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This episode is a conversation about peace, reconciliation and innovative storytelling featuring pioneering producer Jeff Gomez and Billy Price who is Creative Director of Unrival, the non profit organisation dedicated to empowering peacebuilders and the process of peacebuilding across the world. During Future of Film Africa 2024, Jeff and Billy discuss their unique collaboration and how they are applying a new modality of storytelling that champions reconciliation and understanding. In particular, we learn about process of peacebuilding and the concept of 'Just Peace' - and how Jeff's work in developing 'Collective Journey' narratives intersects with and supports this activity.. In a discussion that also encompasses the craft of transmedia and worldbuilding, we hear how producers and creators can apply and benefit from these strategies in their own work and also learn how Jeff is using them in projects such as ULTRAMAN RISING to great critical and commercial success. This episode was recorded as part of Future of Film Africa 2024 in partnership with Sèmè City of the Republic of Benin. More About Jeff Gomez and Billy Price Jeff Gomez is President and CEO of Starlight Runner Entertainment, a leading producer of highly successful fictional "Worlds," which maximize the value of intellectual properties by preparing them for licensing, merchandising and extension across multiple media platforms. Starlight Runner then utilizes a variety of technologies as well as a proprietary cross-media rollout technique designed to produce these "Worlds," directly extending them onto the Internet and mobile phone platforms, as well as into animated and live-action feature films, branded and sponsored digital content, video games, books and graphic novels, toys and merchandise. These in concert are also uniquely designed by Starlight Runner to validate and celebrate audience participation. The company's clients include The Walt Disney Company, Comcast, Mattel, Hasbro, and Scholastic. Jeff is also known for developing the rich interactive worlds of Hot Wheels for Mattel, Magic: The Gathering for Hasbro, The Black Belt Club for Scholastic, Turok Dinosaur Hunter for Acclaim Entertainment, and Team GoRizer for The Walt Disney Company. Jeff co-wrote and produced Hot Wheels World Race, a computer-animated feature and series for Cartoon Network. He is currently developing a slate of original "World" properties with Starlight Runner and various partners to be produced in the coming year. Billy Price is a multidisciplinary creative whose longing for a more just and peaceful world led him beyond the typical bounds of a professional creative when he began advocacy and relief work for refugees and asylum seekers. His efforts were instrumental in the formation of an innovative aid program in Juarez, MX— providing food, sustainable energy, and education to vulnerable migrant families. Other professional endeavors have involved collaborations with Grammy-winning bands, non-profits, startups, and healthcare companies, as well as his personal projects as a screenwriter, actor, and director (credited in film as William Price, III). Friendship has provided a fertile ground for creative endeavors throughout Billy's career. Many of his proudest professional accomplishments, from building an iPhone app to producing and directing film work, have been collaborative efforts with cherished friends he would just as readily spend a celebratory Sunday afternoon with. Billy's commitment to creativity in the context of bondedness bears itself out in his approach to the Film Lab, a collaboration with Justice Film Festival where participants celebrate the power of transformative, nonviolent storytelling together. His vision for the film lab is to cultivate a community of filmmakers dedicated to justice and peace and innervate an uprising of films from diverse and mutually empowering voices.
It has now been 20 years of Hot Wheels World Race and as such Jeff Gomez, CEO of Starlight Runner comes back onto the show with me. In this episode Jeff goes DEEP into the LORE of Hot Wheels World Race and Acceleracers. Not only does this reveal some amazing information on the Hot Wheels Brand as a whole but a lesson to be learned from modern story tellers on how to set up their story worlds. Jeff created the World Race TV show and comics and CONFIRMS many fan theories that the public have been debating for years. Pleas enjoy this episode of the Squared Corner Podcast. Subscribe ► https://bit.ly/2MyZniK Join this channel ► https://bit.ly/3nXqcNZ Merch ►https://rdbl.co/2wZ2fOR AllInOne Link ►https://linktr.ee/JayCeeSquared Timestamps: 0:00 - Teaser 0:59 - Introductions - First Guest Back! 2:45 - The Science of World Race 6:45 - Tezla's Back Story 11:57 - SCRIM CORPS NAME and adapting 15:31 - Peter Tezla's motivation 19:20 - CLYPS NAME and who they are 21:08 - ZED-36 Origin 22:30 - Original Concept Art Discussion 27:59 - SCRIM Technologies 35:57 - Jeff's Meticulousness, WhY THINGS WORK 37:52 - Hot Wheels Corporation 39:19 - More Technologies in Hot Wheels 41:20 - Nitrox 2 vs Boosters 42:40 - Final Technology FLIPPING 44:23 - Building a Believable World 20 YEARS 46:00 - GEOGRAPHY and Tezla's Cube's 49:00 - Fake Wheel of Power 50:15 - Cut Biomes and SCRIM 53:51 - Vert's Father and Grandfather 55:46 - 60's cartoon is CANON 56:30 - Vert's MOM 57:23 - THE ACCELERONS CULTURE 58:24 - Jack owns Hot Wheels 58:45 - RICH STORYWORLDS 1:00:00 - Where to FIND US --- Support this podcast: https://podcasters.spotify.com/pod/show/justin-curtis52/support
Jeff Gomez is the creator of the Hot Wheels Highway 35 Universe, and he wrote and produced the movie for World Race. He and his team at Starlight Runner created the characters like Vert Wheeler, Brian Kadeem, Banjee Castillo, Taro Kitano, Kurt Wydle, AND SO MANY MORE. IN this episode I ask Jeff about the start of the company and how it led all to Hot Wheels! Subscribe: CLICK HERE ► https://bit.ly/2MyZniK Join this channel to get access to perks: https://bit.ly/3nXqcNZ Support me by buying Acceleracers merch! Merch ►https://rdbl.co/2wZ2fOR --- Support this podcast: https://podcasters.spotify.com/pod/show/justin-curtis52/support
Jeff Gomez, Founder of Starlight Runner Entertainment and Leader in all things Transmedia taught me at the Feirstein Graduate School of Cinema during the Fall 2016 Semester. Prof. Gomez and I discuss: https://www.youtube.com/watch?v=yQAew2d3IX8&t=36s 00:00- 06:29-The Future of Netflix and its new approach going forward 06:30-08:40-The New Creative Control at Netflix 08:41- 17:00-How to bring an existing IP, “Ultra Man” to today's audiences 17:01-19:51-Why stories and themes are important in Brand and Narrative Stories 19:52-28:10-The new Collective Journey in Transmedia Storytelling 28:11-30:43-The compelling Transmedia Narrative elements in “Game Of Thrones” 30:44-35:23-Why story worlds need personal “flaws” 35:24- 36:12- The Joy of Teaching 36:13-41:40- Advice for up and coming storytellers JEFF GOMEZ https://starlightrunner.com https://www.facebook.com/transmedia https://www.instagram.com/slrgomez Jeff Gomez is one of the world's leading experts in story and narrative design. He works with C-suite executives, creative visionaries, and global leaders to maximize the effectiveness of brand narratives, develop vast fictional story worlds, and design highly successful transmedia franchises. Jeff has teamed with top creators on such properties as Avatar, Halo, Pirates of the Caribbean, Transformers, and Spider-Man. He has also developed and co-produced hit video games (Turok N64) and animated series (Hot Wheels: World Race), global advertising campaigns (Coca-Cola Happiness Factory), and consulted on interactive immersive experiences (Star Wars: Galaxy's Edge). Jeff is currently the Producer of Ultraman Connection, the international expansion of the Ultraman entertainment property and is working with Iceberg Theory, along with partners like Marvel Comics and Netflix, to turn this evergreen Japanese brand into a worldwide blockbuster franchise. Tom Bentey https://www.facebook.com/TomBenteyMedia https://www.instagram.com/tombenteymedia https://suburbaniteproductions.com
Grounded Content - content strategy, marketing, and content creation
Jeff Gomez, Chief Content Officer at Iceberg Theory and CEO of Starlight Runner, is one of the world's leading experts in story and narrative design. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man and has written and co-produced hit comic books (Magic: The Gathering), video games (Turok, N64) and animated series (Hot Wheels, Mattel), global ad campaigns (Coca-Cola Happiness Factory), virtual productions (Pelotonia: Legends Live), and immersive experiences (Star Wars: Galaxy's Edge, Disney). Story is everything. I invited Jeff Gomez on to talk about story, about brands, about culture hacking, and culture Jamming. This interview will help you think about how you develop effective story, but also the role that story plays in our culture and society. Starlight Runner https://starlightrunner.com/ Iceberg Theory https://icebergtheory.co/ Jeff Gomez on Twitter https://twitter.com/Jeff_Gomez Jeff's podcast The Cosmic Streetcorner https://podfollow.com/1603723198 Work with Marion www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow Marion on social - she talks about content, podcasting, Spartan stuff & life in Vermont. Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/
In a recent conversation with Molly Sullivan, VP of Brand, Content, and Creative at Pegasystems, she said that before people buy products and services they first buy into ideas. And in order for them to want to buy from you, you have to have the kind of ideas that make them want to buy what you're selling. And one way, a good way, for them to buy into your ideas is to be an effective storyteller that can share a compelling theme or narrative in a way that makes people not only listen, but also be a meaningful partner in charting the path they go on with you. Having a meaningful narrative and being able to share it in a way that connects and enlists your target audience in developing that narrative is becoming incredibly important in building a community around your business. And being able to tell/share that grand story in a comprehensive and compelling way calls for a strategy that uses a variety of formats, channels, apps and any other way necessary to get connect your ideas to the right folks. A person who has been helping companies tell stories, from Walt Disney movies (like Pirates of the Caribbean), 20th Century Fox (James Cameron's Avatar), Showtime (Dexter), Microsoft (Halo) and even Coca-Cola, is transmedia storyteller expert Jeff Gomez, who is also CEO of Starlight Runner Entertainment. I recently had a LinkedIn Live conversation with Jeff to learn more about what transmedia storytelling is, who it can work for, and how companies of any size can leverage it to more meaningfully connect with an audience.
Join us and transmedia producer, Jeff Gomez as we explore the story world of Ultraman! An IP that has existed since the 1960's, Ultraman has gone through 3 generations with 16 total Ultraman reincarnations. Ultraman is the Japanese Superman, hailing from Nebula M78, who defend humanity against a legion of destructive giant monsters and scheming aliens called Kaiju. Watch on YouTube: https://youtu.be/akL0hZCHhvcWhile we spoke on some of the lore and current storylines of Ultraman, we primarily focused on the backend of transmedia (Jeff Gomez doesn't need our help with content) and all the great things his company, Starlight Runner, are doing to engage American audiences with an iconic Japanese IP. They are developing an audience building platform, Iceberg Theory, that creates an interactive live streaming experience, which has grown their audience during the pandemic. Soon to be available to all creators, the goal of the platform is to help creators build audiences with new IP. In addition to Ultraman and its transmedia workings, we spoke about how any story world needs to find its Apostles and the potential of the metaverse.Take a listen with a notepad, you'll want it!#ultraman #jeffgomez #starlightrunner #icebergtheory #kaiju #storyworld #storytelling #transmedia #collectivejourney #artists #creatives #worldbuilder #producers #indie #newconcepts #storyworldexplorersSupport the show (https://www.patreon.com/storyworldexplorers)
In the second half of our discussion with Starlight Runner'd CEO, Jeff Gomez, we watch and assess Panos Cosmatos' "Mandy." A true career pivot for Nic Cage and a powerful film which draws an slight comparison with "From Dusk 'til Dawn"? You better just listen in as two of our hosts have never seen this one before. Get ready for a ride. Enjoy!
After overcoming another lengthy computer issue, we return with the first of a slew of new episodes to help celebrate the Halloween season. First up, our old pal, Jeff Gomez, CEO of Starlight Runner rejoins us with a couple of his favorite horror films. First up, the modern masterpiece that is "The Exorcist." It has been and will remain on of the scariest films ever created and you should listen into Jeff's thoroughly modern views on this nearly (yikes) 50 year old film. Enjoy!
Jeff Gomez, CEO of Starlight Runner, is one of the world's leading experts in transmedia storytelling and narrative design. Gomez talks about battling his own demons while simultaneously running one of the most complicated Dungeons and Dragons games in New York city during the ‘70s and ‘80s.
My guest today is Jeff Gomez, CEO of Starlight Runner and leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. In this episode we talk about the evolution of transmedia, the use of audio in storytelling, the emergence of virtual production, trends in immersive storytelling and much more. Gomez has been involved in developing the story worlds of films, TV shows, videogames, toys, books, comics, apps, virtual reality projects, and theme park attractions. His work has impacted blockbuster properties as Disney's Pirates of the Caribbean, James Cameron's Avatar, Hasbro's Transformers, Sony Pictures' Spider-Man and Men in Black, Microsoft's Halo, and Nickelodeon's Teenage Mutant Ninja Turtles. He has also developed highly successful transmedia campaigns and participative brand narratives for Coca-Cola (Happiness Factory), Pepperidge Farm (Goldfish) and Spartan Race. Other current clients include Electronic Arts, Sesame Workshop, Disney Parks & Resorts, and World Vision Canada. Further, Gomez's transmedia methods have also been applied to educational and geo-political causes, accelerating positive self-organized social movements and increasing resistance to crime, violence, and corruption. Jeff has helped optimize communications for large NGOs, and address crises in Mexico, Colombia, Australia, and the Middle East North Africa region.
Transmedia franchises have grown to dominate the global entertainment industry, but they’re a relatively new phenomenon in the United States and other parts of the world. As founder of Starlight Runner, a leader in transmedia storytelling, Jeff Gomez has played a huge role in this shift. Jeff draws on his experience to discuss the keys to achieving success across different mediums, including comic books, video games, animated series and more. Listen in for a discussion around the importance of designing narratives, building story worlds, and cultivating a fan base as we explore the future of franchise development. See acast.com/privacy for privacy and opt-out information.
After a short hiatus, we're back with very special guest and CEO of Starlight Runner, Jeff Gomez. Join us as we jump into the first of two socially impactful film choices from Jeff and we start in New York City in the late 1960s with the John Schlesinger classic, "Midnight Cowboy." Listen in and find out why this film is still so important today.
You've asked. Steele has heard. Here is a technique for building a mythology for your very own story world. It's not the only way to build such a thing, of course, but considering it's been the foundation for over a dozen Starlight Runner clients, you might consider giving it a shot if you're struggling to codify your narrative universe!
Jeff Gomez is CEO of Starlight Runner and one of the world’s leading experts in story and narrative design. He works with executives, visionaries, and global leaders to develop vast fictional story universes on properties like Avatar, Pirates of the Caribbean, Transformers and Spider-Man This conversation is really an exploration of narrative design. In particular, Jeff describes how conceiving and developing stories as worlds that can be told across multiple platforms can unlock incredible value for creators and brands. We also discuss the movement of audiences to participants and how, as storytellers we can not only engage and learn from the audience as well as harness this incredible feedback in our work. This leads us to explore what Jeff refers to us the Collective Journey narrative modality which, he argues, is a more relevant way to think about story in today’s hyper connected world. We dig into what this means for film, for culture and how we are moving from Hollywood-centric storytelling to more global, diverse and inclusive narratives. www.futureoffilm.live
In a perfect lead into the month of October, we continue our discussion with Starlight Runner head honcho Jeff Gomez about another one of his faves. So, yeah...his guilty pleasure was the classic "Basket Case". If for no other reason, I can call it a "classic" as it's more than 20 years old. (I keed!) Latham and Hassan weigh in on a film they've never experienced before and I put my two cents in as well. And you have to hear why Jeff loves this film and feels it has earned it seat at the horror classic table.To see and enjoy the posters we discuss in this episode, jump to http://cinementalpod.com
Richard and Chris sit down with Jeff Gomez, CEO of Starlight Runner, and Danny Simon, founder of the Licensing Group, Ltd. Listen in to an insightful conversation about "transmedia storytelling" (utilizing multiple media platforms to develop characters, properties, and narratives and compellingly engage audiences) and how Gomez and Simon are leveraging their expertise in the relaunch of Ultraman, a 50-year-old property generating $50 million annually in Japan and poised for a U.S. re-entry. Find out what makes a viable licensing platform and a great story in this hotly contested and very crowded content arena. Get inside views and tips from two succesful industry veterans. This is a must-hear episode for anyone working with content and licensing. --- Support this podcast: https://anchor.fm/the-playground-podcast/support
PODCAST | We celebrate our 200th episode inside the offices of Transmedia giant Starlight Runner. Guests Jeff Gomez, Steele Filipek, Fabian Nicieza and the entire SLR team help us break out the bubbly and rank the best Comics, Movies & TV Shows of the Decade!
For this round table episode, Nick Jarin and Dyer Oxley are joined by Jeff Gomez of Starlight Runner, a transmedia company that specializes in building out an IP's story mythology. Have you every picked up a book based on a game you love? Or vice versa? That's transmedia. Well, a piece of it. Gomez explains his specialty and discusses his upcoming project with Tsuburaya's Ultraman.Support the show (https://www.patreon.com/nwnerd)
PODCAST | We preview Captain Marvel alongside transmedia guru Jeff Gomez from Starlight Runner Entertainment. PLUS: Are the trolls trying to trash the film?
Jeff Gomez, CEO of Starlight Runner, is a leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. He specializes in the expansion of entertainment properties, premium brands, and socio-political themes into highly successful multi-platform communications and international campaigns. As a producer accredited by the Producers Guild of America, Jeff also develops the story worlds of films, TV shows, video games, toys, books, comics, apps, virtual reality projects, and theme park attractions. This deepens engagement and accelerates the development of participative communities, resulting in mass audience approval, brand loyalty, and increased revenues. Jeff's pop culture work has impacted such blockbuster properties as Disney's Pirates of the Caribbean, James Cameron's Avatar, Hasbro's Transformers, Sony Pictures' Spider-Man and Men in Black, Microsoft's Halo, and Nickelodeon's Teenage Mutant Ninja Turtles. Jeff has also developed highly successful transmedia campaigns and participative brand narratives for Coca-Cola (Happiness Factory), Pepperidge Farm (Goldfish) and Spartan Race. Other current clients include Electronic Arts, Sesame Workshop, Disney Parks & Resorts, and World Vision Canada. Jeff's proprietary transmedia methods have also been applied to educational and geopolitical causes, accelerating positive self-organized social movements and increasing resistance to crime, violence, and corruption. Through applications of his Collective Journey and transmedia population activation models, Jeff has helped optimize communications for large NGOs, and address crises in Mexico, Colombia, Australia, and the Middle East North Africa region.
More responses to The Last Jedi. This time, we check in with Jeff Gomez from Starlight Runner, a leading figure in the world of transmedia storytelling. Gomez has been running a series of blog posts which explore the emergence of what he calls "The Collective Journey" as a new storytelling structure at work in contemporary popular media, a story structure which he sees exemplified by, for example, Game of Thrones.
Jeff Gomez, was recently coined (by us, that is) the "Godfather of Transmedia." As founder and CEO of Starlight Runner, Jeff has been a pioneer in cross platform storytelling for the world's top brands and entertainment properties. A self-proclaimed bona fide nerd in his youth, Jeff breaks down the timeless principles of transmedia that have existed since the cave man era, and what it takes to truly make a successful transmedia play in today's ADD driven marketplace. Twitter: "Jeff_Gomez", www.starlightrunner.com, www.transmediacoalition.com. Plus Special Guest Co-Host, Allison Johnston
Jeff Gomez, President & Chief Executive Officer at Starlight Runner, teaches us how transmedia storytelling enhances the value of film franchises, TV series, and videogames. Check out Jeff's company: http://www.starlightrunner.com/
Cult properties have become mass entertainment. Marvel’s success bringing comic book characters to the big screen and the resurgence of the space opera suggest niche properties may no longer mean marginalized audience appeal. This panel explores the politics, pitfalls, and potentials of exploiting niches and mainstreaming once marginalized properties. How do you stay true to the few but build properties attractive to the many? What role do fans play in developing cult properties for success? Is it profitable to build a franchise on the intense interest of the few and relying on Long Tail economics? Are smaller audiences viable in the short term, or do we need to rethink the length of time for a reasonable return? Panelists: Danny Bilson, Transmedia Creator; Jeff Gomez, Starlight Runner; Jesse Alexander, Heroes; Gordon Tichell, Walden Media