The IAB Australia Podcast

In this episode, IAB CEO Gai Le Roy dives into the fascinating topic of shifts in consumer behaviours, exploring the current changes in the market and their implications for marketers. Joined by industry leaders Michael Levine, Head of Advertising Sales for Uber AUNZ, and Nicola Mansfield, Founder of The Design Thinkers, the discussion reveals insights into how marketers can not only adapt but thrive amid evolving consumer expectations.See omnystudio.com/listener for privacy information.

In this episode we discuss 2024 winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award for the campaign Extra’s Gum Cities. The campaign demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve sentiment, and drive sales growth. Designed to engage Gen Z students, workers, and commuters, Extra’s Gum Cities proved how Out-of-Home connects brands with young audiences in the moments that matter. Joining Gai on the podcast for this episode: Brad Palmer (JCDecaux), Brady Arlt (Group M Nexus), Matt Ridsdale (EssenceMediacom) and Mel Alforque (Mars) See omnystudio.com/listener for privacy information.

In this episode, we delve into the evolution of measurement for affiliate marketing investments, unpacking the complexities of incrementality and revenue tracking. Featuring insights from Adam Furness, MD of APJ for Impact.com, and Roger Lee, Head of Performance Marketing for the Brand Collective Group, we discuss the challenges marketers face in a fragmented digital environment and the innovative solutions being implemented to enhance measurement accuracy.See omnystudio.com/listener for privacy information.

A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2025. Gai is joined by Natalie Stanbury (Director of Research) and Jonas Jaanimagi (Technology Lead). See omnystudio.com/listener for privacy information.

Over the last few years content environments have been playing a more significant role in the affiliate marketing industry. In the 2024 Affiliate and Partnership Marketing Industry Review released earlier this year by the IAB Affiliate Marketing Working Group, over 6 in 10 brands and agencies investing in the channel intended to increase the content related component of their investment over the next year. In this episode we discuss this topic with Lauren Leisk, Head of Affiliate Partnerships at Are Media and Chris Ferguson, Commercial Director APAC at Future. See omnystudio.com/listener for privacy information.

In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and  Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC published a new paper titled Destination: Marketing Effectiveness which aggregates the results from Kantar client activity across the globe and looks at the drivers for success as well as comparing different geographic regions.See omnystudio.com/listener for privacy information.

In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed. See omnystudio.com/listener for privacy information.

In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing.  We hear how VML and QUT have worked together to help transform the communications journey with potential students. See omnystudio.com/listener for privacy information.

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. See omnystudio.com/listener for privacy information.

Four leading media agency leaders discuss their approach to audio investment and plans for 2024.  Panelists  Anna Magliano, head of client services, Kaimera Lucy Formosa Morgan, MAGNA Global Daniel Cutrone, managing partner, Avenue C Ashley Wong, head of digital, data & innovation, Foundation AustraliaSee omnystudio.com/listener for privacy information.

Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs.  Presenters: Ralph van Dijk, founder, Eardrum Andy Maxwell, co-founder, Earmax MediaSee omnystudio.com/listener for privacy information.

The Art of Influence - Connecting with Gen Z Thru Audio Panelists: Sarah Adams, producer, Inspired Unemployed Ryan Lamont, senior development manager, Acast Sam Koslowski, co-founder, The Daily Aus Moderator: Bella Spragg, director data partnerships, The Trade DeskSee omnystudio.com/listener for privacy information.

In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.See omnystudio.com/listener for privacy information.

In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux). See omnystudio.com/listener for privacy information.

A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation). See omnystudio.com/listener for privacy information.

In this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we are joined by three guests who can take us through some of the research as well as share their first hand experience and knowledge in this space in relation to not only consumer behaviour changes but how this can help businesses achieve their marketing objectives. Our guests today are Adrian Isoldi from Magnite, Jo Kappl from AGL and Charlie Allatt from Kinesso. See omnystudio.com/listener for privacy information.

In today episode we discuss ecommerce, consumer purchasing drivers, shopping behavour changes and specifically the findings from the latest Australian ecommerce report that has recently been published by IAB Australia and Pureprofile. We are joined by Martin Filz, CEO of Pureprofile.  The 2023 ecommerce report can be downloaded here - https://iabaustralia.com.au/resource/australian-ecommerce-report-2023/See omnystudio.com/listener for privacy information.

In our latest podcast we chat to the Alice Almeida and Belinda Casselden from the Totally Awesome team about their last research on youth culture and commerce and what it means for marketers and media organisation. We discuss a range of topics including purchasing influences, information discovery, trust sources, device ownership, thoughts on AI and much more.See omnystudio.com/listener for privacy information.

In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and responsibilities. For the discussion today we are joined by two industry experts Nick Seckold, APAC VP, Microsoft Advertising and Kellyn Coetzee, National Head of Media & Analytics, Reprise. See omnystudio.com/listener for privacy information.

The Australian paid search market was worth $6.2b in 2022 and represented 44% of all digital ad spend. In this episode we look at developments in the paid search advertising market with a focus on current and expected changes driven by AI that will impact both the consumer and advertiser experiences. We are joined by two industry experts, Gary Nissim the Managing Director at Indago Digital and Jonathan Henshaw, Head of Product and Innovation at Ryval Media.See omnystudio.com/listener for privacy information.

With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Hazan, Senior Director Product, Index Exchange. See omnystudio.com/listener for privacy information.

Local charity Liptember Foundation has recently carried out research with Nielsen to look at the state of Australian women's mental health. In this podcast we are joined by Shruthi Babu (Director of Media Analytics & Consumer Research at Nielsen) and Katrina Locandro (Marketing & Communications Manager at Liptember Foundation) to discuss the need for this important new research as well as background on Liptember Foundation's brand development and marketing activities. See omnystudio.com/listener for privacy information.

In this episode we take a deep dive into performance advertising with Jan Hofmann from TikTok and Kim Zorn from Princess Polly covering best practice, market trends, changes in inventory costs, creative and measurement.See omnystudio.com/listener for privacy information.

In this episode we investigate how consumers are planning their holiday shopping, their online and online commerce expectations and how marketers can tap into mobile advertising opportunities.See omnystudio.com/listener for privacy information.

In this episode we explore business transformation through digital innovation and smart use of data. We are joined by Warren Jenson, President, CFO & Exec MD for International, for LiveRamp who shares his insights on what helps companies successfully transform from his experience across a wide range of organisations including EA, Amazon, Delta as well as working with a huge range of CMOs as LiveRamp clients. We also discuss how marketers can manage the current economic challenges.See omnystudio.com/listener for privacy information.

In this episode Todd Parsons and Colin Barnard from Criteo provide a local and global update on retailer trends, first party data and the growth of retail media.See omnystudio.com/listener for privacy information.

There has been buzz around the growth of live video streaming consumption from broadcasters for the last couple of years. Sports content is obviously key to this market. In this episode we chat to James Young (Managing Director, Australia - Magnite) and Brett Islaub (National Digital Sales Manager - SBS) about new research that has been released on the Live Sports Streaming consumer as well as overall industry trends. See omnystudio.com/listener for privacy information.

In this episode we chat to Nicole Prior from Xandr and Anna Dancey from NITV about the development and benefits of media ad investment in diverse audiences and media environments. As curated marketplaces gain traction the ability to reach diverse audiences via programmatic trading. We also hear about the progress of the Beyond 3% initiative to drive investment into media options representing Aboriginal and Torres Strait Islander peoples. Nicole and Anna also share their media origin stories and how they feel into the advertising industry. See omnystudio.com/listener for privacy information.

In this episode we discuss CTV audiences, addressability and maximising reach. We are also going to find out how a collaborative partnership of a media, tech and a brand can deliver results. We are joined by Yasmin Sanders (Samba TV), Namita Joseph (Streamotion), Tim Purss (Pubmatic) and Cassandra Tan (Adobe).See omnystudio.com/listener for privacy information.

In this episode we discuss a wide range of topics of interest to the marketing community including changes in car ownership & mobililty, the car buying journey, data usage, new ways of working and brand repositioning with Davor Vilusic & Vanya Mariani who both hold the title Commercial Director of Media at Carsales.See omnystudio.com/listener for privacy information.

Ad blockers, changes in tracking, privacy regulation, willingness to share personal information and consumers moving to subscription/non ad supported media options are all topics that are directly related to consumer digital media and ad experiences. In this podcast we are joined by Jess Miles from IAS and Richard O'Sullivan from InMobi to investigate what contributes to a great consumer experience that not only keeps consumers engaged and maintain trust as well as helping deliver great results for advertisers.See omnystudio.com/listener for privacy information.

The CTV advertising market in Australia is one of the fastest growing areas of the digital advertising ecosystem. In this podcast we chat to Flaminia Sapori, – National Head of Partnerships & Strategic Investments at Matterkind and Alysha Dino – Senior Director, Business Development for Publica. They discuss the growth in the Australian market, compare the AU market with other international markets, improving ad experiences, how e-commerce can be powered by CTV and much more. See omnystudio.com/listener for privacy information.

A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry. A run down on key trends on media consumptions, ecommerce, adtech, privacy and much more. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation) and Jenn Thomas (Head of Membership & Marketing)See omnystudio.com/listener for privacy information.

In the recently released IAB Australia Digital Advertising & Ad Tech Industry Talent Review there was rightly a lot of focus on the data around the high job vacancy rate in market, but within the report there was some important data on gender diversity for different roles in our industry and disappointingly at the very senior management ranks we are still seeing underrepresentation by women who only represent 26% of these roles. Our CEO Gai Le Roy chats with two local female ad tech leaders, Ilda Jamison (MD of Quantcast) and Nina Vanneck (Country Manager, Publisher Partnerships for Google ANZ) in our latest podcast on leadership in ad tech and supporting female talent.See omnystudio.com/listener for privacy information.

Identity as a concept & topic really is the backbone to the digital advertising and marketing industry – it goes across publishers, agencies, ad tech and marketers, it is involved in media buying, targeting, measurement and assessment. It has nuances across different devices and operating systems. So although the identity challenge has recently been primarily focussed on creating new methods to deal with changes to 3rd party cookies it really is much broader. On this episode Suzie Cardwell, General Manager Client Product & Strategy for News Corp Australia and Adele Wieser, MD APAC for Index Exchange join us for a disucssion on the current and future state of identity. See omnystudio.com/listener for privacy information.

In this episode we will hear from Angus Keene (Acting MD of Twitter Australia) and Rob Hall (CEO of Playground xyz) on the state of innovation in digital advertising in Australia as well as discussing the need to increase the focus and investment in creative. See omnystudio.com/listener for privacy information.

With the continued increase in digital ad investment, ensuring that ads are seen by humans and are placed in suitable and effective environments is vital. In this episode we chat to Imran Masood from DoubleVerify and Lottie Laws from Pinterest on how marketers can invest in environments that connect with audiences and provide suitable placement opportunities. See omnystudio.com/listener for privacy information.

Digital advertising in Australia hit $11.4bn in financial year 2021. In this podcast industry experts James Bayes, General Manager ANZ at The Trade Desk and Juliette Stead, SVP Head of JAPAC at Magnite discuss data and trends from the recently released IAB Australia Online Advertising Expenditure Report See omnystudio.com/listener for privacy information.

The current boom in the digital advertising industry along with experienced industry talent moving home to other markets due to COVID and changes to working visa rules in Australia are all factors contributing to significant shortages in talent currently. See omnystudio.com/listener for privacy information.

Audio has made a serious comeback and advertisers are coming around to its ability to reach captive audiences. There is a massive appetite for podcasts and the creative opportunities therein with an engaged audience are boundless, streaming offers an abundance of data, radio has phenomenal reach and voice activation with home assistants has yet unrealised potential. In this episode we hear what Ralph van Dijk, founder of Eardrum, has to say on the audio market and exciting opportunities of audio creative.See omnystudio.com/listener for privacy information.

As investment in social video advertising increases marketers and agencies are looking for new ways ensure their brands are in suitable environments. We are Joined by Brian J. Quinn, President of OpenSlate, which has just opened an APAC office in Australia. OpenSlate plays purely in the social video space, and we discuss video advertising environment and brand safety. Particularly, we get into the advantages of pre-screening the environment and the kind of checks and balances that go into making sure you don't advertise in the wrong place in the first place.See omnystudio.com/listener for privacy information.

In this episode we talk to Justin Papps and Dan Robins from the CMO Advisory practice at PwC Australia on the current state of marketing investment. We analyse why, after decades of evidence proving brands that hold or increase their advertising investment in a soft market outperform their competitors, this is not happening in the local market. We also discuss the opportunity to revisit marketing metrics as tech & regulation change as well as importance the most powerful marketing lever that is often neglected in marketing optimisation models – creative.See omnystudio.com/listener for privacy information.

The methods that marketers, agencies and publishers are using to target and measure digital ad campaigns continues to evolve. In the first episode of 2020 we chat with Travis Clinger, Vice President Global Strategy and Partnerships at LiveRamp, about how changes in tech, regulation and consumer preferences are changing identity solutions for marketing as well as driving greater collaboration across the industry.See omnystudio.com/listener for privacy information.

In the last episode of the year we talk to Colm Dolan, CEO and Founder of Publift, and James Prier, General Manager at Beachgrit. We cover a lot of ground with the boys here, including changes to the publishing world, what the media landscape looks like now and changes in content consumption. We talk surfing and the surf industry media, how Beachgrit used programmatic to grow its business and the role great content played in that expansion. We dip into privacy and data, and a whole lot more.See omnystudio.com/listener for privacy information.

Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital – and it's quickly becoming a big part of the digital ecosystem. The digital component now makes up over 50% of the entire OOH market in Australia. IAB Australia has convened a Digital Out of Home (DOOH) Taskforce to examine and analyse this exciting rising star of advertising and in this episode we talk to taskforce members Yun Yip, VP Partnerships & Country Manager at MediaMath AUNZ, and Steve Geelan, Group Director - Channel and Solutions at oOh! about programmatic DOOH, scale, inventory and how Australia compares with other markets.See omnystudio.com/listener for privacy information.

Index Exchange started as a small self-funded tech company in Canada and now has 12 offices across seven countries. IAB CEO Gai Le Roy talks to Adele Wieser, Regional Managing Director, APAC and Alex Gardner, Chief Revenue Officer at Index Exchange about the difference in international markets and the advantages and disadvantages of growing up outside Silicon Valley. We dig deep into trust, specifically what the future of digital advertising might hold when it comes to consent, data and a world sans third-party cookies.See omnystudio.com/listener for privacy information.

In the latest podcast IAB CEO Gai Le Roy talks to Suzie Cardwell, General Manager, Data Solutions at News Corp, about data, how it's segmented to connect the right audiences and advertisers and how it comes to be valued. And of course, if you're talking data today, you need to talk privacy and consent and the changes approaching with the death of the cookie. We dig into it all. See omnystudio.com/listener for privacy information.

Soft or hard metrics? Do more metrics translate into business success? What dictates the metrics you use to measure your spend? In this episode we chat with Dr. Ofer Mintz, a senior lecturer at UTS Business School who has dedicated a good deal of his professional life to understanding the economics and metrics of digital marketing. We discuss marketing metrics around the world, the organisational drivers behind those metrics and how cultural differences play into it. We also delve into his thoughts on what educational institutions are doing to prepare students for careers in marketing, among other things.See omnystudio.com/listener for privacy information.

We recently received a visit from Sonia Carreno, President of IAB Canada, and it was too good of a podcast opportunity to pass up. Sonia is a trove of digital knowledge, and we get into data and privacy as it relates to consumers and what the industry can do to improve and relate the value exchange in digital experiences, transparency, the supply chain and the differences and similarities in the Australian and Canadian ad markets and the digital talent pool.See omnystudio.com/listener for privacy information.

In our latest episode we dive into the rebirth of audio and audio advertising with Chris Blackburn, Global Head of Partnerships at SoundCloud, and Jonathan Mandel, Head of Digital Commercial at Southern Cross Austereo. These audio experts discuss how to achieve reach, frequency and engagement, the role of voice and smart speakers, and the variety of different formats for marketers – both now and in the near future. They also talk about clarifying the terminology and processes that are involved in audio (included in the IAB's Audio Buyer's our Audio Council produced for clients and agencies). This is a must-listen for anyone involved in (or looking to get involved in) digital audio advertising.See omnystudio.com/listener for privacy information.

The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, bot fraud, supply path optimization and media quality-control. We delve into how the buy and sell sides can manage inventory and what technical tools exist (and are coming) to manage quality and reduce fraud.See omnystudio.com/listener for privacy information.