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To follow the career of RJ Talyor is to understand why Indianapolis is MarTech's capital. With early chapters at ExactTarget and Salesforce, to founding two companies in Geofeedia and Pattern89. Now Vice-President of Product Marketing for Shutterstock, after the company acquired Pattern89, RJ empowers marketers through the use of artificial intelligence.In this episode, RJ talks about the history and future of marketing, the ups and downs of starting two companies, and how DE&I influenced Pattern89's core value of “building a company representative of the country”.
Social media surveillance by police departments like the Los Angeles Police Department (LAPD) is growing steadily. In a poll conducted by the International Association of Police in 2017 70% of responding police departments said they were actively using social media to conduct surveillance and for operational awareness. In January of 2020 the Brennan Center for Justice filed open records requests with four police agencies seeking records related to how the agencies use social media. In today's show we sit down with Rachel Levinson-Waldman to discuss the Brennan Center's findings specifically as they pertain to the LAPD. The LAPD uses advanced software platforms to connect the general surveillance data they collect including license plate and street stop data with the social media data the private companies collect from the various platforms. The LAPD uses platforms like Geofeedia, Media Sonor, and Palantir to greatly expand the power of their surveillance capabilities. These platforms can build dossiers on individuals and go as far as identifying communities they live in frequent socially. This is where police department like the LAPD take seemingly small independent bit of data their surveillance programs scoop up, connect them to outside sources, and create a more 360 degree view of an individual's life. According to Levinson-Waldman the LAPD can connect their data they collect to other government sources like the DMV records all in an effort to boost their insight in to the lives of average people across Los Angeles. Of course the LAPD doesn't currently have in place sophisticated guidelines that limit the discretion of officers and the potential abuse of these sophisticated surveillance platforms. Levinson-Waldman was able through their efforts to obtain a social media guide from the LAPD and the guide in fact encouraged average officers to use social media for situational awareness and surveillance and details how there is no restrictions and oversight.
This podcast interview focuses on product innovation that has the power to change the way that marketers create. My guest is R.J. Talyor, CEO and Founder of Pattern89R.J. has been a B2B software entrepreneur for well over 15 years. He fulfilled various roles ranging from strategist, director Product Marketing and VP of Mobile Products at ExactTarget, became VP of Messaging Products at Salesforce, and served as the VP of Product Management at Geofeedia. He’s recognized as one of the Indianapolis business Journal’s 40 Under 40.In 2016 he founded Pattern89. With this company he’s on a mission is to inspire creativity – and to build something that will change marketing forever. Their strong believe is that AI will make brands, agencies, and marketers more creative, and more human in an increasingly automated world.This inspired me, and hence I invited R.J. to my podcast. We explore what’s broken in marketing – especially on the creative side. We discuss how marketing is becoming more and more metrics driven, while we still make creative decisions based on gut-feel (often by the highest paid person in the room). We also dig into what it takes to build a remarkable software business – creating software that’s extremely sticky – software that people want to use.Here are some of his quotes:Marketers spend a ton of time on audience development, on reach, on frequency. Everyone talks about journeys, but they don't talk about creative.What I saw was that there's a better way to create what images or videos or copy that you see, and machine learning provides marketers with tools to allow them to do that, like never before. So, the big problem is how do we get more efficient at the creative process, without asking marketers to act more like machines?What they want to do is understand if their idea is going to work or not. And so marketers are kind of trained themselves into machines to try to compute that when we should say: “Hey, no, no human marketer, go create something else. You're the creator, you're the idea person, you're the idea. Machine machines can come up with ideas, let the machines simulator validate what's gonna work, and you human, you do what humans can do best.”During this interview, you will learn four things:That very often stickiness of your applications increase not by building a better User Interface to perform a task, but by making it magically happenHow you can help your customers make a difference is by avoiding the ‘highest paid person in the room’ to feel inclined to make a decisionWhy your future success and momentum can be hidden in killing your darlings i.e., get rid of those things you’re just hooked to.How Data-Coop across your customers can shift from a nice to have into your primary selling pointFor more information about the guest from this week:R.J. TalyorWebsite Pattern89 See acast.com/privacy for privacy and opt-out information.
Tim Compton, SVP of Finance at ActiveCampaign I chat with Tim about: His career journey from EY to the transition into tech including stints at Google, Groupon and Geofeedia, before taking on his current role at ActiveCampaign. What ActiveCampaign does and what it's all about. Comparing ActiveCampaign's hyper-growth to Groupon and what it means for the finance function. For context, ActiveCampaign crossed some impressive milestones. At the start of 2020, the company raised a $100M round from Susquehanna Growth Partners. The company has passed the $100M ARR milestone and has over 100k total customers. Tim joined the company when it was 75 employees and $17M in ARR back in 2016. Tim was part of the early days of growth at Groupon to IPO in 2011. The unique challenges and opportunities of serving the SMB segment of the market compared to enterprise, including the considerations you should take into account when deciding if the company should move upmarket. The biggest misconception about the finance function within growth-stage software companies like ActiveCampaign. This episode is sponsored by Vena Solutions. Vena is the complete planning platform loved by finance and trusted by business. The Vena Growth engine combines the tool you already know—Excel—with the technology and experts you need to power your plan to grow. Learn more at www.venasolutions.com/backbone. --- Send in a voice message: https://anchor.fm/backbone/message
The ACLU announced Tuesday that Facebook, Twitter, and Instagram gave Chicago-based company Geofeedia access to user information that helped law enforcement agencies monitor and target activists of colour. https://splinternews.com/how-facebook-instagram-and-twitter-helped-police-targ-1793862731 Subscribe to more videos:https://www.youtube.com/c/PoliceBrutalityWorldwide Check out my Fiverr link: https://www.fiverr.com/kingemjay?up_rollout=true My blog: https://policebrutalityworldwide.blogspot.com/ My Website: https://www.policebrutalityworldwide.com/ Check this Surf roam link: https://surfroam.com?tap_a=22019-573852&tap_s=492427-1313ee My paypal link: www.paypal.me/kingemjayconsulting Other links: http://wu-world.com/profile/DJEMJAY http://raphead.com/profile/DJEMJAY Mining site: https://cryptouniverse.io/en/r/EQGGJZEO https://blackjunction.com/?ref=KINGEMJAY https://blackjunction.tv/@KINGEMJAY Get CryptoBrowser:https://get.cryptobrowser.site/7009526 Booster Miner: https://boostminer.io/180551 Mining site: https://btcfast.co/36765 Mining site: https://wssavior.com/?ref=KINGEMJAY My podcast: https://anchor.fm/king-emjay PI Network: https://minepi.com/KingEmjay3355 https://www.karatbars.com/?s=kingemjay https://www.karatbars.com/shop/?s=kingemjay https://www.karatbars.com/landing/?s=kingemjay https://lp1.kb-universe.com/?referer=kingemjay . https://www.dualmine.com/?ref=88302 . . . . . . . #mediapolicing #markzuckerberg Feel supa dupa free to contact me at my email: kingemjay3355@gmail.com Stay melanin
¿Sabias que más del 70% de los usuarios comparten con una alta frecuencia su localización en las redes sociales? A lo largo de estos años hemos focalizado las segmentaciones en palabras claves y hashtags, pero los datos más actuales (según Geofeedia) nos dicen que el 74% de las actualizaciones que llevan marcada una localización no usan hashtags ni palabras clave relacionadas, por lo que usar los datos de localización es una de las claves para que las acciones de Social Media sean más efectivas.
¿Sabias que más del 70% de los usuarios comparten con una alta frecuencia su localización en las redes sociales? A lo largo de estos años hemos focalizado las segmentaciones en palabras claves y hashtags, pero los datos más actuales (según Geofeedia) nos dicen que el 74% de las actualizaciones que llevan marcada una localización no usan hashtags ni palabras clave relacionadas, por lo que usar los datos de localización es una de las claves para que las acciones de Social Media sean más efectivas.
Courtney R. Snowden (@DMGEOSnowden) is Deputy Mayor for Greater Economic Opportunity for the District of Columbia. A sixth-generation Washingtonian born at Howard University Hospital, Courtney was raised in the Shepherd Park neighborhood of Ward 4, and now lives east of the river (EOTR) in Ward 7 with her young son, Malik. The Washington Post has recognized Courtney for her “keen understanding of the need to connect neighborhoods if the city is to thrive. She understands policy, is adept at building coalitions and is both smart and passionate about education reform.” Courtney is a graduate of DC Public Schools and received her B.A. in Political Science in 2000 from Beloit College. After graduating, Courtney returned home to the District to join the legislative staff of Congresswoman Tammy Baldwin (D-WI) on Capitol Hill. Courtney has devoted her life to making Washington, DC, a better place for all its residents, corner to corner. She has a record of coalition building and bringing people from different backgrounds together from across the city. As a principal at The Raben Group, a premiere progressive government relations firm, she advises the firm's clients on a variety of public policy issues through direct lobbying, strategic planning, and coalition building. Her diverse client portfolio includes Google, the Committee for Education Funding, the National Urban League, and Graham Holdings. An active leader in the city's LGBT and African-American communities and a staunch public education advocate, Courtney served as the first female board chair of DC Black Pride in 2008, and was an active member of the DC GLBT Advisory Committee. In this episode, we discussed: how the City of Washington has changed over time and DC Mayor Muriel Bowser's economic development vision going forward. how the Mayor's office is working with educators to prepare students who live in the District for careers in Science, Technology, Engineering and Math (STEM). efforts in the District to promote diversity and inclusion in the City's growing start-up sector. Resources: DC.gov - Office of the Deputy Mayor for Greater Economic Opportunity Americanah by Chimamanda Ngozi Adichie On Beauty by Zadie Smith NEWS ROUNDUP The FCC has fined Comcast $2.3 million--the largest ever civil penalty on a cable operator for a practice called “negative option billing” where customers were charged for equipment and services they never requested. Comcast's response to the fine? Sorry--we didn't do anything wrong--it's just that we had some isolated incidents where our customer service representatives were just kind of confusing. Richard Gonzalez has the story for NPR. ---- The nonprofit Center for Election Innovation and Research is crediting Facebook for registering thousands of new voters nationwide. Just in California, the 17-word reminder led to over 123,000 new voter registrations on the first day alone. While Facebook was unable to provide demographic data about the new registrations, Facebook's users are generally seen as leaning female, young and Democratic. Niraj Chokshi has the story in The New York Times. ---- The American Civil Liberties Union, Center for Media Justice and Color of Change reported last week that Facebook, Instagram and Twitter provided data access to a company called Geofeedia--a company sells a product that monitors social media activity, and which has been marketed to law enforcement officials looking for intel on protesters. The advocacy groups obtained emails of Geofeedia corresponding with law enforcement about the success the company has had monitoring recent protests in Ferguson and elsewhere. Facebook and Instagram have cut off Geofeedia's access to its main public feeds. Twitter hasn't cut off access, but the ACLU's press release notes the social media network has taken steps to rein in Geofeedia. ---- Finally, it looks like billionaire investor Peter Thiel has alienated himself from a major diversity and inclusion partner after he donated $1.25 million to Donald Trump, days after Trump was caught on tape making lewd comments about sexually assaulting women. Project Include co-Founder Ellen Pao, a leader in the tech diversity debate in Silicon Valley, wrote in a Medium post that she was cutting ties with the incubator Peter Thiel Founded--Y Combinator, saying Project Include and Y Combinator's values are no longer aligned given Thiel's continued affiliation with Y Combinator.
In our 134th episode of the Steptoe Cyberlaw Podcast, Stewart Baker, Maury Shenk, and Michael Vatis discuss:The Geofeedia flap over police access to public posts, UK ICO releases best practices for privacy notices, Banking security, Akamai confirms exploitation of IoT for mass hacking (along with mass DDOS), China’s internet child protection proposals stir unease, DOJ seeks rehearing in Microsoft Ireland case, and Russia announces attempt to break Western end to end encryption. Our interview is with outgoing Assistant Attorney General for National Security John Carlin. The views expressed in this podcast are those of the speakers and do not reflect the opinions of the firm.
Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market. The post A little comfort by the side of the road appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.
UNTETHER.tv - Mobile strategy and tactics (audio) | Pervasive Computing | Internet of things
Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market.
UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market.
Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market.
Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy. The post Coming into Los Angeles appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.
Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy.
UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy.
UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Welcome to episode #258. On the show: A fleet of starship...delivery robots; LISNR raises $$; Amazon kills product dead; MediaSignage geotargeting moving vehicles; Rodilla gives away lunch; Facebook let's brands know who's nearby; Walgreens marries rewards and Apple Pay; Apple testing new indoor survey app; Google puts DoubleClick on billboards; SweetIQ collects some bucks; What3Words inside of ESRI. Our resource of the week is the GeoFeedia case study on Sports World Chicago.
Welcome to episode #258. On the show: A fleet of starship...delivery robots; LISNR raises $$; Amazon kills product dead; MediaSignage geotargeting moving vehicles; Rodilla gives away lunch; Facebook let's brands know who's nearby; Walgreens marries rewards and Apple Pay; Apple testing new indoor survey app; Google puts DoubleClick on billboards; SweetIQ collects some bucks; What3Words inside of ESRI. Our resource of the week is the GeoFeedia case study on Sports World Chicago.
I get that people want and that a real change needs to happen in the City of Ferguson, Missouri, but shooting two police officers will do nothing to allow change to happen. In fact...it may make matters worse. There are many people who look at what has happened in Ferguson since Michael Brown was shot and believe that much of the violence, desruction and rioting was nothing more than an excuse to act in a lawless manner and take advantage of an opportunity. Then the 2 Department of Justice reports came out and many people thought, "Hold on...there was a corrupt judiciary, a corrupt town and a corrupt police command." Moderate conservatives started to recognize that real change was needed and a community truly did need healing. The 2 officers are shot without justification...so much for getting support. I know people that have said, "The community deserves what they get."I won't use some of the other words that were used, but to say empathy has been lost would be an understatement! Now we wait for an investigation to end and arrests to be made...and we wait. Hopefully the investigators have access to Geofeedia to grab as much infomation that is available as possible.
Today's episode is brough to you by our friends at Geofeedia... Jonathan Cole Lucas is the young man that had an idea for an app and has seen that idea turn into reality launching the geo-based platform Burn Book.Burn Book is based on anonymity and is gaining popularity with late teens and early 20 somethings. With the new popularity, also comes problems that only get amplified becasue of the anonymous appeal to a younger crowd. Jonathan has a different idea for anonymity, "It can be something beautiful." and he isn't wrong. He sees a different kind of anonymous app and is trying to keep Burn Book fun without the problems associated to many of the other anonymous based platforms. He even shut the app down for a time being to work out some of the issues that he didn't like developing in the system. You get the idea Jonathan is interested in providing a safe environment while at the same time protecting the 1st as much as he can to balance both. http://tech.co/burnbook-anonymous-app-have-conscience-2015-01 As I've said about many platforms...you can't always blame the platform, sometimes you blame the people becuase some people don't know how to act:http://www.10news.com/news/mother-fears-burnbook-app-could-cause-tragedy-03042015 Jonathan on Twitter: https://twitter.com/therealjonlucasBurnbook on Twitter: https://twitter.com/burnbookapp Website: http://www.burnbookapp.com/TOS: http://www.burnbookapp.com/terms-of-serivce-homies/ For LE: http://www.burnbookapp.com/legal/
UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things