The Big Story

Follow The Big Story
Share on
Copy link to clipboard

In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

AdExchanger


    • May 15, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 36m AVG DURATION
    • 308 EPISODES


    Search for episodes from The Big Story with a specific topic:

    Latest episodes from The Big Story

    The AI Imperative Behind GroupM's “Restructuring”

    Play Episode Listen Later May 15, 2025 35:43


    GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?

    The CTV DSP

    Play Episode Listen Later May 8, 2025 36:46


    Does a connected TV DSP need lower take rates? Inside the battle among DSP's to take on The Trade Desk's dominant market position. Plus: an on-the-ground report from the TV NewFronts.

    The Tariffs And The TV Upfronts - E340

    Play Episode Listen Later May 1, 2025 38:49


    Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.

    The Ad Tech Verdict On Google And Third-Party Cookies

    Play Episode Listen Later Apr 23, 2025 35:45


    Google's SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn't going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momentous news.

    Ta-Ta To US Temu Ads

    Play Episode Listen Later Apr 18, 2025 36:59


    Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.

    Riffing On Tariff Tiffs And Risks As Uncertainty Reigns

    Play Episode Listen Later Apr 10, 2025 37:07


    The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.

    Bots And Games Are Back (For Ad Tech)

    Play Episode Listen Later Apr 3, 2025 34:31


    What's old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week's episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.

    In The Room Where (The Ad Auction) Happens

    Play Episode Listen Later Mar 27, 2025 28:56


    After the IAB Tech Lab proposed to move ad auctions from the browser to the server with its Trusted Server prototype, controversy ensued. Plus: Should data privacy be viewed as a badge of honor or a baseline?

    M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath

    Play Episode Listen Later Mar 20, 2025 35:14


    Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.

    Tariff Chaos And Yet More Ad Tech M&A

    Play Episode Listen Later Mar 13, 2025 27:08


    Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall's Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can't promote what you can't produce. Plus: the rationale behind Publicis' acquisition of Lotame.

    Programmatic's Pursuit of "Premium"

    Play Episode Listen Later Mar 6, 2025 35:44


    Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic's pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.

    Connected TV's Growth Spurt; How Ozempic Is Upending Marketing

    Play Episode Listen Later Feb 27, 2025 40:39


    In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.

    The Trade Desk Miss That Shook Ad Tech

    Play Episode Listen Later Feb 20, 2025 35:57


    When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.

    The Worst Place To Show An Ad

    Play Episode Listen Later Feb 13, 2025 39:57


    When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem.

    Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice

    Play Episode Listen Later Feb 6, 2025 29:22


    The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

    Ever-Elusive Transparency

    Play Episode Listen Later Jan 31, 2025 39:53


    CTV transparency remains a flashpoint between advertisers who want it and broadcasters who won't provide it. Our special guest, Jounce Media's Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video.

    TikTok On The Clock

    Play Episode Listen Later Jan 23, 2025 34:14


    TikTok was granted a 75-day stay of execution this week. We discuss what's next for the social media platform, why it was classified as a threat to national security – and how advertisers are responding.

    Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

    Play Episode Listen Later Jan 16, 2025 36:09


    2025 M&A is off with a bang. T-Mobile bought Vistar Media. The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.

    AI and Smart Tech: AdExchanger Does CES 2025

    Play Episode Listen Later Jan 10, 2025 31:37


    Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.

    A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency

    Play Episode Listen Later Dec 26, 2024 53:54


    To close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to this interview with Sherine Ebadi, Kroll managing director of investigations, who worked on the ANA's transparency report.

    Retail Media Standards: Miracle Or Meh?

    Play Episode Listen Later Dec 19, 2024 35:20


    The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Also, we discuss where the use of AI in advertising could be headed in 2025.

    Running the Numbers on Omnicom-IPG

    Play Episode Listen Later Dec 12, 2024 41:47


    Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

    Don't Discount Black Friday

    Play Episode Listen Later Dec 5, 2024 38:11


    This year, Black Friday stretched on for more than a week. And the retail holiday is evolving as online shopping takes over.  

    The Closing Arguments of DOJ v. Google

    Play Episode Listen Later Nov 27, 2024 48:41


    It's Thanksgiving, so we are sharing our podcast feed by posting an episode of AdExchanger Talks. Recorded right after the closing arguments of US vs. Google, ad tech antitrust edition, Digital Content Next CEO Jason Kint shares insights from inside the courtroom.

    No More TV Drug Ads? Don't Hold Your Breath

    Play Episode Listen Later Nov 21, 2024 44:22


    The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab's Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years. Plus: We break down Forrester's picks for the top 10 SSPs.

    Political Advertising Post-Mortem Analysis, Part Deux

    Play Episode Listen Later Nov 14, 2024 40:54


    Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year's unexpected election results.

    The Role Of Ad Dollars In The 2024 Presidential Election

    Play Episode Listen Later Nov 6, 2024 38:42


    Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.

    The Culture Clash Underneath Creative Ad Tech - E316

    Play Episode Listen Later Nov 1, 2024 37:41


    To explain Forrester's latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

    The Curation Debate - E315

    Play Episode Listen Later Oct 24, 2024 27:50


    We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?

    Unboxing Amazon Ads' Ad Tech - E314

    Play Episode Listen Later Oct 17, 2024 33:31


    From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it's building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.

    Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

    Play Episode Listen Later Oct 10, 2024 29:20


    As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome's user choice mechanism.

    The US v. Google Witnesses Have Spoken – Now What? - E312

    Play Episode Listen Later Oct 3, 2024 32:41


     It's a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

    Waiting On A Judge And The Polls - E311

    Play Episode Listen Later Sep 27, 2024 39:40


    Hear what the ad tech industry is saying about Google's antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

    View From The US v. Google Trial Press Box - E310

    Play Episode Listen Later Sep 19, 2024 42:30


    After eight days of the antitrust trial, who's in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

    An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309

    Play Episode Listen Later Sep 12, 2024 41:51


    Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger's courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.

    Uncloaking A New Programmatic Scam - E308

    Play Episode Listen Later Sep 5, 2024 39:39


     Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it's ready to build your media plan.

    Google's Header Bidding Countermeasures Go On Trial - E307

    Play Episode Listen Later Aug 29, 2024 35:07


    Just two weeks before Google's antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what's ahead as header bidding goes to the stand.

    The VC POV - E306

    Play Episode Listen Later Aug 22, 2024 42:22


    Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm's recent bet on attention metrics startup Adelaide. Plus: What's up with Meta's new third-party attribution partnerships?

    Agency Ad Tech - E305

    Play Episode Listen Later Aug 15, 2024 46:06


    Inside Publicis' play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.

    Inside The Ruling That Deemed Google Search A Monopoly - E304

    Play Episode Listen Later Aug 8, 2024 42:46


     Google is a monopolist. We bring on a guest that's both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.

    The Looming Question Of Cookie Consent

    Play Episode Listen Later Aug 1, 2024 44:29


    What will Chrome's third-party consent look like? We offer our best guess based on existing information (which is thin). Plus, we spotlight the controversy around ID bridging. The tactic supplies IDs for cookieless inventory through a spectrum of approaches, and not all of them are buyer approved.

    The Third-Party Cookie Pardon - E302

    Play Episode Listen Later Jul 24, 2024 36:02


    Keep the cookies; hold for consent. We unpack Google's reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.  

    A Refresh On The DOJ's Upcoming Antitrust Trial Against Google

    Play Episode Listen Later Jul 17, 2024 24:12


    We set the scene for Google's upcoming antitrust trial in September, including details from the recently released witness list, a who's who of the ad tech world.

    Episode 300: The End of Oracle's Advertising Era

    Play Episode Listen Later Jul 11, 2024 39:51


    For our 300th episode, we do a post-mortem (don't do a brand safety block on us for using this term!) on Oracle's ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.

    The PET Project That Mozilla Acquired - E299

    Play Episode Listen Later Jun 27, 2024 41:31


    This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

    Cannes Lions, Generative AI Edition

    Play Episode Listen Later Jun 20, 2024 40:19


    At the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.

    Nope, We Haven't Hit Peak Retail Media Yet - E297

    Play Episode Listen Later Jun 13, 2024 43:05


    The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

    Ranking The Open Web - E296

    Play Episode Listen Later Jun 6, 2024 41:33


    SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk's SP500+ product. Plus: Seedtag acquired Beachfront, a deal that's emblematic of multiple trends in CTV, privacy and the rise of contextual.

    The Shrinking Open Web

    Play Episode Listen Later May 30, 2024 40:01


    The open web is getting smaller, with the squeeze happening in two directions. Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.

    ‘Incrementality' Is The Buzzword That Stole Prog IO

    Play Episode Listen Later May 23, 2024 27:19


    Our other “a-ha” moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show told me they'd fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)

    Measuring Muck - E293

    Play Episode Listen Later May 16, 2024 36:35


    Made-for-advertising sites are roosting in reputable publishers' subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

    Claim The Big Story

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel