Podcasts about client engagement

In this episode, I dive deep into what it really takes to build a systematic marketing strategy for your veterinary practice—one that goes way beyond just running ads or posting on social media. If you've ever felt overwhelmed by all the marketing options out there, or wondered whether your efforts are actually bringing in new clients, you're not alone. I break down why marketing isn't just a collection of random tactics, but a strategic process that should consistently attract, nurture, and convert new clients for your practice. I walk you through the three core functions every veterinary marketing system needs: attracting attention, building trust and credibility, and prompting action. We'll talk about how to get your practice noticed—whether that's through SEO, PPC, social media, or community events—but more importantly, how to move beyond just being seen. I share actionable tips for building genuine trust with pet owners, from leveraging reviews and testimonials to creating educational content and nurturing relationships through email and text sequences. We also take a closer look at the most effective marketing channels for veterinary practices, including how to optimize your Google Business Profile for local SEO, when to use paid ads for quick wins, and how to make the most of organic social media to build community and loyalty. Plus, I'll give you practical advice on crafting offers, setting up follow-up systems, and tracking the metrics that actually matter so you can measure your ROI and keep improving your results. By the end of this episode, you'll have a clear, actionable framework for aligning your marketing tactics with the client journey—so you can stop guessing, start seeing real results, and turn your marketing from a source of stress into a powerful engine for growth. Whether you're just getting started or looking to take your practice's marketing to the next level, this episode is packed with insights and strategies you can put to work right away.

In this episode of the Investor Fuel Podcast, host Leo Wehdeking speaks with Ricky Guerrero, a real estate attorney, about his law firm's focus on residential and commercial real estate closings. They discuss the importance of client engagement, navigating complex transactions, and the need for education in the real estate market. Ricky shares insights on building relationships and the significance of honesty in business dealings, emphasizing the need for transparency and knowledge among investors and buyers.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Unlock the secrets of standing out and getting chosen in sales with expert Christian Hansen. In this episode, we break down how neuroscience and emotional intelligence can transform your approach and accelerate your results. - Why people choose or reject the perception of you—not you personally - The science-backed “Influence Mindset” and 7 EQ brain hacks for sales success - How to combine competence with connection for maximum influence - The “value bridge” concept and closing the perception gap with clients - Real-world examples, memorable keynote tactics, and tools for making your value obvious   Tune in and learn actionable strategies that top sales leaders use to rise above the noise!

In this episode, I dive deep into how artificial intelligence is completely transforming the way we approach veterinary marketing, especially when it comes to understanding and connecting with our clients. I'll walk you through why AI's ability to “know” your clients—sometimes even better than you do—means that the days of generic, broad-based marketing are over. Instead, I'll show you how to create detailed client avatars and use them to build hyper-targeted content that truly resonates, helping your practice stand out in a crowded digital landscape. We'll break down the step-by-step process for defining what you want your practice to be known for, building nuanced client avatars that go way beyond simple demographics, and organizing your marketing into strategic content buckets that map to your clients' real-life journeys. I'll share practical examples, like how to turn a generic “senior pet owner” into a fully fleshed-out persona—think Mary, the retired teacher who just wants her dog Buddy to be comfortable in his golden years. Plus, I'll show you how to craft irresistible offers that speak directly to your clients' needs, fears, and aspirations, making your marketing not just effective, but genuinely meaningful. Finally, I'll explain how to leverage AI and social algorithms to your advantage, ensuring your content and ads reach the right people with the right message at the right time. You'll get actionable tips for monitoring your results, refining your avatars, and staying ahead of the curve as AI continues to evolve. If you're ready to future-proof your veterinary marketing and build a practice that truly connects with clients, this episode is packed with insights, strategies, and resources—including a downloadable PDF guide to help you put everything into action.

In this episode of the Investor Fuel podcast, host Michelle Kesil interviews Chris McCormack, a tax planning expert specializing in helping real estate investors optimize their tax strategies. Chris shares his journey from working at a big four accounting firm to starting his own company, Better Books, which focuses on proactive tax planning. He discusses common tax myths, effective strategies for real estate investors, and the importance of bookkeeping. The conversation also touches on client engagement, service offerings, and the significance of building relationships in the business. Chris emphasizes the need for continuous learning and adapting to better serve clients, especially those just starting in real estate investing.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Beth Weinstein's Links & Resources▶Free Spiritual Business & Psychedelic Business Trainings: https://bethaweinstein.com/gifts▶ Beth's other Business Coaching Programs: https://bethaweinstein.com/services▶ Beth's Instagram: http://instagram.com/bethaweinstein▶ Beth's Facebook: https://www.facebook.com/bethw.nyc & https://www.facebook.com/BethWeinsteinbiz▶ Join Beth's free Psychedelics Facebook Community: https://www.facebook.com/groups/PsychedelicsandSacredMedicines▶ Various Psychedelic Training Programs and Resources: https://bethaweinstein.com/resources Download Beth's free trainings here: Clarity to Clients: Start & Grow a Transformational Coaching, Healing, Spiritual, or Psychedelic Business: https://bethaweinstein.com/grow-your-spiritual-businessIntegrating Psychedelics & Sacred Medicines Into Business: https://bethaweinstein.com/psychedelics-in-business▶ Beth's Coaching & Guidance: https://bethaweinstein.com/coaching ▶ Beth's Offerings & Courses: https://bethaweinstein.com/services▶ Instagram: @bethaweinstein ▶ FB: / bethw.nyc + bethweinsteinbiz ▶ Join the free Psychedelics & Purpose Community: / psychedelicsandsacredmedicines

Tom Fields, CFP,® CEO of Fynancial, started his business to solve a problem he identified in the wealth management space: communication channels hadn't evolved for the modern world. He developed Fynancial, a digital communications platform for RIAs, so advisors could offer clients a centralized digital experience on a mobile app. We sat down with Tom to get insight into how advisors can generate conversation and grow their practices by simplifying the client experience.

In this episode of Building the Billion Dollar Business, host Ray Sclafani reframes what it truly means to engage clients in a modern wealth management practice. He challenges the common misconceptions of client engagement which includes emails, gifts, and review meetings, and instead defines true engagement as emotional, intentional, and rooted in value. Ray outlines three pillars of effective engagement: proactive conversations, customized communication, and meaningful milestone recognition. He emphasizes that real engagement must be embedded into firm culture, not just left to the advisor. Listeners are encouraged to use tools like client journey mapping, achievement reviews, and feedback loops to scale meaningful connections. The episode closes with three reflective coaching questions designed to help advisors evolve their approach and deepen client relationships in a commoditized landscape.Key TakeawaysTrue engagement is emotional, intentional, and value-driven, where clients feel genuinely seen, heard, and understood.Effective engagement is built on three pillars: proactive conversations that anticipate client needs, customized communication that aligns with how each client processes information, and meaningful recognition of personal milestones.It must be embedded into the culture of the entire firm, not dependent on any one advisor, and requires clear systems, roles, and shared ownership to scale.In today's experience-driven world, clients compare their advisors to brands like Amazon, Apple, and Netflix, expecting personalization, speed, and relevance.When done well, client engagement becomes a strategic asset, creating loyalty, increasing referrals, and strengthening cross-generational relationships.Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTubeTo join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

In this episode of the 9Innings Podcast, host Kevin Thompson sits down with Matt Jarvis to discuss what it really means to deliver massive value to clients.Matt shares his journey of building a thriving practice and breaks down the strategies that helped him stand out, including the creation of “value ads,” intentional client engagement, and the power of transparent communication.Together, Kevin and Matt explore:How to overcome “fake busyness” and focus on what mattersThe role of authenticity in building trust and content creationWhy niche audiences drive deeper impact and growthThe persistence and intentionality required for sustainable successThis conversation is packed with practical insights for advisors who want to scale with purpose, empathy, and consistent execution.Defining "Delivering Massive Value" (00:03:25))Fake Busyness and "Playing Office" (00:06:20)Balancing Growth and Client Service (00:11:59)Time Blocking and Surge Meetings (00:13:17)Content, Persona, and Building Authority (00:17:27)Consistency and Social Media Comparison (00:20:10)Chasing Numbers vs. Meaningful Growth (00:23:07)Advice for Advisors: Walk the Talk (00:25:51)NEWSLETTER (WHAT NOW): https://substack.com/@9icapital?r=2eig6s&utm_campaign=profile&utm_medium=profile-page Follow Us: youtube: / @9icap Linkedin: / kevin-thompson-ricp%c2%ae-cfp%c2%ae-74964428 facebook: / mlb2cfp Buy MLB2CFP Here: https://www.amazon.com/MLB-CFP%C2%AE-90-Feet-Counting-ebook/dp/B0BLJPYNS4 Website: http://www.9icapitalgroup.com Hit the subscribe button to get new content notifications. Corrections: Editing by http://SwoleNerdProductions.com Disclosure: https://sites.google.com/view/9idisclosure/disclosure

Join us for a special episode of the Identity Jedi Show! After a short break, we're back with insightful conversations featuring our friends and identity experts Jen Cox and Aubrey Turner. In this episode, we discuss the journey of becoming friends through the identity field, share surprising anecdotes and challenges we've faced in our careers, explore exciting moments in identity, and examine the future role of AI in the industry. Tune in for some fun and candid chats, and stay until the end for updates on our upcoming live event in Austin! Don't forget to like, subscribe, and share your thoughts with us. #IdentityJediShow #IdentityManagement #AIInSecurity #Podcast00:00 Welcome Back to the Identity Jedi Show 00:46 Upcoming Podcast Highlights and Special Guests 02:22 Meet the Guests: Jen Cox and Aubrey Turner 03:22 Home Renovation and Chat GPT 12:08 Surprising Customer Stories in Identity 17:11 Challenges in Modernizing Legacy Systems 24:32 Empathy in Identity Management 25:34 Favorite Moments in Identity 26:32 Community and Continuous Learning 28:47 Client Engagement and Success Stories 30:41 Funny Stories from the Field 34:31 Excitement and Concerns About AI 40:53 Future Plans and Live Events 42:15 Closing Remarks and Gratitude

Data-Driven B2B Growth in 2025: Insights from Hamlet Azarian of Azarian Growth AgencyIn this episode of The Thoughtful Entrepreneur, Josh Elledge talks with Hamlet Azarian, CEO of Azarian Growth Agency, about how B2B companies can accelerate growth in 2025 using real-time data, AI integration, and signal-based marketing strategies. Hamlet explains how his team helps founder-led startups and mid-market companies break through revenue plateaus by aligning marketing and sales processes with timely, personalized outreach. This conversation reveals the specific tactics, tools, and mindset shifts businesses need to stay competitive in today's fast-changing landscape.Leveraging Signals, AI, and Authenticity for Sustainable GrowthHamlet emphasizes that the traditional, linear sales funnel is being replaced by signal-based marketing, where businesses act on real-time indicators like industry news, contract awards, or leadership changes within target accounts. This approach enables highly relevant outreach that improves conversion rates and strengthens relationships. Azarian Growth Agency uses platforms like Clay, combined with CRMs such as HubSpot or Salesforce, to capture and act on these signals efficiently.Beyond signals, Hamlet shares how his agency has been “AI-first” since 2020, embedding artificial intelligence into marketing and sales workflows for everything from prospect research to content creation. By building “core files” containing brand guidelines, customer personas, and case studies, AI outputs remain accurate, on-brand, and strategically aligned. Human oversight ensures AI acts as a co-pilot, not a replacement, preserving quality and authenticity.For SaaS founders, Hamlet recommends a founder-led social media strategy to generate excitement and credibility before launch. By openly sharing the product journey—including both wins and challenges—leaders can build trust, encourage audience engagement, and create anticipation. Combined with Azarian Growth Agency's selective onboarding process and complimentary exploratory audits, this authenticity-driven approach sets the foundation for long-term, sustainable growth.About Hamlet AzarianHamlet Azarian is the CEO of Azarian Growth Agency, a B2B marketing consultancy specializing in data-driven growth strategies. With a focus on real-time engagement, AI integration, and scalable processes, Hamlet has helped startups and mid-market companies across industries accelerate revenue growth and optimize marketing performance.About Azarian Growth AgencyAzarian Growth Agency partners with B2B companies to deliver predictable, scalable growth through data enrichment, automation, and signal-based marketing. Their services include marketing strategy, AI integration, sales enablement, and founder-led brand building. The agency works selectively with clients to ensure strong alignment and measurable impact, offering free exploratory audits to identify high-value growth opportunities.Links Mentioned in this EpisodeAzarian Growth Agency WebsiteHamlet Azarian on LinkedInEpisode HighlightsWhy traditional funnels are being replaced by signal-based marketing.How AI can accelerate marketing and sales without replacing human judgment.The importance of core files to

As Mairéad McGuinness drops out of the Presidential Race for health reasons, where does Fine Gael and the race go from here? Barry McLoughlin, Head of Client Engagement at the Communications Clinic and Sean Defoe Newstalk's Political Correspondent discuss that and the official launch of Gareth Sheridan's campaign.

Most gym owners lose potential clients before they've even scrolled down their website.Welcome to Gym Marketing Made Simple, the go-to podcast for boutique fitness gyms ready to attract more clients and grow revenue with clear, effective marketing. In each short, powerful episode, we share proven strategies that simplify your approach and help you stand out in a crowded market.Episode HighlightsThis episode breaks down how to turn your gym's website into a high-converting client magnet. From crafting headlines that speak to your ideal audience to optimizing calls-to-action, these quick wins can make the difference between losing a visitor and gaining a new member.Key Insights80% of visitors don't scroll past the first screen — make the top section count.Use headlines that clearly state the results clients can expect.Replace schedulers with opt-in forms to capture leads instantly.Choose images that reflect your actual target clientele.Place call-to-action buttons after each section of the site.Keep pricing off the initial view to build perceived value before comparison.Use consistent messaging and CTA language across the website.Episode Chapters00:00 Intro00:51 The Importance of Website Content and Client Engagement 09:11 Optimizing Website Elements for Better Lead Generation 09:26 Addressing Common Website Issues and Enhancing User ExperienceCall to ActionListen now and see how a few smart changes to your website can start attracting more of the right clients without adding extra work.Supporting Informationhttps://www.lassoframework.com/Friendly ClosingThanks for tuning in to Gym Marketing Made Simple. Small changes can lead to big results — and we're here every week to help make it happen.

In this episode of Growth Amplifiers, host Kenny Harper interviews Justin Jensen, a co-founder and tax partner at MCC Clark and Company. Justin shares his journey into the real estate niche, starting from his internship at a private equity firm to his current role. He emphasizes the importance of focusing on a niche, continually taking strategic actions, and building a successful team. Justin also discusses how he helps clients achieve their wealth and financial goals through strategic planning and consulting. Tune in to gain insights into building a successful business and leveraging expertise in a specific industry. 00:00 Introduction and Guest Welcome 00:43 Justin Jensen's Professional Journey 04:04 The Value of Niching in Real Estate 07:57 Embracing Technology and Building a Strong Team 16:04 Client Engagement and Strategic Growth 19:12 Final Thoughts and Contact Information 20:28 Conclusion and Encouragement

With the October presidential election looming large, what really makes a good campaign? From finance to face, what does the Irish electorate value in a candidate? In a rapidly changing political landscape, what really counts when it comes to the campaign? Is money needed to succeed? How important is personal image in the race for the Áras? All to discuss with Eoin O'Malley, Professor of Politics at DCU on political spending and also Barry McLoughlin Head of Client Engagement at the Communications Clinic.

To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form:https://coaching.vincegabriele.com/ Podcast SummaryIn episode two of the Long Island Gym Tour, Vince visits a gym owner facing one of the toughest challenges in business—having to move his entire operation after 12 years, relocating nearly 600 members on short notice. Despite incomplete renovations and other gyms trying to poach his clients, the owner's strong relational equity has kept members paying, even without access to the facility. Vince breaks down strategies to not only survive such disruptions but also boost revenue by increasing the percentage of higher-paying memberships. He shares specific tactics for upselling current members, improving onboarding processes for new members, and maintaining communication during downtime to keep clients engaged and loyal. Top 5 PointsRelational Equity is Survival Insurance – Build deep relationships with clients and staff so that in times of crisis, members stay committed and supportive.Track Membership Level Ratios – Measure the percentage of clients on higher-value memberships and create goals to increase that share.Upsell Current Clients – Offer existing members upgrades (e.g., from basic to class memberships) through targeted promotions and trial periods.Optimize Onboarding – Give every new member access to your highest-value services for the first month so they experience your best offering upfront.Maintain a Communication Pulse – Regularly update inactive or on-hold members with construction progress, news, and personal touchpoints to keep them connected to your business. To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form:https://coaching.vincegabriele.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

In this episode, I'm diving deep into how you can use artificial intelligence strategically in your veterinary marketing. AI is changing the game for practices everywhere, but I want to make sure you're not just using it to crank out generic content. Instead, I'll show you how to treat AI like a junior marketing employee — someone who needs your guidance, your brand's unique voice, and a clear strategy to really make an impact. We'll talk about why it's so important to lead with strategy before you ever open up an AI tool, and I'll share my favorite platforms and integrations that can save you time and help you get better results. Throughout the episode, I'll walk you through five high-impact ways to use AI in your practice, from brainstorming content ideas and drafting posts, to repurposing your best material, doing quick research, and even creating custom images. I'll give you practical frameworks for crafting effective AI prompts, so you get content that actually sounds like you and resonates with your clients. Plus, I'll highlight some of the most common mistakes I see practices making with AI like relying on it for strategy or publishing unedited, off-brand content and show you how to avoid them. By the end of this episode, you'll have a clear roadmap for using AI as a force multiplier in your marketing, not just a shortcut. I'll challenge you to put these ideas into action right away by drafting and sending out a newsletter with AI's help then tracking your results and refining your approach. If you're ready to stand out in an AI-driven world and grow your practice with smarter, more authentic marketing, this episode is for you!

This week in the Inner Sanctum, we welcome back the incredible Monique McMahon, owner of Que Colour and global ambassador for Christophe Robin. In this heartfelt and honest episode, Monique shares how small shifts in efficiency have transformed her business. Why profitability doesn't always mean having more staff. And the personal changes that are fuelling her success.From cutting out coffee and alcohol to scaling her team with intention, Monique reveals the behind the scenes strategies that are keeping her salon thriving. All while preparing for a major US tour. Expect candid conversations about rebooking rates, cutting costs without cutting corners, the role of presence in leadership, and why Google Reviews are more powerful than you think.

What sets a gym apart isn't the equipment — it's the culture, energy, and how every lead is treated like a person, not a number.Welcome to the Gym Marketing Made Simple PodcastYour go-to resource for simplified, done-for-you marketing and sales strategies designed to help boutique gym owners attract clients and grow revenue—without the overwhelm.Episode Highlights:This episode features Charlie Lima of Boom Fit and Josh Martin of The Refined Art of Coaching. Charlie breaks down how he converts 15 out of every 100 leads into members by combining paid ads, personal connections, and consistent lead nurturing. He dives into how creating a unique culture built around family, fitness, and faith makes Boom Fit stand out. He also shares how tools like Lasso and a relentless focus on financial metrics keep his gym efficient, profitable, and full of energy.Key Insights:Paid ads are only effective when paired with strong follow-up and personal touches.Creating a gym culture based on core values helps attract the right clients.Being financially motivated and passionate can coexist — and fuel growth.Use automation to streamline lead follow-up, then humanize the conversation.Direct conversations over text messaging leads to more conversions.Culture starts with leadership and trickles down to every new member.Enthusiasm and urgency on sales calls make a real difference in conversion rates.Episode Chapters;00:00 Intro00:10 Charlie's Approach to Client Engagement and Growth39:32 Creating a Unique Gym Culture39:48 The Importance of Fitness and Passion40:03 Effective Lead Nurturing and Sales Strategies40:17 Handling Objections and Maintaining Enthusiasm40:32 The Role of Lasso in Boom Fit's Success40:46 Advice for Gym OwnersIf this episode sparked ideas or confirmed what's working in your own gym, share it with another gym owner who's building something with intention. Let's keep learning and growing together.Resources Mentioned:Learn more about Boom Fit: boomfitbcs.comConnect with Josh Martin: The Refined Art of CoachingCatch the next episode to hear more stories and strategies from owners who are in the trenches and making it work. Until then, keep it simple and stay focused.

In this episode, I'm sharing my insights on why so many practices lose potential clients—not because of their medical skills or even their marketing, but simply because of how phone calls are handled. I'll walk you through practical frameworks and real-world communication strategies that you can use to train your front desk staff to turn more inquiries into booked appointments. We'll talk about the importance of empathy and how having value-based conversations can completely change the way clients perceive your practice. I'll also give you actionable tips for handling common objections, so your team feels confident and prepared no matter what comes up on a call. Plus, I'll show you how to track your results so you can see exactly what's working and where there's room for improvement. Whether you're a practice owner, manager, or part of the front desk team, this episode is packed with tools and strategies to help you improve your client experience, increase your bookings, and ultimately grow your practice. So grab a notebook, tune in, and let's make sure you're turning every phone call into an opportunity for your practice to shine!

Episode 252: Most CX maturity assessments ask how you think you're doing. This one demands proof. Erin Wallace, director of client engagement at MyCX from Bain & Company, is helping to lead a fundamental shift in how companies measure CX maturity. Most tools rely on perception-based self-assessments that reward self-promotion over progress. The Customer Experience Roadmap and Accreditation (CXRA) demands verifiable proof—evidence against 55 global, industry-backed standards. It's not always comfortable, but it's often the turning point. Bain's CXRA challenges the internal echo chamber. Erin explains how most assessments rely on surveys sent to a handful of CX insiders, producing a distorted view of reality. The CXRA demands documentation of policies, processes, behaviors, and measurable outcomes such as customer experience metrics, operational KPIs, or business results. It uses outside-in validation to confront that distortion. This isn't academic. It's where things get real. Leaders often push back. Some insist, “We're better than this.” Others admit, “We're not as good as we might think.” That tension is the point. Because CXRA doesn't just assess quality—it measures how consistently CX practices are applied across the business. That's how it exposes the “pockets of brilliance” that never scale, leaving most customers with a fragmented, uneven experience and leadership teams with a false sense of progress. For many leaders, conducting the CXRA offers clarity they've never achieved: a shared fact base, benchmarks of world-class practice, and a clear path forward. It doesn't just reveal what's missing, it builds the conviction to fix it. Guest: Erin Wallace, Director of Client Engagement, Bain & Company Host: Rob Markey, Partner, Bain & Company Give Us Feedback: Help us improve the podcast (feedback link) Key Topics Covered 01:00 – Why perception-based CX tools fall short 02:20 – What defines a successful evidence-based assessment 03:10 – The challenge with identifying “pockets of brilliance” 04:15 – How companies respond to uncomfortable truths 05:40 – Aligning leaders around what “good” really looks like 06:55 – Using 55 global standards to benchmark performance 08:10 – What Bain's CX Roadmap and Accreditation assesses 09:30 – What Erin learned at the X4 2025 Conference in Salt Lake City Time-Stamped Notable Quotes [5:00] “MyCX℠ is  a tool anyone in the industry can use, whether you're a strategic advisor, a technology implementer, or a CX practitioner. These should be things we agree on in terms of the standard of excellence for culture, capabilities, and execution.” [6:00]  “Most maturity assessments—tools to understand where you are and how you're doing with CX—are survey-based. They're perception-based. We send [them] out to a couple hundred people in the company, see what they think, and how they think they're doing with CX. You usually get back a pretty inactionable result. What's different about MyCX Roadmap and Accreditation, which is based on these global standards, is that it's an evidence-based, outside-in assessment.” [7:00] “It's an opportunity to dig in and have a conversation. And to evaluate the perception with the policy against results.” [8:00] “We look at quality, coverage, and consistency of application across the business. There could very well be a spotlight—like pockets of excellence—that are not applied across the organization in a meaningful way.” “[9:00] “What does good look like, and is that really what we aspire to accomplish? And then what will it take to get there? Because oftentimes, everyone has a different opinion of what is ‘good.' And do we really want to get there? This helps [organizations] break through and get that bigger investment unlock that's required to lead.” Learn more about Bain & Company's CX Roadmap and Accreditation process: https://www.bain.com/consulting-services/customer-strategy-and-marketing/customer-experience-transformation/mycx/ Learn more about the Global CX Standards: https://www.netpromotersystem.com/resources/cx-standards/

This podcast episode presents a comprehensive exploration of the methodologies employed by Salvatore Tirabassi, a professional CFO and entrepreneur, in the realm of bootstrapped business development. Sal elucidates the challenges and strategies inherent in providing CFO services to emerging companies, particularly those that do not require a full-time CFO due to budgetary constraints. He emphasizes the significance of establishing an effective customer acquisition model, drawing on his extensive professional network and an active LinkedIn presence to facilitate client engagement and business growth. In addition, Sal reflects on the evolution of his business from a solopreneur model to a more scalable team-oriented approach, which has enabled him to allocate greater resources toward marketing and client acquisition. Throughout the discussion, he candidly shares both his successes and the ongoing challenges he faces in expanding his customer acquisition channels, providing invaluable insights for aspiring entrepreneurs and business owners alike.The conversation with Sal Tirabassi delves into the strategic nuances of bootstrapping a business in the competitive landscape of financial services. Sal's initiative to provide CFO solutions to emerging businesses stems from a profound understanding of the industry's demands and the operational realities faced by startups. His insights reveal the critical importance of developing a tailored customer acquisition model that aligns with the unique characteristics of the target market. Sal's narrative is rich with practical advice, underscoring the value of a well-maintained professional network and the effective use of digital platforms to enhance visibility and attract clients. He candidly discusses the evolution of his business from a solopreneur model to a more structured team approach, illustrating the challenges and triumphs encountered along the way. Furthermore, Sal reflects on the importance of maintaining client satisfaction and the need for ongoing innovation in service delivery. This episode encapsulates the essence of entrepreneurship, providing listeners with a framework to navigate their own bootstrap journeys with confidence and strategic foresight.Takeaways: The podcast episode features an accomplished entrepreneur who shares insights from their journey. Sal Tirabassi discusses the importance of developing a customer acquisition model early on. Building a professional network is crucial for bootstrapping a business effectively and efficiently. The transition from a solopreneur model to a team-oriented approach significantly enhances service delivery. Understanding the need for tailored services is vital for meeting client expectations successfully. The challenges of outbound marketing and customer acquisition channels require persistence and strategy. Relevant Linkscfoproanalytics.com

In this episode of The Backstory on Marketing and AI, we sit down with Andy Cwik, co-founder and CEO of Hubub, an AI-powered concierge platform for client entertainment.Discover how AI is transforming client engagement for startups and mid-sized businesses. Learn how empathy, automation, and LLMs can help brands compete with industry giants—without needing big budgets.Topics include:· AI in client entertainment and logistics· Founder-market fit and solving real pain points· Early startup mistakes to avoid· Using AI-enabled market research for decision-making· Building digital agents for daily business tasksAndy also explains how to think about switching costs, the difference between vitamins and painkillers in product development, and why empathy is the core of marketing success.Click here to view the video: https://www.youtube.com/watch?v=NkEb05_80-U

In this episode, I'm sharing the business pivot I didn't see coming and how I stayed profitable when the market shifted. I talk about what to do when your buyer cycle slows down, your offers stop converting like they used to, and panic starts creeping in. I'll walk you through how I created breathing space in my business without burning everything down, the tough decisions I made with my team, and why leaning into simplicity was key. If you're feeling overwhelmed by changes in the online space, this is your permission slip to pause, breathe, and find what's truly possible for you.Here are the highlights:Foundations for Creating Breathing Space (10:29)Business Model Adaptations (10:49)Creating Breathing Space in Business Operations (11:38)Simplifying the Offer Suite and Client Engagement (17:42)The Importance of Not Overcomplicating Business Changes (20:06)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Chuck Costanza joins the Disaster Podcast team tonight. He's the Vice President of Client Engagement for Global Guardian. They provide global threat assessments for companies, helping them protect their employees from the effects of things like major disasters.

✨  [REPLAY] Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent☁️  Bonnie's career journey from Chanel, to Christian Dior, Bottega, Hermès, and Saint Laurent☁️  Defining client engagement and experiences☁️  Internship strategies for luxury fashion industry☁️  Planning and executing luxury events☁️  Career progression and networking in luxury fashion marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In this conversation, John Harcar interviews Jake Chacon about his journey in the real estate media business. They discuss the importance of high-quality media in real estate, the challenges of building a client base, and the impact of technology and trends in the industry. Jake shares his insights on the necessity of professional photography and videography, the limitations of AI in editing, and the strategies he employs to engage with real estate agents. The discussion highlights the significance of personal interaction in business development and the value of maintaining quality in media production. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this conversation, Rebecca Sekulich shares her unique approach to real estate, focusing on how she helps clients maximize their home value with minimal investment. She discusses her journey from a potential law career to becoming a successful real estate agent in Los Angeles, emphasizing her commitment to client relationships and innovative solutions in the property market. In this conversation, Rebecca Sekulich shares her transformative experiences in real estate, highlighting her innovative financing solutions and the emotional impact of her work on clients. She discusses her unique approach to client engagement, the importance of referrals, and her strategic partnerships that drive her business. The conversation emphasizes the significance of guaranteed results and the life-changing outcomes for her clients, showcasing her commitment to their success.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Summary In this episode of the Customer Experience Revolution podcast, host Dave Murray speaks with Victor Aranda from KeyBank about the transformative 'Moments Matter' initiative. They discuss the framework's three pillars, the impressive growth in Net Promoter Score (NPS), and the strategies implemented to sustain momentum and consistency in client and teammate experiences. Victor shares insights on the ambassador program, the importance of emotional connections with clients, and how the initiative has become a competitive advantage for KeyBank. The conversation emphasizes the ongoing commitment to improvement and the daily efforts required to maintain high standards in customer service. Takeaways Victor Aranda leads the 'Moments Matter' initiative at KeyBank. The initiative focuses on client and teammate experience. KeyBank's NPS score increased from 57 to 85 in four years. An ambassador program was created to empower leaders across the organization. Sustaining momentum is crucial for long-term success. Emotional connections with clients lead to increased loyalty. The initiative is embedded in onboarding and daily operations. Inconsistency in service is a major challenge to overcome. Continuous improvement is a core value at KeyBank. Celebrating small wins helps maintain motivation and focus. Chapters 00:00Introduction to Moments Matter 02:09Understanding the Moments Matter Framework 05:06Success Metrics and NPS Growth 09:41Implementation Strategies and Ambassador Program 17:35Sustaining Momentum and Consistency 26:10Creating a Competitive Advantage 30:31Emotional Connections and Client Experience 34:45The Daily Commitment to Improvement   Links KeyBank Connect with Vistor Aranda Six Reasons Your CX Plummets When Your Business Skyrockets, and How to Fix It: https://thedijuliusgroup.com/download-reasons-your-customer-experience-plummets/ Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership:  https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia Secret Service Blog:  https://thedijuliusgroup.com/secret-service-turns-20-and-the-dijulius-group-is-born-with-superior-customer-service-as-the-single-biggest-competitive-advantage/ Books   Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.  

The CNIB's Deaf Blind Community Services is marking DeafBlind Awareness Month this June with several campaigns across Canada. Grant Hardy spoke with Sherry Grabowski, the Vice President of DBCS, and Sheena Hill, the Manager of Client Engagement about their mission to “Make a Wave from Coast to Coast” this June.  Check out the Pulse on YouTube!About AMIAMI is a media company that entertains, informs and empowers Canadians with disabilities through three broadcast services — AMI-tv and AMI-audio in English and AMI-télé in French — and streaming platform AMI+. Our vision is to establish AMI as a leader in the offering of accessible content, providing a voice for Canadians with disabilities through authentic storytelling, representation and positive portrayal. To learn more visit AMI.ca and AMItele.ca.Find more great AMI Original Content on AMI+Learn more at AMI.caConnect with Accessible Media Inc. online:X /Twitter @AccessibleMediaInstagram @AccessibleMediaInc / @AMI-audioFacebook at @AccessibleMediaIncTikTok @AccessibleMediaIncEmail feedback@ami.ca

In this conversation, John Harcar interviews David Landsman about his extensive experience in real estate and the concept of dual licensing. David shares his journey from medical sales to becoming a successful realtor and mortgage broker, emphasizing the importance of hustling and client engagement. He discusses the benefits of dual licensing for realtors, current trends in the real estate market, and offers advice for new agents. The conversation highlights the potential for increased earnings through dual licensing and the importance of maintaining a client-focused approach in the real estate industry. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Think cybersecurity is just an IT issue? Think again. Eden Data founder & CEO, Taylor Hersom, joins us to expose how security is no longer just about avoiding breaches — it's a powerful tool for building customer trust, boosting sales, and standing out in a crowded market.He shares why smart companies are making cybersecurity part of the brand conversation and how marketing and CX leaders can leverage security to win hearts (and wallets). We also dig into the uncomfortable truth that most data breaches aren't the work of sophisticated hackers — they're caused by everyday human mistakes.From the surprising details behind the Coinbase breach to the silent risks of AI misuse, Taylor pulls back the curtain on what's really threatening your customer experience. If you think your team is in the clear, this episode might change your mind. Key Moments:00:00 Who is Taylor Hersom, Founder & CEO of Eden Data?04:39 Taylor's Journey to Cybersecurity07:49 Building & Scaling Eden Data29:53 Current Cybersecurity Threats39:20 Client Engagement and Cybersecurity as a Sales Strategy45:56 Cybersecurity Training and Human Error47:54 Leveraging AI in Cybersecurity50:32 Future Threats and Everyday Security Tips57:43 Recovering Trust After a Data Breach59:35 Building a Culture of Cybersecurity –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

In this engaging conversation, Sean and Catherine discuss their recent experiences with home improvement projects, the importance of customer service, and the value of communication in building strong client relationships. They share personal anecdotes about their hobbies, including yard work and gardening, and reflect on the significance of going the extra mile in service. The discussion also highlights the necessity of asking for reviews to enhance business visibility and reputation. In this conversation, Sean and Catherine discuss the importance of going above and beyond for clients in various service industries, emphasizing the significance of communication, setting expectations, and the impact of customer reviews. They share personal anecdotes from their experiences in landscaping and food service, highlighting how thoughtful gestures can enhance client satisfaction. The discussion also touches on the necessity of tracking services and the role of consumer expectations in shaping experiences. Ultimately, they conclude that effective communication and a commitment to over-delivering are essential for success in any service-oriented business.

Show Website: https://mspbusinessschool.com/ Guest Name: Jim Houghton LinkedIn page: https://www.linkedin.com/in/jameshoughton/ Company: JCMR Technology Website: https://jcmr.net/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ In this latest episode of MSP Business School hosted by Brian Doyle, listeners are introduced to Jim Houghton, the COO of JCMR. This engaging conversation dives into Jim's extensive 34-year journey within the IT sector. Listeners gain insights into his various roles, from engineering to consulting, and some of the critical lessons he has learned managing both startups and roles within Fortune 500 companies. Doyle and Houghton explore the evolution of technology within companies, touching on the influence of technological advancements on business processes. The episode provides an in-depth look at the differences between operating within large corporations and MSPs. Jim brings to light the challenges of aligning resources and sales strategies to a company's operational scale and skillset. Key discussions also include leveraging AI and automation for business transformation, understanding customer needs, and moving beyond the allure of “shiny toy syndrome” in tech. With both profound insights and pragmatic advice, this episode is a treasure trove of knowledge for those navigating the IT and MSP landscape. Key Takeaways: Differentiating Corporate and MSP Operations: Understand how the dynamics and processes in MSPs differ drastically from those in large corporate settings, with an emphasis on sales cycles and resource management. Technology Evolution in Business Processes: Explore how emerging technologies, especially AI, should be strategically aligned with current business goals to enable process disruption and innovation. Customer-Centric Solutions: Successful MSPs tailor their offerings, addressing real customer pain points and avoiding the trap of technology for technology's sake. Learning from Experience: Jim shares valuable lessons on adaptability and career progression, emphasizing the importance of being a lifelong learner and adapting to industry changes. Balance in Solutions: Navigating client engagements by delivering manageable and scalable tech solutions little by little, rather than overwhelming them with more than they can handle both financially and operationally. Sponsor vCIOToolbox: https://vciotoolbox.com

Discover how doodle videos can boost your email engagement by 33% and turn every marketing dollar into hundreds more in revenue. DoodlerPro helps you simplify complex messages and capture attention with whiteboard animations that make your campaigns unforgettable. Visit https://www.doodlerpro.com/lc for details. DoodlerPro City: DeLand Address: 2612 Bennington Pl Website: https://www.doodlerpro.com/dp2

Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025 In this episode of the Ask Vince Podcast, Vince keeps it real, sharing no-nonsense insights that every fitness business owner needs to hear. He kicks off by spotlighting the upcoming Mastermind Event on July 18th and 19th at Gabriele Fitness—a game-changing experience designed to help you maximize your gym's revenue, keep clients longer, and build a rock-solid community.But this episode isn't just about making money—it's about mindset, accountability, and making your health a priority. Whether you're crushing it or barely keeping your head above water, Vince's honest, straight-talk approach will hit home. Key Topics Discussed:1. Mastermind Event Announcement:Vince breaks down what you can expect at the event, including powerful strategies for increasing your gym's lifetime customer value. If you're serious about your business, this is a can't-miss opportunity. 2. Understanding Lifetime Customer Value (LCV):Vince gets into the nitty-gritty of how to boost your revenue through three main drivers:Stay Longer: Proven ways to keep your clients coming back.Pay More: Smart pricing strategies that don't scare clients away.Refer More: How to turn your happiest clients into your biggest advocates. 3. The Power of Accountability:You don't need more yes-men. You need friends who aren't afraid to call you out when you're slacking. Vince talks about the value of having people in your life who keep you honest—whether it's about your business or your personal health. 4. Health as an Asset or Liability:Vince pulls no punches as he explains why business owners often let their health fall apart and how this can destroy your success. It's a wake-up call for anyone who thinks they can “figure it out later. 5. Value Over Price:Stop fixating on what you charge—start obsessing over the value you deliver. Vince shares how creating memorable experiences and personalized touches can keep clients around for years. Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025  If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Struggling to close leads or wondering why your sales system isn't working? In this episode of The Dickie & Donny Show, BOP Business Coaches Shawn “Dickie” Stinson and Brandon “Donny” Gray break down what it really takes to build a reliable, repeatable sales process that works. From managing expectations to nurturing trust across regions and industries, you'll walk away with practical strategies to sharpen your system and stop letting leads go to waste. LISTEN now and learn how to turn every lead into a loyal customer—on purpose. Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://mybusinessonpurpose.com/healthy SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

Are most B2B marketers actually doing customer research wrong? In this episode, Content Lift founder Ryan Paul Gibson reveals why "just talking to customers" isn't enough and why one-third of marketers can't even get access to customers at all. From his days timing how long people take to put cream in coffee to calling customers without permission, Ryan shares guerrilla tactics for getting real insights when your company stands in the way. Tune in for a masterclass in effective customer investigation that goes beyond the junk food advice most marketers are fed:Why most customer interviews produce useless insights that can't guide marketing decisionsThe 95-5 rule: Why 95% of your market isn't ready to buy (and why that's what marketers should focus on)How one simple purchase decision took Ryan three years to make (and why that destroys most marketing dashboards)Why B2B marketers who can't explain unit economics will always lose budget battlesThe fundamental difference between B2C and B2B that most founders don't understandHow Reddit changed B2B buying decisions forever (and why sales teams haven't caught up)If you've ever tried to make data-driven marketing decisions but got stuck with anecdotes instead of insights, this episode is your lifeline. Ryan shows you how to conduct customer research that actually informs strategy instead of just confirming what you already believe. Hit play to learn investigation techniques that will make your marketing budget work twice as hard.Timestamps:00:54 Meet Our Guest: Ryan Paul Gibson 01:50 Are Product Marketers Actually Marketers? 02:49 The History and Evolution of Marketing 04:56 Ryan's Journey into B2B Marketing 10:00 Challenges in Product Marketing 14:54 The Importance of Customer Interviews 23:05 Understanding B2B Marketing Dynamics 30:24 Understanding Research Design 30:59 Challenges in Client Engagement 36:09 The Role of AI in Market Research 36:50 Qualitative Research and Thematic Analysis 38:47 Leveraging AI for Faster Insights 41:21 Contextualizing Data with AI 49:51 Effective Customer Conversations 57:02 Final Thoughts and Contact InformationShow Notes:"Crossing the Chasm" by Geoffrey Moore Ryan Paul Gibson's "DIY Customer Investigation Guide" Eisenberg 95-5 Rule Research Ryan's LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Remodelers on the Rise, Kyle shares 9 things rolling around his head—from marketing tips to mindset resets. You'll hear practical reminders on leading your team, boosting your sales process, creating better social content (yes, Reels matter!), improving your design and development workflow, and even keeping your stress in check as your remodeling business grows. Whether you're feeling scattered or just looking for one solid takeaway to help you lead better and build smarter, this episode's got a little something for everyone. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Builder Funnel helps remodelers generate leads. Proactive communication can lead to project success. Social media reels increase engagement and followers. Recognizing team efforts boosts morale. Mindset affects daily productivity and well-being. Revisiting impactful books can enhance skills. Trade partners can alleviate workload stress. Capacity management is crucial during rapid growth. Frequent communication keeps clients informed and satisfied. Preparation is key to preventing poor performance. ----- Chapters 02:13 Proactive Client Engagement 04:31 Leveraging Social Media for Marketing 06:56 Positive Leadership and Team Management 08:21 Mindset and Personal Well-being 13:14 Continuous Learning and Book Recommendations 15:37 Hiring Strategies: In-house vs. Trade Partners 19:53 Managing Rapid Growth and Client Expectations 26:56 Productivity Tips and Conclusion

What really makes a brand stand out... and stick? In this episode, I get to chat with branding expert Kylie Kullack, Head of Client Engagement at Struck, about how small business owners can create a brand that truly reflects who they are and how they want to be perceived. Kylie shares insights on building trust, showing up consistently, and creating a brand experience that feels intentional and aligned with your values.If branding feels overwhelming or unclear, this conversation will help you take a step back and refocus. Kylie's practical approach offers a clear starting point and thoughtful ways to strengthen how people experience your business.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Do you ever feel like your words have to be perfect before they see the light of day? You're not alone. Many first-time authors get stuck in this cycle, endlessly tweaking sentences. But the truth is, your first draft isn't meant to be flawless. It's meant to be a foundation. Writing a book is a process—one that will challenge and refine not only your ideas but your voice, too. Embracing imperfection is key, because it allows you to move forward, to learn, and to create something that can be polished into a masterpiece later. I can introduce you to several Biz Book Publishing Hub Partners who can help you get through the writing process. Check out this free resource at www.BizBookPublishingHub.com.  Now, let's dive into today's panel. Our authors will share the ups and downs of their author journeys. Emily Crookston wrote “Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book,” which simplifies the process of writing, positioning, and promoting a business book, helping entrepreneurs turn big ideas into impactful publications without overthinking. Gloria Treister wrote “Wellness 101: Simple Steps to Good Health,” a practical guide that empowers readers to simplify wellness, take control of their health, and create a personalized plan for a vibrant, healthier life. Marva Bailer wrote “Be Unexpected: Resetting Routines to Revolutionize the Future of Work,” which reimagines outdated business norms with creative strategies and relatable soft skills to foster meaningful connections and energize modern workplaces. Please join me in welcoming Emily, Gloria, and Marva.  In this episode, we discuss the following: Journey to Imperfection: Understand why the first draft of your business book is not about perfection but a strong foundation to refine your ideas and voice. Effective Strategies for Networking: Unlock the secrets of cultivating meaningful connections that elevate your personal brand and foster new opportunities. Client Engagement through Books: Discover how books can seamlessly integrate into your business strategy to attract clients and expand your reach. Publishing Pitfalls & Triumphs: Learn from real-life stories about the challenges and successes in book publishing to better navigate your own journey. Links for Emily Crookston LinkedIn www.thepocketphd.com ”Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book” Links for Gloria Treister LinkedIn and Instagram www.wellnessevolution.com and www.getwellwithus.net ”Wellness 101: Simple Steps to Good Health” Links for Marva Bailer LinkedIn www.marvabailer.com ”Be Unexpected: Resetting Routines to Revolutionize the Future of Work” Robbie's Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this bonus episode of Building the Billion Dollar Business, Ray Sclafani discusses strategies for financial advisors to navigate market volatility and strengthen client relationships. He emphasizes the importance of proactive communication during uncertain times, assessing client satisfaction, and identifying at-risk clients. Sclafani also highlights the potential for growth in client acquisition during downturns and the need for strong leadership and self-care among advisors.Key TakeawaysProactive communication can strengthen client relationships.Identifying at-risk clients is crucial for retention.The top advisors grow their client base during downturns.Reassurance drives referrals and client engagement.Strategic actions can turn at-risk clients into advocates.For The At-Risk Client Assessment™ please click here.For more information click here to visit The ClientWise Blog.Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTubeTo join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

Are you a new business owner waiting to launch your business until you have the "perfect" website? This episode is just for you! Lori addresses the belief that new business owners need a "fancy, expensive" website to start their businesses. She advises against investing in an elaborate site initially, advocating instead for a simple one-page website that effectively communicates your message, captures email addresses, and facilitates client contact.  Lori emphasizes the importance of focusing on client engagement, refining messaging, and building cash flow. She also highlights the value of testimonials, contact forms, and understanding one's ideal client. The episode serves as a practical guide for efficiently launching a business without unnecessary expenses. Grab the free One-Page Website Checklist and learn exactly what to include (and what to skip) to launch a simple, client-attracting site that gets results - fast. Click HERE for the checklist!  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

About:Ignacio Rodriguez is a self-made and visually driven architect with an impressive portfolio of luxury real estate successes throughout Southern California. His firm, IR Architects, has designed a half-billion square feet of built high-end luxury homes ranging from 5,000 square-foot contemporary new-builds to 70,000 square-foot estates. Since launching IR Architects in 2012 at age 28, Ignacio has quickly become a vigorous force in the highly competitive world of Southern California luxury residential architecture. He places a strong emphasis on collaborating with clients to bring their visions and his designs to fruition by fusing his client-focused approach with a passion for providing functional, yet visually appealing, designs. More From IR Architects: Website: https://irarchitects.us Instagram: https://www.instagram.com/ir.architects Facebook: https://www.facebook.com/ignaciorodriguezarchitects X: Website: https://x.com/ir_architects LinkedIn: https://www.linkedin.com/company/ir-architects/ Pinterest: https://www.pinterest.com/irarchitects/s-rockingham/ SnapChat: https://www.snapchat.com/add/ir.architects More from us:Website: www.adppodcast.com Instagram: http://instagram.com/adppod_

Dean Stanzel is the founder of Top of Mind Gifts and Strategic 3D Cards. Dean's business focuses on providing creative and memorable gifts, such as Cutco knives and pop-up cards.    Dean emphasizes his mission to create Top of Mind Awareness through carefully chosen gifts. He explains that having a client say they would refer you doesn't automatically mean they will; it's all about staying fresh in their minds.    He believes it's important to understand your clients and employees, taking time to empathize with their needs and frustrations.   Dean highlights the importance of truly understanding and connecting with others, whether clients, employees, or colleagues.    Dean recommends the book "Giftology" by John Ruhlin, which teaches how to use gifts to build strong relationships and foster business growth.   In addition, Dean emphasizes the importance of creating an environment where people feel valued and appreciated, which drives them to put in extra effort and go the extra mile for the organization.   Website: Top of Mind Gifts  LinkedIn: Dean Stanzel   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Who doesn't know the name Dale Carnegie, founder of the Dale Carnegie Courses? Born 1888 on a farm in Missouri, this farmboy-turned-salesman-turned-actor, teacher, author, and self-help guru has helped thousands of people through his teachings, and 100 years later, they are still relevant, and we are still remembering him. Part of the Dale Carnegie legacy are Mr. Jerry Wilson and Ms. Jessie Wilson (no relation). Jerry Wilson is the franchise owner for Dale Carnegie Training in Arkansas and other territories of the midwest. A certified trainer, Jerry has spent the past 30 years working with thousands of companies to develop effective management solutions, captivating audiences with his dynamic and enthusiastic speaking style. Jessie Wilson is the VP of Client Engagement and a Senior Trainer at Dale Carnegie. She has over 12 years of experience in sales leadership and as a certified coach who provides world-class training to organizations across the midwest. Jessie is acknowledged by Dale Carnegie and Associates as being one of the top consultants in North America.

In our latest episode, I had the pleasure of diving deep into the world of email marketing with some fantastic guests from Family Pet Health. Joining me were Michael Shirley, co-owner of Family Pet Health, Stephen Shirley, their Director of Operations, and Haley Cameron, who handles social media and public outreach. We explored how veterinary practices can harness the power of email marketing to not only attract new clients but also engage and retain existing ones. This episode is packed with actionable insights that any veterinary practice can implement to boost their email marketing game. We kicked things off by discussing the current state of email marketing at Family Pet Health. Michael shared how their email efforts have been somewhat sporadic, primarily focusing on informational content. However, they've recently ramped up their email frequency, sending out more emails in the last few months than they did in the previous nine months combined. The challenge, as Michael pointed out, has been incorporating strong calls to action in these emails. We then delved into their specific goals, like increasing dental compliance and raising awareness about their fear-free certification. Stephen highlighted the ongoing challenge of improving heartworm compliance, emphasizing the need for better communication with clients. We also touched on the tools they're using, like Pet Desk and Mailchimp, and how they plan to leverage these platforms more effectively. One of the key takeaways from our conversation was the importance of setting clear expectations with clients regarding email frequency and content. We discussed strategies like welcome sequences for new subscribers, win-back sequences for lapsed clients, and nurturing emails that provide valuable information while encouraging action. Michael stressed the need for educational content that guides clients on the next steps, whether that's booking an appointment or learning more about specific services. Haley shared her experiences with community outreach events and how email marketing plays a crucial role in promoting these initiatives. We wrapped up by discussing the value of client feedback and how being responsive can help create a collaborative relationship with clients. Overall, this episode is a treasure trove of practical advice for any veterinary practice looking to enhance their email marketing efforts.

In this episode of Healthcare Happy Hour, host David Saltzman interviews Jói Sigurdsson, founder and CEO of Crankwheel, about the innovative screen sharing platform designed to enhance communication, particularly for less tech-savvy users. They discuss the origins of Crankwheel, its unique features such as e-signature capabilities, recording functionalities, and tools for client engagement. Jói explains how Crankwheel simplifies the presentation process, making it accessible for agents working with older clients. The conversation also touches on the future of the platform and its commitment to user-friendly design.

One question we ALL have as coaches and business owners is, “How do we get more people to work with us?” We must get in front of people with our message. Join us to learn how to use social media platforms to find and convert more clients and customers.Jason Moss is a multi-six-figure business coach who helps online business owners scale in an ethical, high-integrity way, using marketing strategies that make sense. He started his business in 2016, but he was making about $5K in yearly revenue. With higher aspirations motivating him, Jason spent years refining strategies that actually work, and he's sharing his wisdom with us. In this episode, he shares practical insight into social media messaging that connects you to your audience and builds a thriving community. You'll learn Jason's eight core beliefs that transform potential clients into loyal customers.Show Highlights:Importance of effective messaging in client attraction strategies for coaches and business ownersUnderstanding and addressing potential clients' pain points and desires8 core beliefs about messaging:Pain (Connect to someone's pain with understanding.)Desire (The “point B” of possibility on the other side of their pain.)Help (The person has to get to the place where they want help.)Cost (They have to weigh the cost of staying where they are vs. the cost of change.)Process (Show proof that you have a road map and steps to follow.)Guide (Connect the person to your expertise and the ability to guide them to transformation.)Objections (What holds someone back from saying YES? Help them reframe.)Timing (Connect them to the moment in which they say, “The time is now.”)The role of authenticity in messaging and building trust with potential clientsSignificance of creating awareness of clients' pain and connecting it to their desiresFacilitating transformation and articulating the benefits of coaching servicesDifferentiating coaching processes from past unsuccessful methods experienced by clientsThe power of personal storytelling in creating relatable and engaging contentResources:Connect with Jason Moss: Website, YouTubeConnect with MegENROLLING NOW FOR THE MENTOR PROGRAM BEGINNING IN APRIL 2025! Click here for more information and sign up now! Explore the STaR Coach Community and see what's available there for you!Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT. Explore past episodes and other resources at www.STaRcoachshow.com.