Content Is Profit

We're frustrated—and for good reason! Some internet "marketers" are outright stealing IP and reselling it. Today, I have a surprise "guest," and we're diving into a hot topic that's stirring the digital marketing community. We start by discussing Alex Hormozi's latest book launch. It broke records and sparked intense debate. But we're not just rehashing the news. We use this event to explore a key question: How can content creators and business owners maintain their integrity online? #GoldenBoulders The ethics of reselling or sharing premium content without permission. How this type of mindset can lead to bad business practices. The long-term effects of prioritizing short-term gains over integrity. What You'll Learn: Why copying others' content word-for-word can quickly ruin your credibility. How to ethically use insights from industry leaders without crossing lines. The importance of developing your own unique voice and perspective. Food for Thought: We challenge you to think about your values and how they match your business practices. Are you building a foundation of integrity that lasts? "It's not just about what you achieve, but how you achieve it." Enjoy! Timestamped Overview: 00:00 Record-Breaking Online Webinar Sales 05:31 "Respect Loss in Online Trends" 09:41 "Marketing's Four-Minute Mile Moment" 12:04 "Add Personal Insights to Content" 15:23 AI's Role in Content Creation 18:51 Authenticity Over AI: Writer's Preference 22:16 Abundance Over Lacking Mindset 23:54 "Ethical Resourcefulness Challenges" 29:12 "Influence and Ethical Shortcuts" 32:07 "Reflections from a Third World Perspective" 33:54 "Podcast Follow Request”

Go to businesscreator.club to get your free 30 days and Free Money Model Book. Are you ready to grow your business without spending a dime on advertising? In this episode, I'm sharing a powerful strategy that generated 300 appointments, collected 2000 emails, and brought in $1500 upfront for a local wellness center - all with just three emails! This giveaway marketing approach was a game-changer for us when we first started offering our services, especially brick-and-mortar establishments. I'll walk you through how we implemented this strategy before we had our studio, and why it's still relevant today. This throwback was inspired by the Money Model book and one of its attraction offers. Today we go RAW inspiration mode. What You'll Learn: • The step-by-step process of creating a successful giveaway campaign • How to partner with complementary businesses to increase your reach • Crafting compelling emails that drive engagement and conversions • Strategies for turning non-winners into paying customers Key Takeaways: • The power of collaboration in expanding your audience • Why urgency and scarcity are crucial elements in your giveaway • How to structure your offer to maximize conversions • Tips for following up with leads after the giveaway ends I'll also share insights from Alex Hormozi's book and how they align with our proven strategy. Plus, I'll reveal some exciting bonuses for those who join the Business Creator Club, and access to our detailed giveaway playbook. Whether you're running a local business or an online venture, this episode will equip you with a powerful tool to attract new customers, build your email list, and boost your revenue - all without spending on ads. Get ready to transform your marketing approach and watch your business thrive!

What happens when timeless business strategies meet today's digital chaos? Amanda Holmes, CEO of Chet Holmes International and daughter of legendary sales strategist Chet Holmes, joins us for a powerful, behind-the-scenes conversation. She unveils the revised edition of The Ultimate Sales Machine—a book that's helped over 200,000 businesses scale smarter and faster. In this episode, Amanda shares: - How marketing evolved from billboards to viral reels - The secret to crafting content that actually sells - A new way to think about your audience (hint: it's not a funnel) - How to make your offer the only logical choice in a crowded market Plus, you'll hear the emotional story of how Amanda honored her father's legacy—writing a heartfelt foreword to the book that changed the business world. Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Go to BusinessCreator.club to get your Free Book! Use the code "MoneyModels" to claim your free book I mean… that was savage! Alex Hormozi's new book "Money Models" has taken the internet by storm, selling an incredible 3 million copies in less than 24 hours! Today I'm sharing my raw thoughts on this game-changing launch and what it means for entrepreneurs like us. As someone who's followed Alex's work since 2015, I've personally experienced the power of his strategies. I'll break down why I believe this book is a must-read for anyone looking to level up their business game. What You'll Learn: - The four key systems outlined in the Money Model book - How these systems can transform your business into a cash flow machine - Real-world examples of implementing these strategies (including some from my own experience) - Why this book feels like someone "flipped the switch" on understanding business profitability Plus, I'm thrilled to announce that we're giving away 200 free copies of Money Model to our Content is Profit community! Here's how you can get yours: Visit https://businesscreator.club/ Log in (you'll get 30 days free access) Use the code "MoneyModels" to claim your free book Don't miss this chance to get your hands on what could be a business-changing resource. Act fast – we only have 200 copies available! Enjoy! Timestamped Overview: [00:00:00] Intro + Big Announcement: 200 Free Books [00:01:45] Who Is Alex Hormozi & Why This Launch Matters [00:03:11] How We're Giving Away the Money Models Book [00:04:35] The Candlelight Analogy: Lighting Up the Business Journey [00:06:22] Why This Book Hit So Hard for Us [00:09:33] The 4 Main Systems + Sub-Models Explained [00:12:44] Strategic Giveaway Case Study: 300 Leads in 1 Weekend [00:15:55] Downselling & Cash Flow Tactics That Worked [00:17:30] Continuity Blueprint: Building Sustainable Revenue [00:19:06] Haters, Hustle, and Why We're Giving Books Anyway [00:21:00] The Bigger Mission Behind This Giveaway [00:22:15] What You Can Expect If You Join the Community [00:23:45] Reflecting on Our Own Entrepreneurial Journey [00:25:10] Why This Book Helped Us See the Whole Picture [00:26:15] Final Thoughts & How to Get Your Free Copy

Are you tired of feeling overwhelmed by the constant pressure to scale your business and achieve more? Today I sit down with David Waldy, a seasoned entrepreneur and sales expert, to explore a refreshing perspective on success and growth. David introduces us to his powerful Fierce Empathy Framework, a tool designed to help entrepreneurs align their business goals with their personal values. We dive deep into the importance of understanding your true motivations and setting realistic expectations for yourself and your business. Some of the #GoldenBoulders on today's episode: - The four essential components of any business: marketing, sales, operations, and finance - Why comparison can be dangerous and how to use it effectively - The importance of setting clear intentions and realistic expectations - How to determine what's truly relevant to your definition of success This conversation is a must-listen for entrepreneurs who want to build a business that aligns with their values and allows them to enjoy the journey. It's time to stop "wending" your life away and start creating a business and life you truly love! Timestamped Overview: [00:00:00] Welcome Back, David Waldy! [00:01:40] Business 101: The 4 Buckets (Marketing, Sales, Ops, Finance) [00:03:25] Embracing Ignorance Without Shame [00:06:50] The Birth of the Fierce Empathy Framework [00:10:15] Foundations: What Motivates People to Buy [00:13:40] Why “Go for No” Changes the Game [00:18:03] Ask Better Questions, Sell Better Solutions [00:20:30] Sales Conversations Start Long Before the Call [00:24:34] Intentions and Expectations: The Fuel of Sustainable Growth [00:27:20] The Comparison Trap: Redefining Success [00:30:31] Setting Boundaries and Living With Intentionality [00:34:10] Values vs. Vanity: Building the Life You Actually Want [00:41:00] Relevancy: What Actually Matters in Your Business [00:44:25] Don't We Your Life Away — Own Your Journey [00:49:14] You're Not the Oak Tree Yet — And That's Okay Connect with David: fierceempathyframework.com Facebook: https://www.facebook.com/davidwaldy/ Instagram: *https://www.instagram.com/davidwaldy/* LinkedIn: *https://www.linkedin.com/in/davidwaldy/* Twitter: *https://twitter.com/davidwaldy* Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Come join us at www.businesscreator.club Ever wondered if there's a secret formula to make your content work wonders for your business? Well, today we're breaking down the six essential elements that can supercharge your content strategy and propel your business forward. As a special treat, I'm sharing the “baby proof” version of a presentation that's been refined over the last few years of real-world application. It's been put to the test with our agency clients and has proven its worth time and time again. Now, it's your turn to benefit from these insights. You'll see the two frameworks that we've discovered after working hundres of companies and their content maps. This episode isn't just about theory - it's about practical application. Enjoy!

Ever wonder how the experts find the most interesting content on the internet? Today we revisit the episode with our friend and MVP Steph Smith as she reveals her surprisingly simple yet powerful research techniques. The very frameworks that lead her to crush it at The Hustle, as Director of Marketing for HubSpot, and now leading growth for cutting edge Ai company Groq. Discover how she grew her podcast to 20,000 downloads in just six months and her unique insights on content creation that you won't hear anywhere else. Plus, learn why not every business should start a podcast and the key questions you should ask before diving in. What a fun and relevant chat! Back to the vault we go! haha! Connect with Steph: https://www.linkedin.com/in/stephaniesmith93/ Listen Only here: https://link.chtbl.com/takemetocip Subscribe to the Youtube show ► https://www.youtube.com/channel/UCVm4xHOmK8VAVifaojilr4A Join Business Creator Club https://www.businesscreator.club Connect with BIZBROS: https://www.facebook.com/BIZBROSCOhttps://www.instagram.com/bizbrosco Connect with FONZI: https://www.instagram.com/luiscamejov/ Connect with LUISDA: https://www.instagram.com/luisdacreates Get our freebies on how you can turn your Content Into Profit: https://www.bizbros.co/monetize

Ever wondered how to make your podcast truly stand out in the crowded digital landscape? In this unfiltered conversation from our Business Creator Club chats (join us at https://businesscreator.club/), we dive deep into the world of podcasting, exploring the dynamic intersection of AI, video, and shareability. As content creators, we're constantly seeking ways to amplify our message and reach our ideal audience. But with so many tools and strategies at our disposal, it's easy to feel overwhelmed. #GoldenBoulders from this episode: - Discover how to leverage AI to streamline your podcast production process - Learn strategies for creating shareable content that resonates with your audience - Explore the power of video in enhancing your podcast's reach and engagement - Understand the importance of authenticity in building a loyal listener base - Get insights on measuring the effectiveness of your podcast marketing efforts Remember, the goal isn't just to create content, but to create content that people want to share! Timestamped Overview: [00:03:30] AI Workflows in Content Creation [00:06:50] The Power of Authenticity [00:10:15] Quality Over Vanity Metrics [00:13:40] Aligning Content With Business Goals [00:17:05] Building a Business That Serves You [00:20:30] Storytelling That Connects [00:24:45] Authenticity vs. Persona in Content [00:27:20] The Publishing Pyramid & Six Content Levers [00:30:45] Fear of Imperfection & Sharing Rough Work [00:34:10] Shareability, Virality & The Santa Clip [00:36:40] Hitting the Right Content Frequency [00:39:15] Strategic Short Form & Podcasting Together [00:44:25] AI-Powered Speed with Human Strategy [00:46:10] Building Capacity & Sustainable Growth Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Are you feeling intimidated by the thought of running ads for your service-based business? Us too! Many entrepreneurs struggle with this crucial aspect of marketing, unsure where to start or how to make it work effectively. Today I sit down with Nickolas Natali, a successful podcast host (Top 1% whoop whoop!) and advertising expert, to finally figure out how to run ads for service-based businesses (and online as you'll see at the end!) We dive into actionable strategies that you can implement today to boost your lead generation and conversions. Today's #GoldenBoulders! • A simple, clear roadmap for setting up and testing ads for your service-based business • The key components of an effective offer formula • Where to focus 80% of your attention in your ad strategy • How to choose the right offer to test your ad system • The balance between organic content and paid advertising You'll have a clear understanding of how to create an effective ad strategy that drives conversations and conversions for your service-based business. Enjoy and let's make some $$$ Timestamped Overview: [00:00:00] Intro: Why paid ads feel scary — and what this episode promises to fix [00:02:40] Nick's background: From podcasting to high-converting media strategies [00:03:30] Luis reveals their past ad attempts and what stopped them from scaling [00:05:15] Nick breaks down a low-budget ($100–$500) testing strategy to validate offers [00:06:50] What to expect in your first 30 days of running ads [00:09:30] The "I help X do Y without Z" formula and how to craft a strong offer [00:11:40] Platform breakdown: When to use Meta vs. Google Ads (and why) [00:13:45] Why 80% of your budget should go into the headline and CTA [00:16:55] The friction question: Should you make it harder or easier to convert? [00:18:30] DMs as an ad destination — and how they outperform clunky funnels [00:20:15] Done-for-you vs. done-with-you vs. do-it-yourself: Choosing your ad offer [00:23:40] Should you lead with high-ticket or low-ticket? Nick's practical take [00:26:30] Tracking success: What ROAS, CPL, and other metrics really mean [00:29:50] Paid ads vs. organic content — how to make them work together [00:33:00] Creative ideas: Story-driven or sitcom-style ads for brand awareness Connect with Nickolas: Podcast https://podcasts.apple.com/us/podcast/the-nickolas-natali-show/id1454542200 LinkedIn https://www.linkedin.com/in/nickolasnatali Instagram https://www.instagram.com/nickolasnatali/?hl=en Website https://allthingsmediallc.com/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Ever felt overwhelmed by the idea of launching a product or executing on a business concept? We certainly have… multiple times! Today we dive into the world of launching a financial product and entrepreneurship with Julie Bennett, co-founder of Lemonade Standers. Julie shares her journey from a personal revelation about her children's understanding of money to creating an innovative game that teaches credit literacy. Her story is a testament to the power of identifying a gap in the market and taking action, even when the product isn't perfect. The #GoldenBoulders from this episode you don't want to miss: • The importance of teaching financial literacy to young people • How to test and validate your product idea before full-scale launch • Strategies for tapping into existing networks to grow your audience • The value of collaboration in business growth • Why progress trumps perfection in product development Julie's approach to building her business is a masterclass in entrepreneurial thinking. From hosting after-school programs to collaborating with established professionals, she demonstrates how to pivot and adapt your strategy based on market feedback. Join us for this enlightening conversation and learn how to navigate the entrepreneurial journey with confidence and purpose! Timestamped Overview: [00:00] How Julie turned a birthday party moment into a business idea [03:00] The eye-opening conversation that sparked her mission [05:30] Julie's background and why financial literacy became personal [08:15] Teaching kids through entrepreneurship and real-life lessons [10:00] Finding the gap: Why credit is the pain point for most families [13:45] Partnering with experts to scale and inject fun into learning [15:20] Transitioning from enrichment programs to scalable product [17:00] The challenge of keeping things fun and flexible for kids [19:00] How in-person feedback helped shape their product [21:30] The confidence to launch before it's “perfect” [24:00] Leveraging the “Do The Thing” challenge model [26:50] Collaborating with aligned audiences to grow reach [28:45] Applying corporate strategy to entrepreneurial growth [31:00] Saying “no” to noise, focusing on one thing: credit [35:00] Why trying things (and failing fast) is part of the process Connect with Julie: Free community https://www.skool.com/lemonadestanders/about Website https://www.lemonadestanders.org/ Linkedin https://www.linkedin.com/in/juliebennettseattle/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Ever wonder why some podcasters get zero results from their content… while others effortlessly turn listeners into paying customers? This one thing increases your chances significantly! Today we sit down with the legendary Alex Sanfilippo to crack the code on podcast calls-to-action that actually convert. This session was streamed during Podcasting Made simple (a Podmatch event) in front of more than 1,000 people and the feedback was incredible! We are very grateful that Alex and their team are letting us share this private episode :) We're pulling back the curtain on: - The “Six Steps” that make ANY CTA irresistible (not just for podcasts!) - Wild case studies and real-life mistakes most hosts and guests make (and how to avoid them) - The power of keeping it simple, specific, AND sticky - The surprising thing you should NOT ask for at the end of your episode - Why Fonzi believes “short and sticky” wins every time (and what on earth Taylor Swift has to do with podcasting…) Whether you're struggling to convert listeners or just want to refine your strategy, this episode is packed with practical insights to help you drive traffic, grow your audience, and monetize your content effectively! Enjoy! Timestamped Overview: [00:00] Alex intros the special PodMatch Event and sets the stage for discussing powerful podcast CTAs. [02:30] Luis & Fonzi join in — sharing background on how this framework was developed and why most CTAs fail. [04:30] Why “no results” from podcasting usually isn't a content problem — it's a CTA problem. [06:10] Step 0: Develop Know, Like & Trust on the episode — give away real value, don't hold back. [10:15] Step 1: Keep your CTA singular — don't overwhelm your listeners with too many options. [11:35] Step 2: Make it relevant — your CTA must match the content of the episode. [13:40] Step 3: Ensure it's evergreen — so it doesn't expire or confuse future listeners. [17:05] Step 4: Keep it simple to understand — clarity > cleverness. Use “It's like…” analogies. [20:30] Step 5: Make it easy to follow — sticky domains, memorable URLs, or SMS options. [23:55] Test creative ideas: surprise CTAs at the end of episodes, gamification, secret codes. [25:00] Sticky examples: funny URLs, dynamic insertion intros, and Taylor Swift-style rollouts (!). [27:20] Step 6: CTA destination should add value immediately — don't gate everything behind an opt-in. [30:45] Optimize the experience post-CTA: what happens after someone clicks matters. [33:30] Every CTA should reflect your business stage and goals — make it strategic. [34:10] The Biz Bros share details on launching their new community: BusinessCreator.Club. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Ever feel like you're wearing a mask in your business, afraid to show your true self? Today I sit down with Caryn Meininger, a successful entrepreneur who made a bold pivot from corporate life to follow her authentic calling. Caryn shares her journey from manifesting a million-dollar month in her family business to embracing her passion for holistic coaching and life artistry. We explore the power of authenticity in business and how aligning with your true self can lead to incredible success. Don't miss these #GoldenBoulders in today's episode: - Learn to focus on alignment rather than chasing money - How to use shame as a superpower to lead through challenges - The 90-second rule for processing emotions - Learn to focus on the feeling behind what you want to achieve Caryn's story of manifesting a million-dollar month is truly inspiring! Ready to transform your business by embracing your true self? Tune in to this episode and start your journey towards authentic entrepreneurship today! Timestamped Overview: [00:00] Caryn's origin story and stepping into her calling [03:25] Manifesting a million-dollar month (and making $1.5M in PPE pivot) [06:50] The moment she walked away from the family business [10:15] Realizing the misalignment in her “successful” life [13:40] The link between visualization and collapsing timelines [17:05] Feeling joy now as a way to attract more [20:30] Nervous system capacity and the self-sabotage trap [23:55] Flipping the rut: the power of remembering wins [27:20] Letting emotions move through you in 90 seconds [30:45] Why creators fear being seen and how to get past it [34:10] The performance trap vs. true authenticity [37:35] The exhaustion of showing up as someone you're not [41:00] Persona vs. essence: being you in all rooms [44:25] Zone of excellence vs. zone of genius [47:50] Using breath and embodiment to rewire emotions Connect with Caryn:

This week on Content Is Profit, we're re-releasing two incredibly special episodes featuring the late, great Steve Sims. Steve, an acclaimed coach and bestselling author, profoundly impacted countless lives, including ours. His recent passing was deeply felt across the industry, and in his honor, we're bringing back these powerful conversations. More than just an episode, this is a tribute to Steve's bold, unapologetic spirit and invaluable wisdom. He was a man who fearlessly pursued his dreams, remaining true to himself, and in doing so, attracted an incredible network of successful individuals. Join us as we celebrate his legacy, and prepare to be inspired by a man who helped thousands! Do you know anyone that's worked with Sir Elton John or Elon Musk?  Sent people down to see the wreck of the Titanic on the sea bed? Or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now. Steve Sims has crafted a space in the world as someone that can make things happen.  His “Go For Stupid” mindset has made him a high-achiever and is probably one of the most well-connected men on this planet. His daily job is to make the impossible possible.  Also, he recently published his second book: Go For Stupid. In this conversation, we explored:

When we started Content Is Profit, and later Studio Podcast Suites, and then Business Creator Club, our commitment was to ALWAYS lead with value (hence, the recent emails we have been sending haha! Last week was how to build your High Ticket Offer (3 hr free workshop! Oh my lanta!) This week is something SPECIAL for all Podcasters (guests and hosts!) I just got off the phone with one of the industry leaders and had to send this email before heading to the movies with Katie (no Superman spoilers, please!). (Here is the video version if you don't believe me lol)Drumroll please!.... Our good friend Alex Sanfilippo—the amazing founder behind PodMatch—are hosting a premium virtual event this Thursday, July 17th called Podcasting Made Simple LIVE… And they're giving YOU free access just for being part of Content Is Profit and the Business Creator Club community.

This week on Content Is Profit, we're re-releasing two incredibly special episodes featuring the late, great Steve Sims. Steve, an acclaimed coach and bestselling author, profoundly impacted countless lives, including ours. His recent passing was deeply felt across the industry, and in his honor, we're bringing back these powerful conversations. More than just an episode, this is a tribute to Steve's bold, unapologetic spirit and invaluable wisdom. He was a man who fearlessly pursued his dreams, remaining true to himself, and in doing so, attracted an incredible network of successful individuals. Join us as we celebrate his legacy, and prepare to be inspired by a man who helped thousands! Do you know anyone that's worked with Sir Elton John or Elon Musk?  Sent people down to see the wreck of the Titanic on the sea bed? Or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now. Steve Sims has crafted a space in the world as someone that can make things happen.  His “I Can” mindset has inspired many to go fight for what they want. He is known as “the Real Life Wizard of Oz”. His skill for making things happen allowed him to build the world's leading experiential concierge firm. Steve is probably one of the most well-connected men on this planet. His daily job is to make the impossible possible. Also, he recently published his book: Bluefishing. In this conversation, we explored:

Join us on July 10th and build a High Ticket Offer with us: https://atomicoffersparty.com/luis Now, on to the episode :) Are you struggling to get your content seen, build authority, or monetize effectively? Today we break down 5 unconventional ways to finally gain traction with your content—straight from behind the scenes in the Business Creator Club! (Haven't joined yet? → https://businesscreator.club/) These insights are designed to boost your relevance, sharpen your authority, and maximize your consistency—adding up to lasting results for your brand! Here's a taste of what you'll discover: Ever wondered what a content safety net is and why you MUST have one? Need a creative hack to stay ultra-consistent (even when you “don't have time”)? Why is it actually good if your early content feels rough around the edges? The fastest way to avoid interview meltdowns (even if you totally blank out) And… how to free yourself from the parts of content you HATE doing (so you don't burn out) Plus: Get a sneak peek at the amazing $100k high-ticket offer workshop happening LIVE! (https://atomicoffersparty.com/luis) Curious? Trust us, you'll walk away with at least ONE game-changing content idea from this episode. Enjoy! Timestamped Overview: 00:00 Boosting Authority with Consistent Content 04:57 "Building Trust Through Consistent Social Presence" 07:45 "Creation Anchors for Daily Creativity" 10:08 "Professional Podcasting Essentials" 14:10 Epiphany Bridge: Interview Strategy 18:25 Optimize Content Distribution Strategy 19:39 Outsource for Efficiency and Consistency Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Ever wondered how to create a high-ticket offer that transforms your business and your clients' lives? Today we sit down with Austin Ford, the mastermind behind Atomic Offers, to uncover the secrets of crafting irresistible, high-value, lip licking, tasty offers.. Austin shares his journey from struggling online personal trainer to offer creation expert, including the pivotal moment when he facilitated a $300,000 sales day for a client. You'll discover why offer creation is the key to wealth creation and how to communicate the true value of your services. Don't miss this #GoldenBoulders… they will make you thousands… literally: - How to price offers for maximum profitability and client satisfaction - Understand the "anti-resentment price" concept so we don't end up hating our customers. - Discover these hidden elements that help us pick the right market - How to communicate your offer so people buy! Juicy Juicy! Plus, we'll be waiting for you at our Atomic Offers Party live on Zoom on July 10th - Spots are limited! Click here

Ever wondered how to carve out a unique niche in a male-dominated industry? In this Business Creator Club Special episode (join us at https://businesscreator.club/ we are waiting for you!) we're joined by Ina Coveney, a marketing strategist who's currently making waves in the automotive world. She's not just any consultant - she's the "Auto Social Gal" on a mission to empower women in car sales through social media. Ina shares her journey of identifying a crucial gap in the market: the underrepresentation of women in car sales on social platforms. With only 21% of car salespeople being women, many find themselves relegated to behind-the-scenes roles, managing dealership accounts rather than building their personal brands. Key #GoldenBoulders from this Episode: -The challenges women face in the automotive industry, often becoming the "default admin" instead of star salespeople - How Ina is positioning herself as a leader for women in car sales, encouraging them to show up online and attract leads - The power of personal branding in creating job security and career flexibility within the industry - Strategies for overcoming common objections to creating content, from camera shyness to managerial pushback This episode is a goldmine for anyone looking to create a distinctive brand in a niche market. Whether you're in automotive sales or any other industry, Ina's approach to identifying and solving specific pain points will inspire you to think differently about your marketing strategy. Ready to rev up your social media game and stand out in your industry? Tune in now and fuel your marketing strategy with fresh ideas! Enjoy! Timestamped Overview: 00:00 – Ina's bold pivot: From marketing strategist to “Auto Social Gal” 02:30 – Why women in car sales are underrepresented online 04:45 – Identifying a hidden need in an underserved market 06:50 – The real problem: Women becoming default admins, not brands 09:00 – Defining the mission: Becoming the leader for female car sales professionals 10:45 – Introducing the PPP Board (Problem & Pleasure framework) 12:10 – Using TikTok to drive leads and visibility 13:45 – What's holding women back? Visibility fears & unsupportive management 15:50 – The “Tiny Challenge” concept: Building trust through action-led engagement 18:00 – How to create results-based micro-offers in 5 days 20:20 – Why doing the “unscalable” is the shortcut to traction 23:00 – Why personal brand = career insurance (especially in dealership life) 25:30 – Real industry stories and untapped attention opportunities 27:00 – Content creation fears and practical ways to overcome them 29:00 – Final insights: Turn your value into visibility, one story at a time Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Ever wondered how to build authority with your podcast, especially if you're running an interview-style show? This question comes up frequently in our community (join us at https://businesscreator.club/ we're waiting for you!) and studio, and today we're diving deep into the answer. Today we're sharing insights from a recent Q&A session in our Business Creator Club. We'll explore effective strategies for inviting influential guests to your podcast - people who can not only provide value to your audience but also potentially become partners, referral sources, or even customers for your business. Here are some of the #GoldenBoulders: - Learn how to ethically approach and invite high-profile guests - Discover the AIDA framework and how to apply it to your collaboration outreach - Understand the importance of focusing on "WIIFT" - How to get answers from your top prospects - How to approach a conversation and show up also as an authority. We'll walk you through a proven outreach method that's helped us book over 600 guests with an almost 100% success rate. You'll hear practical examples and learn how to tailor your approach based on the guest's profile and your goals. Enjoy! Timestamped Overview: [01:30] The real value behind interview-style podcasting — building relationships & authority [03:25] Fonzi introduces the core strategy: “What's in it for them?” + the AIDA framework [06:50] How to use the AIDA model to craft short, irresistible outreach messages [10:15] Why “If you're open to…” converts better than “If you want to…” (and the psychology behind it) [13:40] Filtering guest pitches: quality control, positioning, and how they now counter-pitch [17:05] Pricing, positioning, and perception: why charging $1500 can actually increase authority [20:30] How to transition an interview into a backend business conversation [23:55] Sirya reflects on her favorite pitch line & how she plans to use it [26:00] How content strategy unlocked 200% growth in their online community [28:10] Why “I don't know if this is for you” triggers curiosity and keeps doors open [30:20] How outreach tools like PodMatch help filter serious guests from spam [32:40] The real mindset behind booking: not fear of rejection, but strategic value [34:50] Using “social proof stacking” (like name-dropping big past guests) to boost authority [36:15] Final thoughts: get creative, stay authentic, and make every outreach personal Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Ever felt like your brand isn't quite hitting the mark? You're not alone. Today, I sit down with Tiffany Neuman, a brand strategist who's worked with Fortune 500 companies and been featured in Forbes. We dive deep into the world of branding, exploring aspects you might never have considered before. We even shared the story on how we chose our initial branding how how it might not be the right way! But Don't miss these #goldenboulders! - Why your brand's energy matters just as much as its visuals -How to reverse-engineer your brand from your future goals - How to align your brand with your authentic self - How to overcome limiting beliefs and money blocks Whether you're just starting out or looking to take your brand to the next level, this episode offers valuable insights to help you create a brand that truly resonates with your audience and supports your long-term vision. Timestamped Overview: [00:00] Luisda intros Tiffany Neuman—Fortune 500 creative director & branding powerhouse. [03:25] Tiffany's secret boxing past (yep!) and why personal stories matter in branding. [06:50] Why perfectionism kills momentum—and the truth about how The Biz Bros chose their brand. [10:15] The micro branding blocks that sabotage entrepreneurs (and how to overcome them). [13:40] What is a Brand Operating System? Tiffany explains how to scale without constant rebrands. [17:05] The Hidden Third Layer of branding: Energetics—and why misalignment kills conversion. [20:30] Why AI-generated branding won't help if YOU aren't aligned. [23:55] Luis shares the “six-figure sales letter” story—how raw content beat polished branding. [27:20] Build your brand based on your 10-year vision, not today's version of you. [30:45] How Tiffany's business 10X'd when she started owning her energetic message. [34:10] Why your brand is the #1 asset—and how to build it to be scalable and sellable. [37:35] “What's the best place to nap in Disney?” – A storytelling example of unique content creation. [41:00] Branding in content: Behind-the-scenes of how Biz Bros create high-conversion video clips. [44:25] Why you need a brand guide (not just a designer) to align your business long-term. [51:15] Final words: Why now is the time for creators to rise and lead with authenticity. Connect with Tiffany: https://yourlegacybrand.com/brand-clarity-workshop-series/ www.instagram.com/tiffanyneumancreative/?hl=en https://www.linkedin.com/in/tiffanyneuman Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Ever feel like you're struggling to create authentic content that truly resonates with your audience? Well… You're not alone. Today I sit down with Steve Gamlin, an international award-winning speaker and humor creator, to explore the power of genuine messaging and how it can impact lives. Steve shares his journey from radio DJ to motivational speaker, revealing how embracing his true self led to his greatest successes, and speaking on multiple high caliber stages. We dive into practical strategies for tapping into your creativity, even if you don't consider yourself a "creative person.” The best #GoldenBoulders from today's episode: - How to find inspiration in everyday moments - How to spark creativity at any given moment - The power of vulnerability in content creation - Use these two unlikely habits to generate fresh ideas Enjoy! Timestamped Overview: [00:00] Luisda introduces Steve Gamlin and the creative catalyst conversation. [03:25] Steve on tapping into creativity: start by observing where you are. [06:50] Story vs. perfection: Steve's snot-nosed viral video proves authenticity wins. [10:15] Finding your voice: Steve's radio DJ breakthrough moment. [13:40] What if you don't know who you are? Steve and Luisda unpack publishing as identity discovery. [17:05] The power of small habits: Steve's 5:05 AM routine & high-fiving the mirror. [20:30] Why your first content will suck—and why that's a great thing. [23:55] Steve's lightning strike moment & how it launched his speaking career. [27:20] Luisda's “Soccer Simulcast” anchor example—how creative friction gets solved. [30:45] How gratitude journaling powers Steve's daily creative output. [34:10] Blue Collar Woo: Steve's take on practicality, energy, and storytelling. [36:30] How authentic outreach (like voice memos) can create life-changing connections. [38:40] The power of consistency: why creators win by showing up daily. [41:00] Removing the friction: how systems and simplicity make content creation doable. [43:00] Final thoughts: be real, serve others, and leave moments better than you found them. Connect with Steve: https://stevegamlin.com/ https://www.instagram.com/stevegamlin/ https://www.facebook.com/SteveGamlin/ https://www.linkedin.com/in/stevegamlin/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Are you ready to shake up your content creation game? In this episode, I'm sharing my recent creative journey and the exciting experiments I've been conducting across various platforms. From self-produced songs with ChatGPT to late-night live streaming sessions, I've been pushing my boundaries as a creator. But this isn't just about my personal explorations. It's about uncovering valuable insights for our Business Creator Club Community (https://businesscreator.club/). As we guide our founding members towards becoming “Profit Creators”, we're focusing on two crucial elements. #GoldenBoulders we are exploring today: - The importance of embracing different content types - How to balance low-friction creation with enjoyment - Strategies for delegating parts of your content process - Understanding different audience types Plus, don't miss surprising statistics about podcast listening habits and discuss two critical metrics for long-form content creators! Whether you're a seasoned podcaster or just starting your content creation journey, this episode is packed with insights to help you refine your strategy and connect more deeply with your audience. Ready to level up your content game? Let's dive in! Timestamped Overview: [00:02:00] Business Creator Club update — shoutout to founding members [00:03:30] Why frequency + consistency matter more than perfection [00:06:50] Deep dive: How people really consume podcast content [00:08:15] Two key metrics to focus on: CTR and average view duration [00:09:45] Podcast metric tips: 7-day downloads and completion rate [00:10:15] What is a podcast, really? (The controversy begins) [00:11:30] Fake interview trend — why it's hurting creator trust [00:13:40] Message > Microphone: Stop obsessing over gear [00:15:00] Should you record video podcasts, too? Yes — here's why [00:17:05] The numbers: 97M downloads, 120K new podcasts in May 2025 [00:18:30] Why just publishing makes you Top 10% (and what that means) [00:20:30] Listener behavior: Where and how people are actually tuning in Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Today we are bringing you something special! A behind the scenes look atone of the businesscreator.club office hours. We had a high-impact discussion on moving from one-on-one sales to scalable one-to-many models with content. We answered questions about launching podcasts, repurposing content, and growing a valuable network. We also discussed how to leverage collaborations to build authority and boost sales. Here are some of the top moments. 1. Validated the Interview Model as a Sales Engine - The interview model is still viable—when done strategically. Use it to build real relationships and create opportunities for collaboration and sales. 2. Leveraged “Ladder of Influence” Framework - Target guests based on tiers (C → B → A). Start with peers and move up by leveraging each guest's network. 3. Created the “Fastest Path to Cash” Flow - Focus first on direct relationships (the guest) and convert them or collaborate with them to reach their audience. This is quicker than cold ads or SEO. 4. Clarified the Expert Positioning in Interviews - Shift from “reporter” to “collaborator” by injecting your own insights in interviews. This positions you as an expert too. 5. Set the Playbook for Growth via Ask Framework - After every interview, ask these 3 things to ensure a constant flow of leads and opportunities. Timestamped Overview: [00:00] Intro: Behind the scenes of the Business Creator Club's first Q&A session [02:30] Surya's question: Is the interview model still worth it in 2025? [05:00] The ladder of influence: How to strategically choose your guests [07:30] Podcasting as a lead-gen tool: building rapport with your guest [10:00] Breaking down podcast discoverability, retention, and what actually works [13:40] Paid reach vs. organic growth: When should you spend to accelerate? [17:00] Why most interview podcasts sound the same — and how to stand out [20:30] Flipping the script: How to position yourself as an expert within the interview [23:30] Leveraging your guests for offers, referrals, and warm intros [27:00] Fastest Path to Cash: Using 1:1 conversations to unlock 1:many opportunities [30:45] How to build value before you make the ask [34:10] Surya's lightbulb moment: From interview to relationship engine [37:35] Dana's question: How do you get guests when you're just starting out? [41:00] How to turn one interview into a referral chain of ideal guests [44:25] Final tips: Use content as a vehicle to connect and collaborate Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Hey fam! Today we are sharing with you an episode with Deidre from Capsho that we released last year. As we've been talking lots about monetization, strategy and how to scale your business offer on Business Creator Club (BTW, you haven't joined us yet?! Just click here -> https://businesscreator.club/) we thought this would be the perfect episode for today. Enjoy! We will be discussing a new massive opportunity to monetize (even if you have no offer!)

Are you struggling to get your content creation off the ground? You're not alone. Many entrepreneurs and business owners find themselves overwhelmed by the prospect of consistently producing valuable content. But what if I told you there's a way to simplify the process and start building your online presence today? In this episode, I share a recent conversation with my former fitness coach, Wes, who's looking to launch his own business and create profitable content. I walk you through a step-by-step process to: - Organize your ideas - Identify and address friction points - Leverage existing resources - Implement a simple content framework and get traction FAST Today's episode will help you overcome content creation paralysis and start building your online presence today! Also, https://businesscreator.club/ is live and we are accepting our first founding members! come hang out and build the frameworks needed to succeed in your content and business! Timestamped Overview: [00:00] Love for the Business Creator Club and its new 17-day challenge [01:00] The call that sparked this episode: reconnecting with his former fitness coach [03:30] Step 1: Dump every idea in your head onto paper — don't overthink it [04:30] Step 2: Identify your friction points (editing, gear, time, confidence) [05:30] Step 3: Take inventory of your available resources — start with what you've got [07:00] Why going live is the fastest way to build confidence and get feedback [08:30] The HSO framework [11:00] Wes finds clarity: he can do two videos a day just from repackaging common questions Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

https://businesscreator.club/ is live fam! come join the community! Become a founding member! Now on to the episode! Ever felt like your shyness was holding you back from sharing your message with the world? You're not alone. Today we chat with Laurie-Ann Murabito, a reformed shy girl who accidentally became a professional speaker and now helps others find their voice on stage. Laurie-Ann's journey from painfully shy to confident public speaker is both inspiring and practical. Her story proves that with persistence and the right mindset, anyone can overcome their fears and become an impactful communicator. Some of the #GoldenBoulders: - How to dig into your “public speaker self” - Tops tips to find your authentic voice and why is important - Why being yourself will bring more money - How to never run out of ideas - Teleprompter secrets! Ready to amplify your voice and make an impact? Listen now and discover how to overcome your fears and become the speaker you're meant to be. Timestamped Overview: [00:00] Intro: Meet Laurie-Ann – shy girl turned award-winning speaker + coach [03:00] Her first transformation: learning to hold eye contact & take up space [05:00] Baby steps to confidence: just one look, one line, one tip at a time [08:00] Teleprompter tips: why it's a tool, not a crutch — and how to prep for it like a pro [13:00] Finding your speaker identity: 3 words to define how you want to show up [17:00] What if I'm not “funny” or “approachable”? How to get feedback and use it strategically [22:00] Why being yourself is your shortcut to speed, clarity, and consistency [26:00] What to do when imposter syndrome hits hard (especially on camera) [30:00] Why “everyday” stories are your best content bank — if you learn to notice them [37:00] Golden boulder: “If you're not embarrassed by your first content, you waited too long”- Connect with Laurie-Ann: https://speakandstandout.com/ https://www.instagram.com/laurieann.murabito/?hl=en https://www.linkedin.com/in/laurie-ann-murabito Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

You can join us in ⁠https://businesscreator.club/⁠ Ever feel like you're shouting into the void with your content? You're not alone. Today I sit down with Dana Darr, one of our Business Creator Club founding members, to discuss the challenges of monetizing content and finding your footing in the digital landscape. Dana shares his journey, recent negative experiences, and his current quest to leverage his skills in a more entrepreneurial capacity. We dive deep and brainstorm in order to clarify communicating the value proposition and finding the right audience for his services. Key Insights from Our Chat: • How to narrow down and pick the problem you solve. • How to discover key communities with big leads • How to frame your content to help your ideal client • The value of direct outreach and what comes next Whether you're a seasoned content creator or just starting out, this conversation offers valuable insights into the process of turning your skills into a viable business. It's a reminder that the path to success often involves stepping out of your comfort zone and embracing the learning process. Timestamped Overview: [00:00] Intro: Why this is a “very different” episode [02:00] How Dana found the show — the newsletter series that inspired him [04:00] His current transition: job loss → full-time content creation [06:00] Wrestling with burnout and capacity [08:00] The challenge: “How do I explain what I do… and sell it?” [10:00] Breaking down a key lesson: create with your audience, not for them [13:00] Using interviews as a stealth discovery/sales strategy [17:00] Clarity through content: diagnosing the actual ideal customer [20:00] How to qualify your clients before you waste energy [24:00] UX design examples: churn, onboarding, and AI integration [28:00] Who are you really helping — and do they have money? [34:00] Start small: solve one specific problem for one ideal client [40:00] Prospecting strategy: where to find your people, and how to DM them [48:00] The 5-call tactic that landed Luis his first clients [51:00] Outreach reframed: “I'm curious, not pitching” [54:00] What's coming next in Business Creator Club Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

You can join us in https://businesscreator.club/ Are you struggling to transition from in-person networking to online connections? You're not alone. In this episode, I sit down with Marie-Nicole, a Business Creator Club founding member, to explore the challenges and opportunities of building meaningful relationships and business in the digital world. We go full behind the scenes mode in her journey from running a physical retail space and creative co-working hub to offering online coaching services. We discuss the hurdles she's faced in adapting her networking strategies and how she's working to overcome them. Key Takeaways from Our Conversation: - How to tackle outreach in online networking - Strategies for finding and engaging with your ideal audience online - How to leverage content creation to attract potential clients - Tips for transitioning from physical to digital networking spaces - The value of one-on-one conversations in building business relationships If you're feeling stuck in your online networking efforts or looking for fresh ideas to connect with potential clients, this episode is packed with actionable insights. Learn how to bridge the gap between physical and digital networking, and discover strategies to make your online presence work harder for your business. Ready to take your online networking to the next level? Tune in now and join us in the Content is Profit Facebook group to put these strategies into practice! Timestamped Overview: [00:00] Intro: What makes this episode different — a real coaching call [01:00] Overview of the Business Creator ecosystem and purpose of the Club [04:00] Marie-Nicole's backstory: from creative coworking to personal coaching [08:00] Transitioning from space-based business to personal brand and service [11:00] The fear of feeling narcissistic when promoting yourself [15:00] Dharma coaching, embodiment work, and seasonal energy alignment [19:00] Real-world pivots: streamlining offerings for sustainability [24:00] Using content to find your people — the balance of art and business [28:00] How podcasting opened unexpected doors (and built momentum) [34:00] Paid vs. organic content strategies and YouTube experiments [40:00] Tactical advice: how to proactively create conversations and leads [48:00] Translating in-person strategies into the online world [53:00] Wrapping up: creating content that aligns with your energy and message Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Have you ever wondered what it takes to build a thriving online community? In this episode, I share a personal story that reignited my passion for creating meaningful connections in the digital space. I take you behind the scenes of a recent event, where something magical happened. It wasn't just another online gathering - it was a catalyst for genuine relationships and collaborations. In this episode you will understand: - Why traditional webinars might be losing their appeal - How this simple concept can spark unexpected connections - The framework we used to facilitate meaningful interactions that drive revenue I also reflect on our journey from the 45Live challenge to the birth of Content is Profit. Learn how we're evolving to meet the changing needs of our audience and why community is at the heart of everything we do. Find us at https://businesscreator.club/ - Whether you're looking to grow your online presence, connect with like-minded individuals, or take your content to the next level, our community offers valuable insights and opportunities. Are you ready to find your tribe and grow together? Timestamped Overview: [01:30] The big question: why do people join communities in the first place? [03:00] The 45 Live backstory: how a simple publishing habit changed everything [05:00] The real results: deeper connection, collaboration, and unexpected relationships [07:00] Why past efforts fizzled—and how a new framework helped reignite the spark [09:00] “My People Party”: a new way to gather, connect, and build community online [11:00] Real-time stories: members connecting, collaborating, and building momentum [13:00] Why content tactics aren't enough—and what people are truly seeking [14:30] What's next: the ecosystem of support for creators, and how to get involved Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

In a world dominated by digital connections, I'm reminded of the irreplaceable value of face-to-face interactions. From the sun-soaked shores of the Florida Keys, I've just experienced an eye-opening retreat that's left me buzzing with insights about the power of in-person events. Join me as I sit down with Kimmy Seltzer, a dating expert and retreat organizer, to explore why real-world connections are more crucial than ever in our increasingly online world. We'll dive into: - The resurgence of in-person events post-pandemic - The unique benefits of live gatherings for networking and business growth - Balancing online presence with real-world experiences - Strategies for diversifying your "connection portfolio" - Tips for maximizing networking opportunities at conferences Throughout our chat, Kimmy shares her journey from therapist to sought-after dating coach, offering valuable lessons for entrepreneurs looking to build authentic connections in their businesses. Don't miss Kimmy's golden nugget of advice for entrepreneurs ready to level up! It's a simple yet powerful reminder that could be the push you need to take that next big step. Timestamped Overview: 00:00:00 Welcome to Content is Profit: Special Florida Keys Edition 00:01:13 The Shift from Online to In-Person Connections 00:02:47 The Power of Direct Approach in Business and Dating 00:06:18 Leveraging Live Events and Media for Business Growth 00:10:55 Following Your Passion in Business 00:14:12 Final Advice: Just Go and Take Action Connect with Kimmy: https://www.instagram.com/kimmyseltzer/ https://www.kimmyseltzer.com/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Have you ever found yourself caught over fixating on the production quality of your content? It's a debate that's been raging in the content creation world for years, and I'm here to share my thoughts on this hot-button issue, and why “production” might not be as important as people think. In this episode, we're diving deep into the age-old question: What truly defines quality content? Is it the slick production value or the power of what the content talks about? We'll explore why many creators get stuck in the pursuit of perfection, often at the expense of actually putting their content out there. We'll reveal how a simple shift in mindset helped us break free from this cycle and start connecting with our audience in meaningful ways. We also share three actionable strategies that can help you improve your this crucial element and create content that truly resonates. We'll wrap up with valuable technique we learned from a communication expert that can help you fine-tune your delivery and make your content even more compelling. Whether you're a seasoned content creator or just starting out, this episode will challenge you to rethink your approach to quality and help you find the sweet spot between production value and impactful messaging. So, are you ready to create content that not only looks good but truly connects with your audience? Let's dive in and explore how to make your message shine, regardless of your production budget. Timestamped Overview: [00:00] The frustrating moment that inspired today's topic: “quality content” [01:00] A client's production feedback that sparked a bigger realization [03:00] Why the definition of “quality” is 100% subjective (and dangerous) [04:00] Our 3-year struggle chasing “perfect” content—and how we finally broke free [05:30] The power of going live and detaching from perfectionism [07:00] 3 ways to improve your message (and why that matters more than production) [08:30] Why you need to believe you're a creator—even if you don't feel like it yet [09:00] Solving actual problems through your content is the real win [11:00] Great examples: physics teachers, chalkboards, and raw value-driven content [13:00] Be a student of your content: how to use analytics & feedback to improve fast [15:30] The 5-minute test: a powerful trick to evaluate your delivery without the visuals [17:00] Final thoughts: The message always matters more than the megapixels Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Ever feel like you're shouting into the void with your content? You're not alone. Many creators struggle to gain traction, but there's a powerful strategy that doesn't rely on social media algorithms or viral posts. Today we explore why this strategy is the ultimate growth hack for both content creators and businesses. By doing this with the right people, you can: - Expand your reach exponentially - Tap into new audiences - Create mutually beneficial partnerships - Generate leads and sales opportunities We break down how major brands and successful creators leverage this strategy. - How Mr. Beast amplifies his reach. - Yes Theory's innovative approach with Formula E racing - A local wellness center's campaign that generated 300 bookings in one weekend Whether you're B2C or B2B, there are countless ways to harness this strategy. "You should be doing the unscalable." - Alex Hormozi. maybe this quote can give you a clue As we wrap up we share practical tips on how to find these opportunities, including leveraging events and asking the right questions to uncover potential partnerships. Here is what to do next. Ready to supercharge your growth through collaboration? Join us in the Business Creator Club where we dive deep into these strategies every week. Or, connect for free with fellow creators in our Content is Profit Facebook Group. Don't let your content efforts go to waste. Discover how strategic collaborations can take your business and influence to new heights! Timestamped Overview: [00:00] A game-changing Zoom call and a big realization: why are we scared of meeting people? [02:00] The story of Adam's collaboration event and how it unlocked opportunities for everyone [04:00] Why we need to stop blaming the algorithm and start focusing on direct relationships [06:00] The secret strategy we've used since episode 20: content as a connection vehicle [08:00] Real-world B2C example: 300 booked appointments from 1 collaboration campaign [10:00] YouTube & MrBeast collabs, and why creators are winning with joint content [12:00] B2C & B2B breakdown: how to reverse-engineer collabs for books, services, or high-ticket sales [16:00] Exotic car studio story: from content collab to distribution deal [18:00] How to find ideal collab partners (hint: start with events & dream customer mapping) [19:00] Final thoughts + invite to the Business Creator Club & Content Is Profit community Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

What if “virality” was actually simple? (Spoiler: It can be.) In this episode of Content Is Profit, Alex Hormozi drops his shockingly straightforward formula for going viral, and we waste no time breaking it all down.

Want to get explosive growth and turn your content into profit? In this episode, we dive deep with none other than the legendary Alex Hormozi. Discover how he skyrocketed his following by 1,000,000 followers in just 6 months. Here are some of the #GoldenBoulders from the episode: - The $100,000 advice from Grant Cardone that redefined Alex's entire approach to content. - Why sheer volume plays a critical role in your content strategy and how to balance it with quality. - The 80/20 rule that will forever change how you prioritize your content efforts. - How Alex's podcast went from 20K to 400K monthly downloads with just one simple tweak. If you're a content creator and entrepreneur, you can't miss this game-changing episode. Enjoy! Timestamped Overview: 00:00 Alex Hormozi's framework for rapid follower growth. 05:34 Internal system enables volume, receives mixed feedback. 07:02 Balancing quality and volume is resource-intensive. 09:52 Reduce friction; adapt to your current level. 15:15 Alex Hormozi's tweets ideas for quick feedback. 17:55 Engage stories for feedback; develop ideas' depth/width. 19:38 Quality vs. volume debate in content creation. 24:54 Discussion on video formats, frameworks, and boosting downloads. 26:04 Sharing test results, emphasizing meaningful business goals. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

If you have tuned into the Content Is Profit Podcast you'll know how podcasting changed our business. And I'm sure in a few years we'll say it changed our lives. Podcasting has changed Jeremy's life as well. He went from listening to 8-hours of podcasts per day to building his own podcast production company and freeing himself from the 9 to 5 hustle while traveling to over 45 countries. Doesn't that sound incredible? At this point, you might be asking yourself, “how did he do it?” That's exactly what we set out to discover in this conversation! Some of the topics we covered were:

Marketing has been through a dramatic change in the last decade. In the past, marketing was tightly knit to advertising. Brands would pay the networks for ads and immediately see growth in their bottom lines. Transparency and access to information have changed the game for businesses. The playing field has been leveled, and customers are more educated than ever. Spending money can give you the edge when it comes to client acquisition, but it can also accelerate the rate at which people lose trust in your brand. That's why marketers and entrepreneurs like Chris Do have been differentiating themselves from the pack. His “help-over-sell” approach has built him a trustworthy brand followed by millions; allowing him to educate and profit at the same time. In this conversation Chris shared with us:

Get full access to the 15-Minute Content Mastery Checklist by clicking here! http://www.bizbros.co/45live Are you tired of starting and stopping your content creation efforts, feeling overwhelmed by the pressure to produce perfect posts? You're not alone. Many business owners and creators struggle with consistency, often abandoning their content strategies due to frustration or lack of results. In this episode, we tackle the common pain points of content creation and introduce a game-changing approach that can revolutionize your online presence. Drawing from personal experience and years of trial and error, we share a simple yet effective framework that helped us break through our own content creation barriers. The 15-Minute Content Mastery Checklist Discover how to turn your daily moments into engaging content that attracts your ideal audience. This low-friction method focuses on: Identifying your high-energy moments for creation Embracing imperfection and live content Establishing a consistent publishing schedule Sparking meaningful conversations with your audience Why This Framework Works Low pressure: Remove the stress of editing and perfection Builds consistency: Create a habit of daily content creation Encourages engagement: Foster genuine connections with your audience Learn how to overcome common hurdles, find your content anchor, and make the process enjoyable. Whether you're a seasoned creator or just starting out, this episode provides actionable tips to help you establish a sustainable content routine. Key Takeaways: The importance of scheduling your content creation time How to leverage your daily experiences for content ideas Tips for maintaining consistency and overcoming perfectionism Strategies for engaging with your audience authentically Don't miss the bonus checklist at the end of the episode, offering a step-by-step guide to implementing this framework in your own business. Ready to break free from content creation frustrations and start building a meaningful online presence? Tune in now and take the first step towards content mastery. Timestamped Overview: [00:00] — The Studio Story That Sparked This Episode [04:00] — How 45 Live Changed Everything: Our First Real Breakthrough [07:00] — The Low-Friction Framework You Can Use Today [10:00] — Why Going Live Works (And How to Make It Simple) [14:00] — The 15-Minute Checklist Revealed: Tips, Triggers, and Tools [22:00] — Final Thoughts: Publishing is Simpler Than You Think Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Are you ready to supercharge your content strategy for 2025? In this episode of Content is Profit, we're diving into two game-changing trends that will reshape the digital landscape. First up, we're exploring the top social media platforms you should be focusing on, whether you're in B2B or B2C. From Facebook's resurgence to TikTok's growing influence, we'll break down where your audience is hanging out and how to reach them effectively. But that's not all! We're also uncovering a secret recipe for getting others to create content for your company. It's all about harnessing the power of influencer marketing, particularly those with niche audiences. Here's what you can expect to learn: The surprising social media platforms dominating in 2025 How B2B and B2C brands are allocating their marketing budgets The rise of micro-influencers and why they're outperforming celebrity endorsements Strategies for overcoming common social media marketing challenges Real-world examples of brands crushing it with innovative content strategies We'll also discuss the potential impact of AI-generated influencers and whether they'll replace human creators by 2025. Spoiler alert: I have some strong opinions on this! Key takeaways you won't want to miss: The ideal follower range for maximum influencer marketing ROI Why giving creators creative freedom leads to better results How to balance consistent content creation with trend-chasing The unexpected platform where brands are seeing the highest influencer marketing returns Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to help you stay ahead of the curve. Don't let your content strategy fall behind – tune in now and future-proof your marketing efforts! Ready to future-proof your content strategy? Join the challenge at BusinessCreator.Club Timestamped Overview: [00:00] Intro & Recap [02:00] Why Facebook, TikTok, YouTube, LinkedIn, and Instagram still matter [06:00] Case Study – Casio's TikTok & Podcast Play [09:00] The Rise of Micro-Influencers [13:30] Final Thoughts + What's Next Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Visual storytelling is taking over. Podcasts are booming. AI is stepping into the spotlight. In this episode, we're diving into the first half of a comprehensive Hubspot report on the future of digital marketing. We'll break down the key insights you need to know to stay ahead of the curve in 2025 and beyond. We dive into: - The rise of short-form video and visual content - Why podcasting still dominates for both brands and creators - How brands like Casio are blending trends with storytelling - The surprising ROI behind niche influencer marketing Tune in to learn how you can leverage these trends to boost your brand's visibility and engagement in the coming years! Timestamped Overview: 00:00 - Intro + Why Visual Brands Win in 2025 03:00 - Top Performing Formats & AI Chatbots Rising 06:00 - YouTube, Short Form, and the M2N Content Method 09:00 - Podcasting Growth + Tips to Make It Work 12:00 - Recap, Real-World Examples, and What's Next Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Today we sit down with William Gasner, co-founder of StackInfluence—a revolutionary platform connecting brands and micro-creators to scale with user-generated content (UGC). From scaling an eCommerce brand to 7 figures in 6 months to helping creators monetize even with 1,000 followers, William reveals: - Why brands prefer working with smaller creators. - How content quality is changing—and why "authentic" beats "perfect." - What it really takes to run an influencer campaign that converts. - Tips for creators to grow, monetize, and stand out in 2025. - Why testing beats perfection—and how you can start TODAY. Whether you're a brand looking to scale or a creator ready to monetize your influence, this episode is packed with gold.

What does B2B marketing look like in 2025? In today's episode of Content Is Profit, we dive into the top 5 B2B marketing strategies that are transforming the landscape—straight from a powerhouse internal HubSpot report (shoutout to Masters in Marketing

n this episode, we're diving into HubSpot's brand-new newsletter (shoutout to the Masters of Marketing podcast

What separates good marketing from great marketing? Marketing is much more than promoting ones' products. It is the science behind influencing people into making a specific decision. And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making. That's what we explored in today's conversation with our great guest, and host of the Nudge Podcast, Phill Agnew. Some of this conversation's #GoldenBoulders are:

YouTube is making BIG moves in 2024 — and if you're a content creator, podcaster, or entrepreneur… this episode is a must-watch. I'm breaking down the 4 bold predictions and strategic bets YouTube's CEO just made — and how they'll impact the future of content creation, monetization, AI, and YOUR brand growth. From creators becoming the new startups of Hollywood… to YouTube taking over the living room (yes, real TV time)… we're diving into what this all means for you: I also share: Real-world examples of creators turning content into companies Why you might not need a fancy studio (yet) How to leverage YouTube's latest tools (like the new promotion tab!) Where AI fits into your content workflow without replacing your creativity How to prepare for the shift toward global audiences & dubbed content Whether you're just starting out or scaling your platform, these insights will help you stay ahead of the curve, reach more people, and grow your brand!

Want to grow your podcast or content platform… without burning out or spending a fortune on ads? This episode is your go-to roadmap for expanding your reach, building authority, and making real moves with your content strategy. Inspired by a powerhouse convo with industry expert Vinnie Potestivo, we're diving into 6 high-leverage strategies to grow your audience—plus 2 bonus plays most people completely overlook (but can seriously explode your visibility

Today's solo episode is a bit raw, a bit personal, and 100% for YOU—the creator, the entrepreneur, the business owner who knows they've been sitting on gold… but haven't hit publish. I reflect on a powerful day in the studio with clients who walked in unsure—and walked out inspired. The #GoldenBoulders you don't want to miss! - Discover the unseen challenges of business owners and content creators. - Learn why NOT being typical is your greatest strength. - Find out how to conquer the fear of publishing and get your content out there! Whether you're just starting your content journey or still battling perfectionism, this is your reminder: stop thinking, start sharing. Your message matters! ⚡ Ready to get moving? Join the movement inside https://businesscreator.club and connect with others who are done playing small. Timestamped Overview: 00:00 Podcasting Breakthrough and Studio Revamp 03:42 Reflecting on Business Owners' Struggles 07:51 Embrace Content Creation Now Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Are you struggling to grow your podcast audience and turn your content into a profitable venture? In this episode of Content is Profit, we welcome back Adam Schaeuble, a podcasting powerhouse who's cracked the code on simplifying content creation while maximizing impact! Adam shares his journey of transforming his podcasting hobby into a thriving business that allows him to work just three days a week. Learn to: Simplify your content creation process Establish yourself as an industry expert Convert more listeners into paying clients Grow your email list effectively You'll learn how Adam leverages these components to establish expert positioning, grow his audience, and convert listeners into clients! Enjoy! Check out Podcasting Business School https://www.podcastingbusiness.school/ Connect with Adam on Threads: https://www.threads.net/@podcastingbusinessschool?invite=0 Timestamped Overview: 01:00 - Who is Adam Schaeuble? 02:30 - The Secret to Podcast Growth & Monetization 04:30 - The Podcast Growth Problem 06:00 - Less But Better: Why Adam Cut His Workload & Grew Faster 08:00 - Should You Be on Every Platform? 09:30 - How Adam is Dominating Threads 12:00 - Adam's Content Flywheel (How It All Works Together) 14:00 - The Newsletter Shift That Skyrocketed Open Rates 16:30 - The #1 Problem Podcasters Face: No Clear Monetization Plan 18:00 - The Ultimate CTA: Why Discovery Calls Convert Like Crazy 20:30 - The “Magic Question” That Makes Selling Easy 22:00 - The Best Podcast Format for Converting Listeners to Clients 24:30 - Adam's Ultimate Growth Tip: The Power of Testimonials 25:30 - The BIGGEST AHA Moment: Lead Magnets Are Dead? 27:00 - Final Thoughts & Podcasting Advice for Creators 28:00 - Where to Connect with Adam 29:00 - Join the Business Creator Club! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Have you ever wondered if paid ads on YouTube can actually grow your podcast or content? Well, we finally put it to the test, and the results were way more interesting than we expected! Up until last week, we hadn't touched YouTube ads. Everything we've done to grow Content Is Profit has been organic. So, we decided to give it a shot. What you'll learn in this episode: ✔️ Do YouTube ads actually work for growing a podcast? ✔️ Why organic growth alone might not be enough anymore ✔️ How YouTube's Promotion Tab works & how to set it up

Let's be real—creating content can feel overwhelming. You've got podcasts, vlogs, talking head videos, reels, shorts… and about a million other options. So, how do you know what's the right format for you? In today's episode, I'm breaking it all down for you. I recently challenged myself to start vlogging, and let's just say—it's been a ride. I've failed at it before (like, a lot), but this time, I took a different approach. And guess what? It actually worked! Here's what this episode is about: