Growth Marketing Camp

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If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them. You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible growth marketers and share actionable tips and tricks to help you launch unforgettable campaigns and boost your growth strategy.  Intro music by: NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

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    • Jan 17, 2023 LATEST EPISODE
    • every other week NEW EPISODES
    • 35m AVG DURATION
    • 153 EPISODES


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    Latest episodes from Growth Marketing Camp

    Client Is King: Building a Marketing Agency That Drives Growth with Tyler Jordan

    Play Episode Listen Later Jan 17, 2023 29:43


    Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. In this episode of Growth Marketing Camp's Founder Stories, Tyler shares tons of advice on building and managing a successful marketing agency, insights on what drives growth, and the importance of the mantra he firmly believes, "client is king." Tyler advocates for being accountable for every dollar, showing the impact of your marketing efforts, and shares why he prioritizes goal alignment and transparency in his work.We're kicking off 2023 in a big way, so don't miss out on the chance to learn from Tyler and take your marketing strategy to new heights!

    Why Staying Curious is the Ingredient to Success with Drew Brucker from LASSO

    Play Episode Listen Later Dec 20, 2022 61:46 Transcription Available


    In this week's episode of Growth Marketing Camp, Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curiosity is one of the essential ingredients to success. We also asked him what lesson has taken him the longest to unlearn, and his answer to this question alone is reason enough for every marketer, up-and-coming or seasoned, to tune in. We're closing out this incredible year with a bang (& what a year it's been). Join the party and enjoy!

    Why Staying Curious is the Ingredient to Success with Drew Brucker from LASSO

    Play Episode Listen Later Dec 20, 2022 61:46


    In this week's episode of Growth Marketing Camp, Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curiosity is one of the essential ingredients to success.We also asked him what lesson has taken him the longest to unlearn, and his answer to this question alone is reason enough for every marketer, up-and-coming or seasoned, to tune in.We're closing out this incredible year with a bang (& what a year it's been). Join the party and enjoy!

    The Outside-In Approach to Copywriting with Konrad Sanders

    Play Episode Listen Later Dec 6, 2022 60:26 Transcription Available


    This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience. Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answers, what are some of the biggest issues he sees in many SaaS startups and brands, and why he always follows “the rule of one” in his landing page copywriting. Whether you are a freelance copywriter, an in-house copywriter, or a business owner looking to enhance your copy skills, this episode is just the roadmap to the demand-led copywriting you were waiting for!

    The Outside-In Approach to Copywriting with Konrad Sanders

    Play Episode Listen Later Dec 6, 2022 60:26


    This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience.Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answers, what are some of the biggest issues he sees in many SaaS startups and brands, and why he always follows “the rule of one” in his landing page copywriting.Whether you are a freelance copywriter, an in-house copywriter, or a business owner looking to enhance your copy skills, this episode is just the roadmap to the demand-led copywriting you were waiting for!

    Building a Balanced Economic Model That Supports Growth and People with Bryan Karas

    Play Episode Listen Later Nov 8, 2022 34:24


    Welcome to another episode of Growth Marketing Camp's Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience.This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops some key growth-centered advice for earlier-stage B2C/D2C businesses who've hit a plateau.He'll answer the questions:How can early-stage startups best approach channel expansion?How can you look outside of media to achieve growth?What the steps needed are to achieve success (& growth) profitably and sustainablyTune in to learn his plan to build a better economic model!

    Building a Balanced Economic Model That Supports Growth and People with Bryan Karas

    Play Episode Listen Later Nov 8, 2022 34:24 Transcription Available


    Welcome to another episode of Growth Marketing Camp's Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops some key growth-centered advice for earlier-stage B2C/D2C businesses who've hit a plateau. He'll answer the questions: How can early-stage startups best approach channel expansion? How can you look outside of media to achieve growth? What the steps needed are to achieve success (& growth) profitably and sustainably Tune in to learn his plan to build a better economic model!

    How to Build Brand Loyalty Through ABM, Customer Marketing and Evangelism with Nick Bennett from Alyce

    Play Episode Listen Later Nov 2, 2022 55:38


    In this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism.Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B influencers to create content, and provides practical tips on how to get started. He'll touch on the importance of customer marketing, and how his experience enabled him to find success. You'll also get kickass tactical ideas to replace those tired case studies for something more exciting.The cherry on top: Nick tells the story of why he started his podcast, Rep Your Brand, and how it helped him level up from being a marketer to building a loyal community. Dig in!

    How to Build Brand Loyalty Through ABM, Customer Marketing and Evangelism with Nick Bennett from Alyce

    Play Episode Listen Later Nov 2, 2022 55:38 Transcription Available


    In this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism. Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B influencers to create content, and provides practical tips on how to get started. He'll touch on the importance of customer marketing, and how his experience enabled him to find success. You'll also get kickass tactical ideas to replace those tired case studies for something more exciting. The cherry on top: Nick tells the story of why he started his podcast, Rep Your Brand, and how it helped him level up from being a marketer to building a loyal community. Dig in!

    How To Establish and Measure Brand Trust with Vena Solutions' Tamara Kitić Yarovoy

    Play Episode Listen Later Oct 18, 2022 29:48 Transcription Available


    A common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community? Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more. Tamara sheds light on her most recent projects in 2022, the importance of aligning marketing and sales teams (as well as the CS, HR, and all other departments), and shares with our audience how she's found success doing so. Tamara has built tangible advantages for Vena Solutions directly attributed to her community building through the launch of Plan to Grow, a community for finance professionals. She shares insights on how to get started, how she measures the ROI of community, and why the first task should be to get buy-in from leadership. We uncover the reasons behind Vena's company-wide shift from MQL to the MQA approach, how she's leading and supporting it, and how she's aligning this transition with ABM. Check it out!

    How To Establish and Measure Brand Trust with Vena Solutions' Tamara Kitić Yarovoy

    Play Episode Listen Later Oct 18, 2022 29:48


    A common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community?Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more.Tamara sheds light on her most recent projects in 2022, the importance of aligning marketing and sales teams (as well as the CS, HR, and all other departments), and shares with our audience how she's found success doing so.Tamara has built tangible advantages for Vena Solutions directly attributed to her community building through the launch of Plan to Grow, a community for finance professionals.She shares insights on how to get started, how she measures the ROI of community, and why the first task should be to get buy-in from leadership. We uncover the reasons behind Vena's company-wide shift from MQL to the MQA approach, how she's leading and supporting it, and how she's aligning this transition with ABM. Check it out!

    From Podcasting to Partnerships (And Everything in Between) with Logan Lyles

    Play Episode Listen Later Oct 11, 2022 50:53


    On this week's episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting! Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You'll learn the answer to that question and bonus content on why you should always begin with the end-in-mind strategy, plus how to make revenue. If you want to learn what it takes to ride the podcast train, you're in the right place. Check it out.

    From Podcasting to Partnerships (And Everything in Between) with Logan Lyles

    Play Episode Listen Later Oct 11, 2022 50:53


    On this week's episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting!Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You'll learn the answer to that question and bonus content on why you should always begin with the end-in-mind strategy, plus how to make revenue.If you want to learn what it takes to ride the podcast train, you're in the right place. Check it out.

    How to Build a Standout Cybersecurity Brand with Lauren Kersanske from Axonius

    Play Episode Listen Later Oct 4, 2022 33:57


    Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT. This week, we have the pleasure of welcoming a key member of their team on the Growth Marketing Camp podcast, Lauren Kersanske, Principle Growth Marketer at Axonius. In this episode, Lauren and Bobby Narang chat about Axonius' differentiation strategy, their key to building a recognizable brand (that drives demand), and how they connect and resonate with their target audience. She shares the challenges faced with marketing to a technical buyer and the secret to establishing credibility within each conversation. You'll learn the value of taking chances (& extreme ownership), experimenting, and maximizing your tech stack with a little bit of scrappiness. Check it out!

    How to Build a Standout Cybersecurity Brand with Lauren Kersanske from Axonius

    Play Episode Listen Later Oct 4, 2022 33:57


    Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT.This week, we have the pleasure of welcoming a key member of their team on the Growth Marketing Camp podcast, Lauren Kersanske, Principle Growth Marketer at Axonius.In this episode, Lauren and Bobby Narang chat about Axonius' differentiation strategy, their key to building a recognizable brand (that drives demand), and how they connect and resonate with their target audience. She shares the challenges faced with marketing to a technical buyer and the secret to establishing credibility within each conversation. You'll learn the value of taking chances (& extreme ownership), experimenting, and maximizing your tech stack with a little bit of scrappiness. Check it out!

    Uncovering The Origin Story Of Beam Content with Brooklin Nash

    Play Episode Listen Later Sep 20, 2022 50:33 Transcription Available


    Welcome to a very special and first of many more to come episode of Growth Marketing Camp. We're kicking off Growth Marketing Camp's Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. And who better to start off this special series with than Brooklin Nash, Co-Founder & CEO at Beam Content. Brooklin is here to share his story, offer advice, and tell us what it took to start his business. You'll learn his motivation that compelled him to jump into the Founding waters and the specific steps he took to bring Beam Content to the light of day. In this episode, Brooklin shares some of the greatest challenges they are facing (as a new company), where lies the opportunity for SAAS brands, and the importance of getting very specific about what you do and what you don't do. You'll learn how to uncover unique brand stories worth telling your customers, what kind of content to create and how to best answer the questions your customers are asking. Tune in and enjoy the ride!

    Uncovering The Origin Story Of Beam Content with Brooklin Nash

    Play Episode Listen Later Sep 20, 2022 50:33


    Welcome to a very special and first of many more to come episode of Growth Marketing Camp. We're kicking off Growth Marketing Camp's Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience.And who better to start off this special series with than Brooklin Nash, Co-Founder & CEO at Beam Content. Brooklin is here to share his story, offer advice, and tell us what it took to start his business. You'll learn his motivation that compelled him to jump into the Founding waters and the specific steps he took to bring Beam Content to the light of day.In this episode, Brooklin shares some of the greatest challenges they are facing (as a new company), where lies the opportunity for SAAS brands, and the importance of getting very specific about what you do and what you don't do. You'll learn how to uncover unique brand stories worth telling your customers, what kind of content to create and how to best answer the questions your customers are asking. Tune in and enjoy the ride!

    Feedback Loops & Why You Desperately Need Them with Matt Paige from HatchWorks

    Play Episode Listen Later Sep 13, 2022 46:33 Transcription Available


    If you're not leveraging the power of feedback loops or aren't quite sure how to make them a part of your process, this is the episode for you. Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That's why we invited him to join us on Growth Marketing Camp. In this week's episode, Matt shares why he believes that strategy is the glue between marketing and product, how to refine your strategy through feedback loops (& make it a part of your process), and how he uses feedback loops to build the narrative, core values, and the soul of HatchWorks. Plus, we touch on why you shouldn't shy away from simplicity and how to make the complex simple. Dig in!

    Feedback Loops & Why You Desperately Need Them with Matt Paige from HatchWorks

    Play Episode Listen Later Sep 13, 2022 46:33


    If you're not leveraging the power of feedback loops or aren't quite sure how to make them a part of your process, this is the episode for you.Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That's why we invited him to join us on Growth Marketing Camp.In this week's episode, Matt shares why he believes that strategy is the glue between marketing and product, how to refine your strategy through feedback loops (& make it a part of your process), and how he uses feedback loops to build the narrative, core values, and the soul of HatchWorks. Plus, we touch on why you shouldn't shy away from simplicity and how to make the complex simple. Dig in!

    The Power of Providing a Personalized Experience for Your Customers with Ryan Cormier

    Play Episode Listen Later Sep 6, 2022 44:55 Transcription Available


    Ryan Cormier's passion for hunting, camping, hiking, and pretty much everything outdoorsy brought him to Kalkomey Enterprises, LLC - a leader in outdoor recreation education. As their Director of Digital Marketing, Ryan is leading the content team at Kalkomey Enterprises to support customer acquisition, activation, and retention across their portfolio of online safety education courses and their HuntWise app. Ryan joins us on this week's episode of Growth Marketing Camp to share what his team's top goals are, the ways they prioritize work to achieve them (& support other departments), and how they align with the rest of the company. He also shares the importance of setting your customers up for success and how they manage to do so at Kalkomey Enterprises. So put on your hiking boots, and tune in!

    The Power of Providing a Personalized Experience for Your Customers with Ryan Cormier

    Play Episode Listen Later Sep 6, 2022 44:55


    Ryan Cormier's passion for hunting, camping, hiking, and pretty much everything outdoorsy brought him to Kalkomey Enterprises, LLC - a leader in outdoor recreation education. As their Director of Digital Marketing, Ryan is leading the content team at Kalkomey Enterprises to support customer acquisition, activation, and retention across their portfolio of online safety education courses and their HuntWise app.Ryan joins us on this week's episode of Growth Marketing Camp to share what his team's top goals are, the ways they prioritize work to achieve them (& support other departments), and how they align with the rest of the company.He also shares the importance of setting your customers up for success and how they manage to do so at Kalkomey Enterprises. So put on your hiking boots, and tune in!

    How Outside Helps People Live a Healthier and Happier Life with Zenia Johnson

    Play Episode Listen Later Aug 23, 2022 47:07


    Zenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of Growth Marketing Camp.Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuine relationships in a remote world.Zenia also shares her love for Twitter, how she contributes to an inclusive and diverse POV, and why she always starts her weekly meetings with a joke. If you want to experience a day in her shoes, tune into the episode!

    How Outside Helps People Live a Healthier and Happier Life with Zenia Johnson

    Play Episode Listen Later Aug 23, 2022 47:07 Transcription Available


    Zenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of Growth Marketing Camp. Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuine relationships in a remote world. Zenia also shares her love for Twitter, how she contributes to an inclusive and diverse POV, and why she always starts her weekly meetings with a joke. If you want to experience a day in her shoes, tune into the episode!

    Empowering Managers to Become Extraordinary Leaders With Megan Galloway

    Play Episode Listen Later Aug 9, 2022 24:06 Transcription Available


    This week, Growth Marketing Camp welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire's north star and the mission behind their leadership development training. Megan shares advice on how companies can create a people-first culture and why she believes it all starts with exceptional leadership. Additionally, Megan touches on how (& why) to get used to the sound of “shattering plates” when working in a startup, ways she fights burnout, and shares all about the Coffee Chat community she builds. Dig in!

    Empowering Managers to Become Extraordinary Leaders With Megan Galloway

    Play Episode Listen Later Aug 9, 2022 24:06


    This week, Growth Marketing Camp welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire's north star and the mission behind their leadership development training.Megan shares advice on how companies can create a people-first culture and why she believes it all starts with exceptional leadership. Additionally, Megan touches on how (& why) to get used to the sound of “shattering plates” when working in a startup, ways she fights burnout, and shares all about the Coffee Chat community she builds. Dig in!

    How Gated Helps People Take Control of Their Attention with Melissa Moody

    Play Episode Listen Later Aug 2, 2022 38:04


    This week, Growth Marketing Camp welcomes Melissa Moody, Co-Founder & CMO at Gated and co-host of their podcast, Finding Focus.In this episode, Melissa shares the origin story of Gated and paints a picture of a new world she envisioned where people could take back control of their inboxes. She also shares how to get people aligned in an early-stage startup, the importance (& value) of building an audience even before you have a product, and the benefits of having a technical and marketing founder combo.As a bonus, we chat about what led Melissa to leap into the startup space after spending over a decade at Google, plus what's critical for her enjoyment of work and what inspired her to start a Slack community for marketers called 2 pizza marketers. This episode is a pure delight, so tune in and enjoy.

    How Gated Helps People Take Control of Their Attention with Melissa Moody

    Play Episode Listen Later Aug 2, 2022 38:04 Transcription Available


    This week, Growth Marketing Camp welcomes Melissa Moody, Co-Founder & CMO at Gated and co-host of their podcast, Finding Focus. In this episode, Melissa shares the origin story of Gated and paints a picture of a new world she envisioned where people could take back control of their inboxes. She also shares how to get people aligned in an early-stage startup, the importance (& value) of building an audience even before you have a product, and the benefits of having a technical and marketing founder combo. As a bonus, we chat about what led Melissa to leap into the startup space after spending over a decade at Google, plus what's critical for her enjoyment of work and what inspired her to start a Slack community for marketers called 2 pizza marketers. This episode is a pure delight, so tune in and enjoy.

    How Sweater Forges a Tight-Knit Community with Lorri Kane

    Play Episode Listen Later Jul 26, 2022 41:33 Transcription Available


    Welcome to another exciting episode of Growth Marketing Camp, where we welcome Lorri Kane, Digital Engagement Director at Sweater and bestselling author of 60 Days to LinkedIn Mastery. Lorri joins us to share the story of how she became a vital part of the Sweater team and joined them on the journey of making venture capital available for everyone. Lorri shares how she creates educational venture capital content that distinguishes Sweater from their competition. We chat about what keeps Lorri on her toes, what work-life looks like in a venture capital startup, and how she's building Sweater's presence across all platforms. To hear all this and much more, tune in!

    How Sweater Forges a Tight-Knit Community with Lorri Kane

    Play Episode Listen Later Jul 26, 2022 41:33


    Welcome to another exciting episode of Growth Marketing Camp, where we welcome Lorri Kane, Digital Engagement Director at Sweater and bestselling author of 60 Days to LinkedIn Mastery. Lorri joins us to share the story of how she became a vital part of the Sweater team and joined them on the journey of making venture capital available for everyone.Lorri shares how she creates educational venture capital content that distinguishes Sweater from their competition. We chat about what keeps Lorri on her toes, what work-life looks like in a venture capital startup, and how she's building Sweater's presence across all platforms. To hear all this and much more, tune in!

    Deep Dive Into Competitive Intelligence with ClickUp's Andy McCotter-Bicknell

    Play Episode Listen Later Jul 19, 2022 33:57 Transcription Available


    On this week's episode of Growth Marketing Camp, we explore what it means to be productive in today's day and age with Click Up's Head of Competitive Intelligence, Andy McCotter-Bicknell. Andy breaks down the importance of having a strong competitive intelligence department at your company, the tech stack he uses, and how to leverage it against your main competitors. He shares the story of why he decided to jump into the world of competitive intelligence at ClickUp and how he's been able to build this program out from scratch. Check it out!

    Deep Dive Into Competitive Intelligence with ClickUp's Andy McCotter-Bicknell

    Play Episode Listen Later Jul 19, 2022 33:57


    On this week's episode of Growth Marketing Camp, we explore what it means to be productive in today's day and age with Click Up's Head of Competitive Intelligence, Andy McCotter-Bicknell.Andy breaks down the importance of having a strong competitive intelligence department at your company, the tech stack he uses, and how to leverage it against your main competitors. He shares the story of why he decided to jump into the world of competitive intelligence at ClickUp and how he's been able to build this program out from scratch.Check it out!

    The Blueprint for a Successful Content Strategy with Proposify's Nadia Milani

    Play Episode Listen Later Jul 12, 2022 34:19


    Are you creating edutainment content? How about infotainment video content? If the answer to both these questions is “no" - this episode is for you. This week, Growth Marketing Camp welcomes Nadia Milani, the VP of Marketing at Proposify.Nadia joins us to shed some light on the benefits of producing highly engaging and entertaining content that's also educational. She advocates ripping up the red tape when conversing with customers and discusses the importance of buy-in and alignment from the top to support a strategy that produces results. That's exactly how she's built a winning content strategy.Finally, she articulates how to best establish yourself in the company as the new VP of marketing. Another exciting episode is ready for you to tune in and enjoy!

    The Blueprint for a Successful Content Strategy with Proposify's Nadia Milani

    Play Episode Listen Later Jul 12, 2022 34:19 Transcription Available


    Are you creating edutainment content? How about infotainment video content? If the answer to both these questions is “no" - this episode is for you. This week, Growth Marketing Camp welcomes Nadia Milani, the VP of Marketing at Proposify. Nadia joins us to shed some light on the benefits of producing highly engaging and entertaining content that's also educational. She advocates ripping up the red tape when conversing with customers and discusses the importance of buy-in and alignment from the top to support a strategy that produces results. That's exactly how she's built a winning content strategy. Finally, she articulates how to best establish yourself in the company as the new VP of marketing. Another exciting episode is ready for you to tune in and enjoy!

    How to Create Standout Digital Content with Travis Tyler

    Play Episode Listen Later Jun 27, 2022 46:25 Transcription Available


    This week on Growth Marketing Camp, we welcome Travis Tyler, Senior Digital Content Producer at PandaDoc and the host of one of our favorite podcasts, The Customer Engagement Lab. Travis is the engine behind PandaDoc's video content strategy, with the goal to grow their audience and build brand awareness. In this episode, Travis covers what's the key to success in creating digital content, the most important skills to have in order to crush it in this role, and shares the story of his one-hit-wonder on TikTok. As a very special bonus, he shares his advice on creating opportunities for yourself and advancing your career, and how he deals with & overcomes self-doubt. Dig in!

    How to Create Standout Digital Content with Travis Tyler

    Play Episode Listen Later Jun 27, 2022 46:25


    This week on Growth Marketing Camp, we welcome Travis Tyler, Senior Digital Content Producer at PandaDoc and the host of one of our favorite podcasts, The Customer Engagement Lab. Travis is the engine behind PandaDoc's video content strategy, with the goal to grow their audience and build brand awareness.In this episode, Travis covers what's the key to success in creating digital content, the most important skills to have in order to crush it in this role, and shares the story of his one-hit-wonder on TikTok. As a very special bonus, he shares his advice on creating opportunities for yourself and advancing your career, and how he deals with & overcomes self-doubt. Dig in!

    The Full ABM Breakdown with Mason Cosby

    Play Episode Listen Later Jun 15, 2022 48:30 Transcription Available


    This week's episode of Growth Marketing Camp is packed with exclusivity, learnings, and insights into the powerhouse that we call ABM. Mason Cosby, Director of Growth at Mojo Media Labs (now Gravity Global - yup, we are privileged to be the podcast to exclusively announce this amazing acquisition), joins us to break down the ABM-A-Thon event they hosted. Mason shares insights on who ABM is not for, who it's for, and how marketing can be a strategic partner that helps drive sales. Plus, we touch on podcasting, how beneficial it is for personal growth and brand, and specific examples of how he uses different content channels to impress his audience, build brand trust, and ultimately, authority. Finally, he shares what motivated him to start his own podcast, The Marketing Ladder. Mason Cosby is the walking example of how marketers that focus on long-term brand building strategies vs. short-term micro conversions always come out ahead. This is the episode you were waiting for, so tune in and enjoy!

    The Full ABM Breakdown with Mason Cosby

    Play Episode Listen Later Jun 15, 2022 48:30


    This week's episode of Growth Marketing Camp is packed with exclusivity, learnings, and insights into the powerhouse that we call ABM. Mason Cosby, Director of Growth at Mojo Media Labs (now Gravity Global - yup, we are privileged to be the podcast to exclusively announce this amazing acquisition), joins us to break down the ABM-A-Thon event they hosted.Mason shares insights on who ABM is not for, who it's for, and how marketing can be a strategic partner that helps drive sales. Plus, we touch on podcasting, how beneficial it is for personal growth and brand, and specific examples of how he uses different content channels to impress his audience, build brand trust, and ultimately, authority. Finally, he shares what motivated him to start his own podcast, The Marketing Ladder.Mason Cosby is the walking example of how marketers that focus on long-term brand building strategies vs. short-term micro conversions always come out ahead. This is the episode you were waiting for, so tune in and enjoy!

    The Performance vs. Brand Advertising Battle with David Rodnitzky

    Play Episode Listen Later Jun 6, 2022 34:40 Transcription Available


    After graduating from law school in 1999, the one thing that David Rodnitzky knew for sure was that he didn't want to be a lawyer. So he packed up his bags and moved to San Francisco, searching for his next great opportunity. After landing a job in tech, he volunteered to dive into the advertising world. After trial, error and many lessons learned, David set up his first consulting agency at a coffee shop that eventually turned into the well-known 3Q Digital growth marketing agency. David joins us on Growth Marketing Camp to share insights on the go-to-market evolution of advertising giants, like Google and Facebook, plus his thoughts on AI vs. Humans in modern marketing. He also talks about the importance of relevance and creativity, why advertising has to be part of the experience rather than a distraction, and how to develop and nurture great company culture. If you want to learn how to be successful from an industry veteran, you're at the right place!

    The Performance vs. Brand Advertising Battle with David Rodnitzky

    Play Episode Listen Later Jun 6, 2022 34:41


    After graduating from law school in 1999, the one thing that David Rodnitzky knew for sure was that he didn't want to be a lawyer. So he packed up his bags and moved to San Francisco, searching for his next great opportunity.After landing a job in tech, he volunteered to dive into the advertising world. After trial, error and many lessons learned, David set up his first consulting agency at a coffee shop that eventually turned into the well-known 3Q Digital growth marketing agency.David joins us on Growth Marketing Camp to share insights on the go-to-market evolution of advertising giants, like Google and Facebook, plus his thoughts on AI vs. Humans in modern marketing. He also talks about the importance of relevance and creativity, why advertising has to be part of the experience rather than a distraction, and how to develop and nurture great company culture. If you want to learn how to be successful from an industry veteran, you're at the right place!

    How To Build a Strong LinkedIn Community with Brianna Doe

    Play Episode Listen Later May 30, 2022 40:05 Transcription Available


    In this week's episode of Growth Marketing Camp, we are joined by Brianna Doe, Senior Demand Gen Manager at Inventables & thought leader. In just two months, she went from publishing her first LinkedIn post to going viral and having over 10,000 followers. Today, she continues to build her community with one key lesson: If you want to produce the kind of content that connects and inspires an audience, you have to do so with honesty and authenticity. Brianna is a breath of fresh air who brings an array of perspectives to the B2B marketing world, so tune in and get inspired.

    How To Build a Strong LinkedIn Community with Brianna Doe

    Play Episode Listen Later May 30, 2022 40:05


    In this week's episode of Growth Marketing Camp, we are joined by Brianna Doe, Senior Demand Gen Manager at Inventables & thought leader. In just two months, she went from publishing her first LinkedIn post to going viral and having over 10,000 followers.Today, she continues to build her community with one key lesson: If you want to produce the kind of content that connects and inspires an audience, you have to do so with honesty and authenticity.Brianna is a breath of fresh air who brings an array of perspectives to the B2B marketing world, so tune in and get inspired.

    Authenticity is Everything: Building a Strong Personal Brand with Sophie Milliken

    Play Episode Listen Later May 23, 2022 39:40 Transcription Available


    In this week's episode of Growth Marketing Camp, we chat all things brand with Sophie Milliken. She is a multi-award-winning entrepreneur, Director, NED, chartered FCIPD HR professional, author, speaker and investor. Sophie shares her career growth story, where she got the inspiration for her best-selling book, ‘The Ambition Accelerator,' and the steps she's taken to develop her personal brand that has helped her progress in her career to now CEO of Moja. As a special little bonus, she points out why it's essential to always follow your gut instinct. So make sure not to miss this episode. Tune in and enjoy!

    Authenticity is Everything: Building a Strong Personal Brand with Sophie Milliken

    Play Episode Listen Later May 23, 2022 39:40


    In this week's episode of Growth Marketing Camp, we chat all things brand with Sophie Milliken. She is a multi-award-winning entrepreneur, Director, NED, chartered FCIPD HR professional, author, speaker and investor.Sophie shares her career growth story, where she got the inspiration for her best-selling book, ‘The Ambition Accelerator,' and the steps she's taken to develop her personal brand that has helped her progress in her career to now CEO of Moja.As a special little bonus, she points out why it's essential to always follow your gut instinct. So make sure not to miss this episode. Tune in and enjoy!

    How Marketing Can Create Easy Conversations for Sales

    Play Episode Listen Later May 16, 2022 37:46 Transcription Available


    Built by developers for developers with the goal of making their lives easier, LaunchDarkly has managed to stand out quickly and cut through the noise with their product. And this week, Maurice Maxwell, Digital Demand Manager at LaunchDarkly, joins us on Growth Marketing Camp to share what channels they focus on, along with his own personal growth story. Plus, he talks about the favorite part of his job and why it's important to optimize your LinkedIn profile. Dig in!

    How Marketing Can Create Easy Conversations for Sales

    Play Episode Listen Later May 16, 2022 37:46


    Built by developers for developers with the goal of making their lives easier, LaunchDarkly has managed to stand out quickly and cut through the noise with their product. And this week, Maurice Maxwell, Digital Demand Manager at LaunchDarkly, joins us on Growth Marketing Camp to share what channels they focus on, along with his own personal growth story.Plus, he talks about the favorite part of his job and why it's important to optimize your LinkedIn profile. Dig in!

    Growth Marketing Camp's Happy Hour with Hillary Read

    Play Episode Listen Later May 9, 2022 46:22 Transcription Available


    In this week's episode of Growth Marketing Camp, Hillary Read, the VP of Marketing at WITHIN, joins us to share her thoughts on career, performance marketing, workplace culture, and yes, even a bit on NFTs. Hillary talks about the milestone moments that helped her transition her early career as a writer to VP of Marketing and how the right opportunities at the right time make all the difference. She compares analog and digital marketing, performance and brand marketing, and why your marketing strategy should always aim for long-term. If you stay until the end, you'll learn some fun ways she's getting her remote team interacting, her thoughts on the Metaverse, and where she gets her inspiration from. Grab a drink, sit back, and enjoy. If you love virtual happy hours, you're gonna have a blast!

    Growth Marketing Camp's Happy Hour with Hillary Read

    Play Episode Listen Later May 9, 2022 46:22


    In this week's episode of Growth Marketing Camp, Hillary Read, the VP of Marketing at WITHIN, joins us to share her thoughts on career, performance marketing, workplace culture, and yes, even a bit on NFTs.Hillary talks about the milestone moments that helped her transition her early career as a writer to VP of Marketing and how the right opportunities at the right time make all the difference. She compares analog and digital marketing, performance and brand marketing, and why your marketing strategy should always aim for long-term.If you stay until the end, you'll learn some fun ways she's getting her remote team interacting, her thoughts on the Metaverse, and where she gets her inspiration from. Grab a drink, sit back, and enjoy. If you love virtual happy hours, you're gonna have a blast!

    Set Yourself Apart to Get Your Dream Job with Maya Grossman

    Play Episode Listen Later Apr 25, 2022 40:05


    Welcome to another exciting episode of Growth Marketing Camp. We're shaking things up today as we chat career growth with the amazing Maya Grossman. After spending 15+ years as a marketer leading teams at some of the biggest tech behemoths like Microsoft and Google, she's got some advice that you'll want to hear.Maya shares her best tips on setting yourself up for success, the importance of independent onboarding, and how to build meaningful relationships on day one. Plus, she shares her top 3 golden rules to apply when you land your dream job. Tune in and enjoy!

    Set Yourself Apart to Get Your Dream Job with Maya Grossman

    Play Episode Listen Later Apr 25, 2022 40:05 Transcription Available


    Welcome to another exciting episode of Growth Marketing Camp. We're shaking things up today as we chat career growth with the amazing Maya Grossman. After spending 15+ years as a marketer leading teams at some of the biggest tech behemoths like Microsoft and Google, she's got some advice that you'll want to hear. Maya shares her best tips on setting yourself up for success, the importance of independent onboarding, and how to build meaningful relationships on day one. Plus, she shares her top 3 golden rules to apply when you land your dream job. Tune in and enjoy!

    Crawford & Company's Digital Journey with Scott Bynoe

    Play Episode Listen Later Apr 18, 2022 Transcription Available


    In this week's episode of Growth Marketing Camp, Scott Bynoe, Marketing Director, Global Loss Adjusting at Crawford & Company, shares his advice to tech leaders: never stop innovating - else you risk commoditization. He shares how depth of knowledge and passion is a prerequisite for being excellent at your job and that sometimes having a chaotic mind in marketing can help you produce beautiful things. Scott leads with empathy and curiosity and covers his list of priorities when taking a new role, and how it's essential for every marketing department to have an internal narrative. Tune in and enjoy!

    Crawford & Company's Digital Journey with Scott Bynoe

    Play Episode Listen Later Apr 18, 2022 33:55


    In this week's episode of Growth Marketing Camp, Scott Bynoe, Marketing Director, Global Loss Adjusting at Crawford & Company, shares his advice to tech leaders: never stop innovating - else you risk commoditization.He shares how depth of knowledge and passion is a prerequisite for being excellent at your job and that sometimes having a chaotic mind in marketing can help you produce beautiful things. Scott leads with empathy and curiosity and covers his list of priorities when taking a new role, and how it's essential for every marketing department to have an internal narrative. Tune in and enjoy!

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