Podcasts about promote yourself

Is hustle culture really the enemy—or are we just missing the point of what it means to grow? In this segment, business strategist Racheal Cook reframes the conversation around early career grind, arguing that what we truly need isn't more hustle—it's mastery.Through the lens of music, sports, and entrepreneurship, Racheal shares how practicing with intention leads to long-term excellence, not burnout. Whether you're just starting out or in a season of scaling, this is your reminder that success takes time, nuance, and skill—and you can't outsource the foundation.Listen to the full episode: Spotify | AppleLearn more about CEO CollectiveListen to Promote Yourself to CEO: Spotify | Apple Follow Racheal: LinkedIn | InstagramResources:Join the waitlist for Multipassionate EntrepreneurFor those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

Hello lovelies! Thanks for listening and reading!This is my very 1st episode!⁠This podcast is brought to you by Say Yes to Desire by Michelle Rohr (a supportive community of women creatives and entrepreneurs) (Note: Affiliate link attachedI hope you enjoy this episode.Sincerely,ElizabethLet's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!~~~~~~~I'm getting used to this whole 'podcast' process... :) This is an 'intro' episode for me. I also talk about being an Introvert and Introversion, I speak a little about self-care and I have some quotes in there that I like as well. A little 'preview' of my personality and a taste of what's to come... ;-)~~~~~~~~~~~My absolute joy is to mentor, motivate and encourage others to ..One: be self-aware. One of my favorite Dr. Maya Angelou quotes "when you know better, you do better". Two: with this self-awareness to then break this stigma of what being an introvert really is (it's just how we recharge that's it!) Three: create boundaries Show Notes:"Promote Yourself to CEO" Podcast by Racheal Cook. ^^^ As Racheal Cook says on her podcast 'Promote Yourself to CEO', "We have to protect our asset = us!" "The HSP Podcast" by Julie Bjelland. www.introvertdear.comwww.highlysensitiverefuge.comwww.16personalities.comwww.hsperson.com~~~~~~~~Join the ⁠⁠⁠Waitlist⁠⁠⁠ for my first self-love Audio Summit!Titled>>>From Selfless to Self-love: A Guide for High Achieving Women that are Introverts, Empaths and Highly Sensitive People to go from Depleted to Dynamic!What is an Audio Summit?Think of it like a 'podcast summit'.Just like an in-person conference or summit or a virtual summit but in audio format (like a podcast!) so you can listen on the go!I will have between 5-11 self-care and self-love experts and introverts, empaths and highly sensitive people that I interview and get tips from to go from depleted to dynamic!~~~~~~~~~~Join the ⁠⁠⁠⁠Waitlist⁠⁠⁠⁠ for my first Audiobook (also with transcripts) with the same title as the Audio Summit!What's the difference between my Audio Summit and my Audiobook?The Audio Summit will be higher in cost and although I will have transcripts they won't be in a 'book' type of format. And my Audiobook will be more of a guide.It will also be a more affordable option w/ pdf's that you can take notes with and start to implement right away!Fan of an e-book or a paperback book?*I'll also have e-book and paperback copies to follow -- but the audio version will be published first! :)Stay tuned!~~~~~~~~~~~~

In this episode of Grow a Small Business, host Troy Trewin interviews Dr. Tiffany Slater, founder of HR TailorMade, a U.S.-based fractional HR agency focused on supporting nonprofits and small professional service businesses. With 30 years in HR, Tiffany started her business in 2018 and has grown it to a team of five, emphasizing joyful work and a strict "no-asshole" client rule. A special highlight from the conversation was Tiffany's vision of success: collecting checks while traveling the world and experiencing a different spa every week. She also shares her biggest mindset shift—realizing she doesn't need to be perfect or the smartest in the room to lead effectively. Other Resources: Stop ‘Winging' the Onboarding Process: 8-step Onboarding Checklist to make things easy on you…and better for the whole team https://hrtailormade.com/#:~:text=Stop%20%E2%80%98Winging%E2%80%99%20the%20Onboarding%20Process Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Dr. Tiffany Slater believes the hardest thing in growing a small business is trusting yourself and your ability to create something bigger than yourself and bigger than you could ever even imagine. This mindset challenge often outweighs operational hurdles, as it requires deep personal belief and resilience. What's your favorite business book that has helped you the most? Dr. Tiffany Slater's favorite business book that has helped her the most is Buy Back Your Time by Dan Martell. She appreciates its simplicity and practicality, noting that it offers common-sense advice that's easy to apply but not always common practice. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Yes, Dr. Tiffany Slater recommends the “Promote Yourself to CEO” podcast by Racheal Cook. She finds it practical and has taken a lot from Racheal's teachings, making it a valuable resource for small business owners seeking actionable guidance and professional growth. What tool or resource would you recommend to grow a small business? Dr. Tiffany Slater recommends Gusto as a key tool to help grow a small business. As an HR professional, she highlights its affordability, ease of use, and comprehensive features for handling payroll and basic HR functions—making it especially valuable for small business owners with limited HR experience. What advice would you give yourself on day one of starting out in business? On day one of starting out in business, Dr. Tiffany Slater would remind herself of the advice she's lived by from the beginning “Let your faith be bigger than your fear.” This guiding principle has anchored her throughout her entrepreneurial journey, helping her push through uncertainty and challenges with confidence. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Let your faith be bigger than your fear—it's the fuel for every entrepreneur's journey – Dr. Tiffany Slater You don't need to be perfect to lead—you just need to be present and learning.– Dr. Tiffany Slater Grace is the most important habit a small business owner can practice daily." – Dr. Tiffany Slater

You are meant to be your own best advocate. But are you? Assess your self-advocacy skills through this quiz. Through ten insightful questions, you'll learn how to use self-advocacy to get confidence, recognition, and respect at work. Find out why you may feel overlooked in meetings, struggle to promote yourself, avoid workplace conflicts, or struggle with your boundaries.  Tune in to this episode to: ✔️ Assess your self-advocacy skills and identify areas for improvement with these 10 questions.   Sign Up for Our Email Newsletter: https://assertiveway.com/newsletter/   ✅ Free Resources FREE Training & presentation on How To Be Assertive Without Being Rude, Aggressive, or Offensive: https://assertiveway.aweb.page/assertivenotrude  30 min Amplify Voices Strategy Session: https://calendly.com/assertiveway/amplifyvoicesstrategycall Sign Up for Our Email Newsletter: https://assertiveway.com/newsletter/ Ivna's Unapologetic Voice Stories: https://assertiveway.aweb.page/ivnastories From Rambling To Articulate PDF Guide: https://assertiveway.aweb.page/articulate Podcast episode lists by theme: https://assertiveway.aweb.page/speakyourmindunapologeticallytopics Women in Tech Leaders Podcast Interviews: https://assertiveway.com/womenintechpodcastguests/ Podcast Summaries & More Email Newsletter: https://assertiveway.com/newsletter Our Linkedin Blog Articles:  https://www.linkedin.com/newsletters/6863880009879306240/   TEDx Talk How To Speak Up Safely When It's Psychologically Unsafe: https://assertiveway.aweb.page/safespeak 10 Day free Assertive And Liked Challenge: https://assertiveway.aweb.page/beassertiveandliked Assertiveness free training: https://assertiveway.aweb.page/getahead Other Free resources: https://assertiveway.com/free/ Podcast page: https://assertiveway.com/podcast-speak-your-mind-unapologetically/   ✅ Listen on the Speak Your Mind Unapologetically podcast on Apple Itunes: https://podcasts.apple.com/us/podcast/speak-your-mind-unapologetically-podcast/id1623647915      ✅ Listen on Spotify: https://open.spotify.com/show/6L1myPkiJXYf5SGrublYz2   ✅ Order our book, ‘Unapologetic Voice: 101 Real-World Strategies for Brave Self Advocacy & Bold Leadership' where each strategy is also a real story: https://www.amazon.com/Unapologetic-Voice-Real-World-Strategies-Leadership-ebook/dp/B0CW2X4WWL/   ✅ Follow the show host, Ivna Curi, on LinkedIn: https://www.linkedin.com/in/ivna-curi-mba-67083b2/     ✅ Request A Customized Workshop For Your Team And Company:  http://assertiveway.com/workshops   ✅ Other Episodes You'll Like Making Your Voice Count: Self-Advocacy for Recognition and Respect Self-Advocacy at Work: Your Questions Answered Mastering Self-Advocacy at Work: 6 Proven Ways to Advocate for Yourself Speak Your Truth: 10 Tips to Becoming a Confident, Assertive Communicator Important Assertiveness Skills You Need At Your Job Level Conquer the 9 Most Common Hang-ups About Assertiveness   ✅ Work With Us Workshops: http://assertiveway.com/workshops   Break The Silence: https://assertiveway.com/communicationculturetransformation/ Services: https://assertiveway.com/offerings Contact me: info@assertiveway.com or ivnacuri@assertiveway.com Contact me on Linkedin: https://www.linkedin.com/in/ivna-curi-mba-67083b2 Website: https://assertiveway.com   ✅ Support The Podcast Rate the podcast on apple: https://podcasts.apple.com/us/podcast/speak-your-mind-unapologetically-podcast/id1623647915 Ask me your question for the next episode: https://www.speakpipe.com/speakyourmindquestion   ✅ Timestamps 00:00 Introduction to Self Advocacy 03:11 Quiz Question 1: Heard in Meetings 06:04 Quiz Question 2: Hesitation to Promote Yourself 11:21 Quiz Question 3: Career Opportunities 14:39 Quiz Question 4: Sharing Honest Opinions 17:54 Quiz Question 5: Setting Boundaries 20:51 Quiz Question 6: Asking for What You Need 23:28 Quiz Question 7: Misunderstood Contributions 24:58 Quiz Question 8: Handling Workplace Conflict 28:05 Quiz Question 9: Taking on Extra Work 29:34 Quiz Question 10: Positioning for Growth 31:41 Conclusion and Next Steps

Hustle culture and the promise of success often seem like the gold standard in business. Working tirelessly, chasing productivity, and pushing oneself to the limit is glamorized. Kellee dives deep into the topic of holistic and sustainable business practices that create balance and real success without the burn and churn, by inviting Racheal Cook (Founder of The CEO Collective), who brings wisdom and experience in building sustainable businesses.Redefining business success is essential in a world where hustle culture dominates. Long-term success is built on balance, mindfulness, and genuine effort—not hustling and grinding.About Racheal Cook: Racheal Cook is the founder of The CEO Collective and host of the Promote Yourself to CEO podcast. With over 15 years of experience consulting small owner-operated businesses, she has become a trusted voice in the entrepreneurial community, known for her expertise in business strategy, marketing, and leadership.Racheal is a sought-after speaker and small business expert, with her work featured in publications such as Entrepreneur, Inc, Washington Post, Money, Business Insider, and Forbes. She is passionate about helping more women entrepreneurs escape hustle culture to build life-first businesses that allow business owners to do meaningful work and live a meaningful life.When she's not coaching or podcasting, you can find her spending time with her family, enjoying the outdoors, or curled up with a great book.Check out The CEO CollectiveWhat would you do if you knew you could not fail? Rethink the possibilities with your Creative Business in 2024, let's create Big Audacious Dreams together!✨Download my free guide: 100 Ways to Build Your Creative Business TodayFor transcripts, more links mentioned in the episode, and for the full episode show notes

Today, we have part two with Racheal Cook, founder of CEO Collective and host of "Promote Yourself to CEO." We're diving into client lifetime value and marketing strategies to turn clients into lifelong supporters.   Racheal discusses targeting clients with varying awareness levels, offering boutique-style services, and creating a focused client experience. We'll share our personal stories of transforming our business models by honing in on ideal clients, and Racheal introduces an exercise to identify these valuable clients for effective marketing.   As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.    90 Day CEO Sustainable Success Series: https://go.theceocollective.com/90-day-ceo-success-path  Facebook: https://www.facebook.com/racheal.cook/  Instagram: https://www.instagram.com/racheal.cook/  TikTok: https://www.tiktok.com/@rachealcookmba  Website: https://theceocollective.com/    What you'll hear in this episode: 06:25 Emphasizing solving specific problems for clients effectively. 09:48 Deep client relationships, customized service, limited count. 13:03 Upgrade to attract and respect ideal clients. 16:01 Shifted focus to small business owners' success. 18:38 Differentiate business to avoid being a commodity. 20:14 Understanding people's hopes, fears, and desires. 23:46 Attention to client needs crucial for marketing.   If you like this episode, check out: This Could Be the Most Expensive Sales Mistake You Make Stop Doing This to Your Customers How to Keep High Margins as a Franchisee   Want to learn more so you can earn more? Get $50 off your HR audit with People Principles by using code SHANNON50 here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon Weinstein sits down with Racheal Cook, an award-winning business strategist and the founder of the CEO Collective, to discuss a revolutionary approach to business growth that minimizes burnout and maximizes client attraction. Racheal shares her insights on sustainable success without sacrificing personal well-being, delving into how entrepreneurs can redefine their definition of success and structure their businesses accordingly. Listen in as they tackle the pitfalls of current marketing strategies, the importance of a solid vision, and the power of effective attract marketing. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable advice to help you scale your business while preserving your quality of life.   As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.    90 Day CEO Sustainable Success Series: https://go.theceocollective.com/90-day-ceo-success-path  Facebook: https://www.facebook.com/racheal.cook/  Instagram: https://www.instagram.com/racheal.cook/  TikTok: https://www.tiktok.com/@rachealcookmba  Website: https://theceocollective.com/    What you'll hear in this episode: 03:22 Define success beyond just revenue, prioritize life. 09:37 Intentional setup key for sustainable business growth. 11:39 Marketers oversell tactics, neglecting overall strategy. 15:44 Authenticity and joy in creating content. 19:31 Show up where they're already interested.   If you like this episode, check out: This Could Be the Most Expensive Sales Mistake You Make Stop Doing This to Your Customers How to Keep High Margins as a Franchisee   Want to learn more so you can earn more? Get $50 off your HR audit with People Principles by using code SHANNON50 here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today I am joined by Racheal Cook to unpack the reality of why women are not making the kind of money they should be making in their entrepreneurial ventures, the importance of building genuine connections and understanding one's personal strengths, and the pitfalls of over-investing and underpricing in business. Racheal Cook is a speaker, host of the Promote Yourself to CEO podcast and founder of The CEO Collective and in this episode, we'll shed light on the shocking statistic that only 12% of female entrepreneurs break the six-figure barrier and dissect the hype versus the reality of the online business world. Racheal and I provide valuable strategies for achieving sustainable profits, stress the significance of value-based pricing, and emphasize the power of keeping business models simple and streamlined. Here are 3 key takeaways from our conversation:

Today I am joined by Racheal Cook to unpack the reality of why women are not making the kind of money they should be making in their entrepreneurial ventures and what they need to do to flip the script. Racheal Cook is a speaker, host of the Promote Yourself to CEO podcast, and founder of The CEO Collective, and in this episode, she'll share the shocking statistic that only 12% of female entrepreneurs break the six-figure barrier. Racheal and I are not only going to dissect the hype versus the reality of the online business world, but provide proven strategies for achieving sustainable profits.Here are 3 key takeaways from our conversation:

Welcome back to Brick and Mortar Visibility! Normally, we dive deep into the world of SEO and optimizing your Google Business Profile. But this week, as we celebrate our freedom in America, we're shifting gears to focus on creating a business and life you love.In this special Independence Day episode, we're thrilled to sit down with a guest who has mastered the art of intentional relationship-building to grow her business while enjoying the freedom of a twenty-hour work week. Discover how she strategically connects with connectors, forms powerful partnerships, and engages with potential clients in meaningful ways.Learn how you can ditch the hustle mentality and embrace smarter, more effective business development strategies. Our guest shares her journey and practical tips on creating a balanced, fulfilling life that allows you to be who you love to be, all the time.Episode Highlights:The Power of Connections:  Understand the importance of cultivating intentional relationships with connectors, strategic partners, and potential clients.Work Smarter, Not Harder: Discover how to streamline your business efforts to achieve a fulfilling, balanced work week.Freedom to Be You:  Learn how to design a life that aligns with your passions and values without sacrificing business success.Join us for an inspiring conversation that will transform the way you approach business development. This episode is a must-listen for all our VIPs looking to create a business they love while enjoying the freedom to live their best life.Tune in and get ready to be inspired!Hit play and let's explore the power of relationships together, as we celebrate the spirit of freedom and independence!Watch interview on YoutubeWebsite: https://theceocollective.com/LinkedIn:https://www.linkedin.com/in/rachealcook/Instagram: https://www.instagram.com/racheal.cook/Facebook: https://www.facebook.com/racheal.cookTiktok: https://www.tiktok.com/@rachealcookmbaA bit about our guest: As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she's not helping women entrepreneurs, you'll find Racheal hiking along the James River and playing board games with her three kids. Love today's podcast?

As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.   Racheal talks about structuring your niche, finding speaking opportunities, podcasting as a marketing tool, CEO retreats, and much more!

Discover essential systems for small businesses that are needed in order to improve your overall business.Racheal Cook is the founder of the CEO Collective and host of “Promote Yourself to CEO” podcast. She has been working with small business owners her entire career. She started her consulting business in 2008/2009 when she was burnt out from the traditional consulting career. Read more HERE

How do you define success? Stop and think about it for a second, because that question is the jumping-off point of this week's episode. Answering it (and then living in alignment with that answer) turns out to be the best path toward a happy and sustainable entrepreneurial journey.In this week's episode, Dr. Lauryn is joined by award-winning business strategist Racheal Cook to dive into the five parts of her definition of success and how each one plays an important role in our entrepreneurial journeys.Racheal Cook is an award-winning business strategist who believes entrepreneurship doesn't have to be complicated. Through her signature online mastermind, The CEO Collective, she helps women entrepreneurs sustainably scale their businesses while prioritizing their life, health, and family. A sought-after speaker on entrepreneurship, marketing, and productivity, Racheal's work has been featured by the US Chamber of Commerce, Entrepreneur on Fire, Female Entrepreneur Association, Inc., Fast Company, Forbes, and more.During their conversation, Dr. Lauryn and Racheal discuss defining success beyond revenue, why mastery should be the goal, not hustle, maintaining health and well-being, fostering strong relationships, incorporating creativity and spirituality into a busy entrepreneurial life, and much more.Whether you're a clinic owner, chiropractor, or an aspiring entrepreneur, this episode offers practical wisdom to help balance work and life effectively while maintaining high performance.Learn more about CEO CollectiveListen to Promote Yourself to CEO: Spotify | Apple Follow Racheal: LinkedIn | Instagram– – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!Sunlighten SaunasTo learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLADo you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro MatchmakersGo from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareLooking

Welcome back to "Accelerate Your Business Growth"! In today's episode, we have the pleasure of hosting Racheal Cook, an award-winning business strategist and the powerhouse behind "Promote Yourself to CEO" podcast and The CEO Collective. In this dynamic discussion, Racheal shares her insights on the significance of building authentic relationships for effective referral strategies, the advantages of white labeling, and the critical role of strategic partnerships in business growth. As an award-winning business strategist, Host of Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she's helped thousands of women entrepreneurs design predictably profitable businesses without hustle/ burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Social Media Algorithm Insights: "They're gonna try to look at how can we figure out what content people want because every platform wants to keep people on that platform, and TikTok has nailed it when it comes to that." — Racheal Cook 00:28:50 Learn more about your ad choices. Visit megaphone.fm/adchoices

A truly massive content archive will usually cause one of two feelings:Unspeakable delight about the opportunityA sucking dread at the thought of the work involved in repurposing itThe difference between those feelings? Strategy and organization.This episode of The Company Show is all about strategy and organization and how you can use them to make sure your content archive fills you with more joy than terror.My guest this week is past mistress at the art and science of understanding the role that content plays in a customer's buying journey. And her process of content tracking and annual content audits is positively aspirational.Racheal Cook is the founder of The CEO Collective and host of Promote Yourself to CEO and she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.We had an amazing conversation that covered a lot of ground. Listen to the episode below or read the blog post: https://podcastingforbusiness.com/77Tune in to the full episode to learn about:effective content strategy and organizationevolving your content and podcastthe power of evergreen contenttreating your podcast as a library of assetscontent management and planningattract listeners through multiple channelsbuilding a nurturing content ecosystemtracking audience engagement and acquisitionDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Next Week on The Company ShowNext week, we've got an exciting case study episode coming up with Susan Friedmann, the creator of Aviva Publishing and host of the Book Marketing Mentors podcast.We're going to be digging into her strategy, results, and what she's learned over more than 400 episodes.Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“You don't need a massive audience. You just need those loyal people who listen to you every single week and who come back to you again and again.” - Rachel Cook“My job on my podcast is twofold. It's to nurture those people, walk them through this content series where I'm really comprehensive covering a specific topic, but also it's to get them to engage on my website by opting in for something.” - Rachel Cook"A truly massive content archive will usually cause one of two feelings.: one, unspeakable delight about the opportunity, or two, a sucking dread at the thought of the work involved in repurposing it.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Racheal Cook Website | Podcast | Instagram | TikTok | LinkedIn | FacebookRelated:Create with Intent to Repurpose with Jaclyn SchiffBringing Order to Chaos in Your Podcast ProcessesHow to Measure the Impact of Your Podcast

This week, I went live on Instagram to share a little Rach Rant that I knew I needed to share with you on the podcast. I've been hearing from so many small business owners who are looking for real support but when they bring their legitimate business challenges to the so called experts - they are told that the reason they are stuck is mindset.Mindset it important! But there are very real challenges that we all are facing that impact our small businesses. If 2023 was a challenging year, then listen in!On this episode of Promote Yourself to CEO:00:00 Rachel Cook challenges mindset struggles for small businesses.03:09 Challenges faced by women micro business owners.06:56 Limited availability drives up costs for working families.11:35 Global pressures can't be offset by mindset.13:11 Consumer behavior shifts impacting small business owners.18:45 Get proactive with marketing to boost sales.20:19 Be wary of misleading marketing messages on social media.Are you running your business… or is your business running you?It's time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series February 12th-15th to sustainably scale your business with more ease and less stress.RSVP at http://www.theceocollective.com/successseries

It's one thing to have the right people on your team. But do you have them in the right roles?Assessment tools like StrengthsFinder (now officially called CliftonStrengths®) can help you not just learn more about yourself and your team members but also give you the information you need to help put them in a better position for success. Specifically, StrengthsFinder helps you discover your top talents so you can maximize your personal and professional potential.CEO Collective member La Tondra Murray has over a decade of experience with CliftonStrengths® and uses it as part of her strengths-based leadership coaching to help established entrepreneurs create business results with a lean team. She's helped more than a thousand individuals and over 40 teams (including my own) in assessing their talent, work-life integration, and emerging leadership.In this episode of the Promote Yourself to CEO podcast, you'll learn about how using the CliftonStrengths® assessment tool can help you truly set your team members up for success. La Tondra will teach you how each of the four domains of StrengthsFinder can express itself in your role as leader, and you'll even get a peek into what she discovered about me and members of my business team.On this episode of Promote Yourself to CEO:6:14 - How did La Tondra first start working with strengths-based leadership as a powerful piece of her work?10:32 - La Tondra explains what strengths are (specific to the CliftonStrengths assessment).13:01 - La Tondra reveals what stands out to her the most when looking at others using their leadership strengths.17:04 - What does La Tondra look for when assessing how members of a business team work together?22:37 - La Tondra discusses what StrengthsFinder isn't, the importance of all types of strengths, and pivoting from one domain to another.28:07 - What are the four domains of the CliftonStrengths assessment, and how can they show up in leadership?38:12 - La Tondra talks about her delightful discovery as a CEO Collective member for the last six months.Mentioned in How to Leverage StrengthsFinder to Be a Better Team Leader In Your Business with La Tondra MurrayLa Tondra MurrayWhat's Your CEO Style? QuizStrengthsFinder/CliftonStrengths® Online Talent AssessmentThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

You have all kinds of personality assessment tools available to use. You've probably even taken some of the tests like Myers-Briggs, StrengthFinders, or the Enneagram.But what about a tool that can help you assess and build your team in the best way possible? That's where the Kolbe A™ Index comes in! It's a tool that small business owners can use to understand their natural instincts in problem-solving and decision-making.So, how does it work, and how can you implement it for yourself and your team? Kendra Tillman is a former client and founder of StrongHer.Me Coaching & Consulting specializes in using this system so that you understand your natural strengths as well as those of your employees. And she's here to tell you how!A system like this is essential when building a strong company culture. In this continuation of our culture series on the Promote Yourself to CEO podcast, you'll learn how the Kolbe system works and how to use it to build, support, and lead a better business team. On this episode of Promote Yourself to CEO:8:02 - I originally took the Kolbe test in 2005 and still have the printout. How did Kendra first start working with this assessment system?13:01 - Kendra explains what you can use Kolbe for as an entrepreneur who's growing a business and leading a team.16:39 - When you first get your Kolbe report, you see all these numbers, colors, and other information. What does it all mean?21:35 - Kendra discusses how you can use the system to hire people or figure out who on your existing team needs to come in and support you.28:46 - What do you need to pay special attention to when using Kolbe to evaluate potential hires for a spot on your business team?31:53 - Kendra demonstrates how this assessment system can change the dynamics within a team.34:55 - How does following the results of your Kolbe assessment affect the energy you put into your business? Kendra uses my Quick Start strength as an example.About Kendra TillmanKendra Tillman is the founder of StrongHer.Me Coaching & Consulting. Her company's mission empowers rising women leaders to RECLAIM their authentic voice, OWN their leadership potential, and ACTIVATE the courage to live their calling.StrongHer.me‘Activate Your A' Mini SessionMentioned in How the Kolbe A™ Index Helps You Better Support and Lead Your Business Team with Kendra TillmanKolbe A™ IndexThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

You've seen and heard about it from the hiring room to the Hollywood screen. For the last few years, every workplace imaginable has been discussing and trying to increase diversity, equity, and inclusion by implementing DEI practices in their company.But Mia Henry, founder and CEO of Freedom Lifted, sees a flaw in the way these concepts often get applied. Her approach involves pioneering innovative work, and she has lots of experience working with those committed to promoting justice and equity.In this episode of the Promote Yourself to CEO podcast, we're continuing our work and business culture series with Mia. You'll learn how to cultivate a sense of belonging within your team by using a more effective way of applying these concepts in your small business. Mia will reveal what shared power looks like, why it's important to have it, and the process she uses to help others begin to do DEI work differently.On this episode of Promote Yourself to CEO:7:03 - Why are diversity, equity, and inclusion so important within the culture of a company? Mia explains from her unique perspective.12:42 - Mia discusses what social power and equity are and how they relate to shared power within team dynamics or management of organizations.20:07 - Many still aren't ready to have this conversation, so what is necessary for people to be ready to do this work? And how does Mia help them start to tackle it?23:12 - Issues still arise when those with marginalized identities gain positional power. Why? And why is privilege not necessarily a bad thing?25:23 - We talk about the two stakeholders I think small businesses really need to consider in this and how too many businesses approach it instead.32:33 - How is this kind of social justice and movement work similar to doing trauma work? Mia also discusses a critical (and sometimes revolutionary) part of her work.38:21 - Mia gives some examples of people she looks up to who are leading from this new paradigm of shared power.41:11 - We share why we have hope for younger generations to make a difference, and how our generation can help.45:08 - Mia has been part of The CEO Collective for a year. What has happened to her business since joining?Mentioned in Build a Business Culture That You and Your Employees Love with Tiffany SlaterFreedom LiftedThe Shared Power Podcast“Redefining Leadership with Deborah Harrington” | The Shared Power PodcastThe CEO Collective“How to Re-Align Your Business With Your Values with Erica Courdae”“Values Matter: Taking a Real Stand In Your Business with Erica Courdae”Racheal on Instagram and TikTokRate and review on Apple Podcasts

Are you a small business owner who is hiring more employees and building a real team? Then it's time to start thinking at an entirely new level about how this will change the game for your company. And you need to have a culture in place that helps you attract and retain the talent you want onboard.In the last few years, we've seen huge changes in the way people work. In fact, the pandemic accelerated changes that were already underway. These changes very much revolve around company culture and how that affects its employees, something that the human resources department of every corporation has a direct hand in.Dr. Tiffany Slater is very much a product of this change. She has over 20 years of experience as an HR professional but had to leave a toxic workplace situation. Now, she specializes in helping other busy entrepreneurs take the lead on their human resource needs. And she's here today to help me kick off a new podcast series on business culture.In this episode of the Promote Yourself to CEO podcast, you'll learn how to get really honest about the type of business you want to have now that it's no longer just about you. Tiffany will teach you how you can start building a more intentional culture for your small business that's enjoyable and effective for you and your employees.On this episode of Promote Yourself to CEO:4:27 - The dichotomy between the old and new way of work management has changed in the last few years. How does it impact small business owners?12:09 - Tiffany explains what being a fractional human resources executive means for small business owners and reveals the tipping point for managing the HR side of a company.15:55 - What does it mean to have a culture in your business? Every organization has one, even if they don't plan for it.17:59 - As a solopreneur, your company's values are your values. But what happens with those values as you build your team?23:23 - When you're not intentionally thinking about your company's culture, it tends to create one by accident. Tiffany describes the challenges she sees in those businesses.27:45 - How is creating a healthy, functional dynamic for your team within your business similar to hosting a party? Tiffany reveals the two things that bring it all together.31:22 - If you want to attract and retain talent in your business, you must build a company culture that does this.Mentioned in Build a Business Culture That You and Your Employees Love with Tiffany SlaterHR TailorMadeFree HR Strategy Session with Tiffany SlaterThe CEO RetreatThe CEO Collective“How to Re-Align Your Business With Your Values with Erica Courdae”“Values Matter: Taking a Real Stand In Your Business with Erica Courdae”The Art of Gathering by Priya ParkerRacheal on Instagram and TikTokRate and review on Apple Podcasts

Do you often have to throw your 90-day business plan out of the window because events come up that throw a wrench in the works?Over the past few years, pandemics, social justice movements, and wars have made the world feel more chaotic than ever. And that impacts you as a small business owner, as do the things just going on in your personal life.So, how do you bridge that gap between your quarterly plans and yearly goals? In this episode of the Promote Yourself to CEO podcast, you'll learn how to take your goals for the next year and turn them into an achievable plan. I'll teach you the difference between process and project goals, the critical systems you need to make it all work, and examples of where you might need to shore up your business.On this episode of Promote Yourself to CEO:5:19 - What type of goals are you setting for your business? There's a difference between process goals and project goals.10:43 - Many small business owners are doing project goals they think will grow their business. Ask yourself these two questions when it comes to your goals.15:00 - Is your business leaking anywhere? Do an audit to see where you need to plug the gaps.22:35 - Make sure you have these three systems dialed in for all your offers so that you (and your team) succeed without burnout.26:50 - What can happen if you don't implement these systems in your business before adding new things?29:54 - Here's an example of a project versus process goal within my business. It enables me to take this next step with The CEO Collective I've been working on behind the scenes.Mentioned in How to Bridge the Gap Between Your 90-Day and 12-Month PlansPlan Your Best Year Ever Challenge90-Day CEO Operating SystemThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

Forgetting to market and prioritize making sales consistently? What about letting your schedule get so out of control that you don't give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business?What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year's Best Year Ever challenge, you'll discover how to take all the insight from the previous episodes and turn them into an actionable 12-month profit plan for 2024.On this episode of Promote Yourself to CEO:6:40 - How does my 5-part framework form the foundation for your 12-month plan?11:56 - Here's where I start when I'm mapping out my 12-month big picture profit plan.13:52 - Discover how to plan out what you're going to sell and when you're going to sell it.17:28 - I reveal one thing you need to make sure you're doing throughout the year and another you need to do every month.19:57 - What do you do about any goals that aren't covered by your client growth engine?20:52 - Now that you have your big picture profit plan for the year, what's next?Mentioned in Do You Have a Month-by-Month Profit Plan for 2024?Best Year Ever ChallengeThe CEO CollectiveThe CEO Retreat90-Day CEO Operating SystemRacheal on Instagram and TikTokLeave a review on Apple Podcast

Promote Yourself

You tell yourself, “This year, I'm gonna do it!” You write down your business goal. You put it where you can see it constantly. You're determined to reach that pinnacle you've set for yourself this time! A few months later... you've forgotten about it or given up on it.We tend to only set goals once a year, and that's one of the reasons why goal setting often doesn't work for most people. On day 4 of this series, I take a different approach to goal setting to help you establish business milestones you'll actually follow through on in 2024.On this episode of Promote Yourself to CEO:4:54 - Many of us have such a love/hate relationship with goal setting. Why does it fail so often?6:17 - As you brainstorm all of your potential goals for the new year, refrain from doing this.8:40 - What is in your client growth engine and in your team engine? 10:50 - I talk about using my five-part framework (Attract, Engage, Nurture, Invite, and Delight) to help you as you create goals.16:12 - Once you've brainstormed, how can you narrow your goals down to five for the year? Think about how you're setting yourself up for success. Mentioned in How to Set Goals You Can Actually Follow Through On?Best Year Ever Challenge90-Day CEO Operating SystemGet Paid CalculatorRacheal on Instagram and TikTokLeave a review on Apple Podcasts

Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn't a wise recipe for success. In this episode, I talk about how to design a business that works for you and runs like clockwork in 2024.On this episode of Promote Yourself to CEO:3:51 - Why should your business design come after your life design?5:39 - What does personal and professional success mean to you? Here are some things to keep in mind.10:41 - Who are the dream clients you want to focus on attracting and attaining in 2024?11:40 - Time to shift into money mode! But you don't want to pull a revenue goal out of thin air here.16:03 - The final thing you want to look at as you go through this process of (re)creating your business by design.Mentioned in Is Your Business by Default or by Design?Best Year Ever ChallengeGet Paid CalculatorProfit First by Mike MichalowiczRacheal on Instagram and TikTokLeave a review on Apple Podcasts

With our hustle and bustle culture, we're always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there's something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future.No matter what's happening in the world, though, you can still build your dream business. This Best Year Ever series can help you get clarity about what you want to experience right now. In this episode, I dive into the second challenge and it's a powerful one!On this episode of Promote Yourself to CEO:3:52 - Today's the day you jump into your time machine! What do I mean?5:50 - I reveal the best place to start as you go through today's exercises. This is all about getting intentional.7:03 - I give examples of how you can use this exercise to upgrade your life (with a little insight from my own life).9:24 - How can you upgrade your business and have it support the life you want?10:10 - This is when you bring some numbers into play. You need to think about it in two parts.Mentioned in What Does Your Dream 2024 Look Like?Best Year Ever ChallengeGet Paid CalculatorDouble Double by Cameron HeroldRacheal on Instagram and TikTokLeave a review on Apple Podcasts

With the holidays just around the corner, it's not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don't reach their goals because they keep running up on the same obstacles over and over.If that's you, let's not do that again. Instead, let's start planning your best year ever! In this episode, I kick off my annual five-part series where I walk you through the same strategic planning process I've used for over 20 years and shared with thousands of women entrepreneurs to help create a solid action plan for 2024.On this episode of Promote Yourself to CEO:2:16 - Do this before you listen to the episode. It'll help you follow along as I dive into the first BYE challenge.5:25 - Doing this helps you determine the best course of action as you shift your business. It's a move professional athletes understand well.7:21 - Need assistance answering the questions for this challenge? Using these tools can help you get really clear on what's gone on in your business.9:33 - As you go through this exercise, you'll start seeing things that bring up the following questions.10:32 - Double down or let go? I share some scenarios where you might want to do either.Mentioned in Ready To Plan Your Best Year Ever?Best Year Ever ChallengeThe CEO PlannerRacheal on Instagram and TikTokLeave a review on Apple Podcasts

If you're out of alignment with your business and want to realign yourself, it starts with your vision. But it doesn't end there. You've got to get your values on board as well.In this episode of the Promote Yourself to CEO podcast, Erica Courdae is back to help me dive into how you can realign your business with your values. You'll learn how being out of alignment affects everyone in your company, the one band-aid you want to avoid using when you're feeling stuck in your business, and what might be behind that resentfulness you feel towards your business.On this episode of Promote Yourself to CEO:3:02 - Why have this conversation now? Erica and I talk about why doing more isn't the answer to fixing the problem.6:12 - You're not the only one affected in your business when you're out of alignment. We reveal an inflection point for many small businesses.13:52 - Why do values not exist in action in a lot of businesses (both large and small)? We discuss what it takes to realign your values.21:17 - Here's how the 90-Day CEO Operating System and Erica's workshop help get you back to alignment.25:49 - Do you resent everything about your business, including your clients and team? This might be a reason why.30:48 - I share why we lead with “life before business” as our #1 value at The CEO Collective.36:42 - Beware the consequences of going it alone and not allowing your team to contribute (on some level) to solidifying your company's values.41:46 - What's the difference between joining and belonging? People often conflate the two.Mentioned in How to Re-Align Your Business With Your Values with Erica CourdaeFrom Implicit to Explicit Values WorkshopThe CEO Date Checklist90-Day CEO Operating SystemThe CEO PlannerThe CEO RetreatThe CEO CollectiveFair Play book and deck by Eve Rodsky“The Vulnerable Side of Visibility with Erica Courdae”“Values Matter: Taking a Real Stand In Your Business with Erica Courdae”Pause on the Play on InstagramRacheal on Instagram and TikTokRate and review on Apple Podcasts

Are you at the point where you dread showing up to your business each day? Do you feel stressed at the thought of working in your business and would rather do anything else?If so, that's a sign that you've fallen out of love with your business. But how did it happen, and what can you do to rekindle the relationship?Today, we're starting a new mini-series. And in this episode of the Promote Yourself to CEO podcast, you'll learn about the two parts to re-aligning your business vision and how your definition for success provides the foundation. I'll reveal the likely cause of your misalignment and give you a few suggestions to help you clarify your new business vision.On this episode of Promote Yourself to CEO:3:05 - Why do you get out of alignment with your business vision?6:01 - When you hire others, what's in it for them? There are two parts to re-creating your business vision.7:36 - I talk about owner's intent and how I define success in several areas of my life outside my business.15:32 - Cultivating this has been one of the biggest things that has really shifted my feeling of alignment with my definition of success.20:05 - Looking toward the future, what do you want your business to do for you? I've documented my owner's intent and share a bit of it here.27:03 - Things tend to get a little messy when entrepreneurs start to grow their team. What does your vision need to look like for them to get excited about being on board?30:53 - Here are a few things you might want to consider when you create your business vision.35:40 - I recap what can help you re-calibrate a new vision for your business, as well as the next step to take once you have it.Mentioned in How to Re-Align Your Vision and Fall Back In Love With Your Business"Is Your Business Aligned With YOU?"The CEO Date Checklist90-Day CEO Operating SystemVivid Vision and Double Double by Cameron HeroldRacheal on Instagram and TikTokRate and review on Apple Podcasts

You have money buried in your business somewhere. It doesn't require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest-hanging fruit in your business.Today wraps up this series on ending hustle culture, burnout, and entrepreneurial poverty. In this episode of the Promote Yourself to CEO podcast, I reveal the third and final strategy to grow your business sustainably. I can't wait for you to unlock this one!On this episode of Promote Yourself to CEO:4:13 – I share a quick story and reveal the final secret to sustainable growth for your business. 7:51 – I expose the huge problem not being discussed in the business world right now. What could be the culprit?9:36 – You need to nail these things to form the foundation for finding hidden money in your business. I see too many people ignore the last one.14:33 – What simple offers can you provide your clients behind the scenes? I reveal one way to ensure your 1-on-1 clients fit perfectly for you.19:02 – If you have past clients, what should you do next? Here are some other ways to discover hidden income opportunities. 22:55 – I sum up all of the main strategies I've highlighted in this episode series.Mentioned in Avoid Hustle & Burnout With The Hidden Money In Your Business“Why Hustle Culture Creates Entrepreneurial Poverty”The CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

Are you on this entrepreneurial journey with someone else?Business owners often ask whether or not I can help them with their specific type of business. Perhaps they're a business selling a product instead of a service, or they're in a very unique niche. And while most of the small businesses I work with are solopreneurs, sometimes I see two people who've come together as business partners.Co-CEOs need support, strategies, and systems specifically designed to help them too, because a partnership can open up new communication and work challenges. That's why today I've invited Carmen Reed-Gilkison and Deirdre Harter, the co-CEOs of Encore Empire, to share their perspective on how two people can efficiently work together.In this episode of the Promote Yourself to CEO podcast, you'll hear how they've streamlined and upleveled how they communicate in their business. They'll discuss how they ensure they're not stepping on the other's toes or accidentally re-doing the other's work... and avoid overworking themselves in the process. On this episode of Promote Yourself to CEO:6:06 - Where did the idea come from to form a business partnership and launch Encore Empire? Deirdre and Carmen discuss how they came together.10:07 - Deirdre and Carmen love working with midlife women looking to launch something new. Why do they focus on this specific group?16:25 - Where was Encore Empire a year ago when Deirdre and Carmen first joined The CEO Collective? They talk about the changes they've made in their business since.25:19 - Deirdre and Carmen share the biggest takeaway they've implemented (and recommend) as business partners from attending the CEO retreats and working within the Collective.30:30 - What are Deirdre and Carmen most proud of accomplishing in the last year? What's really made a difference for their business?Mentioned in Better Communication Between You and Your Business Partner With Encore Empire90-Day CEO Operating SystemEncore EmpireEncore Empire on Facebook and LinkedInEmpire of Unstoppable Women FB GroupThe Marketing Methodology WorkshopThe CEO RetreatThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business.The simplest, easiest way for getting those clients isn't something sexy or glamorous. It involves using a real strategy to invite people in, actually connect with them, and let them know how you can help. Continuing on with this series to avoid hustle and burnout, today I talk about the second strategy you need to adopt to grow a truly sustainable business.On this episode of Promote Yourself to CEO:3:27 - I rant (again) about an issue in the business world that sets so many people up for failure.5:18 - What is a predictable profit plan? It's key to how I help entrepreneurs break out of the feast or famine cycle, so I walk you through how to put one together.10:00 - I reveal the most important but least discussed part of a profit plan. If you don't have this, it'll break your business.10:45 - People get so focused on marketing and sales that they forget about this piece of the puzzle and end up with a lot of unhappy clients.15:00 - What will be your strategies for marketing, sales, and delivery? I use The CEO Collective as an example.17:13 - Consider this if you have no idea when you should promote your signature offer. I give more examples from my business.20:14 - Full upfront payment is awesome! But you'll love extending payment plans to clients for this incredibly powerful reason.25:04 - How can you ensure that you don't experience a revenue gap?Mentioned in Your Profit Road Map for More Sustainable SalesThe CEO RetreatThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

Are you running your business on a wing and a prayer? Meaning, you don't have a plan for what to do next in your business?Andrea Bentschneider has been a leading expert genealogist in Germany for almost 20 years. She's been featured on international TV shows and is a sought-after guest on German media.But when she first joined The CEO Collective, her business and marketing strategy was winging it. She didn't have consistent demand for her services, so she would have to hire and let go staff as demand went up and down, respectively. And she ended up in the feast and famine cycle because of it.Things have turned around for Andrea now, but how? Today on the Promote Yourself to CEO podcast, we continue our entrepreneurial poverty and hustle culture series. In this episode, Andrea will share how being clear on how you're going to market your business, and being consistent with it, is a complete game changer. You'll shift from reacting all the time to knowing what the right next steps are so you can move your business forward.On this episode of Promote Yourself to CEO:1:19 - What are some signs that you're winging it instead of being proactive in your business?6:05 - Andrea talks about how long she's been in business and what it looked like prior to joining The CEO Collective.10:53 - Andrea explains what she found inside the membership that she couldn't find elsewhere.15:03 - What's the one gap that still exists in Andrea's marketing? She also reveals the answer to a question I answered that finalized her decision to join.17:40 - Andrea has had some major media coverage as she's gotten more proactive this year. She discusses some big visibility opportunities that started showing up for her.21:00 - What were some of the little things Andrea did to help her land marketing opportunities?27:35 - Here's the one question Andrea asks herself whenever she's hesitating about doing something. She also shares what she'd say to anyone considering joining.Mentioned in Going From Reactive to Proactive In Your Business with Andrea BentschneiderBeyond HistoryThe CEO RetreatThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away!Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I've seen it in my business and those of my clients. So in this episode of the Promote Yourself to CEO podcast, you'll learn why properly pricing your offers is the first step to designing a successfully sustainable business and how to figure out the math in your pricing.On this episode of Promote Yourself to CEO:4:49 - What is the feast or famine zone, and does your business fall into it? 13:43 - Discover the two biggest reasons why businesses in this zone struggle to compete. 16:54 - I demonstrate how underpricing can easily lead to overworking by using the example of a wedding photographer.20:07 - Taking the wedding photographer example further, this simple step is an easy way to improve your profitability and ease burnout.25:07 - What if you want to double your rates? You need to take a deeper look at these factors in your business.30:27 - Pricing impacts other aspects of your business. Michalowicz's Profit First percentages can help you figure out the math to meet your revenue goal.33:46 - I push back against the hype of online gurus who have a certain mindset about pricing and the need for a large audience to get enough clients and customers.38:27 - What if you're not used to selling at a higher price or booking multiple sessions at a time per client?45:51 - Keep these questions in mind as you crunch your numbers.Mentioned in Why Underpricing (and Overdelivering) Is Creating Business BurnoutProfit First by Mike MichalowiczThe Get Paid CalculatorThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

Do you dread looking at the numbers in your business?So many people say they aren't good with numbers or don't understand what's happening with the money in their business. They make financial decisions without knowing where the money's going and just hope they're making the right choice or that it'll magically pay off.But you need to understand what's coming in, what's going out, and make very discerning decisions about where you're spending the money. It's key to halting the cycle of cash flow problems so many small business owners go through.Wealth & Worth Within CFO Carla Titus joins us today in this continuation of our series on ending entrepreneurial poverty and hustle culture. She has over 15 years of financial planning, analysis strategy, and business consulting experience and has helped her clients have more cash to pay themselves and begin building more personal wealth.And today, on the Promote Yourself to CEO podcast, she joins me for a no-nonsense discussion about where you really need to be paying attention to your money. You'll learn the cash flow mistakes that most entrepreneurs make and the internal shift it takes to move from employee mode to boss mode (and amazing salary that can come with it).On this episode of Promote Yourself to CEO:6:06 - How did Carla get started with her business? She introduces herself.10:15 - Carla reveals her non-negotiables before she took the leap to become the sole breadwinner for her family.13:44 - Eighty-two percent of small businesses struggle with cash flow. What common cashflow mistakes does Carla see small business owners make?21:17 - There's a shift in the mind that needs to happen when you replace your job salary with an incredible business income.26:10 - What's it like inside The CEO Collective if you're curious and thinking of getting more business support? Carla shares her thoughts.Wealth & Worth WithinThe CEO RetreatThe CEO Planner and 90-Day Operating SystemThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

When you think of entrepreneurial poverty, you probably think of money, right?Entrepreneurial poverty isn't just a financial concept, though. And while I've talked about this concept in lots of interviews over the last year, I've never done it in-depth on this show... until now.Today begins a new series on getting yourself out of the entrepreneurial poverty that comes with hustle culture. In this episode of the Promote Yourself to CEO podcast, you'll learn how hustle hype has directly led to women entrepreneurs bearing the brunt of this situation and the three kinds of entrepreneurial poverty you can experience in your business. On this episode of Promote Yourself to CEO:3:47 - What does poverty of time look like for women entrepreneurs? It's not (just) about literally working around the clock.8:53 - I share the big mindset shift that helped me realize the necessity of avoiding the poverty of time struggle when I started my business.11:52 - Energy poverty is HUGE right now for entrepreneurial women, and the conversation around it has changed in the last few years. Why?17:54 - The feast or famine cycle epitomizes entrepreneurial poverty of money. I discuss what it looks like and how it compounds the other two problems.25:55 - Influencers love peddling the hustle hype. But who are these celebrity entrepreneurs actually targeting, and how do they lead people astray?30:34 - Here's how succumbing to the culture of FOMO (fear of missing out) contributes to the entrepreneurial poverty cycle.35:14 - How can you build a solid sustainable business without the entrepreneurial poverty that hustle hype creates? I give a little preview of the rest of this series.Mentioned in Why Hustle Culture Creates Entrepreneurial PovertyThe CEO CollectiveBusiness Growth ChecklistRacheal on Instagram and TikTokRate and review on Apple Podcasts

When it comes to visibility for your business, you can't ignore one of the most prolific ways of marketing online for the last few years: social media.And so many influencers make it seem like they have it all figured out. It's like they live on the platforms, posting 24/7 about the things they do and the things they buy. The shopping excursions, the vacation photos, the lifestyle tutorials--all of it designed to sell to a mass audience and make them think they too can have this kind of life if they do (and buy) what the influencer recommends.Being a CEO is completely different than being a social media influencer, though, so you don't have to document your life on social media just to have business visibility there successfully. But how can you make the shift from trying to get a mass audience to trying to get the right audience?If you're tired of being told that you need to show up more on social media and do all the things the influencers do, then you're in for a treat with my conversation with Andréa Jones as we continue this series on visibility.In this episode of the Promote Yourself to CEO podcast, you'll learn valuable (and updated) insights from a social media agency owner about how to get real results from your social media without being on it all the time. She'll teach you what social media algorithms are really looking for, why creating more content isn't the answer, how to share without oversharing, how top-of-funnel differs from conversion content, ways to sell beyond the bio, how businesses can take advantage of the next evolution in social media marketing, and more!On this episode of Promote Yourself to CEO:3:39 - Recently, Andréa changed her messaging around social media. What was the change, and why did she make it?7:02 - What is the purpose of social media algorithms, and how do you communicate with them so that your content gets out there?9:36 - You also still have to produce content for your audience to meet your business goals. We discuss the content that works (and that doesn't anymore).11:45 - Andréa talks about what you need to do to avoid acting like an influencer on social media.14:23 - What's the distinction between content meant to get people into your funnel and content meant to convert them into clients?16:37 - Marketers on social media default to asking for people to click their bio link to make the sale. Andréa discusses how to sell on these platforms beyond the bio.20:29 - Algorithms always change, and platforms like Facebook roll out new features. What is the next thing you need to know about in social media marketing?23:37 - What is Andréa's prediction for how artificial intelligence will change social media marketing for small business CEOs?OnlineDreaAndréa on Instagram and TikTokSavvy Social PodcastAndréa's “Social Media Starter Kit Free Mini Course”“Bro, do you even AI?” by Forest Linden | Clarity LabThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

When you think of visibility, you tend to think of the things you can see... literally.You think about the posts, photos, and videos you consume on social media, blogs, and Youtube. But what about introducing yourself to an audience and letting them get to know you using a sense other than sight?Audio has been one of the best ways I've gotten my message out there. But you don't have to be a podcaster like me to use audio in your marketing. And today, in our visibility series, I have an expert who knows all kinds of creative ways to use audio in your business for visibility.Introducing Kim Tradewell of May and James Co! In this episode of the Promote Yourself to CEO podcast, you'll learn how to leverage audio for business visibility purposes and hear a simple framework to make the process work without overcomplicating things. And as you listen in, the ideas Kim and I discuss can even spark new ones that might be perfect for you!On this episode of Promote Yourself to CEO:5:00 - Kim shares a bit about her business and why she does what she does.8:39 - How can you use audio without the long-term commitment of a podcast? Kim reveals one way.12:40 - Using audio in this way for live events will have you looking at them differently.18:45 - You don't have to have a typical podcast to utilize podcasting in your marketing. Kim discusses how.24:10 - Ever thought of using audio in this way behind-the-scenes? And there are some niche-specific avenues to using audio as well.27:29 - How complicated is this to do? Is it very techy? Kim breaks it down in a simple way.31:47 - After you've created your audio content, how can you amplify it? Mentioned in How to Leverage Audio In Your Business for Visibility with Kim TradewellMay and James Co.Women's Meditation NetworkThe CEO CollectiveFired Up and Focused ChallengeCustomer/Client Experience podcast series:“The Key to Boosting Your Business and Creating Clients for Life”“Designing an Excellent Customer Experience In 3 Stages”“7 Ways to Upgrade Your Client or Customer Experience”“How to Include Surprise and Delight for Clients In Your Customer Experience” Racheal on Instagram and TikTokRate and review on Apple Podcasts

Are you staying ahead of the marketing shifts that affect your business?Trends come and go--like Myspace, which was once all the rage, but isn't even in the marketing conversation anymore. What once was effective becomes less so, like you're seeing on certain social media platforms.But if you wait too late to get ahead of the shifts and change your approach, you'll find yourself struggling to get your business back on track. So what can you do now?Getting in front of other people's audiences is one of my favorite ways to create more visibility for myself and my clients. Not through cold pitching, though, but building relationships and creating collaborative partnerships. And today as we continue our conversation on visibility in your business, I have the perfect expert to talk about collabs on the show!In this episode of Promote Yourself to CEO, my friend Jordan Gill is back to talk about how you can leverage collaborations in your business. You'll learn about ways in which you can form these partnerships, how to ensure you make it beneficial for both sides, and what the future of collaborations might look like soon.On this episode of Promote Yourself to CEO:9:53 - What was the thought process behind Jordan's creation of Ready Set Collab?14:41 - I talk about my own experience with collaborations vs. hiring a PR team to pitch for me.17:05 - What are the different kinds of collabs you can engage in as a CEO? Jordan discusses a few.22:17 - Jordan talks about how to sustain your energy over the long haul when doing collaborations for the first time.27:52 - There's one big thing that most people miss when going after collabs. Jordan reveals what it is.29:40 - What is coming next in the world of collaborations, and what should you pay attention to?34:29 - What about using AI tools like ChatGPT for collabs? Jordan shares how she and her Ready Set Collab members use it.Mentioned in How to Use Collaborations to Help Your Business Thrive in Uncertain TimesReady Set Collab waitlistJordan's VIP program, Done In a Day™“How to Profit from VIP Days with Jordan Gill” episodeMistakes That Made Me podcastThe Get Paid podcastThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

The world of marketing and sales is shifting. Some of the strategies you've used may not be as effective as they used to be (or work at all anymore).But one thing does remain the same: visibility. One of your biggest jobs as CEO is getting the word out about your offers, products, programs, and services. And giving yourself a little experiment or challenge can help you get more eyeballs on your business.CEO Collective member Megan Gersch is incredible at getting visibility! She ran a challenge for herself on Tik Tok, and what started as a goal of 100 turned into over 262 potential clients, which sparked a lot of momentum for her bold brand and website design company for creatives.In this episode of Promote Yourself to CEO, we kick off a new podcast series about visibility for small businesses. Today, you'll hear Megan describe her experiment and learn about how doing a similar challenge can help you gain visibility and insight into what your potential clients are actively looking for.On this episode of Promote Yourself to CEO:6:28 - What is Megan's approach when helping people create a brand that stands out? She reveals the common mistake too many make with their branding.10:32 - Megan talks about her experiment with doing website design reviews on Tik Tok. What were the two biggest issues she found?15:39 - Megan discusses the impact of her experiment on her business and how she feels about using it as a promotional technique.20:22 - Megan shares how she got visibility through two other avenues and why Tik Tok has been such a great strategy for her business.25:40 - The amount of creative business assets you need can be a challenge. How does Megan's VIP day strategy help you launch in days instead of months?28:55 - What has it been like for Megan inside of The CEO Collective? How has she and her business benefited and changed?Mentioned in How a Visibility Experiment Can Help Jumpstart or Grow Your Business with Megan GerschMegan's website and Tik TokHelp a Reporter Out (HARO)Terkel“How 100 Conversations Can Transform Your Business with Tami Hackbarth”“How 100 Conversations Helped Mado Hesselink Find Her Dream Clients”The CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts

You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn't really working for you.Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked great on the surface with successful clients and cash flow. But she had to make shifts so that she could truly have freedom in her business to enjoy life. In this episode, she talks about how she turned things around over the last year to ensure that her practice not only works for her clients but also for herself and her family.On this episode of Promote Yourself to CEO:3:25 - Who is Dr. Libby Wilson, how does she help her clients, and where was she struggling in her business before joining the CEO Collective?7:55 - Hustle culture created this health issue for Dr. Libby. She had to fix the root cause and talks about how the 90-Day Planner helped.13:07 - Content creation is a major sticking point for a lot of entrepreneurs. Dr. Libby has a 12-month rinse-and-repeat content calendar, so how does she do it?16:29 - Dr. Libby reveals something she does for her practice and that every entrepreneur needs to apply in their business. We discuss what it is and why it's so important.22:34 - Watching how my business runs behind-the-scenes helped Dr. Libby get away from making herself constantly available to clients. What changes did she make in her practice as a result?30:04 - Dr. Libby discusses how making the adjustments to her business has improved her life and her mindset.36:30 - To wrap the show, Dr. Libby reveals what she'd say to anyone thinking of joining The CEO Collective. She also briefly discusses her new book and how she works with clients.Mentioned in Is Your Business Really Working for You? Best Life Functional MedicineThe Path of Intention: Five Habits to Optimize Your Health and Create a Life You Love by Dr. Libby Wilson90-Day CEO PlannerApply for The CEO CollectiveRacheal on Instagram and TikTok

If you had maternity leave or a health emergency requiring you to be away from your business for a couple of months, could your business handle it? Could it even survive?Let's say, for instance, that you're a chiropractor who injures her wrist and can't work on clients for 12 more weeks. That's where Dr. Lisa Griffith (my chiropractor, client, and friend for the last three years) found herself...and that happened after she'd taken a 12-week maternity leave from her practice the previous year.But not only did her business make it through, it's growing! So how did she do it, especially as an entrepreneur who has to work face-to-face and be hands on (quite literally) with her clients?Today on the show, Dr. Lisa talks about how she transitioned into having her own practice, grew her team, and continued to grow her business despite the maternity leave and the injury necessitating time away.In this episode of the Promote Yourself to CEO podcast, you'll learn many insights into how you can continue to grow your business and keep it running when you need to step away from someone who's done it twice in back-to-back years. You'll also discover how to communicate big changes in your business to your clients in ways that'll get them excited and an example of layering support in your business for when you need time off.On this episode of Promote Yourself to CEO:6:12 - How did Dr. Lisa and I get connected, and what was going on in her practice at the time?10:57 - Dr. Lisa did something smart with her practice that also served as kind of a full circle moment.12:48 - How did Dr. Lisa arrange things for maternity leave in her practice for her second pregnancy?16:20 - Entrepreneurs sometimes fear people won't follow them when they move. Dr. Lisa discusses how she got clients to move along with her brand.20:48 - What is coverage in the health care world, and how did Dr. Lisa utilize it for her business while on her maternity leave?25:10 - Dr. Lisa talks about what she's been able to work on now that she's pulled back on her overall hours.28:16 - What has been Dr. Lisa's experience with The CEO Retreat and the 90-Day plan?Mentioned in Growing Your Business When You Need to Take a Step Back with Dr. Lisa GriffithDr. Lisa Griffith's website and InstagramJane appThe CEO Retreat90-Day CEO Operating SystemRacheal on Instagram and TikTokRate and review on Apple Podcasts

Can you afford to take 30 days away from your business? What would happen if you can't but took the time anyway?Sometimes, things come up. Personal or family illness, the impending birth of a new baby, or just needing a break can spark the need for taking some extended time off.But for a lot of small business owners, taking that time would essentially shut the business down. You'd stop marketing, working with clients, and making sales... unless you have systems in place that keep your business running when you slow down.This past April, I had to step away from my business because of a flare-up of my chronic illness that caused me extreme pain and kept me up at night. But if you listened to the show in April, you'd never know that because I had systems in place that could help me weather that situation.So in this episode of the Promote Yourself to CEO podcast, you'll learn the systems I use to make sure that my business runs smoothly even if I have to step back for a bit. By growing through some of the systems I use in my 5-part framework, I'll teach you how you can keep on serving your clients and generating revenue while you're away.On this episode of Promote Yourself to CEO:5:09 - I talk about the biggest changes I've made for more flexibility in the “delight” stage of my framework.9:18 - What do these changes look like functionally inside of The CEO Collective?18:20 - How do I make sure sales keep coming in even if I have to step away from my business?25:08 - If you think you need to be active in the nurture marketing stage all the time, systems are your friend here. I reveal how.31:29 - Where do I spend the majority of my time, and why should you do the same?39:33 - It took me a long time to follow this final piece of advice.Mentioned in The Systems That Keep Your Business Running When You Slow DownThe CEO CollectiveThe CEO Retreat90-Day CEO Operating SystemThe CEO PlannerMarketing Strategy IntensiveFired Up & Focused ChallengePlan Your Best Year Ever ChallengeMore Business Growth ToolsHelp ScoutUncommonly MoreRacheal on Instagram and TikTokRate and review on Apple Podcasts

Just because it's a slow down season in your personal life doesn't mean your sales have to follow suit.Summer especially is known (and sometimes feared) as a dead time for business revenue. Unless your product or service can specifically cater to what people purchase during the season, you're probably expecting to see a dip in sales.But you can still keep the sales gravy train going... and not just during the summer but anytime you choose to slow down or take a step back from your business. All you need to do is incorporate a couple of high leverage tactics to keep up the momentum.These are simple strategies you can use right away. And the best thing about them is, once you have the pieces in place (assuming you don't already), they run automatically and won't take up more of your time.In this episode of the Promote Yourself to CEO podcast, you'll learn about three tactics to keep generating the sales and revenue you desire (and deserve) when you take time off from your business. I'll also teach you ways to implement each one and ensure that you don't have to suffer through the famine part of the business cycle so many entrepreneurs go through.On this episode of Promote Yourself to CEO:5:21 - What's the first thing you need to do before you can keep the momentum going in your business?7:21 - Make sure you make this part easy for potential clients and customers in order to keep up business momentum.11:34 - I share one of the best ways you can continue sales momentum if you're a service provider.13:15 - Here's a high leverage tactic you can do that often surprises people.17:34 - What should you double down on to keep momentum going? (Most people do the opposite).21:47 - I quickly recap my top three ways to keep business momentum going when you're slowing down or taking a break.Mentioned in 3 High Leverage Ways to Keep Up Business Momentum“Why Your Old Sales Strategy Might Not Be Working”“How Your Client Education Process Leads to More Sales”“How to Gain Clients for Life with Stacey Harris”Fired Up & Focused ChallengePlan Your Best Year Ever ChallengeRacheal on Instagram and TikTok

“What questions do I ask myself in a review? What do I do when I sit down to check my progress? How do I adjust my plan?”We're almost at the midway point of the year which is the perfect time to do a review of your business. But not everybody knows where to start when it comes to doing a review, and these are the types of questions I get when working with clients.What if you're not sure if you're on track with your goals? Don't worry! With my framework, you can figure out whether or not you're still on pace to meet your goals for the year.In this episode of the Promote Yourself to CEO podcast, I walk you through a mid-year review. You'll learn the questions you need to ask yourself to help you determine what is and isn't working in your business and how you can start planning for the second half of the year.On this episode of Promote Yourself to CEO:5:00 - Look at each goal you set at the start of the year and ask yourself these questions. I discuss a couple of mine.10:39 - What goal am I not currently on track to reach? Here's one I've been struggling with lately.14:42 - The next step in the mid-year review process involves digging a little deeper with a month-by-month review. Answer these key questions.25:22 - What has worked so far this year? (And what has flopped? I reveal why something going wrong isn't always because you did something wrong).33:28 - Your leading and lagging metrics are two of the most important things in your business to wrap your head around.36:10 - Is there a gap in your revenue at this mid-way point? If so, here's what you can do.38:17 - Plan for the rest of the year with these four questions to ask about each month remaining.44:22 - So many entrepreneurs struggle because they overcomplicate this! To wrap up, I offer this one final piece of insight.Mentioned in How a Mid-Year Review Can Help You Achieve Your GoalsMid-Year Review WorkbookThe CEO CollectiveThe CEO Retreat90-Day CEO Operating SystemThe CEO PlannerPlan Your Best Year Ever ChallengeRacheal on Instagram and TikTokRate and review on Apple Podcasts

Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in?Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer anxiety surrounding the economy. The natural reaction to that is to market to attract new people and bring them into your business to boost revenue. But are you neglecting an easier way?As a podcast producer for service-based businesses, Stacey Harris has noticed the downturn trend and gotten ahead of the curve. She and I have had a conversation about this recently during a retreat. But instead of putting all the attention on the front end, she's helping others get set up for continued success (regardless of what happens with the economy), focusing on gaining clients for life.And now, we're bringing our conversation to you. In this episode of the Promote Yourself to CEO podcast, you'll learn about how you can focus on bringing in more revenue by paying attention to the people who've already paid you. We'll tell you about the small things you can do and shifts you can make to take advantage of this small business gamechanger.7:52 - Some businesses like cable and cell phone companies keep making this mistake.10:16 - What's the difference between a repeating customer and a lifetime client?16:04 - I give examples of how consumer-facing businesses can provide extra value to existing clients in times of economic uncertainty.22:01 - We run a people-over-profit business here at The CEO Collective, which helps us stand out. Here's an example of how.26:12 - How can you make things even a tiny bit easier for your clients? Stacey talks about how she's doing it for podcasters.28:56 - One of the biggest shifts in my business recently came from an unexpected source.31:38 - What's the real linchpin to gaining clients for life? And how have I used it to evolve my business since the beginning?40:01 - You can bring all of your expertise to the table to make money in multiple ways. Stacey discusses a recent example of how she did it.43:04 - Stacey reveals the hardest part about communicating in client relationships.49:07 - What else happens for your business when you retain clients? It makes business growth so much easier.Mentioned in How to Gain Clients for Life with Stacey HarrisThe CEO CollectiveThe CEO RetreatCustomer Experience podcast series: episode 1, 2, 3, and 4Stacey Harris on Instagram and TikTokUncommonly MoreRacheal on Instagram and TikTok

Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you're hoping they'll say yes to your product, program, or service.But instead, they tell you they're not ready. Or they can't afford it. Or the timing is off, and can they get back to you?This is one of the most frustrating things about sales and the reason why so many entrepreneurs dread getting on a call with a new potential client. If this is something that you're experiencing right now, then you need a strategy that allows you to turn more potential clients into actual clients.Creating a well-crafted pre-client education process will do the trick. Not only does it improve your overall conversion rate, but it also makes sales so much easier!In this episode of the Promote Yourself to CEO podcast, you'll learn how to implement this pre-sale education process for potential clients in your business. I'll talk about why old-school sales strategies don't work anymore, what modern sales strategies do differently, and take you step-by-step through the pre-client education process.On this episode of Promote Yourself to CEO:2:24 - How have sales changed since the 1990s? I explain why there's a disconnect with old-school strategies from 25-30 years ago.7:53 - I reveal how modern sales strategies differ from old-school sales strategies and the importance of pre-sales education.12:23 - What's the first step of the pre-sales education process? You need this regardless of what you sell.18:55 - Here are two options you can add in step two if a potential buyer needs to have a conversation with you.24:10 - How do you use pre-sales emails to sell your product, program, or service? I discuss a great example I share with clients inside The CEO Collective.30:26 - You can add this to your pre-client education content in case potential clients aren't already familiar with you.32:29 - I talk about a couple of other things you might consider including in your pre-sales content.37:13 - How are sales calls different for me since I began implementing this process in my business?39:09 - Give people a window of time to make a decision. What does your enrollment period look like?43:01 - Some people will want to wait for the next round to buy from you, or you might have all spots filled. I share what you can do for those situations.45:50 - What formats do you want to use to send pre-sales education content to your potential clients?The CEO CollectiveThe CEO RetreatThe CEO Planner90 Day CEO Operating SystemMarketing Strategy IntensivePodcast AllyThe 90 CEO Operating System, the latest advanced training for business owners already beyond six figures. This training will be available right here until the end of May, and you'll find the slides at http://www.theceocollective.com/training. Don't miss this, and if you're ready to take it a step further, apply now at https://theceocollective.com/apply/ to join The CEO Collective.

We've just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw improved and more affordable technology available for small business owners. As a result, small businesses exploded into existence, particularly for women entrepreneurs.But the economy is cyclical, and there comes a time when the bull market slows down. In the last few years, we've seen that lots of businesses had to adapt or get shut down during the pandemic lockdowns. We're watching inflation cause expenses to skyrocket. And your customers and clients are feeling the impact.The economy is uncertain right now, and perhaps your sales are slowing down as a result. People might be telling you that they need a little more time to budget for your signature offer, or they're less willing to commit to a long-term program and higher dollar amounts. So your sales process will have to change.Today kicks off a new series all about how the sales process is changing. In this episode of Promote Yourself to CEO, you'll learn about what to do if your sales strategy is no longer producing the results you want right now. I'll teach you how to prevent your business from slowing down so much that it threatens to shut down.On this episode of Promote Yourself to CEO:9:11 - There's been a big change in B2B vs. consumer-facing sales strategies over the last few years. What is it?13:29 - Adding in a personal touch somewhere to your sales process will improve your overall results. I reveal how I do it.17:14 - Here's another high-touch tactic I do that you can add to your marketing.19:45 - People want to know who they're giving money to, so are you making your company's values explicitly clear?27:40 - How can you make your business relevant to clients and customers right now? It's all about meeting them where they are.34:48 - One last thing to think about that will help you so much as a small business owner.Mentioned in Why Your Old Sales Strategy Might Not Be WorkingThe CEO CollectiveThe CEO RetreatLoom“The Vulnerable Side of Visibility with Erica Courdae” podcast episodeMarketing Strategy IntensiveUncommonly MoreRacheal on Instagram and TikTokRate and review on Apple PodcastsThe 90 CEO Operating System, the latest advanced training for business owners already beyond six figures. This training will be available right here until the end of May, and you'll find the slides at http://www.theceocollective.com/training. Don't miss this, and if you're ready to take it a step further, apply now at https://theceocollective.com/apply/ to join The CEO Collective.

Do you struggle internally with selling because you feel like you're pushing people to buy things they don't need? You want to improve your sales skills and feel like you're advocating your offers out of service, not desperation.You need sales confidence. And my guest today, Leslie Lyons, is a sales and leadership coach with a no BS approach who's all about helping women embrace sales confidence. She just has a way of talking about sales and encouraging people to make more sales that's so refreshing to hear.In this episode of the Promote Yourself to CEO podcast, you'll learn about how to get more confident at selling. You'll also discover how to re-examine your relationship with sales and money so that you can truly step into your purpose and be of service to people you're here to help through your business.On this episode of Promote Yourself to CEO:8:22 - Leslie describes the kind of household she grew up in and reveals why having money is key for women in relationships.12:34 - How are women in the Western world conditioned when it comes to money? And how does white feminism tie into it?17:52 - How did Leslie find out she was good at sales? She reveals her very first sales job and the foundational piece to having sales confidence.26:54 - Leslie discusses how to build up sales confidence so you don't feel so hesitant, uncomfortable, or awkward when advocating for your offer.30:33 - Other than stereotypes about selling, here are a couple of other reasons why women hesitate to do it (and what we make them mean about ourselves as individuals).34:30 - What lesson can Kanye teach you as an entrepreneur in sales situations?38:27 - I learned an important sales lesson as a kid. And it demonstrates why Leslie focuses on sales confidence instead of sales strategy.41:40 - Here's something else that can keep you attached to your business and make it personal.Mentioned in How to Embrace Sales Confidence In Your Business with Leslie LyonsLeslie D. LyonsLeslie's podcast: Pleasurable Profits: Sales & Leadership for Non-Traditional CEOsLeslie on Instagram and LinkedInRacheal on Instagram and TikTokRate and review on Apple PodcastsThe 90 CEO Operating System, the latest advanced training for business owners already beyond six figures. This training will be available right here until the end of May, and you'll find the slides at http://www.theceocollective.com/training. Don't miss this, and if you're ready to take it a step further, apply now at https://theceocollective.com/apply/ to join The CEO Collective.

A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success, you had to do anything and everything and work 80-100 hour weeks.But you eventually reach a point where you just can't work any harder! So how do you get to that next level of success? Working harder for it clearly isn't the answer. You need to shift the way you think about your relationship with work. So in today's episode, I talk about six lessons that will have you working smarter instead.On this episode of Promote Yourself to CEO:3:48 - When you do this, you get an exponentially higher return on your time and energy. So what's lesson #1 and how have I practiced it in my business?7:12 - What does the E in CEO not stand for? I learned this lesson the hard way!11:46 - You've probably heard this phrase before, and there is some truth to it. I've had to follow this lesson whenever my business crossed another threshold.17:03 - Many entrepreneurs, especially creative ones, find lesson #4 challenging to implement. But not doing so can eventually sabotage you.20:41 - Don't love the idea of going into debt to invest back into your business? Here's what I did early on in my business for lesson #5.25:32 - You can't implement the final lesson through Google. You'll face rites of passage in your business when you want this in your corner instead.Mentioned in 6 Lessons to Work Smarter, Not HarderThe CEO CollectiveRacheal on Instagram and TikTok Rate and review on Apple Podcasts Join us for the Fired Up and Focused 5-day free productivity challenge, where I will walk you through my most important CEO habit.Whether you're dealing with limited time, limited energy, or you just want to balance growing your business and having time for a life, we've got your back. Take the first step and sign up now for this absolutely free challenge at firedupandfocused.com.