Podcasts about adform

How did programmatic go from misunderstood tech jargon to a foundational piece of modern media strategy, and why are younger marketers so drawn to it?In this Digital Disruptors episode, PMW News Reporter Reem Makari speaks with Babajide Sotande-Peters, Senior Manager of Global Programmatic & Innovation at a team x Omnicom, Milica Lukic, Account Director at Adform, and Sophie Marsh-Baldry, Senior Programmatic Account Manager at Azerion. Together, they share how they each found their way into the programmatic space and why they've stayed.The trio discuss why programmatic is often seen as the perfect entry point for digital-native gen Z and millennial marketers, thanks to its data-driven nature, channel diversity, and demand for analytical thinking. But it's not just a young person's game, they also reflect on the importance of having mixed-experience teams to drive innovation, context, and creativity.New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards.~ Episode breakdown ~(0:00 - 4:23): Introduction to programmatic advertising and personal journey(4:23 - 9:59): Programmatic as an entry point and generational differences(9:59 - 16:33): Collaboration between generations and client openness to innovation(16:33 - 27:11): Programmatic in wider marketing strategy and traditional media(27:11 - 41:20): Risks, AI, and myth vs. fact in programmatic~ Further reading ~Spotify opens programmatic marketplace to advertisers with launch of new solutionNetflix expands programmatic offering to EMEA with Google DV360 and The Trade Desk partnershipsBig tech under fire after report finds programmatic ads running alongside CSAM sites Hosted on Acast. See acast.com/privacy for more information.

Mats Persson discusses how open-source content management can drive digital transformation—and what it takes to create modern web experiences that scale. Mats is CEO of Umbraco, a website builder and CMS for businesses and developers, built on Microsoft's .NET platform and used by over 250,000 people around the world. Prior to Umbraco Mats held leadership roles at PwC, IBM and Adform, among others. Host, Kevin Craine Want to be a guest? https://DigitalTransformationPodcast.net/guest Do you want to be a sponsor? https://www.digitaltransformationpodcast.net/sponsor  

Today Dot discusses Google's decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform's exploration of a potential sale.

España se situó como el país europeo con más vuelos diarios en 2024, por detrás de Reino Unido, con un total de 4.984 operaciones, un 8% más que el año anterior, mismo crecimiento que en comparación a 2019, según datos de Eurocontrol. Fitur 2025 cerró su 45ª edición con cifras récord, superando expectativas al reunir cerca de 255.000 asistentes, incluidos 155.000 profesionales, y más de 9.500 empresas de 156 países. El evento generó un impacto económico de 455 millones de euros en Madrid. La próxima edición se celebrará del 21 al 25 de enero de 2026, con México como país socio. Civitatis proyecta un aumento del 40% en sus ventas para 2025, destacando su fuerte crecimiento en Latinoamérica, con un alza superior al 60% en México, más del 70% en Brasil y consolidación en mercados como Argentina y Colombia. Expertos de Meliá Hotels, Adform y AdQuiver debatieron en FITUR sobre los retos de la hiperpersonalización en el marketing turístico, destacando la importancia de adaptar los mensajes a las necesidades individuales, como edad, país y precios dinámicos. En este contexto, Maritza Goya, de Adform, resaltó que la combinación de datos, creatividad e inteligencia artificial está mejorando la adaptación a las demandas del sector. La Asociación Española de Turismo Rural (ASETUR) llevará a cabo el XVI Congreso Nacional de Turismo Rural en Gran Canaria los días 5 y 6 de junio, con el objetivo de fortalecer el sector y promover un turismo rural sostenible y responsable con el medio ambiente. Travelance alcanza la inscripción de casi 3.000 agencias de viaje a su club de fidelización, Travelance Club, según ha afirmado en Fitur 2025, en la que anunció la suma de nuevos 'partners'. El Ayuntamiento de Calvià ha presentado su plan de modernización turística 2024-2027, con una inversión inicial de 20 millones de euros. El plan busca posicionar a Calvià como un destino de turismo de calidad y lujo, atrayendo a turistas de alto poder adquisitivo con la apertura de nuevos hoteles y restaurantes previstos para 2025. Islas Canarias, Gobierno de Cantabria y Euskadi Basque Country han sido premiados como los mejores stands en la categoría de comunidades autónomas durante los XLV Premios Mejor Stand de Fitur 2025. Además, Grupo Piñero, Paradores y Extremadura recibieron el galardón al stand sostenible. Mientras que, República Dominicana ganó el premio al mejor stand de destino internacional.

PMW is one the ground at Cannes Lions 2024!Having been dubbed the 'Festival of Creativity and Tech', this first edition of PMW's Cannes Lions podcast miniseries brings you expert insight on all of the biggest discussions, innovations and under-the-radar talking points from across the Croisette.PMW Editor Robin Langford joins host Joseph Arthur to synthesise all of the 'Cannesdemonium' from the opening days of the event, touching on everything from gen AI and the cookie-less conundrum to CTV, retail media and sustainability.Featuring revelations from the industry's best and brightest, including the likes of Uber Advertising's Paul Wright, Tripadvisor's Lena Arbery, Adform's Phil Acton and many more, whether you're on the ground in Cannes or following along from afar, the Performance Marketing Unlocked podcast has you covered.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Cannes 2024: Amazon launches cookie-less solution, WACL holds industry accountable for women representationCannes Lions Day 2: A walk on the wild sideCannes 2024: Meta upgrades advertising suite with boost to gen AI toolsCannes Lions day 1: back inside the blast furnace of global marketing Hosted on Acast. See acast.com/privacy for more information.

Mediebransjen står ikke stille. Den er ikke uberørt av teknologiutviklingen. Disrupsjonen lever i beste velgående, og om kort tid vil digital markedsføring være fundamentalt endret. En aktør som har vært med på å endre dagens spilleregler, er det danske adtech-selskapet Adform, som er det eneste globale adtech-selskapet med hovedkontor her i Europa. Jeg har fått besøk av Country Manager for Adform Norge, Jan Berthrand Danielsen, for å høre mer om hvordan markedet for digital reklame vil utarte seg i 2024 … and beyond. Episoden presenteres av Epicenter - Oslos hub for digital innovasjon og et økosystem for innovative selskaper i vekst. Gå inn på epicenteroslo.com og bli medlem du også!Lenker til alt jeg har snakket om, finner du på HansPetter.info Hosted on Acast. See acast.com/privacy for more information.

AdLib is a meta DSP aimed at medium-sized advertisers. It offers a transparent pricing model, simplified user interface and access to ad buying tools from Criteo, Beeswax, Xandr, DV 360 and Adform. In our interview, CEO Mike Hauptman says AdLib differentiates from other mid-market DSPs such as Simpli.fi and Basis by focusing narrowly on integration with existing platform APIs rather than advancing its own bidders. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

In this episode of the B2B Sales Trends podcast, our host Harry Kendlbacher, CEO of Global Performance Group, sits down with Philip Acton, the Head of UK Sales for Adform, a leading player in the adtech industry. Join us for this deep-dive into the world of adtech sales, as Harry and Philip explore innovations, insights, and strategies to help sales leaders thrive in the dynamic B2B sales landscape.

El 49% de los expertos en marketing en España han sido impactados por la eliminación de las cookies de terceros, según un estudio de YouGov para Adform. A pesar de este reto, el 60% desconoce las alternativas para estas cookies. En 2023, el 42% aumentó su inversión en marketing y el 71% de las empresas tienen acuerdos directos con sus plataformas publicitarias. La transparencia en la gestión de datos es crucial, con el 85% deseando conocer el desglose de su presupuesto. La desaparición de las cookies representa un gran desafío; sin embargo, se espera que el 55% busque soluciones para adaptarse a los cambios del 2024. TEKDI: Instituto de Marketing Digital de los Negocios Mejora los Resultados del Negocio con el Marketing Digital y la IA ► Dedicando solo 15 minutos al día con nuestra plataforma online con más de 125 cursos, másters y certificaciones con divertidas clases prácticas en video, acompañamiento de un tutor, mentorías en directo, retos reales en vivo y mucho más. ►►►https://tekdi.education/ Y no olvides suscribirte y valorar nuestro podcast ★★★★★

Tue, 12 Sep 2023 22:15:00 +0000 https://mymarketing.podigee.io/19-andreas-sierts-adform 96924ed4c5e6a7aa191fea934ffe2739 Die Cookie-less Future rollt auf die Advertiser zu. Eigentlich wissen wir ja alle schon, dass sie kommt und können uns vorbereiten – doch welche Möglichkeiten bieten sich an? Eine Lösung sind ID Solutions. Daniel Distler, Host des Podcasts Marketing Pioneers spricht in dieser Folge mit Andreas Sierts, der beim Anbieter adform als Vice President Identity and Platform Products arbeitet und auch schon 20 Jahre Marketing-Erfahrung hinter sich hat. Bei adform kümmert er sich um alle Produktbestandteile, Reporting, Algorithmen, Identity – und halt auch die Post-Cookie-Ära. Andreas gibt den Tipp an die Hörer: Bereite Dich auf die Cookie-less Future vor! Lehn Dich nicht zurück! Dafür gibt er in der Podcast-Episode einige Tipps dazu, wie man strategisch am besten vorgeht, was man genau tun muss, um ID Solutions einzusetzen und gibt eine Hands-on-Anleitung für die Implementierung. Dabei grenzen Daniel und Andreas ID Solutions auch von anderen Advertising-Varianten ab, z.B. dem Contextual Targeting – denn auch der Cookie deckt nur einen Teil des Use Cases ab. Die Entscheidung für oder gegen ID Solutions kommt immer auf den Bereich an. Doch beide Experten sind sich sicher: Man sucht die perfekte Lösung – aber manchmal lohnt es sich, einfach mal loszulaufen, zu experimentieren und Erfahrungen zu sammeln! Außerdem erzählen sie noch von einer Revolution, wie Daniel es nennt; Utiq – ein Identifier auf Basis der Telefonnummer. Dieser ist durch ein Joint Venture zwischen den Telkos möglich. Andreas und Daniel erklären, wie dieser Identifier genau funktioniert und was er für Vorteile hat – in einer Welt, in der wir alle am Smartphone „kleben“. Diese Folge wurde produziert mit freundlicher Unterstützung von adform. Zum LinkedIn-Profil von Daniel: https://www.linkedin.com/in/daniel-distler-09337547/ Zum LinkedIn-Profil von Andreas Sierts: https://www.linkedin.com/in/andreas-sierts-0829853a/ Zur Website von adform: https://site.adform.com/ Die letzte Folge über ID Solutions: https://open.spotify.com/episode/49zLcRiJIWo0cFi29yo13r?si=XI05jzyfTMGtzaxxhbJQcA 00:00:00 Intro und Begrüßung 00:01:45 Vorstellung Andreas Sierts 00:02:50 Wofür brauche ich ID Solutions? 00:04:56 Alternativen zu ID Solutions 00:07:26 Use Cases für die Nutzung 00:11:53 Frequenzmanagement und Audience Targeting 00:13:34 Große und kleine Unternehmen 00:16:31 Vorbereitung auf die Cookie-less Future 00:17:51 Adform als Lösung für die Cookie-less Future 00:21:25 Konkrete Tipps für den Einsatz von ID Solutions 00:25:07 Erstmal loslegen! 00:27:49 Datenschutz und ID Solutions 00:30:43 Was kostet die Umstellung auf ID Solutions? 00:32:42 Utiq – Identifier auf Basis von Handynummer 00:38:46 Andrea's Marketing-Game full no Daniel Distler

Mercredi 12 avril 2023, SMART TECH reçoit Guillaume Avrin (Coordonnateur national pour l'intelligence artificielle) , Fabien Omont (Directeur global product, Adform) , Jean-Noël de Galzain (Fondateur et PDG, Wallix) et Jérôme Bouteiller (Fondateur, Écran Mobile)

Dette er en annonsørepisode sponset og presentert av Adform, verdens eneste uavhengige og fullt ut integrerte reklameplattform utviklet for moderne markedsføring. Gå inn på adform.com for å lære mer om hvorfor nettopp du bør ta i bruk deres annonseteknologi. 2023 kommer til å bli et utfordrende år for alle markedsførere. Strengere personvernregler, anført av EU, har ikke gjort det enklere å målrette reklame og markedsføring til et definert publikum, og det ble heller ikke enklere av at Apple gjorde det mulig for deg og meg å ikke bli overvåket og forfulgt av apper og selskaper på tvers av andre nettsteder og apper. Faktum er at nærmere 60 prosent av all nettsurfing i Norge foregår uten at tredjeparts-cookies er involvert. Og i 2024, vil Google også avvikle tredjeparts-cookies, såfremt de ikke går for en fjerde utsettelse. Så hva skal vi gjøre da, for å oppnå maksimal effekt og ROMI på våre sårt tiltrengte reklame- og markedsmidler i år? Jeg har fått med meg Jan Berthrand Danielsen, som er country lead for adtech-selskapet, Adform Norge, for å høre hvor skapet står, eventuelt hvor det bør stå. Har du tips til saker, gjester og annet relevant innhold for Teknologitrender-podkasten, er det bare å sende meg en mail på hpnhansen(a)kommfrem.no.Lenker til alle sakene jeg har snakket om, finner du på HansPetter.info og på podkast-siden; https://hanspetter.info/teknologitrender/Video-versjonen av Teknologitrender finner du på YouTube-kanalen og spillelisten Teknologitrender. Hosted on Acast. See acast.com/privacy for more information.

Apie motinystę ir gyvenimą Vokietijoje - Hamburge gyvenanti žurnalistė Vytenė Stašaitytė.Šiemet į informacinių technologijų krypčių studijų programas Lietuvos aukštosiose mokyklose įstojo 71 proc. daugiau moterų nefu pernai, rodo pirmą kartą skelbiamas Moterų technologijų srityje barometras. Iš kur šis šuolis? Ką jis rodo? VU Matematikos ir informatikos fakulteto strategijos ir bendrųjų reikalų prodekanė, doc. Jurgita Markevičiūtė ir IT įmonės Adform programuotoja Monika Kaltenytė.Kiek atsakymų apie smurtą prieš moteris galima rasti istorijos kloduose? Kokias jas pateikia istorikai? Monografijoje „Pati kalta?“ Smurto prieš moteris istorija XX a. Lietuvoje“ analizuojama smurto prieš moteris formų ir socialinių praktikų visuma XX a. Lietuvoje, siekiama paaiškinti šio fenomeno priežastis, veiksnius ir kilmę. Ikimodernioje visuomenėje moteris buvo ekonomiškai, teisiškai ir tradiciškai priklausoma nuo vyro, o smurtas prieš moterį – dažnas patriarchalinės visuomenės reiškinys. Jos autorės - Monika Rogers (Kareniauskaitė) ir Sigita Černevičiūtė.MO muziejus su LRT jau 3 kartą kviečia žaisti MOdisėją - virtualų modernaus meno žaidimą. Žaidimas vyks internetinėje svetainėje mo.lrt.lt, o į jį registruotis galima jau dabar - iki lapkričio 10-osios. O jūs irgi galėsit žaisti - atsakyti į klausimą, laimėti puikių prizų, kvietimų į muziejų, knygų.Eteryje MO muziejaus kuratorė Ugnė Paberžytė. Šiandien prieš žaidimą kalbėsim apie popartą.LRT faktai.Ved. Živilė Kropaitė

Viðmælandi þáttarins er Hermann Haraldsson, meðstofnandi og forstjóri Boozt.com. Boozt.com er stærsta netverslun Norðurlandanna sem selur vörur eins og tískufatnað, íþróttaföt, snyrtivörur og heimilisbúnað. Hermann er fæddur árið 1966 og ólst upp í Reykjavík og á Akureyri. Hermann flutti 14 ára til Danmerkur í heimavistaskóla, gekk í menntaskóla þar og háskóla og hefur búið í Danmörku síðan. Hermann kláraði B.Sc. próf í viðskiptahagfræði frá Viðskiptaháskólanum í Kaupmannahöfn (CBS) og Master í viðskiptahagfræði frá sama skóla. Hermann hefur unnið sem framkvæmdastjóri OMD Nordic, birtingahúss, sem eigandi og framkvæmdastjóri Win Win aulgýsingastofunnar og framkvæmdastjóri Brøndby IF danska fótboltaklúbbsins sem listaður er í kauphöll. Hermann stofnaði síðan Boozt.com árið 2010 og veltir fyrirtækið nú um 6,5 milljarða sænskra króna eða um 85 milljarða íslenskra króna. Höfðustöðvar Boozt.com eru í Malmö og starfa um 1400 starfsmenn hjá fyrirtækinu í Kaupmannahöfn, Árásum, Vilnius og í Póllandi. Hermann hefur einnig setið í ýmsum stjórnum m.a. hjá Adform, sjónvarpsstöðinni TV 2 og fótboltaliðinu Brøndby. Þátturinn er kostaður af Icelandair.

John Piccone, Regional President, Americas, at Adform an Integrated Advertising Platform joined us on this episode of the SalesStar Podcast to chat about a few trending digital marketing and ad best practices: Key topics covered: Fundamentals in B2B marketing that help drive ROI Understanding marketplace evolutions and customer behaviors What B2B revenue/sales/marketing leaders need to keep focus on in today's dynamics

These podcasts are hosted by Morag Cuddeford-Jones and recorded with the latest cohort of the Practice Makes UnPerfect programme – a course that helps people find and finesse their public voices. In this episode, Adform's Team Manager and Product Management Operations Laura Jončiulienė discusses The New Work-Life Balance.

The Ocean can be dark and mysterious, especially considering how little of it mankind has actually explored. It is impossible to know exactly what lies in the depths of the endless sea. But sometimes its not just what's below the water you need to be wary of, sometimes the biggest threat comes from Through The Fog. Are you a podcaster? are you interesting in having your ad in Through the Fog? Submit your ad at https://link.throughthefog.org/AdForm (https://link.throughthefog.org/AdForm) to have your ad played before an upcoming episode! I Recently Launched a GoFundMe and Could really use your help. We Are trying to raise funds so that we can start paying our actors and start putting together a concrete team. If you would be willing to help please head over tohttps://link.throughthefog.org/fund ( https://link.throughthefog.org/fund) to Donate, or you can also become a patron at https://link.throughthefog.org/patreon (https://link.throughthefog.org/patreon) which is equally helpful. Thank you! This Weeks Story is https://creepypasta.fandom.com/wiki/Fog (Fog by Josef K) Narration By Dustin Booher with Ethan Middleton as the Captain, Check out Ethan's 3D Printing business at https://www.middletonmade.com (https://www.middletonmade.com) It Would be a huge help if you could follow/share Through The Fog On Social Media! https://link.throughthefog.org/twitter (twitter) https://link.throughthefog.org/facebook (facebook) https://link.throughthefog.org/IG (instagram) for more episodes check us out online at https://link.throughthefog.org/home (throughthefog.org) Through The Fog is presented by https://link.throughthefog.org/Flyover (Flyover State Park) Want to Support the Show? Who Wouldn't There is currently two ways. You can by Merch in the official https://link.throughthefog.org/merch (Through The Fog Merch Store) Or you can donate by Becoming a patron athttps://link.throughthefog.org/patreon ( patreon.com/fog_cast) Either Way it is greatly appreciated!!! Through The Fog was Created Recorded and Edited by Haptic The Intro Theme was created by Kevyn Kerrivan Music Is From https://studio.youtube.com/ (Youtube Studio), https://www.storyblocks.com/audio (Story Blocks), https://www.epidemicsound.com/ (Epidemic Sound), and https://freesound.org/ (Freesound.org) Thanks so much for watching, and Keep your eyes on the fog. Mentioned in this episode: https://throughthefog.captivate.fm/fund (Go Fund Me)

These podcasts have been recorded with the latest cohort of the Practice Makes UnPerfect programme – a course that helps people find and finesse their public voices. In this episode, Andrius Misiūnas  Senior Product Manager at  Adform discusses How we protect privacy and end up with bad ads but no better privacy.

These podcasts have been recorded with the latest cohort of the Practice Makes UnPerfect programme – a course that helps women find and finesse their public voices.Malin Thallaug, Enterprise Sales Director at Adform asks how can brands minimize their ad waste in programmatic campaigns?

In this episode, our host Kurt Donnell chats with Julian Baring, Adform‘s Regional President of the Americas, about a new shift in the industry, the benefits and challenges of operating overseas, and the importance of a strong company culture. Julian's LinkedIn: https://www.linkedin.com/in/julianbaring/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production

The Advertising Standards Authority (ASA) has launched a new pilot with IAB UK members - including Adform, Amazon Ads, Google, Index Exchange, Meta, TikTok, Twitter and Yahoo - that aims to bring more transparency to the digital ad industry. In this week's podcast, James is joined by the IAB's resident policy pro, Christie Dennehy Neil (official title: Head of Policy & Regulatory Affairs) for a hot off the press, 10-minute explainer on how the pilot came about, what it sets out to achieve and why it's significant. Find out more about the pilot here. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

 These podcasts have been recorded with the latest cohort of the Practice Makes UnPerfect programme – a course that helps women find and finesse their public voices. In this episode, Adform's Ad Serving & Programmatic Specialist  Gabrielė Baltrukonytė asks, Why would people consider a career change?

Jan Berthrand Danielsen fra Adform er på besøk for å snakke om bruk av førestpartsdata i annonsering og statusen på mulighetene for det i Norge akkurat nå.  Markedsføringspodden er podcasten for deg som vil lære mer om markedsføring og salg. Podcasten ledes av Even Ødegård i INEVO og Eivind Bodding. Det tar deg gjennom temaer som sosiale medier, søkemotoroptimalisering, søkemotormarkedsføring, e-postmarkedsføring og mye mer.

I 2021 introduserte Apple App Tracking Transparency for å gi deg og meg valget om vi ønsker at apper skal få tracke oss på tvers av andre apper og nettsteder. Samme år lanserte Google Floc som var selskapets løsning på en cookie-løs fremtid. FLoC ble først utsatt, deretter lagt vekk og erstattet med Topics, som vil dukke opp senere i år. Eller til neste år. Om kort tid er cookien død - både på laptop og på mobil. Det gjør det vanskeligere å tracke brukere, noe som betyr at det blir vanskeligere å drive med målrettet markedsføring. Og som om det ikke var nok, er det i praksis (i alle fall teoretisk) ulovlig å sende persondata fra europeiske borgere ut av EU. Det har blant annet ført til at Meta truer med å trekke seg ut av Europa. Det har ført til at Frankrike, Tyskland og Østerrike har forbudt bruk av Google Analytics. Og det har ført til at Stockholms kommune har sluttet å bruke Microsoft Office 365. Både andre- og tredjeparts-data er med andre ord “utfordret” av personvern- og sikkerhetsmessige årsaker. Og det skal det handle om i denne episoden; første-, andre- og tredjeparts-data. Eller førsteparts-ID-er, hvis du vil. Hva er hva, hva er best og hvordan skal vi forholde oss til det her i praksis?Til å snakke om det her, har jeg fått besøk av Jan Berthrand Danielsen, fra Adform Norge. ​​Adform er den eneste globale, uavhengige og fullt ut integrerte reklameplattformen som er utviklet for moderne markedsføring. I tillegg er Adform også den eneste globale aktøren med hovedkontor og serverpark i Europa, hvilket er særs viktig med tanke på hva jeg akkurat sa vedrørende forbudet om å overføre personinformasjon til europeiske brukere til USA.Og bare for ordens skyld; Adform er en av kundene mine. Nå skal dog ikke episoden handle om Adform, men om hvordan du og jeg bør forholde oss strategisk til en førsteparts-data-hverdag. Og da begynte jeg med det mest åpenbare spørsmålet først - hva er førsteparts-data, og hvordan skiller det seg fra andre- og tredjeparts-data.Denne episoden presenteres av Uveil, som er en digital plattform for utleie av eiendom til film, tv og reklame. Registrer deg gratis nå på Uveil.noHar du tips til saker, gjester og annet relevant innhold for podden, er det bare å sende meg en mail på hpnhansen(a)kommfrem.no.Lenker til alle sakene jeg har snakket om, finner du på HansPetter.info og på podkast-siden; https://hanspetter.info/hans-petter-co/ Bli en bidragsnyter: Støtt innholdsproduksjonen min med 15 kroner i måneden via Vipps - https://hanspetter.info/bidragsnyter/ See acast.com/privacy for privacy and opt-out information.

Pierwszy w tym roku odcinek podcastu Business Marketer przeznaczamy na rozmowę o tym, co dla marketerów oznaczają ograniczenia w pozyskiwaniu i przechowywaniu popularnych ciasteczek, czyli tzw third party cookies.Ciasteczka to tradycyjnie stosowana w przeglądarkach technologia, dzięki której można personalizować treści, w tym reklamy w oparciu o monitorowane zachowania użytkowników.Od niedawna trwa proces ograniczania możliwości wykorzystywania tej technologii. Ponieważ może to bardzo wyraźnie wpłynąć na możliwości działań marketingowych i reklamowych, zaprosiłem do rozmowy eksperta z firmy AdForm - Łukasza Bańkowskiego, aby wyjaśnił na czym polega wyzwanie i jak się do niego przygotować.Z Łukaszem możesz skontaktować się poprzez jego profil LinkedIn: https://www.linkedin.com/in/lukaszbankowski/A firmę Adform poznasz odwiedzając jej witrynę: https://site.adform.com/Więcej materiałów o marketingu B2B znajdziesz na mojej stronie: https://businessmarketer.pl 

These podcasts have been recorded with the latest cohort of the Practice Makes UnPerfect programme – a course that helps women find and finesse their public voicesVirgita Abaraviciute, Vice President, Global Customer Operations at Adform, discusses why we should we embrace mistakes rather than avoid them.

In this episode of the Effortless Modern Marketing Podcast we explore the changing role of advertising and what this means for modern marketers as they seek to chart an effective and strategic path forward. Adform's Regional President, Western Europe, Rick Jones, is joined by Alison Keith – Global Vice President of Media at COTY, Elli Papadaki – VP, Luxury - Global Commercial Partnerships, Condé Nast, and Phil Smith - Director General at the ISBA as they explore some of the industry's most pressing questions including; Has technology fundamentally changed advertising forever? What new responsibilities will this bring? How are new sources of engagement and creativity evolving? And how does transparency factor into the equation? Stream on your podcast platform and device of choice: https://anchor.fm/effortlessmodernmarketing About our guests: Alison Keith – Global Vice President of Media at COTY – Alison is the Global Vice President of Media & Digital at Coty – one of the largest beauty businesses in the world. With a passion for data, technology and consumer behaviour, Alison has built over 20 years of marketing, creative, tech and media experience to bring some of the biggest brands meaningfully into consumer's worlds. Phil Smith - Director General, ISBA – Phil's marketing and general management career spans packaged goods, grocery retail, gaming, consultancy and marketing technology start-ups. In packaged goods he has served as Vice President, Strategy for Kraft Jacobs Suchard in Europe. Subsequent board roles in grocery and gaming include: Marketing & Trading Director, Kwiksave; Group Marketing Director, Somerfield; Commercial and Operations Director, Camelot; and Managing Director, Musgrave GB. Elli Papadaki – VP, Luxury - Global Commercial Partnerships, Condé Nast - Elli's career in media started 16 years ago when she landed her first media role at the FT. During her 9 year stint with the leading financial news title, she worked across a number of client categories ranging from property to business schools to luxury and consumer brands selling cross platform solutions with a particular focus on digital executions. Her next move saw her transition into ad tech where she got a flavour for the intricate and rapidly growing world of digital advertising. From there she moved back to the FT to lead their global programmatic strategy and sales efforts. A firm believer in the value of quality content and the importance of context, she worked closely with the sales teams to educate clients and agencies around the importance of buying quality inventory using the efficiencies of automation. A year down the line she transitioned into Condé Nast International's newly created global commercial partnerships hub with the task of leading efforts around simplifying and streamlining programmatic trading across all its titles and markets to simplify transactions for international buyers. This Episode's Adform host is Rick Jones. Adform's Regional President, Western Europe. Before joining Adform, Rick spent five years at Google DoubleClick, where he was Head of Business Development and lead consulting for UK and Global businesses on programmatic and data-driven marketing strategies. A digital veteran, Rick has twenty years experience in the industry, which began with web auction pioneer, QXL.com, where he was responsible for UK business development. Later Rick joined Camelot, the National Lottery operator, as commercial lead for the world's first transactional lottery website, and later John Lewis, as Head of Marketing for Financial Services, before working at Sony as Head of Multi-channel Retailing.

Vaida Norvilaite, Head of Pre-sales at Adform, discusses how anthropology can be combined with technology. The post Vaida Norvilaite, Adform on taking an anthropological approach to technology appeared first on New Digital Age.

A year on from TFAR Episode 5 about the ISBA Programmatic Report we decided to regroup and discuss what has changed in the programmatic landscape, since this ground breaking report. Paul chairs a panel of industry experts including  Steve Chester Director of Media at  ISBA , Oliver Whitten Chief Operating Officer at AdForm, Allison Thorburn Digital Accelerator lead from BT. They highlight how auditing has improved, what's new in terms of supply chain optimisation, the evolution in to new channels and of course the identity dilemma.  This fascinating discussion hones in on how the industry needs to grow up to align with advertiser expectation and how the industry can avoid a scenario where consumer tracking is even more invasive than with 3rd party cookies. Last but not least, Paul asks his guests to share one key area that brands can focus on to prepare for a bright but more complex and fragmented future. It's an insight packed episode!

With advertising on the edge of another significant period of disruption, we take a no-nonsense discussion about what this means moving forward. To deep dive into the topic of identity, the death of third-party cookies, and explore what comes next Adform's Co-Founder and host Jakob Bak is joined by special guests, Jess Simpson, SVP, Verified Tech & Identity at Publicis Media, Tom Kershaw, CTO at Magnite and Chairman of the Board for PreBid.org, and Joanna Burton, Chief Strategy Officer at ID5. With a holistic look at the future of identity, the conversation touches on what this means for advertisers, agencies, and publishers moving forward as well as the role of technology vendors in smoothing the transition. Navigate the episode: 03:05 for Joanna Burton 12:45 for Tom Kershaw 20:50 for Jess Simpson Want to Learn More? To continue exploring this topic, don't miss Adform's latest thought leadership on the topic. Want to discuss how Adform's expertise on topics like this can help solve your business needs? We have dedicated identity specialists eager to take a conversation with you. The Effortless Modern Marketing Podcast is produced by Adform. This episode was produced by Alex Berger. Post Production by Niels Poulsen of JAM Audio Post Production. Our Host was Adform's Jakob Bak. About Today's Guests: Jess Simpson, SVP, Verified Tech & Identity Publicis Media In her current role, Jess Simpson leads Publicis Media's Verified and Identity Consulting and Solutions teams, where she works across all regions, agencies and solutions to bring identity strategy and capabilities to Publicis Groupe's media clients in a privacy-first context. Tom Kershaw, Chief Technology Officer Magnite Inc. As Chief Technology Officer, Tom is responsible for the oversight of all aspects of product development, platform strategy and operations, and product design, as well as oversight of Magnite's engineering capabilities. Prior to the merger with Telaria, Tom held the same position at Rubicon Project. Joanna Burton, Chief Strategy Officer ID5 Joanna Burton is Chief Strategy Officer of ID5, the shared identity infrastructure, with a remit to help drive revenue, strengthen partnerships with premium publishers and accelerate the company's international expansion. She joins from SpotX, part of RTL Group, where as VP European Strategy she helped grow the business across Europe and into new areas such as Connected TV.

Google's Chrome wasn't the first browser to put the kibosh on third-party cookies. Phil Acton, country manager for the UK, Benelux, and France at end-to-end programmatic platform Adform, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the company has been testing cookieless targeting with publishers in Europe, where Apple's Safari and Mozilla's Firefox have significant market share, as well as the importance of supply path optimization (SPO).

Cecilia Francoli, Director Global Marcom at AdForm, looks at learnings from 25 years in B2B marketing and how it has changed.The post The NDA PMU Podcast: Cecilia Francoli on how B2B marketing has changed appeared first on New Digital Age.

In this week's episode, our Privacy & Compliance Manager, Ninon Vagner, is joined by Elena Tutureanu, Senior Compliance Counsel, Global Data Protection & Privacy at Adform. They look at the impact of EU data privacy laws on digital advertising, discuss how the Transparency and Consent Framework is being implemented in Europe, and dive into how GDPR articulates with technical changes such as the end of third-party cookies.

In this episode, Paul talks to Oli Whitten, COO of Adform, the independent, ad tech/marketing platform from Europe used by many global brands. Paul & Oli discuss why there is a rise in brands asking more challenging questions of the walled gardens, touching on the ask for independent measurement, pricing visibility and transparency. Oli also shares his view of how digital identity will play out with post the 3rd party cookie and gives great insight in to the new service models that enlightened brands are implementing. Paul and Oli finish my discussing how technology is now rapidly changing how the industry thinks about buying supply in channels like TV and OOH and achieving cross channel measurement and of course the walled gardens have less dominance here..

Jeg tok en prat med den norske sjefen for AdForm, Marius Patrocollo, for å få en status på det programmatiske annonsemarkedet inn i 2021. Et år som vil bli preget av flere nye EU-reguleringer, cookie-endringer fra Google og IDFA-endringer fra Apple. Vil programmatisk annonsering overleve den politiske og teknologiske kampen?Det digitale annonsemarkedet er i sterk endring. Ikke bare på grunn av duopolet mellom Google og Facebook, men kanskje mest av alt som følge av hva EU og Apple gjør av politiske og teknologiske endringer om dagen. Endringer som kan gjøre det mye vanskeligere for annonsører å målrette reklamen fra og med 2021. Jeg slo av en prat igjen med Marius Patrocollo fra AdForm (Marius var gjest i episode 63) for å snakke mer om alt fra IDFA, Digital Services Act og manglende tillit til USA fra et europeisk ståsted. AdForm er et dansk selskap som har holdt på med AdTech siden 2012. Marius er country manager for AdForm i Norge, og har lang fartstid med programmatisk annonsering.Han var med på å bygge opp den programmatiske satsningen i Schibsted, før han gikk inn i GroupM med ansvaret for blant annet programmatisk. De siste årene har Marius jobbet i AdForm, hvor selskapet mest av alt jobber med flere av Norges største annonsører, mediebyråer og konsulentselskaper.Vi begynte like godt med å snakke om året som har gått. Fra et programmatisk ståsted. God fornøyelse. Hans-Petter & Co presenteres av:CheckIn - Sannsynligvis Norges beste påmelding- og billettsystem som forenkler hverdagen for deg som arrangerer seminarer, konferanser og andre eventer. See acast.com/privacy for privacy and opt-out information.

Ahead of his fireside chat at AW2020, we caught up with Adform’s Julian Baring about all things technology, and how Adform helps marketers future-proof their marketing stack.

Some of the highlights of the show include Why Adform decided to move to a cloud native architecture and Kubernetes specifically  Who was the driving force behind the move to Kubernetes? Was the switch purely an engineering decision or did it involve people outside of engineering? Positive and less positive surprises that come with switching to cloud native  Organizational and technical problems Edgaras has faced What's next for Adform on their cloud journey Links LinkedIn: https://www.linkedin.com/in/apsega/ Twitter: https://twitter.com/Apsega TranscriptAnnouncer: Welcome to The Business of Cloud Native Podcast where we explore how end users talk and think about the transition to Kubernetes and cloud-native architectures.Emily: Welcome to The Business of Cloud Native. I'm Emily Omier, your host. And I'm here today with Edgaras Apsega, lead IT systems engineer at AdForm. Edgaras, what I'd like to do is just start out with you introducing yourself.Edgaras: I'm Edgaras. I'm working in the Adform. For anyone that doesn't know, Adform is one of the leading advertising technology companies in the world, and provides the software used by buyers and sellers to automate digital advertising. And, probably one of the most interesting parts of our solution stack is demand-side platform that has real-time bidding. And, what it means is that when that page is loading for some kind of internet users, behind the curtain, there's actually a bidding process that takes place for the placeholders to show ads. So, basically, you're doing low latency stuff. And, in Adform, I'm a lead systems engineer for the cloud services team. Our team consists of eight people, and we are providing private cloud storage, load balancing, CDN, service discovery and Kubernetes platforms for our developers that are in [00:01:36 unintelligible] production services.  So, to better understand the scale that our team is working on, first of all, you can see that we are not using public cloud and we have our own private cloud that has six regions, more than 1500 physical servers, and there are more than 4000 [00:01:55 unintelligible]. And, for Kubernetes, we have seven clusters, more than 50 physical machines and around 300 constantly running [00:02:05 pods].  So, we can say that we prefer bigger clusters with bigger resources sharing pools. And you asked, how do I spend my daily work, right?Emily: Yeah. So, when you get into the office or—right now you're not going into the office—get into your table or your [laughs] home office, what are the first couple things that you do, or…Edgaras: Yeah, so, when I arrive at work, or, like, at these times, just get off the showers straight into work desk, [laughs] actually, I'm most productive in the mornings and evenings. So, in the mornings, when I go to my work desk, I try to do as much as I can. My sprint plan tasks, and then I scroll through the Slacks, emails, and the tickets assigned to me because we have a development team in another region. So, instantly in the mornings, we have some kinds of support tasks that we need to do.Emily: Let's go ahead and talk about what this is all about, the business of cloud native, and tell me a little bit about why Adform decided to move to a cloud native architecture. Why did you decide to use Kubernetes, for example?Edgaras: I'd say, actually, there were two parts. At first, we moved from traditional and, let's say, old-fashioned monitoring solutions to Prometheus, and its integration with service discovery solved lots of operational time for constantly managing and configuring monitoring and alerting for our, quite often, changing infrastructure. And the second part is the adoption of Kubernetes and all of the together coming parts like continuous integration and delivery. So, why we moved to this kind of architecture? It was because the biggest pain points for developers were to maintain actually their virtual machines. And rolling out new software releases in an old-fashioned way, took just lots of time for new software releases to reach production. So, we were looking at the new solutions that were available in the market, and Kubernetes was actually one of them. So, after successful proof of concept, we have selected it as our main application scheduler and orchestration tool.Emily: What would you say was, like, the business value that you were hoping to get out of Kubernetes, out have the ability to release software faster, for example?Edgaras: Yeah.  So, actually, we wanted to remove the operational time from our developers so that they could spend more time coding without taking care of all of the infrastructure surrounding parts, like the application operating system management, [00:04:58 unintelligible] monitoring, alerting, logging, and so on. So, basically what, I'm saying is that the business value was for the developers to be able to ship features faster, and have a more stable platform that scales application [00:05:15 unintelligible] as well. So, in addition to that, we have a big research department, and the research department always wanted us to have a dynamic environment where they could just launch an applications around some research models, and then shut it down.  So, I believe that was the business value.Emily: Who in the organization do you think was motivating, or driving the move to Kubernetes?Edgaras: I'd say, actually, it was more like the operation engineers, because the developers ended taking care of their environment virtual machines. They don't know much about it, but they still have to look after it, and constantly asking us for help. And we wanted to have this operational stuff only in our hands and for the developers to run only the code.  So, I believe, yeah.Emily: To what extent was the move to Kubernetes, or to cloud native in general, just purely an engineering decision? Or did it involve other people outside of engineering?Edgaras: Well, it wasn't only the engineering decision, because we had to take it to the upper levels, just to show this new cloud native, the modern way of developing and running applications. So, the upper management level had to invest time for us to move to microservices oriented architecture and so on. So, basically, we had to show that with a little bit of time investment we can gain lots of benefits, like faster code deploys. So, we are taking the operational work from developers, and developers, when they're releasing their applications, they have full stack monitoring, logging, and they don't need to do any of the operational tasks.Emily: How difficult was it to have this conversation? Do you feel like the upper management, did they understand the value?Edgaras: Yeah, it was kind of hard, because nobody wants to invest time to write the code. And, as we are a software company, we always need to write new features. But, once we showed a good example, when investing not so much time, we have those kinds of benefits, then it was quite easy to change the mindset of upper management.Emily: And, how important do you think this was for Adform?Edgaras: I think it was very important because now what we see, we have, basically, until now we had only dozens of deployments per day. Now with Kubernetes, we have more than 500 deployments per day, which is a big number for us, and this means that we are making releases more faster.Emily: Tell me a little bit about any surprises that you had as you were moving to Kubernetes, as you were moving to microservices. Surprises, and I'm interested in hearing both about surprises that were positive and surprises that were less positive.Edgaras: Probably the biggest surprise for us, for our thing was just how amazing the communities. When we faced any kind of issue, most of the time there's simply a GitHub issue that's described fixes or workarounds. You can always get an answer for questions in Slack. I remember when we had actually an issue with Kubernetes and persistent storage, and in Kubernetes Slack channel, one engineer from a company that provides storage solutions, he just provided me lots of information and several ways of tackling the problem that we were facing, actually, and that really stood me out. And, actually, we just recently started a cloud native [00:09:28 unintelligible] meetup group, with which we gather lots of folks for knowledge sharing presentations, and discussions afterwards, and it feels like the community is really strong and is eager to share their knowledge freely. So, that really amazes me about this journey.Emily: What about some less positive surprises?Edgaras: Yeah.  So, moving to Kubernetes from virtual machines world, first of all, to change the developers mindsets about the resources utilization, I'd say. Because coming to Kubernetes world, developers need to set containers, resource limits, and often they're setting amounts similar to what they had on virtual machines with other services like monitoring, log shippers, and so on. And we see on Kubernetes, that for some applications, the resource usage is very low, but the requests of CPU is quite high, so we're still monitoring resource utilizations, and communicating with teams to lower them. Because one good example would be that while general CPU usage in whole environment is around 30 percent, we're constantly reaching fully CPU requested Kubernetes nodes, and other teams are facing deployment issues. The nodes are full. And, probably I should share that we had one interesting example that when we have migrated a service from virtual machines to Kubernetes, that service was using nine virtual machines with 16 CPUs each. And then they migrated to Kubernetes with all of the built in monitoring tools and so on. They have noticed that for the current workloads, they only needed six CPUs.  So, instead of nine virtual machines with 16 CPUs, they only needed six CPUs, and so they returned just a lot of resources to the shared pool.Emily: Wow.Edgaras: Yeah, that's amazing. And another big pain point is always the security.  So, we're struggling a lot with the security part at the moment. And, as you may know, often security is focused on the IP address based identity, and in Kubernetes, those IPs are always changing and you can't rely on the fact that a specific IP address is tied to a particular service. So, yeah, so all the cloud native mindset needs to be changed, not only for the developers and operational engineers, but for the security engineers as well.Emily: Where would you say you are in the cloud native transition? Are you there, have you done everything that you can, or are you somewhere on the journey?Edgaras: I'd say, we are more than halfway through because simply [00:12:31 unintelligible] have some legacy applications that need to be rewritten so those can run in a containerized workloads. And for our critical and user-facing applications, we're still have lots of discussions with our security team about how the infrastructure and all of those access control things should look like.  So, yeah, at first, load services owners were looking at Kubernetes from a distance, and after a few successful migrations, more and more high load services are scheduled to do migrations. But in terms of the legacy applications, business still doesn't invest money, because it's not a critical application.  So, I think they're going to stick for a while on that kind of phase.Emily: Do you think that that's okay? Would you rather invest the money in—is there any disadvantages to keeping these legacy applications around?Edgaras: I think the one point or another, they'll be completely rewritten or terminated for good. So, actually, it depends. I think, if it's not business critical, then probably it's okay. But if it is business critical, then I'd say migrate it to Kubernetes to have the self-healing infrastructure that scales just beautifully.Emily: When you think about some of your pain points, do you think of them as technical issues? Do you think of them as, sort of, organizational issues? What are some examples of both organizational and technical problems that you've had?Edgaras: Yeah.  So, regarding the resources of the organization on how the developers are setting the resources, I think that it's kind of organizational issue. We did some Kubernetes trainings internally, and developers are always asked us to [00:14:25 unintelligible] one more time, those trainings because they're interactive. And it's a [00:14:29 hike] now. But there's always new developers coming and you still have to share your knowledge about how the resources should be implemented, how they should set the requests, or how they should set their limits and so on. Regarding the security around the Kubernetes, I think that this field is quite new, and I remember the last KubeCon in Barcelona, there were lots of buzz about the Kubernetes security and just shows that this, kind of, new field, and everybody needs information about it.Emily: I think that you're right. It seems like both of those things are really almost skill gap issues. Do you think that there any real technical problems? So, things that the technology isn't quite there, or it's not really a problem with the way that your team members are thinking about something, or that they don't have the skills.Edgaras: Yeah, so actually, about Kubernetes. As I mentioned, we're running Kubernetes on bare metal. And the technical stuff with Kubernetes is that it's actually first class citizen for public clouds, but when you're trying to run it on bare metal, there's some issues that you cannot expose services with, let's say, Type LoadBalancer, you cannot have quite easily service mesh that talks not only within Kubernetes cluster, but also outside Kubernetes cluster with your virtual machines because you need to have BGP mesh, and that's your current network equipment. And there's a lot of technical issues, actually, around running Kubernetes on bare metal.Emily: I think that that's really interesting. What are you doing to make it easier to run Kubernetes on bare metal? Or are you? Is that something that you're investing time and money into making easier?Edgaras: Yeah.  So, for running Kubernetes on bare metal, actually, we're not using any of the automation that's provided publicly. So, we took parts of Kubernetes and automated those parts by ourselves. And we have those three data centers close to each other, connected via that fiber and we have one logical Kubernetes cluster across three data centers. And for the services to be exposed as a, let's say, Type LoadBalancer, they do have some workarounds that will put in a custom load balancers in front of the Kubernetes cluster.Emily: Is that something that you would hope that the community would do more of, or do you feel like you've got a pretty good handle on it at the moment?Edgaras: Probably, I would like to see this addressed by the community more because everything that's being built for Kubernetes, it seems that it's being built for the public clouds, but not for the bare metal.Emily: This actually, sort of, leads me to a future-oriented question. Where do you see, sort of, your next steps on the cloud journey as being?Edgaras: Yeah, so service mesh. [laughs] everyone's talking about the service mesh. Probably, you'll have—actually we have plans to look at it and to do a proof of concept but, as I mentioned before, there are some technical issues if you want to make services talk between Kubernetes and virtual machines services between.  So, looks like a journey.Emily: What do you hope to get out of completing the journey?Edgaras: So, service mesh, I believe, would provide this circuit-breaking, and service discovery would take us to another level. And so, I believe that when we end this journey, the scalability of our platform should improve as much as platform stability, and for the developers it would remove the operational tasks completely.Emily: And, what do you think that that would mean in terms of the business?Edgaras: You know, business is always looking for two things: to have stable platform for our customers, and to run infrastructure at the lowest possible costs. So, I think that the Kubernetes with container orchestration and auto-scaling solves the first problem, while the nature of shared resources in Kubernetes helps teams to achieve lower infrastructure costs.Emily: And are you pretty happy with where you are now, with, sort of, the results that you've gotten at this stage? Would you do it over again?Edgaras: Definitely. As I mentioned before, before Kubernetes, we had like, only tens or twenties deployments per day, now we have 500 deployments per days. And the developers are even happy with more features that they're getting. They're getting feature branch deployments, and green/blue deployments, and so on. So, for us operational engineers, there's less work to maintain everything because everything comes standardized. And for the developers, it's less operational work, and the just develop new service or feature and just push it.Emily: Anything else that you want to add? And then I have a couple, sort of, closing questions to ask as well, but before then, is there anything else that you want to add?Edgaras: What I'd like to add is that with Kubernetes, probably the biggest issues is with security because Kubernetes is kind of new thing. And seems like security stuff around the Kubernetes is one step behind.  So, what I'd like to see is more solutions from the security perspective around Kubernetes.Emily: So, just sort of in closing, I have a couple of fun questions. The first one is, what do you think, for you personally, and possibly organizationally, what's your can't live without engineering tool?Edgaras: Prometheus because if you don't have monitoring, then it's like, flying the plane without any of dashboards, so you'll crash soon.Emily: Excellent. And then how can people connect with you?Edgaras: LinkedIn is always open.Emily: Are you on Twitter?Edgaras: Yes, I am.Emily: Fabulous. I think we can go ahead and wrap it up there, and thank you so much for chatting.Edgaras: Cool. Thanks for having me.Announcer: Thank you for listening to The Business of Cloud Native podcast. Keep up with the latest on the podcast at thebusinessofcloudnative.com and subscribe on iTunes, Spotify, Google Podcasts, or wherever fine podcasts are distributed. We'll see you next time.This has been HumblePod production. Stay humble.

In this episode of the SalesStar podcast, we have Julian Baring, General Manager, of the Americas region for Adform a global digital media advertising technology company joining us. Key topics discussed: Challenges being faced because of the Covid-19 impact in SaaS/B2B Innovative ways for sales teams to cut through the noise to create impact with prospects faster Challenges that most sales teams face in spite of having access to sales technologies of various kinds Tips to help shorten overall sales prospecting time Tips to get through the trying times caused by the effects of the Covid-19 pandemic

AdTtechI denne episoden her skal det handle om AdTech - Advertising Technology - og da hvordan vi kan effektivisere og automatisere prosessene rundt det å annonsere mot et ønsket publikum. Og da skal det handle om programmatisk. Og for å snakke om programmatisk annonsering, tok jeg turen innom Marius Patrocollo i AdForm. AdFormMarius Patrocollo er landssjef eller Country Manager hvis du vil, for AdForm i Norge. AdForm er et dansk selskap som har holdt på med AdTech siden 2012. AdForm er faktisk det eneste globale AdTech-selskapet som har hovedkontoret sitt i Europa - og da også helt sikkert det eneste som har det i Norden, Skandinavia og Danmark. Programmatisk annonseringMarius har lang fartstid med programmatisk annonsering. Han var med på å bygge opp programmatisk i Schibsted, før han gikk inn i GroupM med ansvaret for blant annet programmatisk. De siste årene har Marius jobbet i AdForm, hvor selskapet mest av alt jobber med flere av Norges største annonsører, mediebyråer og konsulentselskaper. Uten å skryte altfor mye av AdForm, så er de i dag involvert i 60% av de største virksomhetene her til lands. En voksende andelEn stadig større andel av annonsekjøpene i dag blir gjort programmatisk; anført av Google og Schibsted sine plattformer når vi snakker om Norge.Inkludert kjøp av annonser på Facebook. Noen plattformer er mer åpne enn andre, noen sliter i mindre grad enn andre med annonsesvindel og noen fungerer kanskje bedre enn andre - til forskjellige formål.Og selv om programmatisk ikke er noe nytt, så er det kanskje fortsatt slik at ikke alle har en full oversikt over hva programmatisk er, og ikke minst - hvordan har målretting av annonsering gjennom programmatisk blitt påvirket av blant annet GDPR og hvordan vil en ny cookie-lov påvirke denne AdTech-teknologien.God fornøyelseEpisodens sponsor:Tripletex - Regnskap gjort smart, enkelt og effektivtCheckIn - forenkler påmelding og billettsalg See acast.com/privacy for privacy and opt-out information.

Google og Facebook har en dominerende position inden for digital marketing. Det gælder også i Danmark, hvor Google og Facebook - og deres platforme som Instagram, YouTube og Messenger - fylder en stor del af marketingmikset. Hvis du nu ikke måtte bruge Google og Facebook, hvilke muligheder har du da? Vi leder efter 10 alternative kanaler til at sprede din online marketing-risiko her. 1) LinkedIn 2) Twitter 3) Reddit 4) Quora 5) Taboola 6) Adform og anden programmatic 7) Bing Ads 8) Community (Growthhackers) 9) Rating-sites, prissammenligninger 10) E-mail

Wir schauen uns diese Woche mit Jochen Schlosser den Ad Tech Markt genauer an. Der Chief Strategy Officer bei Adform ist Spezialist für Künstliche Intelligenz, Strategie und Programmatic Advertising. Bevor er zu Adform ging war er bei uniquedigital GmbH (heute Syzygy Media). Wir sprechen darüber warum Jochen Freunde beim FBI hat, über die Evolution der Ad Tech Branche und wie man sich vor Ad Fraud schützen kann. Außerdem diskutieren wir welche Voraussetzungen bei Advertisern geschaffen sein müssen um Ad Tech erfolgreich zu nutzen und das Zusammenspiel von Ad Tech und Agenturen. Und hier noch ein ergänzender Link: D3con Keynote Jochen Schlosser: https://www.youtube.com/watch?v=8-LGCwCYulg

Thomas Promny, d3con Gründer und Jochen Schlosser von Adform diskutieren über die aktuellen Herausforderungen auf dem Adtech Markt und die Frage, wie europäische Player sich gegen die vermeintlich übermächtigen US-Player behaupten können. Anmeldung zur d3con mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast

V 5. epizodě podcastu Marketing-insider.cz jsme si pozvali Michala Štádlera, obchodního ředitele společnosti Adform pro Česko, Slovensko a Balkán. Bavili jsme se o tom, jak se od prodejce inzerce do Zlatých stránek dostal k šéfování české pobočky technologické společnosti, která konkuruje Googlu a Facebooku, jak Adform bojuje proti podvodům s reklamou na falešných webových stránkách, kolik je podle odhadu Adformu finanční i % podíl RTB na celkových výdajích do reklamy, co lze čekat za vývoj a mnoha dalších skvělých tématech.

Äntligen nördar vi ner oss i Jaguars första elbil - Jaguar I-PACE. Vi rapporterar om att det i veckan öppnades ett världsunikt test av elbilsladdning under tiden man kör på allmän väg. Kan det vara framtiden för laddning av elbil? Fabian har hamnat i bråk med medmänniskor och Anders har ett scoop igen.

Äntligen nördar vi ner oss i Jaguars första elbil - Jaguar I-PACE. Vi rapporterar om att det i veckan öppnades ett världsunikt test av elbilsladdning under tiden man kör på allmän väg. Kan det vara framtiden för laddning av elbil? Fabian har hamnat i bråk med medmänniskor och Anders har ett scoop igen.

Gustav Mellentin. He’s the founder and CEO of Adform in the adtech space. Before that, he was an engineer in the banking world with an MBA, and was also doing consulting. He just recently came back from a European holiday. Famous Five: Favorite Book? – Daring Greatly What CEO do you follow? – Jorgin Vig Knudstorp Favorite online tool? — Vivino Wine App How many hours of sleep do you get?— 6 If you could let your 20-year old self, know one thing, what would it be? – Be bold and do what you think is right   Time Stamped Show Notes: 01:46 – Nathan introduces Gustav to the show 02:20 – Gustav shares his European holiday experience 02:30 – It was pure leisure 02:50 – Adform is a tech company that has developed an ad tech platform 03:13 – Adform typically takes a percentage of the spend in the trading model which is on a monthly fee 03:27 – Adform also has a per usage model for their application software 03:50 – Average fee from the data model starts at $5K 04:23 – Most of the revenue from Adform is from the trading space 04:42 – Adform’s data model is the fastest growing part of the business and 10% of the revenue comes from it 06:07 – Adform takes around 10% from the trading model 06:21 – Gustav believes 10% is healthy for spend 06:55 – Adform was launched in 2002 07:10 – Gustav shares how they came up with Adform 07:41 – First year revenue 08:15 – Adform has past their million dollar mark in revenue, in 2010 08:40 – Team size is 780 globally 09:01 – Adform was initially bootstrapped, then they raised $5M in equity and $20M from debt 10:23 – Gustav shares about the deal they made 10:40 – “At the end of the day, it’s all about trust” 12:50 – Adform has a great management team that is able to manage their number of employees 14:20 – Adform’s DMP or data management platform was launched 18 months ago 14:34 – Current number of customers is around a hundred 15:16 – Gustav has flown his whole team in 15:38 – Gustav shares what people do at their end-of-the-year party 16:18 – Target revenue by end of 2017 is $50M to $100M 17:00 – Gustav is one of the major shareholders of Adform 18:00 – Gustav shares what other entrepreneurs could learn from his story of entrepreneurship with his personal relationships 20:27 – The Famous Five   3 Key Points: Zero revenue can turn into millions if you focus on your goals. Keep your people happy and make them feel that they’re part of the company’s success. Entrepreneurship and personal relationships can grow at the same time.   Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives