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What if your mobile app could detect bugs, fix UI inconsistencies, and spot user frustration before a user ever reports it? In today's episode, recorded live at IGEL Now & Next, I sit down with Kenny Johnston, Chief Product Officer at Instabug, to explore how AI is reshaping the way developers build, test, and maintain mobile apps. Instabug is taking mobile observability to an entirely new level by developing what Kenny describes as “zero maintenance apps.” Powered by on-device AI models, their platform can now detect subtle UX breakdowns, visual design flaws, and even frustration signals that wouldn't normally trigger crash reports. Whether it's an unresponsive button, a layout shift, or a broken navigation path, Instabug flags the issue, often before a user ever notices. Kenny shares how Instabug's approach to AI is helping development teams move faster and smarter, particularly in high-stakes environments like retail and e-commerce where performance peaks during events like Black Friday or Valentine's Day. Through real-time crash reporting, automated UI analysis, and deep session insights, developers can spot and solve problems that would otherwise get lost in a backlog or surface in app store reviews. We also explore the unique pressures of mobile development. With no quick rollbacks and high user expectations, developers need tools tailored to the realities of app store approvals, device fragmentation, and version-specific bugs. Instabug's platform brings together observability, feedback, and issue reproduction in a way that simplifies the mobile stack and accelerates release cycles. Kenny draws on his experience at GitLab to reflect on the need to consolidate tools and workflows in mobile development. He offers valuable insights for product leaders and mobile engineers on how to navigate change, evolve their approach, and stay curious in the face of constant technical demands. So how can your team shift from reactive debugging to proactive experience design? And are you really seeing all the issues your users encounter or just the ones they report? It's time to find out.
Alex Kracov is the CEO and Co-Founder at Dock, and the former VP of Marketing at Lattice. Alex joined Lattice as the first marketer and third employee, and he helped to grow the business from seed to 1850+ customers. Prior to Lattice, Alex was a consultant at Blue State Digital — the team that elected President Obama and orchestrated projects at Google. Since leaving Lattice in 2021, Alex co-founded Dock, a B2B platform that has streamlined the customer buying experience for clients like Loom, Origin, and Instabug. In today's episode, we discuss: The 2023 SaaS marketing playbook How to start your early-stage B2B marketing How to prioritize resources across multiple marketing bets How to think about attribution Lattice's unorthodox million-dollar marketing campaign How to hire for early marketing roles What makes a standout marketer Advice for building your first website Referenced: Dock: https://www.dock.us/ Lattice: https://lattice.com/ Jack Altman: https://www.linkedin.com/in/jackealtman J Zac Stein: https://www.linkedin.com/in/jzacstein Where to find Alex Kracov: Twitter: https://twitter.com/kracov/ LinkedIn: https://www.linkedin.com/in/alexkracov Website: https://www.kracov.co/ Where to find Brett Berson: Twitter: https://twitter.com/brettberson LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Timestamps: [00:00:00] Intro [00:02:45] The challenges and opportunities in early-stage B2B marketing [00:05:13] How to think about short-term versus long-term marketing goals [00:07:31] Allocating resources across marketing bets [00:09:13] Signs your marketing is working [00:11:20] The most underutilized marketing strategy [00:13:03] Creating your company's first website [00:14:22] How Lattice formed its brand messaging and positioning [00:18:22] Dock's innovative approach to marketing software [00:20:14] The first thing people should see on your website [00:23:10] Lattice's most successful early-stage marketing tactics [00:28:05] Determining which marketing strategies are still relevant [00:30:25] Lattice's unorthodox million-dollar marketing campaign [00:33:26] Why Alex had an outsized impact at Lattice [00:37:05] Lessons from his first marketing hires [00:39:41] When to scale your marketing team [00:40:55] Building an effective early-stage marketing team [00:42:30] A tough conversation with the CEO & Co-founder of Lattice [00:44:46] Achieving early-stage marketing alignment [00:46:20] Transitioning from employee to entrepreneur [00:49:19] Getting the most out of conferences [00:50:47] Selecting marketing channels in the early stages [00:52:44] Hiring marketers for experience versus potential [00:56:34] The 2023 SaaS marketing stack [00:58:19] Advice for Zero to One marketing [00:60:46] What successful B2B marketing looks like
Henri Asseily, a tech entrepreneur, co-founder of Bizrate, which he sold for $525 million, and active investor, boasts an inspiring journey from his early years in Lebanon to leading innovative tech ventures. His passion for technology and unwavering determination make him a key figure in the global tech landscape. His venture capital firm, Leap Ventures, is investing in startups like Brigad, Instabug, Joust, Enterprise Applications, and Consumer.
Productivity measurements often show nothing of value at all. Today we'll discuss how complexity (or "story") points may actually show exactly the opposite of productivity.
Productivity is meaningless without a goal, and no activity is banned from being considered productive.
The quality of your options is determined by the quality of your inputs. If your decisions have no good options, consider what the source of those options is.
Nabil Mohamed is the VP of Product at Instabug, one of the MENA region's fastest growing SaaS companies. He was previously Senior Product Manager at Amazon Seattle for 4 years and worked with Microsoft on their Skype enterprise product prior to that. He is currently managing the Product, UX Design, and Brand Design teams at Instabug, in an exciting attempt to build Egypt's first SaaS unicorn. On the episode, we delve into how he makes decisions around balancing the need for speed vs quality in product development, and what he looks for when hiring exceptional talent.
Yasmine Helmy is a growth and product marketer with 7+ years of experience in product marketing, growth leadership, demand generation, and SaaS strategies. She has built and scaled Instabug's self-serve growth engine to more than 30,000 mobile teams around the globe and is currently head of global growth at Trella, another fast-growing Egyptian startup. On this episode, Yasmine explains what product marketing is and shares the fundamental frameworks for establishing a product's positioning and developing a go-to-market plan.
With over 100 million people, Egypt makes up ¼ of the 400 million population in the Middle East. 60% of these people are under 30 years old. With a 70% internet penetration rate, highly skilled developers, and tons of local challenges that serve as opportunities, Egypt is one of the most robust startup ecosystems in the Middle East. High growth startups like SWVL solving commuter transportation, Instabug helping developers detect and fix bugs, and Wuzzuf helping people find jobs, means entrepreneurs are disrupting transportation, healthcare, AI, renewable energy and more. On this episode, we’re joined by Dina El Mofty, the founder of the Egyptian accelerator Injaz. Dina shares her 17 year journey building this ecosystem and highlights the best startups coming out of the country. --- Support this podcast: https://anchor.fm/dianna-yau/support
What’s in a Swift runtime?Swift on Mac OS 9Heap ObjectsType LayoutType MetadataUniquing CachesClass MetadataClass Metadata InitializationOther linksLayout guaranteesSteve Troughton-Smith’s BitPaint@ksherlock’s mpwAn explainer on Swift weak referencesAbout JordanTwitter @UINT_MINBelkadanCitizens’ Climate Lobby SponsorsInstabug - Get Application Performance Monitoring built for mobile apps and stay on top of your app quality with Instabug. Check them out and them them know we sent you at https://try.instabug.com/SwiftUnwrapped AWS Amplify - AWS Amplify is a suite of tools and services for iOS developers to build full stack serverless and cloud-based mobile apps. Check out our getting started Tutorial for iOS! Go to awsamplify.info/IOS Get in TouchIf you're enjoying the show and want to say thank you, the best way to do that is by leaving us a review on iTunes! It lets us know what you think of the show and helps us climb the charts so other people can find the show.We've also got a channel set up on Spectrum.chat! If you want to talk about today's episode, ask us a question or just follow the conversation, jump in anytime at spectrum.chat/specfm/swift-unwrapped.
Todd Yellin, Vice President of Product at Netflix, is bringing you some awesome content on how to create a great career about being an iconoclast. He will talk about iconoclasts in the modern age, the importance of it around innovation, and ways you can challenge and break societal conventions. Instabug empowers mobile teams to release with confidence through comprehensive bug and crash reports, in-app surveys, and real-time user feedback. Start your 14-day free trial here.Get the FREE Product Book here
Shreyans Rai is currently a Product Manager at Facebook, and in this episode, he will share his practical tips on how you can break into product! Instabug empowers mobile teams to release with confidence through comprehensive bug and crash reports, in-app surveys, and real-time user feedback. Start your 14-day free trial here.Get the FREE Product Book here
Will Najar, Senior Product Manager at Amazon, will talk about his tips for building a compelling product vision. He will discuss how to come up with it without relying on luck or magic, and how to use a product vision as a mechanism to guide your team.Instabug empowers mobile teams to release with confidence through comprehensive bug and crash reports, in-app surveys, and real-time user feedback. Start your 14-day free trial here.Get the FREE Product Book here
We discuss the new generic math functions coming to Swift, as well as approximate equality for floating point numbers.
A concept that's been in and out of conversation for Swift since 2015, property behaviors - uh, delegates - uh, wrappers - are now back with the full weight of SwiftUI behind it.
Rich Wong is a General Partner at Accel, a global venture capital and growth equity firm. Rich’s investment focus is on software, internet services, and mobile technologies and he currently serves on the Boards of Atlassian, Checkr, Instabug, Osmo, Qwilt, ServiceChannel, Tune and UiPath. In this episode, Rich speaks with Eniac Founding General Partner Nihal Mehta on his thesis of picks and shovels and why he placed early bets across mobile with Admob and MoPub. Rich shares his experience supporting Accel’s investments in Facebook and Slack as well as why he believes the reigning technology companies today are not immune to another generational disruption. He also speaks to opportunities in enterprise why companies are expanding globally faster than ever before. As an investor in UiPath, Rich speaks to Enterprise Automation and why with the increasing pressure for companies to be digital-first it has become one of the fastest-growing industries. He also talks family; The lessons of grit instilled in him by his immigrant parents as well as his approach to his own family and finding balance between being there for his children and the CEOs during critical moments. If you liked this episode, please share and tag us on Twitter: @RWong @Accel @nihalmehta @EniacVC @seedtoscale Send comments or suggestions to seedtoscale@eniac.vc.
If this proposal is accepted, we'll be seeing Key Paths in a lot more places.
Escaping or non-escaping? That is the question.
IUOs are dead, long live IUOs! With this change, IUOs are no longer a type but rather a special variant of Optional.
Facebook’s Messenger Kids is getting a sleep mode: https://www.theverge.com/2018/4/27/17290346/facebook-messenger-kids-sleep-mode Amazon’s new Echo Dot Kids Edition comes with a colorful case and parental controls: https://www.theverge.com/2018/4/25/17276164/amazon-echo-dot-kids-edition-freetime-price-announcement-features-specs iOS 11’s Streamlined, Yet Extensible File Management: https://www.macstories.net/ios/ios-11s-streamlined-yet-extensible-file-management/ Instabug for Product Managers: https://try.instabug.com/product-managers How can we improve this podcast? Reach out to us at: twitter.com/cremalab Sponsor: Crema.us