Podcasts about outward hound

Will is the Co-Founder and CEO of BellaVix. He has a decade of experience working in eCommerce. He has experience working with Seller Central, Vendor Central, Amazon Advertising Platform, and DSP. BellaVix works with established consumer brands and private label sellers in the strategic planning, implementation, and execution of their business plans for products across Amazon and other 3rd party marketplaces. His portfolio includes brands like Insta Pot, Pyrex, Wilton, Think Baby and Outward Hound,  Highlight Bullets> Here's a glimpse of what you would learn…. Will Haire's career in digital marketing, focusing on SEO, Google ads, and transitioning to AmazonSpecific case studies, including marketing strategies for a supplement brand targeting an older demographicTactics for growing subscribe and save subscribers, including the use of images in the product detail page, A+ content, and storefrontEffectiveness of using programmatic advertising, particularly for supplement and beauty productsStrategies employed by a large enterprise brand, including extensive advertising across various channels, PR exposure, and participation in events like Prime DayAddressing high return rates for a pet leash brand and a maternity wear brand, including tactics to reduce return ratesActionable insights and strategies for brands to optimize their advertising, leverage PR exposure, diversify sales channels, and address return rate challengesIn this episode of the Ecomm Breakthrough podcast, Josh Hadley interviews Will Haire from BellaVix. Will shares his digital marketing background and the growth of his agency. He delves into case studies, revealing strategies for targeting demographics, managing PPC, and utilizing programmatic advertising for audience building. Will also advises on the benefits of programmatic advertising, the significance of PR, and diversifying sales channels. Additionally, he offers solutions for reducing return rates by improving customer education through product listings.Here are the 3 action items that Josh identified from this episode:Action Item #1: Diversify Your Sales Channels: Take a cue from BellaVix's success by investing in multiple sales channels beyond just Amazon. Build your own website and leverage social media platforms like Instagram and TikTok for audience building and engagement.Action Item #2: Harness the Power of Programmatic Advertising: Programmatic advertising, especially when combined with data from platforms like Amazon, can yield impressive results for e-commerce brands.Action Item #3: Mitigate Return Rates Through Education and Detail: Combat high return rates by providing detailed product information, including sizing guides and educational content.Resources & Links SectionJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comBellaVixInstapotPyrexWiltonThink BabyBazaarVoiceTraction: Get a Grip on Your Business by Gino WickmanThe Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday, Stephen Hanselman, et al.The Daily Dad: 366 Meditations on Parenting, Love, and Raising Great Kids by Ryan Holiday ChatGPTBrandon Young on LinkedInData DiveWill Haire on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures...

Jon Bausman is the VP of Marketing at Outward Hound, a pet lifestyle brand. In his role, he oversees content creation, the brand's website, and paid media. With over 15 years of experience developing marketing strategies, Jon has held leadership and management positions in Fortune 500 companies and startups, including Airhead and Columbia Sportswear.  In this episode… Rapid advancements in the digital space have created a workforce culture that demands instant gratification. Executives from digital organizations are shifting roles constantly, leading to fractured leadership structures. How can businesses foster adaptable, committed, and success-driven teams among workforce and industry pressures? Rather than hiring an executive who has transitioned from multiple leadership roles in a short time span, digital team builder Jon Bausman says to nurture your talent to progress through the ranks. This allows them to gain invaluable experience and builds resilience and adaptability to the fast-paced digital landscape. Cultivating shared values among team members and encouraging transparent communication creates a robust culture where challenges become opportunities for growth and innovation. Join Aaron Conant in this episode of The Digital Deep Dive as he welcomes Jon Bausman, the VP of Marketing at Outward Hound, for a discussion about creating powerful digital teams. Jon talks about developing hiring practices rooted in trust, how to develop a culture of accountability and transparent feedback, and how to align team efforts with core values. 

Outward Hound Dog Puzzle for sale by Comedy Swap Shop

Featuring Will Haire, Co-founder of Bellavix.Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. With responsibilities for channel growth strategies and achieving revenue and margin goals, his portfolio includes companies like Instant Pot, Pyrex, Derma E, Think, and Outward Hound.Episode Quote: "You know, a lot of it comes down to how much brand equity you have. How big is your audience? And what's your price point? Shoppers are going to be looking at those aspects as they're considering your different products and categories.” Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast, where you listen to podcasts.

There's no question that there are different methods to success across each of the eCommerce marketplaces. On this episode of Link Up Leaders, Francois and Lisa will learn from Will Haire some of the best practices and steps to operational excellence when selling on Walmart versus selling on Amazon. --

Will Haire is the co-founder of BellaVix which is a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to grow sales on the world's largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. His portfolio includes companies like Instant Pot, Pyrex, Derma E, Think, and Outward Hound. Questions we covered on the show: What are the basics marketers should know about before selling on Amazon? Should businesses hire in-house to scale their Amazon marketing or should they hire an agency? What are the ins and outs of Amazon SEO? What are Will's favorite Martech tools? How similar is Walmart advertising to Amazon? What are the notable differences? What other marketplaces does Will explore with his clients? What thinking goes behind developing a buyer persona for an eCommerce business? What should a marketer consider? How will Amazon Live is going to change the online shopping experience and how can marketers capitalize on it? And more! You can say hello to Will via LinkedIn here: https://www.linkedin.com/in/willhaire/ If you enjoyed this episode, check out my interview with Dr. Travis Zigler. We do a deeper dive specifically on Amazon PPC basics. Here's the link: https://anchor.fm/kennysoto/episodes/Interview-with-Dr--Travis-Zigler---The-Basics-of-Amazon-PPC---Episode-25-emd36f/a-a2or7ia --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

In this Sellernomics Podcast episode, Will Haire of #BellaVix will also talk about Leverage Funnel Advertising Tactics to Grow Your Amazon Business. What are the different targeting options for each phase of the funnel (High Level)? Where do Sponsored Products Ads fit in vs programmatic ads (DSP)? What KPIs are most important for TOFU, MOFU, and BOFU? Other KPIs? Where does product maturity fit into this picture? How does this affect your targeting? Which PPC ad Types/targeting methods are used for each phase of the funnel? How does Advertising influence Amazon SEO? What does it mean to have category dominance? - How do you measure? Any additional considerations outside of advertising? #WillHaire About Will Haire - Cofounder of BellaVix Will Haire is the successful co-founder and CEO of BellaVix which is a full-service Amazon Agency that helps brands grow their business by offering different levels of support depending on the client's needs. Will has worked with eCommerce businesses in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. With responsibilities for channel growth strategies and achieving revenue and margin goals, his portfolio includes companies like Instant Pot, Derma E, Thinkbaby, and Outward Hound. About GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.

On this episode we chat with Will Haire from BellaVix. We discuss a wide range of topics including best practices for customer service on Amazon, and how to handle the ever changing inventory restrictions and storage limits. Will is the Co-Founder and CEO of BellaVix. He has 10+ years of experience working in eCommerce. He has experience working with Seller Central, Vendor Central, Amazon Advertising Platform, and DSP. BellaVix works with established consumer brands and private labelers in the strategic planning, implementation and execution of their business plans for products across Amazon and other third-party marketplaces. Their portfolio includes brands like Derma E, Purlisse Beauty, Think Baby, and Outward Hound. Make sure to subscribe to the podcast so that you are notified of new episodes!

Welcome to another episode of the “Amazon for CMOs” podcast series! We are very excited to announce that today the book is live, and you can get a Kindle version for free. “Amazon for CMOs” represents a strategic resource for navigating the Amazon Economy, whether you are a CMO looking to expand your knowledge, or you interact with a CMO and would like to understand their strategic perspective. One of the professionals that contributed to this book is Michael Parness, CMO of Outward Hound. Michael has extensive knowledge when it comes to Amazon and we also got the chance to work with his company. Today we’re sharing with you a replay of our discussion from April where we approached Amazon's continuously changing ecosystem, the customer journey, and why Amazon is becoming more and more important, even though brick and mortar is still very significant and has the large majority of sales today.   Get a Free Kindle Copy of “Amazon for CMOs” Amazon for CMOs Website Outward Hound Website 8 Brands Under 1 'Woof' on Amazon

We have Michael Parness, the CMO at Outward Hound, on the show today! Michael has had a great career as a marketing leader in the CPG space, and he's also one of our current clients, here, at Bobsled Marketing. In today's episode, Michael talks to us about Amazon's continuously changing ecosystem, discusses the customer journey, and explains why Amazon is becoming more and more important, even though brick and mortar is still very significant and has the large majority of sales today. Tune in to find out more!

This week Michelle Fern is joined by Kaitlyn Mitchell, marketing associate at Outward Hound. From helpful tips to adorable gear, Outward Hound has everything you need to ensure a fun, safe, and stress-free outdoor adventure with your pup, including Outward Hound’s DayPak, Pal Paks, Monster Pal Pak, Fun Fish Life Jacket and more! In the second segment Michelle chats with Kyla Sternlieb, founder and President of Under The Weather. Under the Weather is a manufacturer of pet food products and supplements for pets. The company, located in South Burlington, Vermont, currently offers six bland diet products, three supplements and five hemp-based soft chews. More details on this episode MP3 Podcast - Outward Hound and Under The Weather with Michelle Fern

Outward Hound's dog toys, canine backpacks, etc; Artist Ron Burns on captures essence of dogs in portraits; Dog Film Festival sponsor, Saunders Realty

Host Dave Robertson first talks about developing products for our pets! His guest is Kyle Hansen, Chief Woof Officer and Founder of Outward Hound, who discusses the dog toy market and how he fetches up new ideas for man's best friend. Then, from an online eye exam to a toilet addressing our water crisis, Tom Kuczmarski, President and Founder of Kuczmarski Innovation, takes Dave inside the revolutionary ideas coming out of Chicago. Kuczmarski is the author of books such as "Innovating Chicago Style: How Local Innovators are Building the National Economy," and "Apples are Squares: Thinking Differently About Leadership."