Podcasts about 3pls

“AI can negotiate freight rates” is one of those claims that sounds true until you sit on a real brokerage floor and watch what happens. I'm joined by Robby Nathan, founder of Load Delivered, CEO of Envoy AI, and a longtime freight operator, to break down what separates automation that actually helps from automation that just fires off templated emails and calls it intelligence. We start with the roots: how Robbie went from a philosophy degree to the carrier desk, why he chose temperature-controlled, high-value freight in the 2008 downturn, and what hyper specialization teaches you about SOPs, service, and building a carrier network that can handle high expectations. From there we get into the hard parts of scaling a freight brokerage: capital constraints, enterprise shippers that cap your volume, EDI setup delays, and the leadership shift that hits when the company outgrows your personal operating style. We also tackle the new risk reality after the Supreme Court negligent hiring environment, why inconsistent processes across pods or agents can create major liability, and why carrier vetting and documentation are becoming non-negotiable for brokers and 3PLs who want to stay in business. Then we go deep on logistics AI, adaptive rate negotiation, and the semantic layer needed to move from copilot to safe autopilot. Robby shares what he's building with Envoy around carrier communication, verification filters, and a future where freight operators manage AI workers instead of living on the phone all day. If you care about freight tech, carrier compliance, TMS data quality, and the future of brokerage, this one will challenge how you think about “automation.” Subscribe, share with a teammate, and leave a review. What part of brokerage should never be manual again?Follow The Freight Pod and host Andrew Silver on LinkedIn.Thanks to our sponsors:Stuut Technologies: Your AI coworker that collects your cash automatically.https://www.stuut.ai/Cloneops.ai: Not just AI. Industry-born AI.https://www.cloneops.ai/Rapido Solutions Group: Nearshore solutions for logistics companies.https://www.gorapido.com/GenLogs: Freight Intelligence on every carrier, shipper, and asset via a nationwide sensor networkhttps://www.genlogs.io/

In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. About Ron Lentz Ron Lentz is a founding partner and CEO of Logisyn Advisors, recognized as a logistics subject matter expert with over 40 years of industry experience. His deep knowledge of capital markets, combined with an extensive global network spanning logistics firms, private equity, family funds, and debt financing, enables him to help clients maximize returns across all M&A services. Ron's expertise covers key logistics sub-sectors, including e-commerce fulfillment, asset-light logistics, final-mile delivery, 3PLs, specialty hauling, air cargo, and freight forwarding. His career includes international executive leadership at Ryder Logistics, over a decade of C-level assignments, and a track record of transforming Fortune 500 companies, startups, and turnarounds into high-performing businesses. About Logisyn Advisors Logisyn Advisors is an M&A advisor specializing in the transportation and logistics sector. The firm's customers include global freight forwarders, customs house brokers, domestic forwarders, trucking companies, logistics software providers, and many other companies across the industry. Logisyn provides a variety of M&A services, including buy-side advisory for companies looking to grow through acquisition, sell-side advisory for entrepreneurs looking to exit and capitalize on the businesses they've built, and enterprise valuation services for managers looking to gain a better understanding of the value of their business. The company has a proven track record of advising executives navigating the M&A process and is actively engaged with leading companies across the logistics industry. Key Takeaways: The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. The Power of "Logistics-First" Specialization: Unlike "industry agnostic" investment banks, Logisyn only hires former operators who understand the intricate day-to-day realities of the supply chain. Ron emphasizes that a generalist banker can cause a "generalist penalty," where the unique operational value and specialized assets of a logistics firm are lost in translation during a deal. The $4 Trillion "Dry Powder" Catalyst: A massive driver for the 2026 rebound is the estimated $4 trillion in global private equity "dry powder." Much of this is older capital that firms must "use or lose," creating a high-pressure environment for acquisitions in fragmented markets like transportation. The "Six Ps" of Market Readiness: Ron lives by the mantra: Proper Planning Prevents Piss Poor Performance. Success requires "staging the house" by cleaning up these financials 12–24 months before an exit. Asset-Based Logistics is Primed for a Bull Run: While freight brokerage is facing a "leaner and meaner" period due to AI and fee transparency, Ron is incredibly bullish on asset-based carriers. As driver shortages persist and capital costs for equipment remain high, those who actually control the trucks will hold the most leverage in the coming year. Cultural Compatibility is the #1 Deal Killer: Citing PWC data, Ron highlights that cultural alignment is the primary reason mergers succeed or fail. For entrepreneurs, selling isn't just a financial transaction; it's "giving up their baby." A successful M&A advisor acts as much as a counselor as a banker to ensure the legacy remains intact. The "Jigsaw Puzzle" Strategy for Buyers: Strategic acquisitions in 2026 are moving away from simple "growth for growth's sake." Buyers are looking for specific "jigsaw pieces"—such as a niche cold chain specialty in the Southeast or a robust tech stack—to create a "pure play" offering that doesn't require a "fixer-upper" effort. The Death of the "Country Club" Broker: The complexity of modern logistics—from AI-driven RFPs to real-time WMS integration—means owners can no longer rely on a general business broker or a "golfing buddy" to sell their company. To maximize the 8x to 10x multiples, founders need advisors who can navigate the deep-dive diligence of tech-savvy private equity buyers. Learn More About The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year Ron Lentz | Linkedin Logisyn Advisors | Linkedin Logisyn Advisors Customer Testimonials Logistics M&A Club Events The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch and Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains. About Alex Fuller Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, focuses on understanding market trends and helping customers grow through customized supply chain solutions, technology, and AI integration. Passionate about supply chains and business growth, Alex earned his undergraduate degree in Supply Chain Management from BYU before beginning his career with a CPG company managing imports from China and distribution across the United States. He later completed his MBA at the University of Virginia and went on to build extensive industry experience with UPS and UPS Supply Chain Solutions prior to joining TRAFFIX. Outside of work, Alex is a former professional triathlete and recently completed the Boston Marathon, reflecting the same discipline and endurance he brings to his professional career. About TRAFFIX TRAFFIX is a leading North American 3PL that has been delivering customized supply chain solutions since 1979. With a customer-first approach, TRAFFIX partners with shippers to create flexible, scalable logistics strategies tailored to their unique business needs. The company offers a full suite of services, including truckload, flatbed, intermodal, drayage, expedited, LTL, managed transportation, and specialized government solutions. Backed by experienced logistics experts, TRAFFIX provides real-time visibility, optimized freight management, and agile solutions that help customers adapt to changing market demands. With U.S. headquarters in Chicago, IL, TRAFFIX employs more than 840 logistics professionals across the United States, Canada, and Mexico, helping businesses improve supply chain performance through customized supply chain optimization. Key Takeaways: The TRAFFIX Report: The Strategic Forecast for North American Freight In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch and Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains. The 2026 Market Inflection: Following a brutal, multi-year freight recession post-COVID, the North American freight market has officially turned. As of mid-2026, contract rates have climbed 10% year-over-year, while spot rates have exploded by 40%. The Tariff & Pull-Ahead Wrench: Volatility in 2025 trade policies forced shippers to radically alter inventory strategies. Many pulled massive volumes ahead to beat tariffs, briefly spiking intermodal demand, before aggressively pivoting back to lean, just-in-time supply chains. Fuel Cracking the Budget Dam: Skyrocketing diesel rates in early 2026 acted as a major catalyst for rate hikes. Unlike previous years where carriers absorbed fuel spikes, tight capacity means these costs are hitting shippers directly, forcing corporate CFOs to expand logistics budgets. The Nearshoring Reality: Shorter, responsive supply chains are replacing long-distance sourcing. A massive wave of nearshoring to Mexico is underway, trading complex ocean freight for direct, highly automated cross-border trucking networks. Immediate Capacity Threats (Q2 2026): Roadside inspection events like DOT Week, combined with driver pullbacks over Memorial Day weekend, are actively squeezing summer capacity. Spot rates are projected to remain highly elevated for the next 9 to 12 months as a result of these seasonal disruptions. The Death of the Annual RFQ: High market volatility means annual freight bids are breaking down. Savvy shippers are shifting to agile 3-month and 6-month mini-bids, allowing 3PLs to price lanes accurately without adding heavy risk premiums to the rates. TRAFFIX Corporate Profile: Established in 1979, TRAFFIX is a premier North American 3PL operating across the US, Canada, and Mexico. As an asset-light partner, they leverage mid-market agility, cross-border expertise, and on-demand warehousing to protect shipper capacity in volatile cycles. Learn More About The TRAFFIX Report: The Strategic Forecast for North American Freight Alex Fuller | Linkedin TRAFFIX | Linkedin TRAFFIX | Facebook TRAFFIX | Instagram TRAFFIX | X TRAFFIX | YouTube TRAFFIX TRAFFIX Trends Q2 2026 TRAFFIX Bi-Weekly Market Update The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

*Hosted by Andrei Palamariu*Tim Srock, CEO of Lobster, joins me to discuss how companies can connect their supply chain ecosystems by addressing the critical middle layer of data integration. In this episode, we explore why 80% of critical supply chain data actually lives outside a company's internal systems—residing instead with suppliers, carriers, and 3PLs. Tim shares Lobster's journey from a horizontal IPaaS provider to a specialized supply chain platform executing over 30 billion workflows a year. We dive into the massive shift from optimizing supply chains for cost to optimizing for resilience and regulatory compliance in Europe. Tim also breaks down practical success stories, like how Deichmann achieved 90% savings on data exchange workflows and how Lindt improved their cold chain logistics. Finally, we discuss the realistic application of agentic AI in a deterministic logistics environment, emphasizing the need for structured data foundations and keeping the "human in the loop".Discover more details here.Follow us on:Instagram: http://bit.ly/2Wba8v7Linkedin: https://bit.ly/4hbidqoFacebook: http://bit.ly/2HtryLd

Host, Eitan Koter is joined by Leo Rodriguez, Vice President at River Plate Inc., a fulfillment company with over 33 years of experience helping brands ship smarter. River Plate works with everyone from beauty and toy brands to influencer-led lifestyle companies, so Leo has seen pretty much everything. In this episode, Leo talks about why your 3PL should feel like a partner, not just a vendor, how to spot when something is going wrong before it becomes a bigger problem, and what fast growing brands usually get wrong when they start scaling. He also gets into how bundling, returns, and data dashboards all connect back to keeping customers coming back.If your fulfillment partner feels more like a vendor than a partner, this episode will tell you exactly why that's costing you.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Leo Rodriguez, Vice President, River Plate, Inc.Leo Rodriguez's LinkedIn | River Plate, Inc.Watch the full Youtube video here:https://youtu.be/U3NQCo3KvakTakeaways:Price is the worst reason to pick a 3PLGet your 3PL involved before you're ready to shipMulti-carrier shipping saves real money at scaleYour fulfillment data is a goldmine, start using itSlow returns processing loses you customersTrack speed, accuracy and chargebacks, everything else is noiseProactive beats reactive every single timeChapters:00:00 Introduction to River Plate and Logistics02:00 Choosing the Right 3PL: Common Mistakes06:25 Optimizing Shipping Costs and Customer Experience12:03 Creating High-Performing Fulfillment Operations14:37 Scaling Operations for Fast-Growing Brands17:41 The Role of 3PLs in Customer Retention20:09 Key Performance Indicators for Logistics22:12 Identifying Red Flags in 3PL Performance25:30 Future Trends in Logistics and E-commerce27:32 Target Customers for River Plate30:46 How to Connect with River Plate

Meagan Gauthier of TGW Logistics talks about how 3PLs and consultants are reshaping warehouse automation, and the business potential in transformation.   IN THIS EPISODE WE DISCUSS:   [02.13] An introduction to Meagan and her role at TGW Logistics. "I have an engineering background, so that allows me to connect the operational KPI's to the financial realities and ROI in a very practical way. I help simplify automation decisions, align stakeholders and help clients feel more confident in investment in automation." [03.27] An overview of TGW Logistics – who they are, what they do, and how they help their customers. "We are Team Possible!" [05.33] The evolution of the warehouse automation industry, the impact of decisions made during the pandemic, and where the industry is now. "The industry has shifted from an urgency-based automation to a strategy-based automation... We're seeing companies hone in on smart, scalable, flexible integration and total system performance." [08.18] With a 2025 survey revealing that 63% of respondents say their operations are still fully manual, where TGW see organizations on their automation and integration journeys, and the mindset shift that's starting to move the needle. [11.20] How leading 3PLs and consultants are reshaping warehouse automation, and the one thing that's top of mind for all of them. [14.12] The common gaps TGW see between expectations and strategy decks and real-world execution, the key focus areas to drive success, and why culture is critical. "Feedback is a gift!" [17.26] How integrators can partner more successfully with consultants, the questions they should be asking, and the mindset they should be embracing to drive success. "It starts with curiosity and neutral alignment." [18.50] Who actually influences decisions when multiple stakeholders are involved in transformation projects, from executives and operations to finance and IT, and how teams can navigate that complexity. "The teams that can translate and speak the language of their stakeholders, those are the teams that win." [20.42] Meagan's approach to building long-term partnerships, not just transactional sales. [21.56] TGW's 3D walkthrough that brings typically 2D product demos to life. [23.18] The potential business impact that can be achieved through successful warehouse automation. "Warehouse automation, done right, is a competitive advantage not a cost center." RESOURCES AND LINKS MENTIONED:   Head over to TGW Logistics' website now to find out more and discover how they could help you too. You can also connect with TGW and keep up to date with the latest over on LinkedIn, Facebook, Instagram or YouTube, or you can connect with Meagan on LinkedIn. If you enjoyed the show and want to hear more from TGW Logistics, check out 465: Your Fulfillment Transformation Starts Now, with TGW Logistics. Check out our other podcasts HERE.

Kevin chats with Vincent Fletcher of Carton Cloud, alongside Shaun Hagen, live from Manifest 2026 in Las Vegas. Carton Cloud offers a combined warehouse and transport management system built from real 3PL operations. The conversation centers on how 3PLs are navigating rising volumes, labor constraints, and shifting customer demands. Fletcher and Hagen share how Carton Cloud is helping operators stay flexible and scale effectively, especially as workflows evolve from traditional B2B models to high-volume e-commerce fulfillment.Learn more about sponsors here: EPG, iAutomate, Big Joe Forklifts, Surgere, Ocado Intelligent Automation Follow us on LinkedIn and YouTube.Support the show

Shipping Expert Sal Mercogliano on Iran, Red Sea Disruptions, and the Future of U.S. Ports On the Industrial Advisors podcast, Bill Condon and Matt McGregor interview shipping and logistics expert Sal Mercogliano, a former merchant mariner and professor who created the YouTube channel "What's Going On With Shipping," which grew rapidly after the Ever Given Suez incident. Mercogliano explains how conflict involving Iran is disrupting shipping through insurance constraints in the Persian Gulf, affecting energy flows and container trade, and compounding Red Sea diversions around Africa and increased reliance on the Panama Canal. He describes how supply chain shocks ripple globally, raising surcharges and likely freight rates. The conversation covers post-COVID diversification away from overreliance on China toward other Asian countries, though China remains significant. Mercogliano discusses competitive dynamics for Seattle/Tacoma versus Vancouver and Prince Rupert, the importance of port productivity, and advises shippers and 3PLs to diversify routes and facilities to remain nimble amid ongoing uncertainty and disruptions. 00:00 Making Shipping Simple 00:36 Meet Sal Murano 01:12 From Sea to Classroom 01:53 YouTube Channel Explosion 04:04 Humor and Pop Culture 04:51 Iran Conflict Shipping Impacts 06:41 US Coasts and Port Shifts 08:22 Moving Beyond China 09:51 Seattle Tacoma Port Outlook 12:36 3PL Strategy and Resilience 15:52 Biggest Risks Next Year 18:20 Wrap Up and Thanks

Freight has invested heavily in visibility, data, and layered compliance—yet risk persists. The issue isn't awareness. It's enforceability. As markets mature, trust shifts from relationships to standards embedded directly in the transaction. In this conversation, Michael Caney explores how leading 3PLs are operationalizing identity, authority, and participation rules at booking—and how, as adoption scales, those standards are increasingly shaping shipper expectations and broker differentiation. ⁠Keep up with Live FreightWaves Events⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Skander Mankai of Front joins FreightWaves to discuss how automation is helping teams respond faster, reduce operational friction, and protect margins in volatile freight markets. Keep up with Live FreightWaves Events Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of WHAT THE TRUCK?!?, broadcasting live from the 3PL Summit! Join your hosts, Malcolm Harris and Michael “The Dude” Vincent, as they dive into the biggest headlines and innovations shaping the logistics industry today.In this episode, we sit down with industry experts to explore how technology and data are redefining the freight landscape for brokers and 3PLs.On This Episode:• AI in Sales Coaching: Larkin Ison, Head of Industry Relations at Rilla, joins us to discuss how freight brokers and 3PLs are leveraging AI to coach their sales teams at scale.• Market Intelligence & Data: Mazen Danaf, Principal Economist at Uber Freight, breaks down the current market data and provides an essential Q1 market outlook for 3PLs.• Industry Headlines: We discuss the financial struggles of the US Postal Service, the recent bankruptcy filing of Sparhawk Trucking, and a deep dive into the FMCSA Drug and Alcohol Clearinghouse stats regarding marijuana usage among drivers.• The Playbook: A look at Adam Wingfield's latest insights on the match between America's 292,000 shippers and the small carrier market. Watch on YouTube Visit our sponsor - JJ KELLER Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

In freight, cycles are inevitable. What separates the 3PLs that thrive from the ones that just survive is how they build and protect partnerships when it matters most. In this fireside chat, Malcolm Harris sits down with Todd Waldron to break down what he calls the Partnership Flywheel, a practical framework for how great 3PLs show up differently whether the market is down, at inflection, or on the way back up. From carrier loyalty to AI adoption to real time accountability, Todd brings an operator's perspective on what partnership actually means in 2026, not as a slogan but as a competitive advantage. You'll walk away with three moves you can make in the next 30 days to be partner ready no matter what the market does. ⁠Keep up with Live FreightWaves Events⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of WHAT THE TRUCK?!?, broadcasting live from the 3PL Summit! Join your hosts, Malcolm Harris and Michael “The Dude” Vincent, as they dive into the biggest headlines and innovations shaping the logistics industry today.In this episode, we sit down with industry experts to explore how technology and data are redefining the freight landscape for brokers and 3PLs.On This Episode:• AI in Sales Coaching: Larkin Ison, Head of Industry Relations at Rilla, joins us to discuss how freight brokers and 3PLs are leveraging AI to coach their sales teams at scale.• Market Intelligence & Data: Mazen Danaf, Principal Economist at Uber Freight, breaks down the current market data and provides an essential Q1 market outlook for 3PLs.• Industry Headlines: We discuss the financial struggles of the US Postal Service, the recent bankruptcy filing of Sparhawk Trucking, and a deep dive into the FMCSA Drug and Alcohol Clearinghouse stats regarding marijuana usage among drivers.• The Playbook: A look at Adam Wingfield's latest insights on the match between America's 292,000 shippers and the small carrier market. Watch on YouTube Visit our sponsor - JJ KELLER Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

In this fireside chat: Thomas Wasson sits down with Karl McDermott of DeltaTrack and UBQ Network to discuss how real-time cold chain intelligence is transforming perishables shipping. Learn how connected devices, geo-fencing, and shelf-life prediction algorithms reduce claims, cut waste, eliminate finger-pointing, and give carriers & 3PLs a real competitive advantage. Keep up with Live FreightWaves Events Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Skander Mankai of Front joins FreightWaves to discuss how automation is helping teams respond faster, reduce operational friction, and protect margins in volatile freight markets. ⁠Keep up with Live FreightWaves Events⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Freight has invested heavily in visibility, data, and layered compliance—yet risk persists. The issue isn't awareness. It's enforceability. As markets mature, trust shifts from relationships to standards embedded directly in the transaction. In this conversation, Michael Caney explores how leading 3PLs are operationalizing identity, authority, and participation rules at booking—and how, as adoption scales, those standards are increasingly shaping shipper expectations and broker differentiation. Keep up with Live FreightWaves Events Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

In freight, cycles are inevitable. What separates the 3PLs that thrive from the ones that just survive is how they build and protect partnerships when it matters most. In this fireside chat, Malcolm Harris sits down with Todd Waldron to break down what he calls the Partnership Flywheel, a practical framework for how great 3PLs show up differently whether the market is down, at inflection, or on the way back up. From carrier loyalty to AI adoption to real time accountability, Todd brings an operator's perspective on what partnership actually means in 2026, not as a slogan but as a competitive advantage. You'll walk away with three moves you can make in the next 30 days to be partner ready no matter what the market does. Keep up with Live FreightWaves Events Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Send me a messageWhat happens when last-mile delivery stops being a logistics function and starts becoming a strategic differentiator?It changes how you think about cost, resilience, sustainability, and even customer retention.In this week's episode of the Resilient Supply Chain Podcast, I'm joined by Nishith Rastogi, Founder and CEO of Locus, to explore why last mile has become one of the most consequential decision layers in modern supply chains. For leaders focused on supply chain resilience, sustainability, risk, data, and visibility, this matters because delivery is no longer just about moving goods. It's about making better decisions, faster, in environments where complexity keeps rising and customer tolerance keeps falling.We break down why traditional TMS and routing models struggle when delivery networks span stores, warehouses, captive fleets, 3PLs, gig capacity, and rising service expectations. You'll hear why “more data” is not the answer on its own, and why the real advantage now comes from turning that data into real-time decisions that improve cost, service, and emissions in parallel.We also get into the growing role of AI in logistics, the limits of rules-based automation, and why resilience increasingly depends on optionality, adaptability, and reducing dependence on tribal knowledge. One of the sharpest ideas in the episode is this: if you miss a linehaul slot, you lose a day; if you miss a customer delivery slot, you may lose the customer.

In "Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester", Joe Lynch and Brad Forester, Founder and Managing Partner of JBF Consulting, discuss the critical need for a strategic roadmap to ensure logistics technology delivers real ROI rather than becoming a costly mistake. About Brad Forester Brad Forester is the Founder and Managing Partner of JBF Consulting, bringing more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation. A recognized industry expert, Brad has advised Fortune 500 companies and high-growth brands on complex global transportation initiatives, from network design and technology selection to implementation and value realization. His background spans senior roles in consulting, software, and shipper operations, giving him a uniquely balanced perspective on strategy and execution. Brad is a frequent industry speaker and thought leader on TMS, visibility, and logistics innovation.  About JBF Consulting JBF Consulting is a leading logistics strategy advisory and technology integration firm that partners with shippers to transform their logistics and supply chain execution operations. We empower clients to achieve operational efficiency and scalable, sustainable value through strategy development, roadmap orchestration, unbiased technology selection, expert implementation, data-driven insights, and ongoing managed services. For over two decades, our client-centric approach and alliances with best-of-breed solution providers have ensured that every strategy and solution we deliver drives measurable impact, long-term success, and customer satisfaction.  Key Takeaways: Freight Tech Strategy: Avoiding the Implementation Trap In "Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester", Joe Lynch and Brad Forester, Founder and Managing Partner of JBF Consulting, discuss the critical need for a strategic roadmap to ensure logistics technology delivers real ROI rather than becoming a costly mistake. The Trap is Set Early: Implementation failures (going over budget or missing ROI) are usually symptoms of a missing strategy months prior, rather than errors made during the setup itself. Strategy as Insurance: Investing just 1% to 2% of your budget in a strategic assessment acts as an insurance policy, potentially mitigating up to 80% of common implementation risks. "Slow is Steady, Steady is Fast": Rushing to execute without "future-casting" (planning for growth or acquisitions 5–10 years out) leads to the "$10 million mistake"—having to rip out and replace a system that no longer fits. Create a Shipper Profile: Use a "matchmaking" approach to tech. A tool that works for a retail giant might fail for a bulk chemical shipper; you must find the specific vendor that matches your unique mode mix. The Hybrid Tech Trend: Large shippers are increasingly owning the software and data while outsourcing physical operations, allowing them to switch 3PLs without losing their historical data or visibility. Beware of Shiny Objects: Avoid "AI for AI's sake." Don't buy a hammer and then go looking for a nail; ensure any new tech solves a defined problem statement rather than just chasing industry hype. Phase Two is a Myth: Brad warns that "Phase Two never comes." If you don't build the necessary capabilities into the initial launch, the project often stalls at 75% completion, and the promised ROI is never realized. Learn More About Freight Tech Strategy: Avoiding the Implementation Trap Brad Forester | LinkedIn JBF Consulting | LinkedIn JBF Consulting Freight Tech Trends with Mike Mulqueen FreightTech for Fortune 500 Shippers with Brad Forester and Mike Mulqueen FreightTech Reality Check with Brad Forester The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In this live edition of WHAT THE TRUCK?!? from the “Queen City” of Charlotte, NC, host Malcolm Harris sits down with industry experts to dissect a freight market at a major turning point. Malcolm is first joined by Brian Reilly, VP of Enterprise Sales at RXO, who shares on-the-ground insights into why routing guides are breaking and how capacity is tightening for the first time in years. The conversation then shifts to the future of logistics operations with Alan Alberto of CloneOps, who joins the show to discuss local industry growth. Lastly, Malcom talks with Nate Jones, Enterprise Customer Success Manager at Highway, who shares his experience on what 3PLs need to be doing to have success, and the future of the freight industry in Chattanooga. ⁠Watch on YouTube⁠ ⁠Subscribe to the WTT newsletter⁠ ⁠Apple Podcasts⁠ ⁠Spotify⁠ ⁠More FreightWaves Podcasts⁠ #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

In this live edition of WHAT THE TRUCK?!? from the “Queen City” of Charlotte, NC, host Malcolm Harris sits down with industry experts to dissect a freight market at a major turning point. Malcolm is first joined by Brian Reilly, VP of Enterprise Sales at RXO, who shares on-the-ground insights into why routing guides are breaking and how capacity is tightening for the first time in years. The conversation then shifts to the future of logistics operations with Alan Alberto of CloneOps, who joins the show to discuss local industry growth. Lastly, Malcom talks with Nate Jones, Enterprise Customer Success Manager at Highway, who shares his experience on what 3PLs need to be doing to have success, and the future of the freight industry in Chattanooga. Watch on YouTube Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Sam Ross is the Co-Founder and CEO of Numeral, a company revolutionizing how e-commerce and SaaS businesses handle US sales tax and international tax automation. Before launching Numeral, Sam built several e-commerce ventures that generated over $50 million in revenue, giving him first-hand experience with the challenges of scaling, managing cash flow, and preparing for an exit.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges of US sales tax compliance for e-commerce businesses post-2018 Wayfair ruling.The complexities of sales tax nexus and varying state regulations.Personal experiences of e-commerce entrepreneurs with sales tax issues.The financial consequences of non-compliance, including audits and penalties.Strategies for managing sales tax compliance, including the use of automation tools.The importance of understanding product taxability and state-specific exemptions.Options for businesses with unpaid sales tax liabilities, including retroactive registration and voluntary disclosure agreements.Emerging growth opportunities in e-commerce, such as TikTok Shops and AI-driven search optimization.The significance of customer-centric product development based on search behavior and preferences.Recommendations for e-commerce entrepreneurs on compliance, handling state notices, and investing in new technologies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sam Ross, co-founder and CEO of Numeral. They discuss the complexities of US sales tax compliance for e-commerce businesses, especially after the 2018 Wayfair Supreme Court decision. Sam shares his entrepreneurial journey, explains how Numeral automates tax compliance, and offers practical advice on managing tax risks. The conversation also explores emerging e-commerce growth strategies, including leveraging AI, personalized marketing, and niche product development, providing actionable insights for founders navigating today's challenging tax and digital landscape.Here are the 3 action items that Josh identified from this episode:Automate Sales Tax Before It Becomes a Costly ProblemRun a nexus scan across all your channels (Shopify, Amazon, 3PLs), identify where you owe tax, and automate filings—before audits, penalties, or exit due diligence destroy value.Never Respond to State Notices AloneIf you receive a tax letter, pause and consult a CPA or tax attorney immediately. One wrong reply can trigger audits or liabilities—set up systems to track and manage every notice.Use AI + Niche Search Data to Find Your Next WinnersMine long-tail search queries (e.g., highly specific gift or use-case terms) and build modular products around them. Optimize content for AI-driven search and answer engines to capture emerging buyer intent.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comNumeralShopifyAmazonEtsyTaxJarAvalaraJungle ScoutChatGPTWhoop BandTikTok ShopInfluence: The Psychology of Persuasion by Robert CialdiniChad Janis (Grüns)Sam Ross on TwitterSam Ross on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedIn

Contact Ian at ian.berman@qad.com and Joshua at joshua.guy@qad.com for further conversationGlobal trade does not have a compliance problem. It has an execution gap. The classifications exist. The brokers are in place. The duties are being paid. Yet too often, trade is treated as documentation instead of strategy. In this episode, Jan Griffiths and Tom Roberts sit down with Ian Berman, Global Trade and Transportation expert, and Joshua Guy, Foreign Trade Zone specialist, to challenge that mindset and introduce a new one.Ian and Joshua make the case that tariffs are no longer a temporary disruption. They are a structural operating condition. With layered duties, stacked exposure, and policy volatility, organizations cannot afford to treat trade compliance as a cost center. The companies that will win are the ones that shift from a system of record to a system of action. That means modeling exposure before it hits. Scenario planning under uncertainty. Using infrastructure like FTZs deliberately. And building systems that react at the speed policy changes.The honesty in this conversation sets the tone. Jan openly admits she once treated trade compliance as something to “just like keep me clean. Don't get me into trouble.” Ian confirms how common that mindset is, saying, “They look at that as just a cost center. Honestly, Jan…” That old-world thinking no longer works.Joshua explains why the stakes have changed: “This is way too complicated of an environment that is changing daily, and so you have to be dependent on systems for this. You cannot be dependent on the old way of how things work.” In a world where executive orders drop on Friday and implementation happens Tuesday, modeling tools and automation are no longer optional. They are survival mechanisms.This episode is a reminder that global trade is not back-office reporting. It is strategic infrastructure. Leaders who treat it as such gain flexibility, cash flow timing advantages, and margin recovery. Those who do not will absorb cost and call it unavoidable.Themes Discussed in This EpisodeWhy treating trade compliance as a cost center is a strategic mistakeThe shift from system of record to system of action in global tradeTariffs as a structural operating condition, not a temporary disruptionModeling exposure before policy changes hitThe critical role of data accuracy under refund and audit scrutinyBuilding scenario capability to react at the speed of volatilityForeign Trade Zones as strategic infrastructure, not paperworkTurning landed cost management into a competitive advantageFeatured GuestName: Ian BermanTitle: Global Trade and Transportation ExpertAbout: Ian is the Manager of Business Consulting with QAD Supply Chain. Ian has been with QAD for 11 years and has 20 years of experience in global trade and transportation management. He holds a Masters Degree in Supply Chain Management as well as an ASCM CLTD Certification.Connect: LinkedInName: Joshua GuyTitle: Foreign Trade Zone (FTZ) SpecialistAbout: For more than 25 years, Joshua has worked at the intersection of engineering, product leadership, and global trade, helping organizations bring structure and clarity to complex supply chains. Today, he leads strategy for Foreign-Trade Zone solutions that enable multinational importers to manage tariff exposure, reduce compliance risk, and strengthen financial performance. He also led the development of QAD FTZ, an industry-leading Inventory Control and Recordkeeping System that supports manufacturers, distributors, and 3PLs as they move from reactive compliance to proactive, resilient trade strategy in a volatile global environment.Connect: LinkedInAbout Your HostsJan GriffithsJan is the host and producer of the Auto Supply Chain Champions Podcast and The Automotive Leaders Podcast. A former automotive manufacturing and supply chain executive, Jan is recognized as a Champion for Culture Change in the automotive industry. She brings direct, grounded conversations to leaders navigating execution, disruption, and transformation across the global automotive ecosystem.Tom Roberts (Co-host)Tom is Co-host of the Auto Supply Chain Champions Podcast and Vice President of Strategic Industry Development at QAD. He works closely with automotive and industrial manufacturers to close the gap between insight and execution, helping leaders move from visibility to systems of action that drive real operational outcomes.Episode Highlights[01:38] Falling on the Sword: Jan opens with honesty, acknowledging that she once viewed trade compliance as protection, not potential. It was about staying out of trouble, not driving advantage. That mindset, she admits, is exactly what leaders must now challenge.[03:58] Cost Center Thinking: Ian names the pattern many organizations fall into. Trade teams are treated as overhead, brought in after decisions are made, measured by cost instead of contribution. In today's environment, that thinking leaves value on the table.[10:51] The New Reality: Joshua reframes the moment with clarity. Uncertainty is not a phase. It is the operating model. Leaders who accept that shift can move from reacting to preparing.[17:30] Start with a State of the Union: Before making bold moves, Ian calls for alignment. Understand what you buy, where it comes from, what you pay, and what systems support it. Clarity is the foundation for action.[10:33] Volatility Isn't Going Away: Ian delivers the hard truth. Today's structure will change again. Waiting for stability is not a strategy. Building agility is.[12:29] Systems Over Spreadsheets: Joshua draws the line between the old world and the new. Manual tracking cannot keep pace with stacking tariffs and shifting rules. Systems of action are no longer optional. They are essential.[19:37] FTZ as a Lever: Joshua shifts the lens from compliance to opportunity. Foreign Trade Zones are not paperwork exercises. Used well, they become a financial lever that improves cash flow and protects margin.[22:07] Leadership Urgency: Tom closes with resolve. When double-digit cost increases appear, leaders cannot hesitate. They must understand the full landed cost, explore every lever, and act decisively.Top Quotes[04:49] Ian: “They look at that as just a cost center. Honestly, Jan, and again, you fell on the sword and you're not alone.”[10:51] Joshua: “I think the only certainty is uncertainty in these times, right?”[12:29] Joshua: “You have to be dependent on systems for this. You cannot be dependent on the old way of how things work.”[22:07] Tom: “If I'm facing 10% additional cost, or 15 or 40, or whatever it is. I am gonna figure this out.”Follow the Auto Supply Chain Champions Podcast for real conversations with leaders who are making hard choices, focusing their bets, and leading with intent.

After 35 years in transportation — from helping build Leonard's Express into a $350M logistics powerhouse to leading the Transportation Intermediaries Association (TIA) — Michael Riccio has seen this industry from every angle.In this episode of The Long Haul, Adam sits down with Riccio to talk about leadership, growth, and what's next for the broker-carrier relationship. They dig into how small carriers can thrive in a market dominated by 3PLs, what lessons he learned as TIA Chairman, and how his consulting firm, More Than Miles, is helping logistics companies grow responsibly.And yes — Adam asks the tough question: where does broker transparency actually fit in, and what does “fairness” really mean in an industry built on information asymmetry?This one's about perspective — from someone who's been on every side of the table. After 35 years in transportation — from helping build Leonard's Express into a $350M logistics powerhouse to leading the Transportation Intermediaries Association (TIA) — Michael Riccio has seen this industry from every angle.In this episode of The Long Haul, Adam sits down with Riccio to talk about leadership, growth, and what's next for the broker-carrier relationship. They dig into how small carriers can thrive in a market dominated by 3PLs, what lessons he learned as TIA Chairman, and how his consulting firm, More Than Miles, is helping logistics companies grow responsibly.And yes — Adam asks the tough question: where does broker transparency actually fit in, and what does “fairness” really mean in an industry built on information asymmetry?This one's about perspective — from someone who's been on every side of the table. Follow The Long Haul Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the natural air freshener space. With a background in staffing, technology, and several entrepreneurial ventures, Scott started Azuna in Buffalo in 2019, scaling the business from hand-packaging orders to becoming the world's largest purchaser of tea tree oil and achieving significant success in both DTC and Amazon channels. In this episode of DTC Pod, Scott shares his journey of launching Azuna, from navigating supply chain challenges and product R&D to unlocking consistent growth and managing cash flow as order volumes soared. He covers the pivotal product decisions, strategies for boosting AOV, lessons from high-profile partnerships, and Azuna's approach to retail expansion. Scott also offers practical advice for founders on knowing their numbers, avoiding expensive mistakes, and building a team that's invested in the brand's success. Episode brought to you by Stord - 3PL for Commerce Episode brought to you by EMF Radar - Health Starts with EMF Safety in mind Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Scott Dancy's entrepreneurial background and Azuna's origin story 2. Early-stage bootstrapping: packaging, fulfillment, and ad writing 3. Scaling operations: manufacturing, 3PLs, and hiring expert talent 4. Product and packaging strategy: sustainable materials, bundling, and raising AOV 5. Building a brand moat with proprietary tea tree oil sourcing 6. Subscription economics and customer retention strategies 7. Navigating cash flow, funding growth, and working with MCAs 8. Knowing key metrics: revenue, gross profit, AOV, and cash allocation 9. D2C vs Amazon vs retail channel strategy 10. In-house vs agency operations and pitfalls 11. Brand marketing and influencer partnerships 12. Lessons learned from sports and celebrity partnerships 13. Timing retail entry and optimizing product mix for channels 14. Importance of customer service and product quality 15. Entrepreneurial learnings: failures, details, and staying data-driven Timestamps 00:00 Scott Dancy's background and founding Azuna 03:05 The “aha moment”—tea tree oil product discovery 04:10 Early days of hand-packaging, first sales, COVID impact 05:36 Scaling up: building the team, manufacturing, growth in Buffalo 07:14 Transition to 3PL and challenges of scaling past $10M 08:10 Product development, bundling, and packaging strategy 10:05 Target audience and tea tree oil sourcing 13:41 Growth channels: Meta, Google, and influencer seeding 15:53 Subscription model economics and retention 19:03 Funding growth: inventory buys, cash flow, using Clearco 22:24 Data-driven decisions and knowing your numbers 26:25 Channel mix: Amazon, DTC, retail launch, pricing strategy 32:00 Learning from agency mistakes and shiny object syndrome 35:06 Retail timing, product mix, and learnings from entering stores 42:02 Brand partnerships: AKC, NFL, influencer marketing 46:44 Final lessons and what Scott would have done differently 47:50 Where to find Azuna and connect with Scott Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Scott Dancy - CEO & Founder of AzunaBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In "An Insider's Guide to Small Parcel Shipping", Joe Lynch and Glenn Gooding, Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast, discuss strategies to navigate today's complex multi-carrier landscape and reduce costs through data-driven optimization. About Glenn Gooding Glenn Gooding is the Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast. With 40 years in supply chain and logistics, Glenn brings a rare combination of carrier-side and shipper-side expertise to every engagement. He spent 21 years at UPS in Operations, Industrial Engineering, and Enterprise Pricing before spending 19 years helping shippers optimize their transportation networks — delivering over $500 million in quantified savings across Fortune 50 companies, high-growth eCommerce brands, and third-party logistics providers. Glenn specializes in small parcel, LTL, and truckload optimization, and is known for his carrier-agnostic, data-driven approach to supply chain strategy. About Gooding Supply Chain Advisors Gooding Supply Chain Advisors helps shippers develop and maintain best-in-class supply chains. Founded in 2025 and built on four decades of industry experience, the firm provides comprehensive optimization services including carrier agreement analysis, rate benchmarking, accessorial cost mitigation, carrier mix optimization, and ongoing contract monitoring. GSCA operates as an extension of the client's team — performing deep analysis, developing negotiation strategy, and building carrier-facing business cases while the client maintains direct carrier relationships. The firm's performance-based fee structure aligns its success with its clients', and its carrier-agnostic approach ensures recommendations are always driven by data, not carrier affiliations. Key Takeaways: An Insider's Guide to Small Parcel Shipping In "An Insider's Guide to Small Parcel Shipping", Joe Lynch and Glenn Gooding, Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast, discuss strategies to navigate today's complex multi-carrier landscape and reduce costs through data-driven optimization. The "Cube-Out" Revolution: Small parcel shipping has shifted from "weighing out" (hitting weight limits) to "cubing out" (filling volume). Because ecommerce packages are often light and bulky, Dimensional (DIM) Weight pricing is now the primary driver of cost. If over 50% of your shipments are billed at DIM weight rather than actual weight, your packaging is unoptimized. The End of the UPS/FedEx Binary: The days of choosing only between UPS and FedEx are over. The 2026 market may require a multi-carrier strategy that includes super-regionals (like OnTrac), postal aggregators, and gig-economy delivery services. Technology now allows shippers to "agnostically" choose the best carrier for every individual package. Zone Skipping for High-Volume Shippers: For subscription boxes or high-density shippers, Zone Skipping is a game-changer. By consolidating orders and trucking them closer to the final destination before handing them off to a local carrier hub, you can bypass expensive long-haul zones and significantly reduce shipping costs. 3PLs Must Evolve Beyond "Rate Reselling": Third-party logistics (3PL) providers are often viewed skeptically by carriers who think they just "cannibalize" margins. To succeed, 3PLs must bring value back to the carrier by providing "efficient" freight—better packaging, lower average zones, and high-density induction—rather than just asking for deeper discounts. The "Opaque" Reality of Rate Increases: General Rate Increases (GRIs) are often marketing numbers. A "5.9% increase" might actually cost a specific shipper 8% or 10% depending on their specific profile (e.g., lightweight vs. heavy, residential vs. commercial). You must analyze activity-based costing to understand how surcharges and accessorials impact your specific bottom line. Shipping as a Branding Tool: Transportation can represent up to 20% of an ecommerce company's expenses. However, the delivery experience is the "final mile" of customer service. High-growth brands are using AI-curated buying experiences coupled with transparent delivery choices (speed vs. cost) to drive customer lifetime value. Mastering the Cold Chain: Shipping perishable or temperature-sensitive goods (like fresh meals or frozen treats) requires a "surgical" induction plan. Success depends on using refrigerated truckload moves to specific hubs on specific days to ensure products never sit in a warehouse over a weekend, which would otherwise destroy product integrity. Learn More About An Insider's Guide to Small Parcel Shipping Glenn Gooding | Linkedin Gooding Supply Chain Advisors The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube  

John LeBaron is the CRO at Pattern, the leading e-commerce accelerator that helps brands scale profitably across marketplaces worldwide. John runs the SaaS and Services business units for Pattern and oversees all global go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by e-commerce brands, particularly on Amazon, including competition and pricing pressures.The importance of inventory management and maintaining stock levels to avoid losing market share.Strategies for optimizing conversion rates, focusing on product imagery and continuous testing.The role of data-driven approaches in improving traffic, conversion, price, and availability.The significance of strategic pay-per-click (PPC) advertising and its relationship with organic rankings.Insights on leveraging AI and technology for product listing optimization and advertising efficiency.The impact of overseas competitors on the e-commerce landscape and brand profitability.The concept of the "e-commerce equation" and its components: traffic, conversion, price, and availability.Best practices for managing logistics and shipping to enhance operational efficiency.The importance of continuous improvement and adapting to changes in the e-commerce environment.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews John LeBaron, CRO at Pattern. They discuss how e-commerce brands can profitably scale on Amazon amid rising competition, pricing pressures, and operational challenges. John shares Pattern's data-driven strategies—optimizing inventory, pricing, traffic, and conversion—using advanced AI tools and logistics solutions. Key takeaways include the importance of inventory availability, rigorous conversion rate optimization, and strategic PPC management to build organic rankings. The episode offers actionable advice for brands seeking sustainable growth and highlights Pattern's role as a partner in navigating today's complex e-commerce landscape.Here are the 3 action items that Josh identified from this episode:Protect Your Availability or Lose the GameForecast demand aggressively, fix your inbound bottlenecks, and partner with fast-moving 3PLs—because every stockout destroys ranking, momentum, and profit.Obsess Over Conversion, Starting With the Main ImageRun continuous A/B tests on your hero image, audit your live content weekly, and optimize every element (titles, bullets, A+, coupons, bundles) to lift conversion without increasing ad spend.Use PPC to Own Keywords, Not Rent Them ForeverShift ad spend toward keywords that improve organic rank, monitor Buy Box and conversion signals, and prioritize long-tail opportunities to build profitable, compounding visibility.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTmallTikTokWalmartPickFuLovable AIPatternLinkedInThe E-MythAtomic HabitsAll In PodcastSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJohn Lebaron 00:00:00  We're absolute zealots around something we call the e-commerce equation, which is revenue as a function of traffic times, conversion times, price times, availability. And I think that's very much the way that we think about accelerating brands is just isolating those specific variables of the equation and really going to work on okay for traffic, for example, there's paid traffic. There's, you know, organic traffic, there's off platform traffic. And what are all the hundreds of different kind of atomic levers that we want to pull and automate increasingly via AI for the brands that we represent. And and then helping them set an expectation, helping them forecast appropriately, helping them understand what is their ops upside.Speaker 2 00:00:47  Welcome to the E-comm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.Josh Hadley 00:01:00  Are you tired of getting squeezed by Amazon, watching your sales fall? Watching more overseas competitors come in to overtake your market share? Watching the race to the bottom pricing.Josh Hadley 00:01:12  Well, today's guest has the answer for you of how to di...

Welcome to this episode of The New Warehouse Podcast, where Kevin chats with Audrey Djiya, CEO and Co-Founder of Handled. Audrey shares how her team is tackling one of the most overlooked areas of logistics: what happens after the customer clicks 'buy'. Handled is building an AI-powered operations platform focused on eliminating the manual, fragmented, and reactive work that dominates post-purchase workflows. From disconnected systems to return chaos and SLA blind spots, the conversation explores how automating manual tasks can shift 3PLs from constant firefighting to proactive execution.Learn more about Sonaria here. Follow us on LinkedIn and YouTube.Support the show

In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. About Ron Lentz Ron Lentz is a founding partner and CEO of Logisyn Advisors, recognized as a logistics subject matter expert with over 40 years of industry experience. His deep knowledge of capital markets, combined with an extensive global network spanning logistics firms, private equity, family funds, and debt financing, enables him to help clients maximize returns across all M&A services. Ron's expertise covers key logistics sub-sectors, including e-commerce fulfillment, asset-light logistics, final-mile delivery, 3PLs, specialty hauling, air cargo, and freight forwarding. His career includes international executive leadership at Ryder Logistics, over a decade of C-level assignments, and a track record of transforming Fortune 500 companies, startups, and turnarounds into high-performing businesses. About Logisyn Advisors Logisyn Advisors is an M&A advisor specializing in the transportation and logistics sector. The firm's customers include global freight forwarders, customs house brokers, domestic forwarders, trucking companies, logistics software providers, and many other companies across the industry. Logisyn provides a variety of M&A services, including buy-side advisory for companies looking to grow through acquisition, sell-side advisory for entrepreneurs looking to exit and capitalize on the businesses they've built, and enterprise valuation services for managers looking to gain a better understanding of the value of their business. The company has a proven track record of advising executives navigating the M&A process and is actively engaged with leading companies across the logistics industry. Key Takeaways: The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. The Power of "Logistics-First" Specialization: Unlike "industry agnostic" investment banks, Logisyn only hires former operators who understand the intricate day-to-day realities of the supply chain. Ron emphasizes that a generalist banker can cause a "generalist penalty," where the unique operational value and specialized assets of a logistics firm are lost in translation during a deal. The $4 Trillion "Dry Powder" Catalyst: A massive driver for the 2026 rebound is the estimated $4 trillion in global private equity "dry powder." Much of this is older capital that firms must "use or lose," creating a high-pressure environment for acquisitions in fragmented markets like transportation. The "Six Ps" of Market Readiness: Ron lives by the mantra: Proper Planning Prevents Piss Poor Performance. Success requires "staging the house" by cleaning up these financials 12–24 months before an exit. Asset-Based Logistics is Primed for a Bull Run: While freight brokerage is facing a "leaner and meaner" period due to AI and fee transparency, Ron is incredibly bullish on asset-based carriers. As driver shortages persist and capital costs for equipment remain high, those who actually control the trucks will hold the most leverage in the coming year. Cultural Compatibility is the #1 Deal Killer: Citing PWC data, Ron highlights that cultural alignment is the primary reason mergers succeed or fail. For entrepreneurs, selling isn't just a financial transaction; it's "giving up their baby." A successful M&A advisor acts as much as a counselor as a banker to ensure the legacy remains intact. The "Jigsaw Puzzle" Strategy for Buyers: Strategic acquisitions in 2026 are moving away from simple "growth for growth's sake." Buyers are looking for specific "jigsaw pieces"—such as a niche cold chain specialty in the Southeast or a robust tech stack—to create a "pure play" offering that doesn't require a "fixer-upper" effort. The Death of the "Country Club" Broker: The complexity of modern logistics—from AI-driven RFPs to real-time WMS integration—means owners can no longer rely on a general business broker or a "golfing buddy" to sell their company. To maximize the 8x to 10x multiples, founders need advisors who can navigate the deep-dive diligence of tech-savvy private equity buyers. Learn More About The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year Ron Lentz | Linkedin Logisyn Advisors | Linkedin Logisyn Advisors Customer Testimonials Logistics M&A Club Events The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Hosts: Andy Shiles & Lalo Solorzano Guests: Jill Roseman & Darie Achstein Conway Episode: ST440 Length: ~42 minutes Episode Summary What happens when some of the sharpest minds in trade compliance gather in one room? In this special recap episode, Andy and Lalo sit down with trade compliance leaders Jill Roseman and Darie Achstein Conway to unpack the biggest takeaways from the 2026 Advanced Topics in Customs Compliance (ATCC) Conference. From “Trump 2.0” trade policies to stacked Section 232/301 tariffs, AI in customs enforcement, USMCA uncertainty, cartel-related compliance risk, and the explosive rise in executive-level attention to trade — this episode highlights why compliance is no longer sitting in the corner. If you've ever wondered whether conferences are worth the investment… this conversation may change your mind. Meet the Guests Jill Roseman A seasoned global trade compliance leader with 20+ years of experience across chemicals, pharmaceuticals (pet and human health), policy work, M&A, and global program development. Jill brings a strategic perspective on mitigation strategies, first sale for export, and executive communication in today's trade environment. Darie Achstein Conway A longtime trade compliance expert with more than 30 years in manufacturing and technology, with deep expertise in exports and encryption licensing. Darie is also an instructor with Global Training Center and brings both industry wisdom and fresh insights on AI, automation, and the next generation of trade professionals. Key Discussion Highlights Trade War Reality: What's Actually Happening? Section 232 and 301 stacking Mitigation strategies (including First Sale for Export) How to translate trade policy into executive-level language Why compliance teams are suddenly front and center in corporate strategy AI Is Here — And Customs Is Already Using It AI-driven HTS classification Automation expectations from brokers, 3PLs, and carriers Why companies not leveraging automation risk falling behind The importance of verification and documentation when using AI Executive Awareness Is Rising Directors and VPs taking compliance training Trade compliance now touching every business function: procurement, finance, HR, legal, IT, logistics The importance of bringing compliance into sourcing and strategic planning conversations early USMCA & Mexico Policy Developments Keynote insights from former Mexican Ambassador Bárbara González 70% changes to Mexico's constitution Potential implications of cartel designation as terrorist organizations What this could mean for forced labor-style scrutiny and due diligence The Power of Conferences Why sending multiple compliance team members matters Splitting tracks and comparing notes The value of networking in complex, fast-changing regulatory environments Why one conference per year may no longer be enough Top Takeaways Trade compliance is now a board-level conversation. AI is reshaping both enforcement and compliance workflows. Mitigation strategies require constant monitoring. Conferences aren't optional anymore — they're strategic investments. Even seasoned professionals walk away humbled — and sharper. Resources Learn more about the Advanced Topics in Customs Compliance (ATCC) conference via Deleon Trade Explore compliance education programs at Global Training Center Credits Hosts: Andy Shiles Lalo Solorzano Produced by: Global Training Center Podcast: Simply Trade Subscribe & Follow Simply Trade

Finding the right 3PL is one of the most important decisions an e-commerce brand will make. It is also one of the hardest. With over 10,000 warehouses in the United States alone, most founders rely on referrals, Google searches, and guesswork.Matt built Third Person to change that.In this episode, Matt shares how he went from leading operations at early-stage startups like Rent the Runway and Birchbox to building a 3PL marketplace powered by AI. What started as a profitable consulting firm evolved into a scalable software platform designed to intelligently match brands with qualified fulfillment partners.In This Episode, We Cover✅ The Real Problem With 3PL SelectionThere are thousands of fulfillment providers. Most brands do not know how to filter them. Matt explains why this decision has become more complex, not easier, over the past decade.✅ From Consulting to Scalable SoftwareMatt and his partner were running a profitable consulting firm helping brands source 3PLs. They shut it down to build technology that could do the job better and at scale.✅ The “Dating App” Model for FulfillmentThird Person uses AI-driven scoring to match brands with top-fit 3PLs based on real operational needs. Brands see ranked matches and choose who to connect with directly.✅ Founder-Product Fit vs Product-Market FitMatt shares the difference between knowing you are the right founder for the problem and proving the market wants your solution at scale.✅ Building Value Without Charging BrandsThe platform is free for brands. Third Person earns referral fees from 3PLs by delivering qualified, high-intent leads.

Are you relying too much on technology to win freight customers? Are cold calls and in-person meetings still the real drivers of freight brokerage growth in 2026? Today's guest, Travis Dodge of Wheelhouse Logistics, breaks down why personal outreach, consistent prospecting, and clear communication still outperform fancy tech stacks when it comes to freight sales, logistics business development, and long-term shipper relationships! We talk about how smaller, local freight brokers can compete with large national 3PLs by leveraging local market knowledge, fast response times, and personalized service that shippers actually value, plus why execution and communication are what keep customers loyal and freight operations profitable. We also get real about entrepreneurship in the freight industry, covering the grit, daily discipline, rejection management, and ownership mindset required to build a successful freight brokerage, along with actionable strategies like proactive carrier communication, invoice follow-ups, and consistent relationship building that drive trust, repeat business, and sustainable growth in today's competitive transportation and logistics market!   About Travis Dodge Travis began his career as an independent freight agent in 2014.  Starting from scratch, he built an extremely successful book of business, which included a team of sub-agents and account managers.  At his previous brokerage, he was the company's top agency six years in a row. After 10 years, Travis and his team launched Wheelhouse Logistics, a domestic freight brokerage which specializes in partial truckloads, temp-controlled LTL, and time-sensitive freight. Travis lives in Oakland, California with his wife, two kids, and mutt named Ted.   Connect with Travis Website: https://wheelhouselogistics.com/  LinkedIn: https://www.linkedin.com/company/wheelhouse-logistics/ / https://www.linkedin.com/in/travisdodge/  

Jake Hoffman and Joe Lynch discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. About Jake Hoffman Jake Hoffman is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. He has led the engineering team since the company's inception in 2017, bringing a deep understanding of technology and trends in the industry to bear in driving the company's technical strategy. About Gnosis Freight Gnosis Freight is a leading provider of supply chain visibility and execution software, made available through its proprietary Container Lifecycle Management® (CLM) platform—the world's first supply chain platform focused on the full lifecycle of your shipping containers. Powered by the most complete, accurate, and low latency container tracking data available, the CLM platform provides logistics professionals with a smarter way to track and manage their containers, from booking until returned empty. Gnosis Freight's global footprint encompasses a diverse customer base, including top cargo owners (BCOs), ocean carriers, forwarders, truckers, 3PLs, technology providers, and other critical supply chain partners—all utilizing the CLM platform to achieve new levels of efficiency, cost savings, and collaboration within their supply chain. Key Takeaways: The Container Payment Portal and the Rise of AI in Freight Jake Hoffman and Joe Lynch discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. Container Lifecycle Management® Platform: Gnosis Freight specializes in its proprietary Container Lifecycle Management® (CLM) Platform, which provides comprehensive visibility and execution software for the entire lifecycle of shipping containers, from booking until they are returned empty. Real-time Container Tracking and Data: The CLM platform is powered by highly accurate and low-latency container tracking data, enabling logistics professionals to efficiently monitor and manage their containers. This real-time data is crucial for optimizing container movements and reducing dwell times. Partnership with PayCargo for Hapag-Lloyd's Container Payment Portal (CPP): Gnosis Freight has integrated its CLM platform with PayCargo's payment network to power Hapag-Lloyd's new Container Payment Portal (CPP). This collaboration aims to streamline import demurrage payments and accelerate cargo movement for Hapag-Lloyd customers in the U.S. AI for Automated Compliance and Invoicing: While not explicitly stated as "AI," the CPP's ability to provide "Automated real-time OSRA-compliant invoice generation based on pickup date" strongly implies the use of intelligent automation or AI to process data, apply rules, and generate compliant invoices efficiently, reducing manual effort and errors. Streamlining Operations and Enhancing Efficiency: The CPP, a result of the Gnosis-PayCargo partnership, offers features like real-time container status updates, seamless electronic payments, and integrated dispute resolution tools. These functionalities are designed to enhance cargo movement efficiency, reduce container dwell times, and improve payment processes for all stakeholders. Addressing Regulatory Compliance: The Container Payment Portal directly addresses compliance with the Ocean Shipping Reform Act of 2022 (OSRA) and the revised demurrage and detention rules from the U.S. Federal Maritime Commission (FMC), simplifying complex regulatory requirements for Hapag-Lloyd customers. Digitalization and Innovation in Shipping: The integration of advanced payment processing with comprehensive container tracking through the CPP represents a significant step forward in the digitalization of the shipping industry, showcasing Gnosis Freight's commitment to delivering innovative logistics technology solutions. Learn More About The Container Payment Portal and the Rise of AI in Freight Jake Hoffman | Linkedin Gnosis Freight | Linkedin Gnosis Freight Container Lifecycle Management: Gnosis Freight Streamlines International Logistics with Jake Hoffman Big Changes at the Port with Lauren Beagen The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Send us a textThis video explores the often-overlooked world of logistics warehousing within an "ecommerce business", showing how many brand owners start with home-based inventory before scaling to a "fulfillment warehouse". We discuss the benefits of engaging a "3pl provider" and how a "logistics company" can streamline your operations. Understanding "warehousing services" is crucial for growth.Fulfillment strategy affects costs, delivery speed, inventory flow, and customer trust for growing ecommerce brands. This conversation with  @thenewwarehouse breaks down 3PL services, in-house warehousing, order volume signals, and seasonality risks. Learn how logistics decisions impact profit margins, scalability, labor planning, and long-term operational stability.The New Warehouse Podcast: https://www.youtube.com/watch?v=LQnQ6b7-u5I&list=PLDWO0QNzzM494k6v4RgzvGRRPm6TePuC1Vist their website: https://thenewwarehouse.com/Get a fulfillment and growth plan built for your real order volume before logistics mistakes start draining profit: https://bit.ly/4jMZtxu#EcommerceFulfillment #3PLLogistics #WarehouseStrategy #EcommerceOperations #supplychainmanagement --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:44 – Why warehousing expectations keep rising02:13 – How logistics education gaps hurt founders03:57 – Why most brands ignore fulfillment until it hurts05:24 – When self-fulfillment stops making sense06:51 – Order volume signals that trigger a 3PL move07:59 – Seasonal demand and labor planning risks08:54 – Why brands leave 3PLs and go in-house10:51 – True cost comparison of 3PL vs self-fulfillment11:52 – How big platforms changed fulfillment standards13:27 – Why robots and warehouse tech are often just for show14:22 – Customer demand for real-time order visibility15:35 – Consolidation and specialization in 3PL services16:49 – Why boutique warehouses still win for some brands18:19 – How fast shipping reshaped logistics expectations20:14 – The hidden cost behind instant delivery21:54 – Why founders must understand the full fulfillment process22:40 – Why operations experience matters before scaling________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Major retailers are retreating from the logistics sector as American Eagle and Office Depot pull the plug on their third-party services. This strategic pivot returns focus to core retail operations, forcing thousands of outside brands to find new fulfillment partners. On the technology front, Gatik has reached a major milestone by launching fully driverless commercial trucking operations at scale in North America. These autonomous medium-duty trucks are now executing daily revenue-generating routes across Texas, Arkansas, and Arizona without human intervention. Drivers and consumers are also feeling the pain at the pump as diesel prices surge amid a severe winter cold snap. Refinery disruptions in the Gulf Coast and high heating oil demand have pushed the benchmark up by more than 16 cents in just two weeks. Finally, tune in to FreightWaves TV at noon today for a new episode of WHAT THE TRUCK?!? featuring Malcolm Harris. If you miss the live broadcast, you can always catch the replay on YouTube. Follow the FreightWaves NOW Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

In "Beyond TMS: McLeod's Open Ecosystem and Automation", Joe Lynch and Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the transportation sector. His impactful roles at Covenant Logistics and Transflo have honed his expertise and allowed him to champion innovation. Doug's commitment to pioneering innovation remains unwavering, further solidifying McLeod Software as the premier TMS provider in the industry. About McLeod Software Since 1985, McLeod Software has been transforming the transportation industry by providing powerful transportation management and trucking software solutions. These solutions, developed entirely by our company, are comprehensive and support integration with a broad array of complementary logistics products. We are the leader when it comes to software for trucking dispatch operations management, freight brokerage management, fleet management, document imaging, workflow, EDI, and business intelligence and process automation solutions for trucking, freight brokerage, third party logistics, and shipper companies in the United States. Key Takeaways: Beyond TMS: McLeod's Open Ecosystem and Automation In "Beyond TMS: McLeod's Open Ecosystem and Automation", Joe Lynch and Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. The Shift "Beyond TMS": McLeod Software's evolution from a traditional Transportation Management System (TMS) provider to offering a comprehensive suite of logistics solutions that addresses the needs of trucking, freight brokerage, 3PLs, and shippers, encompassing everything from dispatch to document imaging and fleet management. The Power of the Open Ecosystem: The strategic importance of an "open ecosystem," highlighted by McLeod's ability to support seamless integration with a broad array of complementary logistics products, providing flexibility and interoperability that customers demand. Automation as a Core Strategy: The critical role of business intelligence, workflow, and process automation solutions in modern transportation, moving beyond basic transaction management to drive efficiency and reduce manual intervention for their customers. Leadership Driven by Deep Industry Experience: Doug Schrier's two decades of strategic leadership, including 15 years in transportation at companies like Covenant Logistics and Transflo, provides McLeod with an operations-first perspective that shapes their product innovation and customer-centric philosophy. Innovation Rooted in Longevity: McLeod Software's position as a premier industry leader is reinforced by its founding in 1985 and sustained commitment to developing all its solutions internally, providing a stable and unified platform for growth. Customer-Centric Growth: The discussion reinforces how McLeod's strategic expansion (driven by Schrier) is governed by a customer-centric philosophy, ensuring that new technologies and solutions are developed to solve real-world industry challenges. The Future of Logistics Technology: The episode outlines how McLeod is solidifying its market leadership by championing pioneering innovation focused on next-generation capabilities like process automation, which will be essential for fleets and brokers to remain competitive. Learn More About Beyond TMS: McLeod's Open Ecosystem and Automation Doug Schrier | Linkedin McLeod Software McLeod Software | Linkedin McLeod Software | Facebook McLeod Software | Instagram The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

The logistics sector is sending mixed signals in early 2026, with some data pointing to a boom while other indicators suggest fragility. On the growth side, 3PLs are dominating industrial leasing as corporations aggressively outsource their complex supply chains. Financial metrics back up this optimism, with Triumph Financial reporting rising invoice sizes and the addition of major fleets like J.B. Hunt to their network. This consolidation suggests big players are circling the wagons around platforms that provide stability and value. Operational efficiency is also improving, as C.H. Robinson uses AI agents to automate ready-checks and reduce unnecessary return trips by 42%. These technological advancements are helping stabilize networks by cutting out pure waste like fuel and driver time. However, friction remains in the air cargo sector, where Alaska Airlines is dissatisfied with its Amazon contract due to pilot scheduling issues and thin margins. The airline is looking to renegotiate terms or exit the deal as it struggles to optimize utilization between passenger and cargo operations. Regulatory and geopolitical risks are also mounting, highlighted by a court decision denying a reprieve for non-domiciled CDL renewals in California. Furthermore, global trade lanes face renewed uncertainty after Houthis threatened new attacks in the Red Sea, potentially forcing ships back around the Cape of Good Hope. Follow the FreightWaves NOW Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

The industrial economy flashes a warning sign as⁠ CSX reports a dip in revenue⁠ and pivots back to a strategy of strict cost discipline. Executives cite subdued demand as the primary driver for⁠ abandoning previous growth targets⁠ in favor of efficiency. In the brokerage sector, the⁠ sudden collapse of the R&R Family of Companies⁠ serves as a brutal cautionary tale about rapid expansion and cash burn. Former employees reveal how⁠ failed acquisitions and maintenance costs⁠ spiraled into a crisis that left drivers stranded. Legal risks for 3PLs escalate after a Texas court rules⁠ Landstar is fully liable for a $23 million accident verdict⁠, overturning a previous jury decision. This ruling intensifies the stakes for an upcoming⁠ Supreme Court decision on broker liability⁠ regarding the federal preemption of state negligence claims. On the infrastructure front, Congress advances a spending package that includes⁠ a record $200 million for truck parking⁠ to improve safety and retention. Meanwhile, the adoption of electric trucks gets a boost through⁠ a new charging partnership⁠ aimed at achieving cost parity with diesel on major freight corridors. ⁠Follow the FreightWaves NOW Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

“Founder-led selling is still the most powerful kind of selling.” — Dave GulasIn this week's episode, Carol Schultz sits down with Dave Gulas, Co-Founder and President of EZDC 3PL, to talk about what sales teams must lean into as 2026 approaches: visibility, authenticity, and relationship-driven selling in a world flooded with AI-generated noise. Dave explains why generic cold pitches on LinkedIn are failing, and how personal branding and real opinions help salespeople differentiate and build trust.Dave also shares the origin story of EZDC 3PL, built after seeing “big box” logistics providers become complacent during and after the supply chain chaos of COVID. He breaks down why customer service, communication, and accountability are the real advantage in a market where thousands of 3PLs offer similar “space and labor.”The conversation begins with a timely real-world issue in freight: theft and “burning an MC number,” where bad actors exploit carrier identity loopholes to steal loads fast before anyone can respond. From there, they move into scaling a logistics company, managing a remote warehouse team from a different state, and why hiring the right people (and learning from the wrong hires) is core to building a strong workplace culture.Finally, Dave talks about launching the Beyond Fulfillment podcast as a learning tool during the hardest early stages of growth — and how consistency turned it into 220+ episodes, a growing YouTube channel, and high-level founders reaching out to be guests.Takeaways:Authenticity and visibility are essential for sales in 2026.Cold pitching without relationships is not real selling.AI is making generic outreach worse, not better.Differentiation comes from real opinions and human connection.Great customer service and over-communication build long-term trust.Founder-led selling is difficult to replace at high-stakes moments.Early growth mistakes help define your ideal customer profile.Remote teams work best with strong leaders and clear systems.Hiring the right people is a growth multiplier.Consistency in content can create unexpected opportunities.Chapters:00:00 Welcome + Why sales teams need this in 202600:32 What EZDC 3PL does (warehousing, fulfillment, transportation)01:04 Real-time supply chain theft and diverted freight02:27 How freight theft happens + “burning an MC number”03:22 The #1 sales strategy for 2026: visibility and authenticity04:33 Why cold pitching on LinkedIn is broken05:11 The “fake compliment → wild promise → demand a meeting” script06:01 How AI reinforces bad sales outreach06:48 Why Dave founded EZDC 3PL08:17 The meaning behind the name EZDC 3PL09:23 How COVID changed logistics and created complacency10:29 Customer service as the real differentiator12:50 Why Kentucky is a strategic warehouse location13:15 Managing a remote warehouse team as a founder14:21 Founder's “zone of genius” and role clarity15:40 Why 3PL isn't just “space and labor”16:37 Early mistakes: taking the wrong clients18:06 Bottlenecks to growth: space, timing, inventory transfers20:34 Will Dave always lead sales?21:53 Founder presence on sales calls (even at billion-dollar scale)24:11 Why sales hires often fumble the message27:56 Building culture through hiring lessons30:13 Why Dave started the Beyond Fulfillment podcast31:29 Consistency results: 220+ episodes and 13K YouTube subscribers32:58 Where to learn more about EZDC 3PL + closingConnect With Host Carol SchultzFind more information about our host Carol Schultz and her company at

What is the (ecommerce) holiday hangover? If December was your biggest month ever, January can feel like something broke overnight.During December sales spike, ads look strong, and dashboards glow green.But January hits and suddenly refunds accelerate, inventory disappears and cash tightens.In this Week in Review, Neil breaks down why December rewards volume but January reveals discipline. You'll learn how post-holiday returns, refund timing, inventory lockups, and fixed expenses quietly crush unprepared ecommerce brands, even after a “record” Q4.If you understand what January is actually showing you, it can become your strongest quarter instead of your worst.

  Matt Hertz is the Co-founder of Third Person, a digital marketplace that helps e-commerce brands discover and connect with the right fulfillment partners. He has over 15 years of experience in e-commerce logistics, including early roles at Rent the Runway and Birchbox, and later founded Second Marathon. Through his consulting and marketplace work, Matt has helped thousands of brands — including Hexclad, Away, BarkBox, and Milk Bar — optimize their supply chains and scale more efficiently. Mark Hiddleson is the Owner of Specialized Storage Solutions, Inc., a nationwide logistics company with industry-leading warehouse storage solutions. It provides clients with innovative products, facility layouts, and designs to optimize their logistics operations. With several decades of service experience in the warehousing and logistics industry, Mark has held leadership roles in several professional industry organizations. Using a holistic approach, he also has experience in equipment material handling, operations management, supply chain optimization, professional development, and public speaking. In this episode… Choosing the right third-party logistics partner can make or break an e-commerce business, yet many brands struggle to find the right fit. With countless 3PL options and complex operational needs, logistics mismatches are more common than most expect. How can brands consistently find partners that truly align with their operations and growth goals? For Matt Hertz, a seasoned e-commerce operator and logistics strategist, the key lies in intentional matchmaking driven by data, specialization, and clarity. He highlights how brands and 3PLs often fail by saying yes to the wrong partnerships, leading to inefficiencies and broken relationships. The real impact comes from defining needs upfront and aligning operational strengths on both sides. Drawing on his experience at fast-growing consumer brands, he explains how technology, discipline, and community-based connections help eliminate guesswork and create long-term success in fulfillment. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by co-host Mark Hiddleson as they sit down with Matt Hertz, Co-founder of Third Person, to discuss modern 3PL matchmaking and supply chain optimization. They cover common 3PL qualification mistakes, the value of data-driven matching, and why curated industry events outperform large trade shows, along with insights on pricing, specialization, and competitive advantages.

Welcome to this episode of The New Warehouse Podcast, where Kevin chats with Maia Benson, Chief Business Officer at FlavorCloud. Together, they discuss how tariffs, volatility, and regulation are reshaping global fulfillment. FlavorCloud is the ‘easy button' for ensuring orders are fulfilled seamlessly around the globe. They help merchants and 3PLs manage cross-border logistics and compliance, acting as an abstraction layer between checkout and final delivery. In this conversation, Maia explains why 2025 marked a turning point for cross-border compliance, how tariffs disrupted sourcing and margins, and what fulfillment leaders must prepare for in 2026.Learn more about The Brecham Group here. Follow us on LinkedIn and YouTube.Support the show

Welcome to this episode of The New Warehouse Podcast, where Kevin chats with Summitt Hogue, Managing Partner at Growe 3PL Real Estate. Hogue has built his firm around one clear mission: helping mid-market, growth-minded 3PLs make smarter real estate decisions that directly support expansion. In this conversation, he breaks down why traditional brokerage models fail 3PL operators, how today's market conditions have created rare opportunities, and what leaders should be doing now to position themselves for 2026. Learn more about The Brecham Group here. Follow us on LinkedIn and YouTube.Support the show

Are you chasing AI because it sounds good, or because it actually solves a real problem in your freight brokerage? And are you protecting your data, your margins, and your relationships while you do it?  Let's hear the real cost of AI in transportation and why proprietary AI and workflow automation can be a smarter long-term play in this episode with Herbert Orellana of Avanza BPO & Nearshoring and Sterling Engelhard of Data Gurus Group.  We discuss AI adoption in freight brokerage, data security, private AI models, why optimizing your internal processes has to come before automation if you want real ROI, nearshore AI development, how logistics-focused teams can help control costs and protect data ownership, and why 90% of brokerage work can be automated—but the human touch is still the competitive edge that builds trust with shippers and carriers!   Herbert Orellana Co‑Founder and COO of Avanza began his career at GlobalTranz in Scottsdale, AZ, where he thrived in a fast‑paced, tech‑driven freight brokerage environment. At Avanza, Herbert has been pivotal in scaling operations in Honduras, replicating the high‑pressure, SLA‑driven culture of American 3PLs within a nearshore model. His focus is on strategy and client success, partnering with 3PLs and FreightTech companies to design and build high‑performing nearshore teams that drive growth and efficiency.   Sterling Engelhard Seasoned technology leader with 15+ years of experience building and scaling engineering, data, and product teams across North America and LATAM. He is an expert in nearshore software delivery models, helping companies accelerate roadmaps, reduce costs, and improve quality through high-performing LATAM talent. Sterling has successfully scaled multiple software startups, shaping technical strategy, optimizing delivery operations, and leading digital transformation for enterprise clients.   Connect with Herbert and Sterling Website: https://avanzabpo.com/ / https://datagurus.tech/  LinkedIn: https://www.linkedin.com/in/herbert-orellana-099a1abb/ / https://www.linkedin.com/in/sterlingengelhard/  

Read our Macrovey deal analysis (closed) on KingscrowdRobotics hype is everywhere—but who actually makes robots work on real warehouse floors? In this episode, Chris sits down with Macrovey Director of Business Development Matt Labinski to unpack how Macrovey designs fully autonomous, material-handling systems that act like a warehouse “Robotics OS.” We start with what Macrovey is and isn't (00:03)—the company doesn't manufacture robots, it integrates best-in-class OEMs through proprietary orchestration software. Matt explains the model (00:32): up-front design + install and recurring software/maintenance—plus a Robots-as-a-Service option that lowers CapEx. We dive into who buys (06:28): e-commerce, 3PLs, pharma, defense (U.S. Air Force) and even smaller 10k–100k sq ft facilities. Category context (07:31): warehouse robotics penetration is still surprisingly low; Macrovey targets the SMB/mid-market others ignore. We cover why OEMs and warehouses need an integrator (09:09), the sales cycle and deal sizes (12:22)—from $50k pilots to $3M+ programs—and how modular, mobile systems (25:03) move with demand. Finally, we hit the AI layer (27:31): machine learning that optimizes slotting, picking, and vision-based QA. If you want exposure to warehouse autonomy without betting on a single robot, Macrovey's middle-layer, recurring-revenue approach may be the de-risked way to play it.

On this episode of WHAT THE TRUCK?!?, host Malcolm Harris breaks down the biggest stories shaping freight as we head toward the end of 2025. Malcolm covers major industry headlines including the pending Union Pacific–Norfolk Southern rail merger, long-term investment at the Port of New York and New Jersey, consolidation in auto transport logistics, and a high-profile cargo theft case that underscores ongoing risk across the supply chain. The show features an in-depth conversation with Valentina Jordan, CEO and co-founder of Nauta, and Rafa Santiago, COO and co-founder, as they unveil Nauta's AI-powered inventory optimization engine. They explain how SKU-level visibility, harmonized data, and agentic AI workflows are helping shippers reduce stockouts, improve fill rates, and create more predictable freight flows that benefit truckers, 3PLs, and brokers alike. The discussion explores real-world customer wins, faster time to value, and how better inventory planning leads to smoother routes, consistent loads, and stronger revenue across the network. Later in the episode, Malcolm is joined in studio by Virind Gujral, CEO and founder of EV Bots. Virind shares his journey from fleet operations to building autonomous robotic solutions for EV fleet charging. He explains how EV Bots is tackling one of the biggest barriers to electric fleet adoption by eliminating driver downtime, optimizing charging costs, and automating vehicle inspections and maintenance checks. The conversation dives into Chattanooga's growing innovation ecosystem, pilot deployments, and what the future holds for electric fleets and logistics automation. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of WHAT THE TRUCK?!?, host Malcolm Harris breaks down the biggest stories shaping freight as we head toward the end of 2025. Malcolm covers major industry headlines including the pending Union Pacific–Norfolk Southern rail merger, long-term investment at the Port of New York and New Jersey, consolidation in auto transport logistics, and a high-profile cargo theft case that underscores ongoing risk across the supply chain. The show features an in-depth conversation with Valentina Jordan, CEO and co-founder of Nauta, and Rafa Santiago, COO and co-founder, as they unveil Nauta's AI-powered inventory optimization engine. They explain how SKU-level visibility, harmonized data, and agentic AI workflows are helping shippers reduce stockouts, improve fill rates, and create more predictable freight flows that benefit truckers, 3PLs, and brokers alike. The discussion explores real-world customer wins, faster time to value, and how better inventory planning leads to smoother routes, consistent loads, and stronger revenue across the network. Later in the episode, Malcolm is joined in studio by Virind Gujral, CEO and founder of EV Bots. Virind shares his journey from fleet operations to building autonomous robotic solutions for EV fleet charging. He explains how EV Bots is tackling one of the biggest barriers to electric fleet adoption by eliminating driver downtime, optimizing charging costs, and automating vehicle inspections and maintenance checks. The conversation dives into Chattanooga's growing innovation ecosystem, pilot deployments, and what the future holds for electric fleets and logistics automation. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon.Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/Follow Buy with Prime online at: https://buywithprime.amazon.com/Wain answered these questions:There are several new partners whose orders now that sellers have a choice for pick, pack and ship with Amazon. Tell our audience who they are and why this is ground breaking indeed! What does this new expansion mean for Amazon sellers and the growth of their small businesses?Can you share what your goals are as GM for Amazon MCF & Buy with Prime?How does Amazon view the role of fulfillment and seamless checkout experiences (via Buy with Prime) in the overall customer journey and in building brand trust?What are the top priorities for Amazon in enhancing MCF and Buy with Prime over the next 12-24 months? For a CPG brand considering Multi-Channel and Buy with Prime, what are the most compelling benefits (conversion, retention, logistics savings, etc.) — and what are the trade-offs? How does Multi-Channel Fulfillment and other Amazon logistic services help support sellers?What are the benefits Amazon sellers get from using Multi-Channel Fulfillment?What criteria or operational readiness should brands evaluate to ensure they get the most out of MCF & Buy with Prime?Fast, free delivery promises often increase consumer expectations. How does Amazon ensure reliability and consistency for brands using Buy with Prime across different geographies / fulfillment networks?What makes Amazon's third party logistics an unique industry offering? What data & analytics can brands access when using Buy with Prime & MCF?How do you see technology (e.g. AI, predictive logistics, demand sensing) playing a role in improving fulfillment speed, reducing waste/costs, or improving the customer experience?How do you see the landscape evolving for fulfillment / checkout services — from other marketplaces, startup 3PLs, or tech companies trying to replicate Buy with Prime's value? Looking ahead, how might consumer expectations shift (faster delivery windows, more flexible returns, sustainability) and how will Amazon's fulfillment/checkout offerings need to adjust?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of WHAT THE TRUCK?!?, host Malcolm Harris closes out the first day of December with a full lineup of industry leaders shaping the future of freight, logistics, and AI. We kick off with Jason Burns, former Vanderbilt wide receiver turned podcaster and last-mile logistics veteran. Jason shares insights from his “Last2First” journey, the evolution of the final-mile sector, and what leaders should prioritize heading into 2026. Next, Stefan Heck, CEO of Nauto, breaks down how predictive AI is transforming fleet safety. From real-time driver alerts to collision-prevention intelligence, Stefan explains why human + AI collaboration is becoming a cornerstone of modern transportation. Closing out the show, Tavaris Johnson, founder of FreightFi, walks through the financial inefficiencies plaguing freight and how AI-driven automation is finally fixing AR/AP chaos for brokers, 3PLs, and carriers. We also cover the latest headlines: DHS launching sweeping I-9 audits across California fleets A major misclassification settlement shaking up New Jersey FedEx scrubbing MD-11 flights during peak season Inside the high-pressure Butterball “Turkey Super Bowl” supply chain Whether you're in operations, safety, technology, or finance, this episode delivers direct, practical insight on what's coming next for the freight industry. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

The U.S. freight market is grappling with a massive security crisis as cargo theft surges 29% in Q3 driven by organized crime targeting electronics and high-value pharmaceuticals. We analyze how carriers must implement comprehensive security measures and establish clear policies to ensure truck cameras succeed in litigation, especially regarding how crucial video retention rules are. The logistics industry faces a dramatic regulatory shift as the FMCSA's tighter bond enforcement looms over freight brokers in 2026, taking full effect on January 16, 2026. These new rules mandate immediate operating authority suspension for bond shortfalls and require BMC-85 trust funds to be solely cash or cash-equivalent assets, accelerating market consolidation among poorly capitalized 3PLs. Agricultural supply chains are under threat due to regulatory confusion, detailed in the crackdown on foreign truckers that threatens US farm labor, as states inadvertently pause CDL issuance for essential H-2A farm workers. Industry groups are urgently pushing the FMCSA to clarify this existing H-2A exemption and extend similar CDL exemptions to J-1 visa workers due to their vital seasonal role in custom harvesting. We also cover the operational crunch in air freight, as UPS compensates for lost use of grounded MD-11 cargo jets after the mandatory grounding of its MD-11 fleet following a deadly crash. UPS is mitigating this peak season capacity gap by wet leasing supplemental lift from partners like Cargojet and Amerijet, alongside reconfiguring its ground network. Finally, we discuss the major strategic footprint change as Maersk relocates its North American HQ to Charlotte, moving its headquarters from New Jersey to North Carolina. This relocation involves a $16 million investment and 500 new jobs, driven by Charlotte's affordability and growing talent pool. Learn more about your ad choices. Visit megaphone.fm/adchoices