Podcasts about eyeota

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Best podcasts about eyeota

Latest podcast episodes about eyeota

AdTechGod Pod
Episode 43 with special guests Kristina Prokop

AdTechGod Pod

Play Episode Listen Later Aug 27, 2024 27:27


AdTechGod sits down with Kristina ProkopKristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota in November 2021 for an impressive $165 million.Thanks to LiveIntent for sponsoring this episode.

MarTech Podcast // Marketing + Technology = Business Growth
The New Identity Data Landscape -- Kristina Prokop // Eyeota

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jan 27, 2024 11:47


Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices will become even more critical. Today, Kristina discusses the new identity data landscape. Show NotesConnect With:Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
The New Identity Data Landscape -- Kristina Prokop // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jan 27, 2024 11:47


Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices will become even more critical. Today, Kristina discusses the new identity data landscape. Show NotesConnect With:Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
The Global Audience Data Landscape -- Kristina Prokop // Eyeota

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jan 26, 2024 15:48


Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale of available data may undergo changes in the coming years. Today, Kristina discusses the global audience data landscape. Show NotesConnect With:Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
The Global Audience Data Landscape -- Kristina Prokop // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jan 26, 2024 15:48


Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale of available data may undergo changes in the coming years. Today, Kristina discusses the global audience data landscape. Show NotesConnect With:Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MLOps.community
Impact of LLMs on the Tech Stack and Product Development // Anand Das // MLOps Podcast #188

MLOps.community

Play Episode Listen Later Nov 7, 2023 54:50


MLOps podcast #188 with Anand Das, Co-founder and CTO of Bito, Impact of LLMs on the Tech Stack and Product Development. // Abstract Anand and his team have developed a fascinating Chrome extension called "explain code" that has garnered significant attention in the tech community. They have expanded their extension to other platforms like Visual Studio code and Chat Brains, creating a personal assistant for code generation, explanation, and test case writing. // Bio Anand Das is the co-founder and CTO of Bito. Previously, he served as the CTO at Eyeota, which was acquired by Dun & Bradstreet for $165M in 2021. Anand also co-founded and served as the CTO of PubMatic in 2006, a company that went public on NASDAQ in 2020 (NASDAQ: PUBM). Anand has also held various engineering roles at Panta Systems, a high-performance computing startup led by the CTO of Veritas, as well as at Veritas and Symantec, where he worked on a variety of storage and backup products. Anand holds seven patents in systems software, storage software, advertising, and application software. // MLOps Jobs board https://mlops.pallet.xyz/jobs // MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links Website: https://bito.ai/ ⁠ --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Anand on LinkedIn: https://www.linkedin.com/in/ananddas/

Data Driven
Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota

Data Driven

Play Episode Listen Later Oct 20, 2023 16:00


Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harnessing the interconnected potential of various technologies and data, our collective success lies in driving more value and thriving as a cohesive ecosystem. Today, Kristina discusses using data to boost ROI on ad tech investments.Connect With: Kristina Prokop: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

Data Driven
The Audience Data Landscape Is About to Change -- Kristina Prokop // Eyeota

Data Driven

Play Episode Listen Later Oct 19, 2023 20:46


Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. The audience data landscape is about to undergo significant changes as the availability of identifiers to understand audiences becomes increasingly restricted. To tackle these changes, innovative approaches will be required to adapt to evolving data collection and utilization practices. Today, Kristina discusses how the audience data landscape is about to change.Connect With: Kristina Prokop: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

The MadTech Podcast
The MadTech Podcast Special: Ad Tech Trends & the Data Landscape Across APAC and Beyond

The MadTech Podcast

Play Episode Listen Later Sep 20, 2023 21:59


In this special episode of The MadTech Podcast, Kristina Prokop, chief operating officer and co-founder of Eyeota, joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question. Together, Kristina and Mariam discuss what a cookieless future could look like for ad tech, including within APAC, first-party alternatives, targeting a lack of attention, and what Kristina is looking forward to most at ATS Singapore 2023.

MarTech Podcast // Marketing + Technology = Business Growth
The New Identity Data Landscape -- Kristina Prokop // Eyeota

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Aug 29, 2023 11:47


Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices will become even more critical. Today, Kristina discusses the new identity data landscape. Show NotesConnect With:Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
The New Identity Data Landscape -- Kristina Prokop // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Aug 29, 2023 11:47


Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices will become even more critical. Today, Kristina discusses the new identity data landscape. Show NotesConnect With:Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
The Global Audience Data Landscape -- Kristina Prokop // Eyeota

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Aug 28, 2023 15:48


Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale of available data may undergo changes in the coming years. Today, Kristina discusses the global audience data landscape. Show NotesConnect With:Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
The Global Audience Data Landscape -- Kristina Prokop // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Aug 28, 2023 15:48


Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale of available data may undergo changes in the coming years. Today, Kristina discusses the global audience data landscape. Show NotesConnect With:Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Data Driven
Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota

Data Driven

Play Episode Listen Later Aug 4, 2023 16:00


Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harnessing the interconnected potential of various technologies and data, our collective success lies in driving more value and thriving as a cohesive ecosystem. Today, Kristina discusses using data to boost ROI on ad tech investments.Connect With: Kristina Prokop: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

Data Driven
The Audience Data Landscape Is About to Change -- Kristina Prokop // Eyeota

Data Driven

Play Episode Listen Later Aug 3, 2023 20:46


Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. The audience data landscape is about to undergo significant changes as the availability of identifiers to understand audiences becomes increasingly restricted. To tackle these changes, innovative approaches will be required to adapt to evolving data collection and utilization practices. Today, Kristina discusses how the audience data landscape is about to change.Connect With: Kristina Prokop: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

The Data-Driven Marketer
Connected TV and Data Regulation Ft. Brian Jones

The Data-Driven Marketer

Play Episode Listen Later Sep 13, 2022 25:26


This week, Brian Jones is back in The Data Basement to discuss the trending topics of connected TV and data regulation. Not only is Brian the original host of this podcast, but he's also an executive-level entrepreneur, engineer, and developer with experience in manufacturing and big data. Brian's official title is Senior Vice President, Audience Solutions Technology at Dun & Bradstreet. He's also the Chief Technology Officer (CTO) of NetWise and Eyeota (part of a merger and acquisition). You could say he runs tech for everything, which is why he's the perfect guest for this conversation about CTV and regulatory predictions in Big Tech. Brian's list of specialties and accomplishments is too long to list, but he's what you get when mixing a data-driven marketer, developer, engineer, designer, and people leader. So, a jack of all trades and master of many more. Without further ado, let's jump into the conversation highlights. Show Notes & Transcript: https://www.netwisedata.com/connected-tv-and-data-regulation-ft-brian-jones/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://anchor.fm/datadriven/message

Project A Podcast
42 answers: Kristina Prokop from Eyeota | PAP#142

Project A Podcast

Play Episode Listen Later Aug 24, 2022 57:48


In this episode, Kristina Prokop, Co-founder and CEO at Eyeota, shares her top three pieces of advice for early-stage founders and explains why building a network and turning to it for mentorship and guidance can benefit any early-stage founder. In her conversation with Rainer Berak, Operating Partner & MD at Project A, she also explains why she firmly believes that leading by example is the foundation for a successful company culture.

The Data-Driven Marketer
Tech Leadership During a Global Merger Ft. Brian Jones

The Data-Driven Marketer

Play Episode Listen Later Aug 2, 2022 43:00


This week, we have the one and only Brian Jones in The Data Basement with Adam and Mark to discuss the state of the basement, i.e., what's happening around here with the three-way merger and acquisition of NetWise, Eyeota, and Dun & Bradstreet. Brian is an executive-level entrepreneur, engineer, and developer with experience in manufacturing and big data. However, if you remember him as the third host for this show—your memory is up to snuff. This time, Brian plays the guest role as the Senior Vice President of Audience Solutions Technology at Dun & Bradstreet. Oh, he's also the Chief Technology Officer (CTO) of NetWise and Eyeota. So, he runs tech for everything—no big deal. Brian's list of specialties and accomplishments is too long to list, but he's what you get when mixing a data-driven marketer, developer, engineer, designer, and people leader. So, a jack of all trades and master of many more. In this episode, he shares his learnings from leading technology teams through rapid transformation and integration. Show Notes & Transcript: https://www.netwisedata.com/tech-leadership-during-a-global-merger-ft-brian-jones/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://anchor.fm/datadriven/message

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Post-Acquisition Revenue Gen Models -- Howard Luks // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later May 6, 2022 17:22


Chief Revenue Officer at Eyeota, Howard Luks discusses how Eyeota has navigated its recent acquisition. Acquisitions are a great way for teams to access a wider market, products, technology, and resources. However, challenges are to be expected in the early days. Howard takes us through the challenges they have experienced and the measures they are taking moving forward. Show NotesConnect With: Howard Luks: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Commercial Go-To-Market Strategies -- Howard Luks // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later May 5, 2022 19:52


Chief Revenue Officer at Eyeota, Howard Luks takes us through how to create winning go-to-market strategies. The best strategies are always customer-centric. By understanding who your customers are, and identifying their pain points, you are better able to sell them on your solutions. Today, Howard talks about the benefits of taking a customer-centric approach and how to go about it. Show NotesConnect With: Howard Luks: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Post-Acquisition Revenue Gen Models -- Howard Luks // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Mar 25, 2022 17:22


Chief Revenue Officer at Eyeota, Howard Luks discusses how Eyeota has navigated its recent acquisition. Acquisitions are a great way for teams to access a wider market, products, technology, and resources. However, challenges are to be expected in the early days. Howard takes us through the challenges they have experienced and the measures they are taking moving forward. Show NotesConnect With: Howard Luks: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Commercial Go-To-Market Strategies -- Howard Luks // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Mar 24, 2022 19:52


Chief Revenue Officer at Eyeota, Howard Luks takes us through how to create winning go-to-market strategies. The best strategies are always customer-centric. By understanding who your customers are, and identifying their pain points, you are better able to sell them on your solutions. Today, Howard talks about the benefits of taking a customer-centric approach and how to go about it. Show NotesConnect With: Howard Luks: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
The In-House Marketer's Guide to a Data Roadmap -- Howard Luks // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Nov 21, 2021 14:59


Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 2 of our conversation, we're going to discuss the in-house marketer's guide to building a data roadmap. Show NotesConnect With: Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
The In-House Marketer's Guide to a Data Roadmap -- Howard Luks // Eyeota

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Nov 21, 2021 14:59


Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 2 of our conversation, we're going to discuss the in-house marketer's guide to building a data roadmap. Show NotesConnect With: Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Publishers' Data Challenges and Opportunities -- Howard Luks // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Nov 20, 2021 22:05


Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 1 of our conversation, we are going to talk through some of the publishers' data challenges and opportunities. Show NotesConnect With: Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Publishers' Data Challenges and Opportunities -- Howard Luks // Eyeota

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Nov 20, 2021 22:05


Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 1 of our conversation, we are going to talk through some of the publishers' data challenges and opportunities. Show NotesConnect With: Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Data-Driven Marketer
ft. Rob Armstrong - Cookieless: Part 2 - The Problem With Cookies

The Data-Driven Marketer

Play Episode Listen Later Oct 6, 2021 41:50


Rob Armstrong, SVP of Product at Eyeota, returns to the data basement for Round 2 of our three-part series on the cookieless future of data driven marketing. This week we dig deep into the hot mess surrounding cookies. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-rob-armstrong-cookieless-part-2-the-problem-with-cookies Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://anchor.fm/datadriven/message

product cookies svp cookieless rob armstrong eyeota
The MadTech Podcast
118: Kristina Prokop, Eyeota

The MadTech Podcast

Play Episode Listen Later Feb 19, 2021 44:24


On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Ciaran O'Kane are joined by Kristina Prokop, co-founder and CEO of Eyeota, to discuss the latest news in ad tech and martech. In this session, they cover: consumers' perception of data and privacy; Facebook's trial of an iOS pop-up to convince users to opt-in to ad targeting; and the Biden administration's decision to pause legal action against TikTok and WeChat.

Digital Capital Advisors Podcast
DCA Podcast - Conversation with Kristina Prokop

Digital Capital Advisors Podcast

Play Episode Listen Later Dec 22, 2020 35:07


Jay MacDonald, the Founder and Managing Partner of Digital Capital Advisors speaks with Kristina Prokop, CEO of Eyeota

The Marketing Stir
Kristina Prokop (Eyeota) - Data, Data, Data

The Marketing Stir

Play Episode Listen Later Jun 23, 2020 45:12


In this episode, VP of B2B Products, Vincent Pietrafesa and CEO Ajay Gupta chat with Kristina Prokop, CEO and Co-founder of Eyeota. Kristina explains how being a “Swiss Army knife” led to the success of founding a company, how she had a leg up in complying with GDPR, and how she found herself living in Germany. And Vincent invites himself to an online happy hour. Give it a listen.

Project A Podcast
A Closer Look Into Programmatic Advertising, Audience Segmentation and Campaign Targeting | PAP#088

Project A Podcast

Play Episode Listen Later May 9, 2020 37:08


Eyeota, one of our earliest investments in the adtech space, pioneered programmatic advertising outside the US and opened the door for the use of data and audience segmentation to drive more powerful campaign targeting. Kristina Prokop talks with Florian Heinemann and sheds some light on the complex topic of audience data, current challenges and what its like founding an international company. 

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
The In-House Marketer's Guide to a Data Roadmap -- Howard Luks // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Feb 18, 2020 14:59


Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 2 of our conversation, we're going to discuss the in-house marketer's guide to building a data roadmap. Show NotesConnect With: Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
The In-House Marketer's Guide to a Data Roadmap -- Howard Luks // Eyeota

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Feb 18, 2020 14:59


Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 2 of our conversation, we're going to discuss the in-house marketer's guide to building a data roadmap. Show NotesConnect With: Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Publishers' Data Challenges and Opportunities -- Howard Luks // Eyeota

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Feb 17, 2020 22:05


Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 1 of our conversation, we are going to talk through some of the publishers' data challenges and opportunities. Show NotesConnect With: Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Publishers’ Data Challenges and Opportunities -- Howard Luks // Eyeota

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Feb 17, 2020 22:05


Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 1 of our conversation, we are going to talk through some of the publishers' data challenges and opportunities. Show NotesConnect With: Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

MRx News
The Adobe Design Research and Strategy Team is Looking for Interns

MRx News

Play Episode Listen Later Jan 31, 2020 3:42


Netscribes, a global data and insights firm, announces the expansion of its India delivery centers. This comes after the news of employing 1,000 people worldwide.   Tealium and Invoca announce a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real-time. Why? To better inform contact center interactions and optimize the caller experience. The key insight here is that consumer insights is expanding into enablement functions.  MediaScience, a lab-based research specialist, opens a tech-focused qualitative division, HARK Connect, a focus group remote viewing software with revolutionary features. I find it fascinating that there is a new entrant into the space of focus group remote viewing. However, HARK Connect is being led by Elissa Moses, an influencer in consumer insights and the previous CEO of Neuro and Behavior Science at IPSOS.  BERA Brand Management, a brand measurement and consultancy, teams up with PeakEquity Partners and the Jim Stengel Company. This capital will enable BERA to grow its team, scale its brand intelligence platform and expand its global presence.  In Wo(man) vs Machine, today I’m offering a review of Aurelius. If you are a Market Research Qualie or User Experience Researchers, you need to give this tool a chance. Totally self funded, the founding team have been doing consumer research for over 15 years. Aurelius is an insights platform for unstructured data analytics focused on creating key insight accessibility and visibility.  For your free trial, check them out at… https://www.aureliuslab.com/ In human capital news, Eyeota appoints Marc Fanelli as Senior Vice President of Strategic Partnerships and Development. Mike Dabadie will be serving as the CEO of Heart+Mind Strategies, meanwhile, previous CEO Dee Allsop will be on an 18-month sabbatical.  Finally in Jobs, the Adobe Design Research and Strategy team is looking for summer 2020 interns.   Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io.  And that’s your daily briefing of marketing research news. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources:  HARK Connect: https://harkconnect.com/  Netscribes: https://www.netscribes.com/about-us/media/press-releases/netscribes-surpasses-1000-employee-milestone-expands-offices-across-india/ Eyeota: https://www.eyeota.com/news/eyeota-appoints-marc-fanelli-svp-strategic-partnerships Tealium: https://tealium.com/press-releases/tealium-and-invoca-partner-to-orchestrate-better-customer-experiences-and-maximize-marketing-roi/  Heart+Mind Strategies: https://www.prnewswire.com/news-releases/mike-dabadie-named-ceo-of-heartmind-strategies-as-it-enters-2nd-decade-300993132.html Adobe: https://adobe.design/jobs/jobpost-81940/  PR New Wire: https://www.prnewswire.com/news-releases/bera-brand-management-closes-elite-partnerships-to-accelerate-global-growth-300995773.html  This Episode’s Sponsor: This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It's Lookback's mission to humanize technology by bridging the gap between end users and product teams.

The Top Entrepreneurs in Money, Marketing, Business and Life
1018 Why He's Making Leap from AdTech to Data As A Service Business Model

The Top Entrepreneurs in Money, Marketing, Business and Life

Play Episode Listen Later May 8, 2018 19:24


Kevin Tan is an accomplished entrepreneur and advertising industry technology leader with over 20 years of experience. Kevin is the co-founder and CEO of Eyeota, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas.

TheDrum
Exceptional Women of the World: Kristina Prokop

TheDrum

Play Episode Listen Later Feb 8, 2018 17:08


Kristina Prokop, co-founder and executive vice president of special ops at Eyeota in Berlin, has come a long way since growing up near Niagara Falls, New York. After graduating with a biology degree and moving to San Francisco, Prokop gravitated towards the adtech space. Blending science and advertising with international business landed her in Germany where she has lived for seven years, running Eyeota, a company that provides marketers with the data to reach audiences online and helps them understand customers as humans, not just numbers. Proving Eyeota could work across three continents was not only a real challenge but also her most significant victory. She gets her can-do attitude from her family – a determined grandmother who graduated from law school in 1927, one of the few women to do so, and two strong parents, including her father who came to the US from Germany when he was 19. Though her job is demanding, she tries to keep things in perspective and have a sense of humor, which helps a lot considering she lives abroad. Living overseas, she said, is something everyone should experience, and with that comes her ‘must learn’ which is to speak a foreign language. Imparting her wisdom, Prokop says that for people that are looking to start a business, it is essential to not fixate on fitting in neatly. “I do not fit into a lot of a lot of typical boxes, and I have been able to show that does not have to stop you from building a company,” she says. “Just keep looking forward and don't be afraid to jump into the deep end.”

DMN One-on-One
One on One with Kevin Tan of Eyeota

DMN One-on-One

Play Episode Listen Later Jan 12, 2017 16:54


One on One with Kevin Tan of Eyeota by DMN One-on-One

one on one kevin tan eyeota