Dental Marketing Theory - A Podcast by Gary Bird

Joe Fogg, founder of onDiem, joins Gary to talk about how to solve dental's ongoing labor shortage, why even solo dentists have to think more like DSOs now, and how the two of them look alike.Connect with our Guest:Joe FoggCEO / Founder - onDiemWebsite: https://ondiem.com/

Dr. Travis Campbell, founder of Dental Insurance Guy, talks with Gary about why insurance is so challenging for practices to get right, how a simple change in billing strategy can boost patient happiness, and whether dentists who give up on insurance altogether are making a wise move.Connect with our Guest:Dr. Travis CampbellOwner - Dental Insurance GuyWebsite:https://dentalinsuranceguy.com/

Amol Nirgudkar, CEO of Patient Prism, returns to the show to talk with Gary about why dental marketing requires a holistic approach, why dentists need to take sales seriously, and why creating capacity should be the top priority for DSOs heading into 2024.Connect with our Guest:Amol NirgudkarCEO at Patient PrismWebsite:https://www.patientprism.com/

Atia Black, director of strategic partnerships at Method Procurement Technologies, talks with Gary about why procurement in the dental industry is so far behind the curve, plus how dentists can save money and energy by streamlining their procurement processes.Connect with our Guest:Atia BlackDirector of Strategic Partnerships - Method Procurement TechnologiesWebsite: https://www.methodusa.com/

Dr. Avi Patel, founder of Clear Aligner Advisor, joins Gary to talk about why so many dentists struggle in the profession and deleting themselves, why fewer dentists should work full-time, and how DSOs can do a better job empowering their associates. Connect with our Guest: Website: https://www.clearaligneradvisor.co/

Perrin DesPortes, co-founder of Polaris Healthcare Partners, returns to the show to talk with Gary about his own podcast, Group Practice Accelerator, plus why associates need a path to practice ownership, how to decide if you're ready to build a group practice, and why bank financing gets hard after 3 locations. Connect with our Guest: Website: https://www.polarishealthcarepartners.com/

SMC's Channan Cassella and Kristen Wasilewski join Gary to talk about why your operations and patient conversion will make or break your marketing, how most practices can improve both, and why you should join their free Zoom Q&A to get help solving your top growth challenges. Connect with our Guest: Website: https://smcnational.com Visit➡️https://go.smcnational.com/officehours and join SMC's Channan Cassella and Kristen Wasilewski for a LIVE Q&A on Zoom to talk about how to convert more leads, wow your new patients, and keep them coming back for more. ➡️Live on Zoom from 1:00 PM to 1:50 PM EST on 1/31/24.

Dr. Rania Saleh, CEO of Oryx Dental Software, joins Gary to talk about her journey from clinician to tech entrepreneur, why she decided to build her own PMS from scratch, and what dentists thinking about switching to a new PMS need to know. Connect with our Guest: Website: https://www.oryxdentalsoftware.com/

Channan Cassella, SMC's communications coach, joins Gary to talk about why phone conversion is the biggest growth opportunity for most practices, plus how tools like the right scripting can help you turn 80 percent of your new patient phone calls into scheduled appointments. Connect with our Guest: Website: https://smcnational.com

Eric Vickery, president of coaching at All Star Dental Academy, talks with Gary about how patient conversion is changing, why most dentists get scheduling wrong, and why every time your phone rings, it's a win for your practice. Connect with our Guest: Website: https://www.allstardentalacademy.com/

Robert Nunziato, head of sales operations at Sunbit, joins Gary to talk about why dentists need to talk about financing earlier in the patient journey, how financing impacts marketing, and why dentists who try to avoid price-conscious patients are missing a big opportunity. Connect with our Guest: Website: https://sunbit.com/

Dr. Joyce Kahng, owner of Orange and Magnolia Dental Studio, joins Gary to talk about how she uses Instagram to grow her practice, why more dentists should develop a personal brand, and how becoming a mom led her to change the way she practices dentistry. Connect with our Guest: Website: https://www.omdentalstudio.com/

Dr. Marc Cooper, dentist, consultant, and founder of the Contemporary Elder Institute, talks with Gary about why dental and healthcare are destined to merge, how he's helping dentists take a new approach to aging, and what it means to embrace the truth that everything changes. Connect with our Guest: Website: https://www.requestingwisdom.com/

TUSK Partners president Kevin Cumbus returns to the show to talk about why private equity firms are suddenly investing in de novos, what PE practice buyers are looking for — and why for owners, now might be the best time to sell. Connect with our Guest: Website: https://tusk-partners.com/

Kimberly and Tiffany Nguyen, co-founders of Asprodental, give Gary the rundown on practice management software: why they decided to build their own, why designing a good one is so hard, and why automation and customization are the future of the PMS. Connect with our Guest: Website: https://www.asprodental.com/

Glen Goold, CEO of Riverside Dental, shares his take on the cultural disconnect between DSOs and their individual practices, how dentists can get more value from their relationships with vendors, and why his partners decided to ask a non-dentist like him to lead their dental group. Connect with our Guest: Website: https://www.stgeorgesmiles.com/

Dr. Wilhelm Piskorowski, founder of ACES Health, returns to the show to talk about how his organization is creating new opportunities to connect practices and dental students looking to gain clinical experience and serve vulnerable people in their communities. Connect with our Guest: LinkedIn: https://www.linkedin.com/in/piskorowski-wilhelm-bill-5963b22b/

Dr. Michael Cohen and Mark Gaylard, co-founders of Dental Mentorship Group, talk with Gary about why more GP dentists should consider adding clear aligners, how to get your team to buy in, and why you should join them at AlignerCon. Connect with our Guest: Website: https://dentalmentorshipgroup.com/

Dr. Bryan Laskin, co-founder of Toothapps, talks with Gary about making the transition from clinician to entrepreneur — and why dental is such a tough market for startups and tech disruptors to crack. Connect with our Guest: Website: https://www.toothapps.com/Marketing/Home

Vincent Cardillo, founder of Maeva Dental Advisors, talks with Gary about how private equity investors have changed dental, plus why practices and dental groups are struggling to get the data they need to compete with big DSOs. Connect with our Guest: Website: https://maevaadvisory.com/

Melissa Turner, Chief Hygiene Officer at Cellerant Consulting Group, talks with Gary about why dentists don't need to act like influencers in order to build a powerful personal brand, why even DSOs need to think small when it comes to building brand awareness, and why dental is always 10-15 years behind other industries. Connect with our Guest: Website: https://www.cellerantconsulting.com/

Should you embrace dental insurance, stop working with it entirely, or take a middle path? Teresa Duncan, president of Odyssey Management, joins the show to give Gary her take on that question. Connect with our Guest: Website: https://www.odysseymgmt.com/ Insurance Course Now Available, Use Promo Code: SMC at checkout to save: ➡️https://www.odysseymgmt.com/dental-insurance

Tyler Murdock, owner of Aligned Profit, talks with Gary about the difference between B2C and B2B, why dentists should care, and why great marketing starts with an attitude of service. Connect with our Guest: Website: https://www.alignedprofit.com/

Austin Hair, managing partner at Leaders Real Estate, returns to the show to share why de novos are more popular than ever, how to pick the right location for yours, and how the blockchain is changing dental real estate investing. Connect with our Guest: Website: https://site.leadersre.com/

Patrick O'Rourke, founder of Practice Quotient, talks with Gary about all things dental insurance — do DSOs get more leverage dealing with insurance companies, does your practice actually need to take it, and what happens if you don't? Connect with our Guest: Website: https://www.practicequotient.com/

Lori Mixon, vice president of marketing at Peak Dental Services, gives her take on why you can't just declare DSOs to be bad (or good), what she's learned helping lead a fully remote DSO, and what happened when her last group bought 170 practices — right before COVID hit. Connect with our Guest: Website: https://peakdentalservices.com/

Chad Johnston, director of strategic accounts at iCreditWorks, joins Gary to give a lender's perspective on what goes into approving patients for financing, how many approval ratings are just smoke and mirrors, and what you can do to help more of your patients get the credit they need. Connect with our Guest: Website: https://www.icreditworks.com/

Jay Letwat, Sunbit's vice president of dental, talks with Gary about financing problems that can blow up your relationship with your patients, plus what goes into boosting approval rates and how his company offers a solution. Connect with our Guest: Website: https://sunbit.com/

To celebrate Dental Marketing Theory's 2nd birthday, we've gathered 10 of the most popular or valuable insights shared on this podcast over the last two years. Listen for Brett Miller on why operations leads to marketing failures, Ron Brush on how to recruit top talent, Josey Sewell on why it's okay not to know, and more. Connect with our Guests: Website: https://www.brightworth.com/ Website: https://www.truedentalsuccess.com/ Website: https://deodentalgroup.com/ Website: https://www.overjet.ai/ Website: https://dentalentrepreneur.com/ Website: https://thedentistagent.com/ Website: https://alignedadvisors.com/ Website: https://www.dykema.com/ Website: https://fischerspro.com/ Website: https://www.polarishealthcarepartners.com/

Dr. Ryan Morrison, creator of TeamWorx Dental, gives Gary the rundown on how dental practices can use short sales videos and scripting to solve gaps in patient communication, boost case acceptances, and save time. Connect with our Guest: Website: https://teamworxdental.com/

Marley Jaxx, CEO of YouTube Lead Machine, tells Gary why she quit working as a hygienist to become an entrepreneur, why investing in content is like buying opportunity rather than renting it, and why AI means that now, more than ever, attracting eyeballs is about quality rather than quantity. Connect with our Guests: Website: https://vipleadmachine.com/apply-now

John Murphy, Aspen's vice president of talent acquisition, joins the show to talk about why recruiting is really just another form of marketing, what de novo practices need to do in order to attract top talent, and how clinical partnerships with dental schools can be a powerful tool for recruiters or practice leaders. Connect with our Guests: Website: https://careers.aspendental.com/us/en

Shawn Zajas, the founder of Zana and co-founder of The Authentic Dentist, shares what he's learned about helping practices create the kind of “wow” patient experience that builds long-term patient loyalty. Connect with our Guests: Website: https://myzana.com/

Dr. Himesh Kana, managing partner, and chief medical officer of Dental Depot DFW, tells Gary what young dentists should look for when deciding which DSO to work for, why his group invests so heavily in high-traffic locations, and how he's tackling the multi-headed problem of rising costs, inflation, and lowercase acceptance rates. Connect with our Guests: Website: https://dentaldepotdfw.com/

Sikka's Albert Alkakos talks with Gary about how AI is changing dentistry, what that means for the DSO boom, and why app compatibility is such a huge roadblock to data-driven decisions in dental. Connect with our Guests: Website: https://www.sikka.ai/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Interest rates are up, patient demand is slowing down, and dentists are facing a decline in revenue. On this special episode, join CEOs Amol Nirgudkar of Patient Prism and Stephen Sweeney of iCreditWorks as they explain how practice leaders can get through these challenges and why showing up for the Scaling Your Practice Bootcamp at Dykema will help. Connect with our Guests: Website: https://dykemadso.com/scaling-practice-bootcamp Website: https://www.patientprism.com/ Website: https://www.icreditworks.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Jinesh Patel and Taylor Dunn of UpTimeHealth stop by to tell Gary why so many dentists have 6-figure opportunities sitting in their storage room and how they've built a company around the least glamorous side of dental — equipment management. Connect with our Guests: Website: https://www.uptimehealth.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Greg Essenmacher of GnA Consult explains to Gary why more GP practices are looking to full arch as a growth opportunity, what you need to do in order to successfully add full-arch treatment, and why organizational structure is such a major blocker. Connect with our Guest: Website: https://www.dentalconsult4u.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Toothio CEO Ian Prendergast joins Gary to give his take on the labor shortage that continues to make hiring a challenge, how long he expects that shortage to last, and what practice leaders can do in the meantime in order to meet patient needs — even if they can't hire. Connect with our Guest: Website: https://toothio.co/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Eileen Day, vice president of business development at DMscore, explains why growth-minded dentists need a single number to capture their overall marketing performance, plus why she's started the DSO Vendor Insights Network to connect DSOs with top support partners. Connect with our Guest: Website: https://get.dmscore.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Brian Colao, lead DSO attorney at Dykema, gives Gary the rundown on why growth-minded practice leaders will love this year's Dykema DSO conference. Connect with our Guest: Website: https://www.dykema.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Rachel Wall, the founder, and CEO of Inspired Hygiene tells Gary about her journey from hygienist to entrepreneur, plus why some hygienists are embracing temp roles and how she sees the role changing over the next 10 years. Connect with our Guest: Website: https://www.inspiredhygiene.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Dr. Jan Jaffer, CEO of TREC Dental, tells Gary all about how he built a dental group with almost 20 locations — without taking on debt, bringing in investor money, or spending a dime on marketing. Website: https://trecdental.com/ LinkedIn: https://www.linkedin.com/company/trec-dental/ Facebook: https://www.facebook.com/trecdental Instagram: https://www.instagram.com/trecdental/?hl=en Twitter: https://twitter.com/trecdental?lang=en YouTube: https://www.youtube.com/@trecdental8651 Say hello to Dr. Jan! LinkedIn: https://ca.linkedin.com/in/jan-jaffer-5ab70674 Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/

Dr. Grace Yum, founder of Mommy Dentists in Business, shares her journey from dental assistant to dentist and practice owner, why dentists should spend a little time working the other jobs in a practice before buying their own, and why success comes from choice and intention. Website: https://mommydibs.com/ Facebook: https://www.facebook.com/groups/mommydentistsinbusiness/ Instagram: https://www.instagram.com/mommydentistsinbusiness/ Twitter: https://twitter.com/mommydibs?lang=en YouTube:https://www.youtube.com/channel/UCwo6tOyNC-4PKtATeYYShwA Say hello to Dr. Grace! LinkedIn: https://www.linkedin.com/in/grace-yum-7090198/ Facebook: https://www.facebook.com/grace.yum.71 Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/

Midline Dental Partners founder Vincent Crump joins Gary to talk about how dentists can optimize their revenue cycle management, how your PMS fits into that process, and — if you're starting a new practice — which PMS you should choose. Website: https://www.midlinedentalpartners.com/ LinkedIn: https://www.linkedin.com/company/midline-dental-partners/ Facebook: https://www.facebook.com/MidlineConsultants Say hello to Vincent! LinkedIn: https://www.linkedin.com/in/vincent-crump-b6438b58 Facebook: https://www.facebook.com/vincent.crump.165 Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/

Dr. Jessica Metcalfe, CEO of Alchemy Academy, joins Gary to talk about how facing depression and burnout led her to move beyond practicing dentistry into starting her own leadership consulting business, why change can be a cure for stress, and why so many dentists struggle with perfectionism. Website: https://www.drjessicametcalfe.com/ Say hello to Dr. Jessica! LinkedIn: https://ca.linkedin.com/in/dr-jessica-metcalfe-873b671b5 Facebook: https://www.facebook.com/jessica.metcalfe.56829 Instagram: https://www.instagram.com/drjessicametcalfe/?hl=en Twitter: https://twitter.com/TheAlchemistDMD TikTok: https://www.tiktok.com/@drjessicametcalfe Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/

The legendary Dee Fischer returns to talk with Gary about how smart practices integrate operations and marketing, why you need awareness in order to grow — and why you should join them both at the Scaling Your Dental Practice Bootcamp this July at Dykema. Website: https://fischerspro.com/ Facebook: https://www.facebook.com/FischersProGroup/ Instagram: https://www.instagram.com/fischers_pro/ YouTube: https://www.youtube.com/@fischersprofessionalgroup7805 Say hello to Dee! LinkedIn: https://www.linkedin.com/in/dee-fischer-25449245 Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/

Jason Haselhuhn, chief revenue officer at PrimaHealth Credit, talks with Gary about how the patient financing side of dental has changed over the last decade, how practices can lower barriers to treatment, and why an in-house payment plan is often more trouble than it's worth. Website: https://primahealthcredit.com/ LinkedIn: https://www.linkedin.com/company/primahealth-credit Say hello to Jason! LinkedIn: https://www.linkedin.com/in/jason-haselhuhn-07a41965/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/

Mango Voice CEO Kevin Tallman shares his entrepreneurial journey from the oil fields of North Dakota to running a company that makes managing phone calls simpler for thousands of dental practices, plus how AI and automation are changing business and why solo practice owners need to take phones as seriously as DSOs do. Website: https://mangovoice.com/ LinkedIn:https://www.linkedin.com/company/mangovoice-com/ Say hello to Kevin! LinkedIn: https://www.linkedin.com/in/kevin-tallman-b36a1835 Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/

Dr. Alan Stern, a practice owner, coach, and founder of Better Richer Stronger, goes deep on why so many in dental struggle with impossible standards of perfection, how increased competition has forced practice owners to start thinking like entrepreneurs, and what actions dentists can take in order to feel happier. Website: https://alansterndds.com/ Say hello to Dr. Alan! LinkedIn: https://www.linkedin.com/in/alan-stern-23139b6/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/

Supply Clinic founder Scott Drucker, DDS, talks with Gary about why a lack of transparency around dental pricing has led so many dentists to overpay for supplies, how smart dental groups approach procurement, and why his business steers clear of the gray market for dental supplies. Website: https://www.supplyclinic.com/ LinkedIn: https://www.linkedin.com/company/supply-clinic-inc-/ Say hello to Scott! LinkedIn: https://www.linkedin.com/in/scott-drucker-dmd-ms-88349451/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/