Podcast appearances and mentions of brenna mcgowan

Freelancer Visibility Series #3This episode is for every freelance marketing unicorn out there who's doing the work but not fully stepping into the spotlight. If you've ever thought “I don't feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue.My guest Beth Nydick is dropping truth bombs left and right about visibility, confidence, and the strategy behind getting paid from podcast appearances (yes, paid). She's the ultimate media strategist for coaches, consultants, experts, and authors ready to get seen and paid. Featured in Oprah, Forbes, Business Insider, and on shows like The Drew Barrymore Show and The Tonight Show, Beth helps her clients turn visibility into sales. She shares how she landed a $50K contract just from one interview and how you can use podcast guesting as a tool in your own marketing strategy or for your clients.Listen to learn more about:The real reason podcast guesting is a powerful sales tool (not just for exposure!)The 3 types of podcasts and how to use each to build your brand and credibilityThe biggest mistakes freelancers make when guesting on podcasts—and how to avoid bombing your interviewBeth's signature M.I.C.S. Method to turn a podcast interview into $10K+How to confidently share your origin story (even if you're new!) and get clients into your DMs after one episodeYou don't need to be famous. You don't need a million downloads. But if you've got a strategy, a little confidence, and this episode in your ears, you can make $10K from your next podcast interview.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client's unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Grab Beth's FREE Make $10K Interview Checklist: https://courses.bethnydick.com/10kchecklist This is the roadmap you need to systematically build buzz, engage the audience, and sustain momentum before, during, and after the podcast recording. It's your behind-the-scenes blueprint making $10k every time you step up to the mic.Earn Your Happy Podcast with Lori Harder https://loriharder.com/podcast/ Cubicle to CEO Podcast with Ellin Yin https://www.cubicletoceo.co/podcast Brenna McGowan, copywriter, pre-launch strategist, & creator of Anticipation Marketing™ https://brennamcgowan.co/ Join The Digital Marketer's Workgroup: Are you already doing marketing work...

What's the opposite of a confident salesperson who makes it easy for you to buy? A nervous salesperson who jumps the gun and makes you want to run away! Today's returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences. Because besides the successful implementers, Brenna's she's also seen nervous copywriters and offer owners jump the gun all too often. And ruin their chances at having a successful launch down the road by spilling too much information too early on! Brenna believes there's a lot of misunderstanding of what a pre-launch does, as well as what it should NOT do. So she agreed to come back on the show and tell us today. Brenna's specialty is pre-launches—warming up your market by letting them get to know you even before your launch begins. Perhaps the best advantage it gives you is it puts you front and center in your prospects' minds, and at the same time gets them eagerly looking forward to getting the full details about what you're going to launch. But a lot of people confuse what to do during a pre-launch and what to do during the launch itself. And that's what she's going to clear up for us today. Here's what we asked her: 1. What's the biggest difference between a pre-launch email and a launch email? 2. What is the role of the pre-launch emails? How do you know if something belongs in a pre-launch email versus a launch email? 3. You say one of the biggest mistakes in launch emails is educating too much. Why is that a problem? 4. Can you give us an example of how a case study email can go wrong in a pre-launch—and how to fix it? 5. How does something you learn in pre-launch affect your launch? 6. Why is it important to adjust your launch copy, based on what you learn during the pre-launch? 7. Let's say someone doesn't have time to write a full pre-launch. What should they do? Brenna's offer: Pre-launch calendar https://brennamcgowan.co/launchcalendar/ Download.

I crashed the Social Media Marketing World conference…Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I'm giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know.Think conferences are just fluff and swag bags? Think again. I'm breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen as the expert you truly are.Listen to learn more about:Why I actually went to Social Media Marketing World (hint: it wasn't just for the content)My honest take on whether attending conferences is worth it for freelance marketers (including ROI talk!)The trends I noticed that savvy digital marketing assistants should be paying attention to right nowWhy showing up in-person at events like Social Media Marketing World can fast-track your freelance visibilityWhat to consider if you're dreaming of speaking on conference or event stages somedayWhether you're debating going to a conference or just trying to keep up with trends, this episode gives you the freelancer's lens on what's actually working—and what to ignore. Tune in to find out if Social Media Marketing World belongs on your calendar next year.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client's unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan, my biz bestie and anticipation marketing genius. Brenna took the stage at Social Media Marketing World and rocked it with a talk on pre-launch buzz strategies. She's the queen of creating momentum before the cart opens.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Emily:Facebook Community: Emily's Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook:

Did you know only 3% of your audience is ready to buy right now? That's an interesting number, isn't it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy instantly, just like I was this weekend. This reel stopped my scroll and had me hooked immediately. I was ready to buy without hesitation, and I'm breaking down exactly why this particular reel was so effective, so you can recreate your own. In this episode we'll be covering:Social Media Marketing World recap, I am so honored to have been a speaker this year!The fascinating stats I learned during Brenna McGowan's session on Anticipation Marketing.Consistency in your content marketing strategy, building trust and awareness through repeated exposure. Not relying on a single platform to market your business, instead diversifying your content and creating multiple touchpoints for your audience to connect with you.The formula I want you to try this week to create your own reel that makes people want to buy instantly.Plus, a sneak peek of what we'll discuss on next week's episode!Links to reels in this episode:Reel: POV You…Other episodes you might have missed:Episode 023: Create Content That Pops by Knowing Why People Want to BuyEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 035: Turning Inspiration into Unique and Original ContentEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 050: Stories Work! Here's how to make them work for YOUSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

Is your launch a frantic, last-minute scramble? What if you could create momentum before launch day—so when it's time to sell, your audience is ready to buy?   In this episode of Money Magnet Mama, I sit down with Brenna McGowan, a pre-launch expert and anticipation marketing strategist, to break down how pre-launch planning can increase sales and make your launches feel easy.   Tune in to hear:

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#64: In this episode of the workplay podcast, we welcome Brenna Mcgowan, Brenna McGowan is a pre-launch expert and copywriter who transitioned from social media management to specializing in creating demand and desire before product launches, helping clients effectively communicate their messaging and connect with their audience. In this episode of the WorkPlay podcast, Brenna McGowan discusses her journey from social media management to becoming a pre-launch expert, emphasizing the importance of establishing rapport and understanding customer pain points before launching a product.Key Takeaways from the Episode: The Importance of Pre-Launch Strategy: Listeners will learn how a strong pre-launch strategy can significantly impact the success of a launch, including the key components that should be addressed before presenting an offer.Understanding Audience Awareness: The episode discusses the different stages of audience awareness and how to tailor messaging to meet potential customers where they are in their journey, ensuring that their pain points and objections are addressed effectively.Creating Cohesive Messaging and Visuals: Brenna emphasizes the need for alignment between copy and visuals, explaining how a cohesive experience can build trust and engagement with the audience, ultimately leading to higher conversion rates during launches.DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

In this She Slays Replay, Brenna McGowan joins Dr. Lauryn to tackle the challenge of standing out in today's noisy, saturated world. Brenna shares why personal branding and connecting with your audience on a deeper level are essential, especially for chiropractors. She also explains how to shift your messaging from ‘how-to' education to addressing the real problems people face, creating urgency and inspiring action. If you're looking for ways to cut through the clutter and make a lasting impact, this segment is a must-listen.Check out the full episode with Brenna McGowan: Spotify | Apple | YouTubeFollow Brenna: LinkedIn | Instagram | FacebookResources:Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Website | Instagram | X | LinkedIn | FacebookSign up here to receive our monthly associate job postings email.

What does it take to craft a standout launch in today's fast-paced market? This week, Brenda McGowan, a seasoned launch strategist, joins The Rainmaker Podcast to discuss the art and science of successful launches. With Q1 as the busiest season for marketing campaigns, Brenda shares her predictions for 2025, insights into evolving buyer behavior, and strategies to roll over from 2024.In this episode, we discuss the critical pre-launch phase—what Brenda calls the “pre-open cart courtship”—and how industries like film use slow-burn anticipation to captivate audiences. She also uncovers common missteps and the essential elements to ensure your next launch hits its mark.Whether you're gearing up for a product debut, service launch, or major marketing campaign, Brenda's expertise will leave you with actionable tips to elevate your strategy and boost your results in 2025. About BrennaBrenna McGowan is a launch strategist & copywriter. She believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they're primed, pre-sold, qualified, and eager to buy your offer. By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna's clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that've raked in hundreds of thousands in revenue. When Brenna's not strategizing or helping clients launch, you can find her walking in her Labradoodle in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester. Connect with Brennahttps://www.instagram.com/brennamcgowanco/https://www.facebook.com/groups/behindthelaunchwithbrennamcgowanConnect with Veronica https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Curious about how private podcasts can elevate your online events?Join us for an inspiring conversation with Brenna McGowan, a seasoned launch strategist and the creative force behind the successful audio summit series Behind the Launch. In this episode, you'll gain valuable insights into tailoring content to your audience's preferences, ensuring it's both accessible and engaging. Plus, discover how incorporating charitable contributions into your business model can add purpose and impact to your events.Timestamps:[0:00] Introduction to the episode and Brenna McGowan's journey from traditional MP3 hosting to innovative private podcasting [4:15] The inception and evolution of the Behind the Launch audio summit series.[6:10] Benefits of private podcasting for event hosting and its impact on listener engagement.[9:34] Integrating philanthropy into business through events, supporting Learning Ally.[13:03] Audience-Centric Approach: Tailoring content for enhanced accessibility and engagement.[15:47] The challenges and technological shifts in creating and hosting audio content.[24:56] Future directions for Behind the Launch and exploring new possibilities in private podcasting.[27:32] The power of community and building connections through specialized content for targeted audiences.[30:45] Concluding thoughts on the personal and professional impacts of private podcasting in education and business.[34:22] Brenna discusses the broader implications of her work and the future of private podcasting in business strategy.[37:19] Closing remarks and how listeners can engage with and learn more from Behind the Launch.Links mentioned:https://www.instagram.com/brennamcgowanco/https://www.facebook.com/groups/behindthelaunchwithbrennamcgowanhttps://brennamcgowan.co/

Don't miss Behind the Launch, an intimate audio series where you Eavesdrop on private conversations with industry experts and uncover what's working for launches NOW! Sign up free here.****There are lots of different strategies out there for launching your offers. Live launches to evergreen launches. Holding launch or “conversion” events like challenges, webinars, workshops or summits.But what if the success of your launch was not determined by the type of launch you do, but what you do in the weeks leading up to that launch? Brenna McGowan calls this the “pre-launch” and it's the critical piece you may have been missing if your last launch didn't create the results you wanted. In this episode, we dive into:what's a pre-launch and how do you use it?how to get your audience ready to buy your offer (before it's even on sale)how to pre-sell your next program or coursethe number one thing most entrepreneurs skip that is essential to launch successWhat to do if you're launching a brand new offer>>MEET BRENNACONNECT WITH BRENNALET'S CONNECTRESOURCES YOU'LL LOVE

Brenna McGowan is launch strategist and copywriter. She believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they're primed, pre-sold, qualified, and raring to buy your offer. By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna's clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that've raked in hundreds of thousands in revenue. When Brenna's not strategizing or helping clients launch, you can find her walking in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester. TAKEAWAYS:Breanna shares with us her 4 A's for a successful pre-launch. She says that building in these 4 A's before sales period can make a massive difference.One of the first things to do in developing your pre-launch plan is to actually make a plan. Look ahead, get out a calendar, and plan launches at times of the year that aren't around personal and family plans. Launching can be overwhelming and frustrating if not properly planned. People need to see or hear you during pre-launch. Make sure you go live on Instagram, put a video on Youtube or record a private podcast episode. Do what works for you and then you can use that content to repurpose into an email and on other platforms. RESOURCES:Visit the blog post that goes along with this episode for more resourcesSend Brenna a DM over on Instagram to say hi!Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

Our returning champion is Brenna McGowan, the master of the pre-launch. Today she's going to tell us about a special pre-launch technique called Anticipation Marketing™. Perhaps the best advantage it gives you is it puts you front and center in your prospects' minds, and at the same time gets them eagerly looking forward to getting the full details about what you're going to launch. Maybe even more important is that it revolves around one word: Trust. As we've talked about here before, and as you know, right now trust is at an all-time low. Lots of reasons for this, but you don't want low trust to interfere with your launch. Anticipation Marketing helps you build trust by gradually getting them familiar with your new offer, in an unobtrusive and exciting way so they just can't wait for the launch itself! Your free personalized launch calendar from Brenna: https://brennamcgowan.co/launchcalendar Download.

Are you tired of feeling like you're constantly chasing customers? Wondering how to get people lining up to buy from you instead? To discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics, I interview Brenna McGowan.Guest: Brenna McGowan | Show Notes: socialmediaexaminer.com/645Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series, I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie and pre-launch specialist Brenna McGowan. We're chatting through how to create a profitable launch.In this episode, we tackle topics like the mid-launch lull, how to manage your thoughts during an open cart period, and why shorter open cart periods can increase sales. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's Pre-Launch Plan Cheat SheetGet access to Allison's $80,000 Email TemplateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch.In this episode, we explore why launching like a pro doesn't necessarily mean you have to have a huge team and what that might look like for a solopreneur. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's Pre-Launch Plan Cheat SheetGet access to Allison's $80,000 Email TemplateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We're breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we're sharing personal insights on how email marketing and strategic communication can boost your launch success. Watch the last episode of this three-part series: Busting mid-launch lulls (+ other strategies to maximize open cart) (releases August 30th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn 7 Biggest Facebook Ad Mistakes from KwadwoKwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Allison's Links:DM Allison on IGGet Allison's $80,000 email templateBrenna's Links:DM Brenna on IGGet Brenna's Pre-Launch Cheat Sheet

Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch.In this episode we're digging into one of the most overlooked parts of a launch, the pre-launch phase. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from KwadwoSnag Brenna's Pre-Launch Plan Cheat SheetGet access to Allison's $80,000 Email TemplateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

Ready to take your launches to new heights? The solution is to build anticipation and curiosity with your pre-launch. In this episode I brought on the Queen of anticipation marketing herself, Brenna McGowan.Brenna McGowan uses real-life examples from Apple and Taylor Swift to illustrate the power of anticipation. She shares insights on the optimal pre-sale anticipation period for courses, programs, high-end services, and memberships, and explores the use of "consideration content" to tap into the emotions and desires of potential buyers.Check out what you'll learn:Understanding the psychology of teasing your audience about what's coming, so they sit up straight and pay attentionHow to create anticipation and use storytelling in your online marketing strategies, so that prospects are salivating to buyUnderstand the key components of a successful pre-launch strategy and the impact it can have on program enrollmentShifting potential customers' beliefs about the offer and themselves before a launch, so that they prequalify themslevesLinks for our Guest: Website: https://brennamcgowan.coSocial Media: https://www.instagram.com/brennamcgowanco/Facebook Group: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowaGift: https://brennamcgowan.co/cheatsheet/*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****Links and resources mentioned in this episode:Get your copy of 17 Magic Phrases at https://SpeakAndStandOut.com/MagicGrab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/DirectoryFollow me on Instagram at https://instagram.com/laurieann.murabitoClick and read more over on my website. https://SpeakAndStandOut.comIf you're looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you'd be a good fit for one of my programs. schedule a call at.

You can Watch or Listen to this episode: https://the6ways.com/33One of the biggest mistakes in marketing is not talking about our offers BEFORE they are on sale. Nobody does Anticipation Marketing better than the movie industry (except maybe Apple). In this episode expert copywriter Brenna McGowan and I are sharing 6 ways entrepreneurs can use anticipation marketing like Hollywood does, to sell more than ever before.Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:49 6 Ways Entrepreneurs Can Use Anticipation Marketing Like Hollywood Does02:35 #1: Best Time To Start05:04  #2: How To Keep It Fresh06:47 #3: Need To Study This09:45 #4: Movies Do This, You Can Too12:31 #5: How To Keep Them Hooked15:20 #6: Easy Interest Generation17:05 “I always try and promote ahead of time but I get so tired. How do you recommend staying motivated to do this week after week?” Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

These days, more than ever before, it's not merely optional that you stand out in the marketplace. For the listeners of this podcast, that is true whether you're a copywriter, a marketing consultant with a specialty, or a business owner. You need to stand apart from the crowd especially these days because the marketplace is so crowded and getting more so every day. You want to be known for something specific. In the best of all possible worlds, you want to be the “go-to” person for what you do. Brenna McGowan, who is our returning champion today, figured that out and did something about it. Even though what she does is relatively innovative and not the most crowded part of our field, she found a way to stand out, big-time. Brenna's specialty is pre-launches—warming up your market by letting them get to know you even before your launch begins. That's what she told us about when she was on the show a couple months ago. But now she's back to talk about a multi-day virtual event she hosts every few months, called “Behind the Launch.” It's pretty exciting and she's agreed to reveal a lot on today's show. To get Brenna's pre-launch cheat sheet and get on her list, to find out what she's up to and get advance notice of her next event, go here: https://brennamcgowan.co/cheatsheet/ Download.

Community events have long been a staple of the chiropractic industry and once upon a time they were super straightforward to run and make effective! Today however, not so much! Marketing has transformed over the last decade and nowadays getting people to actually ATTEND an event is much more complicated. To tackle this problem, this week Dr. Lauryn is joined by Marketing & Launch Strategist Brenna McGowan to break down anticipation marketing and all things getting butts in seats (or on screen) for your next event.Brenna McGowan is a launch strategist, copywriter and creator of Anticipation Marketing. She helps coaches, course creators, and high end service providers increase launch revenue, call in perfect fit clients, and reduce launch burnout with a strategic pre launch. During their conversation Dr. Lauryn and Brenna cover what anticipation marketing is, how and why to leverage an email list, marketing to different personality types, selling belief vs selling outcomes, keeping everything in alignment, and so much more!Check out Brenna's website if you want to sell smarter with less hectic launchesGet Brenna's Pre-Launch Plan Cheat SheetFollow Brenna: LinkedIn | Instagram | Facebook– – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareLooking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!She Slays Associates Job BoardGet your FREE FOCUS Academy Kickstart Program by clicking the link below!Focus AcademyInterested in Molly Cahill's Holistic Marketing Hub? Hit the link to learn more and use code "sheslays" at check out for $200 off your purchase.Holistic Marketing HubTo learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLALearn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!Sunlighten Saunas

How could a pre-launch change the way you feel about launching? Pre-launch marketing is a growing trend—but it's been in my line of sight for years thanks to Brenna McGowan. Brenna is not only a friend & mentor, she was my very first DFY case study client! In this interview, we get into what you can pre-launch (hint: more than just courses), how case studies support pre-launches, & how often you should ideally be doing market research. If you're resistant to launching or wanting to make launches feel enjoyable—don't miss this conversation!With this episode you'll be able to:Learn what a pre-launch is and when to use this strategy.Discover the role market research (or VOC) plays in a pre-launch.Uncover how case studies and pre-launch marketing work together.Brenna McGowan is a launch strategist, copywriter, and creator of Anticipation Marketing™. She helps coaches, course creators, and high-end service providers increase launch revenue, call in perfect-fit clients, and reduce launch burnout with a strategic pre-launch.Got more Q's? Submit your question & I'll answer it on an upcoming podcast.Mentioned Resources:Pre-Launch Plan Cheat SheetNyssa BrownPre-Launch Plan ProgramBehind the LaunchTestimonial TemplateConnect w/ Brenna:WebsiteSupercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Join the 4-day email course & make sure you feature the right client in your case study AND ask them the right questions! (Starts 3/24/24

Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch. Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to this episode, How to Create a Pre-Launch Strategy That Sells Out Your OfferGet the Pre-Launch Cheat SheetKwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramBrenna McGowan's Links:Visit Brenna's websiteDM Brenna on InstagramConnect with Brenna on FacebookTimestamps:00:00 - Introduction00:34 - Minimizing launch burnout through strategy06:23 -  Market saturation impacts decision-making; allow space.09:38 -  Utilize personality to differentiate during pre-launch period.11:14 -  Client understanding, empathy, and pre-launch strategies fundamental.13:48 -  Exploring authority, credibility, empathy, and personal values.17:00 -  Generate anticipation and excitement for upcoming product launches.20:25 -  Balancing anticipation and excitement for adult consumers.24:40 -  Process facilitates impactful and engaging content creation.27:06 -  Novel ideas drive dopamine and market success.31:04 -  Program offers confidence and value for investment.33:49 -  Parenting with presence, aiming to model calm.37:20 -  Thank you for your time and support.Get coaching from Rick through Pick Rick's Brain Coaching AIhttps://rickmulready.com/aicoach Apply for ads management with [QUĀY.jo].https://theartofonlinebusiness.com/ads

When you start a launch, do ripples of fear tie your stomach up in knots, because you feel like you're starting from zero and you feel you've got way too far to go, and not enough time to get there? It's a common problem, and one today's guest set out to solve. Brenna McGowan is a launch strategist, copywriter and the creator of what she calls “Anticipation Marketing.” She's developed a system so the water is warm even before you jump in to start your launch. She has a complete pre-launch strategy that comes before the launch, and her clients have tripled and even quadrupled sales as a result of using the pre-launch approach Brenna recommends. I was introduced to Brenna by Joshua Lee Henry, who you'll remember from many shows he's been on here. Joshua Lee told me that Brenna read my book The Persuasion Story Code and told Joshua Lee that many of story types mentioned in the book were central to her pre-launch strategy, which she's going to tell us about today. To get Brenna's pre-launch cheat sheet, go here: https://brennamcgowan.co/cheatsheet/ Download.

Have you ever heard of the term “anticipation marketing”? If you have, then you've obviously met Brenna McGowan, our amazing guest for today's episode, cuz she coined and trademarked the term ;)    Brenna McGowan is launch strategist & copywriter extraordinaire. She believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they're primed, pre-sold, qualified, and raring to buy your offer.   And in this quick hit strategy episode she BRINGS it with such applicable strategies on how to know what kind of content to put out during your pre-launch that makes it a NO BRAINER for your audience to buy when you open up the cart.    This is one for the books my friends, so be sure to get ready to take notes.    Brenna's Links:   →Follow Brenna on Instagram: https://www.instagram.com/brennamcgowanco/   →Download Brenna's Pre-Launch Plan Cheat Sheet: https://brennamcgowan.co/cheatsheet/   Meg's Links:   →Get my Best Year Yet 12 Month Planning Business Template here: https://meganyelaney.com/bestyearyet    →Find your unique coach approach so you can stand out in your industry in less than 90 seconds: https://meganyelaney.com/quiz    →Follow me on Instagram @meganyelaney: https://www.instagram.com/meganyelaney/ 

While we fully believe in the wisdom of “ideas are cheap, execution is everything,” today's entrepreneur nails both and is sharing an innovative launch strategy that doesn't require complex webinar funnels, ads, or incentivizing affiliates with commission…Brenna McGowan is a copywriter and pre-launch strategist who generated $66K in course sales without a webinar or sales calls and - as the cherry on top - raised $13K for charity, all through a Voxer Summit.Yes Voxer, our favorite communication app that functions like a modern day walkie talkie. In this episode, she discusses the structure of her audio only summit, how she monetizes this free summit to fundraise for one of her favorite organizations and grow her list fast, plus a top to bottom look at the funnel that converts people from free attendees to paying students for a four figure program.Keep listening for a unique perspective on list growth and launch success.View the transcript for this episode at: https://otter.ai/u/nF2bJCKkk0dLXuzzz_1ISZpPWMU?utm_source=copy_urlConnect with Brenna:https://brennamcgowan.coIG: @brennamcgowancoFB Group: Behind the Launch with Brenna McGowanIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

Joining me today is my friend, Brittany Herzberg. Brittany is the SEO and Case Study copywriter service providers call when they want to show up as the answer to a Googled question. Since our Monday episodes on the podcast always feature a guest case study, I thought it would be useful for Brittany to walk us through her proven process for how to create a powerful case study of your own. You can actually do this in real time with us as you're listening to our conversation. Pull up a blank google doc on your laptop and let's get started.Case Studies mentioned in this episode:Leah Bryant & Darrell Evans: https://leahbryantco.com/the-mindshift-podcast-with-darrell-evans/Emily Reagan & Brenna McGowan: https://brennamcgowan.co/emily-reagan-pre-launch-plan/The Hive with Dallas Travers: https://dallastravers.com/hive/Lead with gratitude in your next podcast pitch: https://link.chtbl.com/uhQg_Q9KView the transcript for this episode at: https://otter.ai/u/qzol2mHHbXTJSSyxOcTXXzZJWQE?utm_source=copy_urlConnect with Brittany:Brittany's Profitable Case Study Roadmap: https://brittanyherzberg.com/case-study-roadmaphttps://brittanyherzberg.com/https://www.instagram.com/brittany_herzberg/https://www.linkedin.com/in/brittany-herzberg/Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

My guest today is Brenna McGowan who is an expert at launching. More specifically, Brenna's an expert at pre-launching. And she's on a mission to set coaches up for less stress and more income every time they launch because they've laid the groundwork way before the launch itself. By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna's clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that've raked in hundreds of thousands in revenue. Brenna and I talk all things Pre Launching during today's conversation. For me, the biggest benefit of this episode is for those coaches who don't launch. Your pre-launch plan can and should really be your ongoing marketing plan. Brenna and I talk about that a bit during the episode. Plus we discuss: Why everyone needs a pre-launch strategy whether you have a program to launch or not. The nuts and bolts that create a successful pre-launch. The big differences between pre-launch and launch content. Plus, why Brenna's anticipation marketing strategy is so important for your audience. In this episode, you'll learn: The perks of pre-launch marketing and the unexpected value it holds for your business. How understanding your ideal clients via voice of customer research can exponentially increase your client engagement. The influential role of storytelling in pre-launch content and how it can transform the way customers perceive your brand. Clever techniques for addressing common concerns and objections in pre-launch marketing that might be hindering your conversion rate. The key to maintaining a steady stream of clients by strategically leveraging the concept of a coaching waitlist. Perks of pre-launch marketing In this fast-paced digital era, pre-launch marketing proves to be a powerful tool to create anticipation and promote an impactful connection with the potential customers. Before you unveil your official product or service launch, this strategy provides you with ample time to learn about your audience, thus aiding you in making data-informed decisions. Essentially, investing in pre-launch marketing helps to increase sales, opens opportunities for meaningful interactions, and ultimately leads to a stress-free launch experience. OTHER FANTASTIC GUEST EXPERT INTERVIEWS: 92: Gemma Bonham-Carter - Launch Your Course 9 - How DaJuan had his First Ever Five Figure Launch

We hear it all the time… Get some social proof!And with more than 80% of buyers trusting reviews & testimonials equal to that of a recommendation from a friend ⬇️…social proof → sells! Social proof can include:TestimonialsCase studiesScreenshotsInterviewsAnd more!Today we're chatting about getting GOOD testimonials from your clients & customers.✨ hint: the magic lies in specificity ✨And then… how you should use testimonials in your marketing.Grab the Testimonial Template if you want to collect testimonials TO-DAY! ✨Do you feel like this episode helped you create a game plan to get better testimonials? Tell us! Follow, rate, & write a review for the podcast on your favorite player (Apple, Spotify, etc.) PS:Already have lots of social proof, but want to put it to good use in a case study? ⬇️Brittany writes case studies (rooted in SEO & story)!Want to DIY a case study? ⬇️Join Brittany's 4-day email course starting 9/17/23 that's all about “Who & How to Interview for a Case Study”If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!

If you're planning to join in the fall launch season frenzy, and the stress is starting to creep in, this episode is for you. And if you're not, this works for evergreen tooBrenna McGowan walks you through why you need a pre-lauch strategy and what it should include to bring you a successful and unstressy launch.Key TakeawayA prelaunch sells the outcome in such a way that when you talk about your process it is clear it's the only solution.We talk aboutThe purpose of a pre-launch strategyWhat you need to have in place firstThe type of content you should be sharing - it's not the usual “give value” adviceSome great examples from the real worldHow evergreen business models can still benefit from the strategyLinksTo read the transcript, grab the resources and explore other episodes go to dianemayor.com/223

Brenna McGowan is our guest on the 354th episode of The Copywriter Club Podcast. Brenna is a social media manager turned email copywriter and launch strategist who helps her clients implement prelaunch methods that generate greater awareness and sales. If you want to create natural momemtum before your launch, you'll want to listen to Brenna's behind-the-curtain insights. Here's what you'll find: Why Brenna transitioned from social media marketing to email marketing. How she repositioned her business in a new industry and grew an online presence.  The process she created for validating her offer and expertise.  Why she niched into prelaunch and how it can benefit the overall launch of a product or service. What's so important about your “why?” What are you supposed to do after you pivot your business? Being good at things vs being passionate about them.  How Brenna uses the LEAP process to help entrepreneurs find their sweet spot to achieve their goals.  What's working with prelaunch now? Why you're really feeling overwhelmed by prelaunch and how to stop it.  How to build your email list before you launch.  Her inspiration behind creating a different style event aka The Voxer Summit. A behind-the-scenes look at her client launch based on her CASE method.  How she packages her offers and positions herself as a strategist.  What if you only have 3 hours before your next launch? The easier way to create natural momentum for your business. Tune into the episode to learn all of this and more. The people and stuff we mentioned on the  show: The Accelerator waitlist The Copywriter Think Tank Kira's website Rob's website Brenna's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: Rob Marsh:  If you've dreamed of building a copywriting business that earns five figures a month, there are certain types of projects that make reaching that goal a lot easier. And at the top of that list of projects is product launches, that is, helping clients sell a course or a membership or another kind of product, with a combination of strategy emails, landing pages, ads and sales pages. A single launch project can pay a good copywriter a lot of money. Hi, I'm Rob Marsh. Kira Hug:  And I'm Kira Hug. And we're the founders and hosts of the Copywriter Club podcast. Our guest for today's episode is copywriter and launch strategist Brenna McGowan. In just the past couple of years, Brenna has become a leader in the launch world, helping clients sell more and teaching copywriters and other marketers how to put together more successful launches. Rob Marsh:  But there's a lot more to a successful launch than a bunch of emails and sales pages. Brenna shared with us how she thinks about the days or weeks immediately before a launch and what you should be doing to prime your audience so that they're ready to buy when you launch. She also shared her thoughts about pivoting your business, validating offers and ethical marketing practices. We think you're going to like what you had to share. Kira Hug:  But first, and speaking of priming your audience so they're ready to buy when you launch a product, which is what we are trying to do, this is part of our pre-launch strategy, hopefully we nail it, the Copywriter Accelerator is coming up soon. The doors will be open soon. This is our signature business-building program for copywriters and content writers where we help you put together the most critical eight components of your business, the eight parts that you need in order to build a profitable business. And we've had success story after success story with some of the most internet-famous copywriters that you may have heard of, and it's coming up soon.

In this episode, you'll learn from Brenna, a copyright guru on all things emails and marketing!Email is still a viable option to reach your specific market, listen in on how to keep up with your email marketing skills!ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/itsshelbyclementLinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5wYou can connect with Brenna...

Get your free ticket to the AI Unlocked Summit happening July 17-21,2023 at https://aiunlocked.co Welcome to another exciting episode of the Course Creator Show with Gemma. Today we're diving head-first into something that's set to revolutionize how we do business - Artificial Intelligence (AI).Here's what we'll cover in this episode:- Announcement of AI Unlocked: Gemma spills the beans on what she's been teasing on Instagram - AI Unlocked, an online summit designed specifically for course creators and coaches. Set to take place from July 17 to 21, 2023, this game-changing event promises to transform the way we create content, market courses, and revolutionize businesses.- The Power of AI: In a competitive market, AI offers the opportunity to gain an edge. From tripling your content output in minutes to enhancing customer support experiences and improving offers, AI is an efficient way to grow your business.- 25+ AI Experts: AI Unlocked isn't just theory. Over 25 experts who are actively using AI in their businesses will be sharing their best tips and strategies. These no-fluff, all-action tutorials will give you immediately applicable insights to step up your game.AI Unlocked Schedule:   * *Day 1* - Foundations of AI: A tour of ChatGPT and discussion on prompt engineering.   * *Day 2* - Content Marketing 2.0: Learn time-saving hacks to triple your content output in minutes.   * *Day 3* - Sales & Funnel Magic with AI: Discover how AI can boost your conversion rates.   * *Day 4* - Upgrading Your Products with AI: Learn how AI can innovate your products and services to gain a competitive edge in your industry.   * *Day 5* - VIP only day: A deep dive into creating your Brand Brief using AI to get the best results out of ChatGPT. - Amazing Speaker Lineup: AI Unlocked features a lineup of amazing speakers, including Jordan Gill, Brenna McGowan, Gwen Lane, Meagan Williamson, Melissa Litchfield, Laura from bsquared social, Apryl Beverly, and many more.- All Access Pass: If you're worried about missing out, the All Access Pass provides lifetime access to all the recordings from the summit. Watch it on repeat, binge it Netflix style, or take your sweet time to digest all the insights - the choice is yours!- Tickets: If you're ready to dive into the world of AI, the countdown to the AI Unlocked Summit starts now. Get your ticket at https://aiunlocked.co The world of AI is waiting for you. Ready to unlock your potential? Don't miss this transformative event. See you at the AI Unlocked Summit!---Want more? Check out our popular programs: https://gemmabonhamcarter.com/programsFree Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/---Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.Thanks for your support, and I can't wait for you to listen!---Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672Are you on my email list? It's where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! Support the show

In this episode, you're a witness of my journey of self-reflection and gratitude in business. Join me as I explore what was aligned for myself and Clear Quartz Creative in June including what felt aligned, what wasn't aligned, and my most meaningful actions. An authentic look at my real solopreneur-led business - and all the emotions and thoughts that entails. I invite you to listen and learn from my experiences, and complete an alignment report of your own for this past month. Links mentioned in this episode: Juliet Obodo Business Bundle - https://www.fwrdinstitute.com/ Behind the Launch, Brenna McGowan - https://behindthelaunch.co/ Facet's Practical Platform Choices Issue - https://www.clearquartzcreative.co/facet

Brenna McGowan is a copywriter and launch strategist. She believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she helps you leverage pre-launch content so you can launch with confidence, less stress, and more sales. By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna's clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that have raked in hundreds of thousands in revenue. When Brenna's not strategizing or helping clients launch, you can find her walking her pug, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighborhood. MEMORABLE MOMENTS“I realized that I could help people along in their launch journeys by infusing content-driven engagement with my copywriting expertise.”“What you do before your launch is so important…I had the idea to specialize in pre-launch content that helps to find the right audience and move things along.” “Once you have a framework and you know what needs to be said, it becomes a more enjoyable, rinse and repeat process.” “I love the ‘4-A's' Framework: Anticipation, Autonomy, Assurance, and Anecdotes.” “Anticipation creates the same type of excitement as a full experience. Once we reach what we anticipate, we enjoy and appreciate the moment so much more.”“When you're able to make a strong sales argument while giving people space in their decision, you will  feel less pressure and attract a more passionate clientele.” Connect with Brenna:⭐ Connect on Instagram:  @brennamcgowanco⭐ Connect on Facebook: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan⭐ Brenna's Website: https://brennamcgowan.co Connect with Allison:⭐ Connect on Instagram @allisonwalsh⭐ JOIN OUR FREE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity⭐ Check out book recommendations from the show here⭐ Download your free 90 day planner here

On the show today I chat to Brenna Mcgowan- a launch copywriter from the US. I have heard Brenna on multiple podcasts and have always been so inspired by her advice, so I am super excited to have her on the show and impart her wisdom for you guys. We cover all things launch copy!  My course Beginners Blueprint to Passive Income is for the complete beginner wanting to create and sell your first digital product. https://nicoladixon.co/course OR if you are looking for more hands on support to launch a course or coaching program - Apply for my group coaching program Fast Track to Freedom https://nicoladixon.co/group-coaching Looking to scale your current education business- Join us in Tulum November 1-3rd 2023https://passiveincomeforphotographersconference.com/ Find me on instagram @nicoladixon.co or for more information on my offers head to www.nicoladixon.co

Launching a product, course, or service can feel daunting. Today's guest, Branna McGowan breaks the process down for us and eliminates the overwhelm. Connect with Brenna on Instagram @brennamcgowanco and visit https://brennamcgowan.co/cheatsheet/ to download your Prelaunch Plan Cheat Sheet Loved this episode? Share it on Instagram and tag us @amytraugh

What do you think of when you hear the term "pre-launch"? Maybe the 14-30 days leading up to a cart-open period with some extra emails and videos? If that's you, tune in to this episode to hear from Brenna McGowan about how a more strategic pre-launch strategy will build excitement and anticipation for your launch in a way that increases natural interest and allows for more space in buying decisions. For show notes, head to https://summithosthangout.com/222

Are you struggling with how to make your business more visible? Today's guest is Brenna McGowan and she says successful campaigns happen when your audience is primed, your messaging is vetted, and your copy connects. She's here to help you leverage pre-launch content to show your customers empathy, authority, and personality — so you can sell spots in your program before the doors even open.    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Get Brenna's Cheat Sheet: Your Pre-Launch Cheat Sheet Follow Brenna: @Brennamcgowanco Book Mentioned: Blue Ocean Strategy Have a story to tell? Signup here: www.serialentrepreneurshow.com  

Get ahead of the trend and claim your space in today's interview with Brenna. 

This week on the show I welcome launch strategist and copywriter, Brenna McGowan. We discuss the aspect of an offer that many entrepreneurs skip over: pre-launch.It seems so much easier to skip right to the promotion of the sale, rather than warming an audience up, doing our due diligence, and testing the market... Alas, those who skip the pre-launch are leaving money (and a loyal audience) on the table.Putting the right offer in front of the right audience with the right messaging is key. Obvious? You'd be surprised as to how many business owners place a lot of incorrect assumptions within this step.The market research component is huge. Brenna is actually teaching a workshop where she goes through and validates the offers of her students. From there, they have a true understanding of who their customer is. Per Brenna, pre-launch is about selling your process, and not your program.  For six weeks during a pre-launch, she suggests thinking through what is the buy-in your ideal customer has to have before they decide to buy your solution.Listen in as we dive deep into these topics and more.Connect with Brenna at her website and grab her free Pre-Launch Plan Cheat Sheet.

Enjoy some quality time as host Mike Kim chats with Brenna McGowan. Brenna's a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they're fiery hot and ready to buy, with her Pre-Launch Plan Process™. By leveraging her pre-launch strategies, Brenna's clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that've raked in hundreds of thousands in revenue and called in more perfect-fit buyers. Brenna believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, authority, and personality—so you can sell spots in your program before the doors even open. When Brenna's not strategizing or helping clients launch, you can find her walking her pug Frank, practicing yoga, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighborhood. So, power up and listen in. Mike & Brenna will discuss:  Why it's vital to have a pre-launch strategy How AI can help. Why high-pressure launch tactics don't work How story-telling and talking about your process make for effective launches The benefits of using events and webinars to create momentum. How emails and being visible create audience trust. How to manage expectations and energy during a launch. Let's do launch! Tune in to this week's episode.  Resources: brenna@brennamcgowan.co brennamcgowan.co https://www.instagram.com/brennamcgowanco/ https://www.facebook.com/groups/thecopyandcontentconvo   Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business.  Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Getting ready to launch? You're going to want to listen to this first. Brenna is a pre-launch strategist and an amazing copywriter. Put those two things together and she's a BOSS and coming up with – not just your pre-launch strategy – but your pre-launch content. We cover:What exactly is a pre-launch and how long should it be? What kind of content goes into a pre-launch (you will LOVE her cheat sheet) Plus we played This or That: Launch Edition where she dropped some serious hot takes on how to launch effectively It's juicyyyyyyy

Let's face it: ads can be scary.    There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client's money!).     This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite.   Jen is an expert when it comes to Facebook and Instagram Ads.  She's doing this work for her clients, she's in the weeds, and she knows what's working and what's not working.   When it comes to launching, ads can be a powerful list building tool and help fill up our clients' launch events with a fresh audience. In this episode, Jenn shares:   Her minimum recommended monthly ads budget (and what she recommends for a launch budget) What content makes the most successful ads The biggest challenges clients have with ads (hint, hint: it's probably not what you think!)   If you are ready to learn all about Facebook and Instagram Ads and get clarity on what your clients need to be doing for success, this is the episode for you.  Learn from someone who's in there, who knows what's going on, who staying up to date with the constant changes from Meta; a true expert in the day to day of ads, Jenn Possick!   While you're here hit subscribe so you don't miss out on the next (and final!) episode of this Launching Podcast Series: post-launch debrief.    Sponsored by Braden Drake's Contract Club. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.   Connect with Jenn:  Instagram: https://www.instagram.com/jennpossick/ Facebook Community: https://www.facebook.com/groups/jennpossick Website: https://jennpossick.com/ Her Course: Launch Fuel Download Freebie: https://jennpossick.com/skyrocket   Links Mentioned in Show: Roadmap to Launch Manager: https://emilyreaganpr.com/roadmap  Jenn's Top 3 Landing Page Fixes: https://jennpossick.com/skyrocket  Apply to join the Digital Marketing Workgroup How to Become A Launch Manager: https://emilyreaganpr.com/episode140/ Pre-Launch Marketing Strategy with Brenna McGowan: https://emilyreaganpr.com/episode141/ Launch E-mail Strategy with Brittany McBean: https://emilyreaganpr.com/episode142/   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Are you planning to launch a product or program this year? Maybe the thought of sales and having a launch isn't something that makes you feel connected to your audience and actually deters you from what you want to put out there. In this episode, Brenna McGowan shares how she gets down in the trenches and helps others have a pre-launch that doesn't leave her clients and others feeling pressured and uncomfortable. If you are looking for a way to launch your product, business or program that is an absolute vibe, this episode is for you!Top reasons to listen to the entire episode:Learn how Brenna's program has helped her clients have successful five and six-figure pre-launches.Find out Brenna's 4 A's behind a pre-launch.Discover why it's essential to have a pre-launch strategy.Full Show Notes Here!Mentioned ResourcesThe Systems and Workflow Magic 2.0 Funnel BundleWaitlist: The Foundational Funnel Training Private Popup Podcast Episode 14: How to Create a Launch Strategy for Your Lead Magnet (Featuring Brenna McGowan)Connect with Brenna WebsitePre-Launch PlanBrenna's group programConnect with DollyInstagramFacebookPinterestThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:Sign up for weekly reminders to stay up to date on all things systems and workflow magic (tips to better automate the backend of your business) by snagging this FREE resource (how to automate the backend of your offers, opt-ins, and bundles)Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!Leave a 5-star review or rating on Apple or Spotify (and subscribe too!) ️Have a streamlined & magical week! Hosted on Acast. See acast.com/privacy for more information.

One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets. No mad rush of enrollments. No payment notifications. No one buying. Nada. Unfortunately, it happens all the time.  Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs to get better with their offers and messaging. But we'd like to skip to the good part where launches actually get people buzzing with excitement, grow an email list, and generate a surge of sales. So here's how digital marketing assistants can help their clients avoid launch cricketville: Plan. No surprise to you, if you've listened to the first episode of this Launching Podcast Series, planning is crucial. (Check out #140  I talk about being a Launch Manager. The rest of the series is coming next!) Today's guest, copywriter and pre-launch strategist, Brenna McGowan is here to help us make a solid, high-converting pre-launch plan. Listen for Brenna's gems on: How long to plan your launch runway so it works The 3 biggest mistakes online business owners make when launching Why it's crucial to attract the right, fit & ready buyer Her 4A framework to why prelaunches work so well How virtual digital marketing assistants can help in a client's prelaunch   You'll walk away convinced of the power of prelaunch and knowing where to start with your pre-launch content. It's not easy, but the work will pay off. Listen and learn! Then be sure to download my new freebie Roadmap to Launch Manager: https://emilyreaganpr.com/roadmap    While you're here hit subscribe so you don't miss out on the next episode of this Launching Podcast Series. We'll cover launch promotion, ads, prep-launch strategy and launch debrief.    Sponsored by Braden Drake's Contract Vault. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.   Links Mentioned in this Show: Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what's working with launches NOW. Happening Jan 23-27. Brenna's previous episode #72 Check out one of the quick tips that we used in my prelaunch: this one's about Canva graphics   Connect with Guest Instagram: @brennamcgowanco  Website: https://brennamcgowan.co/  Her FB group: Behind the Launch Her Freebie: Prelaunch Plan Cheatsheet: https://brennamcgowan.co/    Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I'm sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while choosing to see the good.  Listen for the scoop on what's happening in 2023. Enjoy!   Sponsored by Braden Drake's Contract Vault. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.   Related Episodes: Youtube Episode: Lessons of 2021 Episode 72 with Brenna McGowan, Copywriter   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   2 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

We are talking to  Brenna McGowan all about using prelaunch strategies aligned with an SEO strategy!Brenna is a copywriter, launch strategist, and pre-launch expert who helps business owners communicate the value of their products and services.Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note.1. What is pre launch?Pre-launch is the period before a sales promotion when businesses promote what they are selling to get people prepared for the main event.Planning is key to successful pre-launches, as well as understanding how to use pre-launch tactics in an evergreen funnel.2.  Pre-launching can be helpful for anything from lead magnets to events, not just products or services.The pre-launch journey is figuring out exactly where the person is at, exactly the right fit readiness. A prelaunch is what comes before a sales promotion.Many times in content: call to action is vague or missing completely.3. Paying attention is key to understanding what interests people and informing an SEO strategy.Credibility is important for authority and SEO.Empathy is key to understanding your ideal client.You can show empathy by giving people autonomy.Connect with Brenna: brennamcgowan.co/cheatsheet InstagramFacebook GroupIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showJoin the private podcast—SEO ShortsBe our (podcast) guest! Apply hereB's One-Stop SEO cheat sheetbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!

Your inner critic often makes it challenging to love yourself. But finding self-love is possible. Follow these 4-steps to silencing your inner critic and take a journey to find self-love that will transform your life. If your inner critic has overwhelmed you with negative thoughts, it's time to take a journey to find self-love. The journey to find self-love has many advantages When we find love for ourselves, we can better serve others. The Bible tells us to love others as we love ourselves, it doesn't say love others instead of ourselves. If we don't quiet our inner critic, the critic voice will stop us from doing what we are called to do to make a difference in the world. We are to love others as we love ourselves, but as Paul gently reminds us in Philippians 2:3, we are to be humble and value others above ourselves. So yes, self-love, self-respect, and honoring our bodies and minds, is important and right, but we are to do so by loving God first, and respecting and honoring others above ourselves. Self-Marriage as part of the journey to find self-love Erin's journey to find self-love began when she went to a festival and discovered the concept of self-marriage. Self-marriage is the concept that you are always there for yourself. She identified what she was looking for in a partner, someone to make her feel smart and beautiful, and there she learned that she could do this for herself. Through self-marriage, she committed to doing this for herself throughout the rest of her life. Until this point, Erin had been looking for a guy that would make her feel smart and pretty. She thought that if she found that guy, she'd be able to go out into the world and be her full self. The self-marriage experience was a turning point for her, that she could do this for herself. After this experience, Erin when to medical school to become a naturopathic physician. What is a naturopathic physician? Naturopathic physicians are trained to be primary care physicians. Toward the end of Erin's school journey, she discovered mind-body medicine. She decided to work in this area to help people find their mental-emotional issues so people could heal from their physical ailments. Erin worked in private practice doing mind-body healing for a while. She loved the deep work. Her work involved helping women discover that they were whole and complete as is. During Covid, Erin decided to take her business online. Her focus became self-love. The experience of teaching classes on self-love since 2009 came into play to help her build her online business. In a nutshell, Erin helps women feel comfortable and confident in their own lives. Our thoughts create our results Robyn emphasized that we, as women, experience so many things in our lives, traumas, relationships, etc. that lead to inner criticism. We know that our thoughts create our results. Our thoughts influence our emotions and feelings which in turn influence our actions, inaction, and behaviors. If you aren't working on your mindset, you will delay your ability to make progress in life or business. Likewise, you may not be able to discover true joy, hope, peace, and purpose. The inner critic and the entrepreneur's journey to find self-love One hundred percent of people have an inner critic, including the most successful people. Erin's first step to self-love is self-kindness. Self-kindness is the first step to managing the inner critic. Erin emphasized that self-love is a continual learning practice and development process. She doesn't consider herself to be an expert in self-love as she is still learning. One of the most common ways the inner critic shows up for entrepreneurs is through perceived failures. Failed launches, flopped reels, fear of going live or showing your face, comparison of other people you run into on your journey. The inner critic can stop you in your tracks. The question of why her, not me, can really drag a person down. If your inner critic is saying someone else is doing it better, then it is important to realize that there is a reason they are ahead of you. Instead of criticizing yourself, dive into how you can change your scenario to achieve your goals. For example, maybe the other person is posting on social media consistently and you are in an anxiety tunnel. Or, that person has been at it for 10 years and you are only 2 years into the journey. However, as easy as this sounds, the inner critic is irrational. Therefore, it is necessary to do the inner work. The 4 steps to quieting your inner critic on the journey to find self-love. Get to know your inner critic - the voice that rails on you because she is trying to protect you. Give her a name. Write down what your inner critic is saying - get it out of your head and onto paper. This will help detach from your inner critic so that it won't erode your heart and spirit. Identify where your inner critic is coming from, what is she trying to protect you from? There are two places where the inner critic comes from, growing up and experiencing childhood wounds and societal standards. The inner critic comes from a part of you that was wounded and hurt. She thinks there is something wrong with you, but there isn't, and you are worthy of love. Ask yourself, what wounded part of you is the inner critic trying to protect? Where is the place of worth that the inner critic is trying to get you back to? Recognize and release your inner critic. Tell her that you love her but that she is wrong. Explain to her that you don't have to do anymore to be loved. Don't ignore her, acknowledge her, and tell her that you release her and that you can take it from here. Our brains are 2/3 more likely to believe something negative than positive and look for something negative 2/3's more often than positive. It is part of life whether you are successful or not. This is often daily work. Replace your inner critic. This is the time to introduce a self-kindness practice. Train your body to be kind as a habit. The inner critic is the primary obstacle to being kind to yourself. Now that you can identify, acknowledge, and release your inner critic, you can create an environment where she won't thrive, an environment of kindness. The Undercover Kindness Tool to use on the journey to find self-love It is called undercover kindness because no one knows what you are doing. Your inner critic is the number one obstacle to you being kind to yourself. Now that you've identified and released your inner critic, you can create an environment of self-kindness where your inner critic cannot thrive. This is a way to train your internal environment to be kind to yourself. There are three parts to undercover kindness on your journey to find self-love. Breath Do this activity during a mundane moment in your everyday life. Erin recommends doing this when washing your hands or at times that are neutral and not stressful. Imagine every breath is a droplet of kindness. Send the breath to your body. Body Hold your body in a loving way. Check in with your body as you breathe. Where is the there tension? What part of your body can you relax or stretch? Words A kind inner dialogue with yourself. It will feel awkward but push through. Give yourself a pep talk. Congratulate yourself on doing a good job today, etc. Then, tell yourself that you love yourself. Look at yourself in the mirror and save it. Over time, this practice will become more natural and comfortable. Self-kindness is a practice, not something woo, but training your mind to be kind to yourself. This exercise will change how you. When you transform yourself by quieting your inner critic and changing your inner dialogue, you are more able to have strong relationships with others, you are less irritable and less reactionary. The more you love yourself the more you will accept love from others and the love from God. In addition, loving yourself will help you feel worthy of the love of God and others. Bible verses referenced in the episode Matthew 22:39 And the second is like it: ‘Love your neighbor as yourself. Mark 12:31 The second is this: ‘Love your neighbor as yourself.'There is no commandment greater than these.” James 2:8 If you really keep the royal law found in Scripture, “Love your neighbor as yourself,” you are doing right. Philippians 2:3 Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves. Hebrews 13:5 “Keep your lives free from the love of money and be content with what you have, because God has said, ‘Never will I leave you; never will I forsake you.'” Remember, God loves you unconditionally. When you are battling with your inner critique, pray, fall into your faith, and be reminded of how much God loves you. Listen to episode 158 with Brenna McGowan and learn the pre-launch copy strategy before your next launch.  Listen to episode 133 with Emily Golden and learn more about self-love.  About Erin Willis Dr. Erin Willis is known as the self-love doctor. She teaches women the skills to build a loving relationship with themselves as a means to show up more powerfully and authentically in their lives. She is a naturopathic physician, an expert in mind-body medicine, and the creator of the self-marriage program, "We are the Ones". Erin is a multi-passionate entrepreneur, she is also the executive director of the non-profit, ParticipAid, which works to transform the way that healthcare is delivered in Nepal. Dr. Erin is passionate about honesty and bravery, with herself and with others, and her work. Learn more about and connect with Erin: Website for Erin Willis. Connect with Erin on Instagram. Download Erin's course for free with coupon code Robyn.  For more Bible verses related to entrepreneurship, download the free eBook, 37 Bible verses every entrepreneur needs to reflect on and live by.

In today's show, Brenna shares her story how she started her business and grew it to where it is today. And she also shares her expertise on key prelaunch elements you don't want to miss! Website: www.brennamcgowan.co Email: brenna@brennamcgowan.co Social Urls: www.instagram.com/brennamcgowanco www.facebook.com/groups/thecopyandcontentconvo www.linkedin.com/in/brenna-mcgowan Women Entrepreneur Mastermind Retreat (Nov. 7-12, 2022) + Reels/TikTok VIP Day Nov. 7 Apply to the 100K Mastermind here: www.jenargue.com/100k-mastermind Apply to the Breakthrough Mastermind here: https://JenArgue.as.me/firsthello

If you've ever felt like “there's just no time” to do it all, and been stymied by choosing a specialty, today's episode with Brenna will be very inspiring for you. 

Have you ever wanted to create an atmosphere in your business where potential customers want your offer before it's even available to buy? In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy. How do you create a pre-launch strategy that gets the people that you want to serve so ready to buy your offer that they're sold before it's even available? This is a topic that so many people get hung up on, but it's completely possible. Brenna McGowan helps coaches and course creators launch with more confidence, more sales, and far less stress. Brenna's a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they're fiery hot and ready to buy with her Build-a-CASE framework.In this episode, you'll learn:What's required for a successful launchWhy empathy is so important when it comes to launchingHow far in advance you need to start your pre-launch strategyWhat the “Build-A-CASE” framework involvesWhy voice-of-customer research is so importantWhy levels of awareness matter in your strategyWhat's involved in Brenna's sub-framework Set-The-PACEHow stories help establish a connection with your audienceHow this method can be adapted to evergreen launchesLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Brenna McGown's Links: Get the Pre-Launch Cheat SheetCheck out Brenna's websiteFollow Brenna on InstagramConnect with Brenna on FacebookFull show notes available at www.rickmulready.com/614One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

Copywriter and pre-launch strategist Brenna McGowan on how creating a pre-launch strategy can build anticipation, increase your visibility, and boost sales for your next big promotion.   Here are the resources mentioned in the show:   Brenna's Free Cheatsheet

Today, we're diving into the ONE thing that most people completely miss when they're launching their online course...AND it can be a complete make or break in terms of getting students into your programs. Brenna McGowan is talking all about pre-launching and how you can use an effective prelaunch to warm up your audience and increase the sales of your launch. Let's dive in!---Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/Ready to launch your first online course? I've got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you're already on my list, you'll see that I'll also be sure to alert you to the new episodes as they come out. If you aren't already on my email list, well babe… what are you waiting for? I can't wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show

Brenna McGowan is a 1/3 projector who uses her gifts as a strategic copywriter, marketing consultant and launch pro – she's also one of my *favorite* marketers to hear and learn from (I have a crush on her copy. Is that possible??). Today, we're talking about how Brenna uses her design in her business right now, how to make moves as a non-sacral being by working (but not GRINDING), what “projector efficiency” really means, and beyond!   RESOURCES: CONNECT WITH BRENNA! >> WEBSITE >> IG >> FB GROUP (THE CONTENT + COPY CONVO) CONNECT WITH ME! >> GET A 1:1 READING >> LONG TERM SUPPORT + GUIDANCE >> GET YOUR FREE ENERGY TYPE MINI GUIDE   [SONG CREDIT: SCOTT HOLMES]

When you hear the word "launch" do you crawl up into a ball and think how exhausting it'll be to get through a launch? All those emails, prep, organizing content, etc!   Today, you'll learn about a pre-launch copy strategy so the actual launch isn't stressful or maybe even needed. AMEN!   In today's episode, Brenna teaches you: why you need a pre-launch copy strategy how it's different from a wait list, and the 4 main components to the pre-launch copy strategy   Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.   Connect with Brenna: brennamcgowan.co https://brennamcgowan.co/cheatsheet/ brenna@brennamcgowan.co https://www.instagram.com/brennamcgowanco/ https://www.facebook.com/groups/thecopyandcontentconvo   Before you go, I'd love to connect with you and give you some gifts to help you grow your online presence! Instagram @allisonscholes Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/ Work with me: https://bossladyinsweatpants.com/coaching/ Free Caption Templates: https://bossladyinsweatpants.com/free-captions/ Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/

Brenna's focus on helping people allowed her business to evolve in a natural way. At each step of her journey, she took notice of what she liked (or didn't), what she was naturally good at that her clients weren't, and what else she could do to help. Brenna didn't get caught up on what her path looked like, choosing instead to focus on the next step. Listen now to learn how to lean into your instincts and keep your business moving forward. Can't-Miss Moments From This Episode:Brenna got her first client before she even knew she was looking for clients! If the pressure of the big bad B(usiness) word has you stuck before you even start, we dig into what's at the core of every business (SPOILER ALERT: it's helping people).  How to spend $0 and still get the knowledge you need — Brenna breaks down how she used readily available resources to get started, despite the “shiny object syndrome” siren song of endless info-products, courses and online schools. If your “work” days tend to become a Netflix binge of “Grace and Frankie” (just me?), Brenna and I have some advice on how to resist temptation and stay motivated when business gets overwhelming.  “Am I being flaky?” Brenna went from social media manager to email copywriter to VIP days to launch strategy in three years. Here's why Brenna says you should redefine your relationship with failure as a positive thing.   Scope creep got you feeling salty with a client? I share how I reigned in a ballooning consult in a way that left me and my client both happy. This strategy is so effective Brenna was taking notes on it!This one is jam-packed full of advice. Don't miss out - listen now!Brenna's Bio:Brenna McGowan is an award-winning email copywriter who helps get the confetti out of your head and into personality-filled copy that glides onto the page.Going from a stay-at-home mom who just wanted to make an extra 500 bucks three years ago to a booked up, in-demand copywriter working alongside some of the biggest names in the space, Brenna has a knack for helping clients tell everyday stories that fill up their programs and jack up their open rates—all with a strategic pre-launch plan. When not hunkered down behind her MacBook, you can find Brenna walking her pug Frank, practicing yoga, reading chick-lit or shuttling one of her three teenagers around their Northern California neighborhood. Resources and links mentioned:Brenna's siteBrenna's Pre-Launch Plan Cheat SheetBrenna's InstagramBooks mentioned“Crushing It” by Gary Vaynerchuk“How to Win Friends and Influence People” by Dave CarnegieEmail Copy AcademyCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTubeDownload this episode

Want more sales in your business? Effective promotion can lead to more conversion. But what's at the core of a successful promotion campaign? It's great copywriting.   In this episode, Brenna McGowan, award-winning copywriter, is going to share her expertise on the nuts and bolts of writing pre-launch copy that converts, her business wins, and the benefits of promotion. Yet, more importantly, she'll teach you how to get your audience excited for your next offer or promotion, so they're ready to buy before the launch!      We also discuss: Brenna's journey from social media manager to award-winning copywriter. 4 major ways to improve your business sales: Why research is so important in writing effective copy. The importance of looking at your analytics to pinpoint things that move people. Create a plan based on your research and analytics. Have an effective strategy to create and post content on the different social media platforms. 3 beliefs that your consumer has to have to purchase your offer or product. How online and offline strategies can be used to persuade clients to buy from you. Brenna's amazing wins in business. The internal benefits of going through a promotion period in your business. Types of content you need to create and publish.   Links: Brenna McGowan Website Brenna McGowan Instagram Brenna McGowan Facebook Brenna McGowan LinkedIn How to Win Friends and Influence People by Dale Carnegie  

Traditional, high-pressure, hustle-based live launches don't make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress?    Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people.    How do we use our content as the machine behind a launch? Why does a pre-launch strategy better serve our customers?    In this episode, I'm joined by a Boss Mom I believe is doing launches the right way. Strategic copywriter, marketing consultant and launch expert, Brenna McGowan shares her approach to releasing stuff and why it's perfect for moms.  A pre-launch gives you time to collect data, use your content in a fun and exciting way and move people along that awareness journey. -Brenna McGowan   3 Things You'll Learn in This Episode   The 3 beliefs that make people want to buy from usWhat makes people decide to buy something from us and why do live launches work against this journey?    Why the pre-launch planning process is so criticalWe don't have to put things out as quickly as humanly possible to succeed. Why do we achieve more by slowing down?    If urgency is ever a good thingDoes it ever make sense for us to do a timed launch?   Guest Bio Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales. Brenna also offers 1:1 Pre-Launch Plans where she creates a comprehensive and strategic outline from authority content to emails to social posts so you know exactly what you should be saying, writing, and doing before your launch to pre-sell spots and get people excited and ready to buy. For more information on Brenna's program, visit https://brennamcgowan.co/ and follow @brennamcgowanco.  Get Brenna's free Pre-Launch Plan Cheat Sheet at https://brennamcgowan.co/cheatsheet/. 

You've been there? The EXHAUSTION after you launch a new product or service? The absolute "I'm SO SICK of this THING" by the time you get to the open cart phase? Let's not even talk about the stress, the fear, and the waiting that you're dealing with! Here's the BIG question: Is it possible to make LAUNCHING easier, simpler? YES! When we put our CONTENT into play and let it do the heavy lifting for us! Meet launch strategist & copywriter Brenna McGowan. Today she's talking to us about ALL THINGS PRE-LAUNCH! Because you want to... Launch without stress... Prep your audience for the open cart - in a way that feels soooo good (and not salesy, pushy, or aggressive. We all know you DO NOT want that nonsense!) Strategically create content that does the heavy lifting FOR YOU - while bringing your audience along for the ride! Content is supposed to work FOR us. It's not just this thing we "have to do." Listen in & take away simple content improvements that will change your LAUNCH forever! Grab Brenna's Pre-Launch Plan Cheat Sheet: https://brennamcgowan.co/cheatsheet/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Take the Stress Out of Launching Today's guest is Brenna McGowan is an award-winning email copywriter and launch extraordinaire. We talk all about prelaunch: the what, why, and how. Brenna drops all of the value on how to keep your audience engaged and ready for your launch. If this episode inspires you to get started on stepping into your course creation journey, check out my 6-week accelerator here. Spots are limited and it's the last time I'll be doing the Accelerator LIVE - plus, you could have your course ready to go in SIX WEEKS! Save your spot! CourseCreationBoutique.com/sixweeks

Lead magnets are such a strategic marketing tactic for any business, but have you ever considered how a launch strategy for your lead magnet could impact your marketing game plan? In this episode, copywriter and launch strategist Brenna McGowan joins us to discuss launch strategies and planning for your lead magnet!Review the full show notes and transcript at https://dollydelongphotography.com/podcastThe Lead Magnet Mini-CourseThis episode is brought to you by my Lead Magnet Mini-Course, your 6 part mini-course where you will finally learn what a lead magnet is! You will not only learn the foundations of crafting a high-converting Opt-In/Freebie, but you will learn the necessary steps you must take in order to have a consistent follow-through method once it's been published (it's all about the next steps!) Use the code PODCAST for 20% off.Enroll Now >>Download Brenna's Pre-Launch Cheat SheetBeing a business owner is tiring, so launching seems overwhelming. If you've been listening to this episode and are loving the idea of pre-launching and pre-selling spots inside of your program, Brenna has created a prelaunch cheat sheet for you! Download Now >>Connect with Brenna & Dollybrennamcgowan.coinstagram.com/brennamcgowancofacebook.com/groups/thecopyandcontentconvoinstagram.com/dollydelongeducationfacebook.com/DollyDeLongEducationpinterest.com/dollydelong See acast.com/privacy for privacy and opt-out information.

Brenna and I talk about the psychology of launch strategy, she shares some key strategies for planning your pre-launch, and how social media and email copy play a major role in today's campaign models. 

“We have to do a lot of showing in our stories, with examples… not just telling people.”—  Brenna McGowanWe all know the importance of having a strong call-to-action… but everything that comes before your CTA needs to be just as powerful!This week's episode is a blast from the past — it's an episode that covers a pretty important topic when it comes to copywriting and marketing: storytelling. My guest for this episode, Brenna McGowan, is a legit genius when it comes to transitioning from your story to your sell — the one step that so many marketers seem to stumble on. Brenna and I have a great conversation about what happens when you niche down (it's not what you'd expect!), what *really* connects you with your ideal clients, and how to effectively weave storytelling into the copy you write for your biz website and emails.As a major bonus, we also answer the age-old question when it comes to nurturing emails: quantity or quality?Hit play and find a new way to work! In this episode, you'll learn:Brenna's amazing Segue framework to help you effortlessly sell through your emails and captionsThe biggest mistakes that people make when writing their copy — and what to do instead How to identify the stories that will help you sell... and the stories that are a little bit TMI!  Subscribe now and never miss a single episode!About Brenna McGowan: Brenna McGowan is an award-winning email copywriter and content strategist who helps the words that sounded so good in your head come out even better on the page. She has worked alongside some of the biggest names in the space and has a knack for helping clients tell everyday stories that fill up their programs and jack up their open rates...to over 50%!Highlights:‌ ‌  00:33  Introduction03:24  Meet Brenna McGowan08:38  The copywriter journey09:33  Niching down12:27  Biggest copy mistakes15:45  Share the right story17:21  Story transitions18:48  Choosing your stories23:30  ‌The Segue framework27:15  Segue example29:10  Illustrations + preempting objections33:38  Injecting personality ‌34:37  Quality or quantity?41:46   ‌Repurposing content43:07  Dream assignment & challenges48:59  Boundaries51:07  Imposter syndrome54:07  ‌Anxiety  Please remember to subscribe, rate, and review!  ---------------------------https://brennamcgowan.co/resources https://www.instagram.com/brennamcgowancohttps://www.facebook.com/brennamcgowanco ---------------------------MY FREEBIE: need link  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let's take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me

It's time to step it up (for clients and for yourself) so I've invited email and Instagram copywriter Brenna McGowan  - master copywriter - to help us with her best copywriting tips and why email marketing is an important function of online businesses. I can't wait to hear Brenna's getting started as a copywriter… Spoiler Alert: she started by doing social media.  You're going to learn so much from her… how she finds clients… how to segue stories into emails and so much more!   Do you desire a flexible work schedule? Would you like to work from home helping clients out behind-the-scenes of their business? Sign up for my new masterclass > How to Work Online Masterclass. This is a recorded webinar that will teach you the 5 insider roles online business owners are hiring RIGHT NOW.    Connect with Brenna: IG: https://www.instagram.com/brennamcgowanco/ Website: https://brennamcgowan.co/  Her FB group for copywriters: The Copy & Content Conversation  https://www.facebook.com/groups/thecopyandcontentconversation  Download her Segue: https://brennamcgowan.co/segues/   The Digital Media VA Crash Course is now accepting new students for 2021! If you're a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE.    Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Digital Media VA Crash Course   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job   

You can find Brenna on Instagram @brennamcgowanco.Check out her website, brennamcgowan.com, If you would like to get her Segues Guide and learn how to transition your stories and emails into your calls to action, you can find it here.Please make sure to follow the show.  We release a new episode at least every Tuesday at 12:05 pm EST.  Sometimes our episodes take a little longer, so you may get bonus material on Wednesday or even Thursday!Subscribe to the Sales Made Simple Podcast and get more weekly sales tips and sneak previews of upcoming episodes and events  ➤➤ Subscribe to the Sales Made Simple Podcast newsletter➤➤ Follow Nancy on Instagram (we LOVE when you slide into our DM's) @salesmadesimplepodcast➤➤ Do you want to set more appointments, starting today?  Take a deep breath and stop the phone anxiety.  When you have more confidence in what you are saying, you will set more appointments.Check out Cold Calling Magic and get sales scripts to set appointments with the exact words to use, and a video mini class to make it less scary.  Available for a limited time for only $7!➤➤Did you find this episode valuable? If you want to find out how we can help you grow your paycheck to 5-figures a month, all you need to do is send me a DM on Instagram with the word "Paycheck" and we'll connect you.

You can find Brenna on Instagram @brennamcgowanco.Check out her website, brennamcgowan.com, If you would like to get her Segues Guide and learn how to transition your stories and emails into your calls to action, you can find it here.Please make sure to follow the show.  We release a new episode at least every Tuesday at 12:05 pm EST.  Sometimes our episodes take a little longer, so you may get bonus material on Wednesday or even Thursday!Subscribe to the Sales Made Simple Podcast and get more weekly sales tips and sneak previews of upcoming episodes and events  ➤➤ Subscribe to the Sales Made Simple Podcast newsletter➤➤ Follow Nancy on Instagram (we LOVE when you slide into our DM's) @salesmadesimplepodcast➤➤ Do you want to set more appointments, starting today?  Take a deep breath and stop the phone anxiety.  When you have more confidence in what you are saying, you will set more appointments.Check out Cold Calling Magic and get sales scripts to set appointments with the exact words to use, and a video mini class to make it less scary.  Available for a limited time for only $7!➤➤Did you find this episode valuable? If you want to find out how we can help you grow your paycheck to 5-figures a month, all you need to do is send me a DM on Instagram with the word "Paycheck" and we'll connect you.

If you've ever been confused about how to use storytelling in your email copy and social media captions, this episode will give you the goods on what kind of stories will captivate your ideal clients and make them your biggest fans.On today's show, I sit down with one of my favorite fellow email copywriters, Brenna McGowan. We talk shop about all things copywriting, like...the biggest mistakes we see people making in their copy, why storytelling is so important when it comes to writing copy for your business, how to decide what stories to share (and why your stories are more interesting than you think they are), and how to tie your stories in with your biz topic or offer. -----------------------GET BRENNA'S SEGUE GUIDE: https://thesocialrescue.com/segues/CONNECT WITH BRENNA ON INSTAGRAM: https://www.instagram.com/brennamcgowanco/-------------------------FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-freeAre you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN'T WAIT to click the Buy Button on your next offer. Download it now!

Season two continues for 15{ish} MINUTE COFFEE CHAT with Selena + Anna. Join their weekly coffee conversations (and attempt at keeping it at 15{ish}minutes) discussing all things business. This week, hosts Selena of Hauoli-Socially Inspired and Anna of NomadAbout bring on guest, BRENNA MCGOWAN, an email + caption copywriter and co-creator of The Content Bar to discuss lead magnets, Instagram, and copy, (OH MY!), and how they are used to nurture her clients through email marketing. ________ Find our guest Brenna McGowan: www.thesocialrescue.com www.instagram.com/brennamcgowanco Grab her brilliant lead magnet here! https://thesocialrescue.com/segues/ ________ Find Anna: www.nomadabout.com www.facebook.com/iamnomadabout www.instagram.com/iamnomadabout _______ Find Selena: www.thehauoli.com www.facebook.com/thehauoli www.instagram.com/thehauoli ______ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/selena-conmackie/support

Email isn't dead and Brenna is going to teach you how to make the most of it. Not only can email be more more simple than figuring out social media, but when you nurture your audience with authenticity and simple storytelling you'll have an engaged audience hungry for more. Plus it's so easy to sell via email without being sleazy or pushy, and Brenna's going to explain the ins and outs of how to do it like a pro. BIO: Brenna McGowan is an email copywriter, Instagram expert and co-creator of The Content Bar, a membership for female creatives that combines the power of words with scroll-stopping images. The Content Bar takes you from “where do I start?” to writing emails that convert, captions that connect and stories that get people in your DMs, so you save time WHILE your bank balance increases. LINKS: https://www.instagram.com/brennamcgowanco/ https://thesocialrescue.com/segues/ https://www.facebook.com/groups/thecontentbarcommunity/ OTHER LINKS & RESOURCES MENTIONED TODAY: Get my free No-Sleaze Sales Method delivered right to your inbox: Get Instant Access Here

Brenna McGowan joins me to share her story telling methods and online content writing tips that will save you time and energy!   Brenna is a copywriter focusing on Instagram and email.   She loves to figure out ways to connect words for impactful meaning.      Copy for email and Instagram are very similar, thus Brenna helps others create content for both.   Brenna has a gift for telling stories and even uses experiences like the time when she was at Costco and God “spoke” to through a jar of mis-placed Parmesan cheese.      It's important to realize that what seems silly to one person, may really resonate with others.   Using our stories in our copy can help our audience to relate to us.     After being a stay at home mom and then working part time, Brenna started a social media marketing business but found that what she really loved was creating copy, not doing social media management.   That is when she pivoted to focus on email marketing.    Brenna was not a journalist or English major but believes that not having a formal education can sometimes be a benefit.   On-line writing is very different than other types of writing.   As an on-line copywriter it is important to write very conversationally and that means formal punctuation and grammar are left to the wayside.      It's really important to realize that you don't have to have formal training to become an expert.  We live in a digital world, so information is at our fingertips.      Tips for Online Writing   You do not want to write in paragraph form when writing for on-line purposes.   You want a lot of white space.     You want one, two or three sentences at the most per paragraph.   People are skimming from their phone or mobile devices, so you need to keep things short and at a 6th grade reading level.      Use bold font and bullet points to break up your text.   This helps make the reading scannable.   In on-line writing, you can absolutely start a sentence with and or, but.    It's like un-learning everything you learned in English class.     Reading your content out loud is a huge help to ensure that your writing is conversational.   Using conjunctions is another place where the writing becomes less formal and more approachable.       You want on-line writing to be informal, but still professional.  Be personable, but not unprofessional.     Demonstrate your expertise while being approachable.     The Soccer Mom Test   Before you publish something on-line, ask yourself if you would tell the story to someone you know, but don't really know, know.     If it feels wrong to tell the story to another mom on the soccer field, then you probably shouldn't use it in your on-line content.      We are in the real house-wives culture.   People want to see behind the scenes. Be able to share things that seem different or odd to be saying online, but again, don't cross over into something too personal, meaning you wouldn't share it with an acquaintance.     Don't tell stories that would take away from your credibility.  When experiencing a situation, instead of telling the story right away, take a while to process it, then when you are no longer emotionally involved, tell the story.   Wait to tell it until you can unemotionally tell the story so that you can remain professional.     Think about the reader as you are writing your stories.   Don't be the person that no one wants to sit with at dinner.  Think about what your story will do for your readers.      Email is a platform that we own and should be using to grow our contact list.    When we use email-marketing we are able to be front and center and a constant reminder for our audience.     When someone gives you their email-address they have decided to trust you and know they want to hear from you.      We should email our audience once a week.  Even if they don't read the messages, you are top of mind.     Be sure to provide value in each email.   If you are interesting, your readers will want to hear from you.    If people unsubscribe, they weren't your ideal audience any way.   They weren't going to hire you.    Don't take the unsubscribe personally.     “The strength of your business is based on the size of your email list.”  – Amy Porterfield   Lead magnets don't have to be super detailed.  They can be simple but need to be informative.      You can start your email list with the addresses you already have.  Provide the option to unsubscribe and if they don't want to hear from you, they will unsubscribe.     We carry stories around with us.  Use your stories to infuse your personality into your business.    Book Recommendations   Jane Eyre by Charlotte Bronte How to Win Friends by Dale Carnegie    Favorite Quote   “Everything is hard until it's easy.” – unknown   Check out Brenna's Segues Away Guide.   In your email there is a transition sentence, the segues away from your story to the call to action.     The guide is rich with examples so be sure to download it.     Access the guide HERE.     Learn more about Brenna Website Instagram: @brennamcgowanco The Content Bar Learn more about me, your host, Robyn Graham, HERE.   To learn about The Brand Insider by Robyn Graham, click HERE.   Connect with me, Robyn Graham: Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

Is social media or email marketing a struggle for you? Would you like to be able to write captions and emails that generate quality responses from your people?In this episode, we chat with Brenna McGowan of The Content Bar, who takes you from “where do I start?” to writing emails that convert, captions that connect and stories that get people in your DMs!Truth is, people are naturally curious and drawn to a story. Brenna recognizes this curiosity, and gives us tips from her SEGUE framework, on how to use your personal story as part of your sales copy, in order to serve your people well.CONNECT WITH BRENNAInstagram: https://www.instagram.com/thesocialrescue/Download SEGUES freebie: https://thesocialrescue.com/segues/Join The Content Bar https://www.thecontentbar.coFree group: https://www.facebook.com/groups/thecontentbarcommunity/The Moms Called to More Membership CommunityIf you're looking for a faith membership community to receive support as you start and/or grow your new business, we invite you to join the Moms Called to More Membership Community today.Learn more and join at https://deannamason.com/membership/CONNECT WITH DEANNADownload my 5 Daily Prayers for Mompreneurs.I'd love to serve your community at your next moms event. Email me at hello@refreshedmoms.com with your event information.Work With Deanna:No matter if you're planning to start a business, have a growing young business, or have an established business that needs marketing support, schedule a free Discovery Call to share your goals, and I'll point you to the service that best fits your growth season… and your budget.WebsiteInstagramFacebookCONNECT WITH KELI Dear mama, motherhood is unique, but you do not have to journey on your own. Join Keli as she creates community among mothers, shares her personal story, and infuses your motherhood by breathing Biblical truth into everyday realities. Book Keli to speak at your next moms group or women's event by clicking below:Book KeliWebsiteInstagramFacebook

Episode 131 Did you know?  People want to hear about your every day life.  No really, they do!  They find it captivating and intriguing.  In this episode, my good friend Brenna McGowan returns to teach us how to use stories from our every day life and segue them into powerful CTAs (call to action) that get results.  Tune in NOW! FREE Gift from Brenna:  https://thesocialrescue.com/segues/ Connect with Brenna here:  https://www.instagram.com/brennamcgowanco/ About Brenna McGowan Brenna McGowan is an email copywriter, Instagram expert and co-creator of The Content Bar, a membership for female creatives that combines the power of words with scroll-stopping images. The Content Bar takes you from “where do I start?” to writing emails that convert, captions that connect and stories that get people in your DMs, so you save time WHILE your bank balance increases. Important Show Links: Participate in Batch and Slay™ Day Click HERE Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE Learn From Lora Daily: Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com

In this Episode, we talk to Brenna McGowan all about how email copy can grow your personal brand. We talk specifically about how to transition into a pitch in emails, how to tie in storytelling in your copy and how to structure an email to gain conversions.    You can follow Brenna here: @brennamcgowanco   Segue Guide: https://thesocialrescue.com/segues/   The Content Bar: https://www.thecontentbar.co/the-content-bar/

Creating copy for your side gig biz doesn't have to be complicated or boring. Let's start writing stories that SELL!On today's episode you'll meet Brenna McGowan, a Newport Beach based copywriter, Instagram expert and co-creator of the wildly popular membership site, The Content Bar.During this episode, you'll learn how to achieve effective copy, why relevant and relatable storytelling is a MUST these days, how to become a word-smithing ninja and how to communicate everyday stories that make people take ACTION.________________________________________ Thanks to the presenting sponsor of The Side Gig Central Podcast: JOUSTJoust combines an FDIC-insured bank account with a merchant account and all the invoicing tools you need to get paid and run your side gig business.Enjoy $100 in credits when you download the free Joust app on Apple or Google Play and enter the promo code SIDEGIG.https://try.joust.com/sidegigcentral __________________________________ Connect with Brenna on Instagramhttps://instagram.com/thesocialrescueGrab Brenna's STELLAR SEGUE GUIDE below:https://thesocialrescue.com/segue-landing-page/ __________________________________ Want more side gig strategies? Let's connect!https://instagram.com/sidegig_central_podcast  https://www.sidegigcentral.comhttps://facebook.com/sidegigcentral.elena 

Episode 91 We all know how important it is to have an email list.  Once you have taken the plunge and decided to start building a list, you also need a way to nurture the people who subscribe to your list.  Enter the email welcome series.  Creating a welcome series may sound like a huge, overwhelming task, but my friend Brenna McGowan from The Social Rescue is an expert on the subject.  She is breaking it all down for us today and you aren't going to want to miss a single second! Free Gift From Brenna:  thesocialrescue.com/resources Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/    Check out Lora's Blog:  https://lorashipman.com/blog/   Connect with Lora on the Socials: Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube Click HERE

Episode 85 It's becoming more evident every day!  We need a good, strong email list and a strategy that goes along with it.  My friend, Brenna McGowan is going to dive deep into the details of email marketing, helping you get a little more comfortable and confident with your email marketing efforts.  Let's dive in! Free Gift From Brenna:  TheSocialRescue.com/email Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/    Check out Lora's Blog:  https://lorashipman.com/blog/   Connect with Lora on the Socials: Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube Click HERE

Episode 76 Today you are in for a treat!  Brenna McGowan from The Social Rescue joins me on the show to talk all things email marketing.  She takes us through everything we need to know when it comes to: Why we need an email list How to start one The types of emails we need to be sending to our list Best practices  And SO MUCH MORE! Gift from Brenna:  How to Create Emails that get Clicked, Convert and Take Less Than 30 Minutes.  Get it here:  www.TheSocialRescue.com/email    Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/    Check out Lora's Blog:  https://lorashipman.com/blog/   Connect with Lora on the Socials: Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube Click HERE