How Agencies Thrive

Discover strategies for mixing channels effectively, utilizing paid programmatic advertising, and ensuring consistent branding on social media. Host Sneha Suhas is joined by marketing expert Pragya Sharoff, Head of Business at Publicis to discuss.

Unlock programmatic ads, personalization, and trends shaping up in travel marketing for 2024. Discover success metrics, privacy insights and challenges in the evolving landscape of digital travel marketing. Sneha Suhas is joined by Yehia ElKhouly and Munem Nasif from StackAdapt to discuss.

Delve into the evolving world of political advertising to explore trends, challenges, and effective strategies in the digital age. Sneha Suhas is joined by Thom Josephson, Media Director at Blue State, and Charlie McDonald, Account Executive at StackAdapt to discuss.

Step into the future of advertising as we unravel the anticipated marketing trends which are set to redefine 2024's digital landscape. Discover the strategies shaping the next wave of programmatic advertising and gain invaluable insights to stay ahead. Sneha Suhas is joined by Ashley Britton from StackAdapt and David Nicotra from Foundry to discuss.

In this special episode we're uncovering last-minute strategies that will supercharge your holiday campaigns. Sneha Suhas is joined by programmatic experts, John Carvalho and Aarjav Thakore from StackAdapt, to discuss actionable tips and tailored strategies that will make this holiday season your most successful yet.

For your B2B SaaS marketing to thrive, you need to create compelling content that explains complex products through a personalized approach. Sneha Suhas is joined by Preetish P., Marketing Director at Bettermode, to unpack the intricacies of B2B SaaS marketing. Tune in to learn tailored strategies that will help you win at nurturing leads in extensive sales cycles.©StackAdapt Inc.2023

Learn how you can leverage personalization to enhance customer experiences, and drive conversions for your e-commerce business. Sneha Suhas is joined by Henry Marshall, Founder at Silvertip Digital to discuss the latest trends and game-changing strategies that are revolutionizing the online retail landscape.©StackAdapt Inc.2023

We're unpacking year-over-year growth in ad spend across global markets including Europe, Asia, and North America. Sneha Suhas chats with industry experts Karan Saggi, Samantha Allison, and Louise Hutley from StackAdapt about the unexpected trends in consumer behavior that are influencing ad spend. Tune in to learn valuable advertising insights.

Learn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from StackAdapt is joined by Kelly Sarabyn from Hubspot to explore audience segmentation strategies.

Dive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look into an exciting future where AI might generate ad content, and redefine KPIs. Host Sneha Suhas joined by AI experts Zeynep Akkalyoncu and Arthur Faisman from StackAdapt.

Learn how the digital landscape is transforming the way entertainment is promoted. Join host Sneha Suhas as she chats with entertainment marketing expert Amanda Au. They uncover the power of analytics, best practices in entertainment marketing, creative approaches that draw audiences, and emerging trends in the world of entertainment marketing.

Learn how to build a full funnel marketing strategy, how non-linear customer journeys work, and how to optimize your marketing funnels across platforms and industries. Host Sneha Suhas is joined by marketing experts Chris Barr and Adam Ansoff from Add3 to discuss.©StackAdapt Inc.2023

Learn how new strategies and technologies are enhancing the world of marketing attribution. Sneha Suhas explores how Jewelry Television shifted their marketing attribution strategy to thrive in the evolving digital landscape. Take away insights on selecting an attribution model that aligns with your business and marketing efforts, with expert input from Ryan Mcclurkin, Chief Analytics Officer at Jewelry Television.

Sneha Suhas is joined by experts in financial services marketing to unpack the latest trends shaping finance, and to share strategies for marketers in the finance industry. Daniel Allocca, Partner and Head of Digital and Integrated Marketing, Alli Van Spankeren, Vice President, Digital and Integrated Marketing, and Sam Jensen from StackAdapt join Sneha to discuss actionable insights in the competitive financial marketing landscape.

Sneha Suhas is joined by industry experts Katey Watkins from Lever Interactive and Carly Foy from StackAdapt to unpack the dynamic world of healthcare marketing. They discuss marketing strategies for healthcare that drive patient acquisition, enhance brand reputation, and foster meaningful patient-provider relationships.©StackAdapt Inc.2023

In this episode, host Sneha Suhas is joined by Julian Lo from StackAdapt and Jillian White, Media Director at MRM to unpack the current B2B landscape. They discuss the latest trends in B2B marketing, and the best strategies for winning B2B campaigns.©StackAdapt Inc.2023

Sneha Suhas and creative expert Rebecca Damiani from StackAdapt explore how personalized ads can drive programmatic advertising success. They discuss what personalization is, how ad creative can be personalized, and how to optimize for personalization.©StackAdapt Inc.2023

Join host Sneha Suhas, Glenn Frates, Regional Vice President at Cision, and Ben Brodie from StackAdapt as they explore how PR has evolved in recent years, unpack the current traditional media landscape, and how that can complement a digital marketing strategy.©StackAdapt Inc.2023

In this season finale, we're checking the pulse on all things programmatic. Matt Evered chats with experts from StackAdapt, Mark Shannon and Brandon Langevin about the latest digital advertising trends, and explores emerging channels in the programmatic space.©StackAdapt Inc.2023

Matt Evered and Chris Allison from Vistar Media discuss how marketers can leverage digital out-of-home (DOOH) ads to drive programmatic performance. Learn why programmatic DOOH will help you engage your target audience in public spaces, driving brand awareness and engagement. ©StackAdapt Inc.2023

As programatic audio has taken the industry by storm, gone are the days of not meeting your target audience at the moments when they're most engaged. Interested to hear about how this works? Learn all about audio advertising with Kevin Linger from Xero and Liban Ahmed from StackAdapt on this episode of the How Agencies Thrive Podcast with host Matt Evered.

It's no news that weather influences humans in a lot of ways—but this extends to buying behaviour too. In this episode, host Matt Evered chats with Bobbi Whyte from Big Partnership (UK) on everything weather targeting. From a comprehensive look at this advertising technique, to where and when it can be most effectively used, we have it all covered.

Ever thought about what it takes to be a successful marketer? Be it in an agency or a brand - this episode is for you. Catch host Matt Evered programmatic expert, Helene Parker on tips and tricks that every successful marketer must know. Right from tips on how to start off to guidance on how to scale, we got everything you need in this episode.

Ever wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts can drive traffic to a brick-and-mortar location and what footfall attribution is all about with experts from North Strategic and StackAdapt.

In this episode, host Matt Evered chats with experts from DigitalOcean, Mike Partin and Mohan Ram to find out all about B2B Marketing, right from defining a full-funnel strategy to best practices—it's all covered in this episode. Whether you're just starting out or an expert in this field, this episode sure has a lot of takeaways! ©StackAdapt Inc. 2022

No matter how many ad dollars you put it in, it all comes down to one thing that catches the customer's eye - the creative. Catch host Matt Evered in conversation with creative expert Farzin Ghayour on why creative is called “king” when it comes to advertising and what it takes to build creatives that actually lead to sales.

In this episode, catch host Matt Evered as he chats with StackAdapt experts from across the globe on marketing and advertising trends. Get an insight into the direction the world is heading into with the informed forecasts from the speakers who work in different regions.

In this episode, catch host Matt Evered chat with the expert from Political Advertising, Todd Van Etten, Chief Digital Strategist at The Herald Group alongside Nathan Saxman from StackAdapt as they bring to you an insightful conversation about how things are done and what works, when it comes to Political Advertising. 

When it comes to digital advertising, there's a new kid on the block—In-Game Advertising. From defining this format to how you can get started, we have it all covered in this episode. Catch your host Matt Evered chat with the Director of Programmatic at Anzu as they discuss all things In-Game!

In the first episode of this season, host Matt Evered from StackAdapt speaks with Praveen, head of growth at Clutch on how digital marketing, particularly programmatic, has helped the business be a disrupter in the industry by leading the E-commerce automotive space.

In the final one of the How Agencies Thrive Bonus Episode series, Matt catches up with StackAdapt's creative expert, Allie Hobbs who gives well-sought-after advice on ad fatigue, how to avoid it and what creatives techniques could be adopted to slay your ads.

In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a fascinating discussion about trends in programmatic advertising with Pierce McManus. What You Will Learn In This Episode: The top three trends that advertisers need to be paying attention to in 2022 and beyond Tips and resources you should check out to be able to stay on top of this trends What will the state of programmatic advertising look like in five years from now? And so much more...

In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion about marketing data with Alex Billington from Funnel and Mark Shannon from StackAdapt.

How Agencies Thrive is back with bonus episodes before Season 3 takes off in full swing! Join Matt Evered as he chats with Shiv Gupta from U of Digital, to unpack the shift in advertising beyond the walled gardens, and how agencies can best leverage programmatic in their upcoming digital campaigns.

Learn how political advertising is evolving, and how programmatic technology is helping agencies run political campaigns that thrive. We're joined by Ryan Horn from Bullhorn Communications and Katrina Moore from StackAdapt to discuss.

Learn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. We're joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss.

In this episode, we're joined by Maz Tannir and Anup Patel from the Canadian agency, WS, to discuss innovative ways that programmatic advertising technology can be used for niche verticals and showcase best practices for campaign performance.

We're joined by Yang Han, Vitaly Pecherskiy, and Ned Dimitrov from StackAdapt to explore the future of contextual advertising. They discuss current contextual advertising technology, industry trends to look out for in 2022, and the bright future of contextual advertising in the programmatic landscape.

In this episode, we're joined by Denis Melnik of JC+CO Growth Accelerants Inc. to discuss innovative ways in which marketers can drive the first click on their creatives. We dive into uncovering engagement tactics, creative strategy, and catering to the right audience segments to provide insight into how to accelerate that first audience interaction.

Cannabis is a highly regulated industry, but in 2020, sales grew by 67%. We're joined by Peter Reitano from Abacus Agency and Amika Evans from StackAdapt to learn how using compliant tactics and leveraging emerging technology can help advertisers thrive, even when working in sensitive verticals like cannabis marketing.

We're joined by Alexander Romero-Wilson of Eko Health to discuss how the pandemic has driven innovation in healthcare marketing, from unique strategies to healthcare compliance. Listen in to learn how healthcare marketers can thrive despite impacts of COVID-19 on the industry, and the future of healthcare advertising.

The last two years have been defined by career changes, relocation, and urgency when it comes to making financial decisions. We're joined by Cash Meyerhoffer and Jennie Anderson from thomasarts, and Zach Van Kerrebroeck from StackAdapt, to learn how financial services marketing has shifted strategically to build consumer trust, and foster growth during uncertain times.

Last year's uncertain holiday season saw limited in-store shopping options and online shopping taking the spotlight., The way consumers purchase products has changed significantly in the last 18-months, and needs to be taken into consideration for your 2021 holiday planning. In this episode, we're joined by three campaign experts from StackAdapt to discuss past learnings and future strategies for holiday shopping as we head into this year's busiest retail season.

Without conferences and business travel, B2B marketers have shifted their focus to other strategies, like demand generation and account-based marketing. We're joined by Rob Bridgens from Reflect Digital, and Brandon Langevin from StackAdapt, to discuss how B2B has embraced digital marketing tactics, and how marketers can thrive in this new landscape.

Since 2020, nearly every aspect of the travel and tourism industry has had to adapt. With strict travel regulations, stay-at-home orders and plans put on hold, marketers have had to embrace changes to navigate the waters ahead. We're joined by Jim Reagan from MediaOne and Jason Laronde from StackAdapt to reflect on consumer trends, impacts to the industry, winning strategies, and the future of travel and tourism marketing.

How Agencies Thrive is back! In this season preview, host Matt Evered fills you in on the guests and topics that you can expect to hear in upcoming episodes. Tune in to learn how this season of the show will help your agency thrive.

In this roundtable discussion, we're exploring how agencies can thrive in the new digital marketing normal. Chris Kane of Jounce Media, Nadine Tull from Mirren, and StackAdapt's Vitaly Pecherskiy discuss how the digital marketing landscape has evolved, the silver linings that the pandemic has brought the advertising industry, and what digital marketers can expect moving forward.

In this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to discuss the transformative impact of COVID-19 on the advertising industry as a whole.    Meredith reveals how different buyer demographics have reacted differently to COVID-19. While a baby boomer with significant passive income might be less concerned with the ongoing situation, your sales might have witnessed a significant dip if you are targeting a younger clientele.   Listen in while Vitaly and Meredith discuss how the pandemic has accelerated the shift toward e-Commerce and digital advertising. But, is this shift towards digital a permanent one? Will Covid change buyer behavior for good? Or, can we expect store footfalls to go back to pre-Covid levels once a vaccine is discovered and the fear of infection subsides?   Whether you have already pivoted your targeting to this entirely new demographic already or you are seeking actionable insights on how to target them without eroding your brand trust and identity, this is a timely episode for all marketers. Key Takeaways from this Show Will the virus outbreak change buyer behavior for good How are brands adjusting to the accelerated shift towards eCommerce Why measuring return on ad spend is more important now than ever before And much, much more...

In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19. Alex emphasizes the importance of understanding the intricacies of a business can enable an agency to develop innovative ideas that can ensure growth even in this challenging environment.  Listen in while Vitaly and Alex discuss how to utilize data while giving due importance to creatives. The agencies of today have to resist the temptation to make pure data-driven decisions that completely eliminate human intervention. How can creativity be the differentiating factor that can help agencies stand out in a competitive marketplace? And how can agencies help their clients not only survive but also thrive in spite of the pandemic?  Whether you are an organization contemplating hiring a marketing agency, or an agency struggling to adapt to the new normal, tuning into this episode will provide some solid insights! Key Takeaways from this Show Why agencies need to offer end-to-end solutions that resolve issues across the board Why agencies need to understand the bigger picture to learn how businesses operate How to balance data and creativity And much, much more...

In this episode, StackAdapt’s Carly Foy is joined by Ashley Shuey, Media Director at Allen & Gerritsen to discuss the fluidity of agencies in 2020. When most of the world went into a complete shut-down in mid-March, many organizations pressed the panic button and pulled the plug on advertising - albeit temporarily.  Ashley highlights why purely buying media from a mathematical standpoint is flawed - because at the end of the day you are marketing to people not pixels.  Listen in while Ashley and Carly discuss how the scenario changed completely when organizations resumed advertising. Consumer perceptions and behaviours due to the pandemic, and in the wake of the BLM movement were definitely not the same. So why is it important to focus on the consumer’s state of mind? And how are Allen & Gerritsen driving diversity and inclusion?  If you are looking to learn from an agile agency and how they pivoted quickly, this is your episode! Key Takeaways from this Show How being agile can help you deal with highly fluid markets How diversity and inclusion can help build your talent pool

In this episode, Pam McBride of StackAdapt learns some valuable lessons about how to pivot on a dime from the Vermont Law School’s John Miller. The Vermont Law School was able to leverage the expertise of its marketing team to mitigate the negative fallout of COVID-19. John shares how having an in-house team allowed the school to adopt a nimble approach and quickly pivot its marketing strategy after the virus broke out. John built an in-house next-generation marcomm team nearly 5 years ago that was instrumental in adopting a nimble approach and quickly pivoted their marketing strategy across all departments of the institution. Listen in while John and Pam discuss why strategy and innovation are a must to survive in a challenging marketplace and how VLS’s response to the current climate was to further expand their already extensive online curriculum. Is online learning the new normal for all institutions? What obstacles are the non-blended classroom schools facing? If you are looking for some best practices for making the switch from brick and mortar to online, this is the episode to key in on! Key Takeaways from this Show Hiring an agency vs. Building an in-house marketing team – which is the better option for you? What will education in 2021 and beyond look like? Is online education the new normal? And much, much more…