Podcasts about Adobe Illustrator

Vector graphics editor

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Best podcasts about Adobe Illustrator

Latest podcast episodes about Adobe Illustrator

School of Motion Podcast
Already Been Chewed and the Journey to Motion Design Success

School of Motion Podcast

Play Episode Listen Later Mar 19, 2025 72:41


EJ jams with Barton Damer, the creative muscle behind Already Been Chewed (ABC)...basically the Tony Hawk of motion design. This dude turned his skateboarding obsession into a full-blown 3D animation studio that now cranks out mind-blowing work for Nike, Adidas, Star Wars, and Marvel. Check out the corresponding blog post with key takeaways: https://www.schoolofmotion.com/blog/already-been-chewed Artists Barton Damer https://www.linkedin.com/in/barton-damer-92a32918 EJ Hassenfratz https://www.youtube.com/@eyedesyn/videos Nick Campbell https://greyscalegorilla.com/about-us/ Paul Babb https://www.linkedin.com/in/paulbabb/ Rob Dyrdek https://robdyrdek.com/ Mark Fancher https://www.youtube.com/c/MarkFancherFX Dan Arsham https://www.danielarsham.com/ PJ Richardson https://www.laundry.studio/ Jonathan Winbush https://www.youtube.com/channel/UCmzWP6o2cw73moEF7LO_KvA Studios Already Been Chewed (ABC) https://www.alreadybeenchewed.tv/ Greyscale Gorilla https://greyscalegorilla.com/ Maxon https://www.maxon.net/en LRG https://l-r-g.com/ Nike https://www.nike.com/ Adidas https://www.adidas.com/ Under Armour https://www.underarmour.com/en-us/ Street League Skateboarding https://www.streetleague.com/ MTV https://www.mtv.com/ ESPN https://www.espn.com/ Discovery Channel https://www.discovery.com/ New Balance https://www.newbalance.com/ Louis Vuitton https://www.alreadybeenchewed.tv/louisvuitton Tiffany and Co. https://www.tiffany.com/stories/collaborations/daniel-arsham-pokemon/ Legwork https://legworkstudio.com/animation/ Laundry Studio https://www.laundry.studio/ SoFi Stadium https://www.laundry.studio/ooh/project-four-l3zw3-jecsr-hr7em-6yptl Work Fantasy Factory https://www.paramountplus.com/shows/rob-dyrdeks-fantasy-factory/ Rob & Big https://en.wikipedia.org/wiki/Rob_%26_Big Snack Off https://tv.apple.com/us/show/snack-off/umc.cmc.3cjzt6066id3jq5koxur3vx9p Ridiculousness https://tv.apple.com/us/show/ridiculousness/umc.cmc.234le4y5rrb4satzsf28ix6yx Digital Artist of the Year https://www.behance.net/gallery/12189735/COMPUTER-ARTS-MAGAZINE-Digital-Artist-of-the-Year?locale=en_US Resources NAB https://www.nabshow.com/ Cinema 4D https://www.maxon.net/en/cinema-4d After Effects https://www.adobe.com/products/aftereffects.html Computer Arts Magazine https://www.creativebloq.com/computer-arts Adobe Photoshop https://www.adobe.com/products/photoshop.html Adobe Illustrator https://www.adobe.com/products/illustrator.html Final Cut Pro https://www.apple.com/final-cut-pro/ iMovie https://support.apple.com/imovie Houdini https://www.sidefx.com/products/houdini/ Unreal Engine https://www.unrealengine.com/en-US Behance https://www.behance.net/onboarding/hirerCreative Nixon https://www.nixon.com/ Rob & Bart Interview https://www.youtube.com/watch?v=frJ4rcpyFvI

The Business of Apparel
Use These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate)

The Business of Apparel

Play Episode Listen Later Mar 6, 2025 19:01


Use These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate) In this episode, Rachel turns to the Great Tech Pack Debate and clarifying what the best tools actually are to build an amazing tech pack. Essential tools shaping the industry's future, like Adobe Illustrator, Excel, Google Sheets are all great, but that's not all. Our focus is the art of transforming stylized fashion sketches into precise technical drawings, a critical step for accurate communication with manufacturers. We also break down the technical aspects of creating efficient and clear tech packs. Adobe Illustrator's role in sketching is unmatched, but we highlight its limitations when handling complex data. Learn how integrating spreadsheets like Excel or Google Sheets can bridge this gap, resulting in tech packs that communicate every detail needed for manufacturing success. For the grand finale, Rachel reveals how Product Line Management (PLM) systems are the ideal, offering solutions that streamline processes and provide seamless updates.  We're proud to announce our affiliation with Onbrand PLM!  Head to https://www.thebusinessofapparel.com/onbrand to discover more about why a PLM is right for you! In this episode, you'll hear: -The best tools to use for building clear and concise tech packs. -Why Adobe Illustrator is industry standard for fashion sketching. -It's important to create as many sketches as possible.  Hear why. -Investing in a PLM system is ideal.  New affiliation announcement!   Book your call with Onbrand!: https://www.thebusinessofapparel.com/onbrand   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

The Naptime Hustle Podcast
057: Celebrating the small wins when launching an Etsy shop with Christa Lebrun

The Naptime Hustle Podcast

Play Episode Listen Later Feb 14, 2025 40:22 Transcription Available


Curious about the tools behind Krista's success? Discover how learning Adobe Illustrator through a specialized course transformed her design capabilities, enabling her to craft standout digital products. Krista's decision to invest in Illustrator over other software highlights the importance of choosing the right tools for long-term success. You'll gain insights into the structured learning approach that helped Krista transition from a novice to a proficient designer while balancing her teaching career and family life.EPISODE NOTES: https://kaseyclin.com/blogs/podcast/celebrating-the-small-wins-when-launching-an-etsy-shop-with-christa-lebrunThanks for listening! Click one of the links below to. Learn how to design for crafting machines such as Cricut, Silhouette, Glowforge, sublimation or embroidery. Check out my designs on Etsy

The Naptime Hustle Podcast
078: What Can I Sell Using Illustrator or Photoshop? My Top 10 Passive Income Products to Sell in 2021

The Naptime Hustle Podcast

Play Episode Listen Later Feb 14, 2025 30:02 Transcription Available


Wondering what else you can create and sell online for passive income? There are hundreds of items you can make in Adobe Illustrator and Adobe Photoshop to sell. The possibilities are endless. If you think you're too busy to sift through them all, no worries. (As the mom of two energetic kiddos, I understand.) So, I've done the homework for you. In this episode, I give you my top ten picks for passive income products you can in Illustrator and Photoshop that will return the most profit in 2021.EPISODE NOTES: https://kaseyclin.com/blogs/podcast/what-can-i-sell-using-illustrator-or-photoshop-my-top-10-passive-income-products-to-sell-in-2021Thanks for listening! Click one of the links below to. Learn how to design for crafting machines such as Cricut, Silhouette, Glowforge, sublimation or embroidery. Check out my designs on Etsy

The Naptime Hustle Podcast
019: Should I Invest in a Graphics Tablet? Drawing Tablets 101

The Naptime Hustle Podcast

Play Episode Listen Later Feb 11, 2025 21:20 Transcription Available


Unleash your creativity and transform your design process with insights from my personal journey, where I transitioned from Photoshop to the vibrant world of SVG design with Adobe Illustrator. Discover how I moved from feeling overwhelmed by intricate designs to embracing the simplicity and endless possibilities of SVG clip art. I'll share my experiences with various graphic tablets, including the Wacom Intuos and the iPad's Sidecar feature, revealing how these tools have revolutionized my creative workflow. Whether you're a beginner or a seasoned designer, you'll gain practical tips and inspiration to elevate your design game.EPISODE NOTES: https://kaseyclin.com/blogs/podcast/invest-in-graphics-tabletThanks for listening! Click one of the links below to. Learn how to design for crafting machines such as Cricut, Silhouette, Glowforge, sublimation or embroidery. Check out my designs on Etsy

Craft to Career
How I Became a Fabric Designer (And How You Can Too!)

Craft to Career

Play Episode Listen Later Feb 5, 2025 40:41


Have you ever thought about becoming a fabric designer? For years, that was a dream of mine, but I just couldn't seem to make it happen. I struggled to learn Adobe Illustrator in a way that made my designs look more polished—like something other than a kindergartner's doodles!

The Roadmap to $50k on Shopify
253: Make your Brand + Products Stand Out

The Roadmap to $50k on Shopify

Play Episode Listen Later Feb 4, 2025 35:45


Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surface design applies to products like fabric, wallpaper, and stationery, offering income through licensing or sales. Bonnie's free workshop, Your Pattern Playbook (Feb 10–19, replays until Feb 28), covers industry opportunities, collection planning, and income strategies. She teaches Adobe Illustrator in a simple, step-by-step way, making it accessible to anyone. Entrepreneurs can use this skill to create unique products, increase revenue, and build a memorable brand. Sign up here for Your Pattern Playbook:  https://www.bonniechristine.com/a/2148047540/LpE5oE2w Want to learn more about surface patterns? Click here: https://www.bonniechristine.com/a/2148047541/LpE5oE2w _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.    Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

The Professional Creative
184: Kickstart Your Creativity with Pattern Week for Free

The Professional Creative

Play Episode Listen Later Jan 7, 2025 6:10


Happy New Year, my friends! In this special episode, I'm inviting you to join me for an exciting free event—Pattern Week—happening January 9th through 15th. Whether you're an experienced designer or just beginning your creative journey, this event is designed to make pattern design approachable and fun. Across five live lessons and Q&A sessions, I'll guide you step-by-step through creating a repeating pattern in Adobe Illustrator, incorporating your sketches, found objects, or even children's artwork. By the end of the week, you'll have your very own design on a tangible product, such as fabric, wallpaper, or stationery. Pattern Week is all about simplifying the process, building confidence, and connecting with a vibrant community of creatives from around the globe. This event is especially close to my heart because I remember how overwhelming it was to start my journey in pattern design without a guide. It took me two years to figure out what I'll be teaching you in just five days. And the best part? There are no strings attached—this event is 100% free. We're also giving away over $4,000 in prizes, bonus cheat sheets, and resources to help you every step of the way. If you're ready to experience the magic of pattern design and bring your creative dreams to life, join us at bonniechristine.com/patternweek. Your creativity is worth pursuing, and I can't wait to see what you create. Let's make this year your most inspired yet!

The Professional Creative
178: Come Create With Me

The Professional Creative

Play Episode Listen Later Nov 14, 2024 12:16


It's Bonnie Christine here, friends, and in this episode, I am bringing you an episode that just might spark a whole new creative journey for you! Imagine holding something that YOU designed - fabric, gift wrap, or wallpaper - and feeling that thrill of seeing your creativity come to life! I share all about my Start Simple mini-class series, a free, no-experience-required introduction to surface pattern design. Whether you're a seasoned artist or just curious about creative expression, these mini-classes are designed to be a fun, stress-free gateway into this vibrant world! I walk you through the essentials of creating your own patterns, from sketching and scanning found objects to tracing in Adobe Illustrator, and finally, ordering a tangible piece of your artwork. You can choose from fabric, gift wrap, or wallpaper design, and each mini-class is under an hour, making it perfect for busy schedules. Plus, I share tips for creating custom color palettes, building seamless patterns, and avoiding common mistakes when exporting files. You don't need any fancy skills or even a background in art, just a curiosity to try something new. Also, here's a little nudge from me: invite a friend, a family member, or your kids to join! Sharing this journey could make it even more fun. These classes are not only a chance to create something beautiful but also an invitation to play and reconnect with your creativity, so if you're ready to dive into the world of pattern design, head over to bonniechristine.com/startsimple! I can't wait to see what you create, and, as always, remember, there's room for you!

Cyber Morning Call
666 - Patch Tuesday: Microsoft corrige 4 zero-days

Cyber Morning Call

Play Episode Listen Later Nov 13, 2024 5:58


[Referências do Episódio] November 2024 Security Updates - https://msrc.microsoft.com/update-guide/releaseNote/2024-Nov  APSB24-77 : Security update available for Adobe Bridge - https://helpx.adobe.com/security/products/bridge/apsb24-77.html  APSB24-83 : Security update available for Adobe Audition - https://helpx.adobe.com/security/products/audition/apsb24-83.html  APSB24-85 : Security update available for Adobe After Effects - https://helpx.adobe.com/security/products/after_effects/apsb24-85.html APSB24-86 : Security update available for Adobe Substance 3D Painter - https://helpx.adobe.com/security/products/substance3d_painter/apsb24-86.html  APSB24-87 : Security update available for Adobe Illustrator - https://helpx.adobe.com/security/products/illustrator/apsb24-87.html  APSB24-88 : Security update available for Adobe InDesign - https://helpx.adobe.com/security/products/indesign/apsb24-88.html APSB24-89 : Security update available for Adobe Photoshop - https://helpx.adobe.com/security/products/photoshop/apsb24-89.html  APSB24-90 : Security update available for Adobe Commerce - https://helpx.adobe.com/security/products/magento/apsb24-90.html  FG-IR-24-199 - Named Pipes Improper Access Control - https://fortiguard.fortinet.com/psirt/FG-IR-24-199  FG-IR-24-144 - Privilege escalation via lua auto patch function - https://fortiguard.fortinet.com/psirt/FG-IR-24-144  FG-IR-23-475 - FortiOS - SSLVPN session hijacking using SAML authentication - https://fortiguard.fortinet.com/psirt/FG-IR-23-475  FG-IR-23-396 - Readonly users could run some sensitive operations - https://fortiguard.fortinet.com/psirt/FG-IR-23-396  (non-US) DSL-6740C :: All H/W Revisions :: End-of-Life / End-of-Service :: CVE-2024-11068 - Unauthorized Configuration Access Vulnerability - https://supportannouncement.us.dlink.com/security/publication.aspx?name=SAP10414  APT Actors Embed Malware within macOS Flutter Applications - https://www.jamf.com/blog/jamf-threat-labs-apt-actors-embed-malware-within-macos-flutter-applications/ ModeLeak: Privilege Escalation to LLM Model Exfiltration in Vertex AI - https://unit42.paloaltonetworks.com/privilege-escalation-llm-model-exfil-vertex-ai/  Hamas-affiliated Threat Actor WIRTE Continues its Middle East Operations and Moves to Disruptive Activity - https://research.checkpoint.com/2024/hamas-affiliated-threat-actor-expands-to-disruptive-activity/  LightSpy: APT41 Deploys Advanced DeepData Framework In Targeted Southern Asia Espionage Campaign - https://blogs.blackberry.com/en/2024/11/lightspy-apt41-deploys-advanced-deepdata-framework-in-targeted-southern-asia-espionage-campaign  Visionaries Have Democratised Remote Network Access - Citrix Virtual Apps and Desktops (CVE Unknown) - https://labs.watchtowr.com/visionaries-at-citrix-have-democratised-remote-network-access-citrix-virtual-apps-and-desktops-cve-unknown/  Roteiro e apresentação: Carlos Cabral e Bianca Oliveira Edição de áudio: Paulo Arruzzo Narração de encerramento: Bianca Garcia

The Naptime Hustle Podcast
008: What are Cut Files and How do I make them?

The Naptime Hustle Podcast

Play Episode Listen Later Oct 20, 2024 19:08 Transcription Available


Send us a textTransform your creativity into cash flow by learning the art of SVG design with our latest episode. Discover the secrets to creating and selling SVG cut files using Adobe Illustrator, and gain insights from recent masterclasses on becoming a successful SVG designer. This isn't just about picking up a new skill—it's about unlocking a door to passive income and freeing yourself from inventory hassles. With our Designer's Course to SVG Files, you'll receive unlimited one-on-one support, ensuring you become proficient in navigating cutting programs like Cricut Design Space and Silhouette Studio. Plus, I'll reveal some exclusive bonuses like Mockups 101, which will elevate your listing images and boost your sales.Uncover the lucrative potential of SVG files and learn how to craft customizable designs that maintain their quality at any size. I'll share my personal journey through the world of graphic design and online business, highlighting how SVG files can be a game-changer for your Etsy shop. From using print fulfillment partners for seamless operations to mastering Adobe Illustrator for reliable design creation, this episode is packed with valuable insights. Whether you're a beginner or looking to refine your skills, tune in for the inspiration and tools needed to turn your design dreams into reality. Engage with us, ask questions, and let's embark on this creative adventure together.Show Notes: https://penandposh.com/blogs/podcast/what-are-svg-cut-files-how-do-i-make-themThanks for listening! Clink one of the links below to. Learn how to design for crafting machines such as Cricut, Silhouette, Glowforge, sublimation or embroidery. Check out my designs on Etsy

The Naptime Hustle Podcast
003: Photoshop vs Illustrator for Earning a Passive Income Online

The Naptime Hustle Podcast

Play Episode Listen Later Oct 15, 2024 26:03 Transcription Available


Send us a textImagine transforming your creative passion into a flourishing source of passive income that fits seamlessly into your busy life as a mom and entrepreneur. Discover how I, alongside a remarkable mom who found overnight success, navigate the digital design landscape, turning creative ideas into profitable ventures. Learn why Adobe Illustrator is my tool of choice for crafting digital products and how it can open doors to endless online opportunities. Explore how to captivate your audience with compelling mock-up images and branding photo packages, crucial for showcasing your digital creations. We'll uncover the secret to tapping into the rising demand for modern photo bundles in the crafting world and how leveraging flat lays with office props can enhance your marketing strategy. From printable planners to personalized mom journals, let's dive into the trending digital products that are shaping the online marketplace.Finally, unleash your creativity with Adobe Illustrator and Photoshop, mastering vectorized clip art, customizable fonts, and unique brushes. With insights from Tila Cunningham's font creation course and tips on digitizing traditional artwork, discover how to stand out in a competitive market. I also share my personal guide on launching a prosperous Etsy shop, filled with tried-and-true strategies from my journey. Access this valuable resource and more at penandposh.com/Etsy-tips, and set your creative talents on a path to sustainable success.Show notes: https://penandposh.com/blogs/podcast/photoshop-vs-illustrator-for-earning-a-passive-income-onlineThanks for listening! Clink one of the links below to. Learn how to design for crafting machines such as Cricut, Silhouette, Glowforge, sublimation or embroidery. Check out my designs on Etsy

Navigating the Customer Experience
242: Mastering Geofencing for Small Business Growth with Ernesto Cullari and Barbara Wardell

Navigating the Customer Experience

Play Episode Listen Later Sep 11, 2024 25:55


Barbara Wardell and Ernesto Cullari run an agency that focuses on geofencing. This embraces a growth hacker mindset that strategically focuses on identifying and amplifying their clients' strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making their efforts truly game changing and successful.  Questions · Now, we always like to ask our guests in their own words, if you could share a little bit about your journeys, how you got from where you were to where you are today. · Can you share with our listeners in the most simplest layman terms, what exactly is geofencing? · Organizations heavily invest in marketing, but then when the person comes to the organization to do business, case in point, let's say you visited Starbucks, and you had to wait for 20 minutes just to get a cup of coffee. You're extremely frustrated, because it's just a small item, you should be in and out in the shortest possible time. How do you tackle that with your clients? Is that something that you deal with as well? · Do you find that the behavior based on the geographic location or even the culture of the country, impacts how geofencing works? · Now we'd also like to hear from both of you, what's the one online resource, tool, website or application that you absolutely cannot live without in your business? · Can you also share with me maybe one or two books that you've read? It could be a book that you read recently, or even one that you read a very long time ago, but it has had a great impact on you, whether personally or professionally. · Now, can you also share with our listeners, what's the one thing that's going on in your lives right now that you are really excited about, either something you're working on to develop yourself or your people. · Where can listeners find you online? · Now, we always like to wrap our episodes up by asking our guests, do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote if for any reason you get derailed or you get off track, the quote kind of helps to get you back on track. Do you have one of those? Highlights Barbara and Ernesto's Journey Me: Now, we always like to ask our guests in their own words, if you could share a little bit about your journeys, how you got from where you were to where you are today?    Barbara Wardell: Barbara shared that she and Ernesto met during Covid at a Halloween party, believe it or not, before they started their company together, they became friends. And her journey is she's a mom of two, and she was in the medical industry, specialty medicines for a long time, and then Covid hit, and then she and Ernesto met at a Halloween party, became friends, and then they started Cullari & Wardell, a geofencing ad agency, and a little over two years, they've been killing it, so growing small businesses. So, they're really lucky to do that.  Ernesto Cullari: Ernesto stated that as Barbara said, they met during Covid, they both have a medical background. For years, he was a Surgical OR Med Rep, so he would be working in the operating room with physicians utilizing novel technology to do abdominal body wall repair, post breast reconstruction after cancer and things like that. During the day, he moonlit as a professional songwriter, so he had songs on Disney radio, country radio, that he wrote for other artists. And along that journey, he became a songwriter. So, the mystery during his creative time was always wondering how to sort of growth hack, how to break an artist out into the mainstream. And they had a lot of success doing that. Paulie Litt from the show Hope & Faith, ended up having a number one song on Disney radio, which they wrote for him, and then had a top 100 song, and then top 15 country music song that he wrote for an artist named Bailey Grey.  And so, it does lead them up to Covid, because when Covid struck, part of their content, so he got more into advertising and marketing, and a lot of their clients just dropped off. And the problem that needed to be solved was how do you rebuild foot traffic, particularly in a market where the government won't let you open, when they do let you open, people are going to be slow to come back to retail. So, what do we do? So, putting that growth hacker hat back on to when he was a songwriter, he looked into geofencing, and that was about 4 years ago, and then 2 years into his journey of mastering, doing his 10,000 hours of studying geofencing technology, he and Barbara met, and it became a passion of theirs, and throughout their conversation, to help small businesses, to help them bring people back in.  People like the retail experience, people like the in-person experience, and geofencing is a powerful tool that uses satellite technology to draw virtual fences around locations of interest. It could be your competitors, and they use that to capture their devices to send ads to their devices when they come into one of their locations after seeing one of your ads, the satellite pings them and alerts them that a new GPS verified visit has taken place. And he and Barbara do about 5000 satellite verified visits in the US, Canada and Australia every month.    What is Geofencing? Me: Now, for those of our listeners that are tapping into this episode when it's broadcasted and they're getting a chance to listen into this awesome content, can you share with them in the most simplest layman terms, what exactly is geofencing?   Ernesto Cullari: stated that in the simplest terms, it is a form of advertising that uses your phone and when you walk into a location that they've identified with a satellite, he's drinking a cup of coffee at a coffee shop that he bought it at. And then in his surrounding areas, there's about 7 other coffee shops. Well, if he wants to show why he's better, he would use geofencing to draw a virtual fence around his competition. Once someone walks into a competing coffee shop with their mobile device, he can then capture their device and then send ads to their device. And the wonderful part is, is when after seeing his ad, come back to his coffee shop, he could say, “Wow, because of my ads, because I used geofencing to target their devices in my competition stores, I've therefore just measured 50 visits this month.”  So, it's critical because none of us are made of money, and advertising dollars for the small business is scarce, so we want to use our money wisely. And big companies like Chipotle, Chipotle, by the way, the CEO of Chipotle just got hired at Starbucks.   Me: I saw that yesterday.   Chipotle during Covid, utilized, he thinks it was one of their vice presidents came up with this idea, “Hey, let's use geofencing. I heard it works.” Well, during Covid, Chipotle was able to triple their curb side pickup from using geofencing. They saw where other people were picking up food, and then they decided to target those locations and let them know that, “Hey, Chipotle has curb side pickup.” So, Chipotle did so well that Starbucks needs to learn from them. As you know, a lot of Starbucks locations have been closing throughout the country, and they picked off talent from Chipotle, and he has no doubt that that talented team is going to be helping Starbucks turn around, but geofencing is part of that story.   Me: So, now our listeners have a good idea of what geofencing is and also what your organization does.   How Does Using GeoFencing as a Marketing/Advertising Tool Affect CX? Me: Now let's tie all of that back into the customer experience, right? Because we're all about navigating the customer's experience. So, you have marketed and advertised to the organizations to say, hey, you can come to this organization based on the geofencing marketing initiatives that you've put in place. Now, can you share with me how it is that the customer experience is addressed in this for example, like with your clients, because I find, for example, people spend a lot of money on marketing and advertising, not sure what the cost point is for geofencing compared to traditional media like the radio or newspaper, if it's significantly cheaper. But I find that a lot of times, organizations heavily invest in marketing, but then when the person comes to the organization to do business, case in point, let's say you visited Starbucks, and you had to wait for 20 minutes just to get a cup of coffee. You're extremely frustrated, because it's just a small item, you should be in and out in the shortest possible time. How do you tackle that with your clients? Is that something that you deal with as well?  Barbara Wardell: shared that for their end, it's the advertising end, they don't deal with the customers per se. The places that people go with their smartphones is indicative highly of the products that they buy. So, when they go into a geofence, what they see is they're open on an app, because they're on apps or on the wide-open web, they're not on Facebook, Instagram, Google. So, when they actually go into that geofence and they're on an app, they will see an ad for one of their customers, and from that, if they toggle it or click it, they will see a map how to get there. Once they go into that store, whether it's that day or 90 days later, the satellite will ping them. So, that part is their end. What they go into the store is on the customer itself of how they treat their customer. And Ernesto has some insight on that as well.  Ernesto Cullari: shared that when they do a consultation with a client, one of the first things they ask, they're one of the largest advertisers for laundromats in the world, so small business owners have discovered that owning a laundromat is a very good business, you're serving your community, you're providing a great service, but it's very important to set up realistic expectations. So, he and Barbara, when they consult a company, they want to find out even,  “What kind of doors you have?” “Do you have doors that are particularly when moms and dads are coming in with their kids, are the doors automatic? Are they wide doors?” “Are you operating new machines?”  Because they want to set up realistic expectations for the end consumer. So, when they work with one of their clients, they do ask them how their operations run. They've been very fortunate to attract top operators in communities across the US, but when it comes to restaurants and spirits companies and hotels and HVAC and doctors and things like that, service providers, they do want to make sure that the product that they say they're offering is the end user experience that the customer has. But as Barbara said, it's not their responsibility to make sure they do operations well, but they advise them, “Hey, get your operations down, and let's make sure the promise that we give is matched with the in-store experience.” Barbara Wardell: shared that that's something they think that is very important. So, that's why they do a lot of research before they take on a client. They ask them a lot of questions to make sure that they're doing what they're promising in their ads, because you don't want that customer to come in and say, “Okay, this is not what the promise was, right?” Then they won't come back.  Ernesto Cullari: shared that they're concerned about their numbers; in order to do well for you, they need to be telling the truth. There needs to be truth in advertising, and they don't want their numbers as a company to be impacted because they're committed to delivering as much as 5000 visits a month, and if their clients are not on their end, providing the proper customer experience, it does impact him and Barbara. So, they're very competitive, they want to make sure they uphold the things that they say they're going to do, and they tend to advise their clients 100% of the time to do the same to make sure they're matching the experience with their ad promise.   The Impact of Geofencing Me: So, in the feedback that you just provided, it got me thinking to the fact that, do you find geofencing it's most effective or impactful based on your geographical location. So, is it that you primarily operate in the United States, in North America? And do you find that geofencing would be different based on, let's say, a customer who is in Nigeria, in Africa, or a customer who is in Kingston, Jamaica, in the Caribbean? Do you find that the behaviour based on the geographic location or even the culture of the country, impacts how geofencing works? Is that data that you're able to provide as well to the clients?   Barbara Wardell: Yes. So, they're right now in Australia, Canada and the United States, and there is a culture difference when you advertise in a different country, they found that a lot has to do, they do a lot of studies before they break into another country, to make sure that they understand the behaviours and kind of they do a listening device that kind of listens to the area to see, because they track mobile foot traffic, right? So, that's one of the things that they do to work on their geofencing, so they already know when they go into that area, what the culture is like, and also talking to the customer as well to understand the area. And also, they do a listening device or a foot traffic study to understand the area that they're targeting.  Ernesto Cullari: Agreed, Barbara said it perfectly. They do set up listening campaigns, and it's basically a beacon to measure, he'll give you an example, Australia, for listeners that haven't been there, he and Barbara have not been there, but when they look at it via satellite, you have these communities that are densely populated, and then you have hundreds of 1000s of acres of wide open space. So, they really need to do due diligence and measure the amount of devices that are available in an area before they market to them. So now, they haven't tested yet whether this works in Africa or South Africa, but right now, they're for sure it works all throughout Asia and it's a matter of so say, Nigeria, for example, they would have to set up a listening campaign, they would have to measure the amount of devices that are available and then determine what kind of devices are they. Are they iPhones, Samsungs and Androids, or are they flip phones and some other mixture of devices and that will impact what kind of the ads they use.   Me: All right. So, that definitely answers my question, and I think it will help to guide the listeners as well in terms of if they're small business owners, or even working in organizations with small business owners that they can definitely identify if this is something that would benefit them and benefit creating more traffic for their organization, generating more customers and hopefully impacting their customer experience.   App, Website or Tool that Barbara and Ernesto Absolutely Can't Live Without in Their Business Barbara Wardell: When asked about online resource that they cannot live without in their business, Barbara stated that she thinks it's the foot traffic study only because it gives them a lot of information before they even launch a campaign for any one of their customers. It is something that they can see a half hour before and a half hour after the customers, where they go from that that area, or that specific customer, and also for a year, they can go back for a year to look at that traffic and see where those customers go. Ernesto Cullari: He thinks for himself, he has his hand in a lot of working on the creatives for clients. And even though there are wonderful platforms out there, like the whole Adobe Suite, which includes Premier, Photoshop, Lightroom and all that, and Adobe Illustrator, and he thinks they're all great. But he likes the prosumer which are applications that anybody off the street could use. So, if you're a small business owner or even a big business owner, and you want an application where you don't need to go to your team or your assistant, you want to be able to do something yourself, Canva is a wonderful platform that he has actually, when he works in Canva after working in something like Adobe, his turnaround time sometimes in Canva is so much quicker because it's made for dummies. Canva is made for dummies. So, he loves Canva, and also, they manage designers, and those designers, they work in Creatopy, again, so that's a prosumer, anybody off the street could use that website, it makes great looking html5 ads. And again, as someone who manages creatives, if he doesn't like something, can go into Creatopy, and he could fix it himself. So, he thinks no matter where you are in your journey as a business owner, whether you manage a fortune 100 company and you have to deal with your admin, your marketing men and women, or you own a small business and you have to do it yourself, or you're hiring an agency like them, Canva and Creatopy, in addition to the Adobe Creative Suite, are just wonderful platforms.   Books that Have Had the Biggest Impact on Barbara and Ernesto Ernesto Cullari: When asked about books that have had an impact, Ernesto shared that he read Confessions of an Advertising Man by Ogilvy, which he thinks is one of the greatest books on advertising you can read. But also, it's not just advertising, it's in general, if you're someone who needs to communicate to the masses or to discrete audiences, small audiences, learning the art of communication is important, and he thinks Confessions of an Advertising Man, he have found invaluable.  In addition to Sun Tzu's Art of War, sometimes you have to crush your competition, and you have to be able to have the stomach for it, and strategy is necessary. And Sun Tzu's The Art of War he would also say. And then the Bible.  Barbara Wardell: She has to say one of her favorite is Wabi Sabi Love, it's about being in the present and appreciating everything that's in your life at that moment, because it could be gone tomorrow, and she's had that experience, she's read a ton of marketing books, but that's one that's close to her heart.  Ernesto Cullari: He shared that Yanique asked earlier about cost effectiveness, and the cost per acquisition and things like that. How does this compare to other forms of advertising? So, he's sure a lot of listeners out there have for various reasons, could be for charity, could be for advertising, could be for marketing. They've engaged in Facebook, Google advertising to promote an event or product. So, he can tell you, doing the engagement using Facebook and then starting with other forms of advertising since then, and he can tell you that geofencing, pound per pound is the Mike Tyson, is the absolute Mike Tyson of advertising. Everyone else is a lightweight. There is no censorship.  So, if you run political ads, you will face no censorship of any sort on the geofencing side, unlike Facebook and Google, who will silence you if they don't agree with your viewpoints. And in terms of reach and measurement, dollar for dollar, there's just nothing as effective as geofencing.  So, on a $500, he doesn't recommend only spending this, but on a $500 budget per month, you can end up with 20 people coming through your door. I do recommend for five-mile radius that you spend at least $1,000 on your market, that way, if you know the cost per customer, meaning how much money your average customer spends, you have the opportunity to 10 to 30x your return on investment depending on what the value of a new customer is for you.  In some of their verticals that they work with, the value of a new customer is $40,000 so on the $1,000 ad spend, if you gain one new client a month, that's a quite impressive return on investment. For other clients they have in the laundry industry, some of their clients are worth 1200 to 2500 a year. So, if they send the 30, 40, 50 customers a month, then that again, is quite a handsome return on investment, agreed.    What Barbara and Ernesto is Really Excited About Now! Barbara Wardell: When asked about something that they are really excited about, Barbara shared that they just launched which they're really excited about, their dashboard for their clients so that they can go in and see the reporting instead of them emailing them their reports, so now that they can go into the system and actually on their time and actually look at and see their results of their campaign.  Ernesto Cullari: He shared that he's excited about he and Barbara just got finished running a fundraiser from his mother's orphanage in the Philippines. She operates what's called Street Kids Philippine Missions, and she's been there for 15 years with her husband, Matt, and they have rescued kids that were in danger of being sex trafficked, that were eating out of garbage cans, that were basically destitute. And it's their 15th year, they just successfully raised $20,000 and that was simply an online campaign where they used their podcasting studio to talk about what his mom does, and Matt does there. And they're pretty proud of being able to use their resources to help kids that face sex trafficking that would otherwise be destitute. And he would say he's most happy and proud about that development.   Where can listeners find you online? Website – www.cullarimedia.com   Quote or Saying that During Times of Adversity Barbara and Ernesto Uses Ernesto Cullari: When asked about a quote to they tend to revert to, Ernesto shared from The Art of War, “He whose forces are of one mind will be victorious.”  Barabra Wardell: She shared that mainly, she always tells herself to be in the present moment and not get sidetracked by other things that are going on. But she can't think of a quote right now.   Me: Thank you so much for taking time out of your very busy schedules and hopping on our podcast and sharing all of these great insights as it relates to geofencing and the impact that it can have on 10x'ing your business, getting new clients, the advantage that it has over traditional media, advertising and just the opportunity for you to understand your customer base a little bit more, get an idea of where they're coming from and why they're coming to you, so you can continue to build on that and even exceed their expectations. So, I think it was a great conversation, and I just wanted to extend my deepest gratitude to you both.    Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links •    Confessions of an Advertising Man by Dave Ogilvy •    The Art of War by Sun Tzu   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

The Successful Fashion Designer
226: How this Freelance Fashion Designer Landed 140 Style Project on UpWork

The Successful Fashion Designer

Play Episode Listen Later Aug 12, 2024 48:33


With the right foundation and strategies, you can find massive projects on Upwork!No, really.  Upwork may have its cons (just like any freelancing platform), but today I'm talking with Katrina Martin who made the transition from corporate to freelancing and landed an amazing gig from Upwork.  We're talking a massive 140-style project!  Not only did she land the gig, she also negotiated a price that was higher than the set budget!Knowing the right strategies to stand out in a saturated market, network effectively, negotiate pay, and step out of your comfort zone can help you regain creative freedom.  Whether you're new to fashion freelancing or a seasoned freelancer, this episode is full of golden nuggets to help you utilize the right strategies in your toolbox.About Katrina:Katrina is a women's wear designer, trend connoisseur, and Adobe Illustrator guru specializing in woven and knit tops. She was born and raised in Portland, Oregon. Her journey in the fashion industry has taken her to Los Angeles, New York, and back again, accumulating over 12 years of experience. Aside from fashion, she loves to paint, work out, and cuddle with her two chocolate labs.Connect with Katrina:Visit their websiteEmail at: katrinamartin127@gmail.comConnect on Linkedin SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

The Family History AI Show
EP9: Building Better Prompts, Facebook's LLM May Benefit Family History, MyHeritage Retires an AI Feature

The Family History AI Show

Play Episode Listen Later Aug 7, 2024 50:21


Co-hosts Mark Thompson and Steve Little explore the potential benefits of Meta's open-source approach to AI. Next, they discuss MyHeritage's plans to retire an AI feature. Then, they review the AI image generation features recently added to Adobe Illustrator. In this week's Tip of the Week, they share valuable insights on crafting effective, hallucination-resistant, AI prompts using the “role, task, and format” prompting method.The RapidFire segment covers Apple's AI delays, Google's impressive math achievements, Reddit's web crawling restrictions, OpenAI's venture into AI-based search, and Meta's groundbreaking image recognition advancements.This episode offers a perfect blend of practical applications and future possibilities, making it essential listening for genealogists navigating the AI revolution. Whether you're a tech enthusiast or a family history buff, this show provides the knowledge you need to stay ahead in the rapidly changing world of AI.Timestamps:## In the News03:18 Meta's Impact on Corporate Genealogy: Discussion of Meta.ai's release and its implications07:54 MyHeritage's AI Feature Removal: Retirement of AI Record Finder tool10:11 Adobe's AI Integration: New AI features in Adobe Illustrator ## Tip of the Week19:32 Building Better Prompts: Role, Task, and Format: Explanation and examples of this prompting technique ## RapidFire Topics27:55 Apple's AI Delays: Postponement of Apple Intelligence Tools33:18 Google's AI Math Achievement: AI Performance in Math Olympics36:55 Reddit's Web Crawling Restrictions: Implications for AI training data41:22 OpenAI's SearchGPT Development: Potential impact on search engines and competitors45:30 Meta's SAM 2 Release: Advancements in image and video recognition Resource Links:Adobe Acrobat: https://acrobat.adobe.com/Adobe Illustrator: https://www.adobe.com/products/illustrator.htmlAdobe Lightroom: https://www.adobe.com/products/photoshop-lightroom.htmlAdobe Photoshop: https://www.adobe.com/products/photoshop.htmlAirtable: https://www.airtable.com/Apple Intelligence: https://www.apple.com/apple-intelligence/Canva: https://www.canva.com/ChatGPT: https://chat.openai.com/Claude (Anthropic): https://claude.ai/FamilySearch: https://www.familysearch.org/Gemini (Google): https://deepmind.google/technologies/gemini/Google AI: https://ai.google/Google Docs: https://docs.google.com/Meta AI: https://ai.meta.com/Microsoft Copilot: https://copilot.microsoft.com/MyHeritage: https://www.myheritage.com/OpenAI: https://openai.com/Perplexity: https://www.perplexity.ai/Reddit: https://www.reddit.com/SearchGPT: https://openai.com/index/searchgpt-prototype/Segment Anything Model (SAM) by Meta: https://ai.meta.com/sam2/Tags: AI in Genealogy, Meta AI, MyHeritage, Adobe Illustrator, AI Prompts, Open Source AI, Apple Intelligence, Google AI, Reddit, OpenAI, SearchGPT, SAM 2, Image Recognition, Family History, Genealogy Tools, AI Ethics, Transcription, Optical Character Recognition (OCR), Handwritten Text Recognition (HTR), Perplexity, Large Language Models, AI-Enabled Search, Artificial Intelligence, Genealogical Research, AI Record Finder, Prompting Techniques, AI Integration, Web Crawling, Data Privacy, Machine Learning, Computer Vision, AI in Adobe Products, AI Math Capabilities, Digital Genealogy, AI-Powered Tools, Genealogy Software, AI Advancements, Family Tree Research, AI for Historians, Future of Genealogy

The ChatGPT Report
#104 - Llama 3.1, Meta's New AI Empire

The ChatGPT Report

Play Episode Listen Later Jul 25, 2024 13:10


"The AI Revolution Marches On: Llama 3.1 and Meta's Open-Source Vision" ...Yes I had some editing trouble.....only within the first 20 seconds ha In this episode, we dive into the latest developments in the AI world, with a focus on Meta's groundbreaking release of Llama 3.1. We explore Mark Zuckerberg's vision for an open-source AI future, drawing parallels to the Linux model and discussing the potential impact on small businesses and individual users. The episode kicks off with our new segment "Blunders of AI," highlighting a Reddit post where Gemini AI miscalculated marathon pace times. We then spotlight our Creator of the Week, Othingstodo, praising their anime-inspired artwork that captures serene natural scenes. Our small news segment is packed with exciting updates: we showcase a mesmerizing video of AI-generated waterfall imagery responding to a dancer's movements, and discuss Igor's comprehensive rankings of AI video generators, with Gen-3 alpha taking the top spot. We touch on the launch of GPT-40 Mini and user reactions, noting a trend towards Claude. Adobe Illustrator's new Generative Fill Vectors feature is highlighted for its potential to revolutionize vector design and logo creation. The episode concludes with an in-depth look at Llama 3.1, dissecting Zuckerberg's interview with Rowan Cheung and considering the implications of Meta's open-source approach for the future of AI development and accessibility.

Daily Tech Headlines
Google Decides Not To Kill Third-Party Cookies In Chrome – DTH

Daily Tech Headlines

Play Episode Listen Later Jul 23, 2024


Google decides not to kill third-party cookies in Chrome, Wiz walks away from Google's $23 billion acquisition offer, and new generative AI features are coming to Adobe Illustrator and Photoshop. MP3 Please SUBSCRIBE HERE. You can get an ad-free feed of Daily Tech Headlines for $3 a month here. A special thanks to all ourContinue reading "Google Decides Not To Kill Third-Party Cookies In Chrome – DTH"

Beyond the Art
Indigenous Fashion and Art with Jessica Harjo

Beyond the Art

Play Episode Listen Later Jun 27, 2024 41:40


Join us for an evocative conversation with the incredibly talented Jessica Harjo, whose artistry is a profound celebration of her Osage, Pawnee, and Otoe heritage. Growing up in a household rich with the artistic legacy of her father, Ted Moore Jr., Jessica has seamlessly integrated traditional Indigenous motifs and colors into her work. She shares her artistic journey, from high school sketches to her studies in landscape architecture and graphic design, culminating in a distinct style that marries the old with the new. Listen as Jessica delves into the symbolism behind her designs and the unique meaning of her company name, Weomepe, which encapsulates her versatile approach to art and design.As we navigate through the world of post-traditional Native American art, Jessica offers her insights into the complexities of artistic labeling and its impact on perception. We explore how her creative process unfolds, from initial sketches to polished digital masterpieces using tools like Adobe Illustrator. Jessica also opens up about her experiences in fashion design and jewelry making, and why she chose to step back from Indigenous New York Fashion Week. This chapter highlights the evolving role of technology in modern art and underscores the professional challenges faced by contemporary Native artists.In the final segment, Jessica discusses the balance between tradition and modernity in Native American fashion and public art. She shares a touching story about her son's reaction to her art installation at the Oklahoma State Capitol, emphasizing the importance of Indigenous visibility in public spaces. We delve into the broader impact of public art on boosting self-esteem and cultural pride among Native youth. Finally, Jessica reflects on the delicate act of managing her artistic career while staying grounded in family life, and her ongoing efforts to create culturally relevant educational materials for the Osage Nation. Tune in for an episode brimming with wisdom, cultural richness, and artistic inspiration.

The Angry Designer
The Quickie Podcast & Print Design Academy Founder Dave Hopkins on The Angry Designer LIVE from Creative South 2024

The Angry Designer

Play Episode Listen Later Jun 20, 2024 37:35


In this episode, we chat with Dave Hopkins, a dynamic force in the graphic design community. Dave is the host of "The Quickie Podcast," where he interviews talented graphic designers, illustrators, and creative directors, quickly—usually in 30 minutes or less. On his show, you can hear from freelancers to creatives at world-renowned businesses and agencies, discussing their wins, fails, lessons learned, and what inspires them.But that's not all. Dave is also the founder of the Print Design Academy and the host of the Print Design Podcast. Through the academy, he shares his passion for print design, educating designers on everything from file prep to holding the finished product in their hands. Dave's expertise in print and packaging design is unparalleled, and his academy offers invaluable resources for designers looking to excel in this niche.Dave has a fresh, innovative approach to teaching design, which has helped many, including myself, rethink the role of design educators. His unique perspective and dedication to the craft are truly inspiring.Ready to dive into the world of print and quickie insights? Tune in to hear Dave's journey, his insights on print design, and his relentless pursuit of creative excellence.Angry Designer LIVE brings you event-based interviews with designers, speakers, and guests from top creative events. This series continues with an exclusive session from Creative South 2024 in Columbus, Georgia.#Adobe Illustrator #branding #creative inspiration #creative pr #design career #design software #design tips #design trends #design tutorial #freelance design #graphic design #graphic design podcast #logo design #Photoshop tips #typography #visual identityStay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

The Angry Designer
Graphic Designer & Design Educator Nick Longo on The Angry Designer LIVE from Creative South 2024

The Angry Designer

Play Episode Listen Later Jun 6, 2024 43:29


In this episode of Angry Designers Live, we sit down with Nick Longo, a Southern California native and passionate branding expert. As a co-host of the Deeply Graphic Designcast and the producer and host of Office Hours on Adobe Live, Nick is a familiar voice in the design community, offering insights and guidance to designers worldwide.Nick currently leads Longo Designs, a branding studio specializing in strategic, storytelling design for the food and beverage industry.  Nick has honed his craft over years of dedication and creativity working with brand giants like Kellogg's, Kohl's, Burger King, Macy's, Kraft Foods, DreamWorks, and Starbucks..Nick's expertise doesn't stop at his studio. He's a design instructor at his alma mater, California State University, Northridge, where he shares his knowledge and experience with the next generation of designers. On a personal note, Nick has helped me rethink my opinion on design educators. His fresh, innovative approach to teaching design has changed my perspective, highlighting the crucial role educators can play in shaping future designers.Tune in to hear Nick's journey, his approach to storytelling through design, and his relentless pursuit of branding excellence.Angry Designer LIVE brings you event-based interviews with designers, speakers, and guests from top creative events. This series continues with an exclusive session from Creative South 2024 in Columbus, Georgia.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

The PolicyViz Podcast
Evolving Data Visualization: Crafting the Second Edition of Visualize This with Nathan Yau

The PolicyViz Podcast

Play Episode Listen Later May 29, 2024 38:17


Nathan Yau's Flowing Data website was one of the first data visualization websites I discovered in my own data journey. With his new book, Visualize This, now out, I thought it would be a great opportunity to talk with Nathan about his work, his book, and how his own approach to data has evolved over the last several years.The new edition of Visualize This enriches readers with modern techniques and examples, focusing on effectively learning data visualization by exploring different data types and designing for clear communication, even for those without a formal design background. Nathan emphasizes the necessity of audience-appropriate visualizations and the selection of suitable tools, all of which have changed and evolved since the first edition of the book was published in 2011.We obviously talk about the latest book in this episode of the podcast, including Nathan's process for creating graphics (a lot of R and Adobe Illustrator), his professional growth from a statistics PhD program to embracing full-time visualization work. We discuss the nuances of handling feedback, the differentiation between misinformation and subjective interpretation, and the significance of constructive criticism. We also touch on challenges for newcomers in the field, the need for clearer communication of uncertainty, and the potential of virtual and augmented reality.➡️ Check out more links, notes, transcript, and more at the PolicyViz website.Topics Discussed Updated Techniques and Modern Examples: Nathan's new edition of “Visualize This” brings to the forefront the latest in data visualization, incorporating modern techniques and examples that cater to both beginners and seasoned practitioners. Learning by Exploring: The book emphasizes a hands-on approach to understanding data visualization. It guides readers through exploring different data types and designing visualizations that communicate clearly, irrespective of the reader's design background. Personal Data Collection and Analysis: Nathan shares his insights into the importance of personal data collection for self-analysis, a practice influenced by his time at the New York Times. This self-exploratory journey into data helps individuals understand the nuances of their own information. The Growth of Flowing Data: Nathan reflects on the evolution of his platform, Flowing Data, highlighting its expansion to include daily emails, tutorials, and personal projects.

MSB Academy Podcast
Artificial Intelligence-এর যুগে গ্রাফিক্স ডিজাইন শেখা কতটা যুক্তিযুক্ত?

MSB Academy Podcast

Play Episode Listen Later May 26, 2024 14:08


যত দিন যাচ্ছে সকল সেক্টরে কিন্তু নতুন নতুন প্রযুক্তির ছোঁয়া লাগছে। গ্রাফিক্স ডিজাইনের ক্ষেত্রেও ঠিক তাই হচ্ছে।আমরা সবাই জানি বর্তমানে AI বা আর্টিফিশিয়াল ইন্টেলিজেন্স সকল সেক্টরে ব্যাপক সারা ফেলেছে। এই AI এর সাহায্য এখন মানুষ খুব সহজে ভিডিও এডিটিং থেকে শুরু করে ডিজাইন, কোডিং এর মত কঠিন কাজ সহজে করে ফেলছে। তাই অনেকের মনে প্রশ্ন জাগছে যে, আর্টিফিশিয়াল ইন্টেলিজেন্সের যুগে গ্রাফিক্স ডিজাইন শেখা কি যুক্তিক হবে নাকি শুধু সময়ের অপচয়? এই বিষয়ে বিস্তারিত জানতে শুনুন এই পডকাস্ট টি। আর যদি Adobe Photoshop & Adobe Illustrator-এর কম্বিনেশনে কমপ্লিট এই গ্রাফিক ডিজাইন শিখে ইনকাম করতে চান, তাহলে জয়েন করুন এই কোর্সটিতে ➤ https://www.msbacademy.com/course/graphic-design-mastery

The Successful Fashion Designer
214: How CLO3D "Saved" This Fashion Designer

The Successful Fashion Designer

Play Episode Listen Later May 20, 2024 20:15


Are unsustainable practices in the fashion industry leaving you fed up and ready to jump ship? You're not alone but leaving the industry isn't the only option!  A talented fashion designer, Jade Wei, felt the same way in her fashion career. Feeling stuck in traditional, wasteful practices, Jade embraced new technology, starting with Adobe Illustrator and eventually mastering CLO 3D. This journey reignited her passion, showing how stepping out of your comfort zone and adopting innovative tools can lead to more sustainable and exciting opportunities in the industry.This episode is a must-listen for anyone feeling stuck or resistant to the evolving technologies in fashion design. Jade's story offers hope, practical advice, and a renewed sense of purpose that can energize your own fashion design journey.About Jade Wei:Jade is a freelance designer based in London, specializing in 3D pattern-making, garment and product development for brands with similar creative ethos. Born in Taiwan, she moved to the UK at 18 to pursue a career in fashion. With 17+ years of experience in the industry, she has worked for luxury brands including Alexander McQueen, Theory, and ClothSurgeon. She also designs for independent designers and launched her own brand, ATELIER WCMF. Recently, she has been merging the digital and physical fashion worlds using emerging technology to create advanced technical services for fashion brands.Connect with Jade:Visit their websiteEmail at: j.w@atelier-wcmf.comFollow on InstagramConnect on Linkedin

The Futur with Chris Do
289 - The Power of Transparency in the Digital Age of Design - With James Barnard

The Futur with Chris Do

Play Episode Listen Later May 1, 2024 64:53


The Art of Learning by Teaching In this episode, host Chris Do delves into the personal and professional growth journey of graphic designer James Barnard, focusing on the importance of authenticity, transparency, and the willingness to learn in public. By sharing his own experiences, including the initial struggle with an Adobe Illustrator tool, Barnard highlights the positive impacts of admitting one's gaps in knowledge and the collective learning that ensues with the audience. The episode further explores the power of teaching and how it can not only enhance one's own understanding but also boost business through specialization, in this case, logo design. Barnard discusses the effectiveness of script writing for social media content to bolster confidence and articulation, alongside the significance of continuous learning and sharing even the basics of one's craft. Emphasizing mistakes as a natural part of the creative process, the conversation shifts towards the benefits of humility and preparing oneself before claiming expertise, culminating in the mutual growth of both the designer and his audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Alaska Wild Project
AWP Episode 158 "Wrap'n & Braaap'n" w/Sierra Winter

Alaska Wild Project

Play Episode Listen Later Mar 11, 2024 144:15


Daniel Buitrago, Jack Lau & “The Mayor” Adrien Gregory” WRAP & BRAAAP with local branding specialist, web designer, artist and backcountry snowmobiler Sierra Winter with Artwork by Sierra Summer!   Salad salesmen, Ice fishing overflow, Iron Dog Results, Iditarod start hot spots, Willow pizza Rons Place, Wrapping Sleds, The Mayors new wrap, Tail Gate Alaska, Ideas for new winter events, snow cats, Sierra's design philosophy, Adobe Illustrator, Sierra's sled design, Sled deck wrap, 4 runner wrap, Skyline signs, Beginnings of Sierra Winter Designs, Inspiration and staying creative, Freaky Leaky Pod, snow machine injuries, Tatoos and acupuncture, wood burn or carve rifle stalk, fractal wood burning, Quapolits book, ice fall through events, trivia, Polar bear plunge, Anchorage Brewing can designs, favorite places to ride, Grandview and Lost Lake,  Mountain vs trail riding, Women in snow machining, Snow machine club, snow machine community support and clinics, Awaken film fest, Timber sleds and snow bikes.   Visit our Website - www.alaskawildproject.com Follow on Instagram - www.instagram.com/alaskawildproject Watch on YouTube - www.youtube.com/@alaskawildproject Support on Patreon - www.patreon.com/alaskawildproject

A Phil Svitek Podcast - A Series From Your 360 Creative Coach
Unlocking Adobe Illustrator's Hidden Power: Working with PDFs

A Phil Svitek Podcast - A Series From Your 360 Creative Coach

Play Episode Listen Later Feb 21, 2024 3:09


Discover a whole new world of possibilities in Adobe Illustrator as I share my revelation about working with PDFs in this software! In this video, I dive into the lesser-known feature of Illustrator that allows you to create and manipulate PDF files directly within the program. Don't forget to like, share, and subscribe! Also, it'd mean the world to me if you check out the crowdfund for my latest film project: http://bit.ly/FundArbiters. Yours truly, Phil Svitek Filmmaker, author, podcaster & 360 Creative Coach ⁠⁠http://philsvitek.com⁠⁠ Movies: -The Love Market: ⁠⁠http://philsvitek.com/filmography/#lovemarket⁠⁠ -A Bogotá Trip: ⁠⁠http://philsvitek.com/filmography/#bogotatrip⁠⁠ -The Arbiters: ⁠⁠http://philsvitek.com/filmography/#thearbiters⁠⁠  Books: -Elan, Elan: ⁠⁠http://philsvitek.com/bibliography/#elanelan⁠⁠ -Master Mental Fortitude: A Guide To Achieving Your Creative Ambitions: ⁠⁠http://philsvitek.com/bibliography/#mastermentalfortitude⁠⁠ -In Search Of Sunrise: ⁠⁠http://philsvitek.com/bibliography/#insearchofsunrise⁠⁠ -Hollywood Dreams on a Shoestring Budget: The Indie Filmmaking Guide For Debut Features: ⁠⁠http://philsvitek.com/bibliography/#hollywooddreams⁠⁠  Podcast: A Phil Svitek Podcast: A 360-degree view of the digital artist's path to success, blending technical theory, practical wisdom, and personal development. ⁠⁠https://philsvitek.com/360-mastery/⁠⁠ Altruism: -Financially Fit Foundation ⁠⁠http://philsvitek.com/altruism/#fff⁠⁠ -Adopt Diamond The German Shepherd I'm Fostering ⁠⁠http://philsvitek.com/altruism/#diamond⁠⁠  Substack: ⁠⁠http://philsvitek.substack.com⁠⁠  Patreon: ⁠⁠http://patreon.com/philsvitek⁠⁠  Merchandise:  ⁠⁠https://www.amazon.com/s?rh=n%3A7141123011%2Cp_4%3APhil+Svitek+Podcast&ref=bl_sl_s_ap_web_7141123011⁠⁠ Instagram:  ⁠⁠http://instagram.com/philsvitek⁠⁠   Facebook:  ⁠⁠http://facebook.com/philippsvitek⁠⁠  X/Twitter:  ⁠⁠http://twitter.com/philsvitek⁠⁠  LinkedIn: ⁠⁠https://www.linkedin.com/in/phil-svitek⁠⁠ Threads: ⁠⁠https://www.threads.net/@philsvitek⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@philsvitek⁠⁠ 

A Creative Odyssey
013 | why learn Adobe Illustrator in 2024

A Creative Odyssey

Play Episode Listen Later Feb 18, 2024 13:07


Dive into "A Creative Odyssey" with Ally Ryde in this insightful episode where creativity meets practical application. Whether you're a seasoned designer, an entrepreneur, or simply passionate about exploring the realms of creativity and design, this episode offers valuable insights and inspiration for everyone.   Join Ally Ryde as she embarks on a creative odyssey, sharing her journey and insights into the world of design, creativity, and entrepreneurship. From the significance of Adobe Illustrator to the endless possibilities it unlocks for creatives, this episode is a treasure trove of knowledge for anyone looking to enhance their skills or dive deeper into the creative industry.   ____________________________________ leave a comment, subscribe, share with a friend   ____________________________________ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/neozoic/time-machine License code: USHXWSCCR7ASGXWS

The Professional Creative
117: The Rise of the Side Hustle

The Professional Creative

Play Episode Listen Later Feb 6, 2024 14:29


Today, we're diving into the world of side hustles, where creativity meets opportunity. Did you know that in a recent survey of our Surface Design Immersion Course students, a whopping 30% are turning their surface pattern design skills into lucrative side gigs? This isn't just for surface pattern design career-seekers! But here's the kicker: side hustles aren't just a trendy phenomenon; they've become a way of life for around 50% of Americans, especially after the rollercoaster of 2020. What's fascinating is that side hustles know no boundaries when it comes to age or demographic. No matter what you are currently doing or seeking, the allure of extra income, flexibility, and a creative outlet can be irresistible. Think about it: having something on the side that not only pays the bills but also brings you joy is pretty exciting! And in our world of surface pattern design, mastering tools like Adobe Illustrator isn't just about creating beautiful designs—it's about opening doors to endless possibilities, whether it's in surface pattern design or beyond. So, let's take a look at the statistics, and explore the perks of learning new skills that could lead to a lucrative side hustle.

Everyday AI Podcast – An AI and ChatGPT Podcast
EP 198: Midjourney V6 - What's new and producing powerful ad creatives

Everyday AI Podcast – An AI and ChatGPT Podcast

Play Episode Listen Later Feb 1, 2024 50:34


AI has changed the creative advertising game. One AI powerhouse tool helping to push the future of art and creatives forward is Midjourney. Rory Flynn, Founder of Systematiq Ai, joins us to discuss what's new with Midjourney and how you can create powerful ad creatives.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode pageJoin the discussion: Ask Jordan and Rory questions on MidjourneyUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:02:00 Daily AI news04:25 About Rory and Systematiq Ai07:42 Who should use AI art tools?09:42 Discussing the improvement of AI-generated art14:38 Visual differentiation key in marketing, use AI.19:24 Detailed, professional video, a scroll-stopping social media visual.20:25 Experimenting with photography on a small budget.25:53 Importance of detailed prompts for generative AI.29:17 Using AI for ad creative localization importance.31:03 Discussion of consistent styling in photo set.34:37 Studying and emulating styles in commercial art.37:10 Collaborating, merging brands to create campaign mood.42:22 Adobe offers useful features for design work.43:46 AI can optimize ads, value in performance.47:27 Questioning impact of creative tools like Vision Pro.Topics Covered in This Episode:1.  Understanding AI Art2. Application of AI Art in Business3. Responsible use of AI-Generated Imagery4. Creating AI-Generated Ad Creatives5. The Future of AI in Ad CreativeKeywords:AI art, AI-generated images, DALL E, MidJourney, Rory Flynn, Systematic AI, Vision Pro from Apple, Runway, Adobe Illustrator, AI in advertising, ad creative, version 5.2, localization, tone specificity, commercial use of AI, AI tools, generative AI, copyrights and AI, AI news, AI in healthcare, AI newsletters, AI-enabled biological creation, AI regulations, AI in business operations, AI for visual content creation, midjourney v six, Kanye West's AI usage, prompt handling in AI tools. Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/

The Profitable Graphic Designer
91 Spend Your Time Creating Logos, Not Exporting Them! An Interview With Michael Bruny-Groth

The Profitable Graphic Designer

Play Episode Listen Later Jan 23, 2024 48:13


From transitioning from a freelance graphic designer to developing a product tailored for designers, Michael shares his journey of inventing software for logo designers in this episode of The Profitable Graphic Designer Podcast. We delve into the highs and lows of his path. We discuss the benefits of using The Logo Package software and how designers can leverage it to save time and establish themselves as professionals and experienced brand and logo designers in the eyes of their clients. Michael and I also explore how to establish a product based business as a designer and how to find affiliates for your products. We dive into the question of whether passive income is truly passive. Information about the software (+ get 20% off using my affiliate links): 1. Logo Package Express is the Adobe Illustrator extension that automatically generates and exports logo packages with blazing speed. 2. Logo Package Swatch automatically gathers all the brand color information you need in one easy-to-access location. Use coupon code “aventive20” for an exclusive 20% discount! CLICK HERE TO LEARN MORE You will learn: The profitability of developing a product. The time required for research, testing, and product development. Strategies for building an affiliate program. The number of hours needed for product development and how many hours Michael currently dedicates after the product's launch. What Logo Package is and where to find these products.   Click here and use “aventive20” at checkout to get your 20% discount.   Michael's Bio: Michael Bruny-Groth stumbled into graphic design by mistake when he was accidentally put into a design class in high school. With a degree in graphic design and several years of agency experience under his belt, Michael became a freelance designer in 2016. After parting ways with a major client in 2018, Michael started inventing software for logo designers and has been the Founder and CEO of Logo Package for over 5 years. Website: www.logopackage.com Instagram URL: http://instagram.com/logopackage/ Freebies: https://www.logopackage.com/freebies

Camera Shake Photography Podcast
The FUTURE of Photography with ADOBE'S RUSSELL PRESTON BROWN

Camera Shake Photography Podcast

Play Episode Listen Later Jan 11, 2024 88:32


In this episode, we are thrilled to have Adobe's Senior Creative Director, RUSSELL PRESTON BROWN, as our special guest. Russell has been at the forefront of Adobe's creative evolution for 32 years, contributing significantly to the development of Adobe Photoshop and championing the use of smartphones in photography. Join us as we explore the impact of AI, including Adobe's groundbreaking Generative Fill in Photoshop, on the future of photography.******************************************************************SUPPORT THE PODCAST: www.buymeacoffee.com/camerashake******************************************************************JOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com******************************************************************Check out our sponsor: www.platypod.com******************************************************************THIS WEEK'S LINKS:INTERESTED IN THE LOFOTEN VIKING PHOTOGRAPHY WORKSHOP?https://www.idavewilliams.com/trainingTHIS WEEK'S LINKS:GET A FREE ADOBE CREATIVE CLOUD SUBSCRIPTION WHEN JOININGTHE LOFOTEN VIKING PHOTOGRAPHY WORKSHOP? (AND FOR AN EXTRA 5% OFF USE THE CODE DAVE5)https://www.idavewilliams.com/trainingJOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.comRussell Preston Brown on the web:http://russellbrown.com/Russell Preston Brown on Social Media:Instagram:https://www.instagram.com/dr_brownFacebook: https://www.facebook.com/russellprestonbrown======================================Camera Shake Photography Podcast on YouTubehttps://www.youtube.com/camerashakeFULL EPISODE 187 ‘The FUTURE of Photography with ADOBE'S RUSSELL PRESTON BROWN' IS ALSO AVAILABLE ON: YouTube: https://youtu.be/-zNVYiNYo3sApple Podcasts - https://apple.co/2Y2LmfmSpotify - https://spoti.fi/304sm2G======================================FOLLOW US ONInstagram: https://www.instagram.com/camerashakepodcast/Facebook: https://www.facebook.com/camerashakepodcastX (Twitter):  https://twitter.com/ShakeCameraTikTok: https://www.tiktok.com/@camerashakepodcastKersten's website:www.kerstenluts.comKersten on Instagram:https://www.instagram.com/kerstenluts/https://www.instagram.com/threeheadsinarow/ FOLLOW US ONInstagram: https://www.instagram.com/camerashakepodcast/Facebook: https://www.facebook.com/camerashakepodcastTwitter: https://twitter.com/ShakeCameraKersten's website:www.kerstenluts.comKersten on Instagram:https://www.instagram.com/kerstenluts/https://www.instagram.com/threeheadsinarow/

The Professional Creative
109: You're Invited! The 5-Day Pattern Challenge

The Professional Creative

Play Episode Listen Later Jan 9, 2024 10:40


It's the start of a brand-new year, and guess what? I've got an exciting opportunity you won't want to miss! I'm on a mission to transform your creativity to something new and exciting, and you're invited to join me on a fun and incredible 5 day challenge. The best part? It's absolutely free, and you don't need any prior experience or knowledge. From simple doodles to diving into the wonders of Adobe Illustrator, we're covering it all in this live 5-day challenge kicking off on January 11th. The lessons will be short, sweet, and packed with creativity, plus we've got some amazing giveaways lined up. Trust me, everyone can participate, so head over to bonniechristine.com/5daychallenge and let's make this the most inspiring start to the year together! Join the 5-Day Challenge: https://www.bonniechristine.com/5daychallenge

B&H Photography Podcast
Adobe's First Evangelist: Russell Preston Brown

B&H Photography Podcast

Play Episode Listen Later Dec 21, 2023 85:42


It's likely that everyone reading this has used, or at the very least heard of Adobe's ubiquitous piece of software called Photoshop. But are you familiar with the very first—and perhaps the most eccentric—of the evangelists working behind that magic curtain?   Well, you're about to meet him today, in our latest podcast featuring pioneers of photography and imaging. As Adobe employee number 38, graphic designer Russell Preston Brown was in the room when brothers Thomas and John Knoll showed up to demonstrate a new piece of software, in 1988. Suitably impressed with what he saw, Russell made a beeline to Adobe co-founder John Warnock and uttered the imperative “Buy it! Now!”   Thirty-five years later, Brown has not lost an ounce of passion for concocting magic with digital imaging tools, and for sharing his knowledge with other users during his outlandish workshops and events.   Join us for a rollicking chat with this shapeshifting impresario in cowboy attire. From Brown's earliest training in darkroom photography to his current digital workflow syncing a mobile phone with Profoto lighting gear, we cover a lot of ground.   Throughout our discussion, we reflect on the revolutionary effects of technological advances, plus Brown's uncanny luck to be there in the middle of the zeitgeist, which led him to a telling analogy:   “Yes, I was in the right place at the right time. I made my fair share of contributions, but it all comes back to—what if the Knoll brothers had not decided to make Photoshop? I want to see that Jimmy Stewart episode of “A Wonderful Life,” where Photoshop didn't appear. Would we be using Letrasets?...”   Guest: Russell Preston Brown For more information on our guests and the gear they use, see: https://blogd7.bhphotovideo.com/explora/podcasts/photography/adobes-first-evangelist-russell-preston-brown Above photograph © Russell Preston Brown Episode Timeline: 2:47: A peak behind the scenes of Brown's early experiences at Adobe and what constituted working as a graphic designer back in 1985.  10:24: Brown's early training in darkroom photography, the type of photos he made and the tech transitions to the mobile phones that he works with today.  15:55: Thomas Knoll calls the iPhone a hallucination of what you are seeing in terms of colors, dynamic range, and quality of light. It gives us what we want to remember from that moment. 19:45: Brown's workflow for shooting with an iPhone synched to Profoto strobes and other lighting modifiers, and his ability to carry everything around in one bag.  24:12: Comparing image captures from different brands of mobile phones: iPhone, Google Pixel 7 and Samsung 23. Plus, make sure to use a solar filter over the lens when photographing the eclipse. 31:27: Brown's experiences working directly with programmers in the development of Photoshop, plus working one-on-one with a programmer to develop actions, scripts, and panels for his own Photoshop tools.  36:06: Episode Break 36:39: Brown reflects on his rapport with photographic purists during early presentations about Photoshop—from a photojournalism conference in Perpignan, France, to an early discussion about digital with Greg Gorman.  42:39: Adobe's earliest dreams and goals about prepress and processing images to create CMYK output for print publication, and the subsequent ability to access Raw data. 47:15: Differentiating between generations of Adobe users and how they employ the software, plus distinguishing between Lightroom Classic and Lightroom Desktop. 51:46: Applications that have kept all the original tool sets, offering many routes to similar results, to serve the full range and successive generations of its user base.  54:00: The question of AI and differences between typing text and using AI prompts, or taking one's original photographs and supplementing them with AI through Photoshop's Generative Fill. 1:03:39: The dangers of using creative tools incorrectly, and Brown's predictions about creative trends to come.  Guest Bio: Russell Preston Brown is the Senior Creative Director at Adobe Systems Incorporated, as well as an Emmy Award-winning instructor. His ability to bring together the world of design and software development is a perfect match for Adobe products. In Brown 's 38 years of creative experience at Adobe, he has contributed to the evolution of Adobe Photoshop and Adobe Illustrator with feature enhancements, and advanced scripts. Most recently he has started to travel the world with a mobile phone camera to capture his adventures from a whole new creative perspective. This new age of mobile photography has sparked his creativity and has inspired a variety of new imaging directions.  Brown also specializes in inspirational hands-on training at Adobe MAX, where he shows users how to work and play with Adobe software. He shares his delight in testing the creative limits of his tools as a prolific creator of an entertaining collection of Photoshop tips and tricks. His in-depth design knowledge and zany presentation style have won him a regular following among beginning, intermediate, and advanced Photoshop users alike. A live performance of the Russell Brown Show is not to be missed.  Stay Connected: Russell Preston Brown Website: https://russellbrown.com/ Russell Preston Brown on Instagram: https://www.instagram.com/dr_brown/ Russell Preston Brown on Facebook: https://www.facebook.com/russellprestonbrown/ Russell Preston Brown on Youtube: https://www.youtube.com/user/therussellbrownshow/videos Russell Preston Brown on Vimeo: https://vimeo.com/user6594224 Russell Preston Brown at the Photoshop Hall of Fame:https://www.photoshophalloffame.com/russell-brown Adobe Max: https://www.adobe.com/max.html

My Amazon Guy
My Amazon Guy Friday Live Q&A with Faith Denniston and Thomas Fitzgibbons

My Amazon Guy

Play Episode Listen Later Dec 20, 2023 105:21


Who says you can't dominate Amazon? Not us. Join the Friday Live Q&A with Faith Denniston and Thomas Fitzgibbons to prove them wrong!This isn't just another Q&A session: It's a goldmine of Amazon wisdom. Cut through the Amazon clutter: → Live expert advice at your fingertips. → Real-time solutions to your Amazon dilemmas. Your weekly Amazon power-up: → Learn, connect, and turbocharge your e-commerce game. Every Friday is a chance to level up: → Don't just watch the game, change the game. Be there or be square. Let's unlock your Amazon potential together! #AmazonFridayLiveQA #AmazonSellerSupport #MyAmazonGuyLiveTimestamps:00:00 - Introduction and Overview10:06 - Opening Remarks and Personal Updates10:25 - Discussing Amazon News and Seller Updates11:23 - Addressing Amazon Seller Central Questions: Vine Program Insights13:16 - Exploring Strategies for Amazon Vine Program and Product Reviews15:00 - Analyzing Pricing Strategies for Amazon Products16:02 - Delving into Amazon Warehousing and Distribution Queries18:58 - Discussion on Amazon Transparency Program and Seller Tips20:03 - In-depth PPC Strategies for Product Launches on Amazon26:26 - Responding to Various Amazon Seller Questions: Storage, Labeling, and More33:10 - Exploring the Impact of Price Changes on Amazon Product Rankings36:00 - Deeper Insights into Amazon PPC and Marketing Strategies39:00 - Addressing Complex Amazon Selling Scenarios and Seller Queries45:03 - Tips for Managing High PPC Spend and Conversions on Amazon46:06 - Unpacking the Challenges with Amazon Labeling and Inventory Management49:41 - Strategies for Handling Large Amazon Product Catalogs52:53 - Tackling Specific Amazon Seller Challenges and Questions58:02 - Discussing AB Testing Issues for Child ASINs59:01 - Addressing Second Option Metrics in AB Testing59:15 - Eligibility and Limitations in AB Testing59:34 - Main Image Testing and Version Comparisons1:00:04 - Interpreting AB Testing Data and Potential Actions1:00:17 - Observing Product Page Metrics and Considering Amazon's Algorithm1:00:49 - Resolving Issues with Sticker List and Amazon Barcode SKU1:01:22 - Handling Amazon Barcode and Sticker List in Shipment Process1:02:07 - Strategies for Managing High PPC Budget Consumption1:02:42 - Analyzing Campaign Budgets and Spending Patterns1:03:10 - Adobe Illustrator for Product Packaging Design1:03:59 - Learning and Using Adobe Illustrator for Design Needs1:04:15 - Managing PPC Budgets for Newly Launched Products1:04:44 - Utilizing Day Parting Strategies in PPC1:05:02 - Detailed Discussion on Day Parting and Campaign Adjustments1:06:01 - Addressing Oversaturation of Targets in Campaigns1:06:43 - Effectively Managing and Analyzing PPC Campaign Targets1:07:33 - Implementing Day Parting for Optimized PPC Spending1:08:44 - Wrapping Up PPC Discussion and Day Parting Strategy1:09:08 - Handling Stickerless SKU and Amazon Barcode Issues1:10:11 - Clarifications on Sticker List and Amazon Barcode Labeling1:10:54 - Addressing Age Group Specifications in Product Listings1:11:30 - Dealing with Amazon's Classification of Products for Kids1:12:01 - Understanding and Acquiring Child Product Safety Certificate (CPC)1:12:59 - Category Dependence in CPC Requirements1:13:32 - Reviewing Product Descriptions for Compliance with Amazon's Guidelines1:14:03 - Analyzing Business Report and Skew Economics Discrepancies1:14:59 - Comparing Business Reports and Skew Economics for Sales Analysis1:15:24 - Utilizing Third-Party Tools for Comprehensive Profitability Analysis1:16:06 - Addressing Product Detail Page Violations aSupport the show

The Pro Audio Suite
Austrian Audio Mi-Creator unboxing.

The Pro Audio Suite

Play Episode Listen Later Nov 28, 2023 20:04


The Austrian Audio MiCreator is a new type of creative tool. Equal parts high-quality condenser microphone and simple audio interface with USB-C ® connectivity, MiCreator gives you the flexibility to create what you want—how you want. Just plug in and start recording in top-notch audio quality instantly. Or expand your setup using MiCreator's additional input to achieve stereo recordings, record an additional sound source, and more. And whether you're recording at home or on the go, you can create with confidence thanks to MiCreator's ultra-durable metal housing. Catch the video version here: https://youtu.be/vJBR0tBBUaw AP got his hands on one and we figured we'd share his early Christmas day unboxing it as our first video episode... A big shout out to our sponsors, Austrian Audio and Tri Booth. Both these companies are providers of QUALITY Audio Gear (we wouldn't partner with them unless they were), so please, if you're in the market for some new kit, do us a solid and check out their products, and be sure to tell em "Robbo, George, Robert, and AP sent you"... As a part of their generous support of our show, Tri Booth is offering $200 off a brand-new booth when you use the code TRIPAP200. So get onto their website now and secure your new booth... https://tribooth.com/ And if you're in the market for a new Mic or killer pair of headphones, check out Austrian Audio. They've got a great range of top-shelf gear.. https://austrian.audio/ We have launched a Patreon page in the hopes of being able to pay someone to help us get the show to more people and in turn help them with the same info we're sharing with you. If you aren't familiar with Patreon, it's an easy way for those interested in our show to get exclusive content and updates before anyone else, along with a whole bunch of other "perks" just by contributing as little as $1 per month. Find out more here..   https://www.patreon.com/proaudiosuite     George has created a page strictly for Pro Audio Suite listeners, so check it out for the latest discounts and offers for TPAS listeners. https://georgethe.tech/tpas If you haven't filled out our survey on what you'd like to hear on the show, you can do it here: https://www.surveymonkey.com/r/ZWT5BTD Join our Facebook page here: https://www.facebook.com/proaudiopodcast And the FB Group here: https://www.facebook.com/groups/357898255543203 For everything else (including joining our mailing list for exclusive previews and other goodies), check out our website https://www.theproaudiosuite.com/ “When the going gets weird, the weird turn professional.” Hunter S Thompson    Summary In this episode of Pro Audio Suite, our hosts George Wittam, Robert Marshall, Darren Robert Robertson, and Andrew Peters unbox Austrian Audio's new Creator Studio. They humorously discuss their first impressions, visual appeal, and play around with its innovative features. The product, a comprehensive home recording solution, impresses them with its sleek design, changeable magnetic panels, dual microphone system for stereo recording, and high audio quality. Furthermore, they touch on Austrian Audio's partnership with Passport VR, presenting the Pro Audio Suite version of the headset that boasts stunning sound quality. The episode is packed with enjoyable conversation, honest opinions, and valuable insights into the latest in audio technology. Don't forget to subscribe and join their Facebook group. #AustrianAudioUnboxing #ProAudioSuitePodcast #HomeRecordingSetup    Timestamps (00:00:00) Introduction (00:00:52) New Audio Tech from Austria (00:01:22) Austrian Audio's Home Recording Innovation (00:03:59) Microphone Customization (00:06:30) Mic Functionalities (00:10:25) Austrian Audio's High-Quality Mic (00:14:58) Passport Vo Mic Modes (00:19:24) Praise for Austrian Audio    Transcript Speaker A: We have something special inside this box which we're about to reveal. Stick around, 54321.,Speaker B: Let's go.,Speaker A: Welcome.,Speaker C: Hi. Hi. Hello, everyone, to the Pro Audio Suite.,: These guys are professional.,Speaker B: They're motivated with tech. To the vo stars George Wittam, founder of Source Element Robert Marshall, international audio engineer Darren Robert Robertson and global voice Andrew Peters. Thanks to Tribooth, Austrian Audio making passion heard source elements george the tech Wittam and Robbo and AP's, international demo. To find out more about us, check theproaudiosuite.com line up, Leonard.,Speaker C: Here we go.,Speaker A: And welcome to another Pro Audio suite, this time on camera, thanks to Tributh. Don't forget the code. Trip a P 200, $200 off your tribooth and Austrian Audio making passion heard. Now we're about to divulge something new from Austria.,: Cracking into a box.,: It's not even Christmas yet.,Speaker A: I know. This is it.,: I can hear the bells.,Speaker A: Well, you see, I have my Santa beard on.,: He's got the ho ho ho beard. I'm not talking about the white beard.,Speaker A: At least he gets three hoes every year. I'm lucky to get one.,: What's in the box?,Speaker A: What's in the box?,: Come on, show us the box first. What's it say on the front, Mr. Peters?,Speaker A: It says my Creator Studio.,: Nice. This is the Austrian audio. This is the new now, I've actually.,Speaker A: Had a play with this. And you've actually heard this robber? You heard what it sounded like?,: I have.,Speaker A: And so did you guys hear did.,: You get a blind listen?,Speaker C: Yes.,: Like, you did have a blind listen.,: It was one of those conversations. What mic am I on?,: Oh, I love that.,: I love and Robert was on some crappy audio technical thing.,Speaker A: But then he says to me I said, what am I? And he goes, Is that a microtech Gaffel? I'm like, no, it's a USB mic.,: He's like, holy shit. Not yeah.,Speaker A: So, anyway, so it comes with USBC comes with the does it come with two cables? Yeah, it comes with the TRS and jack. And that's for what is that? Well, that's a di on the end of that cable. That's just an unbalanced jack and a TRRS. So if you want to di into the microphone, you can use that. So di your guitar.,: So, wait a minute.,: Is that an output cable or an input?,Speaker A: An input cable.,: An input cable, yeah. We should actually mention that this is sort of Austrian Audio's nod to home recording, sort of, isn't it, really?,Speaker A: Absolutely.,: So it's not just a microphone? No, it's a microphone and an audio interface.,Speaker C: Correct. Yeah.,Speaker A: So, anyway, so you got that so unbalanced into a TRRS, into the back of the mic.,: Your normal USB, that quarter inch unbalanced, would go into a guitar or a keyboard or some instrument. Got it.,Speaker A: It's really cool. They also chuck in this, which I thought was really good because when you look at the bottom of the mic, you know when they got the small I don't know what it is in Imperial, but when you got the smaller thread in the mic, I thought, oh, that's going to be great. Trying to get that onto a stand. Standard mic stand.,: Call it quarter 20. Is that the camera standard in the US? Yeah.,Speaker A: Well, it's not actually. Is it camera? I'm not sure. Anyway.,: Is it really small or like the middle?,Speaker A: No, it's kind of like yeah, that's quarter 20. But they chuck that in an adapter, which I thought was really cool, because.,: When I looked at it so it goes from quarter 20 to five eight, which is the US imperial, whatever you call it. Microphone stand.,Speaker A: We call it Imperial, but I don't know whether imperial. Imperial.,: Yeah. We are the Imperialists. I always forget that.,Speaker A: Exactly. Now, inside we're being reminded that more.,: But that's another story. Anyway. Yeah. So what else is in that?,Speaker A: Well, this is kind of cool. You get the two magnetic panels, so if you want to change it from black to red, you can.,: What do they do?,Speaker A: Sorry?,: What did they change?,Speaker A: I'll show you. I'll show you in a moment when I get the mic out. Also your standard, like that thing you.,: Never read, that thing you throw in the bin.,Speaker A: If all else goes wrong, then maybe you'll look at that at some point.,: I have a huge bin full. You know what I use those for? It's the archive of all the crap I have bought in the last ten years in one box.,Speaker A: Well, I can tell you what these would have been used for years ago. Would have been perfect filters, but business cards, not doing the good old days. Anyway, you can't put those in your pool filter.,: Don't be silly.,Speaker A: I wouldn't be surprised what's in there. So here it is. That's the Austrian audio. My creator. And I can tell you, you would say it has some heft nice. Okay, but if you don't like the.,: Black keeps it simple, doesn't it?,Speaker C: Yeah.,Speaker A: If you don't like the black, you just go, now it's red.,: Nice. You could do they think of everything, don't they?,Speaker A: Same on the back. Chuck that on there. That one doesn't want to go on. Oh, yeah, it's on.,: See, that would go well in your booth with the red lights.,Speaker C: AP.,Speaker A: It's just perfect. It's my colors in here. Red and black.,: That's pretty cute.,Speaker A: So that's cool. But this microphone now, I don't know technically how it all works, but it's got on the front, it's got high, low and mute. Now, I do know the mute is when you're either using the other microphone that you can attach to this, or if you're using a di oh, I see what I did wrong. You take those ones off.,: That's why I didn't oh, I see, the replaceable guy.,Speaker C: Yeah.,Speaker A: But I think that this mute is for if you're running a di. I think that's how it works.,: Okay, so that mutes the di.,Speaker A: Is that what you I think it allows you to monitor, like, if you use something in the back here, you've got the in out and you've got the out. Now the out from here would either be your headphones or you run this other lead. In fact, that's the point. Where is the other lead? I'm sure there's supposed to be another one that goes out of here and into the other microphone. If you have the two and speaking.,: That will be with the other microphone, I would presume.,Speaker A: I'm guessing it makes sense. I've not opened this box, so I don't know.,: So it's not one box, it's two.,Speaker A: Two boxes.,: It's a double unboxing.,Speaker A: Double unboxing. Top that. Oh, yeah.,: There you go.,: Unboxings for the price.,Speaker A: Yeah, the leads are in there. Okay, that makes sense. So let me just get this one out.,: So what's the idea here? Do we have a two mic system?,Speaker A: Yeah. So you can run it as a stereo mic. So you can say you want to do like an acoustic guitar or something and sing. You can actually one mic on or you could do two mics on the guitar. If you're just doing that, like, you've.,: Got a vocal ensemble that you need to record. You can do it in stereo. You can put one left and one.,Speaker A: Right, but also, like, even for what we mean if you're doing interviews yeah. So then you have the if I.,: Was doing, like once I recorded a podcast down at Bondi Beach, so I can imagine I would have lapel mics on the guests and then have one of those on a couple of stands just recording Ambience in the background, even.,Speaker C: Yeah.,Speaker A: So that's the second part of the.,: Stereo, which okay, so that's the primary and secondary.,Speaker A: Yeah.,: Mic. That's the secondary.,Speaker A: So it has a link and an out. So if you're connecting the first mic to this one, you go into the link with the TRRS, whatever it is in there, and then your out becomes your headphone out. So it actually bypasses the headphone out of the main mic and then takes it into this one.,: Whoa, that's pretty clever.,: That's cool.,Speaker A: Yes, that's the other one. This is if you get the studio set, you don't have to buy them both.,: Yeah. This is the full studio set. Or you can get just the main mic as a single.,Speaker A: But I can tell you the quality and for the money, I don't know what they retail it. I haven't looked.,: I shall check.,Speaker A: But the quality of them is like it's really weighty.,: Yeah.,Speaker A: Now I don't know whether they just.,: Yeah, well, what I heard of it, it sounds brilliant. I mean, we'll obviously do a test in another episode, but from what I heard of it for 30 seconds or so earlier today, it sounds awesome.,Speaker C: Yeah.,Speaker A: So you get another couple of cables in here. What are they? Okay. Oh, you got an adapter. Okay. So you can run that into maybe a mini jack into that, and then split that into the back of the other one.,: That could be a lavalier.,Speaker A: That could be for the lav.,Speaker C: Yeah.,: So the whole system set, which is what you have there, apparently, which has the master mic, the secondary mic, the color change panels, 1232 audio cables and a USB. And I'm seeing something else you didn't mention. It looks like there's a stereo bar. Did that come with your kit, too?,Speaker A: No, I haven't seen one.,: Okay. Because on the website, it actually also has a stereo bar. Hang up this whole thing on there, maybe because you have a preview package. Yeah, they didn't have the full retail kit, but the retail kit also has a nice zippered case. Everything goes into and a stereo bar, too.,Speaker A: Okay, that makes sense.,: And that whole thing is 299 us.,Speaker A: That's crazy.,: It's a good price, isn't it?,Speaker A: For what you get, honestly, and what it sounds like. I mean, look, I didn't listen to it until about half an hour ago when we set them up, and I just was talking to Robbo and Robert and to me, it sounded really good.,: Well, for me, the sound of it is on par with the 16 that I'm on, to be honest. It sounds brilliant.,Speaker A: Yeah, it does, actually, because I was thinking, like, even for what voiceover guys do when you're on the road, just chuck that in your bag. Yeah.,: Nothing in what you were doing when you were talking on that before when I was listening, there's nothing in there that you would make you go, there's no way I'm using that for a voiceover.,Speaker A: And it also doesn't need a shock mount because I don't know where you can see this, but it's actually suspended in rubber.,: Wow. Yeah. See, that's cool.,Speaker C: Yeah.,: They suspended the capsule. That's right.,Speaker A: And you can also it's really nice, swivel the capsule to whatever you want to do.,: I know they're a sponsor of the show and people are going to go, yeah, you're only saying that because but I'm sorry, I'd say this anyway. These Austrian audio guys, they're so on the ball with this stuff.,Speaker A: I agree.,: When companies that make high quality products step into this creator space, they are now competing on price. Right. So they have to cut corners. But the thing is that the miniaturization of electronics, the quality of the capsules and the electronics are so good that they can cut all those corners, add more features and still have sound quality that rivals their studio mic. And that's the craziest part of all, because I can't wait to actually hear it and test it out.,: Yeah, like I said, I was listening on Source Connect now when I was listening to Andrew, and he'd only just thrown it up. So it probably wasn't in perfect position either for him.,Speaker A: Terrible, actually.,: And it sounded brilliant. I mean, it sounded like this. Yeah.,: I decided, in solidarity, to throw I had my other mic up. Of course, I just brought up the Austrian audio. I felt left out, but yeah. So what do you perceive you might find this good for? Do you think you could do some take it on the road with you, or what do you think you might do with it?,Speaker A: Absolutely. I mean, that could be well, that's it.,: That fits in your Vespa, right?,Speaker A: Does fit in the vespa. You're reading my mind, George. You're reading my mind as you, um san Diego nice guys.,: You know, you've just come up with a new test for the show now, every time we test new gear, is it is it Vesper worthy?,Speaker A: It is vesper worthy. I mean, you think about, like, I chuck the road case on the Vespa when I go on these tours, and this would be perfect because I don't have to worry about an interface. There's your microphone, everything. Just one cable and a mic stand. Boom.,Speaker C: Yeah.,: So little nitpicky stuff. And maybe we won't know these answers until you've used it for a while. Does it have a no latency monitor? So for headphone use, you can hear yourself.,Speaker A: There was no latency when I was monitoring at the back. The other thing that was really interesting.,: You plug your headphones directly into the mic.,Speaker C: Yeah.,: And then to hear yourself, is that the knob? Is that what that big knob?,Speaker A: Two stage knob. I don't know what else it does, but when I had it and it.,: Was showing, you click on the knob and it changes modes.,Speaker C: Yeah.,: The other one might be gain from the other mic coming.,Speaker A: I think one is gain and one is monitoring.,: Is there a gain knob on that second mic?,Speaker A: No.,: So I wonder whether that's it coming in there.,Speaker C: Yeah.,Speaker A: So it would be this will be operating everything, I'm guessing.,: Yeah.,Speaker A: But the other thing I thought was really interesting, I don't know what the gain is on this microphone itself, but the headphone gain was really loud, right?,: Oh, really? Yeah. Did you get good levels in your can in your head?,Speaker A: I had to turn it down. It was too hot coming from you.,: Yeah.,Speaker A: But yeah, it was very loud.,: Wow. Cool.,Speaker A: Yeah.,: I'm really looking forward to you doing a test with that now. I really want to hear it, put it through its paces.,Speaker A: Well, it'd be interesting to see what it sounds like in a not so well, in fact, we heard it in a not great environment because I was sitting right in front of the computer screens. But, I mean, if you're on the road and you're doing the so called pillow fort or something, which is not ideal, particularly for a microphone like this, which is. Would that be a large diaphragm? I guess it is, yeah.,: I've been looking through the manual documents, and there's a document called my Creator Faceplate Customizing.,Speaker C: Yeah.,: Wow.,Speaker A: So that means you can have your own design. Yes.,: I saw that they give you EPS, Adobe Illustrator files, PDF, and so you can literally have your own Faceplate design to your spec.,: And they will make it for you, I guess.,: Yeah. They give you all the ability to customize.,Speaker A: You've given me an idea.,: I know what you're going to say. I'm with you.,Speaker A: What am I going to say? Vespa?,: You say, I can see us making.,Speaker A: Our own well, actually, I was thinking about me then, but yeah, you're right. Well, they're both thinking about us and me and whatever. That's not a bad idea, actually.,Speaker C: Yeah.,Speaker A: Maybe we should talk to Austrian Audio about the Pro Audio suite version of.,: The that's right, absolutely. To team up with the sentence Passport VR.,Speaker A: Well, you don't need it because it's got an interface in it.,: It is a two for one, isn't it? So that knobs functionality is twofold, as you discovered. One mode, it's gain for the mic, and the other mode it's headphone.,Speaker A: Yeah.,: So I wonder what controls the gain from the secondary mic then.,Speaker A: I wonder where that I think that probably does as well. Let me go back to the other mic.,: The switch on the front, if there is a three way switch for the microphone gain, if this is at the lowest mute position, the visible red marking on the switch signals that the mic is muted on the input side. This is a so called hardware mute. Regardless of any other mute in any other program, your mic is muted, which is very important. That's why in the Passport Vo, we have a hardware mute button.,: The swear button. That's right.,: Yes, exactly. So it has the swear button in the form of that little switch. However, this only applies to the signal from the internal microphone. Anything connected to the other input jack is not needed.,: From the back of the room, he's still going to hear get.,Speaker A: Yeah.,: And then it has a low and a high gain mode. So I suppose you have to experiment and figure out which of those positions you want to use.,Speaker A: I think I had it on high gain, but I would imagine if it's a super loud source, like in front of a guitar cab or something, and you're going to pull it down to low.,: Yeah. Very cool.,Speaker A: But it's great. And it's hard to actually I know, watching on camera and stuff, but it's hard to explain how solid this thing feels.,: Well, you can see it. It looks pretty solid.,Speaker C: Yeah.,: So I'm guessing it's it must have a steel chassis.,Speaker C: Yeah.,: So the outer the ring around the mic and the ring a ring around the chassis and the ring around the mic, I suppose are probably steel as opposed to aluminum.,Speaker A: Oh, yeah.,: Imagine how flimsy it would be if it was just plastic, too.,Speaker A: It's funny because the panels behind those fake panels that you can change is actually plastic behind there, but the actual front, the surround, all this kind of stuff, and all this is metal.,: Nice. You wouldn't want to drop it if it was only plastic or something. Flimsy absolutely. You'd be in trouble.,: So it also does have an internal pop shield over that cap.,Speaker C: Yeah.,: And it says if that's not sufficient because you have poor mic technique doesn't say that, but they have the OCP eight, which is an Austrian audio pop screen that you can add on to.,Speaker A: Oh, so it fits over the top of this cage here.,: I guess. So they don't show a picture, but it's in the manual.,Speaker A: I'm curious. I would like to know what that capsule is in there, though.,: Yeah, well, you never really know because let's say it's the same as the OC 16 capsule. Theoretically, it wouldn't be a great thing for them, maybe to advertise that, because then you're saying, well, you can get that capsule in a $200 mic. Yeah, $400 mic. But there are different mics for different use cases.,Speaker A: But I think the OC 16 has the same capsule as the OC 18. And the eight one eight, it's just the electronics and the assembly are different. The electronics, they've trimmed quite a bit of that down. And also the OC 16 is made in China.,: And this is also probably made in China.,Speaker A: Yeah, definitely.,: Kit yeah, right. Again, it's price point. They're having to create product at a creator competitive price point, which is fair enough. Think about who they're competing against. They're competing against the likes of the Yeti, the Blue Yeti, and that's $100 to $200, depending on the model and stuff. So, yeah, that's what they got to do. But I have no doubt that if they're going to put their name to something like this, it's going to have the sound quality you expect. Yeah, we'll do some more testing.,Speaker A: Sounded great. I mean, I think it's fantastic. I'll muck around with it more and we'll do an audio podcast using it, so anyone watching this can listen and check it out. But, yeah, I reckon it sounds good. Austrian Audio, you've done it again.,: Win a winner.,Speaker A: Winner, winner, chicken dinner. Which makes me hungry.,Speaker C: Well, that was fun.,: Is it over?,Speaker B: The Pro Audio suite with thanks to Triboof and Austrian audio recorded using Source Connect edited by Andrew Peters and mixed by Voodoo Radio Imaging with tech support from George the Tech Wittam don't forget to subscribe to the show and join in the conversation on our Facebook group. To leave a comment, suggest a topic or just say G'day. Drop us a note at our website. Theproaudiosuite.com.     

AppleInsider Daily
11/20/2023: A bunch of know-Nothings, Adobe BF deal, Vision Pro in March, iPhone camera claims, Tim Cook vs heckler, free Half-Life, Witcher for AS, OpenAI implodes

AppleInsider Daily

Play Episode Listen Later Nov 21, 2023 9:37


Contact your host with questions, suggestions, or requests about sponsoring the AppleInsider Daily:charles_martin@appleinsider.com (00:00) - 01 - Intro (00:14) - 02 - Nothing ventured ... (02:06) - 03 - Black Friday Adobe deal (02:45) - 04 - Beware the eyes of March (03:49) - 05 - Apple's very sensor-tive right now (04:45) - 06 - Tim Cook schools a doctor (06:10) - 07 - Gaming the system (06:42) - 08 - Witcher one do you prefer? (07:26) - 09 - Remember when AI stood for Adobe Illustrator? (09:02) - 10 - Outro Links from the showNothing kills iMessage bridge because it profoundly violated user privacy & securityAdobe Creative Cloud 2023 gets hefty 50% off discount for Black FridayApple Vision Pro now expected to ship in MarchApple considers bringing camera sensor designs in-houseTim Cook defends privacy focus in APEC discussion groupValve makes Half-Life free on macOS for 25th anniversary'The Witcher' and 'The Witcher 2' hunt their way to Apple SiliconOpenAI is imploding as staff rebel over shock firing of CEOSubscribe to the AppleInsider podcast on: Apple Podcasts Overcast Pocket Casts Spotify Subscribe to the HomeKit Insider podcast on:•  Apple Podcasts•  Overcast•  Pocket Casts•  Spotify

Resourceful Designer
Logo Package Swatch with Michael Bruny-Groth - RD325

Resourceful Designer

Play Episode Listen Later Nov 6, 2023 45:24


Welcome back to another episode of Resourceful Designer! In today's episode, I welcomes a special guest, Michael Bruny-Groth, the creator of Logo Package Express, Logo Package Portal, and the newest addition to the Logo Package family, Logo Package Swatch. We dive into the details of Logo Package Swatch, a powerful tool that helps designers organize and display color palettes for their clients. We discuss its features, customization options, and how it can prevent mistakes in copying and typing color codes. We also explore the benefits of Logo Package Swatch, including its integration with Adobe Illustrator and the ability to find the closest Pantone color matches. Additionally, we discuss Logo Package Express and Logo Package Portal, two other products that streamline the logo export process and provide easy access for clients.  So, whether you're a designer looking for better color organization or a client needing an efficient logo package management system, this episode has something for you. Don't forget to use the exclusive discount code "RESOURCEFULDESIGNER" for a 20% discount on any Logo Package product (excluding Portal subscription)! Sit back, relax, and enjoy this episode of Resourceful Designer. Let's dive in!  

People of Packaging Podcast
223 - Michael McDonald talks AI and Packaging

People of Packaging Podcast

Play Episode Listen Later Nov 3, 2023 37:01


Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…Not a paid member?LINKS!Michael McDonald LinkedInSpecright SummitSustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoMeyers Sustainable Packaging Guide eBookBuy Packaging Peeks Kids bookSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let's go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!Want to buy labels or folding cartons from Meyers? Let's connect up!Show notes made by Deciphr.ai…apologies for any errors!About The Guest(s):Michael McDonald is a partner at Xhilarate, a design agency based in Philadelphia. He has been working in design for over 30 years and has experience in various design disciplines, including packaging design. Michael is passionate about embracing new technologies, such as AI, to enhance creativity and design processes.Summary:Michael McDonald, a partner at Xhilarate, discusses the potential impact of AI on the design industry, specifically in packaging design. He shares his experience of witnessing the evolution of the Internet and how it disrupted the industry in the early 90s. Michael explains how AI, particularly the use of prompt engineering, can enhance the ideation and conceptualization process in design. He emphasizes that AI is a tool that can amplify human creativity rather than restrict it. However, he acknowledges the potential negative implications of AI, such as misinformation and the loss of human control. Michael also highlights the importance of understanding AI's capabilities and limitations to leverage its potential in the design field.Key Takeaways:AI, specifically prompt engineering, can enhance the ideation and conceptualization process in design.AI is a tool that amplifies human creativity rather than restricts it.Understanding the capabilities and limitations of AI is crucial to leverage its potential in the design field.Quotes:"This might be the last thing I see in my lifetime to be life-changing from a creativity standpoint, from a job perspective.""It's another tool. But I can tell you right now, I just created a movie script the other day. I'm coming with a childhood idea I had. I don't give out any information. I don't want no one stealing my idea because it's priceless. That's what I think in my head.""It's another tool. It's like using Adobe Illustrator. You're using whether it's Leonardo AI or Mid Journey, etc. It's another tool.""The AI is using your input, my input, billions of people around the world and putting them all together. So you're basically getting everyone's thought process put into it." This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Quilt Buzz
Episode 095: Stephanie of @prettyplease.mx

Quilt Buzz

Play Episode Listen Later Nov 2, 2023 27:53


Show Notes:00:44 - Andover Fabrics00:45 - Mexico City00:52 - New York City04:34 - QuiltCon04:37 - Los Angeles 04:38 - QuiltCon04:40 - Pasadena04:54 - QuilteArte05:18 - Mexico City06:16 and 6:25 - Wandering quilt pattern by Stephanie06:39 - QuiltCon06:47 - Austin08:14 - Spoonflower 11:12 and 11:32 - Mexico12:48 - Two fabric collections by Stephanie: Enchanted Bloom and Wandering 12:50 - Andover Fabrics16:05 - Procreate16:15 - Adobe Illustrator 16:25 and 16:27 - Procreate16:37 - Vectorize 16:59 - Spoonflower 17:33 - Paper Pieces (listen to Episode 036: Jess of @stitches_be_crazy and @paperpiecesepp to learn more about Paper Pieces)17:35 and 18:09 - Wander Blooms quilt by Stephanie18:11 - Paper Pieces (listen to Episode 036: Jess of @stitches_be_crazy and @paperpiecesepp to learn more about Paper Pieces)18:16 - EPP (English paper piecing)19:19 - Enchanted Bloom fabric collection by Stephanie19:32 - New York19:33 - Andover Fabrics20:49 - Mexico21:14 - Mexico City21:23 - Mexico Modern Quilt Guild21:35, 21:43 and 22:04 - Mexico22:08 and 22:16 - Mexico Modern Quilt Guild22:36 - Enchanted Bloom fabric collection by Stephanie22:59 - Wandering fabric collection by Stephanie24:23 - EPP (English paper piecing)24:36 - Ohio Star quilt block24:42 - Mexico City24:47 - QuilteArte24:52 - Needle threader by Clover25:27 - Mexico City25:42 - Kaffe Fassett25:50 - Wandering quilt pattern by Stephanie26:24 and 26:28 - Quilter's Candy, Elizabeth Chappell - @quilters_candy (listen to episode 24 to learn more about Elizabeth)26:30 - Wild Boho, Nichole Vogelsinger - @WildBoho26:39 - David Owen Hastings - @davidowenhastingsFollow Stephanie:Instagram - @prettyplease.mxhttps://www.stephanieorganes.com/Follow Us:Amanda: @broadclothstudio https://broadclothstudio.com/Wendy: @the.weekendquilter https://the-weekendquilter.com/Quilt Buzz: @quilt.buzzhttps://quiltbuzzpodcast.com/Intro/Outro Music:Golden Hour by Vlad Gluschenko

The Blackbar Podcast
Adobe's New Beta Features Are Insane!

The Blackbar Podcast

Play Episode Listen Later Oct 24, 2023 90:36


The guys lose their minds over the exciting new Adobe software features showcased at this year's Adobe Max event! They also circle back to last week's conversation to tie in how Meta's new social personality AI can impact the way we create social content, and they break down how the technology used for the recent Toy Story Funday Football broadcast could help churches approach children's ministry in a new way.  Episode Timestamps:3:31 - Meta's New personality AI28:33 - Toy Story Meets Football?!50:00 - First Impressions of Adobe Max 2023Join the Blackbar Discord to keep the conversation going:http://discord.blk.bar/

Sustainable Winegrowing with Vineyard Team
202: 3 Steps to Make a Sustainable QR Tour Your Guests Will Love | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

Play Episode Listen Later Oct 23, 2023 5:27


Looking for a fun group project for the upcoming slow season? Grab your team and create a Sustainable QR Tour! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. A Sustainable QR Tour is a unique, educational, self-guided way for your guests to learn about your brand's sustainable practices. When you create your Sustainable QR Tour, you will: 1.       Showcase your sustainable attractions. 2.       Explain each attraction with a short video or quick written description. 3.       Bring your tour to life by posting your QR codes and making a map. By taking your Sustainable QR Tour, your visitors will: Learn about your brand's values. See sustainability in action. Enjoy an activity as they taste your sustainable wines. In this Marketing Tip, we'll walk you through all of the steps to create your Sustainable QR Tour. Step 1: Identify Your Sustainable Attractions Get your team together and talk about examples of sustainability at your property. SIP Tip: use the Sustainable Stories worksheet to get the ball rolling! Pick 5 to 10 things that can be seen and/or approached by a visitor at your property. These will be the attractions for your QR tour. Take notes about the sustainable aspects of each attraction, and why it is important to your brand. These will be used to create the content describing each attraction. Ideas to Get You Started Vineyard Attractions Vines (Value #2: Water Management) Soil and plant-based moisture monitoring devices ensure vines are irrigated when needed. Drip-irrigation systems use 20-50% less water per-acre than sprinkler systems. Owl box (Value #3: Safe Pest Management) Owls are natural predators for vertebrate pests like squirrels and gophers. Cover crop (Value #5: Habitat) Contribute to the vineyard ecosystem's biodiversity. Provide homes for beneficial insects. Prevent soil erosion. Winery/Tasting Room Attractions Solar panels/EV charging stations (Value #4: Energy Efficiency) Capturing the sun's energy means less draw from the grid. Pamphlets for charitable foundations, organizations, etc (Value #1: Social Responsibility) Socially responsible businesses give back to their communities. Your brand's Newsletter (Value #6: Business) Sustainable businesses celebrate their successes and plan for the future. 7 Values of SIP Certified table sign (Value #7: Always Evolving) SIP Certified members stay up to date with the latest sustainable winegrowing practices Step 2: Explain Each Sustainable Attraction Create Your Content Each one of your sustainable tour attractions will have its own QR code. When scanned, the code should open up either a video or a written description. Use video: Grab your phone and in two minutes or less, introduce the topic, explain its sustainable aspects, and tell the viewer why it is important to your brand. Post your videos to YouTube, or give each one a dedicated blog post on your website. Write it out: Create a blog post on your website for each of your sustainable attractions and put the information in writing. It is important that the information for each sustainable attraction is on its own page! That way, when the QR code is scanned, only the information for the appropriate attraction opens. Generate Your QR Codes Visit the published page for each sustainable attraction's content, and follow these steps to generate your QR code: Tap your mouse's right clicker anywhere on the web page. Click “Create QR code for this page.” WARNING: Don't modify the link that appears under the QR code! Click the button to Download your QR code. Rename your QR code so it's easily identifiable. SIP Tip: use a name that includes the tour stop (e.g.: cover crop video) Save your QR code on your computer. Step 3: Bring Your Tour to Life Now it's time to post your QR codes at your stops, and make a map so visitors know where to find them. Print & Post Your QR Codes You will need to print your QR codes and give them a clear, protective covering to shield them from the elements. You can use a laminator, packing tape, or clear binder inserts. Or have them printed on a material that can withstand the elements. Attach them to a sturdy surface at or in view of your Sustainable QR Tour attraction. Make a Map Your visitors will want to know where to go when they embark on your Sustainable QR Tour! Your map can be hand drawn, or you can use an application like Canva, or Adobe Illustrator to make your map. On the back of the map, list out your stops in the order they appear along the path, and give a quick hint for finding the QR code. SIP Tip: Make it a Game! Create a quiz sheet for your guests, and have them complete it once they visit all of the stops. Or, encourage them to post a picture or video from their tour experience on their social media and tag you. Put your guest's names into a pot for a monthly drawing, and get creative with your prizes! A complimentary tasting for two, a piece of SWAG from your shop, or a private tour with your General Manager, Winemaker, or Vineyard Manager are just a few ideas. Coming Up... Our next Marketing Tip will feature the final story in this year's round of Sustainable Stories from SIP Certified Members. Be sure you don't miss the inspiring story of how Talley Vineyards supports all of their employees in their professional development. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Business: Niner Wine Estates Marketing Tips eNewsletter Safe Pest Management: Wolff Vineyards SIP Smart Training online course Sustainable Story Worksheet | Print Sustainable Story Worksheet | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year - $50 OFF with code PODCAST23 Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Rock That Creative Job
What to Know When Using AI for a Resume

Rock That Creative Job

Play Episode Listen Later Sep 21, 2023 11:10


As creatives, we all know that that technology is only half of our career success equation. I mean, just because you have Adobe Illustrator in your computer, doesn't mean you can instantly design an amazing logo in 5 minutes, right? (Ahem, difficult clients, I'm looking in your direction...) In this episode we'll talk about the core things you need to know to effectively use AI for your self-promotional materials, so you can leverage this amazing tool to support you in your creative job search! LET'S ROCK!To get more free creative career support resources, or connect with me directly, check out: www.rockthatcreativejob.com Linkedin: www.linkedin.com/in/jamie-roberts-rtcj/ YouTube: www.youtube.com/c/RockThatCreativeJobInstagram: @rockthatcreativejob Jamie Roberts is the CEO/founder of Rock That Creative Job™, which provides career support, inspiration and practical guidance to creatives from all parts of the globe to help them find the clarity and confidence to take control of their careers. Jamie is also an award-winning Sr. Creative Director & Designer who spent 20 years in a range of design and leadership roles in both agency and in-house environments prior to launching her current business. When she's not energetically connecting with other humans, you can find her running, writing, reading, laughing loudly, or color-sorting her closets.

Package Design Unboxd - with Evelio Mattos
How to Design Packaging (Food & Beverage) | Ep 144

Package Design Unboxd - with Evelio Mattos

Play Episode Listen Later Aug 28, 2023 11:36


Watch on YouTube: https://youtu.be/OrHkRxWjTl0?si=uF2DSW3WgBCiqC-G Go through the process of supercharging the packaging for Pizza Cupcakes, a product featured on the show Shark Tank. They explain the importance of having a minimal viable product (MVP) and how packaging plays a crucial role in attracting customers in the competitive grocery aisle. The guest walks us through the steps they took to redesign the Pizza Cupcakes packaging, from recreating the logo to choosing fonts and colors that enhance the product's appeal. They also discuss the importance of copywriting in packaging design and share tips on how to effectively reduce the amount of copy while still conveying the key messages. The guest demonstrates their design process using Photoshop and Adobe Illustrator, and then shows how to use Packdoor.com for 3D work and templates. By the end of the episode, the guest presents a fully redesigned packaging that is ready to compete in the freezer section. Key Takeaways: Having a minimal viable product (MVP) is crucial for startups, and packaging plays a key role in attracting customers. When redesigning packaging, it's important to eliminate elements that don't support the single message approach. Packaging designers should be able to write copy to effectively reduce the amount of text and get to the point. Fonts and colors play a crucial role in enhancing the appeal of packaging and making the product stand out. Using 3D software and templates can help visualize the packaging design and create a portfolio-ready image. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

Craft to Career
122. My Course Creation and Evolution

Craft to Career

Play Episode Listen Later Aug 18, 2023 47:25


Elizabeth Chappell and Shannon Boyer share what changes are taking place this year in The Quilt Pattern Writing Course and why. So what is The Quilt Pattern Writing Course all about?  This course is for those who are serious about quilt pattern writing and selling patterns...for those who want to design without limits! In the course, you will learn how to use Adobe Illustrator and Adobe InDesign, plus much, much more! Interested in Ghost Writing or Tech Writing? This will also be covered in this course. Be sure to tune in and find out what The Quilt Pattern Writing Course is all about and if this course is for you!   Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.  SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy  

The Reluctant Book Marketer
A Marketing Autopsy

The Reluctant Book Marketer

Play Episode Listen Later Jul 26, 2023 86:16


Is AMMO Write For You?If you're an author with a handful of books published (or you've published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You're going to have to work the program to find success, and bestseller status likely won't hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you're listening elsewhere.Haldane B. DoyleBoy, do I have a treat for you today! Please see the in-depth autopsy of my guest's marketing plan, what worked, what failed, what has potential but needs more effort.TRBM Podcast Followup AutopsyIntroductionWrote a series of four sci-fi novellas, set in a future earth built of purely biological technologyFirst time writing long-form fictionTook me ~two years from the start of serious writing to self-publishing.Produced 4 novella series = ~160 k words = ~ 2 novels equivalentLaunched as ebooks in May this year.Four ebooks bundled together in June.The paperback bundle is out now as well.Primary aims of the first book project:1. Learn all the stages of writing (concept, outlines, drafting, editing).2. Learn all stages of production (covers, blurbs, formatting, website, self-publishing).3. Learn the basics of self-promotion (email list, podcasts, social media, no paid advertising).Most important aim- do all these things and still want to write another book afterwards.Advice suggests that paid advertising has higher ROI when you have a decent back catalogue.The Autopsy1. WritingDrafted the story twice as a novel- the original POV character didn't work (passive/unlikeable).Covid fever dream helped me reimagine the story from four minor character POVs.Drafted all four stories first to maintain momentum.Each took a bit over a month writing 2-3k words a day.Followed Heinlein approach to writing (light edit yesterday's draft then continue if >70% right).Redrafted book 2 (too short, lacked interiority) and book 4 (lacked interiority, ending wrong).Drafting took ~1.5 years (most of that spent on discarded original attempts).Editing took ~6 months.Paid professional to proofread book 1 (then applied patterns to other books).Fixed about a dozen minor typos in books 2-4 after ebooks were published.Printed 10 copies of the first novella for a local novel reading group to critique.Too shy for a group discussion with me so made a questionnaire.9/10 hated it, but 1/10 loved it (the group hated Oryx and Crake/mostly read historical/romance).2. ProductionFirst experimented with microphotography for covers- technical hurdles were too much.Made my covers in Adobe Illustrator (weird orphan genre, didn't know what I wanted).Revisited them over 12 months many times (up to 30 versions- substack post on the process).Provided a nice shift in focus between drafting/editing different books.A/B tested covers on social media (people love doing this).Wrote and rewrote blurbs over 12 months.A/B tested again (bit less enthusiastic, but useful feedback).Formatted in Atticus (cheaper option, ugly table of contents but otherwise nice).Website built by web developer friend (generous favour to practice their new skills).Self-published on Amazon in April.Put book 1 in KU for the first few months as lead magnet to series.3. Self PromotionEmail list at a mere 42.Put out monthly updates including illustrated cartoon of weird biologyMailing list swaps? (Weird orphan subgenre?)Appeared on a half dozen podcasts (mostly writing/science/experimental farming-> not ideal audience to market to, but chicken and egg issue with pitching scifi-focused podcasts)Joined twitter (hate it), Facebook (dead), reddit (dying), substack (crickets, but not very active).Weekly experimental farming substack doing well though- sometimes cross-promote.Readers demanded I activate paid subscriptions to support me (made x4 my ebook sales).Created a YouTube channel.Used AI narration to create animated book blurb YouTube shorts.Converted book 1 into an AI audiobook at put it up for free on YouTube (upload to Kobo?).Created a few biology-heavy scifi review videos (some traction, but a lot of work).Reached ten Amazon reviews, got into a Book Barbarian promotion.Minor spike in sales the day after.Flatlined every since (Amazon debut boost expired?).Sold a total of 77 ebooks. Made more money on my farming substack without trying.Novel writing turned out to be a worse way to make money than selling weird seeds.Was busily deciding which book to write next, following advice to crank out next book asap, when the harsh reality of writing self-published novels made me pause.GPT/AI hype craze happened.Seriously considered the viability of long-form text fiction versus alternative channels for creativity.Paused writing other than farm Substack for a few weeks.Focused on my neglected farm.Tried to stop writing but the next story idea kept buzzing in my head. Started writing it again (a dark 80s nostalgia magic realism story called “Anubis Laughed”).Looks like I achieved my ultimate goal of wanting to keep writing in the end.USE THIS LINK TO BUY MY NOVELCosts (cheapest to most expensive)Book funnel- ARC distribution- 29 (could have done without)Book barbarian promo- 63 (net negative, but not expensive)Print out local reading group reviews- 70 (waste of time without matching reader tastes)Copyright - 124 (optional, but may be useful later)Website domain- 138 (friend built website) (very lucky, could have used drag and drop alternative)ISBNs (x10)- 143 (essential)AI Narration- Elevenlabs 180 (valuable tool to learn for other projects)Proof reading- 216 (worthwhile)Formatting- Atticus 220 (saved some hassle, could have learnt to format in Word for more control)Amazon Keywords- Fiverr- 61 + Pubrocket - 178 (total waste of time- not chasing SEO niches)Cover design- Illustrator - 320 (five covers + promo material)(worthwhile- building skills for future)Total expenses of - 1680~300 under budget.Sales since April 202377 ebook sales on Amazon.1 ebook sale on Kobo.1 paperback sale.2.99 per novella, 7.99 for whole series, 19.99 paperback.1000 pages read on KU (since delisted).Estimated royalties- 180.ReflectionsLove building up for month of dedicated drafting.Drafting and self-promotion are incompatible- separate in time.Editing and self-promotion can happen together.Intend to write more short stories - should get back to submitting to magazines again.Intend to try another genre next (sort of magic realism “Anubis Laughed”).When the world is destroyed in 2013, the Egyptian gods send a struggling teacher back to his first day of school in 1984 to write a novel and save his soul from eternal torment.Side Project: Can GPT Destroy the Online Advertising Model?Wondered if LLMs could be used as a personalised story recommendation engine.Rated all the short story finalists from the Hugo Awards.Few ideas:1. Feed it rated stories to see if it can predict my rating for unrated stories.2. Feed it excerpts from my friend's top novels.Create three sets of three stories: one picked by the LLM based on the excerpts, one based on my understanding of my friend, and another at random.Then let my friends rate the sets of stories from best to worst.Ideal- every reader runs their own personalised AI to filter the flood of content to select personalised recommendations.Why rely on Amazon's algorithm or clunky/manipulated star ratings to pick your next book?Could break the entire online advertising business model if customers no longer rely on third parties to bottleneck access to creators.Open to advice from anyone with experience training LLMs.Not possessive about this idea.Final plugWebsite- www.haldanebdoyle.com (short stories, sign up for monthly email updates)Books- “Our Vitreous Womb” on Amazon and Kobo. A hard science fiction vision of a future where civilisation is rebuilt on pure biotechnology, with a surprising amount of character development according to readers.Early readers compared it to Le Guin, Atwood and Tchaikovsky.Reach out and say hello on twitter too.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to TRBM at jodyjsperling.substack.com/subscribe

Package Design Unboxd - with Evelio Mattos
Illustrator's A.I. Tool Packaging Designers Need to Use NOW | Ep 140

Package Design Unboxd - with Evelio Mattos

Play Episode Listen Later Jul 12, 2023 6:31


Adobe Illustrator launched Beta and now has incorporated many new A.I. features, but there's one you need to start using now. Evelio dives into what Adobe Illustrator's Beta offers for packaging designers with their mockup feature that makes it so fast for comps and early concept presentations for packaging. Learn why A.I. will continue to make your workflow more efficient and handle the tasks that don't contribute to creativity but allow you to get your ideas out into the world faster. Learn how to transform your packaging career with A.I. follow Packaging Unboxd on Youtube and connect with Evelio on LinkedIn. Connect with Evelio on LinkedIn Here Follow us on YOUTUBE Here Get our FREE A.I. for Packaging Designers Guide to Midjourney book here! If you're in packaging then you need to check out our Sponsors: Need to produce retail packaging and want to avoid distributors and buy packaging direct from the manufacturer? Check out IDPdirect.com Need to be prepared for EPR regulations and have all of your packaging specifications in one place? Check out Specright.com Don't have time to create custom dielines? Use A.I. to make the most complex dielines in seconds using Pacdora.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

The Design Business Show
The Design Business Show 235: Serving Before Selling with Daniel Adoff

The Design Business Show

Play Episode Listen Later Jul 3, 2023 39:02


Daniel Adoff is the Principal and Chief Strategist at Dyno Creative. He is a creative problem solver focused on building and evolving brands. He leads teams on a broad range of projects that include illustration, web design, and brand development. Some of his clients include Netflix, Discovery+, Sambazon, Taco Bell, and Hyperice. As a lifelong learner, Daniel is passionate about mentoring emerging talent in the practice of design and illustration. In his personal life, Daniel is a coach of Muay Thai Kickboxing. He holds a BFA in Illustration from LCAD and teaches courses within the Graphic Design and Illustration departments, including Professional Practices and Adobe Illustrator. Daniel is an active member of AIGA.   Here's what we covered on the episode:   Daniels Young Start to Art + Building Relationships Daniel shares a childhood story of how his friend showed him that experimenting is what art is all about, which made him rethink his creative process  How Daniel's father owned a screen printing shop where he learned how to make t-shirts at a young age  Daniel graduated from college with his Bachelor of Fine Arts in Illustration, but as he started working, he got more graphic design work  In 2008, during the economic crash, Daniel had all his clients disappear, but at the time coached water polo and decided to make it the best-looking team as a case study The first extensive branding project Daniel did was for his water polo team, which helped them expand from 10 to 175 athletes  The story of how Daniel helped one of his past water polo athletes build his brand from the ground up  Helping people is part of Daniel's core values, and he says that Dyno Creative shares that - they're here to solve problems, build partnerships and help people grow into their greatest self  Daniel likes to start building relationships by asking people how he can help them; In the business, that equates to asking someone what their biggest pain point is  Instead of trying to sell yourself and your services, Daniel says it's more valuable to ask people what they are struggling with and what's challenging them  If you make friends, Daniel says, then there is bound to be someone who wants to help and support you in the same way you want to help and support them  Why it's important to get connected with people who are outside of your circle and industry to find out how they got where they are  As creatives, we struggle to apply our skills to ourselves   Daniel and I both talk about what we want to achieve in our businesses moving forward Getting Projects You Want Daniel and his team created a bunch of mock projects that they have on their website to show off the type of work they want to be doing At Dyno Creative, they do a lot of cold outreach, and Daniel shares how it works for them   Daniel explains it's important that if they aren't the expert in what a client is asking for, they connect them with someone they know who is an expert How Daniel and his team can send 1,000 cold emails each month through PersistIQ that helps with generating an email list of people who might need their services   Social media is like a billboard; Daniel asks how many times you have driven past a billboard and called the number on it - it's great for awareness, which is how Daniel uses it, but he likes other strategies like email and building genuine relationships best  In emails, Daniel likes to include results they've had for other clients and a clear CTA (call to action) so people can see how they could help them solve their problems too  Daniel shares the details of working on the artwork for the Tracy Morgan: Staying Alive film On streaming platforms, you might notice different key art pieces for different shows because they are testing which ones get the most clicks - this is how Daniel's illustration ended up being used for Tracy Morgan: Staying Alive   No matter what you're trying to improve in your business, it won't work unless you have a clear core message - the easiest way to find this, Daniel says, is to take away your product and see what your brand would be  Check out the Dyno Creative website and connect with them on Instagram, Dribble, or Pinterest    Links mentioned: Dyno Creative Website Dyno Creative on Instagram Dyno Creative on Dribble Dyno Creative on Pinterest    Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!  

Unlearn
Making Tough Decisions and Bright Futures with Chris Butler

Unlearn

Play Episode Listen Later May 10, 2023 36:27


Chris Butler is a seasoned technology leader with a proven ability to lead teams, drive innovation, and deliver results in a fast-paced and dynamic industry. He is a highly accomplished executive with over 20 years of experience in the industry. Prior to his current role at Google, Chris held several leadership positions at companies like Microsoft, Facebook Reality Labs, Kayak, and Waze, where he gained extensive experience in the areas of product management, engineering, and business development. In this episode of Unlearn Podcast, Chris joins Barry O'Reilly to discuss his career journey. He emphasizes the importance of challenging mental models and learning from user research and data analysis to shift perspectives toward new technologies. Where Novelty Leads Chris talks about his passion for novelty and his interest in exploring new things since his youth. He mentions his early interest in technology, having created "red boxes" to make payphone calls. Chris credits his father, who was an art director, for introducing him to the transition from traditional typesetting to digital typesetting using programs like QuarkXPress, Adobe Illustrator, and hand-coded HTML. User Research and Industry Shifts You need to be adaptable and open to change in the technology industry, Chris and Barry agree. With new innovations emerging all the time, you need to be willing to question assumptions and try new approaches. By doing so, you can stay ahead of the curve and continue to make a positive impact in your organization. Chris and Barry discuss the challenges of transitioning from desktop web experiences to mobile ones. Chris recounts how difficult it was to convince executives to invest in mobile, even though it was clear that more people were using their mobile devices to browse for travel options. He had to help them understand that mobile was not just another channel, but rather a new type of omnichannel experience that required a different approach. Barry shares his own experiences with this kind of shift, recalling how customers' behaviors were starting to change, but the technology was not yet there to support it. He asks Chris how he was able to identify these changes in behavior and help executives understand the need to invest in new technologies. “I had a bit of natural distrust in my leaders,” he replies. Chris often questioned the dominant logic theory that most leaders operated on, which involved using past successes as a mental model for future circumstances. He emphasizes the importance of personal user research and asking the right questions of customers. Chris cites his experience with Complete Seating, a restaurant tech startup, where they were able to “steal” high-value accounts from Open Table by focusing on usage segmentation rather than channel segmentation. Looking Ahead Chris mentions how he uses speculative futures to situate the future in a way that is tangible and more interesting than traditional company missions and visions. “Everything we do when building software is a speculative future because it aims to impact the future and make the world a better place,” he explains. He emphasizes the importance of looking forward when making decisions in product management and aligning the spine of product between strategy, roadmap and tasks. Chris believes that this approach to product management can be powerful and inspiring. For full show notes, please visit BarryO'Reilly.com Resources Chris Butler on the Web | LinkedIn | Twitter

Work Less, Earn More
[100K METHOD #8]: The Email Sequence that Will DOUBLE Your Passive Income

Work Less, Earn More

Play Episode Listen Later Feb 20, 2023 13:58


When you use a graphic design software - Adobe Illustrator, Photoshop, Canva, etc - you can change the size of an object by grabbing the little handles on the corner and dragging them, making the object smaller or larger. This is called scaling. To scale an object is to change its size.Businesses can be scaled as well.You might start out as a one person show, doing everything yourself with limited capacity, only able to serve a few clients per month. But by implementing various systems, using software, and building a team of people to help you, you can scale your business by expanding your capacity and increasing your income.Today, you'll learn about a simple automated email sequence you can create in 8 hours or less that can double your income. This is Work Less, Earn More at its finest.Listen to the full episode to hear:Why webinars are a key piece of the $100K funnelWhy following up with the people who didn't say yes right away can DOUBLE your salesThe seven emails we send in the 72 hours after the webinar that get people to say yes to your offerTwo email marketing providers that will save you money as your list growsLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:ConvertKitMailerLite