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As you make your way to success, you get this wave of overwhelm that takes you by surprise. You might try to think back and see if you’ve missed the signs, but it’s too late by then. Burnout is just around the corner! How do you avoid this monster of a situation? In this episode, James and Dean talk about their effective strategies to overcome overwhelm. It’s inevitable, but when you have the right systems in place, overwhelm is not as scary as you think! “We're human beings, not human doings.” – James P. Friel Outline of This Episode - Juggling multiple projects at the moment - As cliché as it sounds, “Health is Wealth!” Play the long game. - Finding the balance between work, health, relationships, and everything else! - Writing, good habits, and saying “no.” - Delete, Automate, Delegate, and “Do It” Playing the Long Game You have to be prepared for the long game. Have strategies for getting things out of your head and prioritize your tasks accordingly. If you don’t take time to slow things down, you’re going to burn yourself out like an overheating car. A Literal Brain Dump The human mind is not designed for short-term storage. If it has too many things going on, there won’t be much room to process in real-time! Set some systems in place for you to offload from your mind (i.e., journals, planners, or simple notebooks”). The Magic of Automation Learn to avoid the things you hate doing the smart. Delete items that aren’t needed. Automate the simple activities that are a pain. Delegate more complex tasks. When you have all these in place, start doing your own thing! Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/ Connect with James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group (The Hustle Detox): https://www.facebook.com/groups/hustledetox/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Site: www.jamespfriel.com - Interested in being a guest on the show? - https://justthetipsshow.com/apply-as-guest/ Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ JTT Facebook Page - https://www.facebook.com/justthetipsshow/
With the marketing game becoming common, the way people do it starts to become saturated and repetitive. Not to mention, the internet’s rise to power has overshadowed some of the eternal truths to marketing with paid advertising and funnels. In this episode, James and Dean talk with the legendary Brian Kurtz as he dispels marketing myths and reveals the solid marketing principles that many forget to uphold. With so many more tools at your disposal, you have all the opportunity in front of you. It’s up to you to take it! “You can't think about ‘marketing is evil’. You’ve got to think about it as a way to present your product or service to an audience that is going to be receptive to it.” – Brian Kurtz Outline of This Episode - Something more than “Wham, Bam, Thank You Ma’am!” - What does “playing your bogey” mean? Remember the eternal truths! - Email is a killer app! It’s not dead yet. - Fishing without bait – make the people come to you. - The advertising opportunities are infinite! Use online and offline methods. Play Your Bogey Whether it’s creating a book or other marketing strategies, don’t be afraid to lose money to get more in the long run! Because you don’t know which of your investments will end up winning, see where you can spend without losing too much money. Email is a Killer App! You have to remember that email doesn’t work the same way as direct mail does. But emails are still an effective medium. Treat your list like family. Create free content, sell educational material (occasionally), or do a weekly blog! That’s fishing without bait. The Relationship Between Online and Offline Marketing If you drive on all the roads, you’ll be seen everywhere! If you have an excellent presence on Facebook or Instagram, you might want to expand into other areas like direct mail. Find the VIP’s from the people who buy from you and offer them a new product! Resources & People Mentioned - Check out Brian’s book: Overdeliver: https://overdeliverbook.com/ - Get Brian’s free resources here: https://www.thelegendsbook.com/ - Brian’s Website: https://www.briankurtz.net/ - Titan’s Marketing: https://www.briankurtz.net/xl/ - Brian’s Facebook: https://web.facebook.com/brian.kurtz.121 - Brian’s Facebook Page: https://web.facebook.com/briankurtzofficial/ - Brian’s LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/ Connect with James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group (The Hustle Detox): https://www.facebook.com/groups/hustledetox/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Site: www.jamespfriel.com - Interested in being a guest on thea show? - https://justthetipsshow.com/apply-as-guest/ Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ JTT Facebook Page - https://www.facebook.com/justthetipsshow/
There are so many keys to success when you’re building a business online. So many that no one even knows where to begin and some of them even contradict each other! If people in the fitness industry differ with loving and hating carbs (with others not even caring at all), it’s the same thing with business. In this episode, James and Dean help you zoom out and look at how all the pieces fit together. You’ll be surprised to know that the path to get results are the same fundamental things you’ve learned! “Simplicity is the ultimate sophistication.” – James P. Friel Outline of This Episode - [05:10] The value of the fundamentals - [14:07] Being clear on who you want to serve - [31:40] Helping people make decisions - [45:23] A market to message match and market into message mismatch - [47:55] Generating traffic and setting up affiliate networks Cut Away the Noise The late basketball coach John Wooden stresses fundamentals, even to the degree of putting your socks on! If you get blisters because you put your socks on wrong, you’re not going to be at your best. For your business, be a master of the simple things first! Understand Who You Want to Sell To How old are they? What do they do? Know the needs of the people you want to serve and figure out how they would feel good about buying from you. Solve People’s Problems When your offer is good enough that it meets the need your prospect has, there is very little selling involved. A person who accidentally ate a spicy pepper needs no sales talk for cold water! Resources & People Mentioned - John Wooden (Former UCLA Coach) - https://en.wikipedia.org/wiki/John_Wooden - Competing Against Luck - https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612 - Clayton Christiansen - https://en.wikipedia.org/wiki/Clayton_Christensen Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/ Connect with James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group (The Hustle Detox): https://www.facebook.com/groups/hustledetox/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Site: www.jamespfriel.com Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ JTT Facebook Page - https://www.facebook.com/justthetipsshow/
Why do most business plans fail? And what’s missing from every other business book out there? In this episode, James and Dean welcome Sean Castrina, an expert on planning for success in business. Sean is a speaker, entrepreneur, and bestselling author who devotes his time to equipping entrepreneurs for success. Today he shares why the 25 questions featured in his latest book, World’s Greatest Business Plan, are guaranteed to work. You’ll hear some of the actual questions and learn the one reason every failed business didn’t make it. “There is logic to starting a business, and you need to follow that.” – Sean Castrina Outline of This Episode - [11:13] Why other business books don’t work - [15:34] The value of creating a plan - [19:17] The 1 critical thing your business plan must achieve - [22:24] Why competition is good for you - [40:20] When Sean found a flaw in his own business plan Test your business plan first In his latest book, Sean lists 25 questions that need to be answered in order for your business plan to succeed. He’s structured it in such a way that if you can’t answer all the questions, you know your plan definitely won’t survive the market. Competition is good Everyone has competition, even if it’s indirect competition. Sean explains exactly why competition is good for your business plan. What if? So how? Every successful business started with the same question: “What if?” Sean walks you through the key to finding your “what if” and how to go from there to the “so how?” phase in which you make it a reality. Resources & People Mentioned - Sean’s website - https://seancastrina.com/ - Download your FREE copy of Sean’s book, World’s Greatest Business Plan - https://seancastrina.com/wgbp-freebook-lp/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/ Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group (Hustle Detox): https://www.facebook.com/groups/hustledetox/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Do you have a hard time selling? Do you get awkward and uncomfortable when it’s time to close? In this episode, James and Dean welcome Diane Helbig, an international business and leadership consultant, trainer, author, award-winning speaker, and podcast host. She’s here to share her game-changing tips for effective selling. If you’re not excited about sales, you will be by the end of this episode. Tune in for Diane’s expert advice and scripts that will turn you into a master closer. “You have to actually listen to what people tell you and then respond based on that, and what you know about your solution.” – Diane Helbig Outline of This Episode - [7:30] Diane’s strategies for creating a connection with your prospect - [8:58] The importance of curiosity and staying in the moment - [12:57] Diane defines chasing revenue vs chasing profit - [24:28] Key questions you need to know about your prospect - [27:02] What James’s philosophy “You’re not there to sell” really means “Sales Mode Brain” What Diane refers to as “sales mode brain” is not effective. “Sales mode brain” comes into play when you are needy, desperate, obnoxiously confident, or arrogant. Diane tells you how to get out of that space for more effective selling. Getting Good Clients Should you take money from anyone willing to give it to you? Diane says you should only take money from someone you want to be “married” to. She shares key strategies for getting to know a prospect before building a relationship. Honesty is a Good Thing Even if you are not the best choice for your prospect, or they are not the best client for you, be honest. Diane has the exact script to use in order to turn that “no” into a potential future relationship. Resources & People Mentioned - Diane Helbig Enterprises: https://www.seizethisday.co/ - Diane’s book, “Succeed Without Selling”: https://www.amazon.com/Succeed-Without-Selling-Think-About/dp/1642799920 - Diane Helbig on LinkedIn: http://www.linkedin.com/in/dhelbig - Seize This Growth on Facebook: http://www.facebook.com/seizethisgrowth - Seize This Growth on Instagram: http://www.instagram.com/seizethisgrowth - Seize This Growth on Twitter: http://www.twitter.com/seizethisgrowth - 3-Step Prospecting Strategy: https://onlinecourses.eliteexpertsnetwork.com/course/3-step-prospecting-strategy/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean! Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show?: https://justthetipsshow.com/apply-as-guest/ Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
What does it mean to “be yourself” with your audience? James and Dean welcome Yara Golden, an expert in both online and offline marketing. This episode is packed with her tips for approaching your audience and increasing your open rates. Hint: Relationships with subscribers are a lot like personal relationships. Don’t miss this game-changing advice from a leading expert! “When somebody clicks on your ad, it’s them saying, ‘Hey, that thing you just talked about or just showed me is relevant to me, it’s interesting to me.’" – Yara Golden Outline of This Episode - Two things people do wrong with their lists [5:39] - Yara’s 4 types of people you see in marketing inboxes [10:00] - How Yara learned to approach her audience [15:42] - Making that leap to selling [20:57] - How to establish a real relationship with your clients [30:27] - Lara’s framework for sharing your stories [33:30] - Making space for the right people on your list [37:34] - Are you just “checking boxes” in a template? [45:13] - The 6 questions everyone has [50:05] Are you wasting ad money? Too often, people think an ad is meant to sell something. Yara shares how to make sure your ads are collecting information you need for your list. Why is it so hard to “be yourself"? It’s easier said than done. But what does it really mean? Yara has concrete strategies and advice for “being yourself” in your client and audience interactions. Make space for the right people Whatever you are selling won’t be right for everybody. In this episode, Yara helps you get over the idea that you need to be liked by everyone, and instead should aim to be liked by the right people for your list. Resources & People Mentioned - Connect with Yara Golden: https://yaragolden.com - Subscriber Reviver: https://subscriberreviver.com/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean! Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Are you ready to learn the real power of your audience? You need to start making the most of your list as an investment. In today’s episode, James and Dean will help you develop a list of ideal clients, grow your list the smart way, and leverage the people already paying attention. Plus, you’ll hear how to revive a cold list and the four types of campaigns you cannot skip in your business. You’ll want to grab a pen and a piece of paper because it’s time to take some notes. “If you have a list, you’re always going to have people to talk to. And that’s one of the insurance policies for having a great business.” – James Friel Outline of This Episode - The importance of reaching out to your list today [11:15] - Ways to start or grow a list [16:45] - How James got a 50-60% conversion [25:25] - What’s most important to get people on your list [32:50] - The 4 types of campaigns every business owner needs [36:20] Starting a list How do you grow a list from nothing? Listen as James and Dean share what you need to do to make people want to hear from you. Learn how to establish credibility in your relationship with people. Once you have a list See your list as an investment. Now that you have it, what is your ultimate end goal? Hear how to develop a consistent communication strategy, and how it can build your business. Warming up an old list James explains why it’s absolutely vital to revive a cold list. He shares concrete advice for what to say and how to say it to get those leads warmed back up. Plus, you can check out his resource for stoking the fire. Resources & People Mentioned - Subscriber Reviver: https://subscriberreviver.com/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Site: www.jamespfriel.com - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow
Most of us are going through turbulent times and working on major pivots in our businesses. If you’re in the same boat, this show is a must-listen. Dane Maxwell started with $123 in his pocket, and now he’s a multi-millionaire, author of the hit book Start from Zero, and serial entrepreneur teaching people how to start a business from scratch. How did he do it? He joins James and Dean in this episode to share his advice on building lucrative businesses over and over again -- even when times are tough. Find out his secrets to making equity every day, including what not to do when starting from zero. “Clarity crushes neediness.” – Dane Maxwell Outline of This Episode - [03:05] Learn how Dane started from zero - [11:44] What do people get wrong when starting out? - [16:14] Step 1 of Dane’s “Learning Adventures” - [21:15] How to build equity - [23:41] What is Dane’s “Holy Grail” of business? - [28:15] The 6 steps you need to start a lucrative business What did Dane do right? Dane began by “flipping”, or buying and reselling, websites. Though he got taken advantage of, he was naïve enough to think that he could succeed. There’s a certain optimism that’s needed to successfully build a business. But first? Ask people what their problems are—and really listen. Passive and Equity Income Dane made the decision not to do anything that exchanged time for money unless he was learning something. Too many people start by doing a lot, rather than ruthlessly focusing on what they want to do. That laser focus is clarity, and it will help you start from zero. Crush Internal Arrogance Entrepreneurs are not experts; they hire experts. With clarity, know what you want to do and you’ll be surprised to find how much money you make! Dane shares the first 3 of the 7 “Learning Adventures” from his book, as well as the 6 steps any entrepreneur needs to start lucrative businesses over and over again…no matter how turbulent the times. Resources and People Mentioned - “The Road Less Stupid” by Keith J. Cunningham: https://keystothevault.com/the-road-less-stupid-advice-from-the-chairman-of-the-board/ - Start From Zero: https://www.startfromzero.com/ - Facebook: https://www.facebook.com/groups/startfromzerobuildyourbusiness/ - Dane’s music on Facebook: https://www.facebook.com/DaneMaxwell/ - Instagram: https://www.instagram.com/danemaxwellmusic/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean! Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Today's topic can earn you a lot of money, but hardly anyone talks about it. James and Dean welcome Mike Schmidt and AJ Rivera of Anchor Wave, who will share the secrets of a "shadow sales funnel." You can capture all the traffic that's generated in the wake of your active sales funnel to make even more money. What happens when people do a Google search for your name? Are there things from your past that come up which will hurt your business? The solution is to build a funnel hub so that you control all those searches. A funnel hub will catch anybody that's searching for you and direct them where you want them to go. A funnel hub works by helping you push potential clients past the trust tipping point. Potential clients will overcome skepticism so that you can convert opportunities into more sales. "People want to buy from people they admire and have the success they want." – Mike Schmidt and AJ Rivera Outline of This Episode - [05:51] Learn what a shadow sales funnel is and how it can help you - [10:04] Seal in the cracks between your online sites - [12:49] How a funnel hub can push your clients past the trust tipping point - [17:37] Steps you can take right now to build a funnel hub - [20:24] What are the key elements of a funnel hub? What a funnel hub is, and how it can make you more money A passive sales funnel is what happens when people hear about you and want to know more. A funnel hub takes those searches and pushes them back into your funnel. It's a way to connect all the things you're trying to do to all the people who want to know who you are. Building a funnel hub will catch anybody who's searching for you and direct them to your sales funnels. How to get your customers past the trust tipping point The trust tipping point is where you convert skeptics into clients. You need to convince people of what you do and why so that they will overcome their skepticism and become clients. A funnel hub gives people the secondary validation they need to become clients. It's more elegant than a landing page because it's more purpose-driven. Take control of the results that pop up when people search for you and direct them to your sales funnels. The difference between a landing page and a funnel hub A landing page is like a brochure, but you need a funnel hub to link all your online properties. Share your dream, your drive, your manifesto on your funnel hub so that potential clients will trust you. By doing this, you create transparency and trust. People will know who you are, including your hero's journey and lifestyle. By giving them this evidence, you help people overcome the trust tipping point. Creating a funnel hub gives people the validation they need, and makes you the money you're missing. Resources & People Mentioned - Funnelhub.com - Anchorwave.com - Agencycoach.com Examples of funnel hubs - Marketingsecrets.com - Garretjwhite.com - Bryandulaney.com Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean! Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Where is the crest of the wave for entrepreneurs in all this waiting? Stephen Somers, co-founder of Marketplace Superheroes, chimes in for this interview with James and Dean to discuss how e-commerce and online service businesses are set for a quantum leap. Stephen co-founded an online education and services company that helps people learn to sell their own products globally via Amazon, completely from scratch. With over $12 million in products sold on Amazon, Stephen and his business partner Robert also grew an 8-figure coaching and training business aimed at helping people learn to start up a successful side hustle, even with minimal cash and experience. “When this started, I heard Russell (Brunson) say, ‘Now’s the time you have to be there for your audience.’ So I doubled down on streaming, and let people ask me ANYTHING about business, money, side hustles … anything you want.” – Stephen Somers Outline of This Episode - [05:40] The coming wave of small, online service businesses and an e-commerce boom - [16:05] Stephen’s competitive angle and mindset for creating a successful Amazon business - [23:12] The gold mine waiting on the entrepreneur who knows how to leverage online traffic - [25:45] Amazon’s incredible, credibility-boosting inventory decisions in the age of COVID-19 - [27:09] The gift that keeps giving – the quarantine’s positioning opportunity for entrepreneurs Amazing and unusual places to plant seeds on Amazon Don’t get greedy, and don’t get fooled by the latest trends where millions of people are trying to get in to compete for precious dollars. Stephen counsels clients to start their e-commerce side hustles with extensive research for products that have potential and an existing record of searchability. The path to success doesn’t lie where you think it does – learn the secrets of “farming” a living from multiple income streams. Online traffic’s potency to explode your side hustle growth How Stephen’s new side hustle of golf themed t-shirts led to a GOLDEN discovery – the price of online traffic is falling, and it remains the most powerful tool for automating orders and cashing in on the shuttered, blindsided terrestrial market. With fewer competitors than EVER, e-commerce side hustles and small, internet-based service companies for local communities are poised for a boom like no other. The biggest mistake you can make during the COVID-19 quarantine James, Dean and Stephen rap about the unique ripeness of the time for capturing your audience’s ATTENTION, which was almost impossible to do pre-COVID. Following an inspiring line from Russell Brunson, Stephen got on Zoom and began inviting anyone, client or otherwise, to ask him questions about business, success and growth. If ever there was a time for businesses to be generous, flexible and patient, we are riding that wave! Resources & People Mentioned - Marketplace Superheroes https://marketplacesuperheroes.com/ - Side Hustle Heroes https://sidehustleheroes.com/ - Side Hustle Heroes on Facebook https://www.facebook.com/groups/sidehustleheroes/ - Stephen Somers on InstaGram https://instagram.com/stephenjsomers Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
One of the best times to build an online business community is during a period of uncertainty. In this episode, James and Dean talk about the advantage of getting out in front of your tribe, with as much power-packed content as you can make, during the ongoing coronavirus quarantine. Groups are launched and abandoned on social media every day. They start up with hopes of something new and different, but the people leading them often get sidetracked seeking applause or engagement for posts that aren’t much help or use to the members. James launched the BulletProof Business group on Facebook, a platform where he’d previously not been active. It began to grow very quickly. In this discussion with Dean, you’ll zoom out to 30,000 feet to get a firm grip on the right attitude, intentions and some practical steps for creating YOUR highly engaged, profitable online community. The energy and intention you need to bring should always be, “How can I create a community of people who need my services?” – James Friel Outline of This Episode - [07:55] Community, leadership and direction over isolation and confusion - [18:30] Mindset, sales, marketing, team, operations, systems … your BulletProof survival kit - [21:30] The top 3 counterintuitive strategies of an online group in the age of COVID-19 - [28:28] The power of celebrating wins together – why they ratchet up engagement - [32:25] How engaging with your tribe totally sets you apart from the pack The top 3 strategies you wouldn’t think to use to get massive group engagement James started BulletProof Business with high-level knowledge to deploy, at a brisk pace. But he found that quarantines increase attendance for Facebook Live videos, even if they’re spur-of-the-moment and unannounced. He also flipped the script on chasing engagement, focusing only on what he can give that adds the most value to people. By violating every rule of direct response marketing, James’ group is both monetized and full of energy – even though he had no intention of making money or becoming a social media celebrity. The strength of the pack is in the “wins” From a mompreneur’s success getting her kids to bathe to an executive closing a $300k deal, winning is even more important during times of turmoil. When BulletProof Business does “Wins on Friday,” the comments section goes nuclear, and “your” economy becomes separate from “the” economy. Psychologically, this helps people keep their attention focused where it belongs – and OFF the daily news soap opera and rumor mill. Why we need to talk You just can’t outspend someone who is generous with their time, or make up the ground with paid advertising. James intentionally engages business owners and entrepreneurs in his group, and easily sidesteps the question of what makes him different from other thought leaders and experts. During a term of isolation and restriction, engagement is easily our most powerful asset as entrepreneurs. Resources & People Mentioned - BulletProof Business with James P. Friel on Facebook: https://www.facebook.com/groups/1107362546297055/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Were you ever that person in high school that was just terrible at volleyball? Do you miss being a kid and playing four square at recess? Do you love going to the beach, but feel left out when you can't play beach volleyball? There is now a solution to that predicament: CROSSNET! It is a new game developed to solve all three problems. Today’s guest is the co-founder of CROSSNET, the world’s first four-way volleyball game. Chris Meade moved to Miami in 2017 to start the business with his brother and a childhood friend. Now, CROSSNET has swamped the market and is being distributed by retail giants like Walmart and Target. Chris joins James and Dean as they go over the progression of how an idea turned into a million-dollar company. They discuss tips for running a business, why it’s important to be patient and frugal, and so much more! We don’t surrender cash unless it’s going to bring us back money. If I spend $10, I better be getting $11 back. That’s been our whole mindset since we’ve started the company. - Chris Meade Outline of This Episode - [03:49] CROSSNET, from idea to business - [09:26] The negotiation between the company and retailers - [15:27] The biggest challenge in owning the business - [17:40] Future plans for CROSSNET and the company - [20:29] What made Chris and his partners decide that the idea was worth it The inception of CROSSNET CROSSNET is a four-way volleyball game that merges traditional volleyball with the game four square. It divides the court into four quadrants, rather than in half. The rules combine traditional four square and volleyball elements in a competitive game. They started out advertising by going to the beach and playing the game every day until people caught on and got interested. Three years later, CROSSNET is now available at Walmart, Target, DICKS, Academy Sports, Amazon, and 20 other retailers. The biggest challenge of owning a business For Chris and his partners, the biggest challenge they faced was during the early days of the business. In their first year, the company only made $80,000. They did not make any profit from the money and all of it went back to the company. Chris mentions that they had to be super patient for the first year and a half before seeing any return on their investment. It may have taken them a longer time than what people would normally refer to as an “overnight success”. It took them two years of steady work before they paid themselves. Chris and his friends knew that they had the skill sets to bring in cash while their company was still starting out. So even if they thought about getting a bank loan to scale faster, they depended on their diligence to keep them afloat. How do you decide if an idea is worth the effort or not? Chris mentions that in deciding whether an idea is viable, it all comes down to numbers. He specifically talks about the conversion metrics paired with how much money it costs to get customers to the site when ads are run. It’s all about your growth strategy. If there is positive growth, then that is something you would want to continue working on even if there isn’t a sale made every day. On the other hand, if you are on a sale plateau for too long, then that becomes an issue. You can either pivot your marketing strategy or put a little more effort into it, but if there is no more effort to be put in, then that can be your cue to stop. Resources & People Mentioned - Chris on LinkedIn: https://www.linkedin.com/in/cjmeade - CROSSNET'S Website: https://www.crossnetgame.com/ - CROSSNET on Instagram: https://www.instagram.com/crossnetgame/ - CROSSNET on Facebook: https://www.facebook.com/crossnetgame - CROSSNET on Twitter: https://twitter.com/crossnetgame - CROSSNET on YouTube: https://www.youtube.com/channel/UC3_8Rgawrlg_YTqqN2rrsQw Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Most of us are almost a month into being on lockdown because of the pandemic. Like most situations, things have to get worse before they can get good again. Even Dean wasn’t an exception to the virus; he was deemed to have been positive and was quarantined for ten days before coming back to the show. In today’s episode, James and Dean chat about how you can create opportunity out of a crisis. They share a four-step framework that you can take and apply in whatever business you are in right now. This process is applicable in any situation to help you figure out how to move forward. James also emphasizes that the way you can dramatically accelerate the growth of your business is when you see the opportunity in a crisis, you go through it, and figure out your way. Opportunity is everywhere, but you are going to have to go and catch it. How do you evolve with this situation? You adapt to the change. – James P. Friel Outline of This Episode - [08:00] Opportunity is everywhere but you have to go and catch it - [11:31] The importance of evaluating where you are during a crisis - [13:34] Why you should stabilize your business - [21:52] Optimizing is your opportunity to unleash creativity - [29:40] The difference between optimization and disruption Why you should stabilize to the best extent that you can In times of a crisis, as a business owner, you cannot expect that things will be figured out for you. You have to make sure that you are not bleeding cash. Hence, you need to stabilize things yourself. The best way to approach it is by making a fast decision after you are done running different scenarios. You have to check the resources that are required to support your current level of income. It may either mean that you have to pivot your offers or let go of some employees, vendors, or contractors. How to unleash your creativity through optimizing opportunities Optimizing opportunities is when you add more value to your existing marketplace by giving out interesting offers or presenting more ways of helping people. If you feel stuck and don't know how to pivot, the best way to get out of a rut is to have conversations with other like-minded people. One of the things that is critical in optimizing is to understand that things can fall into one of three places - good, better or best. During a crisis, your ideal version of what should be out there should not prevent you from letting out something good that can meet people’s needs. The difference between optimization and disruption Optimization is when you improve or pivot the things that you already have. On the other hand, disruption is saying how you can go after a big player in the market who is having some challenges, and how you can come in on the low end to do something there. How you can serve a new market of people that are not able to get access to the things that the bigger businesses are unable to provide. The opportunity to capture a large amount of market share is available right now. Once you’ve gone through the first three steps, it would be smart to look at the marketplace and look for opportunities for disruption. Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow
Most businesses are currently constrained and are resorting to online interactions due to the pandemic. In today’s episode, James and Dean talk about how you can grow your business and have great relationships with your customers amid the crisis and challenging circumstances. Today’s guest is the founder of BombTech Golf, an e-commerce store with over $17 million sold online since 2012, Tyler “Sully” Sullivan. He believes that the best way to run a profitable e-commerce business is to have real conversations with customers and potential customers at scale. In addition to Bombtech, Sully also runs eCom Growers, which is a Gold Certified Klaviyo Agency. In this episode, they discuss how to appropriately use one’s email list to create lasting relationships with customers, drive revenue, and scale the business. They also give out tips on how you can make your email replies more natural and personal. As long as people are engaging, you are doing something right. – Tyler Sullivan Outline of This Episode - [05:35] How to engage in conversations with your customers while building your business - [08:46] Reasons why entrepreneurs have a disconnect with their consumers - [13:50] Two ways of using your email to scale your business - [25:03] The tool for managing your email replies - [34:01] Why your email list and customer list are the biggest assets you can have Two-step process for getting your clients engaged in your business When Sully was still setting his business up, he had a process for getting his clients involved in the business so that he could serve them better. His first method was to document everything he was doing. Documenting your development allows you to look back and see what you can improve on. The second step was to ask his clientele genuine questions he wanted the answers to. You can ask them what they want to see in your product or business. Why there is a disconnect between entrepreneurs and their customers There are two main reasons why entrepreneurs have a disconnect with their patrons. The first reason is that entrepreneurs do not ask genuine questions. If you are not inquiring about what they want to see from your products or business, your company will suffer. The second reason is that people tend to forget that email is a two-way means of communication. Entrepreneurs focus on using email to drive revenue alone. When you create a conversation with your customers, you make them feel that they are part of the process, creating a long-term relationship with them. The importance of nurturing your client and email lists According to Sully, any e-commerce brand’s biggest assets are their email and customer lists. When the entrepreneur doesn’t nurture those lists, and they come out with a new product, it will not convert. People won’t have the same sense of loyalty to your brand. Plus, if social media went away or if Facebook Ads became too expensive to use, you can still exist and get traffic by using your email list. Never forget that through email, you can communicate with your consumers, and at the same time, drive revenue. Resources & People Mentioned - BombTech Golf’s Website: https://www.bombtechgolf.com/ - BombTech Golf on Facebook: https://www.facebook.com/BombTechGolf/ - EcomGrower’s Website: http://www.ecomgrowers.com/ - EcomGrower on Facebook: https://www.facebook.com/ecomgrowers/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Are you thinking of starting your own business but don’t know where to start? Are you interested in the idea of working for yourself, but you’re unsure of the whole concept? Do you think it would be more beneficial if you team up with someone else? For those who are eager to learn how to start a business, today’s episode is tailored just for you. Today’s guest is an expert on business valuation, value improvement, deal structuring, and financial understanding, to name a few. Aryeh Sheinbein is the founder of Results Advisory, which is a results-driven digital marketing agency that helps businesses build their digital marketing strategy. He joins James and Dean as they discuss how the foundation of a business should be built, the importance of knowing the difference between a joint venture and a partnership, and why it is fundamental to set up your business with a systemized process. Tune in to learn more about how you can maximize your opportunities and grow as an entrepreneur. In terms of structure, people just need to start realizing that there is no hard and fast rule that says, ‘It has to look like this’. Otherwise, it’ll never happen. - Aryeh Sheinbein Outline of This Episode - [03:51] Where entrepreneurs go wrong when they are putting deals together - [09:53] The distinction between building a business and building a cash flow stream - [13:35] The differences concerning a partnership and a joint venture - [18:32] How typical licensing works - [27:38] Revenue sharing and how to structure your business Common mistakes that entrepreneurs make when starting a business When entrepreneurs are just starting out, they are less concerned with the nitty-gritty details of the business. The trouble comes from a place where the details, like legalities, are left out of the picture. Setting up the legal side of your business is important so that, when things go wrong, you don’t end up broke and back at square one. Another mistake is when people don’t do enough evaluation on the people they work with. Not doing your due diligence on getting to know your potential partners, workmates, or employees is a setback waiting to happen. Entrepreneurs need to see if the people they are going to work with fit the right position and not hastily team up for a business deal just because they have the same ideas about a prospective business. The difference between building a business and building a cash flow stream The main point that differentiates the two is centered on whether you are planning to exit the business on any level. When you are setting the business up to where you can sell it, that end will deem that you are building a business. On the other hand, if it’s going to be a constant hustle wherein the business cannot run without your presence, then that will lead you to a cash flow stream. In the early stages of a business, it will always need more involvement for it to progress. But if your venture is not set up with a process where, in the long run, it can run on its own, you are building a cash flow stream. Are you starting a partnership or a joint venture? These terms mean different things depending on the business level. In the entrepreneurial world, a joint venture is considered as a glorified affiliate relationship where one party has a product to sell, and the other has something of value to the audience. One brings the content, while the other brings the audience. In contrast, a partnership is where two people do complementary things that will build the business. It becomes a collaboration of activities, efforts, disciplines, and the like. Resources & People Mentioned - Aryeh Sheinbein’s Website: https://resultsdrivenadvisory.com/ - Aryeh on Instagram: https://www.instagram.com/aryehthebusinessman - Aryeh on Facebook: https://www.facebook.com/aryehsheinbein.public/ - Aryeh on Twitter: https://twitter.com/aryehsheinbein - Aryeh on LinkedIn: https://www.linkedin.com/in/aryehsheinbein - Check out his Podcast: https://insidethelionsdenpodcast.com/ - FREE Book - The Iceberg Effect: https://www.icebergeffect.com/free - For Deal Structuring or Consulting with Aryeh: http://www.applytotheden.com/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
If you are an entrepreneur who is currently using Facebook Ads or is planning to use them, this episode is one that you don’t want to miss. In today’s episode, Dean shares his personal experience on how one mistake cost the suspension of his account. He outlines the events that led to the suspension, the steps he took to appeal his case, and how he was able to get his account reactivated. He also gives his takeaway from the experience so you can avoid going through the trouble and not have the same effect on your business. Stay tuned until the end of the episode to hear from James about how you can increase the value of your business. You may not be doing anything wrong at all, but you can still face problems. – Dean Holland Outline of This Episode - [03:45] What happened to Dean’s business - [12:45] The reason why Dean is still using Facebook Ads - [21:03] Getting the sales letter reviewed by a compliance company - [30:45] Takeaways from the whole ordeal - [35:15] Why you should begin with the end in mind Why Dean’s Facebook Ad account got deactivated A couple of days ago, Dean received an email from the Facebook Ads Team informing him that his account has made a violation of its policies, which lead to deactivation of his account. This wasn’t the first time that Dean’s account has gotten suspended because it occurred last December, where it was ruled as a mistake. Although it was never specifically stated which policy was infringed, Dean’s appeals were left on deaf ears, and his entire business management got terminated, preventing him from creating any ads for his business. What the compliance agency recommended Luckily, the employees that were handling Dean’s advertising had contacts with people who deal with compliance concerning written text, and Dean sent out a copy of the sales letter. The recommendation of the compliance agency was to avoid focusing on statements that mentioned either personal attributes or overpromising results. Either of these two instances may have been the cause of the violation. Dean suggests to anyone who uses Facebook Ads to avert from using these kinds of statements to prevent problems. Lesson from the whole experience Dean realized that he was far too dependent on only one channel for a source of new customers. Instead of investing in only one platform, he should not have stopped using other channels. Entrepreneurs should learn how to diversify their traffic sources, create redundancy in the systems that they currently have, and become aware of the climate that they operate in so they can understand the macro picture of things and be able to adjust accordingly to day to day things that may come up. Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Today’s guest has come full circle, from selling Mexican candies to connecting people to entrepreneurs with global resources. He is the founder of the Internet Marketing Party, which hosts insider events where one can discover how to double their business while having a cocktail or two. David Gonzalez identifies himself as someone who is entrepreneurial. He works best with people who are already established in their niche of business. In today’s episode, David joins James and Dean as they sit down and talk about several tips for establishing connections, strengthening those connections, and using them for the improvement of your own business. Don’t think that you have to be a networker or connector to build relationships, you only have to be nice and complimentary. - David Gonzalez Outline of This Episode - [04:26] Establishing the difference between a true entrepreneur and being entrepreneurial - [11:37] How David became a super-connector - [21:57] The things that people get wrong when it comes to creating business relationships - [25:51] The first step in forming a relationship - [27:20] David’s FORD method for making connections How David made a career out of connecting people After a lot of self-reflection, David believes that he is entrepreneurial and not a true entrepreneur. Knowing that he is good at making connections, he made a company that focuses on people getting connected with the right resources for them to double their business. He started out making connections with people he didn’t need or want anything from. He then partnered with an integrator that was able to help him out by giving in-depth information about operations. Two big mistakes that people make when trying to create a business relationship The top two errors that most entrepreneurs make when they try to establish a relationship are understanding and curation. What business people need to recognize is that one should understand their audience. It is vital to know people’s interests, what drives them, and how they are wired. Also, it is necessary to talk about their interests or to connect them with the right people to further such pursuits. Why it’s important to have a genuine curiosity about the people you’re interested in If you want to start a relationship, do not ask them what they do. Instead, ask them through the FORD method where questions revolve around Family, Occupation, Recreation, and Dreams. David shares that he uses a particular framework to determine whether there’s good chemistry between him and the person he wants to create a relationship with. And if there’s no chemistry, he considers whether they’re a good match for someone in his network. Resources & People Mentioned - David Gonzalez’s Website: https://internetmarketingparty.com/ - Internet Marketing Party on Facebook: https://www.facebook.com/InternetMarketingParty/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Today’s guest started his first tech company at the early age of 18. Joining James and Dean is Bill Bice, the CEO of Boomtime and Zebraworks. Bill was able to build an eight-figure business that became the market leader in the corporate legal industry. This venture led to an acquisition by Thomson Reuters, where he joined the management team of a $2B business. A programmer at heart, Bill tackled the problem of how one can create great marketing consistently. Thus, he created Boomtime by following the data and understanding what really works. Since then, Bill has founded and invested in 27 companies, always seeing the same correlation: the better you are at marketing, the more significant the success. In this episode, Bill shares the best marketing strategies to drive referrals to your business through word of mouth, the importance of effective marketing, and the impact of creating a great marketing foundation. Plus, Bill also goes over common mistakes that entrepreneurs are unaware of that lead to the downfall of their businesses. Before you spend a dollar on any form of paid advertising, you need to build the marketing foundation. – Bill Bice Outline of This Episode - [06:58] What brought Bill back to startups and entrepreneurship - [09:15] Why effective marketing is one of the biggest driving forces in any business - [15:10] The three core goals of creating a marketing foundation - [17:26] Two huge mistakes that businesses make - [21:12] Understanding the concept of amplifying the word of mouth to drive more referrals Marketing is a crucial part of any business Any entrepreneur knows that the presentation and promotion of his business are fundamental for it to grow. A determining factor to know if you are good at marketing is to look at the result or the solution you provide to your clients’ problems. One should be able to demonstrate that there is a return of investment as well. The most powerful thing about marketing is referrals. Considered a social currency, referrals are key to a business’s growth and expansion because you cannot possibly expect your business to develop without getting new and more clients. How to create a strong marketing foundation Equipped with over 30 years of knowledge and experience, Bill shares three core goals for any businessman to address in order to create a strong marketing foundation. He emphasizes the idea that you must be familiar with these goals to avoid making random acts of marketing, which causes inconsistency. These goals concentrate on creating and capturing leads, producing referrals, building market automation, and staying on top of your audience. Three channels that you can focus on to amplify referrals Driving referrals to your business is vital to keep the trade in existence. The most well-known concept in driving referrals is through word of mouth. When people give positive reviews about a certain business, more and more people will become interested, and this leads to the widening of an establishment’s audience. Utilizing the advancements of the internet, these three channels optimize the expansion of a business’s audience. This strategy in driving more referrals to your business is a must-know. Resources & People Mentioned - Bill Bice’s Website: https://www.boomtime.com/ - Bill Bice on LinkedIn: https://www.linkedin.com/in/billbice - Bill Bice on Facebook: https://www.facebook.com/bill.bice - Bill Bice on Twitter: https://twitter.com/billbice - Check out his Podcast: https://boomtime.podbean.com/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Site: https://jamespfriel.com/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Are you having a difficult time finding the right customers? Do you end up selling to the wrong crowd? Today’s guest offers a new tip for all entrepreneurs so you can start getting that return on your investment of time. From only having $600 in his bank account to generating over $100 million in sales in 9 years, Rylee Meek has turned dinner seminar marketing into a science. He is the founder and CEO of the Social Dynamic Selling System. After he was introduced to a new concept of selling, he perfected his model and is now sharing his knowledge to help you reach your revenue goals. In today’s episode, Rylee shares his remarkable breakthrough from sleeping on his sister’s couch after an investment went south to making $2.1 million in sales within six months. He explains how a dinner seminar is one way to attract potential clients where you end up with the ones best fit for your business. Money isn’t everything until you don’t have enough of it, then it becomes everything and it consumes you. – Rylee Meek Outline of This Episode - [03:09] The event that changed his life - [06:36] A different concept of selling to customers - [14:21] Why conducting dinner seminars is effective in closing clients - [19:58] What happens during a dinner seminar - [26:00] Benchmark conversion rates from the dinner seminar Why it is strategic to host a dinner seminar Rylee mentions the corndog analogy, where you fish using corn dogs. Corn dogs cannot sustain a fish in the wild, but when you put a corn dog on the hook, the fish will still eat it. Once you’ve gotten the fish, that is when you develop the fish and nurture it. With this analogy, getting as many people as possible in one dinner seminar is the key. After you have presented your product or service, you can weed out and catch the right clients that will be the best fit. What transpires during a dinner seminar What happens during the dinner seminar depends on the goal of the one conducting it. There might be presentations, PowerPoints, and videos shown. You take your guests on an emotional journey where you can solve their problems. You build rapport as people start coming in, get a presentation going after the dinner has been ordered, and end the dinner with a question and answer portion. You have to let your personality shine through during the seminar to attract the right people. Conversion rates of guests becoming clients The conversion rate between the percentage of people invited to the percentage of deals closed after the event varies upon the product or service being offered. The numbers will always fluctuate, but you just have to trust the process. If the product or service targets individual needs, then that would lead to a higher percentage of closed deals in comparison to where the market is for families considering that some guests attend the seminar as couples. Resources & People Mentioned - Rylee Meek’s Website: http://socialdynamicselling.com/ - Rylee Meek’s Personal Website: http://workwithrylee.com/ - Rylee Meek on Facebook: https://www.facebook.com/TheRyleeMeek/ - Rylee Meek on Twitter: https://twitter.com/ryleemeek - Check out his Book: https://www.amazon.com/Food-Thought-Marketing-Business-Possible/dp/1723873810 Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: https://jamespfriel.com/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
With over forty years of experience as an entrepreneur, Bill Cates can tick off the boxes for having started, built, and sold two successful book publishing companies. He has devoted the last twenty-five years to the art and science of relationship marketing. In today’s episode, Bill joins James and Dean to explain how he creates exponential business growth through radical relevance. He shares how entrepreneurs can create magnetic value propositions for their clientele and discusses the strategies that entrepreneurs should take note of. These tactics include figuring out your niche, focusing on a specific market, and learning how to approach customers in a way that displays empathy for their situation. Get your pen and paper ready because Bill digs deep. If you’re an entrepreneur struggling to get or keep clients, you don’t want to miss any of these gems. The only differences that matter, matter. – Bill Cates Outline of This Episode - [05:05] What is radical relevance? - [08:45] How you can create value proposition - [18:50] The upside of zeroing in on a specific type of clientele - [22:47] The different ways to reach out to your clients - [29:09] How to use the billboard test The two main challenges that entrepreneurs face Getting the word out about your business can be quite a challenging feat, especially when businesses open simultaneously with almost the same products or services. Sometimes trades get overshadowed by newer industries, and that can frustrate entrepreneurs. Bill discusses the two major challenges that businesses face today. With all the possibilities that come with the internet, some entrepreneurs don’t know how to take advantage of all the resources at their fingertips to get their businesses off the ground. Most people get overwhelmed and find themselves stuck doing what they’ve always known instead of adapting to the new changes. How to create value proposition For a business owner, the value you provide the moment you meet someone is crucial. Most entrepreneurs have no real target market and typically end up doing shotgun marketing which results in no customers. You have to taper the focus in on the target market in order for you to know your value proposition. The narrower, the better as long as certain criteria is met so that you can find the right fit client. Once you have figured out your target market, you can then continue communicating your value to attract the right people for your business. The tactical side of reaching out to clients Once you have decided on your target market, the next move is to know how to reach out to your potential clients. Bill emphasizes that it is pertinent to differentiate yourself from the competition without talking bad about others. He also highlights the importance of doing research about your clients before reaching out to them. Whether it be cold or warm research, once you know a little more about your market, you have a more in-depth context of who they are, which leads to more personalized connections. Resources & People Mentioned - Bill Cates’ Website: https://referralcoach.com/ - Bill Cates on Facebook: https://www.facebook.com/ReferralCoach/ - Bill Cates on Twitter: https://twitter.com/Bill_Cates - Check out his book, Radical Relevance: https://referralcoach.mykajabi.com/radical-relevance - Check out his Free Guide: http://www.exponentialgrowthguide.com/ - Check out Biz Dev Done Right by Caryn Kopp and Carl Gould: https://www.amazon.com/Biz-Dev-Done-Right-Demystifying/dp/1599326795 Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: https://jamespfriel.com/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Search engine optimization is a methodology used to increase traffic to a website by obtaining high-ranking placement in search results pages. But all of the tools and strategies for SEO can be overwhelming to beginners. Today’s guest, John McAlpin, is the SEO Director at Cardinal Digital Marketing and writes for Search Engine Journal about strategies, concepts, and insights regarding search engine optimization and digital marketing. John joins James and Dean as they discuss the ins and outs of search engine optimization. From creating traffic, tracking the traffic and how to start using SEO, John shares his vast knowledge about how a business can use SEO as a cost-effective way of digital marketing -- even if you’re a beginner. See what your competitors are putting and then match it and do one more. Leave no room for them to close that competitive content gap. - John McAlpin Outline of This Episode - [05:50] Short-term gains – link building - [09:04] Three ways to track traffic - [14:22] Page speed affects the traffic - [18:22] Two tips to drive customers through a funnel - [30:03] Where to begin with SEO Three ways to track traffic John mentions three ways a business can track the number of visitors a page or website receives. One is through referral traffic, second is through link building and the third is through Domain Authority developed by Moz. The first way is when one goes into Google Analytics and tracks the traffic from there, while Domain Authority has its own algorithm where it compares quality over quantity and it will give you an impression on how Google might view a business link profile. How to drive customers through a funnel The idea of a funnel is to create the journey for a customer that will eventually lead to a purchase of either a product or service being sold by the business. But how can businesses design their funnel to make that a success? John reveals a couple of ways to do so. One is focused on long-form content where the website must have on-page quick links. This helps people find and get the information they need. Where to begin with SEO If you are fairly new to the e-commerce setting and you’re still wondering how to go about using SEO, John shares how you can accomplish it. You can either do it in-house or go through an agency. They will be the ones to handle all that is needed to be done to optimize your website, manage the operations, and make sure that things are running smoothly. Resources & People Mentioned - John McAlpin’s Website: https://www.cardinaldigitalmarketing.com/about/ - John McAlpin’s latest article: https://www.searchenginejournal.com/citations-local-seo-guide/347380/?ver=347380X2 - John McAlpin on Twitter: https://twitter.com/seocounseling - John McAlpin’s Company: https://www.cardinaldigitalmarketing.com/about/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: https://jamespfriel.com/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Have you ever seen something at a store, thought about buying it, but ended up leaving with nothing? There are a few factors that come into play when we’re making purchasing decisions. For example, we might not buy if the salesperson doesn’t explain the product clearly, or the packaging isn’t appealing enough. Today’s episode is inspired by a meeting with a client who was wondering how to improve customer experiences. Having the idea of what makes people buy your product or service will greatly improve your business. James and Dean both share their knowledge, expertise, and tips on how you can improve your customers’ experiences and get on the road to success. You won’t just have items flying off your shelves, but you’ll be able to retain customers and keep them coming back for more. Stop being afraid of talking with your customers. You’re in a relationship with them where they’re paying you money in exchange for value. Find out what they value. – James P. Friel Outline of This Episode - [03:47] How to deliberately create a customer experience - [08:50] Why the whole experience matters - [11:25] What is customer journey mapping? - [21:46] How to stand out from all the other businesses - [27:22] Dean’s tips to getting customers hooked Why you should create a great customer experience Customer experience is the result of the interaction a customer has with a business or brand. It is always present whether a customer purchases an item or not. Sometimes, it may not be deliberate. It’s important to be deliberate and intentional when it matters most. The way to plan deliberate experiences is to show that you care about your customers and establish an experience that surprises and pleases them. The more value that you add during your delivery, the more likely people are going to repurchase and recommend you to others. What is customer journey mapping? There is a 3 step-journey that a customer goes through when interacting with a business. It is a process, starting from when they decide to choose to buy from you, the actual purchase, and thereafter the consumption of the item or service. James shares his training video on how to properly map your customer journey and how you can effectively implement it in your business. The importance of talking to your customers Having conversations with your customers will not only lead you to create rapport with them, but it also gives you the advantage of knowing what they like and want. When you talk with them, you find out what they value. Once you know what they value, it will be easier for you to improve your business and stand out among the other businesses that might be similar. Resources Mentioned - Customer Journey Mapping - https://jpfriel.wistia.com/medias/x09zkot52y Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: https://jamespfriel.com/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
For a while now, listeners have been asking James and Dean for updates on what they’ve been up to. Most of the time, they have guests who discuss their businesses. In this episode, your hosts share more about their own companies and what they’re doing when they aren’t recording the show. E-commerce has become a prevalent option for consumers, and the industry is still growing. People don’t need to leave the comfort of their homes when they want to purchase things, whether they’re shopping for themselves, their households, or even for gifts. Today, James and Dean tell you more about their e-commerce businesses and what they’ve learned through the years. They drop some business tips and strategies that you don’t want to miss. Use a funnel to acquire customers, use a store for repeat purchasers. - Dean Holland Outline of This Episode - [05:37] One of the fundamental things for your business to be successful - [09:47] A customer’s buying psychology - [14:33] The difference between using funnels and an online store for e-commerce - [20:32] The connection between a comfortable environment and how much customers are willing to pay for a certain product - [26:01] Having an order bump as an added option for customers Difference between using a funnel and a store As explained by Neil Patel, a funnel is the set of steps a visitor needs to go through before they can purchase a product. On the other hand, an online store is where customers go to so that they can acquire things they want or need. When businesses drive their customer traffic directly to their store, their conversion rate is lower as compared to when they drive them to a funnel. This is because when potential customers go through a funnel, they have time to learn about the product and decide whether they want to purchase. Why it is important to create a comfortable environment for your online customers People have different reactions to all sorts of situations. When it comes to buying things online, especially with all the uncertainties of online purchasing, people might hesitate in clicking that “purchase” button. Some customers would rather pay more when buying from a trusted or well-known website compared to an unknown one. That’s why businesses must ensure that their website is a secure place for customers to feel comfortable enough to let go of their money. What is an order bump and why should you have one? Most people who are accustomed to online purchasing will sometimes notice upon check out that there are additional product options that they can add to their order. These additional options are called order bumps. A great way for businesses to earn more is to offer order bumps to customers. As long as you can think of items that can be used as an add-on to the customer’s purchase, and those items add real value without costing you a fortune, you can create a successful order bump. Resources Mentioned - https://www.roseclubformen.com/ - https://worldsbestroses.com/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: https://jamespfriel.com/ - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Meditation is a practice where one uses a method to train attention and awareness in one’s self to achieve a mentally clear and emotionally calm and stable condition. Successful people like Oprah Winfrey and Ray Dalio, among others, have been known to practice meditation and can create amazing results in their business and own lives. In today’s episode, James and Dean talk about their own experiences in trying their hand at meditation. Dean has a less fascinating encounter with mediation compared to James, who has been putting meditation into practice for over eight years now. Tune in to learn more about how meditation can be useful in your daily life, relieve you from stress and make you a happier individual altogether. Plus, join in on a quick guided meditation led by James towards the end of the episode. It’s not the idea of shutting out your thoughts, it’s the idea of observing your thoughts and then coming back to your center. – James Friel Outline of This Episode - [02:59] Dean’s experience trying out meditation - [10:49] How meditation has helped James and his outlook on life - [13:21] Why focusing your mind on the breathing is key to proper meditation - [18:45] The benefits of meditation - [27:56] James gives a beginner’s guide to meditation Learning to meditate was one of the most impactful things that happened to James in the past decade By the end of 2019, James was asked what things or events that happened to him in the past decade that made a big impact on his life. He answered that learning to meditate was on his top 3 list. Having discovered meditation to be a very useful way of training one’s mind, it became one of the most impactful things that occurred for him. He has been doing it for over 8 years now and it all started when he went to a meditation retreat. The way meditation works Whenever people hear about meditation, there is that misconception of the idea to shut off your mind. But how do you think about nothing? James mentioned that in the retreat, meditation was explained as going to gym for your mind at a higher level. When you go to the gym, you exert effort, recover, and redo the cycle. On the other hand, with meditation, you need to do some effort and bring your focus back. You need to have a centering mechanism and it can be as simple as focusing on your breathing. Why meditation is beneficial for your mind One of the major benefits of meditation is that you start training your mind to be able to observe what's going on around you and still remain centered. You are no longer bothered by all the fuss and distractions that may divert your focus from your goals. Another benefit is that you can feel happy for really no good reason. When you don’t feel all that stress from life and work, you just start to feel happier. Because of meditation, you can create a gap between stimulus and response and from this, you are less stressed. Resources & People Mentioned - Steven Covey: https://www.famousauthors.org/stephen-r-covey - The Art of Ascension: https://www.theishayafoundation.org/who-are-the-ishayas.html Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Do you have ideas that you think would make a great start-up business, or are you already in the early stages but still unsure of how to go about it? Today’s guest, Brian Gill, will give you a few pointers on how you can set yourself up for success. Brian is the founder and CEO of Gillware Inc., and for the past 15 years, his company has helped over 100,000 consumers and companies in resolving data-related disasters. For the last 3 years, Gillware has been primarily focused on assisting companies with their out of network breach and ransomware incidents. In this episode, Brian shares his expertise on positioning yourself for growth, ransomware, and how businesses can avoid getting hacked. He also gives out his company’s Ransomware Stress Test, which benefits mid-sized businesses. The test walks them through a free questionnaire about the state of their IT and gives out a score and remediation tips. You don’t want to start something that anybody else can do. – Brian Gill Outline of This Episode - [03:10] What start-up entrepreneurs should do to position themselves for growth - [04:56] The process of narrowing ideas in choosing for an angel investment - [08:31] The common theme for the start-ups that became successful - [22:07] Why entrepreneurs should be aware of ransomware - [28:53] How not to get hacked as explained by Brian How to position yourself for growth As a seasoned tech CEO and board member that has co-founded 5 successful companies since 2004, Brian is experienced with early-stage fundraising, digital marketing, leading software teams, and project leadership. His advice for start-up entrepreneurs is to bootstrap as far as they can. This is to make sure that they have a large valuation and should take more money than they think they will need. You should not get stuck on a fundraising cycle. There should be a minimum of six months for a fundraiser to have any effect. The angel investing community Angel investors are typically individuals who have spare cash available and are looking for a higher rate of return than would be given by more traditional investments. In choosing which business to invest in, the community gathers during a pitch and decides if that idea is worth investing in. When at least 2/3 of the group think that the idea is good, then it is worth investing. What is Ransomware and how can it be avoided? Ransomware is an emerging form of malware that locks the user out of their files or their device, then demands an anonymous online payment to restore access. It is growing exponentially and is becoming at least a $6 billion problem for businesses and regular people alike. To avoid getting hacked, one’s user authentication should be complex, and you should never use the same password for everything online. Password vaults like Last Pass are helpful and become the first defense against ransomware. Brian also suggests using U2F, which uses two-factor authentication. Resources & People Mentioned - Brian Gill’s Website - https://www.gillware.com/ - Brian on LinkedIn - https://www.linkedin.com/in/brian-gill-68997a38/ - Take the Ransomware Stress Test - https://rst.gillware.com/ Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Most of us want to be our own bosses so we don’t have to take orders from anyone. Many people try their luck in owning their own business, but only some come out as successful business owners. In today’s episode, Dean and James talk about a certain topic that every business owner should know, especially if they want to grow their business productively. James combines two sets of principles that will set you up for success. By the end of this episode, you will know how you can establish a good and solid foundation for your business and be ready to take on 2020. Outline of This Episode - [03:34] The three ways to grow the topline revenue of business - [06:05] What is an OKR (Objective and Key Results)? - [12:48] Why setting the context of what is to be accomplished is important - [19:35] Different kinds of objectives and ways to grow a business - [26:59] How to get yourself ready for 2020 3 ways to grow your business There may be tons of things that you can do as a business owner to possibly expand and grow your business. J. Abraham has suggested the three core aspects on which a business owner should focus. James points out that these three levers of growth are helpful and essential tools for not only the business owner to know but for his team as well. As a business owner, you have to recognize that you and your team are dedicated to the right areas. Objective and Key Results OKRs create the laser focus that you need to drive your business to get more and growing more. Distinguishing your objective and knowing what the key results are and using them to measure whether the objective was met or not is vital in any business. When you set a goal for you and your business, you normally will come up with a plan on how to achieve that goal. Having an OKR, it will direct all of your time and energy to work towards that target. Combining the core levels of growth and OKRs Once you have established your objectives and key results, you incorporate that in executing the core levels to grow your business. When the two are combined, it creates a more solid foundation of focus, goals, and growth. As you move forward on your journey and as your team grows, setting the context for people to contribute towards the goals becomes more important. It is not necessarily by what they are doing to reach the goal but by how they’re showing up and what they’re thinking about. QUOTE: "EVERYBODY WANTS TO FEEL PURPOSE IN WHAT THEY DO." Resources Mentioned - Measure What Matters: https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221 Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
Have you ever tried selling a product to someone face to face? Almost half the time, that person will most likely buy or at least be interested in whatever you’re trying to sell to him. But with the technology that we have today, most businesses have gone through the automated route and are sending out texts or emails to potential customers. Steve Pacinelli talks about the impact of making and sending videos to your potential clients. He discusses the importance of the making, timing, and overall concept of videos and why it is more advantageous to your business. Steve is a passionate storyteller by nature, who measures his success by helping people reach their potential. He is the chief marketing officer of BombBomb and co-authored a definitive guide to better business communication, Rehumanize Your Business. Quotes: - Stories are the Trojan horse into someone’s highly fortified mind. – Steve Pacinelli - Storytelling is woven into the fabric of the human being. – Steve Pacinelli Outline of This Episode - [04:48] Why Facebook ads did not work in closing sales - [10:33] The shinier something is, the less authentic it feels - [14:51] Why video beats text - [18:47] Different situations where you can send a video - [19:54] The reason why you should get over your fear of making a video - [28:10] Grab the Book at BombBomb When video beats text Steve mentioned that it is harder for people to say no to a smiling face as compared to saying no on a screen. During personal encounters, when people are left to decide, they are more likely inclined to not say no. As opposed to reading an email on their computers or phones which can make the connection a little less particular and will get them to say no easily. When you send a video and your client knows that it was made specifically for them, they recognize the effort. When you take the time to make a personalized video, it shows people that you are putting in the time and energy to reach out and that creates a different impact. Video communication Making videos may be done either for leads that may have gone cold or for other reasons where you would like to establish a connection with a potential client. Videos can be used to relay your message, create trust, and build rapport. If you’re trying to build that trust or create a connection, doing a video will be more effective as compared to sending a text or email. The latter may seem too generic and indifferent while sending a video will give a tailored touch. Getting over your fear of video The primary reason why most people do not make videos is that they hold themselves back. They stress too much on their physical appearance which ultimately holds them back from creating videos. Steve emphasizes that every time you choose not to send a video, you are saying no to a face to face meeting. But you should get over your own fear and look at the situation where you are going to benefit on the other end because the only person that cares what you look like is you. Resources & People Mentioned - Steve Pacinelli’s Website - Steve on Instagram - Steve on Facebook - Steve on Twitter - Check out his Book - Check out his Podcast Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ - Facebook Group: https://www.facebook.com/groups/hustledetox/ - Site: www.jamespfriel.com - Interested in being a guest on the show? Dean Holland: - Blog: www.DeanHolland.com - FB Page: https://www.facebook.com/DeanHollandHQ - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Just The Tips Podcast: - Facebook Page: https://www.facebook.com/justthetipsshow/
On today’s episode of Just the Tips, we welcome a top performance coach who has worked with some of the NBA’s biggest stars, including Kevin Durant, Alan Stein, Jr. But right off the bat, we learned one of the most mind-blowing facts about Alan, his middle name: Alan “The Ballbuster” Stein, Jr. Alan is a world-renowned coach, author and speaker. After a career working with NBA players, he now teaches audiences and clients how to utilize the same strategies in business that elite athletes use to perform at a world-class level. Move over Dean “Bearded Wonder” Holland, the Ballbuster is here. The intersection of love and work Alan took a different path than pretty much any other business coach you know. He started playing basketball when he was a kid, and then played in high school and college. Once that was done, he transitioned to coaching, specifically focusing on performance training (running faster, jumping higher). Alan had a great mentor say to him one time: Find out what you love to do, find out what you’re good at, and work at the intersection of those two. And luckily Alan found that with coaching. Respect the process Alan had friends and colleagues in the corporate world, and began talking with them about the concepts of his training and coaching, and how they could apply off the court. And what he realized is that the mindset of the athlete actually has a lot in common with the mindset of the entrepreneur. You have to respect the process, you have to embrace change, having rituals and routines, and never getting bored with the basics. Alan is a top-notch communicator, and the connections he makes here will blow your mind. Have the humility to identify your performance gaps As Alan says even the most advanced athletes and performers have what he calls “performance gaps.” No one is elite at everything. So the first step is to have the humility to see that you have those gaps. Then, he has a three-step process to overcoming those gaps. The first step is to pick one gap, then work on it for 66 days, and the third step is to keep the spotlight on it. He says the number-one reason new years resolutions fail is because they try to change too many habits at one time. You pick the one habit you want to address, and you focus on successfully getting over that. Applying these concepts to organizations Alan is a man of process, and when I asked him about how to apply some of these habit-breaking concepts to larger organizations, he laid out a clear way for a company to foster a culture. The first step is to identify your core values, your north star, what the whole company is working towards. Once you have that, you set standards and processes that move your company toward the goal. Then you create accountability to ensure that all of those standards are upheld. Easier said than done, but Alan is a convincing guy. If you’re looking to establish some better habits, you have to listen to this week’s episode of Just the TIps. Outline of This Episode [3:45] How Alan got into performance coaching [6:20] Alan’s past as an entrepreneur [11:02] How Alan transitioned to the corporate world [14:01] Why athletes have difficulty with business after sports [16:54] How to get past your performance gaps [19:17] The three-step process to get rid of bad habits [24:52] How do you pick the right habit to address [28:33] Applying these concepts to organizations [34:01] Active listening [35:25] Alan’s book, Raise Your Game [37:00] What Alan’s working on right now Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned Raise Your Game Atomic Habits AlanSteinJr.com Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ
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