Building Perspective

Make it easy for buyers to say "yes!" by making it easier to tour your homes. Guest host Matt Riley and Anthony Kent of Cothran Homes have an honest conversation about the pros and cons of implementing a self-tour program as a homebuilder. 

Focus discussion of the week:    Chelsey and Melissa take a recent Group Two blog to the next level as they touch on incentives, branding, and content for relocation buyers. 

Focus discussion of the week:    Join Chelsey Keenan and special guest, Jessi Kelly. Jessi is Vice President of Sales and Marketing at Stylecraft, a homebuilder in Texas. Enjoy these key takeaways on everything from mindset, to delegating, to leadership in the housing industry.

Focus Discussion of the week:   Time to shift strategies and ramp up your marketing! Make sure you start by controlling the "controllable". Amanda and Ali share no-cost things new home marketers should do to take control today. Get the full list on our Group Two blog.

Focus discussion of the week:  Are you really feeling the market shift? You're not alone. Now's the time to get your ducks in a row. Ali and Matt discuss getting back to the basics of marketing in a time of uncertainty.

Focus discussion of the week:  From best practices to scalability, tune in to learn more about the benefits of partnering with outside brands and businesses - big and small! Join Amanda as she chats with Special Guest, TJ Streit, VP of Marketing at Dream Finders Homes.

Focus discussion of the week: Join Group Two's social team as they discuss their Summer of FUN Social Media suggestions, ideas, inspiration, and more!

Focus Discussion of the Week:   Chelsey and Katie chat about the importance of customer experience, and the difference it makes when building a home. This episode is packed with ideas and examples on how to make new homebuyers feel connected to the process. Plus it wouldn't be a Chelsey & Katie episode without some Disney updates! 

Matt and Mollie are back together for a special episode to chat about what's working well for New Home Inc. Listen and learn helpful video content tips, processes and efficiencies, communication tactics, and more! This one is PACKED with easy-to-implement ideas you won't want to miss.

Join Alexis Udine and a very special guest, Roland Nairnsey, a renowned national sales trainer and owner at New Home Sales Plus as they unpack valuable nuggets from Roland's new book, Mastery of Selling for New Homes.

Focus Discussion of the Week: Social Media Marketing is always changing. Blink a little too long and miss an update. That's why we have our Social Corner here to keep us educated. From Facebook ad changes to TikTok tips, we drop the details on what builders can do to take advantage of the latest trends.

Focus Discussion of the Week: Builder Marketing Managers Alexis Udine and Amanda Druschel take you through LIVE INTERVIEWS with Group Two builder partners from the IBS 2022. Our special guests were all asked the same question, “What's the biggest change you've made to your marketing or sales initiatives in the last two years, that will stick around through 2022?”. Listen to Alexis and Amanda break down these changes in detail to help inspire your marketing strategy for the future.

Focus Discussion of the Week: Bad online reviews are practically inevitable, and the way you handle those reviews can make or break your online perception and your brand reputation. Hear from Laura Stortz, g2 Builder Marketing Manager, and Jane Vitelli, g2 Social Media Coordinator, as they discuss responding to bad reviews in a way that puts your company in a positive light.

Alexis Udine and Laura Stortz talk specifics when it comes to OSC and Online Marketing collaboration. The OSC gets to hear straight from your buyers what they are looking for and the questions they are asking. By working together, your OSC can enhance your marketing content so your content addresses the things your buyers want to hear most!

Chelsey Keenan and Katie Kolakowski review where you can find and connect with Group Two team members at the International Builders' Show this year in Orlando. How you can participate in Builder Books' The House That She Built $500 Cash Challenge every day, the awesome photo ops you'll have with some life-size The House That She Built character cut-outs, and more. We can't wait to see everyone in person!

Discussion of the Week: Chelsey Keenan and Alexis Udine recap the top trends in new homes sales & marketing for 2022: How to sync your OSC messaging with your sales and marketing goals; keeping your media and branding consistent, fresh, passionate and personalized; the growth and importance of TikTok; focusing on SEO generating content.

Focus Discussion of the Week: What are you doing this season to connect with your community? Holiday food drives, community events, donations, and giveaways — Katie Kolakowski and Chelsey Keenan are here to talk about corporate social responsibility, what that looks like for builders, and how you can use it in your marketing.

Focus Discussion of the Week: We're gonna be straight with ya on this episode. Your expectations of traffic might be a little outta wack after the whirlwind that 2020 and 2021 brought. Matt and Alexis Udine (our Director of Online Sales Coaching) are here to realign your chakras and your benchmarks and put you on a more grounded path to traffic reality. Plus, tune in for tips on how get back to the fundamentals of good lead follow up.

Focus Discussion of the Week: It's spooky season, aka the Fall Selling Season. Join Builder Marketing Manager Katie and Creative Director Georgia as they chat about the current buyer mindset and a few tips and tactics to focus on right now, like self tours, getting good reviews, and what to share on social!

Focus Discussion of the Week: Relevant as ever, Matt and Mollie delve into being vulnerable online and the importance of not only protecting your assets, but not putting all of your eggs in one platform's basket. Listen in and think “bigger picture” as we discuss the hard truths about the digital landscape today. Plus, a few special announcements and “all the things.”   Matt mentions the iOS15 updates, which you can review here. Matt uses a Mark McGwire and Sammy Sosa metaphor as it pertains to 2020 data, if you'd like a trip down memory lane you can read about their 1998 season here.

We're diving into everything we've seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest and podcast favorite, Chelsey Keenan, Group Two's Director of Digital Marketing gives insightful details on Geofencing, CPM (cost per thousand impressions), Pillar Pages, and more.    To read more about Group Two's thoughts on Q2 digital marketing trends, read the blog! Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Adopting new technology and systems can be painful for any organization, but it's critical to growth. Shawn Giddens, Senior Sales Coach for Schuber Mitchell Homes, joins Matt Riley to discuss how the fearless adoption of new technology has helped fuel his company's growth from 100 homes six years ago, to 1000 projected homes for 2022.    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Should your Online Sales Counselor manage comments and questions on your social media platforms, rather than your marketing manager or onsite agents? The short answer is… YES! This week, Group Two's Chelsey Keenan and Alexis Udine explain why this is a great strategy for home builders to gain qualified leads, and they give specific examples of how it works.    Listen out for Chelsey's “Homework Assignment of the Week” and share your results in the Building Perspectives Facebook Group!   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

What is user generated content and how do you use it in new home marketing? We answer those questions and more with our special guest, Maurie Jones, Sr. VP of Marketing at Wayne Homes! Wayne Homes is an industry leader when it comes to cultivating community on social media. Maurie explains the strategy, tactics, and process for getting customers to share the love!   To see user generated content in action, follow Wayne Homes on Facebook and Instagram.  Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   The House That SHE Built is a brand new children's book inspired by the home created and completed by The Utah Home Builders Association's Professional Women in Building Council. Tune in as Mollie Elkman and Georgia Castellano — the author and illustrator of the book, respectively — reflect on how this empowering book will help tell the story of this phenomenal house long after it is sold.   Resources mentioned in this episode:   SheBuiltBook.com Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   What will your 2021 Parade of Homes look like? Jon Melchi, Executive Director of the Building Industry Association of Central Ohio, joins Matt Riley to discuss how his market’s Parade of Homes pivoted when its 67-year-old model no longer worked. Listen in to learn how organizers incorporated digital best practices into every aspect of the Parade, and how the goal shifted from attracting high numbers of attendees to only the most qualified home buyers.   Mentioned in this episode:   Parade of Homes: The Best of Homes by Dickerson Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   iOS 14 Update, TikTok, and user-generated content  - join our social media experts Chelsey Keenan and Vicky Bak as they discuss What’s #Trending in Social Media! The Social Media corner breaks down the latest trends, news, and ideas in the world of social media and how you can use it as a learning tool to educate your future homebuyers.    Our favorite new home centric TikTok account from Jared Kirkwood: https://www.tiktok.com/@jaredwkirkwood?lang=en   Don't forget to follow Group Two on TikTok: https://www.tiktok.com/@grouptwoadvertising?lang=en   Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what makes your business thrive and succeed.  Group Two branding and digital marketing experts Georgia and Chelsey join the show today to discuss what makes a successful brand, and how branding can set you apart in today's hot market. We also discuss:   When it's time for a rebrand or a brand refresh How to develop sub-brands within your portfolio How to incorporate your brand into your content and social media strategies   Article Featured:   Why Home Builder Marketing Still Matters (And Always Will) Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers to understand your product and processes. Ashley Durham from Stone Martin Builders joins the show to discuss how her team keeps their buyers informed and engaged. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: The Zillow Housing Trends Report is out, and we've got insider insight! As millennial, tech-savvy buyers browse the market, are you up to date with your content to ensure an informative experience? Because when buyers have the information they need, they’re able to make a much quicker decision between you or your competitor. Brett Steele from Zillow joins the show to unravel some of the latest trends in homebuying.     Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: This Market Sucks! Yes, we're in the highest demand market we've seen in quite some time, but that comes with some challenges - costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape more cramped living spaces. Amanda Druschel and Alexis Udine join the show to discuss how you can navigate this hot market and how to keep your lines of communication open.    Articles From Today’s Episode: ‘When is the housing market going to crash?’ is a red-hot search on Google – here’s why Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   TikTok, Google My Business, and the iOS 14 Update - what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Focus Discussion of the Week:   More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it's not enough to just have online leads... Are you following up with them consistently and effectively? What kind of customer experience are you creating?    In our latest secret Builder Shop, conducted earlier this year, we surveyed home builders on the top 200 list to find out if they were following up with online leads, how often, which methods they used, and if their follow-up was effective. Find out the surprising results in this episode with our special guest,  Director of g2 Online Sales Coaching, Alexis Udine. If you’re stunned by our Builder Shop results or would love guidance when it comes to online leads, our brand new program led by Alexis is finally here! Learn more about our Online Sales Coaching at http://bit.ly/OSCcoaching. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   You’ve heard the saying - content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, Group Two’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey of self-education and alleviate their fears and mistrust.    Top Topic of the Week    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Focus Discussion of the Week:   This week’s episode of Building Perspective brings in the insight of Kimberly Mackey, the founder of New Homes Solutions, and recently named Chairperson for the National Sales and Marketing Council (NSMC). In a time where sales may be record-breaking, Kimberly brings her unique perspective and discusses making the most of your time, navigating today’s buying surge, and much more.    Top Topic of the Week    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:   As you may have noticed, sales are great, records are being set, and it looks all green from here on out. But that’s not where the process ends. Don’t suffer from GMS (Good Market Syndrome). It’s time to invest in yourself, your team, the process, and your content. Brooke Carroll from Homes By Dickerson joins Matt & Mollie to discuss strategies and a case study on why “Investing in Yourself” works!   Top Topic of the Week    Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.  

Focus Discussion of the Week: All new voices. All new opinions. All-new strategies. All Year long. Season 2 continues with Amanda Druschel - the newest member of Group Two. The 12-year homebuilding vet joins the show to discuss the current state of the market. With much of the market selling homes like hotcakes, we’re here to tell you how to nurture those customer relationships. After your buyers sign the contract, your work doesn’t end there. Amanda brings in her expert sales knowledge on how to navigate the process when you’re at record highs in “Selling and Traffic: What’s the Pulse?”. Top Topic of the Week  Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. 

Focus Discussion of the Week: We’re kicking off season 2 of Building Perspective with our Leadership Series! Daniel Fischer is a veteran of the homebuilding industry — and just recently, his company, Elite Homes, was acquired by Arbor Homes. In this scenario, many would check off that “growth” box and call it a day. But is growth all about numbers and sales? Or is it something more personal? Daniel joins the podcast to discuss “Creating a Growth Mindset” with your team.  Top Topic of the Week  Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. 

Focus Discussion of the Week: Don’t think branding is important? Think again. When buyers are considering one of the most important purchases of their life, the unique story you tell is vital — but if you only prioritize your bottom line, buyers can sense that from a mile away. Matt and Mollie discuss why “Brand is The Future” and how to create a fulfilling and memorable customer experience. Top Topic of the Week Google Analytics 4 and a Cookie-less Future  Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices. 

Focus Discussion of the Week: Do you take action when needed? Do you admit when you’re wrong? Do you take ownership of your role? As a strong business leader, these are key questions to consider. Paul Hanson from EPCON Franchising discusses why “Making Quick Decisions, Not Perfect Decisions” is vital to navigating your business through any economy or situation, and why being right all the time doesn’t necessarily lead to success. Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: The first step of a buyer’s process is typically a visit to Zillow or your website. But if you don’t have high-quality images and renderings of your homes, buyers will quickly drop you from consideration. An easy solution? Box Brownie! Peter Schravemade of Box Brownie joins the podcast to discuss how your empty spec home or floor plan that isn’t even built yet can be transformed into a lived-in space, thanks to the power of CGI rendering and photo enhancement. Exclusive for Building Perspective listeners! Get a Virtual Stage edit, a three-image enhancement, and a twilight conversion FREE with the code GROUPTWO when you sign up here: https://bit.ly/buildingperspective-boxbrownieLearn how to shoot real estate with only an iPhone 11 with the CameraPixels PRO app and Box Brownie’s HDR Image Enhancement here: https://bit.ly/3k0Kwtk  Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:We’re all feeling a bit uncertain about the near future right now — but there are things you can still control. Having a firm grasp on your branding is key to ending 2020 on a high note. As we head into the election and holiday season, Matt and Mollie discuss how branding brings meaning to a questionable time (without ever getting lost in the shuffle). Top Topics of the Week:Instagram Turns 10 Years Old!Judge denies motion by NAR to dismiss buyer commission lawsuitZillow Launches Their Own Brokerage Service Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: The price increase of materials and delayed building times are raising home prices and pushing move-in day further back than your buyers might like — but there is a way to navigate this obstacle. Al Trellis joins Matt and Mollie to discuss everything you need to know about “Pricing, Shortages, and Expectations.” Hear more from Al Trellis at the Home Builders Network. Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: The pendulum has swung quickly from utter fear and uncertainty to we can’t build enough new homes quick enough. With record breaking low interest rates, suppressed inventory levels, and consumers who NEED change in the way they live their lives, homebuilders are well positioned. Maybe...Lots of recent conversations around price increases, delays, and too many leads, and how to handle them all is the topic of this week's episode.  Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: You’ve probably seen the headlines: “New Homes Sales Hit Record High!” But as the great Admiral Ackbar would say, “It’s a trap!” In today’s BP Short episode, Matt explains why you shouldn’t get complacent, despite the optimistic headlines — instead, you should continue to allocate your dollars (and your effort) toward your digital marketing strategy. The headlines mentioned in today’s episode: New-Home Sales Jump 13.8% in JuneExisting home sales surge nearly 21% in June – the highest monthly gain on recordU.S. new home sales shine in June; business activity picks up Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: There’s no time like the present. With current mortgage rates at a historic low, it’s safe to say that homeowners are confident in their ability to make their move. In this week’s episode, two homeowners join us to discuss why they chose to buy a new home during the pandemic, and how working from home influenced their decision. Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: Are you putting as much focus on the well-being of your employees as you are on sales? In 2020, a holistic approach to your team and company is necessary. Greg and Missy Manuel of Manuel Builders join Matt and Mollie to discuss the importance of mental health and wellness in your company culture. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: Your brain helps you navigate the world, assess situations, and judge interactions — so does that mean your brain also causes you to have biased opinions about other people? Challenge your thought process today as Lindsey Tepfer, a research associate from Temple University, joins us to discuss the “The Science of Bias” in our everyday lives.  Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: In a new era of WFH, is your home designed for the “virtual 9 to 5”? Are you using your dining room as a makeshift home office? How are the impacts of COVID19 affecting the way we live and work in our homes, and are consumers going to be looking for a new approach to their home layouts. Eric Taylor, Vice President of Design from Frank Betz Associates, joins the podcast to discuss how floor plans are currently being thought about, drawn up, and lived in as we spend more time at home.  Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week:Does being “nice” lead to more sales? How about being “liked”? The answer might surprise you. As we all know, these past months look a bit different than they did last year. So, how do we continue to drive sales and have a record-breaking year? Mary Marshall Forrest from the Forrest Performance Group joins us to discuss why "Likeability Is Overrated” and how being “nice” isn’t always necessary for your sales equation.  Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Focus Discussion of the Week: On this episode of Building Perspective, Jake Scherrer from Zillow returns to the show to catch up with Matt and Mollie and discuss the latest in virtual home tours, the challenges and benefits of working from home, and how the industry can learn from today’s external shifts. Join our Facebook Group: https://bit.ly/2ps1g5wSubscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.