Podcast appearances and mentions of mark earls

This week, we went fishing in a Levi's Creek to catch TED speaker, co-author of ‘The Creative Nudge' and enthusiasm enthusiast, Kevin Chesters. His Twitter bio says he's a “tall bald bloke from Penzance”. And whilst that might be true, it does rather undersell the fact that perched atop that tall body, and in that bald bonce, are some serious smarts. For Kevin is a Chief Strategy Officer, formerly strategy head at Ogilvy, Wieden + Kennedy, Saatchi, Dentsu, with a client-side cameo at BT, a visiting lecturer in creativity at several universities, a TEDx speaker, co-author of ‘The Creative Nudge' and an absolute advocate for walking in stupid and talking in smarts.  We discuss his journey from his beginning manning boying a vegetable stall, flirting with journalism, getting past ‘A' in the careers dictionary, the importance of fostering creativity in all fields (including muddy ones), executional skill, breaking category norms, sifting through the interesting to find useful, enthusiasm, neurodiversity, walking in stupid, finding the world endlessly fascintating, big agencies, little agencies and so much more. ///// Kevin's website  Follow Kevin on LinkedIn Here's his book, co-written with the brilliant Mick Mahoney His TED Talk Levi's – Creek by BBH, 1993 ///// Timestamps (03:17) - Kevin's early jobs and first steps in the advertising industry (07:34) - His initial lack of interest in advertising and his pivot from journalism (10:04) - The impact of iconic ads like Levi's Creek on Kevin's career (19:04) - The value of diverse experiences in building a successful career (23:03) - Defining creativity and its importance in business and life (27:37) - Breaking category norms (31:06) - The concept of bravery in marketing (34:42) - Bringing Fresh Perspectives to Meetings (36:38) - Practical tips for fostering creativity in the workplace (45:05) - Listener questions including Mark Earls about the role of enthusiasm (47:08) - The impact of neurodiversity on Kevin's approach to strategy Kevin's book recommendations are:  The Creative Nudge: Simple Steps to help you think differently by Kevin Chesters and Mick Mahoney The Victorian Internet by Tom Standage Legacy by James Kerr An Astronaut's Guide to Life on Earth by Chris Hadfield The Rebuilders by Sara Tate & Anna Vogt (Sara's appearance on Call to Action® https://gasp.agency/media/call-to-action/sara-tate) ////

Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry's “public enemy #1.”We have a wide-ranging conversation on how people really make decisions, the freedom to experiment in the insights world, predicting multiple futures, how brands grow, being clear in your terminology, making presentations into performances, how to do your own early research and the illusion of tradition.Mark also shares the story of his ska/punk band – over 30 years and still going strong – and the three records he'd want to keep him company on a desert island.

In this episode we chat with award-winning author Mark  Earls about concepts such as loss aversion, the false consensus  effect, and behavioral science's impact on economics.

Our special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company, Contagious and other publications. And he thinks deeply about the state of the ad world - how its changing, what it does, how it does it, and what it means for us all. He sat down to talk to us before Thanksgiving about how media planning works, how brands and advertisers think about audiences, and how the stories we tell about youth cultures have been recycled and subtly upgraded since the invention of the teenager, to fulfill the hopes and dreams of not only the corporations who want them to buy stuff, but just as importantly, the people who make advertising and want to believe it is capable of doing something good in the world.This is our last episode of the year - we wish you a very happy and relaxing holiday season, and send our best wishes for the New Year. See you in January!Links!Genius/Steals: http://geniussteals.co/Paid Attention, by Faris Yakob: https://www.koganpage.com/marketing-communications/paid-attention-9781398602502"We Need to Talk about Generations", via Ben Page, CEO of Ipsos: https://www.ipsos.com/sites/default/files/ct/publication/documents/2023-04/Ipsos_We-need-to-talk-about-generations-WEB.pdf"Nothing Beats a Londoner" via Paula Bloodworth of Wieden + Kennedy, via WARC: https://www.warc.com/newsandopinion/opinion/why-strategy-should-embrace-execution/en-gb/2811Ehrenberg-Bass Institute for Marketing Science: https://marketingscience.info/ and How Brands Grow: https://marketingscience.info/how-brands-grow/Mark Ritson: https://www.marketingritson.com/Herd by Mark Earls: https://www.wiley.com/en-us/Herd%3A+How+to+Change+Mass+Behaviour+by+Harnessing+Our+True+Nature-p-9780470744598 Hosted on Acast. See acast.com/privacy for more information.

This week, we followed the HERDmeister to find and catch behavioural science buff, Mark Earls.  Dubbed by DO Lectures as “Britain's answer to Malcolm Gladwell…without the hair”, Mark is a prolific thinker, recovering account planner and best-selling writer.  We shoot the breeze on the intimidatingly smart Paul Feldwick, being public enemy no. 1 in the eyes of market research, why we're not individuals, copying, learning Welsh, what he's optimistic about in the industry and tons more. In fact, we had to stop and reload a few times to take aim at bollocks brain scans and infantilising the creative genius, before wrangling a stampede of listener questions. What an episode. ///// Find Mark on LinkedIn and Twitter   Check out HERD HQ Get your mitts on all Mark's books: Copy, Copy, Copy  Herd  Creative Superpowers  Welcome to the Creative Age  Here's Strands of Genius guest curated by Giles  And ISOLATED Talks  If that wasn't enough, keep an eye out for chances to catch Mark IRL at upcoming The Marketing Society events  Timestamps (01:48) - Quick fire questions (02:44) - First jobs, being a tour guide and working with Paul Feldwick    (08:38) - Becoming a behavioural science geek (aka becoming HERDmeister) (17:17) - Why we're wrong to think of ourselves as individuals  (22:00) - Stop overlooking the influence of culture   (36:32) - Copying and the value of creative triage  (48:13) - A shed load of listener questions  (53:50) - Why brain scans are bollocks  (1:07:07) - How being a lover of both language and languages helps him understand people, communication and culture (cc Lisl Macdonald)  (1:31:12) - 4 pertinent posers  Mark's book recommendations are:  Why the Germans Do it Better by John Kampfner The Invention of Tradition by Eric Hobsbawn  Hooligan by Geoffrey Pearson  Books by Jhumpa Lahiri  From the Diary of a Snail by Günter Grass /////

While we like to think of ourselves as individuals, rarely influenced by the actions of others, the truth is many of our actions are swayed by the group. No one knows this better than award winning UK strategist and Herdmeister, Mark Earls. This week we've decided to revisit one of our top episodes from last year's GrowOp Summer School so take a listen to Mark's top tips on how to leverage the herd.

This week, on APG Grow Op Summer School, as part of our Strategy Masterclass, we spoke to Mark Earls on How to Leverage the Herd.

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Mark Earls ( AKA The Herdmeister ) is a strategist, author, speaker and performer. He's done a lot of big thinking on brands, marketing and mass behaviour. When I met him he was the Global Strategy Chief at Ogilvy and Mather - and it was he who first piqued my passion for Behavioural Science. In this episode we talk a lot about a lot f thing- but mostly about the power of being the naysayer, the jester, the power of pointing at the elephant in the room even when it's tough. Because if not you - then who? Find out more about the CREATE Framework here and send feedback : https://www.katzkiely.com/create Find out more about beep's culture change programmes here : https://wearebeep.com/ Mark on linkedin : https://www.linkedin.com/in/mark-earls-a393982/?originalSubdomain=uk Katz on twitter : https://twitter.com/katzy beep on twitter : https://twitter.com/beepmindshift Humans Leading Humans is brought to you in partnership with the Marketing Society. TMS inspire, accelerate and unite the worlds smartest leaders - find out more and join the global community https://www.marketingsociety.com/ Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/

Mark Earls ( AKA The Herdmeister ) is a strategist, author, speaker and performer. He's done a lot of big thinking on brands, marketing and mass behaviour. When I met him he was the Global Strategy Chief at Ogilvy and Mather - and it was he who first piqued my passion for Behavioural Science. In this episode we talk a lot about a lot f thing- but mostly about the power of being the naysayer, the jester, the power of pointing at the elephant in the room even when it's tough. Because if not you - then who?  Find out more about the CREATE Framework here and send feedback : https://www.katzkiely.com/create (https://www.katzkiely.com/create) Find out more about beep's culture change programmes here : https://wearebeep.com/ (https://wearebeep.com/) Mark on linkedin : https://www.linkedin.com/in/mark-earls-a393982/?originalSubdomain=uk (https://www.linkedin.com/in/mark-earls-a393982/?originalSubdomain=uk) Katz on twitter : https://twitter.com/katzy (https://twitter.com/katzy) beep on twitter : https://twitter.com/beepmindshift (https://twitter.com/beepmindshift) Humans Leading Humans is brought to you in partnership with thehttps://www.marketingsociety.com/ ( Marketing Society). TMS inspire, accelerate and unite the worlds smartest leaders -  find out more and join the global community https://www.marketingsociety.com/ (https://www.marketingsociety.com/) Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/ (https://www.superterranea.com/)

Welcome to "How To Be...", exploring how to gain life skills, whilst attempting to gain some myself. Have you ever thought that being creative and innovative are only for those artistic types? Creativity is the act of turning new and imaginative ideas into reality. So, it seems like it can be used in all spheres. Looking into what the 'experts' say about how to be creative and innovative and whether it is truly helpful? And also hearing from others who have gained some mastery over themselves. Please hit subscribe to hear the whole series on life skills! It should be short and sweet. I look forward to journeying with you through this maze of hacks.(PS. I do not receive commission for speaking about these books or guides)

In this series Daniele Fiandaca, co-founder of Utopia and Creative Social and co-editor of Creative Superpowers: Equip yourself for the Age of Creativity, will be asking some of the most interesting creatives in the world what the best piece of advice they have ever been given and how it has impacted their careers. The series features creatives from all walks of life.This is the Soho Radio podcast, showcasing some of the best broadcasts form our online radio station, right from the heart Soho London.Across our Music and Culture channels, we have a wide range of shows covering every genre, along with chat shows, discussions and special broadcasts.To catch up on all Soho Radio shows from both our music and culture channels head on over mixcloud.com/sohoradio or tune in live anytime at sohoradiolondon.com.This is a Soho Radio Productions Podcast.Support this show http://supporter.acast.com/soho-radio. See acast.com/privacy for privacy and opt-out information.

Why did the U.S. and most other nations around the world do such a poor job of preparing for and reacting to the global COVID-19 pandemic? After all, we had earlier outbreaks, from HIV-AIDS to SARS, MERS, H1N1 and the Ebola virus.In his widely viewed 2015 Ted Talk, Bill Gates warned that "if anything kills more than ten million people in the next few decades, it's most likely to be a highly infectious virus." We knew about the danger, but failed to act. This episode looks at why humans are so bad at preparing for the future and how we can improve our thinking. Marketing strategist, Mark Earls, has studied behavior change for many years. He's the author of "Herd: How to Change Mass Behavior by Harnessing Our True Nature", and "Copy Copy Copy". Mark is now writing a new book, "Memories of Our Future."When we plan for what's ahead "we should consider multiple futures", says Mark. This doesn't usually happen, and "we find it much easier to have a simple story about how we got here. We overstate our confidence in the causality."Recommendations: Jim is now reading "Pacific", by Simon Winchester, a biography of the Pacific Ocean region and its role in the modern world. See acast.com/privacy for privacy and opt-out information.

Mark is the author of the hugely influential book 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature'. For many, he's Britain's answer to Malcolm Gladwell without the hair.The way digs underneath our assumptions like a forensic detective to get us to re-think our assumptions. As Mark says in his book, we are ‘a super-social ape'.We exist to converse, to chat, to gossip. Whole social movements can be explained by utilising this core theory. A great talent. And an influential thinker for this modern world we live in.—Recorded live at the global event in Cardigan, west Wales in 2010.Watch Mark's full talk here: www.thedolectures.com/talks/mark-earls-understanding-the-super-social-ape

Today's interview is with Mark Earls, a writer and consultant to business and government on marketing and communications as well as being a leading thinker on brands and behaviour. He joins me today to talk about his new book: Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas. This interview follows on from my recent interview: Customer experience: UK brands are 2-3 years behind the US – Interview with David Conway of Nunwood – and is number 141 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Today's interview is with Jeremy Waite, Head of Digital Strategy, EMEA @Salesforce Marketing Cloud. He joins me today to talk about his new book: From Survival to Significance. This interview follows on from my recent interview: Copying your way to increased innovation, creativity and competitive advantage – Interview with Mark Earls – and is number 142 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

I am very excited to bring to you a mini series of four episodes in partnership with Dropbox around the topics of creativity and collaboration. As you know on this podcast I interview interesting creatives about the internet, their work, and how to get more done in less time. Dropbox is a collaborative platform for teams, enabling creativity through their product suite of tools which helps team's all over the world stay in flow and move work forward.In these four special episodes, I interview the co-authors of Creative Superpowers, a book published by Penguin about re-learning key traits often forgotten from childhood, such as adaptability, curiosity, empathy and fearlessness by the authors Laura Jordan Bambach, Scott Morrison, Mark Earls and Daniele Fiandaca. Each author shared some fascinating stories and anecdotes with me, and have some seriously wise advice about how to live a more creative and fulfilled life. I felt super inspired after chatting to each of them and I hope you do too.In this episode I speak to Scott Morrison. We discuss how to collaborate with others in an authentic way, how to lift up others in your team, why removing ego is crucial when being creative and the tools Scott uses when on the move.I liked this quote from Scott: "Always hire people smarter than you."*This episode is sponsored by Dropbox* See acast.com/privacy for privacy and opt-out information.

I am very excited to bring to you a mini series of four episodes in partnership with Dropbox around the topics of creativity and collaboration. As you know on this podcast I interview interesting creatives about the internet, their work, and how to get more done in less time. Dropbox is a collaborative platform for teams, enabling creativity through their product suite of tools which helps team's all over the world stay in flow and move work forward.In these four special episodes, I interview the co-authors of Creative Superpowers, a book published by Penguin about re-learning key traits often forgotten from childhood, such as adaptability, curiosity, empathy and fearlessness by the authors Laura Jordan Bambach, Scott Morrison, Mark Earls and Daniele Fiandaca. Each author shared some fascinating stories and anecdotes with me, and have some seriously wise advice about how to live a more creative and fulfilled life. I felt super inspired after chatting to each of them and I hope you do too.In this episode I speak to Mark Earls how creativity can solve difficult problems. We discussed tips and tricks on rewiring your brain to get you look at things differently, plus tools and practical tips from Mark’s long and successful career as a creative.*This episode is sponsored by Dropbox* See acast.com/privacy for privacy and opt-out information.

I am very excited to bring to you a mini series of four episodes in partnership with Dropbox around the topics of creativity and collaboration. As you know on this podcast I interview interesting creatives about the internet, their work, and how to get more done in less time. Dropbox is a collaborative platform for teams, enabling creativity through their product suite of tools which helps team's all over the world stay in flow and move work forward.In these four special episodes, I interview the co-authors of Creative Superpowers, a book published by Penguin about re-learning key traits often forgotten from childhood, such as adaptability, curiosity, empathy and fearlessness by the authors Laura Jordan Bambach, Scott Morrison, Mark Earls and Daniele Fiandaca. Each author shared some fascinating stories and anecdotes with me, and have some seriously wise advice about how to live a more creative and fulfilled life. I felt super inspired after chatting to each of them and I hope you do too.In this episode I speak to Daniele Fiandaca - we discuss gender diversity, being the 'token man', building inclusion in the workplace, how to make sure you are connecting with people outside your social bubble, how to connect with others and the tools used to build a new initiative.*This episode is sponsored by Dropbox* See acast.com/privacy for privacy and opt-out information.

(Dropbox Series Part 1) I am very excited to bring to you a mini series of four episodes in partnership with Dropbox around the topics of creativity and collaboration. As you know on this podcast I interview interesting creatives about the internet, their work, and how to get more done in less time. Dropbox is a collaborative platform for teams, enabling creativity through their product suite of tools which helps team's all over the world stay in flow and move work forward.In these four special episodes, I interview the co-authors of Creative Superpowers, a book published by Penguin about re-learning key traits often forgotten from childhood, such as adaptability, curiosity, empathy and fearlessness by the authors Laura Jordan Bambach, Scott Morrison, Mark Earls and Daniele Fiandaca. Each author shared some fascinating stories and anecdotes with me, and have some seriously wise advice about how to live a more creative and fulfilled life. I felt super inspired after chatting to each of them and I hope you do too.In this episode I speak to Laura Jordan Bambach about how creativity isn't something that happens to you at your desk. How to get good ideas, why you should keep a dream diary, how diversity is still an urgent matter, how to gather all sources of your creativity, and how to not take things too personally as a creative.I liked this quote from Laura: "You didn't get here by accident. That doesn't mean you should be pig-headed, but your ideas have value."*This episode is sponsored by Dropbox* See acast.com/privacy for privacy and opt-out information.

If you can’t beat ‘em join ‘em, right? Mark Earls reckons beating them was never really part of the plan - and he’ll tell you why. More talk: https://www.rebeltechpr.com/rebeltalk/mark-earls-ep-9/ Rebellion is the lifeblood of any functioning society. Rebels spark revolutions. We believe present times call for more rebels, not fewer, so we've created RebelTalk, a podcast celebrating rebels across every walk of life. Subscribe now to hear stories from troublemakers who think differently and aren't afraid to bend the rules in the name of change and progress. New episodes fortnightly. www.rebeltechpr.com/rebeltalk

This is a conversation with Mark Earls, an author and brand pioneer. Mark was the Head of Planning at Bates Dorland and St. Luke’s Communications before becoming the Executive Planning Director and the Chair of the Global Planning Council at Ogilvy. He is also the author of Welcome to the Creative Age, Brand New Brand Thinking, Herd, and Copy Copy Copy. He is also the founder of the Herd Consultancy. Enjoy!

Alan Dershowitz on Trump; what an Islamic fundamentalist learned in an Egyptian jail; plus a tenured professor explained why she quit her job—trigger warning ahead. No doubt about it - the nomination and election of Donald Trump was the biggest, most surprising news story of 2016. At the start of this show we get two fascinating takes on the Trump story from a marketing man and a Harvard Professor. For decades Alan Dershowitz has been on the front lines in the fight for civil liberties. He also has a refreshing take on the Trump phenomenon. "He was unpredictable: somebody who gave some people hope that maybe things won't be the same," says Dershowitz. British marketing expert Mark Earls, made a second visit to our podcast, told us that emotion and identity play far greater roles in our voting decisions than many of us realize." We imagine that people consider in something as important as politics the pros and cons and the policy, but we don’t. We spoke to Karen Firestone, the author of Even the... See acast.com/privacy for privacy and opt-out information.

Almost all of us do a poor job of predicting the future.   This show looks at how we can adapt to the disruption and change the future inevitably brings.  Using examples from business and our personal lives, we consider how to be smarter and more successful. "You can't really imagine what it's going to be like should a bad thing happen," says our guest, Mark Earls. "We over-estimate how bad we might feel if we lose something, and under-estimate how we might feel if something good happens to us." Mark joins Jim and Richard at our living room table in New York. Usually Mark is based in London where he's a well-known author and consultant on marketing, communications and behavioral change.  His books include “Copy Copy Copy”, "HERD: How to Change Mass Behavior by Harnessing Our True Nature” and “I’ll Have What She’s Having” "We have to realize…we have to prepare for multiple futures," Mark tells us in this episode. Some additional takeaways: Solutions: Start small. For example Spotify began in a small... See acast.com/privacy for privacy and opt-out information.

Let's face it. Donald Trump and Bernie Sanders have won far more votes than almost any "expert" forecast. The reason may well be that emotions and learned behavior from others play a far bigger role in our decision making than most of us realize. Our "Fix It" guest Mark Earls - the HERDMeister - is an award-winning British writer and consultant on marketing, communications and human behavior. In his latest book, "Copy, Copy, Copy," Mark shows how we vote and buy stuff by copying others - our friends, family and our neighbors."   "Donald Trump is "much smarter than we give him credit for," says Mark.. "He gets that people need to feel stuff rather than think about it."  In his advertising work, Mark has used the lessons of behavioral science and marketing success... See acast.com/privacy for privacy and opt-out information.

Copying others is something that is almost always seen as a negative, yet history proves that an ability to do it well leads to success for many people. Award-winning author Mark Earls joined Ryan on the line to talk about his book Copy, Copy, Copy. He reckons we could embrace copying, as original ideas aren't the be-all and end-all.