Podcasts about content council

Joe Pulizzi is an absolute delight (what a treat , what a dream) and the founder of multiple startups including content creator education site, The Tilt,  Content Entrepreneur Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning content news and analysis show This Old Marketing with Robert Rose.His foundation, The Orange Effect, delivers speech therapy and technology services to over 400 children in 39 states.Joe and his family live in Cleveland, Ohio. 

Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt,  Content Entrepreneur Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.   Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.   He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 37 states. Joe and his family live in Cleveland, Ohio.     Joe Pulizzi shared in this episode: His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 37 states. How to build an audience and drive revenue through content marketing. How he transformed from feeling like a failure in business, to having the realisation that he would not have to work for anyone again, ever. How to make powerful decisions, by being in alignment with the answers to these questions:  “What do I want, why am I doing it?” How to create a content business Why success is about building long term relationships with your prospects and customers What is keeping your customers up at night that you can help that is not your product? It is NOT about what you want to sell.  That is about YOU. Content marketing is about reliving value over a long period of time Say no to as much as you can so you can say YES to the things that will make the difference His Life-changing question: How can I deliver more value today than I take? And much more…    Resources Mentioned In The Show: www.cex.events joepulizzi.com/about Steven Covey Think and grow rich 10x Grant Cordone Ep122 Myia Cleggett https://profithive.com.au/myia-cleggett-kevin-bees/   If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and  The Content Entrepreneur.  Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die. In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.   Mentioned In This Episode Join the School of Podcasting Community Joe's books: Content Inc., Epic Content and  The Content Entrepreneur.  Joe's Podcasts: Content Inc., and This Old Marketing Joe's Website: https://www.joepulizzi.com/ Joe's Newsletters: The Tilt, and the Orangeletter. Content Entrepreneur Expo (Coupon JP100) Book Launch Secrets Course Profit From Your Podcast Book Where Will Dave Be? Question of the Month Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket   Podcasting 2.0 Chapters 00:00:01 - Why Joe is Here? 00:00:24 - Opening  00:01:23 - Joe Pullizzi Interview 00:01:48 - Joe is a Good Guy 00:02:34 - The Tilt Newsletter (https://www.thetilt.com/) 00:04:19 - What is Content Marketing? 00:06:02 - Where to Start When There is No Audience? 00:08:32 - Davus Interruptus How to Sell in a Balanced Way 00:11:37 - Joe Knows What I Want 00:12:16 - Tracking Marketing Success? 00:14:32 - The Orange Newsletter (https://www.joepulizzi.com/signup/ ) 00:17:16 - You Don't Need to Be Everywhere 00:20:50 - What is Engaging Content? 00:24:59 - How Long Does it Take to Build An Audience? 00:27:42 - Lessons Learned From Mistakes 00:29:22 - Join the School of Podcasting Worry Free  00:30:23 - Podcasting Checklist (https://www.schoolofpodcasting.com/checklist) 00:30:37 - What Joe Would Do Differently? 00:33:47 - Content Entrepreneur Expo (https://cex.events) 00:35:40 - Do These Tips Apply For Entertainment Shows?  00:40:39 - Networking At CEX  00:41:50 - CEX.EVENTS COUPON JP100  00:43:22 - Don't Just Take Notes  00:44:34 - My Takeaways  00:46:19 - Question of the Month (https://www.schoolofpodcasting.com/question ) 00:47:20 - Profit From Your Podcast (https://www.profitfromyourpodcast.com/book ) 00:47:53 - Book Launch Secrets (https://www.schoolofpodcasting.com/booklaunchsecrets ) 00:48:32 - Can You Share the Show?  00:49:49 - Bloopers - Polishing Content  

Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he's the founder of Content Marketing Institute and Content Marketing World as well as The Tilt and the Creator Economy Expo. We discussed as much of Joe's work as we could fit into a half-hour episode this week on the On Brand Podcast.  About Joe Pulizzi Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. Joe and his family live in Cleveland, Ohio. Episode Highlights Events are back! Kind of ... "I'm a connoisseur of events," Joe began. We discussed how events are back but not completely. "Full travel budgets are not there yet. People have kind of forgotten about events." But they shouldn't ... Creating super fans. "A content marketing organization is set up like a media company—you need two things. You need an amazing online presence and an in-person event. Look at Salesforce and Hubspot. Look at Adobe. Look at Red Bull! They all have in-person events. When people connect at your events you create super fans for your brand." What did Joe learn from writing a mystery novel? After selling CMI, Joe took a sabbatical and ultimately tackled an exciting new challenge—writing the mystery novel The Will to Die. What did it teach Joe? "First, everything needs to be entertaining—even B2B. Second, it's okay to play your hits." As marketers, we often think that once a blog post is written on a certain topic it's time to put it away. However, like a rock musician on tour, we need to remember to revisit our hits. What brand has made Joe smile recently? "That one's easy—The Savannah Bananas. I love everything they do—it all makes me smile." To learn more, go to joepulizzi.com, TheTilt.com, and CEX.events. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper About the Book: From the “Godfather of Content Marketing”― this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations' marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers, and acquisitions Subscriptions and audience building Team structure, the importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing. About the Author: Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. Joe is often referred to as “The Godfather of Content Marketing.” In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. And, interesting fact - he is now a member of a VERY exclusive club - The Marketing Book Podcast 6-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/epic-content-marketing-2-joe-pulizzi

Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight.Highlights:Why it doesn't work to turn off the content spigot when the economy goes south and turn it back on when the economy improvesWhy Owen started a "Content Council" and how it enables him to get internal buy in for content marketingHow the Content Council facilitate conversations between sales, marketing, demand gen, and other functions and sparks ideas for better contentLearn more about InvocaConnect with Owen on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states. Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP, and Dell. You can find Joe on Twitter @JoePulizzi. CHAPTERS: 00:00 Intro 00:40 Meet Joe Pulizzi 02:30 Joe's Best-Selling Books 03:40 The Importance Of Emails 06:40 Email Marketing Strategy 08:40 Minimum Viable Audience 09:10 Finding Your Content Tilt 11:40 Email Newsletters 14:50 Sponsorships Strategy 17:00 The Power Of Physical Events 19:50 Subscription Sites & Events 21:20 Creating Better Customers 23:35 Event Partnerships 25:10 Balancing Contents & Sales 26:50 Building Profitable Assets 30:30 A Win-Win Situation 33:20 Audience Buying Power 36:50 Creating A Media Kit 39:00 Creator Monetization 41:20 Content Consumption 43:30 Frequency & Consistency 44:10 The Value Per Email 46:10 Increasing The Value Per Email 50:00 Optimizing Email Lists 52:50 Email Deliverability Rates 54:25 Best Email Software 55:40 Outro

Joe Pulizzi is the Founder of multiple startups, including content creator education site The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.   Joe is best known for his work in content marketing, first using the term in 2001. He later launched the Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. Joe successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.   Joe hosts two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with his cohost Robert Rose.   Outside of content marketing, Joe also gives back as a philanthropist. His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states.   Read the show notes on Arcbound's Podcast Page: https://arcbound.com/podcasts/    Find Arcbound here: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/

Living in a world run by content marketing, it is time we start looking at more diversified, different, and arguably better ways to solve the problem at hand than just offering a service. This week, episode 158 of The Digital Agency Growth Podcast is about diversified content marketing! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Joe Pulizzi shares the importance of diversifying your product portfolio and actionable steps you can take right now to build a roadmap towards these launches that are in alignment with where your business is. Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, and is the best-selling author of seven books, including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.In this episode, Joe and Dan discuss the following:Deconstructing what it takes to run an agency and exploring more diversified ways to solve problems with the new technology at hand. Goal setting and getting into the routine of reviewing them on a daily basis to keep them in alignment. Becoming the best at one thing vs. diversifying your offering. How you can still have a diverse offering while also being the leading expert in a specific niche.Starting with one thing and building upon it as you learn, launching as you go. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH JOE PULIZZI:Thetilt.comJoePulizzi.comContent Inc. BookThe Will to Die BookTwitterLinkedinFacebookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:rally.io

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. In this episode, we discuss what the term "Content Marketing" truly means and the growth opportunities of utilizing content marketing strategies. Joe also shares his thoughts on trends in marketing, NFTs, choosing content distribution channels, and career advice from 20+ years as a leader in marketing.

True entrepreneurs always have this itch to create. They just can't stop. Today's guest for Coffee with Closers took a long time off and even wrote a fiction book, but he eventually got back in the game because the market clearly needed his expertise. Meet Joe Pulizzi, founder of The Tilt. He's the best-selling author of 7 books including Content Inc. and Epic Content Marketing, which was named a must-read business book by Fortune Magazine. Joe is best-known for his work in content marketing, first using the term in 2001, and then launching Content Marketing Institute, which he successfully exited in 2016. He also received the Lifetime Achievement Award” from the Content Council in 2014. Stay tuned for our conversation where Joe shares practical advice for entrepreneurs and business leaders on how to run a content-driven marketing machine that acquires customers at scale. Coming up: ►Why it might be a good idea to start a business in difficult times? ►How to build a content mission in an organization? ►What's the content tilt and how to differentiate yourself as an organization? ►What are some common mistakes entrepreneurs make when it comes to developing content strategy? Enjoy the episode! ------------------------------------------------------------------------------------------------------------------------------- ►Find Joe Pulizzi on LinkedIn https://www.linkedin.com/in/joepulizzi/ ►Visit The Tilt at https://www.thetilt.com/ ------------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Request your FREE marketing ROI audit at https://www.oneims.com/ ►Follow OneIMS online! ►Subscribe to our channel here: https://www.youtube.com/user/oneims ►Listen to our podcast https://open.spotify.com/show/0rq9sO5hIdnMlsY3M7jqYf?si=fLmIEu88QMi6QFU8p6h_Gw ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

Welcome to episode #825 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #825 - Host: Mitch Joel. Web3, the creator economy, Discord servers, social tokenization, decentralized technology, Twitch streams… and so much more. When it comes to this new world of content marketing, social media and personal brands slamming into newer platforms and creators, you will meet some of the sketchiest people. Lots of talk with little protein. Joe Pulizzi is the real deal, and since his first Content Marketing World back in 2010, I count him as both a good friend and one of the kindest, smartest minds in the business. Joe has founded five companies including his latest, Creator Economy Expo (the inaugural event takes places next week in Phoenix from May 2nd - 4th, 2022). Joe also recently launched, the content entrepreneurship news site, The Tilt, and the Content Marketing Institute. In 2014, he received the Lifetime Achievement Award by The Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads. His charitable foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states. Joe is also a bestselling writer. He is the author of Content Inc. (which was recently completely updated and expanded into a second edition), Killing Marketing, Epic Content Marketing and more. His novel, The Will To Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. What does the creator economy and content entrepreneurship mean for you as the world of Web3 grows? Let's break down this new world of influencers, content marketing and more. Enjoy the conversation... Running time: 59:22. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Joe Pulizzi. Creator Economy Expo. The Tilt. The Will To Die. This Old Marketing. Content Inc.. Killing Marketing. Epic Content Marketing. Content Marketing Institute. The Orange Effect. Follow Joe on LinkedIn. Follow Joe on Facebook. Follow Joe on Twitter. This week's music: David Usher 'St. Lawrence River'.

Living in a world run by content marketing, it is time we start looking at more diversified, different, and arguably better ways to solve the problem at hand than just offering a service. That's why episode 110 of The Digital Agency Growth Podcast is about content marketing! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, my guest Joe Pulizzi shares the importance of diversifying your product portfolio and actionable steps you can take right now to build a roadmap towards these launches that are in alignment with where your business is. Joe Pulizzi is founder of multiple startups including content creator education site, The Tilt, and is the best selling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.In this episode, Joe and I discuss the following:Deconstructing what it takes to run an agency and exploring more diversified ways to solve problems with the new technology at hand. Goal setting and getting into the routine of reviewing them on a daily basis to keep them in alignment. Becoming the best at one thing vs. diversifying your offering. How you can still have a diverse offering while also being the leading expert in a specific niche.Starting with one thing and building upon it as you learn, launching as you go. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH JOE PULIZZI:Thetilt.comJoePulizzi.comContent Inc. BookThe Will to Die BookTwitterLinkedinFacebookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:rally.io

In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey.Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.It's safe to say Joe is not an expert when it comes to content marketing but a great human.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, and one of the world's top content marketing authorities. He is the founder of multiple startups, including the Content Marketing Institute (CMI) and digital content news site The Tilt. He is the Amazon bestselling author of Content Inc., Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.Listen in as they discuss:How Joe became passionate about marketingBeing consistent with content production for a pacific nicheFinding your audience and starting where they are atChoosing a social media niche and pursuing what you are good atThe worst advice seen or heard given in content marketingFinding that area of content differentiationHow frequently you should email your listAnd, more!TIP OF THE WEEKMark:  My tip of the week is going to change your life, which is joepulizzi.com. Check out Joe's newsletter, the books. Every aspect of marketing, he has you covered.Scott: Sometimes we just need a quick resource to go and check things out whether it's a quote of the day or site of the day, check out this website called The Reference's Desk (refdesk.com). What's cool is they have a site of the day, like a fun fact, thought of the day, a book of the month. Joe: The book that I used as an entrepreneur, that helped me through all sorts of issues was Think and Grow Rich by Napoleon Hill. The big lesson in that is writing down your goals and reviewing those goals on a regular basis. That's my secret that's not a secret to success in entrepreneurship: I write down my goals, I have 5 or 6 main goals for every year that I look at and review them every day. And when you review them in the morning, you do different things based on those goals. This new book, I was surprised because I had low expectations on this book, it's Greenlights by Mathew McConaughey. I really thought it's not a good book, but I read it, he wrote down his goals on a regular basis and review them. Great lessons and I learned a lot about myself reading that book. The real focus on that is goal setting and goal reading.WANT TO LISTEN MORE?Did you like this episode? If so, tune into another one of our exciting episodes with special guest Jeremy Greenberg as we discuss the most important key factor to customer diplomacy.Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

“The content tilt is that area of little to no competition on the web that actually gives you a chance to break through the noise and be relevant. It's what makes you so different that your audience notices you and rewards you with its attention.” – Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, and fellow podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, and The Tilt – an email newsletter, delivered twice per week, dedicated to helping the lonely content creator turn their business into a content empire. Joe is famous for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the renowned Content Marketing World event. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine – and his newest book, Killing Marketing was published in September 2017. His fourth book, Content Inc., has been a top direct marketing best-seller since September of 2015, and he has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Tune in to this captivating conversation between Joe Pulizzi and host Gair Maxwell, as they dive into everything from NFTs, the Facebook Metaverse, and how discovering your “content tilt” is the best way to build a solid, long-lasting business positioned for today's content-driven world.

Joe Pulizzi is one of the world's top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. He is the author of multiple books including his latest Content Inc.

Welcome to episode #784 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #784 - Host: Mitch Joel. When it comes to content marketing, social media and personal brands, you will meet some of the sketchiest people. Lots of talk with little protein. Joe Pulizzi is the real deal, and since his first Content Marketing World back in 2010, I count him as both a good friend and one of the kindest, smartest minds in the business. Joe has founded four companies including his latest content creation news site, The Tilt, and the Content Marketing Institute. In 2014, he received the Lifetime Achievement Award by The Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads. His charitable foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states. Joe is also a bestselling writer. He is the author of Content Inc. (which was recently completely updated and expanded into a second edition), Killing Marketing, Epic Content Marketing and more. His novel, The Will To Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. What does the creator economy mean for you? What is a content entrepreneur? We recorded our chat live on Clubhouse, and now it's here for you. Enjoy the conversation... Running time: 1:04:44. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Joe Pulizzi. Content Inc. Epic Content Marketing. Killing Marketing. The Tilt. This Old Marketing. The Orange Effect. Content Marketing Institute. Content Marketing World. Follow Joe on LinkedIn. Follow Joe on Facebook. Follow Joe on Twitter. This week's music: David Usher 'St. Lawrence River'.        

Joe Pulizzi is one of the world's top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. Content Inc. (book) is the go-to guide to building a solid business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content ― and then create a product for that audience.

Featuring Joe Pulizzi, Amazon bestselling author of Content Inc., Killing Marketing and Epic Content MarketingJoe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released May, 2021.He has founded four companies including digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

This episode of The Thrifty Marketer Podcast is a Content Marketing Masterclass with Joe Pulizzi - Author, Speaker, Podcaster & Entrepreneur.Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released in May 2021.He has founded four companies including the digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.Discussion The Foundation of a Content Marketing Strategy How can SMBs leverage content to "stand out" Major shifts in Content Marketing and how can brand align themselves to the same Joe's top 3 advice to SMBs and Marketers starting their Content Marketing journey Top Content Marketing trends that SMBs can leverage Lessons for Joe's bestseller "Content Inc." The Tilt - Joe's new venture And more.For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJFor SMB marketing tips, visit https://bit.ly/3hHaj8V Hosted on Acast. See acast.com/privacy for more information.

If your content marketing pushes seem to be missing the mark, Joe Pulizzi believes now is the best time to change your strategy. Where can you find unexpected wins? In a content world where there’s endless noise, Joe Pulizzi knows how to cut through the clutter. In this episode of Content Callout, he talks about the importance of honing in on one channel, finding your content tilt, and growing an audience. Joe Pulizzi is an Amazon best-selling author and the founder of three different companies, including the Content Marketing Institute. He received the Caldwell Lifetime Achievement Award from the Content Council. He’s launched dozens of events and hosts numerous podcasts, including This Old Marketing with Robert Rose. Outline of This Episode[2:23] Joe’s 3 strategies + tactics[5:56] How to build an audience in a recession[8:47] The less social media—the better[13:44] Joe still advocates for print—why?[16:56] Marketers: think outside the box[18:40] Where Joe sees the event space going[21:35] The Content Inc. six-step model[25:01] The uptick in marketing agency buyouts[27:56] How to follow Joe Pulizzi onlineResources & People MentionedBOOK: Killing MarketingBOOK: Content Inc.BOOK: Epic Content MarketingBOOK: The Will to DieArrow ElectronicsConnect with Joe PulizziJoe’s Personal WebsiteSign up for Joe’s NewsletterThis Old Marketing podcastThe Content Inc. podcastConnect on LinkedInFollow on TwitterConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

In this episode of the Tales from the PROS, I talk with Joe Pulizzi, a leading evangelist for content marketing, entrepreneur, speaker, Amazon bestselling author, podcaster, and storyteller. We talked about Joe's entrepreneurial journey and how he built a leading content marketing educational resource called the Content Marketing Institute. Joe has founded multiple startups. He has received the "Lifetime Achievement Award" by the Content Council in 2014. Listen to this episode. Hope you enjoy it! Don't Miss: 1. The key to creating an effective content marketing strategy - 17:00 2. What does it take to create an impactful piece of content? - 31:45 3. Joe's struggles and pinnacle moments and what aspiring entrepreneurs can learn - 42:33 Things we talk about: 1. Joe, being a global leader in content marketing, tell us your story of how you go to this stage in life. 2. I see sometimes you blog and podcast about being content-first, for all businesses our there, what does it mean to be content-first? 3. What do you consider the key fundamentals of building an effective content marketing strategy for a business? 4. Do you believe in some proven strategies and tactics in order to generate an ROI from content? 5. What does it really take to build an effective and impactful piece of content in today’s competitive age? 6. I know sometimes you talk about storytelling, which I love because I am a passionate storyteller myself. But what does great storytelling mean today in relation to content marketing? 7. Were there certain times of your life that were pinnacle moments in getting you to this stage of success and thought leadership? 8. What were some of your toughest struggles and challenges in your life or career, and how did you overcome them? 9. What is the best advice you can give to current and future business leaders? Follow Joe Pulizzi: https://www.linkedin.com/in/joepulizzi/ https://www.facebook.com/JoePulizziAuthor https://twitter.com/joepulizzi   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22 https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192  

Andi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council. What's a content council Who should be involved What to consider Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs Find more podcast episodes: https://lnkd.in/ePb7wUi Christoph's content performance book: https://lnkd.in/e3dWVd5 --- Send in a voice message: https://anchor.fm/ctrappe/message

Want to know how to create valuable, relevant and compelling content to attract and engage your audience even more on a consistent and strategic basis? In this episode, we chat with Content Marketing superstar Joe Pulizzi. Joe is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded three companies, including the Content Marketing Institute (CMI) and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states in America and His latest book is The Will to Die, his debut novel. So in this episode we've lots to chat about.

Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.He has founded three companies, including the Content Marketing Institute (CMI). In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries.In this episode, we discuss:The blurring of brands and media companies in the post-internet eraFinding “riches in niches” by identifying your audience and solving their problemsDifferent ways of monetizing an audience beyond selling more productsWhy email remains at the top of the subscriber connection hierarchyThree Quick Questions:A business book you recommend? Think and Grow Rich by Napoleon Hill (1937) and Principles by Ray Dalio (2017)Person to follow on social media or digital media? Jack Butcher @jackbutcherOne on one dinner with a living person? Billy JoelTo follow Joe on Twitter - @JoePulizziTo find out more about Joe’s current writing online or his books, visit https://www.joepulizzi.com/

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing’s weak points (again). He talks with The Content Council’s Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And he takes you back to the future with content marketing predictions for 2020. And that’s a wrap for the week ending April 24, 2020. SPONSOR Content Marketing University The all-new 2020 curriculum features six courses from Robert Rose and 50-plus hours of ancillary content from top industry leaders diving deep into the topics you care about. It’s perfect for enterprise brands and entire departments looking to hone their skills together and individual professionals wanting to advance their own practice of content marketing. Use the discount code FRIEND200 for a $200 discount on access to the courses for an entire year when you register by April 30. https://www.contentmarketinguniversity.com/ NEWS ITEM of the Week  ‘This is exposing our weak points’: Amazon changes teach publishers – again – platform dependence is risky https://digiday.com/media/this-is-exposing-our-weak-points-amazon-changes-teach-publishers-again-platform-dependence-is-risky/ INTERVIEW OF THE WEEK Jacqueline Loch is executive vice president of customer innovation for St. Joseph Communications, a content marketing agency that specializes in developing content and content strategies for businesses all over the world, including some of Canada’s most iconic and celebrated media brands. Jacquie is an expert in content strategy, media integration, SEO, and direct-to-consumer strategies and chairs the board of The Content Council. She’s a frequent speaker on branded content solutions and has created award-winning multi-platform content strategies for clients such as Dior, HBC, Coty, L’Oréal Canada, Walmart, Air Miles/LoyaltyOne, Canadian Tire, and Rogers Communications. Learn more from Jacquie: Connect with her on https://www.linkedin.com/in/jacquelineloch/ Visit https://thecontentcouncil.org/ Read her article A Time for Brands to Be Human  https://stjoseph.com/insight/time-brands-human/ CONTENT MARKETING IDEA OF THE WEEK Back to the Future? 90 Content Marketing Predictions for 2020 https://contentmarketinginstitute.com/2019/12/content-marketing-predictions-2020/  

Episode 118: Best-selling author and Content Marketing Institute founder, Joe Pulizzi shares how important goal setting is to your personal life, business, spiritual, and charitable pursuits. Guest Biography Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states. In this episode, you'll learn: Tips for goal setting -- how often you should review them, change them, and different categories. We'll talk about content marketing and the power of an email newsletter. Why periodically unplugging from devices is healthy and can help you see things in a different way. Show notes: http://www.inspiredmoney.fm/118 Find more from our guest: joepulizzi.com LinkedIn.com facebook Twitter instagram Mentioned in this episode: Content Marketing Institute Content Marketing World Conference and Expo The Orange Effect Foundation Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series) by Napoleon Hill The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone I Just Ended a 12-month Sabbatical. This Is What I Learned. Joe's blog post Video: UBM Acquires Content Marketing Institute Video: CMWorld 2015: What is Content Marketing World? Joe's books: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Joe Pulizzi The Will to Die by Joe Pulizzi Runnymede Money Tip of the Week 8 ideas for picking a financial goal for 2020. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

BIO: Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. In 2014, Joe was honored with the John Caldwell Lifetime Achievement Award from the Content Council. Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. After selling CMI in 2016, Joe spends his time with his wife and two teenage boys and actively fundraises for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy. Joe loves the color orange and the city of Cleveland, where he’s an active ambassador to the city and a long-time season ticket holder of the Cleveland Browns. Connect on LinkedIn: https://www.linkedin.com/in/joepulizzi/ Catch Up On Twitter: @JoePulizzi Visit and Donate To The: Orange Effect Foundation

In today’s episode, you’ll hear from Joe Pulizzi, an expert in content marketing. You’ll learn how content marketing can not only generate leads but become a source of revenue in its own right. Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe is the author of five books including his latest, “Killing Marketing.” His third book, “Epic Content Marketing,” was named one of five must-read business books of 2013 by Fortune magazine. A full transcript of this episode is available here: http://destinationontheleft.com/joe-pulizzi/

As Norm Normalman crawled from his bed, his memory askew, realized that it was monday and Content Council hasn't released a podcast yet. This is a first for our Host, Sobriety.

Joe Pulizzi is the founder of Content Marketing Institute which is now a UBM company. It is the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fifth book “Killing Marketing” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.   What you’ll learn about in this episode: The evolution of content marketing Focusing on your core verticals to help clients out with some part of the process that they’re terrible at How agencies can help clients build an audience of people that knows, likes, and trusts them and how that has a large impact over time Why elevating someone to the status of an expert with content marketing is a long-term process Focusing on clients that already value and have a budget for content marketing How delivering value to prospects on a long-term basis will all you to do business with them without going through an RFP How getting your audience to know, like, and trust you with content marketing will allow you to sell easily Some of the many different ways to monetize your customer list Changing the defined idea of marketing to match consumer behavior Why you can’t be everything to everybody and need to focus on a niche Why your sliver of opportunity to get started in on a niche is right now Ways to contact Joe Pulizzi: Twitter: @joepulizzi Website: www.joepulizzi.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

23rd Episode’s Show Notes John Lee Dumas, Chris Brogan, Joe Pulizzi & more share their biggest entrepreneurial failures with customers, and they’re all talking about the same mistake: “Going with what I thought is the biggest problem, instead of listening to customers”. Hello, Reach or Miss listeners. It’s has become almost traditional to have a special episode every now and then focusing on a major issue that was mentioned a lot on the show and has an impact on many entrepreneurs. Last time I chose to speak about the best advice our interviewees shared with us. Today, I would like to talk about failures with customers. During the interviews, I ask every guest to share their biggest most significant failure with customers, the one that affected their journey the most. There is one thing that popped up in most of the interviews and that is the role of that big failure leading to huge remarkable success.   I’ve chosen 5 successful guests whose failure stories are the most inspiring and helpful to you, our listeners. The biggest failures with customer The first failure story is the story of Joe Pulizzi. Being one of the first to recognize the coming change and the power of content marketing, Joe was trying to develop the first Matching Machine. Joe Pulizzi Joe Pulizzi is founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  Joe is the author of four books, including his latest, Content Inc.  His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange. Joe’s biggest failure with customers There has been so many…. The most crystal clear failure was when I first started as entrepreneur. I had the most amazing idea in the world; it was a matching service for marketers. We developed an online matching system and we would match you to agencies or freelance writers to help you with your content. We focused on that so much, and I fell so in love with the product but we were bleeding cash, and then I saw all the feedback from our marketing readership that asked us for mentoring, training, templates, and so many products and services… So, we did our pivot and built that audience, and then we started monetize that, and we launched Content Marketing World and the podcast and grew from hundred thousand dollars to more than 10 million dollars in a few years.   Douglas Burdett Douglas Burdett is founder and principal of ARTILLERY, a business-to-business marketing agency in Norfolk, Virginia, and is the host of The Marketing Book Podcast, which was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer.” Prior to starting his own firm, Douglas worked in New York City on Madison Avenue for 10 years at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas served as a U.S. Army artillery officer in Germany for three years and then earned an MBA.   Douglas’s biggest failure with a customer Five years ago, when I started my own company, I was very focused on advertising. I hire Michael Gass, a consultant that was blogging about ad agencies and new business, and he helped ad agencies look for the niche they would like to focus on and write a specific blog to that niche, separate from their agency’s web site. Michael asked me, ‘what do you think you would like to write about?’ And I wasn’t sure because until then I was doing everything; from Listerine mouthwash to Panasonic, hospitals, banks, and more, But I was fascinated by the military, I served

Most business owners know the importance of curating, creating, and sharing standout content. And yet 70% of marketers lack a consistent or integrated content strategy.   Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Plus he’s a speaker, podcaster, and the author of five books, including his latest, Killing Marketing coming out in September. If it wasn’t clear at this point: Joe is a serious content expert.   Follow along as Joe contemplates the wild ride of building a business, explains what’s wrong with marketing today, and offers his one-of-a-kind advice for revamping how you communicate with your customers.   In This Episode A way to approach new business ideas that decrease your risk Why it’s time to kill marketing as it stands today How to create a direct line of communication with your customers What makes podcasting a near-perfect medium The importance of unplugging from technology   Quotes in This Episode “[An entrepreneur] is a special type of person. You have to get used to ups and downs, more downs than ups. And you kind of struggle through it, you're patient, and hopefully everything'll work out and things take care of itself.” —Joe Pulizzi   “[Most businesses] consider [content] a business asset, but they're not focusing on the core of what that asset is. It's not the content, it's the audience. Your asset is building an audience.” —Joe Pulizzi   “People want to know why their marketing is less efficient, why CMOs keep getting turned over, why the marketing profession isn't as respected as, let's say, accounting or another field like that. It's because we can't get out of our own way right now.” —Joe Pulizzi   “Content marketing is not new, it's old. It's been around for hundreds of years.” —Joe Pulizzi   “I'm a better person—I'm a better man—without technology.” —Joe Pulizzi   Resources Connect with Joe on Twitter Find Joe’s books on joepulizzi.com Content Marketing Institute Content Marketing World Think and Grow Rich by Napoleon Hill, The Seven Habits of Highly Effective People by Steven Covey The 10X Rule by Grant Cardone

Joe Pulizzi is considered by many to be the "godfather" of content marketing. He's the founder of the Content Marketing Institute, a leading education and training organization for content marketing. CMI puts on Content Marketing World, the largest in-person content marketing event in the world. It’s the one event where you can learn and network with the best and the brightest in the content marketing industry. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  He is the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. More past and upcoming episodes of Mitch's podcast can be found at MitchJacksonPodcast.com

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Joe Pulizzi, Andrea Ames, Carlos Abler, and Vishal Khanna. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.CONTENT OFFERS We hope you enjoy this content from the Intelligent Content Conference. If you would like access to the amazing session recordings from the event, check out this offer from the Content Marketing Institute: http://contentmarketing.go2cloud.org/SHEThis year, we will be back at Content Marketing World, recording more shows and teaching people about video marketing in our podcast booth. If you would like to join us and save $100 on your registration, visit this page to register: http://contentmarketing.go2cloud.org/SHGBIOGRAPHIESJoe Pulizzi - Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.Vishal Khanna - For the majority of his 15+ year career in marketing, Vishal Khanna has been his organization’s only resource for marketing, communications and media relations. He received the 2015 Content Marketer of the Year award for his groundbreaking work in science content marketing. A former North Carolina Writers’ Fellow, he is currently the marketing and communications resource at HealthPrize Technologies, a digital patient engagement and brand loyalty platform for pharmaceutical brands.Andrea Ames - Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.Carlos Abler - Carlos Abler is Leader of Online Content Strategy for 3M Global eTransformation. Carlos leads a content marketing enablement framework called Content-2-Customer (c2c). C2C supports acceleration of content culture, focusing on champions and initiatives emerging from leadership, corporate CoEs, business service groups, divisions and vendors; activating roadmaps of content excellence cross-functionally and on a global basis. Carlos has a 30 year track record of directing and creating mixed media communications, in a wide variety of disciplines, for a diverse range of clients and purposes; including marketing, theater, entertainment, education, information design and civil society initiatives. Past clients include, Thomson Reuters, Microsoft, General Mills, AARP, Johnson&Johnson, History Channel, Smithsonian, Columbia University and Gyuto Tantric University. Awards include Webby Awards, WSIS World Summit Award, Bronze Anvil, W3 (Gold, Silver, Best in Show) and Communication Arts Interactive Annual for Information Design.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.

Joe Pulizzi Show Notes Joe Pulizzi is founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.   Joe’s the author of four books, including his latest Content Inc.  His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange. Most passionate about today I have a lot of passions, probably my family is the number one. I got two boys, 13 and 15 years old, they occupy as much of my time as possible these days. I also co-founded a foundation called the Orange Effect Foundation that basically re-raise funds for children with speech therapy needs. Most of those children are on the autism spectrum. Starting on 2018 I’ll probably not do as much as I’m doing right now at Content Marketing Institute, the company I started on 2007 and had a successful exit on June 2016. Of course I’ll always stay involved with the Content Marketing World events and in the company, but I have a new book coming out on September 17 called Killing Marketing so I’ll be going and doing speeches all over the world and I’ll probably going to spend as much time with my kids before they go out to university. Killing Marketing will be my 5th book, I’m co-writing this book with Mr. Robert Rose My co-host on our podcast “This Old Marketing” and the Chief Strategy advisor for Content Marketing Institute. Right now we are going to the final editing stages and the book will be launched in early September 2017 at the Content Marketing World event in Cleveland Ohio. The idea behind Killing Marketing is the belief that we are doing marketing wrong and we should position marketing as a true profit center. You should set up marketing in such a way to build a loyal audience over time so you can monetize that audience. Your company I’m sort of the evangelist for content marketing. I‘ve been doing this for 20 years trying to talk to small and big companies about how they can build audiences through valuable content creation in order to see some profitable behavior changes. I started in the content business on 2000, started my own company on 2007 and we just had an exit on 2016. I still work in content marketing institute. We sold it to UBM the largest events media company in the world and It’s has been a pleasure working with UBM people. Your customers  For me personally I have a couple of different audiences that I enjoy working with, my last book Content Inc. was targeted to founders, startups and small-Medium business owners. For Content Marketing Institute our core audiences are marketing executives and directors at the largest companies in the world. For Content Marketing World we will get Microsoft, Cisco, Apple and Google and large B2B business companies. This is the 7th year of Content Marketing World event. We started in 2011 hoped for 100 people and we were blessed to have 600 delegates coming to Cleveland Ohio, and this year we are going to have 4000 delegates from more than 72 countries all over the world. Joe’s best advice about approaching the customer I see things a little bit differently than most of the books and sought leaders around the entrepreneurial space. Most business have a really good idea for product or service and they structure the entire company around that product or service, and the problem is that most of the companies has to pivot and change everything. My belief is that a better way to launch your company is around a particular audience. It’s fine to have the great idea for product or service in mind, but let’s focus on the audience, on the customer’s needs what are their pain...

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Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book “Content Inc.” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.   What you’ll learn about in this episode: What agencies and clients need to do to develop a content marketing strategy that actually succeeds Why you need to focus on your email list more than people you are connected with on social media How agencies can leverage their own content better Why you need to focus on content in specific platforms over trying to be everywhere What differentiates the agencies that do content marketing extremely well Old school deliverables that still work today Why you need content marketing mission statement Why the editing process is a crucial part of content marketing The ways smart agencies get smart enough to create valuable content Things agencies can do right now to get the content marketing techniques discussed in this episode rolling Joe’s events Ways to Contact Joe Pulizzi: Twitter: @joepulizzi Website: content-inc.com Website: epiccontentmarketing.com Website: contentmarketinginstitute.com Event: www.intelligentcontentconference.com Event: www.contentmarketingworld.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Today’s contestant is Joe Pulizzi. Joe is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book Content Inc. was just released. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange. Joe’s city: Cleveland, OH Fun fact about Joe: I always wear something orange. Always. Joe’s random trivia Question: What professional baseball player hit 50 home runs and 50 doubles in the same season?  -- Albert Bell of the Cleveland Indians Joe’s Links Website: http://www.joepulizzi.com/ and http://contentmarketinginstitute.com/ Joe on Social Media LinkedIn: https://www.linkedin.com/in/joepulizzi Twitter: @JoePulizzi Special thanks to Audiobooks.com for providing the prizes for our contestants! Check them out here.  Sign up now and get your first book free!  You can cancel anytime.       Find exclusive content and play an online version of the game at Podcastgameshow.com Connect with me on Twitter and Instagram   Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book “Content Inc.” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine. In this episode, Joe and Stacy discuss the benefits of running a remote business. Some highlights include: “The writing down of your goals is the most critical thing I can give anyone. Write them down in a notebook and review them every day.” (minute 5:00) “Do whatever you need to do to hang on as long as you can.” At minute 7:00, Joe talks about why you need to be patient. Joe had an idea that he thought was going to change the world. At minute 16:00, he talks about why his idea crashed and burned and what you can learn from his mistakes. Give your employees the flexibility to live the lives they want to live. At minute 25:00, Joe talks about why having employees work from home is the only model he would ever want to use. “If you focus on the needs of the customer, they will tell you what they want to buy.” (minute 34:00) Ways to contact Joe: Book: content-inc.com Conference: www.contentmarketingworld.com Twitter: @JoePulizzi Resources: DropBox Bodyweight app *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Joe is Founder of Content Marketing Institute and Content Marketing World. He is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. He just released his newest book called Content Inc.: a business model to help entrepreneurs create a competitive advantage using content.

  Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.   Joe’s fourth book Content Inc. was just released.  His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi.   EPISODE  Content marketing is about giving value first and thinking about money second, and Joe is a true practitioner of the methodology (and he does remarkably well with it). There are plenty of companies who are creating content simply for the sake of putting stuff out there, but aren't actually creating anything of value, nor forming relationships with customers. Instead of spreading yourself thin, you’ve got to stick to one platform and grow your base and expand from there. There’s a way to give value that earns, and a way that doesn't, and that's what Joe is an expert on. We discuss awesome tips on: • Why Joe knows what content he is going to repurpose 12 months beforehand • How to find the topic that you are passionate about that also has a valuable niche • The six-step method to monetizing your earned media • The real guide to what makes a viral hit   For complete shownotes and more, please head over to www.marketingspeak.com/joepulizzi LINKS & RESOURCES MENTIONED Contentmarketinginstitute.com contentmarketingworld.com Content, Inc. Epic Content Marketing Chief Content Officer The Long Tail The Dip On Writing Don Schultz Ann Reardon The Furrow Magazine Smosh Entrepreneur on Fire CopyBlogger Moz   STEP UP YOUR MARKETING GAME! 1. Before you make goals for your external communication, look at your internal communication. How do your employees feel about your company and its goals and ideals? 2. Start a plan about how you can repurpose content in the future-how do you want the story to transition? What are other potential ways that people might enjoy consuming your content? 3. Find your sweet spot. What do you know a lot about that you love?   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Joe is Founder of Content Marketing Institute and Content Marketing World. He is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. He just released his newest book called Content Inc.: a business model to help entrepreneurs create a competitive advantage using content.

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Segment 1: Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.Segment 2: James Ontra is the CEO of Presentation Management company, Shufflrr. James calls himself a natural-born entrepreneur, beginning with his college career at the University of Houston where he published “Houston's Hottest” calendars and managed and helped found the “Velvet Elvis” pub.Segment 3: Margaret Reynolds is the Master Growth Catalyst at Breakthrough Masters Unlimited. She had a two decade career at Hallmark Cards where she quickly moved through the product development ranks to General Manager, and later became the lead strategic officer of the company.Segment 4: Dave Hicks is the Director of Facility Solutions for OpenWorks, a leading national commercial cleaning and integrated facility services franchise. Hicks has more than 10 years experience effectively managing multi-site retail maintenance for 1,250 locations.Segment 5: Caroline Thompson is a blogger for Brad's Deals who just published “Chicago Hacks: 50 Tips for Enjoying City Life on a Budget”. Sponsored by Sage and Nextiva. 

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.