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Our old friend, Zeno Rocha, returns to discuss email etiquette, the strange new world of AI SEO, the coming LLM enshittification, and SLATE Auto – the just-announced $20k modular EV truck.
Our old friend, Zeno Rocha, returns to discuss email etiquette, the strange new world of AI SEO, the coming LLM enshittification, and SLATE Auto – the just-announced $20k modular EV truck.
In this episode of AI + a16z, Resend founder and CEO Zeno Rocha sits down with a16z partner Yoko Li to discuss:How generative AI — powered by agents and, now, MCP — is reshaping the email experience for developers, as well as the overall world of programming. Zeno's obsession with developer experience has evolved into designing for "agent experience" — a new frontier where LLM-powered agents are not only building products but also operating within them. How email, one of the most ubiquitous tools for developers and end users alike, is being reimagined for a future where agents send, parse, and optimize communication. What it means to build agent-friendly APIs. The emerging MCP protocol, and how AI is collapsing the creative loop for prosumers and developers alike.Learn more:What is AX (agent experience) and how to improve itA deep dive into MCP and the future of AI toolingDracula themeFollow everyone on X:Zeno RochaYoko Li Check out everything a16z is doing with artificial intelligence here, including articles, projects, and more podcasts.
In this episode, I pull out some of the key DevTools lessons I've learned in the last 120 interviews. Including:The importance of deeply understanding the problem you're solving by talking to developers directly, as emphasized by Adam Frankl.Ant Wilson's advice on experimenting with different go-to-market strategies and channels rather than relying on conventional wisdom. Zeno Rocha's emphasis on the importance of the last mile—packaging and presentation. He shares how spending more time on documentation and onboarding materials helped his open-source project gain massive traction.Gonto's perspective that "it's better to be different than better," and how creativity, uniqueness, and understanding developer habits are key to successful marketing.My personal reflections on overcoming fear and discomfort in go-to-market efforts.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com.
Zeno Rocha (@zenorocha) went through YC to build Resend, yet he still acts and thinks like a bootstrapper. In a world of polarized opinions about venture funding and not raising money, Zeno is both "one of us" and "one of them" — for both sides!Today, we talk about overcoming purism and embracing pragmatic entrepreneurship, starting with picking a niche Zeno truly understands: developers. We dive into how he's building an email platform that makes email fun again, what unexpected challenges a decade-old technology such as email can pose, and how to build a customer-centric business at scale.Zeno is an indie hacker, and has always been. He embraces venture funding but without all the hype and unicorn-chasing. You'll learn a lot from someone walking the tightrope between worlds that usually collide. Enjoy a friendly conversation about email, extremes, and making your dreams come true.Zeno on X: https://x.com/zenorocha00:00:00 Building an Indie Email Company00:08:48 Attention to Detail in Scaling00:21:30 Finding the Right Funding Model00:32:39 Building Developer Ecosystems and PartnershipsThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/zeno-rocha-from-bootstrapping-to-ycombinator/The podcast episode: https://tbf.fm/episodes/326-zeno-rocha-from-bootstrapping-to-ycombinatorThe video: https://youtu.be/-V6D1lXyVQUYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
This week Adam is joined by Zeno Rocha — the creator of the beloved Dracula theme and Co-founder and CEO of Resend. They discuss his personal journey and the challenges of balancing work and family life, how becoming a parent has given him new perspectives and influenced his decision to start his own company, the role of citizenship and immigration in his journey, how he prepared for the Y Combinator interview, meeting Paul Graham, the challenges of sending email, and the future of Resend and the possibility of a Series A round.
This week Adam is joined by Zeno Rocha — the creator of the beloved Dracula theme and Co-founder and CEO of Resend. They discuss his personal journey and the challenges of balancing work and family life, how becoming a parent has given him new perspectives and influenced his decision to start his own company, the role of citizenship and immigration in his journey, how he prepared for the Y Combinator interview, meeting Paul Graham, the challenges of sending email, and the future of Resend and the possibility of a Series A round.
Zeno Rocha is the founder of Resend. Zeno is also the founder of React Email. Resend is a simple-to-use email API built for developers. Previously Zeno was the VP of DX at WorkOS and the creator of the popular Dracula VS Code theme as well as the popular open source project Clipboard js. This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.What we talk aboutBuilding trust and a great developer experienceCreating a successful open-source project (Clipboardjs)The importance of storytelling and a coherent (launching react email and Resend)The importance of a great readmePrioritization, descoping and making something worthy of being shared by Guillermo RauchLinks:Zeno's Twitter Rocha - https://twitter.com/zenorochaResend - https://resend.com/React email - https://github.com/resend/react-emailDracula theme https://draculatheme.com/visual-studio-code Clipboardjs - https://clipboardjs.com/WorkOS - https://workos.com/
This week we have Zeno Rocha on the show. He is "developer famous" for creating the Dracula Theme, a popular theme for developers. He is also the co-founder of Resend, a modern email platform for developers. We talk about the journey they took to create Resend, starting with the creation of React Email, and the complexities of email delivery at scale. https://twitter.com/zenorocha https://react.email/ https://resend.com/home https://draculatheme.com Episode sponsored By CodeCrafters (https://codecrafters.io/devtoolsfm) 40% Discount! Become a paid subscriber our patreon, spotify, or apple podcasts for the full episode. https://www.patreon.com/devtoolsfm https://podcasters.spotify.com/pod/show/devtoolsfm/subscribe https://podcasts.apple.com/us/podcast/devtools-fm/id1566647758 https://www.youtube.com/@devtoolsfm/membership Tooltips Andrew https://www.npmjs.com/package/workerpool https://github.com/sindresorhus/promise-fun https://react-postgres-components.vercel.app/ Justin https://github.com/esm-dev/esm.sh/releases/tag/v135 https://www.actionforge.dev/ https://sunilpai.dev/posts/the-future-of-serverless/ Zeno http://raycast.com https://www.npmjs.com/package/link-check https://walden.us/products/lava-rock-diffuser
Digital Ocean kicks off Hacktoberfest 2022, Divam Gupta releases DiffusionBee 1.0 with “Image To Image” support, Zeno Rocha open sources Dracula UI for React, GitX gets brought back from the brink & Prerender.io engineers save a bundle by moving off AWS. Oh, and join us at All Things Open in early November!
Digital Ocean kicks off Hacktoberfest 2022, Divam Gupta releases DiffusionBee 1.0 with “Image To Image” support, Zeno Rocha open sources Dracula UI for React, GitX gets brought back from the brink & Prerender.io engineers save a bundle by moving off AWS. Oh, and join us at All Things Open in early November!
Digital Ocean kicks off Hacktoberfest 2022, Divam Gupta releases DiffusionBee 1.0 with “Image To Image” support, Zeno Rocha open sources Dracula UI for React, GitX gets brought back from the brink & Prerender.io engineers save a bundle by moving off AWS. Oh, and join us at All Things Open in early November!
Samanta de Araújo é desenvolvedora de software e atualmente está trabalhando com Elixir em Portugal. A gravação desta entrevista está em https://youtu.be/zXmvg3daHic. LinkedIn da Samanta: https://www.linkedin.com/in/samanta-de-araujo/ Links mencionados: PERIFACODE https://perifacode.com/, Afroya Tech Hub https://www.linkedin.com/company/afroya/, Giselle Batalha https://www.escavador.com/sobre/2299984/giselle-de-souza-batalha https://www.linkedin.com/in/giselle-batalha-msc-psm-59587522/ (Dissertação de Mestrado https://portal.estacio.br/media/3456/giselle-de-souza-batalha-completa.pdf). Indicações: 14 Hábitos de Desenvolvedores Altamente Produtivos, Zeno Rocha https://www.amazon.com/H%C3%A1bitos-Desenvolvedores-Altamente-Produtivos-Portuguese-ebook/dp/B08BF7 RocketSeat https://rocketseat.com.br/ Emílias Podcast https://anchor.fm/emilias-podcast Descubra tudo sobre o Emílas em https://linktr.ee/Emilias.
Se você já passou por um problema e pensou em uma ideia de como resolvê-lo, seja construindo uma lib, um framework ou até mesmo um shell script. Depois ficou se perguntando como criar um projeto e cativar as pessoas para lhe ajudarem a evoluir? ou até mesmo como eu posso monetizar este projeto? Neste episódio os hosts Jefferson Henrique e Alfredo Torquato bateram um super papo sobre este assunto com Zeno Rocha cara super engajado com o mundo open source, autor de projetos como "Dracula Theme", "clipBoard.js", "app LeCheese" e best seller da amazon com o livro "14 Hábitos de Desenvolvedores Altamente Produtivos". Esperamos que vocês curtam!!! Não esqueçam de comentar aqui em baixo se você já passou por isso e quais foram os desafios? Participantes Jefferson Henrique; Alfredo Toquato; Zeno Rocha; --- Send in a voice message: https://podcasters.spotify.com/pod/show/devdelivery/message
Zeno Rocha é um criador e programador brasileiro. Atualmente, ele vive em Los Angeles, Califórnia, onde é Chief Product Officer na Liferay Cloud. Sua vontade por criar software e compartilhar conhecimento o levou a falar em mais de 110 conferências em todo o mundo. Sua paixão por código aberto o colocou entre os top 20 usuários mais ativos do GitHub aos 22 anos. Antes de se mudar para os EUA, Zeno desenvolveu várias aplicações, foi mentor de startups e trabalhou em grandes empresas da América Latina, como Globo e Petrobras. Links Twitter do Zeno Site do Zeno GitHub do Zeno Dracula Theme Livro do Zeno 14 Habits of Highly Productive Developers Documentários Ayrton Senna Jiro Dreams of Sushi OsProgramadores Site do OsProgramadores Grupo do OsProgramadores no Telegram Canal do Youtube do OsProgramadores Twitter do Marcelo Pinheiro
Zeno Rocha recently published his first book, 14 Habits of Highly Productive Developers, and it made around $18,000 in 6 weeks after launch. He translated it to Portuguese and is working on the Spanish version now. Here's why this is a good idea.
Zeno Rocha and I discuss developer habits and how to improve and grow.
Adam loves a good dark theme and supporting a fellow creator, and Hedy Li finished the episode we did with Nikita Prokopov covering FiraCode and reached out saying Zeno Rocha’s work on Dracula deserved the same credit. We agreed. So we linked up with Zeno about his passion for open source, how he’s changed his mind on making money with open source, his big release of Dracula Pro and the future of Dracula, and of course his new book – 14 Habits of Highly Productive Developers. Check for a link in the show notes for details on how to get your hands on Zeno’s book for free through our giveaway.
Adam loves a good dark theme and supporting a fellow creator, and Hedy Li finished the episode we did with Nikita Prokopov covering FiraCode and reached out saying Zeno Rocha’s work on Dracula deserved the same credit. We agreed. So we linked up with Zeno about his passion for open source, how he’s changed his mind on making money with open source, his big release of Dracula Pro and the future of Dracula, and of course his new book – 14 Habits of Highly Productive Developers. Check for a link in the show notes for details on how to get your hands on Zeno’s book for free through our giveaway.
From $0 to $20,145.92 in 2 months with a side project (https://twitter.com/zenorocha/status/1249348452095373312) Dracula Pro (https://draculatheme.com/pro) Le Cheese (https://lecheese.app) Zeno on Twitter (https://twitter.com/zenorocha) Hyper Terminal (https://hyper.is) Superhuman (https://superhuman.com) Roam Research (https://roamresearch.com) Mike on Twitter (https://twitter.com/dominucco) The Show on Twitter (https://twitter.com/mdominickshow?) The Mad Botter INC (https://themadbotter.com)
Sponsored By: Panelists Richard Littauer | Justin Dorfman | Eric Berry Guest Zeno Rocha (https://zenorocha.com/) Liferay Cloud (https://www.liferay.com/products/dxp-cloud) | Dracula Pro (https://draculatheme.com/pro/) Show Notes In this episode we talk with Zeno Rocha. He is the Chief Product Officer at Liferay Cloud, a newly created Liferay, Inc division. He is responsible for crafting the product strategy, shaping the features, and defining the future of DXP Cloud. Zeno also created the popular Dracula theme. We talk about the success of clipboard.js, Dracula theme, and the importance not just creating the code, but promoting is as well. 2:38 Zeno talks about how he started out as an Open Source developer. He also explains what the developer scene is like in Brazil. 05:15 Zeno has spoken at over 110 conferences now and Richard is interested to know why he has this drive to get more views and work on social problems. 9:54 Zeno explains how he got involved in Dracula Theme and clipboard.js. Let’s just say there are 28,000 stars. 11:54 Zeno gets into the importance of promoting libraries that we create. If you want to reach and help more people. We as a group need to promote! He discusses what he did to promote his stuff. 15:45 One of the guys asked Zeno how did he get from zero to 5,000 stars overnight. He explains it’s not because of Hacker News but from something else. 18:20 Zeno talks about his design capabilities with Dracula. He says he’s not a designer or a marketeer. 20:18 Justin mentions about how he founded a project called BootstrapCDN and how an influencer helped shoot the usage up in one night. 22:54 Richard wonders how Zeno chooses his projects and how does he plan to have projects live beyond him, in terms of Dracula, which is a theming project that has grown beyond him. Zeno explains a hospital stay and a stolen computer is involved in this, so listen on. 30:34 Richard is curious about Dracula Pro and that it’s monetized but how does it work. Zeno answers this talking about dark mode and a keyboard that was crated for Dracula that had record sales. 32:57 Zeno reaches a point where he says he needs to learn about sales to make money. He finds a book that he reads that taught his some very interesting lessons. Quotes 07:14 “If you really want to learn something you have to teach it.” 08:10 “If I learn that one framework and learn that one language, then I am going to be successful.” 12:07 “If you want to get traction, if you want to reach more people…then you have to spend time promoting to others. 22:36 “Teach first, be welcoming first, communicate 10 times more than you code.” 30:56 “Typically I never monetize my work.” 39:49 “Email is not dead. Whoever says that never sent a newsletter. It works.” Spotlight 41:07 Justin’s spotlight this week is SHML.xyz (shell markup language) 41:49 Eric’s spotlight is Thoughtbot. Go on github.com/thoughtbot/laptop also a subscription to Dracula Pro, found on Draculatheme.com. 43:41 Richard’s spotlight is Caigmod.com (a newsletter). 44:30 Zeno’s spotlight is HTML5 Boilerplate. Links Zeno Rocha (https://zenorocha.com/) Zeno Rocha Twitter (https://twitter.com/zenorocha?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) Zeno Rocha Linkedin (https://www.linkedin.com/in/zenorocha) Zeno Rocha GitHub (https://github.com/zenorocha) Dracula Theme (https://draculatheme.com/) GitHub/Alfred Workflows (https://github.com/zenorocha) Launch: An Internet Millionaire’s Secret Formula TO Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. (https://www.amazon.com/Launch-Internet-Millionaires-Anything-Business/dp/1630470171/ref=sr_1_5?keywords=launch&qid=1583117642&sr=8-5) SHML.xyz (https://odb.github.io/shml/) Thoughtbot (https://github.com/thoughtbot/laptop) Craigmod.com (https://craigmod.com/) HTML5 Boilerplate (https://html5boilerplate.com/) GitHub: How did the repo get 5000 stars in a few days? (https://github.com/zenorocha/clipboard.js/issues/56) Hacker News-Modern Copy to Clipboard (https://news.ycombinator.com/item?id=10301881) Special Guest: Zeno Rocha.
Um bate papo descontraído sobre como é trabalhar no exterior como desenvolvedor de software. Sigam a gente no Twitter: https://twitter.com/w_oliveiras https://twitter.com/zenorocha https://twitter.com/wmsbill --- Contribua Faça parte do grupo no Telegram Apoie minha criação de artigos Apoie minha produção de vídeos Proponha pautas Tenha super poderes Se você está querendo entrar na área de programação, confere meu livro: O Universo da Programação
Vamos voltar no tempo e falar como era colocar um site no ar no passado e como é hoje em dia. Um episódio super legal sobre devops! Participantes: Paulo Silveira, o host que já colocou muito site no ar Zeno Rocha, developer advocate na Liferay Maurício "Balboa" Linhares, o co-hist que já passou da idade de usar ferramentas mágicas Links: Carreira Devops da Alura Curso de Docker da Alura Primeiros passos com Devops - Hipsters #81 Containers e Docker - Hipsters #75 Produção e conteúdo: Alura Cursos online de Tecnologia Caelum Ensino e Inovação Edição e sonorização: Radiofobia Podcast e Multimídia
Vamos voltar no tempo e falar como era colocar um site no ar no passado e como é hoje em dia. Um episódio super legal sobre devops! Participantes: Paulo Silveira, o host que já colocou muito site no ar Zeno Rocha, developer advocate na Liferay Maurício "Balboa" Linhares, o co-hist que já passou da idade de usar ferramentas mágicas Links: Carreira Devops da Alura Curso de Docker da Alura Primeiros passos com Devops - Hipsters #81 Containers e Docker - Hipsters #75 Produção e conteúdo: Alura Cursos online de Tecnologia Caelum Ensino e Inovação Edição e sonorização: Radiofobia Podcast e Multimídia
Infrastructure is hard, that is one of the big reasons "the cloud" has become such a popular option, but it can still be difficult. As the website says: "WeDeploy helps you build from simple to complex applications. We give you predefined services that can speed up your development process." Our hosts welcome back Zeno Rocha and discuss the platform, what it can do and how it can improve your process. Visit the website for This Week in Web, resources & more: https://thewebplatformpodcast.com/155-wedeploy Follow The Web Platform podcast on Twitter for regular updates @TheWebPlatform.
Zeno Rocha, Principal Developer Advocate at Liferay, joined the show to talk about DevRel, his open source work (clipboard.js, Dracula Theme, jQuery Boilerplate, Browser Diet, et al), and his passion for teaching and giving talks at conferences. Zeno also shared some really interesting stories about his first contributions to open source, how that played out, and the lessons learned along the way.
Zeno Rocha, Principal Developer Advocate at Liferay, joined the show to talk about DevRel, his open source work (clipboard.js, Dracula Theme, jQuery Boilerplate, Browser Diet, et al), and his passion for teaching and giving talks at conferences. Zeno also shared some really interesting stories about his first contributions to open source, how that played out, and the lessons learned along the way.
Já imaginou usar uma tag html como com propriedades latitude e longitude para mostrar um mapa navegável? Para colocar um widget bonitinho na sua página web, seja um mapa, um carrossel ou um calendário, normalmente adicionamos kilos e kilos de javascript e css de lindas bibliotecas para ter acesso a esses componentes. Há ainda os problemas de conflito de namespace e de repetição de código. Uma nhaca! O host Paulo Silveira conversa com Zeno Rocha e Sergio Lopes sobre as especificações que compõem a WebComponents, que vem (tentar) mudar esse cenário. Participantes: Paulo Silveira, host do hipsters Sérgio Lopes, líder mobile e web na Caelum e Alura Zeno Rocha, developer advocate na LifeRay Alguns links citados: WebComponents página que reúne bastante coisa das especificações Polymer biblioteca bacanuda de webcomponents Polyfills do webcomponents Let's encrypt certificados grátis para você não inventar mais desculpas para não usar https Curtiu o episódio? Vale ouvir nosso episódio sobre Progressive Web Apps também! Produção e conteúdo: Alura Cursos online de Tecnologia - https://www.alura.com.br === Caelum Ensino e Inovação Edição e sonorização: Radiofobia Podcast e Multimídia Sim, este site tem html, css e js bem misturado e bem repetido!
No episódio de hoje, conheça uma baita história de inspiração. @femontanha e @raymonsanches entrevistam @zenorocha que conta como sua jornada começou.
No ClicheCast de hoje Zeh Fernandes, Hugo Pizaia e os nossos convidados Zeno Rocha, Felipe Luize e Zeh Fernando conversam sobre Web e Design. O que é trabalhar com web?! Designer precisa saber programação, ou não?! Qual é o futuro das interfaces?! Aproveite mais este episódio com um dos números mais relevantes da história da Cliche: são 500 posts, isso mesmo, 500 já. Ouvir ClicheCast#38 » Assine no iTunes! » Assine o Feed! Links comentados Web Design News e Insights iMac com Tela Retina 5k Zone of Front-Enders Flat Design – uma análise E se você tem algum tema que gostaria de ouvir em nosso podcast, envie um e-mail para contato@revistacliche.com.br com a sua sugestão! Quem sabe o próximo episódio não é com um tema sugerido por você?! Ou quem sabe você não se torna o próximo convidado do ClicheCast?! Escute os outros episódios do ClicheCast!
Web Components are a set of emerging and rapidly changing technologies alter the way many developers are starting to build web applications. Zeno Rocha (@zenorocha), a dominant force in the front end development community talks with hosts Erik Isaksen (@eisaksen) & Christian Smith(@anvilhacks) on how developers can get started building with these technologies today & how to build their own components, tooling & using the Github & Bower communities, and other front end developer goodness. Zeno, began a small project, CustomElements.io ( http://customelements.io/), that was meant to track his and others Web Components. CustomElements.io, now used by Mozilla as their X-Tags (http://www.x-tags.org/) registry, has become much more than that and is now a central place for developers to share, publish, and maintain their Web Components. The project spawned an incredible amount of support from the web development community that grew into several other related projects such as ‘WebComponents.org' ( http://webcomponents.org/ ) & the boilerplate Yeoman project ‘generator-element' ( https://github.com/webcomponents/generator-element ).
As a preview for AlloyUI was just released (together with the new website) I took the opportunity to have another episode about the UI layer. Luckily two members of the core team, Eduardo Lundgren (with Liferay since 2007/8) and Zeno Rocha (Sep 2012) volunteered. (Eduardo was mentioned already in episode 3 with Nate Cavanaugh, Zeno has joined Liferay since then. Both of them are members of the brazilian team.) We start with their history and * Zeno's project jquery boilerplate. He's also one of the founders of the Brazil JS foundation * Rosetta Stone, no longer hidden but very prominent on the website, comparing jQuery, YUI, AlloyUI * The traumatic transition time in 2010 between Liferay 5.2 and 6.0, when AlloyUI replaced jQuery * How Zeno got assimilated into Liferay * The new website for AlloyUI with Tutorials, Examples and Documentation (alloyui.com) * What's new in AlloyUI 2.0, when will it come into Liferay? * Feedback from the community (portuguese video on youtube) * Can I run different versions of YUI on the same site/page (as I can with jQuery within YUI with the help of YQuery)? * who else is using AlloyUI or contributing to it? * Zeno will be speaking at Jax 2013 * Honorable mention of the library that YUI is unofficially built on top of. * TaglibGenerator: A tool to generate taglibs and integrate them with Javascript/AlloyUI * Integration of taglibs into Liferay IDE/Developer Studio (Link to Greg's Episode) * AlloyUI on twitter and stackoverflow
Terceiro episódio com nova plataforma no site e… FEED! Neste episódio temos um formato diferente: um bate-papo entre Daniel Filho e Zeno Rocha, com um tema escolhido pelo público: Carreira em Front-End.