Podcasts about farissa knox

Today, our guest Farissa Knox, who is a Chicago-based author, producer and entrepreneur. Farissa is Founder and CEO of RLM Media, an integrated marketing and communications advertising agency, and WhatRUWearing (WRUW) Productions. As will become evident through our conversation, Farissa is a visionary creative executive, passionate storyteller and tastemaker. She shares the insider journey of creating her own agency, how she set up her business and the surprises she learned along the way! Get to know Farissa Knox: https://www.instagram.com/farissaknox/ RLM Media: https://rlm-media.net/ Purchase Farissa's book: https://www.amazon.com/s?i=stripbooks&rh=p_27%3AFarissa+Knox&s=relevancerank&text=Farissa+Knox&ref=dp_byline_sr_book_1 Keep up with your host Martine Severin https://martineseverin.com/ Follow This Is How We Create on IG. https://www.instagram.com/thisishowwecreate_/ This is How We Create and edited and produced by Martine Severin and edited by Ray Abercrombie

Episode: 30 We'll start Season 3 talking about a dirty word that starts with the letter F! No, not that F, silly! We're going to talk about that other F that has us cringing, second guessing ourselves and dealing with the consequences of our actions and inactions. We're going to talk about Failure! We've invited two past guests and one guest from Season 3 to talk with you about Failure. Each person will share a memory of when things didn't quite worked out as expected and in turn share what they learned from that episode of their life. First up is Kristyn Ivey (Episode 23) who shares a financial failure with credit cards that would end up changing her relationship with money. Priya Shah (Episode 26) shares what happens when a partnership fails and why it's important to outline out shared values when entering into partnerships. As a sneak peek into Season, 3, you'll get to meet Farissa Knox from a coming episode. Farissa shares 3 failures she encountered while running her media company. One such fumble includes when to seek out financing necessary to keep her business afloat, another is on the power of persistence, and lastly she tackles perfection! I hope you'll enjoy the show. Send us a voice memo to martine@martineseverin.com to share your dances with “failure!” I'd love to feature you on the next Failure round up! Here's to welcoming more F bombs in your life. Keep up with Martine Severin https://martineseverin.com/ Follow This Is How We Create on IG. https://www.instagram.com/thisishowwecreate_/ Thanks for listening. This is How We Create is produced and edited by me, Martine Severin. Production help has been provided by Ray Abercrombie!

Farissa Knox is founder and CEO of RLM Media, an integrated marketing and communications advertising agency, that is skilled digital and video solutions, Search Engines and Social Media marketing. She has a large team of employees and she discovered that having both some required onsite workdays (using activities to generate personal connections) -- coupled with some required work from home days allowing employees to work from the beach, while watching TV or simply while spending time at home with family – is key to a happy and healthy workplace.  Farissa talks about her life as a CEO, Mother and wife. Learn how to tap into your own superpowers and live an unapologetic life.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.

Can your company culture survive when your workforce works remotely? Is it possible to create that spur-of-the-moment water-cooler or passing-in-the-hallway moments on Zoom?  “Where do you work” took on a whole new meaning and importance beginning March 2020. Prior to that, people went to work and the hybrid work model was almost taboo. Today where, when, and how people work is evolving on an hour-to-hour basis.  Organizations and businesses of all types and sizes are being forced to create the post-pandemic workplace on-the-fly. What do owners and executives need to consider? What remote work lessons did we learn over the last 18 months? How should managers personalize employee health and safety concerns? For answers, Farissa Know, founder and CEO of RLM Media, joins us for this Geeks Geezers Googlization episode. Farissa embraced the hybrid work model for her large team of employees and will share lessons she learned and offer tips for CEOs and owners who are in the midst of reimagining their workplace. Farissa Knox is the Founder and CEO of RLM Media, a holding company and advertising agency dedicated to expanding how advertisers look at and talk to today's “actual” consumer; the Founder and Creative Director of WhatRUWearing Productions, the production house behind the reality series, PRGirl (streaming on Plex and Amazon Prime Video) showing the professional and personal lives of ladies running the worlds of fashion, beauty and lifestyle Public Relations; the Author of Love, Sex and Friendship: In No Particular Order, her memoir describing her journey around career, love, self-discovery, and dating during her mid 20's in New York City; and a wife and a mother.

Legends welcomes Farissa Knox, founder of RLM Media. Author of Love, Sex & Friendship- In No Particular Order. Hear her perspective on business, life, motherhood and writing.

Farissa Knox founder and CEO of RLM Media, an integrated marketing and communications advertising agency, that is skilled digital and video solutions, Search Engines and Social Media marketing. She has a large team of employees and she discovered that having both some required onsite workdays (using activities to generate personal connections) -- coupled with some required work from home days allowing employees to work from the beach, while watching TV or simply while spending time at home with family – is key to a happy and healthy workplace.  She is mindful of making sure that onsite time uses safety protocols and that team bonding solutions are available and in place. She feels that bringing the best of both remote and onsite solutions are helping her team to find a solid balance that works to meet the preferences for everyone involved.  Farissa's insights have been features across a variety of news and podcast platforms and her content and on-air appearances span NBC to Amazon Prime. Farissa talks about her life as a CEO, Mother and wife. Learn how to tap into your own superpowers and live an unapologetic life. Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today's Guest: This week we're going to switch things up a bit and put the spotlight on our clients, and with today's […]

**Disclaimer: This interview took place in 2019. Farissa Knox, founder of RLM MedIA, runs 2 businesses successfully as a full-time mama & wife. She credits it to her natural gifts as a womxn and approaches it the same way she raises her kids and runs her household. Here's what you'll learn from Farissa: Frameworks she uses to make decisions to delgate while running 2 companies. A killer approach to managing and nurturing your team to work in a way where they don't need you. The most important thing to remember that will remove the pressure of perfection. How to maximize your teams talents and your time for growth and scale and when to outsource. How to maximize your time for the best ROI before you hire. And more… Join the F*ck 4% Movement: shegetsshitdone.com/join Have feedback, a show topic you want us to cover, or just want to say hi: tribe@shegetsshitdone.com

Marketing to consumers isn't new, but the way in which we reach our target audiences evolves every day. With everyone doing things virtually due to the pandemic, savvy marketers know how to digitally impact consumers and elevate their brands. So how do you best market to today's consumers? I'm Hilary Topper. And this is Hilary Topper on Air. Today, I have the great pleasure of speaking with Farissa Knox, CEO of RLM media and integrated marketing and communications advertising agency, skilled in understanding how platforms like digital and video solutions, search engine, social media, lifestyle, music, and news platforms integrate into consumers 24-hour cycles. So Farissa, welcome to the show. Farissa - Thank you. Thanks so much for having me. Hilary - So can you tell me a little bit about yourself and your background? Farissa - Absolutely. So, uh, yes, as we mentioned, I am a business owner. I am from New York originally, now, living in Chicago. And, really from a young age, loved and authentically understood that this art of communication, like legitimately the art of finding the right words and putting in, putting them in the best order possible in order to communicate a message or a desire or a call to action or even a poem, you know, for that matter, when I was a child is something that I've gravitated towards and loved my entire life. So the fact that I am now in this seat owning and running my own ad firm and really working to integrate all of those things into what we call really uniquely, ingredients served, marketing proposals, and solutions for our clients. It's no surprise to me at all that I'm here now. Hilary - Very cool. So tell us a little bit about RLM Media and how it helps brands market to today's consumers. Farissa - We started about 12 years ago now, really in the paid media space. So when you think about my world, it's very vast and one of the things that has to happen once you create the media and the messaging, it has to be placed in the right location for your target consumer to see it, and then engage with the message. And that's how our alum got its start mainly because my background is in advertising sales. So I started selling ads. Space for local and then ultimately national radio stations out of New York, and then here in Chicago and was able to pivot my professional experience into what was the first phase of RLM back in 2008. So we started with that, just placing the media for our clients, but as we grew and as our client base grew and our client's needs expanded, they started to ask us for more. So they started to ask for not just the space on the billboard, but can you make the ad, and then it's can you bring any insights to who our consumers are and what their needs are and what they desire? They wanted to know how to market to today's consumers. As competition started to rise in the marketplace. So seeing that, allowed me to be very comfortable with expanding our services and building out departments within the agency. That now how we help our customers reach their consumers. It starts with insights and research, right? So really understanding who your customer is, what is it that drives them to even want, or need your product? Where are they spending their time finding out more information about you before they even start talking to you? From their whatever insights we can pull from the actual data. Utilizing those insights and our experience to cultivate what is going to ultimately be the brand message. So, what you want your customer to know about you, how you want them to engage with you and, ultimately, what action you want them to take. Whether it's click here, sign up here, buy this, vote for me, whatever it might be. And then beyond creating those creative concepts, we can then produce them into the actual assets that go into the marketplace. So if we're buying a digital campaign then making sure that there's video or audio or graphics to go along with that or radio ad or TV ad or billboard. And then from there, my media team, executing that and placing that in the marketplace and tracking it and making sure that the results that we said we wanted at the upfront are what we're actually getting in the backend. And if not, how do we pivot? How do we change and how do we make sure that we adjust accordingly? So high level, that's basically how we're helping our customers market to today's consumers by talking to their clients, understanding their clients, and learning as much as they can so that the next time they do it, hopefully with us, um, there are better results. You know, each time we do this. Hilary - Definitely. Now, with everybody virtual, right, these days, you know, I mean, a lot of people haven't gone back to the office. I mean, in New York, they're saying January to go back. I mean, so it's, it's a long time that people are at home at work. You know, how do you feel like consumers have changed this past year and how do you reflect that with your business? I mean, cause it's like a totally different thing, right? Farissa - Yeah. I mean, so yes and no, to be honest. So yes, we, as consumers, as people have completely changed our way of living these last year and a half. So with that, there comes changes to how we do a lot of other things, how we consume media really hasn't changed that much if you think about it. So on a regular day and a regular workday before COVID, people were waking up, getting ready for work. They were at home listening to their local radio station or streaming something online or watching the local news, then they would go on their commute, depending on where you live in the country. That commute could be like in New York, you know, public transportation. And then you're probably in earbuds listening to something digital, but in a lot of the places, the rest of the United States, folks are still getting in their cars, driving to work. So that's like regular radio or satellite radio, and then the work they continue, right. Where a lot of folks are either, you know, glued to a computer and so you're consuming media, whether it's social or digital, that have you, then you go home and you have like your evening routine and that could be streaming TV, broadcast TV, cable, you know, digital. The thing that has been removed from our lives because of COVID is that commute, and nothing else, really. So with the commute gone, now that does bring some value of some media down a little bit. So for example, I think out of home, outdoor has really suffered the most because we're not, we're literally not outside, right? Like we haven't gone outside. So how we've helped our clients, really understand this dynamic and shift is instead of buying transit like trains and bus ads and bus shelters and that stuff, when it made sense for their strategy instead if outdoor still makes sense for your strategy. Now, when people are outside, especially during the height of the pandemic, what were we doing? We were going to the grocery store. We were going to the pharmacy, we were going to the essential places. Right. And so those essential places became the new train, the new bus, the new commute to work. And then, our increase of media happened where digital skyrocketed TV, in some cases skyrocketed. So we're still consuming ads on a regular, almost 24-hour basis. Our time spent with different mediums has changed, from a percentage perspective. And we're just helping our clients continue to navigate how to market to today's consumers because to your point, it's still changing, right? Depending on where you live, your office is either talking about six months from now going back, some places this summer. But in a lot of places, it's more about what is the future, right? What's this hybrid model. And so yeah, there's going to be a lot of movement in the next year, even more, but I think, for strategic, smart, thoughtful people, we'll just keep watching and then, helping our clients, adjust accordingly while we're paying attention to what the consumers are doing. Hilary - That's awesome. So before we move on, I just want to do a shout-out to our sponsors. I really have to thank them. Please support our sponsors and tell them that you heard about them on Hilary topper on air. Special thanks to the Russo Law Group, The Profit Express, Pop International Galleries, Gold Benes, and The Pegalis Law Group. So Farissa back to you,  we were talking about digital marketing strategies and how to reach consumers online and we're also talking about some of the challenges that companies are facing today, in particular, that awareness and visibility. Could you also talk about some of the solutions to these problems? Like how do you recommend brands cut through the clutter of all these different places that they can have ads. Farissa - I separate clients into two buckets when we talk about this. So there is like the mass reach bucket where you have, the resources and the funds to spend money like McDonald's and Coca-Cola and those folks, or really everybody else, right. Everyone else. And so I'll answer the everyone else because that's really more important here. So for everyone else, who isn't McDonald's and Procter and gamble and these folks. You really have to start with understanding who are all of your different consumer groups, right? Because you can't afford to just blast your messaging 24 hours a day to anyone who's willing to listen. So the idea of being hyper strategic becomes more and more important and not just from a media perspective, it really needs to start with understanding who your customer is because with digital and being so hyper-focused, we have the ability today to say, okay, my customer, for example, if your customers are moms, so you understand your customer is a mother. Now, is it a mom who has one kid or a mom who has three kids? Is it a mom who works out of the house or is it a mom who works at home? And really keep asking those deeper level questions because when you're specifically with digital, you can get that precise now from a planning perspective, when you're talking about your paid digital strategy and the more things you know about your customer if you can know her down to literally an individual and, and create a profile, a persona of who she is, then you can go find all of the people who match that and meet that online. And then you're spending every dollar really strategic, instead of hoping that it's reaching your customer or praying that it's reaching your customer. Now you will know that it is. Hilary - Absolutely. There are so many different outlets today and a lot of people will say, oh, I want a television ad or I want to be on cable or I want to do a Facebook or Instagram and a campaign. How do you narrow people down, especially a small business owner with a tight budget. Maybe you have some case studies that you'd like to share with us. Farissa - In reference to how I helped people narrowed down, there's no one answer. So, unfortunately, there isn't any particular case study that I would point your audience in the direction of. But I would say, not every medium is for everyone, right? If you are, let's say a local restaurant owner, and you're now opening back up because CDC and state laws are allowing us to now eat safely, buying a TV ad is not going to be your best bet, again, understanding where are you located? How many locations do you have? Who were the folks coming to eat on a regular basis at your restaurant before COVID and how do you get back in contact with those folks? Is it through social media? Have you stayed in contact with them in spite of the pandemic, in spite of them being able to come to your restaurants to eat. Where is your customer spending time on media? So there isn't one, there is no like one size fits all for this. It's really just understanding. And if you don't have it, internally from a marketing perspective in-house someone who works for you, then really taking that extra time to understand your customer will be super helpful. And I've had clients, especially when we were first getting started and we were working with smaller groups. Just ask your current customers. If you have nowhere else to start, it's starting there. It's saying, you know, how did you originally find out about us? What do you tell your friends when they ask you? Would you recommend us to your friends? And just collecting that data because it's with that, that the strategy is developed and it's with that strategy that tells you what you should do with your dollars from there. So if you wind up learning that, the majority of the folks who were utilizing your space to come eat before, did it after let's say Sunday when they went to church, I'm literally making all this up, but if after church, everyone came to your restaurant to eat, utilizing that information, not only to get them in after church but coming up with creative, fun ways to reach them during other days of the week that matters to them or other occasions throughout the year that matters to them. That's a family event that they would do with the family. So it's a combination of rich data collecting and being creative and combining those two aspects to stay in constant communication with your customers, whether it's 50 or 5 million. Hilary - Awesome. And now. Can you share with us some success stories that you've had during the past year? Farissa - Yes, I'll start high level for just my business in general and then maybe for a client of ours. But for me personally, as a business owner and an entrepreneur, I looked at COVID and what it did to our day-to-day lives as an opportunity to just sit down and take a seat for a second. Cause you know, we were all running a legitimate rat race, but to just sit down and take a seat and pay attention and look at what I had built already. Right. What was, ultimately, in my mind, what did I think COVID was going to do to my business? Or what was it doing to my business? And when I sat back and looked at that, I saw that, in reference to my counterparts, who might've been bleeding out and losing business and having to close their doors, we just had a scrape on the knee. And I was like, well, beyond my gratefulness wanted to know, well, why is that the case? And really it boiled down to the types of clients that we were servicing and understanding that these categories were almost pandemic groove. In my agency, we deal a lot with healthcare and higher ed and financial services, employment, and recruitment. So all of these areas became hyper-focus importance to almost everyone during COVID. So understanding that, I decided to do a brand refresh of my agency, and make sure that we were communicating that these were the types of clients that we service. We've been doing this, and this is how we did. These are the lessons that we've learned, and this is how we present ourselves to the world where we had never done that on purpose before. And quite frankly, we never really had the time until the start of COVID to really do that and present that to the world. So that for me is my success story, RLM success story, coming out of this past year, really understanding my business on a deeper level than I have before. And then, with that understanding, using it as the communication to our current clients, but more importantly, using it as a way to go get new business, because now that the world is coming back to life, we've been spending this past year sharing that. Collecting new potential clients, sharing our story, sharing our experience and using it to grow and expand. So that's RLM success story. One of our newer clients. Also has a very similar story. We work with an organization called  Ruby and what they do is help small business owners with all of the things that entrepreneurs have small businesses need and, before COVID, they were focused on, let's say helping the plumber who has a day books of appointments, answering his phone for him while he's out on appointments and scheduling new ones, right? Because you can't be in two places at once, but when COVID hit, they understood that their small business clients, their needs changed, it went from answer my phone to how do I navigate PPP loans and getting that access to that money. And so what they did was pivot to a model that allow them to expand their services to their clients where now it's everything that you need as a small business owner, you can go to them and figure out how do I insert blank here and they will be a resource for that. So they really grew through the pandemic as well. And we're proud of that and now we're working with them to do the same thing we did. How do you take all that and build it into your brand, build it into your communication and let people know that this is what you are now, so that you can attract new customers that need you on all of those levels. Hilary - Well, I just have to say first for starters, congratulations to you. I mean, for number one, being in business for 12 years and number two, just really reinventing yourself during this pandemic and for this case study that sounds amazing. So thank you for that and sharing that with us. Farissa - No problem.Thank you for the kind words. Hilary - So tell us just quickly, if you have three best practices that you would offer my listeners on marketing in today's digital world. Farissa - So three best practices. I've stated this already, but it really has to be said again, number one, know your customer in and out, number two, know that you might not be the customer, right? A lot of my clients, not so much now, but when I was getting started, we would recommend something for them and they would go, oh, I don't do that. And it's like, wait, but are you the customer or are you trying to attract new people? So really keeping that marketer's hat on and understanding that people are different and have different habits and consume media and do things in a different way. And then that third piece is allowing for flexibility across all ways to be flexible, because not every person, even if they are your unique customer, is going to respond to the same type of messaging. So being okay with being flexible and having multiple messages out there, being flexible for language, right? Because some folks are more comfortable speaking English as a second language. Just flexibility I think, more so now than ever, is going to be super, super important for business owners to manage. Hilary - A hundred percent agree. That's awesome. Thank you so much. And finally, how can people get in touch with you and learn more about your business, about you, and how to market to today's consumers? Farissa - I have a website it's for farissaknox.com. So folks can find me there. If you're a social media person, same handle on all the platforms, just add Farissa Knox and RLM, specifically, you can find out more information about RLM at rlm-media.net. Hilary - Perfect. Well, thank you for Farissa so much for being on the show. This was so informative and I'll be following you on social. So thank you. I also want to thank our sponsors, The Russo Law Group, The Profit Express, Pop International Galleries, Gold Benes and the Pegalis Law group. And last but not least, I want to thank you, our listeners for tuning in. If you want more information on this show or any other show, you can visit our website at hilarytopperonair.com. Or you can find us on Spotify, iTunes, Google Play, Apple podcasts, even Amazon Alexa, where out there you can find us have a great week and we'll see you next time.

Farissa Knox is a Chicago-based Author, Producer and Entrepreneur specializing in integrated marketing, communication, and content creation. Website: https://FarissaKnox.com Instagram: https://www.instagram.com/farissaknox/ Facebook: https://web.facebook.com/1farissaknox/ CallumConnects Micro-Podcast is your daily dose of wholesome entrepreneurial inspiration. Hear from many different entrepreneurs in just 5 minutes what hurdles they have faced, how they overcame them, and what their key learning is. Be inspired, subscribe, leave a comment, go and change the world! Every entrepreneur featured has been recommended by one of our previous guests. www.CallumLaing.com

Farissa Knox is the Founder and CEO of RLM Media, a holding company and advertising agency dedicated to expanding how advertisers look at and talk to todays “actual” consumer; the Founder and Creative Director of WhatRUWearing Productions, the production house behind the reality series, PRGirl showing the professional and personal lives of ladies running the worlds of fashion, beauty and lifestyle Public Relations; the Author of Love, Sex and Friendship: In No Particular Order, her memoir describing her journey around career, love, self discovery and dating during her mid 20’s in New York City; and a wife and a mother. --- Support this podcast: https://anchor.fm/freeman-means-business/support

Check out episode 524 - Thom Singer interviews an amazing entrepreneur, Farissa Knox. She is the founder of RLM, a full service ad agency in Chicago, IL. A native New Yorker, Farissa relocated to Chicago in 2007 and founded RLM Media in 2008. RLM Media is a boutique advertising agency that specializes in media planning and buying and is headquartered in Chicago, IL. RLM additionally uniquely services and works closely with other advertising agencies that do not have media buying capabilities in house by working as an extension of their client-agency teams in order to bring the advertiser’s message to market in an efficient and total market approach. Some of the client categories RLM has been able to be successful in are Politics, Health Care, Recruitment and Higher Education. Farissa has grown RLM Media to gross billings of over $20 million in 10+ years by providing excellent customer service, complete solutions, and a team approach for their clients. Additionally, Farissa founded WhatRUWearing in 2012. WRUW is a production house that focusses on a one-off, series, and cinematic video within the fashion, beauty, lifestyle and reality space, having created the original series, PRGirl, focusing on young women in major markets living and working in the world of fashion, beauty, and lifestyle public relations. Farissa is the creator and Executive Producer of PRGirl and is working on additional projects to be released in 2020. Before Farissa was in business for herself, she worked in advertising sales. Farissa began her career in local radio sales at Cox Radio in Richmond, Virginia for the Classic Rock radio station WKLR-FM where she was able to learn the foundation of some of the same skills she uses today in her own companies. From there, Farissa went on to do national radio sales for Interep in New York and Chicago which, at the time, represented over 2000 radio stations across the country. Farissa lives in Chicago’s Lake View neighborhood with her husband and two daughters. Farissa received her B.A. in Communications from Christopher Newport University in Newport News, VA in 2003. https://farissaknox.com https://thomsinger.com/podcast/farissa-knox

Want to produce your own reality TV show? I dish on how Farissa Knox landed her reality TV show, PRGirl, on Amazon Video. The Founder and Creative Director of WhatRUWearing Productions is also the author of Love, Sex and Friendship: In No Particular Order, which will be available for purchase on Feb 2020. Plus, Farissa talks about her father’s marriages (there are many) while I delve into the Hamster Wheel Relationship. Here’s the breakdown of Episode 1 of Season 4 of Love Sujeiry: Talk Served Raw: Love Byte of the Day: Reality TV Domination Farissa Knox gives some insight on what it takes to produce a reality TV show. Plus, the challenges of producing a positive RealityTV show about women for women versus that catty Love & Hip Hop ish.  Love Drill It’s time for me to drill my guest co-host! Farissa answers juicy yes/no questions, including, “Strap on during sex?” There’s more after the show! Head over to the Love Sujeiry YouTube channel for more juiciness! https://youtube.com/lovesujeiry  To watch PRGirl: https://www.amazon.com/PRGirl/dp/B07XV6M8PG For more Farissa: https://farissaknox.com Follow Farissa and PRGirl on social IG: https://www.instagram.com/farissaknox/ https://www.instagram.com/prgirlseries/ Join Sujeiry’s World for the inside scoop on what’s happening in my life!  http://eepurl.com/gpGnh1 https://instagram.com/lovesujeiry.com  https://facebook.com/lovesujeiry Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

Wait…is it our season finale already!? We couldn’t think of a better way to leave you guys off before we come back next season with surprises, upgrades and things you won’t be able to believe, than to have a candid, unfiltered AF conversation about some of today’s most controversial and hottest topics with one of our most favorite people. In this steamy episode, Mary sits down with non-other than the founder of WhatRUWearing, Farissa Knox.

How do you come up with new content for your business? What steps will you have to take to get it off the ground? She Did it Her Way listeners, let’s welcome back Farissa Knox, the second guest on SDIHW two years ago! She is the founder of two businesses, RLM Media and WhatRUWearing. RLM Media is an advertising agency that does media planning and buying for clients across the country, while WhatRUWearing exemplifies her love for all things fashion and style. WRUW is a digital publishing house that features daily editorials, videos, and their podcast, Fast Fashion. Recently WRUW has also launched a new reality web series, PR Girl, which follows the life of Chicago entertainment publicist, Alexandra Moresco. The idea for PR Girl came to her after studying the habits of her audience to find a new way for WRUW to further capture their interest. She knew whatever she did would have to be video-based, since she said that 18-34 year-old women that love fashion, beauty, and style primarily gravitated towards that medium. She then thought about what professions or industries that demographic aspired to the most, and which of those could be documented in a stimulating video. She felt that the PR industry fit the bill, and wanted the web series to center on a 20-something female, that lived a similar dream life as the girls of the pop culture influences Sex and the City and The Hills. She wanted that life to be tangible for her audience, and show them the reality of what that life can bring; good or bad. She wanted the show to be about female empowerment, and less about the negative drama that typical reality shows promoted. The goal was to highlight positive, young, talent and show women that a fabulous career is possible and educate them on the field of PR. She started by reaching out to the producer behind RLM’s home page video, Joe Knee, to see if there were any holes in her idea, and if it was even a good idea because he had experience pitching reality shows in LA. He loved the idea immediately and wanted to be a part of the production process. After that, it was all about finding the girl. She knew she wanted the girl to be Chicago-based, in order to make the filming and connecting process easier, and dived into her network. Out of the handful of girls she contacted, her communication and connection with Alexandra were the most genuine and never-ending. Alexandra jumped at the opportunity to work with Farissa, and once Farissa got production and the star in place, PR Girl was almost ready for takeoff. The last step was promotion and marketing. She wanted to partner with another organization to help with the press outreach and expand their platform. Already a fan and follower of PR Couture, started by Crosby Noricks, she reached out to them first via email. Later that day Crosby responded, and after learning about each other as women and brands through a week-long email thread, Farissa hopped on a plane to San Diego to meet Crosby to talk about their partnership. Over lunch, they discussed their roles in the show, with Farissa being the creator, and Crosby being the marketing and brand developing partner. From there PR Girl was a go and launched in the early part of October! Listen in for more of the story, how Farissa started RLM nine years ago, and her growth as an entrepreneur and CEO! In this episode you will... See how to conduct market research and brainstorm on new content for your business Learn how you may grow throughout the years as an entrepreneur Know what it takes to transform from an entrepreneur to a CEO Figure out a possible end goal or retirement plan for your business and yourself Find different ways to measure the success of your business See how to balance your personal and work life INSIGHTS “In the first three years, you’re making decisions on things that will be the foundation of your company… And you don’t know that yet...you just think I’m trying to make it towards tomorrow or next week…and get clients…but it’s more than just getting clients and getting money. You’re laying the foundation of your future success and reputation.” –Farissa Knox “We’ve been doing this long enough where no one questions whether we’re good at it anymore. When you say nine years…the reputation is there, the value is there, the length of time is there…now I’m getting clients and partners sent my way…I’m really proud of that” –Farissa Knox “Now approaching year nine, my fears and my concerns have completely shifted. I’m no longer concerned about how are we going to make payroll because the money is coming, the clients are there. It’s more about managing the money and growing the company. And now I can start thinking like the owner of a company.” –Farissa Knox RESOURCES PR Girl Series WhatRUWearing RLM Media PR Couture Farissa Knox LinkedIn Farissa Knox Facebook Farissa Knox Instagram Farissa Knox Twitter A Year of Yes by Shonda Rhimes

In the opener to season 3, loyal listeners get introduced to our new host, Mary Mel and new comers get accepted into the WhatRUWearing Girl Gang with a group chat featuring Farissa Knox, the founder of WhatRUWearing and Athena, songstress and bestie to Mary. The ladies candidly talk Instagram behavior and relationship problems with a nice surprise at the end.

Farissa Knox is a wife, mother-of-two, and the founder of TWO businesses, RLM Media and WhatRUWearing. She's a badass entrepreneur and truly is growing a business empire. In this episode we talk about making money, running a business, building an empire, and balancing it all. Hear Farissa's biggest money mistake and her definition of rich. Get it all in the show notes. Episode Sponsor: DesignCrowd.

In season 1's final episode, we get to sit down with Farissa Knox, the founder of WhatRUWearing, to chat about her life, professional advice, where her love of wine came from and what she sees on the horizon for her personal brand.

Farissa owns RLM Media, a digital marketing agency, as well as the app What Are You Wearing, a social application for fashionistas to share their daily clothing choices. Farissa Knox gets to wake up every day and do whatever she likes. The benefit to her is the brands she’s choosing to build she is immensely passionate about.

She Did It Her Way is catching up with Farissa Knox, Owner of WhatRUWearing and RLM Media.  We learn about the release of Farissa's new book, Love, Sex and Friendship in No Particular Order and how she plans on wrapping up 2016.    Connect with Farissa on Instagram, Facebook and on her Website.  

Farissa started her first company, RLM Media, 6 years ago. RLM is an advertising agency that does media planning and buying. One of the agencies that is resourceful in putting ads on TV, radio, or on billboards. What R U Wearing came to Farissa when she thought, “wow, I really will be trying my best to work for myself for the rest of my life.” She decided that if she can fit more on her plate, why not make any really great idea a reality? [Touché!] The interactive source of fashion feedback and daily inspiration – the forum invites you to upload images of your personal style and ask for advice from fellow followers. // Currently working on a rebrand, keep up with the forum via Instagram (@whatruwearing), Facebook, and Twitter(@whatruwearing_). Farissa’s Passion: fashion, style, and putting together looks for others “Why isn’t there a place where we can go see women around the world what we’re wearing every day? […] It’s cool to see what Beyonce is wearing, but I can’t necessarily go buy and afford what celebrities wear every day.” Entrepreneurship, When did she know?: The realization that there was damn near no way that she could go back and work for someone else again and have to tell her boss why she was 5 minutes late or just not be as fully in love and engaged with what she was doing everyday besides getting her paycheck. “As an entrepreneur … You’re excited about the opportunity to really prove to yourself that you’re as amazing as you think you are.” How do you determine what you give your time to?: Never let go of what you want your results to be. Motivation: “When I walk into my office every morning, and I see what I’ve been able to accomplish so far with the help of my team, and being around them every day is really what keeps me motivated – I don’t want to fail for me and I don’t want to fail for them” Have to have a little bit of (inspiration and motivation) on your own. You can’t be looking for it in other places. Most days you’re hit with “no’s” and walls and obstacles. Obstacle: WhatRUWearing website getting hacked -- $15,000-20,000 down the drain in a minute because of a lesson that I had to learn. To get back up – Start from square one all over again and justify re-investing all of those dollars was a very difficult decision that a lot of people would look at as a wall that’s just not climbable. “Just keep going because it’s the people who stop who never achieve anything” Entrepreneurs are the people who work really hard and come up with the strategy to maneuver the obstacles and to keep the rest of their team motivated. I’ve learned to learn from other business people and their decision making and how they operate. Farissa’s Biggest Fear: Admitting to her team that she tried but she failed and now they are out of work Handling Conflict: the feminine emotions of a woman – when inside the workplace, deal with outside-work conflict like a man would. Let go of those emotional things. HOWEVER, if someone is rude to you and you need to put them in their place, handle it the way a woman would. Especially in a leadership position, in front of a team, because you don’t want your team to think it is not okay for their leader to be spoken to like that. Transition from an entrepreneur to a leader:: Real leaders have to be able to put up with difficult situations and not have it ruin anything beyond that minute that it happened in.