Podcasts about cmaa

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Best podcasts about cmaa

Latest podcast episodes about cmaa

Associations Thrive
185. Jeff Morgan, President & CEO of CMAA, on Community as the Secret Sauce, Member-Driven Growth, and Global Certification

Associations Thrive

Play Episode Listen Later Jun 18, 2026 31:12


How does an association grow from 6,000 to 9,000 members without a membership sales team? What can associations learn from an organization whose members actively recruit the next generation on its behalf?In this episode of Associations Thrive, host Joanna Pineda interviews Jeff Morgan, President & CEO of the Club Management Association of America (CMAA). Jeff discusses:How CMAA represents professionals working across 3,500 member-owned clubs, including golf clubs, yacht clubs, city clubs, ski clubs, and more.How CMAA membership grew from approximately 6,000 members during COVID to 9,000 members today—with no membership sales team.Why private clubs experienced significant growth during and after COVID, including increased member demand, long waiting lists, and investments in facilities and amenities.CMAA's highly intentional 12-month new member onboarding process, which includes welcome kits, monthly communications, quarterly Zoom sessions, and structured opportunities to build connections.The association's long-running conference idea-sharing program, where members submit and share more than 100 best-practice posters that become a searchable knowledge resource for the profession.CMAA's Certified Club Manager (CCM) credential, built around 12 professional competencies, continuing education, and a globally licensed certification model.How CMAA has expanded its influence internationally through partnerships, certification licensing, and conference participation from club professionals around the world.Why Jeff believes clubs are no longer simply physical facilities, but communities that remain connected through technology, virtual programming, and shared experiences.How “community” serves as the secret sauce behind both successful clubs and successful associations.References:CMAA Website

Educational AD Podcast
Scott Battas, CMAA - Creating a Quality Student Leadership Program

Educational AD Podcast

Play Episode Listen Later Jun 18, 2026 19:08


Scott Battas continues our series focusing on how you can create a high quality Student Athlete Leadership Team at your school! This is The Educational AD Podcast! Thanks for Listening and Sharing!

Educational AD Podcast
Scott Paine, CMAA is BACK on Tech Tuesday

Educational AD Podcast

Play Episode Listen Later Jun 16, 2026 34:54


Our ORIGINAL Tech Tuesday guest - Athletic Director and Tech Guru Scott Paine - is back with a look back and a look forward on how "Tech" has impacted the role of ADs and what might be coming in the future! THIS is Tech Tuesday on The Educational AD Podcast!

UIAAA Connection
UIAAA Connection #284 – Greg Van Cantfort, CMAA, Director of Athletics – Kalani HS – retired

UIAAA Connection

Play Episode Listen Later Jun 12, 2026 40:09


The podcast is making its fifth visit to Hawaii. UIAAA Connection #284 – Greg Van Cantfort, CMAA, Director of Athletics – Kalani HS – retired - is now available. Gregentered the world in Maryland during the height of the Cuban Missile Crisis and shares a memorable story connected to that moment in history. In third grade, his family relocated to San Francisco, where he completed elementary, junior high, and high school. Soccer became a major part of his life, eventuallyleading him to Chaminade University in Hawaii as a goalkeeper. After arriving in Hawaii, he never left and continues following the Belgian National Soccer Team closely. Greg reflects warmly on Hawaii athletic leadership legends and experiences from his NIAAA Board service. His advice: don't allow the profession to consume your life, and whenever you attend a conference, take an idea home and share it with others.https://open.spotify.com/show/2L2ERXOxQcuHl5GE1vjOiHThis podcast is also available on Amazon Music, Apple Podcasts, Breaker, Castbox, Google Podcasts, iHeartRadio, Overcast, Pocket Casts, RadioPublic, Spotify, Stitcher, and YouTube.

Educational AD Podcast
Scott Battas, CMAA - How to Start a Student Athlete Leadership Team #2

Educational AD Podcast

Play Episode Listen Later Jun 11, 2026 19:03


Scott Battas is BACK with the 2nd Installment of our new series on how he created a top notch Student Athlete Leadership Team at Mascoutah High School. This is a step by step Master Class on how to create an impactful program at your school - THIS is The Educational AD Podcast!

Let's Talk Club Management
Let's Talk Club Management Ep. 159 – 2026 National Golf Day

Let's Talk Club Management

Play Episode Listen Later Jun 9, 2026 53:23


In May, a record number of CMAA representatives gathered in Washington, DC, to participate in the 18th Annual National Golf Day. In this episode, we're joined by two of CMAA's participants: Cameron Walker from NC State University Club in Raleigh, NC, and Christopher Storelli from Isleworth Golf & Country Club in Windermere, FL. Each shares their perspectives on participating in National Golf Day for the first time and what the experience was like from top to bottom.

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Educational AD Podcast
Ep #744 - Kiesha Brown, CMAA and Associate AD at The Galloway School

Educational AD Podcast

Play Episode Listen Later Jun 5, 2026 59:56


When we started the Podcast 6 years ago Kiesha Brown was one of the very first we had on and this week we have her BACK to give us an update on her career as well as some thoughts on the AD Profession! THIS is The Educational AD Podcast! Thanks for Listening!

Educational AD Podcast
Scott Battas - How to Start a Student Athlete Leadership Team #1

Educational AD Podcast

Play Episode Listen Later Jun 4, 2026 17:40


Scott Battas, CMAA is the AD at Mascoutah H.S. and today is the FIRST in a series of podcast interviews where he shares - step by step - how he has put together a truly GREAT Student Athlete Leadership Team! This is The Educational AD Podcast!

Educational AD Podcast
Jen Brooks, CMAA of The Global Community of Women is H.S. Sports

Educational AD Podcast

Play Episode Listen Later Jun 3, 2026 32:25


Our Great Friend Jen Brooks is back on Wednesday Wisdom to share how the landscape has changed since she founded the Global Community over 8 years ago! THIS is The Educational AD Podcast!

Educational AD Podcast
K12 Sports Tech.com with Alec Brown & John Wiley, CMAA is on TECH TUESDAY!

Educational AD Podcast

Play Episode Listen Later Jun 2, 2026 35:32


The AD Think Tank wants YOU! Membership is now over 900 ADs nation wide and here's a cool feature - you will get PAIN for consulting and advising leading Sport Vendors! These are not a sales pitch or a marketing call - YOU are giving your advice on how products can be better designed, displayed and priced to CEOs and Leaders! THIS is TECH TUESDAY on The Educational AD Podcast!

NIAAA Pulse: The Beat of Interscholastic Athletics
Creating Surplus Value as a High School Student-Athlete with Jon Winer

NIAAA Pulse: The Beat of Interscholastic Athletics

Play Episode Listen Later Jun 1, 2026 32:07


On this NIAAA Pulse, Justin is joined by Jon Winer, CMAA, an author in the Summer 2026 IAA. His article titled "Creating Surplus Value as a High School Student-Athlete" sheds light on ways athletes can transition from only taking value away from a community, and instead start using their talents and energy to positively impact others. You can read the article here if you haven't already! Follow the NIAAA on: Bluesky | Twitter | Facebook | Instagram | LinkedIn Music Track: Stadium Rock by Pufino Source: freetouse.com/music Copyright Free Background Music

Construction Leaders Podcast
Managing Complexity: Evolving Construction Management in the Public Sector

Construction Leaders Podcast

Play Episode Listen Later Jun 1, 2026 31:26


In this episode, CMAA's Carly Trout and Evan Hendershot are joined by Jesse Heimowitz, CCM, of Tectonic Engineering; Dana Hecht, of H&H; and Graham Briggs, PE, of PMA Consultants, for a conversation about project controls, scheduling, and the realities of delivering large public sector infrastructure projects. The guests share how they each found their way into project management and discuss the varying levels of maturity across public agencies when it comes to scheduling, earned value management, and risk analysis. Comparing highway agencies with rail and transit organizations, they explore how legacy processes, organizational culture, and client expectations can influence project delivery practices. The conversation also highlights the role consultants play in advancing more consistent project lifecycle scheduling, using case studies and accountability measures to help drive change. Throughout the episode, the group emphasizes the importance of early planning, concept development, constructability reviews, and resource management in shaping project schedules, budgets, and long-term outcomes.   The Construction Leaders Podcast is produced by Association Briefings.

Educational AD Podcast
Julie Kelly, CMAA is BACK on Wednesday Wisdom

Educational AD Podcast

Play Episode Listen Later May 27, 2026 23:13


Award Winning AD Julie Kelly of Providence Classical Christian Academy is back with a segment on Generational Diversity. Leaders must always be open for Growth Opportunities and Julie shares how we can all keep growing! This is The Educational AD Podcast!

Educational AD Podcast
Ryan Miller, CMAA & Shelby Sroka show you how to Hudl!

Educational AD Podcast

Play Episode Listen Later May 26, 2026 36:13


Ryan Miller of Scotch Plains-Fanwood in New Jersey and Shelby Sroka of HUDL share how the platform can truly be a "Game Changer" for you and your program! This is The TECH TUESDAY on The Educational AD Podcast!

Educational AD Podcast
Ep #741 - David Harbin, CMAA and the AD of Decatur H.S.

Educational AD Podcast

Play Episode Listen Later May 22, 2026 63:03


David Harbin is a CMAA and he's the AD at Decatur High School and today he shares his athletic journey along with some Best Practices for ADs and Leaders. He also shares WHY he chose Ohio University and their Online Masters in Athletic Administration and why YOU should consider it for your MAA. This is The Educational AD Podcast!Please click on this link to go to the Ohio Website -https://www.ohio.edu/learn-more/info/maa?lsid=AD_Sponsorship&lssid=ohio_bus_mstrathladm_m_org_educational_podcast_2026

Educational AD Podcast
Sean Blumettee, CMAA is this week's Toolbox EXTRA!

Educational AD Podcast

Play Episode Listen Later May 21, 2026 39:39


Longtime West Virginia H.S. Athletic Director Sean Blumettee is back on the podcast - this time as a Principal - and he shares some great tips for leaders on bridging the END OF SCHOOL with the Start of Next Year, along with some other Best Practices! THIS is the Educational AD Podcast!

UIAAA Connection
UIAAA Connection #280 – Jim Dorman, CMAA, Executive Director - SDIAAA

UIAAA Connection

Play Episode Listen Later May 15, 2026 37:22


The podcast is making its second visit to South Dakota. UIAAA Connection #280 – Jim Dorman, CMAA, Executive Director -SDIAAA - is now available. Jim grew up in Castlewood, South Dakota, where he and his three brothers worked for their father at the local newspaper, gaining early lessons in responsibility and commitment. Athletics at SDSU shaped his perspective, especially after starting as a junior and not seeing the field as a senior, an experience that strengthened resilience and perspective. He has served as Executive Director in South Dakota for more than twenty-five years and recently completed a three-year term on the NIAAA Board of Directors. Dorman emphasizes maintaining a positive mental attitude and encourages athletic directors to engage in theirstate association and fully support new AD workshops. This podcast is also available on Amazon Music, Apple Podcasts, Breaker, Castbox, Google Podcasts, iHeartRadio, Overcast, Pocket Casts, RadioPublic, Spotify, Stitcher, and YouTube.

Educational AD Podcast
MIssy Smith, CMAA shares why YOU should attend The Playmakers Summit!

Educational AD Podcast

Play Episode Listen Later May 14, 2026 26:51


Longtime Coach and AD Missy Smith, CMAA is now the Assistant Executive Director for the Oregon School Activities Association and she's also the Founder of The Playmakers Summit - a tremendous program for Student Athletes and now Coaches and ADs! Check it out today on our Toolbox Extra!

Educational AD Podcast
Dr. Mekia Troy, CMAA of Creekside H.S. is BACK with a Toolbox EXTRA!

Educational AD Podcast

Play Episode Listen Later May 7, 2026 24:19


Our longtime friend Mekia Troy, the AD at Georgia's Creekside High School and Best Selling Author of TEACHABLE MOMENTS is back on the podcast with some great observations from a day in her school's dining hall! This is a Toolbox EXTRA on The Educational AD Podcast!

Educational AD Podcast
Tiffiny Pippins, CMAA of Elite Scholars Academy (GA) shares Legacy Tips

Educational AD Podcast

Play Episode Listen Later May 6, 2026 21:52


So often our jobs as ADs have us clearly focused on The Moment as we are finding solutions, helping others, or putting out fires! Master Athletic Director Tiffiny Pippins shares some important tips (or tools!) on the importance of working on you Legacy - and your Life - during your busy day. THIS is Wednesday Wisdom on The Educational AD Podcast! Thanks for listening!

Construction Leaders Podcast
Recognize, Respond, Respect: Building a Stronger Safety Culture

Construction Leaders Podcast

Play Episode Listen Later May 1, 2026 25:14


In this episode, CMAA's Carly Trout and Evan Hendershot are joined by Joaquin Diaz, health and safety director at Gilbane Building Company and an ambassador for the Board of Certified Safety Professionals, for a conversation ahead of Construction Safety Week focused on the realities of near-miss reporting in construction. Drawing from his doctoral interpretive phenomenological study, Diaz shares insights gathered from interviews with 15 construction workers across projects in San Antonio, Houston, and Galveston. Guided by the theory of planned behavior, the research explores how workers perceive near-misses, why incidents often go unreported, and what organizations can do to improve safety communication and trust. Diaz explains that while workers generally understand the importance of reporting and want to protect their coworkers, many view near-misses as too common or already resolved by the time they occur. He also discusses how barriers to reporting are often self-imposed rather than driven by fear of punishment, and why visible employer follow-through matters more than incentives alone. The conversation also highlights the need for clearer, multilingual, and standardized reporting processes, while connecting the findings to Construction Safety Week's “Recognize, Respond, Respect” theme. Along the way, Diaz reflects on how certifications like the CSP help strengthen discipline, credibility, and leadership within the safety profession.   The Construction Leaders Podcast is produced by Association Briefings.

Let's Talk Club Management
Let's Talk Club Management Ep. 158 - The Evolution of the CCE

Let's Talk Club Management

Play Episode Listen Later Apr 29, 2026 41:24


In this episode, we're joined again by Joe Krenn, CCM, CCE, to discuss the upcoming changes to the Certified Chief Executive (CCE) program and process. In this conversation, we cover what prompted CMAA to evolve the CCE requirements, what that revision process has looked like, and what members can expect from the new requirements.

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Educational AD Podcast
Jen Doede, CMAA shares CHARGER CHAMPIONS on The Educational AD Podcast!

Educational AD Podcast

Play Episode Listen Later Apr 29, 2026 26:40


Jen Doede is the AD at Amos Alonzo Stagg H.S. and she's been on the Podcast many times - today she shares how the Charger Champion program is changing lives and athletic performances at her school! THIS is Wednesday Wisdom on The Educational AD Podcast!

Educational AD Podcast
Hutch Hunter, CMAA and Exec. Director of the UIAAA is on Tech Tuesday!

Educational AD Podcast

Play Episode Listen Later Apr 28, 2026 38:08


Hutch Hunter is an NIAAA Hall of Famer who also hosts the UIAAA Connection Podcast! He shares how he started the pod along with an update on his successful turn as a Best Selling Author of 3 GREAT Books that should be in your library! THIS is Tech Tuesday on The Educational AD Podcast!

Educational AD Podcast
Ep #735 - Tabitha Beard, CMAA and Co-AD for Oxford H.S. (MS)

Educational AD Podcast

Play Episode Listen Later Apr 24, 2026 55:39


Tabitha Beard, CMAA and NIAAA Board Secretary joins the podcast and she shares her athletic journey along with some BEST Practices on this episode of The Educational AD Podcast!

Leadership on the Links
100 | A Milestone Moment: Inside the Future of Private Club Management with Jeff Morgan

Leadership on the Links

Play Episode Listen Later Apr 24, 2026 38:34


Summary OUR 100TH EPISODE! In this exciting, milestone episode of Leadership on the Links, Tyler Bloom and Meredith Otero sit down with Jeff Morgan, CEO of the Club Management Association of America (CMAA), to explore what the future holds for private club leadership, workforce development, and the role of technology in transforming the club experience. Jeff shares how his background in finance and technology led him to association management and ultimately to the helm of CMAA, one of the most influential organizations in the private club industry. From building a more diverse leadership pipeline to tackling governance challenges and embracing AI, this conversation covers the full landscape of where clubs are headed and how the professionals inside them are rising to meet the moment. Whether you are a superintendent eyeing a path to club leadership, a GM navigating a shifting membership, or a club professional curious about the forces shaping the industry, this episode delivers real insight from someone who has dedicated over a decade to advancing the profession. What You'll Learn in this Episode: CMAA has grown dramatically since COVID, with nearly half its current membership joining post-pandemic, signaling a surge in interest and investment in professional club management. The pathway to becoming a general manager has opened significantly, welcoming superintendents, chefs, CFOs, and wellness professionals into senior club leadership roles. Jeff outlines what good club governance looks like: a true partnership between the board and staff team, with boards focused on financial stewardship and strategic vision rather than day-to-day operations. Women now represent roughly a third of CMAA's membership, and for the first time in the association's history, four women currently serve on its national board of 13. AI and autonomous technology will not replace human connection at clubs but will free up professionals to focus on high-touch member experiences and more meaningful work. CMAA is approaching its 100th anniversary with a new member needs analysis that will shape its next strategic plan, designed to serve an evolving and growing profession for the next century. The integration of amenities, golf, fitness, food, wellness, and social programming, is what creates the kind of stickiness that keeps members engaged and clubs financially healthy. Links and Resources Jeff Morgan – LinkedIn Profile Club Management Association of America (CMAA) – cmaa.org BOOK A STRATEGY CALL  

Educational AD Podcast
Ep #733 - Jim Maciejewski, CMAA and the AD at South Carolina's Mauldin H.S.

Educational AD Podcast

Play Episode Listen Later Apr 17, 2026 51:08


We're headed to South Carolina today where we visit with Jim Maciejewski, CMAA who is the AD at Mauldin High School. Jim also recently completed the Quality Program Award for his school and he shares his own journey and more on this episode of The Educational AD Podcast!

Educational AD Podcast
Kristy Belden, CMAA is BACK on Wednesday Wisdom

Educational AD Podcast

Play Episode Listen Later Apr 15, 2026 31:51


Our great friend Kristy Belden of Orlando's Bishop Moore Catholic shares some great tips on the college recruiting process - THIS is WEDNESDAY WISDOM on The Educational AD Podcast! Thanks as always for Listening and Sharing!

UIAAA Connection
UIAAA Connection #275 – Candace Cayer, CMAA, Vice Principal and Chair of the District Athletic Directors committee

UIAAA Connection

Play Episode Listen Later Apr 10, 2026 33:24


The podcast is making its fifth visit to California. UIAAA Connection #275 – Candace Cayer, CMAA, Vice Principal and Chair of the District Athletic Directors committee – Hacienda Lapuente Unified School District - is now available. Candacegrew up in Los Angeles, California, and competed in three sports during high school before continuing as a two-sport athlete at Cal State Los Angeles. Her professional journey began at Cal State Los Angeles as grant-in-aid and scholarship director. A 35-year career in education includes 22 years as an athletic director. She reflects on how interscholastic athletics evolved, with stronger safety measures such as AEDs, training requirements, and emergency action plans. Fourteen years of service on the NIAAA Endowment Committee, including eight as chair, plus work on the NIAAA Fourth Strategic Plan highlighted herleadership. Her advice encourages professional development, association membership, and consistent communication with principals. This podcast is also available on Amazon Music, Apple Podcasts, Breaker, Castbox, Google Podcasts, iHeartRadio, Overcast, Pocket Casts, RadioPublic, Spotify, Stitcher, and YouTube.

UIAAA Connection
UIAAA Connection #274 – Lorell Jungling, CMAA, Executive Director - NDIAAA

UIAAA Connection

Play Episode Listen Later Apr 3, 2026 33:38


The podcast is making its third visit to North Dakota. UIAAA Connection #274 – Lorell Jungling, CMAA, Executive Director - NDIAAA - is now available. Lorell reflects on growing up on a North Dakota farm, where athletics shaped his character through participation in basketball, track, and baseball. He speaks with admiration for North Dakota legends Darrell Anderson, Craig Perry, Ed Lockwood, and Todd Olson, whose influence helped guide his professional path. Jungling later gained a unique opportunity to serve on the NFHS as an athletic director from 2005 to 2009. He emphasizes the importance of family, along with the strong support found within the NDIAAA and NIAAA communities. His adviceencourages joining state and national associations, valuing networking opportunities, and remembering during difficult seasons that “This too shall pass.” This podcast is also available on Amazon Music, Apple Podcasts, Breaker, Castbox, Google Podcasts, iHeartRadio, Overcast, Pocket Casts, RadioPublic, Spotify, Stitcher, and YouTube.

Construction Leaders Podcast
Managing Risk and Responsibility in Construction Management

Construction Leaders Podcast

Play Episode Listen Later Apr 1, 2026 27:14


In this episode, CMAA's Carly Trout and Evan Hendershot are joined by Michael Griffin, partner at HKA, and Shawn Farrell, partner at Cohen Seglias, to discuss the evolving roles and responsibilities of construction managers and the growing risk and liability landscape. They outline the CM's core functions—managing, advising, documenting, and keeping owners informed with “no surprises”—and compare the role to an air traffic controller coordinating schedule, cost, and multiple trades. The conversation highlights how early risk identification, timely owner decisions, and prompt payment can help prevent issues from escalating into disputes. Michael and Shawn also walk through practical steps to take when contractor performance begins to falter, including maintaining thorough documentation, providing proper notice, and operating within contractual authority. They conclude with a look at expanding CM liability, including exposure to negligent misrepresentation, and share a checklist of best practices, such as aligning contract language with actual duties, communicating carefully, and avoiding directives related to means and methods. The Construction Leaders Podcast is produced by Association Briefings.

Educational AD Podcast
Scott Battas, CMAA of Mascoutah H.S. in on TECH TUESDAY!

Educational AD Podcast

Play Episode Listen Later Mar 31, 2026 37:23


Student Athlete Leadership Teams are a great part of an Athletic Department and today Scott Battas shares some KEY tips for making yours run successfully! This is TECH TUESDAY on the Educational AD Podcast!

Let's Talk Club Management
Let's Talk Club Management Ep. 156 – Meet 2026 Chair Janine Budzius, CCM, CCE

Let's Talk Club Management

Play Episode Listen Later Mar 24, 2026 36:50


On this episode, we are thrilled to talk to CMAA's 2026 Chair Janine Budzius, CCM, CCE. She shares her personal journey to and through clubs, her passion for mentoring, as well as her goals for the year ahead and what's most important to her.

ccm cce cmaa club management talk club
Educational AD Podcast
Michelle York, CMAA is BACK with a Toolbox EXTRA!

Educational AD Podcast

Play Episode Listen Later Mar 19, 2026 30:42


Michelle York, CMAA is the AD at St. George's Independent School in Tennessee and she's back on the podcast with some BEST PRACTICES for ADs, Coaches, and Leaders! THIS is The Educational AD Podcast!

Fueling Deals
Episode 395: Building Exit-Ready Businesses with Marty Fahncke

Fueling Deals

Play Episode Listen Later Mar 18, 2026 43:33


From grassroots soccer parks to $600 million exits, Marty M. Fahncke reveals why every dollar of EBITDA sacrificed for tax savings costs you seven on a multiple, how the build versus buy decision needs a reality check, and why a business fully prepared to sell is the best business to own. In this episode of the DealQuest Podcast, host Corey Kupfer sits down with Marty M. Fahncke, CMAA, who has helped hundreds of businesses scale to over $1 billion in combined revenue and executed nearly $500 million in M&A deals. He is the founder of Westbound Road, an M&A advisory firm specializing in digital businesses in the $5-50 million range, and author of Boomer Sells the Business: A Step-by-Step Guide to Cashing Out and Living Large. WHAT YOU'LL LEARN: In this episode, you'll discover why the build versus buy analysis fails when founders underestimate timelines and costs, and why opportunity cost is often the biggest expense that never appears in spreadsheets. Marty explains how combining marketing expertise with M&A strategy creates advantages most advisors lack, the costly trade-off between profit maximization and tax mitigation that saves twenty cents but costs seven dollars on a multiple, and why operational decisions like CRM selection or staffing structure can kill deals worth millions. You'll also learn how the Who Not How philosophy transforms into a powerful acquisition playbook, why SaaS founders who turned down $50 million in 2021 are accepting those valuations were an anomaly, and how authority marketing through podcasts generates clients who arrive ready to sign without sales conversations. MARTY'S JOURNEY: Marty grew up in the mountains of Utah wanting to be either a forest ranger or join the military. Neither path worked out, and he ended up on the entrepreneur path instead. Even as a teenager, he showed entrepreneurial instincts, selling water purifiers and vacuums and running a bicycle rehab business at age twelve. M&A was completely off his radar until he and some friends started a soccer training product company. They took a truly grassroots approach, setting up canopies at local parks every weekend where kids played soccer. Marty had his children demonstrate the product while he sold to parents. Those park sessions taught them exactly what messaging resonated. Marty used those insights to create a marketing campaign that got the product onto QVC in the United States and Japan. Just eighteen months in, they received an unsolicited $1.5 million offer from a private equity firm buying their proven QVC sales channel. His next deal flipped the approach. Instead of building from scratch, Marty and a partner combined two competing businesses, each doing $1.5-2 million in revenue. By eliminating competition and consolidating operations, they scaled from under $4 million to $30 million in two years. That company eventually became part of a $600 million exit through a reverse merger. After that exit, Marty built a personal portfolio of businesses. In 2019, he focused on M&A full-time. When 2020 hit, he saw opportunity in the chaos. He reached out to companies about selling, and economic uncertainty generated many yes responses. When businesses weren't right for his portfolio, sellers asked if he knew other buyers. He started triangulating deals, brought in partner Becky, and launched Westbound Road in 2020. They focus exclusively on digital businesses between $5 and $50 million, including e-commerce, SaaS, publishing, marketing agencies, and virtual professional services. The firm is intentionally small at five people but highly specialized. THE MARKETER'S EDGE: Marty brings a rare combination of world-class marketing expertise and deep M&A experience. Most advisors excel at one or the other, rarely both. He is a marketer at heart and applies marketing principles to M&A strategy. This matters because organic growth drives valuation multiples. Buyers pay premiums for demonstrated growth momentum, often adding an extra turn or two on exit multiples. Marty sees both sides of the equation, knowing how to build marketing systems that drive organic growth and how to structure deals that accelerate inorganic expansion. KEY INSIGHTS: The build versus buy decision requires brutal honesty. Marty sees unreasonable optimism every time founders analyze whether to build or acquire. His rule: double the timeline, triple the costs. Even then, most analyses miss opportunity cost. What revenue will you lose spending years building? What market share will competitors capture while you're distracted? These costs rarely appear in spreadsheets but are often the most expensive part of the build decision. The Who Not How philosophy becomes an acquisition playbook. When something needs to be done, don't ask how you can learn it yourself. Find someone already better at it and acquire them. Marty applied this when a bookkeeping firm asked for growth help. Instead of consulting fees, he negotiated equity, brought marketing expertise and clients, they tripled revenue, and everyone won when they sold. Profit maximization beats tax mitigation. Every dollar of EBITDA sacrificed to save taxes saves twenty cents but costs seven dollars on a multiple when you sell. When Marty shows clients this math, they immediately shift strategies. This insight often represents millions in additional exit value. Begin with the buyer in mind. Westbound Road identifies upfront who will buy your business and why, then builds the business to suit those buyers. Every decision from CRM selection to staffing structure gets evaluated through one lens: how will this impact deal viability at exit? Minor operational choices can kill deals worth millions. A client built operations entirely on offshore VAs with impressive margins, but many buyers walked away. To command their target multiple, they needed to onshore roles and add W-2 employees. Another business chose a non-standard CRM. An acquirer walked away because integrating it created too much friction. That preference cost millions. The SaaS valuation bubble is being accepted as an anomaly. In 2021-2022, founders got $50 million offers for businesses worth $12 million today. Many refused, expecting the market to stay hot. Marty shows them the charts: the market returned to historical norms, and eighteen months was a bubble. Those founders are finally accepting realistic valuations. Authority marketing creates pre-sold clients. When prospects ask questions, Marty's team sends time-coded podcast links. Prospects listen to full episodes, then more episodes, and arrive ready to sign without sales calls. His first ChatGPT client found Westbound Road via AI recommendation, watched three episodes, and asked where to sign. A business fully prepared to sell is the best business to own. The best practices for creating enterprise value that commands premium multiples are the same practices that make a business pleasurable to operate. Clean financials, reduced owner dependency, autonomous systems, and strategic structure benefit owners whether they sell or not. Perfect for business owners in the $5-50 million range planning exits, entrepreneurs considering M&A advisory relationships, and anyone interested in combining marketing expertise with deal-making to build and sell businesses. FOR MORE ON THIS EPISODE: https://www.coreykupfer.com/blog/martyfahncke FOR MORE ON MARTY FAHNCKE: Website: https://westboundroad.com LinkedIn: https://www.linkedin.com/in/martyfahncke/ FOR MORE ON COREY KUPFER https://www.linkedin.com/in/coreykupfer/ https://www.coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker with more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker deeply passionate about deal-driven growth. He is the creator and host of the DealQuest Podcast. Episode Highlights with Timestamps[00:06:48] - Introduction: Marty Fahncke's credentials and experience [00:08:38] - Childhood dream of being a forest ranger in the mountains of Utah [00:11:12] - Early entrepreneurial ventures: bike rehab business at age twelve [00:11:30] - First major deal: grassroots soccer product to QVC and $1.5 million exit[00:23:36] - Eliminating competition through collaboration instead of competing [00:23:36] - Who Not How philosophy applied to M&A and acquisition strategy [00:24:09] - Build versus buy analysis and unreasonable optimism trap [00:28:52] - Combining marketing expertise with M&A strategy as unique advantage [00:31:08] - Starting Westbound Road advisory firm during 2020 disruption [00:33:37] - Focus areas: $5-50M digital businesses, e-commerce, and SaaS [00:34:09] - Exit planning gap: helping founders understand what they have [00:47:13] - Beginning with the end in mind: identifying buyers before building [00:48:01] - Offshore VA staffing structure as deal-killer example [00:48:30] - Non-standard CRM selection costing millions in lost deal value [00:50:36] - A business fully prepared to sell is the best business to own [00:53:23] - Freedom defined: making impact on entrepreneurs and participating in exits[00:57:32] - Authority marketing: podcast content creating pre-sold clients [01:01:00] - First ChatGPT-originated client story Guest Bio:Marty Fahncke, CMAA is a seasoned marketer and dealmaker with over 35 years of business experience and over 25 years in M&A. He has helped hundreds of businesses scale to over $1 billion in combined revenue and executed nearly $500 million in M&A deals. His first deal was selling a grassroots soccer product business for $1.5 million. His second deal combined a $2 million company with a $1.5 million company and built it to $30 million in revenue in two years. Since then, he has been involved in deals from $5 million to $600 million. He is the founder of Westbound Road, an M&A advisory firm specializing in digital businesses between $5 and $50 million, including e-commerce, SaaS, publishing, marketing agencies, and virtual professional services. Marty is a top-ranked podcast guest, international speaker, and author of Boomer Sells the Business: A Step-by-Step Guide to Cashing Out and Living Large. He owns five motorcycles and over thirty businesses. Host Bio:Corey Kupfer is an expert strategist, negotiator, and dealmaker with more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker deeply passionate about deal-driven growth. He is the creator and host of the DealQuest Podcast. Show Description:Do you want your business to grow faster? The DealQuest Podcast with Corey Kupfer reveals how successful entrepreneurs and business leaders use strategic deals to accelerate growth. From large mergers and acquisitions to capital raising, joint ventures, strategic alliances, real estate deals, and more, this show discusses the full spectrum of deal-driven growth strategies. Get the confidence to pursue deals that will help your company scale faster. Related Episodes:Episode 332 - John Martinka: Exit Planning and Value Drivers for Business Sales Episode 331 - Solocast 72: 2025 M&A Market Outlook and Deal Activity PredictionsEpisode 328 - Richard Manders: Growing Through Acquisition and the Deal-Maker MindsetEpisode 327 - Solocast 71: Authority Marketing and Content Strategy for Business Growth Social Media:Follow DealQuest Podcast: LinkedIn: https://www.linkedin.com/in/coreykupfer/ Website: https://www.coreykupfer.com/ Follow Marty Fahncke: Website: https://westboundroad.com LinkedIn: https://www.linkedin.com/in/martyfahncke/ Keywords/Tags:M&A advisory, exit planning, business valuation, lower middle market, build versus buy, organic growth, inorganic growth, SaaS valuation, e-commerce acquisitions, profit maximization, tax mitigation, enterprise value, Who Not How, business exit strategy, exit readiness, authority marketing, content marketing, podcast marketing, deal-driven growth, strategic acquisitions, business combination, marketing expertise, digital businesses, operational decisions, CRM selection, staffing structure, business sale preparation

Educational AD Podcast
MEET at the 50 with Alec Brown and Tiffiny Pippins, CMAA

Educational AD Podcast

Play Episode Listen Later Mar 17, 2026 26:37


K12 Sportstech.com has become a leader for AD and Vendor "Connections" and their new series called MEET AT THE 50 has been a resounding success! K12's Alec Brown and AD Tiffiny Pippins share what it is and WHY you should be involved! THIS is The Educational AD Podcast!

Leadership on the Links
095 | From Conference Floors to Championship Culture: What the CMAA Show Revealed About the Future of Golf Club Leadership

Leadership on the Links

Play Episode Listen Later Mar 12, 2026 40:06


In this episode of Leadership on the Links, Tyler Bloom is joined by team members Meredith Otero and Mary Maloney for a candid, behind-the-scenes debrief of their first-ever attendance at the CMAA World Conference & Club Business Expo. From the trade show floor to a standing-room-only presentation on championship culture, the Bloom Golf Partners team unpacks the energy, connections, and key lessons from one of the most intimate and impactful industry conferences in the golf and private club world. If you work in club management, agronomy, or any department striving to bridge the gap between leadership and operations, this episode is a must-listen. What You'll Learn in This Episode: The CMAA conference stands out for its intimate, personalized feel — a stark contrast to the PGA Show and GCSAA, with a stronger focus on software, products, and leadership education. Why cross-departmental attendance at industry trade shows builds visibility, credibility, and stronger club relationships — superintendents at CMAA, GMs at GCSAA. The Bloom Golf Partners team presented on Building a Championship Culture to a standing-room-only crowd of general managers and club decision-makers. Common challenges in club culture: retaining long-tenured employees resistant to change, siloed agronomy departments, and the universal struggle of filling equipment manager roles. Why should superintendents see themselves as strategic partners — not just operational leads — and how showing up at cross-industry events elevates the entire profession. The power of spending unstructured time with your own team at conferences strips away layers and builds real relationships that translate back to the workplace. Professional photography and visual identity are low-hanging fruit for both individuals and clubs — a shoutout to Karlo for elevating the Bloom Golf Partners brand. Early planning matters: the team is already preparing presentation proposals for the next conference season before this one is fully wrapped. Notable Moments & Takeaways: Shoutout to Bobby Davis, now General Manager at Oakmont Country Club and former assistant superintendent — a testament to the career paths available across the industry. The CMAA "Idea Fair" showcased best practices from clubs in areas like member engagement, recruiting, and programming — a concept the team would love to see replicated at GCSAA. "The equipment manager is the hardest position to fill in the industry" a line that drew zero pushback from an entire room of club managers. The talent pipeline challenge is real: universities, career services on the trade show floor, and new services supporting career changers are all part of the solution. A key insight from the culture presentation: employees often want ownership and recognition — not just paycheck. Listening without an agenda goes a long way. Links & Resources: Bloom Golf Partners Website: https://bloomgolfpartners.com  Bloom Golf Partners YouTube: https://www.youtube.com/@bloomgolfpartners  CMAA World Conference & Club Business Expo: https://www.cmaa.org/conference/  Karlo Gesner (Visual & Photography Services): Reach out via Bloom Golf Partners for a connection Tyler Bloom – LinkedIn: https://www.linkedin.com/in/tylerbloom/  Connect with Bloom Golf Partners: Have a topic you'd like us to cover at a future conference, regional event, or on the podcast? Drop a comment or reach out directly — the team wants to hear what matters most to you in your facility and career.

Educational AD Podcast
Ep #724 - Tim Sam, CMAA of North Valley H.S. in Oregon

Educational AD Podcast

Play Episode Listen Later Mar 9, 2026 74:09


We head out to my HOME state of Oregon to visit with Tim Sam, CMAA who is the AD at North Valley High School. Tim is also on the NIAAA Board of Directors and he share his journey and more on The Educational AD Podcast!

Educational AD Podcast
Rhonda Drebelbis, CMAA is on Wednesday Wisdom

Educational AD Podcast

Play Episode Listen Later Mar 4, 2026 30:53


Rhomda Dreibelbis, CMAA is the Assistant Commissioner of Sports and Championships for the North Carolina High School Athletic Association and she's back to share an update along with some Best Practices! THIS is The Educational AD Podcast!

Construction Leaders Podcast
Documenting Delays: What Construction Managers Need to Know

Construction Leaders Podcast

Play Episode Listen Later Mar 1, 2026 31:52


In this episode, CMAA's Nick Soto and Evan Hendershot are joined by Brian Hanifin and Rachel Domingo of the LitCon Group to explore how construction managers can document the real story behind project delays and disruptions. Drawing on Brian's decades of construction management and litigation support experience and Rachel's forensic schedule and delay analysis expertise, they explain why close, real-time schedule monitoring is often the earliest indicator of emerging problems. Patterns such as repeated start-and-stop work can signal when a disruption is evolving into a true project delay. The conversation highlights the importance of contemporaneous, field-level documentation—including daily reports, meeting minutes, emails, logs, and native CPM schedule files—as the most reliable evidence in disputes. The guests also clarify key distinctions between delay, disruption, and productivity loss, and share practical strategies such as proactive meetings, clear notice practices, and effective use of existing tools to resolve issues early and keep projects out of court.   The Construction Leaders Podcast is produced by Association Briefings.

UIAAA Connection
UIAAA Connection #269 – Kyle LeMieux, CMAA, Associate Principal and Director of Athletics – West Waukesha High School

UIAAA Connection

Play Episode Listen Later Feb 27, 2026 40:38


The podcast makes its fifth visit to Wisconsin. UIAAA Connection #269 – Kyle LeMieux, CMAA, Associate Principal and Director of Athletics – West Waukesha High School - is now available. Kyle grew up in Mukwonago, Wisconsin, graduating from the local high school as a four-sport athlete. After completing studies at the University of Wisconsin, he spent time as a minister before transitioning into public education. Kyle shares success mentoring coaches, noting that only five of 120 coaches in his building hold teaching positions. He co-authored LTC 708, Coaching Coaches for aLegacy of Leadership, and taught the course for the first time at the NIAAA Conference in Tampa. Now serving as President-Elect of the Wisconsin Athletic Directors Association, Kyle looks ahead with optimism. His advice emphasizes building relationships, listening well, and creating systems that fit your school and leadership style. This podcast is also available on Amazon Music, Apple Podcasts, Breaker, Castbox, Google Podcasts, iHeartRadio, Overcast, Pocket Casts, RadioPublic, Spotify, Stitcher, and YouTube.

Educational AD Podcast
Ep #719 - Ernest Robertson, Jr. CMAA of St. Francis Episcopal

Educational AD Podcast

Play Episode Listen Later Feb 20, 2026 55:18


Ernest Robertson, Jr. CMAA is the Athletic Director for Huston's St. Francis Episcopal School and he's back on the Podcast with an update along with some more BEST PRACTICES for ADs, Coaches, and Leaders!

Educational AD Podcast
Monday Huddle #26 - The CMAA Project

Educational AD Podcast

Play Episode Listen Later Feb 16, 2026 17:13


This week on the MONDAY HUDDLE we go over the steps in earning the NIAAA's Certified Master Athletic Administrator Credential - the coursework, the experience, and of course - the Project! All of this info is on the NIAAA website but we present it today as an additional resource - THIS is The Educational AD Podcast!

Educational AD Podcast
Ep #717 - Kenny Edwards, CMAA of Merrimack Valley H.S.

Educational AD Podcast

Play Episode Listen Later Feb 6, 2026 56:20


We head back to New Hampshire to visit again with Kenny Edwards, CMAA the AD at Merrimack Valley High School. Kenny was with us for the 3rd Edition of the Toolbox and today he gives us an update along with some more Best Practices! THIS is The Educational AD Podcast!

Educational AD Podcast
Ep #716 - Cory Adland, CMAA

Educational AD Podcast

Play Episode Listen Later Jan 30, 2026 72:38


We're back in South Dakota where we sit down with Cory Adland, CMAA who is the AD for Mitchell Schools. Cory is also very active with the State Association and the NIAAA and he shares his journey along with some BEST PRACTICES. This is The Educational AD Podcast!

Educational AD Podcast
Monday Huddle #23 - Levels of Certification

Educational AD Podcast

Play Episode Listen Later Jan 26, 2026 15:27


Our series continues by reviewing the different levels of certification available through the NIAAA. Certification is such an important part of an Athletic Director's Professional growth and here we cover the the requirements for RAA, RMSAA, CAA, and CMAA on The Educational AD Podcast!

Educational AD Podcast
Ep #714 - Brian Phelps, CMAA and AD at Indian Hill H.S.

Educational AD Podcast

Play Episode Listen Later Jan 16, 2026 55:55


The Podcast heads to Cincinnati to sit down with Brian Phelps, CMAA who is the AD at Indian Hill High School. Brian has a tremendous background as a leader and he shares his own journey along with some best practices on The Educational AD Podcast!

Educational AD Podcast
Troy Ferguson, CMAA is our TOOLBOX EXTRA!

Educational AD Podcast

Play Episode Listen Later Jan 15, 2026 34:05


Troy Ferguson, CMAA is the Athletic Director for National Trail H.S. in Ohio and he made his first appearance on the podcast with his contribution to our SMALL SCHOOL AD Series. He's back with a Toolbox EXTRA on the how and why of achieving the NIAAA's Quality Program Award for his school! THIS is The Educational AD Podcast!

Educational AD Podcast
Tiffiny Pippins, CMAA of Elite Scholars Academy is on Wednesday Wisdom

Educational AD Podcast

Play Episode Listen Later Jan 7, 2026 24:54


Tiffiny Pippins, CMAA was one of the GREAT Contributors to our SMALL SCHOOL AD book and today she's BACK with a really cool segment for Wednesday Wisdom! Thanks as always for Listening to The Educational AD Podcast!

Educational AD Podcast
Suzanne Vick, CMAA is BACK on WEDNESDAY WISDOM!

Educational AD Podcast

Play Episode Listen Later Dec 31, 2025 25:05


Suzanne Vick has been on MORE Wednesday Wisdoms than any other guest - She's a CMAA, National Speaker, QPA winner, and a LOT More! Today on the final Podcast of 2025, she shares some more BEST PRACTICES for ADs, Coaches, and Leaders! THIS is The Educational AD Podcast!