Podcasts about done theory

Today, we are joined by Kevin Evers.Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. His newest book, ‘There's Nothing Like This: The Strategic Genius of Taylor Swift'. In this episode, we explore how Taylor Swift's career represents a masterclass in business strategy and leadership. Kevin reveals how Swift's approach to her career mirrors proven business concepts including blue ocean strategy, the job-to-be-done theory, and anti-fragility. Key topics include:How Swift identified and cultivated an overlooked market segment in country music, similar to Marvel's strategy with college students in the 1960sThe strategic approach Swift took to transitioning from country to pop music while maintaining her core audienceHow Swift transforms controversies into opportunities by controlling her narrative and turning challenges into artThe concept of "productive paranoia" that helps Swift anticipate industry changes and evolve ahead of trends-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters: (01:30) Introduction (02:40) Tip: Why Swift Succeeded Where Other Young Artists Failed (05:10) Technique: Understanding and Connecting with Target Audiences (06:00) Tool: The Marvel Comics Comparison: Tapping Overlooked Markets (08:00) Technique: Strategic Transition from Country to Pop Music (11:30) Tool: Turning Controversy into Strategic Advantage (15:00) Technique: The Job-to-be-Done Theory in Swift's Career (19:20) Tool: Productive Paranoia: Staying Ahead of Industry Changes (22:10) Tip: Leadership Lessons from Swift's Reinvention Process (25:50) Conclusion

BRX Pro Tip: Jobs to Be Done Theory Explained Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, thank goodness you’re such a prolific reader, and you capture so much, and return it to the organization and share it with our community. Give us […]

Hello, media consumers! Bryan and David begin the week by showing love to Ringer colleague Yasi Salek, who was affected by the L.A. fires (1:07). If you would like to help out Yasi, here is a link to the GoFundMe that Bryan mentions. Then they get into the stories and sounds from wild-card weekend, including: Tom Brady's Game of the Year and the one-and-done theory (7:19) A.J. Brown reading a book on the sideline (15:57) The proud franchise tier (20:30) Kirk Herbstreit's promo on the Steelers (23:57) The "I Have Seen the Future" Call of the Week (31:27) Then, in the Notebook Dump, they discuss: Barstool's Big Cat's interesting revelation (33:46) Venu, the sports streamer, is no more (46:23) Rachel Maddow returns to MSNBC prime time (49:24) Plus, the Overworked Twitter Joke of the Week, Only in Journalism, and David Shoemaker Guesses the Strained-Pun Headline. Hosts: Bryan Curtis and David Shoemaker Producer: Brian H. Waters Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Tony Ulwick shares his career journey from IBM engineer to innovation expert, discussing his groundbreaking methodologies that focus on understanding customer needs to drive successful innovations. Tony shares practical examples and insights on how companies can avoid innovation pitfalls, leverage AI effectively, and achieve significant market success. The conversation emphasizes the importance of being outcome-driven and offers guidance for product leaders and innovators. Episode Highlights: 02:33 Tony's Journey: From IBM to Innovation Expert 04:47 Understanding Customer Needs and Innovation 07:38 The Importance of Job Maps in Innovation 34:33 The Role of AI in Innovation Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice. Connect with Tony: Company Website: Strategyn.comLinkedIn: https://www.linkedin.com/in/tonyulwick/ For more insights: Book a call: https://bit.ly/4cToGDs Follow me on my YouTube Channel: https://bit.ly/47GgMdn Sign up for my Weekly Newsletter: https://bit.ly/3T09kVc See omnystudio.com/listener for privacy information.

Tony Ulwick is the pioneer of the Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. What is Outcome - Driven Innovation and why did Tony decide to make it open-source? What did your career as an engineer teach you about running a business? What causes failure and how can you diminish the risk of failure? What metrics reduce failure and how does WSJ know immediat ely that IBM's product was a failure? Why don't more companies adopt this process? HBR 2002 and HBR 2016 promote this process. How do you help companies implement the innovation and what are some of the causes of failure? Tony Ulwick Tony Ulwick is the pioneer of the Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations — achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Publishe d in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

In this episode of the Remote CEO Show, I had the pleasure to interview, Tony Ulwick.  Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation(ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. 

Thomas Arnett is a senior research fellow in education at the Clayton Christensen Institute for Disruptive Innovation. He is the author of a new paper on why parents choose microschools, entitled: Families on the New Frontier: Mapping and Meeting the Growing Demand for Unconventional Schooling. *** Sign up for Kerry's free, weekly email newsletter on education trends at fee.org/liberated.

This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Sarah Machell of PetPath about the advantages of using digital care management tools in clinics and their positive impact on client experience, team workload, and financial performance.   Learn more about PetPath at mypetpath.com. Dr. Machell recommends the TED Talk - Clay Christensen: The Jobs to be Done Theory.

Invest your engineering resources better by truly understanding the core problem your product needs to solve with this CTO podcast featuring Bob Moesta, co-architect of the Jobs to be Done Theory. As an engineer-turned-product-guru, Bob's explanation of Product Discovery will delight your nerd brain

Charles Abbinanti, Chief Operating Officer at Dukal, talks about a groundbreaking business theory that is now driving this innovative company forward.

Tony Ulwick is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations – achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “”the Deming of Innovation”” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and Jobs-to-be-Done: Theory to Practice. He is eager to continue sharing insights that will inspire leaders of organizations, executive teams, and innovators to change the way the world innovates. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Tony Ulwick: Website https://strategyn.com/ LinkedIn:  https://www.linkedin.com/in/tonyulwick/

Is your approach to innovation predictable? On this episode, Tony Ulwick and I discuss his innovation process that's been used by companies around the world. Tony is the inventor of the Outcome-Driven Innovation® (ODI) process and founder of strategy and innovation consulting firm, Strategyn.  He has applied his ODI process at some of the world's leading companies and across nearly all industries to create breakthrough innovations - achieving a success rate that is five times better than the industry average. Tony has been credited with bringing predictability to innovation.  He has been published in the Harvard Business Review and the MIT Sloan Management Review. Tony is the author of two best sellers:  What Customers Want and Jobs-to-be-Done: Theory to Practice.  Tony is also an inventor with 12 patents granted on his inventions. “First discover unmet needs, then create solutions for those unmet needs.” – Tony Ulwick Today on the Tech Leader Talk podcast: - How companies can improve their innovation success rate - The Jobs-to-be-Done process - IBM's billion dollar mistake - How the ODI process is different from other innovation systems - Yes, you can bring predictability to innovation  Resources: Free book: https://jobs-to-be-done-book.com/ Tony's blog: https://jobs-to-be-done.com/  Connect with Tony Ulwick: LinkedIn: https://www.linkedin.com/in/tonyulwick/ Website: https://strategyn.com/ Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice.In this episode of Polyweb, host Sara Landi Tortoli and guest Tony Ulwick uncover everything you need to know about the Jobs to be Done framework. Tony explains how this methodology focuses on understanding the jobs customers are trying to get done rather than the products themselves. He outlines best practices for applying the framework, including defining target markets around customer jobs, designing effective surveys to uncover unmet needs, interviewing experts to map detailed outcomes, and selecting the most promising markets for startups. Tony shares insights from working with companies like Twitter to resegment users based on their core jobs to be done. He also provides guidance for startups on how to leverage the framework for product-market fit. 00:00 Introduction00:48 Overview of Jobs to be Done06:16 Applying the framework10:15 How to structure customer's survey to uncover unmet needs18:58 How to prioritize competing opportunities20:16 Case study: JTBD applied to Twitter29:29 When to use qualitative vs. quantitive research30:30 How to structure customer interviews to uncover unmet needs 48:23 How startups can define their own market59:55 Common mistakes to avoid when applying JTBD01:12:40 Resources for learning more

Today's episode dives into understanding your customers' unmet needs and mastering the art of building products the right way. Our guest is Tony Ulwick, innovation leader and the bestselling author of "Jobs to Be Done: Theory to Practice." Tony offers a simplified approach to the innovation process, and together with host Wes Bush, they discuss Outcome-Driven Innovation as a framework for market success. The focus here is on discovering what customers aim to achieve (their "jobs to be done") rather than rushing into product features or solutions. Explore the roles of different customer segments, a systematic approach to customer discovery, valuable segmentation for product development and marketing, and more.  Key Takeaways:  [1:00] Tony Ulwick's IBM experience and ongoing innovation challenges [2:10] His desire to predict product success before development [3:15] Understanding customer needs [9:00] Defining customer groups [10:40] Targeting underserved segments [13:10] Finding segments of opportunity [15:00] Step-by-step process for understanding customer needs [16:00] Mapping out desired outcomes [20:45] Discussion of platform-level solutions [21:40] Mapping out desired outcomes [24:00] The collaborative approach [25:00] Categorizing desired outcomes [28:00] Finding segments of opportunity [30:00] Segmentation based on unmet needs [30:40] Focus on the job to be done [31:00] Example in dentistry where patient segments are identified based on their unmet needs. [32:10] Identifying unmet needs to inform product strategy [33:00] Shifting the value proposition based on identified unmet needs. [34:15] Innovations and unmet needs [38:30] Free book “Jobs to be Done” theory  About Tony Ulwick:  Tony Ulwick is the CEO of Strategyn, an innovation consultancy. He's known for pioneering Jobs-to-be-Done Theory and inventing Outcome-Driven Innovation® (ODI) with an 86% success rate. Tony works with Fortune 500 companies to make innovation more predictable and oversees the JTBD + ODI publication. Links:  Tony Ulwick | LinkedIn JOBS TO BE DONE book

Today we have Tony Ulwick on the show. Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations - achieving a success rate that is 5 times better than the industry average.Philip Kotler calls Tony "the Deming of Innovation" and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and Jobs-to-be-Done: Theory to Practice.He is eager to continue sharing insights that will inspire leaders of organizations, executive teams, and innovators to change the way the world innovates.Show notes:https://strategyn.com/https://www.linkedin.com/in/tonyulwick/https://www.youtube.com/user/strategynQualio website:https://www.qualio.com/ Previous episodes:https://www.qualio.com/from-lab-to-launch-podcast Apply to be on the show:https://forms.gle/uUH2YtCFxJHrVGeL8 Music by keldez

Today we are back with part two of my conversation with Tony Ulwick. By the end of today's episode, you will better be able to identify the real job to be done with the people you interact with. That will increase your influence tenfold, while significantly reducing the times that you put effort into creating a new product, or a new service for somebody else that ultimately isn't even valued. Learn more from Tony here: https://strategyn.com/tony-ulwick/ Join my weekly newsletter at GregMcKeown.com/1mw Learn more about my books and courses at GregMcKeown.com

Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week! Learn more from Tony here: https://strategyn.com/tony-ulwick/ Join my weekly newsletter at GregMcKeown.com/1mw Learn more about my books and courses at GregMcKeown.com

This week we learned from the inventor of the Outcome-Driven-Innovation (ODI) process, Tony Ulwick. Tony developed this process and, in 1999, he described it to Clayton Christensen, author of The Innovator's Dilemma. Although Clayton loved it, he didn't like the idea of customers having a process, so he called it Jobs-To-Be-Done. Every customer has a job to be done, so what we can do is innovate around solutions to help them get that job done.  What's the job your customer is trying to get done? And how do you measure success? In this episode, Tony guides us through the process that innovators need to answer those questions, and he shares some interesting case studies of how he's helped different firms understand what jobs their customers were trying to get done, and how to identify their unmet needs.  A fascinating conversation with Tony.Download and listen to learn more. On today's podcast: The Jobs-To-Be-Done TheoryHow can you define a needThe cases of Bosch and ConagraHow your customers measure successUnderstanding the job that your customer is trying to get done Follow Tony Ulwick:WebsiteLinkedInJobs To Be Done - Book and Audiobook Book recommendations: What Customers Want Enjoyed the show? Leave a Review

Sarah welcomes Tony Ulwick, strategy expert, innovation thought leader, author of Jobs to be Done: Theory to Practice and What Customers Want, founder, and CEO at Strategyn, to share why he views innovation as a science.

Jim Kalbach wrote the book on the jobs to be done research methodology (JTBD). Jim argues persuasively, that JTBD is way more than a tool for understanding what customers really want from a product. When used right, it can be the organizing principle that gets every part of a company pointing in the same direction, all towards satisfying customer needs. In this episode, Dart and Jim discuss:- Applying the Jobs to Be Done theory and methodology to business- Understanding and identifying the unmet needs of a marketplace - Promoting innovation by focusing on problems, not solutions- Jobs to Be Done in HR to find the right work for employees- Social, emotional, and differential factors that affect product market fit- Developing product lines to meet different circumstances- The Jobs to Be Done tools that help teams align their focus- And more…Jim Kalbach is an author, speaker, and instructor in innovation, design, and the future of work. After consulting for large companies such as eBay, Audi, Sony, and Citrix, Jim became Co-Founder and Principal at the JTBD (Jobs to Be Done) Toolkit, an online resource with learning, training, and content on human-centered business. He is also the current Chief Evangelist at Mural, the leading online whiteboard.Jim lived in Germany for 15 years, where he founded the European Information Architecture conferences and the leading UX design event, IA Konferenz. In 2013, he moved back to the United States and wrote Mapping Experiences and The Jobs to Be Done Playbook, among other publications. He is also the former editor of Boxes and Arrows and a former advisory board member of the Information Architecture Institute.Resources Mentioned:The Jobs To Be Done Playbook, by Jim Kalbach: https://www.amazon.com/Jobs-Be-Done-Playbook-Organization/dp/1933820683Mapping Experiences, by Jim Kalbach: https://www.amazon.com/Mapping-Experiences-Complete-Creating-Blueprints/dp/1491923539 Jobs to Be Done toolkit: https://www.jtbdtoolkit.com/The Experience Economy, by Joseph Pine: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975Connect with Jim:LinkedIn: https://www.linkedin.com/in/kalbach/www.JTBDtoolkit.com 

Show Notes:Introduction: Who is Carol Hill?Carol's origin story and journey to LEGO EducationGlobal insights that led to successIdentifying a problem before falling in love with a solutionThe meaning of being agileDeveloping an agile, growth mindset in colleagues and studentsBuilding psychological safety and promoting a nimble approachCarol's preferred structure/framework for agile workThe importance of providing quality feedbackCapturing deep levels of thinking while being agile and working with othersKey Quotes:"If you don't have that psychological safety, really, not a whole lot is going to come of the conversations in the room.""Don't fall in love with the solution; fall in love with the problem.""It's so impactful to take the time, and it does take time to build these kinds of skills [problem identification]."Listener Challenge:Share ideas you gathered from the conversation with us on social media. What resonated with you?Resources Mentioned in Show:Carol Hill's LinkedIn: https://www.linkedin.com/in/carol-rueckert-hill/List of books from her post and discussionRadical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity https://amzn.to/43GuoEQThe Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth https://amzn.to/40jEZCuRebel Ideas: The Power of Diverse Thinking https://amzn.to/3mFBKrnNonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships (Nonviolent Communication Guides) https://amzn.to/3MLqEMdEMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) https://amzn.to/3A2o2lxINSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) https://amzn.to/43GyuNeCascades: How to Create a Movement that Drives Transformational Change https://amzn.to/3MPCOnbBuilding a Culture of Innovation: A Practical Framework for Placing Innovation at the Core of Your Business https://amzn.to/3KJZFhjSeeing Around Corners: How to Spot Inflection Points in Business Before They Happen https://amzn.to/3L7cljISense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously https://amzn.to/3KN46YGPirates in the Navy: How Innovators Lead Transformation https://amzn.to/3mNIu6qBe Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People https://amzn.to/40hJFsuThe Corporate Startup: How established companies can develop successful innovation ecosystems https://amzn.to/3A5XEad The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses https://amzn.to/3ULUFxdThe Agile Leader: How to Create an Agile Business in the Digital Age https://amzn.to/3UJPJsOSucceeding with Agile: Software Development Using Scrum (Addison-Wesley Signature Series (Cohn)) https://amzn.to/3A3YNz1Jobs to be Done: Theory to Practice https://amzn.to/3GPSF1mStrategyzer (5 book series) Kindle Edition https://amzn.to/3KQCmmeWhat's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve https://amzn.to/41dVoK7 Favorite Ideas from the Conversation:Building psychological safety for learnersFocusing on understanding the problem rather than jumping to solutionsDeveloping an agile mindset that embraces iterative development, testing, adapting, and dealing with uncertaintyUsing LEGO bricks as a storytelling tool to express thoughts and feelings more comfortablyThe power of tangible building activities (e.g., using LEGO) in facilitating communicationJUST A FEW OF MY FAVORITE IDEAS FROM THE CONVERSATION! 

Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful strategy and innovation process with a documented success rate that is 5-times the industry average. Tony has been granted 12 patents for his game-changing innovation practices, which result in products that help customers get a “job” done better. http://strategyn.com/ Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University says, “I call Ulwick the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.” Tony began his career with IBM's PC division in 1981. Witnessing the failure of the PCjr, Tony was inspired to develop a better approach to innovation. Since founding the innovation consultancy Strategyn in 1991, he and his global team of ODI practitioners have led strategy engagements with over one-third of the Fortune 100, helping them generate billions of dollars in revenue growth. In 2002, Tony introduced Harvard Business Review readers to ODI in the article Turn Customer Input into Innovation. HBR recognized ODI as one of the best business ideas of the year, declaring it one of “the ideas that will profoundly affect business as we forge ahead in today's complex times.” Tony is the author of the original Jobs-to-be-Done book, What Customers Want, his recent release, JOBS TO BE DONE: Theory to Practice, and additional articles on ODI published in HBR and MIT Sloan Management Review. Through his involvement in hundreds of innovation initiatives, Tony has helped companies reinvent underperforming products, create new business models, and build and implement company-wide innovation programs. His work is cited in hundreds of publications. As an innovation thought leader, inventor, author and speaker, Tony Ulwick has changed the way academics and executives alike think about growth strategy and product innovation.

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that “people have underlying needs or processes in their lives, that they are addressing in some way right now”—an insight that was to become Jobs-to-be-Done Theory. For 25 years, Ulwick and his company, Strategyn, have helped over 400 companies, applying Jobs-to-be-Done Theory in practice with a success rate of 86%—a 5-fold improvement. “Ulwick has taken the guesswork out of innovation,” says the ‘father of modern marketing,' Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. “He has done this by introducing us to Jobs-to-be-Done theory, and converting it to practice using his rigorous innovation process known as Outcome-Driven Innovation. I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,” adds Kotler. LEARN - Why companies fail at innovation and how to avoid critical mistakes. - How to employ the Jobs-to-be-Done Theory Needs Framework to categorize, define, capture, and prioritize customer needs. - A Jobs-to-be-Done Growth Strategy Matrix to categorize, understand, and employ the 5 strategies that drive growth. - Outcome-Based Segmentation: how does it create new opportunities? - The details of the innovation process known as Outcome-Driven Innovation. It ties customer-defined metrics to the customer's Job-to-be-Done, transforming every aspect of opportunity discovery, marketing and innovation. - The Language of Job-to-be-Done – the syntax and lexicon of innovation.

On today's episode of the Entrepreneur Evolution Podcast, we are joined by Tony Ulwick. Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations - achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony "the Deming of Innovation" and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and Jobs-to-be-Done: Theory to Practice. To learn more about Strategyn, visit https://strategyn.com/ We would love to hear from you, and it would be awesome if you left us a 5-star review. Your feedback means the world to us, and we will be sure to send you a special thank you for your kind words. Don't forget to hit “subscribe” to automatically be notified when guest interviews and Express Tips drop every Tuesday and Friday. Interested in joining our monthly entrepreneur membership? Email Annette directly at yourock@ievolveconsulting.com to learn more. Ready to invest in yourself? Book your free session with Annette HERE. Keep evolving, entrepreneur. We are SO proud of you! --- Support this podcast: https://anchor.fm/annette-walter/support

In this episode, Rob Cameron interviews Bob Moesta, based in Grosse Pointe, Michigan, USA. For more than 40 years, Bob has been inventing and creating things. He has worked with legends such as W. Edwards Deming, Dr. Genichi Taguchi, and Prof. Clayton Christensen, Jason Fried & Ryan Singer. Bob assists small-medium business owners by helping them help their customers make progress, the main priority in one of his books. Bob expounds on the fact that customers buy a product for a reason, and it's the business owner's job to look for it. Look for the problems that customers are experiencing. This Cast Covers: Bob Moesta's innovations. Everything happens for a reason. Helping employees find the work that they want. Supply-side value and Demand-side value. Finding the frictional factors. Understanding who your customers are. Utilization of the Pareto principle. The five W's and two H's. Finding the solution to the customer's problem. Helping customers make progress. Links: Bob's LinkedIn Bob's Twitter Additional Resources Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress by Bob Moesta     Quotes: “Deming would always say nothing is random, everything is caused we're just not smart enough to know all the causes.” — Bob Moesta. “They don't randomly leave; they leave for a reason.” — Bob Moesta. “I'm trying to find the frictional factors that are holding them back from moving.” — Bob Moesta. “By talking to people who bought my product, and understanding what context they were in, what outcomes they wanted, …, helps me understand how to go find other people like them.” — Bob Moesta. “What you have to do is you have to figure out what problem they have. And how do you build something to solve their problem? That's the most important thing.” — Bob Moesta.     Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

How is it possible to learn faster than external world changes? What do we need to do to purposefully protect ourselves against irrelevance?   Mind Tools L&D Podcast, Gemma and Ross G are joined by author of Learning at Speed, Nelson Sivalingam, to discuss how organisations, L&D teams and individuals can upskill and reskill efficiently.  We discussed:   What learning at speed means  The barriers to learning at speed  How we can overcome those challenges   Nelson's book, Learning at Speed, is available from the Kogan Page website or any other good bookseller.  To plug into Nelson's podcast, L&D Disrupt, find it wherever you get your podcasts, or visit the HowNow podcast webpage.  At the start of the podcast, Gemma referenced The Economist article, ‘The tech winners and losers of the pandemic'.   Nelson mentioned Andy Lancaster's Driving performance through learning. This is available from Kogan Page or any other good bookseller.  Michelle Parry-Slater's The Learning and Development Handbook also cropped up in the conversation. It's also available from Kogan Page and any other good bookseller.  Nelson recommended reading Sapiens: A brief history of humankind, by Yuval Noah Harari. Get a copy on Amazon.  Nelson talked through the ICE framework, a scoring method created by Sean Ellis. Find out more here: productplan.com/glossary/ice-scoring-model/  Additionally, Nelson advocated using the principles of ‘Jobs to Be Done'. To read about the practices involved, take a look at Jobs to be Done: Theory to Practice. You can find it on Amazon.  Ross referenced the Agile Manifesto. You can read it and the 12 principles on agilemanifesto.org.  In WILTW, Ross talked about the percentage of American subjects in social psychology studies as discussed on the Freakonomics podcast episode, ‘The U.S. is just different – so let's stop pretending we're not.'   Gemma mentioned ‘Kopfkino', a word that appears in Susie Dent's new book and appeared as Word of the day on her Twitter feed.  For more from us, including access to our back catalogue of podcasts, visit mindtoolsbusiness.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.      Connect with our speakers    If you'd like to share your thoughts on this episode, connect with our speakers on Twitter:  Nelson Sivalingam - @thatnelsondude  Ross Garner - @RossGarnerMT   Gemma Towersey – @gemmatowersey   

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about a popular and often misunderstood product management tool—Jobs to be Done (JTBD). Joining us is the originator of Jobs to be Done, Tony Ulwick. I first discovered Tony through his book What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. It was published while I was working on my PhD in Innovation and resonated with my research on why products fail. It is the innovation book I have most often gifted to others. He is also the author of the more recent book Jobs to be Done: Theory to Practice. Both are valuable books to add to your library if you don't already have them. This discussion will examine misconceptions about JTBD and approaches for using it better. 

Innovation without the right outcomes is a recipe for failure for both the project and the business. This simple notion seems obvious, yet countless companies get it wrong from the start, never realizing the missed opportunities for winning products with sustainable value! As a result, mediocre products go out the door to customers every day. In the worst cases, medical device companies have invested 6 to 10 years in a product's development, only to find out that it was the wrong product!   So, how do we remedy this issue? Our recent guest, Tony Ulwick might just have the answer! Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice

Bizi dinlemekten keyif alıyorsanız, kahve ısmarlayarak bizi destekleyebilirsiniz. :)Yorumlarınızı, sorularınızı ya da sponsorluk tekliflerinizi info@farklidusun.net e-posta adresine iletebilirsiniz. Bizi Twitter ve LinkedIn üzerinden takip edebilirsiniz.Zaman damgaları:00:00 - Haftamız nasıl geçti14:18 - iOS 16 Beta31:50 - Eşantiyon ürünler55:44 - Enerji tasarrufuBölüm linkleri:Crucial Conversations: Tools for Talking When Stakes Are HighLootSeveranceThe BoysJobs to be Done: Theory to PracticeMert'in bahsettiği Jobs to be Done konusunun geçtiği kitap: Competing Against LuckBuild: An Unorthodox Guide to Making Things Worth MakingWhere Is My Flying Car?: A Memoir of Future PastApple Beta Software ProgramNestSHERPACotton BureauYakup BayrakSupremeThe Power of Swag in the Tech IndustryAndrew BirdEverlaneLes BenjaminsWhy are you Gay - Funniest African interview ever!Looming Natural Gas Shortages Has the EU Scrambling for SolutionsDaha kısa duşları unutun gitsinThe carbon footprint shamUtopia

2 previous guests who are always worth a listen are Patrick Lindqvist and Gary Mitchell. They have extensive experience bringing diverse groups of people together around common purpose and the job to be done. Lively, unfluffy, pragmatic, we share ideas, join the dots and improve what we can each bring to the debate individually. Contact Patrick: linkedin.com/in/patricklindqvist Website: youtube.com/watch?v=rHF4hARZn38&feature=youtu.be (Talk on Change) Email: patrick.lindqvist@cgi.com Twitter: patlindqvist   Contact Gary: linkedin.com/in/garymitchellgmc Websites: gary-mitchell.com/blog (Blog) gary-mitchell.com (Company) hqi-connect.com (Company) Phone: +44 7939 587 532 (Mobile) Email: gary@gary-mitchell.com -- Contact me on marcus@laughs-last.com. Better still book a short call to share ideas with each other - https://calendly.com/marcuscauchi/quick-idea-share   I'm taking on 2 new coaching clients. If you want help to double your impact for half the work, https://calendly.com/marcuscauchi/let-s-explore-training-or-coaching   Happy selling

I had a wonderful time talking to Daniel Shub about storytelling and Product Design. He's the founder of SignStream.net and Principal Consultant at DKS Design LLC. Here's the highlights: 3:18 Daniel's backstory and the love of visual storytelling. Started with the love of photography at a young age & working at a community center. 10:35 The Achilles Heels that Founders suffer from in Storytelling. Money is a big one. Lean on your true supporters. 15:07 Deep Dive: Product design. Ideas don't happen as epiphanies, they happen as webs. A series of experiences and persistence build a great product. 22:51 Jobs-to-be-Done Theory and Product Design. "You have to have passion. If you don't have passion then what are we doing it for?" 26:55 A fun excursion: Why DID phones ditch the physical keyboard?  30:28 Having fun and relaxing as an Entrepreneur. Our minds are always ticking. 34:03 Finding balance in life. Recognize the need to take care of ourselves in order to take care of others.

Getting clear on your niche can help your business flourish. Finding your niche can mean more than honing your service offerings and ideal client avatar. Niching down can help you express your values in your business. But the way that niching is talked about and taught in the mainstream can become a matter of chasing money and be out of alignment with your values. Chelsea Stevenson joins Erica for a conversation about what it has really meant to niche down her business and how her values inform all of her business decisions, from the services she offers, to how she attracts her ideal clients. In this discussion: How your values inform your niche and the clients you want to reach How niching down in alignment with your values helps your business thrive Why niching down has to be about more than demographics Why you need to go deeper when envisioning your ideal clients Connect with Chelsea Stevenson: Hennapreneur Cardamom and Clove Henna Facebook:@hennapreneur Instagram:@hennapreneur.official Ready to dive deeper? To find your niche, you have to know your values. Being clear on this means you can chart a course in your business that prioritizes your values and the impact you want to have. Being explicit about who you support and how your actions align with that can help your business thrive. If you want support in learning to lead through your values, join us for the Implicit to Explicit Masterclass. Learn more about leading through your values at pauseontheplay.com/explicit. Resources: Erica and India discuss Psychographics vs Demographics A video on Jobs to be Done Theory

How do you find Jobs to be Done?  From working in construction, to project management, and now to facility manager, Tony Brown has applied the Jobs to be Done Theory to get to where he is now.  Jobs to be Done opens paths and doors to opportunities for service. Within the three-part theory, Tony and Ben discuss the “hires” and “fires” that lie within evolution to revolution, and measuring ideas for optimal data. Tony touches on using Jobs to be Done in everyday life: making impacts in communities and constantly finding the ‘why'.

On this episode, Tony Ulwick and I discuss his innovation process that's been used by companies around the world. Tony is the inventor of the Outcome-Driven Innovation® (ODI) process and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world's leading companies and across nearly all industries to create breakthrough innovations - achieving a success rate that is five times better than the industry average. Tony has been credited with bringing predictability to innovation. He has been published in the Harvard Business Review and the MIT Sloan Management Review. Tony is the author of two best sellers: What Customers Want and Jobs-to-be-Done: Theory to Practice. Tony is also an inventor with 12 patents granted on his inventions. “First discover unmet needs, then create solutions for those unmet needs.” – Tony Ulwick Today on the Tech Leader Talk podcast: - How companies can improve their innovation success rate - The Jobs-to-be-Done process - IBM's billion dollar mistake - How the ODI process is different from other innovation systems - Yes, you can bring predictability to innovation Resources:Free book: https://jobs-to-be-done-book.com/ Tony's blog: https://jobs-to-be-done.com/ Connect with Tony Ulwick:LinkedIn: https://www.linkedin.com/in/tonyulwick/ Website: https://strategyn.com/ Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

My guest today is Ruth Hartt. Ruth shares some really great arts marketing lessons on LinkedIn and on Facebook.  I'm planning the world's first pod-ference, a podcast based conference, for the world of tickets and entertainment focused on recovery strategy.  I need your help. If you could spend a minute or two letting me know what you like about the pod, what you need from the pod-ference, and who you'd like to hear from...that'd help me a lot.  Ruth is great. We talked about the decline of arts audience. We talk about the power of talking to real customers.  Ruth shares the power of innovation and being customer centric. She also hits one of my favorite topics because she preaches the need to recognize that as a marketer, you aren't your audience.  This is a really great lesson and one we can all learn from.  Check out www.bookingprotect.com. Since lockdowns have eased, we've seen refund protection jump uptake rates jump to 30% or more in some months. A clear indication that people are looking for peace of mind and security in their purchases. Visit Booking Protect and find out how to add value to the purchase and give customers what they want.  Get my ticket newsletter, 'Talking Tickets': http:talkingtickets.substack.com Visit my website at www.davewakeman.com

89: In The Jobs to Be Done Theory, Jay Haynes (Twitter: @jayhaynes), founder of Thrv, joins host William Glass to discuss why customers don't buy your products. Jay shares the key lessons from the Job to Be Done Theory and how to systemize innovation in your business. You'll learn: Why your customers aren't buying your products What is jobs theory How to implement the jobs to be done methodology Repeatable innovation Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About Jay Haynes: Jay Haynes is the Founder & CEO of thrv.com, the first and only Jobs-to-be-Done (JTBD) software for product, marketing, and sales teams. Jobs-to-be-done product management helps CEOs align their product teams with customers to dramatically increase their effectiveness by reducing roadmap risk, accelerating revenue growth, and generating superior equity value. As an Award-winning executive with three decades of innovation and investing experience, Jay's customers include Microsoft, Dropbox, eBay, Twitter, American Express, Oracle, Target, and Viacom among others. While at the Harvard Business School, Jay studied with Clay Christensen, who pioneered the concept of disruption and popularized the jobs-to-be-done innovation method. Jay graduated Phi Beta Kappa with the highest honors from Brown University, and he received his MBA with distinction from Harvard Business School. Learn more about Jay Haynes: https://www.thrv.com Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

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Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  In this discussion we are learning more about the power and use of Jobs-to-be-Done with Bob Moesta. Bob is an innovator, entrepreneur, and the co-creator of the Jobs-to-be-Done Theory to investigate consumers’ motivations and decision-making processes. He also co-founded the Re-Wired Group, which helps companies repeatedly innovate and reliably predict success. He is also a Research Fellow at the Clayton Christensen Institute. Bob has had amazing mentors and many accomplishments. I’m sure you’ll find this discussion valuable.

Dive deep into a valuable tool for product managers In this discussion we are learning more about the power and use of Jobs-to-be-Done with Bob Moesta. Bob is an innovator, entrepreneur, and the co-creator of the Jobs-to-be-Done Theory to investigate consumers' motivations and decision-making processes. He also co-founded the Re-Wired Group, which helps companies repeatedly […]

Dive deep into a valuable tool for product managers In this discussion we are learning more about the power and use of Jobs-to-be-Done with Bob Moesta. Bob is an innovator, entrepreneur, and the co-creator of the Jobs-to-be-Done Theory to investigate consumers’ motivations and decision-making processes. He also co-founded the Re-Wired Group, which helps companies repeatedly […]

Such a simple and fundamental question. What do customers want? How much time and energy do we spend on this most important of topics. Tony Ulwick has been thinking about that very thing for a long time, and written several books about it. In this episode Tony joins to show to talk a bit about how deretmining what those customers needs are is the key to so many things that make the Product Owners job of delivering value a bit easier. If you don't start with those needs, how difficult it is to find them out, and why your product may not be successful. Feedback: twitter - @deliveritcast email - deliveritcast@gmail.com Links: PO Coaching and Consulting - seek taiju Tony Ulwick - @Ulwick on twitter - Strategyn  "What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services" "Jobs to be Done: Theory to Practice" "The Outcome-Driven Innovation Process - Overview" Michelle Yick - "How to spot a product led company"  Maarten Dalmijn - "How to deal with an absolute unit of a Product Backlog?"

Why do disruptive innovation efforts fail so often? Is innovation all about meeting customer desires? JTBD Theory creates a "job description" of the customer's desires There is the "job" and "how is the job done" Similar to things I've been talking about There is always a mismatch between demand and supply We can use technology to capture the customer's desire and write a job description for the customer. Once we know the job to be done, we can go on and use technology to fulfill the job to be done --- Send in a voice message: https://anchor.fm/thinkfuture/message Support this podcast: https://anchor.fm/thinkfuture/support

This episode of Agile Atelier continues with the Product theme, that the last couple of episodes has featured. Today, I have the pleasure of speaking with Alan Klement, co-developer of the Jobs to be Done theory and author of When Coffee and Kale Compete. His own experience as a successful innovator and entrepreneur are what…… Continue reading Episode 28: Jobs To Be Done Theory with Alan Klement

Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges. Over his career, Bob has developed and launched over 3,000 products. In 2019, he co-authored his latest book Choosing College on how to make better decisions about learning. In this Greatest Hits episode, you'll learn... Why marketers and engineers don’t speak the same language and how to translate for product management How people don’t buy products or services, they hire them to do a job. You need to understand why to unlock innovation How crossFit and other means of exercise are fulfilling the job to be done of the church and what this means for social good Why causation always trumps correlation in understanding purchasing decisions How the right interrogation tactic can lead to a moment of truth that improves your sales How Bob Moesta's internship in Japan led to an invention that helps you every time you fill up your gas tank Why knowing what you don’t know can be a gift This episode with Bob Moesta was the most downloaded in Brand Lab Series™ history.  You can read the full transcript of the episode here.

Episode #23 // Today’s podcast deals with the vast area of building organisational capability, so I’ve split it into two episodes. This week, I’ll give you the context for what organisational capability is, how it fits with strategy, and where leaders most often put their focus. Next week, in part two, I’ll delve into what a leader should be doing, at any level, to build organisational capability through their people.Now before I get started, you may have seen on our social channels or received an email with the exciting news that our 7-week online leadership program Leadership Beyond the Theory, is now open for enrolment!Emma and I have been working on this for the past year, and are really proud of the final product. Leadership Beyond the Theory is a 7-week program, with class starting 4th March in a cohort format, that covers what I think are the seven core areas of leadership success - create value, handle conflict, master ambiguity and so forth culminating with the final module, on making great decisions. Like this podcast and the Leadership Level Up Masterclass, the content is designed to be simple and time effective, with readily implementable and practical steps. If you’re interested in checking it out, you can find more details here.Ok onto the episode! So in the first part of our discussion on organisational capability, we'll start by defining organisational capability (complete with a nifty little acronym that covers six key areas or categories that we like to focus upon). Then at the risk of oversimplifying all of this, I'm going to take a quick fly over the top of business strategy because there's years of study and learning in this area to be had. I’ll then go on to cover:An imperative question - where does competitive advantage come from?Some key findings on this subject from one of the world's foremost thought leaders in strategyWhere most leaders focus their energies (and what they should really be focusing their energies on)A few really great framing questions from Andrew McDonald to help you with your business strategyA note on competitive advantage and how long you can maintain it from the perspective of Harvard Business School’s David YoffieMy hypothesis as to why we aren’t necessarily good at building organisational capabilityAfter listening to this episode, you should be excited and waiting with bated breath for next week’s episode ‘Building Organisational Capability Part 2: Making it part of your culture’, where we look at building organisational capability through our people and leadership.Let me know by sending me an email to hello@yourceomentor.com if you had a lightbulb moment (or moments) while listening to this episode, I’d love to hear your feedback!Links to Other Useful Resources Referenced in the Episode​Just a reminder; I have no affiliation with any third-party resources recommended in this podcast. Any recommendations are for the benefit of the No Bullsh!t Leadership audience, as a way to better emphasise or expand on the concepts mentioned in the relevant episode. Here are a few that we mention in Episode 23. Podcast: HBR Ideacast // Episode 554 // Released 8th December 2016The “Jobs to be Done” Theory of InnovationContent by: Clay Christensen, Kim B Clark Professor of Business Administration, Harvard Business SchoolBook: Good to Great by Jim CollinsAmazon Link here

In this live episode, recorded at Utah Valley University in front of a group of students and young professionals, we had the opportunity to learn from the CEO of Unbird, Jeff Whitlock. Have you considered using jobs-to-be-done theory to make life and career decisions? Listen to Jeff explain how we "hire" the schools we go to and the career paths we pursue because we have a "job" we want to be done. Make sure to check out Unbird to learn how you can seamlessly aggregate and analyze your customer feedback: https://unbird.com You can follow Jeff on Twitter @JeffreyWhitlock, on Medium at https://medium.com/@jeff_whitlock or connect with him on LinkedIn: https://www.linkedin.com/in/jeff-whitlock Also, if you have comments or questions from today's episode or would just like to connect, you can connect with us on LinkedIn: https://www.linkedin.com/in/cam-sackett-b6495567 https://www.linkedin.com/in/caden-damiano Pivot by Cam Sackett and Caden Damiano. Pivot Intro Music by Cam Sackett. This episode was recorded on Oct. 11, 2018. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thewayofproductdesign/message

On the massive white board in my office in big letters reads "You don't sell drills...you sell holes."  A constant reminder to my team and me that we don't sell products and services we sell what those products and services DO.   In today's mini-podcast episode I talk about the origins of this theory.

S01E03 - The Philosophy of Jobs to be Done theory/framework Guest: Alan Klement, Author of “When Coffee and Kale Compete” Insights Alley: Startup, Product, Growth, Sales & Strategy Insights for Entrepreneurs. Its a Blog/Podcast by Arun Verma. Get Notes of this conversation at https://insightsalley.com/notes Please give feedback and suggest topics for next episodes on arun@insightsalley.com

Jobs to be done is a tool that comes up regularly in UX circles. But exactly what is it? We talk to Tony Ulwick, author of Jobs to be Done: Theory to practice. The framework helps to break down the job that customers want to get done into discrete steps, then help develop ways to... The post #187 Jobs to be done with Tony Ulwick appeared first on UX Podcast.

What poses the greatest competitive threat to your local church? Conventional wisdom would say other churches, but Bob Moesta, Co-author of The Jobs-to-be-Done Handbook, argues that the largest competitive threat to formalized religion might actually be…Crossfit. Bob Moesta, President and CEO of the Rewired Group and Co-Architect of “Jobs-to-be-Done” theory, joins the CEB Talent Angle to discuss how he helps companies grow by fundamentally understanding how customers shop and why they buy. By adopting the “Jobs-to-be-Done” mindset, Bob believes that business leaders can create innovators across the enterprise and teach them how to turn struggling moments into opportunities for innovation.

In this episode we spoke to Tony Ulwick, Founder and CEO of consulting firm Strategyn, and pioneer in Jobs to be Done Theory and the inventor of outcome-driven innovation. He also holds six patents related to the processes around outcome-driven innovation and has helped clients generate billions of dollars in revenue growth using his methods. Ulwick joined Helping Sells Radio to share how to build new products and services that win in the marketplace by helping customers get a job done better.  Get on the email list at helpingsells.substack.com

Hosts Shye Gilad and Craig Moen discuss "Jobs-to-be-Done" theory, and break down the components of the growth strategy matrix from Anthony Ulwick's Jobs to be Done: Theory to Practice. Gain a new perspective on how to think about and prioritize customer needs, and learn how to categorize, understand, and employ the five strategies that drive growth in any industry.

He is Tony Ulwick, Founder and CEO of Strategy. Tony is the pioneer of jobs-to-be-done theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful innovation process with a documented success rate that is 5-times the industry average. Tony has been granted 12 patents for his game-changing innovation practices, which result in products that help customers get a “job” done better. This is what Philip Kotler, the marketing guru says about Tony, “I call Ulwick the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.” Another Harvard Prof and Management Guru Clayton Christenson, in his popular book, Innovator’s Solution cites Tony Ulwick as the originator of Jobs to be done. Tony has contributed many times to HBR and MIT Sloan Management Review.

This week we’re switching things up and launching our first Tools You Can Use episode. We’ve been trying to think of an efficient way to respond to the questions that have been coming in from listeners - and thought we would try this on for size.   The most common question we’ve been asked is “how do you even get started?  I’m committed to a cause but not sure where to begin.” There are so many ways to begin, but here are three quick steps that come to mind: Step 1: I’d read  “It’s not what you sell, it’s what you stand for” by Roy Spence.   Roy does a great job of speaking to “how to fall in love with the problem” and letting that drive the arenas in which you innovate.  If you’re an organization that’s been around for awhile, it will help you return to that original problem and help inspire the next innovation.  If you’re a new organization, it will help you get off on the right foot. Step 2:  Read “Jobs to be done: A Roadmap for Customer-Centered Innovation” by Stephen Wunker, Jessica Wattman and David Farber. This is a great tool and roadmap for understanding the jobs your customers need help with.  It’s outcome based innovation at its best and a staple on my bookshelf.  If you want to start with the originator of this methodology, Read  “Jobs to be Done: Theory to Practice” by Anthony Ulwick.  If you want to read the person who popularized the movement, read “Competing Against Luck” by Clay Christiensen.  Christiansen’s Milkshake story remains one of my favorite.  Who would have thought that 40% of all Milkshakes are purchased in the early morning?  Why people purchase them is what’s totally fascinating. Step 3: Catch “The Lean Startup” by Eric Ries.  Eric started the Minimally Viable Product movement and his book does a great job of how to test your ideas in the real world before leaving your day job.  It’s straight-forward, practical, and... a little in your face.  Super practical, however, and the final step to engage in after you’ve identified your problem and the jobs your customers want to be done. Next question:  “If I wanted a sense of what a start-up might look like…and the things I might expect - what should I read? We’ve got two books for you: 1) "The Hard Thing about Hard Things” by Ben Horowitz.  It reads like a compendium of blog posts, but Ben doesn’t pull any punches and talks about the stark world of leadership and what it can entail. Besides, any book that starts every chapter with quotes from 90s hip-hop has to be awesome. 2) “The Everything Store” by Brad Stone.  This is Amazon’s story and Brad does a great job of speaking truth about what it takes to succeed.  I think most social innovators believe that the reason for their existence should be enough for people to get excited about their product or service.  While Amazon may not be a social enterprise in the traditional sense, this story will give you a sense of what it takes to make a big impact.   Next Question: “Any recommendations on how to get “unstuck?”  I’m stuck in a job that I don’t find fulfilling and want to get started on something more meaningful. Love this question, but I also understand the overwhelming feeling being stuck can create inside one’s self…. and the unshakable fear…. that the clouds of malaise may never lift.   I think my single favorite book on this subject is “Let Your Life Speak,” by Parker Palmer.  With a wisdom that can only come from experience, Palmer speaks with a raw authenticity that is rare and of profound service to its reader.  It’s a short book, but don’t let that fool you.  Hal Cato mentioned this on his episode - so we know it's a winner! The other book that’s been helpful to me in this regard is “Pivot” by Jenny Blake.  Jenny started up Google’s internal global coaching practice and has a ton of very practical tips on how to make your next pivot.  Whether it's considering financial implications, honing your ideas, or teaming up with a mentor - Jenny does a good job of covering the bases.  She also has a great Podcast - with episodes you can pick and choose from based on your immediate questions.   Next Question:  What is your favorite tool these days? SO MANY TO CHOOSE FROM!  Lately, I've been really impressed with the suite of software that Adobe has been generating.  Right now I’m diving head first into Adobe Illustrator.  I always thought that the tool was too complicated for novices like myself, but my tip is to download the application - which you can get pretty reasonable on a subscription basis - and then head over to Adobe Stock where you can search for infographic templates.  When I’m pulling together presentations, I’ll purchase a template that is closest to what I’m trying to portray and then edit it directly in illustrator without having to start from scratch.  If I run into trouble, there are a ton of quality YouTube videos on any feature you want to learn more about.  There is a learning curve, but you’ll start to get professional-grade presentations which help set your story apart. Final Question:  What’s one efficiency trick you can share? In the end, life is all about prioritization...but if I have to pick an efficiency trick lately...it would be maximizing your audio time.  If I’m running, driving, or in an airport, I’m almost always listening to a book or podcast.  The combination of exercising and listening to a book always generates new ideas for me and helps produce practical improvements I can usually apply to what I’m working on.  Leveraging audiobooks in contexts where I’m waiting around for one reason or another helped me finish an extra five or six books last year. The other two big life hacks I’m a fan of are sleep and meditation - but we can cover those on a future episode! If you’d like more tips and tricks on a regular basis, join our email list at twogoldenfish.com. Just click on “Join The Tribe” when you hit the website.  We’ve got a pithy newsletter that goes out every two weeks and includes a number of things on what we’re reading, doing, and listening to. Be sure to check it out.

Alan Klement shows us how Jobs to be Done can help you design better products and spur innovation. Jobs to be Done (JTBD) is a mixture of design thinking, lean startup, and agile to help you make great products that people will love. The post MBA120: Jobs to be Done Theory appeared first on Mastering Business Analysis.

Clayton Christensen, professor at Harvard Business School, builds upon the theory of disruptive innovation for which he is well-known. He speaks about his new book examining how successful companies know how to grow.