Podcasts about five must read business books

Every start-up and entrepreneur faces the challenge of reaching and attracting clients. However, content marketing comes in handy when surviving and thriving in the industry without pitching the goods. Hence, developing an online content platform that draws new clients is critical to business success. First, however, it is vital to understand how to position yourself as an informational leader in your niche and create well-liked content produced by traditional media companies. Today, our guest is someone who coined the term "content marketing" way back in 2001. It has since grown to become the fastest growing industry in the internet marketing industry. Joe Pulizzi, the author of 'Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,' joins us today to share his wisdom on content creation and content marketing.Content Inc. has been a top direct marketing bestseller since September 2015. Through this book, Joe introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. In addition, this book suggests a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything.Other than being an author, Joe is a successful entrepreneur, speaker, and podcast host. Over his career, Joe has spoken at over 400 sites in 16 countries to promote content marketing. From Fortune Magazine's Leadership Summit to SXSW to NAMM to Nestle to DuPont to SAP to HP and Dell, he has given keynote talks at various high-profile events and organizations.Starting the conversation, Joe states how his two children and his desire to help people motivate him right now in his life. Joe started his career in publishing, and then he found out something called content marketing. Although Joe shifted his writings to mysteries and thrillers later, he is back as a content creator, focusing on a whole new business. In his words, these days, he is going down the rabbit hole. In 2007, Joe left a six-figure job as an executive to start his own business. He has founded several companies, including the Content Marketing Institute (CMI). It is the top content marketing educational resource for enterprise brands, which Inc. magazine named the fastest growing business media company in 2014 and 2015. Moreover, Joe is the founder of The Tilt, an email newsletter. Through this, he aims to assist lonely content creators in turning their business into a content empire. The Content Council named Joe as the winner of the 2014 John Caldwell Lifetime Achievement Award. In addition, fortune Magazine named Joe's third book, Epic Content Marketing, one of the "Five Must Read Business Books of the Year" in 2013. Killing Marketing, his most recent book, was released in September of this year. ResourcesConnect with JoeLinkedIn: linkedin.com/in/joepulizzi/Twitter: twitter.com/JoePulizziInstagram: instagram.com/joepulizzi/Mentioned in the podcastContent Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses: goodreads.com/book/show/26222932-content-inc?from_search=true&from_srp=true&qid=0nro1aQ24E&rank=1MrBeast YouTube Channel: youtube.com/c/MrBeast6000

“The content tilt is that area of little to no competition on the web that actually gives you a chance to break through the noise and be relevant. It's what makes you so different that your audience notices you and rewards you with its attention.” – Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, and fellow podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, and The Tilt – an email newsletter, delivered twice per week, dedicated to helping the lonely content creator turn their business into a content empire. Joe is famous for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the renowned Content Marketing World event. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine – and his newest book, Killing Marketing was published in September 2017. His fourth book, Content Inc., has been a top direct marketing best-seller since September of 2015, and he has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Tune in to this captivating conversation between Joe Pulizzi and host Gair Maxwell, as they dive into everything from NFTs, the Facebook Metaverse, and how discovering your “content tilt” is the best way to build a solid, long-lasting business positioned for today's content-driven world.

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company and the leading education and training organization for content marketing. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world. He’s also the author of five books including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of the “Five Must Read Business Books of 2013” by Fortune Magazine. Quotes To Remember: “There’s a lot of different ways to market a product, but if I’m going to choose one I’d choose content marketing” “If you can build a loyal and trusting audience, you can create 10 different kinds of revenue” “This is a marathon and not a sprint” “It’s all about the subscriber” “There’s nothing like amazing research that’s gonna put you as the most credible resource in the industry” “The audience will absolutely fell you what they will give you money for” “Don’t fall in love with the product, fall in love with your audience” What You’ll Learn: The “Content Tilt”, how to embrace it and find your own. The essentials of marketing. How to build an audience, and what to focus on when monetizing the experience. How to integrate a crucial, yet rarely used marketing tactic beneficially How to grow your brand into a media company How to turn visitors into subscribers to grow your audience.   Key Links From The Show: Killing Marketing -- Joe’s Book Joe’s Site @joepulizzi - Joe’s Twitter Handle   Recommended Books: Think and Grow Rich by Napoleon Hill 7 Habits of Highly Effective People by Stephen Covey See Joe’s book in the key links

Joe Pulizzi is the founder of Content Marketing Institute which is now a UBM company. It is the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fifth book “Killing Marketing” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.   What you’ll learn about in this episode: The evolution of content marketing Focusing on your core verticals to help clients out with some part of the process that they’re terrible at How agencies can help clients build an audience of people that knows, likes, and trusts them and how that has a large impact over time Why elevating someone to the status of an expert with content marketing is a long-term process Focusing on clients that already value and have a budget for content marketing How delivering value to prospects on a long-term basis will all you to do business with them without going through an RFP How getting your audience to know, like, and trust you with content marketing will allow you to sell easily Some of the many different ways to monetize your customer list Changing the defined idea of marketing to match consumer behavior Why you can’t be everything to everybody and need to focus on a niche Why your sliver of opportunity to get started in on a niche is right now Ways to contact Joe Pulizzi: Twitter: @joepulizzi Website: www.joepulizzi.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

23rd Episode’s Show Notes John Lee Dumas, Chris Brogan, Joe Pulizzi & more share their biggest entrepreneurial failures with customers, and they’re all talking about the same mistake: “Going with what I thought is the biggest problem, instead of listening to customers”. Hello, Reach or Miss listeners. It’s has become almost traditional to have a special episode every now and then focusing on a major issue that was mentioned a lot on the show and has an impact on many entrepreneurs. Last time I chose to speak about the best advice our interviewees shared with us. Today, I would like to talk about failures with customers. During the interviews, I ask every guest to share their biggest most significant failure with customers, the one that affected their journey the most. There is one thing that popped up in most of the interviews and that is the role of that big failure leading to huge remarkable success.   I’ve chosen 5 successful guests whose failure stories are the most inspiring and helpful to you, our listeners. The biggest failures with customer The first failure story is the story of Joe Pulizzi. Being one of the first to recognize the coming change and the power of content marketing, Joe was trying to develop the first Matching Machine. Joe Pulizzi Joe Pulizzi is founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  Joe is the author of four books, including his latest, Content Inc.  His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange. Joe’s biggest failure with customers There has been so many…. The most crystal clear failure was when I first started as entrepreneur. I had the most amazing idea in the world; it was a matching service for marketers. We developed an online matching system and we would match you to agencies or freelance writers to help you with your content. We focused on that so much, and I fell so in love with the product but we were bleeding cash, and then I saw all the feedback from our marketing readership that asked us for mentoring, training, templates, and so many products and services… So, we did our pivot and built that audience, and then we started monetize that, and we launched Content Marketing World and the podcast and grew from hundred thousand dollars to more than 10 million dollars in a few years.   Douglas Burdett Douglas Burdett is founder and principal of ARTILLERY, a business-to-business marketing agency in Norfolk, Virginia, and is the host of The Marketing Book Podcast, which was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer.” Prior to starting his own firm, Douglas worked in New York City on Madison Avenue for 10 years at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas served as a U.S. Army artillery officer in Germany for three years and then earned an MBA.   Douglas’s biggest failure with a customer Five years ago, when I started my own company, I was very focused on advertising. I hire Michael Gass, a consultant that was blogging about ad agencies and new business, and he helped ad agencies look for the niche they would like to focus on and write a specific blog to that niche, separate from their agency’s web site. Michael asked me, ‘what do you think you would like to write about?’ And I wasn’t sure because until then I was doing everything; from Listerine mouthwash to Panasonic, hospitals, banks, and more, But I was fascinated by the military, I served

Joe Pulizzi is considered by many to be the "godfather" of content marketing. He's the founder of the Content Marketing Institute, a leading education and training organization for content marketing. CMI puts on Content Marketing World, the largest in-person content marketing event in the world. It’s the one event where you can learn and network with the best and the brightest in the content marketing industry. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  He is the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. More past and upcoming episodes of Mitch's podcast can be found at MitchJacksonPodcast.com

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Joe Pulizzi, Andrea Ames, Carlos Abler, and Vishal Khanna. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.CONTENT OFFERS We hope you enjoy this content from the Intelligent Content Conference. If you would like access to the amazing session recordings from the event, check out this offer from the Content Marketing Institute: http://contentmarketing.go2cloud.org/SHEThis year, we will be back at Content Marketing World, recording more shows and teaching people about video marketing in our podcast booth. If you would like to join us and save $100 on your registration, visit this page to register: http://contentmarketing.go2cloud.org/SHGBIOGRAPHIESJoe Pulizzi - Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.Vishal Khanna - For the majority of his 15+ year career in marketing, Vishal Khanna has been his organization’s only resource for marketing, communications and media relations. He received the 2015 Content Marketer of the Year award for his groundbreaking work in science content marketing. A former North Carolina Writers’ Fellow, he is currently the marketing and communications resource at HealthPrize Technologies, a digital patient engagement and brand loyalty platform for pharmaceutical brands.Andrea Ames - Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.Carlos Abler - Carlos Abler is Leader of Online Content Strategy for 3M Global eTransformation. Carlos leads a content marketing enablement framework called Content-2-Customer (c2c). C2C supports acceleration of content culture, focusing on champions and initiatives emerging from leadership, corporate CoEs, business service groups, divisions and vendors; activating roadmaps of content excellence cross-functionally and on a global basis. Carlos has a 30 year track record of directing and creating mixed media communications, in a wide variety of disciplines, for a diverse range of clients and purposes; including marketing, theater, entertainment, education, information design and civil society initiatives. Past clients include, Thomson Reuters, Microsoft, General Mills, AARP, Johnson&Johnson, History Channel, Smithsonian, Columbia University and Gyuto Tantric University. Awards include Webby Awards, WSIS World Summit Award, Bronze Anvil, W3 (Gold, Silver, Best in Show) and Communication Arts Interactive Annual for Information Design.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.

Joe Pulizzi Show Notes Joe Pulizzi is founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.   Joe’s the author of four books, including his latest Content Inc.  His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange. Most passionate about today I have a lot of passions, probably my family is the number one. I got two boys, 13 and 15 years old, they occupy as much of my time as possible these days. I also co-founded a foundation called the Orange Effect Foundation that basically re-raise funds for children with speech therapy needs. Most of those children are on the autism spectrum. Starting on 2018 I’ll probably not do as much as I’m doing right now at Content Marketing Institute, the company I started on 2007 and had a successful exit on June 2016. Of course I’ll always stay involved with the Content Marketing World events and in the company, but I have a new book coming out on September 17 called Killing Marketing so I’ll be going and doing speeches all over the world and I’ll probably going to spend as much time with my kids before they go out to university. Killing Marketing will be my 5th book, I’m co-writing this book with Mr. Robert Rose My co-host on our podcast “This Old Marketing” and the Chief Strategy advisor for Content Marketing Institute. Right now we are going to the final editing stages and the book will be launched in early September 2017 at the Content Marketing World event in Cleveland Ohio. The idea behind Killing Marketing is the belief that we are doing marketing wrong and we should position marketing as a true profit center. You should set up marketing in such a way to build a loyal audience over time so you can monetize that audience. Your company I’m sort of the evangelist for content marketing. I‘ve been doing this for 20 years trying to talk to small and big companies about how they can build audiences through valuable content creation in order to see some profitable behavior changes. I started in the content business on 2000, started my own company on 2007 and we just had an exit on 2016. I still work in content marketing institute. We sold it to UBM the largest events media company in the world and It’s has been a pleasure working with UBM people. Your customers  For me personally I have a couple of different audiences that I enjoy working with, my last book Content Inc. was targeted to founders, startups and small-Medium business owners. For Content Marketing Institute our core audiences are marketing executives and directors at the largest companies in the world. For Content Marketing World we will get Microsoft, Cisco, Apple and Google and large B2B business companies. This is the 7th year of Content Marketing World event. We started in 2011 hoped for 100 people and we were blessed to have 600 delegates coming to Cleveland Ohio, and this year we are going to have 4000 delegates from more than 72 countries all over the world. Joe’s best advice about approaching the customer I see things a little bit differently than most of the books and sought leaders around the entrepreneurial space. Most business have a really good idea for product or service and they structure the entire company around that product or service, and the problem is that most of the companies has to pivot and change everything. My belief is that a better way to launch your company is around a particular audience. It’s fine to have the great idea for product or service in mind, but let’s focus on the audience, on the customer’s needs what are their pain...

Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book “Content Inc.” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.   What you’ll learn about in this episode: What agencies and clients need to do to develop a content marketing strategy that actually succeeds Why you need to focus on your email list more than people you are connected with on social media How agencies can leverage their own content better Why you need to focus on content in specific platforms over trying to be everywhere What differentiates the agencies that do content marketing extremely well Old school deliverables that still work today Why you need content marketing mission statement Why the editing process is a crucial part of content marketing The ways smart agencies get smart enough to create valuable content Things agencies can do right now to get the content marketing techniques discussed in this episode rolling Joe’s events Ways to Contact Joe Pulizzi: Twitter: @joepulizzi Website: content-inc.com Website: epiccontentmarketing.com Website: contentmarketinginstitute.com Event: www.intelligentcontentconference.com Event: www.contentmarketingworld.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Today’s contestant is Joe Pulizzi. Joe is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book Content Inc. was just released. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange. Joe’s city: Cleveland, OH Fun fact about Joe: I always wear something orange. Always. Joe’s random trivia Question: What professional baseball player hit 50 home runs and 50 doubles in the same season?  -- Albert Bell of the Cleveland Indians Joe’s Links Website: http://www.joepulizzi.com/ and http://contentmarketinginstitute.com/ Joe on Social Media LinkedIn: https://www.linkedin.com/in/joepulizzi Twitter: @JoePulizzi Special thanks to Audiobooks.com for providing the prizes for our contestants! Check them out here.  Sign up now and get your first book free!  You can cancel anytime.       Find exclusive content and play an online version of the game at Podcastgameshow.com Connect with me on Twitter and Instagram   Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book “Content Inc.” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine. In this episode, Joe and Stacy discuss the benefits of running a remote business. Some highlights include: “The writing down of your goals is the most critical thing I can give anyone. Write them down in a notebook and review them every day.” (minute 5:00) “Do whatever you need to do to hang on as long as you can.” At minute 7:00, Joe talks about why you need to be patient. Joe had an idea that he thought was going to change the world. At minute 16:00, he talks about why his idea crashed and burned and what you can learn from his mistakes. Give your employees the flexibility to live the lives they want to live. At minute 25:00, Joe talks about why having employees work from home is the only model he would ever want to use. “If you focus on the needs of the customer, they will tell you what they want to buy.” (minute 34:00) Ways to contact Joe: Book: content-inc.com Conference: www.contentmarketingworld.com Twitter: @JoePulizzi Resources: DropBox Bodyweight app *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Joe is Founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, aptly named Content Marketing World. Joe’s fourth book, Content Inc. was recently released, and his third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.

Joe is Founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, aptly named Content Marketing World. Joe’s fourth book, Content Inc. was recently released, and his third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.

  Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.   Joe’s fourth book Content Inc. was just released.  His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi.   EPISODE  Content marketing is about giving value first and thinking about money second, and Joe is a true practitioner of the methodology (and he does remarkably well with it). There are plenty of companies who are creating content simply for the sake of putting stuff out there, but aren't actually creating anything of value, nor forming relationships with customers. Instead of spreading yourself thin, you’ve got to stick to one platform and grow your base and expand from there. There’s a way to give value that earns, and a way that doesn't, and that's what Joe is an expert on. We discuss awesome tips on: • Why Joe knows what content he is going to repurpose 12 months beforehand • How to find the topic that you are passionate about that also has a valuable niche • The six-step method to monetizing your earned media • The real guide to what makes a viral hit   For complete shownotes and more, please head over to www.marketingspeak.com/joepulizzi LINKS & RESOURCES MENTIONED Contentmarketinginstitute.com contentmarketingworld.com Content, Inc. Epic Content Marketing Chief Content Officer The Long Tail The Dip On Writing Don Schultz Ann Reardon The Furrow Magazine Smosh Entrepreneur on Fire CopyBlogger Moz   STEP UP YOUR MARKETING GAME! 1. Before you make goals for your external communication, look at your internal communication. How do your employees feel about your company and its goals and ideals? 2. Start a plan about how you can repurpose content in the future-how do you want the story to transition? What are other potential ways that people might enjoy consuming your content? 3. Find your sweet spot. What do you know a lot about that you love?   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is Joe Pulizzi, founder of the Content Marketing Institute, author of the new book Content Inc., and lover of the color orange. In the midst of hosting Content Marketing World, where he’s launching a new book and a documentary, Joe took a few moments to be “On Brand.” About Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe’s last book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His new book, Content Inc., will be released in September 2015. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.” If you ever meet him in person, he’ll be wearing orange. As We Wrap … Before we go, I want to flip the microphone around to our listeners …Recently our friend and past guest of the show Marc Hershon gave us a shout on Twitter as he was traveling in the Far East. Safe travels, Marc! Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet!

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.