Podcasts about content marketing institute cmi

Before we dive in, we're thrilled to announce that No Brainer has landed in the #6 spot on Feedspot's list of the Top 15 AI Marketing Podcasts. Thanks to everyone for your support! On to lucky Episode 13. This one's for the Content Crusaders. Generative AI continues to impact the content marketing profession at all levels. This week's episode looks at two larger dynamic trends: 1) How OpenAI's recent web crawling move and plugin marketplace speak to the value of content; and 2) Content Marketing Institute's recent state of the industry survey which reveals how marketers are or aren't adopting AI. In the first half of the show, Geoff and Greg discuss Open AI's GPTbot, a web crawler that collects public site data to train its algorithms. This move is significant for content providers, as it represents a shift in how content is valued as data, but what does it mean for marketers? Then Greg and Geoff discuss ChatGPT plugins, which offer a way for brands to integrate their content and even e-commerce platforms directly into the chatbox, enhancing the user experience and putting your brand (and its valuable content) at consumers' fingertips. Finally, Greg and Geoff talk through a recent state-of-the-industry study by the Content Marketing Institute (CMI) that highlights the growing influence of Gen AI on content marketing. The report reveals that a significant number of content marketers are using AI tools for brainstorming, keyword research, and even content creation. However, there's also a palpable concern among these professionals about AI's impact on their careers. What to Listen For 00:00:00 Start 00:03:40 What's up with OpenAI's GPTbot? 00:15:45 The good: Some brands may see GPTbot training as an opportunity 00:21:50 The bad: GPTbot steals content and kills content business models 00:30:50 The ugly: GPT further muddying internet content 00:34:00 ChatGPT plugins: Are you missing out on a key content opportunity? 00:41:45 Digging into Content Marketing Institute's 2024 Career & Salary Outlook 00:48:45 Content marketers wrestle with AI's impact 01:00:30 Brainer and No Brainer episode takeaways Visit https://nobrainerpodcast.com for complete show notes, including links to the stories and resources we discuss in this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023. For part two of my two-part research series, Lisa Beets, Research Director for the Content Marketing Institute (CMI), joins me to walk through key findings from the 2023 Manufacturing Content Marketing Research Report. The report studies where content marketers working in manufacturing invest time and budget dollars, and the outcomes they are experiencing.This year's study spans a broad range of marketing topics, from content creation and management, distribution, metrics and goals, and budget allocation.There were three particularly interesting discussions we had during the interview:Manufacturing marketers are outpacing B2B marketers in video investment in both the number of videos produced and the use of YouTube as a distribution channel.Manufacturing marketers cited web visits and social followers as the most important metrics as opposed to conversion metrics for B2B marketers; hearing this makes me ponder the final point....There were struggles cited with creating a content marketing strategy (which may be the reason for bullet #2 - relying on easy-to-grab vanity metrics over substantial conversion metrics)This report is an excellent companion to part one of my research series, where we walked through the 2023 State of Marketing to Engineers.Resources2023 CMI Manufacturing Content Marketing ReportContent Marketing InstituteLisa Beets on LinkedIn2023 State of Marketing to Engineers Research Guide, including previous research reportsConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Seja de forma impressa, seja em audiovisual, o conteúdo sempre existiu. Com a evolução da internet, porém, a criação de conteúdo, e principalmente o acesso a ele e sua velocidade de distribuição, ganharam grandes proporções. Hoje, somos bombardeados a todo momento por informações, que estão sempre a um clique de distância. Nesse cenário, qualquer um de nós podemos ser criadores de conteúdo. Mas não basta apenas criar. Para ser notado, é preciso produzir conteúdo. Com um público cada vez mais exigente, é necessário agregar valor e mostrar-se relevante aos seus olhos. Feito da forma certa, o conteúdo é um de nossos maiores aliados para atrair clientes e construir uma imagem de credibilidade para a marca. Segundo pesquisa de insights para 2022 do Content Marketing Institute (CMI), realizada com empresas B2B em 2021, 74% das marcas entrevistadas atribuem o seu sucesso ao valor do conteúdo que oferecem a seus consumidores, demonstrando, assim, a sua importância. Convidades: Arnaldo Bragion - Soluções em Conteúdo – Grupo EP Fabi Teixeira - Gerente de Produção- EPTV Carolina Monterisi, Diretora de Estratégia da Fbiz. Appcasters Lucia Faria - diretora de Comunicação da APP Brasil Chris Abila - APP Brasil Apresentação Alexandre Luppi Produção e roteiro Chris Abila e Mari Cruz Edição, montagem e publicação

 Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan. Lisa Beets, Research Director for the Content Marketing Institute (CMI), conducts seven primary research studies annually, and one of her favorite focuses in manufacturing. This is in part to her days with Penton Media focused in HVAC, but also recognizing the need for data in this unique industry. During the episode, Lisa walks me through CMI's Manufacturing Marketing report and we discuss several datapoints that jumped out to us both, such as:51% are challenged by overcoming a traditional sales and marketing mindset51% struggle with creating valuable content as opposed to sales-oriented content75% were asked to do more with the same resources in 202165% expect their 2022 content marketing budget to increase over 2021Marketers cited videos produced the best results for content marketing, with 53% citing how-to videos as the leading formatWhen it comes to organic social platforms, LinkedIn came out on top as both the most popular at 93% and best at producing results.Facebook was the top paid social platform used at 76%, though LinkedIn produced the best results beating out Facebook by 8%The top ways to measure content performance were web-centric, including 73% citing website traffic and 69% citing website engagementWe concluded that there was a close synergy between the CMI Manufacturing Marketing Report and the TREW Marketing & Global Spec State of Marketing to Engineers report, and that both are helpful for marketers to educate and advocate for content marketing with internal leadership.

Every start-up and entrepreneur faces the challenge of reaching and attracting clients. However, content marketing comes in handy when surviving and thriving in the industry without pitching the goods. Hence, developing an online content platform that draws new clients is critical to business success. First, however, it is vital to understand how to position yourself as an informational leader in your niche and create well-liked content produced by traditional media companies. Today, our guest is someone who coined the term "content marketing" way back in 2001. It has since grown to become the fastest growing industry in the internet marketing industry. Joe Pulizzi, the author of 'Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,' joins us today to share his wisdom on content creation and content marketing.Content Inc. has been a top direct marketing bestseller since September 2015. Through this book, Joe introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. In addition, this book suggests a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything.Other than being an author, Joe is a successful entrepreneur, speaker, and podcast host. Over his career, Joe has spoken at over 400 sites in 16 countries to promote content marketing. From Fortune Magazine's Leadership Summit to SXSW to NAMM to Nestle to DuPont to SAP to HP and Dell, he has given keynote talks at various high-profile events and organizations.Starting the conversation, Joe states how his two children and his desire to help people motivate him right now in his life. Joe started his career in publishing, and then he found out something called content marketing. Although Joe shifted his writings to mysteries and thrillers later, he is back as a content creator, focusing on a whole new business. In his words, these days, he is going down the rabbit hole. In 2007, Joe left a six-figure job as an executive to start his own business. He has founded several companies, including the Content Marketing Institute (CMI). It is the top content marketing educational resource for enterprise brands, which Inc. magazine named the fastest growing business media company in 2014 and 2015. Moreover, Joe is the founder of The Tilt, an email newsletter. Through this, he aims to assist lonely content creators in turning their business into a content empire. The Content Council named Joe as the winner of the 2014 John Caldwell Lifetime Achievement Award. In addition, fortune Magazine named Joe's third book, Epic Content Marketing, one of the "Five Must Read Business Books of the Year" in 2013. Killing Marketing, his most recent book, was released in September of this year. ResourcesConnect with JoeLinkedIn: linkedin.com/in/joepulizzi/Twitter: twitter.com/JoePulizziInstagram: instagram.com/joepulizzi/Mentioned in the podcastContent Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses: goodreads.com/book/show/26222932-content-inc?from_search=true&from_srp=true&qid=0nro1aQ24E&rank=1MrBeast YouTube Channel: youtube.com/c/MrBeast6000

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, and one of the world's top content marketing authorities. He is the founder of multiple startups, including the Content Marketing Institute (CMI) and digital content news site The Tilt. He is the Amazon bestselling author of Content Inc., Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.Listen in as they discuss:How Joe became passionate about marketingBeing consistent with content production for a pacific nicheFinding your audience and starting where they are atChoosing a social media niche and pursuing what you are good atThe worst advice seen or heard given in content marketingFinding that area of content differentiationHow frequently you should email your listAnd, more!TIP OF THE WEEKMark:  My tip of the week is going to change your life, which is joepulizzi.com. Check out Joe's newsletter, the books. Every aspect of marketing, he has you covered.Scott: Sometimes we just need a quick resource to go and check things out whether it's a quote of the day or site of the day, check out this website called The Reference's Desk (refdesk.com). What's cool is they have a site of the day, like a fun fact, thought of the day, a book of the month. Joe: The book that I used as an entrepreneur, that helped me through all sorts of issues was Think and Grow Rich by Napoleon Hill. The big lesson in that is writing down your goals and reviewing those goals on a regular basis. That's my secret that's not a secret to success in entrepreneurship: I write down my goals, I have 5 or 6 main goals for every year that I look at and review them every day. And when you review them in the morning, you do different things based on those goals. This new book, I was surprised because I had low expectations on this book, it's Greenlights by Mathew McConaughey. I really thought it's not a good book, but I read it, he wrote down his goals on a regular basis and review them. Great lessons and I learned a lot about myself reading that book. The real focus on that is goal setting and goal reading.WANT TO LISTEN MORE?Did you like this episode? If so, tune into another one of our exciting episodes with special guest Jeremy Greenberg as we discuss the most important key factor to customer diplomacy.Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

“The content tilt is that area of little to no competition on the web that actually gives you a chance to break through the noise and be relevant. It's what makes you so different that your audience notices you and rewards you with its attention.” – Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, and fellow podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, and The Tilt – an email newsletter, delivered twice per week, dedicated to helping the lonely content creator turn their business into a content empire. Joe is famous for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the renowned Content Marketing World event. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine – and his newest book, Killing Marketing was published in September 2017. His fourth book, Content Inc., has been a top direct marketing best-seller since September of 2015, and he has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Tune in to this captivating conversation between Joe Pulizzi and host Gair Maxwell, as they dive into everything from NFTs, the Facebook Metaverse, and how discovering your “content tilt” is the best way to build a solid, long-lasting business positioned for today's content-driven world.

There is a proven way to build a sellable content-based business. And it takes just 7 steps of consistent work.  In this episode, Joe Pulizzi, founder of the Content Marketing Institute (CMI), walks us through the breakthrough ideas behind his most popular book, Content, Inc.

How to set your goals is probably one of the most asked questions of any age group. As simple as it may sound, getting your goals straight can also seem intimidating since it talks about the future.  And while there are a lot of contemporary tips about goal setting, Joe Pulizzi, entrepreneur, speaker, author, podcaster, and founder of multiple startups including the Content Marketing Institute (CMI) has a basic yet profound approach.  According to Joe, having your goals in black and white writing does the job. When something is written down, it's one step closer to making it a reality. And for Joe at least, it is already a done action. Episode 11 brings light to the following lessons: Time management and prioritization are essential to achieving your goals Record your goal, repeat it to yourself, and remove barriers to help you achieve it. Have an exit strategy for all of life's essentials Choose to be around people who support your goals. Follow BossMove on socials: https://linktr.ee/bossMoveSeries

Joe Pulizzi is one of the world's top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. He is the author of multiple books including his latest Content Inc.

Joe Pulizzi is one of the world's top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. Content Inc. (book) is the go-to guide to building a solid business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content ― and then create a product for that audience.

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He's the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands. Before it was popular, Joe began using the term “content marketing” back in 2001, now the fastest-growing internet marketing industry. He is considered the Godfather of Content Marketing. Joe is currently spending his time at the Orange Effect Foundation (OEF), which delivers funds to children and families for speech therapy services and technology. OEF delivers grants to hundreds of children in 25 states. His book, Content, Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money) is now available in a completed updated and Expanded Second Edition. It is the Number One New Release in Marketing for Small Business on Amazon. His latest venture is The Tilt, an email newsletter, delivered twice per week, dedicated to helping the lonely content creator turn their business into a content empire.

According to the Content Marketing Institute (CMI), 32% of marketers think their content creation workflow is fair or poor. Research from Zazzle Media supports this. It reveals that 60% of people find it hard to produce content consistently. In this episode, we're talking about the definition of content marketing, if it actually works, common myths about content marketing, the strategies involved in content marketing, tools to improve your content marketing strategy, and how to repurpose your content effectively. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/morecoffeelessdrama/support

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. There are few people that can claim that they have shaped a global business trend in a meaningful way. https://www.linkedin.com/in/robrose/ (Robert Rose) has been an advocate for content marketing before it had a name and ultimately became one of the key influencers in driving a fundamental mindset shift as a co-founder of the Content Marketing Institute. I caught up with him in this episode to talk about the ugly truth of sales and marketing alignment, the topics that should be discussed in joint meetings, and why it's time to get serious about sales enablement technology. Here are some of the resources referenced in this episode. Content Marketing Institute (CMI) - https://contentmarketinginstitute.com/ (https://contentmarketinginstitute.com/) The Content Advisory - https://contentadvisory.net/ (https://contentadvisory.net/) Free Content-Enabled Sales training -https://my.captivate.fm/thestateofenablement.com/content ( thestateofenablement.com/content) Connect with Robert Rose on LinkedIn: https://www.linkedin.com/in/robrose/ (https://www.linkedin.com/in/robrose/) ... or on Twitter: https://twitter.com/Robert_Rose (https://twitter.com/Robert_Rose) Connect with Felix Krueger online:https://www.linkedin.com/in/hfkrueger/ ( https://www.linkedin.com/in/hfkrueger/) Where to find The State of Sales Enablement: Website (subscriber exclusives can be found here) -http://thestateofsalesenablement.com/ ( http://thestateofsalesenablement.com/) LinkedIn -https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ ( https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/) Apple Podcasts -https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 ( https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853) Spotify -https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g ( https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g) Cheers, Felix

Want to know how to create valuable, relevant and compelling content to attract and engage your audience even more on a consistent and strategic basis? In this episode, we chat with Content Marketing superstar Joe Pulizzi. Joe is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded three companies, including the Content Marketing Institute (CMI) and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states in America and His latest book is The Will to Die, his debut novel. So in this episode we've lots to chat about.

Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.He has founded three companies, including the Content Marketing Institute (CMI). In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries.In this episode, we discuss:The blurring of brands and media companies in the post-internet eraFinding “riches in niches” by identifying your audience and solving their problemsDifferent ways of monetizing an audience beyond selling more productsWhy email remains at the top of the subscriber connection hierarchyThree Quick Questions:A business book you recommend? Think and Grow Rich by Napoleon Hill (1937) and Principles by Ray Dalio (2017)Person to follow on social media or digital media? Jack Butcher @jackbutcherOne on one dinner with a living person? Billy JoelTo follow Joe on Twitter - @JoePulizziTo find out more about Joe’s current writing online or his books, visit https://www.joepulizzi.com/

Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has seen many marketing events cancelled, postponed or gone virtual due to COVID-19. And Content Marketing World, the largest event for content marketers held in person each fall is going 100% virtual as well.  My guest on this episode of the Modern Marketing Engine is Cathy McPhillips, VP of Marketing at the Content Marketing Institute (CMI), the organizer of Content Marketing World, which is one of my favorite marketing events (I have never missed one since its inception), by the way.  Cathy oversees all marketing efforts for CMI, their events, their Chief Content Officer magazine (now digital only), their research, CMI University and all other CMI properties and happenings. Her goal is to grow the CMI community and audience online and offline. Pre-CMI, Cathy has 20+ years experience in marketing, including agency life, B2C, national restaurant and nonprofit marketing, and her own marketing consulting business. She’s currently also a board member for The Orange Effect Foundation. Listen to my conversation with Cathy to learn about the exciting plans for this year’s Content Marketing World virtual event. Content Marketing World’s 10th Anniversary Content Marketing World is CMI’s flagship event and although many marketers like me were looking forward to attending the 10th anniversary event live and in person, we all understand the need for this year’s event to go virtual. However, this won’t be your typical online event. Cathy explains how the CMI team didn’t design a virtual version of the annual in-person Content Marketing World, because mimicking the live event is not feasible. Instead they are focusing on the tracks that make sense for virtual delivery and the speakers who embrace virtual speaking. This year’s theme is “Break the Rules.” As marketers we all have documented content strategies, such as frameworks, templates and calendars that we are following -- which are great of course. But, the CMI team asks, what if we step out of the comfort zone, be creative and break the rules to do something new? If we want to differentiate ourselves and our organizations, we must break the rules. That’s what the speakers at Content Marketing World will be talking about, bringing some great case studies. In fact, I have the privilege of delivering a session on Account Based Podcasting (ABP), a term I use for using podcast content for lead generation at target accounts. So, what’s different about this year’s event? Cathy says the CMI team wanted to create an epic experience for attendees but also avoid Zoom fatigue and the heavy load that comes from working from home and juggling a million things. So they reached out to their loyal community and asked them what they wanted for this virtual edition of Content Marketing World. Additionally, the CMI team studied hundreds of virtual events to see what they liked and disliked, not only in marketing but also in other industries to avoid limiting their creative thinking. Here’s a quick overview of what they came up with and what you can expect from the 10th Content Marketing World. Community activities before the event and sneak peeks of some talks to warm up the attendees.  Extra sessions in November and December to follow up on what will be taught during the event in October. Access to speakers to ask questions. Online discussions within small groups before and after sessions. Events spread across several days. Workshops and forums available as video on demand. Main conference over four days - October 13 to 16, 2020 Live keynotes. Virtual happy hours and entertainment. Cathy says they have also created a strategy for attendees and sponsors to connect virtually. Registrants will answer a few questions about their company and their needs, and then will be matched with exhibitors who match their interests in the “Solutions Hub.”  “I want attendees to know which sessions to attend and which sponsors to visit, craving time with sponsors,” Cathy says. The goal of the Content Marketing World team is that attendees leave with the ability to create epic content experiences for their customers and stakeholders. Speaking from personal experience, CMW has achieved this goal for nine consecutive years. I’m confident they’ll do it again in 2020.  Don’t miss this episode to learn more about the most epic event for content marketers and why you must attend. Hope to see you there! You can save $100 when you register with the code: BORGES100 Featured on This Episode Connect with Cathy on LinkedIn Follow Cathy on Twitter: @cmcphillips CMI’s website Content Marketing World   Outline of This Episode [2:10]  About the Content Marketing Institute [4:21]  Content Marketing World’s 10th Anniversary [11:30] Why this is NOT the virtual version of CMW [20:40] What CMI learned from studying other virtual events   Resources & People Mentioned The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine on your app of choice

This weeks episode is sponsored by Microsoft.On this weeks episode, I sit down with the Godfather of Content Marketing himself, Joe Pulizzi. Joe is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World.During this episode, we discuss Joe's journey of starting his business, the steps he took to sell his company for millions, what his best investments were to grow his company more quickly, and what every Entrepreneur needs to know to build a loyal audience.

Episode 118: Best-selling author and Content Marketing Institute founder, Joe Pulizzi shares how important goal setting is to your personal life, business, spiritual, and charitable pursuits. Guest Biography Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states. In this episode, you'll learn: Tips for goal setting -- how often you should review them, change them, and different categories. We'll talk about content marketing and the power of an email newsletter. Why periodically unplugging from devices is healthy and can help you see things in a different way. Show notes: http://www.inspiredmoney.fm/118 Find more from our guest: joepulizzi.com LinkedIn.com facebook Twitter instagram Mentioned in this episode: Content Marketing Institute Content Marketing World Conference and Expo The Orange Effect Foundation Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series) by Napoleon Hill The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone I Just Ended a 12-month Sabbatical. This Is What I Learned. Joe's blog post Video: UBM Acquires Content Marketing Institute Video: CMWorld 2015: What is Content Marketing World? Joe's books: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Joe Pulizzi The Will to Die by Joe Pulizzi Runnymede Money Tip of the Week 8 ideas for picking a financial goal for 2020. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

Content marketing isn’t only blogs, Webinars, guides, and podcasts. All content is meant to convert prospects and attract continued interest from existing customers. It costs more to convert new customers than to retain existing ones. While inbound marketing remains popular, how are you providing value to current customers? Today’s guest is Leah DeKrey, customer marketing lead at CoSchedule. Customer marketing helps existing customers accomplish the dream they were sold by finding continuous value within products and services. Beyond knowing the features and functions, they can achieve outcomes. Provide value through content marketing for every customer experience—from beginning to end. Some of the highlights of the show include: What is customer marketing? Helping existing customers quickly find the most value in your company’s products and services to be successful Sales Funnel: Traditional method neglects marketing process to retain current customers; multi-step process retains customers to turn them into advocates Where does customer marketing fit in the sales scheme? Difference between ‘support’ vs. ‘help’ documentation Funnel from Top-down: Customer marketing coincides with inbound marketing to bring in and nurture prospects via marketing automation to become customers Customer marketing content can include workbook guides and video tutorials/courses on how to be a successful CoSchedule user Delivering Customer Marketing: Email and marketing automation require creative and strategic options; Facebook ads produce mixed results Let Your Voices be Heard: Be the voice of the market for the marketing team and the voice of the customer to the marketing team Links: CoSchedule’s Customer Marketing Examples This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule [AMP 144] Content Marketing Institute (CMI)

BIO: Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. In 2014, Joe was honored with the John Caldwell Lifetime Achievement Award from the Content Council. Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. After selling CMI in 2016, Joe spends his time with his wife and two teenage boys and actively fundraises for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy. Joe loves the color orange and the city of Cleveland, where he’s an active ambassador to the city and a long-time season ticket holder of the Cleveland Browns. Connect on LinkedIn: https://www.linkedin.com/in/joepulizzi/ Catch Up On Twitter: @JoePulizzi Visit and Donate To The: Orange Effect Foundation

Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Show  Notes: Content Marketing Content marketing is creating sharing relevant information online with your target market. Engaging your audience with blog posts, videos, podcast, social media, etc is much more than just sharing content. This kind of marketing needs to be undergirded with a solid strategy for it to be effective. Only when your goals are clearly defined and initiatives taken for execution can the results be favourable. Build a Fanbase Let's forget about the ‘build it and they will come' philosophy. The first thing to consider is to build a fanbase around those who care about your messaging. Think about it from an entrepreneurial standpoint and become indispensable to that fanbase. Eventually you will be able to monetize by selling products and services because you now have persons who know, like and trust you. You can build your entire business model off the back of an audience that cares about what you have to say. In this episode of The Entrepreneurial You, Joe shares his expertise on developing an effective content marketing strategy. TOP TIP: Find the content tilt - that area on the web where there is little to no competition where you have the chance of being the leading expert and consistently deliver. ---- Connect with Joe Pulizzi: Website Twitter Instagram LinkedIn Book your spot for Leadercast Kingston 2019 - 20% OFF Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter  

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP and Dell. You can hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”. If you ever meet him in person, he'll be wearing orange. Follow Joe on Twitter @JoePulizzi. He can also be found on LinkedIn and www.joepulizzi.com.   You'll Learn: Joe's entrepreneurial path that led him to found Content Marketing Institute. Just how close Joe came to packing it in. How Content Marketing World became the largest conference of it's kind in the world. Why Joe thinks CMO's need to “kill” marketing as they know it. Joe's commitment to diversity in the Content Marketing World conference.   3 Key Points: Facebook is a media company Diversity matters. CMO's need to “kill” their existing marketing org structure and adopt a new model.   Resources Mention: Killing Marketing by Joe Pulizzi and Robert Rose   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest g

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is Joe Pulizzi, founder of the Content Marketing Institute, author of the new book Content Inc., and lover of the color orange. In the midst of hosting Content Marketing World, where he’s launching a new book and a documentary, Joe took a few moments to be “On Brand.” About Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe’s last book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His new book, Content Inc., will be released in September 2015. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.” If you ever meet him in person, he’ll be wearing orange. As We Wrap … Before we go, I want to flip the microphone around to our listeners …Recently our friend and past guest of the show Marc Hershon gave us a shout on Twitter as he was traveling in the Far East. Safe travels, Marc! Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet!

In today's podcast we are joined by Robert Rose, who is Chief Strategy Officer for the Content Marketing Institute (CMI).Robert started in marketing 25 years ago and was introduced to ... See acast.com/privacy for privacy and opt-out information.

Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marketing Institute (CMI). However, marketers are still ‘learning the ropes’ when it comes to content marketing, with just under a third of respondents claiming their content efforts are effective. In this interview with Joe Pulizzi (pictured), founder of Content Marketing Institute, he extrapolates on the findings of the report, and what they mean for the Australian content marketing industry.

Joe Pulizzi  is the founder of the Content Marketing Institute (CMI), the leading content marketing resource for enterprise brands.  They were recognized as the fastest growing business media company by Inc. magazine in 2013 and grew to over $3 million a year. Watch Full Video Interview Here>> http://www.inspiredinsider.com/joe-pulizzi-contentmarketinginstitute-interview/ The Content Marketing Institute has offered consulting to enterprise brands such as AT&T, Petco, LinkedIn, and many others. They founded the annual event called the Content Marketing World and this year Kevin Spacey is the keynote and past events had over 1700 attendees. Joe has delivered keynote speeches for organizations including Dell, SXSW, HP , and many more.