Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!
Featuring Johanna Voss, who is trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she's closed over three million dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers. Entering her 12th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey.Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado's mountain ranges, or asking the question "What if you...?" Follow her on Instagram @johannavoss.
Featuring Katie Stoller, Head of Influencer Marketing at Fiat GrowthShe is a strategic marketing shop focused on data backed decision making, innovation, iteration and execution.With over a decade of experience at global PR agencies, Katie counsels clients on how to effectively reach goals by working with brand-right influencers to tell compelling and engaging stories. Episode quote:“I think PR is interesting. PR is kind of the umbrella that social media sits under I mean, that's how I've traditionally thought of it. I think now that social media is just so pervasive in the world. It's kind of weird to think of it as like a little, you know, raindrop underneath another umbrella. But really like PR encompasses anything that's storytelling about your brand. It's your website, it's your branding, it's your thought leadership.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
The latest fireside chat was our chance to hear it from top creators in lifestyle, food, and finance on what makes them say yes to brand partnerships. We discussed the best outreach, budgets, explored content creation, and really dove into the business of being a creator.We also explored:The biggest challenges they are facing right now.The best approach to reaching out to creators.Understanding the value of a relationship approach to their business.What goes into setting their rates.And so much more!In this Q&A episode, you will find the answers to the unanswered questions from our fireside chat.View the episode page here.Watch the complete fireside chat here.And subscribe to the GRIN Gets Real podcastFollow the creators and meet Johanna Voss: https://www.johannavoss.com/talent
Featuring Bryan Kramer, CEO of H2h Companies & PureMatter Agency, Keynote Speaker, & TEDTalkA renowned business strategist, global keynote speaker, executive trainer and coach, two-time bestselling author, and Forbes contributor.Episode quote:“How do we humanize everything that we touch? Because the customer on the other end wants things simplified and to feel like everything is in their language – not in the (brand's) language.” ”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Living the Cookieless Life as a Marketer Using Creators - Learn from our expertsThe digital landscape changes on a daily basis which can be a challenge for any marketing strategy. From algorithm changes on social to Google updates for search, making sure that the campaigns you run are effectively bringing in the ROI. During this fireside chat with our experts, we talked about controlling what you can control, and implementing a plan that works regardless of those changes - influencer marketing!Whether you're looking for brand awareness, revenue, or content, working with creators can help ensure that regardless of what happens in the digital world you have a strategy that works every time!What we explored during our fireside chat:Why Creators are vital to a successful marketing strategy.Implementing an omnichannel strategy with Creators.How Creators can share your brand story.Hacks for growing your customer email list.In this Q&A episode, you will find the answers to the unanswered questions from our fireside chat.View the episode page here.Watch the complete fireside chat here.And subscribe to the GRIN Gets Real podcast
Featuring Aliza Freud, Founder and CEO of SheSpeaks.SheSpeaks is a certified women-owned and operated company known best for creating exciting, original, and collaborative branded content. It reaches more than 300 million consumers a month using influencer marketing campaigns powered by active, engaged members and rich consumer insights.Episode quote:“At the end of the day it goes back to that old adage – the customer is always right. Even if the customer is wrong, the customer is right, and that has existed for many years. But because of social media, the customer has a way bigger voice and a much bigger megaphone than they did before.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Hani Anis, Founder at Kahani DigitalHani Anis founded a luxury South Asian bridal boutique in 2017 called Anis Collections. She went on to work in investment banking and at a venture capitalist firm, but continued helping brands with their digital strategies during the pandemic. It was through her work for Natalie Barby's agency Rella Social that Hanis realized her love for working with small businesses, particularly those owned and operated by people of South Asian descent.In 2021, Hani turned her passion into Kahani Digital – a digital marketing and social media company that helps tell the stories of South Asian-owned and founded brands. Kahani Digital now has a team of six employees and has worked with 20-plus clients in various industries.Episode quote:“When you're a brand owner, typically you have a specific story that ties to some element of either your culture, your background, someway you grew up, or just something you saw. (Telling a brand's story comes) from just sitting down with founders and talking to them to learn about their story.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
This is a one-stop-shop kind of an episode. As we wrap-up a year of the GRIN Gets Real podcast, we're thankful for all those who said yes and stopped by to drop their knowledge.The GRIN Gets Real team has put together the best of the best for you to enjoy as you walk the dog, when you're running on the treadmill, cleaning the house, enjoying a cup of coffee, or however you listen.Who you will hear in this episode….Neal SchafferKate Bradley ChernisShirin OreizyRayhan PereraMatt BarnettDerric HaynieClaire LeonJessy GrossmanCarrie Melissa JonesJosh RoushJustin MooreAnthony BlatnerAllison BrownJoe PulizziKathleen BoothDavid WachsAlexander LowRe PerezCarla JohnsonKurt Philip
Featuring Sarah Grosz, Head of Influencer Marketing at MuteSixHow to growth hack influencer marketing for maximum ROIIn our latest Brands Talking Influencers fireside chat series, I satSarah, Head of Influencer marketing from MuteSix. Influencer Marketing Award bronze winners for Most Effective Campaign for ROI MuteSix we unpacked what it takes to create a campaign and program that delivers a return every time, regardless of industry.We also explored:What makes an influencer campaign successfulHow to create a single process that works for any brandHow to find the right influencer for your brand using that processSetting up the ideal workflow for your influencer marketing programDuring this special crossover podcast the conversation continued. We took all the unanswered questions from the live webinar to get you the answers you were looking for.Watch the complete fireside chat here.Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Kurt Philip, Founder & CEO of ConverticaKurt started Convertica in 2016 after noticing a huge demand in the market after doing CRO on his own portfolio of websites. After four years, Convertica has worked with more than 650 businesses in countless verticals and monetization methods, and run more than 7,000 split tests. Episode quote:“If you have a new product, go out and give the product away in exchange for a review. It's a little bit of a gray area, because I know on Amazon they don't like people to do that … But you need that to be able to actually get the people to test it.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Carla Johnson, Speaker. Author. Marketing & Innovation StrategistCarla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and keynoted on five continents, she's partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their business. Her work with Fortune 500 brands served as the foundation for many of her books. Her tenth, RE:Think Innovation, busts the myth that innovation is something that requires a specific degree or special training. In fact, Carla explains why, to be a successful company in today's hyper competitive, customer-driven world, finding opportunities through innovative thinking must be everyone's business. Her goal is to teach one million people how to become innovative thinkers by 2025. Episode quote:“Innovation is the ability to consistently come up with new great and reliable ideas, simple sentence, but some really important words in there. ”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring, Re PerezA former Fortune 500 Brand Consultant turned Entrepreneur, Best Selling Author, Keynote Speaker, and the CEO and founder of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth. With a proven track record advising purpose-driven entrepreneurs and conscious small-to-midsize businesses across 100+ different industries and professions, his clients credit him for positively transforming the trajectory of their business. In addition, as a member of B1G1, a portion of his agency's proceeds are given to high-impact projects in connection with his agency's commitment to be a business for good.Connect with Re on LinkedIn: https://www.linkedin.com/in/re-perez-branding/Episode quote:“ Brands create an emotional connection with their target audiences. And if they're communicating to, and we happen to not be the target audience, it should create an emotional connection of like, I don't connect with this brand, or I do. ”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Greg Tezlaff and Matt Marconi from Nutrabolt.Building & scaling an influencer marketing machineNutrabolt, is the leading independent sports nutrition company in the world. With a mission to innovate, inspire, and make products that maximize human potential they leverage the power of influencer marketing to spread their message and share their brand story. During our chat, we will dive into the value of setting up the right workflow and exploring how every prospective influencer has potential.In our live conversation we aim to explore:7-step process to their influencer outreach funnel.A tiered approach to creating a high-performing program.Maximizing all your influencer-generated content.How they set-up the foundation for a turnkey program.Watch the complete fireside chat here.Episode page here.
Featuring David Wachs, CEO of HandwryttenA serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.Episode quote:“Showing somebody I've sat down and thought about them for five minutes by writing a note, well, that's currency. That's valuable, that's got intrinsic value. And people really pick up on that.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Hannah Jovaag, Brand Partnerships Manager andMarisa Pardo, VP of Brand Partnerships & EngagementFrom AbleHow fashion brand Able scaled their influencer program to see 7-figure returns on their influencer marketing programAble, an ethical lifestyle brand that aims to transform the fashion industry, evolved their program from spreadsheets to platform while still maintaining their long-term relationship approach. As part of the brand partnerships team at Able, Marisa Pardo and Hannah Jovaag will share how they approached scaling their influencer marketing program to a healthy 7x ROI.In our live conversation we aim to explore:The role of the right process for running a successful influencer campaign.How they maintain the long-term relationship approach while scaling.Organizing, tracking, and reporting on influencer success.Successful campaign management workflows.For more brand stories visit live events. Interested in a demo? Book your customized demo here.
Featuring Joe Pulizzi, Amazon bestselling author of Content Inc., Killing Marketing and Epic Content MarketingJoe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released May, 2021.He has founded four companies including digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Allison BrownAllison Brown has been a leader in influencer Marketing since 2016 when she spearheaded the program at Kodiak Cakes, a health foods company. At Kodiak Cakes, she uniquely created a program that used experiential events across the country to build relationships and brand awareness. Allison then moved to Factor_, where she created another high-achieving influencer marketing program. Allison combined influencer marketing and social media efforts as a director of both departments at her last role, seeing the benefits of having both run in tandem to achieve the same goals.Having been in the influencer marketing space for so long, Allison provides a unique outlook on the platforms to use, the people to hire, and the framework needed to create a best-in-class program. She is also a recipient of Utah Business’ 20 in Their 20’s award for her achievements in social media and influencer marketing.“I think that an opt in network is just not an option anymore. People still think that that's a thing, and you know the more I hear about brands using opt-in networks, I'm like no, no, no. Do not do that. For example, if you're trying to hire for any role within a company, are you going to reach out to the people who are a good fit or are you just going to look for the people who actually applied even though they're not that great?”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
.Featuring Anthony Blatner,Anthony Blatner is the founder of Speedwork Social, a top LinkedIn Advertising agency.As a previous tech founder and ex-IBMer, Anthony has seen a lot of companies have explosive growth with good technology and good marketing, while others (even though they had a great product or service) fail without effective marketing.In 2016, Anthony started Speedwork to help those companies unlock their B2B marketing potential. By blending his experience in marketing and software, Anthony is able to help businesses reach high-level decision makers at scale using LinkedIn Ads and technology.It's safe to say that Anthony is one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities.Follow Anthony on LinkedInhttps://www.linkedin.com/in/anthonyblatner/Find out more about Speedwork Socialhttps://speedworksocial.com/Episode quote:“The reason you rely on the algorithm is because they don't know a ton about you as far as like what you put it type into the platform, it's more of like how you engage with the platform where you go afterward what you're buying, whereas on LinkedIn we don't need to rely on the algorithm as much because we can say I want HR directors at 10 companies of this size because we know that they’re most likely to be purchasing from us.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Justin Moore, Founder/CEO of Trending Family, Creator WizardJustin Moore is the Founder of Creator Wizard, an online resource where he teaches the business of being an influencer. Along with his wife April, he has been a full-time creator for over 7 years (on social media for 10+) and has personally made over $3,000,000 working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2,000,000. He has worked on more than 500 brand deals, interpreted 1,000+ sponsorship contracts, and has partnered with pretty much every consumer brand imaginable. He has a unique perspective because not only has he been a creator in the trenches doing brand deals for years but by running an agency, he has been in the room with countless brands helping them decide how to spend hundreds of thousands of dollars on influencer campaigns.Episode quote:“Because they are partnering with a creator, a brand doesn’t have to go out there and hire a production company or hire an agency or hire actors to star in content. There is a lot of value that the Creator brings so evaluating them for only their organic reach or following, I think that sometimes brands are missing a larger picture.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Josh Roush, CEO of MoveticJosh Roush is the CEO & lead brand strategist at Movetic, an Award-Winning Branding Agency located in Leucadia, CA.Since the age of 19, Josh worked with brands such as H-P, Lyft, Crocs, Reef, Verizon, the Dew Tour, Hilton, Celsius, YMCA, Sun Bum, FSC Paper, San Diego Aviators, and Harcourts.Fueled by the stay-moving lifestyle, he leverages the power of creativity & analytics to create experiences that are real, relevant, and above all else, memorable using photography, design, and technology.Episode quote:“Whenever you take a step back and really try to find who you are as a brand, it’s going to make a lot more of a meaningful impact when it comes to sales and revenue.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Lauren Maxwell, Partnership & Ambassador Manager for Organifi.Lauren has built the Collective program from the ground up and is so excited to see it continue to flourish and expand! I can't wait to see the evolution of influencer marketing and so excited for all that is to come in this space!Episode quote:“We don't use the word influencer, we actually don't use the word ambassador, we use the word member and partner more than anything because we are so heavily, you know, invested in long term partnerships. “Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Carrie Melissa Jones, Author of Building Brand Communities.Carrie Melissa Jones is an author, community builder, and researcher of online communities. Her work has influenced the world’s leading online brand communities including the American Medical Association, Patreon, Google, and two U.S. presidential campaigns. She is the author of Building Brand Communities: How Organizations Succeed by Creating Belonging with Charles Vogl and a student, teacher, and researcher of virtual communities at the University of Wisconsin-Milwaukee. Prior to her work as a consultant, she served as Founding Partner and COO of CMX, the hub for over 20,000 community professionals worldwide.Episode quote:“No matter the purpose of the community, the structures are all the same. From a political campaign to a tech brand, the bones are the same in a community.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Jessy Grossman, Founder at WIIMJessy Grossman is a long time entrepreneur and her experience in the world of talent management, entertainment, and digital media has helped create new opportunities for hundreds of influencers and brands. Jessy has been quoted in Forbes and, in 2020, was listed in Talking Influence's “Influencer Top 50.” After creating and selling one of the fastest growing new talent agencies in the country, she’s pivoted her focus to her passion project, Women in Influencer Marketing (WIIM). Jessy hosts WIIM’s podcast while cultivating WIIM’s exclusive Facebook community, casting services, recruitment, events and more. Jessy has a passion for influencer marketing in general, but talent managers are her “babies” and she is heavily invested in nurturing them towards success.Episode quote“It's way more about the person that represents you, versus the brand or the agency that represents you.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.:
Featuring Mallory Whitman, Marketing Manager at SlumberPodWelcome to Brands Working Remote Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.During our fireside chat I sat with Mallory Whitman the Marketing Manager from SlumberPod to talk all things influencer marketing.We learned about the SlumberPod influencer marketing program and dug into how they leverage promo codes with their influencers to help achieve 7-figure revenue numbers. If you’re interested in listening to the complete SlumberPod influencer marketing story you can visit the live event section of our website grin.co.In this podcast, Mallory shares her insights and expertise to answer all those questions we didn’t get to during the live Q&A and she spares no details so buckle up!Want to hear more? Be sure to subscribe to the GRIN gets real podcast to get the latest episodes. Be sure to give us a rating and leave a review!If you’re interested in watching the Every Man Jack fireside chat or other brands that we have featured in the past like Lume Cube, Organifi, Trifecta, Tubby Todd and more, visit the live events section at grin.co.
Featuring Claire Leon, Co-Founder at Acorn-AIClaire Leon is Co-Founder at Acorn-i, where she is responsible for overseeing internal teams, working closely with partners, and driving the company’s expansion in the market. She previously spent seven years at Amazon, where she had a key role in bringing its advertising platform to market in the UK and building partnerships with agencies at a global level. Episode quote:“What omnichannel is and has to be for the brand, is you've got to make it easy for your customer to find and fall in love with your product.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Derric Haynie, host of “The Future of Ecommerce” podcast and Chief Ecommerce Technologist at Ecommercetech.ioDerric Haynie is the host of “The Future of Ecommerce” podcast and Chief Ecommerce Technologist at Ecommercetech.io – Where Ecommerce stores go to research, discover, and buy the right tools to grow their store. Episode quote:“But the truth is, technology has so many emerging opportunities, that if we're not staying on the forefront of it we risk leaving a lot of revenue on the table, at the very least, if not getting beaten by our competition.” - Derric Haynie, Ecommerce TechVisit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Mike Watts, CEO of LoveHandleMike Watts is a dynamic speaker and experienced entrepreneur. Besides striking a deal with Shark Tank's Daymond John, he has 6 startup companies under his belt including founding three consecutive, multi-million dollar companies in the last 10 years totaling over $60 million in product sales.A little about LoveHandleCo-founded in 2014 by father/son team LoveHandle, based in Houston, Texas, is committed to sharing LOVE with its customers, communities and team members with high-quality innovative products made 100% in the USA.Episode quote:“For us, Grin was the clear winner, because of the type of business that we have, the structure, the integrations… and again, a lot of it came down to the authenticity.”- Mike Watts, LoveHandleVisit the complete episode page to learn more. And subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Matt Barnett, Papa Bear at BonjoroA British designer by trade, Matt Barnett founded his second company, Bonjoro, out of Sydney, Australia. What started as a sales hack for an agency he was running, went from hack to side hustle to global business in 18 months, and now has a team across 5 continents.Episode quote:“We found that at certain points on the customer journey, taking 30 seconds to send a video to an individual, so to Suzy from Oklahoma, thanking them for their purchase, asking them to leave a review, suggesting they move on to a subscription… can have a huge impact in terms of engagement, and then driving better actions.” - Matt Barnett, BonjoroVisit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Rayhan Perera, CEO & Founder of OneDashRayhan is CEO and Founder of OneDash, a platform that offers the tools to make any kind of media interactive, helping brands make an instant return on their content investments. A serial entrepreneur, Rayhan has expertise in venture capital, eCommerce strategies, and digital marketing.Episode quote:"Bring the entire strategy together, using much more informed decisions before you actually go-to-market and being able to come to a client and say, Look, I'm going to do this for you. And this is how my past results look like in real-time. And this is exactly what the exposure was and translated into sales in real-time. That's much more powerful, and that's much more conducive to getting like this really long term partnership going.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Brad Handel, Organic Marketing Manager at Every Man JackWelcome to Brands Working Remote Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.During our Brands Working Remote Talking Influencers fireside chat series I sat with Brad Handel, the Organic Marketing Manager from Every Man Jack to talk about influencer marketing.Reach and sales were their primary goals when starting an influencer program, and it has now become a piece of the puzzle in their overall marketing strategy. Leveraging the content from influencers to help them build out their website and truly go from retail to etail.While the Every Man Jack brand is highly recognizable, influencer marketing helps them continue creating brand awareness, driving sales, and curating authentic content that connects with their audience.Brad dives into how they leverage content and what the value of that content is for their brand. And their approach to influencer marketing as a relationship with the influencer versus a transactional approach focused on paying for posts has been key to their success. Those individuals in their program are true brand advocates because they genuinely love the product and use it.He answered some questions during the live Q&A, but we ran out of time before getting to all of them. So I sat with Brad again and got through those heavy-hitting questions and am now bringing them to you.Want to hear more? Be sure to subscribe to the GRIN gets real podcast to get the latest episodes. Click to give us a rating and leave a review!If you’re interested in watching the Every Man Jack fireside chat or other brands that we have featured in the past like Lume Cube, Organifi, Trifecta, Tubby Todd, and more, visit the live events section at grin.co.
Featuring Shirin Oreizy, Founder and CEO of Next StepShirin Oreizy is the Founder and President of Next Step, an award-winning Behavioral Marketing Agency with offices in San Francisco & Boston.Episode quote:“Ultimately, we're trying to uncover why people are making certain decisions about your brand......That finding can live in a variety of places in your organization, it could be within different aspects of your marketing, it could go into sales, it can go into the customer experience, etc.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.
Featuring Kate Bradley Chernis, CEO of LatelyKate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts, and videos into dozens of "smart" social posts it learns will yield the highest engagement from your audience. Episode Quote:“The first thing is, think about what your objective is. So for any email, text, social media post, what is the point of it? It’s not just to tell people what you’re having for lunch. With a social post, there’s only two, (possible objectives) it’s click or reshare. That’s it. When you’re smaller, it’s much harder to capitalize on a click. But a reshare is a lot easier.”Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast wherever you listen to podcasts.
Featuring Neal Schaffer, Author of The Age of InfluenceNeal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches at Rutgers Business School and the Irish Management Institute.Episode quote: “The [influencer] that you’re dealing with who’s taking the one-time transaction, even though they may never use your product… it’s going to show to be a little bit less authentic…. and the people following can read through that as well.”Visit the complete episode page to learn more.
Featuring Mac Enright, Marketing and Growth Manager at LumanuWorking and growing alongside inspiring Lumanu executives, Mac took on roles at Lumanu ranging from Client Success intern to Sales Engineer to his current position as Marketing & Growth Manager.Lumanu delivers simple, secure, and seamless technology solutions that foster powerful partnerships between creators and brands.Episode quote:“So you can create a creator ad from the creator’s handle without having the creator actually post for you organically or create a sponsored post. Once you get their permissions through the whitelisting process that we talked about, you’re able to create these influencer ads from those handles using any content that you want, whether the influencer sends you images to post...you can do all of that right in your ad account.” Mac Enright from LumanuVisit the episode page to learn more.
Featuring Sarah Grosz, Head of Influencer Marketing at Mutesix.She manages a 10-person team and plays a fundamental role in leading the influencer and TikTok strategies for some of today’s most profitable DTC companies like Highline Wellness, Theragun, Snibbs, and Bev. Sarah’s success and value as a leader can be attributed to her spontaneous approach to life and an unparalleled drive to rise above and move forward. She has an insatiable hunger for knowledge and is continuously learning new techniques and tools - staying a step ahead of the industry and putting herself at the forefront of trends that catapult businesses to the next level. Episode quote:“So it’s more of a conversation with influencers and you’re also building a relationship at that point. So it’s not really a transaction. ‘We’re sending you this, so you do this.’ We’re having a conversation, making sure it’s a good fit.” - Sarah from MuteSixVisit the episode page to learn more.
Steve Hutt, Merchant Success Manager for Shopify and host of the eCommerce Fastlane Podcast, shared a wealth of amazing insights and tips for eCommerce brands in preparation for the 2020 holiday season and beyond. “The last three months have really pushed eCommerce adoption 10 years into the future. We’re actually at 2030 levels from where we believed eCommerce was going to grow because of the pandemic.” - Steve Hutt from ShopifyVisit the episode page to learn more.
Video is all the rage as consumers gravitated toward inactive, exciting experiences for entertainment. As social media platforms all move to stay on trend and offer video streaming such as Instagram and TikTok, influencer marketing is moving with it. Influencer-generated content is not exclusive to photos and posts but transcends into video platforms as well.Join GRIN as we explore the rise of video content, which platforms are using it and how you can leverage it in your influencer marketing.Want to learn more about GRIN? Check us out! www.grin.co
The GRIN team chats about social media and its effects on a brand’s connection with consumers. In a world that has become disconnected, and advertising that has lost its human connection, social media allows a brand to humanize themselves, and reach their audiences in a way no other channel can.Join us as we explore the nuances of social media, how to use it the right way to connect with your audience and the strategies that brands have found the most successful.Want to learn more about GRIN? Check us out! www.grin.co
Is influencer marketing exclusive to direct to consumer eCommerce brands? Can influencer marketing strategy be applied to a b2b marketing strategy? Which social platforms should a b2b company use? Should they use micro-influencers or KOLs (key opinion leader)? In this episode, the GRIN team explores the power of influencer marketing in the business to business space and how it can be leveraged to increase brand awareness and drive sales.Want to learn more about GRIN? Come check it out! www.grin.co
Influencer marketing has long hinged off of the social media platform Instagram. Many brands leverage Instagram for their influencer network and have seen insane success. So what does influencer marketing look like without Instagram? Would influencer marketing be the pivotal marketing strategy it is today? If Instagram ceased to exist tomorrow, would influencers still hold the same power with consumers and what platform would they use to build their authentic relationships and audiences. Join GRIN as we explore the influencer marketing landscape of social media platforms, and unpack the power of Instagram in episode 6 of our podcast. Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!
In our exciting webinar on May 28th with tentree, a sustainably made clothing brand that gives back by planting trees with every purchase, we explored a new way of using influencer marketing for a mission. Lindsay Derer, Influencer Marketing Manager as well as Social Media Manager at tentree discussed how the successful brand has been able to not only drive sales with their ambassadors, but also drive awareness to their cause. Into our discussion we discovered tentree was able to create missions through their influencer campaigns and allow their brand to branch out across channels through their program. Lindsay chatted about the difficulties of being a one-woman department, managing both influencer marketing and social media for the company, and how it was nearly impossible on spreadsheets before she discovered GRIN. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!
Are you creating the right influencer relationships to scale your influencer marketing programs? Influencer marketing holds immense success among brands, but the brands doing it right understand the difference between transactional relationships and authentic connections between brand, influencer and ultimately the consumer. What makes influencer marketing so powerful is the non-programmatic approach that separates it from all other forms of programmatic marketing. Join GRIN as we jump into and discuss how to build influencer relationships, sustain them, and why they are so pivotal for the success of your influencer marketing program. We identify how to find those real relationships that will ultimately lead to brand love and how to maintain those relationships long-term. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!
It was an incredible turnout and discussion last week with GRIN and Organifi, a plant-based superfood system brand crushing influencer marketing with their affiliate programs. In a unique conversation Organifi talked about their 'Collective', a name given to their ambassador program community and how they've been able to turn brand love into big sales. The conversation goes in depth at how Organifi has created an intimate community feel, scaling their influencer program down from thousands of unfit influencers to hundreds of perfect brand ambassadors that have helped drive sales even in the current economic landscape. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!
Need a quick influencer fact check? The GRIN marketing team gets real in our introduction to influencer marketing. What is influencer marketing? How can it be effective? Which types of influencers should brands use for their campaigns? In fact- what different types of influencers are there? If you've asked yourself any of these questions, we'll fill you in. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!