Podcasts about bobsled marketing

Carrie interviews Kiri Masters, the founder of Bobsled Marketing, a retail marketing agency focused on platforms like Amazon.   Kiri shares her journey from starting the business in 2015 with no background in retail or agencies to successfully growing it and selling to Acadia in 2021. Despite the financial success, Kiri discusses the emotional challenges she faced post-sale, akin to a 'postpartum depression' for founders.   They delve into her strategic growth driven by content marketing and the careful selection of an M&A advisor. Kiri candidly talks about the emotional vulnerability during the sale process, the transition to working within Acadia, and her eventual realization that she needed to return to her entrepreneurial roots. Now, Kiri is taking time off, exploring new opportunities, and sharing her journey through a substack, a podcast called 'Obsession', and coaching.      00:28 Welcome to the Exit Whisperer 00:39 Meet Kiri Masters: Founder of Bobsled Marketing 01:11 The Emotional Rollercoaster of Selling a Business 03:37 Kiri's Journey: From Banking to E-commerce 05:36 Scaling Bobsled: Content Marketing and Growth 09:18 The Exit Strategy: Planning and Execution 12:12 The Acquisition Process: Partnering with Acadia 15:29 Life After the Sale: Transition and Reflection 32:19 Coping with Post-Sale Emotions

Dave's guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media.  She's also a regular contributor to Forbes' Retail section.  Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022. Kiri shares why it's so difficult to find a true definition of “retail media” (3:28), why specific RMNs need to be treated as their own channels (13:48), her POV on the incredible success of Beast Games on Prime Video (21:38) and why data people also need to learn how to tell a story (32:40). Subscribe to the Retail Media Breakfast Club podcast: https://www.retailmediabreakfastclub.com/Subscribe to the newsletter: https://www.linkedin.com/newsletters/retail-media-breakfast-club-7261657654001909760/Connect with Kiri: https://www.linkedin.com/in/kiri-masters/Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducers: Sean Leviashvili, Jake Musiker

In this week's episode of Built to Sell Radio, John Warrillow interviews Kiri Masters, founder of Bobsled Marketing. Kiri's marketing agency specialized in helping companies merchandise their products on sites like Amazon.com and Walmart.com.  Kiri successfully transformed a significant social media following into a valuable company.

Another blockbuster episode with the brilliant Kiri Masters and Julie Spear. The dynamic duo who started Bobsled Marketing and now run strategy and services for Retail Marketplaces for Acadia. We start with some Amazon juicy nuggets and then they teach us about who is really the one to watch in the Retail Media system that no one is talking enough about? We play “Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   GUEST: Kiri Masters  Head of Retail Marketplace Strategy at Acadia  LinkedIn: https://www.linkedin.com/in/kiri-masters/ Acadia Site: https://acadia.io/ Kiri Masters Site: https://www.kirimasters.com/ GUEST: Julie Spear  Head of Retail Marketplaces Service at Acadia  LinkedIn: https://www.linkedin.com/in/julie-spear-a90b948/ Website: https://acadia.io/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Kiri Masters is the Founder of Bobsled Marketing, a digital agency that helps consumer products brands grow their sales on web marketplaces. In February 2022, Acadia acquired Bobsled, and Kiri is now Head of Retail Marketplace Strategy. Bobsled has been named one of the top 18 Amazon firms by Business Insider and ranks in the Marketplace Pulse Top 100. Kiri is the author or co-author of The Amazon Expansion Plan, Amazon for CMOs, and Instacart CMOs, books that offer an in-depth view of generating predictable results for retail brands. Kiri is also a regular contributor to Forbes Retail, sharing knowledge gathered from managing hundreds of brands' accounts on Amazon. In this episode… The digital marketplace is expanding far beyond just Amazon. Stores like Walmart and Target are transitioning to retail media networks, making it difficult for brands to manage their selling and advertising channels. How can you effectively navigate the digital marketplace and allocate your budget to boost sales? The marketing funnel allows brands to organize and distribute their product ads through each stage of the customer journey. When you shift your focus from each selling channel to your target options for products, you can create a selling strategy that markets your product to the customer. And by assigning ads to each stage based on product needs, you can determine which selling channel is right for you.  In this episode of The Digital Deep Dive, Aaron Conant joins Kiri Masters, Founder of Bobsled Marketing, to discuss creating a selling strategy to navigate retail media networks. Kiri reveals her tips for allocating retail media budgets, a common mistake brands make when trying to scale, and how her business uses Amazon Marketing Cloud (AMC) to create targeted ads. 

In today's podcast, we are doing something a little bit different: Kiri is replaying a presentation that she and Matteo Bizon, a PPC Specialist at Bobsled Marketing, gave at an event organized by firstmovr, an education company for the e-commerce industry. The focus of the presentation was specifically about Instacart advertising and measuring what really matters.  Make sure you tune in to find out more! Matteo Bizon has a background in marketing management, and before joining Bobsled, he worked for Amazon as a PPC specialist for the Italian marketplace. During that time, he learned the foundations of Amazon advertising and improved his ability to communicate with clients by evaluating their business goals and by transforming this information into strategic opportunities. Matteo has brought all his knowledge and skill to Bobsled Marketing where he is a PPC Specialist.

Beating the competition on any digital channel, but especially Amazon, is not a set it and forget it exercise. From their deep expertise as the Amazon digital marketing agency of record for over 125 brands, the team at Bobsled marketing has developed a POV on what it takes to succeed on Amazon. And the measurement of maturity makes you a caterpillar, spider, chameleon, or Lion. Kiri Masters and Caroline Adams from Bobsled Marketing brought to the podcast their Amazon evolutionary scale from a report entitled The Amazon Maturity Matrix: 6 factors that drive results.

Today's an exciting day. Bobsled Marketing, the company that I founded 7 years ago, has been acquired by Acadia. First I want to recognize the turmoil in the world around us. We have team members in Ukraine and in surrounding countries. So while this is great news for our team who are all staying on and are more important than ever, many people in this region are facing trauma in their lives. So who is Acadia? Acadia is a next-generation digital agency that provides best-in-class growth services for mid-market brands. Mid-market brands are dealing with complexity and change everyday, and don't have the resources to oversee half a dozen specialist agencies or consultants. Acadia has brought together an amazing team of paid media, SEO, Analytics, social and development experts so far. And with the addition of Bobsled to the fold, will now also be an industry-leading Amazon and retail marketplace partner. The most pride I have in building Bobsled over the years has been the amazing, quirky culture that we have built - all fully remote before remote was really a thing. Joining Acadia will lead to amazing opportunities for our team and I couldn't be prouder to lead our amazing Bobsledders into this next phase. I'm excited about what we'll be bringing to Acadia too! I'll personally be staying on with Acadia to lead retail marketplace strategy. I'll still be researching, writing, and strategizing about our industry and what that means for our clients at Acadia, so you'll still see a lot of me around LinkedIn and hopefully at some IRL events this year too.

In today's podcast, we are talking with Olivera Bojovic about the issues facing brands on Amazon's Vendor Central platform in 2022. Since late Q1 some brands have been struggling to get support in their day-to-day operations as well with strategy. How did this happen and now what? Make sure you tune in to find out! Olivera is a Senior Account Executive at Bobsled Marketing where on a daily basis she is speaking to brands, learning about challenges and obstacles they're facing on Amazon and helping them to navigate the crazy Amazon ecosystem. Before joining the Sales Team at Bobsled, Olivera worked as part of the Client Delivery Team, directly supporting clients on Amazon Seller and Vendor Central.

Caroline Adams is a Client Project Manager at Bobsled Marketing, an agency that helps brands scale on Amazon. As a marketing expert, Caroline specializes in brand management, new product development, and marketing communications with a focus on consumer goods in both brick and mortar and e-commerce channels. She has mastered the Amazon 1P and 3P business models, driving increased sales for various brands.  Caroline is also the Author of Forever Determined: An inspiring novel of hope, courage, and a woman's will to overcome adversity. Caroline continually grew her book sales by over 400% through Amazon PPC advertising, social media, and public relations initiatives. Here's a glimpse of what you'll learn:  What is the Amazon Maturity Index, and how can it help your brand accelerate growth? Caroline Adams discusses CPG trends and best practices in the Amazon space The findings of Bobsled Marketing's index development survey and analysis Who can utilize the Amazon Maturity Index? Caroline breaks down the methodology and insight behind the index Caroline's predictions for the future of Amazon  How Bobsled will continue updating the index Caroline's best advice: never stop learning  In this episode... Amazon is constantly changing — and has skyrocketed since the pandemic. But how can your e-commerce brand keep up with these changes? Is there a way to quickly grow and scale on Amazon?  Meet the Amazon Maturity Index. Created by the Bobsled Marketing team, this index collects and analyzes data to uncover what drives success on an Amazon channel. With the Amazon Maturity Index, you can see where your brand falls in comparison to others, gain insight from internal and external sources, and begin accelerating growth today, no matter the size of your brand!  On this episode of the NexxtLevel Brands Podcast, G. Steven Cleere sits down with Caroline Adams, Client Project Manager at Bobsled Marketing, to talk about how your Amazon brand can use data to drive growth. Caroline shares the methodology behind Bobsled's Amazon Maturity Index and how you can use it to develop your brand, why being an active participant on Amazon is important, and the surprising truths behind Amazon growth. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Amazon Music Resources mentioned in this episode: Kitchen2Shelf NexxtLevel Marketing Caroline Adams on LinkedIn Bobsled Marketing

In today's podcast, we are talking with Caroline Adams about the new research by Bobsled Marketing that is coming out on January 27, called the Amazon Maturity Matrix. What are the really smart and active brands doing to counteract the internal pressures that hold them back in the ecommerce space? How can you create meaningful, long-term change for your company? Make sure you tune in to find out! Caroline is a Project Manager at Bobsled Marketing where she manages clients who trust Bobsled to grow and manage their Amazon sales channels. Caroline has  spent the majority of her career as a product marketer across various industries from consumer product goods to publishing to not-for-profit. As a true proponent of learning, she morphed into the ecommerce world and was trained by an ex-Amazon employee. She joined the Agency side of the business about five years ago and loves working along clients to help them reach their Amazon goals.

What is standing in your way to success on Amazon? Has your brand reached a level of maturity on Amazon? Which factors reflect Amazon maturity and how does it inform business results? These are just some of the questions that we have been considering over the past few months at Bobsled Marketing while developing a four-minute test that benchmarks your brand's Amazon potential. We are excited to announce that Bobsled's Amazon Savviness Scale is now live! Make sure you tune in to find out more!

Kiri Masters, founder and CEO of Bobsled Marketing, joins Tim and Erik to share her research about the four key drivers of Ecommerce profitability and why they are important across the digital shelf. https://www.digitalvelocitypodcast.com/episodes/07-profitability-drivers-in-marketplace-ecommerce-kiri-masters

Today we have the pleasure to chat with Caroline Adams, one of the Project Managers here at Bobsled Marketing. Caroline recently contributed to one of Bobsled's most popular white papers - Amazon Vendor Chargebacks, A Guide to Avoiding Unnecessary Charges & Increasing Profit on Amazon, and today she's sharing with us the most important takeaways from this resource. Make sure you tune in to find out more! This resource was compiled over the course of the past few years, working with more than one hundred Vendor Central clients.

We're back with the most recent news and trends in the Amazon and Marketplace ecosystem! Today we're talking about last-minute prep for Prime Day, which is for agencies like Bobsled Marketing, one of the busiest times of the year. Want to know more about Prime Day's major points such as inventory, PPC, promotion strategies, and promoting your deals on social media? You're in the right place! Make sure you tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Request A Consultation With Our Amazon Experts

Online grocery will more than double to 21.5% of total U.S. grocery sales by 2025. A major outlet for that growth will likely be Instacart, and brand leaders need to fully understand the challenges, opportunities, and likely evolution of this platform to maximize revenue and minimize risk. Kiri Masters, founder of digital marketing agency Bobsled Marketing, is the co-author of a new book, Instacart for CMOs. Join host Peter Crosby of the Digital Shelf Institute for an interview with Kiri as she presents the key takeaways from her research.

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 2 of our conversation, we are going to talk about tips for increasing Amazon revenue. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 2 of our conversation, we are going to talk about tips for increasing Amazon revenue. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 1 of our conversation, we are going to discuss where Amazon should fit into your eCommerce strategy. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 1 of our conversation, we are going to discuss where Amazon should fit into your eCommerce strategy. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

The ADS SERIES with Stefan Jordev continues! This week we are joined by PPC Manager Brad Kempfer to discuss the new reports available within Amazon: The Search Term Impression Share report, and the Brand Category Benchmark report.    Make sure to tune in to find out more!       Brad Kempfer is an ex-Amazonian and a PPC Manager here at Bobsled Marketing. With over 5 and a half years of experience with Amazon Advertising, Brad specializes in programmatic/DSP, campaign management, product/program management and campaign strategy.   MENTIONED IN THIS EPISODE Connect with Stefan Jordev Connect with Bradley Kempfer Learn more about Bobsled Marketing How much should I spend on Amazon PPC? How to Get the Most Out of Your Amazon Sponsored Ads Efforts: Bobsled's PPC Philosophy Request A Consultation With Our Amazon Experts  

Today your host will be Stefan Jordev, Director of Marketplace Strategy & Insights at Bobsled Marketing and he is talking with Ross Walker. This will talk about how to get the most out of the Amazon sponsored ads efforts, and Bobsled’s PPC Philosophy. Ross is team lead with PPC background at Bobsled Marketing. He has been in Bobsled for about two years. His special skill is examining the data on spreadsheets, finding patterns, and setting strategies for advertising. Ross now manages a group of PPC team members and project managers at Bobsled Marketing. Make sure to tune in to find out more! MENTIONED IN THIS EPISODE Connect with Stefan Jordev Connect with Ross Walker Find more about Payoneer Learn more about Bobsled Marketing How much should I spend on Amazon PPC? How to Get the Most Out of Your Amazon Sponsored Ads Efforts: Bobsled's PPC Philosophy Request A Consultation With Our Amazon Experts  

This week we talk about the broader eco-system of last mile delivery and the role of 3 rd party services. Specifically, we go deep on Instacart, with our special guest Kiri Masters, founder & CEO of Bobsled Marketing and co-author of Instacart for CMOs (a follow-up to her 2019 book Amazon for CMOs). We unpack the key elements of Instacart's business model, what's driving growth, the challenges that lay ahead and where they are likely headed. Then we move on to our fast-paced weekly segment “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week's big stories include stellar earnings from LL Bean and RH, Walmart's Project Glass revelations, the battle between landlords and retailers on what counts as a sale and Krispy Kreme's vaccination donut offer.Kiri Masters is the founder of Bobsled Marketing, a digital agency that helps consumer product brands to grow their sales on Amazon. Specializing in operations, marketing and advertising on online marketplaces (Amazon, Walmart, Instacart), I'm watching the profound shift that's occurring for brands and retailers who are trying to figure out their business model in the age of marketplaces.Kiri wrote the books "The Amazon Expansion Plan," (updated in 2018), "Amazon For CMOs" (September 2019 - co-authored with Mark Power), and "Instacart for CMOs" (2021 - co-authored with Stefan Jordev), which offer a close-up view of generating predictable results for Amazon sellers, advertisers, and CMOs.Kiri is a regular contributor to Forbes Retail, sharing the collective wisdom gathered through managing hundreds of brands' accounts on Amazon.Learn more about what we do at: www.bobsledmarketing.comRead Kiri's posts on Forbes at: www.forbes.com/sites/kirimastersListen to Kiri's podcast at: www.ecommercebraintrust.comSpeaking opportunities: at www.kirimasters.comFind Kiri's books at: www.amazon.com/Kiri-Masters/e/B01MD17BBKSpecial Offer! If you would like to see the new edition of Remarkable Retail before April 13, place a pre-order for the hardcover edition from any place books are sold worldwide. Then simply email us the receipt, and we will send you the ebook version right away. Send the email order confirmation to books@sageberryconsulting.com with "Podcast Offer" in the subject line and we will send you the ebook file. Note, this offers expires March 31, 2021.Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption will be released April 13th and is now available for preorder at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn.

The CPG Guys, Sri & PVSB, are joined in this episode by Kiri Masters & Stefan Jordev, co-authors of the new book "Instacart for CMOs"Kiri is the founder & CEO of Bobsled Marketing where Stefan works as Director of Marketplace Strategy & Insights.Kiri & Stefan answer these questions posed to him:What prompted you to pick Instacart and focus on them vs other retailers?What is an ideal surround sound brand focus on Instacart look like?Retail media - what are the key pieces of this for Instacart. SEM, display, promo based display etc?Who controls the content on Instacart - Retailer or Brand? Will Instacart sustain its dominance and growth in grocery eCommerce post-pandemic?Brands are reporting phenomenal ROAS on Instacart compared to other platforms. To your knowledge, is the calculation of ROAS different from other platforms?Instacart for CMOs on AmazonCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Last week Amazon spent $131 billion for a 19.5% share in ATSG, which operates aircraft it leases. And many believe Amazon Logistics is looking to restart delivering non-Amazon volume from its shippers. So what is up with all this activity and investment? We talk with Kiri Masters of Bobsled Marketing about the pieces that are in place. The post Amazon Logistics: Ready for Prime Time? appeared first on Multichannel Merchant.

In today’s podcast your host will be well known from our previous episodes Stefan Jordev, Director of Marketplace Strategy and Insights at Bobsled Marketing. He works with account management and advertising teams at Bobsled to create comprehensive strategies for Bobsled’s clients tailored to their goals. With over a decade of experience in performance marketing, Stefan played a key role in building Bobsled’s advertising capabilities on Amazon, Walmart, and Instacart.  Stefan took a part in the Firstmovr growth summit series and he will be sharing insights we are including in our upcoming book Instacart for CMOs throughout it.  Let’s dive in! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Stefan Jordev  Learn more about Bobsled Marketing Sign up for updates about new book Instacart for CMOs Order your Kindle edition  Learn more about Firstmovr growth summit series

Welcome to the third part about Instacart, the theme we are covering in our book Instacart for CMOs, which is coming out on March 10, 2021. Stefan Jordev is again with us, my colleague from Bobsled Marketing, and co-author of the book Instacart for CMOs. Our agency, Bobsled Marketing offers Instacart Advertising support as a service. If you are interested in cooperation, you can find the link at the bottom of this page.  Brands of all sizes and levels of sophistication seek out the support of an outside agency partner. This includes Fortune 500 companies right down to emerging brands. It can be a question of limited internal capacity or resourcing, or that the company needs to be assured that they are operating with best practices.  Let’s discover together which brands have found working with agencies beneficial and in what cases could you manage advertising internally. Make sure to tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Stefan Jordev  Learn more about Bobsled Marketing Sign up for updates about new book Instacart for CMOs Order your Kindle edition  The Most Surprising Things We Learned Writing "Instacart for CMOs"  

Last week Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, and I talked about advertising on Instacart and what type of ad campaigns are available on Instacart, how to choose the most important for your brand and we shared some tips for advertising.  Where does Instacart fit in my company’s P&L? is the second topic in the series we would like to cover before our book Instacart for CMOs is available for readers. In our book Instacart for CMOS, we dig into performance, advertising, demand generation, leaders, available brands on Instacart, and many other topics. P&L (Profit and Loss) responsibility is one of the most important responsibilities of any executive position. Having P&L responsibility involves monitoring the net income after expenses for a department or entire organization, with direct influence on how company resources are allocated. Instacart is a pretty awkward place in a brand’s P&L. This is the issue we discovered and discussed in our book. Stefan interviewed dozens of e-commerce digital leaders from different brands to understand how these companies are organizing themselves, where does the marketing aspects of Instacart fit on the team and how do they think about P&L. Make sure to tune in! MENTIONED IN THIS EPISODE  Connect with Kiri Masters Connect with Stefan Jordev  Learn more about Bobsled Marketing Sign up for updates about new book Instacart for CMOs Order your Kindle edition  The Most Surprising Things We Learned Writing "Instacart for CMOs"

Our today’s guest is Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, which is coming out on March 10, 2021. Instacart for CMOs offers the first and most comprehensive look into how other CPG brands are operating and maximizing their Instacart sales channel. Dial-in your marketing strategy on Instacart before your competitors wake up to the opportunity. Stefan Jordev is Director of Marketplace Strategy and Insights at Bobsled Marketing. He has been working in the digital marketing field for a decade. His past job experience includes roles involving Paid Social & Paid Search advertising management. Stefan loves being able to create and review campaigns whose effects are evident days after they have been launched. Should my brand advertise on Instacart is the first topic in the series we would like to cover before our book is available for readers. Make sure to tune in! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Stefan Jordev  Learn more about Bobsled Marketing Sign up for updates about new book Instacart for CMOs Order your Kindle edition  Why We Wrote "Instacart for CMOs"?  

Author and marketer Kiri Masters shares dozens of important learnings about her writing and publishing journeys in the latest episode of the Published Author Podcast.  But above all, Kiri's message is that investing the time to produce great content is essential to cut through the crowded world of entrepreneurial books and content marketing.  In this interview with host Josh Steimle, Kiri details her self-publishing experiences with Amazon and IngramSpark, her co-authoring experience, and working with a ghostwriter.   TOP TAKEAWAY: CONSISTENTLY GREAT CONTENT CUTS THROUGH NOISE  Kiri is author of The Amazon Expansion: Learn How To Skyrocket Your Sales, Sell Globally And Make Your Brand An International Success and Amazon For CMOs: How Brands Can Achieve Success in The New Amazon Economy, co-authored with Mark Powers.  She's also a Forbes contributor. While she acknowledges that it's helpful to have that Forbes name behind her: “The quality of your content is what really matters.  “People reach out to me, after two years of writing for Forbes, and say ‘Your articles are really thoughtful'. But it's about the content at that stage. So it's a long burn, and very rewarding when you get to a point where it's obviously paying off for you. But that's 1000s of hours of investment to get to this position.”  GROW YOUR BUSINESS, MAKE YOUR MARK  Both Kiri's books have significantly grown her business, Bobsled Marketing, and have paid for themselves several times over by now.   She notes that the mark of a successful book is the amount of influence it has in its niche. “What kind of cut through do you have of your tiny little corner of the internet? If you've got a pretty narrow focus like I do, (my book) seems to have achieved a decent level of cut through.”  This “cut through” is seen in the fact Kiri's often encountering people who have either read or are reading one of books. She met a prospect in San Francisco who pulled the book from her handbag and had chapters marked up with notes. And recently Kiri spoke with a guy on her podcast who had her book on his bookshelf.   “I've also had people send me photos of them walking around an ad agency in New York, and someone's got Amazon for CMOs on their desk,” she adds.  CO-AUTHORING AND USING A GHOSTWRITER  Kiri decided to work with a co-author on Amazon For CMOs. In part, this option appealed because co-author Mark had a much larger network at the time, and Kiri recognized that between them both they'd be able to create a great book and leverage their networks to promote it.   They worked with ghostwriter Laura Gale on Amazon For CMOs, and the result was superb. “Working with a ghostwriter while also having a co-author really helped to smooth over any sort of differences in opinion about what the right approach was,” explains Kiri.  “If we had different ideas about a topic in the book, the ghostwriter found a really neat way to bring those together. Or even say, ‘Well, you know, Kiri thinks this and Mark thinks that, and so that works really well in that dynamic'. So, a really good ghostwriter will have a process that they use.”  Kiri shares so much more in this episode, including how she chose the title for her most recent book, book cover design, the amount of effort needed to market a book, why she chose self-publishing, and the role of writing in thought leadership.  LINKS  Twitter  Facebook  Youtube  https://www.bobsledmarketing.com/kiri-masters  https://www.bobsledmarketing.com  https://www.ecommercebraintrust.com  SUBSCRIBE TO PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe. And if you want to spread the word, please give us a five-star rating review and tell your friends to subscribe, too. We're available on Apple podcasts, Spotify, and everywhere else you listen to podcasts.   And if you're an entrepreneur interested in writing and publishing a nonfiction book to grow your business or make an impact, visit PublishedAuthor.com for show notes for this podcast and other free resources.  Twitter  Youtube  Facebook.com  Linkedin.com  Instagram.com  Josh Steimle  Josh Steimle - LinkedIn  Josh Steimle's book: Chief Marketing Officers At Work

In 2020, Bobsled ran its first pro-bono program. We, along with 2 of our partners, Ad Badger and Lemonlight, decided to support a black-owned enterprise with Amazon account management services and ran a search for a company that we felt would benefit from this initiative and pass these benefits on to their community. We were so pleased to find Lift Your Table in our search and award the pro bono program to them.  Bethany Smith is President and Co-founder of B Team Solutions, an explosive WBENC and NMSDC-certified (woman and minority-owned) manufacturing company located in Palm Desert, CA.  The companies’ main product, Lift Your Table® Folding Table Risers, is a product that quickly raises the height of most folding tables from seated height to counter height or higher…with no tools required. Make sure to tune in to find out more about our collaboration! MENTIONED IN THIS EPISODE Learn more about Lift Your Table Connect with Bethany Smith Connect with Kiri Masters Learn more about  Bobsled Marketing

Today we are sharing a replay of the conversation I had at the Digital Shelf Institute podcast, with Peter Crosby and Rob Gonzales. We are talking about different marketplaces that have been emerging lately, Covid related concerns around fulfillment, upskilling, and insourcing that brands are doing right now as they move into a more digital focus and flexibility vs efficiency.  Make sure to tune in! Mentioned in this Episode Connect with Peter Crosby Connect with Rob Gonzalez Find out more about Digital Shelf Institute Connect with Kiri Masters Learn more about Bobsled Marketing

The first of its kind, we are flipping the script and Mark is being interviewed. Adam Brown from Sircle interviews Mark on how IWON started, products then vs now, what was different about running a bag company, what would his kids say about him, and the best elevator pitch for balanced nutrition.

www.bobsledmarketing.com

Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller who knows more sells more. In today’s episode, Mike is joined by Kiri Masters from Bobsled Marketing. Mike and Kiri dive into the strategies you can implement to stay on the cutting edge of Amazon PPC. We’ll see you in the Badger Den! Episode Highlights: 0:55 Intro 3:15 Staying up to date on the latest trends 7:30 Keeping your team on the cutting edge 9:35 Using pitches to better understand your industry 12:30 Benefits of peer groups 17:05 Helping your team spot trends 24:40 How to apply agency strategies to a small business 29:05 Closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Bobsled Marketing: https://www.bobsledmarketing.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno

Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters, Founder of Bobsled Marketing, an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast.Topics covered include:What really is happening in the world of Amazon and 3P marketplaces - so much noise everyday?What insights has bobsled found on this during the pandemic? Is it category specific? Advice for startups - amazon or dtc?Media and Search - are they the same? Should one just double down on AMS?AMS : what are the various tactics available to small brands? Are they any different for scaled brands?What’s the importance of copy for an asin PDP? Does SEO matter?Is winning on amazon an everyday hack or strategic goal setting and staying the course ?What is your advice for q4 and holidays?Walmart 3P is in your wheel house? What’s the construct here and why?Walmart Plus? Serious or a trial? Why?Learn more about Kiri's business at http://www.bobseldmarketing.com Subscribe to Kiri's eCommerce Brain Trust podcast here.

“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.” Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazon Hotline," where members can get on-demand, real-time answers to critical questions, and join a mastermind of peers to workshop issues and opportunities as a small group. Listen & Learn: Tips on what every marketer should do when they are putting a product on Amazon. Why brands need to take advantage of Amazon’s full-channel capabilities. During the COVID pandemic, how can businesses use the Amazon marketplace to keep their brands active and relevant? 15% of all sales are eCommerce, and 50% of those come from Amazon. How has your brand integrated an Amazon strategy into your marketing mix? How buying habits have been fast-forwarded because of COVID-19. The difference between “exploring and picking” when customers are buying online. TO LEARN MORE ABOUT BOBSLED MARKETING, CLICK HERE. TO FIND KIRI MASTERS ON LINKEDIN, CLICK HERE.  

This week on the Ecommerce Braintrust podcast, we’re bringing you a sneak preview of the private Office Hours Sessions we offer to our clients here at Bobsled Marketing as well as the paid subscribers of Kiri’s Amazon Weekly News Digest.   And this session was recorded alongside one of our Project Managers, Jordan Ripley who joined us to talk about the most important Amazon predictions on the horizon and where we see the platform heading in the next three months approaching Q3. Jordan’s Predictions: Some brands forced to reallocate more resources to Amazon Investment in DTC  Testing other marketplaces   Kiri’s Predictions: Amazon Prime Day will be all about Amazon Merchants play role in Amazon logistics diversification Knockoffs will be back We’re sharing a lot of insightful thoughts and ideas about what’s next for sellers and vendors on Amazon in this episode. And as a bonus, you’ll also get a glimpse into the questions we’re getting from our audience. We hope you enjoy it!   MENTIONED IN THIS EPISODE   Connect with Kiri Masters Connect with Jordan Ripley Learn more about Bobsled Marketing Sign Up for Kiri’s Curated Content Analysis Read Bobsled’s Post “COVID-19 Has Changed Amazon - What Happens Next?” Podcast about the Walmart Marketplace

On this episode, Franz Jordan is joined by advertising expert, Stefan Jordev of Bobsled Marketing to discuss if Amazon Sellers should keep advertising on Amazon during the coronavirus crisis. Together they look into the effect that the coronavirus crisis has had on the current advertising environment, explain the positives and negatives to cutting back on advertising at the moment, and break down different advertising tactics and strategies to use that are proven to work in unstable marketplace conditions. To learn more about Sellics visit: http://sellics.com

Welcome to another episode of Ecommerce Braintrust! Today we are joined by Stefan Jordev, Advertising Director and a true subject matter expert in Bobsled Marketing. Stefan talks about advertising during the pandemic and different tactics to be used depending on the brand’s goals. Tune in today to learn more about different advertising strategies and obstacles brands are facing right now. Connect with Kiri Masters Connect with Stefan Jordev Learn more about Bobsled Marketing  

Today we are joined by Jesse Chembars, Client Project Manager from Bobsled Marketing. Jesse talks about big announcements Walmart made since the beginning of this year, differences between Amazon and Walmart, and challenges sellers are facing when entering this growing marketplace.  Make sure to tune in today and find out more about Walmart and its potential!  Learn more about Walmart Fulfillment Services Connect with Kiri Masters Connect with Jesse Chembars

Today, we have Monique Beecher, from the CPG brand Barcel, joining us. Monique, who is also a client of Bobsled Marketing, has been in CPG industry for about thirteen years. In today's episode, she talks to us about her accomplishments and the challenges she has faced in her role at Barcel, and about what is happening currently, with the Takis brand. Monique is the National Accounting Executive leading the e-commerce channel for the popular snack brand Takis. She has had a lot of different experiences before, in grocery, mass merchandising, and value channel. Now she is exploring the new world of e-commerce, and she's looking forward to finding out what will be coming down the fast-growing e-commerce channel in her journey, going forward.  Tune in today, for more! Find out more about Barcel Connect with Monique Beecher Connect with Kiri Masters

Kiri Masters is the founder of Bobsled Marketing and The Marketplace Institute, an author, and a fellow podcast co-host of the eCommerce Braintrust Podcast. Kiri’s businesses aim to help consumer product brands grow their sales on Amazon. This week, Kiri will sit down with Jon to talk about doing global business in the modern online world. After leaving JPMorgan to start a craft Lamp supply shop, Kiri maps her journey into Amazon marketing: from Australia to New York to Colombia, building businesses along the way, all online. Want to learn more about Kiri Masters? Find her on LinkedIn: https://www.linkedin.com/in/kiri-masters/ https://www.linkedin.com/company/the-marketplace-institite/ https://www.linkedin.com/company/bobsled-marketing/   Find Amazon for CMOs and the Amazon Expansion Plan on Amazon: https://www.amazon.com/Amazon-CMOs-Achieve-Success-Economy-ebook/dp/B07VRV4T2K https://www.amazon.com/Amazon-Expansion-Plan-skyrocket-international-ebook/dp/B07DTL1PNF And check out the eCommerce Braintrust Podcast: https://www.ecommercebraintrust.com/

Now is a very good time to be an Amazon advertising professional. According to research firm Cowen, the Amazon platform is set to make $17.6 billion dollars from advertising this year, up 36% increase from 2019, and $46.6 billion by 2025. Today, Rachel Street, a colleague from Bobsled Marketing, joined us to talk about Amazon's Demand-Side Platform (DSP). She explains what DSP is, she talks about its pros and cons, and she describes the way that it fits into the paid search advertising framework.  Rachel has been a PPC Manager at Bobsled for almost two years now. For the past six years, her focus has been almost exclusively on Amazon, ranging from A-Z management to content, and optimization. In recent years, she has been paying particular attention to advertising and developing her skills and expertise in PPC and SEO. For the last two years, she has been working with Amazon's DSP. Tune in today, to find out more!   Learn more about Amazon DSP Connect with Kiri Masters Connect with Rachel Street

Kiri Masters is the Founder & CEO of Bobsled Marketing, a New York-based agency specializing in Digital Marketing through the Amazon platform. Her agency serves manufacturers across all Amazon operations, including brand protection, advertising, and organic marketing functions. Bobsled is a team of 25 Amazon experts that consumer brands rely upon to triage Amazon's revolving policies, programs, and best practices.  Kiri also writes a weekly column for Forbes about Amazon and is the author of two books, the latest co-written with Mark Powers titled Amazon for CMOS. She spent the early part of her career in commercial banking with JPMorgan Chase in New York. She's a dedicated entrepreneur, having two successful businesses under her belt and finds joy in sharing her knowledge with fellow entrepreneurs and marketers. In this episode, G. Steven Cleere is joined by Kiri Masters to talk about some of the recent changes happening in Amazon. They discuss Amazon’s algorithms, Amazon's invite-only vendor program, FBM & FBA sellers, and how enhanced content works. Here’s a glimpse of what you’ll learn:  [01:49] How Kiri came up with the idea for Bobsled & choosing her market [05:18] CPG firms' attitudes toward Amazon [07:27] Did Amazon's acquisition of Whole Foods affect Kiri's clients? [10:37] Should smaller brands be fulfilled by Amazon? [14:45] Amazon's invite-only vendor program [16:48] Fulfilled by Merchant (FBM) vs Fulfilled by Amazon (Prime eligibility) sellers [22:30] Amazon algorithms & driving outside traffic to Amazon [26:00] What to expect with paid search [29:00] How enhanced content & brand registry works [32:30] Kiri's reason for writing the book, 'Amazon for CMOs' [37:12] The Marketplace Institute [41:31] What'll happen to Amazon in the near future? [44:53] Kiri's advice for fellow entrepreneurs Subscribe and Listen on: iTunes Resources Mentioned in this episode Bobsled Marketing  About Kiri Masters  Amazon for CMOS book  The Marketplace Institute  Connect with Steve Kitchen2Shelf  About Me NexxtLevel Marketing Sponsor for this episode Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.  Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.   

My guest today is a well-known thought leader in the evolution of retail, more specifically, marketplaces. In this episode, you’ll meet Kiri Masters, the Founder of Bobsled Marketing, The Marketplace Institute and a Forbes contributor. As Amazon continues to change on a monthly, weekly (and sometimes daily) basis, it is Kiri’s mission to help specialty brands and businesses navigate the Amazon marketplace.  Kiri began her Amazon quest in the early days of the platform in 2012/2013. Needless to say, there were few, if any, resources available to support a specialty brand presence on the Amazon marketplace. She quickly realized that there was a very real need for a tailored solution for smaller brands and Amazon consulting. In 2015, she launched Bobsled Marketing, which helps brands to manage their Amazon sales channel with operational support, brand protection, marketing and advertising. Four years later, in 2019, she launched the brand-new Marketplace Institute, which was designed to enable smaller businesses to have a self-serve model for through a private membership program. For many of Verde’s clients, it’s just not possible to have an in-house Amazon expert or marketplace manager. Kiri has learned a tremendous amount through her businesses, and in this episode, she shares a wealth of knowledge and current tips on how to put your brand positioning forward  It was an honor to sit down with Kiri on this episode and I am so looking forward to see what she does next and have her on the show again. Kiri Masters is Founder of Bobsled Marketing and The Marketplace Institute. She is also a Forbes contributor.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail.On the show today, Kiri discusses how to grow your Amazon Marketplace Sales.You'll learn: What an Amazon team should look like within your company Common mistakes that brands and agencies make when launching their Amazon StrategySome simple shortcuts to getting fast results Why Amazon-specific keyword research is important Why you should invest in PPC advertising on AmazonAll about her book, Amazon for CMOsPlus, Kiri provides her top tip/key takeaway for the audience when it comes to Amazon marketing.   See acast.com/privacy for privacy and opt-out information.

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 2 of our conversation, we are going to talk about tips for increasing Amazon revenue. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 2 of our conversation, we are going to talk about tips for increasing Amazon revenue. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 1 of our conversation, we are going to discuss where Amazon should fit into your eCommerce strategy. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 1 of our conversation, we are going to discuss where Amazon should fit into your eCommerce strategy. Show NotesConnect With: Kiri Masters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

On Episode 114, we're joined by Kiri Masters, founder and CEO of Bobsled Marketing. Kiri focuses on retail marketing, with a particular focus on Amazon—that behemoth we all can’t live without. In this first of two parts, we learn about Kiri, her firm and get some answers on what CMOs get wrong about Amazon. Bobsled MarketingKiri Masters on LinkedIn

On today’s episode of the Be Battle Ready PODCAST, I am having a conversation with Kiri Master. She is the founder and CEO of Bobsled Marketing. Bobsled Marketing is a marketing agency that helps established consumer brands grow their Amazon sales. Kiri is originally from Australia. She moved to New York City in 2010. New York is where she started her business Bobsled Marketing. They have grown to a team of 30 people, all Amazon focused across marketing, advertising and operations. Kiri works directly with brands. During this episode of the Be Battle Ready podcast, Kiri shares great insight related to how to be successful on Amazon. The business model has really changed in the last 20 years since Amazon has entered the space and continued to grow. During our conversation, Kiri and I discuss setting the right expectations, how to create all-star teams, recognizing skillsets, best practices and so much more. Check out this episode to learn mistakes to avoid when starting out and tools you can use to grow revenue. In this week’s episode:Kiri’s background and what she’s up to nowBrands Kiri works withKey things to be successful with AmazonSetting the right expectationHow brand and agencies can create all-star teamsRecognizing skillsetsDetermining what will be outsourcedBest practicesCommon mistakes people make when starting outHow content works with AmazonTools people can use to grow revenueReviewing analyticsLinksThemarketplaceinstitute.comLinkedIn

On today’s episode of the Be Battle Ready PODCAST, I am having a conversation with Kiri Master. She is the founder and CEO of Bobsled Marketing. Bobsled Marketing is a marketing agency that helps established consumer brands grow their Amazon sales. Kiri is originally from Australia. She moved to New York City in 2010. New York is where she started her business Bobsled Marketing. They have grown to a team of 30 people, all Amazon focused across marketing, advertising and operations. Kiri works directly with brands. During this episode of the Be Battle Ready podcast, Kiri shares great insight related to how to be successful on Amazon. The business model has really changed in the last 20 years since Amazon has entered the space and continued to grow. During our conversation, Kiri and I discuss setting the right expectations, how to create all-star teams, recognizing skillsets, best practices and so much more. Check out this episode to learn mistakes to avoid when starting out and tools you can use to grow revenue. In this week’s episode:Kiri’s background and what she’s up to nowBrands Kiri works withKey things to be successful with AmazonSetting the right expectationHow brand and agencies can create all-star teamsRecognizing skillsetsDetermining what will be outsourcedBest practicesCommon mistakes people make when starting outHow content works with AmazonTools people can use to grow revenueReviewing analyticsLinksThemarketplaceinstitute.comLinkedIn

Today we’re sharing with you another live conversation rounding up a few months' worth of new features and developments in Amazon's Sponsored Brands. This is a really popular ad type for the brand registered sellers and vendors on Amazon because they show up right at the top of search results. This ad type has been around for about two years now, and many features and upgrades have been added, as well as some new targeting options. This is a very effective ad type for brands looking to grow, so be sure to tune today, to find out all the details.   Learn more about Payoneer Connect with Kiri Masters Connect with Stefan Jordev Learn more about Bobsled Marketing   Win a copy of Kiri's book, Amazon for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on LinkedIn.

Today we’re sharing with you a very interesting conversation approaching the topic of Amazon Livestream. Bobsled CEO Kiri Masters and Advertising Director Stefan Jordev were streaming live on LinkedIn and Facebook last week, but since the technology was not on our side, we wanted to revamp the session and share this insightful talk with our audience.  This episode is all about Amazon Livestream, an amazing top-of-funnel tool that you can leverage to improve sales and brand awareness. We’re talking about why Amazon is offering this feature, some real-life examples and what is the value it can bring for your brand. Tune in today, and if you want to contribute to our live broadcasts with new conversation topics, don’t hesitate to send us your messages on LinkedIn.   Connect with Kiri Masters Connect with Stefan Jordev Stefan's Article Learn more about Bobsled Marketing

Today we’re sharing with you a very exciting episode approaching the topic of Amazon Attribution. Bobsled CEO Kiri Masters and Advertising Director Stefan Jordev were streaming live on LinkedIn and Facebook last week, and we wanted to share this insightful discussion with our podcast listeners as well. So we’re kicking out a new format on the podcast, with this new series of live broadcasts breaking down various Amazon advertising and PPC topics. This episode is all about what is Amazon Attribution, why Amazon is doing it, and why the program is so important to brand and advertisers. Tune in today, and if you want to contribute to our live broadcasts with new conversation topics, don’t hesitate to send us your messages on LinkedIn.   Connect with Kiri Masters Connect with Stefan Jordev Learn more about Bobsled Marketing

Amazon is becoming an ever-larger part of the distribution and marketing strategies for more and more brands. So how can brands optimize their presence on this e-commerce giant? To find out, we talked to Kiri Masters, founder of Bobsled Marketing, a digital agency committed to helping brands of all sizes grow and protect their Amazon marketplace channels. On this episode of Marketing Trends, Kiri talks all things Amazon. She shares which brands should and shouldn’t be selling through Amazon, what the latest update and trends are with the platform, how to think about developing an effective Amazon strategy, and much more.   Links: Full Notes & Quotes: http://bit.ly/2JaZPiO  Kiri’s LinkedIn:  http://bit.ly/2qsTatV Kiri’s Twitter: http://bit.ly/2nUlEvw Bobsled Marketing: http://bit.ly/31yHrqE   3 Key Takeaways: - To successfully scale on Amazon, you must have a team approach to it, not just a single Amazon pro. - Brands need to take a realistic look at whether their product has strong enough customer relationships to warrant a direct-to-consumer approach or whether they should consider distribution on Amazon. - Amazon isn’t just a distribution platform, it’s also a search-engine where consumers go to look for physical products.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs.  We talk Amazon a lot on this podcast.  I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth.  We discuss some really interesting topics including: What CMOs of big brands know about Amazon that we don't Who you need on your Amazon team How to assemble your own all-star Amazon team? How to take advantage of the full Amazon stack rather than just focusing on one area. Plus more!

Brand strategies for selling on Amazon must consistently evolve with the platform, and Kiri Masters, founder of Bobsled Marketing, the Marketplace Institute, and fellow Forbes contributor has been working with brands to navigate this for a while. From operating her Amazon sellers hotline (yes, it's a real thing) to writing her new book, Amazon for CMO's, she's had a ton of experience, which she shares in this podcast now for our Omni Talk listeners.

Ep #71 - Kiri Masters joins Justin Womack and Andros Sturgeon, "The Marketing Geeks," for a breakdown of her journey as an entrepreneur and advice on how to grow your Amazon Sales Channel. Kiri is the Founder & CEO of Bobsled Marketing, a digital agency founded in early 2015 to help consumer product brands grow and protect their Amazon marketplace channels. After a successful career as a commercial banker at JPMorgan Chase, Kiri launched her first e-commerce business on Amazon. Recognizing the enormous potential of the channel, it wasn’t long until Kiri decided to build a team of true Amazon experts and provide a platform for brands that were looking to grow. Her entrepreneurial mind and passion for ecommerce allowed Kiri to become a strong voice in the Amazon world. Today she is the author of ‘The Amazon Expansion Plan’ and a contributor on Forbes.com where she writes about Amazon from a brand’s perspective. Kiri is also featured on the RetailWire panel of retail experts, a co-host of the Ecommerce BrainTrust podcast and the winner of a Silver Stevie® Award for Young Female Entrepreneur of the Year in 2016. We dive deep with Kiri Masters to reveal the incredible origin of her company name, "Bobsled Marketing," along with the mysterious recruitment source for her first full time employee. We'll even shine the light on a former business and old habit of Kiri before her ventures with Amazon. Enjoy our interview with Amazon marketplace expert, Kiri Masters. Learn More About Kiri Masters and Bobsled Marketing Visit the Bobsled Marketing website at: https://www.bobsledmarketing.com/ Register for a spot in the Marketplace Institute's Beta Program at: https://themarketplaceinstitute.com/ Get Kiri's Book "The Amazon Expansion Plan" at: https://amzn.to/2M2yRuu Get Amazon for CMOs for FREE (Available 9/24) at: https://www.amazonforcmos.com/ Listen to the Ecommerce Braintrust Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/ecommerce-brain-trust/id1295187108 Listen to the Ecommerce Braintrust Podcast on Spotify: https://open.spotify.com/show/2BzggeXRqGq3gNcjcfBt6g Connect with Kiri Masters on LinkedIn at: https://www.linkedin.com/in/kiri-masters/ Remember, we love our listeners and want to continue to grow the show so that we can provide even better content and quality going forward. Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you. Connect & message the Marketing Geeks on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon We are looking to feature guest voicemails on the show so please send us your voicemail for consideration. (See bottom of show notes for link to leave voice messages). Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Visit our website www.MarketingGeeksPodcast.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support

This week Kiri Masters, founder of Bobsled Marketing joins Allison Hartsoe in the Accelerator to discuss ways Amazon can be used as a more customer-centric retail strategy.  Amazon’s sales volume is highly attractive but how does the lack of customer data affect a retailer’s ability to grow? Are there strategies that can be employed to make use of this platform in a customer-centric way? There are, and Kiri Masters knows them. Hear her valuable Amazon insights on this week’s episode. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den! Show Highlights: 1:47 An introduction to Kiri Masters 4:43 Overview of Amazon Ads and Amazon DSP 9:30 A quick rundown of Amazon Ad product definitions 10:56 Amazon Display Ads 15:30 How to manage Sponsored Products and DSP 17:48 Some use cases for DSP: Targeting and Placements 20:45 The purchase side of DSP 25:07 The silver lining to DSP 26:29 How large companies use DSP 27:55 How to allocate your advertising budget 28:20 Closing

Last Monday we were a part of the fifth Prime Day that’s been run by Amazon so far and we can’t wait to tell you all about it. And what better guest to analyze this event with than Stefan Jordev, our Advertising Director here at Bobsled Marketing and a regular guest on the show. A lot of planning and preparation went on for several months during the build-up to the event, and fortunately, it went off well for Amazon this year. Last year, however, there were a lot of frustrating technical issues. This meant that brands that had paid big money for lightning deals and put a lot of effort into advertising campaigns, were disappointed when Amazon's website crashed.  In today's episode, Stefan and Kiri discuss the effect of Prime Day on other retailers. Some of the major sites, like Nike, Best Buy, The Gap, and Macy's, saw a massive increase in traffic and sales this year. It seems that they have finally stopped resisting and that this year they have taken Prime Day seriously because they all came up with hype, sales, and good deals on the 15th and 16th of July. The data received from this year's Prime Day was encouraging and even Amazon appears to have benefited from their competitors running these deals. Tune in today to find out about the mutual benefits that so many platforms experienced from getting involved with Prime Day this year, and why it would be worth investing as much money as you can spare during future Prime Days.   Read Kiri’s Forbes article Sign up to get a free copy of Amazon for CMOs  Bobsled Marketing Upcoming Events

Today, Kiri is interviewing Afton Kenyon, the director of Ecommerce at Thirstystone Resources Inc. Afton is at the start of her Ecommerce and Amazon journey. She started out at Nature Nate's Honey, as an all-rounder with operations, marketing, and Ecommerce. Afton, by her own admission, was not very knowledgeable about Ecommerce at first, however, she dug in and fell in love with it, becoming really passionate and eager to learn more.   The challenge with this approach for a small or medium-sized business is that professionals need to figure things out on their own. Afton spent a lot of time doing online research and making mistakes along the way with her trial and error approach. In today's episode, she talks to us about her career background and how she came to be with Thirstystone. She also talks about Thirstystone, what they sell, and what her vision is for the company, going forward. Tune in now to find out more. Kiri is working on a new project called The Marketplace Institute, which is the first holistic Amazon capability development platform for brands & agencies. It offers you access to a real Amazon helpline, tools and processes used daily by the leading Amazon agency Bobsled Marketing, and to a mastermind of peers to learn from. Resources:  Thirstystone Resources Sign up for beta testing The Marketplace Institute Email Kiri directly at kiri@bobsledmarketing.com or contact her on LinkedIn to learn more about The Marketplace Institute. Sign up to get a free copy of Amazon for CMOs Bobsled Marketing Upcoming Events

Prime Day 2019 is coming up soon! We don't know exactly when it is, what it will look like, or how many hours it will span this year. But we do know that it will happen sometime in July, and getting ready for it takes a lot of work, so it's time to start preparing right now. Today, Kiri talks to Rachel Street and Jordan Ripley, two experts from Bobsled Marketing. While Rachel is an Advertising Account Manager, Jordan is a Project Manager. In today's episode, Rachel and Jordan will take us through operations, organic marketing, and advertising, in preparation for this year's Prime Day. Tune in today to find out how you can prepare just in time for Prime Day!

We have Michael Parness, the CMO at Outward Hound, on the show today! Michael has had a great career as a marketing leader in the CPG space, and he's also one of our current clients, here, at Bobsled Marketing. In today's episode, Michael talks to us about Amazon's continuously changing ecosystem, discusses the customer journey, and explains why Amazon is becoming more and more important, even though brick and mortar is still very significant and has the large majority of sales today. Tune in to find out more!

Do you get embarrassed over mistakes? Most people do, but it happens to everyone. Sharing small stories that are relatable, inspirational and universal, will help others learn from those mistakes. Today’s host Renee Manning speaks with one of the most international business women she knows. Kiri Masters, Founder and CEO of Bobsled Marketing, a digital agency, founded in 2015, to help consumer project brands grow and protect their Amazon marketplace channels. Being an awesome entrepreneur, she has a mind and passion for E-commerce, and is the author of Amazon ExpansionPplan, and a contributor on Forbes.com. She’s also been featured on the RetailWire, and has earned a silver Stevie Award for young female entrepreneurs. Listen in and discover a month in Kiri Masters' life. Show Highlights: In what ways the internet influences Kiri’s life A story early on of Kiri and her first business Not feeling any shame or being embarrassed by mistakes What’s next with Kiri and her business Bobsled Marketing and what it is about The feeling of being just done, and persevering forward Resources: Subscribe to Biggest Small Things podcast Biggest Small Things website Instagram: @renee_manning_ Kiri Masters website Bobsled Marketing website Kiri Masters on Linkedin  

Will Haire, one of our PPC managers here at Bobsled Marketing, is back with us today to continue the conversation about Amazon's big new roll-out. In this interview we are approaching Amazon DSP (Demand Side Platform), an enticing opportunity for brands, due to all the new features that are being rolled out. Will explains how Amazon differs from all other DSP networks, the different phases of the shopper's journey and the targeting options that are available for advertisers currently. Stay tuned to find out more.

2019 is set to be a year of change! This week we are talking about a big announcement from Amazon Advertising. A new, really big feature was rolled out by Amazon and it’s called New-to-Brand Metrics. In today’s episode, we are breaking down this new addition, what it means for the Amazon advertising ecosystem in general, and how brands can really take advantage of it. Tune in today and find out more! Will Hare, a PPC Manager here at Bobsled Marketing, joins us once again today. Will has been an advertising manager with Bobsled Marketing for just over a year now and he has been managing PPC campaigns on AMS, and sponsored products and brands on Seller Central and Amazon DSP. Given his role at Bobsled, Will is privy to all the changes to Amazon's ecosystem, with both the new ad types and targeting options, as well as the different tracking options and ways to view the effectiveness of ads. Listen in to find out what he has to share with us today about Amazon's New-to-Brand Metrics.

The end of 2018 is in sight and it's been a really interesting year for the podcast. We've managed to cover a wide variety of different Amazon topics, and answered lots of questions from our clients and prospects at Bobsled Marketing. Going forward into 2019, we will be bringing more of the Bobsled Marketing team members on the show, to talk about their particular areas of expertise and offer you even more insights. Today we are very happy to introduce you to Nikola Basic, one of the Amazon PPC managers at Bobsled Marketing. We will be talking to Nikola about the differences between the Amazon, Google, and Facebook advertising platforms, and he will explain how you can choose the right advertising platform for your brand and budget.

DESCRIPTION This week, we're running another interview with Armin Alispahic, one of the Project Managers here at Bobsled Marketing. Armin was on the show last week and we had a really interesting conversation about vendor and seller fee reimbursements. But today Armin is back to discuss a rather sensitive subject. He is going to tell us what to do when Amazon prohibits some of the keywords in your product listing. These could be keywords related to products that have previously been banned by Amazon, or perhaps even words that could trigger hazardous material reviews. Amazon has an automated system in place that will remove these listings immediately. This could make it difficult to get and maintain traction on Amazon in certain categories. And it will always be difficult to prove to Amazon that a product you're selling, that falls into one of these categories, is actually safe. This is a really interesting topic and it reveals quite a number of Amazon's other product and category sensitivities. Listen in to find out what Armin has to share with you today. KEY TAKEAWAYS Armin talks about his life in Zenica, the city in Bosnia where he was born and grew up. Armin explains what options you have when Amazon prohibits your keywords. How to know when it's is Amazon that is prohibiting the use of some of your key works. What happens to your product page when a restricted keyword is discovered on it. Amazon does not allow any vape or vape-related products. We don't even know which keywords Amazon prohibits. Checking the restricted products page for keywords that may be restricted on Amazon. Some of the reasons why the keywords might be restricted. Amazon will allow you to list a potentially hazardous product as an FBM (Fulfilled By Merchant) product. The safety data sheets that you would need to provide Amazon with, in order to get a product listing converted to FBA. How all of this affects vendors. Using synonyms for words that could be associated with restricted products could offer a solution. Why it may not be worth investing too much money in products in these categories if you're only selling on Amazon. MENTIONED IN THIS EPISODE Bobsled Marketing

DESCRIPTION   You might be able to make money listening to this episode! We're talking about fee reimbursements on Vendor Central and Seller Central today. And this is something that we, at Bobsled, have been focusing on a lot lately. Get the insights and learn how to get the money that is rightfully yours back from Amazon. Today you can also get to know our guest and Bobsled Project Manager, Armin Alispahic, who a wealth of knowledge. He has a very smart and methodical approach to dealing with Amazon in delicate situations. Armin recently worked on an analysis that uncovered some really interesting facts about the kinds of fees that sellers and vendors were entitled to claim back from Amazon. On today's show, he gives a comprehensive overview of fee reimbursements, and what vendors and sellers can do to get their money back. Armin joined Bobsled Marketing in July of 2016. About a month ago, he was promoted to a Project Manager position on the team. He started out as an Accounts Specialist, supporting the Project Managers in handling client accounts and everything related to operations and marketing on Amazon. This means that in the two-and-a-half years that Armin has been with Bobsled, he has gained a whole lot of knowledge and insights about Amazon. Tune tune in today to find out what Armin has to share with you about claiming fee reimbursements from Amazon. KEY TAKEAWAYS The way that things have changed around reviews and incentivized reviews over the last two-and-a-half years. The really interesting analysis that Armin did recently around the fees that sellers and vendors could claim back from Amazon. Checking for inconsistencies with fees charged for products that generally have only slight variations. (E.g. color)   Amazon does refund the difference for incorrectly charged fees. Using a systematic approach to find products, returned to Amazon by customers, which have not been reimbursed. There have been issues with the software solutions that automate the process for tracking Amazon's returns and discovering any reimbursements that may be owed to you. Bearing in mind that it takes 45 days for returns or reimbursements to show. How often Armin recommends that sellers on Amazon check to see if the FBA  fees have been charged correctly. The kind of fees (or charge-backs) vendors could expect to get back from Vendor Central. The two cases where sellers could dispute charge-backs. Ways of keeping track of everything, because many of Amazon's systems don't work perfectly. You have only thirty days to dispute a charge-back, so you need to check your account for incorrect charge-backs on a weekly basis. Why charge-backs are sometimes charged automatically. What to do if you have been automatically and incorrectly charged for a charge-back. Some things that Armin recommends around the process of a dispute with Amazon. How long it takes to get your money back from Amazon. MENTIONED IN THIS EPISODE Amazon's Reviewer Programs The Early Reviewer Program - on Seller Central The Vine Program - on Vendor Central Bobsled Marketing

Today's episode is co-hosted by Jen Hozer, a project manager at Bobsled Marketing. Amazon is a category leader in retail and they have managed to disrupt an entire industry in the very short period of about twenty years. They have done particularly well in responding to shopper preferences. However, the brands selling on Amazon are still having some issues with part of the life-cycle journey of the consumer. This means that brands need to increase their presence on Amazon through things like branding, advertising, and influencer marketing. We have Yola Robert with us today and she's the marketing director for Marque Media. We're going to be talking to Yola about  influencer marketing. And we will be looking at how influencers can help consumer product brands to grow awareness and loyalty. We will also be discussing how influencer marketing intersects with Amazon and how influencer marketing campaigns can really help brands to increase their sales. Marque Media is a full-stack marketing and communications digital agency. And they do everything from social media management, to PR, to event planning and business development. At Marque Media, they work with both brands and influencers. This gives them a unique advantage when working with brands, as they have a list of more than 20 000 influencers. And they work with a vast range of different brands too. Marque Media is made up of a small yet passionate team of visual perfections who capture their client’s visions and transform them into beautiful brand identities and elegant digital marketing campaigns. The team at Marque media is made up of savvy social media experts, who are there to assist you through every step of your brand’s social journey. They know what it takes to execute results-driven social media strategies that transform your brand’s social presence from average to amazing. Tune in today to find out more. KEY TAKEAWAYS Yola explains what goes on at Marque Media. Most brands start with social media strategy and a little PR. Any kind of marketing campaign or initiative really needs to be cohesive. What really makes brands sales and SEO take off. The kind of results that are to be seen when consumer product brands work smartly with influencers. Reaching new demographics with influencer marketing campaigns. The really unique exposure that brands get with influencer marketing. An overview of Amazon's influencer program. Amazon's influencer program is a great way for influencers to monetize their audience. Why you can sometimes get an influencer at a better rate if your products are already on Amazon. There are many different types of influencers. How the team at Marque Media helps brands to figure out what their budget should be for each influencer. How results are measured and proved to brands. The channels that are used to track the results. The kind of brands that work very well with influencer marketing campaigns. The CEO at Marque Media was a successful influencer when she opened the agency. Yola feels that as if influencers are turning into their own mini-brands. MENTIONED IN THIS EPISODE   Yola's email: yola@marque.media Yola on Instagram: @yolarobert Marque Media on Instagram: @marque.media Marque Media CEO on Instagram: @theambitionista Marque Media's website: https://marque.media/   The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at info@bobsledmarketing.com and get your 2018 updated and revised edition.

Would you like to find out what integrated marketing is really all about? Today we will be interviewing Tim Curtis, the president of Cohere One, a company that does integrated marketing as well as the execution and development of multi-channel marketing strategic roadmaps for retailers and brands. What that really means is that they do full-service execution and strategic consulting for all the various marketing channels of retail marketers - whether it's print and catalogs, in-store, e-commerce, or even marketplaces. This episode is packed with insights about the catalog industry and the way it has evolved during the time Tim has spent working in this field. Tim has an extensive professional background in the field and he got acclimated to integrated marketing at a very early age. By the time he arrived at Cohere One he got to learn a lot of useful lessons, so tune in and enjoy the great advice Tim has to share.   KEY TAKEAWAYS Tim explains his background and how he came to Cohere One. What Cohere One does with integrated marketing. Cohere One's approach is heavily rooted in analytics. About the partnership that Bobsled Marketing has with Cohere One. A history of how the integrated marketing industry has evolved over the years. How things really changed when the market crashed in 2008-2009. What happened with print catalogs as a result of the 2008 market crash. The importance of finding a balance between your offline and online expenditures and connecting them to make a cohesive map of touch-points for customers. The impact of social media on catalogs. The role that technology has played with print-marketing. The role that Navistone has played in helping to build an overarching strategy and campaign for clients. The demographics related to millennials and education. Some of the brands and retailers that are using catalogs successfully. Catalogs and direct mail have proven to be very instrumental in driving business. Amazon is proving to be a very effective catching strategy. Amazon is working on becoming a more qualified driver of their own success. A recent survey and behavioral study found that consumers are more likely to place repeat purchases for products on marketplaces like Amazon, as opposed to retailers. But they're more likely to discover the products through retailers. Pretending that Amazon does not exist is a critical mistake for brands to make. Tim's advice for the way that new consumer product brands should approach direct mail and catalog opportunities. Who Tim would consider being a good candidate for direct mail and catalogs. The best way for listeners to get in touch with Cohere One would be to go to their website or to reach out to Tim on Linkedin or Twitter. MENTIONED IN THIS EPISODE   CohereOne Tim’s LinkedIn Tim’s Twitter The Key To Direct Mail Success With Larry Kavanagh Navistone Shoppers Prefer Online Marketplaces For Repeat Purchases CohereOne Summit

This episode, we are interviewing Rachel Street, another very knowledgeable and experienced project manager on the Bobsled Marketing team. Over the last four years, Rachel worked with more than eighty different brands on the Amazon channel - this allowed her to gain a lot of insights and learn a lot of lessons that she can now share with you. So make sure you tune in to get her advice! Rachel came to Bobsled earlier this summer from E-Tails, one of the largest retailers who sell products on Amazon. Because her position involved dealing with literally dozens and dozens of brands, Rachel has really brought a lot of additional context to her role as a project manager at Bobsled Marketing. Rachel has an exciting professional background and her vast experience offers her a unique perspective on everything Amazon. This is the third episode where we are joined by Bobsled team members and we hope you are enjoying the tips, tricks and best practices they are sharing with you.   KEY TAKEAWAYS   Rachel explains a bit about her passion and her professional experience, prior to joining Bobsled. The diverse sets of brands that Rachel used to work with. Learning about the different niches of each category. Some of the top trends that Rachel noticed while managing so many different brands. Having more resources is starting to become a more active priority for brands. Amazon doesn't really have many resources available, as a priority in the company. It can be challenging to create an online retail ecosystem and keep it running- but it is possible. Why Amazon didn't always make it to the companies' big table. The importance of proper inventory management. The strategic vision that is really necessary for brands, in order to have a successful presence. Some of the elements that tend to carry more weight than others, when creating the necessary presence. The importance of having high-quality imagery, amongst other things, to lead to a higher conversion rate. The importance of managing reviews. Some of the foundations for optimizing an account on Amazon. Why data is really so important. The playout of the assumption of brands that their customers aren't on Amazon. Influencers and social media are driving more and more traffic to Amazon currently. Things that tend to bring your brand integrity down. The importance of owning your brand presence on Amazon. Some tips for figuring out ways to take control of the way that you retail your products on the different marketplaces- and with Amazon specifically. Developing a full realization of the impact that Amazon has on products. This is why you really need to make sure that only top quality sellers are selling your products on Amazon. MENTIONED IN THIS EPISODE   Bobsled Marketing Rachel Street Top 4 Tips to Prepare for Q4 With PPC Must-Have Tech Tools for Managing Your Amazon Channel How to Get Product Reviews on Amazon The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at info@bobsledmarketing.com and get your 2018 updated and revised edition.

Let’s get a different perspective about Amazon! Today we're talking to Jen Hozer, a project manager at Bobsled Marketing, who comes to us with a new angle, as she has a background in a very different industry. Jen gives us her viewpoint as an ex-Amazon seller, along with some must-have tech tools she used to manage her own Amazon channel. For Jen, Amazon represents one of the pivot points in her career and it is really interesting to hear the story of how she became a seller on Amazon. This episode is packed with lots of really valuable tips, tricks, and tools that she herself has used successfully. She talks about product discovery tools, the way that they can be used for competitive analysis or to help you figure out additional products that can be added to your existing bundle of products. Jen also shares some great insights about design and product imagery, taxes tools or shipping management. Tune in today to get some really practical, tactical and applicable advice and tech tools. KEY TAKEAWAYS   Jen explains about her background, what brought her to Amazon, and what her experience at Amazon was, prior to joining Bobsled. How Jen has married her past experience with what she is doing currently. Jen finds it so much fun to express her brand story. The tools that Jen has had to leverage to manage her account and ensure that the operational and accounting aspects were covered, outside of the branding and marketing. Jen gives her top recommendations for third-party solutions to manage your Amazon channel. Jen's take on Jungle Scout- it's really made things a lot easier. What Jen found out about pacifier sunglasses, using Jungle Scout. How Jen uses the AB split-testing feature of Jungle Scout. Images are playing a bigger and bigger role on Amazon today. Jen's recommended tool for optimizing or managing your product images. (LunaPic) Using the right format to create a transparent background for your images. Some free tools such as Canva.com and resources for creating really great images. How Jen managed the accounting aspect of being a seller on Amazon. Why TaxJar was Jen's number one go-to tool for taxes. Managing shipping and complex inventory management. Don't stress- just start and do something today! Kiri recommends using Forecastly for forecasting and inventory with Amazon.   MENTIONED IN THIS EPISODE   Bobsled Marketing Jennifer Hozer     Jungle Scout Canva LunaPic TaxJar Forecastly The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at info@bobsledmarketing.com and get your 2018 updated and revised edition.

Would you like to streamline your preparation for Q4 on Amazon? Today we have Ioana Andries, Stefan Jordev, and Will Haire with us on the show. And with September being the best time to start preparing for Q4, the PPC Bobsled team will be sharing top four tips for brands and sellers, to get their PPC campaigns ready for Q4 time on Amazon. Ioana is currently a PPC manager at Bobsled Marketing. Prior to joining Bobsled, she was an advertising accounts manager for dozens of brands on Amazon. Today she will be giving out some really good ideas for inventory, launching new products, and product targeting on Amazon. Stefan and Will, both Bobsled PPC Managers and previous guests on the podcast, share their PPC insights around setting up campaign structures logically, running display ads or retargeting. Tune in today to get some great tips for getting your efficiencies in place at the right time of year. KEY TAKEAWAYS Ioana shares her top four tips regarding 1) Inventory 2) Reports Analysis 3) Budget and 4) Promotions. The impact that stock-outs can have on campaigns that are running, from an advertising perspective. Planning ahead with inventory. Some things to pay attention to when preparing for Q4, with regards to PPC. What will give you the most valuable information with regards to Q4. The metrics that will determine the highest performing keywords. How often the search term report should be checked during the preparation period. Preparing for Black Friday, Cyber Monday and also Christmas. Having plenty of room in your budget to allow for more clicks throughout Q4. The best period for maximizing budget for Black Friday, Cyber Monday and Christmas. Ioana's advise around promotions. Coupons are a really effective promotional tool. Stefan shares his take on preparing for Q4. Grouping things together to launch new headline search ad campaigns. Ways to get additional the traffic towards the listings you have coupons running for. Ensuring that you organize your structure in the right way for your Q4 campaigns, to save you time when doing your data analysis in January. The rationale behind resisting the urge to increase your bids across the board, during Q4 time. Refining the back-end search terms and including keywords relating to gifts, around Q4 time. Inventory management is really necessary, going into Q4. Will shares his take on inventory management. The importance of planning ahead. Looking at your conversion rates. Ensuring that your keywords are relevant. Looking at your historical data and referring back to it when preparing for Q4. Using Amazon's AAP (Amazon Advertising Platform) self-service programmatic advertising campaign, as an opportunity to target customers higher up on the search funnel and drive your results. Will's best advice for getting your PPC in order when preparing for Q4.   MENTIONED IN THIS EPISODE Bobsled Marketing   The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at info@bobsledmarketing.com and get your 2018 updated and revised edition.  

Today's guest is Kiri Masters, an Australian expat living in Brooklyn, New York who is the CEO of Amazon Marketing Agency, Bobsled Marketing. Kiri launched her first e-commerce business as a side project while spending the early part of her career as a commercial banker at JPMorganChase. As a result of the expertise she acquired, […] The post TAS 020 : Kiri Masters from Amazon Marketing Agency Bobsled Marketing discusses how Brands can protect themselves on Amazon. appeared first on The Australian Seller .

http://www.tropicalmba.com/hiremymom/ Dan and Ian know that all entrepreneurs struggle with hiring, and specifically hiring remote workers. One thing that they have learned over the years, through listeners of this podcast and members of the Dynamite Circle, is that stay-at-home moms tend to make model team members. On this week's episode, you'll hear the stories of three women. Kiri Masters is the founder of Bobsled Marketing. She shares some of her experiences finding great team members, and why that strategy revolves around stay-at-home parents. Louise Gray is one one of Kiri's remote employees. She had a very successful corporate career at Sony, before having a baby and reconsidering how she approaches work. Lesley Pyle is the founder of HireMyMom, a well-established agency that places stay-at-home parents at companies around the world.

Kiri is the CEO and founder of Bobsled Marketing, an Amazon marketing agency that has changed the way businesses sell and promote their products in the online marketplace. The agency was launched in 2015, following Kiri's own entrepreneurial efforts on Amazon with her own brand, I Like That Lamp. Trying and testing tools and strategies with her own brand, Kiri realized that many product businesses would benefit greatly from being Amazon, but have neither the time or experience to properly launch their products there. At the core of Bobsled Marketing's success is a self-designed, self-tested, comprehensive process that Kiri created to launch and optimize product listings on Amazon with a clear objective: to drive maximum revenue through the channel. To-date, this same process has been replicated by the Bobsled Marketing team for over 200 products across most product categories on Amazon. Bobsled Marketing had humble beginnings. In July 2015, Kiri was doing piecemeal freelancing projects for consumer goods companies who needed help with maintaining and growing their sales on Amazon. Soon, she took her business to a whole new level. Kiri identified an overlooked opportunity amongst crowdfunded brands, which needed to quickly develop sales & distribution channels after their Kickstarter campaign ended. This niche approach has boosted Bobsled Marketing into one of the go-to Amazon marketing agencies for established brands in less than a year, offering new opportunities, both for new businesses and for digital professionals looking for the right company to harness their extraordinary analytical skills. Kiri's company grew to more than 10 staff, and manages 7 figures per month in sales on the Amazon marketplace for more than 30 clients. These clients now range from crowdfunded hardware startups and large European manufacturers to a billion-dollar consumer brand. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Why should brands consider launching their products on Amazon? What are the top things that brands do wrong when they launch on Amazon? What does Amazon cost? What does that get? Links: Kiri's free Facebook group The Amazon Expansion Plan Bobsled Marketing Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

PLEASE subscribe to the SoundCloud channel: https://soundcloud.com/physicalproductbusiness/ Watch this podcast on YouTuba and please subscribe to the new channel: https://youtu.be/tytVvMnAzEA My guest on the inaugural episode of the Physical Product Business podcast is Kiri Masters — she is the founder of Bobsled Marketing an agency focused on launching and optimising product listings of established brands on Amazon. She has bootstrapped an Amazon FBA business and then having learned the ropes, transitioned to founding Bobsled Marketing with a client list of established brands like Playboy, Sleep Yoga and Fred Water. This episode’s highlights: What is a brand How to launch a crowdfunded product on Amazon Amazon Vendor Central Launching a product without being able to give incentivised reviews Kiri is the author of “The Amazon Expansion Plan” Book - http://amzn.to/2gM4fQ7

Kiri Masters is the guest today. She is the founder and CEO of Bobsled Marketing an agency focused on the Amazon platform. She works with clients that do at least $2 million a year or more annually outside of Amazon. On this episode she dives into a lot of the key elements that Amazon sellers should focus on that she's seen have fantastic results with her clients. You can read the show notes and look at the resources mentioned in this episode by clicking here. Also, if you'd like to get more reviews for your products on Amazon check out Salesbacker.

This week a book called “The Amazon Expansion Plan” comes out on Thursday November 10th, 2016 by my friend Kiri Masters. As the founder of Bobsled Marketing, she has helped dozens of crowdfunding campaigns on-board to Amazon after their funding efforts are completed. In this episode we talk about how the Amazon sales channel has changed, actions against review clubs, ... The post #192: The Amazon Expansion Plan with Kiri Masters appeared first on Build My Online Store.

In this episode, we chat with Nate Smith. Nate is pretty new to the entrepreneur game yet was able to 8x his business in a SINGLE year. We talk about exactly how he did that, what he learned through his experience and so much more! Resources Mentioned http://www.8020marketingguy.com/jeremy/ Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Jeremy Reeves: Hey everyone, Jeremy Reeves here back with another episode of the sales funnel mastery podcast and today I have on the line, Nate no name. I was actually just doing his intro and forgot his last name for a second. So sorry about that Nate. Nate Smith: Yeah, I think, actually I am going to go with that, it is probably better for SEO. Jeremy Reeves: Yeah, right. Nate no name. So his name is Nate Smith and Nate is a former professional musician who decided to get into online business 4 years ago. He launched his first successful product in January of last year, 2015, and since doing that has grown his profits 8 times over the course of basically of last year. So now since he has got that experience actually doing it for himself, he decided to help other entrepreneurs kind of do the same thing and earn more from their existing audiences typically by improving conversion rates of their funnels, kind of like what I do. So Nate has worked with authors such as Taylor Pearson, author of The End of Jobs and he also works with a lot of startups. So we are going to get in to all that, but before we do, Nate you know, welcome to the show and tell everybody a little bit more about yourself and a little bit about your story. Nate Smith: Yeah, thanks so much for having me and hopefully this would not devolve into me just picking your brain for an hour because I am a little bit star struck at the moment. I am talking to the man. I am talking to the conversion rate guy. So yeah, my journey is -- as Jeremy said, I was a professional musician and you know, 5 or 6 years ago I decided that I was sick of working a day job and sick of kind of playing in the same stand box as everybody else, like I had an inkling that everyone was competing for pieces of a shrinking pie, but I did not exactly know what to do yet and then through some friends and through a couple of books I read, I learned about entrepreneurship. I learned that this was a thing and I was still kind of skeptical about it, so I had read 4 Hour Work Week and then I was actually at that time considering applying to Stern Business School because I was working a day job at NYU and I am like, you know what, this whole entrepreneur stuff sounds pretty scammy, but let me just try it like an experiment and then even if it goes totally (inaudible 2:31.4) and still right about it as a case study to apply to business school. And about 2 months in I was like, hang-on a second, this might be a thing and by the end of the first 6 months, I was like, yeah, there is no way I am spending money for business school after this. But it was still another 3 years before I actually saw like money coming into my bank account in a really validating way like 4 figures just boom overnight in my back account and then you know, finally I could pay off the credit cards and it is maybe the one time in my life when the actual experience has paid off in the way that I have been anticipating for it to pay off, you know how things are, it is like you think, yeah, when I get up to this plateau, that will be amazing in the (inaudible 3:21.8) it was not really all that. So I wanted other people to feel that way so I have definitely been super bullish on turning around and helping other people get their businesses started, so you know, I am a member of a few networking groups and over the course of 2015, I was growing my business and I was trying all these things with my primary business with my course to like grow my profits. So I had realized first of all that traffic growth was just going to be a long haul, like it was going to be a slow you know, careful strategy, it was going to be content, it was going to be all these other things, but the thing at my disposal, the thing that I had control over was conversion rate. So just by like changing an email sequence or writing a better sales page or you know, here is a shocker, asking people why they did not buy things. I could make interventions to my business that would in the course of like 2 weeks, cause like multiplicative effect So it all kind of came into my head at the beginning of this year when I have been blogging about it and writing about it on the entrepreneur forums and one of my friends who has startup called Bobsled Marketing which helps founders get the products on Amazon and by the way she is booming up now. She is like, she is on track to hit 7 figures this year which is amazing, but she hired me to help her with her funnel, I was like, wow. So could this be a thing and then you know, 6 to 9 months later and a handful of clients later this is kind of what I do now. This is what I am doubling down on. So it has been a super quick journey from successful solopreneur to conversion consultant and I tried to be humble and realistic about what I actually really know and that has been a lesson. It is like what can I guarantee that I will be able to do for you and just you know, continuing to learn but also like fine honing that deliverable further consulting clients. So within the realm of the things that I have direct experience with and you know, can fairly well guarantee that they will get value from. Jeremy Reeves: Yeah, you know, and that is a good plan. I mean always, I always -- in fact, I actually just send out a proposal this morning to a guy, Torquhil if you are listening, Hi, how are you, but you know, it is Torquhil, I have never even asked him how to pronounce it. I am going to have to, but anyway, so I was talking to him, I do not know, last week or the week before about you know, kind of us working together and that kind of thing and I was kind of explaining to him that when I work with people -- that is what I do like I always look for, okay, what can I -- because there is you know, it is marketing, it is not you know, in most cases, you cannot say, okay, I am going to do this and it is 100% absolutely guaranteed going to work you know what I mean. A lot of times like me and you with paid traffic, a lot of times you think that thing is bad ass, it is going to blow up out of the water and then you launch it and it just does not, you know (inaudible 6:47.1) face. In most cases, there are parts that work, parts that do not work and overall, it either works or it does not work you know what I mean, and but I was you know, when I am working with clients too is like okay, there is going to be all this stuff and my first kind of thought in my head when I am working with some new is how do I get them. They are going to pay me X amount of dollars, just say, whatever $10 or $5 or $20 or whatever it is you know, just say $10, so alright, they are paying me $10, how do I like get that back to them as soon as humanly possible you know what I mean. And that is just you know, working with people, I would definitely recommend looking at that way like you just said, like you know, what can you do that is going to get them kind of like a guaranteed result you know what I mean and sometimes you can set up your service where the whole services like that and then other times in our case like a conversion rate optimization, it is you know, not every test wins you know what I mean. I just had let us see from (inaudible 7:48.6) there are 2 failures in a row and then the third one won you know what I mean, but it is just you know, you have to look at it as more of an overall kind of thing and then if you know, if it does not work, then you do the right thing and you know, and kind of keep going until it does get them the result you know what I mean, but yeah, sometimes it takes some testing you know. So like with that in mind, with the whole like testing and things do and do not work and it takes a while sometimes and all that, let us go back to your success like when you grew your business you know, you were doing certain things you know in the beginning and you could kind of tell us of what things were not working in the beginning and then you know so when you grew it that much last year, you know, what were some of the things that did and also did not work as you were growing like that. Nate Smith: Yeah, 100%. So between the unsuccessful products I launched and the first successful one, there were 2 things that work. Number 1 was building a content platform and in this case it was Youtube and for different verticals it is going to be a different thing. I think for a lot of business-related verticals it is still probably blogging, but so I had that kind of cache of trust and then the second thing was simple validation. So I know there are a lot of people like Ryan Levesque, who just test this down to (inaudible 9:13.3) but you do not necessarily need to be that scientific about it. I really just had a list big enough of people who already trusted me from my content and surveyed them about what it was that they wanted. What needs they have that I was not filling and I got an email that was kind of like the golden nugget which is the thing that I now like, I always hope for with clients because it is sort short cuts the whole process and if you heard it a few times so much the better but it was an email that said, why are you wasting your time trying to build X for us. Why don’t you just sell us why and I was like oh, crap, alright, that is the move. So then the next thing that I did that now I am just adamant with clients you know, I cannot guarantee results unless we do this was that I sent kind of preliminary sales letter to people like so I imagine the product in its finish state before I build the thing and we are kind of sales page for it via email. There are different words for this I think teaser is another word. Actually, I am doing this right now with Taylor Pearson but the important part was I named the price point and I said only click this link if you are interested, and so it is not 100% guarantee that people, who click the link will buy. In fact, I think probably something like 35% to 40% of the clickers eventually converted, but it will give you a quick warning if something is not going to sell before you dump a bunch of time into it. So I launched the product successful in January that was amazing, yeah it converted at about 35% or 40% of the cohort that I launched it to which just boomed me away and then the challenge became how do I make this evergreen and how do I grow it. So to sort of return to the initial question you asked which was what were the intervention levers that proved most lucrative, that moves the needle amongst all the things I tried that did not succeed. So the first one believe it or not was the copywriting and the timing of the emails in the launch sequence and the scarcity element. So scarcity obviously means you are not offering your product just permanently available on a sales page. People need to sign up at a certain time in order to participate in the launch and if they missed that opportunity then they have to wait you know, months, weeks, or whatever. People do that in different ways. A lot of people do it through sales, but I would say (inaudible 11:59.6) Jeff Walker and in more modern circles, people like (inaudible 12:05.0) and David Siteman Garland who were like, nope, I do not do sales. I will just control when people can and cannot get into my courses. So I implemented that and when I finally figured out how to do that in an evergreen way so that everyone as they subscribed through my list had an opportunity to buy based on their behavior you know, based on their engagement levels but somewhere between 2 weeks to a month after they subscribed to my list that move the needle a lot. So that was the big one. And then after that, I doubled my revenue again by putting a nurture and a re-engagement sequence. So I learned an important lesson about sales cycle and this is something folks like Dean Jackson and Joe Polish talked about all the time which is like, only a small (inaudible 12:54.8) of your people are going to (inaudible 12:56.4) and buy it right off the bat, but that does not mean that they are not eventually can buy. So I tried to get really scientific about calculating where the sweet spot of the sales cycle was, like when are most people willing to buy and after what point, what is the point of diminishing returns after which. If someone has not bought by now odds are they are never going to buy it. So I am not worried about offending them by hitting them with future sales pitches. So those two and then I think probably the final one was just sales page copywriting. So believe it or not, like for about 6 months, I just had a totally garbage sales page and you know around July or August of last year I decided -- and yeah this illustrates you know for you and for everybody how green I am still at it but you know, got to be real about it. Yeah, I decided. I need to write a sales page. So I just went to school on it you know, I just studied all of my favorite sales pages from all the lists that I was subscribed to. People were doing scarcity launches. I made sure that I participated in the launch so that I could screenshot their sales page and study it. I read you know, a few books that friends recommended on it and basically you know, locked myself in my room for an entire week and wrote a sales page and I tested it in optimizely and it was like 2x. So that was the big one. So I think those are kind of the big 3. Jeremy Reeves: Okay, got you. Yeah, and a lot of it really does like it is not -- with most of business, it is really not rocket science you know what I mean. It is not like you did some crazy things that nobody has ever heard off and you know I mean it is really just you know, you gave them a really good offer like with scarcity and all that included and you had good copy on the page and did a lot better you know. It is really not, it is not anything new. It is just you got to -- just do the work you know and get it done you know. So what was wrong with your -- cell phone is going on, I forgot to turn on silent. Actually it does on silent, and it is still going on. Nate Smith: Oh please is that an emergency. Jeremy Reeves: No my phone has been dying on me. I need a new one. I am lazy of buying cell phones. Nate Smith: (inaudible 15:18.6) they are expensive. Jeremy Reeves: Yeah, well, I am too lazy to switch it over you know what I mean which is also another good kind of marketing point. It actually comes back to scarcity you know, that is a lot of times why people respond to scarcity is because it is just, they know they need it. It is like, you know I am going to get it, I am going to get it and then it is on sale or you are getting free bonuses or it is going away or whatever and just that well, you know, you can get it now on its half price or you know, if you do not buy it now, it is not going to be available for 6 months or whatever then it gets people over the hump you know what I mean. So the phone call actually leads into a good kind of you know message. Nate Smith: Yeah, 100%. I think the scarcity and the limited opportunities to join combined with a deliverable that is on demand and sort of self-paced like this is one reason why I am so bullish on courses as deliverables right now as alternatives to say SAS or services. I think it is just a super easy way to get your value at there and let people pay for it and then get value from it on demand like Netflix or something. So (inaudible 16:36.9) if someone is on the fence and they were like yeah, you know, I may not need this for another month, but I might not have another opportunity to join for 6 months. I think that is really important element. Jeremy Reeves: Yeah. So when you were -- when you do all this -- so now you, you know, you revamp your copy. You added scarcity in there, everything you just talked about and then so what did you do for on a traffic side of things because we have been talking about conversions, you know, what were some of the things you did on the traffic side of things to help kind of get that 8x number in there. Nate Smith: Okay, so yeah, my traffic did double in that year, so that is why you know, from writing ads from my consulting I am careful to say like conversion rate optimization is responsible for 4x of the 8x, but so there are few things that worked. Number 1 was just continuing to make content and being pretty strategic about the content that I made. So it was like once -- Jeremy Reeves: (inaudible 17:38.8) into that more, definitely. That is something that very few people talked about. I did a guest post on it, I do not know may be 2 or 3 months ago for I do not even remember who was it for. I read a lot of articles. But you know, it is something very few people talked about it. It is just everybody is just, oh, I know more traffic, I need more traffic, I need more traffic and I was actually just on podcast and we are talking about the difference between quality of traffic and quantity of traffic you know what I mean. So yeah, so dig into that more and let us talk about that a little bit. Nate Smith: Okay, I have a got a lot of thoughts and quality and quantity of traffic. In fact, I just wrote a blog post today and I saw this when I started my own business, but I am also seeing it with clients. So one thing that I discover actually which is sort of helping me get over some of my mindset hurdles as a consultant because you think, oh, this person is a 7 figure company with like 25 employees like what can I tell them, it is like well, that is why they are getting someone from the outside to come in because a lot of these startups will have what I call KPI silos, and actually that is one reason I was super excited to talk to you is because when I have heard you on the podcast, you are really bullish on this kind of holistic approach to the funnels, it is like what is your acquisition cost. What is your lifetime value, I do not want to hear about anything else that is not going toward either of those bottom lines, but what happens is you have people measuring click through rate from an Ad in isolation and then opt in conversion rate from a landing page in isolation. And you will end up attracting bad traffic and the reason why is, if you are not tying everything back to how profitable somebody is, I actually came up with this idea of like 3 customer avatars right. So it is like I am starting to run paid traffic to my landing pages to get people on my list and to sort of experiment with you know customer avatars and pivots for both my consulting and future products right. So I am running paid traffic to my list and I am noticing that there are 3 sort of types. So one I like to call Craigand you know apologies for anybody is Craig out there, maybe it is from Craig’s list, sorry Craig, but Craig works at a holistic (inaudible 20:00.7) and his brother works at Microsoft and he is interested in being an entrepreneur, but he is not really an action taker. So Craig sees my offer on Facebook and it says, my lead magnet which is 3 simple steps that helped me 4x my earnings you know, download the few part, it is like (inaudible 20:23.2) so if I optimize for click throughs I am going to get a bunch of Craigs, but the thing you do not know about Craig is as soon as he is on the landing page, he needs to enter in his email, he is like, ah, I do not know what the privacy and everything and like, how do I know I can trust this guy and am I getting a text and he is off (inaudible 20:41.5). So you could spend $1000 optimizing for getting Craigs to your page and you would have zero to show for it, but maybe you decide you want to optimize for conversions. That is what all the paid traffic people are like, right. Like just optimize for conversions bro. So it is like, cool. So you are optimizing -- you put a pixel on your thank you page after your opt in. So now you got Pete and Pete likes to order body building supplements and he is actually had 1 foot in the day job and he has been trying to start a business for like the last 3 years. The problem is Pete does not like to invest in long term solutions. He has got kind of shiny objects in general. So now, Adwords and Facebook and Bing Ads or whatever you are running to your page is selecting for Pete because yeah, Craig will click, but Petes are the people who are converting. So if you optimize for Pete, sorry, (inaudible 21:38.0), but anyway, if you optimize for Pete you are going to write a very different landing page. You are going to have a landing page with an attractive model. It will say something like 3 report reveals the secrets to 5 million dollar success and Pete is all about that. He is going to opt in all day, but then the problem is you are not going to sell anything to Pete further down the line. So the point is those are the 2 top stages of the funnel and if you take this kind of traditional segmented stage by stage approach to things you might be ignoring Shiva, who is a partner in a 6 figure startup, who realizes that she is losing 4 to 5 figures a month just because of conversion rate attrition in your funnel and maybe 1 out of every 100 Shivas aren’t put off by the ad or the landing pages and good damn thing because when she finally sees your content and your copy she is great. She loves it, but the problem is you need to spend $1500 to get just 1 sale if you are optimizing for the wrong things. So why not start from who actually bought your stuff and find more of those people. So you are viewing click through rate as a function of again like how much does it actually cost me to acquire someone who is eventually going to buy, like I do not care about anyone else. If you are doing opt in you know conversion rate through the same filter. So you start with your funnel conversion rate, right. Like, is a 2% or above great, raise your prices. Is it below 2%, okay, now let us look at your opt in conversion rate, right, like it is a 10% to 15% across your property. Okay, if it is great, then we want to look at your sales conversion rate, but if it is not that you know, we want to do some of the common you know, opt in conversion rate optimizations like optimizing your landing pages to make the offer clear and making the button clear and like putting the -- putting super clear CTAs on your content pages, etc. Once you have those 2 dialed in, then you can go further inward and say okay, now it is time to look at the copywriting, the persuasion, all of that stuff, but that way, you are not going to end up spending a bunch of time and resources optimizing for people occupying spaces on your mailing list who are not eventually going to buy. Jeremy Reeves: Yeah, you know, it is -- like you were saying before how I look at kind of you know, all the KPIs and the actual matrix and stuff like that of the actual buyers you know, I am working with a company now and we are split testing a couple of different leads for VSL that we are doing and so they came back and they were like, okay, you know, here are some of the results, blah, blah, and I was like, okay, well how are you like just kind of confirm how are you getting these results and they said, oh, we are looking at page views like engagement on the video. I am like, okay, that needs to stop right now. Let’s go back, we have to do this on the actual sales you know, so now like, they did not really realized that and I should be the one that was setting it up, really, but -- so now, you know, we are going back and we are going to start retesting all those different things based on sales you know because it is kind of like if you look at emails, a really good kind of way to make this applicable is -- look at your email rates and if you know, so for example, I have another client that we just put in a -- which was the first one, it was a prospect campaign. So prospect campaign, there was not one in place before we put one in for people basically who abandoned shopping cards, it kind of like a 2 step process and people who only went through the first step, we put an end to try to get them to complete second step. Nate Smith: Oh, I cannot wait to hear this because I am working on the same thing. Jeremy Reeves: Yeah, yeah, so basically, what we did was we look and we put tracking code in for each of the emails to track the actual results of each individual email, not like the sequence itself, but each individual email and we found that you know emails number 1 and number 5 were converting like bought like head and shoulders above the other ones. So you know, if you look and you look it at that way, I mean, I do not even know the open and the click through rates because they do not matter that much you know, like how many podcast and things have you talked about it and oh, you know, I got a 40% open rate. I got whatever percent click through rate. How often do you actually hear people say, well, you know, I am getting X percent of sales from this email you know what I mean. It is like -- Nate Smith: I go this client, he is getting clicks for like a penny a click, it is like, great, but what is his conversion rate (inaudible 26:34.6) zero sales. Jeremy Reeves: Yeah. So you know, it is just you know, people when you are doing this and like you were talking about before, you have to look at it -- you have to look at each step of the funnel and kind of analyze that is what it is like you know, when I talked about kind of fixing your funnel. That is one of the first things we look at is okay, you know the funnel is doing whatever right now, either it is not converting or it is a breakeven or it is profitable, either way you still want to optimize it, does not really matter. I mean sometimes if it is converting like horrifically bad, then you just kind of scrap the whole thing and start over, but if it is showing life and you started to optimize it I mean all you really do is look, okay, start at the beginning, click through rate, how is that doing. Does it meet our kind of you know, benchmark our you know, baseline criteria, yes. Okay, next thing, opt in rate. Okay, next thing, sales page you know, and just look through the whole sequence and if you find the weak point in any of those areas it kind of gives you a hint of where to look you know, it is kind of like you know, a lot of marketers where really jus detectives you know. If you find you know, gun residue or whatever happens when you shoot a gun, you know, if you find that or if you find you know, bullet casing or something, well it tells you, it gives you a place to start to you know, do your detective work you know. Nate Smith: Right. And as much experiences that you have, you probably start to get kind of a spidey sense about, does this feel right or not. Jeremy Reeves: Yep, yep. I go a lot off my gut actually, but yeah, and you know, that is you know, one thing that people like it seems like a common them in like what you have done to grow your business so fast. You just look and say, okay, you know, what is happening here, okay, that is doing fine. Let us move to the next thing, okay, well, then you got to your you know, when you are looking at it, you said you got your copy and you said, oh, that is not doing good. So then you -- you know, start it there and you work and tweak that made it better you know. And now you know, -- actually, it takes me to my next point. What is -- what is your kind of next steps with that business. So you already you know, took it 8 times you know, what is the next step. What is the next on the plate you know, what are you going to start looking at next to grow it even further. Nate Smith: Yeah, great question. So that (inaudible 28:54.2) is my primary business and I continue to improve the products I have for sale and I continue to create content and grow the audience, and in Q2, speaking of working with Taylor, he pushed me because we are selling his effectiveness productivity coaching product. So I took the product because I have the copy ready for it. So one of the thing is that you are supposed to chose a single goal for 90 days. So for Q2, my goal was become a 6 figure consultant. So most of my best efforts, my best brain glucose in terms of growth is gone into helping to serve my clients as well as I can and learning as much as I can from them and also to sort of build a content and authority platform in the conversion rate and funnel vertical, but the great thing is I allowed myself one avenue or one activity with the primary business and that was content and traffic. So actually by restricting what I can work on that has made me sort of more creative about it. So it is like, alright, I can only do traffic over at the primary business which by the way is the 80/20 Drummer, he was a professional drummer so I monetized my music skill. So what has worked well in traffic, things like joint ventures on Youtube, right, where someone else has a Youtube channel with some traffic and I feel like they are good fit for my audience, so I invite them on my channel and we will do a collaboration. And even if they do not reciprocate, which a lot of times, they do, it is still a great way to increase the exposure for both of us because a lot of times they will share the video with their audience. So yeah, it has been primarily traffic and incremental product improvement over on the 80/20 Drummer side, but I am learning so much from working with consulting clients that it will be fun to try to apply some of these lessons I am learning like for instance, the Ryan Levesque thing, right, like go back and find the people who have not bought anything from you and survey them and find out if there is any you can serve for them so then you will have another product or the Perry Marshall upsale thing. Like how many people would be willing to pay 4 figures for some sort of in person event is that power curve from 80/20 sales and marketing. So that stuff has been fun to think about. Jeremy Reeves: Yeah, nice, nice. I kind of do that too because there is only, and I can relate because one of side businesses actually, I am actually working on it today, because we are doing a big launch next week. So it is one of my you know, usually -- I only work on it either nights or weekends and it is kind of the same thing. It is like, it is not -- it is not making enough that it is like, it does not even compare to what I make with like in a consulting side of things, but it is like I mean, like 100% passive you know what I mean. I spend like half hour a month on it. If I am not doing marketing stuff like (inaudible 32:10.3) I just let it run and it is like half hour a month. That is kind of how I am like I found and I was just kind of analyzing what I work on with that business versus consulting business and I found that I am a lot more focus and I am even with the consulting like I am very focused. I have weekly like kind of meetings with myself, like I analyzed my habits on a weekly basis and so I am still very focused in what I do in everything, but even with Keno or the side business, I have noticed that like, I mean, when I work on that, I know that I only have like an hour, 1 night, or when the kids are sleeping on Saturday or something like that and it is just like I mean in that hour, I get done so much work, it is insane, you know what I mean. Nate Smith: That is amazing. Yeah, it makes me wonder actually if having a entrepreneurial venture that you started on your own is positively correlated with success and sort of velocities to success as a consultant. I wonder because obviously like we both the learned the lessons about business from doing it ourselves, but I have also found that having the cash flow from the original business has allowed me to be long-term outcome dependent, but yeah, short-term outcome dependent with the consulting. So I am not necessarily nervous on any individual sales call and I am kind of in the psychology of like seeing if something is a good fit rather than hard-selling somebody. Jeremy Reeves: Yeah, I like it. Yeah, that is a good point you know. It comes back to kind of you know, a foundational marketing principles to think strategic long-term rather than just kind of short-term promotions. I actually just took a -- one of my clients, she was kind of short-term, just did promotions every couple of months and -- that was one of the things that I focused on with her was, okay, let us get away from that and let us put this into like more of an evergreen thing and she is up to like $1500 a day now from just kind of making that switch from the you know, like just a promotional business to like an actual you know, like long-term kind of focus and having perpetual traffic and sales and all that kind of stuff. Nate Smith: Yeah, that is awesome. Can I ask you a quick question. I am sorry. Jeremy Reeves: Oh yeah, go ahead. Nate Smith: So, I am curious about something which is earlier in the call, you were talking about how you like to be really outcome focused on behalf of your clients. In terms of -- they hire you for a broad objective to create value in their funnel, and I noticed the same thing especially with a couple of clients lately where it is like, they will hire me to accomplish a goal, right, like improve conversions for this thing, but the particular means that we think are going to be the one to succeed, may not actually be the thing that succeeds. So just for instance, the cart abandonment email sequence. So I had to look at that and then I am like, you know, these emails are not bad. Let me see the checkout page and I am like, well I cannot even find the shipping form on the checkout page. Let us just put this above the fold. So my question for you is, what happens for you with clients when -- I guess how do you allow in your arrangements for projects where the scope might quickly change because you need to pivot quickly, because it turns out something different than what you originally anticipated is the best way to accomplish the goal. I hope that phrase -- is that okay. Jeremy Reeves: Yeah, yeah, yeah. That is a good question. I think this is kind of a good thing for anybody in the service industry to hear you know, what I do is, I always look, when I am talking to somebody on the phone, I am always in my head like okay, what is the best win here. What is the easy win you know, what is the best way to essentially accomplish a goal for the money they are paying me you know, that is kind of like the filer that I have at all times when I am talking to people. So we usually go ahead and do that and it basically either works or does not work you know, there is really no like it kind of half works like you really either just, it works or does not. So you know, in most cases, it will work and revenue goes up and everybody is happy and all that, but in the times that it does not work what I do is because yeah, sometimes when you are working on the project, because you only have you know, you only talk to the client for whatever 30 minutes or whatever on the phone, so you really do not get that deep of an understanding of their business. So if things come up, if the first project works then I will say, okay, here is -- and a lot of times at the beginning we have -- we kind of have mapped out the phase 1 and phase 2 you know what I mean, because a lot of people like to start with something a little bit smaller to get the win, to get like that, just that confidence you know what I mean, and then it is like, okay, let us do this and then the second thing after that is we are going to do this. So if the first thing does not turned out as plan, what I typically do is go back and look for something that is going to get that like easy win you know, that quick win, that it is like maybe it was like a smaller piece of you know, like a smaller project that was not really -- it did not really like it was, it was -- something that would definitely win, but it was not really, it would have made sense to go in the original scope of the project. If that make sense, I am not really sure for being clear. Nate Smith: No, no, I get it. Jeremy Reeves: Yeah, yeah, and then go back and then say, like, okay, you know, you paid me X dollars that did not really work unfortunately, so let us go back, let us at least get you a win you know, because I hate, it drives me nuts to even just thinking about the fact that somebody pays me money and they do not make a return on that you know what I mean. So I always look at -- that is kind of how I go about it is looking at you know, looking at what has the best possibility of getting them their money back and obviously you know, a big return on their money. Obviously, you know, the goal is to maximize their return And then you know, if it just does not work which you know, all these and marketing happens once in a while, then you go back and say, okay, well, what is another area that we are just going to add it, it is going to be a definite win. Usually, it is not something that is going to take like a month to do it, something smaller. Could even be, I mean, I have even done things simple as, okay, let us do a promotion you know, to at least get your -- like I will write up the emails for you. Make the sales page whatever which those are usually pretty quick and easy sales page and run that and that way at least you know, the thing that we originally thought was going to work did not work, but at least this way, you are still getting return you know what I mean. So that is kind of how I -- that is kind of how I approached it you know and I think it comes back to just doing business to help other people you know. I think that is applicable whether you have a product, whether you have a service, a SAS, I mean whatever it is. You should always be in it. People should be paying you money and you should get them a return on that money and you know, we are in business, so it is a financial return but it could be health, it could be you know, whatever it is. They should be getting, they should be getting kind of a specific outcome from you know working with you, you know. So that is kind of my thought process I guess on all that. Nate Smith: Yeah, that is great. Jeremy Reeves: Yeah. So yes, let us go -- we will wrap it up. Let me ask you this. If there is, if there is one thing, I try to think of the way to -- I try to think of a way to word it that it make sense you know, looking back over your past you know year wow it has been a year and a half, it still kills me. I am still not used to be in the middle of the year already. Seriously, this year is flying by. So looking back over the last you know, a year and a half, you know, things were not working out until then, all of the sudden you know, it just turned on, the things started working and then you went -- for the success from the product and now you know, you are starting to get into the consultancy side of things and things are starting to you know move along. Is there any like one thing that you can look back and say if I did not do that, none of this would have happen like that one -- was there any like kind of one pivot point you know what I mean that kind of made everything shift. Nate Smith: Yeah, 100%, that is a great question. Yeah and actually, so let me first answer that and then I will very quickly review in your audience with what I do now to try (inaudible 41:05.5). So yeah, in November of 2014, I was in that and I have been spinning my wheels in this niche, the music niche, and I had products for sale, but they were low price, they were not converting to pretty well and I kept seeing other things that I might want to jump into like, oh you know, maybe I should just help people make videos on Youtube or I forgot, oh yeah, maybe I should just blog, maybe I should just be a travel blogger or something like that and so I really had no faith that it was going to work out and it was almost accidental that just out of frustration that I decided to send that email to my list about okay you know, this clearly is not working, so what can I do for you, and that was the spark about oh, maybe I can actually build this for them. So yeah, and then, when that was -- like even after (inaudible 42:12.3) even after I had that validation, I still needed a push across the finish line actually really shipped the product and so I had mentor who was pretty stern with me about what are you doing, why are you dragging your feet. You need to ship and so he challenged me to launch and like the next 2 weeks, he is like I am going to call you 2 weeks from now and if you have not launch, we are going to have words. So that was the other big one and I see now why he wanted to do that because he needed to drag me across the finish line to give me that feeling that dopamine of something succeeding so that I would know what that felt like and be able to chase it and try to recreate it in the future. So now the question I asked myself and speaking of doing the daily and weekly (inaudible 43:01.6) journaling, you mentioned you were doing that too, but one thing I like to ask myself is, what am I assuming is impossible just because it has not succeeded yet. Jeremy Reeves: I like that. I might write that down actually. Yeah, I like that. It is a good way to -- I am usually pretty good with like you know, mindset thing and not really putting limits on myself on that, but I like that. I think that would help a lot of people. Nate Smith: Yeah, and you have also got a lot more experience so I hope that by the time I have as much as experience as you have, I am similarly less in my own way. I look forward to that. Jeremy Reeves: You know what, I have realized over the course of career that and even now, I am starting to put a lot of focus not just on you know, because I would say up until I do not know maybe a year ago or so, it was like basically everything that I listened to was skill based you know, improving myself as a copywriter, as a marketer, as strategist, that kind of thing, and I have realized that if you do not have, like if you do not improve yourself, you know, your mindset, your beliefs that kind of thing. It is kind of like that is -- I think at most people is the weak link you know what I mean, because you can be the best whatever copywriter in the world, but if you do not -- if you do not have like the internal mindset to know that and to have the confidence and to have the beliefs that you like are worth what you charge, you are still not going to do that you know versus there are a lot of people I mean are charging way more than they should not be charging and it is because they have like kind of the mindset thing on, but not the skill thing you know. So I think it is really important for people to have like do that personal development stuff and it really just integrate those beliefs of that you know, of that awesomeness if you will you know, that they are capable of accomplishing so much more than they think you know, because it makes you think differently. I have had several breakthroughs of my career when it was just -- things just opened up and it was like, oh my God I can do this, you know and then you go and do it and if you never had that breakthrough like if you did not allow your mind to open like that, you would never even think that idea, that idea like literally would not enter your mind you know what I mean. So I have been spending a lot of time in personal development lately you know. Even just, I mean health wise, mentally wise, you know emotional like all that spiritually all that kind of stuff. I think it is a really big you know area of improvement that most people can make. Nate Smith: Yeah, that is super deep, and I agree like, I think one thing I have really pick up on working with Taylor is that, it all comes back to that. It is sort of the single most important meta skill, like you can have everything else lined up, but if the mindset stuff is not in place, you can end up spinning your wheels, as you said, you can end up charging too much for too little value or you can end up charging too little for too much value and get bitter and burned out, so super important. Jeremy Reeves: Yeah and what was your quote is, I am going to write it down. I really like that. I am going to have -- I may have to use that. Nate Smith: I am pretty sure I stole it from somebody else too, but what am I assuming is impossible just because it has not succeeded yet. Jeremy Reeves: I like that. I am going to write that down. Nate Smith: I have got 1 more, do you want that too? Jeremy Reeves: Yeah, might as well. Nate Smith: Okay, what am I assuming is just going to happen without my taking action to make it happen. Jeremy Reeves: Nice. Nate Smith: And that is important for me with the clients in the pipeline and I am like, yeah, that was a great (inaudible 46:57.2) so then, subconsciously, I start to assume that the money is clear to my account (inaudible 47:02.5) but nope (inaudible 47:03.9). Jeremy Reeves: Yeah, it is -- I have definitely learned on that one. It is not cleared until not only do you have the check but the check is actually cleared at the bank. It is fun -- I have actually gone into the point where I had one client and the check went through, it was just a small mistake. There was an awesome client, but they actually sent a check, so not only do they say they are going to send the check, but then they sent the check, but they forgot to sign it so I could not cash in. so I had it like, you know, so it was just funny though because that is one thing with a lot of service providers is they do that and it is like, oh yeah, you know, I got off the call. I think I am going to charge him you know, whatever $10k, so in your head, you are like, oh, where is that $10k on, but you have to have that and then you have to send the proposal and then they have to agree to the proposal and then they have to actually send the check and then the check has to actually clear. So yeah, it is funny though. Yeah, that was the only time that it ever happened, but yeah, it was just a kind of funny mistake. I was actually -- I actually busted their balls for doing that, but yeah, so I mean, that was really helpful. I thought it was you know, (inaudible 48:17.6) I thought it was going to be a cool kind of story you know, that you went through because you know, you are in the beginning stages of all this you know what I mean and I you have done really, really well especially for being kind of the beginning stages and you kind of stumbled across a few things that it takes people longer I think to come across so I thought it was going to be you know, a pretty cool kind of story, inspirational I think for a lot of people listening. Nate Smith: Man, that is super flattering to hear and it definitely means a lot to hear that you think like I am on the right track and that I stumbled across on things like definitely right that one down and remember to feel grateful for whatever things I may or may not have stumbled across. Jeremy Reeves: Yeah, definitely, but hey, you know, before we hop off, let everyone that you know, you know if anybody wants to work with you or you know, get in the blog list and your stuff, you know, whatever you want them to, wherever you want them to go, tell everybody where they can find you. Nate Smith: So let us do dedicated landing page, let us go to 80/20marketing guide.com/jeremy and if people come and give me their name and email, I will give them my 3 step guide to eliminating the elites in your funnel and the 3 most powerful steps that helped me 4x my profit and in 30 minutes you can kind of do the wants over on your funnel and see where you might be losing money. Jeremy Reeves: Nice, I like it. Hey man, it was great having you on and I wish you very good luck in both the businesses you know, the information business and then also the you know, consultancy side of things and yeah, let us keep in touch. Nate Smith: Thanks so much, great to chat with you. Jeremy Reeves: You too.

Kiri Masters is the founder of Bobsled Marketing, and a self-identified Amazon Junkie! She started her first bootstrapped product business, I Like That Lamp, in 2013. Launching the products on Amazon had such a transformative effect on the business that she left her job as a commercial banker in New York in early 2015. Kiri founded Bobsled Marketing after recognizing that many product businesses would benefit greatly from being Amazon, but have neither the time or experience to properly launch their products there. She developed a comprehensive process to launch and optimize product listings on Amazon to drive maximum revenue through the channel. This same process has now been replicated by the Bobsled Marketing team for over 150 products across most product categories on Amazon. Originally from Australia, Kiri lives in Brooklyn, NY with her husband. In This Episode: The benefits of Amazon over Ebay Why business should move to sell on Amazon What is Amazon FBA and how can it benefit established companies? What companies need to understand about the Amazon platform. Optimizing your product and listing for higher views. Breaking down Amazon's search algorithm.  Why giveaway's aren't worth it. What every new brand needs to know.   Kiri's Favorite Quote: “Whatever the mind can conceive and believe, it can achieve.” –Napoleon Hill   Kiri's Favorite Books: The Four Hour Work Week - Tim Ferriss Links From Today's Show:www.jeremyryanslate.com/strategy www.bobseldmarketing.com Today's Sponsor: www.iboommedia.com

Kiri Masters is the founder of Bobsled Marketing, and a self-identified Amazon Junkie! She started her first bootstrapped product business, I Like That Lamp, in 2013. Launching the products on Amazon had such a transformative effect on the business that she left her job as a commercial banker in New York in early 2015. Kiri founded Bobsled Marketing after recognizing that many product businesses would benefit greatly from being Amazon, but have neither the time or experience to properly launch their products there. She developed a comprehensive process to launch and optimize product listings on Amazon to drive maximum revenue through the channel. This same process has now been replicated by the Bobsled Marketing team for over 150 products across most product categories on Amazon. Originally from Australia, Kiri lives in Brooklyn, NY with her husband. In This Episode: The benefits of Amazon over Ebay Why business should move to sell on Amazon What is Amazon FBA and how can it benefit established companies? What companies need to understand about the Amazon platform. Optimizing your product and listing for higher views. Breaking down Amazon's search algorithm.  Why giveaway's aren't worth it. What every new brand needs to know.   Kiri's Favorite Quote: “Whatever the mind can conceive and believe, it can achieve.” –Napoleon Hill   Kiri's Favorite Books: The Four Hour Work Week - Tim Ferriss Links From Today's Show:www.jeremyryanslate.com/strategy www.bobseldmarketing.com Today's Sponsor: www.iboommedia.com

Kiri Masters is the founder of Bobsled Marketing, and a self-identified Amazon Junkie! She started her first bootstrapped product business, I Like That Lamp, in 2013. Launching the products on Amazon had such a transformative effect on the business that she left her job as a commercial banker in New York in early 2015. Kiri founded Bobsled Marketing after recognizing that many product businesses would benefit greatly from being Amazon, but have neither the time or experience to properly launch their products there. She developed a comprehensive process to launch and optimize product listings on Amazon to drive maximum revenue through the channel. This same process has now been replicated by the Bobsled Marketing team for over 150 products across most product categories on Amazon. Originally from Australia, Kiri lives in Brooklyn, NY with her husband. In This Episode: The benefits of Amazon over Ebay Why business should move to sell on Amazon What is Amazon FBA and how can it benefit established companies? What companies need to understand about the Amazon platform. Optimizing your product and listing for higher views. Breaking down Amazon’s search algorithm.  Why giveaway’s aren’t worth it. What every new brand needs to know.   Kiri’s Favorite Quote: “Whatever the mind can conceive and believe, it can achieve.” –Napoleon Hill   Kiri’s Favorite Books: The Four Hour Work Week - Tim Ferriss Links From Today’s Show:www.jeremyryanslate.com/strategy www.bobseldmarketing.com Today’s Sponsor: www.iboommedia.com

http://www.tropicalmba.com/amazongold/ Throughout the history of the internet, there have been many different entrepreneurial opportunities. People who got in on these opportunities early have historically found an incredible amount of success. What we've seen in 2016 is that the people who have gotten into the Amazon ecosystem early on are starting to see the fruits of that decision. This week, Dan and Ian have put together a unique round table discussion with a few of those people; Greg Mercer of Jungle Scout, Brad DeGraw of Amazon Sherpa and Kiri Masters of Bobsled Marketing. They will be sharing their tips, tricks and tools on how to make the Amazon platform work for you.