Podcasts about ncada

Tres Puntos Clave (↓)3️⃣ Tu memoria no es un reflejo exacto del pasado, es una reconstrucciónCada recuerdo es moldeado por emociones, percepciones y olvidos, dándote la oportunidad de resignificarlo.2️⃣ Recordar puede atraparte o liberarteAferrarte al dolor lo refuerza, pero reinterpretarlo con conciencia transforma su impacto en tu vida.1️⃣ Tienes el privilegio de soltarA diferencia de Jill Price, puedes dejar atrás lo que te limita. La pregunta es: ¿lo estás haciendo?Confía en mí.

¿Te has preguntado alguna vez por qué ese contenido tuyo que se hizo viral no te trajo absolutamente nada?Hoy vamos a hablar de una de las mayores trampas en las que caemos los creadores de contenido: confundir atención con influencia.La trampa de los númerosHace unos días mi amigo Víctor Millán compartía la historia de su hilo mega viral en Twitter allá en 2022.* Aquel hilo llegó a los 4 millones de impresiones* Más de 11.000 personas lo retuitearon* Más de 43.000 les dio a ‘me gusta'* De 600 seguidores a más de 6.000Personalidades como Nayib Bukele ahora Presidente de El Salvador o Ana Pastor, periodista de La Sexta, compartieron dicho hilo.Cualquiera que escuche esta historia podría pensar que esto supuso un punto de inflexión en los proyectos online de Víctor…Pero la realidad es bien distinta.Al final del episodio os dejaré un resumen del beneficio que le aportó este hilo viral, pero ya os adelanto que sorprende bastante.¿Qué pasó?4 millones de impresiones y “poco que rascar”.Este no es un caso aislado. Lo vemos constantemente:* Creadores con miles de seguidores que no pueden vender un producto de 20€* Newsletters gigantes con aperturas del 10% y cero interacción.* Videos con millones de views que no construyen comunidadVamos a explorar un poco más los conceptos que llevan a este problema y buscar algunas soluciones.Conceptos clave* Atención: Se refiere a la capacidad de atraer miradas, clics o visitas, pero sin garantizar un impacto duradero.* Impresiones / Views* Alcance* Likes* Seguidores* Influencia: Es la habilidad de transformar esa atención en acciones significativas mediante conexiones emocionales o racionales. Requiere estrategias como personalización, confianza y contenido de valor, todo unido al tiempo.* Suscriptores con actividad* Solicitudes de información y ventas* Enlaces nuevos a contenidos* Menciones en otras rrss* Comentarios y debate generadoComprender esta diferencia nos hace entender que los contenidos que creamos necesitan un enfoque determinado para favorecer uno u otro objetivo. El embudo de la influenciaMuchos creadores tratan todos sus contenidos igual, como si cada pieza tuviera la capacidad de convertirse directamente en ventas o suscripciones.Gran error.El proceso de construir influencia funciona como un embudo:Atención* Contenido más general con potencial de viralizarse* Primeros contactos con tu marca* Ojo, no tiene por qué ser contenido corto. Es más importante el qué dices que el cómo lo dices y donde.* Objetivo: despertar curiosidad y que nos conozcan.Para aprovechar este tipo de contenido necesitamos conectores o sistemas de transición para mover a esa nueva audiencia a la siguiente fase del funnel.Interés* Contenido más educativo y avanzado* Soluciones a problemas específicos* Objetivo: demostrar expertiseDesde este tipo de contenido ya es más sencillo enviar mensajes más orientados a la conversión, pero tampoco tiene que ser el único objetivo.Podemos hacer que nuestra audiencia en esta fase continúe consumiendo nuestros otros contenidos y aumentando nuestra influencia en ellos y autoridad.Acción* Contenido de conversión* Casos de éxito* Objetivo: generar ventas/suscripcionesContenidos que pueden ser 100% transaccionales, pero también pueden tener un carácter mixto.La clave está en tener contenido para cada fase. No puedes pretender que alguien que te acaba de descubrir en TikTok compre tu curso de 500€.En FailAgain lo aplico así:* TOFU: YouTube con vídeos pensados para generar atención* MOFU: Newsletter y episodios del podcast* BOFU: Todavía no tengo contenidos desarrollados en esta faseCada pieza cumple su función en el embudo. La atención alimenta la parte superior, pero necesitas contenido específico para mover a tu audiencia hacia abajo, donde está la verdadera influencia.El método para convertir views en valor realTe comparto las tres estrategias que estoy aplicando en FailAgain para construir influencia real:1. Contenido que resuelve problemas realesNo basta con entretener o predicar. Cada pieza de contenido debe aportar valor concreto.Por ejemplo, este contenido no solo explica la diferencia entre atención e influencia, te da herramientas específicas para aplicarlo en tu proyecto.2. Construir puentes hacia la acciónCada contenido necesita un próximo paso claro. No asumas que tu audiencia sabrá qué hacer con la información.En mi caso, siempre intento incluir recursos descargables, enlaces a herramientas específicas o animo a profundizar en el tema con más recursos, más preguntas y enlaces a otras de mis publicaciones.3. Consistencia en el mensajeLa influencia se construye con el tiempo y difícilmente vas a conseguirlo con un hit viral.En FailAgain, mantengo una línea editorial clara: ayudar a creadores a construir proyectos de contenido de forma sostenible. Cada newsletter, cada vídeo, cada post refuerza este mensaje.Qué paso con el tuit viral de VíctorTe dejo el link a sus propias reflexiones sobre el tema, pero, en resumen, su estructura como creador de ese momento le hacía imposible capitalizar toda esa exposición y transformarla en algo más tangible o provechoso.Tenía una newsletter a la que empezó a invitar a suscribirse (logrando casi 1000 nuevos suscriptores) pero el contenido estaba ciertamente desalineado con la temática del hilo (te hablo de esto aquí) por lo que su influencia posterior en esa audiencia capturada era muy bajita.El principal valor que sacó Víctor de este hilo viral fueron las decenas de aprendizajes que pudo extraer al analizar todo el evento.Te recomiendoTrío de la semana:* DeepSheek: el chat con IA chino que está dando la vuelta al panorama actual. Su sistema de razonamiento con la modalidad “DeepThink” activada es simplemente increible. Gratis, o eso es lo que parece ;)* Fathom: herramienta para grabar llamadas con meet y hacer resúmenes. Ideal para reuniones estratégicas con clientes.* Estamos usando mal la IA: un vídeo explicativo de cómo podemos mejorar los resultados que nos dan las herramientas de IA mediante la mejora del “input”.Qué estoy creandoEsta semana pasada ha sido una de las más atareadas de los últimos meses.Estoy volcando mucho de mi tiempo extra en TheCookies y creando contenido para sus diferentes canales.Para FailAgain he comenzado una pequeña exposición donde explico cómo trabajo el proyecto, apoyándome en las herramientas de IA y describiendo el proceso completo, desde la idea a la publicación del contenido.Esta “masterclass” estará disponible en unas semanas y os contaré un poco más en detalle las próximas ediciones.Por último, estoy empezando a adaptar algunos guiones viejos a formato Reel para ver si puedo grabar 4-5 reels y generar algo de contenido en Instagram.P.D.Como siempre, un extra por aquí.La semana pasada vi un par de vídeos de creadores que me gustan y utilizaban una técnica muy chula que incluye texto manuscrito y gráficos en los vídeos de un modo muy visual.Estoy viendo si podría o tendría sentido incluirlo en los vídeos que hago para YouTube porque como recurso de apoyo me encanta.Un abrazote! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.guitermo.com

In case you haven't heard, PreventEd is welcoming in a new Interim Executive Director next week! Get to know Jenny Armbruster on today's episode of the #PrevenTable. Jenny shares how she got started in the prevention space and joined NCADA, the ways her and Nichole's working partnership perfectly balances one other out, and the future of the PrevenTable podcast.

Jim Murphy, former board president of NCADA, sits down at the PrevenTable to share more about this year's RecoveryFest STL, which he founded last year. He explains how the COVID-19 pandemic highlighted the need for connection between people in recovery, details some of the food vendors and live music you'll see this year, and describes how St. Louis is one of the hotbeds in the U.S. for people in long term recovery.

Next up on our series of podcasts from the Auto Intel Summit and NRC Spring Summit is a panel discussion featuring some of the leading auto dealers in North Carolina. The session is moderated by NCADA president Robert Glaser and features leaders from Crossroads Automotive Group, John Hiester Automotive Group and Hubert Vester Auto Group, who share their insights on electric vehicles, digital sales and where the auto industry is headed next.

This Tuesday we're talking about state associations banding together to push back against Ford's plan to separate EV and ICE dealers. We also talk about the broader layoffs being announced in the tech space, as well as a preview of how much this years Thanksgiving might cost. Dealer associations across the country are accusing Ford of overburdening their dealer body and breaking franchise laws in a joint letter from over 13 separate state associations in response Ford's recent required investment of $500k to over $1M on facility upgrades, staff training and new sales standards in order to sell EVs. Several State association leaders including John Devlin of PAAA, Don Hall VADA, and Robert Glaser of NCADA all signed the provision as well as sending a separate letter on behalf of their states Dealers arguing the same Tim Hovik, chairman of Ford's National Dealer Council says the the company were aware of the state associations position and communicated they are still able to make changes while noting the dealer council is on board with the where things are heading but said the word ‘supportive' might be too strong a word.Elon Musk's Twitter layoffs weren't an isolated event as the tech and startup sectors ready themselves for border layoffs as economic conditions are considering hiring policies to stay competitive and profitableThe Fed's intention of raising the borrowing rates to more than 4% substantially changes the way businesses will operate. By comparison, in March 2020, interest rates were at around 0 to 0.25%. The access to cheap money enabled companies to go on a hiring binge the company . The first broad scale layoffs in the companies historyYou can expect Thanksgiving food prices to be around 13.5% higher than they were in 2021, according to data company IRI, with the average cost rising to over $60.One factor is the avian flu's effect on turkey prices and a turkey shortage. The traditional Thanksgiving main dish is expected to cost $1.99/lb compared to $1.15/lb on average.The cost of sides has increased by 18.8% and pies are up by 20.3%Some relief is in sight, as Walmart announced they would offer Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email Share your positive dealer stories: https://www.asotu.com/positivity ASOTU Instagram: https://www.instagram.com/automotivestateoftheunion

President of the North Carolina Automobile Dealers Association Robert Glaser joins us to discuss the innovations and challenges surrounding automobile industry.

In this AD Insider podcast, we feature a segment from the AD Insider LIVE | Thursday 30, presented by Clell Wade Coaches Directory, Inc., where we sat down with Roy Turner, Executive Director of the North Carolina Athletic Directors Association.In this episode, we covered the following topics:The Legislative Attack on NCHSAA4 New Norms for All Athletic AdministratorsFickle Fans: Will They Come Back?Support the show (https://coachesinsider.com/sign-up/)

Right now some new opportunities are coming my way that I’m beginning to address, but I’m so happy to rest because after 30 years you’ve got to exhale. So that’s where I am now. Exhaling. Lynn Thompson on his recent retirement from Bethune-Cookman and what’s next. Newly retired Bethune-Cookman athletics director Lynn Thompson’s last dayContinue Reading →

In this throwback episode, we revisit the 2019 Auto Intel Summit. This dealer panel discussion includes four members of the North Carolina Automobile Dealers Association and NCADA executive director Robert Glaser. This episode originally aired in August.

Daily life in the age of the coronavirus is riddled with stressors and stress can lead to increased substance use — as well as the possibility of relapse for those working to stay sober. Host Sarah Fenske talks with Jenny Armbruster of NCADA and also hears from people in long-term recovery as they discuss substance use disorder, relapse and navigating tough conversations in the age of COVID-19.

Jordan Hampton works with with ARCHway Institute, NCADA, and Recovery House in the St Louis area. Aside from being a peer counselor, Jordan is also a living, breathing example of how these organizations can help people recover from addiction. Jordan, himself, is in long-term recovery from his addictions. In this episode, Lern sits down for some coffee, informative conversation about the resources available and how those suffering with addiction have never had a better opportunity than the present day to get help. This topic is heavy but definitely a ‘must-hear’ for everyone, as the epidemic of drug addiction is something that affects us all. We are trying to break the stigma and give hope to people through the art of communicating, and Jordan’s story is definitely one to hear. Through this episode you may hear information you will want to write down, so please feel free to grab a pen and pass this information on. We also hope this conversation ignites people to talk with others about addiction and finding the strength to get the help they may need.

From its early Lemp Brewery days to the Schlafly era and beyond, St. Louis has earned its reputation as a drinking town. But lately the city is also seeing a nightlife trend that doesn’t involve alcohol at all. Among other beverage and restaurant industry professionals, the people behind WellBeing Brewing, a locally based company that exclusively makes non-alcoholic craft beer, have helped to catalyze the movement. So has the Wellness Council of St. Louis, which is affiliated with the National Council on Alcoholism and Drug Abuse and oversees Sans Bar STL. The inaugural Sans Bar STL event early this year drew about 300 people to Third Degree Glass Factory for a night of music, glass-blowing, tarot card readings and handcrafted alcohol-free drinks. Host Sarah Fenske discusses St. Louis’ growing sobriety scene with Genevieve Barlow, co-founder of WellBeing Brewing; restaurant industry veteran Tom Halaska; and Nichole Dawsey, executive director of NCADA.

Nichole and I talk about NCADA, skills to resist pressures, not my kid, la la la la la la, flesh eating drug, brain development, memory center turns off, other way to just say no, facts and information, you have a lot of power, Google check us, begin this talk in kindergarten, build resiliency skills, bounce back, Violet, trusted grown-ups, not what’s wrong with you, but what happened to you?, talkaboutitmo.com, what’s your tummy telling you and embrace the awkward.

Announcements!  Married To Doctors is having 2 live events soon! Find out the details:  Salt Lake City Boston Please consider supporting the show, every dollar helps.    Episode Notes ( For complete show notes including the transcript, please visit www.marriedtodoctors.com) Lara talks with Kelly O'Leary, a physician spouse who lost her son to opioid addiction several years ago and is now doing her best to educate parents and children about the dangers and responsibilities of using prescription drugs. About Kelly Kelly O'Leary was born and raised in South Bend, IN.  She attended Memorial School of Radiologic Technology in South Bend.  She attended Hillsborough Community College and received a degree in Radiation Therapy.  After receiving her R.T. (R) (T) she received her B.S. from the University of St. Francis in Joliet, IL.  Kelly worked in Florida as a CT/MRI technologist, medical marketing, application specialist and a Radiation Therapist.  She also worked in Henderson, KY and St. Louis, MO as a Radiation Therapist.  She married Dr. Timothy O’Leary a Radiation Oncologist.  They have been married for 22 years and have 2 daughters.  Meghan and Katy.  She lost her son Derek Shortz on December 15, 2014, from an opioid overdose.  Derek is from her first marriage. Currently, she is involved with GRASP (Grief Recovery After a Substance Passing), Harris House, Step Ups, Loyola Academy, HOPE and NCADA.  She has been involved in planning the International Overdose Awareness Day 2018 and also a guest speaker at the event.  Since the passing of her son Derek, she has been actively involved in sharing her story.  The story has been shared in the St.Louis Medical Society magazine, Missouri State Medical magazine, AMAA, and KevinMD. She also participated in the video Prescription Opioid Epidemic in conjunction with Barbara Hover and Mercy Hospital.  She was also a guest speaker at the Missouri State meeting with Dr. JoEllyn Ryall.  Kelly was also a participant in the filming of the “Responsibility Documentary”. Senator Roy Blunt is also using her personal story in Washington DC for the opinion editorial - More Federal Support for Opioid Programs.  After speaking last year to several Missouri counties she will continue visiting 3 more alliances groups to speak on the opioid crises.  As well as local schools.  The Missouri counties will continue with our health programs “Drugs Are Not For Me” and “Pills Are Not a Party”.   She has been a stay at home mom for 21 years and was very active in her children’s schooling, activities and lives.  She spent many years volunteering at the schools her children attended.   Here are some resources from the AMA Alliance on opioid use.

In the midst of a nationwide opioid epidemic among U.S. adults, one organization in the St. Louis region is seeing some more positive trends among younger people when it comes to substance use.

NCADANicole Browning, Clinical Director www.ncada-stl.org (314)962-3456info@mcada-stl.org 9355 Olive BoulevardSt. Louis, MO 63132 NCADA works to reduce or prevent the harms of alcohol and other drug use through education, intervention and advocacy. In all matters related to alcohol, tobacco, and other drug abuse, the NCADA has been the place to turn since 1965. Substance use disorder is the leading contributor to death and injury among young people. This is unacceptable. Teenagers and young adults—with their lives full of promise and untapped potential—are too often struck down from a condition which is not only treatable, but preventable. So one of the NCADA’s major goals is to teach young people the skills needed to resist the pressures to use and abuse drugs. We offer proven, evidence- and best-practices-based curricula for every grade from K-12 in nearly 300 schools in the region. Additionally, we offer youth leadership programs and a wide range of non-school-based prevention services. In a normal year the NCADA offers prevention and education services to over 100,000 people. NCADA is a proud member of the United Way, meets the 20 Better Business Bureau standards for charity accountability and was a 2013 recipient of the BBB TORCH Award for exceptional customer service and ethical business practices.

Brandon Costerison of NCADA and Kathi Arbini of Fenton, Missouri discuss their efforts to curb the rising number of opioid-related deaths.

Host Don Marsh talked with about the scope of the opioid epidemic and a new program that seeks to prevent drug use.