Podcast appearances and mentions of Roy Spence

In this episode, we have the honor of welcoming Roy Spence, Cofounder and Chairman of GSD&M. Roy has played a pivotal role in shaping the identities of some of the world's most iconic brands. His work in helping organizations articulate their purpose, values, and impact has set a new standard for meaningful engagement and connection.Roy's most passionate endeavor is the Make It Movement of which he is the founder and CEO. His endeavor is to make 2023 the Year of Purpose where together we as Americans stand together on the “One Thing” we all agree on: every parent wants their kids to be successful.Roy's Top 5 CliftonStrengths are: Strategic, Arranger, Maximizer, Relator and Responsibility.For more interviews visit leadingwithstrengths.com Transcripts available upon request.

Roy Spence is the co-founder and chairman of GSD&M, an Austin-based advertising agency. With his significant background in the advertising industry, Roy and his team have played a pivotal role in shaping Austin's reputation as a city of ideas and innovation. Roy is also the founder of Make It Movement, a non-profit organization that helps young people discover their own purpose. In this episode, we will delve into Roy's journey as a business leader and advertising pioneer, exploring the early days of GSD&M, how he navigated the challenges of preserving the core values and purpose of Austin, the role of large events in shaping Austin's narrative, and his vision for the future of Austin. The episode will also shed light on Roy's thoughts on the intersection of purpose, values, and business.Original episode aired January 17, 2023Episode HighlightsThe fundamental challenge that Austin faces with our hypergrowth is navigating the tension between persevering the core and stimulating progressThe original GSD&M Plan - Stay together; Stay in Austin; Make a difference; & Get RichAustin will continue punching above our weight if we evolve from not just a city of innovation, but to city of new ideas.The Make It Movement is about letting young people discover what they could become great at and let them start learning to become great. Whether it's a lawyer or whether it's a welder.What's next Austin - "We got to rediscover what made us. I think Austin should do a citywide purpose project"Roy Spence GSD&M: Website, LinkedIn, X/TwitterMake It Movement:  Website, LinkedIn, X/Twitter, YouTube Austin Next Links: Website, X/Twitter, YouTube, LinkedIn

Roy and Noel Spence are twin brothers born in 1944 who've dedicated their lives to making films. In today's episode we talk about: Their first trip to the cinema in 1952 Roy's theory that cave-men were film-makers Experience of using old-school tech to make movies Hilarious moments of when things went wrong on shoot The dangers of an “instant-society” How to do special effects with “no budget” Their experience running private cinemas like Tudor and Excelsior History of some of the 65 cinema's in Belfast And advice they would give to aspiring film-makers Check it out. // https://bestofbelfast.org/stories/roy-noel-spence //

Roy Spence is the co-founder and chairman of GSD&M, an Austin-based advertising agency. With his significant background in the advertising industry, Roy and his team have played a pivotal role in shaping Austin's reputation as a city of ideas and innovation. Roy is also the founder of Make It Movement, a non-profit organization that helps young people discover their own purpose. In this episode, we will delve into Roy's journey as a business leader and advertising pioneer, exploring the early days of GSD&M, how he navigated the challenges of preserving the core values and purpose of Austin, the role of large events in shaping Austin's narrative, and his vision for the future of Austin. The episode will also shed light on Roy's thoughts on the intersection of purpose, values, and business.Episode HighlightsThe fundamental challenge that Austin faces with our hypergrowth is navigating the tension between persevering the core and stimulating progressThe original GSD&M Plan - "Well, we wanna stay together. We wanna stay in Austin. We wanna make a difference and get rich. And we've lived up to our business plan""We will continue the journey of punching above our weight...if we will continue to be not just a city of innovation...but a city of new ideas"The Make It Movement is about letting young people discover what they could become great at and let them start learning to become great. Whether it's a lawyer or whether it's a welder.What's next Austin - "We gotta rediscover what made us. I think Austin should do a citywide purpose project"Episode Links Roy Spence GSD&M Make It Movement  Austin Next Links: Website, X/Twitter, YouTube, LinkedIn

Episode #28 features Boom ATX's Lee and Glenn chatting with GSD&M advertising agency co-founder Roy Spence.  Not only has Roy helped create memorable ad campaigns for world class companies such as Chili's, SouthWest Airlines, Wal-Mart and the State of Texas' “Don't Mess with Texas” but he is now focusing on using marketing for good thru his Make It Movement to help show young students there is an alternative to a 4 year university degree. As Roy explains it, he is Pro-University but there are tons of high skill, high income careers available to students soon after graduation with much less investment and training required and he is on a mission to help them make lots of money and discover their purpose. Listen for great stories of one of the great Austin success stories from the man that tells stories better than anyone – Roy Spence; the man, the myth, the legend!

It's August, which for this podcast means authors! There's a great lineup of interviews coming for the month, but we're kicking it off with a list of 5 recommendations and a few runners-up that will get you out on the beach. (2:43) Runners-up: Destiny of the Republic by Candice Millard, The Inevitable by Kevin Kelly, and Let's Talk About Death (Over Dinner) by Michael Hebb.  (7:51) It's Not What You Sell, It's What You Stand For by Roy Spence. Are you looking to find the purpose of your organization? There's no better place to start. (14:26) Selling The Invisible by Harry Beckwith. We are a service economy, and this precient work will guide you in the ways of modern marketing. (21:30) Sum: Forty Tales from the Afterlives by David Eagleman. A book of poetic prose that conjectures visions of the afterlife that make you think better of this life. (27:30) Three Men in a Boat (To Say Nothing of the Dog) by Jerome K. Jerome. Heading back to the 19th Century, and off on a comic adventure, this book is escapist in all the best ways. (37:14) The Why of Work by David & Wendy Ulrich. Finding purpose and passion in the workplace will lead to a culture of abundance. Wins all around!  Host: David Gardner Producer: Rick Engdahl

Roy shares stories of the early days of GSD&M, meeting Sam Walton to land the Walmart account, and the beginnings of the relationship with Herb Kelleher of Southwest Airlines. See omnystudio.com/listener for privacy information.

America has always been at its best when we pull together in common cause. But rampant misinformation campaigns, media silos, and polarization have undermined faith in our institutions and trust in each other, which has made working together more challenging. Changing the behavior and attitudes that have led to this polarization will start with changing our perception of each other—seeing one another as people again and finding a common purpose.  Roy Spence has spent his life helping respected leaders and organizations discover their purpose, and rallying people around it. Roy and his partners at renown ad agency GSD&M in Austin—the same core group he started the firm with after college—have been behind some of the most successful advertising campaigns in U.S. history, from the iconic “Don’t Mess with Texas” slogan, which began as an anti-litter effort, to long-running campaigns that helped define brands like Southwest Airlines, Walmart, and AT&T. Roy has also created public service campaigns featuring former Presidents and some of the biggest stars in music, film, and television to bring people together in times of crisis, including after Hurricane Katrina and 9/11.  An Advertising Hall of Fame inductee and author of the Wall Street Journal bestseller, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose, Roy joins President Clinton to share stories from their 50-year friendship, and talk about how marketing can move people to do good by appealing to their higher aspirations, and how finding purpose can help move America forward. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Amid the global pandemic and Black Lives Matter movement, it's evident that marketing can be used as a force for good. In this episode of More to thePoint, Katie Harvey sits down with GSD&M co-founder and chairman Roy Spence to discuss these topics and more.  To learn more about GSD&M, click HERE. If you have any questions about this episode, or want to learn more about KGBTexas, please visit our website, or email us HERE.

Back by popular demand, Roy Spence is returning to Potato Expo! Roy is the co-founder & chairman of GSD&M, and co-founder & CEO of The Purpose Institute, which helps organizations discover, articulate, and bring to life their deeper purpose in the world. He calls into the podcast to give us a preview of his session kicking off the first-ever virtual Potato Expo 2021, Jan. 5-7. Learn more at potato-expo.com. PLUS, NPC CEO Kam Quarles provides insight into the new $900 billion COVID-19 relief package just announced by Congress, which includes a new round of aid to a wide array of agriculture sectors while also ensuring the deductibility of expenses used to get forgiveness of Paycheck Protection Program loans.

Medical research and education have been a cornerstone of Queen's University since its foundation.Over the past 175 years, outstanding individuals have made their mark - Sir William Whitla, physician and philanthropist, helping our university build for the future - Professor Frank Pantridge, the father of emergency medicine – Professor Mollie McGeown, pioneer in kidney dialysis – Professor Paddy Johnston, reshaping cancer care throughout Northern Ireland. This podcast reflects on the contributions, Queen's has made to healthcare. Presented by Roy Spence is Professor of Surgery at Queen's and a Consultant Surgeon at Belfast City Hospital

Listen to the Jeff Ward show on weekdays, LIVE from 9a- noon Central, or the replay from 3-6p, at jeffwardshow.com. Follow @jeffwardshow on Twitter and “The Jeff Ward Show” on Facebook. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Why Does Purpose Matter?  Join us to learn ‘why’ as Roy Spence shares insights and stories from the Promiseland Project and the Make It Movement!  Roy has shared his passion for a ‘Purpose in Life’ with our team here at Northeast Delta Dental as well as other Delta Dental teams across the country – Roy will discuss what he has learned about our corporate culture here and around the country.  Tune in to enjoy the broadcast!

Roy Spence, Co-founder & Chairman of GSD&M, Co-founder & CEO of The Purpose Institute and now also founder of The Promiseland Project shares his incredible and well-earned perspective on what it means to be a Chief Purpose Officer and foster Love Cultures to empower greatness in your employees and your nation. He’s taking on America as his client, pro-bono!

Don’t Mess With Texas! You’ve seen the bumper sticker on countless pickup trucks, but did you know it began as an anti-littering campaign? Meet Roy Spence, an extraordinary marketing genius and the leading advocate for purpose-driven business. You’ll laugh, you’ll cry, you’ll learn why businesses that have a purpose beyond making money will make more money. And you’ll probably want to buy his hot sauce. Don’t do mild!

Roy Spence is a member of the Advertising Hall of Fame and a founding partner of GSD&M. Roy dropped into The Forward studio to talk about getting the Southwest Airlines business which lead to a relationship with Sam Walton and Walmart. Spence also talked about the future of advertising and the ability to change.  They finished up their discussion talking about Roy’s desire to continue to walk across the country and The Promised Land Project. 

When Roy Spence was introduced as a “local legend” at the recent WP Engine Summit in Austin, nobody laughed. His … The post Building a culture of “US”: Q&A with GSD&M founder Roy Spence appeared first on Velocitize.

This week we’re switching things up and launching our first Tools You Can Use episode. We’ve been trying to think of an efficient way to respond to the questions that have been coming in from listeners - and thought we would try this on for size.   The most common question we’ve been asked is “how do you even get started?  I’m committed to a cause but not sure where to begin.” There are so many ways to begin, but here are three quick steps that come to mind: Step 1: I’d read  “It’s not what you sell, it’s what you stand for” by Roy Spence.   Roy does a great job of speaking to “how to fall in love with the problem” and letting that drive the arenas in which you innovate.  If you’re an organization that’s been around for awhile, it will help you return to that original problem and help inspire the next innovation.  If you’re a new organization, it will help you get off on the right foot. Step 2:  Read “Jobs to be done: A Roadmap for Customer-Centered Innovation” by Stephen Wunker, Jessica Wattman and David Farber. This is a great tool and roadmap for understanding the jobs your customers need help with.  It’s outcome based innovation at its best and a staple on my bookshelf.  If you want to start with the originator of this methodology, Read  “Jobs to be Done: Theory to Practice” by Anthony Ulwick.  If you want to read the person who popularized the movement, read “Competing Against Luck” by Clay Christiensen.  Christiansen’s Milkshake story remains one of my favorite.  Who would have thought that 40% of all Milkshakes are purchased in the early morning?  Why people purchase them is what’s totally fascinating. Step 3: Catch “The Lean Startup” by Eric Ries.  Eric started the Minimally Viable Product movement and his book does a great job of how to test your ideas in the real world before leaving your day job.  It’s straight-forward, practical, and... a little in your face.  Super practical, however, and the final step to engage in after you’ve identified your problem and the jobs your customers want to be done. Next question:  “If I wanted a sense of what a start-up might look like…and the things I might expect - what should I read? We’ve got two books for you: 1) "The Hard Thing about Hard Things” by Ben Horowitz.  It reads like a compendium of blog posts, but Ben doesn’t pull any punches and talks about the stark world of leadership and what it can entail. Besides, any book that starts every chapter with quotes from 90s hip-hop has to be awesome. 2) “The Everything Store” by Brad Stone.  This is Amazon’s story and Brad does a great job of speaking truth about what it takes to succeed.  I think most social innovators believe that the reason for their existence should be enough for people to get excited about their product or service.  While Amazon may not be a social enterprise in the traditional sense, this story will give you a sense of what it takes to make a big impact.   Next Question: “Any recommendations on how to get “unstuck?”  I’m stuck in a job that I don’t find fulfilling and want to get started on something more meaningful. Love this question, but I also understand the overwhelming feeling being stuck can create inside one’s self…. and the unshakable fear…. that the clouds of malaise may never lift.   I think my single favorite book on this subject is “Let Your Life Speak,” by Parker Palmer.  With a wisdom that can only come from experience, Palmer speaks with a raw authenticity that is rare and of profound service to its reader.  It’s a short book, but don’t let that fool you.  Hal Cato mentioned this on his episode - so we know it's a winner! The other book that’s been helpful to me in this regard is “Pivot” by Jenny Blake.  Jenny started up Google’s internal global coaching practice and has a ton of very practical tips on how to make your next pivot.  Whether it's considering financial implications, honing your ideas, or teaming up with a mentor - Jenny does a good job of covering the bases.  She also has a great Podcast - with episodes you can pick and choose from based on your immediate questions.   Next Question:  What is your favorite tool these days? SO MANY TO CHOOSE FROM!  Lately, I've been really impressed with the suite of software that Adobe has been generating.  Right now I’m diving head first into Adobe Illustrator.  I always thought that the tool was too complicated for novices like myself, but my tip is to download the application - which you can get pretty reasonable on a subscription basis - and then head over to Adobe Stock where you can search for infographic templates.  When I’m pulling together presentations, I’ll purchase a template that is closest to what I’m trying to portray and then edit it directly in illustrator without having to start from scratch.  If I run into trouble, there are a ton of quality YouTube videos on any feature you want to learn more about.  There is a learning curve, but you’ll start to get professional-grade presentations which help set your story apart. Final Question:  What’s one efficiency trick you can share? In the end, life is all about prioritization...but if I have to pick an efficiency trick lately...it would be maximizing your audio time.  If I’m running, driving, or in an airport, I’m almost always listening to a book or podcast.  The combination of exercising and listening to a book always generates new ideas for me and helps produce practical improvements I can usually apply to what I’m working on.  Leveraging audiobooks in contexts where I’m waiting around for one reason or another helped me finish an extra five or six books last year. The other two big life hacks I’m a fan of are sleep and meditation - but we can cover those on a future episode! If you’d like more tips and tricks on a regular basis, join our email list at twogoldenfish.com. Just click on “Join The Tribe” when you hit the website.  We’ve got a pithy newsletter that goes out every two weeks and includes a number of things on what we’re reading, doing, and listening to. Be sure to check it out.

Few people have a get-it factor like Roy Spence. One of the founding partners of GSD&M Advertising in Austin, Roy has built a career connecting with people and inspiring them to make a difference while they make a dollar. GSD&M client list reads like a Who’s Who of American business, non-profits, and government agencies: Southwest Airlines, BMW, WalMart, The U.S. Air Force, The University of Texas, Whole Foods, and on and on it goes. Roy discusses Higher Ground Leadership, Trust, and what he learned about business from his high school football coach—40 years after he played for him.

Few people have a get-it factor like Roy Spence. One of the founding partners of GSD&M Advertising in Austin, Roy has built a career connecting with people and inspiring them to make a difference while they make a dollar. GSD&M client list reads like a Who’s Who of American business, non-profits, and government agencies: Southwest Airlines, BMW, WalMart, The U.S. Air Force, The University of Texas, Whole Foods, and on and on it goes. This is the first part of a two-part conversation where Roy discusses Higher Ground Leadership, Trust, and what he learned about business from his high school football coach—40 years after he played for him.

There is one man in Texas that has masterminded some of the most influential marketing campaigns in recent history including all of the Southwest Airline ads for the past 30 years and the landmark "Don't Mess with Texas" campaign to name a few. His name is Roy Spence. For the first time in dentistry, he shares his message about building a business with a powerful,compelling proposition that the market cannot ignore.At the Crown Council Annual Event, all of us benefitted from his decades of successful experience and what is certainly one of the most meaningful messages and challenges ever presented to the Crown Council membership. Enjoy as he presents, "It's not what you sell, it's what you stand for...why every extraordinary business is driven by purpose." 

Congress passes financial reform.  Steve Jobs admits that Apple's not perfect.  Intel reports big earnings. And Google disappoints Wall Street.  On this week's Motley Fool Money Radio Show, we tackle those issues and talk brands with GSD&M Chairman and CEO Roy Spence, author of It’s Not What You Sell, It’s What You Stand For:  Why Every Extraordinary Business is Driven by Purpose.    

Whether you're a corporate CEO, a small-business owner or a freelancer, finding a purpose in what you do can make all the difference between success and failure, according to Roy Spence. As CEO of...

Paul McLoughlin, The Work Wonk, speaks with Roy Spence, author of It’s Not What You Sell, It’s What You Stand For. And what you should stand for is a PURPOSE! It’s this year’s MBO (Management By Objective). Remember that theory? … Read more about this episode...