Podcast appearances and mentions of Joe Stevens

Whether it's small moments throughout the day, or a big adventure, the need for escape is a fundamental human behaviour which has resulted in a $9.7 trillion economy. One that brands, both in traditional ‘escape' industries such as travel and gaming and non-tradition industries like banking, can tap into and foster brand loyalty.In this episode, we dive into ‘The Truth About Escapism', a fascinating study from McCann Truth Central. Guests Jess Francis, Research Director at Truth Central, and Joe Stevens, Managing Partner of Strategy at McCann, discuss the what, why, and the opportunities of escapism with Ellis Bird.What we cover in the episodeThe $9.7 trillion escape economy opportunityWhat escape means todayHow and why are people seeking escape?Keeping it meaningful – how brands can connect with audiences in moments of escapeUsing the research to understand your audienceThe rise of ‘stacking' escapesWhat the future of escapism might look likeLearn more about The Truth About Escapism study here.About the speakersJess Francis is a Research Director at McCann Truth Central, where she develops global interdisciplinary research studies, such as the Truth About Escapism and the Truth About Work. She is an expert in mixed research methods, data visualisation and storytelling, with deep categorical expertise in youth culture, sustainability, and emerging technologies. Prior to a career in advertising, she worked in the social impact and non-profit sector, from democratizing access to tech-education in Iraq and Turkey to helping raise over $3 million USD for Choose Love. A Brit-Filipina raised on a boat in Hong Kong, she's a conduit for multi-cultural thinking and outside of work, is a hobbyist potter and sourdough baker.Joe Stevens is Managing Partner, Strategy, atMcCann Central. As an experienced planner with a track record of integrated, digital, social and creative strategies, Joe has worked on leading brands across a range of industries. He's particularly interested in developing strategies that help to anchor brands in cultural, consumer and channel truths across markets and categories.

Charleston City Councilman Chad Robinson on construction in Kanawha City and a Reds legend comes to Nitro.

More on Saturday's Easter Egg-Stravaganza, the Welcome Home Ceremony in Nitro Sunday for Vietnam Vets and it's opening day for the Reds!

More on this weekend's West Virginia Fishing Hunting and Outdoors Sports Show in Morgantown, plus Joe Stevens from the City of Nitro on an event they're doing for veterans and their families and University of Charleston President Dr. Marty Roth.

Dean Ferris sits down with Joe Stevens in part 1 of this epic podcast interview documenting Dean's career.Part 1 covers his upbringing, early years of racing and international tenure in both MXGP and AMA Supercross. The Inside Dirt Show is proudly supported by GAS Imports and their brands of THOR MX and the Michelin Starcross 6. Learn more by visiting www.gasimports.com.au/brands

Gary Plants is an old friend; we met more than forty years ago at one of Joe Stevens' early Desert Magic Seminar conventions. Gary is an extraordinary technician, a magic scholar, and an enthusiastic magic hobbyist. Occasionally, he lectures at magic conventions, and lately he has been doing more public performing. Gary is also a collector with a focus on magic photographs and private correspondence. And, as those of you who are friends with Gary on Facebook are aware, he is also an excellent photographer. During the course of our conversation, Gary talked about his first magic convention, in West Virginia in 1977, and his first “big” convention, the SAM fiftieth anniversary convention in New York City in 1978. I had a great time talking to Gary; I think you'll enjoy our conversation. You can learn more about Gary and see photos from the convention Gary talked about in the December 2024 issue of the MichaelClose.com Newsletter. --- Support this podcast: https://podcasters.spotify.com/pod/show/michaelclose/support

9:10 Vicky Vaughan from the City of South Charleston's CVB on the Christmas parade and other jolly Christmas stuff9:20 New Kanawha County Manager Jeremy Young9:35 Goodwin Chief of Staff Matt Sutton on the city postponing the Christmas parade9:50 Joe Stevens of WV Ski Areas Assocation on the opening of the ski season and (putting on his Nitro CVB hat) the Nitro Christmas parade and other jingling all the way stuff (HO HO HO!!)

Today Hoppy is joined by Brad McElhinny, Jared Halpern, Haley Bemiller, Greg Hunter, Dave Allen, Ryan Schmelz, Joe Stevens, and Chris Lawrence.

Joe Stevens is joined by Joel Evans in studio to recap all the action from Round 5 of the Australian Supercross Championship and the AUSX Open. Joel talks about his fill in ride on the Factory Raceline Husqvarna and all the drama from the international superstars of the Lawrence Brothers and Cooper Webb.As always, the Inside Dirt Show is proudly supported by GAS Imports and their brands THOR MX Australia and the Michelin Starcross 6. Learn more at www.gasimports.com.au/brands

In an age where consumers are increasingly mindful of the food they eat, a neighbourhood supermarket and cafe has been redefining how Singaporeans shop and eat. Specialising in fresh, all-natural, and ethically sourced food, this homegrown brand is growing from strength to strength, and is now set to open its seventh outlet in Sentosa Cove. What's behind its success, and how does it plan to shape the future of food retail in Singapore? Here's our conversation with Joe Stevens, CEO, Little Farms.    Presented by Audrey Siek This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg) She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show. Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.  See omnystudio.com/listener for privacy information.

Justin Brayton joins Joe Stevens in studio for a deep dive into all things Australian Supercross from the 5X Champion.The pair cover all the action from the 24 AUSX Championship so far, previewing Marvel Stadium's final round this coming weekend in Melbourne along with Justin's 20 year + international career.The Inside Dirt Show is proudly suppoted by GAS Imports and their brandsTHOR MX AustraliaMICHELIN Starcross 6Learn more by visiting www.gasimports.com.au/brands

Chris Lawrence and Tom Bragg talk high school footballHannah Gardner with the Kanawha-Charleston Humane Association talks about the Adopt Me Please! pet of the weekAndy Shea and Ben Salango for Light the Night at GoMart BallparkSt. Albans Mayor Scott James talks about the WVAW proposal that was declined, plus plenty of Christmas events starting in the city of St. AlbansJoe Stevens for the WV Ski Area Association talks SNOW!!

Jeff Jenkins and Chris Lawrence are in to talk high school football.Hannah Gardner talks about the dog of the week for the Kanawha Charleston Humane Association.Rob Vanater talks Rivers to Ridges.Joe Stevens talks City of Nitro Veterans Day events.

Chad Reed joins Joe Stevens for an in-depth conversation as they dive into Round 3 of the 2024 Australian Supercross Championship at Wollongong's iconic WIN Stadium - The Gong!This exclusive podcast captures Chad's perspectives on the racing, some of his journey from world-class athlete to 'moto dad,' and what it's like coaching his son, Tate and the pathways that nurture rising talent.From breaking down the battles to sharing stories from his own racing career, Chad offers a unique look at what makes Australian Supercross special and some insight into how he views some aspects of the sport globally. Joe adds some commentary on the current competition, some personal opinion and as always a solid recap of the latest round of Supercross.The Inside Dirt Show is proudly supported by GAS Imports Brands;THOR MX AUSTRALIAMICHELIN STARCROSS 6Visit https://gasimports.com.au/brands/ for more information. 

Jeff Jenkins, Tom Bragg, Joe Stevens from City of Nitro, Candidate Mark Carter, and WV Senator Eric TarrJeff Jenkins and Tom Bragg talk High School FootballJoe Stevens from the City of Nitro talks about Wagging Tails and Nitro Ales Beerfest and Chili CookoffCandidate Mark Carter for WV HouseWV Senate Finance Committee Chairman Eric Tarr discusses Amendment 1 on the ballot next Tuesday

Joe Stevens and Aiden Williams are back from Redcliffe and the Opening Rounds of Australian Supercross.With so much action on track, the boys break it all down in the new Sunshine Coast based Inside Dirt Podcast Studio.The Inside Dirt Show is proudly sponsored by GAS Imports and their brands of THOR Australia and the Michelin Starcross 6.Learn more by visiting www.gasimports.com.au/brands

Joe Stevens and Ed Stratmann (the new Editor at Inside Dirt) are bringing back Pit Talk, the Moto News podcast Show on the Inside Dirt Network. Hear Joe and Ed break down the latest news in the Moto racing world each week on Pit Talk.

On the latest episode of My Little Underground, I'm glad to welcome back Joe Stevens of Peel Dream Magazine! Listen as we discuss the pop band's fourth album, “Rose Mose Main Reading Room” and the influence New York had on the LP. Joe also discusses evolving out of the shoegaze sound of their earlier work and not focusing on belonging to a particular sub-genre while maintaining a focus on melody and eclectic instrumentation. Joe recently scored the movie “Lets Start A Cult” and he talked the lessons learned from scoring a film! --- Listen to Peel Dream Magazine: https://peeldreammagazine.bandcamp.com/album/rose-main-reading-room Listen to My Little Underground: https://linktr.ee/mlupod Follow My Little Underground: @mlupod | #mlupod --- Support this podcast: https://podcasters.spotify.com/pod/show/mlupod/support

Joe Stevens and Ed Stratmann (the new Editor at Inside Dirt) are bringing back Pit Talk, the Moto News podcast Show on the Inside Dirt Network. Hear Joe and Ed break down the latest news in the Moto racing world each week on Pit Talk.  

Tom Rehn, Joe Stevens, Phil Coorey, Trial by Jury, Prof Nicola Spurrier, Matt Nairn and Chris Lloyds.See omnystudio.com/listener for privacy information.

Joe Stevens of SeahawkTalk and Candace give their thoughts on the season as a whole. Plus, they discuss they week 1 matchup against the Bronocs!SUBSCRIBE to the SportsEthos Seahawks Podcast on iTunes and leave a review! Follow @Ethosseahawks for updates and live news.Manscaped is BACK, baby! Just like the NFL! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com!Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopballSupport this podcast at — https://redcircle.com/the-sportsethos-seattle-seahawks-podcast/donations

Joe Stevens of SeahawkTalk and Candace talk about the preseason game and training camp takeaways!SUBSCRIBE to the SportsEthos Seahawks Podcast on iTunes and leave a review! Follow @Ethosseahawks for updates and live news.Manscaped is BACK, baby! Just like the NFL! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com!Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopballSupport this podcast at — https://redcircle.com/the-sportsethos-seattle-seahawks-podcast/donations

Joe Stevens and Ed Stratmann (the new Editor at Inside Dirt) are bringing back Pit Talk, the Moto News podcast Show on the Inside Dirt Network. Hear Joe and Ed break down the latest news in the Moto racing world each week on Pit Talk.  

Joe Stevens is joined by Justin Carafa to break down a crazy weekend of ProMX at QMP with the MX1 Championship going down to the final moto between Kyle Webster and Jed Beaton.As always our ProMX Race Coverage content is proudly supported by AMX Superstores.Check out https://www.amxsuperstores.com.au/ or visit one of their 30 + locations Nationwide.

Joe Stevens and Ed Stratmann (the new Editor at Inside Dirt) are bringing back Pit Talk, the Moto News podcast Show on the Inside Dirt Network. Hear Joe and Ed break down the latest news in the Moto racing world each week on Pit Talk.  

Director Kim Henkel, actor Joe Stevens, filmmaker Brian Huberman moderated by Phil Nobile Jr. 

Joe Stevens is joined by Inside Dirt royalty, as Darnell Official returns to the show to talk all things MX FARM Round 7 and the 24' ProMX Championship wrapping up this coming weekend at QMP. As always our ProMX Race Coverage content is proudly supported by AMX Superstores.Check out https://www.amxsuperstores.com.au/ or visit one of their 30 + locations Nationwide.

Joe Stevens and Ed Stratmann (the new Editor at Inside Dirt) are bringing back Pit Talk, the Moto News podcast Show on the Inside Dirt Network. Hear Joe and Ed break down the latest news in the Moto racing world each week on Pit Talk.  

Coming up on Dave Allen, Avalon, our “Adopt Me Please” Pet of the Week from the Kanawha Charleston Humane Association, plus we talk about the annual Taste of Nitro event tomorrow and open lines for your calls and texts.

Joe Stevens and Ed Stratmann (the new Editor at Inside Dirt) are bringing back Pit Talk, the Moto News podcast Show on the Inside Dirt Network. Hear Joe and Ed break down the latest news in the Moto racing world each week on Pit Talk.  

Joe Stevens and Ed Stratmann (the new Editor at Inside Dirt) are bringing back Pit Talk, the Moto News podcast Show on the Inside Dirt Network. Hear Joe and Ed break down the latest news in the Moto racing world each week on Pit Talk.  

Joe Stevens is joined by Josh Robinson from JR Factory Services, to talk all things Toowoomba Round 6 and the 24' ProMX Championship as a whole. As always our ProMX Race Coverage content is proudly supported by AMX Superstores.Check out https://www.amxsuperstores.com.au/ or visit one of their 30 + locations Nationwide.

Joe Stevens and Ed Stratmann (the new Editor at Inside Dirt) are bringing back Pit Talk, the Moto News podcast Show on the Inside Dirt Network. Hear Joe and Ed break down the latest news in the Moto racing world, covering ProMX Retro Round this weekend at Toowoomba, the announcement of Aus-X Open and the Aus Supercross growth in 2024, team Australia at MXON 24 and much more. 

Joe Stevens is joined by Josh Robinson from JR Factory Services and Rian King fresh off a career best MX2 ride at Murray Bridge.The trio talk all things ProMX Round 5. As always our ProMX Race Coverage content is proudly supported by AMX Superstores.Check out https://www.amxsuperstores.com.au/ or visit one of their 30 + locations Nationwide.

Joe Stevens is joined by Ford Dale, the 2012 MX Nationals MX2 Champion, to talk all things Maitland R4 and the 24' ProMX Championship as a whole in between Rounds 4 & 5 before we head to Murray Bridge.As always our ProMX Race Coverage content is proudly supported by AMX Superstores.Check out https://www.amxsuperstores.com.au/ or visit one of their 30 + locations Nationwide.

Would it surprise you to hear more Singaporeans than expats shop at Little Farms? Join Michelle Martin, as she meets Joe Stevens, CEO of Little Farms to find out how the grocery chain is meeting emerging consumer trends in Singapore, Stevens' plans for the future, including collaborations with local growers and their festival happening next weekend - the Garden Vibes initiative - which has Grab on board for affordable rides.See omnystudio.com/listener for privacy information.

Joe Stevens is joined by Danny Ham straight from the ProMX TV coverage to talk all things Gillman and how the day ran across the Championship classes of MX1, MX2 & MX3.As always our ProMX Race Coverage content is proudly supported by AMX Superstores.Check out https://www.amxsuperstores.com.au/ or visit one of their 30 + locations Nationwide.

A day late and a mile short but the AMX Superstores ProMX Recap show from R2 Horsham is out with Joe Stevens and Darnell Official going old school to get this one out in a crazy week or work and travel.Enjoy this one as we talk all things Horsham. As always our ProMX Race Coverage content is proudly supported by AMX Superstores.Check out https://www.amxsuperstores.com.au/ or visit one of their 30 + locations Nationwide.

Inside Dirt are bringing you the AMX Superstores ProMX Recap Show in EXPRESS format tonight following R1 of the Championship at Wonthaggi. Joe Stevens and Darnell Official are joined by Renita Vermeulen to talk about the race that was at Wonthaggi.As always our ProMX Race Coverage content is proudly supported by AMX Superstores.Check out https://www.amxsuperstores.com.au/ or visit one of their 30 locations Nationwide.

Inside Dirt is back for 2024 and we are kicking things off with the Sunshine State MX Series.Joe Stevens and Richie Leech hang out after a very hot and humid Hervey Bay to cover the Pro Classes through to the juniors and talk about the massive scale of these races across two days.The Inside Dirt Show is presented by;THOR Australiahttps://www.instagram.com/thormx_aus/https://gasimports.com.au/brands/thor/Michelin Starcross 6https://gasimports.com.au/brands/michelin/Learn more about both ranges via GAS Importshttps://gasimports.com.au/

On today's episode of WHAT THE TRUCK?!? Dooner is talking about a holiday season with no peak season. We'll find out why transportation leaders expect a weak Q4 and what they're saying about it this week.  Did you hear there was a puppy playpen at F3 and someone paid all the adoption fees? Sean Laidacker from Loyalty Logistics is here to talk about why he liberated the puppies, what's good at Loyalty Logistics and how to make the perfect Thanksgiving mocktail. Trauxit's Joe Stevens and Kevin O'Brien talk about how they're paying carriers 7.5% more on average. We'll find out how the Trauxit platform is empowering both shippers and carriers. GLCS' Nate Johnson shares strategies on navigating contentious carrier and broker relationships.  Truck Sails' Gayle Campbell-Andrus and Paul Andrus teach us how truck sails work, what they do, how they increase mileage and what the science is behind them. Plus, gift card scams, how not to tow a trailer, holiday gift ideas, Vegas F1 issues and more.  Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of WHAT THE TRUCK?!? Dooner is talking about a holiday season with no peak season. We'll find out why transportation leaders expect a weak Q4 and what they're saying about it this week.  Did you hear there was a puppy playpen at F3 and someone paid all the adoption fees? Sean Laidacker from Loyalty Logistics is here to talk about why he liberated the puppies, what's good at Loyalty Logistics and how to make the perfect Thanksgiving mocktail. Trauxit's Joe Stevens and Kevin O'Brien talk about how they're paying carriers 7.5% more on average. We'll find out how the Trauxit platform is empowering both shippers and carriers. GLCS' Nate Johnson shares strategies on navigating contentious carrier and broker relationships.  Truck Sails' Gayle Campbell-Andrus and Paul Andrus teach us how truck sails work, what they do, how they increase mileage and what the science is behind them. Plus, gift card scams, how not to tow a trailer, holiday gift ideas, Vegas F1 issues and more.  Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Featuring Bryant Culp, Joe Stevens, Korey Davis, Bashar, Twin Empire, David McNiner, Ryan, Tarrerdome and whoever else is brave enough to show up on streams. Bring your adult beverages and lets talk football. *Check Out Niner Faithful's Fan of The Month Featured Article for 49ers Supporters Club *Listen to the end of the show to get a coupon code to save 10% off For The Faithful By The Faithful apparel at Niner Faithful Radio Shop *Get officially licensed Niners Gear by using our affiliate link and help out Niner Faithful Radio Click Here *Go to https://www.SeatGiant.com and use the promo code NINERFAITHFULRADIO to save on all your concert theater and sporting events *Go to https://www.NinerFaithfulRadio.com/subscribe to see everywhere you can subscribe to Niner Faithful Radio *Follow us on Social Media Facebook Instagram Tumblr Twitter Support us on Patreon and PayPal!

In this episode of PIT TALK, Joe Stevens chats up with Aaaron Tanti as the news broke today that he will indeed depart the CDR Yamaha Monster Energy Team, after signing to compete in the 2024 AMA Supercross Championship and the SuperMotocross World Championship for the Partzilla PRMX Kawasaki Team.

The Inside Dirt Show Adelaide Supercross R1 Review show covers all the action that went down in the tight confines of the Adelaide Entertainment Centre. Joe Stevens is joined by Empire Kawasaki's Matt Moss to talk about his podium performance and his return to a Factory backed team.AME Group's Mick Sinclair comes on to talk about the event from the promoters stand point with lots of great insight from behind the scenes.Reid Taylor, the new signing the the T-DUB Raceline Performance Berry Sweet Husky team in SX2 also calls in to recap his impressive debut for the team in Adelaide.  The Inside Dirt Show is presented by;THOR Australiahttps://www.instagram.com/thormx_aus/https://gasimports.com.au/brands/thor/Michelin Starcross 6https://gasimports.com.au/brands/michelin/Learn more about both ranges via GAS Importshttps://gasimports.com.au/

The Inside Dirt Show is back presented by THOR Australia and Michelin Starcross 6! Joe Stevens and Michael Williams AKA "Posty" jump on a call on Thursday evening to preview all things Aus SX and the Adelaide Championship opener this weekend, before hopping on a plane tomorrow to get amongst the action at Round 1.  The Inside Dirt Show is presented by;THOR Australiahttps://www.instagram.com/thormx_aus/https://gasimports.com.au/brands/thor/Michelin Starcross 6https://gasimports.com.au/brands/michelin/Learn more about both ranges via GAS Imports https://gasimports.com.au/

On today's episode of WHAT THE TRUCK?!? Dooner is talking about the impending bankruptcy at Yellow that's reported to go down Monday. What's next for the company, what are employees saying and what options are out there for the displaced? CNBC's Lori Ann LaRocco gets us up to date on labor action at West Coast ports. With an on-again, off-again strike up in Canada, what impact is this having on freight and rail? Plus, could SoCal ports be next? Trauxit's Joe Stevens went from being an over-the-road driver to owning more than 750 assets. We'll take a trip through his career journey and find out about his latest venture, Trauxit. Hell Bent Xpress' Jamie Hagen comes from the school of Mackonomics. He'll give us a crash course in being an owner-operator, managing fuel and knowing your costs. Plus, ice bucket challenge returns to freight; how to fill a milk tanker; boating in a semi and more.  Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of WHAT THE TRUCK?!? Dooner is talking about the impending bankruptcy at Yellow that's reported to go down Monday. What's next for the company, what are employees saying and what options are out there for the displaced? CNBC's Lori Ann LaRocco gets us up to date on labor action at West Coast ports. With an on-again, off-again strike up in Canada, what impact is this having on freight and rail? Plus, could SoCal ports be next? Trauxit's Joe Stevens went from being an over-the-road driver to owning more than 750 assets. We'll take a trip through his career journey and find out about his latest venture, Trauxit. Hell Bent Xpress' Jamie Hagen comes from the school of Mackonomics. He'll give us a crash course in being an owner-operator, managing fuel and knowing your costs. Plus, ice bucket challenge returns to freight; how to fill a milk tanker; boating in a semi and more.  Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This podcast hit paid subscribers' inboxes on July 15. It dropped for free subscribers on June 18. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe for free below:WhoTom Price, General Manager of Timberline, West VirginiaRecorded onJune 26, 2023About Timberline, West VirginiaClick here for a mountain stats overviewOwned by: The Perfect FamilyLocated in: Davis, West VirginiaYear founded: 1983Pass affiliations: The Perfect Pass – unlimited accessReciprocal partners: unlimited access to Perfect North, Indiana with the Perfect PassClosest neighboring ski areas: Canaan Valley (8 minutes); White Grass XC touring/backcountry center (11 minutes); Wisp, Maryland (1 hour, 15 minutes); Snowshoe, West Virginia (1 hour, 50 minutes); Bryce, Virginia (2 hours); Homestead, Virginia (2 hours); Massanutten, Virginia (2 hours, 21 minutes)Base elevation: 3,268 feetSummit elevation: 4,268 feetVertical drop: 1,000 feetSkiable Acres: 100Average annual snowfall: 150 inchesTrail count: 20 (2 double-black, 2 black, 6 intermediate, 10 beginner), plus two named glades and two terrain parksLift count: 4 (1 high-speed six-pack, 1 fixed-grip quad, 2 carpets - view Lift Blog's inventory of Timberline's lift fleet)Why I interviewed himIn January, I arrived at Timberline on day five of a brutal six-day meltdown across the Mid-Atlantic. I'd passed through six other ski areas en route – all were partially open, stapled together, passable but clearly struggling. Then this:After three days of melt-out tiptoe, I was not prepared for what I found at gut-renovated Timberline. And what I found was 1,000 vertical feet of the best version of warm-weather skiing I've ever seen. Other than the trail footprint, this is a brand-new ski area. When the Perfect Family – who run Perfect North, Indiana like some sort of military operation – bought the joint in 2020, they tore out the lifts, put in a brand-new six-pack and carpet-loaded quad, installed all-new snowmaking, and gut-renovated the lodge. It is remarkable. Stunning. Not a hole in the snowpack. Coming down the mountain from Davis, you can see Timberline across the valley beside state-run Canaan Valley ski area – the former striped in white, the latter mostly barren.I skied four fast laps off the summit before the sixer shut at 4:30. Then a dozen runs off the quad. The skier level is comically terrible, beginners sprawled all over the unload, all over the green trails. But the energy is level 100 amped, and everyone I talked to raved about the transformation under the new owners. I hope the Perfect family buys 50 more ski areas – their template works.Perfect North is one of the most incredible ski areas in the country, a machine that proves skiing can thrive in marginal conditions. Timberline is Exhibit B, demonstrating that an operating model built on aggressive snowmaking and constant investment can scale.Which seems obvious, right? We're not exactly trying to decipher grandma's secret meatloaf recipe here. But it's not so easy. Vail Resorts has barely kept Paoli Peaks – Indiana's only other ski area – open two dozen days each of the past two seasons (Perfect North hit 86 days for the 2022-23 winter and 81 in 2021-22). And Canaan Valley, next door to Timberline, is like that house with uncut grass and dogs pooping all over the yard. Surely they're aware of a lawnmower. And yet.Skiers, everywhere, want very simple things: snow to ski on, a reliable product, consistency. That can be hard to deliver in an unpredictable world. But while their competitors make excuses, Timberline and Perfect North make snow.What we talked aboutSnowmaking, snowmaking, snowmaking; applying an Indiana operating philosophy to the Appalachian wilds; changing consumer expectations; 36 inches of snow in May and why the ski area didn't open when the storm hit; night skiing returns; when you fall in love with an uncomfortable thing; leaving Utah for Indiana; The Perfect family and Perfect North Slopes; fire in Ohio; what happened when Perfect North bought Timberline; a brief history of Timberline and why it failed; why this time is different; Mid-Atlantic and West Virginia ski culture; “you bought a ski area with no chairlifts”; why Timberline installed a six-pack to the summit to replace two old top-to-bottom triples; deciding on a fixed-grip quad for a mid-mountain lift; coming tweaks to smooth out unloading; why Timberline moved the beginner area over toward the lodge; whether we could see a mountain-top beginner area; the surprising trail that was a major factor in the decision to purchase Timberline; big plans for the terrain park, including a surface lift; how the trail footprint evolved from one ownership group to the next; trail map as marketing tool versus functional tool; expanding the glade network; potential trail expansion; considering a second summit lift for Timberline; a spectacular lodge renovation; adding up the investment; assessing local and destination support three seasons into the comeback; growing Timberline into more of a Southeast-style resort a-la Snowshoe or Wintergreen; reception so far for the “Perfect Pass” combo pass with Perfect North; the Indy Pass; and Timberline's unique day-ticket price structure.    Why I thought that now was a good time for this interviewThis has been one of my most-requested interviews since the Perfects bought the place back in 2019. The splash and kazam of Timberline's renovation inspired awe and jealousy among skiers, who couldn't believe how easy the new owners made it all look and resent the 60-year-old Hall doubles spinning at their local. Despite the fact that It's three-decades-old technology, a high-speed six-pack still stirs up a thrill in most skiers, an emblem of prosperity and seriousness, amplified by the fact that some of America's wealthiest resorts – Jackson Hole, Deer Valley, Aspen Mountain and Highlands, Beaver Creek, Alta, Snowbird – still don't have a single sixer between them.Which, OK, great. Throw a $20 million renovation at a trailer park, and it will start to resemble Beverly Hills. But do you want to live there? That's what I needed to figure out: was Timberline a flashy gamble for an out-of-its-league Midwest operator, or proof-of-concept for an industry that needs to fortify itself for life in a different sort of world than most of its ski areas were born into?Obviously, I think it's the latter. But it's hard to explain. Most skiers outside of the region refuse to take Mid-Atlantic skiing seriously. But it's time to start paying closer attention. There are some seriously talented operators in Appalachia. Wintergreen, Virginia just finished a season with exactly zero inches of natural snowfall. Massanutten, Virginia and Wisp, Maryland both opened in November despite temperatures in the 70s for most of the month. The climate catastrophes that loom over skiing's future are the realities that Mid-Atlantic ski areas just spent three decades adapting to.Timberline had the advantage of starting over with all of its institutional knowledge, the hard lessons of the region's recent past, and the low-energy, high-impact technology of the current moment. It's a powerful combination, and one that has made Timberline a showcase for what a ski area of the 2020s can be. With three seasons of operations behind it, it was time to check in and ask how well all that was working.What I got wrongI said that Perfect North had 200 snowguns. The actual number, according to this SMI case study, is 245.I stated that the vertical drop of the now-removed lower-mountain beginner chairlift was “a couple hundred vertical feet maybe.” It was 90 feet, according to Lift Blog.Why you should ski TimberlineTimberline has one thing that its competitors don't: legit, border-to-border terrain. As Price tells me in our interview, there are “probably 100” trails on the mountain when it snows, which it does more in this pocket of high-altitude West Virginia than anywhere else in the region. Most Mid-Atlantic ski areas are all-seasons resorts with ski areas attached. Timberline, however, is more ski than resort. It's a badass little mountain, with a thousand vertical feet of expansive, imaginative lines. That makes Timberline an indispensable character in the regional ski cast, the sort of bruiser that any ski state needs as a foil to its more manicured neighbors (think Mount Bohemia, Michigan; Berkshire East, Massachusetts; Plattekill, New York; Magic Mountain, Vermont; Wildcat, New Hampshire). Yes, parks are important. Grooming is essential. But so is tree-skiing. So is opening up the wide and wild world off-piste. This is what keeps skiing interesting, and what sends locals out into the wider world, north and west, to explore the vastness of it all.Podcast NotesOn Perfect NorthThe other day, my family watched Back to the Future Part II. My daughter hadn't been with us when we'd watched part one a few days prior, and so she was a little confused. Similarly, if you listen to this Timberline episode before the episode I recorded with Perfect North GM Jonathan Davis last summer, you'll be starting behind. Not only does that episode contain important background on the Perfect family's accidental but fierce entrance into the ski industry, but Davis discusses how the family bought Timberline in a 2019 auction. The story starts at the 1:30:33 mark:On Timberline's renaissanceDC Ski also wrote a comprehensive article on Timberline's comeback:On the lodge fire at Mad River (not that Mad River)Price was general manager at Mad River, Ohio – which was at the time owned by Peak Resorts and is now a Vail property – when a fire destroyed the lodge:Peak Resorts quickly built a new lodge, investing $6.5 million into a facility that was almost twice the size of the old one.On the lift accident at TimberlinePrice discusses a lift de-ropement that marred Timberline's reputation. The local ABC News affiliate wrote about the incident shortly after it occurred, in February 2016:About 25 people fell to the ground after a ski lift derailed at the Timberline Resort in Davis, West Virginia, this morning, an official told ABC News.The drop was about 30 feet, according to Joe Stevens of the West Virginia Ski Areas Association, of which Timberline is a member.Two people were hospitalized with non-life threatening injuries, Stevens said.About 100 skiers were left stranded on the ski lift after the derailment, Chief Sandy Green of Canaan Valley Fire Department Chief Sandy Green told ABC News.The lift in question was Thunderstruck, a triple chair that, along with the resort's other two chairlifts, the new owners demolished in 2020.On the old trailmaps/lift configuration/trail footprintPrice and I talked extensively about Timberline's new and old lift and trail alignments, which differ significantly. Here's a circa 2016 trailmap, showing the mountain with two top-to-bottom triples and several trails that no longer exist:And here are the old and contemporary maps side by side:On White Grass and Canaan ValleyTimberline is adjacent to two ski areas: White Grass Touring Center and Canaan Valley. Here's how they stack together on the map:White Grass is widely considered one of the best cross-country ski areas in the East, with 50 kilometers of trails:Canaan Valley is owned by the state of West Virginia. It's an 850-footer with 95 acres of terrain:Both Canaan and White Grass are Indy Pass partners. You can ski between all three ski areas, Price says, on cross-country skis, though a peak separates White Grass and Canaan.As impressive as this three-resort lineup is, the region could have grown into something even more spectacular, had a planned resort been built at nearby Mount Porte Crayon. Blue Ridge Outdoors profiled this ski-area-that-never-was in 2010:Porte Crayon has all the right ingredients for a resort: an average of 150 to 200 inches of snow a year, a unique hollow shape that helps push much of the windblown snow onto the northern slopes, and big vertical drop.“From top to bottom, we were looking at a true 2,200 foot vertical drop, making it the sixth largest vertical drop at a resort east of the Rockies, with weather similar to southern Vermont,” Jorgenson says. “It would have been the largest resort south of Lake Placid, New York.”Bright Enterprises started buying up land on Porte Crayon over a decade ago. The plan called for a 2,000-acre resort with more than 2,000 feet of vertical drop on a north-facing slope that got plenty of natural snow. Skiers salivated over the prospect of skiing that kind of terrain below the Mason Dixon, while environmentalists cringed at the thought of a mountaintop village, golf course, and second home development scarring the pristine landscape.For ten years, a debate brewed with locals and skiers coming down hard either for or against Almost Heaven. Eventually, Bright Enterprises failed to purchase a significant piece of private land at the top of the mountain, and resort plans fell apart.Today, the mountain is a well-known backcountry ski zone. It sits just eight miles overland from Timberline:The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 60/100 in 2023, and number 446 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane, or, more likely, I just get busy). You can also email skiing@substack.com. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

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