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Gamification is more than a buzzword. It's a proven way to motivate, revitalize, and inspire your team to great results. In sales, gamified initiatives can have ripple effects that reach every corner of your company. With strategic implementation, consistency, and intentional connection, you can build a system that recognizes accomplishments and rewards through personalized incentives. To paint a more detailed picture of gamification, we had Brian Trautschold, Co-founder & COO at Ambition, on the show to discuss the approach of making work fun without losing productivity. We covered the benefits of gamification, ways to track team accomplishments, personalizing incentives, and more. To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website. Listening on a desktop & can't see the links? Just search for B2B Revenue Acceleration in your favorite podcast player.
Brian Trautschold is not your usual YCombinator alum, though he does credit his success in part to what he learned from the experience and the people he's met.Talking about their recent funding round of $15.5 million, he and his cofounders built the company to be capital efficient, and this has enabled business model and outcome flexibility; they don't have to be the next unicorn to achieve their own ambitions for the company. And the risk of failing to achieve unicorn status and being absorbed at a low valuation by a competitor, which "sucks for everybody," is reduced.We dive deep on business model, too, in particular about how integrations can help drive the business. Brian's take here is refreshing, too. He talks about customer needs set the prioritization of integrations rather than taking a look at the ecosystem and deciding to build integrations based on market penetration of the players. It's a really organic way to approach it, and the way he puts it is interesting, too.This CEO conversation is notable for how open Brian is with his decision-making, especially with the hire of a marketing leader to help move the firm from founders doing too much to professionalizing the organization and enabling scale-up. There's a lot to take away in this conversation, so I encourage a listen! And as always, there's a transcript on our blog if you'd prefer to read it.Let me know what you think!Resources for SaaS ExecsRecently closed a funding round and need to ramp growth?Check out our comprehensive "scale-a-saas" guide:Think your website could generate more leads?Get our inbound lead generation self-assessmentWant to be a guest on SaaS Backwards?Click to meet with Ken Lempit to talk about an episode.SaaS Backwards is a free service to the SaaS community.
In this episode of the Sales Hacker Podcast, we have Brian Trautschold, Cofounder and COO at Ambition, a 10-year-old sales gamification startup based in Tennessee, not the Bay Area or Atlanta. Join us for an inspiring conversation about perseverance and organic growth outside of a major market.What You'll Learn Perseverance is the key to gaining tractionBenefits to growing your company in ChattanoogaBaking an ecosystem of encouragement into your companyWhy gamification is such a powerful concept in sales Show Agenda and Timestamps About Brian Trautschold & Ambition[2:15]The power of gamification [7:00]Advantages to growth outside a major market [15:30]Using available tools to strengthen culture [22:31]Paying it forward [28:25]Sam's Corner [31:05]
In this episode of the Sales Hacker Podcast, we have Brian Trautschold, Cofounder and COO at Ambition, a 10-year-old sales gamification startup based in Tennessee, not the Bay Area or Atlanta. Join us for an inspiring conversation about perseverance and organic growth outside of a major market. What You'll Learn Perseverance is the key to gaining traction Benefits to growing your company in Chattanooga Baking an ecosystem of encouragement into your company Why gamification is such a powerful concept in sales Show Agenda and Timestamps About Brian Trautschold & Ambition[2:15] The power of gamification [7:00] Advantages to growth outside a major market [15:30] Using available tools to strengthen culture [22:31] Paying it forward [28:25] Sam's Corner [31:05]
Our guest this week is Brian Trautschold, Cofounder at Ambition which is enterprise gamification for sales teams, joins John this week to talk about keeping remote employees motivated and accountable, and how companies and brands that incorporate gamification are changing the world. Gamification can foster teamwork and create an outlet for friendly rivalries. To create a healthy environment, promote competition alongside metric-driven coaching and encouragement amongst sales reps. Brian reveals his tips and strategies for pushing yourself throughout the day.
Just like for many other industries, hiring sales positions has inherited problems because of the pandemic. In today's episode of The Sales Evangelist, Donald is joined by Brian Trautschold, COO and co-founder of sales management platform Ambition, to discuss three things companies can do to navigate a hybrid sales workforce. Whether you're a huge company or just a dozen people, COVID is evening the hiring playing field, and integrating these three components can help you acquire the kind of employees you want. Build a company culture, whether it be virtual or in-person. Some company cultures are just fake - think Michael Scott trying to build a culture at Dunder Mifflin. When creating your own company culture, the key is to be authentic. Recognize people as they reach their milestones, and show genuine care for your employees and their aspirations. Especially when employees don't have the support of an in-person team, it's easy to lose motivation without recognition. Engage your workforce to overcome distractions. There are no shortage of distractions in the virtual workplace. Whether it's an extended lunch or a quick Netflix binge, the typical 9-5 is more elusive than ever. To give your employees the greatest chance for success, provide easy-to-use tools to hold themselves accountable. People are better at holding themselves accountable than management, especially in a virtual setting. So equipping people with the tools for personal accountability to yield better results than a never-ending stream of Slack messages. People crave development, coaching, and investment from their employers. Pre-COVID, a great relationship with management is what kept many people working at their current job. (And vice versa.) The introduction to virtual work has broken this. While Slack can be helpful in communication, you need to have a more proactive approach. As a manager, how do you optimize coaching interactions? The key is to keep track of what you discuss with your employees. Make action steps to help your employees reach their goals. Coaching can't be a one-off; it's a part of a narrative. Consider creating KPIs based on the coaching to set actionable steps towards their goals. One major takeaway? Consistent, data-driven coaching is the way of the future to develop happy and productive employees. Want to get in contact with Brian? Find him on his company website, LinkedIn, or Twitter. This episode is brought to you in part by Skipio. Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real. But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com. This course is brought to you in part by the TSE Sales Certified Training Program, a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes, tune in on Apple Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial. Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder, written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
This week's show is called "Driving Sales Performance in a Virtual World” and our guest is Brian Trautschold, Co-Founder at Ambition. This time we are talking about sales management intelligence. What the hell is that? What does it mean? What does it mean for your organization? Why do you need it? This and a lot more! Listen in now and/or read the full transcript on the Heinz Marketing blog starting Mon. 3/29/21 at 6am PST. Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For Sponsorship opportunities, reach out to Cherie.
Brian Trautschold is the Co-Founder & COO at Ambition. We cover a lot of territory in this conversation. Brian shares his perspectives about the role of gamification on the (virtual) sales floor. We dive into how B2B sales is changing. And whether it is changing as fast enough. Meaning is B2B sales changing as fast as B2B buyers are changing how they want to buy? Plus, we talk managing for performance. It's such a critical issue for sales leaders. And not one that most sales bosses are enabled to perform. _ Arm your team with the tools they need to work from anywhere. Watch the video @ www.ringDNA.com/andy Learn more about your ad choices. Visit megaphone.fm/adchoices
On this special episode of WTT LIVE from FreightWaves 3PL Summit, Dooner and The Dude are speed dating their way through 8 business leaders as the discuss many of the issues stymying supply chains in ‘21. With 10% of the world’s freight blocked by an Evergreen vessel in the Suez Canal, the West Coast jammed with 27 ships at anchor, plus the lasting impacts of COVID, 3PLs have the odds stacked against them. On the show we’ll discuss dealing with upset customers, providing visibility to sales teams, forecasting freight demand and weather, as well as how to engage remote sales teams. We’re joined by: Larry Klein, Vice President, Logistics, Bringg; Riley Ford, Account Executive, Front; Prasad Gollapalli, Founder & CEO, Trucker Tools; Bob Hitt, North American Lead, Transportation & Logistics Industry, Salesforce; Brian Trautschold, Co-Founder and COO, Ambition; Sachin Ghaisas, Managing Partner, Emtec Digital; Scott Pecoriello, Founder & CEO, Weather Optics; Bill Catania, Founder & CEO, OneRail Subscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
On this special episode of WTT LIVE from FreightWaves 3PL Summit, Dooner and The Dude are speed dating their way through 8 business leaders as the discuss many of the issues stymying supply chains in ‘21. With 10% of the world’s freight blocked by an Evergreen vessel in the Suez Canal, the West Coast jammed with 27 ships at anchor, plus the lasting impacts of COVID, 3PLs have the odds stacked against them. On the show we’ll discuss dealing with upset customers, providing visibility to sales teams, forecasting freight demand and weather, as well as how to engage remote sales teams. We’re joined by: Larry Klein, Vice President, Logistics, Bringg; Riley Ford, Account Executive, Front; Prasad Gollapalli, Founder & CEO, Trucker Tools; Bob Hitt, North American Lead, Transportation & Logistics Industry, Salesforce; Brian Trautschold, Co-Founder and COO, Ambition; Sachin Ghaisas, Managing Partner, Emtec Digital; Scott Pecoriello, Founder & CEO, Weather Optics; Bill Catania, Founder & CEO, OneRail Subscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
Craig Fuller, Founder and CEO of FreightWaves, sits down to chat with Brian Trautschold, COO and Co-Founder of Ambition about the importance of creating a high-energy and high visibility virtual sales floor.WatchApple PodcastSpotifyMore FreightWaves Podcasts
Craig Fuller, Founder and CEO of FreightWaves, sits down to chat with Brian Trautschold, COO and Co-Founder of Ambition about the importance of creating a high-energy and high visibility virtual sales floor.WatchApple PodcastSpotifyMore FreightWaves Podcasts
The value of not knowing what you don't know. Competition is just about product and service overlap The only real competitor is fighting over budget dollars. How do you position yourself as a must vs nice to have. How to quantify culture in the sales organization. Why we stayed away from the VC world Preventing the co-founder fracture Co-founder dating is the worst experience.
How do you get sales people to do the things you know they need to do to succeed, and so your organization can succeed? How do you keep your people motivated so that everyone wins? Brian Trautschold, co-founder and COO of sales gamification software Ambition, joins the Build Your Queue podcast to talk about improving sales team performance. In this episode, we talk about what organizations do that saps sales reps' energy, how to continually keep reps on course, and how to turn the ship around so that teams enjoy competing against each other. By the end of the episode you'll be able to implement coaching that improves individual rep performance, a culture that fosters healthy competitor, and processes that increase sales and employee retention.
How are great sales cultures built? Brian Trautschold is the Co-Founder and Chief Operations Officer at Ambition and has a pretty impressive track record of building great cultures at numerous organizations. He shares the key indicators of strong and struggling company cultures and how it all boils down to alignment, accountability, and authenticity.
On this episode, Adam is joined by Brian Trautschold (CoFounder & COO) from Ambition. Brian discusses how Ambition is using content to attract raving fans for their business.
You're listening to Unsubscribe! In our first ever full-length episode we talked with Brian Trautschold, one of the Co-Founders of Ambition, a sales performance platform designed to get the most out of your inside sales and SDR teams. We discuss the pros and cons of founding a successful startup, the importance of healthy competition within a sales team, and his take on how robots are going to impact sales development in the future. Want to know the best way to incentivize a diverse group of SDRs? Then give us a listen this week on Unsubscribe! Check out Ambition's Modern Sales Performance Platform here: http://bit.ly/2EphqTw --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
You're listening to Unsubscribe! In this weeks Quipisode we talk with DCE and resident contest expert Tad Bustin about how he uses office competition to motivate his reps. From reimagining classic games like Chutes & Ladders and Hot Potato to creating complex contests like "The Game of Games," Tad has breathed new life into our inter-office competitions! Listen on to see if Tad could help revamp your own office's contest structure, and what pitfalls to avoid when creating your competition. "The biggest problem at any company is going to be apathy...You're trying to strike against that, and contests are a really cool way (especially if no one has seen it before) to strike that chord." Brian Trautschold interview coming in 2 weeks...Get ready! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
You're listening to Unsubscribe! In this weeks Quipisode we talk with Steve D'alessandro, one of the Directors of Client Engagement here at demandDrive, about the motivation tactics he uses with the SDRs on his team. Find out what Steve does to get the most out of his reps and how you can translate those tactics into your own organization! "You can't throw out a contest at everyone and anyone and expect that to resonate/deliver the metrics or results you want." Get ready for our upcoming interview with Brian Trautschold! It's only a couple of weeks away... Side note: Please excuse the weird audio quality in this episode! We managed to fix it for future podcasts. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
You're listening to Unsubscribe! In this Quipisode, join AJ and Alex as they dive into their mysterious pasts...as former club sports players in college. Not as scandalous as you thought! Learn about the worlds of competitive Ultimate Frisbee and Rugby, and what parallels can be drawn between those and the world of sales development! “A lot of people look at Sales Development as a sort of, individual, lone wolf type job…but, in reality, you're on a team with other people, and what you do impacts what they do.” Blog in mention: http://bit.ly/2DEIldu Get ready for our big interview with Brian Trautschold! Only a few weeks away... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Guest - Brian Trautschold - Co-Founder, Ambition This week we are on location in Chattanooga with Brian Trautschold the cofounder of Ambition. Brian and I revisit a common subject - there are no silver bullets. We also discuss how data can be used to self-assess and identify ways to improve personal performance, what's changing in sales technology, and why technology is not the solution for bad culture. Questions addressed How are Sales Enablement and the Sales Enablement stack evolving Why does new technology continue to crop up? What are those organizations doing well? What does the Sales Enablement spectrum look like in the future? What is it about the behavioral aspects of what people do that excite Brian? Key Takeaways There are no silver bullets Most of the tech that is out there is replacing excel Technology can be a force multiplier, that helps the organization be more effective The successful companies do the basics well (Hire, Manage, Enable, Reward, Recognize, Develop) The ones who are failing are not listening to their customers Don’t simply throw technology at the problem Take a design thinking approach Some categories to consider Where the data lives How people do their work Why people do these things Be careful of the unintended consequences of success There is a big shift - people are more enthusiastic about the progress that can come from reviewing data, and are more open to data being tracked. Once people have the data, they have the power to impact/control their own destiny. Show Links Ambition - https://ambition.com/ Brian's Twitter - https://twitter.com/BTrautschold Brian's Linkedin - https://www.linkedin.com/in/brian-trautschold-97518219/ ---------------------- Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform. Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal. There is a Catalyst. We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. Sales is a Thinking Process.
Takeaways Call Executives Early: There’s been so many great takeaways on this show, that I’m surprised this has never come up. When you call on busy people, they are just that — busy. During the day they are serving the people in their organization. If you want to connect with them, do it before or after everyone else is in the office. I can personally tell you that I get more email response before 8am, than I do the rest of the day. I’ve also been able to connect directly with my prospects on the phone before their assistants come in. Reward the Little Things that Make Up the Big Things: I loved the Brian and I were on the same page with this. If all you are incentivizing or, as a rep, if all you are focused on is the end number or end goal, it can become very stressful when you don’t hit it. You also waste a lot of time figuring out what didn’t work. By having shorter feedback loop cycles and focusing on the smaller wins that create the big wins, we can all move mountains. Track Your Own Success: No one will ever care more about you than you will. I know they say “what gets measured, gets improved” and while it’s true, it’s even more important on a personal level. Forget the technology, put a sheet of paper in front of you and write down your goals, track your in-day performance, and make notes to yourself about what works and what needs to be improved. Full Notes https://www.salestuners.com/brian-trautschold/ Book Recommendations The Hard Thing About Hard Things by Ben Horowitz How to Win Friends & Influence People by Dale Carnegie The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey Crossing the Chasm by Geoffrey Moore Sponsors What if every sales rep inherited the habits of your best rep? With Costello, they do. The pipeline-centric system is strategically built on a proven selling methodology that keeps teams focused on the only thing they can control in sales – actions that push deals to close.
On this week's podcast, you get to hear Brian Trautschold, cofounder at Ambition, share his team's story and experience with the Y Combinator accelerator. He offers startups advice on learning from mistakes and building relationships. Santosh and Katlyn also announce a new mini-Dynamo Discussion we have in the works!
Brian Trautschold is the Co-Founder of Ambition, a gamificaiton software platform that helps sales and marketing teams more easily track and maintain their goals. In today’s epsiode we discuss goalsetting for sales and marketing and how goalsetting is changing over time, why quarterly KPIs are so antiquated, and why marketers are becoming more transparent.
In this episode of Startup School Radio, host Aaron Harris interviews Ambition co-founder Brian Trautschold and Gingko Bioworks co-founder Dr. Jason Kelly