Podcast appearances and mentions of mollie elkman

Mollie Elkman discusses the importance of understanding the target demographic and making informed decisions in marketing. She also talks about the evolution of marketing trends, the impact of AI, and the need to constantly adapt and improve in the industry. The conversation highlights the significance of connecting with the audience's problems and finding creative ways to differentiate a brand from competitors.  Timestamps: 00:00 The Importance of Understanding the Target Demographic 06:30 In Which State is it the Most Difficult To Purchase A Home? 08:09 What State Has The Highest Level of Affordability?  10:30 What Are The Odds That You'll Work Past The Age of 62? 15:45 A Conversation With Mollie Elkman 19:28 Making Informed Decisions in Marketing 25:44 The Evolution of Marketing Trends and Strategies 31:37 The Impact of AI in the Marketing Industry 38:36 Connecting with the Audience's Problems and Offering Solutions 45:08 Constantly Seeking Improvement and Learning in Marketing   About Mollie: Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for many of America's most successful builders. Driven by her passion for marketing, she is devoted to sharing the stories of individual home building companies and the industry she loves. As a creative problem solver, Mollie is dedicated to contributing to a long-term solution to the labor shortage. In 2021, she authored The House That She Built, a best-selling children's book designed to spark conversation and curiosity around careers in STEM and Construction. Since then, The House That She Built has grown into an International Movement, which includes free academic lesson plans, a Girl Scout patch program, and the support of hundreds of individuals and companies. Mollie was recognized as the Sales and Marketing Professional of the year by the National Association of Homes Builders in 2022.  Acknowledgements: Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Join us for an inspiring episode as we interview Mollie Elkman, the owner and President of Group Two, a leading full-service marketing partner for America's most successful builders. Discover Mollie's incredible journey of taking over the agency and turning it into a thriving brand. Explore her best-selling children's book, "The House That She Built," which has grown into a global movement sparking curiosity in STEM and construction careers. Mollie's remarkable achievements earned her the title of 2022 Sales and Marketing Professional of the Year, and learn about her role as a headliner at Jeff Shore's Sales and Marketing Summit this summer. Prepare to be inspired as Mollie shares her insights on building a successful brand, fostering creativity, and making a lasting impact in the industry.Want to learn from Mollie? Join us at Jeff Shore's Sales and Marketing Summit this July in Nashville with our exclusive BUY ONE GET ONE deal! Use this link to purchase https://anewgosell.com/jeff and use a discount code ANEWGO at checkout to receive this exclusive deal. 

Vice President of Client Services Courtney Stewart with Denim Marketing joins the Atlanta Real Estate Forum Radio podcast to discuss the 2023 NAHB Int'l Builders' Show. Stewart joins host Carol Morgan to chat on the All About Real Estate segment. An Atlanta native, Stewart graduated from the University of Georgia in 2011 with a degree in Public Relations. Celebrating her 10th anniversary with Denim Marketing this upcoming May, Stewart started her career at Denim Marketing managing Atlanta Real Estate Forum! Stewart said, “I love this site and this podcast!” Denim Marketing is a full-service marketing agency with focusing on content creation, such as creating blogs and social media content. The Denim Marketing team also provides public relations, e-mail marketing, website copywriting, marketing and social media campaigns, social media advertising and big-picture strategic marketing. Stewart said, “Denim Marketing is a content powerhouse!” The NAHB Int'l Builders' Show is the perfect place for professionals to connect and develop relationships with other industry members. It is also a fantastic opportunity to learn and grow from experts within the industry. No matter which part of the home building industry you are in, there are many educational opportunities available at the show! Stewart said, “Besides the event being in Las Vegas, I would say my favorite part is meeting new people from all over the country!” Whether early for the pre-show event or just for the three-day show, it is important to plan time to enjoy educational activities and visit the show floor! To help organize all events, shows and activities, download the NAHB Int'l Builders' Show 2023 app. The app features a map of the show floor, a list of exhibitors and more! Presenting alongside Brandon Schmidt with YDOP, Stewart gives her first building knowledge session of the show, How to Avoid the 5 Mistakes Contractors Make with Their Online Reputation, on Wednesday, February 1, at 8:30 a.m. local time. While Schmidt will be focusing on the google side, Stewart will zero in on social media, together discussing how contractors can avoid making five common mistakes with their online reputations. The duo will cover handling negative reviews, the difference between reviews and testimonials, how to increase reviews and much more! Stewart will also present alongside Alex Aitken with M&M Glass Company at the YP enrichment session, Is it Worth the Money? Spending Sales and Marketing Dollars Effectively. This quick chat will take place on Thursday, February 2, at 2 p.m. local time and will be located at the NAHB Headquarters in the grand lobby. The goal of this 30-minute talk is to give young professionals in attendance valuable items they can apply to their sales and marketing strategies to maximize the power of their budget. Stewart said, “I love being a young professional in this industry and I love how our industry has embraced young professionals!” Carol Morgan will be speaking at the building knowledge session, It's Only Words: The Cost of Neglecting Company Content, taking place on Tuesday, January 31 at 4 p.m. local time. Focusing on content and getting back to the basics, Morgan and Rob Krohn with Epcon Communities will discuss the Google Helpful Content Update, why content matters and much more! On Wednesday, February 1 at 11:30 a.m. local time, Morgan will be speaking at the House That She Built Punch List: 18 Ideas for Inspiring the Next Generation. Invited by Mollie Elkman, Morgan will give attendees an overview of the House That She Built Georgia chapter and the opportunities related to getting involved with the project. For more information on the 2023 NAHB Int'l Builders' Show, visit www.BuildersShow.com. Listen to the full interview above to learn more about Denim Marketing, or visit www.DenimMarketing.com. Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here.

In this episode: Christi and Angela talk with Mollie Elkman from the marketing firm GroupTwo and Judy Dinelle from the building materials supplier, 84 Lumber. With the backing and support from Judy and 84 Lumber, Mollie was able to write and release a children's book named 'The House That She Built', an educational book about women in construction and how trade skills are evident all around us in our everyday lives. This podcast tells a wonderful story about how the book came to be, and how women working together in their various roles can do anything when they put their minds to it despite current obstacles for women and minorities in non-traditional roles. Check it out!

Mollie Elkman is changing the world one house at a time. Mollie is the Owner and President of Group 2 Advertising, while also the author of “The House She Built.” Mollie is the co-host and co-creator of the “Building Perspective,” podcast and on top of it, all Mollie is a mother of two children. Mollie is changing the face of home building and truly making an impact on the world each day. I am thrilled to have interviewed Mollie in Philly and to have her share her story with you all! Get ready because this episode is amazing!

We are facing so many challenges in the labor and workforce and the construction industry right now, and people want to know why there aren't more women employed in construction, the home-building industry, and the skilled trades.  I am a huge advocate for workforce development, women in construction, and women in the skilled trades, and I have come up with a solution! It's a phenomenal project called The House That She Built. I'm Marla, the Green Home Coach! I have Natalie Miles joining me today to discuss The House That She Built project and why it is so important, and explain how you can learn more about it. Professional Women in Building Natalie is a member of Professional Women in Building (PWB) and part of the council in Utah. She jumped on board after being invited to a kick-off event and meeting all the amazing women who worked in different areas of construction. About Natalie Natalie grew up in construction. After having her kids, she started a home staging company. Her customers often asked for her advice on various aspects of their homes. That motivated her to become a new construction designer. So she sold her home staging business about ten years ago and went into designing new construction full-time. Now, she works exclusively for a builder, doing their designs and managing their projects. Last spring, she became a general contractor. Learning on-site Natalie did not learn anything about the work she does at school. She took it upon herself to learn everything while she was working on-site. The House That She Built The goal of Utah Professional Women in Building was to get more women into construction. So they decided to start a scholarship fund to encourage girls to get into construction work. As a fundraiser, they decided to have a house built entirely by girls. That was how the concept for The House That She Built was born.  A non-profit Natalie went all-in, volunteered to be the materials coordinator, and managed to get almost all the materials for the project donated! They operated as a non-profit, and the money they made from The House That She Built project got used to create their scholarship fund. An incredible experience It was an incredible experience for all the Utah members of PWB to be involved in the House That She Built project and learn all the new skills that the project required! About 100 women worked on the house. They had skilled women from all over the US joining them. By the end of the project, they had all formed a lasting bond as a sisterhood!  The time-frame It took about two years to coordinate the project before they started breaking ground. Then it took them less than a year to complete the construction. It was a challenging project, but they were successful! Designers Many designers were working on the house, so they divided the home into various spaces and allocated each area to a different designer. In the end, all the design aspects flowed together beautifully! Healthy practices They built the house using many practices required for healthier and better homes! Impressive women In the garage, they created a collage of all the photos of the women working on the house. That impressed the younger generation who came to see the house after the construction had been completed! A children's book Mollie Elkman was so impressed after seeing the house that she wrote a children's picture book called The House That She Built! Girl Scouts Natalie and another designer went to a Girl Scouts troop meeting to read The House That She Built picture book, speak about construction, and help the girls build some birdhouses. Afterward, the girls posted pictures on social media, and the next day, Natalie had about 30 Girl Scout troops asking her to do the same thing!  Girl Scouts can now earn a patch for The House That She Built! Changing the face of construction The Utah PWB successfully created a significant scholarship fund that will expose many women to the skilled trades. They hope to inspire other PWBs to start similar projects across the nation. In doing that, they hope to change the face of construction!  Have a great green day!   Links and resources: The House That She Built - Utah PWB  The House That She Built Book  Meet the Real-Life Women from The House That She Built  The House That She Built Girl Scout Patch  The House That She Built on Instagram

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for homebuilders. She is the author of the best selling children's book, The House That She Built, published by NAHB BuilderBooks in collaboration with The Professional Women in Building Council and NAHB's workforce development team. She was recognized at The 2022 International Builders' Show as the National Sales and Marketing Council's (NSMC) Sales and Marketing Professional of the year. By focusing specifically on housing, Group Two understands the industry and is specialized in connecting builders with buyers. With a complete range of creative and technical capabilities, the team weaves the builder's unique brand story throughout every buyer touchpoint. Learn more about Group Two: https://www.grouptwo.com/ Sign up for our monthly WIRC newsletter: sgc.dragonforms.com/loading.do?omed…R_prefs&PK=LAND

Check out Episode 41 of Mothers In Construction Podcast - Girls Can Do Anything with Mollie Elkman, author of The House That She Built and Amanda Jewell , author of Panda the Project Manager - Builds Her First Home. Both of these ladies have authored books that encourage representation of women in the construction industry through children's literature. It's important for us to normalize women being in our industry by showing our children it's possible. Reading about it allows them to dream and explore endless possibilities. Mollie Elkman is a mom and the owner and president of Group Two, a national full-service marketing partner for home builders. With a deep understanding of new home marketing and a forward-thinking approach, Mollie has helped continue to keep Group Two at the forefront of the industry for over 50 years. She has shared her thoughts with thousands across the housing industry, including business owners, builders, and sales and marketing professionals. Mollie is the author of the children's book, The House that She Built, published by NAHB Builder Books. She is passionate about proactively sharing the successes of those in housing in order to diversify and grow the number of people in the skilled trades. Amanda Jewell is a mom of two girls, who are growing up around the construction industry and are fascinated by the home building process just like their mom. Her family has been in the home building industry and has been for over 40 years, French Brothers Homes. Amanda's father is currently building his personal home and does not have time to do many of the tasks involved, so he asked her for help. She became Panda the Project Manager. During this building process, and through the family business, Amanda has seen first-hand the challenges women face in construction, as well as the fascination little girls have with home construction. Additionally, Amanda has a Masters in Mental Health Counseling, and am a Nationally Board Certified Counselor. She has worked with adults, children, and teens individually and facilitated group counselors for teens and adults. With a family history in construction and a background in counseling Amanda combines STEM themes with emotional and social development in children's literature.

A few years ago, a house in Utah was built by a team made up entirely of women. Today's guest, Mollie Elkman, is the owner and president of Group Two, and she and her team were responsible for the sales and marketing side of the build. As the project was nearing an end, Mollie saw the potential of this story to positively impact the lives of so many women and girls, and she embarked on a journey of writing The House That She Built. The book highlights 18 of the trades that are involved in building a house, from excavators to plumbers to landscapers, and it has become an invaluable tool used to educate women and girls and other underrepresented groups about the career paths that are available to them. Tune in today to hear Mollie's story; what led her to the construction world, what she loves about working in this industry, and how she hopes the future of the construction industry will be impacted by The House That She Built. Learn more about your ad choices. Visit megaphone.fm/adchoices

As listeners know, hosts Tim and Steve try to bring as many women on the show as possible in hopes of bringing new perspectives to the podcast.  So, guest Mollie Elkman is with us today to discuss her book that promotes the idea to young girls that women are capable of anything they set their... The post Ep.187: The House That SHE Built with Mollie Elkman appeared first on The Tim Faller Show.

Vice President of Development Brittani Sanders with Portman Residential joins the Atlanta Real Estate Forum Radio podcast to share the importance of development and diversity, equity and inclusion (DEI) in a corporate space. Sanders joins host Carol Morgan on the All About Real Estate segment. A relatively new company, Portman Residential is the latest addition to the Portman Holdings family, a staple in the homebuilding industry for over 60 years. Founded by a prolific architect, John Portman, the company was previously known for designing abundant office and hotel projects and recently decided to expand into the mixed-use development sector with the creation of Portman Residential and Portman Industrial. Sanders said, “It really is a great company and has really exciting mixed-use projects across the country.” Growing up in a small town south of Chicago, Sanders shared that diversity and inclusion are a deeply personal topics. From a young age, she was fascinated with the Chicago skyline but never knew how those buildings came to be. She decided to study architecture, unaware of other career opportunities due to a lack of exposure. At Howard University, she quickly learned architecture was not her path, and development was the ideal industry for her. “My motivation today is to expose more young people, specifically young people of color, that are maybe in my shoes now that I was in 10, 20 years ago,” Sanders said. “There just aren't many people that I can look up to, specifically African American women in development. I hope to make that road easier. That's what makes me work the way I do.” Thanks to innovative projects such as The House That She Built book by Mollie Elkman and Georgia Castellano, young girls are beginning to see themselves within roles and careers traditionally pushed towards young boys. When asked what advice she has for women entering the homebuilding and development industry, Sanders recommended meeting as many people as possible. A lesson she learned early in her career, oftentimes real estate and development companies have a limited timeframe when hiring new talent. It's easy for those entering the industry to become discouraged, especially when it seems as if positions are often given to family members and those with connections. While that does exist, Sanders shared it's common for companies to hire who they know. Though making connections is essential, companies must also be willing to step outside of their circle. Sanders said, “You have to position yourself so that you're top of mind when opportunities present themselves so, network, network, network! Get comfortable talking to anyone.” Tune in to the full interview above for more information about Portman Residential or visit www.PortmanResidential.com. Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above! Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. New American Funding and Portman Holdings are not associated. Click here to view the terms and conditions of products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (March/2022) New American Funding is a family-owned mortgage lender with a servicing portfolio of over 216,000+ loans for $56.8 billion, 171 branches and about 4,500+ employees. The company offers several niche loan products and has made Inc. 5000's list of Fastest-Growing Companies in America seven times. For more information, call 678-898-3540 or visit https://branch.newamericanfunding.com/Atlanta. The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders,

Mollie Elkman is joining Sharla Feldscher on KIDFUN AND MORE. Mollie is the owner and president of Group Two, a full-service marketing partner for home builders based in Philadelphia.  She is the author of the new children's book, The House That She Built. Mollie is passionate about proactively sharing the successes of those in housing in order to diversify the industry and elevate careers in construction. Our host, Sharla Feldscher, is the author of several KIDFUN books including the most recent, KIDFUN: 401 Easy Ideas for Play (Wordeee publishing), is hosting the KIDFUN AND MORE Podcast on the Word of Mom Network. You'll get to enjoy a KIDFUN Minute during today's show! Join us on September 23rd at 1pmET or in podcast. Be sure to connect with Mollie at SheBuiltBook.com and @SheBuiltBook on Facebook and Instagram. Follow Sharla on her site KidFunandMore.com and on Facebook, Twitter, and subscribe to her YouTube Channel, too! Thanks to StadiumBags.com, No Such Thing as a Bully, and Smith Sisters Bluegrass for our theme song, She is You. Be sure to follow Word of Mom on Facebook, Twitter and Instagram. Email us at info.wordofmomradio@gmail.com. Word of Mom Radio ~ Sharing the wisdom of women, in business and in life.    

Hosts Jerry Howard and Jim Tobin sit interview Mollie Elkman, author of NAHB's newest, and fastest selling book, “The House that She Built.” Elkman was inspired to write this book, geared toward young children, after her firm was involved with the real-life “House that SHE Built,” the first home designed and created by an all-women team.

We're diving into everything we've seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest and podcast favorite, Chelsey Keenan, Group Two's Director of Digital Marketing gives insightful details on Geofencing, CPM (cost per thousand impressions), Pillar Pages, and more.    To read more about Group Two's thoughts on Q2 digital marketing trends, read the blog! Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

The House That She Built has gained national attention in the homebuilding industry. This beautiful home in Utah was designed, planned and built entirely by women. The project has gained considerable attention and is a way to showcase all of the women in the trades and inspire young women to consider the building industry for their future careers. To discuss her book The House That She Built, which is based on the project of the same name, Mollie Elkman joins co-hosts Carol Morgan and Todd Schnick on the Around Atlanta edition of this week's episode of Atlanta Real Estate Forum Radio. Elkman also discussed workforce shortages in the housing industry and how women can help fill this gap. Owner of Group Two and author of The House That She Built, Elkman is a second-generation business owner serving the housing industry. The House That She Built was created and completed by the Utah Home Builders Association and its Professional Women in Building Council (PWB) when inspired to exclusively hire women to build a home.  Elkman, based out of Philadelphia, became aware of this project two years ago at the Women in Residential Construction conference. She was told about the ambitious project in Utah and asked if she wanted to be responsible for the marketing. Group Two took the lead on marketing the home and Georgia Castellano, creative director, illustrated the book after working on the marketing with Elkman. “The home is beautiful [and] it's very empowering that everything was done by women," Elkman said ." Every aspect, the plans, the plumbing, the decorating, every single piece. It's extremely inspiring.” This house serves as a tangible role model for women and shows them that anything can be done by women. This is important because less than 3% of onsite workers in the building industry are women. To build a home using only women was challenging. For this ambitious project to be successful, women were flown in from all over the country, which turned it into a national project. Over 100 women were involved in the physical construction of this home. Marketing is all about storytelling and this is a story that needs to be shared. They didn't want the story to end once the home was sold. The journey to turn this story into a children's book came about organically to share the story not just to the housing industry but everywhere. “One of the most moving things for me was the garage because when you walked into the garage, they have all of the women's faces on the wall," Elkman said. "You can see how many people put their love, energy and effort into this home. It shows more about the workforce and the opportunity we have to develop it.” Construction is a unique industry where women can close the wage gap and have a better chance to receive equal pay for equal work. According to Elkman, women are paid more on the dollar in the construction industry than in most industries. “It's a very mission-based book because of the project that inspired it," Elkman said. The book is marketed toward K-3, the perfect age range because a large aspect of workforce development is educating parents and teachers. A large part of the conversation is how children form their ideas and identity from the adults in their life. Many kids grow up with aspirations to be a dancer, a firefighter or a police officer. What if kids wanted to grow up to become home builders? Kids don't think of the housing industry as a dream career, which is why this age group is fundamental for the workforce development mission. Book sales start September 14, 2021, a special date because it is the anniversary of the groundbreaking of the house that inspired the book, as well as PWB Week for the National Association of Home Builders (NAHB).   Listen to the full interview above for more details. Click here to pre-order the book and learn more about the project. Never miss an episode of Atlanta Real Estate Forum Radio!

The House That She Built has gained national attention in the home building industry. This beautiful home in Utah was designed, planned and built entirely by women. The project has gained considerable attention from women and is a way to showcase all of the women in the trades and inspire young women to consider the building industry for their future careers. To discuss her book The House That She Built which is based on the project of the same name, Mollie Elkman joins hosts Carol Morgan and Todd Schnick on the Around Atlanta edition of this week's episode of Atlanta Real Estate Forum Radio's podcast. Elkman also discussed workforce shortages in the housing industry and how women can help fill this gap. Owner of Group Two and author of The House That She Built, Elkman is a second-generation business owner serving the housing industry. The House That She Built was created and completed by the Utah Home Builders Association and their Professional Women in Building Council when inspired to exclusively hire women to build a home.  Elkman, based out of Philadelphia, became aware of this project two years ago at the Women in Residential Construction conference. She was told about the ambitious project in Utah and asked if she wanted to be responsible for the marketing. Group Two took the lead on marketing the home and Georgia Castellano, creative director, illustrated the book after working on the marketing with Elkman. “The home is beautiful. It's very empowering that everything was done by women. Every aspect: the plans, the plumbing, the decorating. Every single piece. It's extremely inspiring.” This house serves as a tangible role model for women and shows them that anything can be done by women. This is important because less than three percent of onsite workers in the building industry are women. To build a home using only women is very challenging. For this ambitious project to be successful, women were flown in from all over the country which turned it into a national project. Over 100 women were involved in the physical construction of this home. Marketing is all about storytelling and this is a story that needs to be shared. They didn't want the story to end once the home was sold. The journey to turn this story into a children's book came about organically to share the story not just to the housing industry but everywhere. “One of the most moving things for me was the garage because when you walked into the garage, they have all of the women's faces on the wall. You can see how many people put their love, energy and effort into this home. It shows more about the workforce and the opportunity we have to develop it.” Construction is a unique industry where women can close the wage gap and have a better chance to receive equal work for equal pay. Women are paid more on the dollar in the construction industry than in most industries. “It's a very mission-based book because of the project that inspired it.” The book is marketed towards K through 3, the perfect age range because a large aspect of workforce development is educating parents and teachers. A large part of the conversation is how children form their ideas and identity from the adults in their life. Many kids grow up with aspirations to be a dancer, a firefighter or a police officer. What if kids wanted to grow up to become home builders? Kids don't think of the housing industry as a dream career which is why this age group is fundamental for the workforce development mission. Book sales start on September 14, 2021, a special date because it is the anniversary of the groundbreaking for the house that inspired the book and the week of the National Association of Home Builders' (NAHB) Professional Women in Building week.   Listen to the full interview above for more details. Click here to pre-order the book and learn more about the project. Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here.

Adopting new technology and systems can be painful for any organization, but it's critical to growth. Shawn Giddens, Senior Sales Coach for Schuber Mitchell Homes, joins Matt Riley to discuss how the fearless adoption of new technology has helped fuel his company's growth from 100 homes six years ago, to 1000 projected homes for 2022.    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Should your Online Sales Counselor manage comments and questions on your social media platforms, rather than your marketing manager or onsite agents? The short answer is… YES! This week, Group Two's Chelsey Keenan and Alexis Udine explain why this is a great strategy for home builders to gain qualified leads, and they give specific examples of how it works.    Listen out for Chelsey's “Homework Assignment of the Week” and share your results in the Building Perspectives Facebook Group!   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

What is user generated content and how do you use it in new home marketing? We answer those questions and more with our special guest, Maurie Jones, Sr. VP of Marketing at Wayne Homes! Wayne Homes is an industry leader when it comes to cultivating community on social media. Maurie explains the strategy, tactics, and process for getting customers to share the love!   To see user generated content in action, follow Wayne Homes on Facebook and Instagram.  Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

All the show notes from today's Podcast can be found at www.AnyaChrisanthon.com/118 The Utah Chapter of the NAHB Professional Women in Building is designing and constructing a home that will be showcased in the 2021 Utah Valley Parade of Homes (June 3-19, 2021). The goal for this home is to highlight and utilize women professionals, skilled tradeswomen, and women-owned companies for all stages of the project.

Focus Discussion of the Week:   The House That SHE Built is a brand new children's book inspired by the home created and completed by The Utah Home Builders Association's Professional Women in Building Council. Tune in as Mollie Elkman and Georgia Castellano — the author and illustrator of the book, respectively — reflect on how this empowering book will help tell the story of this phenomenal house long after it is sold.   Resources mentioned in this episode:   SheBuiltBook.com Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   What will your 2021 Parade of Homes look like? Jon Melchi, Executive Director of the Building Industry Association of Central Ohio, joins Matt Riley to discuss how his market’s Parade of Homes pivoted when its 67-year-old model no longer worked. Listen in to learn how organizers incorporated digital best practices into every aspect of the Parade, and how the goal shifted from attracting high numbers of attendees to only the most qualified home buyers.   Mentioned in this episode:   Parade of Homes: The Best of Homes by Dickerson Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   iOS 14 Update, TikTok, and user-generated content  - join our social media experts Chelsey Keenan and Vicky Bak as they discuss What’s #Trending in Social Media! The Social Media corner breaks down the latest trends, news, and ideas in the world of social media and how you can use it as a learning tool to educate your future homebuyers.    Our favorite new home centric TikTok account from Jared Kirkwood: https://www.tiktok.com/@jaredwkirkwood?lang=en   Don't forget to follow Group Two on TikTok: https://www.tiktok.com/@grouptwoadvertising?lang=en   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what makes your business thrive and succeed.  Group Two branding and digital marketing experts Georgia and Chelsey join the show today to discuss what makes a successful brand, and how branding can set you apart in today's hot market. We also discuss:   When it's time for a rebrand or a brand refresh How to develop sub-brands within your portfolio How to incorporate your brand into your content and social media strategies   Article Featured:   Why Home Builder Marketing Still Matters (And Always Will) Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers to understand your product and processes. Ashley Durham from Stone Martin Builders joins the show to discuss how her team keeps their buyers informed and engaged. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: The Zillow Housing Trends Report is out, and we've got insider insight! As millennial, tech-savvy buyers browse the market, are you up to date with your content to ensure an informative experience? Because when buyers have the information they need, they’re able to make a much quicker decision between you or your competitor. Brett Steele from Zillow joins the show to unravel some of the latest trends in homebuying.     Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: This Market Sucks! Yes, we're in the highest demand market we've seen in quite some time, but that comes with some challenges - costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape more cramped living spaces. Amanda Druschel and Alexis Udine join the show to discuss how you can navigate this hot market and how to keep your lines of communication open.    Articles From Today’s Episode: ‘When is the housing market going to crash?’ is a red-hot search on Google – here’s why Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   TikTok, Google My Business, and the iOS 14 Update - what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Focus Discussion of the Week:   More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it's not enough to just have online leads... Are you following up with them consistently and effectively? What kind of customer experience are you creating?    In our latest secret Builder Shop, conducted earlier this year, we surveyed home builders on the top 200 list to find out if they were following up with online leads, how often, which methods they used, and if their follow-up was effective. Find out the surprising results in this episode with our special guest,  Director of g2 Online Sales Coaching, Alexis Udine. If you’re stunned by our Builder Shop results or would love guidance when it comes to online leads, our brand new program led by Alexis is finally here! Learn more about our Online Sales Coaching at http://bit.ly/OSCcoaching. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Mollie Elkman, the president of Group Two, to discuss ethical considerations in social media. She shares her expert insight on all things involving home building and social media, with topics such as how social media has changed our world, and the ethics of targeting home buyers. Show Notes: https://www.buildermarketingpodcast.com/episodes/30-ethical-considerations-in-social-media-mollie-elkman

Fifty years ago Mollie's dad started Group Two Advertising. He found a category that he loved, real estate, and created an ad agency to serve that market. After many successful years, he started winding down. He called Molly and asked if she wanted to take over the business. Naturally, she took the plunge. She came into the housing industry right after the market had its downfall. Everyone was going out of business. But she knew she had something new, something unique to bring to build the business back up. And no surprise, Group Two is still thriving today. Whenever I mention her name, people respond, “she's the one to know.” She's Mollie Elkman, President and Owner of Group Two Advertising. Mollie is a trailblazer, known for making things happen. She's got a great story and she came on this episode of the Cannonball Mindset podcast to share it, along with some of the great lessons she's learned along the way.