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In this episode we welcome Charlene Li, Founder & Senior Fellow at Altimeter, a Prophet Company. For the past two decades, Charlene has been helping people see the future and thrive with disruption. She couples the ability to look beyond the horizon with pragmatic advice on what actions work today, helping executives and boards recognize that companies must be disruptive to compete, not just innovate. Charlene's an expert on digital transformation, leadership, customer experience, and the future of work. Her perspectives from advising over 100 global companies such as Aetna, Bose, GE, Philips, and Southwest Airlines provide insights to support a winning strategy for disruptive growth, and a plan to identify and seize an opportunity no one else has the audacity or confidence to reach for. Charlene is currently a Senior Fellow at Altimeter and her current research there focuses on digital transformation and transformational leadership. She has authored six books, including the New York Times bestseller, Open Leadership, and the critically acclaimed book, Groundswell. Her book The Engaged Leader is a call to business leaders to adapt to the digital landscape and revolutionize their relationships by connecting directly with their followers. Her latest book, The Disruption Mindset, lays out a blueprint for disruption. Charlene's next book focuses on new leadership capabilities need to drive transformation change in today's fast-moving environment.She is frequently quoted in The Wall Street Journal, The New York Times, USAToday, Reuters, The Associated Press and has shared her insights on 60 Minutes, The McNeil NewsHour, ABC News, CNN and CNBC. Charlene has inspired a wide audience as the keynote at conferences such as the World Business Forum, World Economic Forum, and South by Southwest.Together we cover: The disruption mindset and how it relates to growthTactical ways organizations can invest in the future and push down uncertaintyAligning your entire organization around empathy mapsWhy it's important to gather all your customer-focused people and elevate them so you can hear the voice of customersUnderstanding audiences and why social listening is a gold mineActionable approaches and sequences to digest information coming from your communityFacebook's innovation cycles explainedHow listening & empathy helped turn Comcast around and ended up elevating their marketing & brandingCharlene's thoughts on what platforms to look into and how to filter through the multitude of optionsSearching for the needle in the haystack vs. trying to answer one question at a time Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This week we welcome Charlene Li on the Anatomy of a Strategy podcast. Charlene is in the business of helping brands predict the future. The founder of Altimeter (now under the Prophet Company umbrella) - a company that helps companies to leverage disruptive tech by providing research and advice. She’s the author of 6 books, most recently “The Disruption Mindset: Why Some Businesses Transform While Others Fail”. Charlene is also a very popular speaker and joins many of the Anatomy alumni in being a TED speaker, as well as speaking at SXSW, and the World Business Forum. She’s also been recognized on countless lists (including Fast Company, and AdAge) as a top business influencer. Here’s what Charlene talked about: [0:26] - Who is Charlene Li. [5:00] - What is “A Big Gulp Moment“? [6:00] - Why burning the boats is really important in the disruption process? [10:37] - Identifying future customers versus existing ones. Where do companies find future customers when their existing customers are happy? [12:10] - What companies can do to find their future customers. [13:20] - How does a business know when it’s going to be disrupted? [15:00] - What qualities does a business leader need to have in order to be disruptive? [18:37] - How do companies create or start to create a movement? [21:17] - What makes for a great manifesto. [31:50] - Take the disruptors Assessment test. [32:30] - The four archetypes of disruptive leaders [37:45] - How can leaders recognize a flux versus a stuck culture in their business? [43:30] - Quantum Networks: an online community for disruptors. [45:30] - Closing thoughts and insights from our conversation with Charlene. A big thanks to Charlene for joining us. Be sure to visit charleneli.com or follow her on Twitter and LinkedIn!
The future of customer experience and how digital transformation is as much a human problem as it is a technology problem - Interview with Brian Solis, Principal Analyst and Futurist at Altimeter, a Prophet Company. Prophet is a consultancy that helps clients find better ways to grow by creating relevant brands and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force. Brian joins me today to talk about the state of customer experience, digital maturity, digital transformation, digital Darwinism and the future of customer experience.
Minter Dialogue Episode #350Charlene Li, is the founder & Senior Fellow of Altimeter, a Prophet Company, giving business leaders the insights to thrive in the face of change. Charlene is a celebrated keynote speaker and has written or co-authored six books, the last of which is The Disruption Mindset. In this interview with Charlene, we discuss how disruption itself has changed, when or if you can get too big to be disrupted, the role of bravery and how to go about changing culture.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
Brian Solis interlinks procrastination, distraction, and device-related addiction to show how they rob us of productivity and happiness. You'll Learn: The biochemical forces that rewire your brain when exposed to social media The key thing you must do to reclaim your attention Why devices are often thieves of our own happiness About Brian: Brian Solis is Principal Analyst and futurist at Altimeter, a Prophet Company, a keynote speaker and best-selling author. Brian studies disruptive technology and its impact on business and society. In his reports, articles and books, he humanizes technology and its impact on business and society to help executives gain new perspectives and insights. Brian’s research explores digital transformation, customer experience and culture 2.0 and "the future of" industries, trends and behavior. View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep420
Minter Dialogue Episode #319Brian Solis is an eight-time author, futurist, celebrated keynote speaker and Principal Analyst at Altimeter, a Prophet Company. In this conversation with Brian, we discuss his latest book, Lifescale, which was officially launched at SXSW 2019 in Austin. Lifescale is Brian's recent journey through burnout and how he clawed his way back to finding purpose and his North Star. We discuss his process, the challenges of finding purpose in this hyper-connected crazy world, as Aslan calls it. Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
Minter Dialogue Episode #254 Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, A Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of Prophet, The Brand Relevance Index, discussing the importance of content, purpose and the different cultural aspects by country. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
This week's podcast guest is Charlene Li, Principal Analyst at Altimeter, a Prophet Company. Back on episode 94, we discussed key takeaways from her book The Engaged Leader. Charlene has authored five books and is a popular keynote speaker. As an expert in social media and digital technologies, Charlene gives a lot of attention and thought to the disruption of technology on business and how companies need to evolve. On this episode, we dig into one of Altimeter’s most recent research reports conducted by Charlene, The Transformation of Selling: How Digital Enables Seamless Selling. You'll learn a lot about what's in the report on this podcast, but I strongly encourage you to download it. It's free, and there's just no way we could cover everything in this episode. Two years ago Charlene realized how significantly social selling is changing. This morphed her focus of the report to include more than just social selling. It now covers the entire sales process. Tune into this episode to hear current research from this report. View the show notes page: http://www.socialbusinessengine.com/podcasts/the-transformation-of-selling-through-digital-enablement
What will brands and businesses need to do in the future to be successful? Shep Hyken speaks with Brian Solis, who asserts that all thinking needs to start with the customer experience design. Design what your customers are supposed to feel at all parts of their customer journey. Think beyond the products and services that you sell. Think about the entire customer experience. The customer experience is defined as the sum of all engagements the customer has with your company throughout their lifecycle. Go through your customer’s journey and map the entire process so that you can improve their overall journey. In fact, you will find there may be more than a single journey you will need to map. This is exactly what Airbnb did when they needed to reinvent themselves four years into their existence, and just as Walt Disney did decades earlier when planning the movie Snow White. Disney had success with shorter cartoons, but he wanted to create a feature-length film with enough depth that told a complete, detailed story. So Disney used storyboarding to plan the entire journey. Similarly, Airbnb created a storyboard; a list of the emotional moments that comprise an Airbnb stay. If any one part of your customer journey fails, you can never have a 100% great experience. So we must focus on the sum of the customer engagement, and the parts of the engagement that equal that sum. This philosophy breaks down the silos of disparate business units throughout the organization and forces a single-minded focus on the customer, from beginning to end. Apple, Disney and Tesla are prime examples of companies that create a holistic customer experience design. For a fresh perspective, take a look at other popular products and services from industries outside of your own. What insights can you gain from that customer experience that you want to design into yours? For example, in writing (and then rewriting) his book, Brian looked at apps and other technology to redesign his book, rather than looking at and comparing his book to other books. Brian challenged the convention of what a book should be. He did research into how our brains process long-form content, given the short attention spans of today. After all of his research, Brian determined how the reader could have a very different kind of book experience. Besides creating a book that is rich with content, he also built in experiences with joys and pleasures, resulting in a book that you not only want to read, but also experience. As a result, Shep Hyken places X: The Experience when Business Meets Design on his list of the all-time top 10 business books. Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation. His book X: The Experience When Business Meets Design explores the importance of experiences and how to design them for customers and employees. As Principal Analyst at Altimeter, a Prophet Company, he humanizes technology. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ed Terpening, Industry Analyst at Altimeter Group, a Prophet Company, is back for his second appearance on the Social Business Engine podcast. We discussed governance last time he was on the show. In this episode, Ed reviews findings from their newest report: 2016 State of Social Business: Social’s Shift from Innovator to Integrator. View the show notes: http://www.socialbusinessengine.com/podcasts/the-2016-state-of-social-business-shift-from-innovator-to-integrator
Brian Solis is Principal Analyst at Altimeter Group, a Prophet Company, and an award-winning author, keynote speaker and digital anthropologist. Brian's focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast. Through Brian's research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many digital leaders follow unconsciously - the "OPPOSITE" approach. This unusually long acronym represents a compilation of eight best practices guiding today’s successful organizations through their digital transformation. Listen to this episode to gain valuable insight into Brian's findings about the digital customer experience, as well as a look into Brian's latest book X: The Experience When Business Meets Design. View the show notes: http://www.socialbusinessengine.com/podcasts/digital-transformation-takes-opposite-approach
A well-known thought leader and futurist, today’s guest barely needs an introduction! Brian Solis discusses his new book and what it means to be entering an experience-driven business world. The future is all about experience 3.5 years in the making, Brian describes the arduous process of writing his groundbreaking new book, X: The Experience When Business Meets Design. Brand interactions exist within mobile apps, cloud-based services, social media, content marketing, and traditional communication in today's world. Experience is so much more than the buzzword it's become, and how to incorporate the right experiences into your customer's journey is what Brian has studied. The word “experience, as Brian explains it, has attached itself to many problem-solving ideas, but the solutions are often isolated fixes that fail to tie the overall journey together. Brian shares some of the reasons why companies fail to accomplish this. Do you share Brian’s sense of urgency to unify all of those isolated touchpoints? Therein lies the recipe for breakthrough innovation. It’s time to bring about the radical changes your customers need now more than ever. With the right perspective and a few tweaks in the way you communicate and gather insight, you have the power to be the change agent that brings experience and design together to usher your company into the experience-driven future that’s already upon us. Be a true disruptor. Find those elusive moments of truth where experience meets design. You can start by listening to this episode. About our guest: Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers, and best-selling authors in innovation and digital transformation. His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere. As Principal analyst at Altimeter Group, a Prophet Company, a digital anthropologist, and futurist, he also studies disruptive technology and its impact on business and society. More so, through his reports, articles and books, he humanizes technology's effect to help people see people differently and understand what to do about it. Specifically Brian studies digital transformation, customer experience and culture 2.0 and "the future of" industries, trends and behavior. Connect with Brian Twitter Facebook LinkedIn Brian’s website Altimeter Group Related Content Check out Brian’s new Book, X: The Experience Where Business Meets Design Customers That Stick® post, Don’t Let Conformity Stifle Ideas 360Connext® post, Stop Looking at Channels for the Best Omnichannel Experience Episode 072: Matt Phillips, Innovation Expert Sponsor Message: Develop your customer experience mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission to Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com. Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices