Link Up Leaders is your direct link to leaders in Supply Chain and eCommerce. *NEW EPISODES EVERY TUESDAY AND FRIDAY* Each week, Francois Jaffres and Lisa Kinskey speak with leaders in Supply Chain and eCommerce who share their secrets to success, busi
On this episode of Link Up Leaders, Francois and Lisa are joined by eCommerce veteran Evan Padgett! Evan will share with us his observations of the eCommerce industry over the last 20 years, and how he's seen growth marketing evolve over the last two decades. --
One of the main reasons that consumers choose to purchase certain products IRL instead of online is because they want to be able to see, feel, and interact with the product. On this episode of Link Up Leaders, Francois and Lisa are joined by Rich Watson, who will walk us through how augmented reality marketing can make eCommerce ads and marketplaces feel more like shopping IRL. --
On this episode of Link Up Leaders, Francois and Lisa are joined by Lesley Hensell who will answer the question, "What is Buy With Prime?". --
On this episode of Link Up Leaders, Francois and Lisa are joined by Michael Epstein of PostPilot. We'll be exploring and discussing the best practices for direct mail campaigns and the dos and don'ts of direct mail campaign creative. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Josh Dittrich to discuss the current landscape of the Amazon Aggregators and the recent changes occurring in the industry. --
On today's episode of Link Up Leaders, Francois and Lisa are speaking with Laura Meyer of Envision Horizons to learn more about how eCommerce businesses can use data to make the next best decision for their business. --
While the eCommerce industry is still quite young in the grand scheme of things, the COVID-19 pandemic has accelerated the growth of the industry by an estimated 10 years. With such growth and all the unexpected and unprecedented challenges that the pandemic brought on, eCommerce businesses were forced to mature. On this episode of Link Up Leaders, Francois and Lisa are joined by Kathleen Booth to learn more about The eCommerce Maturity Model. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Daniel Fernandez all about Amazon Posts and Amazon Live. We'll discuss how Amazon business owners can gain access to these features, the benefits of going live and posting, and the regulations around each. --
On this episode of Link Up Leaders, Francois and Lisa are speaking with Gabe Ray of Evolved Commerce to learn the benefits of building out your Amazon Storefront and best practices to optimize conversions. --
We've talked all about Amazon Ads, Facebook and Instagram Ads, and Google Ads, but what about YouTube ads? On this episode of Link Up Leaders, Francois and Lisa are sitting down with Marco Grishaber of WunderAds to learn how eCommerce business owners can leverage YouTube ads to grow their business. --
We spend a lot of time on this show talking about the frustrations caused by Supply Chain delays in the US, but what's going on in the European markets? On this episode of Link Up Leaders, Francois and Lisa are speaking with Daniel Hannig of SellerLogic to learn what's going on with European Supply Chain. --
On this episode of Link Up Leaders, Francois and Lisa are speaking with Oren Schauble to learn how eCommerce brands are utilizing micro-acquisitions to scale their brands. --
Data is at the heart of any sustainability effort and no matter how far along a brand is in its sustainability journey, most aren't using their data as effectively as they could be. On this episode of Link Up Leaders, Francois and Lisa are joined by Caleb Nelson who will provide insight into harnessing this data to eliminate packaging waste, track and benchmark fuel surcharges, and optimize the distribution network - which will inevitably save the shipper money too. --
Congratulations! You have a new customer! Now how do you plan to keep them? On this episode of Link Up Leaders, we are joined by Will Evans, Co-Founder of FlowCandy to learn how eCommerce business owners can retain their customers via SMS and email marketing. --
On this episode of Link Up Leaders, Francois and Lisa reconnect with returning guest Amy Wees! We'll be learning more about the opportunities for Amazon businesses when sourcing from Mexico and the upcoming sourcing trip. --
With Prime Day just around the corner, (and yes, we consider 3 months away just around the corner) now is the time for Amazon Sellers to prepare their supply chains for the influx of orders to come. On this episode of Link Up Leaders, Francois and Lisa are joined by Adam Shaffer to discuss the best practices Amazon business owners should implement to have a successful Prime Day. --
On this episode of Link Up Leaders, Francois and Lisa are joined by Tyler Gregg of Ampd to learn more about how Amazon Sellers can drive traffic to their Amazon storefront via Google Ads. --
It's clear to most now that Google Translate, while a helpful tool, is not always accurate. On this episode of Link Up Leaders, Francois and Lisa are joined by Vanessa Hung who will share with us key components of selling to the Hispanic community, including proper listing translation and optimization. --
On this episode of Link Up Leaders, Francois and Lisa are speaking with Travis Price of Mercury to learn about the unique daily banking needs of eCommerce businesses. --
It's 3PL week here on Link Up Leaders! On this episode, Francois and Lisa are speaking with another speaker from their panel at Prosper 2022, Eddie Levine! We'll hear from Eddie his predictions for the logistics and 3PL space in the coming months and years as we continue to try and find some normalcy in the supply chain. --
On this episode of Link Up Leaders, Francois and Lisa are joined by Izabella Ritz, CEO of Ritz Momentum. She'll explain to us how Amazon Sellers can reverse engineer their product selection by beginning with a demand analysis and how to gain a competitive advantage by conducting deep dive of your competitors' sales and marketing channels. --
On this episode of Link Up Leaders, Francois and Lisa will be chatting with another speaker from the alternatives to Amazon FBA panel at Prosper 2022, Matt Snyder! Matt will walk us through exactly what Seller Fulfilled Prime is and some of the supply chain optimizations that Vari made during the pandemic. --
In an exciting continuation of our Prosper Show Panel, Francois and Lisa are speaking further with Manish Chowdhary of Cahoot to learn more about the Cahoot service and how they're revolutionizing the 3PL space. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Keith O'Brien, Founder and CEO of Page.One to discuss why eCommerce brands of all shapes and sizes should be investing in video for their Amazon storefronts. --
On this episode of Link Up Leaders, Francois and Lisa are speaking with Rishabh Jain and learning the benefits of embedding a brand direct shopping direction on your own eCommerce site. --
The supply chain has been under a microscope since COVID lockdowns began in the spring of 2020, and its weaknesses are glaringly apparent: Product delays, shipping constraints, and labor shortages have left no industry untouched. But forward logistics – getting products to customers – is only half of the supply chain equation. The other side is just as important. How can sellers effectively handle products that come back? Turns out, there are a lot of weaknesses on the reverse logistics side, too. On this episode of Link Up Leaders, Francois and Lisa are learning from VP of Marketing at ReverseLogix, Chuck Fuerst. He will walk us through the knock-on effects of product returns and how technology can be used to manage these returns and turn potential threats to your eCommerce business into opportunities. --
On this episode of Link Up Leaders, Francois and Lisa are sitting down with Kevin Sanderson to recap his panel from Prosper Show 2022 all about international expansion. --
There's no question that there are different methods to success across each of the eCommerce marketplaces. On this episode of Link Up Leaders, Francois and Lisa will learn from Will Haire some of the best practices and steps to operational excellence when selling on Walmart versus selling on Amazon. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Robert Giovannini, CEO of IronPlane to discuss how eCommerce business owners can protect their online stores from ever-present cyber security threats. --
On this episode of Link Up Leaders, Francois and Lisa are speaking with the Co-Founder and CEO of Apteo, Shanif Dhanani. They'll be discussing the power of predictive marketing and analytics, and how predicting your consumers' next move post-purchase can improve their lifetime value. --
On this episode of Link Up Leaders, Francois and Lisa will be learning from SellerApp's Nithin Mentreddy about how automating your Amazon Advertising can help save time, boost sales, and optimize your ad spend. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Adam Pearce, CEO and Co-Founder of Blend Commerce to discuss how Shopify Sellers can create a stellar customer experience through their eCommerce store. --
ICYMI, Facebook recently announced audience limitations with paid social advertising. On today's episode of Link Up Leaders, Francois and Lisa will be learning from Colby Flood with Brighter Click to learn how eCommerce business owners can continue to excel with paid social, regardless of these limitations, using audience themes and purposes to test and scale with. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Damian Smith about strategies that eCommerce business owners can implement to generate more demand for their products. --
The landscape of interacting with customers is ever-evolving. With new technologies entering the market that make communicating with your clients easier, the process somehow becomes more complicated at the same time. On this episode of Link Up Leaders, Francois and Lisa are chatting with Paul Ruppert to discuss how eCommerce business owners can effectively engage their customers through conversational commerce --
On this episode of Link Up Leaders, Francois and Lisa will be learning from Don Henig how eCommerce business owners can turbocharge their growth by accessing growth capital with no interest, fees, and no required payments! --
On this episode of Link Up Leaders, Francois and Lisa are speaking with Josh Fonger to learn what the "Systems Mindset" is and why is it necessary for your eCommerce business. --
On this episode of Link Up Leaders, Francois and Lisa are joined by Burak Yolga, CEO of Forceget to discuss the current trends in logistics and strategies for an effective supply chain management. --
Whether you've been in the eCommerce game for some time or just joined, you've heard tales of the "good ole days" of selling on Amazon. A simpler, less expensive time to be an Amazon Sellers (sounds nice doesn't it?). What exactly has changed in recent years? On this episode of Link Up Leaders, Francois and Lisa are chatting with Amazon Advertising veteran Laura McCaul to learn how the Amazon advertising landscape has changed over the years, especially in the last 24 months. --
You've seen them before folks, the questionnaires on eCommerce sites that help you to select the product that best fits your needs! Many brands are well known for this kind of shopping model such as ThirdLove and Stitch Fix. Are quizzes the right decision for your brand? On today's episode of Link Up leaders, Francois and Lisa are chatting with the Co-Founder of PreHook Gen Furukawa to learn about the industries that benefit most from eCommerce site quizzes and how these can increase ROI. --
Facebook has long been regarded by the younger generations as the "older" folks' social media. However, there is still huge potential for eCommerce businesses to create and interact with their customers through Facebook groups! On this episode of Link Up Leaders, Francois and Lisa learn from Katie Wight how eCommerce businesses can cultivate great customer engagement through Facebook groups and the best strategies to grow and nurture that network. --
On this episode of Link Up Leaders, Francois and Lisa are kicking off the New Year with Liz Downing to discuss her predictions for the eCommerce industry in 2022. --
SEO: three little letters that stand between you and optimal visibility to your desired audience. On this episode of Link Up Leaders, we're chatting with Mark Casey of Mark Casey SEO to learn more about Amazon's SEO and how to write a solid Amazon listing. --
On this episode of Link Up Leaders, we're circling back on our conversation with Steven Selikoff! We'll be diving deeper into how Amazon Sellers can create and nourish relationships with small in-store retailers. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Eric Martindale to learn about how changing technologies will and are impacting the eCommerce industry. --
On this episode of Link Up Leaders, Francois and Lisa are joined by Jeremy Epperson, the CEO of Conversion Guides to learn how to create a framework for conversion rate optimization that helps your eCommerce startup to accelerate your growth rate. --
As Marshall Goldsmith said, "what got you here won't get you there". This rings true for eCommerce businesses when speaking about their organizational structure and the role that Founders play in the business. On today's episode of Link Up Leaders, Francois and Lisa are speaking with Eli "Lipi" Lipshatz, the Co-Founder and Director of Escala to discuss the differences in organizational structure between beginner Amazon businesses and 8-figure Amazon businesses. We'll discuss what key hires Founders should be making and at what point in time, as well as what Founders' focus should be on a daily basis. --
It should come as no surprise that 83% of satisfied customers are willing to recommend your product to their friends. But what is shocking is that only 29% of them actually make a referral!
On this episode of Link Up Leaders, Francois and Lisa are joined by Seller Rocket's dynamic duo, Maya Harper and Eric Suddarth! They'll be sharing with us a high-level overview of Amazon affiliate marketing, discussing how trends have changed over the years and how it's evolved into its current state. Specifically, we'll learn about Amazon Editorial Recommendations and publisher-site recommendations. --
The turkey has been eaten, but Santa hasn't come down the chimney quite yet! You still have time to finalize those listings before the last-minute holiday orders come through! On this episode of Link Up Leaders, Francois and Lisa are chatting with Christina Passmore to learn how Amazon sellers and eCommerce business owners can optimize their listings for the holidays and maximize their sales in the final weeks of the year. --
On this episode of Link Up Leaders, Lisa and Francois are speaking with Steven Selikoff to discuss how selling to in-store retailers is the next natural step for Amazon and eCommerce business owners. --
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