Anewgo of New Home Sales

Send a textAI is changing how buyers discover, evaluate, and choose new homes, and it's happening faster than most teams realize. In this month's AI Brief: Homebuilding Edition, Anya Chrisanthon and Anewgo CEO John Lee break down what's shifting right now: ads inside AI chat experiences, agentic commerce (discovery → checkout), personal AI “intelligence,” and how all of it will reshape portals, CRMs, and SaaS pricing.We cover:What “AI ads” will look like inside chat-based interfacesWhy agentic commerce is the next “smart grid” for buyingPersonal AI: convenience vs. privacy (and what it means for builders)The difference between AI assistants vs. AI agentsWhat happens when AI buyers negotiate and shop at scaleWhy CRM can't stay at the end of the journey anymore, and what changes nextSubscribe for monthly AI updates built specifically for homebuilders, sales leaders, and marketing teams.

Send a textNeo (New Estate Only) is now an award-winning platform - recently recognized with a GIA Gold Award at The Nationals. In this episode, Anya Chrisanthon sits down with Paulo Bethencourt Neto (President of Neo) to break down how Neo helps builders and developers keep new-construction information accurate, consistent, and instantly shareable across agents, buyers, and international investors.If you're a builder trying to sell more homes (especially in a tight market), this conversation is a masterclass in international demand, agent-enabled growth, and AI-ready infrastructure.We cover:Why international buyers “buy assets” (and what they need to feel confident purchasing)The biggest disconnect builders have with the agent experience (and what to fix first)Why “3% isn't a commission - it's marketing” (and when that mindset matters)A smarter approach to commissions: tiered/loyalty models that reward true producersWhat “AI-ready” actually means in 2026: multilingual, connected systems + adaptive platformsThe case for using international demand to diversify risk and stabilize sales cyclesLearn more about Neo:Website: newestateonly.comConnect with Paulo on LinkedIn

Send a textBuilders are spending to generate leads, then failing to respond fast enough (or at all). In this episode, Anya Chrisanthon sits down with Leah Fellows (Blue Gypsy Inc.) and Carol Morgan (Denim Marketing) to break down the 2025 Online Homebuyer Mystery Shop and what it reveals about speed-to-lead, follow-up quality, and the widening gap between builders with and without Online Sales Counselors (OSCs).Download the Full Report HEREWe cover what the mystery shop tested (50 builders, real form submissions, 30-day tracking), why “no personalized email within 5 minutes” is still a thing in 2025, and what builders can do immediately without over-automating their prospects into oblivion (yes, we're talking 74 marketing emails in 30 days

Send us a textIBS 2026 is coming fast so we're doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com).We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026.Then we get tactical:Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop sending mixed signals).What builders should stop doing in 2026: gatekeeping pricing and treating homes like a commodity.What will dominate the show floor: AI moving from “toy” to real infrastructure, plus the shift toward voice + multimodal experiences.Where to find everyone at IBSHomes.com booth: South Hall #4082Anewgo: stop by Sales Central (we'll be there all three days). Schedule a time to meet with us HERE. Builder Designs: connect with Laura and catch her IBS speaking sessions (tech + marketing strategy).The party

Send us a textNew home traffic down? Price objections up? In this episode, Brook Jennings (Owner, Elevate Actually) breaks down what's working right now for new home sales teams, without falling back on “just discount it.”We cover:-How to overcome price objections by building value early-Brook's reverse role-play training (she models the sales conversation live)-3 simple ways to generate your own traffic and become the “mayor” of your community-Why today's buyers crave authentic, human-to-human sales—not scripts-Mindset + actions + effort: the only 3 things you can controlBrook also shares her partnership with Ingrid Ricks (Convertly Sales Solutions) to connect the online + onsite experience.Guest: Brook Jennings — Elevate ActuallyWebsite: elevateactually.comEmail: brook@elevateactually.com#newhomesales #homebuilder #salestraining #realestate #newconstruction

Send us a textSelling a to-be-built home requires a different mindset than selling inventory — and getting it right can dramatically improve engagement and conversion.In this episode, Anewgo's VP of Sales - Beth Byrd breaks down a practical, step-by-step approach to selling to-be-built homes more effectively, from preparation and buyer education to creating urgency and converting interest into contracts.You'll learn:-What builders should prepare before pushing to-be-built homes-How to use buyer insights and trends to guide decisions-Why choice is the biggest driver for to-be-built shoppers — and how to showcase it-How to create urgency without relying on inventory scarcity-Ways to help buyers emotionally connect to a home before it's built-How visualization tools and virtual tours increase confidence and momentum-Tactics sales teams can use to follow up more personally and close fasterThis episode is packed with real-world advice for sales and marketing teams looking to turn consideration into commitment — especially as buyers come back online after spending months “dreaming” about their next home.If you're focused on improving your to-be-built strategy in 2026, this one's a must-listen.Tools mentioned in today's episode: Anewgo Marketing App and Anewgo Insights

Send us a textAI is no longer a trend: it's becoming infrastructure for how homes are discovered, evaluated, and purchased.In this first episode of our new recurring segment, AI Brief: Home Building Edition, host Anya Chrisanthon is joined by Anewgo CEO John Lee to break down how we got here, what changed between 2022 and 2025, and why 2026 is shaping up to be a turning point for home builders.They cover:The shift from traditional search to conversational, AI-driven discoveryWhat “agentic AI” really means for buyers and sellersWhy AI browsers, assistants, and agents are changing the buyer journeyHow AI is moving from marketing into full-funnel commerceWhat builders need to do now to stay visible, competitive, and relevantThis episode zooms out to connect the dots without hype so builders, marketers, and sales leaders can understand what actually matters next.

Send us a textIn this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026.After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it's reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook.In this conversation, we cover:Why the traditional sales funnel is officially brokenHow AI is changing buyer intent, discovery, and decision-makingThe rise of “signal” over SEO and paid trafficWhy AI won't replace your job—but someone who knows AI mightHow roles like OSCs, sales teams, and marketers must evolveThe growing need for a Chief AI Officer (CAIO) in homebuilding organizationsThis episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.

Send us a textKicking off the new year with a listener favorite.In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad.Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You'll hear how their iBuyer program works, why local market expertise and human decision-making matter just as much as technology, and how builders and real estate agents can leverage iBuyers as a strategic tool (not a threat).With the housing market evolving rapidly since this episode first aired, this replay offers valuable perspective on:The rise (and recalibration) of the iBuyer modelHow certainty and convenience impact new home salesWhy partnerships between builders, agents, and iBuyers still matterLessons that remain relevant no matter the market cycleWhether you're revisiting this episode or hearing it for the first time, it's a timely reminder that innovation in real estate isn't just about algorithms, it's about solving real problems for real buyers and sellers.Happy New Year, and enjoy this throwback conversation.

Send us a textA lot can happen in a year, and this episode proves it. We're excited to re-release the story behind Anewgo's very first builder website, created with the visionary team at Garman Homes. What started as a bold collaboration has now become an award-winning project, earning Silver at The Nationals less than a year after launch, and now headed to Orlando for a shot at Gold during IBS 2026.In this conversation, Alaina Money-Garman, Jake Kaplan, and Renee Carlson share the strategy, transparency, design thinking, and buyer-centric philosophy that shaped this website from day one. From curated design packages to authentic storytelling to empowering buyers long before they walk into a model home, this episode reveals the decisions that set a new standard for digital home shopping.If you want to understand how an innovative builder and an innovative tech partner co-create something that elevates an entire industry-this is the origin story.

Send us a textWhat do today's new construction buyers really want and what are builders still getting wrong? In this episode of the Anewgo of New Home Sales Podcast, Anya Chrisanthon sits down with Chattanooga powerhouse Realtor and team leader Grace Frank to unpack the latest design, pricing, and buyer-behavior trends shaping 2025 and beyond.You'll hear how Grace built one of the top new construction teams in her market, why she's obsessed with smart design and “mystery shopping” through open houses, and what she's seeing on the ground with relocation buyers, energy-efficient homes, and multi-generational living.In this episode, we cover:The state of the Chattanooga new construction market and why secondary markets are boomingWhy price parity between resale and new construction is changing buyer expectationsSingle-story vs. two-story, masters on main, flex spaces, and the rise of zero-lot-line homesEnergy efficiency that actually sells: solar, insulation, HVAC, and how to talk ROI vs. “saving the planet”Design mistakes that make new homes sit — and how to create timeless, “wow” kitchens and bathsHow multi-gen layouts and on-property studios/in-law suites are reshaping floorplansWhat's really happening with commissions post-lawsuit in new construction and resaleBuilder incentives that still work: rate buydowns, design credits, and smart lender partnershipsWhy builders should treat open houses like live focus groups (and do a lot more of them)Tips for working with relocation buyers who are shopping remotely but want to feel confident in a moveIf you're a builder, marketer, or on-site sales pro planning your strategy for 2026, this conversation will help you rethink product, design, and customer experience so you can sell more homes in a shifting market.

Heading to the NAHB International Builders' Show (IBS) 2026 in Orlando? In this episode, I'm joined by Rick Baldonado, National Director of New Construction at Homes.com, to break down the must-see sessions, can't-miss parties, and where to find both Anewgo and Homes.com all week long.

To watch this webinar with slides CLICK HEREBuyers aren't just searching anymore: they're asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down how AI Sales Assistants are redefining digital engagement and why traditional websites and basic chatbots can't keep up.You'll learn:-Why today's static, page-based websites create friction—and what “AI-ready” websites do differently-The key differences between a traditional chatbot and a true AI Sales Assistant (memory, context, personalization, multimodal search, and more)-How AI transforms the home shopping journey, giving buyers real-time answers, curated matches, and visual guidance-What AI-powered qualification looks like when every message is tracked, analyzed, and scored-How AI Assistants reshape lead capture, follow-up, and sales workflows—for OSCs, onsite agents, and marketing teams-A first-look preview of Anewgo's upcoming AI Assistant ('Robin'), built on real builder data and trained through an industry-specific AI AcademyIf you've been wondering how AI will change buyer expectations—and what builders need to do to stay ahead—this session is your roadmap.

What happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader?Kevin Hubschmann, founder of Laugh.Events, joins Anya to break down how humor, active listening, and “yes-and” thinking can transform high-stakes sales conversations, especially in emotional industries like homebuilding.In this episode, you'll learn:Why comedy skills = better communication, curiosity & connectionThe difference between being funny and using humor effectivelyHow to shrink the fear of failure (yes… bombing on stage helps)Improv rules every salesperson should steal (active listening, yes-and, F-your-good-idea!)How humor lowers defenses, builds trust, and boosts customer satisfactionSimple, low-stakes exercises any sales team can use to collaborate betterWhether you're in new home sales, leadership, or just want to communicate like a human again, Kevin's approach will help you sell with more confidence, and have a lot more fun doing it.

Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch.You'll learn:-The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid)-How to structure training, processes, and metrics that move appointments → sales-Website essentials for OSC success: strong CTAs, visible human presence, and smart use of video-Why gating hurts conversion—and where to earn contact info instead-Turning cold leads warm: segmented follow-ups, personalized video, and practical nurture tracks-Smooth handoffs: chat/AI → OSC → onsite, with clear communication and accountability-When (and how) to audit your existing OSC program for quick winsGuest: Leah Fellows, Founder/CEO, Blue Gypsy Inc.; author of Attract, Engage, Convert. Topics: online sales counselors, new home sales, home builder marketing, AI assistants vs. chatbots, lead nurturing, conversion optimization, customer experience.If you're a builder or marketer ready to level up your OSC program—and your conversions—this episode is your roadmap.

Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.We cover:-The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets-AIO to SEO? Preparing your site to “talk to bots” and win AI answers-Content that feeds LLMs without becoming AI slop (voice, structure, schema)-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales-Paid search today (rising CPCs) and what's next for social/TikTok search-Practical AI workflows: brand-tuned GPTs, faster content ops, better insightsIf you're a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.Chapters: 00:00 Intro 01:05 Jason's path & why builders need better data 03:00 The Digital Marketing Ladder 06:10 Websites & assets: the #1 ROI lever 09:10 AI search and “bot-to-bot” readiness 12:20 From SEO to AIO: content that ranks in AI 20:05 Validating the AI recommendation: trust pages that matter 24:00 Visuals that feed AI (not just look pretty) 26:00 Measuring ROI with CRM + attribution 28:30 AI tools/workflows Jason recommends 31:00 What's next: TikTok search & beyond 33:00 One thing overwhelmed teams should do now 34:30 Where to find Jason

Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive.She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform uniform ones, and how to balance data-driven insights with human understanding. Kae also talks about the role of AI in empowering marketers to focus on strategy and creativity, rather than repetitive tasks.Whether you're leading a team, navigating a career in a male-dominated field, or looking to build a more inclusive culture, this episode delivers practical insights you can apply right away.

Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle.What you'll learnWhy “first response wins” (and how AI makes it instant—24/7)AI voice/chat setup: FAQs, escalation rules, booked-appointment targetsWhere OSCs fit next to AI (and how to keep the “talk to a human” option)Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription auditsContent flywheel: short videos → blogs → social → press → emailAnswer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signalsGuest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies) Chapters 00:00 Intro 01:40 Ken's IT→Marketing journey & podcast lessons 03:30 Speed-to-lead: why first wins (even vs. price) 10:30 OSCs, AI chat/voice, and instant response 12:45 Training AI with FAQs + escalation to humans 20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up 21:30 Local content with AI: FAQs, repurposing, signals 26:00 AEO, schema, Bing/LLMs, reviews & reputation 34:00 How to reach Ken + final takeawaysLinks 

Online Sales Counselors are no longer optional, they're essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size.Ingrid shares:Why small and mid-sized builders absolutely can (and should) have OSCsHow to structure 10–14 touchpoint follow-ups that actually convertThe surprising data behind today's 300-day+ buying cycleHow AI and chat assistants are reshaping the OSC roleWhy “no lead left behind” should be your 2026 mottoWhether you're running 50 leads or 5,000, you'll walk away with actionable steps to improve response times, nurture old leads, and personalize the buyer journey with data and automation.

Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales.Download the Holiday Marketing Guide to follow along! You'll learn how to:Refresh branding (seasonal logos, signatures) without a full rebrandMake models feel magical on a budget (wrapped boxes, greenery, scent & sound)Add simple virtual décor to renderings/videos for social, email, and plan pagesHost community + HOA events (Story Time with Santa, cookie swaps, decorating classes)Win with realtors (tailgate broker opens, Santa photo ops, “12 Days” prize runs)Give calorie-free gifts that stick around (mini pumpkins, plants with branded picks)Spark UGC with “Pictures for Pie,” porch-decor contests, & Elf-on-the-Shelf photo opsPublish local holiday guides (pumpkin patches, Santa pics, tree farms, best light displays)Who it's for: New-home marketers, OSCs, sales leaders, and on-site teams who want festive campaigns that convert—without burning the December candle at both ends.Chapters: 00:00 Welcome & why holiday differentiation matters 03:00 Model-home décor (indoor/outdoor) on a budget 06:00 Virtual décor for renderings & short videos 08:00 Community/HOA experiences that drive referrals 10:00 Realtor plays: tailgates, Santa photos, 12-day giveaways 13:00 Sticky gifts (not sweets!) 15:00 UGC contests that explode reach 18:00 Local guides for SEO + goodwill 20:00 Wrap-up & next steps

New Home Star's Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot's INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).What you'll learnWhy a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI valueINBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scaleHow to pivot from SEO traffic losses to AIO discoverabilityThe builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries12-week HubSpot rollout: strategy → automation → dashboards & trainingTop 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)Chapters 00:00 Intro & who is New Home Star 01:00 Chris's path + team scope (40-person marketing org) 04:00 Why HubSpot: one data warehouse for sales/marketing/service 06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization 11:00 Homebuilding implications: matching buyers to the right homes 14:00 SEO drop-offs & the rise of AI search (AIO) 18:30 Treat your site like a data warehouse; 3,000+ FAQs 21:30 Schema + data tagging for plans, pricing, and tours 25:30 Human-friendly front end vs machine-readable back end 26:30 New Home Star's 12-week HubSpot implementation 27:45 The builder's top 3 priorities for 2025–2027 34:00 Should you attend INBOUND next year? 35:30 Where to connect with Chris & New Home Star

National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what's in it for builders:“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.Community Boost assets. Homes.com/CoStar deploys pro photographers + the world's largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.Scale + signal. Backed by CoStar's research engine and massive consumer reach, plus an open call for builder input to shape what's next.⏱️ Chapters00:00 Intro01:00 Why Rick joined Homes.com (CoStar resources + vision)04:00 “Your listing, your lead” explained05:00 Free listings via builder feed; when to boost06:00 Photo, drone, and 60–90s community videos11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)15:00 Making new construction easier to find; affordability talk21:00 No third-party ads; cleaner consumer experience28:00 Builder feedback: help shape Homes.com's roadmap

How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay.What you'll learn: -The 20-60-20 bell curve (and why the middle matters most)-The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relationships-Soft-skills that drive hard results: defining reality, delegating well, and communicating clearly-How to spot a “C” environment, and actionable steps to turn it into an “A”-Managing up, navigating toxic pockets, and protecting your own attitude and routinesAbout our guest: Farrell is the founder of The Bell Curve of Life, author of A Performer / A Environment, and a longtime Atlanta-area homebuilding leader. Learn more at TheBellCurveOfLife.com and find his book on Amazon/Audible.—

What actually moves the needle in today's tougher market? Impact 88's Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week.What you'll learn:Why “people over process” sells, and how empathy + curiosity change buyer conversationsThe New Hire Blueprint: foundations even seasoned pros may be missingProspecting + follow-up cadences you'll actually stick toHow to qualify the right buyer (and confidently say no when it's not a fit)Tech that saves time and boosts conversions (CRM practice tips, video follow-ups, AI helpers)Building consistent, intentional habits that survive dry spells and busy weeksHighlights:Entrepreneurial mindset for onsite sales successSecret shopping and presentation tweaks (tone, body language, flow)Practical tech-adoption steps: “don't practice on customers”Cassy's new book Unapologetic and upcoming Impact 88 eventsGuest: Cassy Williamson, Strategic Performance Coach, Impact 88 Connect: LinkedIn/IG | Email: cassy@sassy@impacteightyeight.com

Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts.We dig into:The “When Engine” and what 280M consumer profiles unlock for buildersTurning anonymous website visitors into actionable buyer insightsWhy today's home journey often stretches to ~300 days, and how to stay relevantMigration patterns (what's changed since the COVID era)Affordability, qualification, and spotting the truly ready buyersThe surprisingly powerful “dog shower” insight

Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.

In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator.Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders.✅ Why bots may soon know your buyers better than they know themselves✅ How to future-proof your website for both machines and humans✅ The new role of emotional intelligence in a bot-first world✅ The rising value of interactive content and structured data✅ What leaders must do today to win the talent, trust, and tech race of tomorrowWhether you're in marketing, sales, or leadership, this is your wake-up call: the AI-powered buyer journey is already here.

Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don't even know are holding them back.From outdated CMS platforms to AI-invisible content and disconnected data, Beth lays out the case for why builders need interactive, AI-ready websites to attract, engage, and convert today's homebuyers. You'll see live demos, real examples, and even a sneak peek at Anewgo's upcoming AI assistant in action.✅ Learn:Why your CMS is killing your marketing momentumHow buyers expect to shop (and why builders fall short)What “AI-ready” really means for your websiteWhy iFrames are making your content invisibleHow to finally connect the dots between traffic and conversions

We're live from the floor of the Jeff Shore Sales & Marketing Summit in Denver, where we're catching up with some of the brightest minds in new home sales and marketing. From seasoned pros like Gary Hendrickson to rising stars like Abby Adams, this episode captures real-time insights on buyer confidence, market momentum, and how builders are leaning into tech to build trust and close deals.You'll hear perspectives from:

This episode was created by AI, pulling together top insights from articles, research, and expert notes to explore how the web is evolving in the age of artificial intelligence. As search engines prioritize context and conversation over keywords, your digital strategy needs a major upgrade. We dive into how to earn AI citations, boost EEAT, and structure your site for clarity, speed, and trust. Plus, we look at the rise of AI agents on websites and how they're changing the game for user experience. This is your AI-curated roadmap for standing out in a world where machines are the new gatekeepers.

How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes—Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind website, powered by Anewgo.From curated home packages and storytelling to full interactive renderings, they share how they're transforming home shopping into a personalized, confidence-building journey. You'll hear how they leaned into transparency, buyer empowerment, and emotional connection—creating not just a website, but a platform for life's biggest milestone.Plus, find out how Garman's bold ideas pushed Anewgo to innovate its first-ever builder website—and how this project is already influencing the future of digital home sales experiences.

The future of homebuying is here — and it's intelligent. In this dynamic session, Anewgo CEO John Lee breaks down how artificial intelligence is revolutionizing the new home sales journey. From bots that search, to assistants that guide, and agents that act on behalf of buyers, discover what's coming next and how builders can stay ahead.Whether you're just exploring AI or already experimenting with smart tools, you'll walk away with practical insights on:The evolution of AI from static SEO to dynamic conversationsHow AI assistants and agents are transforming customer journeysWhat builders need to do now to stay discoverable — and competitiveWhy AI will reshape marketing funnels, online sales, and buyer expectations

What if building homes could be faster, smarter, and more energy-efficient—without sacrificing quality or customization? In this episode of Anewgo of New Home Sales, we sit down with John Harding, Senior Manager of Offsite Solutions at CertainTeed, to explore One Precision Assemblies (OPA), a panelized construction system designed to streamline building timelines while boosting performance.John breaks down how OPA differs from traditional stick-built and modular construction, the ideal builder profile for this innovative approach, and how his team is tackling labor shortages, energy codes, and rising buyer expectations. Whether you're a builder looking to scale, or just curious about the future of construction tech—this one's for you.

How are onsite sales pros closing faster and impressing buyers with every tap? Amanda Houston and Graeme Robertson of Riverside Homebuilders share how the Anewgo Sales Center has transformed their sales offices—from streamlining presentations to creating unforgettable buyer experiences.Tune in to hear:What today's buyers expect before they ever meet youHow interactive kiosks create “wow” moments (and fewer objections)Real-world stories of faster follow-ups and more confident closingsWhy even “elder millennials” find it easy to use! 

Social media isn't just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what's working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest. We cover:✅ Why content is more important than ever in the AI search era✅ How to repurpose one piece of content into multiple channels✅ Video strategies that don't require huge budgets✅ The role of trending audio and vertical video on LinkedIn & Instagram✅ Smart ad vs. organic post strategies for builders✅ What builders are STILL getting wrong on social mediaPlus, Carol shares actionable tips you can start using today to boost engagement, build credibility, and ultimately sell more homes.

Is your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher—President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design.Jane shares the top trends shaping buyer preferences in 2025 (goodbye white-on-white!), why design collections are becoming a must-have, and how technology can streamline the selection process without losing the human touch.We also explore how builders can reduce SKUs, increase margins, and use design as a powerful differentiator—even in a budget-conscious market. Whether you're a builder, marketer, or design pro, this episode is packed with strategic insight on how to create more value, faster decisions, and happier homeowners.Watch now and learn how to think like a consumer, act like a retailer, and sell like a pro.

Tired of static maps and generic listings? In this episode, Anya Chrisanthon chats with Helena Jaramillo, co-founder of Pam Pam, an AI-powered mapmaker that's turning heads in the real estate and homebuilding world. Helena shares how this beautifully designed, easy-to-use tool lets professionals create personalized, interactive maps—from listing overviews to lifestyle-driven amenity guides—with zero coding required.You'll learn how homebuilders and realtors are using Pam Pam to:✅ Showcase homes by location✅ Automatically generate amenity maps with AI✅ Embed custom maps on websites and social media✅ Chat with a map using their new AI assistant, AtlasIf you're looking for a smarter way to connect buyers to neighborhoods (and boost engagement), this episode is your map to the future.

In this episode, Kerry Mulcrone joins Anya to share timeless strategies for building buyer confidence, listening with intention, and guiding a sales conversation without sounding scripted. A celebrated coach and SAM Award winner, Kerry brings wisdom from the trenches—plus a surprising take on how AI can make follow-up more personal. Whether you're managing a team or selling on site, this episode is full of real talk and ready-to-use tips.

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Patrick Murphy, founder of Maket AI, to explore how AI is transforming the world of architectural design and residential construction. Discover how builders, developers, and even homeowners are using generative AI to instantly create, edit, and visualize floorplans—cutting weeks from traditional workflows.We dive into:Market AI's origin story and explosive growth to 800K+ usersHow builders like Mattamy Homes and Japan's Lib Work are streamlining design with AIThe vision of an "architectural brain" with agents for zoning, rendering, furniture, and beyondWhat AI can (and can't yet) do better than humansThe future of homebuilding in an agent-powered, voice-enabled, and visually immersive worldIf you're a builder preparing for the next wave of innovation—or just curious how AI is reshaping design—this is a must-listen. Learn more about Market AI: https://www.marketai.com Connect with Patrick: LinkedIn

In this episode of Anewgo of New Home Sales, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares how she bridges marketing and sales to deliver a seamless homebuying experience. From managing 400+ homes a year to leveraging Anewgo's interactive tools and real-time insights, Felicia reveals how data, follow-up, and smart tech empower her to close deals—often entirely remotely. Whether you're a builder, marketer, or OSC, this episode is packed with actionable takeaways to help you connect with buyers faster and smarter.

In this power-packed episode, Anya Chrisanthon reconnects with industry legend and K. Hovnanian Area President Chris Hartley to reflect on their journeys, growth, and what it really takes to thrive in homebuilding today. From embracing cutting-edge tech to leading with empathy, Chris shares 21+ years of wisdom—including the one mindset shift that can change your entire career.Topics include:How Chris climbed from sales rep to Area PresidentWhy the "Heart and Hustle" mindset still winsLessons from leading during downturns and tech disruptionHow AI and automation will shape the future of salesThe difference between “selling a house” and “creating a home”Tips for adoption of new tech tools across your sales teamThe evolving definition of success in homebuilding

Melissa Cervin, VP of Marketing at Lombardo Homes, shares how her team uses Anewgo's visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setting a new standard in customer experience—and what's next for tech in homebuilding.

In this episode, returning guest Myers Barnes joins Anya Chrisanthon and John Lee to discuss current market challenges in home building, selling strategies during uncertain times, and how AI is transforming the new home sales journey. After a two-year hiatus studying artificial intelligence, Myers shares his perspective on why builders should embrace AI technology now rather than wait, and how it will reshape the roles of online sales counselors and onsite salespeople

In this episode of Anewgo of New Home Sales, Lindsay Haltom, Director of Sales & Marketing at Homes by Taber, shares how integrating sales and marketing drives success. We dive into market trends, the shift in inventory vs. to-be-built homes, leveraging data for smart decision-making, and the role of technology in enhancing the customer experience. Plus, Lindsay reveals how Homes by Taber creates "wow moments" for buyers and why a customer-first approach is the future of home sales.Tune in for insights on how homebuilders can innovate, adapt, and sell more homes!

Missed our sessions at IBS? Join Anewgo's CEO, John Lee, and Chief Communications Officer, Anya Chrisanthon, for an exclusive webinar that combines their groundbreaking presentations into one powerful session.From real-world AI applications that boost efficiency and profit to the transformative impact of AI-driven home shopping, we'll explore how technology is reshaping builder marketing, sales, and leadership. You'll learn how to:✅ Adapt marketing and sales strategies for AI-driven homebuyers✅ Create digital experiences that engage both bots and humans✅ Elevate your sales role by providing what AI can't—human insight, emotion, and trustAI isn't the future—it's here. Don't miss this opportunity to gain the insights you need to stay ahead of the curve.

In this episode of 'Anewgo of New Home Sales,' host Anya Chrisanthon sits down with Kody Smith, President and Co-founder of NoviHome. They discuss how NoviHome's digital platform is transforming the home buying journey from first contact to post-purchase. Kody shares insights on improving buyer registration, maintaining engagement throughout the building process, and reducing unscheduled site visits through better communication. Learn how technology is addressing longstanding pain points in the new home sales process and creating better experiences for both buyers and builders.

Ryan Taft, founder of Impact 88, shares his vision for transforming new home sales through authentic human connection. Learn why focusing on relationships rather than rigid sales processes is crucial in an AI-driven world, and how smaller builders can create exceptional customer experiences that technology can't replicate. Ryan also reveals the personal story behind Impact 88 and discusses the critical gaps in today's sales training landscape.

Here are all the mentioned events and sessions from the podcast:Sales CentralMentioned by multiple speakers as a key networking hubFeatures free food and drinksPrimary gathering spot for industry professionalsThe Sales RallyFeatures Kimberly Mackey, Keith McKinney, Anya Chrisanthon, John Palumbo and Cori Charles as speakers this yearThe NationalsAnnual awards ceremonyRecommended even for those not nominatedEvening formal event"Winner Tech's All" SessionPresented by Laura Hanson, Beth Byrd, Anna Howell, Cori Masters and Terrell Turner Topic: Tech-driven solutions for online sales and marketingFeatures previous Nationals award winners (silver and gold)First-Time Attendee Orientation SessionRecommended for IBS newcomersYoung Professionals (YP) PartyWednesday nightFor attendees under age 45"Become a Serial Killer Closer" SessionPresented by John Palumbo"VIP Realtor Program in a Post-NAR Settlement World" SessionWednesday at 8:30 AMPresented by Kimberly Mackey, Leah Fellows, and Naomi WrightNAHB Committee MeetingsHeld Sunday and Monday before the showOpen to anyone interested in getting involvedAnewgo/New Home Star/Call Rail/Nter Now/Builder Signal Combined Booth W2966Located on the exhibit floorBook your demo with Anewgo hereAI in Home Building SessionPresented by John Lee and Eric CoffieldFocus on AI transformation in business and customer experienceBuilders BookstoreFeatures industry publications and resourcesRemember to check the IBS app for exact times, locations, and any potential schedule changes.

Join Anya Chrisanthon as she sits down with strategic marketing advisor Mitchell Metz to explore the revolutionary changes happening in home building marketing. Discover insights on:AI's impact on sales and marketingThe power of personalizationBuilding a strong personal brandNavigating technological disruptionCrisis communication strategiesKey Takeaways:How technology is reshaping the home buying experienceThe evolving role of sales and marketing professionalsStrategies for leveraging AI and dataCreating meaningful customer connectionsPerfect for home builders, marketers, and tech enthusiasts looking to stay ahead of the curve.Mitchell Metz: Marketing Strategist & Home Building Marketing ExpertMitchell empowers home builders and custom home businesses with strategic marketing approaches rooted in technological innovation and personalization. With a background in web design and digital marketing, he specializes in helping small businesses navigate the rapidly evolving landscape of AI, digital transformation, and customer-centric marketing.His mission is to help home builders and small businesses leverage AI, data, and strategic marketing to create more meaningful customer connections and sustainable growth.Connect with Mitchell on LinkedIn or visit mitchellmetz.com.

Discover how Anewgo's new Sales Center App bridges the gap between online and in-person home shopping experiences. Join Anya Chrisanthon, John Lee, and Beth Byrd as they discuss this intuitive platform that streamlines presentations, automates updates, and enhances the buyer journey - available now with your first community free.Key Features:Seamless Online-to-Offline ExperienceInteractive Site Plans & Virtual ToursReal-time Pricing & Customization ToolsInstant Custom PDF BrochuresSelf-guided Tour CapabilityComprehensive Analytics DashboardBenefits:For Sales Teams: Streamlined presentations, lead tracking, and personalized follow-upFor Marketing: Easy content updates and brand consistencyFor Builders: Higher engagement, better lead conversion, detailed buyer insightsFor Buyers: Intuitive interface, personalized experience, self-guided explorationGet Started:No special hardware required - works on any screenFirst community freeSimple setup, no coding neededFull training and support includedContact Beth Byrd (beth@anewgo.com) to transform your sales center experience today.

ON3 CEO Paul Cardis shares how their mobile-first platform uses AI to improve construction training, reduce errors, and bridge language barriers - helping builders save time and money through smart video training solutions.Paul has over 30 years of experience leading technology companies. His former company, Avid Ratings, served more than 2,500 companies throughout North America and was named a Top 50 Most Influential Technology Company in 2014 and 2015.Paul successfully sold a majority of his stake in Avid Ratings to former Microsoft executives and venture capital in 2019. After a short hiatus from entrepreneurship, Paul invested in other game-changing startups, provided consulting, and invested in/co-founded an AI-driven, mobile application to support frontline construction workers. The resulting company, ON3.ai, was named the 2022 Most Innovative Startup by the National Association of Home Builders, received a Housing Innovation Alliance 2023 Pitchfest Award for Data and Technology, and was honored with a 2023 Brilliance Award from Techome Magazine.Paul attended Harvard University for Business Analytics and is ABD (all but dissertation)-Ph.D. in educational psychology from the University of Wisconsin-Madison. Before entrepreneurship, Paul taught secondary education and served as a research/teaching assistant, developing the passion for education and analytics he applies today at On3.In his free time, Paul enjoys the outdoors, hiking, fly fishing, boating, and traveling to beautiful places around the world.