Podcasts about sweet spot strategy

Certain subjects are polarizing, and I'm not just talking about the usual topics like politics or religion. The last time I had MegAnne Ford on the show we discussed the dark side of visibility she experienced through her coaching business…her parenting coach business. As you can imagine, parents have particular thoughts about raising their (and sometimes others') kids. And someone took umbrage to what MegAnne had to say that they bullied and essentially stalked her! She's come out on the other side of it, though, and years later she's still here and visible as ever. In this episode, she talks about how she's developed a community around her coaching and continued to grow her business since then. If you've had to deal with a bully, suffered vulnerability hangovers, or fear putting yourself out there due to the potential backlash over a disagreement, then you'll want to listen in! On this episode of Promote Yourself to CEO: 5:17 – I first met MegAnne a few months after she started her business. She talks about how she stumbled into it. 9:27 – What was MegAnne's first year in business like? She realized she had to make this shift. 12:35 – MegAnne discusses how she developed her popular frameworks for parents. 15:14 – Building and nurturing a community has become a huge part of MegAnne's business. She reveals how. 19:11 – How did MegAnne get into using Instagram stories and Tik Tok to gain visibility? 28:12 – MegAnne reveals what drew her to join The CEO Collective and talks about her prior “$18,000 learning experiment.” 33:37 – Before The CEO Collective, there was the Sweet Spot Strategy. Here's why shutting it down benefited me and my clients tremendously! 38:16 – With her larger audience now, what does MegAnne have planned for her coaching business in 2023? Mentioned in CEO Confession Take Two: From Bullied to Vibrant Business Community with MegAnne Ford “CEO Confession: The Dark Side of Visibility with MegAnne Ford” Be Kind Coaching  The Journey of Positive Parenting with MegAnne Ford The CEO Collective Racheal on Instagram and TikTok Leave a review on iTunes

Racheal shares a LIVE interview with amazing women about how they built their businesses. We’ve already welcomed so many amazing entrepreneurs into this 6 month Sweet Spot Strategy experience. Entrepreneurs who just like you, found themselves at a turning point in their life where they asked 'Can I REALLY Do This?' as they considered taking the leap of faith to create success on their terms. Entrepreneurs who were feeling stuck as they tried to figure everything out on their own. Entrepreneurs who worried they would have to hustle and grind for 80 hours a week for years before their business would provide a decent living. Maybe these are some of the things you've been worried about too. I'm so excited to host several of my Sweet Spot Strategy Alumni for How She Built This LIVE! Listen in! Join us for THE final round of Sweet Spot Strategy and be part of the online masterclass-meets-mastermind experience for women entrepreneurs ready for sustainable success! 

If you’ve been listening to Promote Yourself to CEO, you know that I’m passionate about helping women entrepreneurs find sustainable success without the hustle or burnout. But what if your business isn’t bringing in consistent clients each and every month? This episode is here to help you turn things around - so 6 months from now, you can confidently share the news that your biz is consistently attracting new dream clients and you're finally paying yourself a great salary to match! ✓ The CEO Mindset Shift required for women entrepreneurs to get OFF the revenue rollercoaster once and for all. ✓ Real-Life Examples of Women Entrepreneurs Running Profitable, Sustainable Businesses without 80 hour work weeks and business burnout. ✓ The Simplest Way to Create Baseline Revenue Plan built around your desired weekly work schedule and even includes paid time off. ✓ The 5 Part Marketing System that consistently attracts new paying clients into your business – even when you’re on vacation. ✓ The Single Most Effective Way to PLAN for Predictable Profits and why you MUST have this in place if you’re ready to stop hustling so hard for your next client. This episode is a replay of the most popular live masterclass I've ever created for women entrepreneurs who are ready to stop stressing over clients and cashflow and start feeling CONFIDENT with your plan for predictable profits! Plus - I share a big announcement about why I’m retiring my signature online masterclass-meets-mastermind Sweet Spot Strategy and how you can join me for 6 months of business strategy & support. Find all the details at YourSweetSpotStrategy.com/enroll  

How do you deal with the fear of judgment as a writer? Show Notes: Hello Indie Authors! I'm Valerie Ihsan, and this is Season Two, Episode 23 of the podcast and it's 9/3/2019 as I record this. Main Topic: Fear of Judgement  But first the personal update segment: • Course work for Sweet Spot Strategy. It's all about sweetening the deal and settling on my pricing for this particular signature service.  • Some Passion Planner news coming up in the next week's episode, so check back in then for that tidbit. • If you want to talk to me for a 30-minute interview and tell me what your challenges are and what you think can help you, you can book yourself a call at indieauthormentor.as.me and choose the Interview Call option. • I'M READING: In fiction, just finished JF Penn's Map of Plagues and now I've started Joe Wilkins debut novel, Fall Back Down When I Die; Non-fiction: Jeff Goins' Real Artists Don't Starve. PATREON: No new patrons this week. I'd like to remind everybody that this podcast is sponsored by my supporters at Patreon. For as low as a $1/mo, you can get a shout out on the podcast, a monthly connections video where I'm just myself and share something more personal than I put out on the podcast, and at other tiers, the benefits increase--free books, free editing, and free coaching. Become a patron of the arts, and of me! Find me at Patreon.com/valerieihsan.  Resources: My Patreon page. BECAUSE, at the $25/mo level, you will get a 30-minute coaching call with me every month. They will be recorded, so you can keep a collection of advice on hand and won't need to take notes during our conversation. This is LESS EXPENSIVE than if you were to buy a regular coaching session with me. In fact, it's a 33% discount. So, go check it out at Patreon.com/valerieihsan. And now: Fear of Judgement I battled with this for decades. I'm 45 and I've been judged my whole life, about something or another. Even if we claim to be non-judgmental people, we still judge. Well, we categorize. That's a bit different. More like labeling people, which is a form of judgment.  When you judge a book by its cover, you are saying, "I will like this book because the cover looks professional and I know it's written in a particular genre that I like to read." That's more categorizing. But if we look at it and say, "I won't like this book because the cover looks boring and so the book must be boring," probably we are judging it. Without checking inside to make sure. Now, because there are millions of titles out there, we have to judge a little. We have to categorize. We simply don't have the time (nor inclination) to read every title out there. So when we put our books out into the world and people don't read them, don't despair. You just haven't identified your audience yet. Or, you have and they just don't know about your book yet. The people that are passing on it are the ones that don't read in your genre, or the book description indicates it's a topic they probably won't be interested in. (Categorization.) I've done a lot of work around fear of judgment, stemming back to my cultish upbringing and permeating into my romantic relationships. It wasn't until I'd worked through most of that self-delusion and fear of judgment that I was emotionally open to finally meet the right man and now I'm happily married to him.  But that's not what this podcast is about.  What it is about is looking at that fear of judgment that you might have. Because I thought I'd worked through so much of my past baggage, I didn't think I had any residual fear of judgment, but, I discovered, that was false. A few years ago, I was working through the workbook edition of Joanna Penn's The Successful Author Mindset, and that question came up. "What are you self-censoring? What are you afraid of sharing for fear of judgment by other people?" I was pretty stunned at the answer within. It was a long journal entry, but what it boiled down to was, "What if everything I write is misinterpreted as being thinly-veiled autobiography--and it's not?" Joanna's answer was to "write another book, because who we are right now changes and the next book is something else again." The chapter ended with a quote from Elizabeth Gilbert in Big Magic: "The reaction to your art does not belong to you--and that is the only sane way to create." And that's it for Fear of Judgment. Next week I'll go over the process of monthly reviews and how that can help you with confidence in your projects and in your business.

Procrastination and Writer's Block might just be the same thing around here. What about you? Show Notes: Hello Indie Authors! I'm Valerie Ihsan, and This is Season Two, Episode 21 of the podcast and it's 8/21/2019 as I record this. Main Topic: Procrastination/Writer's Block But first the personal update segment: • Course work for Sweet Spot Strategy. I finished writing my Origin Story and I'm working on a production calendar --trying to figure out how many times I want to offer my signature coaching program. I'm getting really excited about this! • If you want to talk to me for a 30-minute interview and tell me what your challenges are and what you think can help you, you can book yourself a call at indieauthormentor.as.me and choose the Interview Call option. • I'M READING: In fiction, Just finished Elizabeth George's first YA novel called The Edge of Nowhere. It was a fast read. Now reading The Child Finder by Rene Denfeld; Non-fiction: Resonance by Nancy Duarte, on how to give presentations that the audience, well, resonates with--doesn't make them fall asleep. PATREON: No new patrons this week. I'd like to remind everybody that this podcast is sponsored by my supporters at Patreon. Being a Patron of the Arts is a totally cool thing to do. For as low as a $1/mo, you can get sneak-peeks into my creative world, become a patron of the arts, and of me! Find me at Patreon.com/valerieihsan. Resources: Trying out a new-to-me podcast on business called Seanwes podcast; looks like it has a lot of good content. Next week I'll have an interview for you! I'll be talking with author Cai Emmons about her latest book and what her take is on mindset. Plus, what her upcoming talk at the Eugene Willamette Writers chapter meeting is about. And now: Procrastination and Writer's Block ▪ Where are you? (In between books? Stuck in the middle? On deadline?) ▪ Why? (Self-doubt? Too hard? Too big of a project? Distracted? Emotionally/Creatively dry? Exhausted?) ▪ What can you do about it? ⁃ Accept it. Clean out that closet. Maybe you really can't write until you've cleaned your office. ⁃ Research theme and character motivations. ⁃ Sleep. ⁃ Go play. ⁃ Take a walk. Or a shower. Do yard work. ⁃ Write about something different. ⁃ Journal. Or do other writing exercises or prompts. ⁃ Set a timer and just do it. Be miserable for 25 minutes, until you aren't. ⁃ Wait for the story. Do another hobby. (Knitting, or snorkeling.) ⁃ Meet up with other authors and discuss the perceived problem. ⁃ Chip away at it. Trust that if those wretched 300 words took 90 minutes to write and the scratched at you the whole time, when you read you manuscript before editing, you won't be able to tell where those 300 words are. ⁃ Affirmations. "I'm doing the best I can right now." Remember, your best yesterday doesn't equal your best today. You're different every day.

The definition of perfectionism, how it shows up in a writer's life, and what to do about it.   Show Notes:   Hello Indie Authors! I'm Valerie Ihsan, and This is Season Two, Episode 20 of the podcast and it's 8/14/2019 as I record this. Perfectionism But first the personal update segment: Course work for Sweet Spot Strategy; contact me via email valerie@ValerieIhsanAuthor.com to meet with me (virtually or locally) for a four question interview. Tell me what your challenges are and how you think a coach or mentor could help you.   I'M READING: In fiction, Just finished Sparks by Maren Anderson and loved it. Now reading First Frost by Sarah Addison Allen, also loving it; Non-fiction: Almost done with Twyla Tharp's The Creative Habit   I'd like to remind everybody that this podcast is sponsored by my supporters at Patreon. And being a patron of the arts is a totally cool thing to do. Joining my Patreon community also gets you sneak peeks into my creative world. For $1/month, or more, less than a pack of gum, you too can become a patron of the arts, and me! Find me at: Patreon.com/valerieihsan.    Resources: kriswrites.com Main topic: Perfectionism     Perfectionism   I want to talk about perfectionism. What it is, how it shows up, and what to do about it.   WHAT It has to be perfect before I can release it out into the world. Why? People will think I'm dumb if it's bad. People will think I'm a loser if it's bad. I'll be embarrassed/horrified/ashamed/mortified. People won't take me seriously is if not professional. I'll let myself down if it's not the best I can do. [Xxx] won't be proud of me if it's not any good.   HOW (Stuck in cement.) Rewriting it for ten years and never publishing it or moving on to another project. (Never start.) Find excuses why you can't work on your book. (Kids, partner, no support, no resources, mental illness, chronic health problems, job, too much to do...) I didn't want to be bad at something.  Writing was what I was good at. I didn't want to find out differently. Logically, I knew that books needed to be edited and reworked after writing them, but somehow I didn't *actually* believe that. Somewhere deep inside I thought that if I was good enough (insert negative belief structure to read: good enough person), it would be practically perfect and people would exclaim, "What?! That's your rough draft?! No way!!" Not only did I not want to be bad at something, or more accurately, *look* bad, I didn't want to know that I was sub-par. Not good enough. As a human. WHAT TO DO Know that your first book will not be your best work ever. It might be the best you can do *right now*, but you will grow as a writer. Your skills will improve. Here's how I battled perfectionism one time: I was just about to publish my first novel. It was out at the ARC readers (which is past the point where you want changes to your manuscript--unless it's dire) and one reader (another author) got back to me about what she perceived as a lack of motivation for some of the characters. As if, I--the author--just wanted the characters to do something and so they did it. I was so done with working on this book. It had taken me a couple of years to finish and I was proud of it. When she gave me the feedback, I said, "Thank you. I can maybe see how you'd think that, but here's the thing. It's my first book. I know it's not going to be the best thing I ever write. It's good enough for a first book. I'll make more. But it's time to let this one go. I'm not going to get to be any better of a writer by re-working the one over and over for another six months to a year. But I will improve by writing another whole one." And on another note: RESOURCE:  The Pursuit of Perfection: And How It Harms Writers   by Kristine Kathryn Rusch    I've heard people say that if you aren't doing it, you don't want it bad enough. I'd always get so mad hearing that. I did, too, want it! I just had all this other stuff in the way--what I thought were legit reasons. But, really, what they were was not excuses, it was perfectionism. Perfectionism is self-doubt. AND, I've discovered, a crazy mutant version of the inner-editor. So one thing that helped with that was Nanowrimo. I learned two things the first year I did it (and finished): 1) I worked faster than the inner-editor could keep up. When I'd hear him running up behind me, I stuff earplugs in and say, "It's not about quality, it's about quantity. I just need the words right now." And, 2) I *did* have time to write. With a family, raising two elementary school-aged children, and homeschooling my 2nd grader. None of my excuses worked. I wrote a whole novel in one month. (Maybe you'll learn something different from Nanowrimo.) As far as the self-doubt goes, I just try to remember that everyone (even Lee Child and Steven King and Sandra Brown and Clive Cussler and Rachael Herron and Joanna Penn--read: all authors) has self-doubt. It's part of the writing process. It's part of being an author. When I remember that, I can default into self-care. I have several in my toolbox: Affirmations Meditation Journaling Artist Dates Reading Writing Connecting with other authors Surrounding myself with people who think I'm awesome Read books and listen to podcasts to get inspired, change my mindset, and learn new things. (If I doubt my ability to do something, I'll study it until I'm confident I can do it.) Do something that inspires me   Last thoughts about perfectionism--the kind that keeps you from writing or putting your work out into the world: Go to Goodreads or Amazon and read the reviews of famous authors. Lots of people hated The Great Gatsby; Eat, Pray, Love; The Lovely Bones; and The Davinci Code. If your reviews are coming in and some of them are 1 stars, you're a real writer, and in the company of some of the greats.  The biggest epiphany I ever had as a writer was: My husband is not my target audience. I was never going to write a book that he loved, and that was okay, because he didn't read the kind of books I wrote. I was a much happier writer after that.   How does perfectionism show up in your writing life? How can you deal with it and push through to success?

What's the difference and does one work better than the other?   Show Notes:  Hello Indie Authors! This is Episode 18, Season Two, and it's 7/24//2019 as I record this. Goal-setting vs Time Blocking   But first the personal update segment: Course work for Sweet Spot Strategy; contact me via email valerie@ValerieIhsanAuthor.com to meet with me (virtually or locally) for a four-question interview. Tell me what your challenges are and how you think a coach or mentor could help you. No writing for the summer (summer hours) Thinking of online courses, some clients have asked for them and they would generate passive income.  Camping this weekend and at the Willamette Writers Conference the first weekend in August. I'll be taking a master class from a literary agent on Good Beginnings. And doing a book signing on Saturday night at the conference. I skipped it last year, so I'm super looking forward to it. Jeff Goins will be there, and I'm volunteering to staff his workshop, so I'll meet him. I'm READING: In fiction, The Bookshop on the Corner by Jenny Colgan. Non-fiction: Twyla Tharp's The Creative Habit: Learn it and use it for life.• I'd like to remind everybody that this podcast is sponsored by my supporters at Patreon. And being a patron of the arts is a totally cool thing to do. Joining my Patreon community also gets you sneak peeks into my creative world. For less than a $1/month, less than a pack of gum, you too can become a patron of the arts, and me! Find me at Patreon.com/valerieihsan.    Resources: Jeff Goins' podcast Your Portfolio Life; Teachable has a new podcast, interviewing successful online teachers, Everyone is Teachable.   Main topic: Goal-setting vs Time Blocking

Racheal Cook is an award-winning business strategist who believes entrepreneurship doesn’t have to be so complicated. Through her signature online mastermind Sweet Spot Strategy, she helps women entrepreneurs to simplify business and amplify results by designing a business around what works best, for you. In this interview, we discuss bootstrapping your business, how to design your income streams and business models, how to come to profitability and sustainability as well as the 3 phases of a business.

After an Author Life Update, Valerie talks about the steps to take leading up to your book launch.   Show Notes: Hello Indie Authors! This is Episode 15, and it's 6/12//2019 as I record this. Today I'm talking about steps leading up to Book Launch. But first Author Life segment: Finished editing another chapter in my How to Write a Novel or Memoir book. Been looking at tile and cabinet catalogs online for the new house. Got our couch! It's beautiful. I'm struggling with getting all the things done. I'm trying to focus more on work times instead of deadlines for my personal work, but my day job (the client work) really vies for space in my schedule and it always feels like something is lacking. I'm good at Positivity and planning for the future and looking forward to where my hard work right now will take me, but sometimes I feel a little scattered. Perhaps I'm just struggling with process. Parenting Fail: I just heard that my son is giving his senior review presentation today at 4 (while I'm getting a pedicure)(headsmack) In my only defense, today's presentation was rescheduled from a previous time that I was available for. Author self-care: Do it. I'll have another episode solely on this topic next season, but for now, I just want to say that the older I get, the more I realize that self-care isn't just a luxury. It really is mandatory for my health, well-being, and productivity. It's no joke anymore. I'M READING: In fiction, White is for Witching. Don't know if I like it yet. Non-fiction: YNAB (You Need a Budget) Went to an editors luncheon and had a few lovely conversations with old colleagues, and new. Had a conversation about audiobooks. That is definitely on the horizon for me. I'm shooting for 2020. In doing the homework for Sweet Spot Strategy, I stumbled upon a cool cool idea for an author service that I'd love to shout to the rooftops, but I won't. It's too new and underdeveloped. Just like not sharing story ideas too soon. I have a couple of editing jobs I'm trying to finish up before I go on vacation on the 22nd. My husband had a birthday on Monday and we celebrated it over the weekend. "I love having birthday weekends," he says. (Aww!) No NEW PATRONS this week, but I hope you'll consider becoming a patron and helping me reach my FIRST Patreon goal. To earn $125 in monthly income from Patreon. When that happens...extra bonus Q&A episode for Patrons only.  Think of it as an inexpensive mini coaching session with me! Patreon.com/valerieihsan.  Resources: Check out two blog articles on the Mailchimp changes. Davidgaughran.com and writtenwordmedia.com.   Main topic: Book launching, (using slide deck)

A few months ago, Jameson joined me on FB Live to chat about what it's looked like for him to support me over the last 10 years growing this biz! Listen in with your spouse if you're ready to grow a predictably profitable business! Set yourself up for lasting success in your biz with Sweet Spot Strategy! Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!

To cap off The Path to Predictable Profits series, Racheal's here to answer listener questions! This episode covers your entrepreneur Qs about virtual and live events, prioritizing focus, customer journey, finding clients, and transitioning in business. Set yourself up for lasting success in your biz with Sweet Spot Strategy! Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!

There is so much to do when you start your business - from building websites to networking to actually hustling up some clients. But what should you focus on FIRST if your goal is designing a predictably profitable business? See the FULL show notes and get the Business Growth Checklist at RachealCook.com Learn more about Sweet Spot Strategy and join the FREE masterclass here! Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard! And follow Racheal on Instagram!

Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat. Racheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it's big! The post EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook appeared first on What Works.

Racheal Cook is an award-winning business strategist who helps entrepreneurs, small business owners, startups, and executives redesign their business so that it works for them. She is an in-demand speaker on entrepreneurship, productivity, and marketing who helps others live the life they've been dreaming of while running a business they're proud of through her signature online mastermind Sweet Spot Strategy. She has written two Amazon bestselling books: Fired Up & Focused and Your Business Sweet Spot. She has been featured in multiple publications and podcasts including the US Chamber of Commerce, the Entrepreneur on Fire podcast, and the Smart Passive Income podcast, to name a few.     Racheal joins me to share how to plan your best year ever as the CEO of your online business. She shares how corporate burnout led her to becoming a successful online entrepreneur and explains what an Entrepreneur Score Card is and how it helps you assess and prioritize your tasks. She discusses the common hurdles that go with planning for the year ahead and how to overcome them. She also explains the drastic mindset shift you need to make as you transition from being an employee to an entrepreneur or the CEO of your company. “It's not how much time you work, but how efficient you are with your time and how you are prioritizing things in your business.” - Racheal Baxter Cook In This Episode of The Sigrun Show: The predictable road Racheal took in the corporate world as she got her MBA Where she learned about leadership, teams, and how to scale things The birth of Yogipreneur The lightbulb moment that allowed her to continue the work she loves while staying home with her kids Why the corporate world is not designed for women What it means to belong in the Sandwich Generation How she rebranded from Yogipreneur to her current branding What happens when you step into the CEO role Delegating tasks to pursue CEO duties and responsibilities Why strategic planning is valuable to your business Using a particular metric to help re-prioritizes things in your business How to see if you're showing up as a CEO or if you're just an employee in your business The biggest thing that's keeping women entrepreneurs from going where they want to go The hardest part of planning the year ahead How to divide the year as you break down and plan your activities The different types of upgrades to focus on Connect with Racheal Baxter Cook: RachealCook.com How to Plan Your Best Week Ever   Plan Your Best Year Ever Challenge   Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Ever since I had Racheal Cook on the podcast years ago (http://bizwomenrock.com/getting-your-business-online-and-continuing-to-evolve-with-racheal-cook/), I’ve had an immense respect for how she chooses to do business.  Holistic.  Slow and steady.  Heart-centered.  Brilliant.  Which is why I wanted to bring her on the show again today.     During our conversation, we discuss the difference between an “entrepreneur” and “business owner” and how powerful making that distinction can be for how you show up in your business every day!     We also dive deep into the massive benefits of having a signature course or offering!  This is ideal for you whether you’re thinking about an online course or are a service provider thinking about creating a signature offering.  The power of having a productized “thing” that takes people through a process that produces amazing results for them is incredible!!!   And, it makes marketing so much more focused, purposeful and impactful!  Racheal walks through 3 stages of marketing that make so much sense when applied. The point is...FOCUS & CLARITY PRODUCES RESULTS. And when you have a signature offering, all roads of marketing lead to it.     Brilliant.  :) You can check out more about Racheal’s Sweet Spot Strategy here: http://YourSweetSpotStrategy.com.  

Racheal Cook is an award winning business strategist who believes entrepreneurship doesn’t have to be so complicated. Through her signature online mastermind Sweet Spot Strategy, she helps women entrepreneurs to simplify business and amplify results by designing a business around what works best, for you. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal’s work has been featured on US Chamber of Commerce, Entrepreneur on Fire, Female Entrepreneur Association, The Mogul Mom, Smart Passive Income, and more. She’s also the author of the Amazon Bestseller books Fired Up & Focused and Your Business Sweet Spot. Check Racheal out at: http://www.rachealcook.com/

Today's Guest I'm excited to introduce today's guest, Racheal Cook. She's developed a fantastic tool for finding your business sweet spot and creating a practical business and marketing strategy based on your unique strengths and struggles. It's all about understanding your passion, your strengths, and how you attract your people. Learn more about how you can use this knowledge to your advantage in this episode! About Racheal Cook Racheal Cook, MBA is a green smoothie enthusiast, restorative yoga advocate, and award winning business strategist who believes entrepreneurs can grow their dream business while living their dream life, right now. Since launching TheYogipreneur.com in 2008 and RachealCook.com in 2014, she’s built two multiple six-figure businesses inspiring over 20,000 entrepreneurs around the world to create profitable, sustainable businesses they can be proud of, all while navigating the beautiful chaos of raising three kids, two kittens, and one cocker spaniel with her husband Jameson. Be the first to hear about her latest book, The Business Sweet Spot, as well as receive weekly inspiration, insights, and inspired action steps to design a business and life you love. Listen to this episode What You’ll Learn Why Racheal had an unconventional start to entrepreneurship, despite having entrepreneurial parents How divine breadcrumbs played a role in Racheal's business evolution What the business sweet spot is and how to make it work for you How finding your business sweet spot can simplify your business and amplify your results Things We Discussed The Business Sweet Spot book http://www.rachealcook.com/shop/ Sweet Spot Strategy http://www.rachealcook.com/shop/ Fired Up and Focused book http://www.rachealcook.com/shop/ Inspiring Women Marty Hackney of the Entrepreneurial Initiative  Racheal's mom, an entrepreneur in the field of soil science Connect with Racheal Website Facebook Twitter Instagram Pinterest Click to Tweet It would make me so happy if you could take a minute and share this with other women entrepreneurs on Twitter. If you enjoy the Business Mindset Podcast, please click to tweet: [BMP185] Racheal Cook ~ How Your Business Sweet Spot can Amplify Your Business Results  http://wp.me/s3507p-185  #podcast How to Subscribe Click here to subscribe via iTunes Click here to subscribe via RSS Click here to subscribe via Stitcher Help Spread the Word If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.