New Construction Marketing Podcast

Be sure to follow me on my new Podcast-Anewgo of New Home Sales And you can always watch episodes at https://anewgosell.com/podcast Happy Holidays and Happy 2023 and I'll see you on the other side!

Joe is a visionary in the interior design industry. For over 30 years, he has been marketing model homes and commercial spaces, and is responsible for billions of dollars in new home sales over the course of 15,000 successful design projects. His progressive approach to selling homes faster comes from his innate entrepreneurial spirit. Unlike most CEOs in our industry, Joe places as much emphasis on marketing a space as he does on the design of a space. He has honed a science that enables homebuilders to increase absorption rates and maximize options sales, and for multifamily developers, increase occupancy rates while maximizing their square footage lease rates. Joe has created strategic partnerships with top industry leaders and research firms to offer the most comprehensive and effective design and merchandising tools in the industry. His Visions and High Impact Home editions include an in-depth look into generational divides, 55 plus, millennials, multi-family, and student housing. Joe continues to be in demand as a new home trends educator, judge, and speaker for multiple local and national homebuilder associations, including ABC, SEBC and International Builders Show. 

Sam Richter is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands. National Speaker Hall of Fame Top 15 Highest Rated Speakers for Virtual Events Top 50 Sales Keynote Speakers Top 25 Most Influential Sales Leaders Minnesota Speakers Hall of Fame Certified Speaking Professional (CSP) - Top 10% of World's Speakers Bestselling Book - Awarded Sales Book of the Year Inc. Magazine Entrepreneur of the Year Finalist ​ Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of persons around the world. Sam's programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced. The National Speakers Association inducted Sam into the National Speaker Hall of Fame, where fewer than 300 professional speakers worldwide have been honored, and Sam also received the Association's CSP Designation, reserved for the top 10 percent of the world's professional speakers. He was named one of the Top 15 Highest Rated Speakers for Virtual Events, one of the Top 50 Sales Keynote Speakers in the world, and he is also a member of the Minnesota Speakers Hall of Fame. ​ Sam is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."

Ladi March-Goldwire is an uber passionate entrepreneur. Industrial Hemp and Self Care enthusiast. Mental health advocate. ICC Certified Building Code Administrator/Official. General Contractor. Real Estate Developer. Property Adjuster. NAMI Board Member and Mind Over Matter cofounder. Featured in Florida Business Journal and named Honorable Mention in Advantage Magazine 50 Most Influential People to Know. Member of National Coalition of 100 Black Women. Equal Pay for Equal Work Plantiff and Advocate. Mother. Empower. Supporter of others, career focused, and author. Connect with Ladi on LinkedIn or email ladiagoldwire@gmail.com  

Meghan Lynch is the Founder and CEO of Six-Point Creative, a brand strategy agency that helps “second-stage” companies break through growth plateaus. As part of her mission to help small businesses challenge the goliaths, Meghan has served as an expert advisor to second-stage clients in a wide range of industries, from fast-casual restaurants to industrial manufacturers. Meghan and the team at Six-Point provide clients with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Their flagship program is Solve for Y, which combines branding and marketing best practices with the guidance, education, and change management that second-stage companies need. Six-Point further supports their clients with CMO-level strategic oversight, budget management, and marketing plan execution to help companies punch above their weight. In addition to her brand strategy work with Six-Point, Meghan is a sought after speaker. She was named an Enterprising Women of the Year in 2019, and enjoys testing her limits as an endurance runner.

Today's episode is brought to you by the Annual Lasso Round Up. Join me and 7 new home sales and marketing experts this Friday, December 10th at 12 EST for top new home sales tips for 2022. www.AnyaChrisanthon.com/lassotips to register and visit www.AnyaChrisanthon.com/126 for full show notes. My guest today is Mickie Kennedy who is the Founder of eReleases and is an expert at helping small businesses, authors, and startups to increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie's original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point. Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.

Zillow's Brett Steele shares findings from recent survey. A global pandemic, historic economic change and unprecedented home value growth have been hallmarks of the past year. But while these large-scale changes have shifted the housing market landscape and have the potential to reshape homeowners' preferences over the longer term, many behaviors and attitudes remain the same as they always have.

Guy Bauer is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Video is no longer the exception, but an expectation and with that it's difficult to stand out and to be noticed. In this episode we're talking about video that catches customer's attention. According to Guy you've got to do it like George Costanza-the opposite of what everyone else is doing!

Today I am chatting with David Scheppler with Apex Chat about....well-chat! We all know that 99% of consumers begin their home search online and it often takes place on a Friday night between the hours of midnight and 3 am. If your organization offers online chat-is someone available at 3 am to answer your customer's inquiries? Because there is nothing worse than initiating a chat, but they just leave you hanging.... That's why Apex Chat offers both chat bots as well as human operators who are ready to respond to your prospects' inquiries and to set up the next appropriate steps with them. The best part is-it won't cost you an arm and a leg! In fact there are no monthly fees-they only charge you if they're able to pass a qualified lead on to you. Yeah-you heard that right! And right now you can get 50% off your initial set up fee when you use this link to get started.

On today's episode we're talking about the evolution of marketing professionals and how to have difficult conversations with your customers about delays and price increases during these trying times in homebuilding. Jennifer has spent half of her career working in new home construction to working with the multi-family industry in multiple marketing capacities. To date, Jennifer has provided marketing leadership to three home builders: Richmond American Homes, Oakwood Homes and Truland Homes. Jennifer's most recent work through early 2020 was for Oakwood Homes where over four years she revolutionized the organization's brand, created the first active adult and luxury product brands, and ensured brand consistency among all of Oakwood Homes' business units. Cooper also oversaw the brands for eight of Oakwood's sister companies. She built the corporate and division marketing teams to design and build best practices and led all marketing support materials and region-wide campaigns. Jennifer's work at Oakwood Homes alone earned her Marketing Professional of the Year at MAME 2017 with the Denver HBA and nationally she also won the same award with the NAHB in January of 2018 (gold) and runner up (silver) in 2019. She has also had the blessing and honor to serve as a board member for the Colorado Homebuilding Academy, Tennyson Center for Children, Apartment Assoc. of Metro Denver, and honored visionary council member for Atlas RTX.

Debra Wyatte is the Chief Experience Officer with Cecilian Partners. She brings well over a decade of customer experience expertise working with community developers, production home builders, and Homeowner Associations. On today's episode we're talking how to leverage lifestyle or social capital as a marketing tool. Debra Wyatte holds a Bachelor of Science in Park and Recreation and Tourism Management from Indiana University. She is an active member of the Urban Land Institute at national and local levels. She is a member of the Community Development Council (CDC) Green and Building Healthy Places Committee in Colorado. To learn more about the XO (software that provides a single platform for community developers and home builders to unify experience (X) and operations (O) data) please visit: www.anyachrisanthon.com/xo

This Episode is extra special because Abby actually trained me when I first started in new home sales back in 2013. We worked for the same builder. Abby Cornelius has had an incredible career in homebuilding industry and she's done it all-from new home sales, to a sales manager and now she is a land acquisition manager. Today we're chatting about the 3 pillars of a top performer. Whether you're in sales, management or marketing role-this episode is for you! Stack your pillars to increase results. We're digging into self management, customer experience and business strategy. You'll discover where your strengths are and opportunities to level up! To learn more about Abby connect with her on LinkedIn

Brian Barrett is the owner of the performance marketing agency, OCT Performance Marketing, and the marketing product company, automatd.digital. He is also a founder of Virtually There, a tool that allows homebuilders to conduct better online appointments-a topic we're discussing on today's podcast. His diverse career path has consisted of roles in accounting, business analysis, and digital marketing. Over the years, Barrett has held prominent positions at Shea Homes and Apple, before acquiring Oak Creek Trail in 2018 and forming Automatd.Digital in 2020. Brian is a former All-American soccer player and a graduate from Winthrop University in South Carolina. He later received his MBA from Arizona State University, where he transitioned his professional focus from accounting and business analyst to digital marketing. In his current role, Barrett serves some of the top homebuilders in the nation, creative agencies, and nonprofits with the latest digital marketing trends and cutting-edge technology. He is known for combining his creative and analytical skills to form meaningful customer interactions and produce measurable results. Brian lives in Northeast Mesa and is an avid biker and outdoor enthusiast. He enjoys spending time with his four boys, his wife, and two dogs.

All the show notes from today's Podcast can be found at www.AnyaChrisanthon.com/118 The Utah Chapter of the NAHB Professional Women in Building is designing and constructing a home that will be showcased in the 2021 Utah Valley Parade of Homes (June 3-19, 2021). The goal for this home is to highlight and utilize women professionals, skilled tradeswomen, and women-owned companies for all stages of the project.

Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets. She is the Founder and CEO of Media Maven and today we chat about strategies to get your business featured in media without paying for it. She also talks about best practices when it comes to promoting and repurposing the coverage you receive as well as biggest mistakes most business owners make. To learn more about Christina, check out her Podcast.

Jeff Kutas aka Mailbox Guy is the Founder and CEO of MB Sentinel-they create safe spaces for home deliveries. His innovations not only provide a safe place for online orders but also create a safe space for this home delivery activity, that he personally feels lacks awareness. Jeff likes to create things that make everyday life more enjoyable and that are useful. Developing his delivery solutions so that they are best suited to how people live I.e. a gated property, suburban curbside or urban was determined by countless visits with homeowners, architects and builders which was integral to creating the variety of solutions that he offers today. We're talking about changes in consumer behavior with the rise of online shopping and how it affects not only how consumers shop for new homes and what features they choose but also new and innovative products that you can offer to accommodate your buyers. Connect with Jeff on LinkedIn on visit his website to learn more.

For full show notes please visit www.anyachrisanthon.com/115 Alexis and I will be speaking at The Sales and Management Retreat in October 2021 in Hollywood, FL. To find out more and to sign up for the VIP list please visit www.anyachrisanthon.com/roland Today's guest is one of my favorite industry people-Alexis Udine. Alexis is a builder marketing manager with Group Two and the director of g2 Online Sales Coaching. For over a decade, Alexis has dedicated her career to the launch, growth and success of home builder sales and marketing programs around the country. She is thrilled to offer a fresh, proven approach to online sales coaching that meets the needs of today’s new home buyers. Alexis was recognized in Professional Builder‘s 40 Under 40 Class of 2021, has spoken at the International Builders Show, and regularly shares her knowledge with builders nationwide through Builder 20 groups. She holds a Master’s Degree in Elementary Education and is thrilled that her education and passion have merged to enable her to bring this innovative program to home builders. Connect with Alexis at audine@grouptwo.com

PRICE BLD-R is the collaboration of new home marketing veterans Mark and Betsy Feldmann, Principals of First Story Marketing located in Centennial, Colorado along with John Russell and Eric Knopf, Founders of Webconnex, a leading software company based in Sacramento, California. PRICE BLD-R is a brand-new patent-pending technology that deploys from anywhere on your website and allows shoppers to virtually “build & price” your homes. Watch engagement and leads soar as potential buyers are guided through an interactive new home pricing wizard to build & price your new homes.Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months. New homes are their passion. They believe that there isn’t anything better than a happy homeowner in a brand-new home. That’s why their work is solely focused on bridging the gap between builders and buyers in order to foster wonderful, lasting relationships. Each of the owners brings a wealth of real estate, advertising and marketing knowledge to different aspects of the business. Before starting First Story, Betsy spent five years working with large home builders and developers on a national level with one of the country’s top real estate advertising and branding agencies. She blends that experience with a background in nonprofit and event marketing. Mark applies his six-plus years of project management experience with one of the largest home builders in the nation to day-to-day business operations and client project management. Ready to give PriceBldr a shot? Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months.

Two opportunities to join me in person next week:  1. Tuesday, April 20th at 10:30 am EST: Learn How to Use Webinars to Grow Your Network and Generate Leads on Autopilot. To register: www.anyachrisanthon.com/tina 2. Thursday, April 22nd at 2 pm EST: How to Convert Browsers Into Buyers and Establish a Pipeline of Leads. To register: www.anyachrisanthon.com/nternow Tyler Stouder is the Director of Marketing at Arbor Homes and he is a self described HubSpot enthusiast. Yes you heard that right. That's how we got connected in the first place-we both can talk about CRM's more than socially acceptable to admit. Tyler's been with Arbor Homes for a little over 2 years-coming from outside of building industry (his background is in marketing agency world). Today we talk about how Arbor Homes was able to embrace and implement new tech under Tyler's guidance in 2 short years. Connect with Tyler on LinkedIn

Molly White is a Digital Strategist at ONeil Interactive and she is a passionate early adopter. She helps clients put their best technological foot forward while generating high quality leads with digital campaigns that consistently beat industry averages. On today's episode of the New Construction Marketing Podcast we're talking home builder website benchmarks for 2020. ONeil Interactive specializes in home builder websites and they've compiled this the data to give us a snapshot of customer behavior online.

Today's episode is brought to you by The New Construction Marketing Academy. If you want to learn how to automate your follow up from contact all the way through settlement and build a pipeline of referrals, than this self-paced online course is for you! Stanley Souder is my guest on today's episode and we're talking how to stay on top of your sales game during a hot housing market. It's easy to convince yourself of your own greatness when the houses are practically selling themselves and it's easy to become an order taker in the process. We discuss what you can do today to ensure success in sales even when the market turns and Stanley talks about his tips to stay motivated and prevent a burnout. Stanley is an Area Sales Manager with extensive expertise in successfully exceeding quotes and building effective teams that not only perform at high levels but enjoy working together. He currently manages 12 Sales Consultants across 4 communities throughout the Charleston Market. Since joining the team he has helped onboard 3 new hires and increased sales numbers week after week. He currently manages one of the fastest growing areas in Charleston, South Carolina. His passion is not just meeting quotas but building an environment where each member of his team feels valued, appreciated, and challenged to be their best.  Key Achievements as a Sales Consultant: • Presidents Club 2020• Sales Volume Leader    • #2 ranked sales consultant in the country out of 900  • Highest Customer Reviews in Division 2019/2020

Kody Smith is the President and founding partner of NoviHome - a suite of app-based technologies that are driven to enhance the home buying and building process. On today's episode we're talking how technology is changing the home building industry.  Novi Home is offering a special discount to listeners of this podcast, to take advantage of this offer use my affiliate link: www.anyachrisanthon.com/novi Kody's background is in entrepreneurship and technology sales within startups.  His experience has spanned many industries from cash-pay healthcare to data science and B2B corporate sales. Kody has a great understanding and passion for the buyer experience and how technology is influencing CX. Kody has an undeniable passion for NoviHome and the impact it is making within the building industry for both the buyer and the builder.  Prior to NoviHome Kody worked as President of Sales at NoviHome's sister company, TouchMD. TouchMD has 1,500 clients in 15 countries and just celebrated surpassing its millionth patient registered. TouchMD revolutionized the patient experience in cash-pay healthcare and set the bar for patient care and communication." Kody is a father to four children; three biological and one adopted. His family is the #1 priority in his life. His wife and Kody live and raise their people in a small town in Southern Utah, population 30k. His father was and still is a serial entrepreneur and Kody had the rare opportunity to grow up experiencing the joys and hardships of this life.  He has a true passion for creating solutions to problems and enjoys the challenge of startups. He sold his first PC when Kody was 14 years old in his family’s office supply store. From that day on, he has been addicted to sales and the process. Every year Kody chooses a few words to focus on. His hashtag for 2021 is “Level Up"

Kevin is a returning guest on today's episode-he previously appeared on Episode #39. Today we're talking waitlists. For full show notes and link to the original article please visit: www.anyachrisanthon.com/109 Kevin Oakley has over 15 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion dollar revenue builders (NVR & Maronda Homes) as well as for a private family owned builder (Heartland Homes). He’s been intimately involved with the development, marketing, and sale of over 2 billion dollars in new homes.

Saksham Sharda is a Creative Director at Outgrow.co and we're talking strategies to get your content seen by your ideal customer. Consistent content creation is essential. Your content needs to create desire for your product/service while simultaneously overcoming customer objections. But no matter how great your content is, there is no point in wasting time to create it, if it doesn't get consumed by your ideal customer. So, how do you get it in front of your buyers and get them to engage with it? You need to make it fun, it needs to be personalized and interactive. Outgrow.co helps you do just that. Interactive Content Adds Real Value: It builds trust by answering your customer's most pressing questions early on in the buying cycle. Buyers who don’t convert the first time will use interactive content. It forms the optimal step in the buyer journey between the first visit and the eventual buy. It is inherently viral. Due to the personalized nature of the responses, one is more attuned to sharing results. More people are searching for “How much does X cost” or “What is my risk of getting a X disease”. Interactive content like quizzes and calculators provides the best answers to these questions so rise to the top of search results. Highly interactive quizzes and calculators provide instant gratification and hence visitors are more likely to share their contact information. Conversion rates from interactive content are nearly 30% higher than your run-of-the-mill landing pages because users benefit from the personalized results page. Interactive content helps you find out much more about your audience beyond name and email. You can use this information to categorize them into specific segments including territory, industry, budget, outcome/result etc. Interactive content-based segmentation along with our powerful integrations helps you assign each segment to specific sales people and to specific lists, which allow for more personalized and targeted sales followups. So if you're ready to give it a try, use this affiliate link to get your first month free. I gave it a try and here is my first survey. Please take it to help me improve this show!

If you haven't already registered for the TecHome Builder Summit be sure to do it asap! It's free and it's coming up next week. I'll be hosting 4 session and I hope to see you there! Stephanie is a returning guest, she was originally on Episode #49 so be sure to check that out. Today we're talking about current market conditions and factors affecting price of new and existing homes as well as contributing factors to delays in construction. My hope is that you'll be able to communicate better with your own customers about these issues and how it may be affecting construction of their own home. After selling over 300 new homes as a new home sales counselor, Stephanie transitioned to the resale world. Today, she partners with new home sales managers - and she helped her home builder partners close over 400 new homes to families in the Dallas/Fort Worth area. She does this by helping her clients sell their current house above asking price and on schedule, freeing their mind up to focus less on selling their house and more on moving into the home of their dreams. If you are a new home sales manager in DFW area and want to sell more homes be sure to give Stephanie a call! Stephanie has a podcast of her own Thriving in New Home Sales so be sure to check that out and connect with Stephanie on Instagram

Leah is a returning guest on the Podcast (she appeared on Episode #89) and today we're talking about a benchmark study of online sales counselors. This secret shop included fifty US builders and we're talking the good, the bad and the ugly of online home shopping. To get more of Leah, check out our session at The International Builders Show (IBSx): Adapt of Be Left Behind: Lessons Learned from Online Sales Counselors. Ingrid Prince and Chris Hartley are also joining us in this session where you'll learn lessons used by online sales counselors to strengthen your onsite sales team's lead and nurturing skills. And you can also see Leah at the upcoming TecHome Builder Summit in February 24/25th where we'll be diving into the topic of Online Customer Journey. Carol Morgan of Denim Marketing, Leah Turner and Ben Marks of Melinda Brody & Co. will be joining us for this conversation, so be sure to register! Leah Kaiz Fellows, founder and owner of Blue Gypsy Inc. is an online sales training expert, adventurer, and home building industry professional. Since 2014 the Blue Gypsy has focused on Online Sales Training for builders across the country to help them improve their sales and the way they handle digital leads.    

We're talking how to hone in your marketing message and stand out in a crowded marketplace.  Robin helps consultants and freelancers build six-figure consulting PODCAST businesses and be an “obvious yes” to the clients they want. She earned her marketing stripes with 10 years in the tech industry, most recently as VP Marketing at Jhana, a leadership development start-up. Robin joined Jhana as employee #8 and built the marketing team from the ground up. In 2017, after the company was acquired by industry heavyweight Franklin Covey, Robin decided it was time to strike out on her own. She spent the next three years building and growing a six- figure consulting business and now helps other freelancers, consultants and aspiring corporate escapees do the same. A passionate world traveller, aspiring middle-grade author and unapologetic cat person, Robin lives in the Pacific Northwest with her partner and two magical orange cats.    

Rob Krohn has more than 20 years of experience leading marketing, advertising and lead generation strategies for B2B and B2C companies, driving both online and offline conversions as a brand and marketing strategist. Rob joined Epcon Communities Franchising as digital marketing manager in 2013 and currently serves as vice president of marketing. He oversees marketing guidance and strategy, program implementation and execution and analytic evaluation for all of the company’s marketing initiatives, including driving leads for the franchise opportunity and corporate homebuilding businesses, as well as serving as a consultant to Epcon’s national network of Franchise Builders. Rob has also led Epcon’s efforts to integrate the most recent technology into marketing for homebuilders, including 3D virtual tours and more, placing the company at the forefront of homebuilding technology innovation. His creative strategies and pragmatic approach have helped Epcon realize a 200 percent increase in web visitors and a 500 percent increase in franchise leads. In part due to his lead generation strategies, Epcon has also signed more new Franchise Builders in the first half of 2020 than in the previous three years combined. Prior to his current position, Rob oversaw brand management and marketing initiatives for Assurex Global, HSG/CodeBlue and HTP (acquired by McKesson). Rob also served as the president and owner of RHK Advertising, where he directed marketing and communications programs for his clients. Rob speaks frequently in the franchise and homebuilding industries on topics such as traditional and digital lead generation, lead conversion techniques, marketing technology, as well as virtual and augmented reality.

Please register for this webinar: www.AnyaChrisanthon.com/win Top leaders in homebuilding are coming together (including yours truly) to give their predictions and advice for how to crush your 2021 goals. We're competing to see who gets the most registrations-so you guys gotta help me win! Please register even if you can't attend-they'll send you a replay.  Make More Marbles founder Brad Hart is part of a tribe of abundant-minded creators who are changing the way that business is being played. Instead of pouring energy into focusing on the problem, they bring solutions to the table. Instead of grabbing for the marbles that are already there, they shift our focus to creating more. As an experienced entrepreneur, investor, trader, advisor, and mentor to people who want more from their life, Brad has mentored thousands of entrepreneurs and investors, built a hedge fund that returned 106% net of expenses in 2013, has been featured multiple times in Forbes (as well as several popular blogs like The Four-Hour Workweek). His articles have been read over 1,000,000 times.Brad is a sought after speaker, thought leader, and exchanges radical ideas with heavy hitters in multiple industries. After building (and helping to build) several successful ventures in various industries (trading, real estate, etc.), he has refocused on what he loves most: Building businesses, managing wealth, mentoring entrepreneurs, and helping others to create abundance in all areas of their lives. Today we're talking about Brad's latest book The 8 Minute Mastermind and Brad shares some great marketing ideas to help you generate leads.

John Hiscox is a business development executive with Open House A.I - artificial intelligence powered marketing platform that works behind the scenes of a builder website to collect real-time behavioral data to empower confident decision making. John is a seasoned senior sales professional and growth advisor with a strong focus on B2B SaaS sales.  Today we're talking about the power of artificial intelligence to transform a customer journey experience as well as changes to privacy laws and its impact on future of marketing. John loves speaking with customers and prospects to learn about challenges they face, and he take pride in pushing folks to think differently.  As a software person - he tells folks that the technology doesn't matter... its what the technology enables for the customer - the outcome - often the sales process is focussed on the wrong thing.  John is a startup advisor to young entrepreneurs and a big believer in philanthropy - personally and professionally.

Recently named by Yahoo as 1 of the Top 12 Entrepreneurs to Watch in 2020 and former athlete, Ryan is living proof that, through perseverance, anyone can find success. A disruptive force in the professional world, he’s built a philosophy for building businesses using three key factors: people, process, and platform. Ryan’s passion and hard work have brought him countless accomplishments in the business world. Ryan is now reaching out to up-and-coming entrepreneurs. His path took many unexpected turns, but he ultimately persevered. Ryan wants to inspire others to do the same, and to give them hope when difficult trials lie ahead. Ryan's book The Digital Playbook: Proven Methods for Using Digital Marketing, Social Media Advertising and Internet Content for SEO, High Visibility and Explosive Business Growth is available for pre-sale on October 24, 2020 Tested and proven, the strategies and advice within this book are aimed at small businesses looking to take the next step in their development. Outlined within are methods to increase brand visibility, grow awareness within a company, how to supercharge engagement, and ways to drive both leads and conversions. Connect with Ryan: On his website, on Facebook, on LinkedIn and on Instagram

To watch a video and see full show notes please visit: www.anyachrisanthon.com/100 Nadia Wiler is a wedding photographer turned new home salesperson after Covid 19 virtually eliminated wedding industry. She knew she had to pivot and she picked new home sales as her new career because it is "pandemic proof". Despite becoming an employee she runs her community in Plano TX at K. Hovnanian Homes as her own business. I found her on Instagram and was immediately impressed by what she is doing on this social media platform to sell homes. Today we're chatting about all things Instagram as it specifically relates to new home sales. We discuss one of the newer features on the platform-Instagram reels. I would strongly suggest grabbing your phone so you can follow along and I challenge you to create a reel of your own! I did it! (Not very well-but hey, it's work in progress! Check mine out here. Since this is the 100th Episode of the Podcast, I'm doing a giveaway-$100 Amazon gift card. To enter-create an Instagram reel of your own and use #newconstructionmarketingpodcast and tag @anyachrisanthon. Winner will be announced on November 15th, 2020.

Sky is my guest on today's episode of the New Construction Marketing Podcast and we talk about maintaining good habits during a housing boom. When people line up outside of your model home it's easy to become lazy and only go for the low hanging fruit, but what goes up-must come down. And when it does, you don't want to have atrophied sales muscles-you want to work them out every day so when the going gets tough-you're ready for it! Sky Stephens is the co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a firm believer that residential home builders deserve to be earning more money for the service they are providing and that consumers deserve a superior service than they currently receive. The problem is the difficulty of delivering world-class service on tiny margins, or without having the proper systems in place. In order to maximize client experience and overcome these difficulties, the Association Of Professional Builders helps builders systemize their building company. The result is an improved client experience which leads to more demand. This allows an increase in margins and ultimately the ability to scale their businesses into desirable building companies that possess real value and can be sold as an asset. CONNECT WITH SKY Email: Sky@apbbuilders.com Phone: +61730140363 LinkedIn Facebook Instagram

Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds entrepreneurs do the same with their companies.. Ugly Mug Marketing has won the praises of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries - from every corner of the globe. And through his books and training programs, Wayne directly influences more than quarter million entrepreneurs each year.

Today's episode is brought to you by TecHome Builder Online Summit happening on a computer near you on September 29th and 30th. My guest today-Jason Forrest is one of the speakers at the event-don't miss his session-State of the Art in Model Home Tours on September 30th at 12:30 pm EST. Jason Forrest is CEO at FPG, a national recruiting and sales training company. He is an award-winning executive, the author of seven books, and the creator of cutting-edge sales and leadership training programs. Click on a link to grab your copy of Jason't latest book The Mindset of a Sales Warrior Jason't partner and wife Mary Marshall was a guest on Episode #44 if you want to compare the notes. Jason and Mary’s combined mission is to give every sales professional, manager, and executive the tactical, real-world knowledge so they can remove any limiting beliefs keeping them from breaking their plateaus. Leashes are limiting beliefs every person experiences. That voice inside your head whispering you can't do something? That's your past programming negatively influencing your results. It's also a false narrative. You were born with every internal tool you need to succeed. It just needs to be continually called out and strengthened. That's when Jason and Mary came to a powerful realization that the best training isn't just telling people what to do, or how to do it, or even why to do it. It's unleashing their mindset. It's removing those mental chokeholds to help them see the true, fully realized picture of their abilities.

Today's episode is brought to you by TecHome Builder Online Summit -make extraordinary progress on tech! September 29-30, 2020 Cynthia is a top Realtor and mindful living expert in San Francisco, with 3 decades’ of hard-won wisdom on everything to do with home and real estate. Cynthia’s blog - RealEstateTherapy.org - addresses the deeper meanings of home and real estate, and her perspectives on that subject shed new light on a topic that’s usually reduced to a recitation of statistics and top-ten tips for the homeowner.

Steve is a returning guest-he appeared on Episode #13 of the Podcast. Today we're talking about increasing your influence and social selling on LinkedIn. Steve is hosting a free VIP class just for my listeners to give you additional tools and strategies to help you sell more homes using LinkedIn-click HERE to register for this free class. To check your social selling index-log in to your LinkedIn account and then go: linkedin.com/sales/ssi Share your score and what's the area where you can improve the most in our Facebook Group. Steve Rosenbaum was first coined the “Original Follow Up Specialist” following interviews in the Wall Street Journal and with ABC News 20/20 about his successful conversion strategies. The name has stuck ever since. With over 30 years marketing automation and sales management expertise, Steve is widely sought out by companies and professionals in dozens of industries wishing to apply his techniques to improve their sales and profitability. You can best follow Steve Rosenbaum by joining any of the lists on his site, and be joining private Facebook Group for small businesses and entrepreneurs.

Today's episode is brought to you by my free training: Effortless Follow Up: How to Convert Up to 80% More Sales.  Tracy and chat about current market conditions (this episode was recorded on February 14th, 2020) as well as a work life balance and how to avoid getting burned out in a sales role. Tracy Chongling is a VP of Mortgage Lending at Guaranteed Rate began her mortgage career managing default servicing and soon moved into a leadership role overseeing mortgage fulfillment. With a strong understanding of the mortgage process, Tracy transitioned into a sales position and has a passion for providing strong communication and education for each home buyer throughout the process. Tracy is an advocate for financial literacy and works with several of the state level housing agencies to provide the tools and resources to ensure all families have an opportunity to become empowered financially. By putting your trust into Tracy you are gaining a seasoned industry professional that strives to build long-lasting relationships that extend far beyond the closing table.    

Courtney Stewart and I discuss personal branding. What is personal branding and how can you influence your brand? Find out on today's episode! Courtney is a Senior Account Manager at Denim Marketing and she manages a variety of clients, including some of the agency’s largest home builder and developer accounts. Courtney’s expertise includes budgeting, creating and managing advertising plans, and writing quality content to increase client exposure while also improving search engine rankings for client websites. In addition, Courtney is experienced at delivering client-focused solutions tailored to customer needs, and works to influence ROI for clients in all that she does. Since we recorded this episode Courtney tied the knot-so congratulations to you Mrs. Stewart!

Today's episode is brought to you by my free class: Effortless Follow Up: How to Convert Up to 80% More Sales Customer satisfaction that results in strong referral business is difficult to achieve in the building industry. Today I'm chatting with Cameron Melin of Garman Homes as she shares their transformation story of customer satisfaction scores and factors that contributed to their current success.   Alaina Money-Founder and CEO of Garman Homes was a guest on Episode #15

This episode of the New Construction Marketing Podcast is brought to you by my free class: Effortless Follow Up: How to Convert Up to 80% More Sales Not sure what to say to your clients when following up? Feel like you're bugging them? Then this class is for you! Carol Morgan, founder and president of Denim Marketing, has built a career on listening to clients and personalizing plans to fit each client’s needs. Known for being reliable, creative and authentic, she creates big picture marketing strategy that utilizes public relations, advertising, social media, content, reputation management and creative to send traffic to the client’s website and garner measurable results. . . . On today's episode of the New Construction Marketing Podcast Carol discusses an important topic of netiquette-etiquette for the web. For full show notes please visit www.anyachrisanthon.com/091

Today's episode is brought to you by my free training: Effortless Follow Up: How to Convert Up to 80% More Sales.  Vahid received his bachelor’s degree from the University of Oklahoma in Film and Media Studies, and started Freestyle Creative in 2007, a company focused on helping businesses grow and reach their full potential by telling their stories in a powerful way. Services Freestyle offers range from film and video production to digital marketing, advertising, branding and public relations. For full show notes please CLICK HERE

Today's episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy If you're ready to embrace video marketing and learn how to automate most of your follow up than now is the time join! To learn more about the academy, sign up for my free master class Effortless Follow Up. Leah Fellow is a National Online Sales Counselor Trainer for the home building industry. Getting her start in onsite sales in 2006, she spent 7 years in-house and remotely as an Online Sales Counselor (OSC). She began Blue Gypsy Inc. in 2010 and has implemented dozens of OSC Programs for builders around the country. Leah brings real world experience, and a unique, relatable quality to all her clients and speaking engagements. Giving back to the building industry is important to Leah. She maintains memberships with the Professional Women in Building Council and the Sales and Marketing Council locally and nationally. Current board member of The Homebuilders association of Metro Denver Professional Women in Building Council, she also chairs the Mentoring Committee and is the NAHB PWB’s Vice Chair of the Education and Communications sub-committee. She is also a member of the board of Trustees for the National Sales and Marketing Council. She has written numerous articles for Building Women Magazine, Build Maryland Magazine, and other industry blogs and publications and has spoken at PWB Headquarters at the International Building Show. Prior to working in the building industry Leah lived the gypsy vagabond life – traveling around the world for 13 years as a sailboat captain, dive instructor, and backpacker after receiving a degree in communication at Boston University. You can receive a free consultation from Leah by visiting her website Also, she will be leading a 2-day retreat October 15-16th in Denver for Online Sales Counselors. Spaces are limited to keep the group intimate to maximize learning. You can find out more information here    

Today's episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy. If you're ready to embrace video to help you build stronger relationships with your customers, than the time to join is now! Lisa Reis, is the Director of Marketing at NEEZO Studios-company responsible for providing renderings on a popular HGTV show The Property Brothers.  Lisa has worked in real estate marketing for over two decades. The multi-hyphenate marketer started her career at boutique ad agencies that specialized in launching projects for builders and developers. She's also an award-winning decorator and home stager--in fact, she co-authored an Amazon best-seller on home staging. She's produced lifestyle, real estate videos with 4.4 million views and in 2019 she added mortgage agent and realtor to her skill set.  Real estate life is definitely her jam. In today's episode of the New Construction Marketing Podcast we discuss how the builder world is quickly changing and adopting to the new norm of social distancing and the technology that's available to help builders sell homes remotely. Check out this demo by Neezo Studios.

This episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy.  

Today's episode of the New Construction Marketing Podcast is brought to you by The New Construction Marketing Academy. Greg is a President of the 25-person agency Blue Tangerine Blue Tangerine is a digital marketing and website development agency that specializes in helping home builders and specialty retailers grow their sales. They achieve that goal by helping build a better website and drive more qualified traffic to the website. For full show notes please visit: www.AnyaChrisanthon.com/086

Today's episode is brought to you by the New Construction Marketing Academy. If you've been thinking about joining-now may be the right time. Learn how to sell homes remotely and follow up with your customers long term using technology.  When Lynn and I recorded this episode just a few weeks ago, the thought of Coronavirus was not even a thing-given the latest developments NterNow can be a crucial tool to help you sell homes even during a quarantine.  Lynne has always envisioned herself as an entrepreneur. After graduating from LeMoyne College in 1978, she took MBA courses at Syracuse University in Entrepreneurial Sciences, wrote exploratory business plans for close to a dozen products/services, and walked on the cutting edge of process improvement and creativity in the corporate world. As a Realtor, Lynne envisioned a better way to capture buyers for her new construction listings — and so she created NterNow (formerly Call-A-Key) to satisfy the consumer’s need for self-service home touring. As the patent holder for non-wireless secure real estate access, Lynne has grown NterNow to serve dozens of national and local new home builders in 16 states and is set to launch additional verticals in 2019. For her inventiveness, Lynne was nominated as one of the Top 15 Innovative Agents in the US by RIS Media in 2017. NterNow was honored with the National Association of Home Builders S.A.F.E. Innovation of the Year Award in 2017 for helping to make onsite agents’ work lives safer, and Atlanta Home Builder’s OBIE Gold award for Best Interactive Tool in 2016. Lynne is a member of the Advanced Technology Development Center of Georgia Tech, ACE Women’s Business Center and Atlanta Women in Technology.  

If you want to learn how to use tech to help you sell remotely then join me inside Preparing to Sell Remotely: All the Systems and Tech You Need to Sell From Your Home Office. Wether it's selling from your home office or catering to your client who can't make it to your office-you need to know how to use the tech to help you sell. In this workshop you'll learn: -All the tech you need from scheduling your calls, to teleconferencing and video messaging and how to best use it. I am all about free or least expensive option available-so you won't find any budget-breaking tools here. TecHome Builder Summit is a semi-annual event that hosts hundreds of leaders from the nation’s biggest and most progressive homebuilders. Their purpose is to expand and refine their tech plays and identify the vendors they’ll need to succeed in a rapidly growing and fast-changing market. 2019 guests generated aggregate annual revenues of more than $65 billion and built more than 275,000 housing units. If you’d like to be a part of this event, check out https://techomebuildersummit.com/ for more information.

  This episode of the New Construction Marketing Podcast is brought to you by my FREE training: Effortless Follow Up: How to Convert Up to 80% More Sales. To sign up: www.anyachrisanthon.com/training For full show notes please visit: www.anyachrisanthon.com/083 TecHome Builder Summit is a semi-annual events that host hundreds of leaders from the nation's biggest and most progressive homebuilders. Their purpose is to expand and refine their tech plays and identify the vendors they’ll need to succeed in a rapidly growing and fast-changing market. 2019 guests will generate projected aggregate annual revenues of more than $65 billion and will build more than 275,000 housing units. This is Part 1 of Maximizing User Experience-one of the sessions presented at Fall 2019 Summit. 

Today's episode of the New Construction Marketing Podcast is brought to you by my FREE TRAINING Effortless Follow Up: How to Convert Up to 80% More Sales Meet Mahtty Kowalik-NAHB's Salesperson of the Year for 2017 and 2020. Mahtty is a New Home Sales Manager with Toll Brothers at Ocean Hills. She attributes much of her success to support and education from the Sales & Marketing Council and the Building Industry Association. Today we talk about her journey in new home sales and she shares her best practices for success. For full show notes please visit www.anyachrisanthon.com/082  

If you're not already using Facebook and Instagram to help you boost your model home traffic and convert more of your prospects into buyers-then this episode is for you! I'm talking about 2 strategies-exposure to new customers and stay a top of mind for your existing prospects. If you want to learn more about Facebook Ads then join me for a WORKSHOP-Getting Started with Facebook Ads for New Home Sales. Here is what we'll cover in the workshop: -How to set up your business page. -Tools for ads creation -How to set up your first ad. -Pixel 101: What it is and how to use it. -Geographic targeting vs. targeting your existing prospects. -Understanding stats: how to know if your ad is working.