Aligned Action Podcast

Follow Aligned Action Podcast
Share on
Copy link to clipboard

The Aligned Action Podcast is the show for passionate beginner business owners + experienced entrepreneurs who want to grow their business with intention and alignment. Each week I’m bringing you a combination of education, real-life experience, and in-episode exercises to help you feel empowered to do the inner work on yourself and your business. Inside this show we are diving into how to leverage aligned action into a business that makes meaning AND money. Your host Chantelle Andercastle is an educator-turned web designer and intentional business mentor who's passionate about helping you, whether you’re a brand-new service-based business owner or an experienced entrepreneur who’s skipped a few steps. To see more episodes, blogs, and ways we can connect with intention, visit www.clearquartzcreative.co or @clearquartzcreative on Instagram.

Chantelle Andercastle


    • Mar 31, 2024 LATEST EPISODE
    • monthly NEW EPISODES
    • 20m AVG DURATION
    • 113 EPISODES


    Search for episodes from Aligned Action Podcast with a specific topic:

    Latest episodes from Aligned Action Podcast

    March 2024 Alignment Report

    Play Episode Listen Later Mar 31, 2024 22:54


    From meaningful actions to misalignments, my latest report dives deep. Discover why readers find my book transformative for business, celebrate a milestone in my human design podcast journey with me, and learn how I stayed on track in March. I invite you to reflect on your own month that was, with alignment questions you can ask yourself to find clarity.

    February 2024 Alignment Report

    Play Episode Listen Later Mar 1, 2024 20:24


    You've got a front row seat into what felt aligned for me in February, what didn't feel aligned (aka my biggest nos and mistakes) and the most meaningful actions I took. Doing these recaps for you is helpful because it makes me pay attention to what's going on for me, and I want you to feel that way as well. By listening to these, I hope to inspire you with a model for your own self-reflection that you can bring into the next month - March 2024. Links mentioned: my new book - Beyond Brand Voice: https://www.amazon.com/Beyond-Brand-Voice-Copywriting-Entrepreneurs/dp/1738063003 Retiring soon... Facet Bundle: https://www.clearquartzcreative.co/facet-bundle Anna Nichols' Human Design Happy Hour: https://www.instagram.com/iamannanichols/ Mariah Magazine's Intentional Networking: https://www.instagram.com/mariahmagazineco/

    alignment mariah magazine
    January 2024 Alignment Report

    Play Episode Listen Later Feb 1, 2024 21:56


    In the latest segment of my popular series of Alignment Reports, I share the wins, losses, and meaningful actions from January 2024 within my own business. I take you on a journey through my recent foray into self-publishing. From wrestling with cover designs to figuring out spine formatting, every step taught me something new. From the launch of my brand-new podcast: the Human Design Profiles and Entrepreneurship Podcast, hopping on the Talking Freelance podcast as a guest and joining Lindsay Dollinger's Summit, lots happened in January. Of course, no journey is without its hiccups. Cue the barcode saga – a little misstep in the self-publishing process that taught me some invaluable lessons. As January draws to a close, take a moment to reflect on the wins, the challenges, and everything in between. It's so worth it to be reflective and build your self-awareness as you build your business.

    July/August/September 2023 Alignment Report

    Play Episode Listen Later Sep 30, 2023 22:48


    In this catchup Alignment Report episode, I share everything that's felt aligned and not aligned in the last three months - plus my most meaningful actions. Mentioned on the show: Podcast Guest Collab Community https://www.thepodcastcollaborative.com/ Femunify (Skill Exchange Community) https://www.femunify.com/ AI Hackathan Summit by Funstans https://chantelle.krtra.com/t/icL1ApQCs9lF Descript https://www.descript.com/ Akiflow https://akiflow.com/ Custom Human Design Affirmation Cards https://www.etsy.com/ca/listing/1414574523/custom-human-design-affirmation-deck

    E90: 13 Answers to Your Top Questions About Platforms From Tiktok to Twitter

    Play Episode Listen Later Sep 25, 2023 23:16


    Delve into some intriguing questions exploring the world of platforms... we'll discuss how to ask your audience where they hang out without feeling creepy, and why it's essential to provide context when gathering market insights. You'll also hear about TikTok and whether it's still worth investing your time, how to maximize efficiency on platforms, and the importance of being intentional with your marketing efforts. We'll talk about the dilemma of being on Facebook when you dislike the platform, and how to decide if it's necessary for your business. Plus, I'll guide you through the process of creating impactful conversion content that resonates with your audience. And if you're worried about reach and impact without overcomplicating things or wasting time, we'll discuss some strategies to stay authentic while growing your audience. In the end, remember that there are no strict rules in content marketing, and it's okay to experiment and find what works best for you. Let's explore these questions together and discover how you can approach platform marketing with a mindset of intention and purpose. Learn more with Facet: https://www.clearquartzcreative.co/facet

    E89: Practical Platforms Affirmations Practice for Solopreneurs

    Play Episode Listen Later Sep 12, 2023 12:04


    Let's dive into the power of affirmations to help you tackle the beliefs surrounding platforms and create a more positive and confident mindset. As a solopreneur, finding the right platforms and navigating them strategically can be overwhelming. By working with affirmations, you can open up long-held beliefs and blocks, allowing for a more flowy and aligned approach. I share 50 affirmations created specifically for you, 13 of which are highlighted in the latest issue of Facet. These affirmations aim to empower you, boost your confidence, and help you leverage aligned platforms to amplify your message. They encourage you to embrace a mindset of abundance, intention, and strategic platform choices that align with your goals and values as a solopreneur. Shift your perspective and create a positive and focused approach to platform marketing - join me in this episode as we explore the transformative impact of affirmations on your platform marketing mindset.

    E88: Whittling Away The White Noise - How One Entrepreneur's Request Became a Facet Issue

    Play Episode Listen Later Sep 5, 2023 12:25


    Want to meet Liz, the entrepreneur who inspired the creation of the latest issue of Facet? As a premier personal assistant, Liz expressed her struggles with finding clients on various marketing platforms and the desire for a guide to simplify the process of choosing where to market herself. Her insights became the foundation for "The Practical Platform Choices" issue, which focuses on helping entrepreneurs make informed decisions about platforms based on alignment, ideal clients, efficiency, and platform features. Facet, a quarterly print publication, is designed for solo entrepreneurs in their early to middle stages of business. It offers valuable resources, low-key learning, and a break from screen time. Each issue draws inspiration from real conversations and challenges faced by entrepreneurs, translating them into practical information and advice. Whether you're a coach, psychologist, artist, or any other type of entrepreneur, Facet provides clarity and support to make your entrepreneurial journey smoother and more successful. Visit clearquartzcreative.co/facet to explore the various options available and enjoy this new way of learning about entrepreneurship. Mentioned in this episode: Liz @letlizhandleit Annie Ruggles Facet - https://www.clearquartzcreative.co/facet

    E87: I'm Impartial About Platforms to Truly Serve You as A Small Business Owner

    Play Episode Listen Later Aug 28, 2023 8:56


    It's so important to trust that you're receiving straightforward advice and insights from coaches and experts. As a small business owner myself, I understand the need for guidance that draws from lived experiences and expertise. While I value individual learning styles and coaching approaches, I personally prefer direct and authentic communication. As a coach, I believe in sharing my opinions and advice to empower business owners. In this episode, I explore the concept of platform bias and the influence it has on marketing strategists. Unlike platform influencers who advocate for a specific platform, my goal is to promote intentionality and self-awareness. I emphasize the importance of choosing platforms aligned with your values and clients, without any vested interests. By being impartial, I aim to help you make informed decisions and set meaningful goals in your business journey. Join me in this episode as we navigate the world of platforms, empowering you to be discerning and intentional in your choices. Want to go deeper? Get the current issue of Facet: clearquartzcreative.co/facet

    E86: On Devices Too Much Marketing Yourself? What To Do Instead

    Play Episode Listen Later Aug 21, 2023 9:09


    You're concerned about screen time and its impact on your well-being as an entrepreneur who is spending so much time online marketing your business. As a small business owner, finding a balance between online marketing and reducing screen time can be challenging. In this episode, I share three effective strategies: using an app like One Sec to curb impulsive app usage, setting time-based goals instead of task-based goals, and utilizing voice-to-text features or transcription apps to reduce typing and save screen time. Within the pages of Facet, I share six more effective strategies to help you achieve balance between marketing and screens. Join me to discover practical ways to maintain a healthy screen time and small business owner balance. https://www.clearquartzcreative.co/facet

    E85: How To Repurpose Content (and What's a Repurposing Matrix?)

    Play Episode Listen Later Aug 14, 2023 15:02


    Explore the concept of repurposing content into a thriving online presence! Discover the Repurposed Marketing Matrix, a powerful tool featured in the latest issue of Facet - Practical Platform Choices. Through this comprehensive feature, you'll learn how to repurpose your content across various platforms, from Instagram to LinkedIn, Facebook to TikTok, and more. The matrix guides you with specific ideas and techniques, ensuring that your content resonates effectively in each unique environment. By repurposing content, you expand your reach, engage different audiences, reinforce core messages, and increase consistency across platforms. It also offers advantages in terms of search engine optimization (SEO) and allows you to cater to different learning preferences and styles. To embark on this journey of repurposing and simplify your content marketing strategy, grab a copy of Facet's latest issue or subscribe to access ongoing support and personal insights. https://www.clearquartzcreative.co/facet

    E84: The 8 Patterns Keeping You From Confidently Choosing Marketing Platforms

    Play Episode Listen Later Aug 7, 2023 19:14


    Welcome to an episode brought to you by the "What's Your Entrepreneurial Pattern?" quiz! Discover the mindset blocks associated with each of the patterns and how they relate to your confidence in marketing yourself on the right platform for you and your ideal clients. I delve into the eight patterns identified in the quiz and chat about their implications for making aligned choices in platform selection. From the Outer Doubts pattern, which feeds on comparison and fear of judgment, to the Inner Beginner pattern, where hesitancy to listen to your inner voice holds you back, each pattern offers unique insights into your mindset. I offer practical exercises and guidance from Facet, a print-only publication designed to support service-based entrepreneurs like you. With Facet, you'll gain the skills and knowledge to navigate platform choices with confidence and intentionality. Subscribe to Facet today and let's navigate this path together, empowering you to market your services effectively and authentically. https://www.clearquartzcreative.co/facet

    E83: Five Signs You're Wasting Your Time on Social, and What To Do About It

    Play Episode Listen Later Jul 31, 2023 12:11


    Imagine if your next month on social media and search platforms could be your most successful one yet, leading to consistent clients, business growth, and the fulfillment of your passion projects. In this thought-provoking episode, I delve into the indicators that reveal whether your time spent on platforms is being wasted or utilized effectively. Join me as we explore the challenges and provide actionable solutions to help you align your efforts with tangible results. We'll discuss five key indicators that signal wasted time on social media and search platforms: an inactive audience, a lack of results, an inconsistent presence, a lack of strategy or direction, and time overwhelm. Together, we'll uncover the root causes and discuss how to shift behaviors and habits to overcome these challenges. To further support you on your journey, grab your copy of Facet, a print-only publication designed to empower small business owners like you with practical strategies for success. The current issue, "Practical Platform Choices," explores nine different platforms, offering valuable insights and helping you identify the platforms that align with your business goals. By focusing on a few key platforms and leveraging their strengths, you can eliminate wasted time and achieve meaningful outcomes. Take action today by subscribing to Facet: https://www.clearquartzcreative.co/facet

    E82: The 2 Marketing Platform Types You Truly Need For Small Business

    Play Episode Listen Later Jul 24, 2023 10:44


    The pressure of handling everything alone in your small business can be overwhelming. Let's address the challenges you face around marketing platforms and finally answer the question of how many you truly need. Rather than telling you what to do, I believe in empowering you to discover the answers for yourself. Whether you're stuck in choosing platforms, lacking confidence in your current ones, or contemplating a change, this episode's got you covered. Listen to explore the two platform types—social media and search—and gain insights on building a community, engaging with your audience, and creating long-form content. The goal is to help you make informed decisions that align with your ideal client and personal preferences. Simplify your marketing journey, foster connections, and find the platforms that resonate with you! If you're ready to take the next step and gain certainty in your choices, I invite you to order Facet, our quarterly print issue designed to assist entrepreneurs like you. https://www.clearquartzcreative.co/facet

    E81: Issue Walkthrough - The Practical Platform Choices Facet

    Play Episode Listen Later Jul 17, 2023 22:26


    The next best thing to having a copy of this issue of Facet in your hands... If you want to follow along with this first-of-its-kind episode walkthrough for the Practical Platform Choices issue, order your copy right here: https://www.clearquartzcreative.co/facet Inside, I help you choose the two platforms that will work best for you and your ideal clients so you can create transformations through your services!

    E80: Which Social Media Platforms Are Your Ideal Clients Hanging Out On?

    Play Episode Listen Later Jul 10, 2023 15:49


    In this episode, we're diving into the question that every service provider and online business owner asks themselves: Where are my ideal clients hanging out? Today, we're going to help you figure out the answer to this elusive question. By identifying the platforms where people are already searching for your services, you can strategically focus your marketing efforts where your ideal clients are most likely to see them. Using examples of a forest bathing guide and an art therapist, I demonstrate how to determine the platforms your ideal clients are using. We'll discuss popular platforms like LinkedIn, Facebook, Instagram, TikTok, and more, while considering the demographics and preferences of your target audience. If you're feeling overwhelmed by the prospect of guessing which platforms your ideal clients are on, don't worry! I've got you covered with the new issue of Facet: Practical Platform Choices. Inside, you'll find detailed profiles of various platforms, including the demographics they attract and the overall vibe of each platform. This resource will save you time and provide you with the necessary information to make informed decisions about where to focus your marketing efforts. So, join me in this episode as we unravel the mystery of where your ideal clients hang out. Get ready to gain clarity, make intentional decisions, and attract the right people to grow your business. And remember, when it comes to choosing platforms, it's not about guesswork or stress—it's about alignment and informed decision-making. Facet: https://www.clearquartzcreative.co/facet

    E79: Where You Should Market Yourself: Your Checklist for Platform Alignment

    Play Episode Listen Later Jul 3, 2023 13:50


    In this episode, we explore the importance of alignment in choosing the right search and social media platforms. By spending time on platforms that resonate with you, you can enjoy marketing rather than feeling resentful or stressed. We'll discuss how finding clients hinges on marketing in the right place, and we'll delve into platforms like LinkedIn, Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube, blogging, and podcasting. Learn how to make strategic choices based on self-knowledge and preferences, incorporating positive psychology principles and aligning with your strengths. Discover how to use tools like human design horoscopes and astrological signs to make more informed decisions. Ultimately, the goal is to help you find joy in marketing, reach your desired audience, and build a successful business by aligning yourself with the right platforms. Join us on this journey of self-discovery and effective marketing strategies in this episode of Aligned Action. Take the next step and upgrade your business with the Practical Platform Choices Issue of Facet: clearquartzcreative.co/facet

    June 2023 Alignment Report

    Play Episode Listen Later Jun 30, 2023 16:54


    In this episode, you're a witness of my journey of self-reflection and gratitude in business. Join me as I explore what was aligned for myself and Clear Quartz Creative in June including what felt aligned, what wasn't aligned, and my most meaningful actions. An authentic look at my real solopreneur-led business - and all the emotions and thoughts that entails. I invite you to listen and learn from my experiences, and complete an alignment report of your own for this past month. Links mentioned in this episode: Juliet Obodo Business Bundle - https://www.fwrdinstitute.com/ Behind the Launch, Brenna McGowan - https://behindthelaunch.co/ Facet's Practical Platform Choices Issue - https://www.clearquartzcreative.co/facet

    E78: On Purpose and Gratefulness

    Play Episode Listen Later Jun 26, 2023 8:45


    Join me on my introspective journey, where I share my raw and incomplete thoughts on feeling grateful enough and discovering the bigger picture of my work. From reflecting on the privilege of flexible self-employment to contemplating the meaning of life through a fictional book I just finished reading, we navigate the depths of purpose and the transformative power of gratitude. Discover how aligning your inner world with your business can lead to a profound sense of fulfillment and gratitude in this thought-provoking episode. Connect with your innermost thoughts so you can grow your business with Facet: clearquartzcreative.co/facet

    E77: What is Measured Becomes Meaningful

    Play Episode Listen Later Jun 19, 2023 5:32


    In this special mini-episode of The Aligned Action Podcast, we dive into the transformative power of measuring and tracking what matters most to us. Join me to explore how measuring creates meaning and how it can help us direct the flow of energy in our lives and businesses. Discover the surprising ways tracking my reading habits changed everything for me, from prioritizing books over TV to attending more book club meetings and even writing Facet. What do you already measure to create meaning, and what new areas of your life could benefit from tracking? Share your insights with us by sending an email to hello@clearquartzcreative.co or reaching out on Insta @clearquartzcreative. Let's embrace the power of measurement together and unlock new levels of fulfillment in our businesses. Get started with Facet - https://www.clearquartzcreative.co/facet

    E76: Which of these 8 Patterns Keeps You From a Brand Voice You Believe In?

    Play Episode Listen Later Jun 12, 2023 22:56


    In this episode, it's time to dive into the 8 patterns and explore how they relate to your brand voice. As an entrepreneur, you experience different patterns at different times, so it's important to understand which entrepreneurial pattern is influencing your brand voice: Failure Fixation, Focused to a Fault, Outer Doubts, Inner Spinner, Half-Habit, Get Out of Your Comfort-Zoned, Spontaneous Strategy, and Inner Beginner. Learn about each pattern's characteristics and how it specifically impacts your learning and personal growth around the brand voice facet. Get valuable tools and exercises to overcome these patterns and work through mindset blocks, allowing you to confidently develop your unique brand voice. So, grab your quiz result at clearquartzcreative.co/quiz and get ready to uncover the patterns influencing your brand voice in this insightful episode. Next, get your print issue so you can follow along at home: clearquartzcreative.co/facet

    E75: Why Subscribers Agree They Wouldn't Call Facet a Magazine

    Play Episode Listen Later Jun 5, 2023 14:32


    Discover what's intriguing about Facet, a publication that defies categorization as a traditional magazine. While Facet seems like a magazine in terms of what it looks like and it's quarterly release, it breaks away from that format in many ways. I explain the 8 ways Facet is different, like how it's ad-free, the pricing structure, the absence of other writers and contributors, and the focus on introspection and self-discovery rather than consumerism. Explore Facet's unique features and value - plus learn a bit more about the upcoming issue, Practical Platform Choices! Get your own copy of Facet! https://www.clearquartzcreative.co/facet

    May 2023 Alignment Report

    Play Episode Listen Later May 31, 2023 20:09


    Winding down work with a long-time client, writing new goals, waffling on web design, and worrying that ChatGPT will make our brains turn to mush

    E74: On Wordiness & Worthiness

    Play Episode Listen Later May 29, 2023 18:38


    Handling feelings of wordiness when you write can be tough! You may feel like you want to include every little detail in your writing, but you need to be mindful of your medium and its typical length. As a consumer of content, you likely have favorite people you enjoy reading from, and you would invest in their books even if they were hundreds of pages long. Similarly, your audience is invested in your writing, and their number is likely to grow as your content gets more precise and interesting - which is a direct result of brand voice! Listen to this episode to dive into different aspects of writing and wordiness and learn how to handle these feelings as they come up while you write inside your business. Still don't have a brand voice? I can help with that >>> www.clearquartzcreative.co/facet

    E73: Let's Write Your Bio With a Voicey Vibe

    Play Episode Listen Later May 22, 2023 15:56


    Are you struggling to write a bio for yourself, whether it's for LinkedIn, Instagram, or for guesting on a podcast? You're not alone. Many people find writing bios challenging because it requires them to define themselves in one small paragraph. The task is so personal that the stakes seem high. In this episode, we'll cover six practical mindsets that can help you write a compelling bio. But first, I'll assume that you have a brand voice statement, which describes the characteristics of your brand voice, tone, and personality. If you don't have one, I recommend that you invest in a paid resource like Facet, which can help you develop your brand voice and write everything in your business, including your bio. https://www.clearquartzcreative.co/facet Steph Crowder's Courage and Clarity Podcast: Do It Confused Jane McGonigal's Book: SuperBetter

    E72: I've Written Over 125 Websites Worth of Copy in Over 125 Different Authentic Brand Voices...

    Play Episode Listen Later May 15, 2023 11:46


    When asked recently about my expertise in business, I revealed that I'm self-taught and gained hands-on experience from working with over 125 businesses on their brand and website. One problem I identified with my clients was that they often did not have a brand voice guide, which is a foundational problem that can be expensive for small business owners. In this episode, I'm sharing the behind the scenes of how I used to extract brand voice from clients to write their website copy, and I'm explaining how you can be that person for yourself. To avoid you experiencing these foundational problems in your business, I created Facet, which gives you the necessary supports for building your business in a successful way. Listen in to hear my secret-before-now process of voice and copy! https://www.clearquartzcreative.co/facet

    E71: 66 Affirmations to Help You Take Salesy Out of Your Vocabulary Forever

    Play Episode Listen Later May 8, 2023 17:11


    Stop letting the concept of salesyness affect the authenticity of your marketing messages... Repeat these 66 affirmations, notice how your body feels as you bring in these new thoughts, and find freedom from the worry of sounding salesy. As an entrepreneur who cares about your clients' emotional states, you want to avoid sounding salesy and instead be confident in your brand voice and messages. This episode offers affirmations to help you rewire your beliefs about salesyness and create more helpful ones in your awareness. To create or update your brand voice, order your issue of Facet today. https://www.clearquartzcreative.co/facet

    E70: Do This Before You Delegate Anything - Tips for Service-Based Business Owners

    Play Episode Listen Later May 1, 2023 7:50


    Thinking about hiring or outsourcing in your small business? As an entrepreneur, outsourcing can be a big deal, and sharing your brand voice can help ensure that the person you're outsourcing to understands your values, mission, and ideal client. Sharing your brand voice guide is important because by sharing, you are creating alignment with everyone who is working on your brand. That way, you can get better results and ensure that tasks are completed in an on-brand way! This episode offers tips on defining your expectations and intentions, keeping your brand voice easily shareable, giving context to the subcontractor, and checking for alignment between the freelancer's work and your brand voice. The only thing left to do is to make sure you share your brand voice with the next person you hire or outsource to! If you don't have a brand voice guide yet, let's work on one together! Get the current Better Your Brand Voice issue of Facet and you'll have your own guide in no time: www.clearquartzcreative.co/facet

    April 2023 Alignment Report

    Play Episode Listen Later Apr 30, 2023 26:04


    Listen in on my personal wins and misses at Clear Quartz Creative this month. Join me as I talk about my new podcast idea, the fact that I'm closing down my VIP, and why I'm the cookie monster of ideas and information! Mentioned in this episode - Fair Play by Eve Rodsky Women's Empowerment Podcast by Valerie LaVigne Facet Subscription: https://www.clearquartzcreative.co/facet

    E69: Beyond Starbucks, Coca Cola, and Nike- Brand Tone of Voice Examples for Real Small Businesses

    Play Episode Listen Later Apr 24, 2023 16:01


    Let's discuss big brand voices With ChatGPT's help, in this episode we discuss big brand voices. I used ChatGPT to generate descriptions of each brand's voice, and then I compare them with each brand's Canadian websites. You'll get to hear how different brand voices become different styles of voice in copy, and you'll see that these big brands are not so different from small businesses in terms of having concepts of messaging and values. Instead of paying a big name consultant like Starbucks, Nike, and Coca Cola did to create your own brand voice for yourself as a solopreneur, learn from this episode why everyone deserves a brand voice that represents their values, and how the current issue of Facet can help you find it. Get your copy of Better Your Brand Voice today to decide exactly what your brand will sound like, what your main marketing messages are, and how to abide by your values in all the words you write and say in your business.

    E68: Want Social Media Success? Create On-Brand Content In Your Voice

    Play Episode Listen Later Apr 17, 2023 15:06


    Learn how to create social media strategies using the brand voice guide you've created for your business! I recommend using knowledge of your human design gates as a tool for self-awareness, which can help you gain insight into your strengths and challenges in content creation. Next, we discuss how to create on-brand content for different types of media, such as video, audio, text, and visual content. To align your content with your brand voice, use language and style that supports your voice and ensure your headline, music, and sound effects align with your voice. Lastly, plan your topics and themes in advance, and consult your list of brand messages and keywords to make sure your content is consistent and meets your audience's goals. Whether you're using templates, AI, audio, video, or photo content, you'll be equipped to create content in your own brand voice by the end of this episode. Don't have a defined brand voice for your business yet? I can help you with that in the current issue of Facet: Better Your Brand Voice.

    E67: What I Learned Updating my Brand Voice Guidelines in 2023

    Play Episode Listen Later Apr 10, 2023 10:08


    Meant to inspire you to understand that your brand voice is a living and evolving part of your business and shouldn't stay the same forever, in this episode I share my experience of updating my brand voice guidelines after five years. When I was writing the Facet issue Better Your Brand Voice, I pulled up my original document and realized that my brand voice had changed unintentionally over the years. So, it was time to update it intentionally. I ended up sharing it in the Facet print issue, highlighting the changes I made and why. When you order your print copy, you can read my actual brand voice! Learn from my personal experience how brand voice guidelines show your evolution as a business owner - have a listen to this episode!

    E66: How to Write On-Brand Copy for Yourself as a Service Provider

    Play Episode Listen Later Apr 3, 2023 13:23


    Bold statement: good copywriting is essential to attracting and retaining potential clients as a service provider. And as a business owner, you're constantly copywriting, from your website to your emails to your advertising. So why wouldn't you want to get better at it? I'm giving you the secret to becoming a better copywriter when you're already juggling so many other aspects of your business. And that is to choose to do all of your writing in one brand voice. Join me in this episode as we explore the importance of copywriting and how a defined brand voice can help you write better copy in your service-based business. Looking for more hands-on help? The print issue of Facet (Better Your Brand Voice) is here to help.

    March 2023 Alignment Report

    Play Episode Listen Later Mar 31, 2023 17:51


    A look at the March that was inside Clear Quartz Creative. Get the behind-the-scenes about the successes of my 1:1 clients, hear about the creation of my publication Facet, learn from my missteps as I press confirm too soon, and get insight from my most meaningful actions this month. All before I encourage you to take Aligned Action of your own! Tune in to hear the good and bad details of a month inside my real business. Learn more about Action Call subscriptions. Learn more about Facet's new issue: Better Your Brand Voice.

    E65: 3 Reasons Why Brand Voice Is Important For Solo Business Owners

    Play Episode Listen Later Mar 27, 2023 12:44


    Even as a solopreneur, it's important for you to develop and maintain a brand voice that is consistent across all your marketing efforts. In today's episode, I debunk the misconception that solo business owners don't need a brand voice. When customers see the same tone, language, and style in all your marketing efforts, they develop a sense of familiarity with your brand, which breeds trust. We want to avoid creating head-tilt moments of disconnect that lead to confusion and loss of trust. Being memorable is crucial in a world of tiny attention spans - press play to learn how it's done! ✨ Take ownership of your learning and develop your own brand voice, DIY-style with the current issue of Facet: Better Your Brand Voice. Mentioned in this episode - Campaign Monitor. (2019). The Ultimate Guide to Email Marketing for E-commerce. Retrieved from https://www.campaignmonitor.com/resources/guides/the-ultimate-guide-to-email-marketing-for-ecommerce/

    E64: The Key to Brand Messaging That Resonates With Your Ideal Client

    Play Episode Listen Later Mar 20, 2023 12:47


    You're invited to take a moment to slow down and visualize a world where you're not multitasking during this episode, in a special visualization that serves as a depiction of what it could be like to learn offline, which might resonate with you if you're someone who meditates, journals, or reads handheld books. Through this immersive example, I show you how your brand messaging can resonate with your ideal client, and the importance of putting care into your brand messaging. Rather than bombarding you with a list of things you absolutely have to do, the episode encourages you to take a more intentional and reflective approach. The care you put into your message, the actual words, phrases, and ideas you share, can make all the difference in resonating with your ideal clients. This is the key to setting yourself apart from the noise in your niche and nurturing your listeners, rather than leaving them feeling cold and disconnected. The Better Your Brand Voice issue has just launched! To go even deeper, order your copy of Facet.

    E63: The Dos and Don'ts of Brand Voice Adjectives

    Play Episode Listen Later Mar 13, 2023 12:39


    Are you feeling a bit lost when it comes to creating a brand voice for your business? Don't worry, I've got you covered! In this episode, you'll learn all about how to effectively use lists of brand voice adjectives to your advantage. You may have already come across some of these lists online, but it's important to know the do's and don'ts of using them. I'll teach you how to use them for inspiration without letting them limit your creativity. With my list of dos and Don'ts, you'll be able to create a brand voice that truly represents your business and connects with your audience. Press play and let's get started! Needing more than a podcast can provide? If you want the overarching, start-to-finish journey and deep-dive into this one topic, order the single issue of Facet or become a subscriber starting with the Better Your Brand Voice issue. https://www.clearquartzcreative.co/facet

    E62: Should You Be the Voice of Your Brand? Pros and Cons

    Play Episode Listen Later Mar 6, 2023 13:28


    As a service-based solopreneur who has doubts about how to communicate as the voice of your brand... this episode is for you. Brand voice is the words you use, the attitude you have, and the personality of your brand as a whole. Every time you speak or write, you're talking in a voice, so it may as well be a brand voice that you've created with intention, rather than winging it and risking sounding all over the place and different every time. But what if your brand voice doesn't have to be an exact duplicate of who you are as a human? Listen to this episode to determine how much you to use in your voice - and where to get started. Stuck in total overwhelm? Order your print copy of Facet today! https://www.clearquartzcreative.co/facet

    February 2023 Alignment Report

    Play Episode Listen Later Mar 1, 2023 22:25


    With this alignment report comes exciting news - the show's previous theme, social proof, has come to an end, and the new theme will focus on brand voice! In this episode, I share my personal insights into how my brand voice has changed and the power of introspection. The new Facet issue, Better Your Brand Voice, will be available for purchase on March 10. The next 12 episodes of the Facet podcast will be dedicated to exploring brand voice and how it can create powerful changes in business. I also share about my experience using ChatGPT, an AI tool, for generating podcast show notes and researching potential podcasts to guest on, some things that weren't aligned for me this month, and my top most meaningful actions this month for Clear Quartz Creative. Have a listen, then complete your own alignment report ritual for February 2023, you'll be glad you did! Get your copy of Facet: https://www.clearquartzcreative.co/facet

    E61: A Day With Me VIP - Social Proof

    Play Episode Listen Later Feb 27, 2023 14:48


    My VIP days now have a new format based on customer feedback! The VIP experience now focuses on one topic, takes up less time, and costs less. Win - win! In this episode, I explain the first potential VIP day that can be booked with me, centered on the topic of "Simple Social Proof." By the end of the day, you'll have a complete plan for gathering and displaying social proof to enhance your business. Here's what's included in your Social Proof A Day With Me VIP: we'll accomplish in our VIP day together in terms of planning, collecting, displaying, and repurposing your client reviews and testimonials. Get a mindset audit, a client experience audit, and create a custom social proof spreadsheet to track all testimonials. Decide when to ask for testimonials, what incentives to offer for reviews, and where to showcase your reviews. We'll create a list of testimonial questions to ask and automate the process for consistency. Decide how to display client names, images, and quotations, and learn editing techniques to turn one testimonial into many more while maintaining authenticity. Fill out the interest form here >>> https://hello.dubsado.com/public/form/view/603884da40eda58d9e39ece6

    E60: Sneaky Ways to Spot Your Superpowers Inside Your Client Reviews

    Play Episode Listen Later Feb 20, 2023 16:35


    Ever wondered what your superpowers are in business? I have good news for you... you can find them inside your client reviews and testimonials! In this episode, I delve into the world of client reviews and explore the possibilities for self-awareness that can be gained from reading testimonials. By analyzing your own feedback, you can start to identify trends and understand what you do best. While there is always a risk of criticism when you ask for reviews, both positive and negative feedback can be valuable sources of information for growth and self-improvement. The episode covers the BEST system for analyzing testimonials to find your superpowers, consisting of Boost, Emotions, Surprise, and Themes. I walk you through a sample testimonial from a successful artist named Dani, highlighting how to find your strengths and superpowers directly inside my client's testimonial. The episode is packed with insights and practical tips for anyone looking to improve their marketing and gain self-awareness through client feedback. Press play to listen to the step-by-step method for gleaning great info from the social proof you've already received, and learn more about yourself as an entrepreneur in the process. Get more client reviews that you can use to find your superpowers - try Facet! clearquartzcreative.co/facet

    E59: Create High-Converting Captions From Client Testimonials

    Play Episode Listen Later Feb 13, 2023 11:05


    Today I'm teaching you my method for writing captions based on social proof you've received from your clients! We'll start with an example, and then I'll break down the steps I took to get from point a to b. Need more testimonials? Facet can help! clearquartzcreative.co/facet Caption Example 1: Fave online course... ... is actually a print magazine. Surprise! Facet reader Liz says: “I'm very tired of online courses, partially because I work at my computer all day long. I don't want to then take another hour or two out of my day to sit in front of my computer or with my phone up to my face, listening to somebody. With Facet, I could write in the margins. I loved that it was something I could carry with me, even sitting at the dentist's office. I could haul it around my house and read it and make notes and have good reflections.” Where would you take a copy of Facet? Tell me in the comments!

    E58: Want a Solution to Your Selling Problem? Try Social Proof!

    Play Episode Listen Later Feb 6, 2023 15:03


    One of the most effective sales strategies is to leverage reviews, testimonials, and social proof! This episode will teach you the why and the how - so you can go from “hating to sell” to having sales feel easy! Want an easy system for gathering, organizing, and sharing social proof? Get your copy of Facet! clearquartzcreative.co/facet

    January 2023 Alignment Report

    Play Episode Listen Later Feb 1, 2023 13:46


    The first alignment report of the year is here! Hear all about what was aligned and not so aligned this month in my honest take on entrepreneurship right now! Facet course/magazine https://www.clearquartzcreative.co/facet Links mentioned in the episode: Steph Crowder - Big 3 Proxi Maps

    E57: Listen to this Before You Design Your Website's Testimonials Page

    Play Episode Listen Later Jan 30, 2023 8:23


    My mission in business is to help more people make conscious and intentional decisions as they build their businesses, and this includes their websites! Many misconceptions exist out there about where testimonials belong on your website, and today's mini-episode clears that up once and for all! I explain my rationale behind these choices and walk you through what to do next if you've already created your testimonials page. Listen for some real talk from a former web designer turned intentional business educator! Subscribe to Facet here: clearquartzcreative.co/facet

    E56: 77 Affirmations for Business Success Through Reviews & Testimonials

    Play Episode Listen Later Jan 23, 2023 17:15


    When I think affirmations, I think meditation - not podcast. Except for today! Hear for yourself the power of positive thinking in this episode that sounds more like an meditation track, and get a positivity boost that will attract more abundance in client reviews and testimonials. After listening, if you want more support with the practical how-tos of gathering and sharing social proof from your clients, your next step is the current issue of Facet. Get your copy here: clearquartzcreative.co/facet

    E55: Your 18 Qs about Reviews, Answered

    Play Episode Listen Later Jan 16, 2023 23:02


    Like the Instagram question box, but in audio format! Hear eighteen pairs of questions and answers that members of this audience have asked - all on the topic of reviews, testimonials, and social proof from their clients. From "how do I get video testimonials more easily?" to "should I ask specific questions, or should I just ask for a written review?" this episode is hugely practical and actionable. If you're looking to increase the social proof you get and share, this is the episode for you. For more support from me, subscribe to my course/magazine Facet. The current issue is all about reviews & testimonials, geared for entrepreneurs and solo business owners specifically. Subscribe here: clearquartzcreative.co/facet

    E54: Stop Feeling Awkward About Asking For Testimonials - Forever

    Play Episode Listen Later Jan 9, 2023 15:06


    Mindset work is one of the best ways to get past a block you're having trouble with in entrepreneurship. That block, for many of us, is asking for testimonials - we just don't want to do it! In this episode, I walk you through practical exercises and tips to show you how to ask with confidence instead of avoiding it out of perceived awkwardness. ps, I also share about a fear of mine that seems silly now that I've worked past it! Expect a lot of motivation and affirmation in this quick episode, where you'll learn how to ask your clients for reviews with ease. Episode Links: Subscribe to Facet Lisa Nichols Jess Eley

    E53: Maximize Your Marketing With Social Proof - A Guide for 2023

    Play Episode Listen Later Jan 2, 2023 18:03


    Do you find yourself feeling at odds with your marketing? Learn how to maximize the effort you're already putting in and make your life easier by using social proof. If you're wanting to skyrocket your sales, implement these new ways to share your reviews and testimonials on social media and your website! Subscribe to Facet today and get the Simple Social Proof Issue: clearquartzcreative.co/facet

    December 2022 Alignment Report

    Play Episode Listen Later Jan 1, 2023 20:31


    The last alignment report of the year is here! Hear all about my fine points (and foibles!) this month in my honest take on entrepreneurship, and glean some life lessons along the way. Facet course/magazine https://www.clearquartzcreative.co/facet Links mentioned in the episode: Steph Crowder - Year on the Wall Alt Summit

    E52: 22 Life + Biz Lessons I Learned in 2022

    Play Episode Listen Later Dec 26, 2022 19:11


    My greatest accomplishment in 2022 was Facet, my course/magazine for intentional entrepreneurs: https://www.clearquartzcreative.co/facet I also learned a ton of other lessons - some by making mistakes - that I know you can learn from, too. Listen for quick personal and business soundbites to wrap up the year!

    E51: 5 Mistakes Keeping You From Great Testimonials + Reviews

    Play Episode Listen Later Dec 19, 2022 21:18


    Get the Simple Social Proof issue of Facet delivered to your door: https://www.clearquartzcreative.co/facet Social proof helps make selling feel easy... unless any of these five mistakes are currently happening in your business. Hear what might be holding you back so you can fix the most common problems I see entrepreneurs experiencing with your reviews and testimonials.

    Claim Aligned Action Podcast

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel