Podcasts about house that she built

In this episode:  Qadra Evans, Director of Industry Relations for New Construction at Zillow, discusses the evolving landscape of the real estate market, focusing on consumer preferences, the role of technology in home building, and the importance of workforce development. Qadra shares insights from her role at Zillow, highlighting trends such as the increasing significance of pets in home buying decisions and the growing interest in accessory dwelling units (ADUs) as a solution to the affordability crisis. She also explores how builders are adapting to economic challenges and the expectations of younger buyers regarding smart home technology. The discussion concludes with a focus on the She Built Foundation and its efforts to inspire the next generation in the skilled trades.   Timestamps: 00:00 The Appeal of New Construction 03:14 The Rise of Accessory Dwelling Units (ADUs) 05:51 Consumer Preferences and Market Trends 11:50 The Impact of Technology on Home Building 19:13 Workforce Development in Home Building   About Qadra: As the Director of Industry Relations for New Construction at Zillow, Qadra creates and nurtures strategic partnerships with homebuilders across the country, leveraging 20+ years of real estate experience and expertise. In her role, she shares valuable insights, data, and research with the industry, and showcase Zillow's innovative products and solutions that help homebuilders reach and engage more homebuyers online. She is passionate about elevating the skilled trades within underrepresented communities, and is a member of the Executive Leadership Team at The House That She Built, a community of 20 female leaders who aim to overcome the international labor shortage in construction.   Acknowledgment:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

As a young girl, Stefani watched, intrigued by her Dad's architectural penmanship and drafting skills, as he designed and built their personal family home. From there, she was constantly sketching designs for “the perfect floorplan” and soaking up any design magazines she could get her hands on.After high school graduation she spent her first two years of college studying Architecture at BYU Idaho. Widening her educational breadth, she changed her major to Interior Design and transferred to the FIDER-accredited Interior Design program at Utah State University. She graduated Magna Cum Laude from USU with her BS degree in 1996 and became NCIDQ certified in 2007. Throughout her 20+ years of design and construction experience, Stefani has worked as a staff designer for a boutique retailer, in furniture sales, as an independent design consultant, and as the lead architectural designer for a custom and production home builder. Her 10+ years designing homes for the custom and production builders gave Stefani an insider's edge into quality and value- engineered home design and construction.In 2015, Stefani opened her own residential design firm, Domani Home Design. Her typical clients are homeowners looking to “level up” their home environment. The home designs Stefani produces for them utilizes her unique SMART Cycle of Design© to create quality plans that tell the homeowners' stories and fits their own personal lifestyle through the finished floor plans.Stefani's home designs have won multiple awards including several People's Choice Award for the Cache Valley HBA's Parade of Homes. Most recently, Stefani was privileged to implement her SMART Cycle of Design© for The House That She Built that was featured in the 2021 Utah Valley Parade of Homes. She is continuing her participation and volunteer work with the mission of THTSB to educate and provide opportunities for other women to join the residential construction industry.Her design training courses teaching the SMART Cycle of Design© will be launched in the spring of 2022. She can be found on most social media platforms under the DomaniHomeDesign handle. Hosted on Acast. See acast.com/privacy for more information.

Mollie Elkman discusses the importance of understanding the target demographic and making informed decisions in marketing. She also talks about the evolution of marketing trends, the impact of AI, and the need to constantly adapt and improve in the industry. The conversation highlights the significance of connecting with the audience's problems and finding creative ways to differentiate a brand from competitors.  Timestamps: 00:00 The Importance of Understanding the Target Demographic 06:30 In Which State is it the Most Difficult To Purchase A Home? 08:09 What State Has The Highest Level of Affordability?  10:30 What Are The Odds That You'll Work Past The Age of 62? 15:45 A Conversation With Mollie Elkman 19:28 Making Informed Decisions in Marketing 25:44 The Evolution of Marketing Trends and Strategies 31:37 The Impact of AI in the Marketing Industry 38:36 Connecting with the Audience's Problems and Offering Solutions 45:08 Constantly Seeking Improvement and Learning in Marketing   About Mollie: Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for many of America's most successful builders. Driven by her passion for marketing, she is devoted to sharing the stories of individual home building companies and the industry she loves. As a creative problem solver, Mollie is dedicated to contributing to a long-term solution to the labor shortage. In 2021, she authored The House That She Built, a best-selling children's book designed to spark conversation and curiosity around careers in STEM and Construction. Since then, The House That She Built has grown into an International Movement, which includes free academic lesson plans, a Girl Scout patch program, and the support of hundreds of individuals and companies. Mollie was recognized as the Sales and Marketing Professional of the year by the National Association of Homes Builders in 2022.  Acknowledgements: Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Join us for an inspiring episode as we interview Mollie Elkman, the owner and President of Group Two, a leading full-service marketing partner for America's most successful builders. Discover Mollie's incredible journey of taking over the agency and turning it into a thriving brand. Explore her best-selling children's book, "The House That She Built," which has grown into a global movement sparking curiosity in STEM and construction careers. Mollie's remarkable achievements earned her the title of 2022 Sales and Marketing Professional of the Year, and learn about her role as a headliner at Jeff Shore's Sales and Marketing Summit this summer. Prepare to be inspired as Mollie shares her insights on building a successful brand, fostering creativity, and making a lasting impact in the industry.Want to learn from Mollie? Join us at Jeff Shore's Sales and Marketing Summit this July in Nashville with our exclusive BUY ONE GET ONE deal! Use this link to purchase https://anewgosell.com/jeff and use a discount code ANEWGO at checkout to receive this exclusive deal. 

The Fix – Season 3, Episode 3 Title: Breaking Barriers: Empowering Young Girls to Pursue the Trades Episode Overview: Mollie Elkman is the President and Owner of Group Two, a leading new home marketing partner for builders, and the author of The House That She Built, a book that educates young readers about the people and skills that go into building a home. She joins us to talk about changing the perception of career-based bias by getting in front of the youngest learners and shifting the mindset of teachers and parents to change some of the unfavorable/stereotypical images of specific jobs. Guests:  Mollie Elkman – President/Owner, Group Two Related Resources: www.thehousethatshebuilt.com www.grouptwo.com Facebook, Instagram, LinkedIn, YouTube Questions or Feedback: thefix@oatey.com

In this episode: Christi and Angela talk with Mollie Elkman from the marketing firm GroupTwo and Judy Dinelle from the building materials supplier, 84 Lumber. With the backing and support from Judy and 84 Lumber, Mollie was able to write and release a children's book named 'The House That She Built', an educational book about women in construction and how trade skills are evident all around us in our everyday lives. This podcast tells a wonderful story about how the book came to be, and how women working together in their various roles can do anything when they put their minds to it despite current obstacles for women and minorities in non-traditional roles. Check it out!

As a young girl, Stefani watched, intrigued by her Dad's architectural penmanship and drafting skills, as he designed and built their personal family home. From there, she was constantly sketching designs for “the perfect floorplan” and soaking up any design magazines she could get her hands on.After high school graduation she spent her first two years of college studying Architecture at BYU Idaho. Widening her educational breadth, she changed her major to Interior Design and transferred to the FIDER-accredited Interior Design program at Utah State University. She graduated Magna Cum Laude from USU with her BS degree in 1996 and became NCIDQ certified in 2007. Throughout her 20+ years of design and construction experience, Stefani has worked as a staff designer for a boutique retailer, in furniture sales, as an independent design consultant, and as the lead architectural designer for a custom and production home builder. Her 10+ years designing homes for the custom and production builders gave Stefani an insider's edge into quality and value- engineered home design and construction.In 2015, Stefani opened her own residential design firm, Domani Home Design. Her typical clients are homeowners looking to “level up” their home environment. The home designs Stefani produces for them utilizes her unique SMART Cycle of Design© to create quality plans that tell the homeowners' stories and fits their own personal lifestyle through the finished floor plans.Stefani's home designs have won multiple awards including several People's Choice Award for the Cache Valley HBA's Parade of Homes. Most recently, Stefani was privileged to implement her SMART Cycle of Design© for The House That She Built that was featured in the 2021 Utah Valley Parade of Homes. She is continuing her participation and volunteer work with the mission of THTSB to educate and provide opportunities for other women to join the residential construction industry.Her design training courses teaching the SMART Cycle of Design© will be launched in the spring of 2022. She can be found on most social media platforms under the DomaniHomeDesign handle. Hosted on Acast. See acast.com/privacy for more information.

We are facing so many challenges in the labor and workforce and the construction industry right now, and people want to know why there aren't more women employed in construction, the home-building industry, and the skilled trades.  I am a huge advocate for workforce development, women in construction, and women in the skilled trades, and I have come up with a solution! It's a phenomenal project called The House That She Built. I'm Marla, the Green Home Coach! I have Natalie Miles joining me today to discuss The House That She Built project and why it is so important, and explain how you can learn more about it. Professional Women in Building Natalie is a member of Professional Women in Building (PWB) and part of the council in Utah. She jumped on board after being invited to a kick-off event and meeting all the amazing women who worked in different areas of construction. About Natalie Natalie grew up in construction. After having her kids, she started a home staging company. Her customers often asked for her advice on various aspects of their homes. That motivated her to become a new construction designer. So she sold her home staging business about ten years ago and went into designing new construction full-time. Now, she works exclusively for a builder, doing their designs and managing their projects. Last spring, she became a general contractor. Learning on-site Natalie did not learn anything about the work she does at school. She took it upon herself to learn everything while she was working on-site. The House That She Built The goal of Utah Professional Women in Building was to get more women into construction. So they decided to start a scholarship fund to encourage girls to get into construction work. As a fundraiser, they decided to have a house built entirely by girls. That was how the concept for The House That She Built was born.  A non-profit Natalie went all-in, volunteered to be the materials coordinator, and managed to get almost all the materials for the project donated! They operated as a non-profit, and the money they made from The House That She Built project got used to create their scholarship fund. An incredible experience It was an incredible experience for all the Utah members of PWB to be involved in the House That She Built project and learn all the new skills that the project required! About 100 women worked on the house. They had skilled women from all over the US joining them. By the end of the project, they had all formed a lasting bond as a sisterhood!  The time-frame It took about two years to coordinate the project before they started breaking ground. Then it took them less than a year to complete the construction. It was a challenging project, but they were successful! Designers Many designers were working on the house, so they divided the home into various spaces and allocated each area to a different designer. In the end, all the design aspects flowed together beautifully! Healthy practices They built the house using many practices required for healthier and better homes! Impressive women In the garage, they created a collage of all the photos of the women working on the house. That impressed the younger generation who came to see the house after the construction had been completed! A children's book Mollie Elkman was so impressed after seeing the house that she wrote a children's picture book called The House That She Built! Girl Scouts Natalie and another designer went to a Girl Scouts troop meeting to read The House That She Built picture book, speak about construction, and help the girls build some birdhouses. Afterward, the girls posted pictures on social media, and the next day, Natalie had about 30 Girl Scout troops asking her to do the same thing!  Girl Scouts can now earn a patch for The House That She Built! Changing the face of construction The Utah PWB successfully created a significant scholarship fund that will expose many women to the skilled trades. They hope to inspire other PWBs to start similar projects across the nation. In doing that, they hope to change the face of construction!  Have a great green day!   Links and resources: The House That She Built - Utah PWB  The House That She Built Book  Meet the Real-Life Women from The House That She Built  The House That She Built Girl Scout Patch  The House That She Built on Instagram

"Keep to the Grind, Just Do It" This is the message our guest, Natalie Miles says to women who are in the construction industry. Two of the women behind The House That She Built in Utah, come prepared to share their stories and tips for women in the construction industry. Some of the things that we uncover are 5:08 An Intro into The House That She Built 7:48 Theirs thoughts on the quote of the day, Don't be afraid of being different, be afraid of being the same as everyone else. 9:22 Being an influence for women in construction and starting a movement 13:20 Watch Me Do it First and Be an Example 16:24 Using social media as a tool to show the work you're doing 17:50 Women in the US earn on average 81.1% of what men make. The gender pay gap is significantly smaller in construction occupations, with women earning on average 99.1% of what men make. 21:05 Kristi Allen & Natalie Miles share their advice and tips for how women can get into the trades. 22:38 Women-Owned Small Business Month This and so much more are shared between Kristi Allen & Natalie Miles from #thehousethatshebuilt. To learn more about these amazing women or to connect to learn how you can get into the trades, please check out their websites: https://mywoodcastlehome.com/about/ https://www.nataliemilesdesign.com/ A Special thanks to all women in business who are blazing a path in their industry and setting an example for other #womenownedbusiness A Shout out to our podcast sponsors A Advanced Septic & Fuse Networks for your continued support of our podcast to provide valuable content to our audience.

Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for homebuilders. She is the author of the best selling children's book, The House That She Built, published by NAHB BuilderBooks in collaboration with The Professional Women in Building Council and NAHB's workforce development team. She was recognized at The 2022 International Builders' Show as the National Sales and Marketing Council's (NSMC) Sales and Marketing Professional of the year. By focusing specifically on housing, Group Two understands the industry and is specialized in connecting builders with buyers. With a complete range of creative and technical capabilities, the team weaves the builder's unique brand story throughout every buyer touchpoint. Learn more about Group Two: https://www.grouptwo.com/ Sign up for our monthly WIRC newsletter: sgc.dragonforms.com/loading.do?omed…R_prefs&PK=LAND

•   So, my background was working for two really awesome agencies, one in Florida and one in Southern California. And really... Advertising was my passion. And then when I came into the family business, it was really during a major market shift, 2006, and a lot of people of that generation were choosing not to come into construction and housing because it was a recession. And really part of that is why we have a labor shortage now, it's because basically all these people who would have come into the industry didn't come into the industry, and that's exactly when I came in. And because things were going more from print to digital, that was my opportunity to rebuild Group Two into a digital marketing partner for home builders, so we're an old business with a young heart. (2:26)•   So, the group of women, there were about 10 of them in the core group that started this idea to build an all women built home in Utah. And I know your listeners have already heard about the actual build... Part of that was the group had reached out to me as a woman-owned marketing company. So, my company named it The House That She built, and we did the marketing for their project in Utah. So, all their graphics, their social media, we did some graphics about the individual women to tell their stories, and we ended up getting some national publicity through the National Association of Home Builders, so we were really a part of the build and The House That She Built. And basically how I got pulled in was actually the other general contractor, her name is Christy Allen, our dads did business together, and Stephanie is second generation as well, you see that a lot in our industry. And actually, the three of us were talking about how all of us were brought into the industry by our dads, and now we're here, and it's like, Okay, we're here now, how do we bring in more women? (4:00)•   Those women just go to work every single day and maybe they have a social media account, maybe they don't, and so there's not a whole lot of light shed on the fact that, as a younger woman or a girl, seeing them in a place that is like, Oh, I just brought my mom to work day and shared their profession, we did back in the day. But in this alternative format, I just think it's so cool and so influential to just the young community, and I love that it was like a children's book and not an adult book. You know what I mean? That was very important because as I mentioned before, of course, we all know there's a labor shortage, the labor affects the entire US economy, so there is no one in this country who is not affected by the labor shortage, and these are really in-demand jobs and their noble awesome jobs. And I think if girls don't see that these are potential careers for them at a young age, we're missing such a major opportunity. (7:09)•   I always say this, one of the things that I learned during the build of The House That She Built, is that these women who worked on this home all have different backgrounds, different education, different skill sets, but they're all so valuable to the industry. And for me, it kind of made me think like, okay, I have never framed at home, I've never done plumbing, I haven't done that, but I do have a skill set. My skill set is on the marketing side, how can I use my skill set to help the industry? So for me, being able to tell this story that elevates the women who are doing these jobs, it's like, I think that they are the superstars, and I want them be like... Whenever I tell a school, if you meet a woman who's doing plumbing, have her sign your book, that is so cool. And so for me to get to use what I am good at in a way that benefits the industry and women in the trades has been just so cool. (11:04) ABOUT MOLLIE ELKMAN:Mollie Elkman is owner and president of Group Two, a full-service marketing partner for home builders. She is the author of the best selling children's book, The House That She Built, published by NAHB BuilderBooks in collaboration with The Professional Women in Building Council and NAHB's workforce development team. She was recognized at The 2022 International Builders' Show as the National Sales and Marketing Council's (NSMC) Sales and Marketing Professional of the year. Mollie is passionate about proactively sharing the successes of those in housing in order to diversify and grow the number of people in the skilled trades. She is currently doing this through The House That She Built Patch and Charm Program for Girl Scouts of America. CONNECT WITH MOLLIE:• Website: https://www.grouptwo.com• Book: https://shebuiltbook.com• Facebook: https://www.facebook.com/GroupTwoAdvertising• Instagram: https://www.instagram.com/grouptwoadvertising• LinkedIn: https://www.linkedin.com/company/group-two-advertising• YouTube: https://www.youtube.com/user/GroupTwoAdvertising WAYS TO CONNECT WITH STEFANIE…• Website: https://shebuildshomes.com• Facebook: https://www.facebook.com/shebuildsbetter• Instagram: https://www.instagram.com/shebuilds.homes• YouTube:  https://www.youtube.com/shebuildsshow

Check out Episode 41 of Mothers In Construction Podcast - Girls Can Do Anything with Mollie Elkman, author of The House That She Built and Amanda Jewell , author of Panda the Project Manager - Builds Her First Home. Both of these ladies have authored books that encourage representation of women in the construction industry through children's literature. It's important for us to normalize women being in our industry by showing our children it's possible. Reading about it allows them to dream and explore endless possibilities. Mollie Elkman is a mom and the owner and president of Group Two, a national full-service marketing partner for home builders. With a deep understanding of new home marketing and a forward-thinking approach, Mollie has helped continue to keep Group Two at the forefront of the industry for over 50 years. She has shared her thoughts with thousands across the housing industry, including business owners, builders, and sales and marketing professionals. Mollie is the author of the children's book, The House that She Built, published by NAHB Builder Books. She is passionate about proactively sharing the successes of those in housing in order to diversify and grow the number of people in the skilled trades. Amanda Jewell is a mom of two girls, who are growing up around the construction industry and are fascinated by the home building process just like their mom. Her family has been in the home building industry and has been for over 40 years, French Brothers Homes. Amanda's father is currently building his personal home and does not have time to do many of the tasks involved, so he asked her for help. She became Panda the Project Manager. During this building process, and through the family business, Amanda has seen first-hand the challenges women face in construction, as well as the fascination little girls have with home construction. Additionally, Amanda has a Masters in Mental Health Counseling, and am a Nationally Board Certified Counselor. She has worked with adults, children, and teens individually and facilitated group counselors for teens and adults. With a family history in construction and a background in counseling Amanda combines STEM themes with emotional and social development in children's literature.

A few years ago, a house in Utah was built by a team made up entirely of women. Today's guest, Mollie Elkman, is the owner and president of Group Two, and she and her team were responsible for the sales and marketing side of the build. As the project was nearing an end, Mollie saw the potential of this story to positively impact the lives of so many women and girls, and she embarked on a journey of writing The House That She Built. The book highlights 18 of the trades that are involved in building a house, from excavators to plumbers to landscapers, and it has become an invaluable tool used to educate women and girls and other underrepresented groups about the career paths that are available to them. Tune in today to hear Mollie's story; what led her to the construction world, what she loves about working in this industry, and how she hopes the future of the construction industry will be impacted by The House That She Built. Learn more about your ad choices. Visit megaphone.fm/adchoices

As listeners know, hosts Tim and Steve try to bring as many women on the show as possible in hopes of bringing new perspectives to the podcast.  So, guest Mollie Elkman is with us today to discuss her book that promotes the idea to young girls that women are capable of anything they set their... The post Ep.187: The House That SHE Built with Mollie Elkman appeared first on The Tim Faller Show.

Vice President of Development Brittani Sanders with Portman Residential joins the Atlanta Real Estate Forum Radio podcast to share the importance of development and diversity, equity and inclusion (DEI) in a corporate space. Sanders joins host Carol Morgan on the All About Real Estate segment. A relatively new company, Portman Residential is the latest addition to the Portman Holdings family, a staple in the homebuilding industry for over 60 years. Founded by a prolific architect, John Portman, the company was previously known for designing abundant office and hotel projects and recently decided to expand into the mixed-use development sector with the creation of Portman Residential and Portman Industrial. Sanders said, “It really is a great company and has really exciting mixed-use projects across the country.” Growing up in a small town south of Chicago, Sanders shared that diversity and inclusion are a deeply personal topics. From a young age, she was fascinated with the Chicago skyline but never knew how those buildings came to be. She decided to study architecture, unaware of other career opportunities due to a lack of exposure. At Howard University, she quickly learned architecture was not her path, and development was the ideal industry for her. “My motivation today is to expose more young people, specifically young people of color, that are maybe in my shoes now that I was in 10, 20 years ago,” Sanders said. “There just aren't many people that I can look up to, specifically African American women in development. I hope to make that road easier. That's what makes me work the way I do.” Thanks to innovative projects such as The House That She Built book by Mollie Elkman and Georgia Castellano, young girls are beginning to see themselves within roles and careers traditionally pushed towards young boys. When asked what advice she has for women entering the homebuilding and development industry, Sanders recommended meeting as many people as possible. A lesson she learned early in her career, oftentimes real estate and development companies have a limited timeframe when hiring new talent. It's easy for those entering the industry to become discouraged, especially when it seems as if positions are often given to family members and those with connections. While that does exist, Sanders shared it's common for companies to hire who they know. Though making connections is essential, companies must also be willing to step outside of their circle. Sanders said, “You have to position yourself so that you're top of mind when opportunities present themselves so, network, network, network! Get comfortable talking to anyone.” Tune in to the full interview above for more information about Portman Residential or visit www.PortmanResidential.com. Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above! Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. New American Funding and Portman Holdings are not associated. Click here to view the terms and conditions of products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (March/2022) New American Funding is a family-owned mortgage lender with a servicing portfolio of over 216,000+ loans for $56.8 billion, 171 branches and about 4,500+ employees. The company offers several niche loan products and has made Inc. 5000's list of Fastest-Growing Companies in America seven times. For more information, call 678-898-3540 or visit https://branch.newamericanfunding.com/Atlanta. The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders,

Chelsey Keenan and Katie Kolakowski review where you can find and connect with Group Two team members at the International Builders' Show this year in Orlando. How you can participate in Builder Books' The House That She Built $500 Cash Challenge every day, the awesome photo ops you'll have with some life-size The House That She Built character cut-outs, and more. We can't wait to see everyone in person!

In a male-dominated industry like the Construction industry, there is a place and need for women in the industry. In Ep 44: The House That She Built, I sit down with Natalie Miles to discuss her latest endeavor, The House That She Built. Tune in as we discuss the challenges and rewards she has faced as her and other women in the industry lay down the foundation to bring more women and youth to the construction and LBM industry. Guest: Natalie Miles For more information about Natalie Miles and The House That She Built visit https://buildingthefuturepodcast.com/the-house-that-she-built.

Connect and Empower are powerful words, especially in business. These words are more in focus when you consider the people and skills that go into building a home. Adam and Kate are joined by Kristin Smith, founder of The House That She Built. Together, they talk about the opportunity and obligation to cultivate an industry that values diversity and inclusion within the workforce and recognizes women in an industry that sometimes overlooks their incredible value. Learn how the teamwork of like-minded individuals can connect and empower communities! Learn More About Utah PWB: https://www.utahpwb.com/ -------------------------------------------------------------- Nugent Good News: https://nugentgoodnews.com/

“Women are the real architects of society.” -Cher    By some estimates, women make up only about 10 percent of those employed in the construction industry. What would it take to design and build a home solely by women? Would there be enough interest, enough women available in one area?   We are joined by Natalie Miles (project manager and designer for Wardley Homes) and Katy Higgins (owner of Blue Best Heating and Air) to learn all about The House that SHE Built, a home construction project recently completed (and sold!) in Saratoga Springs, Utah. The Utah Chapter of the NAHB Professional Women in Building began work last year to design and build a home that was showcased in the 2021 Utah Valley Parade of Homes. The goal for this home was to highlight and utilize women professionals, skilled tradeswomen, and woman-owned companies for all stages of the project.    The proceeds from the sale of the home will be divided between scholarships, women-run charities, and future home projects like The House That SHE Built.    The home is a 3,200 sq ft 2-story home with an eclectic, farmhouse style. Additionally, the home also includes many high-performance details including a HERS score of 59. Listen in as we share the story of this project and its impact on the local community and future generations of women in building.   In addition to hearing about the impact this project has had on younger girls, we learn a children's book has been written to share the story more broadly. https://www.amazon.com/House-That-She-Built/dp/0867187859   To learn more about the project check out the links below:   https://www.utahpwb.com/the-house-that-she-built/   https://www.abc4.com/news/local-news/dream-big-women-build-an-entire-house-for-utah-valley-parade-of-homes/   https://nahbnow.com/2020/11/all-female-built-home-taking-shape-in-utah/   https://nahbnow.com/2021/06/nahb-leaders-celebrate-all-female-built-home-in-utah/   You can reach Katy at KHiggins@BlueBest.com and Natalie via: info@UtahPWB.com     RESTalk: To the RESNET community, we hear you and want to engage. Learn more at www.RESNET.us Or for more info on this topic contact RESNET at INFO@RESNET.US

How can we create space at the table for women in certain male dominated work industries? Learn how the first All Women's home was built. The House That She Built, made national headlines addressing the gender gap between men and women in the construction industry. Designer and project manager Natalie Miles shares stories about how she has experienced gender bias along with tips on how to heal the human divide. --- Send in a voice message: https://anchor.fm/thewakeupstories/message

Interview was done September 29, 2021! I love meeting new people willing to let me in and share their “lemon to lemonade” experience! This story is about Jennie who works in construction and found skilled women willing to exclusively build a house, with donated materials and volunteer labor, to raise money for scholarships to get more women in the construction business! Jennie had struggles finding skilled tradeswomen who could help, getting the materials, and building a home within 9 months during the pandemic of 2020~ What message do you get from this interview? Children's book; The House That She Built https://www.utahpwb.com/the-house-that-she-built/the-house-that-she-built-book Instagram: @TheHouseThat_She_Built Website: https://www.utahpwb.com ABOUT the LemonAid Stand: Heidi started hosting the LemonAid Stand live radio talk show, over 20 years ago, in 1999! It all came about when Heidi was dealing with thoughts of suicide, inadequacy, and dealing with infertility. She realized as she reached out to others and heard their stories, she would be uplifted and inspired no matter what she was going through. So this podcast has old "Original" shows from that time period. It also has "New" shows that are currently being recorded with new guests. And it has "Update" shows where Heidi reached out to original radio show guests to find out how the past 20 years have been! Do you know a story that needs to be shared? Contact Heidi at: LemonAidStandRadioShow@gmail.com

Mollie Elkman is joining Sharla Feldscher on KIDFUN AND MORE. Mollie is the owner and president of Group Two, a full-service marketing partner for home builders based in Philadelphia.  She is the author of the new children's book, The House That She Built. Mollie is passionate about proactively sharing the successes of those in housing in order to diversify the industry and elevate careers in construction. Our host, Sharla Feldscher, is the author of several KIDFUN books including the most recent, KIDFUN: 401 Easy Ideas for Play (Wordeee publishing), is hosting the KIDFUN AND MORE Podcast on the Word of Mom Network. You'll get to enjoy a KIDFUN Minute during today's show! Join us on September 23rd at 1pmET or in podcast. Be sure to connect with Mollie at SheBuiltBook.com and @SheBuiltBook on Facebook and Instagram. Follow Sharla on her site KidFunandMore.com and on Facebook, Twitter, and subscribe to her YouTube Channel, too! Thanks to StadiumBags.com, No Such Thing as a Bully, and Smith Sisters Bluegrass for our theme song, She is You. Be sure to follow Word of Mom on Facebook, Twitter and Instagram. Email us at info.wordofmomradio@gmail.com. Word of Mom Radio ~ Sharing the wisdom of women, in business and in life.    

Hosts Jerry Howard and Jim Tobin sit interview Mollie Elkman, author of NAHB's newest, and fastest selling book, “The House that She Built.” Elkman was inspired to write this book, geared toward young children, after her firm was involved with the real-life “House that SHE Built,” the first home designed and created by an all-women team.

The House That She Built has gained national attention in the home building industry. This beautiful home in Utah was designed, planned and built entirely by women. The project has gained considerable attention from women and is a way to showcase all of the women in the trades and inspire young women to consider the building industry for their future careers. To discuss her book The House That She Built which is based on the project of the same name, Mollie Elkman joins hosts Carol Morgan and Todd Schnick on the Around Atlanta edition of this week's episode of Atlanta Real Estate Forum Radio's podcast. Elkman also discussed workforce shortages in the housing industry and how women can help fill this gap. Owner of Group Two and author of The House That She Built, Elkman is a second-generation business owner serving the housing industry. The House That She Built was created and completed by the Utah Home Builders Association and their Professional Women in Building Council when inspired to exclusively hire women to build a home.  Elkman, based out of Philadelphia, became aware of this project two years ago at the Women in Residential Construction conference. She was told about the ambitious project in Utah and asked if she wanted to be responsible for the marketing. Group Two took the lead on marketing the home and Georgia Castellano, creative director, illustrated the book after working on the marketing with Elkman. “The home is beautiful. It's very empowering that everything was done by women. Every aspect: the plans, the plumbing, the decorating. Every single piece. It's extremely inspiring.” This house serves as a tangible role model for women and shows them that anything can be done by women. This is important because less than three percent of onsite workers in the building industry are women. To build a home using only women is very challenging. For this ambitious project to be successful, women were flown in from all over the country which turned it into a national project. Over 100 women were involved in the physical construction of this home. Marketing is all about storytelling and this is a story that needs to be shared. They didn't want the story to end once the home was sold. The journey to turn this story into a children's book came about organically to share the story not just to the housing industry but everywhere. “One of the most moving things for me was the garage because when you walked into the garage, they have all of the women's faces on the wall. You can see how many people put their love, energy and effort into this home. It shows more about the workforce and the opportunity we have to develop it.” Construction is a unique industry where women can close the wage gap and have a better chance to receive equal work for equal pay. Women are paid more on the dollar in the construction industry than in most industries. “It's a very mission-based book because of the project that inspired it.” The book is marketed towards K through 3, the perfect age range because a large aspect of workforce development is educating parents and teachers. A large part of the conversation is how children form their ideas and identity from the adults in their life. Many kids grow up with aspirations to be a dancer, a firefighter or a police officer. What if kids wanted to grow up to become home builders? Kids don't think of the housing industry as a dream career which is why this age group is fundamental for the workforce development mission. Book sales start on September 14, 2021, a special date because it is the anniversary of the groundbreaking for the house that inspired the book and the week of the National Association of Home Builders' (NAHB) Professional Women in Building week.   Listen to the full interview above for more details. Click here to pre-order the book and learn more about the project. Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here.

The House That She Built has gained national attention in the homebuilding industry. This beautiful home in Utah was designed, planned and built entirely by women. The project has gained considerable attention and is a way to showcase all of the women in the trades and inspire young women to consider the building industry for their future careers. To discuss her book The House That She Built, which is based on the project of the same name, Mollie Elkman joins co-hosts Carol Morgan and Todd Schnick on the Around Atlanta edition of this week's episode of Atlanta Real Estate Forum Radio. Elkman also discussed workforce shortages in the housing industry and how women can help fill this gap. Owner of Group Two and author of The House That She Built, Elkman is a second-generation business owner serving the housing industry. The House That She Built was created and completed by the Utah Home Builders Association and its Professional Women in Building Council (PWB) when inspired to exclusively hire women to build a home.  Elkman, based out of Philadelphia, became aware of this project two years ago at the Women in Residential Construction conference. She was told about the ambitious project in Utah and asked if she wanted to be responsible for the marketing. Group Two took the lead on marketing the home and Georgia Castellano, creative director, illustrated the book after working on the marketing with Elkman. “The home is beautiful [and] it's very empowering that everything was done by women," Elkman said ." Every aspect, the plans, the plumbing, the decorating, every single piece. It's extremely inspiring.” This house serves as a tangible role model for women and shows them that anything can be done by women. This is important because less than 3% of onsite workers in the building industry are women. To build a home using only women was challenging. For this ambitious project to be successful, women were flown in from all over the country, which turned it into a national project. Over 100 women were involved in the physical construction of this home. Marketing is all about storytelling and this is a story that needs to be shared. They didn't want the story to end once the home was sold. The journey to turn this story into a children's book came about organically to share the story not just to the housing industry but everywhere. “One of the most moving things for me was the garage because when you walked into the garage, they have all of the women's faces on the wall," Elkman said. "You can see how many people put their love, energy and effort into this home. It shows more about the workforce and the opportunity we have to develop it.” Construction is a unique industry where women can close the wage gap and have a better chance to receive equal pay for equal work. According to Elkman, women are paid more on the dollar in the construction industry than in most industries. “It's a very mission-based book because of the project that inspired it," Elkman said. The book is marketed toward K-3, the perfect age range because a large aspect of workforce development is educating parents and teachers. A large part of the conversation is how children form their ideas and identity from the adults in their life. Many kids grow up with aspirations to be a dancer, a firefighter or a police officer. What if kids wanted to grow up to become home builders? Kids don't think of the housing industry as a dream career, which is why this age group is fundamental for the workforce development mission. Book sales start September 14, 2021, a special date because it is the anniversary of the groundbreaking of the house that inspired the book, as well as PWB Week for the National Association of Home Builders (NAHB).   Listen to the full interview above for more details. Click here to pre-order the book and learn more about the project. Never miss an episode of Atlanta Real Estate Forum Radio!

This is our first series on the Workshop Podcast titled “Women Who Build.” We will be interviewing women who are thriving in the homebuilding and construction industry. First up is Pierrette Tierney. Pierrette shifted from a journalism career path into homebuilding. She is now a Vice President at American Homes 4 Rent and oversaw the project The House That SHE Built. The House that SHE Built project is a home designed, planned, and executed by women in Utah led by the Utah Professional Women in Building. In this podcast we discuss Pierrette's career path, reasons why homebuilding is a great industry to work in, and all of the details on The House that SHE Built project. Find video versions of these interviews here: https://www.youtube.com/channel/UCBOscV1GMtEKvVcCjDo0Hsw The House that SHE Built project: https://www.utahpwb.com/the-house-that-she-built/ Want more info on the Colorado Homebuilding Academy? https://cohomebuildingacademy.org/ Contact us here: info@cohomebuildingacademy.org | 720-409-0985 #womenwhobuild

Stephanie Sharp is the President of the Utah Chapter of the NAHB Professional Women in Building which, in September of 2020, broke ground in Saratoga Springs on the first home in the U.S. to be built by an all-woman skilled labor team. The project is called The House That SHE Built. The home is finished and was unveiled in the Utah Valley Parade of Homes earlier this month.

In this Real Estate News Brief for the week ending June 12th, 2021… inflation hits a new 13-year high, homeowners make big gains in equity, and “The House that SHE Built” in Utah.Economic NewsWe begin with economic news from this past week. The latest inflation report shows another surge in consumer prices. The U.S. Bureau of Labor Statistics reported a .6% jump in the consumer price index last month. That puts the annual rate at a 13-year high of 5%. The core inflation rate, which excludes food and energy, also jumped .7% to a 29-year high of 3.8%. The Federal Reserve has assured Americans that these price increases are the result of a fast economic recovery, and will only be temporary. Some economists worry that the higher prices won't come back down, but as MarketWatch reports, the debate is expected to “play out over the next year.” (1)The number of people filing for unemployment continues to drop. The government reported just 376,000 new claims for the week ending June 5th. (2) The number of continuing claims also fell by another 258,000 to a total of 3.5 million. Combined with seven other state and federal programs, 15.34 million people are collecting checks. That's about half the number at the same time last year.While jobless claims went down, job openings shot up to a record high. The Labor Department says there were 9.3 million openings in April, which is about 1 million more than March, and about 5 million more than there were during the early months of the pandemic. (3) Employers say they are struggling to find people to fill open positions. A high number of people are also quitting their jobs. Economists say there are several reasons for this situation, including early retirement, trouble finding childcare, extra unemployment benefits, and fear of COVID.Consumers regained their confidence in the economy in June. The University of Michigan's consumer sentiment survey shows a 4-and-a-half point increase to a reading of 86.4. That's after it hit a 13-month high in April, and then dropped in May. (4) Mortgage RatesMortgage rates were down slightly in the last week. Freddie Mac says the 30-year fixed-rate mortgage slipped 3 basis points to 2.96%. The 15-year was down 4 points to 2.23%. (5)In other news making headlines…$1.9 Trillion in New Homeowner EquityJune is National Homeowners Month, and U.S. homeowners have something to celebrate. (6) According to CoreLogic's latest Home Equity Report, homeowners with mortgages have enjoyed a 19.6% year-over-year increase in their equity. That represents an average yearly gain of $33,400 per homeowner, and a total gain of more than $1.9 trillion. (7)CoreLogic's chief economist, Dr. Frank Nothaft, says: “Double-digit home price growth in the past year has bolstered home equity to a record amount. This reduces the likelihood for a large number of distressed sales of homeowners to emerge from forbearance later in the year.” Instead of letting their homes go into foreclosure, they are more likely to sell their homes and pay off the loan.The first quarter report shows that loans with negative equity decreased 7% to 1.4 million homes. That's about 2.6% of all homes with a mortgage.Turkey Leads for Global Price GrowthHome prices around the globe have been rising at their fastest pace since 2006. A report from Knight Frank shows they were up 7.3% year-over-year in March. And the country at the top of that list is Turkey at around 32%. New Zealand is second with a 22% increase, and is followed by the U.S. and Sweden at 13%, Austria at 12%, and Canada at 11%. (8)Frank Knight says it is “not” a global boom, however, because many countries are seeing modest price growth, and four are seeing price declines. Home prices in Malaysia, Morocco, India, and Spain are down between about 1 and 2% year-over-year.“The House that SHE Built”The so-called “House the SHE Built” is making a debut at Utah's annual Parade of Homes. The 3,200-square foot custom-home was designed and built by an all-female construction team. It began as a local project in Sarasota Springs to encourage more women to take this career path, but grew into a national event that attracted women from across the country including engineers, designers, architects, landscapers, and skilled workers. Many provided the materials and the labor for free or at cost. (9)Proceeds from the sale of the home will be used in a number of ways to help women pursue a construction industry career. Some will go toward scholarships, while other funds will go toward charitable organizations geared to help women and educational events that teach young girls about home building opportunities.Check the show notes for links to further information about these stories at NewsForInvestors.com.Click here to join RealWealth now, it's free and only takes a minute!Links:1 - https://www.marketwatch.com/story/consumer-prices-soar-again-cpi-shows-and-shove-rate-of-inflation-to-a-13-year-high-116233286932 - https://www.marketwatch.com/story/jobless-claims-drop-to-post-pandemic-low-of-376-000-116233287723 - https://www.marketwatch.com/story/u-s-job-opening-leap-to-record-9-3-million-but-hiring-lags-well-behind-11623161366?mod=economic-report4 - https://www.marketwatch.com/story/u-s-consumer-sentiment-rebounds-in-june-11623421938?mod=economy-politics5 - http://www.freddiemac.com/pmms/#6 - https://www.builderonline.com/design/consumer-trends/housing-demand-remains-strong-as-the-industry-celebrates-national-homeownership-month_o7 - https://www.worldpropertyjournal.com/real-estate-news/united-states/irvine/real-estate-news-rising-home-equity-data-for-2021-corelogic-2021-housing-data-frank-martell-frank-nothaft-coronavirus-pandemic-impact-home-prices-in-2-12564.php8 - https://www.worldpropertyjournal.com/real-estate-news/turkey/istanbul-real-estate-news/real-estate-news-global-home-price-growth-in-q1-2021-knight-frank-global-home-price-index-for-2021-turkey-property-news-covid-pandemic-impact-on-globa-12556.php9 - https://www.builderonline.com/design/projects/all-female-built-home-makes-its-debut-at-utahs-annual-parade-of-homes_c

Stephanie speaks on her unconventional journey into the construction industry and how she came to innovate the space through The House That SHE Built project.Listen in as Stephanie shares how she made the transition from architecture, to the film industry, to construction and the skills that she carried over into each succeeding field; what it's like to work alongside her dad in a small-scale construction firm; the evolving needs and expectations of clients; and the amazing story behind The House That SHE Built and its unveiling at the 2021 Utah Valley Parade of Homes.Sponsors: Pella Windows & DoorsLedge LoungerSweetProcessTopics Discussed:[03:22] Stephanie's architectural background and doing marketing for Nitro Circus[08:35] Making the foray into construction with Symphony Homes[11:52] A typical day-in-the-life for Stephanie working with her dad in construction[13:41] How today's clients have changed from yesterday's[15:49] Finding clients, setting expectations, and staying hands-on with them throughout[20:02] Selecting clients[21:53] All about The House That SHE Built and Stephanie's lessons learned[36:23] The search for the women who worked on The House That SHE Built[39:57] Acquiring donations, and charity efforts following the completion of the project[44:06] What to expect at the 2021 Utah Valley Parade of Homes[47:45] Staying on schedule with The House That SHE Built[50:17] Where Stephanie found the passion to serve as President of the Utah Chapter[54:20] What most people don't know about Stephanie[56:02] What's next for Stephanie?Connect with Stephanie Sharp:WebsiteInstagramFacebookConnect with Brad Leavitt:WebsiteInstagramFacebookHouzzPinterestYouTubePeople & Resources Mentioned:Steven Dailey ConstructionSteven Dailey Construction HouzzNitro CircusSymphony Homes in North Salt Lake CityRevitAutoCadUtah Valley Parade of HomesInternational Builder ShowBuilders FirstSourceAmsco WindowsPhoenix Children's HospitalLifestar VillageUtah Valley of Home BuildersKey Quotes by Stephanie Sharp: "Today's clients require more attention. Customers used to make decisions fairly easily and now they demand more of your attention. That's what you're there for: You're there to help them make biggest purchase of their entire life and build their dream home.""I probably sent out 500 messages to different tradeswomen I found on Instagram to end up with less than 20 that we actually flew here; but it was the best 20 I could have ever found. It would not have been the same experience with anyone else. It was amazing.""It's really important to be part of your local home builders association. It's important to have peers. It's important to work side-by-side with people and create a good reputation for yourself."

Focus Discussion of the Week:   The House That SHE Built is a brand new children's book inspired by the home created and completed by The Utah Home Builders Association's Professional Women in Building Council. Tune in as Mollie Elkman and Georgia Castellano — the author and illustrator of the book, respectively — reflect on how this empowering book will help tell the story of this phenomenal house long after it is sold.   Resources mentioned in this episode:   SheBuiltBook.com Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

All the show notes from today's Podcast can be found at www.AnyaChrisanthon.com/118 The Utah Chapter of the NAHB Professional Women in Building is designing and constructing a home that will be showcased in the 2021 Utah Valley Parade of Homes (June 3-19, 2021). The goal for this home is to highlight and utilize women professionals, skilled tradeswomen, and women-owned companies for all stages of the project.

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Kristi Allen, owner of WoodCastle Homes. They discuss the power of women in general contracting and home building, The House That She Built, and so much more. She hopes to show girls and women that there's a space for them in this awesome home building industry! Show Notes: https://www.buildermarketingpodcast.com/episodes/43-inspiring-women-through-the-house-that-she-built-kristi-allen

A fun discussion with two incredible and strong women representing the Professional Women in Building and their upcoming project, "The House that She Built". @kristimcallen@stephaniebuildsit@thehousethat_she_built@utahpwbhttps://www.uvhba.com/https://www.utahpwb.com/