Podcasts about Cormier

Rip sits down with Dr. Jules Cormier, a dynamic family physician from Shediac, New Brunswick, who has transformed his medical practice—and personal life—through the principles of lifestyle medicine. A former sufferer of asthma, eczema, and chronic hives, Jules shares how a whole food, plant-based diet not only healed his ailments but also revitalized his family's health and well-being.Dr. Cormier integrates nutrition, exercise, and education into his clinical practice, empowering patients to take charge of their own health. He opens up about the challenges of shifting mindsets in a community rooted in traditional diets, and how he bridges that gap with empathy, evidence, and resources from his blog.But Jules isn't just prescribing leafy greens—he's living the example. A passionate athlete and Ninja Warrior competitor, he speaks about the biochemical and emotional power of movement, and how his family trains together to stay active and connected.Whether you're a physician, parent, or simply plant-curious, this episode will leave you inspired to take the next step toward better health—one plant and one pull-up at a time.Episode WebpageWatch the Episode on YouTubeSPECIAL Food Promo for Podcast Listeners Only!Use code: podcast10 to receive 10% off food orders at plantstrong.com Upcoming Events:Join us for our 2025 Plantstrong Retreat in Black Mountain, NC - Nov 9-14, 2025: https://plantstrong.com/pages/black-mountain-retreat Let Us Help Your PLANTSTRONG JourneyUse Code: KALE20 for $20 off Annual Subscription at https://home.mealplanner.plantstrong.com/ COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer Leave Us a Voicemail QuestionLeave us a voicemail: https://www.speakpipe.com/plantstrong Follow PLANTSTRONG and Rip Esselstynhttps://plantstrongfoods.com/ https://www.facebook.com/GoPlantstrong https://www.instagram.com/goplantstrong/https://www.instagram.com/ripesselstyn/ Follow the PLANTSTRONG Podcast and Give the Show a 5-star RatingApple PodcastsSpotify

Use our link and claim a free LMNT Sample Pack when they make any purchase! The LMNT Sample Pack includes 1 packet of every flavor, no questions asked refunds on all orders – you don't even have to send it back! This offer may be claimed be first-time and returning LMNT customers, ONLY THOUGH OUR LINK! http://drinklmnt.com/WeighingIn Join us on ONLYFANS for FREE! http://OnlyFans.com/WeighingIn Watch WEIGHING IN XTRA here: https://www.youtube.com/c/WEIGHINGINXTRA Listen on iTunes: https://apple.co/37XsRQ9 Listen on Spotify: https://spoti.fi/3jSZSiZ Listen on Google Podcasts: https://bit.ly/3jKXV82 NEW MERCH WEBSITE - https://weighinginmerch.com FOLLOW the team on Twitter and Instagram | @weighingin | @johnmccarthymma | @therealpunk | @podcastdave | @georgeharris48 And Now 00:00 Burns vs Morales 02:02 Yusuff vs Santos 08:29 Stoltzfus vs Ruziboev 10:21 Erosa vs Costa 13:31 Green vs Camilo 15:59 Gordon vs Moisés 18:35 Reed vs Gomes 20:43 Della Maddalena vs Makhachev Odds 22:34 Topuria vs Oliveira Odds 28:58 Ankalaev can't find an opponent 33:30 Pettis vs Stots 36:49 Hughes declines bonus 48:25 Chael says Makhachev is running scared 52:17 Big John Joins! 1:01:07 Jones vs Cormier at HW? 1:19:15 Zak Lansing Make a Wish Story 1:35:39

On this episode of Good Guy / Bad Guy…Will Islam Makhachev be the next Double Champ? Jack Della Maddalena's impressive win over Belal Muhammad for the Welterweight strap has Islam talking about becoming Double Champ. But is the matchup vs JDM better than Islam vs Ilia Topuria? Then, Jon Jones is back on his BS calling out DC at Heavyweight. Find out what the Good Guy has to say in response to Jones saying he'd beat him worst at Heavyweight than he did at Light Heavyweight. Then, it's one more for the Bad Guy when it comes to being Undefeated and Undisputed...in jeans? Chael is breaking down his viral video hitting the mat against Iowa State Wrestling's Champ Caleb Young! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Time for NH Unscripted to get culcha-ed up!! Todays' WKXL NH Unscripted fascinating guest is Jane Cormier, host of the NH Talk Radio program Artful Living. What an incredible life. Jane gets to name drop big names that she had the privilege of either working with or coming into contact with as she wove her way through the opera world in Europe. And man, does she know her stuff and she was very gracious to keep it all on a level that I could understand. Opera isn't my wheelhouse (unless we're counting rock operas) and it was so refreshing to learn about it from someone that not only lived in it but lived in it at the top.

Time for NH Unscripted to get culcha-ed up!! Today fascinating guest is Jane Cormier, host of the NH Talk Radio program Artful Living. What an incredible life. Jane gets to name drop big names that she had the privilege of either working with or coming into contact with as she wove her way through the opera world in Europe. And man, does she know her stuff and she was very gracious to keep it all on a level that I could understand. Opera isn't my wheelhouse (unless we're counting rock operas) and it was so refreshing to learn about it from someone that not only lived in it but lived in it at the top.

Our 550th episode, which aired on April 20, 2025, in which we celebrated part two of Halfway to Celtic Colours. Troy MacGillivray, Caitlin Warbelow & Jake Charron – Opening Set, Celtic Colours Live Vol. 12 Julie Fowlis – Fear a' Bhrochain, Celtic Colours Live Vol. 12 Genticorum – Le Petite Marche/Byrn's Marche, Celtic Colours Live Vol. 12 J.P. Cormier & Dave Gunning – Leather & Dust, Celtic Colours Live Vol. 12 Doyle, MacAuley & McAuley – Adieu Sweet Lovely Nancy, Celtic Colours Live Vol. 12 Rakish – Time Check, Celtic Colours Live Vol. 12 Rum Ragged – Ray Head's/Harry Everleigh's/Mrs. Belle's, Celtic Colours Live Vol. 12 Beauxmont – Au bord du Lac_Bijou, Celtic Colours Live Vol. 12 Wendy MacIsaac, Jackie Dunn MacIsaac & Hilda Chaisson – Dancing to the Fiddle, Celtic Colours Live Vol. 12 Hirondelles – Je_l'ai_vu_Voler, Celtic Colours Live Vol. 12 The Gilberts – Avalon, Celtic Colours Live Vol. 12 Dave Gunning & Friends – These Hands, recorded during Celtic Colours 2020

Daniel Cormier IS BACK to give you his Instant reaction to the biggest news in the UFC today: Dustin Poirier's final fight will be against Max Holloway in New Orleans at UFC 318 in July. DC gives his take on this being DP's last fight and sheds light on Poirier saying he's going to stand and trade with Holloway in this fight. Plus, Cormier warns Poirier of the pressure of fighting at home, and what he needs to do in order to overcome that against Holloway. And don't miss DC reminisce on Poirier's career and this being his last fight in the UFC before he officially retires from the sport of MMA! #Volume #HerdSee omnystudio.com/listener for privacy information.

Khamzat Chimaev IS GOING AT Dricus Du Plessis on social media, and Daniel Cormier IS HERE to give you his INSTANT REACTION to the major news that DDP might be injured. DC says if the UFC puts up an interim belt for middleweight between Chimaev and Caio Borralho, it would be one of the most unjust interim title fights in UFC history. See why Cormier argues that Du Plessis deserves the chance to get back from his injury after fighting Sean Strickland just this year! And DC explains why Nassourdine Imavov is the fighter in all of this title conversation that is getting LOST, and DC addresses his viral video with Borralho where Caio calls out Imavov! #Volume #HerdSee omnystudio.com/listener for privacy information.

Hustle culture is more dangerous than you think. My guest on this episode of Marketing Sucks almost lost her life to the 24/7 grind… and walked away with some insights you NEED to hear. Ten years ago, Event & Brand Photographer and Burnout Coach Lyndsay Cormier was working multiple jobs and living on energy drinks when she experienced a terrifying burnout wake-up call that totally changed her life.Our conversation digs deep into the intense lessons Lyndsay learned, the ten-year healing journey that made her a bona fide overwhelm expert, and how you can reduce your risk of burning out. We also chat about her empathetic approach to brand photography and how she helps her clients get more comfortable about who they are so they can show up confidently.Marketing sucks. Let's learn together. Hit play to discover:‌ ‌Maladaptive coping mechanisms you want to avoid (and what to do instead)Lyndsay's 3 As for taking the right action in any situation, personal or professional   A simple exercise that'll help you get clarity on who you are, who you serve, and what makes you YOUPlease rate, review, and subscribe!Guest bio: As an Event and Brand Photographer, Lyndsay Cormier has worked weddings and events for the last decade, and in the last three years has focused on businesses and brands to bring their vision to life through imagery while supporting them through the process. As a Coach, she works with clients on preventing and overcoming burnout and renewing their energy and motivation professionally and personally. Timestamps:‌ ‌00:11  Meet Lyndsay Cormier04:54  Pivoting to brand photography10:07  See it, feel it, be it13:59  Lean into YOU16:52  Lyndsay's burnout story20:10  Burnout lessons22:08  Coping mechanisms23:13  Boundaries29:40  Rest 30:46  Your action item33:00  OutroLinks mentioned:‌ ‌Lyndsay Cormieroffcenterphotography.mypixieset.com Instagram: @offcenterphotography, @lc.cormier—

Daniel Cormier IS BACK with his INSTANT REACTION to Khabib Nurmagomedov publicly stating Islam Makhachev WILL NOT FIGHT Ilia Topuria for the UFC lightweight championship. Despite Topuria "being promised" the title fight for vacating the featherweight belt, Islam's team has DOUBLED DOWN on turning down Ilia. See why DC thinks that Justin Gaethje or Paddy Pimblett should fight Makhachev next, and why a Paddy Pimblett vs. Dustin Poirier fight in New Orleans could be the PERFECT No. 1 contender fight. Don't miss Cormier peel back the curtain, as someone close to both Islam and Khabib, on why they don't want to fight Topuria next. #Volume #HerdSee omnystudio.com/listener for privacy information.

Daniel Cormier IS BACK from the octagon to give you his INSTANT REACTION to an incredible UFC 314 fight card in Miami, Florida. Alexander Volkanovski IS CHAMPION AGAIN after defeating Diego Lopes in the main event, Paddy Pimblett DOMINATED Michael Chandler in his TKO victory, and DC gives his take on both fights! Plus, see why Pimblett has made a believer out of Cormier and why he's one of the best fighters in the world right now. And don't miss DC react to Yair Rodriguez beating Patricio Pitbull, Jean Silva SUBMITTING Bryce Mitchell, and much more! #Volume #HerdSee omnystudio.com/listener for privacy information.

Tim Walz is continuing his grand failure tour and he got heckled by vets, then he said we need to demonize people like Elon Musk.  Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

The new Democrat hoax just dropped in the form of insider trading, after President Trump gave most counties a 90 suspension on the new tariffs. The market reacted to that, which had the Dems all riled up.  Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

Scott Bessent was on Fox Business and he didn't seem all that concerned about China retaliating to the tariffs. Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

Taylor starts the last hour of the show talking about the protesters' new song they've begun singing and then, Doge may have found out that Illegals voted in the election. Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

Taylor leads the show talking about the most recent Supreme Court ruling and then, there seems to be a riff in the Trump Administration. Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

Maine is losing more funding as they continue to disregard President Trump's Executive Order. Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

Ilia Topuria has BEEN LOUD about Charles Oliveira and Islam Makhachev "ducking him" since his move up to their division, and Daniel Cormier is here to respond to the latest comments from the Spanish champ Topuria. Ilia said Makhachev and Oliveira are scared, and that he doesn't blame them. DC warns Topuria, and explains why neither Charles nor Islam, or any of the top contenders in the division are "afraid" of Topuria "The Legend." And don't miss Cormier's take on who the next fight for Ilia will in fact be! #Volume #HerdSee omnystudio.com/listener for privacy information.

If you're going to chase something in sports cards, don't make it too easy. That's one of the philosophies of Kevin aka @kevin.m.cormier, whose chase of a fully signed set from the mid-1980s came with failed attempts and month-long patches with little to no movement. But he got there, eventually, and his effort landed him a unique hobby accomplishment.The Chase is a limited series on The Shallow End podcast feed. The Shallow End is hosted by Dave Schwartz ⁠@Iowa_Dave_Sportscards⁠Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/infraction/tumblin

Dans cet épisode, nous explorons un sujet qui touche tant de femmes : la culpabilité. Avec mon invitée Josée Cormier, fondatrice de Your Way Weight Loss, nous discutons de la manière dont la culpabilité nous affecte, surtout en tant que femmes et mères, et de comment apprendre à s'en détacher pour vivre une vie plus alignée et épanouie. À travers son projet La Femme qui s'aime, Josée partage des outils concrets pour cultiver l'amour de soi et embrasser pleinement sa vie.

Alexandre Cormier-Denis, chroniqueur et militant nationaliste québécois, est le Fondateur d'Horizon Québec Actuel et de la chaîne YouTube NomosTV. Il défend des idées souverainistes et anti-immigration, et il a accepté notre invitation pour un entretien sur notre fauteuil rouge pour parler de sa vision de la France qu'il a outre-Atlantique ! Soutenez-nous sur frontieresmedia.fr et frontieresmedia.fr !

Ben Askren IS BACK for another brand new edition of the Funky and the Champ show with Daniel Cormier! DC and Ben give their take on the viral moment where Conor McGregor showed up to the White House Monday to visit Donald Trump on St. Patrick's Day. Check out Askren and Cormier debate whether or not they feel McGregor will ever fight again, and if he in fact makes a good politician. Plus, news broke that Jon Jones needs six more months to get ready for his potential fight with Tom Aspinall, and the guys give their fresh thoughts on that news. And don't miss Ben and DC dive into the Alex Pereira vs. Magomed Ankalaev fight at UFC 313, the ESPN vs. Netflix PPV rights for the UFC, the NCAA Wrestling tournament, and much more! #Volume #HerdSee omnystudio.com/listener for privacy information.

Daniel Cormier IS BACK, here to give his take on Justin Gaethje, Islam Makhachev, Dustin Poirier, Ilia Topuria, Charles Oliveira, Arman Tsarukyan, Renato Moicano, Max Holloway, and the ABSOLUTE MESS that we have in the UFC's 155-pound lightweight division. DC says Makhachev needs to fight Topuria next, and sets up the rest of the matchups in the division and what fights he would do make for 2025 in the lightweight division. Plus, hear why Cormier thinks Tsarukyan has a good case against Gaethje for not giving Justin that fight next. #Volume #HerdSee omnystudio.com/listener for privacy information.

CW: Discussion of the Folkish movement, white nationalists, threats of violence and school shootingsJoining us today are Christine Cormier and Scott Kelley Ernest, two Heathens who were previously part of the Folkish movement who have since become outspoken critics of white nationalist spirituality. They share what their experience inside the Asatru Folk Assembly and Odinic Rite was like, the one thing they think everyone should know about far-right religious sects, and more!Christine's links:https://savannahcatgiannis.wordpress.com/blog/https://bsky.app/profile/savannahcat.bsky.socialhttps://soundcloud.com/destructionofjusticeI am hitting the conference circuit this spring! Please contribute by donating whatever you can afford at my Ko-fi: https://ko-fi.com/ryansmithwfiWant to support this podcast and my other work?  Check out my Patreon!You can also help out by scheduling a rune reading with me!

Tous les soirs, la rédaction d'Europe 1 vous livre le concentré de l'actualité du jour, tout en gardant un œil sur les événements à venir avec les Unes de la presse du lendemain.

Tous les soirs, la rédaction d'Europe 1 vous livre le concentré de l'actualité du jour, tout en gardant un œil sur les événements à venir avec les Unes de la presse du lendemain.

Daniel Cormier IS BACK with his INSTANT REACTION live from the octagon at UFC 313 in Las Vegas. After multiple title defenses, UFC superstar Alex Pereira has officially lost his championship belt, as Magomed Ankalaev defeated Poatan at UFC 313. DC gives his take on why Pereira had trouble in the fight vs. Ankalaev and ultimately was given the loss by unanimous decision. Plus, Justin Gaethje made his return to the octagon in a dominant win over Rafael Fiziev, and DC believes this version of Gaethje may be on his way to a title shot. Cormier also gives his take on Mauricio Ruffy's CRAZY HEAD KICK KO vs. King Green, the Fighting Nerds, and more of the best moments from UFC 313! Use my code "DCTV" at https://www.backyardbutchers.com/dc for 30% off your subscription! #Volume #HerdSee omnystudio.com/listener for privacy information.

Justin Gaethje IS BACK on the Daniel Cormier Check-In series as he prepares for his HUGE FIGHT against Rafael Fiziev in hopes of becoming a championship contender. Gaethje tells DC about watching back his fight against Max Holloway this week, and how that knockout affected him after the fight. Plus, Gaethje explains what happened when Dan Hooker dropped out of the fight, and why he's fighting Fiziev as oppose to Dustin Poirier, Renato Moicano, or Arman Tsarukyan. And don't miss Gaethje and DC go back and forth about who has the better golf game between the two and how Cormier always cheats when they play! Use my code "DCTV" at https://www.backyardbutchers.com/dc for 30% off your subscription! #Volume #HerdSee omnystudio.com/listener for privacy information.

Episode 308 - Blake Cormier by Cajun Catholics

In this episode of Everything Is Personal, Host Len May we dive into the world of ultra-endurance, biohacking, AI-driven businesses, and the mental resilience required for entrepreneurship with guest Charles Cormier. Charles shares how pushing physical and mental limits through ultra-endurance races has helped shape his entrepreneurial journey. From running 100K races to deep meditation retreats and AI-powered business strategies, this episode is packed with insights on optimizing your mind, body, and business for success.

Daniel Cormier IS BACK to address the breaking news Dana White delivered Wednesday, stating Ilia Topuria is vacating his championship belt to move up to the lightweight division and Diego Lopes will fight Alexander Volkanovski for the vacant belt. Plus, with Topuria now in Islam Makhachev's division, DC talks about that future fight and why he expect that matchup to go down AFTER taking on Charles Oliveira! And don't miss Cormier's takes on Dana's other major announcements: Valentina Shevchenko taking on Manon Fiorot, Belal Muhammad fighting Jack Della Maddalena, and Shavkat Rakhmonov turning down the title fight! And DC gives his thoughts on Dana White's viral Instagram live on UFC 314 Wednesday night and shows fans exclusive, behind-the-scenes footage at UFC's The Ultimate Fighter show taping. #Volume #HerdSee omnystudio.com/listener for privacy information.

Ben Askren IS BACK alongside Daniel Cormier for another NEW EDITION of Funky and the Champ! Askren and Cormier give their take on Jon Jones going on IG live, and why a fight with him and Francis Ngannou is almost IMPOSSIBLE in the UFC. Plus, DC and Ben discuss Belal Muhammad saying he'd rather VACATE THE TITLE than fight Islam Makhachev at 170 pounds. And Cormier and Ben also talk Askren's backstory on why he doesn't get along with Kamaru Usman and Colby Covington, wrestling championships, and much more! #Volume #HerdSee omnystudio.com/listener for privacy information.

Francis Ngannou has just announced his next fight will be in BOXING, and not MMA, and Daniel Cormier is here to give you his INSTANT REACTION on the major news. DC explains why he believes Ngannou wants to return to boxing, and why it may be a big mistake for him after getting knocked out by Anthony Joshua. Cormier breaks down why a fight against Deontay Wilder is MORE DANGEROUS than the Joshua one was for Ngannou. #Volume #HerdSee omnystudio.com/listener for privacy information.

We talk with Restaurants Canada about the effect of the HST holiday on the industry and why they want this policy extended past tomorrow's expiration date. Janick Cormier is the Vice President Atlantic, for Restaurants Canada, and she joined us over the line this morning.

HVAC Masters Of The Hustle is EXCITED for our 300 Episode and we have the pleasure of having Derek Cormier in the Hot Seat. On this episode we dive into some great information about a buiness owner building something special for his FAMILy & TEAM. Check out this episode and dont MISS Derek & there teams AMAZING videos on social media. Get your team making Content videos & See what can happen! If you enjoyed this episode please SUBSCRIBE

Elon Musk has been in Washington a few weeks now, and he and his team of Silicon Valley adjutants show no signs of stopping their efforts to (illegally, many legal experts say) dismantle portions of the federal government in the name of Donald Trump. This weekend, we discussed how the Tesla co-founder and far-right billionaire was given access to a central component of government—the mechanism by which the Treasury distributes trillions of dollars authorized by Congress. Today, Max Chafkin discusses these historic events with Bloomberg reporters Dana Hull, Ted Mann and Anthony Cormier. Cormier co-reported a story on Musk’s effort to collapse the US Agency for International Development, which distributes humanitarian and development aid all over the world. In addition to the ramifications Musk’s unprecedented actions may have for the 249-year-old republic, we also consider what this all means for his finances.See omnystudio.com/listener for privacy information.

The Democrats are freaking out, as Trump has announced he is closing USAID because of their wasteful spending. Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

Taylor's filling in for Grace today, and as more news comes out about the tragic crash Wednesday night. Taylor questions if anyone should be sent home early? Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

Tune in as Press Secretary Karoline Leavitt returns to the podium for a update. Following that, we'll dive into another edition of "Woke Or Joke!" Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

January 6th, 1988 in Pawtucket, Rhode Island began like so many others for the Cole family. It was yet another frigid day but Christine, who had just turned 10, was excited to help by running some errands for her mom. Christine had clear directions on where to go and what to get. But, as dinnertime came and went without Christine returning from her errands, her mother knew something was wrong. And, weeks later, her worst fears were realized.If you are interested in bonus content for our show or in getting some Coffee and Cases swag, please consider joining Patreon. There are various levels to fit your needs, all of which can be found here: https://www.patreon.com/coffeeandcases

The U.S. CMO of the luxury car company discusses how integrating Jaguar Land Rover's brand alongside popular shows like Succession and The Gentlemen has helped deliver its message of quiet luxury. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Ilyse: [00:00:00] I'm Ilyse Liffreing Damian: And I'm Damian Fowler and welcome to this edition of the Current Podcast. Damian: This week, we're delighted to talk with Charlotte Blank, U.S. Chief Marketing Officer of Jaguar Land Rover North America. Ilyse: Charlotte is responsible for JLR's House of brands, which includes the Land Rover Defender and Discovery, the Range Rover, as well as the new line of all electric Jaguar cars. Damian: Before she joined JLI, before she joined JLR, Charlotte gave a TED Talk in 2019 called Lead Like a Scientist, where she examined the psychology of motivation and what it means to lead. Ilyse: Charlotte says she's obsessed with testing new ideas and challenging the status quo. So that's where we started.  Damian: So hi, Charlotte. Thank you for joining us. Charlotte: Thank you for having me. Damian: In 2019, you did a TED talk called lead like a scientist in which, you talked about the importance of testing new ideas and challenging the status quo. Now, is that something you put into practice in your current role as CMO at JLR Charlotte: I would like to think so and I think there's room to do even more. I describe myself as a marketer by way of psychology. I did that TED Talk in a previous role as Chief Behavioral Officer of an incentive and motivation company where I really got to be at the forefront of research in behavioral economics and studying what we know about human behavior and social science and how that plays into understanding and motivating people to take action, which essentially is at the core of marketing. So we have so much of an opportunity to act and lead like scientists when we wear our hat as a marketing leader.  Damian: And what can other marketers do to sort of take some of those lessons that you were expressing in that talk? You know, and how can they integrate that into their daily work? Charlotte: I think to lead like a scientist, first and foremost, means to test things, to run experiments, and by that I mean true randomized controlled experiments, hold out test controls with properly randomized groups. And really from an applied standpoint, I think [00:02:00] marketers have been leading the way here. I mean, A B tests are standard practice. We see them as common practice in digital advertising and website optimization - really, it's kind of part of the daily work of being an excellent digital marketer in particular is to constantly be A B testing. But I think where there's more of an interesting opportunity to grow is more hypothesis driven testing. So not just the: “Will I see more clicks if I move this important box from the bottom of the page to the top?” But more: “I have this insight about something that really differentiates the consumers I'm trying to reach and how can I craft my messaging to get at that core psychological insight and testing those?” That I think is sort of the next step and where we can really make a difference. Damian: Could you give us an example of how you, you're putting that into practice at JLR? Charlotte: Absolutely. So we are on an exciting journey at JLR as part of our modern luxury transformation. We're really elevating the brands and taking everything up market and really responding to the rise in [00:03:00] wealth and the consumers that we reach from a modern luxury perspective. And part of the strategy to bring that to life is ‘House of Brands'. So JLR really no longer goes to market with the Land Rover brand as the front facing brand, but it fades back to allow Range Rover Defender and Discovery each to thrive in their own right. So this is an exciting opportunity for marketers to really tease apart the difference, for example, between a Range Rover customer and a Defender client. And that's really where the psychological insights come into play. So we've been doing some really interesting research that finds these ‘core differentiating nuggets', we call them. Just off the top of my head, some interesting insights were: Range Rover Sport target is extremely psychologically rich. They thrive in busyness and sort of the chaos of daily life that many of us know. Some of us love, some of us don't love. The Range Rover sport person loves to be very busy and to have their hands in lots of different things and they're rather impulsive. They lack the ability to delay gratification, and they don't [00:04:00] like to be overly structured or routine.So they like to just kind of go for it and go for their dreams and not really overthink things because they can handle doing multiple things at once. So I think you'll see, for example, in the new Range Rover Sport Creative as part of our new Velocity Blue campaign starring Theo James. He kind of exhibits that in the commercial.You see him sort of exploring the property, racing the car around the grounds, and going for an action to what turns out to be simply playing fetch with his dog. But it's this kind of heroic, fast paced scene that really brings to life that sort of busyness and a bit of impulsivity.Ilyse: bit of impulse. Now, as far as that campaign and then like future campaigns, you've talked a lot about the importance of media mix modeling. I'm curious why this is important  and would you say it's easier now to lead like a scientist in a marketing world that is more data driven? Charlotte: We're very excited to kick off our MMM (Media Mix Modelling) project. I think two weeks from today we're starting our [00:05:00] really what we're calling our marketing mix project because I think this is finally our chance to put all of the pieces really together in a rigorous scientific data driven way so that we can get a little more sophisticated about understanding and right sizing the expectations for what advertising investment can do in the short term when it comes to sales and that I'm kind of recognizing that in the automotive industry and probably in most others that it's not only about the advertising, but it's about the media strategy being carefully executed in concert with getting all the other pieces, right. Is the pricing right? Are the incentives right? What are the competitors doing? How old is the product? There are all of these factors that come into play, and we can put them all into the model to help us make better decisions about where to place a dollar at any given time for any particular model, and it may or may not be in more media. It might be for new creative, or it might be on adjusting the price. It might differ depending on the product, so I think that's going to make us, as a collective [00:06:00] enterprise, a lot more intelligent and data driven. Ilyse: intelligent. On that note, are there different markets for different vehicles across JLR brands? Damian: the Charlotte: Of course. I mean, that's really part of the fun of differentiating the four brands is they really are different core audiences. And again, this comes back for me to psychology, that when we look at the surface level at the demographics and we simply ask questions like: How old are these people? Are they married? What is their average household income? They look relatively similar to each other and to competitive brands, but we take another level down, we start peeling the onion and we look at: Well, how do they spend their time? And then we look even deeper: But what really drives them? What motivates them? What stage of life are they in psychologically? That's where they start to feel really different.So that can come to life in the ‘where' and ‘how' we approach our media buys and the partnerships we explore. But it also, again, you know, creative is king. It comes into the messaging and how we craft a story that resonates with people. Damian: I just gotta say on that [00:07:00] note, I did love the Theo James spot. The Range Rover spot because it was filmed at Harewood House, which is very close to where I grew up in Yorkshire. So I think I'm in the market for one of those and the same color, too. Charlotte: I was thrilled to hear that when you share that with me in your beautiful English accent, because it is, it's a really special location that was carefully chosen, partly to bring about that English heritage, you know, that's something that is such a special gift and a unique, ~um,~ distinctive asset for the Range Rover brand is ~that~ that English heritage going back to the queen and the royal family. And I think we've ~kind of~ gone through phases about how much in the degree that we play that up. But the time feels right culturally to really ~kind of ~celebrate that and bring forth a bit of cheeky modern Britishness. to the Range Rover sport brand and truly there's no better character for that than Theo James. You know what he brought to life in the Gentleman hit series on Netflix. ~Um,~ Range Rover was heavily integrated in that show. So we already benefited from the show's popularity and Theo's popularity and have a bit of [00:08:00] equity built with him. So I think it's just perfect that we got him to sort of star in the campaign Ilyse: to sort of star in the character. Not to Charlotte: quite handsome. That's true. Ilyse: And it is all about like marketing a lifestyle just as much as a vehicle. Charlotte: 100%. That's, that couldn't be more true, especially for a luxury brand. Ilyse: brand. And we Damian: we hear a lot, ~um,~ now of the importance of marketing being relevant to culture and that's a very good example of how you're tying in. You know relevance to cultural moments, ~you know,~ especially premium content like you mentioned white lotus the gentleman. ~It's ~It's sort of all aligned in lots of Charlotte: I am a huge fan of branded entertainment. Where people spend their leisure time, where their captive audience in front of a big screen in the comfort of their own home, and where they binge watch their favorite shows, Netflix, HBO. We've seen some incredible return on investment when we integrate our vehicles and our brand experience in a highly curated way, against some of these popular shows. Succession comes to mind. ~You know,~ Succession really brought in [00:09:00] this. notion of quiet wealth and like the uber luxury in a way that's a little bit more understated and reductive. The clothing they wear with the million dollar sweaters that just look really simple. There's something about ~that~ that really resonates with the Range Rover brand and the design aesthetic that's not overtly flashy or gaudy, ~um,~ but is a little more reductive and minimalist in design and it's just the characters and succession really brought that to life. Damian: and minimalist in design, and it's just the characters and succession really brought that to me. What insights have you got there around marketing to that group, that younger demographic, ~uh,~ especially given the fact that you're ~kind of ~leading with data? Charlotte: I think it's really important. ~I mean,~ we have to remind ourselves as as much as we do pay attention to performance marketing, and we've built a world class sophisticated martech stack and a [00:10:00] really strong team of digital marketers who are highly attuned to those kind of purchase intense signals and closing demand, ~you know,~ focusing on that lower part of the funnel. But at the end of the day, especially in automotive, especially these luxury brands, it takes time to really build that love in people's hearts. And it, for many people starts early. I mean, some of the most interesting research I've seen, it's as if people are lying on a psychiatrist's couch, going back to their literal childhood memories: What does Range Rover mean to me in my heart? They're thinking about,~ you know,~ their father driving one, or the royal family, some early memories they had of it, or a show that they've seen, ~you know,~ brand and entertainment really comes to mind.~ Um,~ Defenders, ~um, ~sort of rocketing onto the scene in the recent James Bond movie with this really spectacular car chase is an example that, you know, is meant to appeal not only to people who are in market now or can afford one now, but potentially to, to the younger generations who might, ~you~ You know, put the theoretical poster up on the wall and dream of it in the future. So I think that's really important for us marketers. Ilyse: And that really,  ties into like. [00:11:00] Personalized journeys, especially if they look back at how they even came across the brand to begin with. When it comes to that as well, which channels are you testing as you like focus on like scale?  Charlotte: We're always testing new channels for scale. You know, a lot of our focus around building the upper funnel and growing our brands tremendously. Defender. We doubled sales in the U. S. last year. From, around 15, 000 a year to over 30 and did that very quickly with just a really concerted focus on building awareness, breaking through with really effective creative that drove breakthrough recall and brought a lot of new audiences, into awareness of the brand.And I think, the way to do that is to get some of the brilliant basics right. Which means really good, creative, really strong media plans that index heavily on scale-based channels like CTV. We did a lot of TV, we've been in podcasting, audio. When we [00:12:00] think of the 'see, think, do' framework, really focusing on the ‘see' to build new audiences and build that upper funnel. Damian: That's an incredible statistic you just shared about doubling sales last year of Defender, and that's through brand, sort of brand building. Charlotte: Indeed, as well as physical experiential activations, as well is a big part of our marketing mix. We host every year the Destination Defender Festival, which grows each year. We have an incredible cause marketing platform for Defender called the Defender Service Awards, which gives us a platform to showcase the capability and off road and durability of the car in context of these really emotional lifestyle stories. So we invite very local grassroots charities who need a vehicle that can take them to difficult places. We invite them to submit video applications for a chance to win a Defender, and then we invite consumers to vote. Last year we had over half a million votes in a very grassroots approach, and this year we're looking [00:13:00] already to surpass that. And that just gives us a wealth of content and opportunity to make a difference, and to really establish a platform that's authentic and organic for the brand. So I think those sort of higher touch, authentic, steps are important as a foundation, but then also just to really blast out building awareness through big traditional media has helped as well. Damian: That seems like that, that's sped up, maybe, is it? All of you got sped up.  Charlotte:  I mean, we truly last year we called it the year of ~Defender, Defender,~ Defender. No joke. It was ~kind~ of all systems go on defender. We were, it was really motivating and really exciting because we had such a clear vision of what we needed to do to differentiate and really break defender onto the scene. So it was just a galvanizing kind of experience to just go all in on this one brand. This year we've got to be able to, walk and chew gum at the same time. We're back to focusing on multiples. Ilyse: at those like cultural and like sporting events and having a big presence at some of those. How much is that really part of your strategy and which, I guess, which cultural events have you really found yourself being? Charlotte: Yeah. That's a very topical question for us. Experiential marketing, I think, gives us a way to really bring the brand to life in a way that transcends the product and makes people feel like they're part of a community. So a great example is Range Rover house, ~um,~ for Range Rover, that's now a global lifestyle platform. We now do Range Rover houses everywhere from. Damian: started Ilyse: But Charlotte: to Dubai, Cormier, you name it, but it started here in the U. S. in Monterey around, ~um,~ Damian: around Monterey. Charlotte: Pebble Beach around Monterey car week.  and we do it every year in that location at that event, as well as,  Salt Lake City at, Park City, and a few other locations. And basically, the idea is that we'll take over a private residence or building that [00:15:00] matches the design aesthetic of Range Rover and curate these exquisite, really luxury crafted experiences for our clients and prospects and partners. And we do that in partnership with other luxury brands to offer. For example, ~uh,~ rare spirit tastings, or a luxury facial, ~um,~ early access to a new fashion launch. ~Um,~ so we'll curate something different each time to keep it fresh. But the idea, it's been fun for the team to use as almost~ a,~ a filter or a thought exercise of, if Range Rover the brand were a house, What would it smell like? What would the furniture look like? What would you eat there? Who would be there? you can kind of stretch your imagination to bring the brand to life in a way that, transcends the product. And we'll have a special product edition each time. That's also a part of the strategy where we'll release a limited count of a special Range Rover. That's only 17 of them are made. And it Retails for 350, 000 and only those [00:16:00] who are in person have a chance to, have the first look. So that gives it sort of a press hook, ~um,~ and an extra kind of commercial reason to attend. But really the experience we hear more and more from our clients is that I feel like I'm part of a club, an exclusive society. ~You know,~ I'm a Range Rover person and that means that I get to do this and I get to meet and mingle with other life's leaders. We call them in the Range Rover community.  Damian: not every automaker can claim that they're able to kind of, like, create a club of like minded members. I know many would probably think that they can, but there's something special about JLR in that way. And I know we touched on this already, but one of those factors, I guess, that plays into the branding and the association is the British connection. You mentioned the ad, but could you say a little bit more about that and how that is Something that you use or not use, especially in the U. S. market, which is what you're in charge. Charlotte: [00:17:00] Yeah, such an interesting question for the U. S. market. ~Um,~ We have a couple of very current examples, I think, to this effect. One is that we have the blessing of having access to this curated collection of Her Majesty, Queen Elizabeth II, her cars, basically the classic Land Rover product that she either drove or was escorted in, throughout her regime. And we have a beautiful collection of 10 of those vehicles that have been painted. painstakingly perfectly restored, and we debuted them globally at Pebble Beach this year. So it was the very first time that an SUV was displayed on the Pebble Beach Concourse, which I was surprised by. That was a really unique moment. That was a really special thing. So we got a lot of press and breakthrough for that moment. And a lot of just fan activity. There are a lot of classic Land Rover Range Rover fans. So now we're taking those vehicles on tour and we'll have them at Rockefeller center with a very British themed experience. It's all about the Royal family. So we'll have sort [00:18:00] of a tour. British, ~you know,~ other partners there and sort of a British feel. ~Um,~ but when you see the cars, ~you know,~ there's even these little touches like a special spot for the corgis to sit or the special hook for the Queen's handbag. ~Um,~ so that is a moment that's really making us stop and appreciate the British heritage and celebrate that in a more public way than we had recently. but a funny story we were just catching up about earlier when I spoke about the Theo James commercial. It's called Velocity Blue is the campaign. We made some edits for a U. S. version of the TV spot, which will start airing  that essentially streamlined the story to be a little bit more simple, with a little more car shot, a little more action, which kind of captures a lot of, like, the U. S. feedback. When we have our creative debates and discussions internally, most of the creative origination happens at the global headquarters in the U. K., It rolls out to the major markets. We give our feedback. There's a process that's probably very similar at other global companies, and the script tends to go something like the English version is a bit [00:19:00] more abstract, has a little more storytelling, has a lot going on, and the U. S. wants to see Simple. Hit me with the logo. More car shots. Get to it. People are busy. There's a lot to break through and there's always  a cheeky debate about that. But, this time, they actually created a slightly different version for the U. S. Same spot, really, but with a key difference that, that simplified it and removed a scene in the middle that had, you know, an equestrian riding across the property you described. And we just got the test results back and they were fascinating to see. We worked with Kantar to do sort of the initial assessment of how both the UK and the US audiences resonate with each of these two options. And we found that indeed we were correct about the US that the simplified spot without the equestrian, outperforms the original version for U.S. audiences, but fascinatingly, in the U. K., the reverse is true. So that gave us such an interesting, and frankly, a positive outcome that was, gets us [00:20:00] away from any kind of creative disagreements and is much more about honoring these market specific differences. And just isn't that interesting, that people have different expectations of advertising or different understanding of, the content of this particular spot. So it's just an important reminder to global brands to keep the core insight true, but to make those tweaks to really optimize for each market. Damian: Yeah, absolutely. Yeah, great. I mean, keep the horse. I say keep the horse. Ilyse: I mean, I'm an American, right? And I think it's, I think the UK version is better, Charlotte:  Ifyou know just keep it simple. Yeah, but it's so interesting, those insights like that fascinating.  Charlotte: live for them. I mean, I think that's what marketing is all about is the consumer insight. Damian: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned. Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Kat Vesce and Sydney Cairns. Damian: And remember,  Charlotte: especially in automotive, especially these luxury brands, it takes time to really ~ build that love in people's [00:21:00] hearts. And it, for many people starts early. Damian: I'm Damian. Ilyse: I'm Ilyse Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

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