Podcasts about Zed

Many MedTech reps equate high income with long-term freedom, but that assumption can leave you unprepared when the unexpected happens. Lifestyle changes, taxes, and territory shakeups can quickly erode even the strongest commission checks. In this episode, sponsored by Physician Growth Accelerator, we're joined by David Dedman, founder of Pulse Wealth and creator of the Walkaway Wealth Plan. He specializes in helping high performers translate today's earnings into tomorrow's flexibility. In this conversation, we unpack two of his five pillars of Walkaway Wealth and explore how early, strategic moves can reduce lifetime taxes, protect against uncertainty, and give you the option to step back (or step away) on your own terms. What we discuss in the episode: Why tax planning must be approached as a year-round strategy How to avoid lifestyle creep and build a meaningful cash reserve Reframing “exit planning” as creating options Resources from this episode:  Get the free MedTech Talk Tracks for Action Get David's Walkaway Wealth guide Book a no-obligation intro call Social Media: Connect with David on LinkedIn Connect with Zed on LinkedIn Visit the Pulse Wealth Website  

Is your brain tricking you into making the wrong business decisions?  In this episode, Zed breaks down how confirmation bias and false beliefs can quietly sabotage your practice.  When revenue trends shift or results don't line up with your expectations, it's easy to grab onto the most convenient explanation and run with it. The problem? Your brain will work overtime to confirm that belief—even if it's wrong. This episode explains why quick fixes rarely solve the issue, how to uncover the real timeframe that drives your deposits, and why learning to disprove your own assumptions is critical for practice growth. By reframing outcomes as choices you've made, you'll see clearly what needs to change—and gain the ability to fix problems at their true root cause. Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect  Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic  

Our guest this time is Aaron Wolpoff who has spent his professional career as a marketing strategist and consultant to help companies develop strategic brands and enhance their audience growth. He owns the marketing firm, Double Zebra. He tells us about the name and how his company has helped a number of large and small companies grow and better serve their clients.   Aaron grew up in the San Diego area. He describes himself as a curious person and he says he always has been such. He loves to ask questions. He says as a child he was somewhat quiet, but always wanted to know more. He received his Bachelor's degree in marketing from the University of California at San Diego. After working for a firm for some four and a half years he and his wife moved up to the bay area in Northern California where attended San Francisco State University and obtained a Master's degree in Business.   In addition to his day job functioning as a business advisor and strategist Aaron also hosts a podcast entitled, We Fixed it, You're Welcome. I had the honor to appear on his podcast to discuss Uber and some of its accessibility issues especially concerning access by blind persons who use guide dogs to Uber's fleet. His podcast is quite fascinating and one I hope you will follow.   Aaron provides us in this episode many business insights. We talk about a number of challenges and successes marketing has brought to the business arena. I hope you like what Aaron offers.     About the Guest:   Aaron Wolpoff is a seasoned marketing strategist and communications consultant with a track record of positioning companies, products, and thought leadership for maximum impact. Throughout his career, Aaron has been somewhat of a trendspotter, getting involved in early initiatives around online banking, SaaS, EVs, IoT, and now AI, His ability to bridge complex industry dynamics and technology-driven solutions underscores his role as a forward-thinking consultant, podcaster, and business advisor, committed to enhancing organizational effectiveness and fostering strategic growth.   As the driving force behind the Double Zebra marketing company, Aaron excels in identifying untapped marketing assets, refining brand narratives, and orchestrating strategic pivots from paid advertising to organic audience growth. His insights have guided notable campaigns for consumer brands, technology firms, and professional service providers, always with a keen eye for differentiating messages that resonate deeply with target audiences. In addition to his strategic marketing expertise, Aaron hosts the Top 20 business management podcast, We Fixed It, You're Welcome, known for its sharp, humorous analysis of major corporate challenges and missteps. Each episode brings listeners inside complex business scenarios, unfolding like real-time case studies where Aaron and his panel of experts dissect high-profile decisions, offering insightful and actionable solutions. His ability to distill complex business issues into relatable, engaging discussions has garnered widespread acclaim and a dedicated following among executives and decision-makers.   Ways to connect with Aaron:   Marketing company: https://doublezebra.com Podcast: https://wefixeditpod.com LinkedIn: https://linkedin.com/in/marketingaaron     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi there, and welcome to another episode of unstoppable mindset. Today, we get to chat with Aaron Wolpoff, who is a marketing strategist and expert in a lot of different ways. I've read his bio, which you can find in the show notes. It seems to me that he is every bit as much of an expert is his bio says he is, but we're going to find out over the next hour or so for sure. We'll we'll not pick on him too much, but, but nevertheless, it's fun to be here. Aaron, so I want to welcome you to unstoppable mindset. I'm glad you're here, and we're glad that we get a chance to do   Aaron Wolpoff, ** 01:58 this. Thanks, Michael, thanks for having me. You're gonna grill me for an hour, huh?   Michael Hingson ** 02:04 Oh, sure. Why not? You're used to it. You're a marketing expert.   Aaron Wolpoff, ** 02:08 That's what we do. Yeah, we're always, uh, scrutiny for one thing or another.   Michael Hingson ** 02:13 I remember, I think it was back in was it 82 or 1982 or 1984 when they had the big Tylenol incident. You remember that? You know about   Aaron Wolpoff, ** 02:25 that? I do? Yeah, there's a Netflix documentary happening right now. Is there? Well, yeah,   Michael Hingson ** 02:31 a bottle of Tylenol was, for those who don't know, contaminated and someone died from it. But the manufacturer of Tylenol, the CEO the next day, just got right out in front of it and said what they were going to do about removing all Tylenol from the shelves until it could be they could all be examined and so on. Just did a number of things. It was a wonderful case, it seemed to me, for how to deal with a crisis when it came up. And I find that all too many companies and organizations don't necessarily know how to do that. Do they now?   Aaron Wolpoff, ** 03:09 And a lot of times they operate in crisis mode. That's the default. And no one likes to be around that, you know. So that's, I guess, step one is dealing even you know, deal with a crisis when it comes up, and make sure that your your day to day is not crisis fire as much as possible,   Michael Hingson ** 03:26 but know how to deal with a crisis, which is kind of the issue, and that's, that's what business continuity, of course, is, is really all about. I spoke at the Business Continuity Institute hybrid conference in London last October, and as one of the people who asked me to come and speak, explained, business continuity, people are the what if people that are always looking at, how do we deal with any kind of an emergency that comes up in an organization, knowing full well that nobody's really going to listen to them until there's really an emergency, and then, of course, they're indispensable, but The rest of the time they're not for   Aaron Wolpoff, ** 04:02 sure. Yeah, it's definitely that, you know, good. You bring up a good point about knowing how to deal with a crisis, because it will, it, will you run a business for long enough you have a company, no matter how big, eventually something bad is going to happen, and it's Tylenol. Was, is pre internet or, you know, we oh, yeah, good while ago they had time to formulate a response and craft it and and do a well presented, you know, public reassurance nowadays it's you'd have five seconds before you have to get something out there.   Michael Hingson ** 04:35 Well, even so, the CEO did it within, like, a day or so, just immediately came out and said what, what was initially going to be done. Of course, there was a whole lot more to it, but still, he got right out in front of it and dealt with it in a calm way, which I think is really important for businesses to do, and and I do find that so many don't and they they deal with so many different kinds of stress. Horrible things in the world, and they create more than they really should about fear anyway,   Aaron Wolpoff, ** 05:07 yeah, for sure, and now I think that Tylenol wasn't ultimately responsible. I haven't watched to the end, but if I remember correctly, but sometimes these crisis, crises that companies find themselves embroiled in, are self perpetuated? Yeah?   Michael Hingson ** 05:23 Well, Tylenol wasn't responsible. Somebody did it. Somebody put what, cyanide or something in into a Tylenol bottle. So they weren't responsible, but they sure dealt with it, which is the important thing. And you know, they're, they're still with us. Yeah?   Aaron Wolpoff, ** 05:38 No, they dealt with it. Well, their sales are great, everyday household product. No one can dispute it. But what I say is, with the with the instantaneousness of reach to your to your public, and to you know, consumers and public at large, a lot of crises are, can be self perpetuated, like you tweet the wrong thing, or is it called a tweet anymore? I don't know, but you know, you post something a little bit a little bit out of step with what people are think about you or thinking in general, and and now, all of a sudden, you're in the middle of something that you didn't want to be in the middle of, as a company well,   Michael Hingson ** 06:15 and I also noticed that, like the media will, so often they hear something, they report it, and they haven't necessarily checked to see the facts behind it, only to find out within an hour or two that what they reported was wrong. And they helped to sometimes promote the fear and promote the uncertainty, rather than waiting a little bit until they get all the information reasonably correct. And of course, part of the problem is they say, well, but everybody else is going to report it. So each station says everybody else is going to report it, so we have to keep up. Well, I'm not so sure about that all the time. Oh, that's very true, too, Michael, especially with, you know, off brand media outlets I'll spend with AI like, I'll be halfway through an article now, and I'll see something that's extremely generated and and I'll realize I've just wasted a whole bunch of time on a, you know, on a fake article, yeah, yeah, yeah, way, way too much. But even the mainstream media will report things very quickly to get it out there, but they don't necessarily have all the data, right. And I understand you can't wait for days to deal with things, but you should wait at least a little bit to make sure you've got data enough to report in a cogent way. And it just doesn't always happen.   Aaron Wolpoff, ** 07:33 Yeah, well, I don't know who the watch keepers of that are. I'm not a conspiracy theorist in that way by any means?   Michael Hingson ** 07:41 No, no, it isn't a conspiracy. But yeah,   Aaron Wolpoff, ** 07:44 yeah, no, no, I know, but it's again. I think it goes back to that tight the shortness of the cycle, like again. Tylenol waited a day to respond back in the day, which is great. But now, would you have you know, if Tylenol didn't say   Michael Hingson ** 07:59 anything for a day. If they were faced with a similar situation, people would vilify them and say, Well, wait, you waited a day to tell us something we wanted it in the first 30 seconds, yeah, oh, yeah. And that makes it more difficult, but I would hope that Tylenol would say, yeah. We waited a day because we were getting our facts together. 30 seconds is great in the media, but that doesn't work for reality, and in most cases, it doesn't. But yeah, I know what you're saying,   Aaron Wolpoff, ** 08:30 Yeah, but the appetite in the 24 hour news cycle, if people are hungry for new more information, so it does push news outlets, media outlets into let's respond as quick as possible and figure out the facts along the way. Yeah, yeah.   Michael Hingson ** 08:46 Well, for fun, why don't you tell us about sort of the early era and growing up, and how you got to doing the sorts of things that you're doing now. Well, I grew up in San Diego, California. I best weather in the country. I don't care what anyone says, Yeah,   Aaron Wolpoff, ** 09:03 you can't really beat it. No, I don't think anyone's gonna debate you on it. They call it the sunshine tax, because things cost a lot out here, but they do, you know, he grew up here, you put up with it. But yeah, so I grew up, grew up San Diego, college, San Diego. Life in San Diego, I've been elsewhere. I've traveled. I've seen some of the world. I like it. I've always wanted to come back, but I grew up really curious. I read a lot, I asked a lot of questions. And I also wanted, wanting to know, well, I want to know. Well, I wanted to know a lot of things about a lot of things, and I also was really scared. Is the wrong word, but I looked up to adults when I was a kid, and I didn't want to be put in a position where I was expected to know something that I didn't know. So it led to times where I'd pretend like I need you. Know, do you know? You know what this is, right? And I'd pretend like I knew, and early career, career even, and then I get called out on something, and it just was like a gut punch, like, but I'm supposed to know that, you know,   Michael Hingson ** 10:13 what did your parents think of you being so curious as you were growing up?   Aaron Wolpoff, ** 10:17 They they liked it, but I was quiet, okay? Quiet, quiet, quietly, confident and curious. It's just an interesting, I guess, an interesting mix. Yeah, but no, they Oh, they indulged it. I, you know, they answered my questions. They like I said, I read a lot, so frequent trips to the library to read a lot about a lot of things, but I think, you know, professionally, you take something that's kind of a grab bag, and what do I do with all these different interests? And when I started college undeclared, I realized, you know, communications, marketing, you kind of can make a discipline out of a bunch of interests, and call it something professional. Where did you go to college? I went to UCSD. UCSD, here in San Diego, yeah,   Michael Hingson ** 11:12 well, I was just up the road from you at UC Irvine. So here two good campuses,   Aaron Wolpoff, ** 11:18 they are, they are and UCSD. I was back recently. It's like a it's like a city. Now, every time we go back, we see these, these kids. They're babies. They get they get food every you know, they have, like, a food nice food court. There's parking, an abundance of parking, there's theaters, there's all the things we didn't have. Of course, we had some of it, but they just have, like, what if we had one of something or 50 parking spaces, they've got 5000 you know. And if we had, you know, one one food option, they got 35 Yeah, they don't know how good they have it.   Michael Hingson ** 11:53 When I was at UC urban, I think we had 3200 undergraduates. It wasn't huge. It was in that area. Now, I think there's 31,000 or 32,000 undergrads. Oh, wow. And as one of my former physics professors joked, he's retired, but I got to meet him. I was there, and last year I was inducted as an alumni member of Phi, beta, kappa. And so we were talking, and he said, You know what UCI really stands for, don't you? Well, I didn't, I said, What? And he said, under construction indefinitely. And there's, they're always building, sure, and that's that started when I was there, but, but they are always building. And it's just an amazing place today, with so many students and graduate students, undergrads and faculty, and it's, it's an amazing place. I think I'd have a little bit more of a challenge of learning where everything is, although I could do it, if I had to go back, I could do it. Yeah, UCI is nice. But I think you could say, you could say that about any of the UCs are constantly under, under development. And, you know, that's the old one. That's the old area. And I'm like, oh, that's I went to school in the old area. I know the old area. I remember Central Park. Yeah, for sure. Yeah. So you ended up majoring in Marketing and Communications,   Aaron Wolpoff, ** 13:15 yeah. So I undergrad in communications. They have a really nice business school now that they did not have at the time. So I predated that, but I probably would have ended up there. I got out with a very, not knocking the school. It's a great, wonderful school. I got out with a very theory, theoretical based degree. So I knew a lot about communications from a theory based perspective. I knew about brain cognition. I took maybe one quarter of practical use it professionally. It was like a video, like a video production course, so I I learned hands on, 111, quarter out of my entire academic career. But a lot of it was learning. The learning not necessarily applied, but just a lot of theory. And I started school at 17, and I got out just shortly after my 21st birthday, so I don't know what my hurry was, but, but there I was with a lot of theory, some some internships, but not a ton of professional experience. And, you know, trying to figure it out in the work world at that point. Did you get a graduate degree or just undergrad? I did. I went back. So I did it for almost five years in in financial marketing, and then, and I wear a suit and tie to work every day, which I don't think anyone does anymore. And I'm suddenly like, like, I'm from the 30s. I'm not that old, but, but no, seriously, we, you know, to work at the at the headquarters of a international credit union. Of course, I wear a suit, no after four and a half. Years there, I went back to graduate school up in the bay the Bay Area, Bay Area, and that's when I got my masters in in marketing. Oh, where'd you go in the Bay Area? San Francisco, state. Okay, okay, yeah, really nice school. It's got one of the biggest International MBA programs in the country, I think. And got to live in that city for a couple years.   Michael Hingson ** 15:24 We lived in Novato, so North Bay, for 12 years, from 2002 to the end of June 2014 Yeah, I like that area. That's, that's the, oh, the weather isn't San Diego's. That area is still a really nice area to live as well. Again, it is pretty expensive, but still it   Aaron Wolpoff, ** 15:44 is, yeah, I it's not San Diego weather, a beautiful day. There is like nothing else. But when we first got there, I said, I want to live by the beach. That's what I know. And we got out to the beach, which is like at the end of the outer sunset, and it's in the 40s streets, and it feels like the end of the universe. It just, it just like, feels apocalyptic. And I said, I don't want to live by the beach anymore, but, but no, it was. It was a great, great learning experience, getting an MBA. I always say it's kind of like a backpack or a toolkit you walk around with, because it is all that's all application. You know, everything that I learned about theory put into practice, you got to put into practice. And so I was, I was really glad that I that I got to do that. And like I said, Live, live in, live in the Bay. For a couple years, I'd always wanted   Michael Hingson ** 16:36 to, yeah, well, that's a nice area to live. If you got to live somewhere that is one of the nicer places. So glad you got that opportunity. And having done it, as I said for 12 years, I appreciate it too. And yeah, so much to offer there.   Aaron Wolpoff, ** 16:51 The only problem I had was it was in between the two.com bubbles. So literally, nothing was happening. The good side was that the apartment I was living in went for something like $5,500 before I got there, and then the draw everything dropped, you know, the bottom dropped out, and I was able to squeak by and afford living in the city. But, you know, you go for look, seeking your fortune. And there's, there's, I had just missed it. And then I left, and then it just came back. So I was, I was there during a lull. So you're the one, huh? Okay, I didn't do it, just the way Miami worked out. Did you then go back to San Diego? I did, yeah. So I've met my wife here. We moved up to the bay together, and when we were debating, when I graduated, we were thinking, do we want to drive, you know, an hour and a half Silicon Valley or someone, you know, somewhere further out just to stay in the area? Or do we want to go back to where we where we know and like, and start a life there and we, you know, send, like you said at the beginning, San Diego is not a bad place to be. So as it was never a fallback, but as a place to, you know, come back home to, yeah, I welcomed it.   Michael Hingson ** 18:08 And so what did you do when you came back to San Diego?   Aaron Wolpoff, ** 18:12 So I have my best friend from childhood was starting as a photography company still does, and it was starting like a sister company, as an agency to serve the photography company, which was growing really fast, and then also, like picking up clients and building a book out of so he said, you know you're, I see you're applying for jobs, and I know that you're, you know, you're getting some offers and things, but just say no To all of them and come work with me and and at the time it was, it was running out of a was like a loft of an apartment, but it, you know, it grew to us, a small staff, and then a bigger staff, and spun off on its own. And so that's, that's what I did right out of, right out of grad school. I said no to a few things, and said there's a lot, lot worse fates than you know, spending your work day with your best friend and and growing a company out and so what exactly did you do for them? So it was like, we'll call it a boutique creative agency. It was around the time of I'm making myself sound so old. See, so there was flash, flash technology, like web banners were made with Flash. It had moved to be flash, Adobe, Flash, yeah. So companies were making these web banners, and what you call interactive we got a proficiency of making full website experiences with Flash, which not a lot of companies were doing. So because of that, it led to some really interesting opportunities and clients and being able to take on a capability, a proficiency that you know for a time. Uh was, was uh as a differentiator, say, you know, you could have a web banner and an old website, or you could have a flash, interactive website where you take your users on an experience with music and all the things that seem so dated now,   Michael Hingson ** 20:14 well, and of course, unfortunately, a lot of that content wasn't very accessible, so some of us didn't really get access to a lot of it, and I don't remember whether Adobe really worked to make flash all that accessible. They dealt with other things, but I'm not sure that flash ever really was. Yeah, I'm with you on that. I really, I don't think so.   Aaron Wolpoff, ** 20:38 What we would wind up doing is making parallel websites, but, but then mobile became a thing, and then you'd make a third version of a website, and it just got tedious. And really it's when the iPhone came out. It just it flash got stopped in its tracks, like it was like a week, and then action script, which is the language that it runs on, and all the all the capabilities and proficiencies, just there was no use for it anymore.   Michael Hingson ** 21:07 Well, and and the iPhone came out, as you said, and one of the things that happened fairly early on was that, because they were going to be sued, Apple agreed to make the I devices accessible, and they did something that hadn't really been done up to that time. They set the trend for it. They built accessibility into the operating systems, and they built the ability to have accessibility into the operating systems. The one thing that I wish that Apple would do even a little bit more of than they do, than they do today, although it's better than it used to be, is I wish they would mandate, or require people who are going to put apps in the App Store, for example, to make sure that the apps are accessible. They have guidelines. They have all sorts of information about how to do it, but they don't really require it, and so you can still get inaccessible apps, which is unfortunate,   Aaron Wolpoff, ** 22:09 that is Yeah, and like you said, with Flash, an entire you know, ecosystem had limited to no accessibility, so   Michael Hingson ** 22:16 and making additional on another website, Yeah, a lot of places did that, but they weren't totally equal, because they would make enough of the website, well, they would make the website have enough content to be able to do things, but they didn't have everything that they had on the graphical or flash website, and so It was definitely there, but it wasn't really, truly equal, which is unfortunate, and so now it's a lot better.   Aaron Wolpoff, ** 22:46 Yeah, it is no and I hate to say it, but if it came down to limited time, limited budget, limited everything you want to make something that is usable and efficient, but no, I mean, I can't speak for all developers, but no, it would be hard. You'd be hard pressed to create a an equally parallel experience with full accessibility at the time.   Michael Hingson ** 23:16 Yeah, yeah, you would. And it is a lot better. And there's, there's still stuff that needs to be done, but I think over time, AI is going to help some of that. And it is already made. It isn't perfect yet, but even some graphics and so on can be described by AI. And we're seeing things improve over, over, kind of what they were. So we're making progress, which is good,   Aaron Wolpoff, ** 23:44 yeah, no, I'm really happy about that. And with with AI and AI can go through and parse your code and build in all you know, everything that that needs to happen, there's a lot less excuse for for not making something as accessible as it can   Michael Hingson ** 23:59 be, yeah, but people still ignore it to a large degree. Still, only about 3% of all websites really have taken the time to put some level of accessibility into them. So there's still a lot to be done, and it's just not that magical or that hard, but it's mostly, I think, education. People don't know, they don't know that it can be done. They don't think about it being done, or they don't do it initially, and so then it becomes a lot more expensive to do later on, because you got to go back and redo   Aaron Wolpoff, ** 24:28 it, all right, yeah, anything, anytime you have to do something, something retroactive or rebuild, you're, yeah, you're starting from not a great place.   Michael Hingson ** 24:37 So how long did you work with your friend?   Aaron Wolpoff, ** 24:42 A really long time, because I did the studio, and then I wound up keeping that alive. But going over to the photography side, the company really grew. Had a team of staff photographers, had a team of, like a network of photographers, and. And was doing quite, quite a lot, an abundance of events every year, weddings and corporate and all types of things. So all in, I was with the company till, gosh, I want to say, like, 2014 or so. Wow. Yeah. Yeah.   Michael Hingson ** 25:21 And then what did you go off and do?   Aaron Wolpoff, ** 25:25 So then I worked for an agency, so I got started with creative and, well, rewinding, I got started with financial marketing, with the suit and tie. But then I went into creative, and I've tried pretty much every aspect of marketing I hadn't done marketing automation and email sequences and CRMs and outreach and those types of things. So that was the agency I worked for that was their specialization, which I like, to a degree, but it's, it's not my, not my home base. Yeah, there's, there's people that love and breathe automation. I like having interjecting some, you know, some type of personal aspect into the what you're putting out there. And I have to wrestle with that as ai, ai keeps growing in prominence, like, Where's the place for the human, creative? But I did that for a little while, and then I've been on my own for the past six or seven years.   Michael Hingson ** 26:26 So what is it you do today? Exactly?   Aaron Wolpoff, ** 26:30 So I'm, we'll call it a fractional CMO, or a fractional marketing advisor. So I come in and help companies grow their their marketing and figure themselves out. I've gone I work with large companies. I've kind of gone back to early stage startups and and tech companies. I just find that they're doing really more, a lot more interesting things right now with the market the way it is. They're taking more chances and and they're they're moving faster. I like to move pretty quick, so that's where my head's at. And I'm doing more. We'll call em like CO entrepreneurial ventures with my clients, as opposed to just a pure agency service model, which is interesting. And and I got my own podcast. There you go. Yeah. What's your podcast called? Not to keep you busy, it's called, we fixed it. You're welcome. There you   Michael Hingson ** 27:25 go. And it seems to me, if my memory hasn't failed me, even though I don't take one of those memory or brain supplements, we were on it not too long ago, talking about Uber, which was fun.   Aaron Wolpoff, ** 27:39 We had you on there. I don't know which episode will drop first, this one or or the one you were on, but we sure enjoyed having you on there.   Michael Hingson ** 27:46 Well, it was fun. Well, we'll have to do more of it, and I think it'd be fun to but so you own your own business. Then today,   Aaron Wolpoff, ** 27:53 I do, yeah, it's called Double zebra.   Michael Hingson ** 27:56 Now, how did you come up with that name?   Aaron Wolpoff, ** 27:59 It's two basic elements, so basic, black and white, something unremarkable, but if you can take it and multiply it or repeat it, then you're onto something interesting.   Michael Hingson ** 28:13 Lots of stripes. Yeah, lots of stripes.   Aaron Wolpoff, ** 28:17 And it's always fun when I talk to someone in the UK or Australia, or then they say zebra or zebra, right? I get to hear the way they say it. It's that's fun. Occasionally I get double double zero. People will miss misname it and double zero. That's his   Michael Hingson ** 28:34 company's that. But has anybody called it double Zed yet?   Aaron Wolpoff, ** 28:39 No, that's a new one.   Michael Hingson ** 28:41 Yeah? Well, you never know. Maybe we've given somebody the idea now. Yeah, yeah. Well, so I'm I'm curious. You obviously do a lot to analyze and help people in critique in corporate mishaps. Have you ever seen a particular business mistake that you really admire and just really love, its audacity,   Aaron Wolpoff, ** 29:07 where it came out wrong, but I liked it anyway, yeah, oh, man,   Michael Hingson ** 29:13 let's see, or one maybe, where they learned from their mistake and fixed it. But still, yeah, sure.   Aaron Wolpoff, ** 29:23 Yeah, that's a good one. I like, I like bold moves, even if they're wrong, as long as they don't, you know, they're not harmful to people I don't know. Let's go. I'm I'm making myself old. Let's go back to Crystal crystal. Pepsi, there you go for that. But that was just such a fun idea at the time. You know, we're the new generation and, and this is the 90s, and everything's new now, and we're going to take the color out of out of soda, I know we're and we're going to take it and just make it what you know, but a little unfamiliar, right? Right? It's Crystal Pepsi, and the ads were cool, and it was just very of the moment. Now, that moment didn't last very long, no, and the public didn't, didn't hold on to it very long. But there's, you know, it was, it let you question, and I in a good way, what you thought about what is even a Pepsi. And it worked. It was they brought it back, like for a very short time, five, I want to say five or six years ago, just because people had a nostalgia for it. But yeah, big, big, bold, we're confident this is the new everyone's going to be talking about this for a long time, and we're going to put a huge budget behind it, Crystal Pepsi. And it it didn't, but yeah, I liked it.   Michael Hingson ** 30:45 So why is that that is clearly somebody had to put a lot of effort into the concept, and must have gotten some sort of message that it would be very successful, but then it wasn't,   Aaron Wolpoff, ** 31:00 yeah, yeah. For something like that, you have to get buy in at so many levels. You know, you have an agency saying, this is the right thing to do. You have CD, your leadership saying, No, I don't know. Let's pull back. Whenever an agency gets away with something and and spends a bunch of client money and it's just audacious, and I can't believe they did it. I know how many levels of buy in they had to get, yeah, to say, Trust me. Trust me. And a lot of times it works, you know, if they do something that just no one else had had thought of or wasn't willing to do, and then you see that they got through all those levels of bureaucracy and they were able to pull it off.   Michael Hingson ** 31:39 When it works. I love it. When it doesn't work. I love it, you know, just, just the fact that they did it, yeah, you got to admire that. Gotta admire it. They pulled it off, yeah. My favorite is still ranch flavored Fritos. They disappeared, and I've never understood why I love ranch flavored Fritos. And we had them in New Jersey and so on. And then we got, I think, out to California. But by that time, they had started to fade away, and I still have never understood why. Since people love ranch food so   Aaron Wolpoff, ** 32:06 much, that's a good one. I don't know that. I know those because it does, it does that one actually fill a market need. If there's Doritos, there's, you know, the ranch, I don't know if they were, they different.   Michael Hingson ** 32:17 They were Fritos, but they they did have ranch you know they were, they were ranch flavored, and I thought they were great. Yeah, I don't know. I don't know that one didn't hit because they have, I think they have chili flavor. They have regular. Do they have anything else honey barbecue? I don't know. I don't know, but I do still like regular, but I love ranch flavored the best. Now, I heard last week that Honey Nut Cheerios are going away. General Mills is getting rid of honey nut cheerios. No, is that real? That's what I heard on the news. Okay, I believe you, but I'll look it up anyway. Well, it's interesting. I don't know why, after so many years, they would but there have been other examples of cereals and so on that were around for a while and left and, well, Captain Crunch was Captain Crunch was one, and I'm not sure if lucky charms are still around. And then there was one called twinkles.   Aaron Wolpoff, ** 33:13 And I know all those except twinkles, but I would if you asked me, I would say, Honey Nut Cheerios. There's I would say their sales are better than Cheerios, or at least I would think so, yeah, at least a good portfolio company. Well, who knows, who knows, but I do know that Gen Z and millennials eat cereal a lot less than us older folks, because it takes work to put milk and cereal into a bowl, and it's not pre made, yeah. So maybe it's got to do with, you know, changing eating habits and consumer preferences   Michael Hingson ** 33:48 must be Yeah, and they're not enough of us, older, more experienced people to to counteract that. But you know, well, we'll see Yeah, as long as they don't get rid of the formula because it may come back. Yeah, well, now   Aaron Wolpoff, ** 34:03 Yeah, exactly between nostalgia and reboots and remakes and nothing's gone forever, everything comes back eventually.   Michael Hingson ** 34:10 Yeah, it does in all the work that you've done. Have you ever had to completely rethink and remake your approach and do something different?   Aaron Wolpoff, ** 34:24 Yeah, well, there's been times where I've been on uncharted territory. I worked with an EV company before EVs were a thing, and it was going, actually going head to head with with Tesla. But the thing there's they keep trying to bring it back and crowd sourcing it and all that stuff. It's, but at the time, it was like, I said it was like, which is gonna make it first this company, or Tesla, but, but this one looks like a, it looks, it feels like a spaceship. It's got, like space. It's a, it's, it's really. Be really unique. So the one that that is more like a family car one out probably rightly so. But there was no consumer understanding of not, let alone our preference, like there is now for an EV and what do I do? I have to plug it in somewhere and and all those things. So I had to rethink, you know what? There's no playbook for that yet. I guess I have to kind of work on it. And they were only in prototyping at the point where we came in and had to launch this, you know, teaser and teaser campaign for it, and build up awareness and demand for this thing that existed on a computer at the time.   Michael Hingson ** 35:43 What? Why is Tesla so successful?   Aaron Wolpoff, ** 35:48 Because they spent a bunch of money. Okay, that helps? Yeah, they were playing the long game. They could outspend competitors. They've got the unique distribution model. And they kind of like, I said, retrained consumers into how you buy a car, why you buy a car, and, and I think politics aside, people love their people love their teslas. You don't. My understanding is you don't have to do a whole lot once you buy it. And, and they they, like I said, they had the money to throw at it, that they could wait, wait it out and wait out that when you do anything with retraining consumers or behavior change or telling them you know, your old car is bad, your new this new one's good, that's the most. We'll call it costly and and difficult forms of marketing is retraining behavior. But they, they had the money to write it out and and their products great, you know, again, I'm not a Tesla enthusiast, but it's, it looks good. People love it. I you know, they run great from everything that I know, but so did a lot of other companies. So I think they just had the confidence in what they were doing to throw money at it and wait, be patient and well,   Michael Hingson ** 37:19 they're around there again the the Tesla is another example of not nearly as accessible as it should be and and I recognize that I'm not going to be the primary driver of a Tesla today, although I have driven a Tesla down Interstate 15, about 15 miles the driver was in the car, but, but I did it for about 15 miles going down I 15 and fully appreciate what autonomous vehicles will be able to do. We're way too much still on the cusp, and I think that people who just poo poo them are missing it. But I also know we're not there yet, but the day is going to come when there's going to be a lot more reliability, a lot less potential for accidents. But the thing that I find, like with the Tesla from a passenger standpoint, is I can't do any of the things that a that a sighted passenger can do. I can't unless it's changed in the last couple of years. I can't manipulate the radio. I can't do the other things that that that passengers might do in the Tesla, and I should be able to do that, and of all the vehicles where they ought to have access and could, the Tesla would be one, and they could do it even still using touch screens. I mean, the iPhone, for example, is all touch screen. But Apple was very creative about creating a mechanism to allow a person to not need to look at the screen using VoiceOver, the screen reader on the iPhone, but having a new set of gestures that were created that work with VoiceOver so that I could interact with that screen just as well as you can.   Aaron Wolpoff, ** 38:59 That's interesting that you say that, you know, Apple was working on a car for a while, and I don't know to a fact, but I bet they were thinking through accessibility and building that into every turn, or at least planning to,   Michael Hingson ** 39:13 oh, I'm sure they were. And the reality is, it isn't again. It isn't that magical to do. It would be simple for the Teslas and and other vehicles to do it. But, you know, we're we're not there mentally. And that's of course, the whole issue is that we just societally don't tend to really look at accessibility like we should. My view of of, say, the apple the iPhone, still is that they could be marketing the screen reader software that I use, which is built into the system already. They could, they could do some things to mark market that a whole lot more than they already do for sighted people. Your iPhone rings, um. You have to tap it a lot of times to be able to answer it. Why can't they create a mode when you're in a vehicle where a lot more of that is verbally, spoken and handled through voice output from the phone and voice input from you, without ever having to look at or interact with the screen.   Aaron Wolpoff, ** 40:19 I bet you're right, yeah, it's just another app at that point   Michael Hingson ** 40:22 well, and it's what I do. I mean, it's the way I operate with it. So I just think that they could, they could be more creative. There's so many examples of things that begin in one way and alter themselves or become altered. The typewriter, for example, was originally developed for a blind Countess to be able to communicate with her lover without her husband finding out her husband wasn't very attentive to her anyway. But the point is that the, I think the lover, created the this device where she could actually sit down and type a letter and seal it and give it to a maid or someone to give to, to her, her friend. And that's how the typewriter other other people had created, some examples, but the typewriter from her was probably the thing that most led to what we have today.   Aaron Wolpoff, ** 41:17 Oh, I didn't know that. But let me Michael, let me ask you. So I was in LA not too long ago, and they have, you know, driverless vehicles are not the form yet, but they we, I saw them around the city. What do you think about driverless vehicles in terms of accessibility or otherwise?   Michael Hingson ** 41:32 Well, again, so, so the most basic challenge that, fortunately, they haven't really pushed which is great, is okay, you're driving along in an autonomous vehicle and you lose connection, or whatever. How are you going to be able to pull it off to the side of the road? Now, some people have talked about saying that there, there has to be a law that only sighted people could well the sighted people a sighted person has to be in the vehicle. The reality is, the technology has already been developed to allow a blind person to get behind the wheel of a car and have enough information to be able to drive that vehicle just as well, or nearly as well, as a sighted person. But I think for this, from the standpoint of autonomousness, I'm all for it. I think we're going to continue to see it. It's going to continue to get better. It is getting better daily. So I haven't ridden in a fully autonomous vehicle, but I do believe that that those vehicles need to make sure, or the manufacturers need to make sure that they really do put accessibility into it. I should be able to give the vehicle all the instructions and get all the information that any sighted person would get from the vehicle, and the technology absolutely exists to do that today. So I think we will continue to see that, and I think it will get better all the way around. I don't know whether, well, I think they that actually there have been examples of blind people who've gotten into an autonomous vehicle where there wasn't a sighted person, and they've been able to function with it pretty well. So I don't see why it should be a problem at all, and it's only going to get   Aaron Wolpoff, ** 43:22 better. Yeah, for sure. And I keep thinking, you know, accessibility would be a prior priority in autonomous vehicles, but I keep learning from you, you know you were on our show and and our discussions, that the priorities are not always in line and not always where they necessarily should   Michael Hingson ** 43:39 be. Well. And again, there are reasons for it, and while I might not like it, I understand it, and that is, a lot of it is education, and a lot of it is is awareness. Most schools that teach people how to code to develop websites don't spend a lot of time dealing with accessibility, even though putting all the codes in and creating accessible websites is not a magically difficult thing to do, but it's an awareness issue. And so yeah, we're just going to have to continue to fight the fight and work toward getting people to be more aware of why it's necessary. And in reality, I do believe that there is a lot of truth to this fact that making things more accessible for me will help other people as well, because by having not well, voice input, certainly in a vehicle, but voice output and so on, and a way for me to accessibly, be able to input information into an autonomous vehicle to take to have it take me where I want to go, is only going to help everyone else as well. A lot of things that I need would benefit sighted people so well, so much.   Aaron Wolpoff, ** 44:56 Yeah, you're exactly right. Yeah, AI assisted. And voice input and all those things, they are universally loved and accepted now, yeah,   Michael Hingson ** 45:07 it's getting better. The unemployment rate is still very high among, for example, employable blind people, because all too many people still think blind people can't work, even though they can. So it's all based on prejudice rather than reality, and we're, we're, we're just going to have to continue to work to try to deal with the issues. I wrote an article a couple of years ago. One of the things where we're constantly identified in the world is we're blind or visually impaired. And the problem with visually impaired is visually we're not different simply because we don't see and impaired, we are not we're getting people slowly to switch to blind and low vision, deaf people and hard of hearing people did that years ago. If you tell a deaf person they're hearing impaired, they're liable to deck you on the spot. Yeah, and blind people haven't progressed to that point, but it's getting there, and the reality is blind and low vision is a much more appropriate terminology to use, and it's not equating us to not having eyesight by saying we're impaired, you know. So it's it's an ongoing process, and all we can do is continue to work at it?   Aaron Wolpoff, ** 46:21 Yeah, no. And I appreciate that you do. Like I said, education and retraining is, is call it marketing or call it, you know, just the way people should behave. But it's, that's, it's hard. It's one of the hardest things to do.   Michael Hingson ** 46:36 But, you know, we're making progress, and we'll, we'll continue to do that, and I think over time we'll we'll see things improve. It may not happen as quickly as we'd like, but I also believe that I and other people who are blind do need to be educators. We need to teach people. We need to be patient enough to do that. And you know, I see so often articles written about Me who talk about how my guide dog led me out of the World Trade Center. The guide dog doesn't lead anybody anywhere. That's not the job of the dog. The dog's job is to make sure that we walk safely. It's my job to know where to go and how to get there. So a guide dog guides and will make sure that we walk safely. But I'm the one that has to tell the dog, step by step, where I want the dog to go, and that story is really the crux of what I talk about many times when I travel and speak to talk to the public about what happened in the World Trade Center, because I spent a lot of time learning what I needed to do in order to escape safely and on September 11, not ever Having anticipated that we would need that kind of information, but still preparing for it, the mindset kicked in, and it all worked well.   Aaron Wolpoff, ** 47:49 You You and I talked about Uber on on my show, when you came on, and we gave them a little ding and figured out some stuff for them, what in terms of accessibility, and, you know, just general corporate citizenship, what's what's a company that, let's give them a give, give, call them out for a good reason? What's a company that's doing a good job, in your eyes, in your mind, for accessibility, maybe an unexpected one.   Michael Hingson ** 48:20 Well, as I mentioned before, I think Apple is doing a lot of good things. I think Microsoft is doing some good I think they could do better than they are in in some ways, but they're working at it. I wish Google would put a little bit more emphasis on making its you its interface more more usable to you really use the like with Google Docs and so on. You have to hurt learn a whole lot of different commands to make part of that system work, rather than it being as straightforward as it should be, there's some new companies coming up. There's a new company called inno search. Inno search.ai, it was primarily designed at this point for blind and low vision people. The idea behind inner search is to have any a way of dealing with E commerce and getting people to be able to help get help shopping and so on. So they actually have a a phone number. It's, I think it's 855, shop, G, P, T, and you can go in, and you can talk to the bot and tell it what you want, and it can help fill up a shopping cart. It's using artificial intelligence, but it understands really well. I have yet to hear it tell me I don't understand what you want. Sometimes it gives me a lot of things that more than I than I'm searching for. So there, there's work that needs to be done, but in a search is really a very clever company that is spending a lot of time working to make. Sure that everything that it does to make a shopping experience enjoyable is also making sure that it's accessible.   Aaron Wolpoff, ** 50:08 Oh, that's really interesting. Now, with with my podcast, and just in general, I spend a lot of time critiquing companies and and not taking them to test, but figuring out how to make them better. But I always like the opportunity to say you did something well, like even quietly, or you're, you know, people are finding you because of a certain something you didn't you took it upon yourselves to do and figure out   Michael Hingson ** 50:34 there's an audio editor, and we use it some unstoppable mindset called Reaper. And Reaper is a really great digital audio workstation product. And there is a whole series of scripts that have been written that make Reaper incredibly accessible as an audio editing tool. It's really great. It's about one of the most accessible products that I think I have seen is because they've done so well with it, which is kind of cool.   Aaron Wolpoff, ** 51:06 Oh, very nice. Okay, good. It's not even expensive. You gave me two to look, to pay attention to, and, you know, Track, track, along with,   Michael Hingson ** 51:16 yeah, they're, they're, they're fun. So what do people assume about you that isn't true or that you don't think is true?   Aaron Wolpoff, ** 51:25 People say, I'm quiet at times, guess going back to childhood, but there's time, there's situation. It's it's situational. There's times where I don't have to be the loudest person in the room or or be the one to talk the most, I can hang back and observe, but I would not categorize myself as quiet, you know, like I said, it's environmental. But now I've got plenty to say. You just have to engage me, I guess.   Michael Hingson ** 51:56 Yeah, well, you know, it's interesting. I'm trying to remember   Michael Hingson ** 52:04 on Shark Tank, what's Mark's last name, Cuban. Cuban. It's interesting to watch Mark on Shark Tank. I don't know whether he's really a quiet person normally, but I see when I watch Shark Tank. The other guys, like Mr. Wonderful with Kevin are talking all the time, and Mark just sits back and doesn't say anything for the longest period of time, and then he drops a bomb and bids and wins. Right? He's just really clever about the way he does it. I think there's a lot to be said for not just having to speak up every single time, but rather really thinking things through. And he clearly does that,   Aaron Wolpoff, ** 52:46 yeah, yeah, you have to appreciate that. And I think that's part of the reason that you know, when I came time to do a podcast, I did a panel show, because I'm surrounded by bright, interesting, articulate people, you included as coming on with us and and I don't have to fill every second. I can, I can, I, you know, I can intake information and think for a second and then maybe have a   Michael Hingson ** 53:15 response. Well, I think that makes a lot of sense, doesn't it? I mean, it's the way it really ought to be.   Aaron Wolpoff, ** 53:20 Yeah, if you got to fill an hour by yourself, you're always on, right?   Michael Hingson ** 53:26 Yeah, I know exactly what you mean. I know when I travel to speak. I figure that when I land somewhere, I'm on until I leave again. So I always enjoy reading books, especially going and coming on airplanes. And then I can be on the whole time. I am wherever I have to be, and then when I get on the airplane to come home, I can relax again.   Aaron Wolpoff, ** 53:45 Now, I like that. And I know, you keynote, I think I'd rather moderate, you know, I'll say something when I have something to say, and let other people talk for a while. Well, you gotta, you have a great story, and you're, you know, I'm glad you're getting it out there.   Michael Hingson ** 53:58 Well, if anybody needs a keynote speaker. Just saying, for everybody listening, feel free to email me. I'd love to hear from you. You can email me at Michael H i@accessibe.com or speaker at Michael hingson.com always looking for speaking engagements. Then we got that one in. I'm glad, but, but you know, for you, is there a podcast episode that you haven't done, that you really want to do, that just seems to be eluding you?   Aaron Wolpoff, ** 54:28 There are a couple that got away. I wanted to do one about Sesame Street because it was without a it was looking like it was going to be without a home. And that's such a hallmark of my childhood. And so many, yeah, I think they worked out a deal, which is probably what I was going to propose with. It's like a CO production deal with Netflix. So it seems like they're safe for the foreseeable future. But what was the other I think there's, there's at least one or two more where maybe the guests didn't line up, or. Or the timeliness didn't work. I was going to have someone connected to Big Lots. You remember Big Lots? I think they're still around to some degree, but I think they are, come on and tell me their story, because they've, you know, they've been on the brink of extinction for a little while. So it's usually, it's either a timing thing, with the with with the guest, or the news cycle has just maybe gone on and moved past us.   Michael Hingson ** 55:28 But, yeah, I know people wrote off Red Lobster for a while, but they're still around.   Aaron Wolpoff, ** 55:35 They're still around. That would be a good one. Yeah, their endless shrimp didn't do them any favors. No, that didn't help a whole lot, but it's the companies, even the ones we've done already, you know, they they're still six months later. Toilet hasn't been even a full year of our show yet, but in a year, I bet there's, you know, we could revisit them all over again, and they're still going to find themselves in, I don't know, hot water, but some kind of controversy for one reason or another. And we'll, we'll try to help them out again.   Michael Hingson ** 56:06 Have you seen any successes from the podcast episodes where a company did listen to you and has made some changes?   Aaron Wolpoff, ** 56:15 I don't know that. I can correlate one to one. We know that they listen. We can look at the metrics and where the where the list listens, are coming from, especially with LinkedIn, gives you some engagement and tells you which companies are paying attention. So we know that they are and they have now, whether they took that and, you know, implemented it, we have a disclaimer saying, Don't do it. You know, we're not there to give you unfiltered legal advice. You know, don't hold us accountable for anything we say. But if we said something good and you like it, do it. So, you know, I don't know to a T if they have then we probably given away billions of dollars worth of fixes. But, you know, I don't know the correlation between those who have listened and those who have acted on something that we might have, you know, alluded to or set out, right? But it has. We've been the times that we take it really seriously. We've we've predicted some things that have come come to pass.   Michael Hingson ** 57:13 That's cool, yeah. Well, you certainly had a great career, and you've done a lot of interesting things. If you had to suddenly change careers and do something entirely different from what you're doing, what would it be?   Aaron Wolpoff, ** 57:26 Oh, man, my family laughs at me, but I think it would be a furniture salesman. There you go. Yeah, I don't know why. There's something about it's just enough repetition and just enough creativity. I guess, where people come in, you tell them, you know you, they tell you their story, you know, you get to know them. And then you say, Oh, well, this sofa would be amazing, you know, and not, not one with endless varieties, not one with with two models somewhere in between. Yeah, I think that would be it keeps you on your feet.   Michael Hingson ** 58:05 Furniture salesman, well, if you, you know, if you get too bored, math is homes and Bob's furniture probably looking for people.   Aaron Wolpoff, ** 58:12 Yeah, I could probably do that at night.   Michael Hingson ** 58:18 What advice do you give to people who are just starting out, or what kinds of things do you would you give to people we have ideas and thoughts?   Aaron Wolpoff, ** 58:27 So I've done a lot of mentoring. I've done a lot of one on one calls. They told I always work with an organization. They told me I did 100 plus calls. I always tell people to take use the create their own momentum, so you can apply for things, you can stand in line, you can wait, or you can come up with your own idea and test it out and say, I'm doing this. Who wants in? And the minute you have an idea, people are interested. You know, you're on to something. Let me see what that's all about. You know, I want to be one of the three that you're looking for. So I tell them, create their own momentum. Try to flip the power dynamic. So if you're asking for a job, how do you get the person that you're asking to want something from you and and do things that are take on, things that are within your control?   Michael Hingson ** 59:18 Right? Right? Well, if you had to go back and tell the younger Aaron something from years ago, what would you give him in the way of advice?   Aaron Wolpoff, ** 59:30 Be more vulnerable. Don't pretend you know everything. There you go. And you don't need to know everything. You need to know what you know. And then get a little better and get a little better.   Michael Hingson ** 59:43 One of the things that I constantly tell people who I hire as salespeople is you can be a student, at least for a year. Don't hesitate to ask your customers questions because they're not out to. Get you. They want you to succeed. And if you interact with your customers and you're willing to learn from them, they're willing to teach, and you'll learn so much that you never would have thought you would learn. I just think that's such a great concept.   Aaron Wolpoff, ** 1:00:12 Oh, exactly right. Yeah. As soon as I started saying that to clients, you know, they would throw out an industry term. As soon as I've said I don't know what that is, can you explain it to me? Yeah? And they did, and the world didn't fall apart. And I didn't, you know, didn't look like the idiot that I thought I would when we went on with our day. Yeah, that whole protective barrier that I worked so hard to keep up as a facade, I didn't have to do it, and it was so freeing. Yeah, yeah, yeah,   Michael Hingson ** 1:00:41 I hear you. Well, this has been fun. We've been doing it for an hour. Can you believe it? Oh, hey, that was a quick hour. I know it was a lot of fun. Well, I want to thank you for being here, and I want to thank you all for listening. Please give us a five star rating wherever you're listening or watching. We really appreciate it. We value your thoughts. I'd love to hear from you and get your thoughts on our episode today. And I'm sure Aaron would like that as well, and I'll give you an email address in a moment. But Aaron, if people want to reach out to you and maybe use your services, how do they do that?   Aaron Wolpoff, ** 1:01:12 Yeah, so two ways you can check me out, at double zebra, z, E, B, R, A, double zebra.com and the podcast, I encourage you to check out too. We fixed it. Pod.com, we fixed it.   Michael Hingson ** 1:01:25 Pod.com, there you go. So reach out to Aaron and get marketing stuff done and again. Thank you all. My email address, if you'd like to talk to us, is Michael, H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and if you know anyone else who you think ought to be a guest on our podcast, we'd love it if you give us an introduction. We're always looking for people, so please do and again. Aaron, I just want to thank you for being here. This has been a lot of fun.   Aaron Wolpoff, ** 1:01:58 That was great. Thanks for having me. Michael,   **Michael Hingson ** 1:02:05 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Is your practice stuck dealing with the same frustrating problems over and over?  In this episode, Zed reveals how your brain's comfort zone may be sabotaging growth — and why solving root causes, not symptoms, is the key to lasting change. Our instinct to avoid short-term discomfort often leads to long-term frustration — whether it shows up as staff workarounds, repeated mistakes, or systems that never seem to improve.  This episode explains why quick fixes only treat the symptoms, how first-order thinking keeps practices stuck, and what it takes to push through discomfort to uncover and solve the real root causes. Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect   Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic     

We're back with a vengeance! The Rangers continue their face-off with their infected family members, the new Psycho Rangers. Having purged them of the Psycho Rot, they reunite and have some meaningful heart to heart conversations and learn something new about Zed.Patreon http://www.patreon.com/weplayrpgspodcastFound Familiar https://foundfamiliar.com/?sca_ref=328423.3lMUXxZtayMetallic Dice Games https://metallicdicegames.com/ref/2469/Teepublic http://tee.pub/lic/weplayrpgsMusic by Keely Burn https://open.spotify.com/artist/07uvJOX8QCOZQr4vS3ghbg?si=FrYv4MInRtW1JbNgZHURng Artwork by Hall Graphics https://www.facebook.com/HGraph3

Even the most driven professionals can find themselves stuck working harder but not moving forward. The culprit? Not market conditions, not product fit, but what bestselling author and executive coach Dr. Noah St. John calls head trash. In this episode, sponsored by Physician Growth Accelerator, Dr. St. John joins Zed Williamson to explore how subconscious limitations cap performance, even for top MedTech reps and leaders. With a track record of helping clients add over $3 billion in revenue, he reveals why traditional goal-setting isn't enough, how to identify the “yeah buts” that sabotage progress, and how to replace time-wasting habits with high-leverage actions. What we discuss in the episode: Why head trash is more than negative thinking—it's any limitation keeping you stuck. The hidden cost of doing $10/hour work as a $10K/hour performer Why humans avoid pain more than they pursue pleasure Real-world case studies where removing head trash unlocked exponential growth How MedTech professionals can recognize and address limitations in themselves and their customers Why a system-driven approach to success outperforms personality-driven motivation Resources from this episode:  Get the free MedTech Talk Tracks for Action Visit Dr. Noah's Website Subscribe to Dr. Noah's YouTube Channel Social Media:  Connect with Dr. Noah on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn

This Week the crew talks about the latest AI in Open Source. Then the new OBS Beta is out, there's a new Init system in town, and Agama 17 is out for SUSE Linux 16. There's kernel drama, with a Btrfs develop stepping back, Bcachefs is maintained outside the kernel, and Rosenzweig is now at Intel. And don't forget the Android bombshell, that sideloading will soon be limited to verified developers. For tips, we have systemctl restart options, wpctl inspect for WirePlumber information, aptitude for more package management, and gdisk for converting an MBR drive to GPT. The show notes are available at https://bit.ly/45T37AJ and enjoy! Host: Jonathan Bennett Co-Hosts: Rob Campbell, Ken McDonald, and Jeff Massie Download or subscribe to Untitled Linux Show at https://twit.tv/shows/untitled-linux-show Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

AI is being added to everything — from your EMR to your phone system — but adding technology alone doesn't guarantee better results. For private practices, the real question isn't “Should we use AI?” but rather “Will it actually solve the root problems holding us back?” In this episode, Zed breaks down how to evaluate AI tools the right way. You'll learn how to separate hype from true value, identify whether your challenges are system or human-based, and set clear metrics to measure success before you commit. If you've ever wondered whether AI can actually improve your practice — or just add another layer of complexity — this episode will give you the framework to decide. Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect  Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic 

Witamy w kolejnym odcinku Brew! Tym razem zagłębiamy się w przyszłość e-commerce według Shopify, analizujemy nową wersję GPT-5 i dyskutujemy o ataku na kryptowalutę Monero. Zastanawiamy się też, czy Klarna faktycznie porzuciła Jirę na rzecz własnego narzędzia i co kryje się za sukcesem edytora Zed. Tym razem m.in:

We're past the halfway point of the year — but are you clear on why your practice is performing the way it is? In this episode, Zed breaks down why every outcome is the perfect outcome of the system behind it, and how you can regain control by measuring the right things. You'll discover how setting one specific, trackable goal can re-engage your team, build momentum, and bring clarity to the back half of your year. If you're ready to stop guessing and start guiding your practice toward the outcomes you want, this episode will give you the framework to make it happen. Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect  Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic 

Breaking into the medical device market is hard enough, but what happens when patient demand for your product far exceeds what clinics can deliver? For many MedTech companies, this bottleneck quietly stalls growth, even when the device works brilliantly and patients are eager to use it. In this week's episode, sponsored by Physician Growth Accelerator, we talk with Sahil Diwan, co-founder and CEO of SafKan Health, the company behind OtoSet, the world's first automated ear-cleaning headphones and the only FDA-cleared earwax removal device that works in just 30 seconds. Sahil reveals why most medical device companies don't do enough direct-to-consumer marketing, how patient education can unlock untapped market potential, and what it takes to turn an underutilized product into a growth phenomenon. What we discuss in the episode: The surprising scale of the earwax problem—and why it's often underserved How OtoSet went from early clinic adopters to viral social media sensation The capacity constraints that limit device utilization in provider settings Building a certified clinic network and launching company-owned centers Why going direct to the patient can create a powerful growth flywheel Lessons for MedTech leaders on marketing, patient education, and market access Resources from this episode:  Get the free MedTech Talk Tracks for Action Visit OtoSet Social Media:  Connect with Sahil on LinkedIn Connect with Zed on LinkedIn

On our show, "Howling At The Full Moon" which celebrates anything related to Charles Bands Empire of Full Moon Pictures, we're going way back to the Empire Pictures days in our 41st episode with the sci-fi fantasy effort "SLAVE GIRLS FROM BEYOND INFINITY" from 1987.  Directed by Ken Dixon and starring Scream Queens Elizabeth Kaitan (Friday the 13th 7: The New Blood) and Brinke Stevens (Slumber Party Massacre.) This is the futuristic tale of space babes that crash land on a distant planet who are subsequently hunted for sport in a comedic take on The Most Dangerous Game. It's the 80's era here and this film is filled with buxom babes, model spacehips, matte paintings, miniature special effects, and arguing temperamental robots!  Join our discussion headed off by our regular hosts Cameron Scott and Full Moon enthusiast Dustin Hubbard as they take a deep dive discussion onthe adventures of Daria, Tisa, and Shayla as they fight for their lives against the villainous Zed.  Join us!   "I have a strangest feeling that the normal laws of time and space no longer apply."

Our brain loves to feel right—and that can quietly sabotage your practice. In this episode of Physician Growth Accelerator, Zed explores how ego and hidden mental shortcuts create blind spots in your business, from ignoring weak spots in your systems to assuming patients will always show up.  Discover how shifting to an “earn every patient” mindset can break the ego trap, re-engage your team, and unlock sustainable practice growth. Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect  Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic

Zed Francis says the market has baked in a rate cut after the CPI report. He's watching volatility closely, especially in equities. His base case for the rest of the year is three rate cuts, calling it the “middle of the road, boring number.” He sees “mispriced volatility” within the semiconductor sector, granting him trading opportunities. Zed discusses using options strategies to take advantage of this trend.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Ari and Chris are joined by their first guest who's had David Attenborough attend their graduation (at least as far as we know): Sarah Bonser-Blake, Animal Welfare Field Manager with Wild Welfare! Sarah shares the journey she's taken from getting paid to point at whales to her current role making real change in people that makes change for animals, the joys of managing a resource base, her history of collaboration and taking risks (even when her body rejected the idea), and the importance of considering many perspectives when looking at "the X, Y, and Zed" of animal welfare. If you have a shout-out you'd like us to share, a question or a topic you'd like us to discuss, or a suggestion for a guest we should have on the show, let us know at podcast@naturalencounters.com!

When your team dreads coming to work, your entire practice feels the impact. In this episode of Physician Growth Accelerator, Zed uncovers the root causes behind team disengagement and explains why ignoring them silently caps your practice's potential. Learn how silent expectations, unclear roles, and lack of accountability create a culture where work feels like a chore—and the practical steps you can take to turn it into a place your team is proud to be. Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect   Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic

Most medical practices waste money on advertising without realizing it. In this episode, Zed explains why most practice ads fail before they even start and how to create a system that consistently fills your schedule with the right patients. You'll discover why talking about your practice instead of your patients' pain points guarantees failure, how to determine an ad budget that makes financial sense, and how to track results without relying on misleading “How did you hear about us?” surveys. If you're tired of spending money on ads with little return, this episode will show you how to take control and turn advertising into a predictable growth engine. Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic 

What if the way you've been selling is working against you, and your customer can feel it? In an industry built on outcomes, many MedTech reps still get caught up in pitching features, checking boxes, and pushing for yeses. In this week's episode, sponsored by Physician Growth Accelerator, sales coach, author, and founder of Kiinetics, Brendan McAdams shares how shifting from a sales-first mindset to a fit-first mindset changes everything. From running smarter discovery and setting up collaborative problem-solving to wrapping the call with radical clarity, he explains how trust is built not through persuasion, but through partnership. Whether you're in a startup or a Fortune 500, this episode will challenge how you think about selling—and give you practical tools to do it better. What we discuss in the episode: Why thinking beyond the immediate buyer leads to better customer alignment How to run a sales call that builds trust instead of resistance The power of curiosity and collaborative problem-solving in MedTech Why wrapping up the call with clarity is essential The underrated art of “killing the deal” when it's not the right fit Why premature selling can backfire and how to slow down for strategic success Resources from this episode: Get the free MedTech Talk Tracks for Action Get Brendan's Book Physician Growth Accelerator Social Media: Connect with Brendan on LinkedIn Connect with Zed on LinkedIn

We've gotten a lot of lore leading up to Yunara's official release, and now we're ready to talk about it in full. Although we're really enjoying the new lore delivery, for Yunara, we're a little confused on what's real and what's not. Do we know this mysterious person? Or this one? OR THIS ONE?! Everything is perhaps a little too mysterious. ----- WE HAVE MERCH!bit.ly/loreheadmerch Twitter! twitter.com/loreheads Discord! https://t.co/o21E0W4C8z?amp=1 Twitch! twitch.tv/loreheads Patreon! https://www.patreon.com/leagueofloreheads Song Title | Dragon Trainer TristanaArtist | League of LegendsCourtesy of Riot Games https://na.leagueoflegends.com/en-us/news/community/riot-music-creator-safe-guidelines/Image by Yuri_B from Pixabay - book with sparkles

В этом выпуске: синтезируем анонимные медицинские данные на Django, слушаем интернет-радио, осваиваем emoji, пользуемся принтерами и сканерами под Linux, покупаем OpenWRT One, ставим ядро Linux 6.14 на Ubuntu 24.04 LTS, пробуем preview версию текстового редактора Zed, а также обсуждаем темы слушателей. Важно! Запись выпуска 509 перенесена на 6 августа. [00:07:35] Чему мы научились за неделю… Читать далее →

Most physicians are unknowingly leaving hundreds of thousands of dollars on the table in every lease negotiation.  In this episode, Zed is joined by Colin Carr, founder of Carr Healthcare Realty, to uncover the silent losses buried in your real estate deals—and why landlords love working with doctors who go it alone. Colin breaks down the posture, process, and negotiation strategy used by Fortune 500 companies—and explains how private practices can leverage the same approach to protect margins, gain leverage, and build a moat around their business. Whether you're a solo provider or run multiple locations, if you lease your space, this episode could change how you approach every future deal. Connect with Colin: https://carr.us/ 

In ZOMBIES 4: DAWN OF THE VAMPIRES, Zed and Addison (Milo Manheim and Meg Donnelly) are thrilled to be on summer break, even if this year's ‘break' means working hard to leave their mark on college in the Fall. However, after an unexpected detour, Zed, Addison and monster pals, Eliza and Willa, find themselves in uncharted territory. Caught in the middle of a war between Daywalkers and Vampires, the team decides to stay and help the two sides work out their differences. But these two sides are ready to rumble and Zed and Addison know they're in for a rough ride. Even so, there's a strange connection between opposing sides as young Nova and Victor (Freya Skye and Malachi Barton) seem to have found a common ground that may help them come together to battle and even greater threat that endangers them all. In this 1on1, Manheim and Donnelly join us to talk about leaving a legacy and the return of Zed and Addison.

It's easy to assume patients don't follow through on treatment because of cost, insurance, or lack of urgency but that's often not the real issue. In this episode, Zed uncovers the psychological barriers that silently sabotage patient decision-making and how well-intended communication from your team may be making it worse. If you've ever wondered why patients stall or disappear after a promising consult, this episode will give you the insight (and language) to help them move forward. Request a Practice Assessment Review: https://www.physiciangrowthaccelerator.com/connect   Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic

07 Jul. - Trump Derruba Bolsa e Engie -6% Olá, sejam bem-vindo a mais um Fechamento de Mercado, comigo Flávio Conde e Ricardo Afonso, hoje é 2º. feira, dia 7 de junho, o programa de hoje é dedicado aos 4 mil investidores que já assistiram ao Mata-Mata de “Qual Comprar: CEMIG x COPEL?” e agradeço aos comentários de 1 a 10: Zed, João Marcos, Carlos Parreira, Reila, Leandro Guedes, Mario, Eduardo Jerônimo, Edson, Antonio Gonçalves e Robinho. Amanhã, continuarei os agradecimentos e se vc não assistiu ainda, vá no vídeo porque está muito bom. Se vc assistiu pode escrever para mim no 11983469005 pedindo os relatórios de Cemig e Copel que enviarei no seu whatsapp.O Ibovespa caiu hoje -1,26%, aos 139.489 pontos, um recuo de 1.773 pontos, com volume muito fraco de R$ 17 bilhões, R$ 3 bilhões abaixo dos meses de alta. O dólar subiu 1% aos R$ 5,48 e os juros futuros também com o Tesouro Prefixado indo de 13,34% para 13,54% e o IPCA+ 2029 de 7,44% para 7,50% a.a. O motivo das quedas das ações e altas de dólar e juros foi a volta das tarifas de Trump que haviam sido suspensas por 90 dias, em 9 de abril, e voltaram hoje através de cartas para os países. Japão terá 25% e Coreia do Sul também 25%. Trump ameaçou aumentar em mais 25% cada um desses dois países caso aumentem reciprocamente suas tarifas para os EUA. Nos finais das cartas, Trump escreveu que se o país abrir seus mercados para os EUA eliminando tarifas e barreiras tarifárias os EUA considerarão ajustes na carta.Mais informações, análises e recomendações neste vídeo do Fechamento do Mercado.

You hire. You train. You hope this one sticks, and then they leave. Or worse, they stay but underperform. If that cycle feels all too familiar, this episode is for you.  Zed breaks down the real reasons practices struggle with chronic hiring issues, and why it's almost never about “bad candidates” or the job market. From rushed hiring decisions to broken training processes and toxic team dynamics, you'll learn how to identify the system flaws that quietly drive good people away. If you want to build a team that actually lasts, it starts here.  Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect  Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic

A sudden dip in revenue can feel like a punch to the gut, especially when it comes out of nowhere. But before you scramble to cut costs or overhaul your front desk, you need to ask a critical question: Where did this drop actually come from?  In this episode, Zed breaks down how most practices misread financial data, why reacting to last month's numbers can lead to the wrong decisions, and how to trace today's cash flow back to the real root cause, often occurring months ago. If your income just took a hit, this is the clarity you need before you make your next move. Resources from this episode:  Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect   Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic

Ever wonder what it's like to be part of rock history? Our latest LaunchLeft episode pulls back the curtain on Big Star's legacy. Rain Phoenix hosts an illuminating conversation with Jody Stephens, drummer of the legendary band Big Star. The discussion delves into Jody's early musical influences in Memphis, his experiences with Big Star, and the band's enduring legacy. Jody shares insights about recording at Ardent Studios and working with John Fry, offering a glimpse into the creation of Big Star's iconic sound.  Jody then launches Luther Russell. They discuss their collaboration in their band Those Pretty Wrongs, exploring their songwriting process and creative dynamic. Luther provides additional perspective on their partnership and his own musical journey. The episode also touches on Jody's recent induction into the Grammy Hall of Fame and Luther's latest solo album. Throughout, the conversation highlights the importance of maintaining a joyful, pressure-free approach to creativity in music. IN THIS EPISODE:  (00:00) Introducing Jody Stevens of Big Star (05:21) Jody’s early musical influences in Memphis (09:06) Rain on discovering Big Star in Costa Rica (15:22) John Fry's influence on Big Star's iconic sound (24:17) Working at Ardent Studios after Big Star (31:49) Changes in the music industry over time (47:50) Luther Russell is launched (49:17) Collaborative songwriting process for the band (56:32) Recording at Abbey Road with John Leckie (59:52) Luther Russell's new solo album Happiness for Beginners (1:02:39) Upcoming shows and future recording plans KEY TAKEAWAYS:  Music creation should be a joyful, pressure-free process. By focusing on having fun and avoiding self-imposed stress, artists can collaborate effectively long-distance and produce multiple albums together. This approach has allowed creativity to flow naturally. The music industry has changed dramatically, but there are still "gatekeepers" in new forms. While technology has democratized distribution, the sheer volume of content makes it challenging to break through. Having a passionate fanbase who will share your music remains crucial. Revisiting and performing older material can lead to unexpected new creative partnerships. What started as playing some shows together to support a documentary evolved into a fruitful songwriting collaboration and multiple albums. Being open to these opportunities can take your career in exciting new directions. RESOURCE LINKS:  LaunchLeft Podcast Smart Link JODY STEPHENS BIO: Jody Stephens (born October 4, 1952, in Memphis, Tennessee) is an American drummer best known as a founding member of the influential power pop band Big Star. Formed in 1971, Big Star’s original lineup included Alex Chilton, Chris Bell, Andy Hummel, and Stephens. The band released three albums—#1 Record (1972), Radio City (1974), and Third/Sister Lovers (recorded in 1974, released in 1978)—which, despite initial commercial struggles, later garnered critical acclaim and influenced numerous artists . In 1993, he participated in a reformation of the band alongside Chilton and members of The Posies, resulting in the 2005 album In Space.  Beyond Big Star, Stephens has collaborated with various groups. He joined the alt-country supergroup Golden Smog (with Jeff Tweedy of Wilco), contributing to albums like Weird Tales (1998) and Another Fine Day (2006) . In 2015, he formed Those Pretty Wrongs with Luther Russell, releasing their self-titled debut in 2016, followed by Zed for Zulu (2019) and Holiday Camp (2023) . Stephens has also been a longtime fixture at Ardent Studios in Memphis, where Big Star recorded their albums. He joined the Ardent staff in 1987 and has served as Vice President of Production am— and other titles, working under founder John Fry (who died in 2014 at age 69). Under his tenure, Ardent has continued to be a vital recording venue for artists across genres.  Today, Jody Stephens remains active in music, performing, recording, and contributing to the legacy of Big Star and Ardent Studios (he still works at Ardent). He is the last surviving member of Big Star’s original lineup, but still plays the music with the Big Star Quartet at shows across the world. 

#zed es el editor ultra rápido con el que programar es una auténtica delicia, veloz, minimalista, configurable y extenibleLlevo algunos meses siguiendo la evolución de Zed. Lo instalé en su momento, lo probé, pero no me terminaba. Por algún tipo de razón no me terminaba de cuadrar. ¿Puede ser que tenga el síndrome de Estocolmo con Neovim?. Ni idea. Sea como fuere, el pasado miércoles, en el tópico de Editores del grupo de Telegram de atareao con Linux, Paco, se adelantó al propio correo de Zed, que me llegaría unos minutos mas tarde, y puso un enlace al blog de Zed donde decían que habían añadido una característica realmente interesante como es la depuración. Como te puedes imaginar, me falto tiempo para actualizar mi versión de Zed, y comenzar a darle una oportunidad mas a fondo a este fantástico editor de código, que está disponible para Linux y MacOS.Más información y enlaces en las notas del episodio

Everyone has opinions on the X11 controversy, but KDE has decided not to pull the plug yet, and KiCad recommends sticking with the old technology at least for now. Zed editor has a debugger, Bcachefs is causing drama, and Servo can finally display animated GIFs! For tips we have Microsoft's edit on Linux, adding PipeWire links, and using openssl and some unix magic to generate high entropy x25519 keys. Catch the show notes at https://bit.ly/44b3QMJ and come back for next week! Host: Jonathan Bennett Co-Hosts: Ken McDonald and Rob Campbell Download or subscribe to Untitled Linux Show at https://twit.tv/shows/untitled-linux-show Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

What would happen if your most critical team member didn't show up tomorrow? In this episode, Zed breaks down a hidden vulnerability that affects far too many private practices: over-reliance on a single person. Whether it's your front desk lead, billing manager, or your practice administrator, when one person holds all the knowledge and responsibility, your entire practice is at risk. You'll learn: Why this kind of dependence develops The silent cost of “just hoping they never leave” A practical framework to identify responsibilities, build strategic systems, and create clarity Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect   Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic 

Zed Francis says it's "pretty impressive" how different Tuesday's trading action was compared to Friday, noting the stark shift in interest rate trading. However, Zed argues the "flight to safety" aspect may not hold for long. He later weighs in on commentary from JPMorgan Chase (JPM) CEO Jamie Dimon warning investors of a "crack" in the bond market. As for the Fed, Zed sees three interest rates and expects more dovish guidance from Jerome Powell in Wednesday's decision. ======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Summer Adventures and Travel MisadventuresIn this episode, Monique and Lara chat about recent and upcoming travel plans, including family trips, work-related travel experiences, and vacation destinations. The episode kicks off with technical difficulties before diving into updates on Tyler's travels to Puerto Rico and Sydney, Monique's California adventures, and Laura's trips to Mexico and London. The hosts also share humorous and stressful workplace stories, such as seating disputes on flights and unexpected encounters with entitled passengers. Amid the lively discussion, the importance of using travel tools like Staff Traveler and understanding ZED travel rules is highlighted. The episode concludes with a call for listeners to stay safe and tune in every other week during the busy summer season.00:00 Technical Difficulties and Introductions01:17 Summer Plans and Podcast Schedule01:34 Tyler's Travel Adventures02:52 Upcoming Family Reunions03:29 Exciting Trips to Africa and Naples07:33 California Graduation and Family Drama10:18 Disney Pride Night and St. George Trip12:51 London Flight Fuel Issue14:15 Backpack Drama on the Flight16:10 Dinner Plans in London16:45 Cheese Barge Experience17:39 Cocktail Making in Mayfair19:31 Flight Upgrade Mix-Up24:38 Zed Primer and Staff Traveler26:34 Podcast Wrap-UpStaffTraveler Is offering a 10% code for any of our listeners who buy their eSIM.Use the Promo code ST10NONREVLOUNGE  https://share.stafftraveler.com/nrl-esim✈StaffTraveler is a great app that can assist your non-rev travels! Use it to find the loads for your non-rev travel! Use this to sign up:https://stafftraveler.com/nonrevlounge

В этом выпуске: почему пластиковые окна ненадежны, как правильно располагать окна Zed на MacOS, как работают оконные функции в RANGE mode и GROUPS mode, а также литье металлом в домашних условиях и многие другие темы. Шоуноты: [00:02:06] Чему мы научились за неделю Apps Script kitty [00:32:48] Саша продолжает осваивать Zed https://apple.stackexchange.com/questions/211954/how-can-i-rename-desktops-spaces-in-macos Using different themes for… Читать далее →

Michael chats with Zed Williamson, Founder and CEO of Physician Growth Accelerator. Together, they discuss constraints throttling a practice's revenue or capacity, Zed's neuroscience-based approach to patient acquisition and team alignment, the disconnect between what practices think they need and what they actually need, why traditional marketing tactics fall short for medical practices, and much more.

What if your team saw their role not as a job but a mission? In this episode, Zed shares a powerful story from a recent practice workshop where one mindset shift changed everything. You'll hear how a team went from eye rolls at the idea of “loving Monday morning” to fully believing they save lives no matter their role. If your staff seems disengaged, task-focused, or just going through the motions, this episode will show you how to reconnect them to the real impact they're making. Discover how sharing patient stories, aligning around purpose, and reframing roles can completely transform your culture and performance. Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect   Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic

В этом выпуске: много говорим про LLM и вайбкодинг, делимся впечатлениями от Zed, Claude и Elv.sh, а также обсуждаем темы наших слушателей. Шоуноты: [00:11:42] Чему мы научились за неделю [00:24:16] DeepSeek и кнопка Search [00:41:39] Первые впечатления от Zed и Claude Zed — The editor for what's next Zed — Pricing [01:44:15] Впечатления от Elv.sh… Читать далее →

Credibility isn't what you think it is — it's not what you believe, it's what your customers and colleagues experience. And in today's high-stakes MedTech environment, skipping the small details or ignoring key feedback can quietly erode trust, stall deals, and block innovation. In this episode, sponsored by Physician Growth Accelerator, we talk with Bill Facteau, President and CEO of Earlens, about how credibility shapes every level of success, from individual sales calls to boardroom pivots. Bill shares lessons from leading multiple MedTech startups, why great products still fail without the right strategy, and how Earlens' creation of Virsono Hearing Centers offers a new model for delivering better hearing care. What we discuss in the episode: Why credibility depends on how others perceive you, not how you see yourself The overlooked role of preparation and discipline in winning (or losing) sales trust How feedback loops between sales and leadership drive better pivots and strategies Why even world-class MedTech products fail without the right business model and market fit Lessons from Earlens' creation of Virsono Hearing Centers and how they reshaped hearing care delivery Resources from this episode:  Get the free MedTech Talk Tracks for Action Physician Growth Accelerator Earlens Social Media:  Connect with Bill on LinkedIn Connect with Zed on LinkedIn

What if the key to unlocking growth in your practice was just one question away? Most physicians and practice leaders move so fast that they don't stop to ask what's actually making their day harder than it should be.  In this episode, Zed explores the single, overlooked question that can surface hidden constraints, trigger meaningful improvements, and rewire how you lead your business. Don't wait for symptoms to become emergencies.  Request a Practice Review: https://www.physiciangrowthaccelerator.com/connect  Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic  

Maggie Slater's (she/her) speculative fiction has appeared in Apex Magazine, Metaphorosis, and Redivider, among other venues. She lives in an 1800s farmhouse in New England with two half-tamed boys, one half-trained dog, her husband, her parents, and at least one benign ghost. For more information about her and her current projects, visit her blog at maggieslater.com or find her on Instagram: @maggiedot_writes or on Bluesky: @maggiedotwrites."Any Day But Today..." originally appeared in Andromeda Spaceways Magazine, #79, 2020.Narrated by: Zed Hope SimonZed Hope Simon (they/them) is a Brooklyn-based performer, playwright, and fight director. Their short plays have been produced at various digital and live festivals throughout New York City and around the United States and their first full-length play, Watchlist, received a workshop production at The Tank in February 2020. They have previously performed with Alterra Productions interactive theatre company and help coordinate the annual New York Summer Sling stage combat workshop for the Society of American Fight Directors. Zed has hosted podcasts covering film, tv, and video games for Whirlwind Podcasts, Post Show Recaps, Rob has a Podcast, and Arcade Pizza, and can be found streaming games on YouTube at youtube.com/@hardrockhope. For more, follow Zed on Bluesky @hardrockhope or visit www.zedhopesimon.comSupport this show http://supporter.acast.com/starshipsofa. Hosted on Acast. See acast.com/privacy for more information.

Your systems aren't the only thing shaping your results. Your behavior and your team's behavior are silently steering the ship. In this episode, Zed unpacks why outcomes in your practice aren't random; they're the direct result of consistent behavioral patterns—good or bad.  You'll learn how to spot when “that's just how I am” is actually holding you (and your team) back, why understanding natural tendencies can't excuse poor performance, and how simple behavior shifts can dramatically improve your practice's trajectory. If you want better results, this episode will show you where to start. Request a Practice Assessment Review: https://www.physiciangrowthaccelerator.com/connect   Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic 

On this episode of The Modern Practice Podcast, host Gary Tiratsuyan welcomes Zed Williamson, CEO of Trackable Med back to the show for part 2 of this mini-series, "From Growing Pains to Growing Gains. During the episode, Zed dives deeper into the strategies and tactics that enable practices to grow by having a deep understanding of the root causes holding teams back. Connect with Zed on LinkedIn: https://www.linkedin.com/in/zedwilliamson/ Tune in to the Physician Growth Accelerator Podcast with Zed Williamson: https://www.physiciangrowthaccelerator.com/episodes Take the Physician Growth Assessment -https://www.physiciangrowthaccelerator.com/vitals-diagnostic Learn more about Trackable Med: https://www.trackablemed.com/ Discover how Practice Management Bridge can help your practice scale for growth: https://www.rectanglehealth.com/platform/practice-management-bridge/

Most practice owners hate hearing bad news, but what if avoiding it is actually the biggest threat to your success? In this episode, Zed breaks down why known problems are a powerful asset for practice owners and why the only truly dangerous issues are the ones you can't see. If you've ever felt frustrated by missed targets, wasted marketing dollars, or the nagging sense that something's off in your practice, this episode is for you. Learn how to flip the script on bad news, turn it into a competitive advantage, and take control of your practice's future. Request a Practice Assessment Review: https://www.physiciangrowthaccelerator.com/connect  Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic 

News includes Hex 2.2.0 with the new :warnifoutdated option for keeping dependencies updated, Honeybadger's APM with built-in Elixir traces for major components, José Valim demonstrating Tidewave with Zed's AI coding agents, LiveDebugger v0.2.0 with DevTools integration and component highlighting, Dave Lucia's new Elixir "Lua" library for embedding Lua scripting, Paulo Valente's "handoff" library for distributed function graph execution, a PhD thesis on Elixir code smells becoming a finalist for a prestigious award, and more! Show Notes online - http://podcast.thinkingelixir.com/254 (http://podcast.thinkingelixir.com/254) Elixir Community News https://paraxial.io/ (https://paraxial.io/?utm_source=thinkingelixir&utm_medium=shownotes) – Paraxial.io is sponsoring today's show! Sign up for a free trial of Paraxial.io today and mention Thinking Elixir when you schedule a demo for a limited time offer. https://github.com/hexpm/hex/releases/tag/v2.2.0 (https://github.com/hexpm/hex/releases/tag/v2.2.0?utm_source=thinkingelixir&utm_medium=shownotes) – Hex releases 2.2.0 introducing the :warnifoutdated option to help keep dependencies updated. Taking a week off - no episode next week, but returning the following week. https://www.honeybadger.io/blog/elixir-performance-monitoring (https://www.honeybadger.io/blog/elixir-performance-monitoring?utm_source=thinkingelixir&utm_medium=shownotes) – Honeybadger now offers APM with built-in Elixir traces, including default dashboards for Ecto, Phoenix/LiveView, Oban, Absinthe, Finch, and Tesla. https://x.com/josevalim/status/1920062725394243640 (https://x.com/josevalim/status/1920062725394243640?utm_source=thinkingelixir&utm_medium=shownotes) – José Valim demonstrates Tidewave being used with Zed editor's AI coding agents. https://zed.dev/agentic (https://zed.dev/agentic?utm_source=thinkingelixir&utm_medium=shownotes) – Zed's agentic features used with Tidewave to code a pricing plan component. https://www.reddit.com/r/elixir/comments/1kgyfhb/livedebuggerv020is_out/ (https://www.reddit.com/r/elixir/comments/1kgyfhb/livedebugger_v020_is_out/?utm_source=thinkingelixir&utm_medium=shownotes) – LiveDebugger v0.2.0 released with Chrome DevTools extension, component highlighting, callback trace filtering, and dark mode. https://podcast.thinkingelixir.com/249 (https://podcast.thinkingelixir.com/249?utm_source=thinkingelixir&utm_medium=shownotes) – Previous podcast episode discussing LiveDebugger with Krzysztof. https://blog.swmansion.com/whats-new-in-livedebugger-v0-2-0-4543d3af5486 (https://blog.swmansion.com/whats-new-in-livedebugger-v0-2-0-4543d3af5486?utm_source=thinkingelixir&utm_medium=shownotes) – Blog post covering the new features in LiveDebugger v0.2.0. https://hexdocs.pm/luerl/readme.html (https://hexdocs.pm/luerl/readme.html?utm_source=thinkingelixir&utm_medium=shownotes) – Luerl v1.4.1 released with Hex docs - an implementation of Lua 5.3 in Erlang/OTP. https://github.com/rvirding/luerl (https://github.com/rvirding/luerl?utm_source=thinkingelixir&utm_medium=shownotes) – The GitHub repository for Luerl, which Dave Lucia worked on with Robert Virding. https://www.lua.org/about.html (https://www.lua.org/about.html?utm_source=thinkingelixir&utm_medium=shownotes) – Information about Lua, a lightweight, embeddable scripting language. https://bsky.app/profile/davelucia.com/post/3lozadtvqtc2m (https://bsky.app/profile/davelucia.com/post/3lozadtvqtc2m?utm_source=thinkingelixir&utm_medium=shownotes) – Dave Lucia's announcement of his new Elixir "Lua" library. https://davelucia.com/blog/lua-elixir (https://davelucia.com/blog/lua-elixir?utm_source=thinkingelixir&utm_medium=shownotes) – Blog post explaining Dave's new Elixir Lua library. https://github.com/tv-labs/lua (https://github.com/tv-labs/lua?utm_source=thinkingelixir&utm_medium=shownotes) – The GitHub repository for the new Elixir Lua library, providing an ergonomic interface to Luerl. https://hexdocs.pm/handoff/ (https://hexdocs.pm/handoff/?utm_source=thinkingelixir&utm_medium=shownotes) – Documentation for "handoff", a new Elixir library for distributed function graph execution. https://bsky.app/profile/polvalente.social/post/3louqxeegrs2u (https://bsky.app/profile/polvalente.social/post/3louqxeegrs2u?utm_source=thinkingelixir&utm_medium=shownotes) – Paulo Valente's announcement of the handoff library, which enables distributed Nx computations. https://github.com/polvalente/handoff (https://github.com/polvalente/handoff?utm_source=thinkingelixir&utm_medium=shownotes) – GitHub repository for the handoff library created by Paulo Valente and sponsored by TvLabs. https://bsky.app/profile/lucasvegi.bsky.social/post/3lke2pt2zws2e (https://bsky.app/profile/lucasvegi.bsky.social/post/3lke2pt2zws2e?utm_source=thinkingelixir&utm_medium=shownotes) – Lucas Vegi's PhD thesis "Code Smells and Refactorings for Elixir" is a finalist for the SBC Dissertation Award. https://hexdocs.pm/elixir/code-anti-patterns.html (https://hexdocs.pm/elixir/code-anti-patterns.html?utm_source=thinkingelixir&utm_medium=shownotes) – Elixir's code anti-patterns guide, a practical resource related to code smells and refactoring in Elixir. Do you have some Elixir news to share? Tell us at @ThinkingElixir (https://twitter.com/ThinkingElixir) or email at show@thinkingelixir.com (mailto:show@thinkingelixir.com) Find us online - Message the show - Bluesky (https://bsky.app/profile/thinkingelixir.com) - Message the show - X (https://x.com/ThinkingElixir) - Message the show on Fediverse - @ThinkingElixir@genserver.social (https://genserver.social/ThinkingElixir) - Email the show - show@thinkingelixir.com (mailto:show@thinkingelixir.com) - Mark Ericksen on X - @brainlid (https://x.com/brainlid) - Mark Ericksen on Bluesky - @brainlid.bsky.social (https://bsky.app/profile/brainlid.bsky.social) - Mark Ericksen on Fediverse - @brainlid@genserver.social (https://genserver.social/brainlid) - David Bernheisel on Bluesky - @david.bernheisel.com (https://bsky.app/profile/david.bernheisel.com) - David Bernheisel on Fediverse - @dbern@genserver.social (https://genserver.social/dbern)

In today's episode, host David Taylor dives into the world of Minecraft's massive creator ecosystem with two of its most influential creators:Raf is the co-founder of Spark Universe, a studio behind one of the most widely used Minecraft tools, Essential Mod, which connects millions of players through a live services platform. With over 50 million downloads and nearly 2 million monthly active users, Spark Universe is one of the largest Minecraft creative studios. Spark Universe also led the development of all official in-game content tied to the Minecraft Movie, including a DLC, Add-On, and a live event.Zed is the Director of CubeCraft Games, one of the most popular Minecraft multiplayer servers in the world. Since launching in 2012 and becoming a Minecraft Partner in 2017, CubeCraft has reached over 100 million players. Known for its fast-paced minigames and long-form experiences like Skyblock, CubeCraft continues to be a staple in the Minecraft multiplayer community.We'd also like to thank Reforged Labs for making this episode possible. This YC startup automates the traditionally costly and time-consuming ad production process, delivering high-quality, cost-effective video ads in under 24 hours – and it's all powered by a proprietary AI engine trained on thousands of successful game ads. Learn more: https://reforgedlabs.com/?utm_source=newsletter&utm_medium=email&utm_campaign=naavik_promo&utm_id=naavik+promo&utm_term=newsletter&utm_content=october30 We'd also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

►We decided to make the most out of Zed's trip to the states by having him and Tango on the show so we can talk about all things ZITS!►Get Imp & Skizz Podcast Merch! - https://impandskizz.com►Want to be a part of the live pre-show? Become a sponsor over on Patreon to join us before we jump into our recording. Hang out with us while we dial in our equipment and be the first to find out what that day's recordings are going to be about! Perhaps even offer some of your own insight before we get started!https://www.patreon.com/impandskizz►OUR LINKS!Imp And Skizz YouTube Channel: https://www.youtube.com/impandskizzImp And Skizz Instagram: https://www.instagram.com/imp.and.skizz/Imp And Skizz Twitter: https://twitter.com/impandskizzImpulse's YouTube Channel: https://www.youtube.com/impulsesvSkizzleman's YouTube Channel: https://www.youtube.com/mcskizzleman►SPECIAL THANKS TO"Imp&Skizz Podcast" jingle by Richard Thornton: @RichardThornton Podcast Logo by jsonlart: https://twitter.com/jasonlicariart

Zed Francis says markets went from "very elevated" volatility to much more "fair" level over the span of weeks. He believes the VIX hovering around 18 signals a "moderate bull market stance." However, Zed notes that can change quickly and urges investors to find room in portfolios for volatility. He's paying attention to the treasury curve near-term and talks about recession indicators to watch.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Navigating the intricate landscape of medical technology often involves overcoming substantial challenges, not just in device innovation but also in ensuring successful integration into healthcare systems. One significant hurdle is the adoption of new technologies by general practitioners, who require tools that are both effective and easy to integrate into their existing workflows without the complexities of specialist equipment. In this week's episode, sponsored by Physician Growth Accelerator, we are joined by Cody Simmons, co-founder and CEO of DermaSensor. Cody discusses DermaSensor, a revolutionary device that simplifies skin cancer detection, enabling general practitioners to diagnose with the accuracy of dermatologists. We delve into the story of DermaSensor, from its initial conception to achieving FDA clearance and the challenges faced in bringing this innovative technology to market. What we discuss in the episode: The development of DermaSensor and its impact on simplifying skin cancer detection for non-specialists. The barriers to technology adoption in healthcare, particularly issues around reimbursement and system integration. Strategies employed by DermaSensor to navigate regulatory hurdles and market challenges. Real-world benefits of the device in improving diagnostic accuracy and reducing healthcare inefficiencies. Resources from this episode:  Get the free MedTech Talk Tracks for Action Physician Growth Accelerator DermaSensor Social Media:  Connect with Cody on LinkedIn Connect with Zed on LinkedIn

Nathan Sobo is back talking about the next big thing for Zed—agentic editing! You now have a full-blown AI-native editor to play with. Collaborate with agents at 120fps in a natively multiplayer IDE.

If it feels like your team is never quite on the same page, you're not alone—and it's probably not their fault. In this episode, Zed introduces a simple but powerful framework: Define, Communicate, Measure (DCM). You'll learn how ambiguity in roles, expectations, and even everyday language creates frustration and stalls growth. When you start defining clearly—what you expect, what success looks like, and what behaviors matter—alignment follows.   Request a Practice Assessment Review: https://www.physiciangrowthaccelerator.com/connect    Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic 

Are your sales and marketing teams aligned—or are they unintentionally sabotaging each other? The tension between market development initiatives and protective sales teams can derail even the best medical device strategies, leaving practices skeptical and patients underserved. Identifying the right approach isn't just critical—it's transformative. In this episode, sponsored by Physician Growth Accelerator, we talk with Aryn Peled, Managing Director at TrackableMed. Aryn draws from her extensive experience in market development and sales to unpack how successful co-marketing bridges the gap between medtech companies and healthcare practices. She reveals the pitfalls of poorly executed co-marketing programs, strategies to identify ideal physician partners, and why effective onboarding can amplify patient trust and practice success. What we discuss in the episode: Why your top-performing practices might actually be the worst candidates for co-marketing How compliance and clear goal-setting are crucial for successful marketing collaborations Strategies to uncover deeper insights into customer practices through co-marketing discussions Leveraging psychological principles like commitment bias to increase practice engagement Practical approaches for seamlessly integrating co-marketing into your med tech sales arsenal Resources from this episode:  Get the free MedTech Talk Tracks for Action Physician Growth Accelerator Social Media:  Connect with Aryn on LinkedIn Connect with Zed on LinkedIn