Conversion Marketing Radio

How do you grow your business to 7-figures and beyond without burning out along the way? Have you ever felt that your business is running you WHEN you should be running it? If you’re like other entrepreneurs, solo-preneurs, freelancers, or local business owners, you’ve been overwhelmed when it comes to running your business. In this special edition episode with guest Tristan Wright, he pulls back the curtains of his journey in entrepreneurship. Tristan isn’t just a “coach” that speaks in theory... He knows first hand the problems and concerns at each level of starting, scaling, and selling a 7-figure business. He shares his intimate story of how his marriage came to an end at the same time as his business nearly collapsing, all while being $200k in debt. Going into the details of his defining moments and HOW he pulled himself "out the hole” to rebuild his business well into the 7-figure territory. Now as a global speaker, he helps business owners: SIMPLIFY Your Workload - by putting in place the proper systems and people, so you can reclaim your time. BUILD Your Confidence - as a manager, or a leader, or both - through 1:1 coaching sessions that fit your sensibilities and goals. GROW Your Profits - into 7-figures - in a smart and sustainable way that doesn’t push you even further to the brink of burnout. Whether you’re a new business owner or have 20+ years of experience, the value that Tristan shares as a business coach from his own experience, as well as, his multi-million dollar clients that he’s worked with is worth its weight in gold. Show Note Links: Connect with Tristan Wright: Linkedin Profile: https://www.linkedin.com/in/tristandwright/ Facebook Page: https://www.facebook.com/evolvetogrow/ Small Business Mavens Group: https://www.facebook.com/groups/SmallBusinessMavens Linkedin: https://www.linkedin.com/company/evolve-to-grow/ Keep up with Ben Willson Website: ConversionMarketingRadio.com Facebook page: facebook.com/ConversionMarketingRadio Instagram (Behind-the-scenes): instagram.com/benllwillson Linkedin: linkedin.com/in/benjamin-willson Twitter: twitter.com/benllwillson

Have you faced a tough situation before where you asked yourself “what lesson am I supposed to learn from this?” I know in my life, there have been more than 100 times where I asked that question. My mother taught me early on to look at the difficult moments that life brings us as learning opportunities. So when I set my New Years Resolution this year to run a Marathon before I turned 30 years old, I knew it would be a challenge that would require lots of lessons to be learned...

What keeps someone from starting a side business that adds an extra $5k or $10k to their income? David Diehl, Serial Entrepreneur, Author, & host of the ‘Wealth Reliance’ podcast sat down with ‘Conversion Marketing Radio’  host, Ben Willson, to discuss the roadblocks everyone faces when starting a side-hustle business. The TRUTH is that it doesn’t take $$$ Millions of dollars to impact your life, have more fun, or reduce stress when it comes time to pay bills. Enjoy & take notes!

“There are others!” [says your subconscious] You finally found a group of people who you felt comfortable around, had similar beliefs to yours, had the same dreams and passions, that you have. BUT... are you sure you found the RIGHT tribe? In this episode, Ben talks about how to find our ‘tribe', what that discovery means to us an individual & how we determine if the value we can deliver is VALUED by others... Are you ready to discover what ‘tribe’ you’re in & if it’s the right on

Do you have a lead generation funnel or putting one together for your business? When you launch your landing page, how confident are you that it will convert quality leads? Do you feel that you’re missing out on opportunities because your landing page isn’t reaching its full potential? *Show Note Link* Lead Generation Course Survey -  http://bit.ly/lead-gen-algorithm

In your industry, who is the best? Do you know who you're really competing against? I’m sure you know your competition's stats across the board, the same or better than you know your own... While it’s important to know the other players, it’s more important to understand where you’re going and why you’re going there... Ultimately, the question is how you can become an infinite player in a finite world?

Is your marketing reaching the right target audience with the right message in a way speaks directly to them?  What does the future of marketing look like with the giants of advertising who are shifting advertising spend away from TV & Radio spots and putting more into their online acquisition strategies?  As a small business, you don’t have deep pockets and large marketing teams to throw at ads and “hope” they work... So...How can you compete against these giants?

Franklin D Roosevelt (FDR) said in His First Inaugural speech that the "only thing we have to fear is fear itself"...  Are we really afraid of what we don't know?  Does the fear of 'failing' prevent us from pursuing new ventures? Do we cause ourselves to fear what might happen if we tried to change our lives for the better?  Have you been jealous of someone else's success? What's stopped you from starting on your own path to the same success?  How can you get over that fear of failing?

Did Kylie Jenner really build a $900 Million Cosmetic Empire in less than 3 years? According to Forbes, she's on track to become one of a 100 Woman self-made Billionaires. But the question is... Did she build it in the same regards other Entrepreneurs built their businesses?

Just like buying a paint can, filled with paint, the paint can’t magically make it on to your wall without a couple things first... You need to get a couple rollers, a rolling stick, sandpaper, primer, splash guard, paint plate, tape, gloves, etc. just to get the paint on the wall and have it look decent. The other items that are sold are upsell's in your buying process. What these upsells do for you with your paint project is speed up the process of painting your wall.

On October 1st, 1932 Babe Ruth Called his shot when he was 2 strikes down, in Game 5 of the World Series. He Called his shot in front of the entire stadium… as history tells it, we know of his shot today, as it is said to be one of the greatest home runs in history. There is no better way to remain accountable to those who see/hear your called shot. The community of people that are now your “accountability partners” I’ve now called my shot.

For many of us that are a non “salesy” sellers who may be passive or introverted, Scott Fleming has a unique way of selling that has changed the sales game... Ben Willson sits down with Scott Fleming, the VP of sales of a rapidly growing startup, Nozani. Scott shares from his arsenal of sales processes and positioning on how to sell without losing your dignity.

Have you ever gone to pay for something and upon checkout the amount that’s due is more than the price you were shown before It could be for various reasons, such as the price tag is mislabeled, or there was an additional charge added that you weren’t aware of. But what do you do if it happens on a website during checkout?

In the early stages of your startup, how do you prove your idea while making money at the same time? The secret that many mega-companies (Google, Facebook, Twitter, Dropbox, and dozens of others) used early on to test their ideas is the same secret that you should use to get your ideas out and start making money while you're perfecting your product...

When a client/customer that isn’t happy with your product or service... what do you do? How do you handle the situation? Find out the system I used to have the same client call me 3 days later with a referral worth thousands of dollars...

What If you could create repeat customers like Starbucks? What kind of skills do you need in order to get those customers to convert to your brand or product? The level at which Demori shares in in-depth training which would usually cost charges several hundreds of dollars...

On this Episode, Ben Willson shares a way to hack your productivity with a simple, easy to implement technique, and some free software to help you do it.

How to outsource parts (or all) of your business to vetted freelancers without wasting hours, days, & weeks having to qualify & interview candidates, only to hire the wrong worker...

What do you want to be known for? What do your peers, customers, colleagues actually know you for? How do you align your goal with how you're perceived?

On this episode Ben Willson Interviews Danny Veiga, The 2 Comma Club Member, Though-Leader, Coach, Agency Owner, and Facebook Group Admin of the rapidly growing community called ‘Entrepreneur Hustle’ with 40,000 members and counting.  Danny talks about the journey to becoming a successful entrepreneur, the reality of starting a business, the life lessons that happen at each step along the way, and how he’s preparing for 2018 to be his best year yet.

It's not being a "guru", in fact, it's quite the opposite...

Newton's First Law Of Motion Is The Secret To Your Success...

But as you start to scale, it might become more and more complex when there it doesn't need to be...

Ben Willson sits down the Relentless Ian Wendt, The Sales Manager and Trainer of the largest Face-to-Face Sales Team for Dish Network.  Ian shares insight into what it takes to close the right customers, and how to develop your message to shape the way you sell.  He's trained hundreds (if not, thousands...) of salesman for nearly a decade and has curated the best sales training into a proven system that drastically improves conversion rates of those who use it.

What is the best way to know that you're going to be successful in your business? It comes down to one secret that is shared in this episode of Conversion Marketing Radio...

The simple strategy that took my conversion rates to new heights and has become a necessary strategy for ALL of my business processes...

Have you ever noticed that every infomercial follows the exact same pattern? If you have noticed it before, have you ever wondered WHY they all use the same pattern? The answer might shock you!...

Theory is great, but what can you do right away to increase conversions on your website or landing page? Check out these 5 (and a half) tips....

In this episode, Ben "LL" Willson is talking about how to increase your sales by using Jeff Walker's "launch" sequence. Link To FREE DOWNLOADABLE "6 Step Product Launch" Blueprint: http://bit.ly/2yhRSnC

In this episode Ben Willson discusses a Paradigm Shift that he discovered when working with a new client of his own. This mental shift is causing a massive change in the way that Clients/Customers should be approached by Businesses.  The best way to convert or create a behavioral change in your clients is by looking at the issues they have in their lives then present them with your "Treatment Plan" of how to solve their problems with your services.

In this Episode, Ben Willson interviews Kyle Rawson a CEO of Two (2) companies, Darci Media & Syphon Sound. The "Nitty-Gritty" and What to look out for: The secrets behind how to make video content that can entertain and convert the audience into interested leads... the answer is NOT what you might think it is Kyle talks about how a single video caused his business to sell out of Inventory in less than 24 hrs of releasing the video What the struggles of an early entrepreneur goes through and how to continue pushing through those entrepreneurial battles to the other end And lastly, the time when Ben and Kyle first met on a mountain and Kyle telling Ben to continue "Falling" on film Link to the Kickstarter Video that helped launch Syphon Sound and turn it into the Brand that it is today.     Video Link: https://youtu.be/2doLdkN-_jo   If You're Interested In Learning More About Digital Marketing Conversion Strategies, Be Sure To Subscribe To Your Favorite Channel: Website: http://bit.ly/2vqJYXg Facebook Page: @conversionmarketingradio Twitter: @convmrktngradio iTunes: http://apple.co/2xjinoi Google Play: http://bit.ly/2z0b46P

How my buddy Dallas and I made our Friend Dave into an Authority Figure in an Industry/Niche that we knew [hardly] nothing about. We learned what the key aspects of how to be an authority figure, and share the story and details on how we made credibility of a company overnight (literally).

Why Facebook is My "Go-to" Platform and Why You're Wasting Money If You Only Running Google Ads. Hosted by Ben Willson Founder of FindFront.com Learn More, Subscribe for Updates, and Download FREE STUFF at https://www.conversionmarketingradio.com

Whether It's Your Business Or Your Life, The Best Way To Learn Is To Try (Even If You Fail a Few Times... Or a Lot). Hosted by Ben Willson Founder of FindFront.com (Conversion Marketing Agency) Learn More at https://www.conversionmarketingradio.com

In order to gather info to help capture your market and help them solve their problems with your products/services, just ask...

Why do we fear what we don’t know?...   As a child did you ever avoid eating your vegetables, or fruits, or something else?   And as you grew up you continued to avoid trying it, almost to the point that you don't even know why you avoid it anymore?   Then one day you decide to try it out and you discover that the amazing, life changing, maybe your new favorite food?   and you ask to yourself “Why did I believe this food tasted so bad for so long without trying it?”   What if this same concept happened to you in your business and you discovered a way to increase your revenue exponentially?   [Intro - Welcome to Conversion Marketing Radio]   “Belief window” - Hyrum W. Smith   A belief window is something that we as humans have based upon experiences, beliefs of principles (religious and secular), and is what guides our actions from what our beliefs are.   Example: If you were bitten by a doberman pinscher as a child, most likely you will always be afraid of them as you grow up and your belief will be that all doberman pinschers are vicious dogs that attack people.   The functions of an individual's “belief window” can be correlated to the person’s age. Most likely the older the individual, the more beliefs this person may have, and can be “Stuck” in their own ways/beliefs from the amount of experiences they’ve had throughout their lives.   My “Belief Window” Lesson ...   If you’ve been following along with this Podcast, you’ve heard me talk about Trilify before, both the ups the downs of that E-commerce project I launched with two other friends of mine.   When we were getting ready to launch our minimum viable website to see what happened when we ran our test marketing campaign.   We created a shared document that each of us could add products that we thought would sell well.   I remember giving a ton of thought to what our target market would buy (Teenage girls… unpredictable)   My friend Dallas was doing a majority of adding products and I was looking at everything he had added to our list and I remember seeing a bright yellow hat with an embroidered banana on the front.   I specifically remember this product standing out to me and I questioned if we should add it to our catalog, even knowing that this was all just testing our MVP (concept), I questioned it that badly thinking it was going to actually deter the site visitor into leaving....   A couple days we later launch…   For those of you who know the story, once we pushed the “start” button   it was like opening the flood gates,   our website shut down for a moment from the amount of new traffic on the site without warming up our server to handle that amount.   There were so many orders coming in that we couldn’t see on t

  [00:00:00] HEY GUYS WHAT IS UP! We've got to today's featured guest. In fact more than just a feature guest one of my all time favorite people who just tread in the path of entrepreneurship. His name is Steve Larsen. I'm sure many of you have heard of him if you haven't you're behind times and you've got to go check out his podcast that cell phone or radio. Steve are you ready to rock? Well I'm pumped.   [00:00:28] Welcome to Conversion Marketing Radio. Uncovering the secrets of how to convert your dream clients into paying customers. If You're here to learn about maximizing conversions for Your business, Without wasting money on "Vanity" results, Consider subscribing to this Podcast. And Now, Here's Your Host, Ben Willson.   [00:00:52] Steve works at Click Funnels and I say works. I mean he probably plays act Click Funnels company was charging the world by storm for just a number of reasons.   [00:01:04] He works directly with the founder of Click Funnels, Russell Brunson, as His main sales funnel builders, for multimillion dollar clients. He's got a rapidly growing podcast called 'Sales Funnel Radio'; If you literally haven't heard of it, you're probably going to want to schedule out like a week of time and just like that (That's what I do in my opinion).   [00:01:29] I honestly do believe Steve is the best sales funnel builders in the world and it looks like other people's opinions are clarifying that too. I've known Steve for quite some time and in fact in Marketing Class [from College] we can mix it up and our passion for pushing the envelope in online marketing really is what I feel like caused friendship, right?   [00:01:55] Yeah it was actually you leaning over to me saying hey hook stripe up like this instead.   [00:02:02] That's how we started. You know I was watching bob's or whatever and you know I can do this and that or that I was like whoa you know what I'm doing. Friendship you know dude weirdos United or we were the only to see in there in the marketing class or it was funny. Like you you like marketing. You're like yeah I'm in this class you know like well there's 30 other people in this class. Are just getting degrees. And like maybe I actually do.   [00:02:32] In one of his latest podcasts he mentions that he's a 'seven year night' overnight success which couldn't be more true.   [00:02:42] And we'll get into that definitely on this podcast. And the last thing is the single greatest quality that stands out to me after all the years of knowing Steve is his tenacity and relentless pursuit for pushing through anything hard or difficult that comes along his path. And it's all for the purpose of creating the life that he wants to with. Steve you want to take him in and fill in the gaps from that intro and also just give us a little glimpse into your personal life.   [00:03:12] Yeah of course man that's super nice of you. You're gonna make me weep over here. A business though a lot of fun memories growing up and all the cool crazy stuff he's the teacher. I was thinking through all the businesses when he said that the seven year overnight success. One day I was sitting down. I was like I wonder how many times like I actually failed before quote unquote you know hitting it or

CMR-3-Interview-Grant-Tanner-Conversion-Marketing-Radio-Ben-Willson.mp3   [00:00:03] Welcome to Conversion Marketing Radio. Uncovering the secrets of how to convert your dream clients Into paying customers. If you're here To learn about maximizing Your business, Without wasting money on "Vanity" results, then consider subscribing to this podcast. And Now, Here's Your Host, Ben Willson.   [00:00:24] Hey Guys, Welcome to Conversion Marketing Radio. I am super excited for today we have a special guest on the show. His name is Grant Tanner; someone that I've known for quite a while and is an absolute rock star at selling. He's also taken into the Internet marketing world and even quit his job recently to do so. And I can not believe that the Internet is just trying to prepare itself for brands and he's able to do what he does selling on the Internet.   [00:01:00] It's just going to change everything. So welcome Grant. Thank you. Absolutely.   [00:01:07] I know Grant from when him and I used to be at the small consulting agency in the health care industry and Grant actually was he came in to be a business development guy and to absolutely change the way that the company was selling their services. And so I wanted to kind of pick Grant's brain because he's known for selling being some of the best sellers and all his companies and businesses that he's been in. And see what some of his tactics strategies his secrets are of how to close any deals.   [00:01:41] Yeah absolutely.   [00:01:43] So before you get into a sale is there any secrets any tricks you do anything to get your mind repaired.   [00:01:55] Yeah I mean depending on the context right. So.   [00:01:59] I like to look at sales and some of my formal sales training is you want to look it's you know I've I've been formally trained as more of consultative or more consulting as opposed to selling like you're like teaching people or you want to have a conversation with someone.   [00:02:18] OK. And really the whole thing is you want to.   [00:02:23] This you want to you want to find the facts you want to discover their issues.   [00:02:28] You want to learn about their needs and you want to really when it comes down to is what is driving them right. What is their ultimate motivation?   [00:02:40] And so there is there is some formal sales training is called Find.   [00:02:44] If I end the facts issues issued these drivers and that can be more of a foundation or a way of selling.   [00:02:52] Right. So we use that we use that in the financial industry a lot of people would come in and kind of start with the facts. Hey what brings you into my office today and why are you here and what can I do for you. You know sitting down and having a conversation and yet they come in and say hey here's my issue right the lay down an issue and they say Oh well I am wanting to open up college savings account for my kid or I want to do this or that. And then you go from the issue to me. OK so really the ultimate need is you're going to need some X amount of money you're going to need X you know down in the future and ultimately you want to kind of get to the whys you know like why is that.   [00:03:34] Why is that even important to you.   [00:03:36] And then they can open up and say oh well it's always been my dream to pay for my children's college education because I want to see them succeed in life and that's on my bucket list. Right.   [00:03:47] And so you can get to that as you can discover really what drives them and what motivates them or another way of saying it is a lot of people sum it up is the one word in what pain. Right.   [00:03:59] What is the prospects. Pain. Right. What's the pain point?   [00:04:05

Conversion Marketing Radio EP1: The Netflix Dilemma   [00:00:00] I've got a question for you guys. If Netflix only gave you one movie or TV show to watch at a time and you had two buttons one that said "Yes, watch this movie now".   [00:00:11] And the other by and I said "no thanks". Next choice do you think that Netflix would be more or less successful.   [00:00:21] Welcome to Conversion Marketing Radio. Uncovering the secrets of how to convert your dream clients into paying customers. If you're here to learn about maximizing conversions for your business. Without wasting money on "Vanity" results, Consider subscribing to this podcast. And Now, Here's your host Ben Willson.   [00:00:43] Hey, What's going on guys. How are you doing today. You know I've been thinking about this topic for quite some time now.   [00:00:51] In fact I wrote it out several months ago before I ever considered making a podcast or anything and I just felt like I needed to get it out there and so I wrote it out for myself initially and I'm excited to share with you now and for myself to go through and dive deeper into the entire concept knowing that I'm sharing it with other people.   [00:01:13] So I've got a buddy who I consider to actually be a really good friend of mine. He's a phenomenal marketer in fact he is probably one of the best sales funnel builders in the entire world. You might have heard his name is Steve Larson. He's got his own podcast called cell phone or radio. If you haven't checked it out yet definitely hop over there ASAP. He drops some amazing content every single week. That is literally life changing so when he first started his podcast I was honored to actually be the very first person that he interviewed. At least that's what he tells me. Hopefully that's still true of Stephen so I was doing a like a new business venture at the time with two other friends of mine and as Stephen was starting this and I was telling him about some of the successes he wanted to do an interview. So here's what was going on with that business venture. So we had just launched a minimum viable product on NVP to actually test and see if it was going to work out. And right after we launched I mean I'm talking minutes after launching there was an absolute proven model that we thought wow this is going to be so successful so in that first day we sold eight thousand dollars worth of products in fact that was like 24 hours our sites shut down we had so many people on it at that time. And what came to find out was we had 50000 unique visitors in that very first month.   [00:02:55] The craziest part of all it was without spending a single penny on advertising. So you're probably asking what we did. If you want to learn more check it out on Steevens podcast.   [00:03:08] Because this side of the story goes a little different way. So if you want to see the happy side of it. Check out his podcast. When we first started. And then you can hop back over here and hear the rest of the story because it's great. So good. So my then business partners and I thought we had proven our idea and that this was really going to take off we could replicate it over and over and over again and just crush it. And so what we did is we took two months improving our Web site we took and took quality pictures. We paid to license a ton of awesome pictures and videos to make sure that we looked legit. In fact we also listed more than 500 products from various suppliers around the world and making sure that we also had unique interesting awesome stuff that was similar to other top brands in the industry. Our goal was to make. Our company look and appear as if we were this massive brand that people had never heard of and we actually branded it like we were from the UK figured that was going to be pretty attractive to people thinking weve got a fas

Conversion Marketing Radio Ep 2: Why a Marketing Infrastructure Should be Your Top Priority   [00:00:00] Here's the question of the day is advertising a gamble or a calculated risk.   [00:00:08] Welcome to conversion marketing radio. Uncovering the secrets of how to convert your dream clients into paying customers. If you're here to learn about maximizing conversions for your business. Without wasting money on any of the results. Consider subscribing to respond to. It. Now. Here's your Host, Ben Willson.   [00:00:31] Hey guys how are you doing today. That's been a great day today for me. I'm actually recording this podcast before I head home for the night. I was teaching to potential clients about the importance of not doing what I would call "random acts of marketing" but instead set up an infrastructure or like a system or processes to get the most out of your advertising dollars. A good way to explain this and how I explain this to them was when I was running a running the marketing for an event company I we were challenged with a big issue we needed to get to new cities because if you do the same events in the same city your audience members or attendees get burned out and they stop showing up because the experience isn't as valuable or memorable as before because it's happening so often and it's a big issue trying to get to new cities because you don't have any pre attendees people I can vouch that it's a it's a positive event it's going to be impactful they're going to be able to create these awesome memories and with the amount of events that are happening these days there's a lot of saturation for people's time. Right there's only so many Friday nights that you can hold events and so many times that people are that attendees are going to all other events because they don't necessarily go week after week because even then it's it's not really special. Right. So we need it's come up with a way that could allow us to get to a new city without losing a lot of money.   [00:02:09] Right if you show up to an events just relying on those tickets and attendees don't show up or who you were hoping to show up. You run the risk of losing a lot of money either in your advertising or in the amount of product that you brought that you brought to the event and all the costs that went into it such as like staging speakers things you've got Arends if you don't have the amounts of attendees it really really can put a big damper in your expenses and you can lose a lot of money. So we needed to do this without risking a loss and being able to go into new cities and actually end up coming up with a sequence of advertising steps that really helped me to understand the value of creating and marketing infrastructure or like this process which later became the exact process for the event company it's a market it's a new series and I'm sure that it was going to be successful before they ever stepped foot into the town. So I wanted to share with you guys the same thing that I shared with this client today of what we laid out and what to start looking into your own business of how how you can start ensuring this is less of a gamble and more of a calculated risk.   [00:03:25] So three months before the events we created a a like campaign or a Facebook campaign to LIKE our Facebook page. This was to introduce the idea of the company and the type of event that we were going to have. We used images that we use and all the other advertising but it was literally just to Like our page. We would also then do that. We broadcast it out to a like a more of a broad audience and not to too specific the first part and what was the advertising would say as we're coming to your town and we're coming soon. You could even put out like a we would sometimes put out a like a reference to the month but maybe not even like an exact date if we didn't know that the tow