Podcast appearances and mentions of james friel

Today on the Ether we have Zeeve RaaS hosting a chat on programmable interoperability taking you beyond bridges with Axelar Network. You'll hear from James Friel, Ravi Chamria, and more! Recorded on May 23rd 2024. Make sure to check out the newest tracks from Finn and the RAC FM gang over at ImaginetheSmell.org! The majority of the music at the end of these spaces can be found streaming over on Spotify, and the rest of the streaming platforms. Thank you to everyone in the community who supports TerraSpaces.

Today on the Ether we have Axelar Network hosting a discussion on the future of web3 games. You'll hear from Decentraland, Metaverse Headquarters, squid, Saga, Rebecca Liao, Axelar Intern, fig, James Friel, Jacob___Meyer, its mitch, and more! Recorded on December 7th 2023. Make sure to check out the newest tracks from Finn and the RAC FM gang over at ImaginetheSmell.org! The majority of the music at the end of these spaces can be found streaming over on Spotify, and the rest of the streaming platforms. Check out Project Survival, Virus Diaries, and Plan B wherever you get your music. Thank you to everyone in the community who supports TerraSpaces.

Do you know the difference between a 7-figure and an 8-figure company? A common misconception many entrepreneurs have is that scaling their business requires an array of fancy strategies or expensive methods. But the simple truth is that it's all about leveraging systems and processes. You must have the right people with the right tools operating under efficient processes. And that's what today's conversation with James Friel is all about. James runs multiple 7-figure companies and has consulted with CEOs, entrepreneurs, and executive-level staff at companies ranging from Fortune 500 corporations to smaller, more entrepreneurial ventures, helping them systematically increase efficiency while growing their sales.If you want to learn how to scale your business to 8 figures, join us in today's episode of SMART Businesses Do THIS!About the Guest:James Friel is an investor, entrepreneur, and consultant. He helps companies systemize, grow, and scale by helping the founders get out of the day-to-day operations of running their companies so they can focus on high-growth activities.“I think that if something is an incredible offer, people are gonna pay for it.” - James FrielIn This Episode:- What makes James credible to discuss growing a business from 7 to 8 figures?- What is the main difference between a 7-figure and an 8-figure company?- Action steps to start leveraging and moving towards $10 million a year or higher? James explains how his Optimal Traffic Flow System works- How to optimize your lead flow system- Why James avoids hiring salespeople and where he focuses instead- A better strategy to increase the value of your products and services and how to make people want to buy them- How to hire the right people - The three components of a system (people, process, tools) and how to know if your system is running efficiently- What SMART Businesses should do, according to JamesAnd much more…Connect with James Friel: - Website - https://jamespfriel.com/- LinkedIn - https://www.linkedin.com/in/jamespfriel/- Instagram - https://www.instagram.com/james_p_friel/Resources: - Better, Simpler Strategy - https://www.amazon.com/Better-Simpler-Strategy-Value-Based-Exceptional/dp/1633699692- Work the System - https://www.workthesystem.com/Connect with Adam Lyons:- Website - https://thesmartblueprint.com/- LinkedIn - https://www.linkedin.com/in/theadamlyons/- Facebook - https://www.facebook.com/TheAdamLyons/- Instagram -

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. When businesses are ready to scale, they call James Friel. He's the secret weapon helping many of today's well-known entrepreneurs become successful CEOs. Breaking complex problems into small actionable steps is his SUPERPOWER. Top 3 Value Bombs: 1. You get stuck in your business because you are good at something, you start doing more, and you create success out of that something. 2. A system is a combination of people, processes, and tools. It needs to be coordinated to achieve an outcome. 3. Get in the habit and the mindset of being an effective CEO; do not fall into the trap of being the aforementioned 4 types of bad bosses. Uncover the bottlenecks, money leaks and biggest opportunities for growth in your business with the 10 Minute Business Audit! - RYG Framework Sponsors: LMNT: An electrolyte drink mix with everything you need & nothing you don't. Try it totally risk-free today: visit DrinkLMNT.com/EOFire and get a free sample pack with any purchase - plus a no questions asked money back guarantee! HubSpot: HubSpot's all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. When businesses are ready to scale, they call James Friel. He's the secret weapon helping many of today's well-known entrepreneurs become successful CEOs. Breaking complex problems into small actionable steps is his SUPERPOWER. Top 3 Value Bombs: 1. You get stuck in your business because you are good at something, you start doing more, and you create success out of that something. 2. A system is a combination of people, processes, and tools. It needs to be coordinated to achieve an outcome. 3. Get in the habit and the mindset of being an effective CEO; do not fall into the trap of being the aforementioned 4 types of bad bosses. Uncover the bottlenecks, money leaks and biggest opportunities for growth in your business with the 10 Minute Business Audit! - RYG Framework Sponsors: LMNT: An electrolyte drink mix with everything you need & nothing you don't. Try it totally risk-free today: visit DrinkLMNT.com/EOFire and get a free sample pack with any purchase - plus a no questions asked money back guarantee! HubSpot: HubSpot's all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!

Today on the Ether we have Sunny Aggarwal and James Friel talking about bringing Ethereum to Cosmos with Osmosis, hosted by Interop Summit 2023. Recorded on January 30th 2023. If you enjoy the music at the end of the episodes, you can find the albums streaming on Spotify, and the rest of your favorite streaming platforms. Check out Project Survival, Virus Diaries, and Plan B wherever you get your music. Thank you to everyone in the community who supports TerraSpaces.

Today on the Ether we have Akash Weekly hosted by Nadia Bajuelo with Greg Osuri chatting with James Friel from Axelar Network. Recorded on October 26th 2022. If you enjoy the music at the end of the episodes, you can find the albums streaming on Spotify, and the rest of your favorite streaming platforms. Check out Project Survival, Virus Diaries, and Plan B wherever you get your music. Thank you to everyone in the community who supports TerraSpaces.

What if you could get out of running the day to operations of your company so you can have more money, more time, and more freedom? When it comes to helping people create results in their lives, Today's guest is a master at getting you to identify what you truly desire and map out the steps to get there. Since leaving his position as global head of digital strategy for HSBC Bank in 2011 he's simultaneously run multiple 7 figure companies and consulted with Fortune 500 companies to smaller entrepreneurial ventures helping them increase efficiency while also growing their sales. Please give a very warm welcome to James P Friel. Top 3 Amplifiers: Detoxing from the everyday “hustle” How to prioritize which areas of your business to focus on How to outsource more tasks to free up time To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com. Enter the giveaway here: https://amplifyto7figures.com/giveaway Connect with today's guest: Website: https://jamespfriel.com/ Linked In: https://www.linkedin.com/in/jamespfriel/ Mastermind: growspecialoffer.com

Here is the exciting final part of this special three episode series! On this episode, Russell and Josh talk quite a bit about the new book Russell is currently working on! The new book will be the first (of possibly many) personal development book that Russell has written. We also get to hear why Russell loves to write books and why he thinks everyone should write one. So listen in to the final part of Russell and Josh’s “Outwitting The Devil” interview. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Russell Brunson: What's up everybody. This Russell Brunson. Welcome back to the third and final episode from the Outwitting The Devil interview with Josh Forti. Hopefully you enjoyed the first two episodes. If you missed any of them, go back and listen to episode one, two and this is part three of three. In this one, Josh started asking me questions about my new books. Why I was so excited about Outwitting The Devil, by how I'm using this? Why I'm writing my fourth book and a bunch of other really cool things. So I hope you enjoy it. And you've enjoyed this interview series, please let me know, let Josh know. The best way to do that is take a picture of any of these on your phone, post them on your social media and tag me and him and let us know what you thought about the episodes. Thanks again, you guys. I appreciate you all for listening with that said, let's queue up the exciting conclusion of the Josh Forti, Russell Brunson Outwitting The Devil Podcast interview. Josh Forti: Okay. I want to do this because we're talking about all these amazing books and I don't know, this is probably like two, three weeks ago. Maybe it's a little bit longer that. You start hinting on Instagram about this book. And I'm like, "Oh my gosh. There's another book? What could it possibly be?" And then last week I'm out here and you started telling me about it and what it is. Russell: Showing you the deal. Josh: It's not a marketing book. It's the next piece and it's your first ever... And I don't want to spoil it for them. I'm going to say it's like your first ever take at personal development. Talk to us about this book. When's it coming out? How did this come about and the details of that, because I'm super, super excited for it. Russell: I think it was my only, hopefully. But I said that about Dot Com Secrets too. Josh: I don't believe that at all. There's going to be a trilogy for... Russell you're going to be writing books till you die dude. Russell: I don't know. Writing is so painful but this one, again, it's me coming back. We launched Traffic Secrets. The world goes chaotic and I have more time and I'm trying to just occupy my mind. Josh: Which by the way, how perfect time. My heart was completely broken when you had to cancel the Traffic Secrets event because I was supposed to speak to there. I was like, "No." But how perfect of a timing was Traffic Secrets when- Russell: There are pros and cons of it. It was really good from a selling book standpoint. It was really hard for making New York times bestseller list, which we actually hit, which I'm still freaked out about. It was tough because Amazon wasn't shipping books. Things weren't shipped, all sorts of chaos. They said books weren't essential and so like it was hard to hit lists because you'd sell 10,000 copies of books in a week but Amazon was waiting two, three, four weeks to ship them because it wasn't... The way that the lists work is, how many did you sell in retail outlets? How many do you sell on USA today? All the things. And so when you have the big push, but then some books aren't being counted four or five weeks later because Amazon doesn't consider them essential. They're not sure when they can glut. Normally it takes 10,000 books or something to hit a bestseller list. We hit over 100,000 to be able to do it. It was way harder, way more stressful, but we got it. But it was easier to sell because I had more time. Anyway, a lot of pros with that. Plus it was crazy because in the beginning of the book I talked about there's a storm coming and then literally it was like, we're in the middle it. You should give this book right now... Josh: Literally right now. Russell: I think I'm similar to you. I think a lot of people in our community where it's just like, my mind is always spinning. I can't stop. Josh: I cannot shut it off ever. Russell: It's like there's got to be something I got to be thinking about. And again, it was harder me to find stuff for me to geek out on inside of marketing and business. It was just hard to find the next... I don't know. Every level you get to, it's harder to find the next level. I'm sure there's time where Michael Jordan's like, "I can't find people to push me anymore." Where do you go? And it's just like- Josh: Yeah. Like Tom Brady in the NFL just completely dominating every team that's out there. Yeah. That's right. Russell: Anyway. So not that I'm that level or anything. Josh: Right. Right. Right. Russell: For me it gets harder and harder- Josh: Likewise. Russell: To find things. I have to dig so hard to find the gold. And so I started just looking again at some of these things. And that's when I stumble on this book and just like, every page is gold and it's like I'm lit up again. I'm on fire. Again, I talked about earlier, for me one of my highest values is ROI. What's my return on my investment. So I'm learning these things. I'm growing myself personally, but I'm feeling empty because I'm not sharing them. So it's like, "What's the platform?" That's why I'm like, "Everyone go read this." I need to have this conversation with somebody. So having Dave reading it, everybody can get to read it I'm trying to read so I can get this conversations. Then when you're like, "Hey, do you want to talk about a podcast?" I said, "Yes." You forged some of this stuff because it's in me and if I can't contribute, it seems like I'm wasting it. And so there was this, there was other things. And I started looking more and more. Right now I've got five kids. Three of my kids are teenagers now and teenagers have been way harder than I ever thought or expected. It's weird. Kids are really fulfilling, but man teenagers have been just... It's different for me. I'm feeling like I have to grow to understand myself, but to also understand them. And what I envisioned my kids as teenagers are going to be what it is, has been so much different. I think for me, at times it got me depression, sadness and these things. And I was like, "I shouldn't be depressed this time in my kid's life. This is the greatest time I could be with them but I got to shift my mind." So it was me trying to do some work on myself, to fix myself. Not fix myself, but to get myself in a spot where I could enjoy the season. And then number two is how do I serve them now at this point? Because I envisioned the way I was going to serve my kids was when my dad did. Where I was like, he drove me to wrestling practice and we traveled the world, we worked out super hard because that's what I needed and I assumed that that's what my kids are going to need and it's not. That's not what they want. They want almost the opposite of those things. I'm like, "But I have these gifts. These skills I can give you." They are like, "I don't want them." I'm like, "I can help you start a business." Like, "We don't care." I get them value money because they've always had it. It's like all these things. Every gift that I have, it's like all my unique abilities I want to give my kids, they don't want it. So I'm learning this thing of well, instead of me trying to give my kids these things that I think that were so valuable to me. It's like, I have to sit back and understand what's actually valuable to them, which is so much harder and I'm learning this process. And so as I'm going through this lens of trying to learn these things, understand them, trying to figure them out for myself and I'm stumbling upon things like this and other things. It just got to a point where I was like, "I need to write this book first off for myself." If anyone who's done it, there's this weird thing as you start reading, you start seeing connections. You don't see any other spot. I feel like God opens up insights to you. They're just magical. Like I remember- Josh: When you start writing. Russell: Yeah. Josh: Yeah 100%. Russell: You have to get deep in a topic, you have studied all these things to figure things out. And I remember the first time I really understood this is, after I finished Traffic Secrets, I wanted to reedit DotCom and an Expert Secrets to publish the trilogy. So I went back. I remember reading those books and I was like, "Where did this stuff come from?" I was like, "This is good crap. I don't remember saying this or thinking that." I couldn't remember and- Josh: Interesting. Russell: It's the weirdest thing going back and fighting things. Somehow that was given to me because that was not something that I just intuitively knew. And I feel like for me, I wanted to start the book journey because I'm searching for these answers. The premise of the book is not, "I have all the answers, let me give them to you." I'm in the season where I'm going through it again and let me share through I'm learning on this journey because I'm learning some amazing things. And as I'm sharing as I'm writing them, again these insights keep popping in and it's fascinating. So I'll be doing something, I'll be doing something and I have a doodle. I'm like, "Oh my gosh." I run to Dave I'm like, "Look at this." He's like, "What am I explaining?" He's like, "I never saw it before." New to that. It showed up when I'm in this intense time. And so it's been fun as I'm writing it because these insights are coming at a speed that they don't normally come in. Josh: And I think also- Russell: It's really funny. Josh: I think... Hold that train of thought. I want you to keep going on that. But I've noticed that as well, when it comes to reading books. Reading a book and then applying the book, those are two very different things. I have read Expert Secrets, Dotcom Secrets, Traffic Secrets. And I'm going through, I've not read the hardcover of Expert Secrets. I've only read the soft cover. So right now I'm going through and yes, two nights ago I started it and it's- Russell: You started the hardcover? Josh: Yeah. I'm going through, I'm listening to it and I'm reading it and I'm taking notes- Russell: Get the hardcovers. They're way better than softcovers. Josh: So I'm going through all this stuff. For the last four or five, six months, all I've been doing, I have no front end products of my own. I'm not building anything. All I'm doing is working with big campaigns on the backend. It's like full out stuff. We're doing stuff with cash phones. All these stuff is up and I'm going through and actually inboxed you. I was like, "Dude. People say they've read this book but they haven't." They've read the words, but it's totally different when you actually experience it. And you're watching where it all fits in and you start to see how it all clicks together. So that broke from the reverse angle of when you're writing it and trying to put it on in together is what you're talking about here. Russell: Yes. It's super fascinating. So it's been fun. I'm excited. So my goal, I'm trying to get it done by summer for it to be a launch in March. So if you published traditionally, this publishing schedule is really, really long. So if you are going to read it in March, I'd have to have it done by June. Josh: If we want to read in March of next year, you have to have it done by June this year. Russell: Yeah. Josh: Dang. Russell: So that's where I'm at. So I'm also with the first section of the book and there's four sections. Back then this month I spent the section number one and then that's where I'm at. Josh: Do we get to know what it's called? Do you have a title yet? Russell: I do. I don't want to show a title yet because I don't want someone going and- Josh: Oh, that's true. Russell: "You guys all suck." And buys those domains up and they start like SEOing me and beating me and all that stuff. But it's going to be cool. It's a study of two things. So I'll give you this part. This is the subtitle. So subtitle, something Tony Robbins talks a lot about, but it's the science of achievement and the art of fulfillment. These two things. How do achievers achieve? And then how do you actually get fulfilled? Because it's fascinating. I think- Josh: Interesting. Russell: I see my own life. I achieve something thinking that, "When I achieve this thing, I'm going to be fulfilled and happy and everything." And you achieve the thing and you're like, "I'm not happy." And you figure that achievement and fulfillment, they don't work hand in hand. It's a science of achievement, which that's why science achieves more scrutiny. It's like, "Here's a step-by-step process to get this result." I want to be state champion wrestler here's a step by step process. Boom, got it. I want to be a known American step-by-step process. Got it. I want to start a business, step-by-step. Science. It's not thinking, you just follow a process and you get it. So for me, achievements always come easy. Anything I ever want in my life I've achieved it because there's a science. I figured out. Fulfillment's art, it's different. It's not follow these steps and you become fulfilled. The yin yang of these two things. And it's so fascinating. I've been going deeper into it and seeing the pattern appear over and over and over again, all these different things. And how do you apply it to your life? And there's so many cool things in this book that don't necessarily talk about science of achievement and fulfillment but they're all in here. The patterns in here over and over and over again. So it's pulling it from all these sources and showing it to everybody, that's what the book's going to do and then how to weave it all into aspects of your life anyway. So that's- Josh: One of the things and I'm sure you'll talk about it, but will be the balance of those two things. Because it's early on in my very young career of being 27 years old, but it was all about achieve, achieve, achieve, achieve. And there's always my mom's voice in the back of my head, it's like, "Things won't make you happy." "I know mom." Russell: Yes they will. Josh: Yeah. Yes they will. And then you get there. There have been moments in my life where right now in this moment I am completely fulfilled or I'm completely content and it's just like, I don't know what could make my life better. And it's not when I achieved anything, it's not when I did anything. But in that moment, whenever I take a step back and think about that moment, I have very little drive to go achieve anything more. And there's that balance of how do I stay fulfilled and content while also being driven to go achieve. Because for me and this is something I'd wrestled with and talked to Katie about it. And I'm like, "It's either one or the other. I can't be..." And she's like, "There's always another option. There's never black and white." And so balancing the two of those and understanding that. Like you said, they don't go hand in hand. They're separate things, I think it's really important and something that I'm trying to figure out and learn. Russell: So I got frustrated about all the times I achieve something and I'm so frustrated, why do I not feel how I thought I was going to feel and leads to depression or frustration or whatever. But when you start separating these are two different things I can achieve and I want to achieve, but how do I get fulfilled in the journey or separately from it and you start anyway. It's been fascinating and learning so many cool things and it's going to be fun to start sharing with everybody. I'm going to probably start in my podcasts, start dropping more and more things then getting deeper and deeper. More of the thoughts are going be flushed out. That's the weird thing about writing a book too, is initially I'm like, "Here's what I'm going to write." I write an outline of what the book is going to be and I write chapter number one. I was like, "Now this outline makes sense. You write that one" Chapter two. And so it's like, it's this rebuild, rebuild, rebuild. And by the time it's done, hopefully we'll find out. It'll be the perfect thing that's like, here's the frameworks you need. And for example, this whole concept here, there's a chapter that's going to be taking the frameworks from this book and this is going to be the chapter walking people through this concept of faith and fear. This doodle is a rough draft. I just tell you I sent this to you today. I'm like, "This is not the perfect doodle. I saw it. I'm not going to post it down below yet because this is partially done." It's going to be perfect by the time the book's done. I'm still thinking through and trying to get it right. And making it a simple form where I can understand it and hopefully it makes it easy for people to apply. But anyway, it's pretty cool. I think everyone should read a book. I think everybody listening should set that as a goal because when you do, just the act of writing the book will change your board. And I think anyone will understand. And when somebody asks, "What are you doing?" You're like, "I'm writing a book." Josh: That sounds very cool. Russell: There's no much cooler than that. Josh: Yeah. Yeah. For sure. Okay. I know you have a hard cutoff, so I want to be respectful of that here. So I want to end with one question here and that is specifically about reading books. It's interesting. I'm pretty involved in the ClickFunnels world. Those are my people as well too. And so those are the people that follow me and that I interact with and I talk to a lot and it's always interesting when I talk to people about reading versus action. And some people have this... I feel like there's weird thought that if you're a reader, you're not an action taker, which I'm like, "That's not true. That's not how that works." But anyway, for you, if you are early on in your career, early on in you journey of building your business and your funnels and putting everything together. Do you recommend? Going back and thinking of your life, were you a big reader early on? Did you do a lot of reading or were you more action taking and looking back, would you recommend people read more, take more action? What's that balance? Because it's very easy. I know for me, I'm making time to read and then that's all I want to do. I'm like, "This is amazing." And then I'll take action. And so what's that Balance there? And what do you recommend as far as reading versus action? Russell: It's tough because some people read just because you get fulfillment or like there's- Josh: There's a good feeling that comes with reading. Russell: Comes with reading. Josh: For sure. Russell: So- Josh: It's a fake sense of accomplishment. Russell: Yes. So this is my belief. I remember when I first got started, I was reading a lot, I was listening, I was going to seminars. I remember at first it always frustrated because I was learning all this stuff and I was getting it but I had nowhere to use it and I was trying to use it all. That's why I think I launched... I can't remember. A couple of funnels by measure. It was like a 106, 116 or something funnels I launched before ClickFunnels. And that's because every idea that came to me, I was like, "I have to create something." I create this and I create this. I was creating funnel and funnel and coaching program. I joined Dan Kennedy's mastermind and they talked about, "You should have mastermind groups." So at the event I launched a mastermind group. I'm like, "You should have phone sales." We started phone sales and "You should be doing seminars." We launched a seminar. Every idea that came, I launched it. But man, I got a point where I was drowning. Because we had 8,000 things we're doing and nothing really worked. And I remember always feeling guilty because these ideas are coming to me. I'm thinking, "These are gifts from God. These are inspiration. I need to have these things." And it wasn't until... I don't remember when. But somewhere down the line, I realized that, "I don't actually have to take all these different things and do them, but I can understand them." Because I enjoy learning, understanding. So I would take them into my mind and literally put them on a shelf. I remember there's this Dan Kennedy on how to do high ticket, air exclusive program. So when we were listening to it, there's talking about franchise and this. All of a sudden, this is amazing. So I was taking it because I enjoyed the learning of it. And then I was like, "I'm not doing this right now." I'm so stretched thin, but I enjoyed the learning. So I'm flying an airplane, listening to this audio book or whatever. If I'm going to put it over here, I'm just categorizing and I put it over here in my brain. Like, "Hey. If I ever wanted to go back and do that, I know where it's at or at least put over here." So I started learning because I enjoyed learning but I didn't have to implement everything. And I've put things in these different spots. At the same time I had a very clear vision. This is definitive purpose. I had a vision. So I'm trying to execute on something I'm trying to do. So as I'm learning, when something came that crossed my mind I was like, "That's the next step. I could grab it and plug it in and I could use it." If it didn't. I'm like, "That's awesome. Put it right here. Someday I'm going to use that in future." And I talked to… James Friel and I talked about because he has a Trello board. He calls his shiny penny Trello board where anytime you have a great idea- Josh: Yeah. I have one of those. Russell: Instead of trying to implement, he puts it on his Trello boards. Keeps your ideas. I think for most entrepreneurs, every idea is like your baby, like "This is the greatest idea of all time." Josh: Yeah. I have a Trello board called Josh's brain. Russell: Oh awesome. This pre Trello because I remember getting a note card. I had three by five note cards and when I had the ideas, I put them in there, I put them there. And somebody I'm going to come back to this and I get ideas and put them there. I kept putting them there either in a note card or somewhere else. And it's crazy. And I fast forward. Man, I think it's 19 or 20 years, I'm doing this now. So whatever it is. Almost two decades. And it's really cool because when I coach people now and this is my inner circle so I have people in here I'm coaching and someone would appear on stage and they're stuck with a problem and they're frustrated. They're like, "I don't want to do this thing." And all of a sudden out of the back of my mind pops up this thing and it comes into my- Josh: Exactly. Russell: I have this thing. I'm like, "Oh my gosh. Where did that come from?" It's because I learned it. Because I read this book here, I saw this thing over here and all these things. And so I think a lot of times we have to understand that learning is fun. So enjoy it. Don't be like, "I'm not going to read because..." Reading is awesome. Read, learn, do those things, but also understand, what is your mission? Stephen Larson talked about this two funnel hiking lives ago. He called it just-in-time learning. It seems like if you are going to read the book you need... I agree with that except for this is a better pastime than watching movies. So let's read, let's study. But having your path, this is my goal, this is where I'm going to go. If you join my coaching program, we're going to talk about what's the first funnel. That's what we focus on. Don't do anything else, just focus on that. You can learn other things, but categorize them or wait until you're ready. And then as you get pieces right. I need that, I need that and figure out the next steps. I think that's how I would do the yin yang of both of those. Because I'm the same way. I'm learning so many things or study things or I find things are awesome that I'm not going to use but someday there'll be someone I come upon that that nugget is going to be the thing that unlocks something for them and they're going to super grateful. So, anyway. Josh: All right. Well man, thank you. I really appreciate you taking the time to do this. This is so much fun. We could talk for hours, but we do have to wrap it up there. We've got a little something to get to, so thank you man. I appreciate it. Russell: No worries. And hopefully all you guys, two things I want to say. Number one, I'd highly recommend reading this book and read through the lens of this. The first time I didn't know where I was going. So I was all over the place and just freaking out. But look at the lens of Faith and Fear of, I don't want to be a drifter. I want to be somebody spiritually, mentally, and physically free. Look at that and start looking at everything he talks about from this lens and just look at it as protections of you that will be there to get to the spot where you're learn 2% or how to keep yourself from becoming a drifter or if you are drifter shift yourself back. And looking at this, because it's this guide book of all the ways that the devil uses to shift you around. And when you're aware of it, man, it makes it so much more powerful. Josh: And- Russell: This is huge. Josh: The thing that I would say we didn't have time to get to it, but I would say too is understand that it's not... If you're religious, understand that there's probably going to be some things that the devil is like, "You don't need God, you don't need me." Some of the things that are going to be in there, like Russell said, 97% is good, 3% is bad. Don't let that prevent you from understanding the value and the power that's in this book because there is so much good stuff in this. And any single time that I've ever had success at anything when I look back, it follows very closely to the principles that were taught here, so anyway. Russell: That's awesome. And then wait until next March to buy my book. Josh: And I will be the number one affiliate. So hopefully you all can be number two, three, four. That's cool. That's going to be super, super cool. So Russell, thank you so much, man. I appreciate it. Love to do it again for The Book of Mormon or something like that and all right. All right guys, that's it. Russell: Thanks everyone. Josh: As always, hustle, hustle. God bless. Don't be afraid to think different because those of us who think different are going to be the ones who change the world. I love you all. See you soon. Russell: Bye everybody. Josh: See you.

Day 55 - In this episode, we begin talking about how to integrate both the James Friel and the Dana Derricks' 30-day plans. There are some interesting discoveries I made that I want to share, so take a listen!!

Perspective on what the client wants and needs.

Tune in to the latest episode of the Success Academy podcast featuring James Friel where we discuss the importance of systems for growing a business, and how to strategically grow and scale effectively.

Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama. Have each episode delivered to your inbox by subscribing here: http://www.scalingupservices.com/subscribe

When businesses are ready to scale, they call James Friel. He's the secret weapon helping many of today’s well-known entrepreneurs become successful CEOs. Breaking complex problems into small actionable steps is his SUPERPOWER. Top 3 Value Bombs: 1. You get stuck in your business because you are good at something, you start doing more, and you create success out of that something. 2. A System is a combination of people, processes, and tools. It needs to be coordinated to achieve an outcome. 3. Get in the habit and the mindset of being an effective CEO, and do not fall into the trap of being the aforementioned 4 types of bad bosses. Get the toolkit and find out where you are at in your business - RYG Framework Sponsors: ZipRecruiter: By connecting people who need jobs and companies that need people, ZipRecruiter is working with all of us so we can keep moving forward. Let’s work together. ZipRecruiter.com/worktogether Traffic Secrets Podcast: The strategies to attract your dream customers when you’re just starting out are exactly the same as when you own a multi-million dollar business. And these strategies are waiting for you on a new podcast mini- series: Traffic Secrets. TrafficSecretsPodcast.com

Are you ready to learn the real power of your audience? You need to start making the most of your list as an investment. In today’s episode, James and Dean will help you develop a list of ideal clients, grow your list the smart way, and leverage the people already paying attention. Plus, you’ll hear how to revive a cold list and the four types of campaigns you cannot skip in your business. You’ll want to grab a pen and a piece of paper because it’s time to take some notes.    “If you have a list, you’re always going to have people to talk to. And that’s one of the insurance policies for having a great business.” – James Friel   Outline of This Episode   - The importance of reaching out to your list today [11:15]   - Ways to start or grow a list [16:45]   - How James got a 50-60% conversion [25:25]   - What’s most important to get people on your list [32:50]   - The 4 types of campaigns every business owner needs [36:20]   Starting a list How do you grow a list from nothing? Listen as James and Dean share what you need to do to make people want to hear from you. Learn how to establish credibility in your relationship with people.   Once you have a list See your list as an investment. Now that you have it, what is your ultimate end goal? Hear how to develop a consistent communication strategy, and how it can build your business.   Warming up an old list James explains why it’s absolutely vital to revive a cold list. He shares concrete advice for what to say and how to say it to get those leads warmed back up. Plus, you can check out his resource for stoking the fire.    Resources & People Mentioned - Subscriber Reviver: https://subscriberreviver.com/   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Site: www.jamespfriel.com   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow  

One of the best times to build an online business community is during a period of uncertainty. In this episode, James and Dean talk about the advantage of getting out in front of your tribe, with as much power-packed content as you can make, during the ongoing coronavirus quarantine. Groups are launched and abandoned on social media every day. They start up with hopes of something new and different, but the people leading them often get sidetracked seeking applause or engagement for posts that aren’t much help or use to the members. James launched the BulletProof Business group on Facebook, a platform where he’d previously not been active. It began to grow very quickly. In this discussion with Dean, you’ll zoom out to 30,000 feet to get a firm grip on the right attitude, intentions and some practical steps for creating YOUR highly engaged, profitable online community.   The energy and intention you need to bring should always be, “How can I create a community of people who need my services?” – James Friel   Outline of This Episode   - [07:55] Community, leadership and direction over isolation and confusion   - [18:30] Mindset, sales, marketing, team, operations, systems … your BulletProof survival kit   - [21:30] The top 3 counterintuitive strategies of an online group in the age of COVID-19   - [28:28] The power of celebrating wins together – why they ratchet up engagement   - [32:25] How engaging with your tribe totally sets you apart from the pack   The top 3 strategies you wouldn’t think to use to get massive group engagement James started BulletProof Business with high-level knowledge to deploy, at a brisk pace. But he found that quarantines increase attendance for Facebook Live videos, even if they’re spur-of-the-moment and unannounced. He also flipped the script on chasing engagement, focusing only on what he can give that adds the most value to people. By violating every rule of direct response marketing, James’ group is both monetized and full of energy – even though he had no intention of making money or becoming a social media celebrity.   The strength of the pack is in the “wins” From a mompreneur’s success getting her kids to bathe to an executive closing a $300k deal, winning is even more important during times of turmoil. When BulletProof Business does “Wins on Friday,” the comments section goes nuclear, and “your” economy becomes separate from “the” economy. Psychologically, this helps people keep their attention focused where it belongs – and OFF the daily news soap opera and rumor mill.   Why we need to talk You just can’t outspend someone who is generous with their time, or make up the ground with paid advertising. James intentionally engages business owners and entrepreneurs in his group, and easily sidesteps the question of what makes him different from other thought leaders and experts. During a term of isolation and restriction, engagement is easily our most powerful asset as entrepreneurs.   Resources & People Mentioned   - BulletProof Business with James P. Friel on Facebook: https://www.facebook.com/groups/1107362546297055/   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/  

This week’s episode comes from a live we did with James Friel in our Billion Dollar Brotherhood Facebook group.   James Friel has consulted companies and built the systems of companies like ClickFunnels. Not only does he help companies build systems and processes to make them bulletproof, but he also creates bulletproof business people as well. From optimizing your business to what you personally need to to become optimized. Timestamped Show Notes: [0:07] Getting Yourself Dialed In [7:01] The Importance Of Integrity [11:11] Weather The Storm [17:29] Don’t Be Lazy In Your Business When Times Are Good [22:51] Invest In Things That Are Going To Help You [29:39]  Starting The Systems To Be Bulletproof [36:56] Reach And Ad Cost WIth More Views On Feeds [41:07] Tips On How To Adapt In A Shaken Industry Takeaways:  Stay on your game, stay at your best and it’ll help you maintain your focus. If you’re not taking care of yourself it means that you don’t really have a high value of yourself either. There are always going to be opportunities to benefit. Be clear on the 5 core areas in your business to make sure you’re attending to them.  You can never understand the people that you’re serving too well Resources: Connect with James Bulletproof Business  Grab your copy of Traffic Secrets Connect with Nicholas Join The Brotherhood FB Group Grab your copy of The Modern Day Businessman: Success Without Sacrifice Get Your Ticket To BDB Live 4.0

Meditation is a practice where one uses a method to train attention and awareness in one’s self to achieve a mentally clear and emotionally calm and stable condition. Successful people like Oprah Winfrey and Ray Dalio, among others, have been known to practice meditation and can create amazing results in their business and own lives. In today’s episode, James and Dean talk about their own experiences in trying their hand at meditation. Dean has a less fascinating encounter with mediation compared to James, who has been putting meditation into practice for over eight years now. Tune in to learn more about how meditation can be useful in your daily life, relieve you from stress and make you a happier individual altogether. Plus, join in on a quick guided meditation led by James towards the end of the episode.   It’s not the idea of shutting out your thoughts, it’s the idea of observing your thoughts and then coming back to your center. – James Friel   Outline of This Episode   - [02:59] Dean’s experience trying out meditation   - [10:49] How meditation has helped James and his outlook on life   - [13:21] Why focusing your mind on the breathing is key to proper meditation   - [18:45] The benefits of meditation   - [27:56] James gives a beginner’s guide to meditation   Learning to meditate was one of the most impactful things that happened to James in the past decade By the end of 2019, James was asked what things or events that happened to him in the past decade that made a big impact on his life. He answered that learning to meditate was on his top 3 list. Having discovered meditation to be a very useful way of training one’s mind, it became one of the most impactful things that occurred for him. He has been doing it for over 8 years now and it all started when he went to a meditation retreat.   The way meditation works Whenever people hear about meditation, there is that misconception of the idea to shut off your mind. But how do you think about nothing? James mentioned that in the retreat, meditation was explained as going to gym for your mind at a higher level.  When you go to the gym, you exert effort, recover, and redo the cycle. On the other hand, with meditation, you need to do some effort and bring your focus back. You need to have a centering mechanism and it can be as simple as focusing on your breathing.   Why meditation is beneficial for your mind One of the major benefits of meditation is that you start training your mind to be able to observe what's going on around you and still remain centered. You are no longer bothered by all the fuss and distractions that may divert your focus from your goals. Another benefit is that you can feel happy for really no good reason. When you don’t feel all that stress from life and work, you just start to feel happier. Because of meditation, you can create a gap between stimulus and response and from this, you are less stressed.   Resources & People Mentioned   - Steven Covey: https://www.famousauthors.org/stephen-r-covey    - The Art of Ascension: https://www.theishayafoundation.org/who-are-the-ishayas.html   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/

Follow along and create your own Value Ladder as I show you how I designed my personal one.   It’ll probably come as no surprise to learn that I love the book DotCom Secrets ;-)    DOTCOM SECRETS - MY FIRST TIME    I first read DotCom Secrets when I was in the army…   I was on a security line training - it was ten days lying prone in the dirt.   It might NOT surprise you to find out I have a very active brain, and I can only study bugs for so long…   Army uniforms have these cargo spots where you can store things    I kept DotCom Secrets in a plastic bag in my pocket to keep it from all the dirt and the crazy intense rain.    With my M16 in my right hand, I’d pull out DotCom Secrets…    I’d take out my pen from these pen slots on the side of my uniform, lay my weapon down and take notes.    I don’t have my original copy, which kinda stinks, but it was marked to death 'cause I really go deep.   Before I read DotCom Secrets, I was probably on business try number 10/ 11/ 12, or somewhere around that…   But it wasn't long after reading DotCom Secrets that things started really working for me, and part of this was because of the topic I want to talk about today, which is value ladders.  HACKING THE VALUE LADDER   So what is a value ladder?    Right at the bottom of page 23 of DotCom Secrets, it says:   A value ladder is where you want to take your client.    *THAT’S IT*    … that's all a value ladder is.    It's where you want to take your client.    Funnels are NOT the only thing that Russell's popularized in the Internet marketing space- he's kinda credited for being the one that popularized value ladders too.   And now,  I wanna teach you…   How I use value ladders after reading DotCom Secrets..   Where most people kind of mess up when they focus on creating a value ladder.     After reading DotCom Secrets, all my college notebooks were crammed with drawings of funnels and value ladders …   They were HUGE value ladders with tons of steps - they were MASSIVE value ladders.     However, one of the things that I got stuck on was thinking that I needed the entire value ladder planned and designed before I could even start building a funnel.    I want you to know, that's actually NOT true.    That's NOT the way ClickFunnels builds their funnels, that's NOT the way I built mine, but most people think that’s what they have to do.    When I ask "What's the model you're following?" A lot of times what that means is what’s the value ladder?    Do you know the value ladder/ the model that your industry uses most and has all the success with? '   … ‘cause it's the template.    When I started realizing that there where models,  I’d be sat in classes thinking, "Man, all I gotta do is follow the model! What’s the info product model?"    YOUR CORE IDEA   Now, if you don't know, we have OfferMind coming up, and OfferMind’s purpose is to to help you find your core idea.    The reason I’m bringing this up is that…   I'm following the info product model   If you’re in the e-commerce model there’s a value ladder that is proven to work really well for that too.    If you’re in, B2B, there's also a value ladder model.    ClickFunnels follows the software plus info product model.    If you guys aren't watching on YouTube, this might be one of those episodes that’s powerful for you to watch, and actually see how I draw this out.    So if we take the DotCom Secrets definition of a value ladder, remember that...   A value ladder is where you want to take your client.    This is a cool framework that you can use to develop your entire company.    But there are a few specific things about this model that I want to share with you that’ll help you get the MOST from it…   HOW TO NAVIGATE THE VALUE LADDER  The goal of the the value ladder is to ascend your customer to very tip-top, (I'm gonna put a star there) - that's where you want to take your people.    The top of your value ladder is where you want your dream customers and your dream product to be.   It's also the MOST expensive step on the ladder.    It's the one where you give the most value, and the most amount of your time, (if you want to design it that way).    And at the bottom, it’s the exact opposite.    It's NOT that you don't want to sell people at the bottom, but the whole point/ the whole idea is that you want to start qualifying people.    I can't draw very well, but let's say this is a phone…    (There we go, there's a little phone right there)    This phone, (a.k.a, value ladder step), is what's calling out to your dream customer.    You bring people in on the cheap step and then you start to ascend them to the top.   So the value ladder is somewhere that you wanted to actually take people to… I want to show you how I personally design my own value ladder, but first, I want to teach you the principles I use to design my value ladder.    So that next post, you’ll see the application of these principles as I actually teach you what my value ladder is.   HOW TO INCREASE CUSTOMER VALUE   Recently, I’ve been really geeking out lately on this idea of campaigns, and one of the issues I've found is that most of the time...    People don’t buy from you because your offers NOT good enough,  ...it's usually 'cause they don't know *WHAT* they can buy from you.  So my role is to create:   Cool marketing messages   Cool offers   Campaign noise around offers   … but it's also my role to educate my customers on what they can buy from me.   Sharing your value ladder with your customer base is one of the easiest ways that you can educate your customers on what they can buy from you.    How many of you guys, right now, as you guys are listening or watching this, how many of you guys, even know that there's the option for me to fly to you?    (That's something we're probably gonna take away, but I’ve been doing it for a while though.)    Did you know that there's an option where you can fly to me for a day?    ...there's all these cool things that people just don't know about.    And so I've realized, "Man, my role is to educate the value ladder, NOT just the product."    I think it was Peter Drucker who talked about the only two obligations an entrepreneur has are marketing and innovation.    “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation - P Drucker One of his definitions of marketing is education for a sale.    Every enterprise is a learning and teaching institution. Training and development must be built into it on all levels - P Drucker   Drucker believed the marketers needed to educated people, so that they’d actually go buy.   My definition of marketing is:   Marketing is changing beliefs for the intent of a sale - S Larsen   (I can feel I’m not telling enough stories, so hopefully, you guys can follow me with this.)    But anyway, I started to realize was that:    I need to create mechanisms inside of my funnels that don’t just sell the product itself - I have to educate people on the other things that they can buy from me as well …   ...and that I actually can automate huge parts of that process.    (If you come to my events, I teach much deeper on this)   VALUE LADDER EDUCATIONThere are eight ways that I create what I call value ladder education, and they're all automated ways that teach people how to go and make a lot of money.    Now, let me walk through a few mechanisms with you guys.    So I'm a One Funnel Away coach for ClickFunnels, I coach daily, and usually live (unless I'm traveling, sick, or something like that)…   There are like 6,000 people on this last challenge - it's a big one, we're having tons of fun with it.   One of the things we teach is that typically, (even if you're bad), you can make a dollar per person per month on your list.    Typically, you can expect a dollar per person on your list per month.    Now, what I've learned is that the $1 per person per month can easily become $2 with what I'm gonna share with you.    Add a few other things, and you can make that $3 … then as you get better you can turn that into $4/ $5 per person.    Right now, for every person on our list, (our list grew heavily in the past little bit here), but...    With the list that I have right now, we do $3 - $5 per person per month on the list.    What I'm gonna teach you right now is one of the easiest ways to manipulate this formula and increase customer value.   Value ladder education, (a.k.a, teaching your customers what it is they can buy from you), is one of the easiest ways to increase customer value.   There's a lot of automated ways so you're NOT having to be the one putting in more sweat equity.    You just do it once, and it's all automated.    SIX STEPS TO YOUR CORE OFFER   There are six steps that I use to create a core offer.    … they have to go in a certain order as well.    What is my market/ where is it?   Who is my dream customer in that market?   What problems do my dream customers have?   Identify the core problem   Find the core solution   Make the core offer   The first thing I do when I'm designing a new value ladder is...  I want to know what market I'm selling into.    I've gotta know what this red ocean is.    What is my market?    Now once I know what my market is, I wanna know…    Who my dream customer is in that market.    I'm not trying to sell the whole market. People mess that up all the time.  Now once I know the who, that I'm trying to sell, I need to know…    What their problems are?    I list out what their problems are.    What problems are they trying to solve?    Then ‘Who’ leads to ‘What’...     This is where ‘The Dream’ comes in…    Because NOW, from the ‘What,’ I can identify what I call ‘The Core Problem.’    "Stephen, what does that have to do with designing a value ladder?"    It has EVERYTHING to do with it!    And *this* is the reason why you may NOT know what's on my value ladder yet because I'm testing out my core offer...   I've had people offer me $1 million.   It's NOT a joke...    They're like, "I'm dead serious, Stephen. I will give you $1 million for a funnel."  I've said “NO!” - which it's baffling to them…    And,  the why, is because of what I'm sharing with you right here.    I don't want to be in a scenario where I'm like, "You know what, I could do that…”    But the REAL question is, “Is it what I'm designing?    The value ladder is the roadmap for my business and my activities.    So if it's NOT time for me to be offering those kinds of deals, “A million bucks??? No thanks!” ;-)   I'm NOT saying I won't take 'em in the future, but, at that time, when the first BIG offer came, the answer was “NO!”    I don't want to be in a scenario where I’m like, "Crap, I'm getting out of line with my value ladder."    When I got hired by ClickFunnels there were only 14,000 monthly users - now there's 92,000.    There were only 40 ClickFunnels employees - now there are 340. It's crazy! It has exploded!    I joined ClickFunnels right before this major, explosive growth, and part of the reason why I know I can teach so much about this is because I was there:   Helping    Experiencing    Designing   Observing it   Being a part of it   … I watched this HUGE, ridiculous growth happen.    And so, these questions that I'm walking through are the kinds of things that were being tackled when I was at ClickFunnels.   When it comes to value ladder design, people are like,    Well first, I'm gonna do a free plus shipping book   Then I'm gonna do a course   Next, I'm gonna do a high ticket mastermind   I'm gonna do a high ticket event   … that's all great, but *that* comes waaay down the road.        What you need to know first is:   What's the market that your serving?    Who is your dream customer?    What are their problems?   Is there a core problem to be solved?    You design a core solution   You create a core offer   Now, you’re finally at a spot where you can create an offer.    You create a core solution, and from there you create a core offer - that's why I call it Your Core Offer.    I place the core offer in the middle of the value ladder.    And I start at that spot.    WHY HAVE A CORE OFFER?If you're NOT watching on YouTube, I strongly encourage you to watch this part of it - it graphically helps you to understand these pieces.    I help people find out what their core offer is because the numbers work easier with ads.    If I'm selling something that's mid-tier priced, I only need to sell one of 'em, and Facebook ads are covered for a while.    Rather than me go straight to the top… and there are people who argue with me and say, "Go straight to the top..."    I get it, and I've done that as well…   I'll be honest, the one I don't do first is the very bottom, and it's 'cause it's a little bit riskier.    There’s a quote in my head, but I'm not very good at remembering the names of who said what…    Anyway, the quote is something like:    People spend more money for the same thing repackaged in a different way.   It's a powerful quote, and it's a quote that floats around in this space a lot.    You have to understand that each value ladder is represented by an idea - it's actually a full idea.   I need to prove the idea almost more than the product itself. I’m proving out the idea, NOT just the offer!    So once I know that…    My core offer delivers a core solution   Which fixes the main problem   Which helps solve my dream customer   Which is targeted at one specific spot inside of my market...    Man, now I can build a whole value ladder.    But too many times, people are all like,    "I'm gonna build this funnel, then this funnel, then this funnel, then I'm gonna publish this, and then I'm gonna make this continuity program..." and it's so fast…   ...they build too quickly.    All their focus is on getting that next funnel out... which is great after you've proven out the main idea and after you've proven the core offer.    I hope this is making sense to you?    (It's funny, I wanted to trial close you guys, even though I can't see you right now)   ... but hopefully, this is helping ;-)    So, I focus on the middle of the value ladder to prove out the main idea.    SAME IDEA DIFFERENT VALUE    Now that the idea is actually proven for the entire value ladder, my whole goal is to go in, and develop varying levels of value on the same ladder.    I can go do something more high-touch with my time up here. I can go develop a cool mastermind up at the top up here - that's lots of value.    I have the same ideas at the bottom of the value ladder, but now I'm gonna have:   The Book   A Challenge    CDs    Courses   A Continuity-based Program   ...I'm gonna have all this stuff.    And it works because I've proven out the main core offer and the main core idea.    And with the cash flow from the middle of the value ladder, I get to:    Skip things like VC funding   Build a business    Put systems together that free up my mental faculties enough to go build the rest of these funnels.    HOW TO PAY FOR EXPENSIVE THINGS IN YOUR BUSINESS   As a business, we're running lean on purpose.    I don't want a ton of people inside of my company as far as employees and stuff like that, I just don't.    But the reason I get to do it that way, and the reason we're cash flowing so hard right now is that I follow my six-step model that helps to clarify the way the value ladder is used...    'Cause you do want to upsell people    You should bring in the bottom of the value ladder individuals.    … but all in good time.    One of my favorite book, Ready, Fire, Aim, teaches that your goal, as a beginner entrepreneur, is just to get enough customers     You're just trying to get a big ole list.    Once you have a BIG list of customers, anything you sell to them afterward is MORE likely to be successful “because so many of your existing customers will buy it.”    … that's exactly how the book it says.    Now, when I need to get more people in a funnel/ business), then I go build something at the bottom of the value ladder.    The reason I don't have a book right now is that I don’t need leads.     It's the reason why I don't have a lot of cheap stuff right now,    I don't need leads.    Do you see what I'm saying?    (I’m gonna make this a two-part series...    I want you to know the principles behind my value ladder so that you’ll have the context when I teach you my value ladder… and it’ll make more sense to you.)    HOW TO KNOW WHAT TO BUILD NEXT?   One of my favorite individuals is Alex Charfen,  in fact, I just interviewed him… Alex Charfen is a BEAST.    I've learned A LOT from Alex, the book Clockwork (great book btw,) and James Friel about building a business…   Now, there are five criteria that I analyze my business on, and this is how I determine what to build next in my value ladder...    Ohh! What's up?    The first thing, I go and I figure out what I'm gonna go build on.   I want to see:    How well do I get leads?    How well do I convert them?    How well do I deliver the stuff that they bought?    How well do I retain them?   How well do I upsell them?    (This is how I personally do it - I know there are different formats here and there)    And so, I break those categories out separately and I rank myself…    For example:    If I start getting low on leads, I’m ranking myself, “Oh, dude, your leads are kinda low right now, darn it..."    I start asking:   What should I go build on my value ladder next?    What would get me a lot of leads really quickly?    ANSWER = BOTTOM OF THE VALUE LADDER STUFF   I don't need more leads right now! That's why I don't have bottom of the value ladder products.  I've had a few people reach out, (and if a few people have reached out, it tells me a lot are thinking it), and ask, “Stephen, why don't you have a book yet?"    The answer is…   Man, I got more leads than I can handle, so that's NOT what my personal business scenario needs right now.    Now you might be like, "Stephen, I need leads." That's great, but don't compare yourself to me.    I just follow the formats and formulas that cause success.   In order to decide what to build next, I answer the questions:     How well do I convert leads?      A: You know what, I convert pretty high. So I don't need to focus on the actual sales message or the offer.      How well do I deliver?      A: I deliver really high! I know I do.      How well do I retain an upsell?      A: Well.      How well do I upsell?      A: *NOT WELL*   … so the next thing I'm building is an upsell.    Meaning, there's NOT a lot at the top of my value ladder…   So the next thing I'm focusing on is on top of the value ladder…   ... because that’s the thing that I'm suckin' at the most at right now.    I just look at it the value ladder objectively and think,  "Oh man, I gotta do this.”     I was listening to the book Clockwork while mowing the lawn, and that's where I learned this... I've had so many epiphanies mowing the lawn, it's crazy. I'm always nervous to get somebody to go do it for me because I have so many epiphanies.    I need to look objectively at my company, and ask:   Do we have leads? "Oh yeah, lots."    Are we converting them? "Yeah, we are."    Okay, so that's not the issue, so where's the weak spot?    So…   PLAYING TO MY STRENGTHS & WEAKNESSES   As an individual, and a solutions provider, I sell my strengths, but as a business builder, I solve my weaknesses.    That's a big statement, (that has a lot to do with the value ladder)...   As a business owner, I fix my weaknesses, and I only focus on the weak part, to fix these five formula pieces.    However, as a solutions provider, I sell my strengths, which makes total sense, right?    But too many people get it switched.    INSTEAD... I let the model tell me what to go build on my value ladder.    I know what purpose each phase of the value ladder is for:    The Bottom of the value ladder is hardcore about acquisition.   The Middle is all about ascension, (whether I'm ascending them from the red ocean into my value ladder, or I'm ascending them from the bottom up) - it's a place of monetization.    The Top is the MOST monetizing.   And if I am not in a spot where I've tested out and proven the main idea of the whole value ladder, I shouldn't even be looking anything else.    All I'm doing is testing ideas.    Now, I know I've spit a lot at you in this blog- so if you need to re-read a few times, go for it (or check it out on YouTube).    This is how I think about my value ladder, and this is the premise I design under.    I know that I'm tossing A LOT at you with this - it was kinda heavy, but if you like this kind of stuff, we cover a ton MORE in this depth at OfferMind.    Guys, go get a ticket at offermind.com.     We’re, we're pushing pretty hard on tickets right now - so it's super-exciting…   There's a chance this baby will sell out.    So anyway, go get a ticket at offermind.com, so I can teach you how to do this for your own business.   You’ll create a roadmap of what you actually need to do - not just from a business structure standpoint, (which is kinda what I'm showing here), but also from a marketing standpoint of how to actually get your offer out the door.    Thanks for leaving reviews -  I just can't even tell you how much that means to me. It's very exciting to see those. Gets me pumped.   We spent a lot of money and a lot of time putting this content out, so your reviews are super fun, and I really love 'em. Thankful You.    Get Rich - Do Good   BOOM!    If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good.   But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right?    That's what I struggled with for a while until I learned the formula.    So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.    Wanna come?    There are small groups on purpose, so I can answer your direct questions in person for two straight days.    You can hold your spot by going to OfferMind.com.    Again, that's OfferMind.com.

Outsourcing podcast Get the full show notes for this outsourcing podcast here:outsourceaccelerator.com/245   Just The Tips podcast  I am being interviewed on the Just The Tips podcast. This is hosted by James Friel and Dean Holland who are relatively big personalities in the Internet marketing space. On this podcast I explore or share my business journey with them and then, of course, we get into outsourcing pretty quick because that's what I love talking about. So I hope you enjoy this and learn even a little bit more about outsourcing.   References Just the tips show outsourceaccelerator.com/245   Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below.   Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore   About Outsource Accelerator Outsource Accelerator is the world’s leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator’s unique approach to outsourcing enables our clients to build the best teams, access most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach means that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed.   About Derek Gallimore Derek’s blend of extensive international business and travel experience means that outsourcing came relatively naturally to him. Derek has been in business for over 20 years, outsourcing for over seven years, and has lived in Manila, Philippines – the world’s outsourcing capital – for over five years. Outsourcing is one of the biggest game-changing opportunities presenting both business, and the world today! Derek is passionate about spreading this message and encourages as many people to properly investigate the possibilities. Book a call with the OA team now -> https://outsourceaccelerator.com/meet-consult/

James P. Friel is an entrepreneur, consultant, and author who helps entrepreneurs systemize, grow, and scale their businesses by getting them out of the day to day operations of running their companies so they can make more money and have more time and freedom. Since leaving his corporate position as Global Head of Digital Strategy for HSBC Bank in 2011, James has simultaneously run multiple 7 figure companies and has consulted with CEOs, entrepreneurs, and executive level staff at companies ranging from Fortune 500 corporations to smaller, more entrepreneurial ventures helping them systematically increase efficiency while also growing their sales. Ready to unlock life-long financial confidence and become unstoppable? Pre Order Unlock it Here http://www.unlockitbook.com/ Join The Next Free Masterclass By Dan https://www.highticketcloser.com/masterclass Show notes and free resources https://danlokshow.com/

James P. Friel is an entrepreneur, consultant, and author who helps entrepreneurs systemize, grow, and scale their businesses by getting them out of the day to day operations of running their companies so they can make more money and have more time and freedom. Since leaving his corporate position as Global Head of Digital Strategy […]

Today I want to give you a peek behind the curtain to share with you the reasons why OfferMind …     ..was FREE  the first year       ...will NEVER be free again       … was a very STRATEGIC move on my part   WHAT WAS GOING ON?   People have asked why I gave OfferMind as a FREE bonus to the 30-Day book…   Others have gotten mad that it's NOT free any more…   And one person, (and I totally get this), commented that they hadn’t come to Offermind BECAUSE it was free…   He’d judged the content based on the fact that the event was free.   First of all, OfferMind was NOT a cheap event. Even though it was free, it cost me $80,000 to put on.   We didn't make much money from the whole thing once it was said and done, and I’m totally fine with that…   In fact, making money wasn't the primary purpose of OfferMInd at all ;-)   For you to understand WHY I need to walk you through what was going on in my business life at the time:   I left ClickFunnels in January 2018 I started out selling in the network marketing industry, (which I'm still very much a part of) #secretmlmhacks Around September 2018, I started to wonder about my life’s purpose   “Oh, my gosh... what is it that I really, really, really wanna do?”   I’d identified a place where the market wanted some value. I knew how to deliver that value and I was selling in that space… and it was going extremely well.   I love Network Marketers, but I’d started to wonder what it was that I actually wanted to be known for?   So I started having some deep heart to hearts around finding my purpose and I started future casting 5, 10, 15 years - which isn’t something I usually do.   WHAT DOES THE FUTURE HOLD?   I always hate it when gurus ask you to set goals by asking, “What's your life gonna be like 10 years from now?”   By the beard of Zeus…   I don't know what my life’s gonna be like six months from now most the time! I think it's stupid to plan that way.   I think it was Tim Ferriss who said that after six months planning is just guessing... I totally agree with that.   There's some fluidness that I can't have if I  try to plan everything out all the time...   However, as  I learned from Alex Charfen, you need to be able to predict the future in your business so that I know what action to take… and what I need to do to make things come to fruition.   ...I've been practicing this a lot in last six months, and it's been working.   I say, “Hey, here's where we're going,” and then we go there... BOOM, it shows up - which is awesome.   Now…   Back to the PURPOSE question…   I started asking:   What is it that I actually wanna do?     How is it that I wanna move forward professionally?       What do I really wanna be known for?       What’s my natural skill set?       What are am I already known for?       What am I good at?     It's always best when you can build a business around your natural skill set. I'm not saying you have to... but it helps a lot.   I also started consulting with people that I look up to who are my peers and my coaches.   I hire a lot of coaches, guys. That’s one of the fastest accelerants to the game. I get coached.   I know I bring up Russell Brunson a lot... and it’s because I spent two years sitting next to the guy.   It's NOT like I did anything else. I didn't have any hobbies. It was such a fast work pace over there - I didn't do anything else with my life. So, I have two years of memories that I keep going back to.   THEN STEPHEN ASKED RUSSELL THE PURPOSE QUESTION…   A bunch of us were hanging out at an Inner Circle at James Friel’s house.   Russell and Myron Golden were standing side by side, I was on the other side of a couch, and we were talking...   Russell looks over and asks, “How are things going then?” I said, “Good, but I'm trying to figure out what my purpose is?”   (Have you ever asked that question? It's an important question to ask…)   ...the moment those words left my mouth, Russell starts laughing hysterically.   I was like, “It's a serious question, dude. I feel like that's something that you shouldn't be laughing at!”   ...but Russell just kept laughing.   Myron looked around and asked, “Wait, what’d he say?”   Russell said, “He just asked the purpose question,” and Myron starts laughing too.   I was like, “Why are you guys laughing at me? I’m assuming you're laughing because you're telling me it's NOT that big of a deal, but I'm acting like it is?”   Myron said, “Stephen, I only found out what I wanted to do three months ago.”   Russell said, “Yeah, dude, you came in right after I figured out what I wanted to do, #ClickFunnels, but I'd already been in the game for 12 years.”   https://media.giphy.com/media/69qpuTOBTsHTJRcNkW/giphy.gif   I was like, “...that makes sense, and I understand and accept that... but I'm trying to figure out if my purpose something I hunt... or  if it’s something that’s discovered by me along the path?   (Right, that's a good question... you know what I mean!)   ...because otherwise, I'm gonna start brainstorming my purpose and what it is that I'm gonna go do?!’”   My mind will go deep and I’ll obsess if I don't stop myself.   https://media.giphy.com/media/9RWeDFAf07oxT1hgLB/giphy.gif   (There's a lot of power in that obsession... but it needs to be focused on the right thing ;-))   After a while, Russell looks up and goes, “Dude, don't worry about it….   Solve problems for people and create value.   I was like, “Ahhhhh,” and I suddenly stopped freaking out so much.   THE GAME IS MALLEABLE   I loved the FHAT events, and when ClickFunnels decided to stop them; there was a part of me that died a little.   I was like, “Crap, I really loved that event.”   It was one of those scenarios where I knew I was getting the fastest results for people in a compressed three day period.   And so I was like, “I gotta find another way.”   How can I…     Incorporate the things that I'm good at…?       Mix them with the business ideas and the models that I like most…?       Do live events…?     Live events are my jam. I come alive at events and I love that.   I'm bringing this up is so you can start asking these kinds of questions to yourself …   Maybe you don’t know what you wanna do yet...  but I want you to realize that a lot of this is very malleable.   So… think about how you can combine:   Your skill set   A problem   A business model that's proven   How can you take what you do and deliver it to the marketplace?   When somebody knows what they want to do, I'm very good at helping them make that profitable... but when somebody says, “I don't know what I wanna do?”   I'm like, “I don't know how to help you.”   A lot of times people hire me for a consultation and they’re like:   “Stephen, I've hired you so that I can figure out what I wanna do.”   I'm like, “Crap, I should probably refund you because that’s not my role. How on earth am I supposed to put words in your mouth and thoughts in your brain as to what you're gonna dedicate yourself to?”   That's not my role and I never will do that!   When someone knows what they want to sell - I'm very good at making that profitable on multiple platforms.   Honestly, it's the same four or five things that I've noticed work regardless of the industry you're in... and then it's bam, bam, success, success, success, success!   … and then I couple that with a lot of what goes on in the human psyche.   That's what I'm good at. That's what I’m known for.   … and that led me on this journey.   ASKING THE RIGHT QUESTIONS   … so back to discovering my purpose!   I was like, “What is it that I really wanna go do?”   I spoke with a lot of guys that I’m friends with:   My buddy Dana Derricks   Russell   Myron   Dave Lindenbaum   Alison Prince   That's one of the benefits of an Inner Circle.   I gotta be honest, a lot of times I don't participate that much in the coaching. I should... but just the network alone is worth it.   That's why everyone should join a mastermind at some point.   The acceleration is so much greater than anything I’ve EVER experienced - it’s ridiculous.   Quite unanimously, the people I asked saw something in me that I could not see in myself … (which is another benefit of having an Inner Circle that knows you intimately).   I was like, “What is this thing? What is it?”   Julie Stoian started laughing, and she said, “Come on, Stephen, you know what you should be doing.”   I was like, “No, I don't. All of you see this thing that I'm NOT seeing in myself yet. I'm this close and I can't see it.”   (You may be in the same situation too, and I get that. That’s why I’m sharing my journey)   This is me making sure you understand some of the things that I've gone through along the way.   ... most successful entrepreneurs do!   It’s a common theme in Inner Circle meetings - someone will stand up and say, “I'm standing here today because we're making a lot of money, but I don't know if it's what I wanna be doing anymore?”   … that's NOT an abnormal thing to say.   Don't freak out if you have that question - everyone has that question eventually.   So anyways, Dana, Russell, Julie and Dave and a lot of people, pretty much all said the same thing...(and I don't think they spoke to each other).   They're all said, “Dude, you obsess over offers.”   BECOMING THE OFFER GUY   Russell was said:   “Dude, you go so much deeper into offers than anyone I’ve ever met my entire life. You should be the offer guy. Dana Derricks is the Dream 100 guy, you should be the ‘Offer Guy’!”   Suddenly, all these maps and frameworks that I'd been developing came together and I saw the thing that I wanted to do…   I loved doing the FHAT event for Russell, but it was his content, all I did was organize it.   I realized that EVERYTHING I taught had to do with how to create a better offer.   Even if it seemingly looked like it had nothing to do with offers, it actually did, and now...   I wanted my own platform, and that’s how the idea for OfferMInd was born   There were two things that needed to happen in order for me to kill it as the Offer Guy:   I needed people to think, “Stephen is the offer guy!” I needed to capture that market share in people's brains.   So how could I do that?   *This* is why, from a strategic standpoint, OfferMind was free that first time.   There are a lot of levels to this, so I'll just start from here... THE DEATH OF SALES FUNNEL RADIO?   I want to be the offer guy.   iTunes doesn't like it when you go past 300 episodes - so I ll probably rebrand Sales Funnel Radio.   I will probably, (at some point), retire Sales Funnel Radio.   I'm not saying I'm going to... but it's a thought that I'm playing with.   I'm NOT trying to be the Sales Funnel Guy - that'd be stupid. In fact, that would be suicide. Let me ask you a question...   Q: Who is the sales funnel guy?   A: Russell.   It made sense for me to have a show called Sales Funnel Radio when I was a sales funnel builder…   The first 100 episodes are me documenting everything I learned sitting next to Russell.   I'm not that good at speaking in those episodes, and that's okay ... that wasn't the purpose of it.   But from episode 101 onwards, I was documenting the journey to my first million!   Now I’ve done that I'm documenting my journey to the next 4 million.   I think we're on track to hit 4 million this year - I believe we will do it.   There's a shift coming - I can feel it.   BUILDING MY VALUE LADDER   There’s a lot of things at the top of my value ladder that you don't know about yet, but timing matters…   … and it's not time for me to reveal what those are.   You have to understand that in order for me to become the ‘Offer Guy,’ I had to create a new value ladder - which in my mind is a business.   So on the marketing side at least, there’s 100% an entirely new value ladder.   Q: What do I understand very clearly about how to develop new value ladders?   A: I have to start in the middle.   However, I wanna cash flow it like it's at the top... because I have a current business.   I've got a couple of employees and about eighteen 1099s that work for me monthly. I've got business expenses.   My monthly expenses right now are 30 to 40.grand a month - which is fine, I expected that.   … it was part of the plan.   We've been doing over six figures every single month for the last nine months.   Soon our expenses will rise to 40 - 50 grand - it just depends how much we spend on ads.   Anyway, here's the point, and there are a few forces that play here...   WALKING IN CLAUDE HOPKINS SHOES   The last guy to really be the offer guy was Claude Hopkins back in the late 1800s - there hasn't been an offer guy for 100 years! It's been a long time…   For me, that's cool because it means that:   Historically, the banner has been raised historically in the past.   The idea has been validated.   No one is the Offer Guy now.   … which  means that the move I want to make has been validated... and that was one of the things identified I was like, “Oh my gosh, I should go do that.” Back in the day, offers were called schemes.   You’d hire a ‘Scheme Man…’   i.e., What's the scheme? What's the plan? What's the scheme for you to go sell your thing?   Hopkins was a Scheme Man.   Today, that means something different; it means you’re a schemer with a negative connotation...   ...but it didn't mean that back then.   So I was like, “Well, I'm gonna go be the Offer Guy - that's technically a blue ocean. No one is the Offer Guy…   There are people who’ve brought books out... and there are people who’ve said “Hey, do this, this, this,” around the offer -  which also further validates the move.   But…   No one is the Offer Guy!  No one has dedicated themselves wholly to offers.   So those were all great signs for me!   FINDING MY RED OCEAN   The next question I had to answer was:   Q: What red ocean will come out of?   A: Definitely, ClickFunnels   ClickFunnels understand the power of an offer.   Does this make sense? I'm NOT just trial closing you!   Hopefully, you understand why I did this...   I was like, “Okay, there is offer stuff out there, but no ones put it together and become the offer:     Ocean       Market       Guy       Guru     Those are all HUGE signals for me!   So what I needed to do, (with that backdrop in place,)  was capture as much of the market mindshare as possible in people's brains…   I wanted people to think:   “Oh, Stephen really does know what the heck he's talking about when it comes to offers!”   … so how do I do that?   So I started putting together all my content about offers together, but then, I need a platform to deliver it.   I'd been teaching bits and pieces on Sales Funnel Radio   I'd been teaching bits and pieces on other people's stages   I'd been teaching bits and pieces on other people's platforms...   Until OfferMind I’d never had a scenario where I could teach all my stuff… (and literally, it wasn't everything... the audience gave out before I did. I was ready to keep going, we just ran out of time. Two days is not enough time for me to teach my stuff).   However, I was able to teach from beginning to as far as possible:   Ideation   How do I validate the idea?   How do I know if it's a good idea?   How do I know that it's most likely gonna be a success?   What are all the things I can do to make sure that I've got all the cards in my hand to make sure this is a success?   Market positioning   About what marketing is   How to actually create an ecosystem - which we know sits on top of content   Content   It was just fascinating to see all these things come together that I'd already been doing. I realize, “Oh my gosh, there it is.”   CREATING OFFERMIND   I always tend to do better in front of a live audience because I can watch people’s reactions.   I wanted to teach offer creation from start to finish   I  wanted to be able to create lots of content in front of a live audience   I spent three weeks preparing my slides. I did NOTHING else - it was OBSESSIVE. It was fun and I can't wait to do it again… but *HOLY CRAP* it was a lot of work!   Here’s the thing…   I hate crappy events; when I walk into an event it needs to feel like I'm NOT in a hotel.   It needs to feel like I've entered another dimension   ... it's all about the seventh phase of the funnel -  which is to change the selling environment. Then, I was like, “Okay, well, how do I fill the room? I really don't care if they pay...”   I didn't wanna lose money. I just wanted to break even.   So this is what I did…   PIGGYBACKING ON A GIANT   I looked over at ClickFunnels to see what momentum and noise they were already creating…   This is one of the easiest ways to create a lot of cash quickly -     You piggyback off some momentum that the category king in your red ocean market is creating.   This is how I filled the event and made so much intense noise.   I used the 30-Day book to piggyback and ride the momentum of a giant.   I was creating a blue ocean, (and I still am), but if I didn’t take as much market share as possible...   Someone else with a bigger list could swoop in and steal the crown   For Example:   Let's say, Frank Kern, Pat Flynn, or somebody else saw the opportunity and I didn't capture the market share quickly... they could swoop in and claim it.   So it was a game where I needed to capture as much of the market share in people's brains as possible - so that they associate me with being the ‘Offer Guy’.   So when I saw was Russell telling everybody:   “Hey, we got this big summit coming. Hey, it's gonna be big affiliate thing, “  and that's where I gave away a FREE ticket to the first event.   I can't do that anymore, and I won't do that anymore because it cheapens the content now... but in the beginning, it didn't.   So my plan was to…   Ran a BIG live event Made a lot of noise about it Filled it by leveraging the momentum already created by a red ocean category King, i.e., ClickFunnels.   And because of that first event, I was able to...   Capture (as much as possible) the market share in people's brains   Fill the event with people from the ClickFunnels space - all my dream customers   Leverage a campaign that ClickFunnels was heavily backing to people - my dream customers   Validate my stuff in front of an audience and to myself   Get it on camera and repurpose the crap out of it   MAKING NOISEIt's only April - it's only since November that I decided to try and be the Offer Guy.   Q: Doesn't it feel like it's been longer than that?   A: It was by design! I planned this out ahead of time.   I needed to create a lot of momentum, so I asked the questions:   How can I create as much noise as I physically can?   How do I set this up in a way that allows me to capture a large market share? I wasn’t just looking from a market positioning standpoint … I was looking from a marketing position standpoint and seeing:   No one’s the offer guy now   There used to be an Offer Guy 100 years ago   How am I gonna attach myself to reach my dream customer? (I used the ClickFunnels space where I already had some stature...  why wouldn't I?)   How do I get my dream customer to come over to me?   I'm NOT telling them to abandon ClickFunnels - I created a complimentary market.   I NOT trying to be the Funnel Guy, I’m trying to be the Offer Guy - and they work in tandem.   I didn’t throw rocks at ClickFunnels. Instead...   I created a complimentary blue ocean and attached it to ClickFunnels to fill it.   I piggyback off of the momentum that ClickFunnels already had... Gave away a free ticket on purpose just get butts in seats… Told I will not ship their swag to them and that they will forfeit their swag if they don't show up.   … that caused some of the most ridiculous buzz ever. It pissed people off, and honestly, I'm okay with that... because “What happened?”   I got butts in seats   I wanted people to hear that I knew what I was talking about... and that I wasn't some guy who came out of the ClickFunnel riding that gravy train.   ...and it worked.   It was more of a middle ladder move -  even though it's free-ish, it’s still content that I used to launch something at the back end.   Now we're launching more things in the middle, and there's a lot coming down at the bottom of the value ladder.   SO WHY WAS OFFERMIND FREE? The reason OfferMind was FREE the first time was by some serious design.   I wanted to…   Capture that market share Test the core theories that I'd already had success with Go in and show that I was worthy to crown myself as the Offer King   None of my other events will ever be free again - EVER.   I actually pride myself on being very expensive for a lot of reasons -  However, it's not to keep people out.   Man, I was going through my value ladder the other day - I have about 20 insanely valuable things that are FREE. If it’s NOT free, then it’s at the bottom of the ladder.   I’ve got a lot of FREE stuff.   My actual stuff’s very expensive and I don't apologize for it.   WHAT’S YOUR PURPOSE?   So when you're trying to figure out what you wanna do…   First of all, understand that it takes time to figure that out.   It's been like four and a half years that I've been active in this game, (I have to think how old my girl is)...   I started using ClickFunnels right after they left beta. I think it was actually on the webinar right after they left beta.   I was already selling stuff on the internet. I was already building websites with agencies and stuff...   I've been acting this game for a while,  and I’ve just barely figured out what I wanna be and do - I'm the Offer Guy.   I know where my value ladder is leading… and  I've designed it, but it would be a mistake to build it as fast as humanly possible.   Instead...   I  should build it as fast as possible with the constraints of launching with good campaigns.   … so a lot of what you're gonna watch me do here over the next year is build campaigns and launch   is There's a bunch of other stuff that I'm NOT willing to release yet or talk about that stuff afterward -  I know what those are as well.   OfferLab is one of the things that’s come out of this so far - it’s one of the things on the value ladder and OfferMind’s definitely under it.   OfferLab is AMAZING - it’s where I help people build their offers and put all this stuff in place! Go to myofferlab.com to check it out   (The guy who had OfferLab wanted a ton of money… it was insanely expensive.)   So once I know what those things are... it's not enough for me to just build the product... I also need to build a campaign that launches it and an evergreen campaign that sustains it.   Those a lot of things that most funnel builders don't look - they just start driving ads.. and it's okay…   BUT…   You lose out on a ton of money and promotional noise.   … and *that's* why OfferMind was free.   BOOM!   If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good.   But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right?   That's what I struggled with for a while until I learned the formula.   So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.   Wanna come?   There are small groups on purpose, so I can answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com.   Again, that's OfferMind.com.

I'm personally very against a heavy focus on systems until after you're cash flowing regularly.    These are some of the most frequent systems I build POST-revenue…   There are two things that will kill an entrepreneur...    Positioning. Not taking on help when they need it   I talked about positioning in last weeks blog about finding your big idea… and if you want to do a deep dive, *COUGH*... OFFERMIND ;-)   BUT…   How do you know when it’s time to take on help?   There’s a ton of answers to this question... and I'm NOT telling you that what I'm about to share is the law, but for me, (and for where I am now), this is what’s worked…   (...and as usual, it’s the exact opposite of what I was taught in college ;-))   RUNNING A SUCCESSFUL BUSINESS   I remember when I made the jump and left ClickFunnels... I pulled in about $200,000 really quick. I was like, “Man, this is more money than I've ever seen in my life.”   It was a big moment for me and it was very validating for MANY reasons… and you’d think that would be the most AMAZING news ever...    However, at the time, I was the ONLY person in my business.   Soooo…   I had to voluntarily turn down my revenue in order to turn up my systems.   I've told some of these stories in the past as I was documenting my journey.   That was well over a year ago, so now I can look back and see all the systems that I actually put in place.    College taught me to build a business by first putting the structure together... and then hoping the structure you built is good enough to cause revenue.   *THAT SUCKS*  Don’t do that!   BREAK THE RULES NOT YOUR BUSINESS   I approach building a business in the EXACT opposite way to what I was taught at college ...    Build the revenue Build a funnel Make sure sales are coming in Use that cash to build a system.   ... it works way better... and you still own 100% of your business (# No VC funding.)    I am revenue-focused... and sometimes that means other systems in my business suffer a little bit, but I'm not gonna build a system with no revenue.    If you give up half your business for VC funding you get golden handcuffs ...and you’re left hoping that those systems create revenue.    That's a broken business model, but that's what everyone does.   That’s the model that I was taught at college. That’s the mainstream model of entrepreneurship. It’s the model that you see most on Shark Tank.    I.e., “Let's go create…”   What's my logo going to be? What's my slogan? Where's our business building going to be? Let's incur all these recurring costs and take on debt to pay for systems that are hopefully good enough to create revenue.    URGHH!   Instead, I'm going to teach you how to:   Solve a core problem with a core offer. Create revenue. Take your revenue to build the systems that support the revenue.   … that's a far better way to play this game.   It's far more secure, and it's waaay easier to win. A lot more people make it that way.    Two Comma Club winners don't just build freakin’ business systems with their logo, slogan, and mission statement...    I call this crap-poop…  It's just junk.   I've NEVER seen anybody make the Two Comma Club on their own.   WHEN TO HIRE?   So here’s the question that sparked this blog...    Q: “What steps have you used to increase your speed from when you first started your journey breaking off from ClickFunnels versus today?”    (I was asked this on a recent FB live and also in an interview I did)   A: One of the things that I've done heavily is team building.    When I left  ClickFunnels it was just me!    … which meant I was the guy doing fulfillment.. the selling… the closing…  the marketing. I was the guy on camera... and the guy doing support tickets.   That's a lot of freaking roles.   It's fine for a while, but then soon... you're gonna die.  You need to get some help... or it’s curtains for you and your business!   Let’s break this down… as an entrepreneur, you’re gonna die if...   #1: You don’t position yourself well. You don’t have an anti-red message  in a blue ocean.   This is waaay more important than getting VC funding. That’s crap! Most businesses don't need that junk.    Bootstrap and own your whole business. You’ll actually get further and do better without VC funding.    #2: The second thing that will kill an entrepreneur is NOT taking on help when they need it.    HIRE WHEN IT HURTS   One of my favorite books is called Rework and there's a concept in there that says you need to “hire when it hurts.”   When I first left ClickFunnels (and all that cash came pouring in my first hire was an affiliate manager who also could take on support.   #Coultons don't grow on trees    Then I was like, “Oh man, I should go get a bookkeeper.”   We didn't even have that…   I was identifying the pain points in my systems and, (honestly in a lot of cases), the lack of systems.    I've got to be honest, I'm hurting again now.    You may have noticed me starting to soft-drop a few things out there?   A little three-day design challenge that I'm doing, do you really think it's just for those frames? Come on, son. Asking, “Who's local in Boise?” Do you really think it's just about me doing a shout-out? Come on! I'm going to go buy an office soon, we're expanding.    But in terms of “then versus now,” one of the things that changed is me offloading red dots.   If you don't know what that is, go look at my stuff on Red Dot/ Green Dot.   I offload the tasks of the business, as much as possible...    I'm like, “Hey, let's create a role. Let's go!    Boom! Now I’ve created that role and I'm going to watch the system to see if I created it correctly.”   MY COLLEGE BUSINESS   In college, we had this awesome semester where all we did was create a business. We had no other classes, (I was still in the Army), but we had no other classes.   We had to make a real business from scratch with almost no help. The only input we got was when we brought questions to the professors.    Our teachers were not allowed to interfere in any other way, so we had to be careful about what we’d ask.    I was voted as the CEO of the business.   I was already kind of a hard charger and people saw that. I was pretty aggressive.   When we created that first business there were fifteen employees, (fourteen employees + me)...   Very quickly,  I became the bottleneck of every single decision.   “Should the banner be blue or dark blue?” “Should it be gray or silver?”    … every freakin’ trivial decision had to run through me!   People would ask me the same things every day... and I was like, “I'm going to die.”    I'd spend the full day in our business, and then I'd go home to our little apartment and all the time my phone would be pinging with business-running related questions.    I couldn't focus on finding new revenue. I couldn't focus on finding new ways to sell the product, I was busy making all the decisions in the business that frankly had nothing to do with revenue.    Not that they weren't important questions, they just weren't the kinds of things I should be focusing on as the CEO.   So I created departments and said:   “Hey, you look like you're great at marketing. You're going to be my CMO.” You are really creative! You're going to be under the CMO. CMO, you're going to have the authorization to make 80% decisions on your own without talking to me. Don't bring anything to me unless the group can't solve it. You look nerdy, and you're happy about it. You're gonna be the finance guy. You're now the CFO. Look at our numbers, look at our projections, find out how far we can run, make sure that we're not going to run this thing into the ground. Supply chain, I want you to measure current supplies? What's our lead time on ordering ingredients? How far can we run with the current supply list? Talk a lot to finance to make sure that we're not gonna run to ground.   I said, “You're the…”   CMO CFO COO   Now 80% of decisions were now off of my plate.   ...so what did I do next?   NOW YOU SEE ME...   After I’d set up the systems, I’d disappear randomly in the middle of the day.    … that sounds psycho, but that's what I did.    I did that with the intent to test the system that I had built.    Too many times an entrepreneur is afraid to fail at the get-go. They shouldn't be afraid to fail.    What they should be doing instead is saying: “How can I test the system I've built?”   If you don't have a system, you are the system... which is why you're not growing. I realized that quickly out of the gate.    I was like, “My gosh, I can't do this long term. I'm going to die… because I am the business. “   I had 14 little worker bees rather than 14 empowered people making the most logical decision that people can make in each role.   Sooo…   I would disappear randomly in the middle of the day... no joke!   In the busiest parts of the day, I would disappear. I'd go hide. People started freaking out, and I'd  get text messages saying, “Where are you?”   … and I wouldn't answer.   It sounds funny, man... but I would go hide behind a bush.   I'd be looking to see how everyone was reacting. I would watch and observe. I was looking at how they were responding:   “Crap! There's not enough rules, processes, and procedures in the operations group.” They're asking me too many questions I thought we talked about that! I need to test the system.    BEING A CEO   You have to understand that an entrepreneur solves a problem... but after a while, you need to take on the role of CEO as well.    A CEO is NOT the same thing as an entrepreneur.    I can be the CEO or the president of something... and NOT entrepreneur a dang thing.    An entrepreneur is in the business of problem solving.    If you’re reading this, it’s likely you’re an entrepreneur...   I teach you how to be a marketer who solves a problem with a value that gets you paid.    … but then you need to take on the role of CEO.   A CEO solves problems in the form of systems not marketing problems.    A CEO owns systems.   Q: What is a business?    A: A business is nothing more than a series of systems.    So as a CEO, I'm gonna go in and tweak my…   Finance system. Operations system. Marketing systems.    There was a book that I read back in the day. The first half of the book was great, but then the second half got all freakin’ weird.    It was like, “A business has a soul and you need to respect the soul of the business.”    THAT’S CRAP!   WHAT’S A BUSINESS?   A business is a series of systems that generates a lead and fulfills on the lead.   … that's all a business is.   An entrepreneur creates that product that all the systems revolve around, but eventually, you’ll need to become a CEO to create systems.   If you feel like, “I don't want to be that person,” that's fine.    Eventually, you're either going to stay the main operator of your business... or you’ll need to find somebody who can do that role and create systems.   A lot of people in Russell's inner circle are like:   “Look, I'm not the operations and systems person. I'm just going to go create cool stuff, someone else is going to be the CEO and put those things together.”   Understand that if you don’t have systems in place, you are the business, you are the systems, and there's no difference... you are the support guy!   Does that make sense?  This is a super key lesson.    I'm NOT throwing rocks at people being CEOs. What I throw rocks at is people who get VC funding and creates the business first and then hope that system creates revenue.   BUSINESS SYSTEMS    In my business, Colton and I are employees.    However, there are 18-20 recurring people that I pay as 1099s to run what I do. Eighteen! EIGHTEEN! That's a lot of people…   ...but they're all following a system.   I'm NOT managing my team. I created a system that they follow. They don't follow me, they follow the system.   Then I do is the same thing I did when I was in college. I look to see:     Is the system broken? Where are the holes?   (# No hiding in bushes)   That's why sometimes it'll look like I'm NOT doing a lot of things... or not launching anything… but in reality, I'm launching a ton of stuff, but it’s SYSTEMS!    I'm building things that support my business so that it's NOT dependent on me.    If I want to go live on a freakin’ island I can.   I'm NOT the business, I'm NOT the company. I've built a system.   Right now, I have two content systems... two content machines as I call them.    Soon I have a product that'll be coming out called My Content Machine.    I bought MyContentMachine.com... which I'm really excited about.    I'm going to show you guys how I do it.    WORKING 9- 5   A lot of people say, “Stephen, you're going to die! You never take a break?”   I work nine to five now, nine to six and take breaks... A LOT.    I usually stay up too late, kinda hanging out and partying a little.   My role in the business is to NOT be the business. My role as an entrepreneur is to solve a huge problem, (which I've done), and then build a series of systems that support it.    The systems that I mostly focus on as a beginning entrepreneur is to find ways to systemize my support... because if I answer tickets differently every time…   If someone can reach out to me on Facebook and find my phone number and find my email address, (which is creepy)...   If there's no system there, I am the system!    That's why I don't answer support tickets if they don't come through the support ticket system (which is plastered on every single footer of every page).   We don't hide the thing. It's on all the emails. It's all over the place!   It’s the same with revenue…   I'm NOT the funnel.    When people are like, “Stephen, I'm considering buying your thing,” and they tag me in a Facebook post, most of the time I don't answer.   It means that the funnel did not capture that person correctly...    So…   I don't look for how can I answer that question. I'm looking for why did the funnel not pick up this person? What's the excuse they're using?    ...because a funnel is just a system, too. It's a revenue system.   Why did it NOT do to pick that person up...  now it's pooped them out the other side and they didn't buy.   Now they're on FB saying, “Will it do this?”   I'm like, “Crap, I should have talked about that!”   Let's add an FAQ because it's the third time they asked this question… so we'll put it on the sales page as an FAQ, BOOM!   Does that make sense?    I'm not building a hobby, this is a company where I go in and tweak the revenue... that's where my expertise is.   I'm really freakin’ good at revenue systems. We call them funnels.   Regardless of the product, price point or industry… that's what I'm good at!   The systems thing... I'm learning how to do that. I'm taking that on, and   because it's NOT my expertise, that's where I go get mentorship.    I hire guys like Alex Charfen and James Friel. That's what they do, that's what they're good at, so they're going to have shortcuts for me.   I don't want to take the time to figure that out... “Let's go hire the person,” and they're going to tell me, “Install this system,” BOOM!   BOOM! BOOM! BOOM!   … but once I've learned the 80% from somebody, I will either seek out somebody else... or I’ll stop learning for awhile while I just execute and then replace my roles with either:   People Tools Processes    … that’s what James Friel talks about.   There’s either a person, a process, or a tool that replaces my role in the business.    BUSINESS SYSTEMS… WHAT DO YOU NEED?   A lot of people have asked, “What other systems... what other tools do you need beside ClickFunnels to run your business?”   I'm like, “That's kind of a trick question…”   … because in the beginning, ClickFunnels is all you need.    But as I've expanded, and I don't want to do certain roles, I take on other tools.    That's why I have BestMarketingResources.com.   There are about 50 tools that I pay for…   Someone was like, “You need all this and ClickFunnels to be successful?”   I'm like, “Yeah, down the line, dude! Settle down!”   Go make some revenue first and then start to grab each one of those tools as it makes sense. I'm not paying for it! The customers are... the business is.   I was like, “Man, chill out, bro.”    Just focus on revenue, and then grab all those things afterward.   HOW CAN I INCREASE MY SPEED?   When I ask, “How can I increase my speed?”    The answer to that usually is usually a tweak to my business systems rather than squeezing out another hour in my day.   I learned this from Russell…   I was sitting next to him and one of the Inner Circle people asked:   “What truly is the difference between a six and seven figure business?”   Without hesitation, Russell was like, “LEVERAGE! Getting to seven figures has nothing to do with working more hours in the day.”   In fact, when I work more hours in the day, I get less effective for the following day. That's why I don't really subscribe to the whole hustle until you die thing.    `There's a phase for hustle…   When I left my job, the first three months, was certainly, “yeah, I was 100% hustling my brains out…”   But eventually, that would’ve killed me. That will kill ANYBODY.    I won't have a life for the things that I built the business for in the first place.   A lot of times we ask for the blanket statement answer, but it depends where you are!    The answer is, “IT EVOLVES.”   That's why at Funnel Hacking Live, I was talking about ONLY finding the answer for the next single step in front of you.    Only study for the next step in front of you.   YOUR NEXT STEP Someone reached out and they're like, “You give EVERYTHING away on your podcast!”   “Uh, no, I do not. Ha ha ha ha. Absolutely not.”    I'm giving you guys little tiny tasty goodies.    The reason I started OfferMind last year is that I wanted to finally have a platform where I could just teach with thought, it's not just a random rabbit that I'm following.    I spent weeks preparing just the slides to make sure that it was articulated in the way that it needed to be to actually dump out the formula and the patterns.   I'm very formula driven, as you guys can tell.   I wanted to have a platform to teach all this stuff in the order it should be in.    That's why, (with any new entrepreneur), I jump into marketing stuff first, rather than:   What's your slogan? Let's go get a business loan.    That's garbage. You don't need any of that stuff.   You don't need a lot of the systems I'm using right now if you're brand new.    Eventually, you should probably get them, but there's definitely an order that most frequently causes success with this stuff... which is the purpose of OfferMind.   It starts with the offer… and the offer really starts at the who.    Don't think you need any kind of qualification in order to be successful in this stuff. It has nothing to do with that.   Understand...   The main idea of your offer comes from the Red Ocean Increasing your speed usually has nothing to do with you working harder and EVERYTHING to do with leverage and creating systems that replace you.   Thankfully enough, the majority of the time, most businesses need the same kind of systems over and over again:   Support Fulfillment A sales department, (meaning phone sales... that's one thing we're adding right now).    First, I chose to hire a role that was revenue generating.    Coulton is the affiliate manager, meaning I'm bringing in a role that is helpful, but also revenue generating.    He came in and he took over support plus affiliate stuff... and as we've grown some of the roles that he was doing in the beginning, he's not doing anymore. They're offloaded. Same with me.   … it’ll continue that way as we grow and continue to offload certain thing we’re doing.    That's why I hire when it hurts. In my honest opinion, you should be cash flowing pretty hard before you hire anybody.   But that doesn't mean you can't have systems.   Go create a ticketing system. Go create a fulfillment system.    I stopped shipping our boxes. I went and I used ShipZOOM, they're amazing. I don't even look at this stuff anymore because they've got a sweet software that syncs with the back of my ClickFunnels account.    They even order the stuff when it gets low, it's awesome.   A lot of guys are like, “Well, I need to know ALL that before I launch.”    “No, you don't! No, you don't! Just launch!”   Create the revenue and then the revenue lets you build the systems.   I've never in ever put a dollar of my own in my business ever because of that.    Freakin’ publish because you’ll get an audience. Launch your thing to that audience. Take that revenue, (don't you dare take profit), and reinvest it back into ads and eventually systems.    Do that three or four times, and you’ll make way more money than most nine to fivers could ever dream of in a month.    … but most people just can't go do it.   All right, my friend, I'm excited to see you at OfferMind.   Hopefully, I’ve answered some of your questions today! Those are the major questions most new entrepreneurs struggle with.   Woo!    Hey, there's MORE marketing resources than there are sands in the sea... am I right?    Okay, maybe not, but there's A LOT!   How do you know if you're paying for good ones?    Recently I went to my business bank statement; I counted 51 internet tools and resources that I use to run my business every day and keep my team size small.    If you want to see the list, I actually filmed an individual video teaching you why I use each tool and the strategy behind it... then I dropped the link straight to the source right below it.    If you want to see the list and see what you can use yourself, go to bestmarketingresources.com.   That's bestmarketingresources.com.

It got to the point where we were just TIRED of being disappointed. WE’d set clear goals at the beginning of the year and then...life We’d look up and by the time the year ended we were nowhere where we knew we COULD be. We had to take control over our potential. We kept falling and failing. So we did something pretty drastic. We went ALL in on investing in personal development in sharpening the skills that would be the difference-maker between our sustainability and pop-up success. We needed a system. A real one that would bring real results. We started working with PD greats like Michael Hyatt, Alex Charfen, James Friel to name a few and then put our own twist on it for married entrepreneurs. Slowly but surely, things started changing for us. One of the BIGGEST contributors to our growth is our Quarterly check-ins. If you’ve never done these or just need a fresh take on best practices, episode 60 of the Marriedpreneur Life podcast was recorded with you in mind! We’re sharing: ➡️ How a quarterly marriedpreneur check-in can increase your earnings ➡️ The biggest false belief that keeps couples stuck and not implementing ➡️ A simple question to ask during your check-in that will protect your time, increase your date nights and give you more space to do what you love This episode is right on time because every time we do our quarterly sessions it just gets sweeter and sweeter! Can’t wait for you guys to take a listen to this one and see how you implement at least ONE of the steps we share. ➡️If you guys are needing an overall strategy to increase profits while having an epic marriage, apply to work with us at: loveandlaunchsecrets.com/apply

These are two of the ways I stay so productive. Warning: it's not exactly for the faint of heart, and is likely to get stressful. Yet, you'll get your crap done…   Today, I wanna share some NINJA productivity hacks that help me to get sooo much done.   Join me, as I draw back the curtain, and give you a sneak peek behind the scenes, at Larsen Productivity 10.   WARNING: These productivity hacks are NOT for the faint hearted!   No whiners and whingers beyond this point…   You’ve been warned ;-)   MY PRODUCTIVITY HACKS 101   Before I go to sleep, I ALWAYS know what I'm gonna do the next day. It's NOT always the specific details, but I have an idea of what I need to focus on in the morning…   So when I wake up, I don't have to answer the question of “WHAT?”   I can just get on with things.   If someone's like, “Stephen, I’ worried about becoming an entrepreneur because I don't know all the steps…”   I’m like *NEWS FLASH*  “Welcome to Freakin’ Entrepreneurship!”   Some days, you ’ll wake up, and you WON’T  know exactly how your day will go. There’s ALWAYS gonna a new challenge to meet or problem to overcome.   That’s entrepreneurship, my friend.   So, if you can get over that hurdle by knowing the CORE PROJECTS that you'll be working on before you even go to bed, that’s one of the BIGGEST productivity hacks I can give you.   I know it sounds super simple, but Tim Ferriss talks about doing this in the Four Hour Work Week.   You should never go to sleep without knowing WHAT you're gonna be doing the next day, at least for your major core projects.   GETTING THINGS DONE!   If you don't have a list, you should have a list of the BIG, major core projects you're trying to get done in the next month.   Let me show you mine…     *This* is exactly how I do it all.   It’s something I learned from Alex Charfen, and I've kind of adapted it...   I think through ALL of the top things that I wanna get done in the next three months.   It's not like a giant list, we're talking major projects.   Then each month, I think through each project, and ask; “What’s a huge thing I could get done?”   For Example:   Write a book.   Do a live event, i.e., OfferMind   So I start thinking through these massive, high-level things and start to make some lists   This is the way I plan everything and stay super productive.   Check this out…   SETTING TARGETS I start with some 90-Day Targets:   These are all things I could do in 90 days.   These are all things I will do in 90 days.   Then I think through:   What could I do in the next 30 days?   What I will do in the next 30 days?   Does that make sense? When I launched my new content machine for Secret MLM Hacks, I used a similar system:   Red = it's underway.   Yellow = it wasn't realistic to get done this month, we're pushing it to next month.   Green = it's done.   Date column = for a specific day that I’ll do it   Dollar Sign =  the things that are revenue generating and focus specifically on those.   I have a lot of stuff on here because I have teams... and I'm kind of a psycho anyway.   Then I go through and I mark each one of these things, where I am and who owns that task, and who's getting it done.   I don't see any issue showing you guys this stuff, this is how I run things.   I run it in three-month swings.   Every 90 Days, I redo my whole targets again.   I've been using this system for the last five months now, and it shows ALL the tasks that I’ll focus on.   That's why when people reach out to ask, “Stephen will you build a funnel for me?” If it’s NOT on my Target List, the answer is ALWAYS, NO!   That thing is The Bible to me.   I do NOT do ANYTHING that’s outside of my target list.   It works really well. I know exactly which team members are doing what. I don't have to sit back and be like, “Well, who….?”   Next, we’re going to create Trello boards that use the systems like we used to use at ClickFunnels.   It's a specific project management style; it's 90-day targets of what I could do, what I will, and then 30-day runs.     I think of them in 30 day runs: “What will I do in the next 30 days to hit that 90-day target... we're talking big major projects:   Launch first funnel   Write a book   Do an event   ... you know like, BIG things!   What do I need to do in 30 days to get close to that?   What could I do?   What will I do?   Who owns that task?   Is it revenue generating?   At the beginning of each day, I just update the list.   Each month, I just copy that board/ that sheet so that I can see where the projects left off, then roll them forward and delete the ones that don't matter.   I think through:   Can close up that project?   Is it done?   Why is it not done?   As far as getting crap done, this one of the biggest hacks I have. SET YOUR TARGETS Setting your own targets is simple. You can either create your own doc or just write them down on some paper or a whiteboard.   What you could do in 90 days.   What you will do in 90 days.   What you could do in 30 days to hit those 90-day goals   What you will do in 30 days to hit that 90-day goal.   Then it’s 100% up to you to decide what you need to focus on.   Remember, a huge long list of to-dos will do nothing but stress the crap out of you.   Here’s how I do it…   Before I go to bed each night,  I choose only three moves to make the next day.   I make three moves a day, and the ones I choose are ALWAYS the revenue generating ones.   Then I do the highest revenue generating move in the morning time ... cause I know my brain's most fresh.   If you’re NOT that way, whatever... find a way that works for you!   But for me:   I do the highest leveraged activities in the morning.   I do the things that are not nearly as revenue generating, but still important (where it doesn't take as much mental bandwidth) in the evening or in the afternoon.   I don't EVER do something that's NOT revenue generating   Just three moves a day…   Charfen calls it The Waterfall Method, and it’s worked extremely well for how I organize stuff.   I'm gonna use some of the tactics from James Friel too and create a board in Trello… because I have at least 11 agencies working for me now, and we're all remote…   So I'm NOT gonna send an Excel sheet out to everybody.   This is how I run it:   I only ever do revenue generating things.   I don't ever do something that's not revenue generating (and if I need to, I question it hard).   My role in this business is to market, I do NOT outsource that.   As far as project planning goes, this one of the ways I stay so productive.   … but that’s NOT really what I wanted to show you!   MY NINJA PRODUCTIVITY HACK!  So check this out...   Every Tuesday for me is content creation day. Which means Tuesday morning. I go do a whole bunch of interviews with people.   If you guys want me to get on your show, I’m totally willing to do that every Tuesday morning,  just go to interviewsteve.com which will forward you to my Calendly link to book a time   As soon as I'm done with interviews:   I turn on all my flood lights, bloop!   I put that paparazzi wall behind me (which was a grand!!!)   I turn on my camera   I shoot Sales Funnel Radio   I shoot Secret MLM Hacks Radio    This might NOT seem like it's related to productivity, but it totally is!   It's one of the reasons. In fact, it’s one of the biggest productivity hacks!   And I wanna share with you, why that is…   BREAKING BELIEFS   So, let’s hop on over to my Sales Funnel Radio Trello Board…   Here’s where I keep all my ideas for future podcast episodes. I drop them in Trello, and then I number them.   I say, “Hey, I'm gonna do this one cause it launches on this date. I'm gonna do this one cause it launches on this date.”   Then I stream them in an order that’s designed to breaking your beliefs before you even know I'm doing that.   What I'm doing is crafting content... that’ll launch certain things  extremely effectively.   I ALWAYS have my value ladders written out on my whiteboard, and so…   If a project does not match up with or launch something on the value ladder. I DON’T do it!   I craft the content that you’re hearing with a specific call to action to break and rebuild belief patterns.   So when you hear the call to action, you're like, “Oh crap, I should really go do that.” CREATING CONTENTOkay, check this out, this is how I run all of the episodes for Sales Funnel Radio … I want two episodes a week, so I try to film the content three weeks ahead.   We have a card in Trello for each episode.   There’s:   On deck.   In Progress, (there's usually only one in there).   Completed Episodes.   On Hold   We also have cards for:   The Assets, (the intro, the outro, the passwords, the pics ...all the crap that actually makes it run).   Future podcast episode ideas.   The archive list of all the episodes, which is super cool if we ever need to go back to it.   All of it links over to a Google Drive where we tussle it out.   THE SFR TEMPLATE   There’s a Sales Funnel Radio Episode Template that ensures each episode gets launched on time.   My role is to come in here and to fill this all out with.   Headline   Subheadline   The outro   When the content needs to be done by     As soon as I'm done, I tag the next person…   DANIELS CHECKLIST   Daniel goes in and makes all these mp3 things   He masters, mixes, and puts together the episode   The sound   Then he tags the next person…   MARLEY’S CHECKLIST   Marley goes in and makes the video   Chops out the 15-second versions for Instagram.   Teasers that we post on Facebook, (she does a ton of stuff)   Makes thumbnails   Puts in an SEO friendly version of the transcription for YouTube, (we rank like crazy... we're now over at one hundred thousand minutes watched every single month on that channel alone!)   All the keywords   Uploads different versions   Then the episode card gets passed off to the next person… HELEN’S CHECKLIST   Helen edits the transcriptions for iTunes   Writes an amazing blog (which is awesome)   Writes the meta descriptions   Then she passes the card to the next person… JULIA’S CHECKLIST   Julia takes the blog and puts it into WordPress and makes it visually awesome   Adds the SEO stuff   Writes a teaser email, (all those emails that you guys are starting to see coming out, that's what Julia does.)   Every time someone finishes an asset they go and re-upload it back to that Google Drive folder. There's a different folder for each episode.   Next...     COULTON’S CHECKLIST   Coulton goes in and blasts out all the stuff to probably 15 different platforms (iTunes... and tons of platforms. It's really cool)   Next person comes in…   EMELY’S CHECKLIST   Emely posts it in Facebook groups   Posts to Instagram Blasts a chatbot out there   Puts it on Instagram TV   Next, it goes to a Pinterest person and an ads agency….   There's a lot to it, and it’s really powerful and really really potent.   It works very very well!   The content machine I've built is Freakin’ Big. It costs 20 -30 grand a month, EVERY MONTH just to run it!   You don't have to start out that big, I certainly didn't. I started with a five dollar a month Libsyn account.   Now you’re probably wondering two things:   #1:  “Stephen, how long does it take you to set all that up?”   My answer is, Just do it! Who cares about the timeline...   #2: “What has this got to do with a productivity hack?”   Let me explain…   MY FAST ACTION HACK So productivity hack, here we go…   If I wait for the funnel to be done BEFORE I launch it and start talking about it, I will NOT get it done very quickly.   The first I experienced this hack, I was sitting across from Russell in our first office. He didn't tell me what he was doing. He grabbed his phone and he went live on Facebook:   “What's up, everybody? We've got this cool thing going on... (you can hear his voice, right!)...   We've got this cool thing going on, and it's going to launch today at two o'clock! Oh, my gosh, I'm so excited about it. Woo!”   Then he turned around, and said, “Dude, we've got this thing that's gonna be launching at two o'clock today!”   I was like, “Yeah, I know. I just heard you tell everybody.”   He's like, “Dude, you gotta go build it!”   And… that's the way we launched everything!   HOW TO GET CRAP DONE   You’ll get crap done if you just start telling people about it... and then build it based on the reactions that you see them giving.   That's how I launch pretty much everything.   If I sit back and I'm like, “Well, it's not quite done yet, so I'm not gonna start telling people about it...” *Wrong Move*   A Real Marketer would NOT wanna do that!   You want as much noise as possible... so start making noise, and build it as you need to. MY 3 HOUR FUNNEL When I launched my latest OfferMind Funnel, I recorded a podcast talking about the HUGE list of the speakers that it’d be cool to have at my next event   Dana Derricks   Mark Joyner   Jay Abraham   Russell Brunson   Peng Joon   Todd Brown   Frank Kern   Dean Graziosi   A lot of these guys I could actually get a hold of and pull out! Like, how cool would it be to have them at OfferMind.   I'm not promising, but I'm gonna start reaching out and running Dream 100 Campaigns to these guys.   (They'd also be great ones to promote my book when it comes out.)   So I'm crafting out, and timing the launch of the funnel with the launch of content that supports what I’m doing...   Why wouldn’t I teach you guys how I launched my first OfferMind... and why my very first event went so well.   You don't see a lot of other events running that hard that awesome from round one... how did I do it?   So I created the content teaching you how I did created my first event.   What better of an outro to have to that episode, than “Hey, go to offermind.com…”   However, 3-hours before that podcast was launched… there was NO FUNNEL to go with the outro. I had 3-hours to build an entire funnel.     I had the bare bones already there, and I've built a lot of funnels... I'm NOT telling you guys to make it that tight, but start telling people WHAT you're doing.   Let them follow the journey. Give them something to follow!   That's what I'm doing!   All my episodes break and rebuild belief patterns…   After you learn exactly how I launched my first event so successfully, the call to action is gonna say, “Hey, why don't you go to OfferMind.com and get your ticket.”...   BUT THE FUNNEL WASN’T BUILT BEFORE I TOLD EVERYONE ABOUT IT!   The Ultimate Productivity Hack is to just launch... and build it before everyone shows up.   Start telling people, and then go build once you see their reactions to it.   The worse thing ever is to build something completely, then go tell people about it,  and they're like, “Meh....”   Does that make sense?   I've got these cool ways to get crap done... like the Trello board I showed you earlier...   BUT….   My productivity is tied to my content machine.   I don't think people understand that.   It’s how I'm able to just get crap done without stressing over stuff or overthinking things.   PRODUCTIVITY HACKS & GETTING THINGS DONE   These are the ways I stay productive:   I've got a cool project management method   I tell people about my stuff as I'm doing it, so I've got no choice but to launch.   I know it sounds intense...   People are like, “You're Crazy!”  Yeah, okay... whatever, but it works!  It’s how I get A LOT of crap done.   BOOM!   If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good.   But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right?   That's what I struggled with for a while until I learned the formula.   So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.   Wanna come?   There are small groups on purpose, so I can answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com.   Again, that's OfferMind.com.  

Here's some takeaway's I learned and taught on the 2CCX Cruise this year   Imagine going on an amazing cruise to the Bahamas with Russell Brunson, James Friel, John Parkes, Julie Stoian, and a bunch of amazing Two Comma Club Coaching Peeps…     You’d expect to have a ton of epiphanies... and you’d be right!   Today, I want to share a game changing insight I downloaded... and the most well-received lesson that I taught during the cruise.   Y’all ready?   MAKING A MILLION   The Two Comma Club Coaching helps people create their offers and the sales funnel that will best present the offer they’re selling in their business, and I'm one of the coaches for the program.   Two Commas = A Million.   This year, we went on a cruise from Miami to the Bahamas with 400 students to have fun, mastermind,  and geek out about all things marketing.       We went to Nassau, Saint Thomas, Tortola, and some other places I can't pronounce… and I got to see dolphins and stingrays.   I even saw the world's deadliest plant … which is in the Guinness Book of World Records. Apparently,  if you even touch it, you die. It's crazy, crazy, crazy.         Pretty much every single day there were masterminds with all the coaches taking turns to teach, open mic, and Q & A.   There were golden nuggets dropping all over the place. James Friel, John Parkes, Julie Stoian, myself, and Russell various things that we saw the group needed…   It was so cool each coaches perception of what the group needed. I'm NOT gonna go through everything here, you’d need to join the program. However, there was one session that I really liked...   James Friel was the first one up, and he started talking about setting goals. I really appreciated his viewpoint, so I want to share it with you now. WHY YOU SHOULDN’T 10X YOUR GOALS   Have you’ve ever noticed that a lot of people who teach goal setting just focus on, “What's Your Big, Massive, Scary Goal?”   I understand the point of having a big goal that makes you kinda freaked out, there's a benefit to that.   A few weeks ago, I set my own SCARY goal for this year. I'm charging towards four million dollars, and I really hope I hit it.   It's NOT some shot in the dark number, I know how to get there - I have a plan, I was very careful when I picked that number.   It’s freaking me out a little bit, not in a negative way; it's positive stress.   If the number was any higher though, it would be different... I'm right on the line of positive stress versus negative stress for that goal.     Goals shouldn't just freak you out for the sake of it.   I know Grant Cardone says, “What's your goal? 10 X it!”   Sometimes that's extremely destructive, and I'm not actually a fan of that when it comes to your team. We're not necessarily wired the same way.   If you go to your team and say: “Hey, everything that you're doing, 10 X your effort!”   It's like: “Oh man, how about an arbitrary goal you can't measure... and then let's just stress the crap out of you all.”   It paralyzes everybody.   Personally, I think there's room for BIG SCARY GOALS that push you, but there's also room for goals that are just the next two-inch putt.   YOUR PROCESS GOAL   James talked about how the goal that we generally set as New Years Resolutions is typically a result-based goal: “ I want this result. I want this thing…’   A lot of times, it's a mountain that you want to get to the top of so you can have a huge life-changing outcome; a Massive Result- based Goal.   James said that the reason why most people never hit their goal is because they don’t have a Process Goal.     A process goal is THE THING that secures your results goal.   For Example:   A Result-based Goal:  My goal for the year is to get back to 10% body fat. I want to get back down to the single digits eventually... that's my results-based goal. The Process Goal: I need to break down how I’m gonna achieve my goal?” What’s the process?  How can I break that goal down into smaller chunks?   Habits: Your process goals are achieved and determined by your habits.   A lot of the time, we only set the BIG GOAL, without giving enough consideration to the process and habits we’ll need to actually achieve our goals.   If you want to succeed you need:   #1:  A Habit: I'm gonna get up and I'm gonna work out every single day. This is how I'm gonna eat, etc....   #2:  A Process Goal: Here's the process that I know will cause success and get my result = Your habits feed that process goal   There are a few other pieces, but I'm just kinda focuing the top level view here…   However, there's one other piece that James dropped out which I thought was fascinating... He taught that what’s need to start this whole thing is an Identity Shift.   CREATING IDENTITY SHIFTS   I totally geek out about identity shifts.   Taking on a new identity is one of the major purposes of a sales message.   It's the hardest thing to cause, and one of the most important components. If I can cause an identity crisis and an identity shift, then it’s real easy to sell to that person.   ...I don't mean that in a negative sense, but that's really what's happening, so it was cool to see how James tied that into goal setting.   For Example:   I’m going to be a Funnel Hacker   I'm going to be a triathlete   I'm going to be a Two Comma Club Winner   Each of these goals has a corresponding identity, and when we take on that identity it spurs the whole process forward. I can’t be a triathlete if I never train… so to be a triathlete I need to have the habits and identity of a triathlete...   So, now I know my results-based goal, I have to ask:   What's my process to get there?   What are the habits that are gonna get me there?   What are the small problems I can solve daily?   Do I have the correct identity? MY RBF    On the ship, I had a lot of people walk up to me, and ask: “Stephen, where do you go in the middle of the day?”   Well, I'm kinda a wandering soul. Sometimes, I’d just wander and discover different parts of the ship, it was really cool.   There were almost 6000 people were on that ship. It was a small town floating around - which was nuts.     I had a few people walk up to me, and say, “Dude, you need to chill out a little bit.”   Haha! If you see me in public, and I look pissed, or like I'm NOT totally checked in with reality, usually it's because I'm focusing on something and thinking hard.   It's not that I'm mad… sometimes I just have a bit of an RBF (Resting Bitch Face).   I'm like, “Oh, sorry, I'm not actually mad, I'm just thinking.”     A lot of the time,  I was hiding out and reading a book…and hiding. I wasn’t really hiding, I was just trying to find places where I could read quietly. I was hiding in essence.   One of my favorite books at the moment is Can't Hurt Me by David Goggins.  It ties into everything I'm talking about to do with goals and identity,   If swearing offends you, don't read it. There's a lotta swearing, but super, super good book! It’s one of the best non-marketing books I’ve ever read in my entire life. Goggins says that what keeps us from obtaining our dreams is our current identity. He says that our head puts a governor on what we believe we are capable of, and that governor hampers our ability to get our dreams.   In order for us to attain our dreams, we must take on a new identity.   I read that in the book, and then James was saying: “Hey, it all starts with an identity shift.”   I was like, “Whoa, identity shift, identity shift, identity shift!”   It's all about identity.   HERE’S THE QUESTION…   Ask yourself this:   What’s the identity that you have taken on, and does that identity currently allow you to attain the goals that you set for yourself? Did you set a results-based goal without a process goal?   Do you know what habits you would need to guarantee that you hit your goal?   Is your identity a governor of your dreams?     If your identity is:   I'm not good enough = You gotta shed that identity.   I'm not smart enough = Get rid of that crap.   I don't know this... I don't know that = Change that identity   I'm not worthy....   There's no way I can…   I can't, I can't, I can't, I can't…   ...you’ve gotta be able to shed that identity and be able to say to yourself:   Self, I'm good enough. I can get out there. I can get it done.   It’ll cause a little bit of noise in your head because you’ll have say goodbye to the old mess. Which is why I had to put up that episode about why Steve killed Steven. It wasn't a cute thing…   I’m actively trying to take on new personas and personalities at all times. I'm discovering new capacities and potentials that I didn't know were there. WHY STEVE KILLED STEPHEN   If you’d asked me six years ago if I could achieve everthing that I have, I would've said “No, I'm not smart enough, I'm not good enough, I don't know how to study…’   ... which were all true things at the time!     This game is  NOT just about learning models or frameworks because you won’t even be able to operate the model if your head is not where it needs to be, and if the goals you're setting are being held back by the identities that you have.   You need to take a close look at yourself and ask if everything you believe about yourself, your capabilities, and the world are serving you?   It might be that you have to look back at what you’ve learned from friends, family, or teacher (whoever)...   You can love them, and still decide to shift and drop parts of what you were taught by them that isn't true.   You need be able to scale away things in your head so that you can architect YOU.   Everything I teach inside the One Funnel Away Challenge has a lot to do with that…   It's NOT so much about me just teaching:   Set a huge goal   Here’s  the big framework   Here’s the big model to make success   I know that's not where people struggle; they struggle with identity:   I'm NOT good enough.   I'm NOT smart enough.   Does this work for me?   Is there a chance that I could do this?   I see there's a possibility, but can “I” achieve this?   That’s where people get the BIG hangups.   It has almost nothing to do with does the model work? “Yeah, it works. You're not working it.” You know what I mean? SEEING IDENTITY EVERYWHERE   I thought it was really powerful, and it seemed to be this undertow theme that I started seeing in all these places as far as marketing education goes: Identity, identity, identity.   Sales messages create an identity.   Red oceans in competition, they’re all in that spot because they have a collective identity.   Blue oceans have taken on a new identity, the sales message helps create that.   We all have identities for any opportunity we try to seek in life, and sometimes our old identity is what's holding us back.   The model good, it's often part of ourselves we need to shift, shed, and get rid of.   If you liked that, please go say thank you to James Friel, he’s the man. He's one of the other Two Comma Club coaches. He's also in my OfferLab program teaching systems.   I'm really pumped for you guys to have more access to myself, to him and to the rest of the people in my Hero Team which you’ll hear about soon... so anyway, go say thanks to him, 'cause that was really profound…   Then just know that as you start to set those goals, look at: Did you set a process goal? You probably set the results goal, but do you know HOW to get there?   I'm NOT saying you need to see all the pieces, no one ever does, but do you have a plan on how to structure your habits?     I don't necessarily know how I'm gonna go from exactly 11% body fat down to exactly 10%... but I have an idea that my process and my everyday habits every day could be:   Get up   Workout   Eat things that are green and thing that are meat   I know enough to just move forward and figure out the rest of the details as I go.   ...and that's the way it is with pretty much everything in life.   MOVING FORWARD|Just to finish off and throw in some extra value to help you achieve your goals, I want to share the top three lessons from one session I taught that was very impactful for people.   It has to do with the question:   “Stephen, how do you get so much done, and NOT get overwhelmed?”   So the theme I wanted for today is:   Set the goal   Understand that your identity might be holding you back a little bit, so you might need to shed that   Here's how I move forward   Here’s how I get so much done without sabotaging my brain, and without overwhelming my mental shelf space.   How do I make sure that I don’t have too much stuff, so I can decompress every once in a while On the cruise, I spent so much time with the new business person, NOT just funnel builder. Someone who's brand new, who's never done any of this before, and I understand what happens in that person’s brain when they start this game.   It's NOT just like, “Hey, you gotta learn this stuff….” It's like, “Hey, prepare for this mental barrage of crap you're about to hit at the same time.”   THREE STEPS TO ACCELERATE   In all the coaching programs that I'm involved with, (my own, and other people's that I help fulfill), I’ve found that there are three things that accelerate someone's progress faster than anything else.   It's NOT usually about having another course. I'm not saying don’t buy them. I'm not saying don’t get a mentor. Those things are amazing, and they'll shortcut the amount of time it takes for you to be successful…   However, most people already have so much stuff that they haven't done anything with.       So, here are the three things:   #1:  Know what problem you’re solving:   If you do not know what problem you are solving, that's gonna be an issue for you and your business. You have to know what problem you're solving. The ONE problem.   I always know which problem I'm solving. I know exactly which ONE it is. It’s on my whiteboards at all times   Everyone has noise in their head ...and as we move forward most people get distracted by that noise:   Am I doing the right thing?   Am I doing the wrong thing?”     I'm feeling confident     I’m not feeling confident at all   ...there's this huge noise, and what will dramatically compound the noise in your head is to NOT know what problem you're trying to solve.   I practice what I call just in time learning. What that allows me to do is cut out everything else from my head that I don't need to be learning.   If I don't need to learn SEO, I'm not gonna read a book on SEO. Some people will  be like, “Well, yeah, duh!” But a lotta people are NOT thinking that, guys.   I know the one problem that I need to be solving, and that's it. I only learn to solve that problem.   I go to my bookshelf, and I pull out all the books that look like they could help me solve the one problem.   Sometimes, I can solve one problem a day. Sometimes, I can solve one problem every three months, but I never added in a new problem until that problem is solved.   The problem I'm solving this year is something I told you in a previous episode… building a team, and especially an internal funnel building team.   So…   * Write down the one problem you're trying to solve*   #2: Can you can clearly tell somebody else which model you’re following?   I’m following the info product model. The problem I'm solving is the team building problem.   If you don't know what model you're following, you're prone to follow any new thing that comes your way. These are ways that I keep myself anchored in what I do so that I'm not getting sidetracked by all the crap around me.   What problem am I solving?   What model am I following?   If I know what framework I’m following, 80% of all the decision making is already done. Someone else has already paved the path, so it's not about me being a creative genius.   It's about me learning the 80% framework someone's already paved in front of me.   Then maybe, if it's required, I’ll learn the last 20% creativity….   Most of the time you don't have to though.   You just learn the formula, the path, and the framework from someone who's already moved before you, and that solves all the problems.   Massive ways to reduce the noise inside your head.   What problem are you solving?   What model are you following?   How can I increase my speed?   You should be able to tell anyone the answers to the first two questions at any time.   #3: I ask myself frequently, How can I increase my speed?   Now funny enough, that question used to feel noise producing for me, but NOW  it’s actually a noise reducing.   If I start to slow down, for some reason, I feel the drag more. If I find ways to speed up the process, I don't get lost in the detail. I don't get lost in a being a perfectionist.     I don't get lost in trying to make sure that it's so good that when I put it out there because my emotions are at stake. These are the three tools that I've been using, and I just wanted to briefly share them with you because people found them impactful when I shared them on the cruise. It was an hour-long session, but this is a brief version…   I recommend that after reading this you find the answers to these questions:   Which problem you are solving = one problem only. Then only learn for that problem. Learn for the one step in front of you, that's all.   What model are you following?   How can you increase your speed in a way that helps me fuel momentum, so that I have fast wins throughout the day?   Hope to see you on the next cruise… Boom! If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies also, right? That's also good.   But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right? That's what I struggled with for a while until I learned the formula.     So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.   Wanna come?   They’re small groups on purpose so I can answer your direct questions in person for two straight days.     You can hold your spot by going to OfferMind.com. Again, that's OfferMind.com.

“When you say, ‘Oh man, I don't like operations,’ what I'm really hearing is, ‘I'm good where I'm at, and I don't care about growing this thing…’ Because you will never, ever outgrow your own capacity. So, while it doesn't have the sexy name of sales, it is one of the things that actually continues to enable selling and growing the business the way that want.”   This week on the Experts Unleashed Podcast, I’m chatting with James Friel about the pillars of successful business, and the importance of systems. James is the creator of The Autopilot Entrepreneur, an absolute master of successful systems, and one of my favorite guys in the world. Too often, entrepreneurs fall prey to the misnomer that success is the finish line. However, success is the starting line. In order to maintain growth, and not be completely exhausted and chained to your business, you need to be able to gain leverage in all areas through effective systems.   “Systems  give you liberation and turn your business into an income producing asset that works for you.”   The goal of systems is to give you all of the things you really want out of a business, and remove the stress, anxiety, and overwhelm that come from inefficiency. You don’t have to be an indentured servant to your business! In this episode we discuss the five pillars that must be in place to operate a successful business, the framework of the Autopilot Entrepreneur, systems as a gateway to more sales, and you’ll get to hear the most incredible sales story, maybe even the most incredible story, that we’ve ever heard on the podcast. “I see systems as a gateway to more sales. So that's my real drive. I know when done properly, they free me up to be able to sell like I want. I'll be able to grow even more than if I was just manually doing everything all the time”   If you’re like most entrepreneurs, you might groan at the thought of putting systems into place. However, If you really love sales, and really love growing your business, you don’t have to be an expert as systems, but you do HAVE to put them in place. All of the pillars of your business need to work together, orchestrated like a well-oiled machine, for long-term, sustainable growth and success. Find out more on how to do this effectively on this week’s episode.   How to get involved Visit www.theperfectexpert.com and apply today For more info about James, visit http://www.jamespfriel.com/   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Today Nicholas shares with us a guest that he was so pumped to have on the show. When it comes to people pleasing, when it comes to confidence, when it comes to getting your point across, and today's guest been a master at all of these different things, he actually has a company that helps you grow and scale your business, own an asset that works for you, enjoy freedom, income, and the peace of mind. James Friel is so spontaneous and has done crazy things. He consulted the second largest company in the world, made seven figures his first 12 months after leaving his corporate job has so many more ridiculous stories.   Timestamped Show Notes: [ 03:41 ] Spontaneity [ 08:56 ] Closing The Deal [ 11:14 ] Opportunity After Preparation [ 14:20 ] Priorities and Flexibility [ 15:22 ] Doubt [ 21:48 ] Staying True [ 26:59 ] Playing the Long Game [ 31:17 ] People Pleasing [ 36:07 ] Success in Saying No   Takeaways: There is no sure thing in anything that you're doing right, you can dramatically improve the odds of success by just showing up and rolling with it. Louis Pasteur, the famous biologist said that luck is when preparation meets opportunity. We create our own luck, but we create through preparation. We have to keep preparing ourselves and when the opportunities show up, those two things combined, opportunity and preparation meet.  Yeah, you could argue that someone is lucky, but if you haven't been preparing and if you don’t know what you want, where you need to be to get it, and what it will take...if you don’t prepare for success you will miss the opportunity. The opportunity is always there for the taking and that's why it appears to be lucky. You've got to go all in and you can't second guess. Too often people limit their progress because they doubt what they're doing and doubt really doesn't serve us in any capacity. Think through what the risks are and acknowledge what you have to be careful about, weigh the options and discover what's really important. Be intelligent about the moves that you're gonna make. But when you're in the process of making those moves and you're doubting your ability to create something, the only thing that that doubt is doing is slowing you down from actually creating the thing that you want.   Resources: The Billion Dollar Brotherhood Facebook Group The Free Business Cheat Sheet

How to create the right hook that’ll make it so that selling becomes almost super easy. On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Here are some of the things you will hear on today’s episode: Why it’s so important to have a hook that grabs people’s attention. What he used as the hook for his recently launched Book of Mormon Challenge Podcast. A few other examples of hooks people used to sell their own products, and why they were so effective. So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you’re offering. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Today I’m going to be talking about a hook, a story, and an offer. Alright everybody, I hope that today has been amazing for you so far, whenever you’re listening to this. I want to share with you, a lot of you know that we launched, at the Funnel Hacking Live event we launched the Two Comma Club X coaching program, and it’s insanely good. It’s amazing, but there’s kind of the pros and the cons of it. The pros are it gives you everything you could possibly need to start, launch, scale, grow your company. The bad thing is there’s like so much stuff that people get overwhelmed. So I wanted to go through and record a fast track that kind of goes through a higher level, like fast track of all the courses in order so people kind of know where they’re going. So this week I recorded module number two, or fast track number two, which was called hook, story and offer. And went on for like 45 minutes, and I think it was pretty good, and then one of the guys in the group, he’s probably listening to this right now, so by the way, thank you. He said that, “I listened to every one of Russell’s podcasts, I’ve been to two Funnel Hacking Live events, I’ve done every course, every book, that was the best training I’ve ever done from Russell.” I was like, “That’s awesome.” And I had a 45 minute conversation with Dave Woodword and James Friel when we were lifting weights on Wednesday, talking about it as well. And unfortunately I have to jump on a video here in like an hour, so I can’t go too deep into this, but I did want to share some thoughts with you guys because I think it’s super, super, super essential and I wanted you guys to think through it for yourself. So what I want to talk about is, what’s the hook and the story of what it is you’re selling? Now, in the video that I did for our Two Comma Club X members, it was like, I was going into offer hacking. How to find people’s offers and hack them and all sorts of stuff like that, but one of the biggest things we talked about and we noticed is the key is like, for the really good offers, there’s three pieces. There’s the hook, the hook that grabs you. What’s the thing that grabs you? What’s the thing that grabs you? And then there’s the story you tell behind that, and then there’s the actual offer that they’re going to get. And then each component of the offer there’s a hook, a story and an offer for each component of the offer. I wish I had more time to share everything, but the thing I wanted to share with you guys today is, it’s one of the most important things. What’s the hook of the story that you’re sharing? And if you don’t have one yet, you need to create that. So in the video I went through and I took, if you guys know Drew Manning, he’s one of our Two Comma Club winners, he’s an awesome dude. He’s got a program called Fit to Fat to Fit. And his story is, he was a trainer for his whole life and helped a lot of people get skinny, but he never actually knew what it was like, so he’s like, “You know what, I’m going to get fat and then I’m going to try to get fit again.” So he went and gained like, I don’t know, 100 pounds and told the whole world. “This is what I’m doing, I’m gaining a bunch of weight, it’s going to be a huge thing. I’m going to fat and then I’m going to lose it again.” And because of this story, this hook of this story he got tons of PR, he was on Jay Leno, all sorts of stuff. And now it’s like, whatever he sells, it’s like, “Hey, I’m Drew, I’m the fit to fat to fit guy. I’m the guy who was a trainer who never knew what it was like to be fat so I gained a whole bunch of weight and then I lost it all again.” And then anything that he says after that, people will give him money. You want to know why? Because the hook of the story is so good. Drew, if you’re listening to this, there’s a lot of critiques I could give you to help you make your offers better, because that’s…but because the hook, it doesn’t really matter. A good hook and a good story will make up for a lot of other stuff. He’s killing it, and I was like, imagine, there’s stuff that…..anyway, someday I’m going to work with him personally and just be like, “This is how you ramp it up.” But his hook and his story is so good that he’s making millions of dollars now. I was thinking about this, throughout time. If you guys remember Robert Allen, he has sold over a billion dollars under the Robert Allen brand. And Robert Allen had a really good hook and a story. He told people, “you could take me anywhere in the world, throw me in any city without any contacts or whatever, and within a month I will have purchased a house with no money down.” Or whatever. He told people that and no one believed him. So he actually did it, did this big PR stunt, went and flew somewhere, did the whole thing and boom, he became Robert Allen because of that, the hook and the story. Natalie Hodson, Natalie spoke at Funnel Hacking Live, she’s amazing. What’s amazing about Natalie is the hook in her story. It’s funny, because there are people now who are trying to knock off one of her products, her first Two Comma Club product. It took her 4 months to go from zero to Two Comma Club with a $37 ebook, which was teaching women who, mothers how to not pee your pants. “Abs, Core, Pelvic Floor.” And she sold like 50 or 60 thousand copies of this ebook. It’s funny because there are a lot of people now trying to knock her off, and they’re all going to fail because they’re copying the offer but they’re missing the hook and the story. So what’s Natalie’s hook and story. Well she was on a…I think she was actually in a video with Drew, if I remember right, it’s a small world. Anyway, so she’s filming a video, a workout video and in the video she pees her pants. And instead of hiding it she decides this is a good, I don’t know if she consciously did this, but she put it out there and it’s an amazing hook. “I’m a fitness trainer, I’m teaching people how to lose weight and I’m sitting there live on camera and I peed my pants, here’s pictures of it, it’s so embarrassing.” So she tells that story, the hook and story and people get excited. And then boom, 60 thousand copies of her book later. The hook and the story were so, so good. And the better the hook and the story are, I’m not saying the offer can be worse, but like, the better hook the story is, you can sell anything. It’s funny, Drew is actually selling Ketosis stuff now which has nothing to do with his actual fit to fat to fit story, but the story and hook is so good, he tells the story, people are hooked and then boom, he can sell them whatever he wants at that point. So for you, I want you thinking, what’s my story, what’s the thing? Some of you guys may know, I launched my religion podcast this week actually, yeah this week. I went through the same process here, I could just make a podcast like, “Hey, I’m going to teach you what my beliefs are..” but the hook and story were horrible. I need a hook and I need a story. It’s got o be something that’s going to drag people in. The good thing about stories is people share stories. They’re like, “Oh, there’s this girl named Natalie..” “Oh this guy named Drew he went fit to fat…” and they tell the story right. So I was like, I need a story. I didn’t consciously do this, but this is what came out. I was like, I need something really, really cool. So the hook for my podcast was basically, “I’m Mormon, I believe in the Book of Mormon, and I look at my house, there’s all these Book of Mormon’s laying on the ground everywhere that I never read. They just sit there. And I realized this thing that’s so important to me, I’m not treating it…I’m treating it lightly.” And so I was like, I need to make this real to me. So I went online and I found on eBay a copy of one of the original 5000 Books of Mormon, I spent a small fortune on it, and now I’m reading it and sharing my journey because I want to make it special to you again, right. So that was the hook. And now I got all these people who are sharing my podcast that are like, “This dude Russell, he..” all my Mormon friends, it’s kind of fun watching. They’re sharing it and like, “my friend Russell, he’s a Mormon too..” so they’re sharing it in Seminaries and Elders Quorum. Anyway, it’s kind of fun how fast it’s growing inside the church because everyone’s like, they feel that same way. Like, “Man I feel the same way.” If you’re Mormon and you’re like, “I don’t treat the Book of Mormon like I should.” And all the sudden there’s this guy who felt the same way so now he spent a fortune, bought an original one and now he’s taking us on a journey.” And all the sudden people are like, “Oh, I want to be part of that story.” I’m sure there’s a lot of people who, I think about Drew and again, I don’t know Drew’s whole story, I don’t know him super well. But you know, one of the biggest things in the weight loss space, I see when people try to teach people how to lose weight, but they’ve never been fat in the past, it’s hard for them to get a lot of traction. A lot of times they can do personal training, but it’s hard for them to blow up as a celebrity, as a guru, as an expert or whatever you want to call it because the masses are like, “Well they don’t know what it’s like to be fat.” So he told that story and now everyone’s like, “Dude, this trainer who wanted to prove that he could do it. So he gained all this weight.” Now it’s a story worth sharing, it’s a good hook. Now the same thing happened with this, it was a story so it started getting spread. Then this week I was like, “I need another good hook and good story. What can I do to get people listening to this, now that it’s live and it’s launched?” Some of you guys saw yesterday, I actually, there’s this guy in the Mormon church, his name is Parley P. Pratt, he lived back in the 1800s. And someone gave him a copy of one of the original Book of Mormons, because that’s all that they had back when they first came out. And he started reading it and he read the entire thing in a day. He said that eating and sleeping became a nuisance to him. Anyway, I found out that yesterday was actually his birthday, so I was like, “I’m going to do a Parley P. Pratt day.” So I took the day off of work, and I went and read the entire, well I tried. I spend 18 hours, I almost got halfway done. It’s a big book. But I read the whole thing. I did a Facebook live where Italked about it. And this is something that I put zero dollars in advertizing behind, I just posted on my personal wall, “Hey, I’m doing this crazy thing.” And from that, I think this morning it had like 3.9 thousand views, over 1500 comments, likes, and shares, like interactions with it. And hundreds and hundreds of people subscribed to the podcast from it. So it was like this thing. I made a story, an event, a thing out of it and that’s what got people excited. It was the hook and the story. Now people are subscribing to the podcast. If you’re interested in my beliefs and my faith go to bookofmormonchallenge.com you can subscribe and listen in. But that’s kind of what it is right, you’re creating a story, you’re creating a hook and story that gets people interested.

Welcome to the first ever episode of kommerce kings! I want to start this journey by saying i'm excited to kick-off this podcast with the one and only James Friel! We want to take you thousands of feet up in the air with no interruptions, just spilling what is working now!

A quick glimpse behind the scenes of what I'm really doing to build and launch my funnels. On this episode Russell talks about being the contractor of your business and finding awesome people to do the work you need to get done. He also talks about failing and why you should expect to fail many times before you find something that works. Here are some of the informative things you will hear in today's episode: How Russell realized that his role in his company is similar to that of the contractor building his new office. Why on average it takes 12 failures before millionaires are successful and it's not based on luck. And what the concept “You're just one funnel away” really means. So listen below to find out why finding good people and failing is actually really important in building a successful business. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to Marketing In Your Car. Sorry, I just get excited. Anyway, it's crazy here. We've had 5 snow days in a row, but today the kids finally, finally got to go back to school, which is nice. But everything is soaking wet. It's been raining and flooding. Our house flooded. We have a lot of damage. So that's kind of a nightmare. But the good news is we just went to the new office and it's getting close to done. We're about two weeks away from moving into it, which is the most exciting thing in the world. And as we're sitting here in the office, and I thought about it last night. Last night I finished, I finished! What? I finished the Expert Secrets book. At least this round of it. This is the most painful round of edits thought. It took a lot of time. I have one more round of edits after this, but it'll go away faster. So I'm pretty much, for all intents and purposes done with the Expert Secrets book, I'm so proud of it. The crazy thing is it's almost, its within like 100 words of the Dotcom Secrets book, which is weird. That was not planned, but it's kind of cool too. So when I got done with that it was 1 in the morning, so I started looking at all the cool projects we have. We use Trello, some of you guys know. James Friel got us set up on Trello, so I was thinking of the projects. So I sat down and I'm like, “Who are all the people involved in getting this project done? What are all the talks?” So I sat down last night and just busted out a whole bunch of Trello cards. Assigning people, getting them doing what they're supposed to be doing. All the pieces. Then it was done and I went to bed and passed out and it was awesome. Anyway, I was thinking about that versus how some of you are running your business and I want to just liken this also to the new office. I'm in a new office and the contractor dude is there, and he's kind of showing us everything and what's interesting as I look at this, is that the contractor didn't actually do anything really. If you think about it, right? He was sitting there and he got paid by me, I think, I don't know how much contractors take, 10, 20, 30% or whatever, they get paid a bunch of money. So we pay him and he's like, “Cool.” So then he goes and is like, “Alright, we need a designer.” And hires a designer. And he's like “Oh, we need someone to do this part.” And he hires someone. And all the contractor's really good at doing is just knowing what are all the pieces that need to go into launching, or to completing and building, and then hopefully he's put in time to find really good sub-contractors to do each of those pieces. And that's it. And he gets paid the lion's share of the project. And all he's doing is he's just figured out what are all the pieces that go into building an office, or house or whatever the project is. And then who are all the people I need to hire to do those pieces. I was thinking about that, for me with our funnels and stuff, that's all it is. Because I've done it so many times, I've done this now I think I'm on my thirteenth year or so of this business. Some people are funny, “How come all the things you do are successful.” The reason why is because I built up a really good team of people over the last 12 years. I look at myself almost like the contractor in my business. I know all the pieces that go into us successfully launching something. I don't have to rethink that, I just know it. It's second nature now because I've done it so many times. There was a time and a season of my life where we were literally launching something at least once a month and if that once a month thing would fail, we would do one every single week until one didn't fail because that's how we had to pay payroll. It was a nightmare, but we launched things all the time. Because of that, I know the process. I know that to get something launched here all the things. I know everything inside of my head. And because I've been doing it so long, every single time I'm finding, initially it was me doing everything. But then I realized I'm not very good at design, so I hired a designer. Then I realized this and I hired…..I probably hired a hundred designers in the last 12 years. Now I know 3 or 4 that I really liked and I now I just work with those 3 or 4 people. I probably hired a hundred website builders. I hired a hundred programmers, probably a thousand programmers. I've done all these things over the years, and from that I've got my hands full of 4 or 5 favorites. So when I know I have a project done, I know Rob's going to do this, so and so's going to do this, boom, boom, boom. I task the whole thing out and everyone starts working on it. And what's cool for me, as the contractor, this isn't true in all cases, but in the building, the people can't frame the building until the person is finished doing the foundation. There's things that have to go in order. With what we do in our business, most people can do their thing independent of everyone else. The video guy can do videos independent of everyone else. The designers can do that. The copywriters, everyone do the thing indepently. The goal is getting everyone to start on all the pieces as soon as humanly possible. Everyone is doing the pieces and they start coming in and then the last step, which for me as a person is my favorite part, so I do it now. But I could have outsourced the part. For me it's like, here's all the pieces now, these are all the things I needed to get this funnel done, now I just need to plug them all in. Because of Clickfunnels, I just plug them in. And obviously I work with Steven Larsen on my team. We plug all the pieces in and it's ready to launch. But if you look at all the projects I have, what's interesting is I've got the next probably 10 funnels completely done. Front end project is done, everything is done. I just have to, all the assets are sitting in Trello boards finished just waiting for me to say, “Okay, I'm ready to launch this one.” Then I login, spend a day and plug all the pieces in and boom it's ready to go. In fact, yesterday we were working on the Funnel University Newsletter, if you're not a member of Funnel University yet, by the way, you're insane. Go to funnelu.com. Anyway, we were…. I got a……are you kidding me? Road closure. Dangit. There's some huge pot holes up here. Okay, so now I'm on a road closure and I'm going through a neighborhood and I have no idea. Dang, I'm really bad at these kind of things. I'm so bad at directions. I'm just going to follow the headlights in front of me and pray they're going the same direction I'm going. Anyway, where did I leave off? So yesterday we were doing January's Funnel University Newsletter and in the newsletter I was showing the Marketing In Your Car funnel, which we reacently launched and you have all seen. The strategy behind it, the marketing in your car funnel was a couple of reasons. One was to get you guys all indoctrinated listening to Marketinginyourcar.com every single day. That was number one, number two is to get more subscribers. Number three, this was actually our core reason, is I'm trying to get people to join Funnel University. You probably saw that in the upsell sequence. Yesterday in the newsletter I was showing how basically if you look at probably the next dozen funnels we roll out, they will be new, cool front ends to help build our cult-ture and get people excited about Clickfunnels. So different swag things, different cool things, but then the upsell sequence is all pushing, the upsell sequence is identical, it does not change. So I literally in 40 minutes, and I record the whole process, all the Funnel U. Members will be able to see it inside the new forum we're setting up for you guys. I took the Marketing In Your Car funnel and cloned it. I already had the video done, I already had the graphics. Everything was already done weeks ago, months ago actually. I just drag and drop, boom, boom, in 40 minutes the new funnel is ready to launch and it was done. It came because I knew, whatever, 6 months ago, that I wanted to do a project called Funnel Graffiti. I knew, in fact, it's been almost a year, because we gave out funnel Graffiti at the last Funnel Hacking Live event, so it's been a year. So then we filmed the video this summer. But I tasked all this stuff out a long time ago, so it's all sitting there done and as soon as I'm ready to launch it, it was done. So it took 45 minutes to launch this funnel because I had all these things done. So that's the powers, if all of us as marketers start looking more at our business as we're contractors as opposed to the actual sub-contractor working, and you can sub-contract out to yourself, especially the stuff you like to do, I'm guessing if you're like me, you like building stuff in Clickfunnels, so sub-contract that out to you or a certified partner or whatever. But look at yourself more as a contractor, and become a master at understanding what are all the pieces that go into launching a funnel. And the funny thing is that the only way to know all the pieces that go into launching a funnel, is by launching a funnel. In fact, I try to get this through people's minds all the time. Because everyone thinks their first funnel is going to be a winner, right. So they create this funnel and go through all the pain and heartache and headache that go through making your first funnel. And there's a lot. You have to figure out how to write copy, to edit pages, and images and videos and orders and products. There's so much crap that goes into your first one and then it's horrible. And most of the time your first one will fail, you will not make any money. In fact, most of the time you will lose money. It'll be a bucket of money with a hole in the bottom and the cash will be pouring out of it. But you have to be okay with that because the only way for you to learn every single step in the process, for you, is to do it once. Always tell people that the first funnel, you're going to spend so much time and effort, and it might fail. In fact, you're probably going to fail but you gotta be okay with that. Because it's not about you launching this funnel and making a bunch of money, its about you as a new contractor, a new funnel builder learning a new process, all the pieces that go into that. Because after you do it once you're like, “Dang, well now I know I need this and this. I hired these people, this guy sucked and this one was awesome. I'm not going to hire him again, I'm going to hire a new person.” And you keep doing that over and over again and eventually after you launch three, four, five, ten, twenty, thirty funnels, whatever that is, you will have your dream team of people that are working with you. You will know exactly who to go to every single time. And if you fast forward six months to a year from now, you're going to be in the same situation I am. I don't fail anymore because I know our team. I know what our market wants. I know who is going to do each piece of it, so I can quickly create something and just have it work really, really quickly. For you guys that's the goal. I had two interviews yesterday from people that were asking about the whole “You're just one funnel away” concept, that's the theme of this year's Funnel Hacking Live event. And I wanted, during those interviews I explained, “Look, you're just one funnel away, you don't know which funnel that is. I wish I could show you guys the landscape of failed funnels that I've had in my 12 years in this business.” I've got more failed funnels that I could show you, than I guarantee most of you guys have ever even dreamt of attempting. But because of that, that's how I built my team. How I figured out what didn't work. I've mastered the process. All the pieces that go in there like the back of my hand. I don't have to think anymore, it just happens. So today, excuse me, last night I was like, “here's the project, here are all the pieces.” I tasked them all out and now everyone's working on them. I'm not sure when we'll launch that project, but I do know that the second I'm ready for it, all the pieces will be there and I don't have to think about it at that point. I'm digging my well before I'm thirsty. I'm getting all the things in place. So think about that you guys. Again, this whole concept, “You're one funnel away” Is so powerful. You don't know which funnel it's gonna be. You've gotta keep building, walking, trying, failing, moving forward. A really cool, I might have shared this with you guys before so forgive me if I have, but it's worth repeating. Probably almost ten years ago now, maybe even more, I got this Jay Abraham course and I was listening to it. And one of the speakers was Brian Tracey. I had never heard Brian Tracey speak before and he was on stage, and it was just, I loved what he was saying. I remember what he talked about; he said that one day he was watching this TV show with a bunch of millionaires. It was like a news talk show or whatever. There's like twelve millionaires on stage and they were interviewing them and asking a bunch of questions. And the host asks a question, “How many times did you guys have to fail on average before you had success?” and they didn't know off the top of their heads, so they cut to commercial. During the commercial break they did all the math and figured it out. They came back, and this panel of people, they said that they figured on average, they'd each failed about 12 times before they had success. Brian Tracey said something interesting, he said, “Do you think that they just tried something and failed, tried something and failed. And on average the 12th time they got lucky and it finally worked? Or do you think that the first time they did it, they didn't have the resources or the connections, or people, or idea or whatever, but they did it and it failed. The second one, they did it and it failed. The third, they did it and it failed. Each time they failed they learned something. And they figured something out and literally by the 12th time, they had failed every way possible.” By the 12th time they knew how this process worked and there was no way they can fail at that point. It's like Thomas Edison, he said when he, every time he failed the light bulb, he was like I figured out a new way to not build a light bulb. He had a thousand ways he tried and didn't work, but he didn't look at those as failures. That way didn't work, that way didn't work. Cool, this way it worked. We gotta look at things that way as well, you guys. So many of us are getting into this like, ”I want a million dollar webinar.” And I'm like, dude that's awesome, but you gotta put in the work man. Let me tell you how many decades of effort. I guess just one. But I mean, for me to be able to do what I do now, we can do a webinar and make half a million bucks, it didn't just come magically. It came on the back of ten years of failing and failing and trying and failing and building a team, and learning and growing and learning and growing and coming to that. Obviously, we've tried to give you guys a lot of short cuts. Perfect Webinar is a short cut. Clickfunnels is a short cut. Honestly, Facebook's a short cut. Facebook's the greatest gift to marketers right now, in the world. And I don't think it will be here forever, but it's here now and it's amazing. All these short cuts, so hopefully you guys don't have to spend ten years, but do know you are going to have to spend some time. And do know you are going to fail, but if you keep it in your mind that you're just one funnel away….I don't know if that funnel is today, tomorrow, a month from now, six months from now, but if you have that in your mind knowing with absolute certainty that one of these funnels is going to be the one, it's going to be the freedom maker for you. You have absolute certainty of it, you keep building, moving forward, pushing, I promise you will hit that. But you have to have absolute certainty that it's going to happen. One of the interviews yesterday, someone asked me, “What was the “why” behind what got you into this thing and why you push yourself so hard?” I said, “When I got started, I was watching these people online who were having success. Back then in was Armand Morin, Alex Mandossian, Marlin Sanders, my mentors. Mark Joyner. All I know is I looked at these guys and I believed them. I believed that what they were doing was making them money and because I saw them doing it, I had 100% absolute certainty that it worked and that I could make it work. I didn't know how, but I was positive that I could and it would. Because of that I didn't stop. Because I had perfect that it was going to work, so I just started running and running and running.” I think a lot of problems that some of us have is that we don't have faith. “I think this can work. I think this can work for me.” And because of that you try and dabble and try and dabble and doing quite go all in, but if you know with absolute certainty that there's no way this is going to fail, it's going to take you a bunch of times, but you know that's it's gonna work. It'll push you through the hard nights, the failures, the funnel flops. But it'll be worth it. I promise you guys it's worth it. It's not only worth it for you and your family, because the money that comes from it is amazing, but it's worth it for the people you are serving with the products and service you are creating. You will touch their lives in a way that doesn't make sense to you now, but when you see it and you see the fruits of that, it's pretty amazing. So I want to leave that with you guys today. I hope that helps. I'm at the office now. I'm going from the new amazing office to the old crappy office. In the old crappy office two more weeks or so, then we're out of here. Appreciate you all, thanks so much for listening. If you enjoyed this podcast, or any of them, please go to iTunes and rate and review us, I'd appreciate that. Please become an affiliate for Marketing In Your Car, free MP3 player, let people know about it because that'd be cool. Thanks you guys. Appreciate you all, have an awesome day. Bye everybody.

A quick glimpse behind the scenes of what I’m really doing to build and launch my funnels. On this episode Russell talks about being the contractor of your business and finding awesome people to do the work you need to get done. He also talks about failing and why you should expect to fail many times before you find something that works. Here are some of the informative things you will hear in today’s episode: How Russell realized that his role in his company is similar to that of the contractor building his new office. Why on average it takes 12 failures before millionaires are successful and it’s not based on luck. And what the concept “You’re just one funnel away” really means. So listen below to find out why finding good people and failing is actually really important in building a successful business. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to Marketing In Your Car. Sorry, I just get excited. Anyway, it’s crazy here. We’ve had 5 snow days in a row, but today the kids finally, finally got to go back to school, which is nice. But everything is soaking wet. It’s been raining and flooding. Our house flooded. We have a lot of damage. So that’s kind of a nightmare. But the good news is we just went to the new office and it’s getting close to done. We’re about two weeks away from moving into it, which is the most exciting thing in the world. And as we’re sitting here in the office, and I thought about it last night. Last night I finished, I finished! What? I finished the Expert Secrets book. At least this round of it. This is the most painful round of edits thought. It took a lot of time. I have one more round of edits after this, but it’ll go away faster. So I’m pretty much, for all intents and purposes done with the Expert Secrets book, I’m so proud of it. The crazy thing is it’s almost, its within like 100 words of the Dotcom Secrets book, which is weird. That was not planned, but it’s kind of cool too. So when I got done with that it was 1 in the morning, so I started looking at all the cool projects we have. We use Trello, some of you guys know. James Friel got us set up on Trello, so I was thinking of the projects. So I sat down and I’m like, “Who are all the people involved in getting this project done? What are all the talks?” So I sat down last night and just busted out a whole bunch of Trello cards. Assigning people, getting them doing what they’re supposed to be doing. All the pieces. Then it was done and I went to bed and passed out and it was awesome. Anyway, I was thinking about that versus how some of you are running your business and I want to just liken this also to the new office. I’m in a new office and the contractor dude is there, and he’s kind of showing us everything and what’s interesting as I look at this, is that the contractor didn’t actually do anything really. If you think about it, right? He was sitting there and he got paid by me, I think, I don’t know how much contractors take, 10, 20, 30% or whatever, they get paid a bunch of money. So we pay him and he’s like, “Cool.” So then he goes and is like, “Alright, we need a designer.” And hires a designer. And he’s like “Oh, we need someone to do this part.” And he hires someone. And all the contractor’s really good at doing is just knowing what are all the pieces that need to go into launching, or to completing and building, and then hopefully he’s put in time to find really good sub-contractors to do each of those pieces. And that’s it. And he gets paid the lion’s share of the project. And all he’s doing is he’s just figured out what are all the pieces that go into building an office, or house or whatever the project is. And then who are all the people I need to hire to do those pieces. I was thinking about that, for me with our funnels and stuff, that’s all it is. Because I’ve done it so many times, I’ve done this now I think I’m on my thirteenth year or so of this business. Some people are funny, “How come all the things you do are successful.” The reason why is because I built up a really good team of people over the last 12 years. I look at myself almost like the contractor in my business. I know all the pieces that go into us successfully launching something. I don’t have to rethink that, I just know it. It’s second nature now because I’ve done it so many times. There was a time and a season of my life where we were literally launching something at least once a month and if that once a month thing would fail, we would do one every single week until one didn’t fail because that’s how we had to pay payroll. It was a nightmare, but we launched things all the time. Because of that, I know the process. I know that to get something launched here all the things. I know everything inside of my head. And because I’ve been doing it so long, every single time I’m finding, initially it was me doing everything. But then I realized I’m not very good at design, so I hired a designer. Then I realized this and I hired…..I probably hired a hundred designers in the last 12 years. Now I know 3 or 4 that I really liked and I now I just work with those 3 or 4 people. I probably hired a hundred website builders. I hired a hundred programmers, probably a thousand programmers. I’ve done all these things over the years, and from that I’ve got my hands full of 4 or 5 favorites. So when I know I have a project done, I know Rob’s going to do this, so and so’s going to do this, boom, boom, boom. I task the whole thing out and everyone starts working on it. And what’s cool for me, as the contractor, this isn’t true in all cases, but in the building, the people can’t frame the building until the person is finished doing the foundation. There’s things that have to go in order. With what we do in our business, most people can do their thing independent of everyone else. The video guy can do videos independent of everyone else. The designers can do that. The copywriters, everyone do the thing indepently. The goal is getting everyone to start on all the pieces as soon as humanly possible. Everyone is doing the pieces and they start coming in and then the last step, which for me as a person is my favorite part, so I do it now. But I could have outsourced the part. For me it’s like, here’s all the pieces now, these are all the things I needed to get this funnel done, now I just need to plug them all in. Because of Clickfunnels, I just plug them in. And obviously I work with Steven Larsen on my team. We plug all the pieces in and it’s ready to launch. But if you look at all the projects I have, what’s interesting is I’ve got the next probably 10 funnels completely done. Front end project is done, everything is done. I just have to, all the assets are sitting in Trello boards finished just waiting for me to say, “Okay, I’m ready to launch this one.” Then I login, spend a day and plug all the pieces in and boom it’s ready to go. In fact, yesterday we were working on the Funnel University Newsletter, if you’re not a member of Funnel University yet, by the way, you’re insane. Go to funnelu.com. Anyway, we were…. I got a……are you kidding me? Road closure. Dangit. There’s some huge pot holes up here. Okay, so now I’m on a road closure and I’m going through a neighborhood and I have no idea. Dang, I’m really bad at these kind of things. I’m so bad at directions. I’m just going to follow the headlights in front of me and pray they’re going the same direction I’m going. Anyway, where did I leave off? So yesterday we were doing January’s Funnel University Newsletter and in the newsletter I was showing the Marketing In Your Car funnel, which we reacently launched and you have all seen. The strategy behind it, the marketing in your car funnel was a couple of reasons. One was to get you guys all indoctrinated listening to Marketinginyourcar.com every single day. That was number one, number two is to get more subscribers. Number three, this was actually our core reason, is I’m trying to get people to join Funnel University. You probably saw that in the upsell sequence. Yesterday in the newsletter I was showing how basically if you look at probably the next dozen funnels we roll out, they will be new, cool front ends to help build our cult-ture and get people excited about Clickfunnels. So different swag things, different cool things, but then the upsell sequence is all pushing, the upsell sequence is identical, it does not change. So I literally in 40 minutes, and I record the whole process, all the Funnel U. Members will be able to see it inside the new forum we’re setting up for you guys. I took the Marketing In Your Car funnel and cloned it. I already had the video done, I already had the graphics. Everything was already done weeks ago, months ago actually. I just drag and drop, boom, boom, in 40 minutes the new funnel is ready to launch and it was done. It came because I knew, whatever, 6 months ago, that I wanted to do a project called Funnel Graffiti. I knew, in fact, it’s been almost a year, because we gave out funnel Graffiti at the last Funnel Hacking Live event, so it’s been a year. So then we filmed the video this summer. But I tasked all this stuff out a long time ago, so it’s all sitting there done and as soon as I’m ready to launch it, it was done. So it took 45 minutes to launch this funnel because I had all these things done. So that’s the powers, if all of us as marketers start looking more at our business as we’re contractors as opposed to the actual sub-contractor working, and you can sub-contract out to yourself, especially the stuff you like to do, I’m guessing if you’re like me, you like building stuff in Clickfunnels, so sub-contract that out to you or a certified partner or whatever. But look at yourself more as a contractor, and become a master at understanding what are all the pieces that go into launching a funnel. And the funny thing is that the only way to know all the pieces that go into launching a funnel, is by launching a funnel. In fact, I try to get this through people’s minds all the time. Because everyone thinks their first funnel is going to be a winner, right. So they create this funnel and go through all the pain and heartache and headache that go through making your first funnel. And there’s a lot. You have to figure out how to write copy, to edit pages, and images and videos and orders and products. There’s so much crap that goes into your first one and then it’s horrible. And most of the time your first one will fail, you will not make any money. In fact, most of the time you will lose money. It’ll be a bucket of money with a hole in the bottom and the cash will be pouring out of it. But you have to be okay with that because the only way for you to learn every single step in the process, for you, is to do it once. Always tell people that the first funnel, you’re going to spend so much time and effort, and it might fail. In fact, you’re probably going to fail but you gotta be okay with that. Because it’s not about you launching this funnel and making a bunch of money, its about you as a new contractor, a new funnel builder learning a new process, all the pieces that go into that. Because after you do it once you’re like, “Dang, well now I know I need this and this. I hired these people, this guy sucked and this one was awesome. I’m not going to hire him again, I’m going to hire a new person.” And you keep doing that over and over again and eventually after you launch three, four, five, ten, twenty, thirty funnels, whatever that is, you will have your dream team of people that are working with you. You will know exactly who to go to every single time. And if you fast forward six months to a year from now, you’re going to be in the same situation I am. I don’t fail anymore because I know our team. I know what our market wants. I know who is going to do each piece of it, so I can quickly create something and just have it work really, really quickly. For you guys that’s the goal. I had two interviews yesterday from people that were asking about the whole “You’re just one funnel away” concept, that’s the theme of this year’s Funnel Hacking Live event. And I wanted, during those interviews I explained, “Look, you’re just one funnel away, you don’t know which funnel that is. I wish I could show you guys the landscape of failed funnels that I’ve had in my 12 years in this business.” I’ve got more failed funnels that I could show you, than I guarantee most of you guys have ever even dreamt of attempting. But because of that, that’s how I built my team. How I figured out what didn’t work. I’ve mastered the process. All the pieces that go in there like the back of my hand. I don’t have to think anymore, it just happens. So today, excuse me, last night I was like, “here’s the project, here are all the pieces.” I tasked them all out and now everyone’s working on them. I’m not sure when we’ll launch that project, but I do know that the second I’m ready for it, all the pieces will be there and I don’t have to think about it at that point. I’m digging my well before I’m thirsty. I’m getting all the things in place. So think about that you guys. Again, this whole concept, “You’re one funnel away” Is so powerful. You don’t know which funnel it’s gonna be. You’ve gotta keep building, walking, trying, failing, moving forward. A really cool, I might have shared this with you guys before so forgive me if I have, but it’s worth repeating. Probably almost ten years ago now, maybe even more, I got this Jay Abraham course and I was listening to it. And one of the speakers was Brian Tracey. I had never heard Brian Tracey speak before and he was on stage, and it was just, I loved what he was saying. I remember what he talked about; he said that one day he was watching this TV show with a bunch of millionaires. It was like a news talk show or whatever. There’s like twelve millionaires on stage and they were interviewing them and asking a bunch of questions. And the host asks a question, “How many times did you guys have to fail on average before you had success?” and they didn’t know off the top of their heads, so they cut to commercial. During the commercial break they did all the math and figured it out. They came back, and this panel of people, they said that they figured on average, they’d each failed about 12 times before they had success. Brian Tracey said something interesting, he said, “Do you think that they just tried something and failed, tried something and failed. And on average the 12th time they got lucky and it finally worked? Or do you think that the first time they did it, they didn’t have the resources or the connections, or people, or idea or whatever, but they did it and it failed. The second one, they did it and it failed. The third, they did it and it failed. Each time they failed they learned something. And they figured something out and literally by the 12th time, they had failed every way possible.” By the 12th time they knew how this process worked and there was no way they can fail at that point. It’s like Thomas Edison, he said when he, every time he failed the light bulb, he was like I figured out a new way to not build a light bulb. He had a thousand ways he tried and didn’t work, but he didn’t look at those as failures. That way didn’t work, that way didn’t work. Cool, this way it worked. We gotta look at things that way as well, you guys. So many of us are getting into this like, ”I want a million dollar webinar.” And I’m like, dude that’s awesome, but you gotta put in the work man. Let me tell you how many decades of effort. I guess just one. But I mean, for me to be able to do what I do now, we can do a webinar and make half a million bucks, it didn’t just come magically. It came on the back of ten years of failing and failing and trying and failing and building a team, and learning and growing and learning and growing and coming to that. Obviously, we’ve tried to give you guys a lot of short cuts. Perfect Webinar is a short cut. Clickfunnels is a short cut. Honestly, Facebook’s a short cut. Facebook’s the greatest gift to marketers right now, in the world. And I don’t think it will be here forever, but it’s here now and it’s amazing. All these short cuts, so hopefully you guys don’t have to spend ten years, but do know you are going to have to spend some time. And do know you are going to fail, but if you keep it in your mind that you’re just one funnel away….I don’t know if that funnel is today, tomorrow, a month from now, six months from now, but if you have that in your mind knowing with absolute certainty that one of these funnels is going to be the one, it’s going to be the freedom maker for you. You have absolute certainty of it, you keep building, moving forward, pushing, I promise you will hit that. But you have to have absolute certainty that it’s going to happen. One of the interviews yesterday, someone asked me, “What was the “why” behind what got you into this thing and why you push yourself so hard?” I said, “When I got started, I was watching these people online who were having success. Back then in was Armand Morin, Alex Mandossian, Marlin Sanders, my mentors. Mark Joyner. All I know is I looked at these guys and I believed them. I believed that what they were doing was making them money and because I saw them doing it, I had 100% absolute certainty that it worked and that I could make it work. I didn’t know how, but I was positive that I could and it would. Because of that I didn’t stop. Because I had perfect that it was going to work, so I just started running and running and running.” I think a lot of problems that some of us have is that we don’t have faith. “I think this can work. I think this can work for me.” And because of that you try and dabble and try and dabble and doing quite go all in, but if you know with absolute certainty that there’s no way this is going to fail, it’s going to take you a bunch of times, but you know that’s it’s gonna work. It’ll push you through the hard nights, the failures, the funnel flops. But it’ll be worth it. I promise you guys it’s worth it. It’s not only worth it for you and your family, because the money that comes from it is amazing, but it’s worth it for the people you are serving with the products and service you are creating. You will touch their lives in a way that doesn’t make sense to you now, but when you see it and you see the fruits of that, it’s pretty amazing. So I want to leave that with you guys today. I hope that helps. I’m at the office now. I’m going from the new amazing office to the old crappy office. In the old crappy office two more weeks or so, then we’re out of here. Appreciate you all, thanks so much for listening. If you enjoyed this podcast, or any of them, please go to iTunes and rate and review us, I’d appreciate that. Please become an affiliate for Marketing In Your Car, free MP3 player, let people know about it because that’d be cool. Thanks you guys. Appreciate you all, have an awesome day. Bye everybody.

Behind the scenes of what I got from my consult day with James Friel so far… In this episode Russell talks about hiring James Friel to help him and his team manage their projects better using Trello. He explains why it's important when you are running a business to be organized and make everybody accountable for things. Here are some of the awesome things you will hear in this episode: Why it took Russell listening to James talk about Trello several times before he actually is getting around to implementing it in his own company. Why entrepreneurs are more likely to need management software like Trello. And why you should give James Friel money to help your business. So listen below to find out how and why Russell and his team are finally getting organized on Trello. ---Transcript--- This is the end of the year right now, its getting close to Christmas and normally people do all their planning and stuff in January for how I'm going to take over the world next year. But I kind of want to be prepared so when January 1st hits we can be off on the….out running and sprinting. So because of that, this week became a planning week, which is hard for me to do. I don't normally plan things. Usually I have a whole bunch of ideas in my head and we start running and everyone kind of learns about all the ideas as we are moving forward, which is a horrible way to manage people, by the way. I think it drives everybody crazy. In fact, Todd, I think you guys all know Todd by now, hopefully. If not, he's the dude who built Clickfunnels. He told me today that the only way he knows what's happening in the business is by listening to the podcast. You guys are hearing things as everybody else is. So I'm trying to get better at that. It's fun, one of the guys who joined our inner circle last year, his name is James Friel, super cool guy. He came in and one of his nicknames is the contract CEO, where people will hire him to be the CEO and go in their company and fix things and make it all work right. And we were trying to figure out how to make a sexy thing for him to sell and it was kind of hard at first, his first headline is something like, “How to become more predictable and sustainable.” Or something like that and I was like, no one's going to give you money for that, that's horrible. We gotta make this sexy. So we worked with him last year, turning what he does into this sexy, exciting thing. So to do it initially he was showing me all the cool things he does, there's a lot of stuff, he's crazy talented. But one of them was, his project management system and how he does it with Trello and Slack and Gann Charts and this whole thing. I was like, “I use Trello, I got it figured out, I don't need help.” And he was like, “Dude, I think you need my help more than anyone.” And in fact, this is funny, I'll tell you the rest of the story but I'll give you the punch line right now, but he's been at our office for two days working on this and he told me last night at dinner, out of all the companies he's ever worked with, mine was the most messed up. He's like, “It's amazing you guys have done as well as you have.” I was like, “yes, good selling can make up for a lot of bad systems.” Anyway, so stepping back. So this is in January of last year he's like, “I'm coming to inner circle meetings, let me come in a day early and I'll take you guys through the process that I would normally charge people 20 or 30 thousand to do.” I was like, “Alright, cool.” So he came in and showed me his whole Trello system and blew my mind. I was like holy crap, no wonder I never got anything done ever. I need to change everything. So we changed it all around and I implemented I'd say probably 75% of what he said, because the rest I was too smart to listen to. So 75%, which is basically I started using Trello for myself, my own systems, personally. I tried to get everyone on my team on it, but it lasted like 8 seconds, and nobody did it again. But I was doing it myself and things became better  because at least I had my thoughts out in a way. It's not just like…..if you've used Trello before, it's free. You can't even give them money if you want. They're the worst marketing company of all time, but their software is awesome. The problem is their software is so awesome you can do pretty much anything you want with it and because of that people like me just screw it up. So James built this system that makes it very simple, very easy. It pulls out the human error and pulls out all these issues, and it's awesome. So I started using it and changed dramatically transformed my productivity and my ability to get things done, which is probably why we had a lot of success this year. In fact, this is crazy. Last year was awesome, and this year we're trying to 3x what we did last year and we're within a few hundred thousand dollars of hitting. So we're on our march through the end of the year to hit this certain number. If we hit that number then we'll  have tripled what we did last year, which is crazy. Then our goal is to triple it again next year. If we do that, they're going to have to write a book about it. I'm not writing it because I'm tired of writing books. But someone's gotta write about it because it's amazing. Anyway, stepping back. So it was awesome, but I only implemented about 75% because I couldn't get my team on board and it was hard. Then fast forward, at the next inner circle meeting in the summer he came and everyone basically in the inner circle I found out, was kind of like me. We're really talented entrepreneurs who are really good at selling stuff and we no idea how to manage ourselves or our processes or anything else. Sound familiar? If that sounds like you, you're probably an entrepreneur. Welcome to the cool kids club. Anyway, I had him stay and give a presentation to the inner circle group on how it is in the Trello system and I saw it again and I was like “Oh! There's the other 25% I'm not doing. Why am I not doing? I should just do it.” Then I got all excited to do and then embarrassingly to myself and everybody else, I didn't. Then I had him train our whole inner circle as a whole and everybody got excited again, I got excited again and didn't do it. Finally at the end of this year I was like, you know what, we're not doing it. So James what would it cost to fly to Boise for 2 days and sit here and make us do it?” and that's what he did. Yesterday he was here all day, even as much as I'm using Trello over the last year, we still cleaned it up, simplified it, made it way better. And then we got everyone on the team doing it and now there's this one key piece that I was fighting doing because it requires a person to be in charge of the whole system and now we got Michelle McPherson running that piece of the system, she's amazing. And now the whole 100% is going to work. Day one was getting it all implemented. Day two we're focusing on moving it forward and getting everyone using it, which is cool. And then basically, James every week for the next 8 weeks is going to be doing company meetings. We don't even do company meetings. We do meetings in different departments, like the programming team meets, and the support team meets, but the marketing side, that I'm kind of in charge of, we don't….we do meet but it's like we get online and talk about the cool stuff we're doing. There's no point or focus with anything we're doing. What's cool about this new system is that there's meetings built in that are all tied around Trello and the goals and the dates and everything inside of that, which is cool. He's going to be teaching us how to do the meetings the right way and then moving forward for the next 8 weeks, once a week he'll be jumping on our meetings with us and getting us all in this group. So by January we can hit and scale things a lot more rapidly. They always say, “what got you here probably won't get you there”. And I feel like there's different levels of skill set. There's a skill set that gets you from 0 to a million dollars, a different skill set that get's you from one million to 3, at least these were my barriers. There's a different skill set form 3 to 10.  A different skill set from 10 to 30 and I feel like  the skill set from 30 to 100 is different and it's not necessarily my strengths, my ninja skills. It's something different as this piece. It's the organization, structure and systems. We were building systems out in Trello, we were like what's all the things you do every single month consistently, the exact same thing? So we made these systems for it. I was like, holy crap this just made my life so much easier. Funnel University is a good example. There's like…..we do the exact same thing every single month. And every month we're like, “What do we do next? What's the next thing? Oh yeah.” And we re-think it through every single time. And now it's like, there's a system. Just a Trello card. We just copy it every January, it's a recurring thing. Or every first of the month It pops in. Automatically recurring, it just pops into the thing, we know what we gotta do it, and we do it and it's amazing. And now we know we gotta do it too because someone's in charge of running it. Everyone's got due dates. Everyone has things and they're held accountable to somebody, which is awesome. Including me, I'm held accountable. “Hey Russell, why didn't you get that crap done?” “Uh, I don't know. I need to get it done.” I'm held accountable too, which is awesome and everyone's held accountable. And there's somebody who knows what's happening. Right now, I kind of know what's happening at least on the marketing side of all the projects. But I'm the worst person….me as an entrepreneur is the worst person to know everything because then everyone has to come to me for every single thing and nothing ever gets done. So now the way that the systems built out, I'm not tied into it.  Michelle will be that person that knows everything and then I'll just have to know my pieces of the thing, which is so cool. So anywho, so that's what's happening. It's been awesome. We hung out at dinner with him last night and talked about over the last year. A year ago is when I kind of….I was the one telling James, “This is awesome. You should be selling this.” And so he's been doing this for a bunch of companies, where people hire him and they come in and he actually becomes the CEO of their company to implement this system and spent three or four or five months with them in this last year. He's also worked with twenty or thirty entrepreneurs where he does the whole thing remote and get's the team on for half a day and builds the whole thing out remote. Works a lot less expensive than having him fly out to your office like we did. But regardless, if you are an entrepreneur or someone who wants to become an entrepreneur, but especially the entrepreneurs that are out there listening, and you guys are like me at all and because you're good at selling and marketing and because you kind of figured things out you are able to do a lot of things that……..good marketing makes up for a lot of things. Dan Kennedy used to say, “There's nothing that the good sales letter can't solve.” And I kind of believe that. But  I think there's a limit. I think good selling can get you so far, but it's the systems and the organization and structure and all that nerdy stuff that they probably teach in business schools, I don't know I didn't go. But I'm assuming that's what they teach in business schools that we're not good at. So if you guys want to be able to expand and grow I highly recommend figuring that piece out. And there's two ways to figure things out. There's the school of hard knocks and do what I did, spend ten years trying to figure it out and realize one day that you're an entrepreneur and that's not your skill set. And the second way is to give James money and he'll do it for you. That's what I did. This is someone who I had him out doing it once in my office, then I sat through it twice more and then I still paid him to come out because it's that important to our growth.  So for any of you guys who that's the piece where you feel like you're juggling too many things. Or you know I should be systemizing things and I don't know how to. Or your team is always confused.…. Or I think it's more for you the entrepreneur, because if you're confused, “How do you guys not know what we're doing? I know exactly what's happening, how can you not read my mind?” If you've ever felt that way before, which I think most of us do, then you should definitely give James money. You should just write him a check and not ask any questions. Write it blank and then have him fill it in for whatever it's worth because it will be worth it. Anyway, if you want to work with James, this is not a pitch. Yeah it is. This is a pitch, this is a blatant pitch. I paid him money; you should pay him money too. The link, if you go to cheatsheet.jamespfriel.com and I think there's an opt-in where you get a cheat sheet with some cool stuff and the next page there's a video with me talking about my story. That was my story from a year ago. So imagine what my story would be like even now. It's even that much better. But if it's something better that you guys need, than I need, then I would definitely message him and see if there's a way he can do this for you. Like I said, you don't have to go as intense as I did and hire him and his team fly out and help you guys set it all up. You can do it remote. He did it for a dozen plus people over the last year remote as well and it works. You can get your whole team on board. It's one of those things that… I read the e-myth, I went through the e-myth course, I understand the value of what this piece is and I thought I was kind of doing it, but then when you have it right , you're like oh wow. I don't think we even had a system technically. It was funny, I was listening to this Dan Kennedy thing from back in the….probably 15 years ago. And in there he's talking about, “Everyone's trying to figure out how to put a system into their business, the reality is you've already got a system, everybody's got a system, but your system kind of sucks right now.” So you can take the crappy system you're using or you can try to strategically plug in the right system, because the wrong system is going to hurt you more than no system. It's impossible to have no system, if you've got no system it means you've just got a really bad one. Because something's happening, it's just happening really poorly. I don't know if that made any sense, but it sounded cool, right? Just kidding. Alright, I'm at the office, I got day two with James and the crew. We're going to be in Trello and slacking everything, getting things built out. That's what I'm doing today and that way I take one little step backwards, to plan to focus, system so I can go a thousand feet forward and take over the world a little bit more next year. So that's the game plan guys. Appreciate you all, have a great time. Go visit James, tell him hi. Give him some money, write him a check. I get nothing for this endorsement other than James is awesome and helping me and he should help you too. Thanks guys, talk to you soon. Bye.

Behind the scenes of what I got from my consult day with James Friel so far… In this episode Russell talks about hiring James Friel to help him and his team manage their projects better using Trello. He explains why it’s important when you are running a business to be organized and make everybody accountable for things. Here are some of the awesome things you will hear in this episode: Why it took Russell listening to James talk about Trello several times before he actually is getting around to implementing it in his own company. Why entrepreneurs are more likely to need management software like Trello. And why you should give James Friel money to help your business. So listen below to find out how and why Russell and his team are finally getting organized on Trello. ---Transcript--- This is the end of the year right now, its getting close to Christmas and normally people do all their planning and stuff in January for how I’m going to take over the world next year. But I kind of want to be prepared so when January 1st hits we can be off on the….out running and sprinting. So because of that, this week became a planning week, which is hard for me to do. I don’t normally plan things. Usually I have a whole bunch of ideas in my head and we start running and everyone kind of learns about all the ideas as we are moving forward, which is a horrible way to manage people, by the way. I think it drives everybody crazy. In fact, Todd, I think you guys all know Todd by now, hopefully. If not, he’s the dude who built Clickfunnels. He told me today that the only way he knows what’s happening in the business is by listening to the podcast. You guys are hearing things as everybody else is. So I’m trying to get better at that. It’s fun, one of the guys who joined our inner circle last year, his name is James Friel, super cool guy. He came in and one of his nicknames is the contract CEO, where people will hire him to be the CEO and go in their company and fix things and make it all work right. And we were trying to figure out how to make a sexy thing for him to sell and it was kind of hard at first, his first headline is something like, “How to become more predictable and sustainable.” Or something like that and I was like, no one’s going to give you money for that, that’s horrible. We gotta make this sexy. So we worked with him last year, turning what he does into this sexy, exciting thing. So to do it initially he was showing me all the cool things he does, there’s a lot of stuff, he’s crazy talented. But one of them was, his project management system and how he does it with Trello and Slack and Gann Charts and this whole thing. I was like, “I use Trello, I got it figured out, I don’t need help.” And he was like, “Dude, I think you need my help more than anyone.” And in fact, this is funny, I’ll tell you the rest of the story but I’ll give you the punch line right now, but he’s been at our office for two days working on this and he told me last night at dinner, out of all the companies he’s ever worked with, mine was the most messed up. He’s like, “It’s amazing you guys have done as well as you have.” I was like, “yes, good selling can make up for a lot of bad systems.” Anyway, so stepping back. So this is in January of last year he’s like, “I’m coming to inner circle meetings, let me come in a day early and I’ll take you guys through the process that I would normally charge people 20 or 30 thousand to do.” I was like, “Alright, cool.” So he came in and showed me his whole Trello system and blew my mind. I was like holy crap, no wonder I never got anything done ever. I need to change everything. So we changed it all around and I implemented I’d say probably 75% of what he said, because the rest I was too smart to listen to. So 75%, which is basically I started using Trello for myself, my own systems, personally. I tried to get everyone on my team on it, but it lasted like 8 seconds, and nobody did it again. But I was doing it myself and things became better  because at least I had my thoughts out in a way. It’s not just like…..if you’ve used Trello before, it’s free. You can’t even give them money if you want. They’re the worst marketing company of all time, but their software is awesome. The problem is their software is so awesome you can do pretty much anything you want with it and because of that people like me just screw it up. So James built this system that makes it very simple, very easy. It pulls out the human error and pulls out all these issues, and it’s awesome. So I started using it and changed dramatically transformed my productivity and my ability to get things done, which is probably why we had a lot of success this year. In fact, this is crazy. Last year was awesome, and this year we’re trying to 3x what we did last year and we’re within a few hundred thousand dollars of hitting. So we’re on our march through the end of the year to hit this certain number. If we hit that number then we’ll  have tripled what we did last year, which is crazy. Then our goal is to triple it again next year. If we do that, they’re going to have to write a book about it. I’m not writing it because I’m tired of writing books. But someone’s gotta write about it because it’s amazing. Anyway, stepping back. So it was awesome, but I only implemented about 75% because I couldn’t get my team on board and it was hard. Then fast forward, at the next inner circle meeting in the summer he came and everyone basically in the inner circle I found out, was kind of like me. We’re really talented entrepreneurs who are really good at selling stuff and we no idea how to manage ourselves or our processes or anything else. Sound familiar? If that sounds like you, you’re probably an entrepreneur. Welcome to the cool kids club. Anyway, I had him stay and give a presentation to the inner circle group on how it is in the Trello system and I saw it again and I was like “Oh! There’s the other 25% I’m not doing. Why am I not doing? I should just do it.” Then I got all excited to do and then embarrassingly to myself and everybody else, I didn’t. Then I had him train our whole inner circle as a whole and everybody got excited again, I got excited again and didn’t do it. Finally at the end of this year I was like, you know what, we’re not doing it. So James what would it cost to fly to Boise for 2 days and sit here and make us do it?” and that’s what he did. Yesterday he was here all day, even as much as I’m using Trello over the last year, we still cleaned it up, simplified it, made it way better. And then we got everyone on the team doing it and now there’s this one key piece that I was fighting doing because it requires a person to be in charge of the whole system and now we got Michelle McPherson running that piece of the system, she’s amazing. And now the whole 100% is going to work. Day one was getting it all implemented. Day two we’re focusing on moving it forward and getting everyone using it, which is cool. And then basically, James every week for the next 8 weeks is going to be doing company meetings. We don’t even do company meetings. We do meetings in different departments, like the programming team meets, and the support team meets, but the marketing side, that I’m kind of in charge of, we don’t….we do meet but it’s like we get online and talk about the cool stuff we’re doing. There’s no point or focus with anything we’re doing. What’s cool about this new system is that there’s meetings built in that are all tied around Trello and the goals and the dates and everything inside of that, which is cool. He’s going to be teaching us how to do the meetings the right way and then moving forward for the next 8 weeks, once a week he’ll be jumping on our meetings with us and getting us all in this group. So by January we can hit and scale things a lot more rapidly. They always say, “what got you here probably won’t get you there”. And I feel like there’s different levels of skill set. There’s a skill set that gets you from 0 to a million dollars, a different skill set that get’s you from one million to 3, at least these were my barriers. There’s a different skill set form 3 to 10.  A different skill set from 10 to 30 and I feel like  the skill set from 30 to 100 is different and it’s not necessarily my strengths, my ninja skills. It’s something different as this piece. It’s the organization, structure and systems. We were building systems out in Trello, we were like what’s all the things you do every single month consistently, the exact same thing? So we made these systems for it. I was like, holy crap this just made my life so much easier. Funnel University is a good example. There’s like…..we do the exact same thing every single month. And every month we’re like, “What do we do next? What’s the next thing? Oh yeah.” And we re-think it through every single time. And now it’s like, there’s a system. Just a Trello card. We just copy it every January, it’s a recurring thing. Or every first of the month It pops in. Automatically recurring, it just pops into the thing, we know what we gotta do it, and we do it and it’s amazing. And now we know we gotta do it too because someone’s in charge of running it. Everyone’s got due dates. Everyone has things and they’re held accountable to somebody, which is awesome. Including me, I’m held accountable. “Hey Russell, why didn’t you get that crap done?” “Uh, I don’t know. I need to get it done.” I’m held accountable too, which is awesome and everyone’s held accountable. And there’s somebody who knows what’s happening. Right now, I kind of know what’s happening at least on the marketing side of all the projects. But I’m the worst person….me as an entrepreneur is the worst person to know everything because then everyone has to come to me for every single thing and nothing ever gets done. So now the way that the systems built out, I’m not tied into it.  Michelle will be that person that knows everything and then I’ll just have to know my pieces of the thing, which is so cool. So anywho, so that’s what’s happening. It’s been awesome. We hung out at dinner with him last night and talked about over the last year. A year ago is when I kind of….I was the one telling James, “This is awesome. You should be selling this.” And so he’s been doing this for a bunch of companies, where people hire him and they come in and he actually becomes the CEO of their company to implement this system and spent three or four or five months with them in this last year. He’s also worked with twenty or thirty entrepreneurs where he does the whole thing remote and get’s the team on for half a day and builds the whole thing out remote. Works a lot less expensive than having him fly out to your office like we did. But regardless, if you are an entrepreneur or someone who wants to become an entrepreneur, but especially the entrepreneurs that are out there listening, and you guys are like me at all and because you’re good at selling and marketing and because you kind of figured things out you are able to do a lot of things that……..good marketing makes up for a lot of things. Dan Kennedy used to say, “There’s nothing that the good sales letter can’t solve.” And I kind of believe that. But  I think there’s a limit. I think good selling can get you so far, but it’s the systems and the organization and structure and all that nerdy stuff that they probably teach in business schools, I don’t know I didn’t go. But I’m assuming that’s what they teach in business schools that we’re not good at. So if you guys want to be able to expand and grow I highly recommend figuring that piece out. And there’s two ways to figure things out. There’s the school of hard knocks and do what I did, spend ten years trying to figure it out and realize one day that you’re an entrepreneur and that’s not your skill set. And the second way is to give James money and he’ll do it for you. That’s what I did. This is someone who I had him out doing it once in my office, then I sat through it twice more and then I still paid him to come out because it’s that important to our growth.  So for any of you guys who that’s the piece where you feel like you’re juggling too many things. Or you know I should be systemizing things and I don’t know how to. Or your team is always confused.…. Or I think it’s more for you the entrepreneur, because if you’re confused, “How do you guys not know what we’re doing? I know exactly what’s happening, how can you not read my mind?” If you’ve ever felt that way before, which I think most of us do, then you should definitely give James money. You should just write him a check and not ask any questions. Write it blank and then have him fill it in for whatever it’s worth because it will be worth it. Anyway, if you want to work with James, this is not a pitch. Yeah it is. This is a pitch, this is a blatant pitch. I paid him money; you should pay him money too. The link, if you go to cheatsheet.jamespfriel.com and I think there’s an opt-in where you get a cheat sheet with some cool stuff and the next page there’s a video with me talking about my story. That was my story from a year ago. So imagine what my story would be like even now. It’s even that much better. But if it’s something better that you guys need, than I need, then I would definitely message him and see if there’s a way he can do this for you. Like I said, you don’t have to go as intense as I did and hire him and his team fly out and help you guys set it all up. You can do it remote. He did it for a dozen plus people over the last year remote as well and it works. You can get your whole team on board. It’s one of those things that… I read the e-myth, I went through the e-myth course, I understand the value of what this piece is and I thought I was kind of doing it, but then when you have it right , you’re like oh wow. I don’t think we even had a system technically. It was funny, I was listening to this Dan Kennedy thing from back in the….probably 15 years ago. And in there he’s talking about, “Everyone’s trying to figure out how to put a system into their business, the reality is you’ve already got a system, everybody’s got a system, but your system kind of sucks right now.” So you can take the crappy system you’re using or you can try to strategically plug in the right system, because the wrong system is going to hurt you more than no system. It’s impossible to have no system, if you’ve got no system it means you’ve just got a really bad one. Because something’s happening, it’s just happening really poorly. I don’t know if that made any sense, but it sounded cool, right? Just kidding. Alright, I’m at the office, I got day two with James and the crew. We’re going to be in Trello and slacking everything, getting things built out. That’s what I’m doing today and that way I take one little step backwards, to plan to focus, system so I can go a thousand feet forward and take over the world a little bit more next year. So that’s the game plan guys. Appreciate you all, have a great time. Go visit James, tell him hi. Give him some money, write him a check. I get nothing for this endorsement other than James is awesome and helping me and he should help you too. Thanks guys, talk to you soon. Bye.

I didn't think this was going to work, but it totally did. On this episode Russell talks about some results of his recent webinar. He also talks about why being consistent with your own email list is important. Here are some of the cool things you'll hear in today's episode: Some slightly vague stats from Russell's recent webinar that listeners have been dying to hear. What emailing to the consistent buyers list about the same offer for 2 1/2 years has taught Russell about being consistent. And why you should continue to email your own list because when it comes time for them to buy, they will buy from the person at the top of their email. So listen below to see why consistency is important and could end up making you money. ---Transcript--- Hey everyone, this is Russell, I want to welcome you guys to Marketing In Your Car. It's a cold, snowy day here. Two of my kids have got fevers at home, sick. Man, you gotta love the winter time. We had a fun birthday party for the twinners on Saturday and church was good Sunday, so I'm excited for the week. This week we are focusing on planning internal system structures. We got James Friel, AKA the man, who is flying to Boise, I guess he's probably already flown to Boise. Gonna meet with him in like 12 minutes. So he's coming in, Michelle McPherson on my team is coming in, and all the marketing side we are focusing, the next week, on getting our systems built out so that we can be more consistent so that next year, we'll just focus on selling the stuff all day, every single day. It's gonna be awesome. That's what's happening today in our world. It's funny because a couple Marketing In Your Car's ago I was talking to you guys about how I was doing a big webinar and I've so many people hitting me up on Facebook and Voxer and all the channels that people can grab my attention on, asking me for results show. “Russell, we want a results show. We want to find out what actually happened on the webinar.” Honestly, I get nervous sharing the results with people. I don't know. I think it's part because back in the day when we used to sell to more of the business opportunity market, people would only buy if we talked about the numbers, and now it's like, we don't talk about numbers, we just talk about results and the results for our customers, you know what I mean, let's talk about what happened to these people and these people, and that's what we focus on more, so I don't ever really share our own stats that much. It's just weird. So I won't share them exactly, but I do want to share a little bit. Just enough to get you guys excited. That's the goal. If I can inspire action, that's the only thing that matters. Because it does not matter what we made to anybody, except for me I guess and probably some guys on my team. But for the most part it doesn't matter. What should matter, hopefully it insights you to take action on what you're doing. I'll tell you the moral before I tell you the punch line. The moral of the story is that you should be promoting your internal list often. Back six years ago we had our first auto webinar ever, we made it a point once a quarter, we'd promote our webinar to our list and make the same amount of money every single time. It's like, it doesn't make sense though, because if you've all heard it, you heard me talk about it, you should have already bought it, if you haven't bought, why are you not buying this? What's going on? But for some reason it worked and we did that for 2 years. Every quarter we'd redo our webinar, promote it to our same list and make the same amount of money. It's interesting. I think I told you guys, we're planning on retiring this webinar, changing the offer, and increasing the price. So we thought let's just do one more big webinar to our own list, which is crazy because, again, if you follow me, I've kind of been talking about the same thing for two and a half years. Talking about Clickfunnels and funnel hacking and funnels. Anyway, so I just always assume that everybody on our list, who has ever heard my voice has already bought Clickfunnels. But apparently I'm wrong. In fact, some of you guys right now are listening to this and you're not a Clickfunnels member. Are you serious? Do you hate money that bad? Do you not trust me? I don't even know what to do anymore. If you're not a Clickfunnels member, I don't know, honestly….if I didn't have Clickfunnels, I have no idea, I can't even recall how we had success in the past. I don't even know how that's possible, but it's so easy with Clickfunnels, so there you go. There's my shameless plug. Again, I assumed everyone had purchased it. So we did the webinar, we promoted it, we ended up getting almost, not quite, but I think it was almost 6 thousand people from our list register for the webinar, which is crazy. I think it was like 5800 or something if I remember the numbers right. And then we had affiliates promote another one that was happening the next day, which was basically a replay of the one we just did. We got some affiliates, it didn't go huge, we had about 1 thousand register through the affiliates, probably upwards of 7 thousand people total registered for this webinar, which is nuts. Actually, it's interesting, probably closer to 7500. Okay, that's interesting. Alright, so I'll just share the number that'll help you get to the number. Basically we averaged about $100 for every single person who registered for the webinar, is about what it ended up being. From this campaign from 5 day webinar sequence. We had about a little of 3 quarters of a million dollars is what we pull out of our own list in December, promoting the same offer we promoted every single day for 2 ½ years, just because we made an event out of it and made people exciting again and kind of redid it. What's interesting is, Dave Woodward, on our team went and pulled all the stats and numbers and what's crazy is that a lot of people who were signing up, they were people who, a lot of people who never had a Clickfunnels account, which is interesting to me. People who had had a Clickfunnels account, but had canceled. People who had had a Clickfunnels account, but it was paused and then there's people also who are Clickfunnels members, but the majority of people who bought were people who had exited, who had left, isn't that crazy? So somehow or another they came in, they had used it, they drank the kool-aide and decided they didn't like it and they left or whatever. Then this campaign got them re-fired up and re-excited and re-bought into the vision of Clickfunnels and Funnel hacking and that kind of thing. Our one big fear is, is it going to cannibalize our MRR? So for software, the metric that drives all of the focus is MRR which stands for Monthly recurring revenue, so every month we're watching that number increase and grow and trying to keep it a very steady path or percentage. We're trying to keep the consistency, so our big fear is, man if everyone who is a CLickfunnels member takes this, because when you buy the software you Clickfunnels Backpack and Actionetics free for six months. That could kill our MRR if everyone buys it. But what's cool is it didn't, it actually spiked our MRR because more people were coming in. Plus, yesterday for example, was Sunday, so we had queued up two emails for Sunday, and we sold a lot of funnel hacks packages, but we also had over a thousand people who created Clickfunnels accounts yesterday. So not only did it get people to buy upfront, people who didn't buy upfront, it got them sold on Clickfunnels, they went and created an account anyway. Isn't that crazy? So there's all this lift that happens from that, from the live event, from a promotion like that to your own existing customers. Anyway, I thought it was really interesting, so my moral of the story for you all who are listening, those of you guys who have been doing what we have talked about since last year, where you're doing a webinar every single week, go back to your list of these webinar people and do a webinar to all of them. “But Russell, they already heard about the webinar, they already saw it.” It doesn't matter, now they're ready and prepared to take this journey with you, when they might not have been before. It's interesting, one thing that kind of puts it in perspective for me, I have a friend in the dating market, his name is John Alanis and he spoke at, he's the one that actually taught me the whole attractive character stuff, he's awesome. And he spoke at Daegan Smith and I had an event a little while ago called the Invisible Funnel. At that event he spoke probably three or four hours about the attractive character and he was showing us his email marketing strategy and, it's funny when I first met him he was emailing his list twice a day and trying to convince me to do that. I never got to that point yet. I still get paranoid. I got to a point where I started emailing at least once a day, most days. So that's kind of where it started with, but then he, at that event, he showed how he emails his list 9 times a day now through different personalities and personas. I was like, 9 times a day! That's crazy. Why would you do that. He said, “Russell, you gotta understand. My men, they are on my list for entertainment purposes only. Most of them got girlfriends, they joined, they're interested, they want to learn stuff, we have a good time hanging out. It's not until somebody breaks their heart that they need my thing. When their girlfriend breaks up with them, that's when what I sell actually matters. I gotta make sure that second that that happens that I am at the top of their inbox. If it happens at noon and someone else is at the top of their inbox, they're buying that guys stuff. So I gotta keep emailing consistently so whenever the breakup happens, whenever the heartbreak, whenever that pain happens, that's when you want to be at the top of mine.” So I'm not that aggressive, but think about it. People buy your product because they're in pain at that time, or there's a need for them at that time, that might not have been there the first time that they registered. When they registered, they came through and were like, “That sounds kind of cool.” But they didn't take action for some reason. The second time around is when they're like, “Wow, this should and must become a must.” And so you never know when you're going to hit thme, so it's just being consistent in your messaging and you'll find people when they're ready. There you go guys, I'm at the office. Going to go hang out with James Frill, get some Trello on. James Friel, AKA mister Trello. I hope that's the name he's still going with because he was going to get an image done and everything. I'm really excited. Appreciate you all, have an amazing day and I'll talk to you guys soon.

I didn’t think this was going to work, but it totally did. On this episode Russell talks about some results of his recent webinar. He also talks about why being consistent with your own email list is important. Here are some of the cool things you’ll hear in today’s episode: Some slightly vague stats from Russell’s recent webinar that listeners have been dying to hear. What emailing to the consistent buyers list about the same offer for 2 1/2 years has taught Russell about being consistent. And why you should continue to email your own list because when it comes time for them to buy, they will buy from the person at the top of their email. So listen below to see why consistency is important and could end up making you money. ---Transcript--- Hey everyone, this is Russell, I want to welcome you guys to Marketing In Your Car. It’s a cold, snowy day here. Two of my kids have got fevers at home, sick. Man, you gotta love the winter time. We had a fun birthday party for the twinners on Saturday and church was good Sunday, so I’m excited for the week. This week we are focusing on planning internal system structures. We got James Friel, AKA the man, who is flying to Boise, I guess he’s probably already flown to Boise. Gonna meet with him in like 12 minutes. So he’s coming in, Michelle McPherson on my team is coming in, and all the marketing side we are focusing, the next week, on getting our systems built out so that we can be more consistent so that next year, we’ll just focus on selling the stuff all day, every single day. It’s gonna be awesome. That’s what’s happening today in our world. It’s funny because a couple Marketing In Your Car’s ago I was talking to you guys about how I was doing a big webinar and I’ve so many people hitting me up on Facebook and Voxer and all the channels that people can grab my attention on, asking me for results show. “Russell, we want a results show. We want to find out what actually happened on the webinar.” Honestly, I get nervous sharing the results with people. I don’t know. I think it’s part because back in the day when we used to sell to more of the business opportunity market, people would only buy if we talked about the numbers, and now it’s like, we don’t talk about numbers, we just talk about results and the results for our customers, you know what I mean, let’s talk about what happened to these people and these people, and that’s what we focus on more, so I don’t ever really share our own stats that much. It’s just weird. So I won’t share them exactly, but I do want to share a little bit. Just enough to get you guys excited. That’s the goal. If I can inspire action, that’s the only thing that matters. Because it does not matter what we made to anybody, except for me I guess and probably some guys on my team. But for the most part it doesn’t matter. What should matter, hopefully it insights you to take action on what you’re doing. I’ll tell you the moral before I tell you the punch line. The moral of the story is that you should be promoting your internal list often. Back six years ago we had our first auto webinar ever, we made it a point once a quarter, we’d promote our webinar to our list and make the same amount of money every single time. It’s like, it doesn’t make sense though, because if you’ve all heard it, you heard me talk about it, you should have already bought it, if you haven’t bought, why are you not buying this? What’s going on? But for some reason it worked and we did that for 2 years. Every quarter we’d redo our webinar, promote it to our same list and make the same amount of money. It’s interesting. I think I told you guys, we’re planning on retiring this webinar, changing the offer, and increasing the price. So we thought let’s just do one more big webinar to our own list, which is crazy because, again, if you follow me, I’ve kind of been talking about the same thing for two and a half years. Talking about Clickfunnels and funnel hacking and funnels. Anyway, so I just always assume that everybody on our list, who has ever heard my voice has already bought Clickfunnels. But apparently I’m wrong. In fact, some of you guys right now are listening to this and you’re not a Clickfunnels member. Are you serious? Do you hate money that bad? Do you not trust me? I don’t even know what to do anymore. If you’re not a Clickfunnels member, I don’t know, honestly….if I didn’t have Clickfunnels, I have no idea, I can’t even recall how we had success in the past. I don’t even know how that’s possible, but it’s so easy with Clickfunnels, so there you go. There’s my shameless plug. Again, I assumed everyone had purchased it. So we did the webinar, we promoted it, we ended up getting almost, not quite, but I think it was almost 6 thousand people from our list register for the webinar, which is crazy. I think it was like 5800 or something if I remember the numbers right. And then we had affiliates promote another one that was happening the next day, which was basically a replay of the one we just did. We got some affiliates, it didn’t go huge, we had about 1 thousand register through the affiliates, probably upwards of 7 thousand people total registered for this webinar, which is nuts. Actually, it’s interesting, probably closer to 7500. Okay, that’s interesting. Alright, so I’ll just share the number that’ll help you get to the number. Basically we averaged about $100 for every single person who registered for the webinar, is about what it ended up being. From this campaign from 5 day webinar sequence. We had about a little of 3 quarters of a million dollars is what we pull out of our own list in December, promoting the same offer we promoted every single day for 2 ½ years, just because we made an event out of it and made people exciting again and kind of redid it. What’s interesting is, Dave Woodward, on our team went and pulled all the stats and numbers and what’s crazy is that a lot of people who were signing up, they were people who, a lot of people who never had a Clickfunnels account, which is interesting to me. People who had had a Clickfunnels account, but had canceled. People who had had a Clickfunnels account, but it was paused and then there’s people also who are Clickfunnels members, but the majority of people who bought were people who had exited, who had left, isn’t that crazy? So somehow or another they came in, they had used it, they drank the kool-aide and decided they didn’t like it and they left or whatever. Then this campaign got them re-fired up and re-excited and re-bought into the vision of Clickfunnels and Funnel hacking and that kind of thing. Our one big fear is, is it going to cannibalize our MRR? So for software, the metric that drives all of the focus is MRR which stands for Monthly recurring revenue, so every month we’re watching that number increase and grow and trying to keep it a very steady path or percentage. We’re trying to keep the consistency, so our big fear is, man if everyone who is a CLickfunnels member takes this, because when you buy the software you Clickfunnels Backpack and Actionetics free for six months. That could kill our MRR if everyone buys it. But what’s cool is it didn’t, it actually spiked our MRR because more people were coming in. Plus, yesterday for example, was Sunday, so we had queued up two emails for Sunday, and we sold a lot of funnel hacks packages, but we also had over a thousand people who created Clickfunnels accounts yesterday. So not only did it get people to buy upfront, people who didn’t buy upfront, it got them sold on Clickfunnels, they went and created an account anyway. Isn’t that crazy? So there’s all this lift that happens from that, from the live event, from a promotion like that to your own existing customers. Anyway, I thought it was really interesting, so my moral of the story for you all who are listening, those of you guys who have been doing what we have talked about since last year, where you’re doing a webinar every single week, go back to your list of these webinar people and do a webinar to all of them. “But Russell, they already heard about the webinar, they already saw it.” It doesn’t matter, now they’re ready and prepared to take this journey with you, when they might not have been before. It’s interesting, one thing that kind of puts it in perspective for me, I have a friend in the dating market, his name is John Alanis and he spoke at, he’s the one that actually taught me the whole attractive character stuff, he’s awesome. And he spoke at Daegan Smith and I had an event a little while ago called the Invisible Funnel. At that event he spoke probably three or four hours about the attractive character and he was showing us his email marketing strategy and, it’s funny when I first met him he was emailing his list twice a day and trying to convince me to do that. I never got to that point yet. I still get paranoid. I got to a point where I started emailing at least once a day, most days. So that’s kind of where it started with, but then he, at that event, he showed how he emails his list 9 times a day now through different personalities and personas. I was like, 9 times a day! That’s crazy. Why would you do that. He said, “Russell, you gotta understand. My men, they are on my list for entertainment purposes only. Most of them got girlfriends, they joined, they’re interested, they want to learn stuff, we have a good time hanging out. It’s not until somebody breaks their heart that they need my thing. When their girlfriend breaks up with them, that’s when what I sell actually matters. I gotta make sure that second that that happens that I am at the top of their inbox. If it happens at noon and someone else is at the top of their inbox, they’re buying that guys stuff. So I gotta keep emailing consistently so whenever the breakup happens, whenever the heartbreak, whenever that pain happens, that’s when you want to be at the top of mine.” So I’m not that aggressive, but think about it. People buy your product because they’re in pain at that time, or there’s a need for them at that time, that might not have been there the first time that they registered. When they registered, they came through and were like, “That sounds kind of cool.” But they didn’t take action for some reason. The second time around is when they’re like, “Wow, this should and must become a must.” And so you never know when you’re going to hit thme, so it’s just being consistent in your messaging and you’ll find people when they’re ready. There you go guys, I’m at the office. Going to go hang out with James Frill, get some Trello on. James Friel, AKA mister Trello. I hope that’s the name he’s still going with because he was going to get an image done and everything. I’m really excited. Appreciate you all, have an amazing day and I’ll talk to you guys soon.

James Friel is a former rocket scientist turned entrepreneur. He specializes in taking massively complex ideas and simplifying them into very easy to understand and achieve tasks and ideas. He reveals in this episode the secrets he has created to get the very most done in the least amount of time while avoiding chaos. He reveals how to wake up each day with Zero emails in your inbox and so much more.

Novelist James Friel, author of "The Posthumous Affair", defends the value and virtues of the single life against the widespread cultural view that being in a couple is a superior state of being. Four Thought is a series of talks offering a personal viewpoint recorded in front of an audience at the RSA in London. Producer: Sheila Cook.