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AdTechGod sits down with CJ LeonardCJ Leonard, a seasoned professional in the media and digital space. With a career spanning several years, CJ has worked with some of the most prestigious companies in the field, including CBS, NBC Universal, Telaria, Iris TV and more.Her diverse background and consultative approach make her a valuable guest on our show today and I'm looking forward to getting to know her.Thanks to LiveIntent for sponsoring this episode.
PAUL'S BIO Our conversation with Paul is a whirlwind with a master of the media & entertainment world, now shaping how we consume, experience and feel live events - from the Olympics to art fairs to music festivals. He is President of Endeavor's IMG Events and On Location businesses, overseeing a diverse and global portfolio of consumer experiences, hospitality, and brand partnerships. The company has partnerships with more than 150 rightsholders, including the NFL, NCAA, UFC, IOC (Paris 2024, Milano Cortina 2026, LA 2028 Olympic and Paralympic Games), and PGA of America as well as relationships with festivals, musicians, and other creators, On Location offers world-class hospitality, exclusive ticket packages, and premier end-to-end travel access for corporate clients, fans, and guests to create memorable experiences at the world's most marquee events. IMG Events business owns, produces, and commercially represents hundreds of events globally, including international music, culinary, art, and horticulture festivals, multiple sports competitions and tournaments, attractions, exhibitions, and entertainment experiences. Before joining Endeavor, Paul held leadership roles in media including Chief Revenue Officer of Bloomberg Media, Chief Executive Officer of Westwood One, and in various roles at Time Inc. He is also the Founder of PC Ventures, Member of the Board of Magnite and previously served as Chairman of the Boards of Engine Group and Telaria. He has held industry-wide leadership roles including serving on the boards of the Interactive Advertising Bureau, the Radio Advertising Bureau, the Association of Magazine Media and MusicCares (National Academy of Recording Arts & Sciences). He also co-founded Griffin Cares Foundation with his wife Pam Caine and serves as its Chairman. “Live events are communities” EPISODE OUTLINE (0:00) - Intro (0:38) - Background (1:35) - Run down of Endeavor, IMG Events and On Location; sports, concerts, art, movies (4:50) - Digital, traditional media, live; the future of media, events, platforms, living it (8:26) - The “Taylor Swift economy”; commercial dynamics of live events and communities (11:09) - Lightning round; New Jersey, fish, sleeping, and “The Boss” (12:09) - Outro Assistant Editor: Devin Harris PAUL RELATED LINKS Endeavor / IMG Events / On Location Hollywood Reporter on merger of On Location and IMG Events Advertising Week Profile Magnite Board Profile Crain's 40 under 40 when he was Publisher of Teen People GENERAL INFO| TOP OF THE GAME: Official website: https://topofthegame-thepod.com/ RSS Feed: https://feed.podbean.com/topofthegame-thepod/feed.xml Hosting service show website: https://topofthegame-thepod.podbean.com/ Javier's LinkTree: https://linktr.ee/javiersaade & Bio: https://tinyurl.com/36ufz6cs SUPPORT & CONNECT: LinkedIn: https://www.linkedin.com/showcase/96934564 Facebook: https://www.facebook.com/profile.php?id=61551086203755 Twitter: https://twitter.com/TOPOFGAMEpod Subscribe on Podbean: https://www.podbean.com/site/podcatcher/index/blog/vLKLE1SKjf6G Email us: info@topofthegame-thepod.com THANK YOU FOR LISTENING – AVAILABLE ON ALL MAJOR PLATFORMS
Paul Caine is President of IMG Events and On Location, the premier experiences leader and official partner of the NFL, acquired by sports and entertainment leader Endeavor in 2020. Through partnerships with more than 150 rights holders, including the NFL, NCAA, PGA of America and USTA, and relationships with key festivals, musical artists and other creators, On Location provides official and exclusive access for corporate clients and fans to memorable experiences at marquee events. Before joining Endeavor and On Location, Caine amassed an extensive track record building, operating, transforming and investing in small- and large-scale public and private businesses. He most recently served as Chief Revenue Officer (CRO) of Bloomberg, as Chief Executive Officer of Westwood One and in numerous roles at Time Inc. over 23 years, including Executive Vice President, CRO and Group President. He is also the Founder of PC Ventures (an investment and advisory company), Chairman of the Board of Engine Group, where he also served as Interim CEO, and Chairman of the Board of Telaria (formerly Tremor Video), where he also served as Interim CEO. In addition to his executive positions, Caine has held various industry leadership roles, including serving on the boards of the IAB (Interactive Advertising Bureau), RAB (Radio Advertising Bureau) and MPA (Association of Magazine Media), as well as retail franchising company Nexcen Brands. Caine's philanthropic involvement includes serving on the board of the John A. ReisenbachFoundation and the Indiana University Media School Dean Advisory Board and previously as Chairman of MusicCares (National Academy of Recording Arts & Sciences). Caine and his wife Pam are also the founders of Griffin Cares. Caine lives in Tenafly, NJ, with his wife and three children.
Sean Buckley discusses Magnite's products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe. For more information about our expert, Milk Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode if available at https://marketecture.tv/programs/magnite-sean-buckley . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.
Mark is the CEO of DoubleVerify and a seasoned ad tech CEO having headed up eXelate and TelariaMore
Mark is the CEO of DoubleVerify and a seasoned ad tech CEO having headed up eXelate and TelariaMore
With advertising on the edge of another significant period of disruption, we take a no-nonsense discussion about what this means moving forward. To deep dive into the topic of identity, the death of third-party cookies, and explore what comes next Adform's Co-Founder and host Jakob Bak is joined by special guests, Jess Simpson, SVP, Verified Tech & Identity at Publicis Media, Tom Kershaw, CTO at Magnite and Chairman of the Board for PreBid.org, and Joanna Burton, Chief Strategy Officer at ID5. With a holistic look at the future of identity, the conversation touches on what this means for advertisers, agencies, and publishers moving forward as well as the role of technology vendors in smoothing the transition. Navigate the episode: 03:05 for Joanna Burton 12:45 for Tom Kershaw 20:50 for Jess Simpson Want to Learn More? To continue exploring this topic, don't miss Adform's latest thought leadership on the topic. Want to discuss how Adform's expertise on topics like this can help solve your business needs? We have dedicated identity specialists eager to take a conversation with you. The Effortless Modern Marketing Podcast is produced by Adform. This episode was produced by Alex Berger. Post Production by Niels Poulsen of JAM Audio Post Production. Our Host was Adform's Jakob Bak. About Today's Guests: Jess Simpson, SVP, Verified Tech & Identity Publicis Media In her current role, Jess Simpson leads Publicis Media's Verified and Identity Consulting and Solutions teams, where she works across all regions, agencies and solutions to bring identity strategy and capabilities to Publicis Groupe's media clients in a privacy-first context. Tom Kershaw, Chief Technology Officer Magnite Inc. As Chief Technology Officer, Tom is responsible for the oversight of all aspects of product development, platform strategy and operations, and product design, as well as oversight of Magnite's engineering capabilities. Prior to the merger with Telaria, Tom held the same position at Rubicon Project. Joanna Burton, Chief Strategy Officer ID5 Joanna Burton is Chief Strategy Officer of ID5, the shared identity infrastructure, with a remit to help drive revenue, strengthen partnerships with premium publishers and accelerate the company's international expansion. She joins from SpotX, part of RTL Group, where as VP European Strategy she helped grow the business across Europe and into new areas such as Connected TV.
Magnite is this week's stock for our fundamental analysis. Magnite is an online advertising firm based out of California. Before being named Magnite, in 2020, the firm was known as Rubicon Project, which was founded in 2007. After Rubicon Project and Telaria merged in March 2020, a new company was formed that 3 months post merger was rebranded as Magnite. Subscribe to 7 Investing with the code "CCM": https://7investing.com/subscribe/ Watch this episode on YouTube: https://youtu.be/Ye5r0o2WfHw Follow Chit Chat Money on Twitter: https://twitter.com/chitchatmoney
In this episode, Jeremy Smith from Telaria joins Meredith Henstchel to dig into all things TV, starting with all of the industry acronyms that tend to be befuddling—OTT, CTV and linear TV. The advantages of advertising on CTV are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required. Listen in as the differences of advertising on CTV compared to linear TV and traditional TV are revealed. Certainly, the audiences on CTV are far more engaged and receptive to the messaging. But, can advertisers get an accurate viewer approach to results in a targeted advertising approach? Is it possible to mimic digital advertising strategies for CTV advertising as well? We take a closer look at the similarities and dissimilarities between advertising on CTV and linear TV. This is an episode not to be missed! Key Takeaways from this Show CTV versus Linear TV—Why advertising on CTV can yield much better dividends Like digital campaigns, can you adopt a targeted approach for CTV advertising? What does a Programming Guaranteed Deal constitute? Can you leverage the CTV platform for political campaigning? TV subscription trends in the wake of the coronavirus pandemic And much, much more…..
Closing a merger during the coronavirus pandemic? It’s not what he expected, but Michael Barrett, CEO of the combined Rubicon Project and Telaria, is adapting the companies’ product road map and integration timeline to steer the company through this crisis.
We've got earnings updates from the three big connected tv players -- Roku, The Trade Desk, and Telaria. We dig into their results and the overall market for connected tv advertising. Stocks: TTD, ROKU, TLRA Check out more of our content here: TMF's podcast portal YouTube Twitter Join Our Motley Fool Podcast Facebook Group LinkedIn StockUp, The Motley Fool's weekly email newsletter
After a few years in the doldrums, ad tech companies seem to be doing well. Integral Ad Science has an all new look. And stocks from publicly-traded companies like The Trade Desk, Rubicon Project, Cardlytics and Telaria are, for now, surging. What's going on?
On this show we discuss the supply-side ad platform Telaria. Find out why Brett gave it a rating of 7.3 and Ryan a rating of 8.7. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/chit-chat-money/support
In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the future of Connected TV is the time-tested, ad-funded model of TV past. And it's a move that presents significant advantages and challenges to the industry.See omnystudio.com/listener for privacy information.
Abbey Thomas is Chief Marketing Officer of Tremor Video DSP, the company created last year when Tremor Video (now Telaria) sold its demand-side programmatic video platform to Israeli mobile advertising company, Taptica, for $50 million. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Thomas provides an overview of the markets in which Tremor Video DSP operates, and outlines the company's strategy and roadmap.(Note: the next TV of Tomorrow Show, TVOT SF 2018, will take place June 13th-14th in San Francisco. The deadline for buying your tickets at the Early-Bird rate of $875 is midnight this Saturday, March 31st.. Register here: http://tvotshow.com/register-tvot.)
We speak to Hayley Cameron from SBS, Nathan Powell from Nine Entertainment and Juliette Stead, VP APAC at Telaria (formerly Tremor Video), about the massive growth of Connected TV and what the shift in viewing habits means for broadcasters and advertisers. Download the IAB CTV White Paper here: https://www.iabaustralia.com.au/research-and-resources/research-resources/item/12-research-and-resource/2370-iab-connected-tv-whitepaperSee omnystudio.com/listener for privacy information.