Podcast appearances and mentions of aj rivera

I'm thrilled to kick off the new year with not one but two incredible guests: Mike Schmidt and AJ Rivera, the powerhouse team behind Agency Coach. With over 20 years of experience in the digital marketing world, Mike and AJ specialize in coaching agency owners and business leaders, offering actionable insights to help scale and grow. Their unique strategies blend lead generation, sales process optimization, and nurturing tactics that work for any business, not just agencies.In this episode, you'll learn:How to turn leads into loyal clients: Discover why every lead sucks until nurtured and how to turn them into paying customers.The feed-and-fish email strategy: Learn how a simple, authentic email approach can drive hand-raising leads and boost conversions.Why reviews matter more than ever: Find out how an optimized review strategy can make your business the obvious choice.The power of nurturing your audience: Get actionable tips to create meaningful connections and foster long-term loyalty.Strategies for boosting monthly recurring revenue: Leverage proven systems to scale your business effortlessly.Want to take your marketing game to new heights in 2025? Don't forget to check out Mike and AJ's free training at agencycoach.com/rockymountain. It's a must-see for anyone looking to sharpen their strategy this year!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/skool.com/agencycoach00:00 Introduction to Rocky Mountain Marketing01:46 Meet Today's Guests: Mike Schmidt and Anthony Rivera03:27 The Evolution of Digital Marketing Agencies05:52 Understanding Business Fundamentals11:30 The Importance of Lead Generation and Nurturing15:26 Effective Nurturing Strategies17:45 Educating Your Audience18:31 Nurturing Through Personal Stories19:32 Making the Offer: Fish Strategy19:50 The Power of Simple Follow-Ups21:06 Connecting Email Strategies to Social Media25:04 Importance of Reviews for Local Businesses27:19 How to Consistently Get Reviews29:31 Conclusion and Final ThoughtsVisit Mike Schmidt's social media pages:Website: https://agencycoach.com/about/LinkedIn: https://www.linkedin.com/in/anchorwaveInstagram: https://www.instagram.com/mrmikeschmidt/Visit Anthony “AJ” Rivera's social media pages:Website: https://agencycoach.com/about/LinkedIn: https://www.linkedin.com/in/anthonyriveraInstagram: https://www.instagram.com/ant1832/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#DigitalMarketing #AgencyGrowth #BusinessCoaching #MarketingStrategy #Entrepreneurship #ContentCreation #EmailMarketing #CustomerEngagement #OnlineReputation #LeadGeneration #DenverBusiness Hosted on Acast. See acast.com/privacy for more information.

Episode NotesJoin Virginia Purnell as she interviews Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach. With decades of experience in building and scaling agencies, they've dedicated themselves to helping others succeed in the digital marketing world.Key Takeaways:The difference between leads and prospects—and how to convert one into the other.Building recurring revenue to create financial freedom and stability.Why focus and consistency are critical for scaling your business.Overcoming shiny object syndrome to stay on track with growth goals.Practical steps for delegating tasks and removing yourself from day-to-day operations.Using simple formulas to boost leads, conversions, and revenue by 15% and double your business.Mike and AJ emphasize that business is a game you get to design—so why not create one you love?Key Questions(01:38) Thanks for being with us today. I was going to say, how did you guys get to where you are today? The brief backstory.(04:22) Do you have a particular niche that you guys work with now for your agency coach?(05:12) How do you get in front of those potential clients?(13:30) What are some of the online channels that you guys use for gaining prospects?(14:43) What are some big goals that you guys are looking to achieve over the next year or two?(18:45) Do you have any tips on how to stay focused and not have so much maybe shiny object syndrome, or let's implement all these things all at once?(24:06) When you guys are planning, do you guys follow a 90 day or 12 week for your project focus or new idea focus or whatever, or is there some other system?(28:51) How have you guys, let's say, bounced back from obstacles in your business and not let it drag you down or keep you down?(33:49) What's the best advice that you guys have ever received?(35:45) What about the best advice you've ever given?(41:29) Was it hard to, let's say, let go and remove yourself from those aspects of working in the business?(47:03) Is there anything that we haven't touched on yet that you would like to?(47:26). Where can we go to learn more about you and what you guys do?Mike Schmidt and AJ RiveraWebsite: AgencyCoach.com Resource: AgencyCoach.com/ConundrumYouTube Channel: https://www.youtube.com/@AgencyCoachFacebookFacebook Group for Agency Owners: https://www.facebook.com/groups/agencycoachMike Schmidt on Facebook: https://www.facebook.com/anchorwaveAJ Rivera on Facebook: https://www.facebook.com/ajriveraInstagramAgency Coach on Instagram: https://www.instagram.com/agency.coach/Mike Schmidt on Instagram: https://www.instagram.com/mrmikeschmidtAJ Rivera on Instagram: https://www.instagram.com/ant1832/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

The essence of genuine human connection in marketing is at risk of fading into oblivion. How do we build meaningful relationships in an age where a personal touch seems like an endangered species? On this episode we explore exactly that, diving into why cultivating relationships with leads is far more valuable than simply acquiring them. We've seen this landscape evolve drastically over the years. Gone are the days when a simple web design service could make you stand out. With no smartphones and Google still a fledgling entity in 2003, traditional methods held sway. Today, the rules have changed. If you're stuck relying on outdated tactics, you're not leveraging the immense potential that comes from nurturing leads into valued clients. Yet, knowing the difference between a cold lead and a ready-to-buy prospect is crucial in this equation. Not all leads are created equal, and treating them as such might just spell disaster for your business growth. The secret sauce lies in understanding the journey from lead to prospect and the importance of building relationships along the way. So often, businesses fall into the trap of thinking lead generation spells success. But what happens next? How do you transform a lead into a loyal prospect? It's about more than just sales techniques—it's about thoughtful communication and repeated, authentic messaging that builds trust over time. Joining us to shed light on these fascinating insights are Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach, a coaching team using real world experience and expertise to propel digital agencies to unparalleled success. Their collective mission at Agency Coach is to revolutionize the agency landscape by equipping entrepreneurs with the tools, strategies, and mindset necessary to thrive in the ever-evolving digital sphere. Links Mentioned: http://agencycoach.com/moreperfect

From humble beginnings to scaling a successful agency, Mike Schmidt and AJ Rivera's entrepreneurial journey is a powerful example of what can be achieved through strategic partnerships, intentional growth, and a relentless commitment to learning. Starting in 2003, Mike's deep expertise in web and online marketing laid the foundation for their future success. AJ, with his corporate experience, joined him in 2008, and together they built an agency that would eventually evolve into Agency Coach in 2015. Through Agency Coach, they now help other agencies unlock their full potential with a unique approach that emphasizes skill-based hiring, fostering a positive company culture, and seeing every challenge as an opportunity to learn and grow. Their belief in an abundance mindset has been a driving force behind their success and continues to guide their work today. Through Agency Coach, Mike and AJ provide tailored coaching services that cater to the unique needs of each agency. They offer a variety of engagement methods—from one-on-one coaching to group sessions—all designed to provide immediate, actionable value. A key element of their success is fostering a supportive community of like-minded agency owners who can collaborate, share insights, and tackle challenges together. By surrounding themselves with the right resources and people, they've helped countless businesses grow faster and more effectively. Join us as we delve deeper into the world of agency growth, learning from shared experiences, and gaining the tools you need to succeed. If you're an agency owner eager to level up and tap into a supportive network of entrepreneurs, the Agency Coach Skool Community is the place for you. Don't miss out— join now and start unlocking your agency's full potential today! We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

In this inspiring episode, Mike Schmidt and AJ Rivera, Co-Founders of AgencyCoach, share how they help aspiring online entrepreneurs overcome the feast-or-famine cycle that is holding them captive.You will discover:- What causes the feast or famine cycle (artisan trap) and how to overcome it- A virtually risk-free way to build the muscle of delegation- The crucial difference between leads and prospects
Mike Schmidt and Anthony Rivera are the dynamic duo behind Agency Coach, a coaching team using real-world experience and expertise. Mike Schmidt started his agency, Anchor Wave, in 2003 when digital marketing was in its infancy. His vision of the future turned into a thriving multi-million-dollar, 20-member agency that has built over 2,000 websites and hundreds of digital marketing campaigns. Anthony "AJ" Rivera brought his corporate sales experience to Anchor Wave in 2008. AJ is renowned for his innovative sales strategies and abundance-thinking approach, which led the agency to win multiple awards. In 2017, Mike and AJ Rivera combined their knowledge and practical wisdom to mentor and guide agency owners worldwide.
Want to learn more about Mike Schmidt's work at AgencyCoach? Check out his website at agencycoach.com/secrets Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Send us a Text Message.Ready to delve into the journey of sustainable agency success? In this episode, Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach and the successful digital marketing agency, Anchor Wave, share their inspiring story. From navigating the digital landscape of the early 2000s to building a multi-million dollar enterprise, Mike and AJ's journey is a testament to perseverance and strategic evolution.Join us as Mike recounts the challenges and triumphs of Anchor Wave's early years, and AJ shares his impactful transition from the corporate giant Intuit to revitalizing sales strategies at Anchor Wave. Their story isn't just about business growth; it's about personal development and leadership.Discover how Mike and AJ shifted from a feast-or-famine model to one centered on recurring revenue. Learn from their experiences with large, unpredictable projects and the pivotal moment when they realized the stability of smaller, consistent clients. This strategic pivot not only ensured financial stability but also offered valuable insights for agency owners seeking long-term success.Gain insights into the importance of value-based pricing and effective delegation. Mike and AJ's journey is a blueprint for creating an efficient and focused business environment. Tune in to learn how you can apply their strategies to unlock sustainable success for your agency.As listeners of this show, Agency Coach is extending an exclusive offer to transform your agency's success with monthly recurring revenue. Discover the strategy that influenced leads, improved conversion rates, increased sales, and enhanced margins. Gain actionable insights and real cash-boosting tips at agencycoach.com/catalyticSupport the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Mike Schmidt and AJ Rivera with Agency Coaching. Agency Coach is a leading authority in guiding and empowering digital agencies to reach their maximum potential. Our mantra, "own your agency, own your life," encapsulates our dedication to empowering agency owners with the skills and strategies needed to succeed in today's dynamic digital landscape. https://agencycoach.com/bankedoutt (Free Training) Founded in 2017 by digital agency owners Mike Schmidt and Anthony Rivera, Agency Coach recognizes the crucial need for effective education and support in the realm of web and digital agencies. Our commitment lies in bridging this gap, offering comprehensive training programs, and coaching backed by real-world experience. Through our tailored coaching programs, we equip over 15,000 agency owners across the globe with the tools and insights necessary for sustained success. Agency Coach stands as a beacon of guidance and support, driving the evolution and excellence of digital agencies worldwide. BRS IG   / bankedoutt_radio_show  

SummaryIn this episode, Tyler Jorgenson sits down with AJ Rivera and Mike Schmidt from Agency Coach as they take a deep dive into their entrepreneurial journey, sprinkling it with nuggets of wisdom they've gathered along the way.AJ and Mike stress the significance of carving out your unique path in entrepreneurship. They highlight the beauty of defining what being an entrepreneur means to you and how it serves as the blueprint for crafting your own success story.Transitioning from agency owner to full-fledged entrepreneur isn't just a change in title—it's a whole mindset shift. Our guests delve into the challenges and triumphs that accompany this shift, drawing from their personal experiences to shed light on the journey.Failure is often seen as a stumbling block, but AJ and Mike view it as a stepping stone. They candidly share how setbacks have been instrumental in their growth, serving as invaluable lessons along the road to success.One of the key takeaways? Building recurring revenue isn't just about financial stability—it's about securing your freedom. AJ and Mike delve into the mechanics of creating a business model that offers both stability and the flexibility to live life on your terms.But it's not all business talk. Our hosts peel back the layers to reveal their personal bucket lists, underscoring the importance of investing in family and carving out time for what truly matters.Tune in for an enriching discussion that blends entrepreneurial insights with heartfelt reflections on life's prioritiesTakeawaysEntrepreneurship is about defining what it means to you and designing your own game.Failure and setbacks are opportunities for learning and growth.Building recurring revenue in your business creates stability and financial freedom.Investing in your family and creating time freedom are important personal goals.Owning your agency and owning your life means having businesses that can operate without you and provide cash flow to buy your time back.Chapters00:00 From Tech Support to Top Strategist: AJ's Journey00:26 Introduction and Background03:04 Defining Entrepreneurship05:34 Coding His Way Through College: Mike's Story07:35 From Tech Support to Top Strategist: AJ's Journey10:45 Failure and Learning12:34 Building Recurring Revenue18:51 Starting Agency Coach21:37 Personal Bucket List

Are you tired of the feast or famine business cycle in your agency? Want to sell based on the value you provide rather than the time it takes? To discover a proven strategy for implementing a monthly recurring revenue model that can transform your agency's growth and success, Brooke Sellas interviews Mike Schmidt & AJ Rivera.Guest: Mike Schmidt & AJ RiveraReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founders of Agency Coach, AJ Rivera and Mike Schmidt.Mike Schmidt and AJ Rivera, the CMO and CEO of Agency Coach, discussed their evolution from managing a web design and digital marketing company in 2003 to establishing Agency Coach. Their objective is to assist digital marketing agencies in achieving more time and financial freedom, a goal rooted in their personal experiences and the obstacles they overcame during their entrepreneurial journey.Agency Coach provides a variety of programs and coaching services designed to deliver practical strategies for agency owners. Mike and AJ shared success stories from agency owners who have experienced significant growth and financial success by applying their guidance. These success stories highlight the effectiveness of their coaching and the potential for transformation within the agency space.Their discussion also covered typical challenges faced by agency owners, such as the urge to accept a broad range of projects and the difficulty in securing recurring revenue. Mike and AJ provided solutions to these problems, emphasizing the importance of selecting projects that support long-term objectives and focusing on high-ticket services that generate recurring revenue.Key Points from the Episode:Mission of Agency CoachDistinguishing between freelancer and agency ownerCommon challenges faced by agency ownersStrategies and principles for agency owners to overcome challengesImportance of saying no to projects not aligned with long-term goalsNurturing and warming up leadsValue of review and reputation management in attracting and retaining clientsPrograms and coaching services offered by Agency CoachSuccess stories of agency owners who achieved growth and financial successImportance of community and collaboration in agency ownership journeyAbout AJ Rivera:AJ Rivera is a distinguished figure in the digital marketing world, renowned for his role as a #FunnelHacker, entrepreneur, and co-founder of Agency Coach. As a multiple 2 Comma Club award winner and a successful digital agency owner, AJ has significantly impacted the #FunnelHacking community by creating the FunnelHub movement. His prior experience with Intuit, managing online communities for products like QuickBooks and TurboTax, has provided him with a robust foundation in digital marketing strategies. This background fuels his passion for assisting small businesses to thrive in a competitive digital landscape.Beyond his entrepreneurial ventures, AJ Rivera has co-owned a 7-figure digital agency, showcasing his expertise and dedication to the digital marketing sector. His agency, Anchor Wave, is a pivotal example for many digital agencies worldwide, offering vital frameworks and strategies for achieving time and financial freedom. AJ's commitment to empowering digital agency owners is evident through his extensive work in online courses, coaching programs, and private consulting. He collaborates with industry giants such as Russell Brunson. He speaks at notable events like Funnel Hacking Live, further cementing his influence and contribution to the digital marketing and funnel hacking communities.About Mike Schmidt:Mike Schmidt launched Anchor Wave in 2003, recognizing the nascent potential of digital marketing long before it became a cornerstone of business strategy. His foresight and leadership have guided the agency to become a significant player in the industry, boasting a team of 20 dedicated...

Join host Deneen White on "The Coffee in the Greenroom Podcast," presented by VisionCraft. This episode features a compelling discussion with AJ Rivera and Mike Schmidt from Funnel Hub, focusing on groundbreaking digital marketing strategies for entrepreneurs. Discover how to leverage sales funnels to convert leads effectively and enhance your online presence. Whether you're starting out or scaling up, these insights are tailored for business owners eager to achieve growth. Plus, gain exclusive perspectives from VisionCraft's influential founders, Alycia Kaback and Michael Fomkin, on navigating the entrepreneurial landscape. This is a must-listen for anyone looking to thrive in the competitive world of business. REGISTER FOR OUR NEXT ONLINE, NO-COST AUDITIONhttps://www.ammsociety.com/CHECK OUT VIP IGNITE'S FREE MODEL AND ACTOR BOOTCAMPhttps://vipignitesummit.comFOR MORE INFORMATION ABOUT VIP IGNITE https://vipignitelive.com/CHECK US OUT ON FACEBOOK:https://www.facebook.com/vipigniteliveCHECK US OUT ON INSTAGRAMhttps://www.instagram.com/vipigniteCHECK US OUT ON TWITTER:https://www.twitter.com/vipigniteCHECK OUT THE HOLLYWOOD MINDSET WEBSITE HERE:https://www.hollywoodmindset.comCHECK OUT THE COFFEE IN THE GREEN ROOM PODCAST HERE:https://www.coffeeinthegreenroom.comCHECK OUT THE VIP IGNITE LIVE PODCAST HERE: https://www.vipignitelivepodcast.comCHECK OUT WHAT PEOPLE ARE SAYING HERE:https://www.youtube.com/playlist?list=PLLzqEyOGiBnMwTyocXsmB8oyki-Sz22zT

Join host Deneen White on "The Coffee in the Greenroom Podcast," presented by VisionCraft. This episode features a compelling discussion with AJ Rivera and Mike Schmidt from Funnel Hub, focusing on groundbreaking digital marketing strategies for entrepreneurs. Discover how to leverage sales funnels to convert leads effectively and enhance your online presence. Whether you're starting out or scaling up, these insights are tailored for business owners eager to achieve growth. Plus, gain exclusive perspectives from VisionCraft's influential founders, Alycia Kaback and Michael Fomkin, on navigating the entrepreneurial landscape. This is a must-listen for anyone looking to thrive in the competitive world of business. Support the Show.REGISTER FOR OUR NEXT ONLINE, NO-COST AUDITIONhttps://www.ammsociety.com/CHECK OUT VIP IGNITE'S FREE MODEL AND ACTOR BOOTCAMPhttps://vipignitesummit.comFOR MORE INFORMATION ABOUT VIP IGNITE https://vipignitelive.com/CHECK US OUT ON FACEBOOK:https://www.facebook.com/vipigniteliveCHECK US OUT ON INSTAGRAMhttps://www.instagram.com/vipigniteCHECK US OUT ON TWITTER:https://www.twitter.com/vipigniteCHECK OUT THE HOLLYWOOD MINDSET WEBSITE HERE:https://www.hollywoodmindset.comCHECK OUT THE COFFEE IN THE GREEN ROOM PODCAST HERE:https://www.coffeeinthegreenroom.comCHECK OUT THE VIP IGNITE LIVE PODCAST HERE: https://www.vipignitelivepodcast.comCHECK OUT WHAT PEOPLE ARE SAYING HERE:https://www.youtube.com/playlist?list=PLLzqEyOGiBnMwTyocXsmB8oyki-Sz22zT

Join our FREE newsletter 'Successfully Discontent'.Check out this podcast episode where we talk with AJ Rivera and Mike Schmidt, who know a lot about making websites work well. They've worked with all sorts of businesses, big and small, and know how to make a website really stand out.We chat about how important it is for your website to really show what your brand is all about. Mike and AJ give tips on how to get past common problems and make sure your visitors do what you want them to on your site. This is super useful whether you're new to running a website or you've been doing it for a while.In this episode, we also look at how turning your website ideas into reality can make a big difference, and how using your own style and stories can make your brand stronger online. If you find this helpful, remember to like, subscribe, and share the episode to level up your website skills!Support this podcast at — https://redcircle.com/grow-your-side-business/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“Prospecting” is a word that may evoke many different feelings for coaches selling products and services online. To cut through the noise, and to help make prospecting easier, I'm bringing back AJ Rivera of Blink Media Co. to the podcast to share his thoughts on this topic with you today!  You're not going to want to miss AJ's free training that's happening on Tuesday, June 13th, 2023, at 12 pm EST. He'll be going much deeper on this subject and the tools that you can use to make prospecting easier, and you can register now at www.naturalborncoaches.com/aj!

Patrick must have gotten a good night's sleep, because he's downright cherubic at the outset of this show, complimenting the good nature of people like Big Irish Jay for good deeds gone unnoticed. It makes Jay uncomfortable, but isn't balance important? Patrick also shines some light on Johnny Brim and AJ Rivera who seem to be running a great show on Friday nights here in Las Vegas. Josh Denny can't interact with his own chat during live shows. The World Series of Comedy is gearing back up and LA Comedy Club can't jump fast enough to be a part of this low-tier comedian grift-fest. They've dragged their new venue at The OYO casino in to it, where Laugh After Dark will be slumming it for their new residency starting this weekend. ...

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports so that they can make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the Profit First Experience Course launches. Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes More about making profitability simple: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Bio: AJ Rivera is the Founder of Blink Media Co a consulting firm that provides businesses with executive level guidance, strategy and leadership for their marketing teams.   Links: Freebies: https://www.ajrivera.com/rocky   Website: www.ajrivera.com  Facebook: https://www.facebook.com/aj.rivera.12 https://www.facebook.com/ajriveraofficial  Twitter: https://twitter.com/heyajrivera Instagram: https://www.instagram.com/heyajrivera/ YouTube: https://www.youtube.com/c/AJRivera LinkedIn: https://www.linkedin.com/in/ajrivera-digital/ Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ First 2 chapters of Profit First: https://sendfox.com/rocky This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

This very special episode, in honor of National Podcast Day (September 30th) gives our listeners and community a look behind the scenes of The MODUS Files! It's an opportunity to meet the main cast members of the series, gain insights into their characters, discuss favorite episodes and talk about our shared experiences in creating this series. Many thanks to MandyMarieB, Lucy Middlethon, Brad Williams, Pandora Beatrix, and AJ Rivera for joining us in person for a great discussion! Also, thank you to Maria Cheshier (Lieutenant Cindy), Austin Rodgers (Lieutenant Jones), and Aaron Foster (Lieutenant Thomas), who weren't able to join us, but are valued members of our podcast & will be releasing introductions as part of an expanded cast episode later this season!

Is your sales funnel converting well? Or are you leaving tons of money off the table?Well, you're just one of the many who only convert 3% of their webinar registrants. But what about the 97%?Whatever your answer is, even Russell Brunson of ClickFunnels was convinced right off the bat that FunnelHub is the next big thing - that it should be a part of ClickFunnels 2.0.And that's what we're going to talk about today.Joining me in today's episode of Performance Marketer are two of my good friends, Mike Schmidt & AJ Rivera.Mike and AJ started a web design and digital marketing agency in 2003, which then evolved into the making of FunnelHub.FunnelHub is a system for funnel-driven businesses and local businesses. Its number one job is to accept traffic from sales funnel visitors' searches and refer those visitors back into the proper funnel. It guides your potential customers into places where they need to be regardless of where they're at in their buying cycle.So, in today's episode, we're going to talk about…- How FunnelHub started- What is FunnelHub- FunnelHub integration in ClickFunnels 2.0- Success stories- and a whole lot moreWhether you're already a sales funnel pro or looking into building your first funnel to grow your business, make sure to tune in and learn how FunnelHub works and why you need one.Let's get started!Key Takeaways:Intro (00:00)Meet Mike and AJ (01:06)From agency owners to FunnelHub builders (03:14)What is a FunnelHub? (08:44)FunnelHub's structure (11:43)Success stories with FunnelHub (18:32)FunnelHub in ClickFunnels 2.0 (21:36)Teaching agencies about FunnelHub (28:26)Episode wrap-up (32:47)Additional Resources:- Check out agencycoach.com/beer for goodies you don't want to miss!- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

We often hear about how a company's needs have changed. As your business has grown and evolved, so too has the way that you market to your target customers. Today's marketers are no longer just selling products or services—they're selling messages that resonate with their client's needs. This is where a good marketing team comes in: they can help you identify the best approach for your company and its goals to reach your target audience while keeping costs down. In this episode, we have AJ Rivera, Founder of Blink Media Co., a consulting firm that provides businesses with executive level guidance and leadership for their marketing teams. He has worked as marketing consultant in the health and wellness industry, and he's a trusted consultant inside of hundreds of businesses in dozens of industries. AJ believer in focusing on your vision on company outcomes instead of getting bogged down with managing the day to day of your marketing department. Resources Blink Medico Site Aj Rivera Official Website Aj Rivera Digital Linkedin

This week we are joined by the future of boxing promotion! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/theallinallpodcast/support

Come along and ride on my fantastic voyage! Make money for you and your family from the comfort of your own basement! Operators are standing by to take your livelihood! Call from a landline for best results! No dogs allowed! Our old crippled comic friend Thai Rivera has dropped a new video claiming his old partner and friend AJ Rivera has been stealing money from him. With no friends, no money, and no prospects, where will Thai go next? The latest edition of the Ocha Bar Open Mic melts down in to complete dysfunction live before our eyes. Thai harasses and performs what seems to be light inappropriate behavior on a first-time young comedian. ...

In today's podcast episode, I am joined by Marketing Consultant, AJ Rivera, to talk about reaching our goals and increasing productivity without getting burnt out or hustling. Make sure you listen to this end of this episode for a very generous freebie from AJ! Entrepreneurs and business owners, you'll want to tune into this

There's so many updates from so many creeps! Thai is spinning out of control. His YouTube is suspicious and Patrick can't figure out exactly what's going down. Thai threatens to do a tell-all about AJ Rivera and his most recently terminated friendship. A new comedy contest scam has Las Vegas comedians excited about the prospect of winning something meaningless. Josh Denny is on a real grown-up big-boy tour! Josh texted Patrick telling him that he's got it all wrong, and maybe he was right! We revisit some of Josh's biggest successes. Trouble in Vegas has been quietly posting L's for months. Angie Krum is deeper than we ever knew. AOC is a super-emotionally reactive nut. ...

A question that I hear a lot from coaches is how to generate more demand for their products and services, and when the coach is new to industry or not well known, this can be a difficult thing to navigate. That's why I wanted to bring today's guest, AJ Rivera, on the podcast to share his expertise, as he's been showing B2B, tech, fitness, and wellness companies how generate Insane Demand™ for over 10 years now! If you'd like to generate Insane Demand™ as well for your service, even if no one has heard of you, you can grab AJ's 100% free customized marketing blueprint (value of $1,000) now by going to https://www.ajrivera.com/NBC. Hurry, this offer is first come, first served for the first 10 Natural Born Coaches Podcast listeners only!

On this week's Dream Business Radio Show, I interview AJ Rivera, the founder and Executive Director of Blink Media. Blink Media helps businesses with executive-level guidance, strategy, and leadership for their marketing teams. Download MP3 Connect with AJ on their website: www.ajrivera.com

Inside This Episode... We're talking about an exciting internet marketing opportunity that's been hiding right under our noses, and we didn't even realize it. Experts Mike Schmidt and AJ Rivera join the conversation to share the 'loophole' they accidentally found that nobody knows about yet... and how you can turn this specific 'funnel' into a thriving BUSINESS. Listen Out For: Why people are losing upwards of 96% of their (and how to PLUG that hole in your business) ​The BIG difference between a Website and a FunnelHub ​How you can quickly grow a service-based business or agency building FunnelHubs for other businesses Like This Episode? You can learn more about building a FunnelHub for your own business, or starting an agency that builds FunnelHubs for others through Mike & AJ's training program called FunnelHub Launchpad.

In this episode I share what I'm jamming lately. Mostly stuff I hear on NGEN Radio. You can look up NGEN Radio Playlist on Google to find a tracklist of a bunch of recently played songs. Or you can also download the NGEN Radio app or go to their website https://www.NGENRadio.com and listen to the radio stream there! I also talk about my 2 friend's music Joe Angel Music and AJ Rivera. Plus my own new single is out! It's Boom Do Hey by BranNuYu! --- Support this podcast: https://anchor.fm/brannuyu/support

We had a great time recording with the very funny and talented AJ Rivera  @mighty_guffaw. AJ is a stand up comedian, musician, painter and all around good dude. Oh yeah.. @unrefinedseasalt stopped by to hang.

Today's topic can earn you a lot of money, but hardly anyone talks about it. James and Dean welcome Mike Schmidt and AJ Rivera of Anchor Wave, who will share the secrets of a "shadow sales funnel." You can capture all the traffic that's generated in the wake of your active sales funnel to make even more money. What happens when people do a Google search for your name? Are there things from your past that come up which will hurt your business? The solution is to build a funnel hub so that you control all those searches. A funnel hub will catch anybody that's searching for you and direct them where you want them to go. A funnel hub works by helping you push potential clients past the trust tipping point. Potential clients will overcome skepticism so that you can convert opportunities into more sales.   "People want to buy from people they admire and have the success they want." – Mike Schmidt and AJ Rivera   Outline of This Episode   - [05:51] Learn what a shadow sales funnel is and how it can help you   - [10:04] Seal in the cracks between your online sites   - [12:49] How a funnel hub can push your clients past the trust tipping point   - [17:37] Steps you can take right now to build a funnel hub   - [20:24] What are the key elements of a funnel hub?   What a funnel hub is, and how it can make you more money A passive sales funnel is what happens when people hear about you and want to know more. A funnel hub takes those searches and pushes them back into your funnel. It's a way to connect all the things you're trying to do to all the people who want to know who you are. Building a funnel hub will catch anybody who's searching for you and direct them to your sales funnels.   How to get your customers past the trust tipping point The trust tipping point is where you convert skeptics into clients. You need to convince people of what you do and why so that they will overcome their skepticism and become clients. A funnel hub gives people the secondary validation they need to become clients. It's more elegant than a landing page because it's more purpose-driven. Take control of the results that pop up when people search for you and direct them to your sales funnels.    The difference between a landing page and a funnel hub A landing page is like a brochure, but you need a funnel hub to link all your online properties. Share your dream, your drive, your manifesto on your funnel hub so that potential clients will trust you. By doing this, you create transparency and trust. People will know who you are, including your hero's journey and lifestyle. By giving them this evidence, you help people overcome the trust tipping point. Creating a funnel hub gives people the validation they need, and makes you the money you're missing.   Resources & People Mentioned   - Funnelhub.com   - Anchorwave.com   - Agencycoach.com   Examples of funnel hubs   - Marketingsecrets.com   - Garretjwhite.com   - Bryandulaney.com   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean!   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/

Just got back from my trip to Nashville for Funnel Hacking Live 2020 and I'm back in to the routine of daily life and in this morning's episode, I'm covering my intial thoughts and feelings after having some time to digest and decompress from the trip. There was so much great stuff - and I learned a ton! FHL 2020 put all the pieces of the puzzle into place for me. I wasn't sure what to expect, how I would react, who I'd meet, or what I'd think by the end of it. But I have to say it's the best money I've *invested* in a long time. I'm not a fanboy - not one to get overly impressed by other people who have huge names and have had great success. BUT... I will say that I lost my cool a little seeing Russell Brunson on stage in person for the first time. And Steve J Larsen too. Not because I'm a fanboy. But because I'm thoroughly impressed by the men that these guys are. I'm inspired by their authenticity. I'm inspired by what they've built of course, but what they've built is the result of the men they are. it's the caliber of *human being* that those two guys are that inspires me the most. I met some amazing people at the conference and I appreciate every one of you who took time to spend some time talking with me. So many others that I wanted to connect with, but unfortunately, it just didn't happen (but there is always next year!) I wasn't sure if it was all going to be too much. If one has never been exposed to any of this teaching, then surely it would be like drinking from the fire hose. But for me it wasn't that at all. It was the level of depth, and reinforcement of stuff I'd already been exposed to that made the biggest impression. I've been obsessed with 80/20 principle for a while now. I knew going into this conference that there was going to be 20% of what was presented that was going to make all the difference for me, so I was diligently searching for that 20% the whole time. I learned from every session, no doubt. But in some of the sessions there were "aha!" moments that were mind-blowing revelations. I told my wife on Sunday morning - I learned what I needed to learn. A couple sessions validated some of my ideas in ways that were completely unexpected. Thanks to Katheryn Jones, AJ Rivera, and Mike Schmidt for some great insights for what I need to do -- you helped me more than you know! I see a very clear path for the next steps I need to take for what I need to do for my business. I see the things I need to improve on, where I need to implement new systems, and tweak things. Tony Robbins mentioned that repetition is the key to mastery and that's exactly what FHL 2020 was for me - more exposure - more repetition - deeper dives into the material and taking the next steps towards mastery. So now that it's all over and I'm home. I'm not exhausted. I'm inspired, but not hyped up. I get it now. I'm focused, determined and committed. And I can't wait to get started!

FunnelHub is kind of a new term, and it’s something that Mike and AJ Rivera are experts in.   A funnel is not a website… but sometimes people still get confused...   About a year ago, somebody reached out to me, and said, “Hey would you please take a look at our funnel it's not converting very well?”   They hired me to come in workout what was going on. I went to look at their funnel… I opened up all their URLs, and I immediately, off the bat, I could tell:   This is NOT a funnel. This is a website.   When I told them they were like, “No no, no, no, no, no. This is one hundred percent a funnel.”   I said: “No, one hundred percent, without a doubt, I swear on my life, this is NOT a funnel... because for starters, you’ve got exits all over the page.”   A funnel is a funnel because there's only one way to progress. You either have to purchase or opt-in. If you can exit in any other way, besides the one way forward, that's NOT a funnel. That by definition is a website.   They had exits in their headers all over the place. Exits the middle. You had to scroll down to the bottom to even opt into anything and move forward in the funnel they'd created. I was like,  “Guys!”   So we switched a few things up to make it a legitimate funnel, and just that one switch alone, BOOM!   WHAT THE FUNNELHUB???   This is the 228th episode of Sales Funnel Radio, and it's funny to me that a lot of people still have no idea about EVERYTHING that I offer…   And I get it…   It's for a lot of reasons:   I've focused on building a lot of stuff and linking it together. There have been little launch campaigns together to get noise around them. I've been working on fulfillment and systems for fulfillment. I've quietly launched some stuff to hyper-users just to see what would happen. Other stuff has made loud entrances with big old launch campaigns behind them.   … there's a lot of moving pieces.   However, there's gotta be a way to help everybody understand what it is you're selling at all times…   And that’s what I'm excited about what I’m gonna share with you next.   I have two very special guests today and they’ve created what they call a FunnelHub. It's NOT a website. It's almost like a directory.   A FunneHub looks very similar to a website but it has a different intent.   This is the official launch of my FunnelHub.   The old Steve J Larsen site is completely gone and SteveJLarsen.com has been TOTALLY REDESIGNED.   It's very exciting!   So now you're going to read an interview I did with my AMAZING FUNNELHUB creators so you can learn MORE about FunnelHubs and why your business needs one.   So let me introduce, Mike Schmidt and AJ Rivera...   WEBSITES ARE DEAD…?   Mike and AJ are members of the Inner Circle and they own an agency called they’re from AnchorWave…   Mike: Awesome, thanks so much Stephen for having us.   AJ: Super stoked, man.   Steve: Oh it's gonna be awesome. You guys approached me... when was this? It was a while ago.   Mike: It was in October, we were at the Traffic Seekers Events in Scottsdale.   Steve: That's right, yeah, yeah. And basically, they came to me and said something that would be very dumb for me to say no to: “Stephen can we build you something for free?” I said, sure!   … and as kind of a case study, we want to walk through what they built. because I believe that what they've got will revolutionize websites.   A lot of us make fun of websites. I make fun of websites. We all know that Russell in ClickFunnels' world definitely makes fun of websites.   Mike: Totally.   Steve: But you haven't built a website, you’ve built what you call a FunnelHub. We're definitely gonna get into that... but beforehand, we'd like to know about you guys.   What do you guys do?   Mike: So we have a web design digital marketing agency based in Tucson, Arizona. We have about a team of 20 people here. We started in 2003, so celebrated 16 years in business this year.   We've built A LOT of websites. More than 1300 by our closest count at this point.   Steve: Oh my gosh.   Mike: What's funny is we heard Russell recently renew his efforts around the death of a website.   Steve: He did.   Mike: And for those of you guys who were at Funnel Hacking Live, he enrolled us in the promotion of that message. I had to turn to Anthony here and say:   “I don't think that we can share that video for Russell, given what our company does.”    We have a lot of experience helping a lot of different types of clients build websites in order to build credibility and help them serve a local market.   We joined Russell's inner circle about four and a half, five years ago, before it was cool to be in the Inner Circle. It was just a bunch of nerds in a room giving Russell a lot of money to geek out on stuff.   And now, thanks to what he's done, and what you've done, it’s kind of elevated that status quite a bit… but originally, we joined in order to start our expert business.   Given our experience of running a sizable team, building websites, and doing digital marketing for a local type client, we just kind of understood inherently that there was something we needed to get out there and teach to:   Our marketplace WordPress developers Digital marketers   So about three years ago, we started something we call Agency Mastermind  - which is a group that's all about teaching the things that have helped us be successful in our world, to people out there.   We've just crossed the threshold, at the end of last year, to achieve our Two Comma Club Award.   Steve: Whoo! Nice!   Mike: We got to officially hang that on the wall not too long ago. So it's cool.   HOW TO INCREASE SALES   We live in a world where we are:   An agency of the traditional sort. A funnel business. An expert business. So things started to kind of collide for us, and especially with our proximity to a lot the people who are just doing some really, really amazing things with funnels, (yourself being one of them)...   We started to see this picture of how we could really redefine and bring our 16 years and 1300 websites of experience to something that Russell's currently saying is totally dead.   Steve: If Russell sees this, we still love ya. “Viva la funnels!”   Mike: Totally, and we get where that's coming from. There's parts of our bodies that feel that websites are dead for certain things and where the funnel makes more sense... and there's a lot of places it does. It’s the most amazing tool we've ever implemented for our expert business.   Steve: That's awesome, that's awesome.   So, obviously, we throw so many rocks at websites from a direct response marketers viewpoint.   I was looking at some stats just off Shopify; with like a single product on there, or multiple products... I mean they don't convert except for like maybe one to three percent (if you're good), you know.   From that standpoint, I can certainly see why Russell throws rocks at websites.   Mike: Totally.   Steve: But you guys, I mean, you're like scrapping that whole thing, and while it kind of looks like a website, you're calling this thing a FunnelHub...   Could you talk about that a little bit?   Mike: Yeah.   AJ: Yeah, so sure…   VIVA LA FUNNELHUB The idea behind the FunnelHub is really that, you know... Russell's right; the funnel's where the sales are going to happen.   We know that there's a lot of hot buyers that go through that process. When you're driving paid traffic, you're going to get them to a landing page, you're going to end up getting them to a webinar, or sell them something.   All your hot buyers are going to raise their hand and give you money. But what happens to everybody else that isn't in that bucket? They're gonna go, typically, and research your brand.   They're gonna do a search for you just to see if you're legit and they end up in the middle of nowhere. They're not sure what the message is.   Once you reach a certain level of status in doing this, (like yourself), a lot of people are coming to you and searching for your name because they have heard you on a podcast…   Or because someone told them, “Hey you gotta check out Stephen Larsen.”   So, of course, they're gonna Google that, and now they're kind of lost.   They didn't see your ad. They didn't get to your landing page. They didn’t see your videos that kind of explain everything.   ...they're having to piece all this together on their own.   So the FunnelHub is a spot where we can still guide them through that process.   We can still let them know everything that Stephen's about... and then get them right back into the sales funnel where we know that conversions are gonna happen.   That's the goal.   We want to communicate the movement, communicate the message, and then get them right back to where we know they're gonna actually give you some money.   Mike: Yeah, I think what's important…   If you figure that we're all high-fiving and celebrating the fact that we got three or five percent of the people that made it into our funnel to hand over cash...   Or three or five percent of the people who made it to a webinar to sign up for a course…   We're all really excited about that three-five percent who convert... but what about that other 95 percent?   What do they do? There's kind of a thought process that goes:   Those 95 percent of people, they're gonna buy sometime between three months and three years of interacting with you. The question is, are they going to buy from you? Or are they going to buy from somebody else?   CATCHING THE 95 PERCENT   The FunnelHub is about making sure there is a safe landing for that 95 percent of people, (by the way you probably paid for or earned them through your efforts)...   Giving them a place to get back into those funnels and really even cross-pollinate into things that they may not be ready for.   Steve: It's almost like a way to kind of turn them from warm and cold traffic to a little more hot before they re-enter your funnel.   Mike: And to think of it from a strategy that a lot of us look at in terms of our emails…   We hear about soap opera and Seinfeld emails that go out. For a lot of people, these may be the only other way that they're nurturing somebody along to build that relationship.   The FunnelHub is the only other platform, aside from email, that you can truly own.   At the end of the day, you're renting space on Facebook, you're renting time on YouTube.   Instagram is making it, (at the current moment), pretty easy for you to reach out to people... but those things change.   … but what won't change is:   You're going to own your customer database, and you're going to own your FunnelHub. And those are the two places that you can truly use in order to really nurture that 95 percent along.   Steve: Totally, and you know what's funny, everyone watching and listening to this, the thing that has made it so starkly real for me that I need this, is I actually have a lot of products that I sell…   But I know the majority of my audience has no idea what it is that I actually sell because they came in on one thing that was attractive to them…but I've been testing products and processes and things like that.   So, there isn't anything that's pushing them to the next thing... or saying, “By the way, I also have *these* things.”   Mike:  Right.   Steve: So when you guys first started talking about this, I was like:   “Oh my gosh, yes, it is the death of a website... but the birth of a FunnelHub.”   THE BIRTH OF A FUNNELHUB   When should somebody start looking to build a FunnelHub?   Mike: What we look at is if you're currently running a successful funnel that's getting you leads and sales every day, that means that you are building a mass of people who are going to be looking for you and going to be needing something like this.   So it's a wide spectrum because you could have just one funnel doing that, but many of us have built several funnels that are producing leads and opportunities.   Signs that I look for:   Are people confused about what you offer? They might think of you as the Sales Funnel Radio guy, but do they know that you have an event? Do they know about these other things? If you get the same questions over and over again, (especially easy ones like support questions). That's a key indicator. If there are things that you're trying to communicate to people that you just can't seem to get them to understand. If you feel like you're kind of shouting at a wall as a producer of this content.   How you organize that in a FunnelHub is a really, really key place for that.   AJ: - Yeah, I think I'd add to that:   If you're spending a lot of time getting some earned traffic, (appearing in a lot of podcasts, different publications or articles online where people are just being introduced to you)...   ...those are other indicators that you probably got the shadow traffic that's looking for your brand online.   Mike: And tell me if you think this sounds familiar?   You get introduced to someone, maybe through a Facebook ad or some kind of social post, and maybe you follow them a bit.   Maybe you opt into their funnel…   And then, one day you decide to look up something you saw them advertise…. you do a search for their name and their product…   And what comes up is their 25,000 dollar high ticket coaching application.   You're kind of brand new into this world, yet the thing they're leading with, (or Google's helping them lead with), is the funnel that's NOT appropriate for you at that point in time.   Steve: Straight to the 25 grand market.   Mike: If we could get those all day long without anything else   Steve: No one would build anything else!   Mike: Totally, but I think we can all relate to that scenario where it's like, this person has this really deep thing, but all I'm looking for is that thing, lead magnet, this thing they promised they could help me do…   ... and I can't find it anywhere! Right?   I'm ready to start dipping my toe in the water with you... and work my way towards that one-on-one 25,000 dollar Hawaiian vacation that we're gonna go on.   That's a scenario that I think a lot of us can relate to…   Where the FunnelHub comes in play to make sure it's very clear how your world and business works.   I think we see that happening more and more with a lot of people in this space. PUBLISH YOUR VALUE LADDER Russell, being a trailblazer that he is, at Funnel Hacking Live, what did he do? He did two things:   #1: He published his value ladder. First time ever.   Being in the inner circle, he had shared with us a number of months back…   About a year ago, he's like, “Guys, I'm working on my value ladder. I've promised the team that I will never change it for the foreseeable future.”   ...'Cause he's one of those guys, (just like a lot of us), that has a lot of good ideas... and he's constantly reorganizing what this means and looks like.   Steve: It took him like four months to get serious on that value ladder too. He changed it a million times.   Mike: Totally.   AJ:- All of us do, right?   Mike: It's a living breathing thing and that's a totally natural thing.   So the lesson isn't that you gotta lock it in place, but you do need to publish it... and you do need to help your people understand how they can move through your world.   They wanna know, they wanna buy, they want an offer, so making that clear is really key.   So we saw him put it on the screens and he published it. He printed 5000 plus versions of this thing, then distributed that to all of us so we could understand: How to live in his world. How to buy from him. How to associate ourselves with what he has to offer.   ...and that's really important for a lot of funnel hackers to pay attention to.   If you're not clearly communicating how to buy, people are going to make up their own story about what it is you do.   CLARITY EQUAL CASH   So the FunnelHub steps in place to really clarify what that is for people. So that way, they know how to move through your world.   Steve: Definitely! You know, there's a podcast episode I did a little while called Branding Comes Second. And I think when I said that, people heard, branding doesn't matter.   I was like, no, that's not what I said. It comes second. It comes way down the road…   In fact, there's a great book called Niche Down...   Once you have something that sells, once you have an amazing thing, you really should start looking at branding things.   I'm not throwing branding to the wind and saying it doesn't matter. I'm saying it's NOT what makes the sale…   But after the sale, it starts to matter for second and third sales.   One of the things that Russell taught me was that when people start saying cool things about you on Facebook or other places, start screenshotting it and keep a folder for it.   Start collecting those kinds of things for in the future, so you can go back and already have assets ready for essentially a FunnelHub.   What assets should somebody start collecting if they're not quite ready FunnelHub yet?   What should people be collecting along the way that makes it attractive and easy to build one?   Mike: Well the cool thing is that Russell's kind of outlined a lot of that in Expert Secrets.   AJ: Yeah, absolutely, that plan's already out there about establishing the attractive character, about creating the future-based cause, about creating new opportunities.   So what we find is a lot of people are aware of that, (and they might be communicating a lot that through their funnels), but for somebody that comes to their website... they're not seeing any of that.   They don't get that full picture.   So this is also helping people just do what Russell says and making sure that all of that stuff that they've worked hard on is put in a spot where people can actually see it, feel something for that movement... feel like they're part of that movement... and want to be part of it.   Mike: As you're working through those things and coming up with your:   Future-based cause Manifesto Value ladder False beliefs   … these are ALL the pieces that need to be represented there.   That's why this isn't just some fancy, “Oh, Russell killed websites, so let's call it something else,” type move.   Steve: No not at all.   Mike: This is very much about how do you align the important lessons from what we've learned in Expert Secrets and what we do as building an expert business and having that place where all this belongs.   This isn't just for the people who might land on that page and your audience.   It's for you as the expert to really have something to point at.   I know that there have been times where I've written my manifesto and re-wrote it. And I’d have like four or eight versions of it in my Google Drive…   Which one of them is the right one?   Being able to point to my FunnelHub and say:   This is the right one This is what I'm standing for This is who I'm throwing rocks at   … that's what takes that nebulous thing and really solidifies it … for not just the audience, but for the expert too.   Steve: Totally! So you're collecting those things along the way.   Again, a value ladder is a marketing idea and there are different products that represent that idea along this FunnelHub...   The FunnelHub is a representation of all the marketing idea that you have that's not just a value ladder... it's a manifesto and the title of liberty that you hold up and wave the flag around with. It's really such an awesome platform to do that on.   This is the unveiling of SteveJLarsen.com!   STEVE J LARSEN: THE ORIGIN STORY   The guy who owned SteveLarsen.com wanted like 30 grand, or whatever... and I was like, ‘There's no way!”   So Stephen Joseph Larsen was available, so I bought it and I built it … and it was terrible!   It's always poorly represented of what I do, and now it’s rebuilt. So do you want to walk us through it?   Mike: Yeah, we'd love to.   AJ: We're super proud of this, man.   Steve: It's incredible! I think I ran around the house a few times when I saw it the first time. Look at that!   Mike: Here we go. First things first, is I think we're going to have to get a picture of you with a proper beard here now.   AJ: Photoshop that in or something.   Steve: Yeah.   Mike: This FunnelHub is really designed to help guide people through the journey that they have with you.   A big part of that is helping them understand the programs and offerings that you have and really providing that piece.   So we've obviously got the events…   These are the things that people want to know about you:   They want to know who you are and what you stand for, and that's like one of the reasons we the manifesto that you've adopted here letting people know what you stand for. In programs, we've published your value ladder with this cool little graphic to help people see what steps someone can move through… being able to click on these things.   Steve: I'm so excited for people to see this. I guarantee most of them don't even know half that exists.   Mike: How many people listening to this knew you had, how many people knew about FunnelStache? They may have come in another funnel…   Obviously, a hundred percent of the people reading this right now know about Sales Funnel Radio, but there is an opportunity to ascend those people through the other things that you offer.   If you didn't know, Stephen is the offer creation king.   Clarify in your mind that he's the category king of helping someone clarify and launch an offer to the world…. And that's what this FunnelHub is really driving at.   As cool and as amazing as the podcast is, (and the stories that are told), at the end of the day, they're all in service to really building Stephen as the king of the offer creation.   It's NOT about funnels.   We use funnels, yes, but it's about, “How do we leverage the offer?” And that's really what this is doing.   AJ: Yeah, one thing I'd mention on this page is that this is a living breathing thing.   I feel like a lot of people feel like they can't get started with this unless they've got this all planned out and they know everything about their value ladder…   But this can change…   This is electronic. Unlike Russell printed 5,000 copies of his value ladder... this is just a graphic that we can update.   So if you have a smaller value ladder right now, and you know it's going to get bigger, give us what you've got and we can communicate that, and as it grows we can continue to add that later as well.   Steve: Yeah I'll say the thing that I was really kind of relieving to me was when you guys said that it could change. When we first started working together, I was feelin’ I can't ever change it! It's permanent. It's like a book, it will be printed... it cannot stop ever.   AJ: It's NOT a tattoo.   Mike: Absolutely, so one thing that we haven't touched much on is the media and speaking opportunities…   DO YOU HAVE A BLOG? One thing that I keep on hearing people say as it relates to their own website is they just call it a blog.   A blog is one component of a FunnelHub. It's one piece of that.   And so when you just reduce your web presence to just, “Hey it's where I publish my blog,” ...there's so much more that should be there.   We're not putting that there just for the just for fun, it's actually to help people understand:   What you do What you stand for   So our mission here with the FunnelHub is to help people understand that it's much more...   A FunnelHub is much more than a blog. It's much more than a website. It's really helping to help paint that entire picture that needs to be shown.   It’s even a big part of a traffic strategy and it's a big part of a Dream 100 Strategy. That it's NOT something that just kind of gets left off to the side.   AJ: - Yeah, I have an example of somebody in the Inner Circle, I'm not gonna mention her name, but she had an opportunity to appear on a pretty big podcast... and they went and searched for her name online, and they didn't like what came up. So they pulled that opportunity away from her.   So if she’d have had a FunnelHub that clearly outlined her movement, who she was, had all the credibility indicators that they were looking for to feel comfortable to welcome her on their show... then she would've been able to take advantage of the earned traffic there.   Steve:  So awesome. I love that you guys asked me, “What are all the questions that people ask you over and over and over again?”   You put that in there…   There's a FAQ…it's awesome. It helps support everything that I'm doing. Anyway, I'm excited.   Everything is going to have Steve J Larsen in it.   Mike: And kind of like to bring it full circle, what's cool about helping this audience, and coming from the point of view where we have our own expert business, is that we get that the experts are really busy and have a lot on their plate….   The fact that we got Stephen J. Larsen to dedicate some time to work on this project among all the other things you do, is amazing... But really, what we asked you to do is pretty minimal.   Steve: Oh, that's what was shocking to me. There's people who have asked stuff like that, and I'm like, “Ahhhh!”   I was excited to do this, but I think we had like three meetings and you just caught the vision and went and did it. It's rare.   Everybody listening and watching... it's rare to have somebody who clearly understands like FunnelHub/ websites, but then, also funnels and the funnel world and the roles between the two.   That’s rare. I don't see that often. So it was neat. You guys just took it and ran. It was really cool.   Mike: That's something we see as a unique aspect we provide:   Being in the Inner Circle Building our own funnels Having an agency that's done this for 16 years.   It's kind of an “Ah-ha,” and I almost feel guilty... or dumb, for not really thinking of this sooner.   They say there's a reason for everything... you know, some kids take the slow path through school, and that would be me.   Being in the inner circle as long as we have, the timing was just right around this.   AJ: For a long time, we never even talked about that side of the business. We just went to the inner circle asking for advice on our expert business and getting a lot of tips with that.   They didn't even know we had this agency.   So this is like a coming out for us, not only in the inner circle but everybody else in the Funnel Hacking community... like, “Hey, we've got an agency that can help you with all this stuff.”   Steve: Totally awesome. Where can people get information?   I know about half of my audience is already killin' it... and this actually would very much apply to them.   The other half, they're kind of brand new, which is great and “Welcomed,”  just know this is also what's in store.   ...where should people reach out?   Mike: Absolutely, so the best place to connect with us regarding this is FunnelHub.xyz. Yes, you can get an XYZ domain name!   Steve: I didn't know that.   Mike: And now we know that too…   But on that page, you'll find a lot of information about what we're talking about here today, also a little bit of video preview of Stephen's website.   You guys who are not watching the video, just head over to FunnelHub.xyz ...and you can kind of get the whole story there, as well.   Steve: Yeah, it's cool too, because they took the reins, they went and built it all out, and then I just did a critique... like, “Hey change this vernacular or whatever.”   They're always there, even on a monthly basis, for when I reach back out and say, “Hey, my product's changed... this has changed,” so nothing is cemented. That very much was like, “Ahh…” That helped me a lot.   Mike: As much as I would love to credit for the design or putting this whole thing together, it was absolutely our team here that helped out with that.   Jill one of our project coordinators played a major role in jockeying that. So, what's cool is, even though we're busy running our own expert business, you have access to the team that can make that happen.   Steve: You have a pretty big team too.   Mike: We have a team of 20 people here in Tucson, Arizona. So right outside this door right here, Jill's office is right there.   We've got the team that shows up to work every day to do this kind of stuff. That's something we're really proud of that and really proud of our team.   I hope that you guys can see the labor of love through the FunnelHub that was created for Stephen.   Steve: Totally! You all know that we focus heavily on hiring the who that knows the how.   Entrepreneurship is NOT about you learning how to play EVERY instrument in the orchestra. It's about you being the orchestrator. You're the conductor.   I want you to understand clearly that the who to FunnelHubs is definitely Mike and AJ.   Go to FunnelHub.xyz and check them out. They are the experts, they birthed a lot of this concept. You're getting it right from the horse's mouth.   Guys, thanks so much for being on with this. This was awesome.   BOOM!   If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good.   But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right?   That's what I struggled with for a while until I learned the formula.   So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.   Wanna come?   There are small groups on purpose, so I can answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com.   Again, that's OfferMind.com.

AJ mentors and empowers fitness professionals to become the ultimate superhero version of themselves. He is on a mission to become that ‘bolt of lightning’ that turns normal fitpros into FitPro Heroes, and empower them to transform the world. AJ's professional life goal is to empower 10,000 fitpros to become the ‘superhero’ version of themselves by teaching them all the skills they need to become a successful fitness entrepreneur. AJ Rivera has been featured on Business insider, Huffpost, Entrepreneur, Success, and MSN. He also hosts webinars and has a series of courses. Quote: “Fitness professionals are some of the under appreciated and most AMAZING individuals that exist. Unfortunately the system that made them great trainers has no necessarily empowered them to become a successful entrepreneur." In this episode we discuss: AJ rise from a personal trainer to scaling the fitness business as a successful entrepreneur. The importance of creating the right system for your business. Managing your time and productivity. Social Media Facebook: https://www.facebook.com/AJRiveraOfficial/  YouTube: https://www.youtube.com/c/AJRivera    Instagram: @therealajrivera   Website: https://aj-rivera.com -- Sponsors: Lynda & Xero Accounting Follow me on Instagram @michellengome Are you looking for a speaker to discuss connection points to develop better business relationships? Watch this quick video and contact me today!

Your Creator and Influencer of FitPro Heroes Co-Host Today: AJ Rivera grew up in Chicago always interested in the fitness industry. After being a personal fitness trainer he went on to owning multiple studios himself. As a result of helping numerous clients, he developed a repeatable system that he now teaches to personal trainers and studio owners. Now fitness business mentor, AJ helps his clients scale their business and life and become the FitPro Heroes of their own story. You have to be willing to take the pain that comes with all of the rewards. ~ AJ Rivera (https://fitnessbusinessplaybook.com) On This Episode You Will Hear: [spp-timestamp time="01:30"] Getting to know your AJ Rivera the FITPRO and talking Bulletproof Coffee. [spp-timestamp time="02:00"] Bulletproof Cafe and now a Lab in Santa Monica, CA?! [spp-timestamp time="04:30"] Featured in Success Magazine, The Huffington Post, and Entrepreneur Magazine. [spp-timestamp time="06:08"] As a fitness professional, nothing prepares you for being a business owner. [spp-timestamp time="08:25"] In fitness your psychological obsessions at times can become worse. [spp-timestamp time="09:35"] Getting caught up in the scarcity. [spp-timestamp time="13:35"] Fitness professionals have to be willing to seek and take the advice to succeed with their businesses. [spp-timestamp time="14:15"] Hamster wheels and the definition of insanity of "doing the same sh*t over and over again, expecting something different". [spp-timestamp time="15:00"] CrossFit not supporting box owners and licensed business owners in the CrossFit space for business coaching and teaching proper entrepreneurship. [spp-timestamp time="16:05"] #1 Fitness Podcast, Barbell Shrugged. [spp-timestamp time="19:20"] Put in the reps for your brain too. [spp-timestamp time="21:10"] Push negative people away from you until you are mentally strong enough to be around them. [spp-timestamp time="23:40"] We are not better people because we are entrepreneurs. [spp-timestamp time="25:15"] Check your EGO. [spp-timestamp time="27:00"] AJ gets inspired and motivated while we chat on a GoalCast theme. You have to be willing to take the pain that comes with all of the rewards. [spp-timestamp time="27:35"] Maybe your vision is to transform 10,000 lives. [spp-timestamp time="31:35"] Play, Pause, Play... Podcasts are digital! [spp-timestamp time="32:15"] Just pick a direction and go! You'll get there faster. [spp-timestamp time="35:05"] Feisty Pets [spp-timestamp time="36:50"] If you work 70-80 hour weeks and you have time to watch the newest Game of Thrones, then you have time to build your business. [spp-timestamp time="39:45"] When you're no longer poor, in a place of pain, or overdrawing your bank account... it's time to blow it up! [spp-timestamp time="42:00"] Strategically overdrawing three different bank accounts. [spp-timestamp time="46:00"] Give before your receive, help others grow the value "your network is your net worth". [spp-timestamp time="48:25"] Final Words   [spp-tweet tweet="We are sending that lightning bolt to turn you into your Fitness Superhero @therealajrivera "]   [youtube https://www.youtube.com/watch?v=1yKAn8MKXjc]   Doing the same sh*t over and over again, expecting something different! ~ AJ Rivera   Links and Resources: F ree Fitness Business Playbook Training (http://www.fitnessbusinessplaybook.com/) AJ-Rivera.com (http://aj-rivera.com/) AJ Rivera on YouTube (https://www.youtube.com/c/AJRivera) AJ Rivera on Facebook (https://www.facebook.com/AJRiveraOfficial/) AJ Rivera on Twitter (https://twitter.com/therealajrivera) AJ Rivera on LinkedIn (https://www.linkedin.com/in/aj-rivera-fitness-business-mentor-858abb83/) The Bulletproof Diet: Lose Up to a Pound a...

Today we are going to talk about growing your PT business. Whether you’re a PT just starting out or someone like me who has been in this game for over 15 years…We are going to show you whats missing in your business to take it to the next level. We have with us today AJ Riveria to help us breakdown marketing, sales and leads! Get your FREE 12 Week Training Program here: www.newyorkmuscleradio.com/getjakked Give this episode a download! If you like what you hear don’t forget to subscribe and leave us a 5 star review New York Muscle Radio After Hours Show www.newyorkmuscleradio.com/TV —————————————————- Stay Connected to New York Muscle Radio Like our Facebook Page: www.facebook.com/newyorkmuscleradio Follow us on Instagram Anthony @abfitness Pete @jakkedfitness Take yourself to the next level with our Online Coaching Program visit: NewYorkMuscleRadio.com

We say it all the time- it is important to communicate to your clients that they are paying for coaching and not just a gym membership. On that note, it is important to charge a price for your service that matches the value you are providing. More often than not, gym owners are not charging what they are worth, and that is problem. Some say, it feels strange to charge a high price for something they are passionate about and others say they have to compete with the cheaper box down the street, but the truth is, you are setting the standard of your fitness service based on how much you are charging, and chances are, you are not charging what you are truly worth. In this week’s episode, we are talking to Aj Rivera. AJ runs a consulting business called PT Freedom where he teaches trainers and gym owners how to set up systems that provide the most value to clients, while at the same time creating more financial freedom for the trainer or gym owner. AJ also founded, operated, and sold two gyms in Chicago. We also dive into some his experience with setting up gyms to sell. If you are currently getting members in the door but still financially struggling to make what you deserve, this episode is a must watch. Enjoy the show, Mike

AJ Rivera is the success story every business owner craves to hear. He started out making more than his fair share of mistakes but did what it took to earn his title as an industry expert. Now, he’s a successful coach who teaches fitness professionals how to build a profitable fitness business. In this episode, AJ shares his unique strategy on how he's getting 30x return on his ad spend for his webinar marketing efforts and shares valuable tips that others rarely use (HINT). In other words, information from a pro who knows what works.     Episode Discussions: How AJ uses live streams to market his products and services AJ’s journey to success A rundown of AJ’S 8-week coaching program The system he uses to get new clients using automated webinars How AJ incorporates VSL's (video sales letters) and webinars into his marketing strategy A genius call to action that converts AJ’s case study test numbers Video sales letter close rate vs. webinar/VSL combo close rate The single most important thing to remember for a conversion to happen   [1:56] AJ’s intro: Grew up in Chicago Always wanted to be an entrepreneur Became a part-time personal trainer Built a client base Opened 2 studios [2:46] "I had a huge ego and didn't want to ask for help so instead I just made every single mistake and then still asked for help anyway and learned from people smarter than me." [2:56] Working with mentors and coaches resulted in his studio's success. [3:08] In 2015, his studios were grossing $500K. [3:19] The business side of personal training excited AJ. [3:45] Started business coaching other people to help other succeed. [4:06] Sold his gyms to his managers to coach full time [4:51] AJ's core program: an 8-week coaching program with him and his team. [5:38] "One of the big things we tell them when they start is 'If you go out of business, you can help zero people." [5:52] Core program teachings: marketing (sales, basic lead generation using Facebook, organic referral methods). webinars (private clients) systems (what they need to scale their business and out of it) [7:08] Pricing and special offers for AJ's 8-week program. [8:03] What does the system look like to get new clients in using automated webinars? "We actually started with a video sales letter but started shifting more toward the webinar because you get more leads for cheaper." [9:48] AJ's typical webinar is one hour. [11:10] His CTA (call to action) at the end of his webinar is to schedule a call with himself or team member and pitches the program. [11:46] How AJ incorporates VSL's (video sales letters) and webinars. [13:51] AJ's VSL's are typically 15 minutes [14:15] Joel recaps the strategy: People register for the webinar After the webinar, everyone is retargeted with a VSL that includes a CTA to engage in a phone call. [15:05] "We saw this crazy spike on the day we did the webinar. We were like 'we gotta do this all the time now."-AJ [15:28] What was your cost per application? "We would get applications off our VSL for as low as $30. From the webinar, we generally would get applications for $50-$100." [16:53] Cold VSL traffic close rate: 10% — (1 in 4). Webinar/VSL combo close rate: 50%+ for a $6K-$8K offer. [17:33] Joel recaps the numbers: $100 to generate an application Closed 50% of them from the webinar Cost: $200 for a $6K sale [18:31] Live streaming is a secret obsession of AJ's. [19:10] Almost every day of the week, AJ's live streams feature different entrepreneurs, authors, consultants, coaches, fitness professionals, etc. [22:02]  "One of the things I love about live streams and Facebook Live...Sales presentations become social and people can share them. The social proof is unbelievable. It's the future of webinars."-Joel [23:08] Numbers for AJ's case study test: Reach: 7K Views: 4K [24:26] Figure out how to incorporate social with your presentations. Social proof is important when it comes to making a buying decision.”     Connect with AJ: Official Website: AJ-Rivera.com Facebook: Facebook.com/AJRiveraOfficial (best way)     Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts    

Live streaming is projected to be one of the top marketing tools available in 2017 so it’s only appropriate to interview Luria Petrucci. Her company, Live Streaming Pros, helps brands and businesses start, grow, and monetize their own live streaming shows.   This episode covers everything you need to know about live streaming including how you can get started as early as today to start seeing results in your business.   Episode Discussions: What is live streaming? The 4 levels of live streaming and their costs 3 parts to an effective live streaming strategy Why you should do it and how to do it effectively Why Facebook Live is a powerful tool for local businesses The different live video platforms The #1 thing that will stop people from watching your videos Luria’s live stream challenge for Adam     2:37  How Luria got into live streaming    Curiosity about Video iPod and how it worked from a technical standpoint  Was able to turn it into a business After 10 years of building a community with video and live streaming,   she started focusing on live streaming due to accessibility and ease-of-use.    4:43  Addressing common fears about live streaming.   "The thought of going out there and not having structure scares me a little bit."-Adam  -Most people like to be well-prepared for video -Most people fear starting it and having nobody show up (interacting with a blank audience)    Why they're not important to worry about: +Benefits of live streaming  -Build the know, like, and trust factor with your audience.  -Works for both online businesses and local businesses -When you do it right, you can increase your bottom line -Think of it as a marketing tool and an engagement effort  "No other marketing can you build your current customer base and trust, create loyalty, and get people so involved and engaged with you."-Luria   7:09 Luria uses a run of show spreadsheet to prepare for streams.   Zero viewers can happen at first but you can repurpose the content:  Run ads to it  Post it on your blog Post it as a podcast   08:53  Works well for local business   -Tap into the power of Facebook Live -People love to be proud of the city they live in You're delivering value and getting engagement at the same time and it's a beautiful combination that really works." -Luria 11:10  Luria's 3-part live video strategy: Consistency: Builds trust - allows your viewers to put it on their calendar   Randomness: Going live randomly brings in the human element Repurposing:  Repurpose the content   14:01  What is live streaming? At it's basic level, the ability to go live and have a real-time video conversation with whoever wants to watch.    Various platforms: Facebook Periscope YouTube Live (mobile capability coming soon) Instagram   17:33  Cost, how and where to get started live streaming:  4 levels of live streaming to help determine what to start with: Going live from your phone  Add gear to your phone: wide angle lens, microphone, kits Going live from your desktop computer: webcam or external camera    Going live from a dedicated machine: Professional TV quality stream    "People are using whatever level, you just have to make sure you have the right strategies behind it and that you're offering tremendous value, being human, connecting, and have a call-to-action in your video". - Luria 24:46  Calls to Action "Live video provides a beautiful way to do a call to action without feeling like you're selling or pitching anything because what it is at its core is a conversation." -Provide value and focus on giving and helping people succeed  -Use CTA as a natural opportunity to further help them   28:06  Luria challenges Adam   Will Adam launch his first live stream in January? To be continued…   Mentioned in this episode   Live Streaming Pros Website To determine where you fit in as a live streamer, take the Live Streaming Pros quiz Live Streaming Pros Facebook Page (Live every weekday at 10am PST) Modern Marketing all-star guest AJ Rivera   Contact Adam: Adam@AdamErhart.com   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts               

AJ Rivera is a Fitness Business Mentor helping Personal Trainers and studio owners scale their income and impact.   In this episode, AJ joins Adam in providing marketing tactics, tips, and tools that are sure to benefit your business, regardless of industry or market. Episode Discussions: Simple email autoresponders How to craft an offer Direct response marketing How you should always sell ethically Importance of having higher ticket and higher prices to build your business The issue with word-of-mouth marketing   1:36 AJ’s Start -Rented out children’s dance facility -Gym owner -Began helping other fitness professionals   +"Field of Dreams Syndrome" and "Hope Marketing"   5:07 AJ’s advice for all entrepreneurs: -Be confident in what you're selling. -Know it's a good quality product -Turn every bad thing into a good thing   "Done is better than perfect." -Dave Rogenmoser 6:28 Word-of-mouth marketing -Word-of-mouth marketing isn’t a marketing plan -Counting on other people to bring you business -People don't design their business for the right amount of shareability   8:15 Mistakes, Lessons, and Systems +The use of "Daily Deals"  +AJ's marketing funnel - Have a system for lead acquisition -"6 Week Fitness Challenge" – created a true marketing campaign -Upselling customers -Email autoresponders     "Online tools work as well or better for offline business simply because their competitors aren't' doing it."-Adam   14:20 Coaching, consulting & selling +Used collective advice from mentors.   "I remember how impactful the mentors in my life had been. It changed my whole life. I'm not here right now if it's not for them." -AJ   +Enjoyed development from the business side of fitness.   +Tools: -Have a simple email system and offering -Get familiar with direct response marketing -Learn how to sell ethically    18:24 +The correlation between higher prices and happier customers (see episode 14) +Not only do you attract better customers but they get better results.   20:07 How to position yourself to raise prices "You need to sell a program you would be happy your mom bought." -AJ 23:04 The future of marketing for fitness pros and business owners -The shift to higher end programs -Audience building and brand awareness -Offering true value -The use of Facebook Live   "Everyone is obsessed with leads and sales...you need to build your audience, awareness, and authority"-AJ    If you have a fitness business and are looking to take it to the next level, connect with AJ:   Facebook (best way) AJ-Rivera.com YouTube    Mentioned in this episode: The Power of Pricing – How Higher Prices Lead to Happier Customers – Episode #14 com   Contact Adam: Adam@AdamErhart.com   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts