Word of Mom Radio

Australian-New Zealand, award-winning children's author Laurel Colless is a literary comparatist by education, but spent 25 years working in sustainable business and journalism across Asia, the US and Europe, before coming back to writing. She is the founder of the Carbon Busters Club, a kids' climate-science program that combines storytelling with science education. In 2013, Colless became an Al Gore Climate Reality Leader.Through storytelling, Laurel's aim is to entertain children with page- turning thrillers while empowering them to take the lead on big world problems like climate change, extreme weather, and plastic pollution.Join Host Dori DeCarlo on The Authors Alley and connect with Laurel at LaurelColless.com, follow on LinkedIn, Facebook, Instagram and buy Laurel's Books here.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast!

The Micromanagement Trap: How Service Providers Become Their Own Marketing Bottleneck!

Dr. Deborah Heiser is the CEO/Founder of The Mentor Project, author of The Mentorship Edge, and an Applied Developmental Psychologist. She has been featured at TEDx, Marshall Goldsmith 100 Coaches, Thinkers 50 Radar List, Psychology Today and is also an Adjunct Professor in the Psychology Department at SUNY Old Westbury.Join host Dori DeCarlo on The Mompreneur Model and connect with Dr. Heiser at DeborahHeiser.com and on LinkedIn. Find out more and become a mentor at MentorProject.org.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast!

                        The Seven-Figure Ceiling: Why Your DIY Marketing Suddenly Stops Working

Mallory Thomas is a writer and reader of soft love stories that make you swoon, squeal, and blush. When she's not writing, she can be found picking up after her two kids, joking with her handsome husband, and planning trips to the beach. She's also a baby formula expert and content creator.Mallory strives to write books that are better than your phone-- she hopes the time spent reading her books will leave you happier and more hopeful than time spent on social media. On this episode, we are sharing her latest book, “Somewhere Along the Line”.Join host Dori DeCarlo on The Authors Alley and connect with Mallory at MalloryThomas.com, follow on Facebook, Instagram, TikTok and YouTube. Get your copy of “Somewhere Along the Line”, too!Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

"The Money Pit: Why Your Marketing Budget Disappears and How to Fix the Broken System"

Caitlin Bacher is the CEO of Scale with Success®, a company dedicated to teaching coaches and course creators how to turn their online course into a 7-figure business without launching. Her company has rapidly grown to over $11m in revenue over the last few years with no signs of slowing down. Caitlin believes there's more than one right way to build a business, and that if launching isn't your cup of tea, you don't have to do it.She's learned this lesson the hard way after years of being trapped on the launch roller coaster - resulting in nothing but inconsistent revenue and sleepless nights wondering where her next sale would be coming from. The day she forgot to pick up her daughter from kindergarten while suffering from launch overwhelm was the last straw. She instantly realized that if this was what it took to build a million-dollar business, she wanted out - and she wanted out fast. Join Host Dori DeCarlo on The Business Spotlight and connect with Caitlin at CaitlinBacher.com, follow her on Instagram, Facebook, LinkedIn, TikTok and YouTube, and be sure to sign up for her free Master Class.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

"The Tale of Two Growth Paths: How Service Providers Scale Without Hiring Massive Marketing Teams" 

Meet Lauren Lester, a trailblazing solo attorney who's challenging the traditional law firm model. Fresh out of law school, she built a thriving practice that generates $250k+ annually while working part-time - proving that attorneys can succeed without sacrificing their wellbeing. Lauren's journey from new graduate to successful entrepreneur isn't just about profits; it's about transforming how legal services are delivered, making quality legal help more accessible while helping attorneys work less, earn more, and serve better.Join host Dori DeCarlo on The Business Spotlight and connect with Lauren at ADifferentPractice.com. Book a call with Lauren, follow on LinkedIn, Facebook, Instagram, Twitter and YouTube and tune in to A Different Practice Podcast anytime.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

The Authenticity Paradox:How Service Providers Can Share Their Truth Without Sharing Too MuchImagine a wellness coach who shares absolutely everything online—personal health struggles, family challenges, financial difficulties—only to watch potential clients quietly step away, questioning her stability. Meanwhile, across town, a brilliant therapist appears so robotically professional in her marketing that no one feels a human connection. Both are trapped in the authenticity paradox that plagues so many service providers.In this insightful episode, we unravel how fractional marketing departments solve this common dilemma through three powerful strategies: crafting meaningful brand stories that create connection without uncomfortable exposure, strategically letting people in through selective glimpses that build trust, and implementing thoughtful transparency frameworks that maintain consistent boundaries. Through stories of healthcare providers, wellness practitioners, legal practices, and financial advisors who've mastered this balance, you'll discover why authentic connection doesn't require oversharing personal details or struggles.Whether you've been hiding behind formal credentials or revealing more than serves your practice, this episode offers the perfect middle path. Walk away understanding how to create marketing that feels genuinely human while maintaining complete professionalism—the approach sophisticated clients truly seek from service providers they trust.Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today.Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Roni Robbins, a published journalist for 37 years, is a freelance health reporter for The Atlanta Journal-Constitution and Medscape/WebMD. She was an editor at Medscape and previously, associate editor of the Atlanta Jewish Times.   Hands of Gold won the 2023 International Book Awards, multicultural fiction and the 2023 Global Book Awards, biographical-survival. The book was a finalist in the 2024 American Legacy Awards, multicultural fiction; 2023 Readers' Choice Book Awards, best adult book; and 2022 American Fiction Awards, family saga. Join host Dori DeCarlo on The Authors Alley anytime and connect with Roni at RoniRobbins.com and on LinkedIn, Facebook, Instagram, TikTok, X, YouTube and get your copy of Hands of Gold, too.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Trust Over Tactics: 3 Ways Service Providers Can Ditch the Salesy Vibe and Build Authentic Connections on Building Your Empire with SophieZo.Are your marketing efforts coming across as too "salesy" despite your authentic approach to service? In this transformative episode, FMD Strategic Partners founder Sophie Zollmann explores how fractional marketing departments help service providers build genuine trust that converts skeptical prospects into committed clients.Discover how highlighting the client journey creates transparency that builds confidence beyond outcome promises alone. Learn how emotion-driven messaging demonstrates true understanding of both practical needs and emotional realities your clients navigate. Understand how encouraging genuine dialogue transforms your marketing from presentation to conversation, showing authentic interest in the people you serve.This episode reveals why trust-building marketing isn't just more authentic - it's more effective, creating genuine connections that naturally evolve into business relationships. We dive deep into how fractional departments help healthcare providers, wellness practitioners, legal practices, financial advisors, and consultants develop marketing that reflects their true client-centered approach. Perfect for service providers ready to escape the "sell, sell, sell" cycle and create marketing that genuinely resonates with ideal clients.Walk away understanding how to leverage fractional marketing expertise to create messaging that builds relationships rather than driving transactions.Ready to transform your marketing with strategies that build genuine trust rather than coming across as salesy? Schedule your Digital Success Session at http://sophiezocalendar.com today. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube.Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky,  Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Meet Sue Donnellan, a wife, mom of four, entrepreneur, author, once reluctant parent, and a reformed yeller. Her journey into parenthood was not one of immediate grace but of learning, unlearning, and real transformation.Early on, Sue recognized that those with the most to learn often become the most impactful teachers. This realization fueled her two decades of dedicated work, during which she had the privilege of mentoring hundreds of exhausted parents across the globe.Sue's approach to parenting, rooted in both personal and professional growth, led her to author the book, Secrets to Parenting Without Giving a F^ck. This work encapsulates her philosophy that effective parenting doesn't have to involve conflict and stress but can be an experience of learning and love. Building on this, Sue created the Fight Free Parenting™ Course, alongside a variety of resources aimed at nurturing happy, harmonious families. True success in parenting, for Sue, is measured not just during childhood — but in maintaining a joyful, respectful relationship with your children as they grow into adulthood.Her mission is simple yet profound: to help parents and children enjoy being around each other, fostering connections that last a lifetime.Join host Dori DeCarlo on The Authors Alley and Coaching Corner and connect with Sue at AskMomParenting.com and on Instagram, Facebook, LinkedIn, Amazon and YouTube.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Audience Insight Strategy: 3 Ways Fractional Marketing Decodes What Your Clients Truly WantIs your professional service practice struggling to connect with ideal clients despite quality content and consistent outreach? In this transformative episode, marketing expert SophieZo explores how fractional marketing departments eliminate guesswork and create messaging that genuinely resonates with your target audience.Discover how sophisticated engagement pattern analysis reveals exactly what captures your audience's attention across different formats, topics, and contexts.Learn how strategic testing systematically improves marketing performance by validating what truly drives client action rather than relying on assumptions. Understand how transforming client feedback into marketing strategy bridges the critical gap between how you describe your services and how clients experience their value.This episode reveals why insight-driven marketing isn't just more effective - it's more authentic, connecting directly with what genuinely matters to your audience. We dive deep into how fractional departments help healthcare providers, wellness practitioners, legal practices, financial advisors, and consultants develop marketing that precisely aligns with audience needs and motivations. Perfect for established service providers ready to eliminate wasteful marketing efforts and focus resources on approaches with proven effectiveness.Walk away understanding how to leverage fractional marketing expertise to create messaging that resonates at a deeper level with your ideal clients.Ready to transform your marketing with strategies based on genuine audience insights rather than guesswork? Schedule your Digital Success Session at sophiezocalendar.com today.Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Amita  Sharma is co-founder of NourishDoc, a global holistic wellness platform for women to manage their hormone transition from PMS to Postmenopause. Inspired by her perimenopausal journey and working in the high tech world, she felt unsupported and a need to bring the taboo topic of perimenopause at the workplace for an open discussion.With her personal experience of going through peri-menopause and keeping it a secret added more stress to her peri-menopause state. Amita is on a mission to make this taboo topic be part of DEI, health equity at work for women in their 40's who feel that they cannot discuss this with HR or their colleagues. Join Dori DeCarlo on Healthy Habits and connect with Amita at NourishDoc.com and follow NourishDoc on Instagram, Facebook, LinkedIn and YouTube.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Brand Loyalty Development: 3 Ways Fractional Marketing Drives Client Connections for Service ProvidersIs your professional practice struggling to transform clients from one-time visitors to loyal advocates? In this powerful episode, we explore how fractional marketing departments are helping service providers develop the deep connections that foster lasting loyalty and sustainable growth.Discover how prioritizing authenticity and transparency throughout your marketing creates trust that resonates with sophisticated clients seeking genuine partnerships. Learn how strategic storytelling transforms professional expertise into meaningful connections that clients remember and relate to. Understand how developing authentic messaging frameworks drives both meaningful engagement and confident conversion decisions.This episode reveals why brand loyalty isn't just a nice-to-have for professional services - it's a fundamental business driver that transforms marketing effectiveness. We dive deep into how fractional departments help healthcare providers, legal practices, financial advisors, and consultants build marketing approaches that reflect their true values while driving business results. Perfect for established service providers ready to move beyond transactional relationships to create genuine client advocacy.Walk away understanding how to leverage fractional marketing expertise to create marketing that doesn't just acquire clients but builds a loyal community around your practice.Ready to transform your marketing operations with proven systems and consistent execution? Schedule your Digital Success Session at http://sophiezocalendar.com today.Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Antionette H. Jones is a writer driven by a sincere desire to connect with young people through storytelling. After more than a decade in education, she made the difficult decision to become a children's author at the age of 49. It has changed her perspective.Becoming an author at this stage in her life has opened Antionette's mind to new possibilities and offered her the opportunity to inspire others. It is important to Antoinette to share life's possibilities with others - especially children. Drawing from her personal story and interactions, she wrote the book, “The Independents”.As she'd hoped, the story has resonated deeply with its audience, offering connection, laughter, and thought-provoking insights into the human experience. Through her writings and life experiences, Antionette hopes to inspire and uplift young hearts, reminding them that they are never alone in their journey.Her journey as a storyteller is one of resilience, transition, and unwavering dedication to the transformative power of literature.Join host Dori DeCarlo on The Children's Authors Alley and connect with Antoinette at AntoinetteHJones.com and get your copy of The Independents Amazon, Barnes & Noble and Bookshop.org.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Are you spending too much time managing marketing details instead of focusing on strategic growth?In this comprehensive episode, SophieZo explores how fractional marketing departments do far more than just execute campaigns - they transform your entire operational approach to marketing.Discover how expert teams systematically eliminate the bottlenecks that slow down traditional marketing departments and create unnecessary stress. Learn how immediately implemented, proven systems and workflows boost efficiency without the months of trial and error typical when building in-house capabilities. Understand how professional marketing operations ensure smooth, consistent execution without requiring your constant oversight and intervention.This episode reveals why operational excellence is the often-overlooked foundation that allows marketing creativity to truly flourish. We dive deep into how fractional departments free leadership from tactical management while delivering more reliable, predictable marketing results. Perfect for growing businesses ready to escape the cycle of marketing delays, inconsistent execution, and constant troubleshooting.Walk away understanding how to leverage fractional marketing departments to create a marketing function that operates with the same reliability as other critical business systems.Ready to transform your marketing operations with proven systems and consistent execution? Schedule your Digital Success Session at http://sophiezocalendar.com today.Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com,  follow on Facebook,   Instagram,  Twitter, LinkedIn, and YouTube.Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Jo Ann Fawcett lives in Portland Oregon and has a bookkeeping business. Jo Ann changed her life after seven rough marriages that included abuse, divorce, death, and being a prison wife. Her first book, Midlife Magic, is about the first six marriages, lessons learned, and her side passions. Book #2: The Prince Was Wrong – Leaving the Narcissist Behind, is about husband #7 and the healing journey that enabled her to survive the roller coaster of narcissistic abuse and thrive.Join host Dori DeCarlo on The Mompreneur Model and connect with Jo Ann at JoAnnFawcett.com and on Instagram, Facebook, LinkedIn and Amazon.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on  BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Visionary Marketing Strategy: How Fractional Departments Deliver Bold IdeasAre your marketing initiatives lacking transformative vision while still delivering measurable ROI? In this comprehensive episode, marketing expert Sophie Zollmann explores how fractional marketing departments provide the strategic leadership needed to create truly visionary marketing without the extraordinary overhead of executive hiring.Discover how to access C-suite marketing expertise at a fraction of traditional costs while implementing bold strategies that drive real business growth. Learn how unified brand vision creates cumulative impact across all marketing channels rather than fragmented impressions. Understand how sophisticated data-driven decision frameworks transform creative concepts into measurable marketing successes.This episode reveals why visionary marketing doesn't require massive internal teams or speculative budgets. We dive deep into how fractional departments bridge the critical gap between ambitious strategy and disciplined execution. Perfect for growing businesses ready to elevate their marketing from tactical activities to strategic market leadership. Walk away understanding how to leverage fractional marketing departments to implement truly visionary initiatives while maintaining the measurement rigor that ensures meaningful business results.Ready to transform your marketing with visionary strategy and measurable results? Schedule your Digital Success Session at http://sophiezocalendar.com today. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with Word of Mom on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.  

Tracy Christian is a veteran talent agent with more than twenty-five years in the entertainment industry. She is the President of TCA Mgmt, a boutique talent agency representing trained character actors, producers, and writers. Named as one of the top Black female executives by Forbes, Hollywood Reporter, Essence, Black Enterprise… Tracy has represented a list as varied as producer Mona Scott Young, Academy Award winner Octavia Spencer, Emmy and Golden Globe winners Elizabeth Moss and Jeremy Piven, Emmy nominee Michael Kenneth Williams,Jamie Hector, Grammy Award winner Toni Braxton, and industry veteran Tisha Campbell.After years of having difficulty finding clothes that accommodated her lifestyle, Tracy started Sante Grace, an upscale plus size clothing line. Tracy functions as both the founder and head designer. The line has been featured in multiple fashion magazines and blogs like Fashion Bomb Daily, Who What Wear, Refinery 29 and Time Magazine.Join host Dori DeCarlo on The Business Spotlight and be sure to connect with Tracy at SanteGrace.com - DM Tracy and mention Word of Mom for a 20% discount! Follow SanteGrace on Instagram and Facebook.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with Word of Mom on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Scale Without Limits: How Fractional Marketing Departments Accelerate Business GrowthIs your marketing department holding back your scaling potential? In this powerful episode, marketing expert Sophie Zollmann explores how fractional marketing departments are revolutionizing the way successful businesses approach growth and market expansion.Discover why immediate implementation and execution capabilities are crucial for seizing market opportunities. Learn how real-time data-driven pivots can keep you ahead of the competition. Understand how flexible marketing support enables precise resource allocation during every phase of growth.This episode reveals why traditional marketing departments often become bottlenecks during scaling phases, while fractional departments act as growth accelerators. We dive deep into how adaptable marketing support transforms your ability to capture opportunities and maintain momentum. Perfect for growing businesses ready to remove the constraints holding back their scaling potential.Walk away understanding how to leverage fractional marketing departments to accelerate your business growth while maintaining complete control over your scaling journey and budget.Join us for Building Your Empire with SophieZo anytime and connect with Sophie at  FMDStrategicPartners.com,  schedule a free digital success session, follow on Facebook,   Instagram,  Twitter, LinkedIn, and YouTube.Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with Word of Mom on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Dominice Clifton believes that we all have a purpose connected to our soul's unique blueprint.  Dominiece's work lies at the intersection of connection, community, and change. She offers 1:1 coaching to aspiring women entrepreneurs and guides them to build mission-driven businesses that offer an exit from unfulfilling 9-5 jobs. Dom also supports organizations by offering stress reduction and mindfulness services to increase well-being. As a coach and somatic practitioner, she promotes an integrated approach to transformation through the use of sound, breath, movement, and strategy.Dom is the founder of Transformation YOU-niversity, Move And Still, and hosts The School of Healing podcast. Her book Hold Space to Heal is available now.  Dom is a girl momma of two, Yara & Zuri, who are her greatest joy. Join host Dori DeCarlo on The Coaching Corner and connect with Dominiece at DomClifton.com, follow along on Instagram and LinkedIn and tune into The School of Healing Podcast, too.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Fractional Marketing Departments: A Strategic Guide for Growing Businesses Ready to revolutionize your marketing with enterprise-level expertise without the enterprise-level overhead? In this comprehensive episode, we explore how fractional marketing departments are transforming how successful businesses approach their marketing strategy and execution.Discover how a fully assembled group of marketing specialists can bring coordinated expertise to your business on a flexible, contract basis. Learn why businesses generating over $1M in revenue are increasingly turning to this model for sophisticated marketing support. Understand how to leverage a complete marketing department's capabilities while maintaining strategic control and eliminating traditional overhead costs.This episode reveals why the fractional model delivers more than cost savings - it provides access to continuously updated expertise, proven systems, and coordinated execution. We dive deep into how this approach scales with your business while providing enterprise-level marketing capabilities. Perfect for growing businesses ready to elevate their marketing without the constraints of traditional hiring models. Walk away understanding how to leverage a fractional marketing department to accelerate your business growth while maintaining agility and strategic control.Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com,  schedule a free digital success session, follow on Facebook,  Instagram,  Twitter, LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Connect with Word of Mom on Facebook, Instagram, Twitter and click here and tell us your story.WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Sarah Michelle Boes, MSN, APRN, FNP-BC, is the Founder of Sarah Michelle NP Reviews and currently serves as the Chief Nursing Officer at Blueprint Test Prep. With a robust educational background including a BSN from the University of Kentucky and an MSN in Nursing Education from Western Governors University, Sarah has extensive experience in oncology, intensive care, and nursing education.In 2020, she launched SMNP Reviews, an innovative platform that rapidly grew to a seven-figure business within seven months. Following SMNP Reviews' acquisition by Blueprint in 2022, Sarah transitioned to a role where she continues to oversee the nursing vertical and integrate cutting-edge educational technologies.Sarah's entrepreneurial journey is deeply intertwined with her personal life. Her daughter Meadow, born with severe heart defects, has required extensive medical care, inspiring Sarah's commitment to pediatric cardiac research and care. In recognition of Meadow's journey, Sarah and her husband are making a $15 million legacy donation to Norton Children's Hospital, where the new Congenital Heart Center will be named in their honor. This contribution underscores their dedication to improving healthcare for children with congenital heart conditions.Beyond her business success, Sarah is a passionate advocate for mental health and female entrepreneurship. Her own experiences with anxiety and OCD have fueled her mission to help others manage mental health challenges, particularly within high-stakes environments like healthcare. She leverages her platform to support female entrepreneurs and promote awareness about the importance of mental well-being in professional settings. With a significant social media following and notable media features, Sarah continues to influence the healthcare and entrepreneurial communities. She aims to further her impact through philanthropy, focusing on congenital heart disease and mental health advocacy, while supporting ongoing advancements in pediatric healthcare.Join host Dori DeCarlo on Healthy Habits and reach out to Sarah at SarahMichelleBoes.com – Join and Donate to the Women of Impact Campaign and follow Sarah on Instagram.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.

April Pride is a 3x founder, podcast host, speaker and mom with 20+ years of experience. She founded SetSet, the world's first community platform built for women, providing accessible psychedelic education and integration with medical-provider-created resources. April has spoken to tens of thousands of women globally on topics including business, psychedelics and the future of wellness.April is also included in the inaugural High Times Female 50 list and in 2021 was awarded “Most Creative Cannabis Entrepreneur in the US”.  Join host Dori DeCarlo on The Business Spotlight and connect with April at AprilPride.com, enjoy The SetSet Show, and follow on Twitter, Instagram and LinkedIn.Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Be sure to connect with us on BlueSky, Facebook, Instagram and come tell us your story!WordofMomRadio.com - sharing the wisdom of women, in business and in life.

                 Strategic Marketing Messages: 3 Essential Elements for Deep Client ConnectionReady to transform your marketing messages from generic to genuinely compelling? In this value-packed episode, host Sophie Zollmann explores the three essential elements that turn ordinary marketing communication into powerful tools for connection and conversion. Discover how to develop deep understanding of your audience's pain points and aspirations that goes beyond surface-level demographics. Learn how to position your unique value in ways that bridge the gap between current challenges and desired outcomes.Understand how to craft emotional, aspirational calls to action that feel like natural steps toward transformation. This episode reveals why effective marketing messages must balance both logic and emotion to create meaningful connections.We dive deep into creating messaging frameworks that build trust and relationships over time.Perfect for established service providers who want to elevate their marketing communication from promotional to transformational.Walk away understanding how to create marketing messages that resonate deeply with your ideal clients. Learn to develop communication strategies that turn your expertise into compelling narratives that drive genuine connection and conversion.Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com,  schedule a free digital success session, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Connect with Word of Mom on Facebook, Instagram, Twitter and click here and tell us your story.WordofMomRadio.com - sharing the wisdom of women, in business and in life.#MarketingStrategy #MessageStrategy #BusinessGrowth #ClientCommunication #ValueProposition #BusinessStrategy #ProfessionalServices #MarketingCommunication #MessageOptimization #BusinessDevelopment #ClientEngagement #GrowthStrategy #BusinessSuccess #MarketingSuccess #ProfessionalGrowth #CommunicationStrategy #BusinessLeadership #MarketingMessage #ClientConnection #MessageSuccess1

Cheryl Polk is a Master Certified Life & Career Coach, recruiter, and former corporate accountant and homeschool mom who has helped over 3,000 clients gain work/life balance, improve life and career satisfaction, and transition into careers they love. She understands that it's not about how you start, but how you finish. Cheryl specializes in Career Identification, Skills Development, Career Transitions, Interview Preparation, & Personal Branding strategies for students and adults at all career levels and stages. She is now an empty nester who lives in Nashville, TN with her husband and enjoys staying active in her church and community. Join host Dori DeCarlo on The Coaching Corner and connect with Cheryl at Excel-Resumes.com and follow on Instagram, Facebook and LinkedIn. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on Facebook, Instagram and BlueSky and click here to tell us your story! WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Ready to transform your marketing measurement from data overload to strategic insight? In this value-packed episode, we explore the three essential elements that turn marketing metrics into powerful drivers of business growth. Discover how to define goals that cascade throughout your marketing strategy, creating clear focus and eliminating confusion. Learn how to select metrics that tell the complete story of your customer journey, enabling real-time optimization and improved results. Understand how to prioritize truly actionable metrics that drive clear decision-making and measurable improvement. This episode reveals why selective, strategic measurement consistently outperforms comprehensive tracking. We dive deep into creating measurement frameworks that scale with your business while maintaining clarity and purpose. Perfect for established service providers who want to transform their marketing metrics from interesting data points into strategic assets for growth. Walk away understanding how to create a metrics strategy that drives real business growth. Learn to develop measurement systems that turn marketing from a creative endeavor into a strategic driver of success. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, schedule a free digital success session, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube. WordofMomRadio.com   

With a deep passion for writing, both personally and professionally, Michele Barard founded the Urban Book Editor, which helps aspiring authors through professional editing, book development, and consulting.  Michele is also a resilient and experienced life and business coach specializing in empowering individuals to overcome obstacles and achieve success. With her expertise in life coaching, business coaching, and small business development, Michele is dedicated to supporting women-owned businesses and individuals on their path to success. Michele currently resides near Atlanta, Georgia, where she writes, edits, and provides coaching to her clients. Join host Dori DeCarlo on The Mompreneur Model and connect with Michele at MicheleBarard.com and UrbanBookEditor.com and on Twitter, Instagram, Facebook, TikTok, Amazon and LinkedIn. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with WomRadio on BlueSky, Facebook, Instagram and Twitter. WordofMomRadio.com

Kaylea Van Arsdale is a business and life coach with a Master's in Psychology and over 14 years of experience in coaching operations management. The co-founder of Managed By Magic, Kaylea helps women entrepreneurs scale their businesses with courses, communities, and masterminds while creating their dream lives with an approach that focuses on resilience, accountability, and actionable strategies to inspire transformation. Join host Dori DeCarlo on The Coaching Corner and connect with Kaylea at ManagedByMagic.com and follow on Instagram, Facebook, TikTok and LinkedIn. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on BlueSky, Facebook, Instagram and Twitter and come tell us your story! WordofMomRadio.com - sharing the wisdom of women, in business and in life.  

Ready to transform your content from good to exceptional? In this value-packed episode, Sophie Zollmann explores the three essential elements that elevate your content strategy from sporadic posting to strategic authority building - going far beyond basic content creation to establish your position as a trusted industry voice. Discover how to implement a dynamic content calendar that ensures consistent delivery while maintaining flexibility and purpose. Learn the art of creating solution-focused content that demonstrates both your expertise and your deep understanding of audience needs. Understand how to leverage data analysis to continuously optimize your content strategy for maximum impact and engagement. Walk away understanding how to create content that doesn't just attract attention but builds lasting authority in your field. Learn to develop a content strategy that turns your expertise into a powerful asset for business growth while genuinely serving your audience's needs. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, schedule a free digital success session, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.  WordofMomRadio.com

Momoko Uno is a doctor of integrative medicine in New York City and the founder and owner of Omni Wellness NYC as well as Edesia Gourmet, a pureed food company for people with swallowing difficulties.  After many years of writing in the closet, she decided that if she would make it out of Australian hotel quarantine alive, she would take steps towards her dream of becoming a published author. At the moment of witnessing her mother's death and brushing up against her own mortality, she realized life is too short to live in fear.  Momoko weaves in elements of healing from her experience as a medical practitioner, throughout her stories. Although life hasn't been easy, through adversity and challenges, she has found resilience and strength which she wishes to share with her readers. Join host Dori DeCarlo on The Mompreneur Model and connect with Momoko at MimokoWrites.com and OmniWellness.com and on LinkedIn, Facebook, Instagram and Amazon. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on Facebook, Instagram and Twitter. WordofMomRadio.com - sharing the wisdom of women, in business and in life.  

Roxie Fiste is a wife, a mom, a storyteller, an artist and an author. She has always enjoyed leading children in some type of educational setting, whether in a scientific field or creative venture. Her life changed when her daughter was badly injured and Roxie became a full time caregiver. Over the past 17 years she took care of her, her mother and then her father.  After her parents passing and her daughter improved some Roxie turned her dream of publishing a book she had written and illustrated into a reality, Alie's Big Adventure.  The past year has led to two books with several more waiting in the wings. Recently Roxie completed the illustrations for her next book  which should hit production shortly.  Join host Dori DeCarlo on The Authors Alley and connect with Roxie at RoxieFiste.com and follow on TikTok, Facebook, Instagram, Pinterest, LinkedIn, X and purchase books here. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Sophie Zollmann is the owner and Founder of FMD Strategic Partners and asks if you are ready to transform your client experience from good to extraordinary? In this value-packed episode, we explore the three essential elements that elevate client relationships through strategic hyper-personalization - going far beyond basic personalization tactics to create deeply meaningful connections. This episode reveals why successful hyper-personalization isn't about technology replacing human interaction - it's about enhancing and elevating every client touchpoint. We dive deep into creating systematic approaches that allow for meaningful personalization while maintaining service excellence. Perfect for established service providers who want to transform their client experience into a powerful differentiator in increasingly competitive markets. Join us for Building Your Empire Podcast with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, schedule a free digital success session, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! WordofMomRadio.com  

Cathelina Duvert is known for her insightful and authentic blog posts on her website Cathy's Cross: A Depressive's Positive Perspective, chronicling her personal journey battling depression. Her work resonates with readers seeking understanding and inspiration. A graduate of Hofstra University with a degree in Creative Writing and Literature, during the school year Cathelina focuses much of her energy preparing lessons for and teaching her 7th grade ELA classes.  THE BOX is her debut novel. Join host Dori DeCarlo on the Authors Alley and connect with Catheline at CathelineDuvert.kit.com on Instagram, Facebook, LinkedIn and get The Box on Amazon, too. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on Facebook, Instagram and Twitter and come tell us your story, too! WordofMomRadio.com - sharing the wisdom of women, in business and in life.  

Kittie DeCarlo was my mom. She has been gracing Heaven with her presence since 1994. 9 years ago over Christmas, we found 5 songs that she recorded with Les Paul, and I can't tell you how excited I am to be sharing music we thought we had lost. I first shared a show in 2015 and wanted to kick-off 2025 with a concert of her songs. Her music is timeless, and I am honored to be able to bring her to the airwaves again...I know you will love her, as we always have. My brother once asked me, "What's in it for you", when it came to starting this radio show. I have had the chance to bring other women under our WoMRadio umbrella and share their podcasts. I have interviewed hundreds of women, sharing their stories so others have a blueprint to share theirs, and so much more. As for me, this platform blessed me with a way to bring my mommie back to the airwaves, and I start this new season sending you all love from above from my mommie, Kittie DeCarlo. Please enjoy her music and be sure to connect with Word of Mom on Facebook, Instagram and Twitter and come tell us your story, too! We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Ready to find out what your marketing data's been trying to tell you? Here's the thing - your past performance has some pretty amazing secrets to share about your future success. You just need to know where to look. Sophie is breaking down how to transform your marketing by getting real about what your metrics actually mean. Not just those surface-level numbers everyone talks about, but the real story of how your marketing performs across all your channels. We're getting into the good stuff - like figuring out which parts of your marketing are actually driving results (not just looking good on paper). Plus, you'll learn how to spot those telling patterns in your data that signal what's coming next, so you can make smart moves before you need to. Let's move past the basic stuff and talk about what modern marketing really needs - understanding how all your channels work together, tracking results accurately, and being smart about where you put your marketing dollars. Whether you're fine-tuning what you've got or ready for a complete strategy refresh, you'll get the insights you need to make your marketing more effective. Bottom line? Let's unlock those insights and put them to work. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at SophieZo.com, and follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.  WordofMomRadio.com   

Jennifer Lloyd is a passionate advocate for women's empowerment, emphasizing the beauty of leadership, motherhood, and entrepreneurship. Her distinguished journey includes titles such as Mrs. Washington America (2005) and two-time Mrs. Korea World (2021 & 2023). Jennifer's commitment to nurturing women's potential has earned her numerous awards in production and styling. Her leadership extends to roles as co-owner of Lloyd Enterprises INC., a former School Board Director, and Director of the Smize Foundation, along with supporting multiple charitable initiatives. A seasoned model since the age of 16, Jennifer has graced international runways and renowned publications such as Elle, Marie Claire and Harpers Bazaar. In 2021, she expanded her portfolio with Jennifer E. Lloyd Artistry, a photography business specializing in high-end beauty and pageant portraits. A devoted wife and mother to six children, Jennifer's unwavering faith anchors her life, inspiring hope and advocating for enduring strength and beauty. Join host Dori DeCarlo on The Mompreneur Model and connect with Jennifer at MrsJenniferLloyd.com and on Instagram and LinkedIn.   Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". WordofMomRadio.com - sharing the wisdom of women, in business and in life.  

Ready to transform your marketing budget from an expense into a strategic growth engine? In this value-packed episode, we explore the three critical keys to allocating your marketing budget for maximum impact and consistent returns. Discover how to define sophisticated success metrics that truly align with your business objectives and guide smart investment decisions. Learn the art of strategic reinvestment - taking your proven profits and systematically testing new opportunities that keep you ahead of the curve. Understand why and how to focus your core budget on proven performers while maintaining room for innovation and growth. Successful marketing isn't about spending more - it's about spending smarter. We dive deep into creating a systematic approach to marketing investment that balances stability with growth opportunities. Perfect for established service providers who want to maximize their marketing ROI while minimizing risk and decision fatigue. Walk away with a clear framework for transforming your marketing budget into a powerful tool for business growth, including practical guidance on balancing proven strategies with new opportunities. Learn how to create a virtuous cycle where success funds innovation and testing reveals new pathways to growth. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at SophieZo.com, and follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube. WordofMomRadio.com

Sibert Honor author Patricia Newman uses social and environmental injustice to empower her readers to seek connections to the real world and to use their imaginations to act on behalf of their communities. Patricia's nonfiction titles have received multiple starred reviews, two Orbis Pictus Recommended Awards (NCTE), two Green Earth Book Awards, and several Eureka! Awards (CRA). All her nonfiction titles are Junior Library Guild Selections, and most have been included in the Bank Street College's Best Books of the Year lists. A River's Gifts: The Mighty Elwha River Reborn, is a Kirkus Best Picture Book of 2022 and an ALA Notable Book. Giant Rays of Hope was released September 2024.  Join host Dori DeCarlo on The Authors Alley and follow Patricia at PatriciaMNewman.com, follow on  Twitter,  Instagram, Facebook  and Pinterest and enjoy her podcast, too.  Please support UnsilencedVoices.org and their mission to support survivors. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You." WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Cathlene Miner embodies a life full of positivity, cherishing her roles as a mom, wife, and grandmother to three amazing granddaughters. She was a stay-at-home mom for over 20 years, dedicating herself to her family while also investing to grow financially and in her health. From personal experiences, she is an advocate for keeping kids safe online, recognizing the importance of protecting children in the digital age, leading her to be the Co-founder and CEO of 2 tech startup companies. She is not only a loving family woman but also a passionate entrepreneur with an unwavering commitment to spreading joy and smiles. As the Founder and CEO of Hopefull Handbags Global, Inc., a 501c3 nonprofit, Cathlene is on a mission to raise hope for survivors of domestic abuse and their children, offering support and empowerment on a global scale. Her dedication to helping survivors regain their footing and rebuild their lives is nothing short of inspiring. Join host Dori DeCarlo on The Mompreneur Model and connect with Cathlene at CathleneMiner.com and on Twitter, Instagram, Facebook, LinkedIn and Imdb. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". WordofMomRadio.com - sharing the wisdom of women, in business and in life.  

Ready to leverage Facebook marketing at a higher level? In this value-packed episode, we explore the three strategic advantages that make Facebook an unmatched platform for sophisticated service providers looking to expand their reach and impact. Discover how Facebook's unique combination of broad reach and precise targeting can amplify your expertise to exactly the right audience. We explore the platform's sophisticated cost scaling capabilities that allow you to grow your visibility strategically and intentionally. Learn how Facebook's advanced engagement and retargeting tools can create meaningful connections with potential clients while maintaining the highest professional standards. Walk away understanding how to use Facebook's powerful features to showcase your expertise, share valuable insights, and connect with sophisticated clients who are looking for high-level solutions. Learn to create a Facebook presence that enhances rather than dilutes your professional brand. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at SophieZo.com, schedule a free digital success session, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! WordofMomRadio.com

Kristin Revere is the CEO and Founder of Gold Coast Doulas birth and postpartum doula agency in Grand Rapids, MIchigan. She is an elite certified birth doula, a newborn care specialist, childbirth educator, and an elite certified postpartum doula. She cohosts the Ask the Doulas podcast and co-created the Becoming A Mother course. Kristin co-authored the book, "Supported: Your Guide to Birth and Baby". Join host Dori DeCarlo on The Authors Alley and connect with Kristin at GoldCoastDoulas.com and The Ask The Doulas Podcast and follow on LinkedIn, Instagram and Facebook and get your copy of Supported Your Guide Birth and Baby on Amazon. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". WordofMomRadio.com - sharing the wisdom of women, in business and in life.  

Ready to make your premium service offers irresistible? In this value-packed episode, we explore the three critical elements that transform professional services into compelling opportunities your ideal clients can't ignore. Discover how to articulate problems in ways that resonate deeply with sophisticated clients, create authentic urgency that maintains your professional integrity, and master the art of communicating transformational benefits that drive action.  Dive deep into strategies for communicating genuine exclusivity and the power of highlighting transformation over features. Learn why traditional "value propositions" often fall flat with high-level clients and how to position your expertise in a way that makes it impossible to ignore. Discover how to present your expertise in a way that speaks directly to your ideal clients' needs and motivates them to take action. Perfect for established service providers who are ready to elevate their offer strategy and attract more of their ideal clients. Walk away with a clear understanding of how to make your services not just attractive, but truly compelling to sophisticated decision-makers. Join us for Building Your Empire with SophieZo. Connect with Sophie at SophieZo.com, schedule a free digital success session, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube.  WordofMomRadio.com 

Lauren Bayne, an Austin-based Personal Brand Creative Director, transforms expertise into distinctive personal brands. With over 25 years in creative advertising and specialized personal branding knowledge, she serves accomplished professionals, thought leaders, and entrepreneurs. Lauren's journey from crafting award-winning campaigns for Fortune 500 companies to elevating individual brands  showcases her versatility. Her holistic approach encompasses Brand Essence Discovery, Custom Visual Identity Creation, and Creative Website Design. Lauren's mission is to create powerful, authentic brand presences that set her clients apart, helping them become the unique brand only they can be. Join host Dori DeCarlo on The Mompreneur Model and connect with Lauren at LaurenBayne.com and on Instagram and LinkedIn. Please support UnsilencedVoices.org and their mission. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You". Connect with Word of Mom on Facebook, Instagram and Twitter and click here to tell us your story! WordofMomRadio.com - sharing the wisdom of women, in business and in life.  

The Strategic Timing of Paid Ads: 3 Critical Signs Your Service-Based Business is Ready to Invest In this value-packed episode, digital marketing expert Sophie Zollmann pulls back the curtain on one of the most pressing questions successful service providers face: When is the right time to invest in paid advertising? Drawing from 20 years of digital marketing expertise, Sophie breaks down the three essential indicators that signal your business is truly ready for paid advertising success. Sophie dives deep into what it means to have specific, measurable goals for your paid advertising campaigns, moving beyond vague objectives to concrete, trackable targets. She explains why precise goal-setting is the foundation of any successful paid advertising strategy and how it directly impacts your return on investment. This episode is essential listening for service providers who want to make informed decisions about their marketing investments and avoid costly mistakes in their paid advertising journey. Sophie brings her signature straight-talking style to help you understand exactly when and how to leverage paid advertising for maximum impact in your business. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at SophieZo.com, schedule a free digital success session, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube.  WordofMomRadio.com  https://bit.ly/2Zf6OT1

Transform Your Brand Through Client Feedback:  3 Game-Changing Strategies for Service Professionals In this episode of Building Your Empire, Sophie Zollmann dives deep into how customer feedback can revolutionize your brand evolution and business growth. Drawing from years of experience working with service professionals, Sophie reveals why client insights are the most valuable asset for driving sustainable business growth. Explore three critical ways that customer feedback guides brand evolution: strengthening client loyalty, maintaining market alignment, and identifying opportunities for innovation.  Whether you're a seasoned service provider or growing your practice, this episode offers valuable insights on creating systematic approaches to gathering and implementing client feedback. Sophie shares specific strategies for turning client input into powerful opportunities for service innovation and brand growth. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at SophieZo.com, schedule a free digital success session, follow on Facebook, Instagram,  Twitter,LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! WordofMomRadio.com

Gratitude Marketing: Turn Customer Appreciation into Business Growth Digital marketing expert Sophie Zollmann shares powerful strategies for leveraging gratitude in your marketing to build stronger customer relationships and drive business growth. Perfect for coaches, course creators, practitioners, and 7-figure business owners, this episode reveals how customer appreciation can become your secret weapon for standing out in today's crowded digital marketplace. Key Topics Covered: Learn to transform your marketing approach by implementing strategic gratitude touchpointsCreate lasting emotional connections with your audience. Increase referralsBuild a loyal community around your brand If you're ready to stop chasing new customers and start building lasting relationships with the ones you have, this episode will show you exactly how to make gratitude your most powerful marketing tool. Join us for The Building Your Empire Podcast with SophieZo anytime and connect with Sophie at SophieZo.com, schedule a free digital success session, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! WordofMomRadio.com - sharing the wisdom of women, in business and in life.  

Kelly Siebold is the Founder and CEO of Thrive Postpartum and the host of the podcast "Let's Thrive Postpartum." She combined her extensive experience as a former technology executive and marketing strategist with her personal journey through postpartum depression and anxiety to create a supportive digital platform for new mothers. Thrive Postpartum offers 24/7 educational resources, therapist-led group support, expert webinars and a community of moms to support mental wellness. Join host Dori DeCarlo on The Mompreneur Model and connect with Kelly at WeThrivePostpartum.com, get your Free Postpartum Mental Health Plan, tune in for the We Thrive Postpartum podcast and follow on Instagram, Pinterest and LinkedIn. Please support UnsilencedVoices.org and their mission.  Connect with Word of Mom on Facebook, Instagram and Twitter and click here to tell us your story! WordofMomRadio.com - sharing the wisdom of women, in business and in life.  

Harness User-Generated Content to Skyrocket Brand Trust In this episode of Building Your Empire with SophieZo, digital marketing expert Sophie Zollmann reveals how to leverage user-generated content (UGC) to build authentic brand connections and drive business growth. Key Topics Covered: - Why UGC is your most powerful marketing asset - How to encourage customers to share their stories - Smart incentive strategies that maintain authenticity - Effective ways to showcase customer content - Building a community through customer experiences - Measuring UGC impact on brand trust Perfect for CEOs, health & wellness practitioners, coaches, and service-based businesses ready to transform their customers' success stories into powerful marketing content. Join us for The Building Your Empire Podcast with SophieZo anytime and connect with Sophie at SophieZo.com, schedule a free digital success session, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! WordofMomRadio.com - sharing the wisdom of women, in business and in life.   #UserGeneratedContent #DigitalMarketing #BrandTrust #MarketingStrategy #CustomerStories #SophieZo #BuildingYourEmpire