Podcast appearances and mentions of nick bennett

IN CLEAR FOCUS: Nick Bennett, co-founder of TACK and author of "B2B Influencer Marketing," discusses the evolution of creator partnerships in B2B marketing. Nick shares insights on building authentic relationships, measuring ROI, and leveraging LinkedIn effectively. He emphasizes the growing importance of micro-influencers, video content, and maintaining authenticity in an AI-driven landscape. Learn how B2B brands can develop successful influencer strategies and foster a creator-first mindset.

Nick Bennett is the Co-Founder of TACK, a media network and go-to-market firm helping businesses convert demand into revenue through their People-first GTM model. With over a decade of experience in the B2B tech industry, Nick specializes in crafting innovative go-to-market strategies. He is a leading advocate for leveraging the creator economy in B2B marketing to drive meaningful connections and growth. Nick regularly shares insights to help businesses successfully integrate influencer marketing into their strategies. His book, B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, aims to guide B2B businesses in developing impactful influencer partnerships. Key Moments [06:13] Rebranding; focus: media, community, after December 10. [07:49] Running community: engaging, challenging, fosters active participation. [12:00] Loved your book's actionable insights, thanks, Nick! [15:59] Success through strategic connections and consistent content. [17:05] Concern about no deals and financial security. [20:02] Laptops enable mobile work; book available everywhere. [23:52] Review and explore more marketing podcasts. Find Nick Online https://www.koganpage.com/marketing-communications/b2b-influencer-marketing-9781398615281 https://www.tackgtm.com/tack-insider If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve into the nuances of influencer marketing within the B2B space, comparing it to B2C influencer dynamics and discussing effective strategies for leveraging influencers to grow a business. Nick also talks about his upcoming book, 'B2B Influencer Marketing,' which aims to educate on building authentic and impactful marketing campaigns. They discuss how to choose the right influencers, measuring the success of influencer campaigns, and the future opportunities in B2B influencer marketing. Whether you're a marketer or a business owner, this episode offers valuable insights into harnessing the power of influencers to drive meaningful results.Connect with Nick: https://www.linkedin.com/in/nickbennett1/Check out the book!00:00 Welcome to the Show00:14 Introduction to Influencer Marketing00:51 Guest Introduction: Nick Bennett01:15 Nick Bennett's Journey02:02 Nick's Book on B2B Influencer Marketing03:09 Understanding Influencers in B2B09:07 How to Work with Influencers14:28 Finding the Right Influencers18:03 Successful Influencer Campaigns27:05 Measuring Influencer Campaign Success30:19 The Future of Influencer Marketing in B2B33:01 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.

In this month's edition, we have a special treat for you—a live set featuring the renowned DJ and producer Ricardo Molinari, hailing from Chile, and WILHVLM from Amsterdam. This incredible back-to-back set was recorded during their tour in September 2024 at Misa, Santiago's hottest nightclub, known for its electrifying Sunday events. This one-hour set is a curated highlight from their original two-hour performance, showcasing a dynamic mix of techno, tech house, organic house, and experimental electronic music. It's guaranteed to get you on your feet, dancing, and humming along to the infectious beats. Enjoy the journey! ⚡️Like the Show? Click the [Repost] ↻ button so more people can hear it!

In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape. The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth. Today we discussed: [01:02] Who is Nick Bennett? [01:40] Defining Influencer Marketing in B2B vs B2C [03:51] Best Practices for B2B Marketing and Influencer Integration [06:48] Challenges and Misconceptions in B2B Influencer Marketing [08:48] Successful Product Launch with Influencer Program [11:34] Effectiveness and Authenticity in Influencer Partnerships [15:23] Navigating Global Influencer Marketing [18:47] Niche Focus and Controversial Content for Engagement More About Nick Bennett Nick Bennett's website - http://www.tackgtm.com Connect with Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Welcome to Let's Talk Wheels with Mike Herzing and Jeremy Birenbaum! In this episode, we dive into some hot automotive news, including the alarming trend of stolen cars using just license plate numbers. We also discuss GM's significant recall of 450,000 trucks and SUVs due to a brake fluid warning issue. Today's show highlights Toyota's revolutionary 745-mile solid-state EV battery, promising to reshape the future of electric vehicles. We explore the potential impact of this technology and what it means for range anxiety. Join us as we review the latest 2024 Toyota Camry Hybrid and share insights into spotting flood-damaged cars, especially crucial for those on the East Coast. Plus, don't miss our conversation with Nick Bennett from Ford, offering a sneak peek at the 2025 Ford Expedition and its exciting new features. Tune in for all this and more on your favorite automotive show, Let's Talk Wheels!

In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships.=========================================Best Moments:(01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences(05:02) How to maintain authentic relationships with influencers while driving business results(09:47) Why micro-influencers are key to successful B2B marketing campaigns(21:26) Differentiating between creators and influencers and why audience engagement matters more than follower count(27:14) Setting fair rates for influencers in this range and ensuring value for both sides(32:17) Why the industry needs more matchmaking services between B2B brands and influencers(32:46) A preview of Nick's upcoming book, which explores the future of influencer partnerships in the B2B space=========================================Guest Bio:Nick Bennett is the founder and co-founder of Tack, a marketing and media firm specializing in B2B influencer marketing. A strong advocate for people-first go-to-market strategies, Nick also serves as an advisor for Limelight, a B2B influencer marketing platform, and is the author of an upcoming book that provides insights on how B2B brands can effectively partner with creators and influencers to drive revenue and business impact.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships.=========================================Best Moments:(01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences(05:02) How to maintain authentic relationships with influencers while driving business results(09:47) Why micro-influencers are key to successful B2B marketing campaigns(21:26) Differentiating between creators and influencers and why audience engagement matters more than follower count(27:14) Setting fair rates for influencers in this range and ensuring value for both sides(32:17) Why the industry needs more matchmaking services between B2B brands and influencers(32:46) A preview of Nick's upcoming book, which explores the future of influencer partnerships in the B2B space=========================================Guest Bio:Nick Bennett is the founder and co-founder of Tack, a marketing and media firm specializing in B2B influencer marketing. A strong advocate for people-first go-to-market strategies, Nick also serves as an advisor for Limelight, a B2B influencer marketing platform, and is the author of an upcoming book that provides insights on how B2B brands can effectively partner with creators and influencers to drive revenue and business impact.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

Codigo56 Sessions with guests: Nick Bennett

"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK.In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mark discuss the evolution of building a community and audience with a people-first approach to business. They share practical strategies to prioritize transparency and authenticity and uncover how transparent pricing, personal marketing emails, and educational, value-based content can revolutionize how you connect with your audience.Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Nick on LinkedIn: https://www.linkedin.com/in/nickbennett1/Connect with Mark on LinkedIn: https://www.linkedin.com/in/markkilens/ Check out TACK: https://www.tackgtm.com/ Timestamps:[00:00] Market and customer behaviors[06:05] Using storytelling, relationships, and partnerships to sell[07:37] Diversified funnel and community building[11:18] Leveraging demand[16:40] Experimenting with podcast and video-based content[17:24] Transitioning from on-prem to cloud[20:28] Unlocking opportunities with a well-defined strategy[25:01] Customer acquisition and growth strategy[27:42] Generational shift impacting market and consumption habits

Brothers in Arms is a special three-part series that tells the stories of SgtMaj Dan Miller and SSgt Nick Bennett, two Iraq War vets whose lives were forever changed by a deadly rocket attack.  Today, in the final part of this series, you'll hear SSgt Bennett share his side of the story. Bennett also deployed to Iraq with the Marine Corps, initially working in the comms center before transferring to base security. The rocket attack almost killed him, and he too returned home with serious mental health issues.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Sounds lefty Nick Bennett joins Jeff Hem on the pregame show to discuss his start to the season, managing his role between occasional spot starter and reliever, why he's been so dominant against left-handed hitters, and playing earlier this season in Louisville, where he starred at University of Louisville.

For this week of Pride Month, we're talking about the animated movie that invented gender-bending — Disney's Mulan 1998. Cullen shares two of the oldest versions of the Chinese folktale, Hannah can't stop talking about how good this movie is, and our guest Nick convinces us that he's not saying Mulan is a trans story but he's also not NOT saying that. Huge thanks to our friend Nick for sharing amazing insights and love for this great film!   Research for this episode: Everything Culturally Right and Wrong With Mulan 1998 - Xiran Jay Zhao Synopsis of Mulan Play Mulan History  Chinese Dragons  The Ballad of Mulan  Fairytellers Episode on Mulan    ====================================   Watch Us on YouTube!   Follow Our Adventures on Social Media:   @notmyfantasypod Instagram TikTok   Research & Writing by Cullen Callaghan.  This episode was edited by Hannah Sylvester.   Cover Art by William Callaghan Intro Music: "The Quest" by Scott Little.

Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063[00:00:00] Nick Bennett[00:00:44] Developing a Go-to-Market Model with Nick Bennett[00:02:38] Starting a Company and Launching with Hype[00:07:18] A conversation about the people-first go-to-market strategy[00:08:40] Customer Led Growth: Building Strong Relationships with Customers[00:15:37] The Importance of Customer Marketing and When to Start[00:18:24] Using NPS Surveys to Drive G2 Reviews[00:23:34] The Rise of B2B Influencer Marketing[00:29:30] Building Relationships for Career Success

Today he runs an agency doing $25MM in ARR with around 150 employees.  But–as the story usually goes–this success didn't come overnight & started with much more humble beginnings.  From not getting paid by one of his first clients to gaining traction with small monthly retainers on Fiverr to now running a successful performance marketing agency for SaaS companies, Garrett Mehrguth, CEO of Directive, has learned a forecasting model that's allowed him to scale his agency well beyond those humble beginnings.In today's conversation, he shares:The 2 part financial forecasting model you need to grow your agencyThe common mistake agency owners make regarding executive payHow to set goals that are meaningful, yet attainable, for your teamResources Mentioned in This Episode:An Agency's Guide to Measuring And Improving Billable Utilization (Ebook)Connect with Garrett on LinkedIn Sign Up for Garrett's Agency Academy Course The 3 Benefits of Productizing Your Services w/ Sam Shepler 3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett 5 Steps to Win More Clients with Benchmark Data w/ Chris NaultWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeWant to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Brewers left-handed pitcher, Nick Bennett, brings the heat this week. The Cincinnati, OH native sheds light on how he has improved his mental game throughout his career.

Ever wondered how an unconventional late-night job could lead to a remarkable entrepreneurial journey filled with twists, triumphs, and a unique philosophy on business relationships? Dive into this captivating story spanning e-commerce, sales, and unexpected adventures!

Ever wondered how an unconventional late-night job could lead to a remarkable entrepreneurial journey filled with twists, triumphs, and a unique philosophy on business relationships? Dive into this captivating story spanning e-commerce, sales, and unexpected adventures!

We hear so much about inclusivity these days, but not usually when it comes to our mountain bike trails. Turns out, it's not that hard to make our trails more accessible to a wider range of riders, letting all of your friends enjoy the same awesome experience you and I enjoy every time we hit the singletrack. Besides the warm fuzzies, there's often good money and resources available to help make it happen, too! My guests today are Nick Bennett and Greg Durso, two of the riders and trail builders leading Vermont's charge to make more of their hundreds of miles of singletrack accessible to adaptive riders. I've ridden some of these trails, and they're awesome. But what makes them super rad is that every rider can enjoy them, and trust me, they are not watered down in any way. If you've ever wondered what it would take to make your local trails adaptive bike friendly, or what it's like to experience a trail from their perspective, this episode is for you. Be sure to check the links in this episode's show notes at Bikerumor.com/podcast for resources and their instagram profiles to see the bikes and trails in action. WANT MORE?  Find the Bikerumor Podcast on Apple Podcasts, Podbean, and through RSS, or wherever you listen to podcasts! Can't find it? Let us know which players you use so we can get them up to speed! And let us know who you want us to interview. Click that PODCAST link in the menu and send in your suggestions! Hit like, hit subscribe, and hit play. Then just get out and ride! FOLLOW BIKERUMOR Keep tabs on all the latest bikes, wheels, components, gear and tech on The World's Largest Cycling Tech Blog by following us on Facebook, Twitter and Instagram. FOLLOW TYLER Like us? Love us? Follow your host, Tyler Benedict, on Twitter, Instagram and LinkedIn

In this episode of The Anonymous Marketer, hosts Justin Brown and Tristan Pelligrino sit down with Nick Bennett, Chief Customer Officer and Co-founder of TACK. They dive into the podcast's unique format and discuss how traditional interviews have become passé. The trio discusses the power of anonymous questions, making the conversation more relatable and engaging.Nick Bennett shares his insights on owned media. In a world where platforms like LinkedIn and TikTok can vanish, owned media remains king. Nick also talks about the burgeoning creator economy. B2B brands are keen to collaborate with creators but often don't know where to start. Nick sheds light on how to lead the charge.The episode wraps up with a discussion on the essence of podcasting. It's not just about entertainment; it's about delivering value. The hosts and guests agree: keep it conversational, stay unbiased, and don't be afraid to take a stand.

Do you feel the pressure of having to rely almost solely on word of mouth and referrals to continue growing your agency?If so, you're not alone.Even if you have all the systems and capabilities to grow your agency, you may not be effectively marketing your firm...and it's often for a common reason: You've become an "interchangeable agency."If you're like most marketing agencies, it's difficult for you to tell clients the problem you really solve.You struggle to get clients to see (and believe) that you're different.If that's you, you've been unknowingly positioning yourself as an interchangeable agency.The answer is to stop marketing your solutions and trying to convince buyers that you're better.  Instead, start marketing the problem (and become the default solution).In today's episode with Nick Bennett, Founder of Harness & Hone, he shares the 3 steps you can take to clearly define (and dominate) your niche.You'll hear from Nick:How to go beyond the typical niching by vertical marketHow to clearly define the problem you solveHow to develop your POV around that problemHow to deploy that POV out into the market and into the right discovery channels for your unique audience.Get access to the free, ungated resource Nick mentioned in this episode:The Agency Niche Design PlaybookConnect with Nick on LinkedIn: https://www.linkedin.com/in/nichbennett/Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet and co-founder of ClubPF, dive deep into the art of building a marketing organization from scratch. They tackle a listener's query about constructing a marketing team for a SaaS data analytics company. The duo shares insights on gaining momentum and setting the stage for success.Kilens introduces his unique equation for momentum. He emphasizes the need for clear goals and metrics. These tools, he suggests, are vital for tracking progress and maintaining the pace. The conversation is a masterclass in strategic planning and execution.This episode is a must-listen for anyone looking to build a marketing team from the ground up. Bennett and Kilens offer a roadmap to success, providing listeners with practical advice and actionable strategies. Tune in to learn from their wealth of experience and knowledge.

Nick joins us on the Surf and Sales podcast. He's going  Why make money for others when you can make it for yourself The entrepreneurial journey after being laid off. How marketing is viewing the value of AI Big props to Hubspot for making us a part of the Hubspot Podcasting Network! They even offer free tools to help your sales and marketing team. Click Here  Connect with us on LinkedIn Richard Harris Scott Leese Want to go to Costa Rica? Come to the next Surf and Sales event! Register Here!  

In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet, dive into the art of building a marketing organization from scratch. They discuss the importance of a belief system, a rallying cry that brings employees, customers, and the community together. Mark emphasizes that every business, regardless of size or industry, can have a belief system that informs their marketing strategy.The conversation then shifts to the practical aspects of building a marketing team. Mark suggests starting with a strong generalist marketer who understands how to market in public and learn from what they ship. As the team grows, it's crucial to start specializing in the core functions of marketing, such as brand/content, product marketing, and demand/revenue marketing.Wrapping up, Nick and Mark tease a part two where they will delve deeper into how to build momentum with a new marketing organization. This episode is a must-listen for anyone looking to build or revamp their marketing team from the ground up.Special thanks to our sponsors:DirectiveGoogle

Success in the evolving world of go-to-market lies in embracing a paradigm shift – from company-first to people-first strategies. By placing the individual at the center of your approach, you can reach the true potential of B2B relationships and pave the way for enduring success in a hyperconnected world. In this episode, we have Nick Bennett, B2B SaaS Marketing Advisor, discuss go-to-market strategies and how they have evolved. Throughout the episode, Nick touches on various aspects of marketing principles, such as storytelling, values, and authenticity in building connections. He emphasizes the transition from B2B to H2H (human to human), where the personality and leadership behind a brand play a crucial role. Additionally, Nick shares his own career journey and emphasizes the power of consistency and showing up. He explores the importance of aligning values when selecting new opportunities and roles, and how treating marketing as part of a revenue organization leads to greater success. Nick challenges the notion of saturated channels and highlights the pivotal role of people in cutting through digital noise. Don't miss this episode of learning how to get ahead in this evolving industry. Tune in now! Love the show? Subscribe, rate, review, and share! http://stratyve.com/

In this episode of The Anonymous Marketer, host Nick Bennett sits down with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation centers around the challenge of driving revenue growth within existing enterprise accounts, particularly in businesses where salespeople view themselves more as account managers than lead generators.Davidson shares his insights on improving the relationship between marketing and sales teams. He emphasizes the importance of open communication, citing an example of a dedicated Slack channel where sales can provide direct feedback on lead quality. This proactive approach, he suggests, fosters trust and collaboration, ultimately benefiting the lead generation process.The discussion concludes with Davidson offering advice to marketers struggling in a predominantly account-focused model. He encourages creativity in marketing strategies, especially when dealing with existing customers, as this can lead to unique opportunities that competitors can't replicate. The episode serves as a valuable resource for marketers seeking to enhance their lead generation and sales collaboration efforts.

In episode #74 of the Transform Sales Podcast: Sales Software Review, Amir Reiter interviews Nick Bennett, Senior Director of Event-Led Growth & Evangelism at Airmeet, a platform that is purpose-built for B2B marketers, particularly field marketers, event marketers, and demand gen marketers. Airmeet's key differentiator is their philosophy of putting people first in event-led growth, which separates them from their competition. They offer 24/7 customer support, personalized event experiences based on segments, and 38 ways to create captivating and engaging networking spaces. Their platform includes booths for sponsors and vendors, where they can attach ebooks, content, and data. Airmeet digitizes the traditional event experience, making it faster, cheaper, and more efficient for both organizers and attendees. RESOURCES & LINKS:  Want To Find the Right Agencies For Your Sales Team Quickly? Learn How You Can Use The CloudTask Marketplace here: https://www.cloudtask.com/find-agencies #TransformSales #leadgenerationcompanies #cloudtask

In this episode, B2B experts Nick Bennett and Tom Hunt stress the importance of relationships, experience, and investing for the long term in B2B marketing. Nick is at the forefront of the B2B creator revolution, tune in to hear his predictions for the next 5 years in the space...

In this episode of The Anonymous Marketer, host Nick Bennett engages in a rich discussion with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation orbits around the challenges of maximizing the impact of LinkedIn paid ads on a limited budget, a common hurdle for many marketing teams today.Davidson shares his insights on how to focus on target accounts rather than widespread awareness, a strategy that can yield better results for businesses. He also delves into the importance of customer research, testing messaging, and understanding the nuances of LinkedIn's targeting system. His advice is particularly valuable for those new to paid media.The episode concludes with Davidson offering three tactical takeaways for listeners: building an account list through customer research, testing messaging, and learning the intricacies of LinkedIn targeting. These insights provide listeners with practical strategies to make the most of their marketing budget.

Events can be a GAME changer for your business

➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you! 

In this episode of The Anonymous Marketer, host Nick Bennett sits down with Amanda Natividad, VP of Marketing at SparkToro. They delve into the challenges and strategies of content creation for early-stage companies, particularly those with limited resources.Amanda shares her insights on event-led growth, emphasizing the importance of having clear goals and strategies for different types of events. She also discusses the common mistakes startups make when it comes to content creation, such as not fully understanding SEO before hiring for it, and how these can be avoided.The conversation concludes with Amanda's advice on identifying short-term wins that the whole team can work towards. She also shares her contact information for listeners who want to connect with her further. This episode is a treasure trove of information for anyone navigating the world of content strategy in a startup environment.

Nick Bennett is the Host of the Anonymous Marketer Podcast and a B2B SaaS Marketing Advisor. He is also a B2B marketing content creator with over 50,000 followers on LinkedIn and has a wide variety of marketing experience ranging from customer marketing and evangelism to partner marketing to field marketing. We spoke about one of...

In this episode, host Nick Bennett engages in a thought-provoking discussion with guest Justin Levy on the evolving landscape of the creator economy and influencer marketing. They delve into the complexities of the influencer sphere, highlighting the importance of authenticity, community value, and strategic partnerships in driving impactful results.Nick and Justin explore the intricacies of influencer marketing, particularly the necessity for a symbiotic relationship between brands and influencers. They underscore the need for brands to respect the creative freedom of influencers, fostering a mutually beneficial relationship that resonates with their communities.Towards the end, Justin shares valuable tips for brands and creators looking to venture into influencer marketing. Emphasizing the importance of trust, value alignment, and collaboration, his insights offer a roadmap to a successful influencer marketing strategy. An engaging episode packed with insights, it's a must-listen for anyone seeking to navigate the intricate world of influencer marketing.Special thanks to our sponsors:HockeystackAllegoOpensense

GDP Script/ Top Stories for Wednesday May 17th Publish Date: May 16th, Tuesday From the Henssler Financial Studio Welcome to the Gwinnett Daily Post Podcast Today is Wednesday May 17th , and happy 64th birthday to the great Jim Nantz ***Nantz cut****   I'm Bruce Jenkins and here are your top stories presented by Mall of Georgia Chrysler Dodge Jeep Auburn area home destroyed during weekend fire Gateway85 to honor Jimmy Carter with Norcross event May 23 And Gwinnett police will conduct operation aimed at curbing DUI, other traffic offenses this weekend   Plus, Leah McGrath of Ingles Markets talks with Bruce Jenkins about food prices, and we get news from the US department of Agriculture on the topic.   We'll have all this and more on the Gwinnett Daily Post podcast.  Commercial  M.O.G.          Story 1. Fire   A house in the Auburn area of Gwinnett County has been declared a total loss after a fire broke out in the kitchen, according to Gwinnett County Fire and Emergency Services. The firefighters responded to the home on Bill Cheek Road after receiving a call at 7:05 p.m. The single-story home was already engulfed in flames upon their arrival, but they were able to bring the fire under control within 20 minutes. The extensive damage rendered the home uninhabitable. Investigators determined that the fire originated in the kitchen, but the exact cause could not be determined. Fortunately, a man who was inside the home managed to escape when he noticed smoke in the kitchen. Gwinnett County residents are reminded that free smoke alarm installations are available through a home safety survey to identify potential fire hazards.   STORY 2:  Carter   Next week, Gwinnett County and Gateway85 Community Improvement District leaders, along with former Ambassador Andrew Young and one of former President Jimmy Carter's grandsons, will gather to celebrate President Carter's life. The event, organized by the CID, will pay tribute to President Carter by placing banners honoring him along a two-mile stretch of Jimmy Carter Boulevard. Taking place at the Global Mall on May 23, the event aims to highlight the boulevard's contributions to Gwinnett County's economic, cultural, and social vibrancy. Notable attendees include former state Sen. Jason Carter, Gateway85 CID Executive Director Emory Morsberger, and Gwinnett County Chairwoman Nicole Love Hendrickson. Jimmy Carter Boulevard is one of eight streets named after the former president, who served as Georgia's governor before becoming the 39th president of the United States.   Story 3: Police operation   Gwinnett County police are launching Operation Whiskey Charlie, a traffic safety effort aimed at promoting road safety ahead of the Memorial Day holiday. The operation will take place over the weekend, targeting drivers who are speeding, driving under the influence, driving aggressively, or committing other traffic offenses. With 26 traffic collision-related deaths in 2023, the police department aims to remind motorists of the importance of following traffic laws. The operation involves various units, including Accident Investigation, Aviation, K-9, Community Response Teams, Special Investigations Section, and the Situational Awareness and Crime Response Center. The goal is to protect lives, property, and enhance the quality of life in Gwinnett County.   Commercial  Peggy Slappey Commercial  Tom Wages - then Obits STORY 4: Merger   Oconee State Bank has taken a significant step towards its merger with Elberton Federal Savings and Loan by initiating a required offering of its common stock. The merger, which was announced in 2021, involves a "merger conversion" in which Elberton Federal will convert to a stock form before merging with Oconee State Bank. Eligible members of Elberton Federal, Oconee shareholders, and others have the opportunity to acquire shares of Oconee State Bank's common stock through a subscription and community offering. Oconee State Bank operates five full-service financial centers, including one in Duluth, while Elberton Federal is based in Elberton. Community meetings will be held in Elberton and Watkinsville to discuss the stock offering with interested investors. For more information, interested individuals can contact the Oconee Financial Corporation Stock Information Center.   Story 5: Gucci   Gwinnett County police are seeking a man accused of stealing a Gucci watch valued at nearly $2,100 from a jewelry store at Sugarloaf Mills. The incident occurred on May 9 when the suspect asked to try on a Gucci watch with a leather band at Kay Jewelers. While wearing the watch, he waited for a security officer to pass by and then claimed the watch as his own before fleeing the store without paying. The suspect is described as a tall and slim white man with a beard, wearing a white Lakers jersey, a tan bucket hat, and white or tan pants with gray sneakers. Anyone with information is urged to contact detectives or Atlanta Crime Stoppers…..we'll be right back   Commercial: City of Lawrenceville -Ingles 6   Story 6: Leah   And now, Leah McGrath of Ingles Markets talks with our Bruce Jenkins about grocery prices:   ****Leah****   We'll be back in a moment   Commercial:  ESOG 60   Story 7: Seckinger   Seckinger High School recently held a celebration to honor three seniors who have signed with college athletic programs. Sebastian Hernandez signed with Crowder College for baseball, Omary Tuwano signed with Midway College for wrestling, and Bryson Ruggs signed with Brevard College for football. The event recognized their achievements and commitment to pursuing their athletic careers at the collegiate level. Congratulations to Sebastian, Omary, and Bryson on their signings, and best wishes to them as they embark on their college journeys in their respective sports.   Story 8: Buford   The coaches of Region 8-AAAAAAA have announced the All-Region Baseball Team, with Buford earning the top honors. Nate Taylor of Buford was named Pitcher of the Year, while his teammate Cannon Goldin received the Position Player of the Year award. The coaches also recognized other standout players in the region. The first team pitchers included players like Nick Bennett from Mill Creek and Cooper Johnson from Mountain View. Among the first team position players were Marquise Blackman from Dacula and Brandon Taliaferro from Buford. The second team featured talented players such as Damian Brown from Buford and Jake Rutkowski from Collins Hill. These athletes have showcased their skills and contributed significantly to their teams' success throughout the season. Story 9: USDA And now, we hear from Gary Crawford from the US Department of Agriculture, more on current food prices: *****USDA piece****   We'll have closing comments after this  Henssler 60 Thanks again for listening to today's Gwinnett Daily Post podcast. Giving you important news about your community and telling great stories are what we do. Did you know over 50% of Americans listen to podcasts weekly? Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts.   www.hensslerkennesaw.com www.mallofgeorgiachryslerdodgejeep.com www.psponline.com www.wagesfuneralhome.com www.lawrencevillega.org www.esogrepair.com    See omnystudio.com/listener for privacy information.

The pandemic has forced companies to make significant budget cuts, which has resulted in numerous layoffs; some have even closed their doors permanently. However, the pandemic has also initiated a significant shift in how we do business. Remote-first or remote-only culture has become common as organizations saw the benefits of a global talent pool. Similarly, job seekers have more options since they can now apply for roles at companies around the world. Still, layoffs are hard, and we all approach them differently. In this episode of The Anonymous Marketer, we chat with Brianna Doe, the director of Demand Generation at Aion, about how you can recover after a layoff and start looking for a new job. Brianna shared her experience and gave valuable advice on using social media and communities to land new opportunities. Brianna and our host Nick Bennett touch upon the difference between small and large organizations from a marketing perspective. They also talk about the best mediums to present yourself to a potential employer, whether you are at the beginning of your career, you have been laid off, or want to change your job and specialize in a specific marketing field.

In the new episode of The Anonymous Marketer, we explore questions about career growth and the challenges of moving from a small organization to a larger one. Our host is Ryan Narod, the VP of Marketing at Mutiny. Ryan first explains the differences between a marketing manager and a marketing director and the skills that qualify a marketing manager for a higher role.Ryan also shares his operating cadence from Monday through Friday and how such a structure affects productivity and efficiency across the organization. Finally, Ryan and our host Nick Bennett discuss the importance of community and how to build meaningful long-term relationships with people from your professional sphere.

What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community. But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that.In this episode of The Anonymous Marketer, our host Nick Bennett welcomes Katie Ray, the head of Community at Metadata. Katie explains what a community is and how you can build a community around a company. Katie and Nick discuss the importance of having a strategy and shared identity in the community and how you can measure if a community is working or not.Special thanks to our sponsors:HockeystackAllegoOpensense

Setting goals is one of the prerequisites for success in marketing. And both short-term and long-term goals are an essential part of your strategy.But how do you balance short-term and long-term marketing goals? In this episode of The Anonymous Marketer podcast, our host Nick Bennett welcomes Pete Lorenco, the VP of Demand Generation at HYCU. They share their thoughts on executing short wins, the importance of building credibility, and how to develop your marketing hypotheses for the long-term.Special thanks to our sponsors:HockeystackAllegoOpensense

Many companies view field and event marketing as the same thing. And if you're a field marketer, sometimes you have to figure out how your role fits into the larger picture.In this episode of The Anonymous Marketer, Nick Bennett and guest Arthur Castillo (Head of Dark Social & Evangelism at Chili Piper) tackle questions from the community and discuss the primary differences between a field marketing lead and a manager. After pinpointing the difference between a lead and a manager, they also touch upon the importance of in-person events in 2023. Arthur shares how he approaches live events at Chili Piper and highlights what his team has learned from creating content at major tradeshows.Special thanks to our sponsors:HockeystackAllego

It's no secret that the world is going through some tough economic times right now. Everywhere you look, companies are cutting budgets and letting people go. And even if you haven't been directly impacted by layoffs, it's hard not to feel the ripple effects. So, it's more important than ever to try and understand what's happening from all angles. Whether you're one of the folks who's been let go or you're still hanging in there at your company, we all have a part to play in trying to make things work.In this episode of The Anonymous Marketer, we are joined by Kaylee Edmondson, the VP of Revenue R&D at Refine Labs. Kaylee and our host Nick Bennett discuss how marketers should set themselves up in this changing economic climate, define survivor's guilt, and explore how those who stayed at a company can help those who were laid off.Kaylee shares why she decided to leave her previous role and how building a network on LinkedIn helped her land her dream job. She encourages everyone to start posting on social media and build a community as these relationships will help you adapt and swim through times of uncertainty.Special thanks to our sponsors:HockeystackAllego

In this episode of The Anonymous Marketer, Nick Bennett shares a recent interview he did on Recorded Content. The host of Recorded Content, Tristan Pelligrino, and Nick discuss the importance of consistency when producing a podcast and pinpoint why Nick decided to pursue a different theme for his podcast. For more information about Recorded Content, check out https://motionagency.io/recorded-content-podcast

If you feel like you've outgrown your current marketing role and you know more than your boss, where should you turn? How do you take the next step along your career path?One option is to discuss the possibility of taking on more challenging tasks or responsibilities within your current role. If that's not possible, then you may want to connect with other leaders in your organization and figure out how to get experience in other areas of the business.When it comes to career growth, your path doesn't have to be linear. In the first episode of The Anonymous Marketer, Nick Bennett welcomes Corrina Owens, the Senior ABM Manager at Gong. During the conversation, Nick and Corrina answer two big career growth-related questions sent in by our anonymous marketers.How can you find a mentor? Especially when you don't live in a big city like San Francisco or New York. People are always stressing the importance of mentors but fall silent when I ask for working examples.It recently hit me that I don't learn from my boss anymore. I actually know more than her. The marketing is very young in experience. But I am not. I can probably cruise here for a while, but what would you personally do if you were in my shoes?For those interested in being part of our future episodes, visit motionagency.io/anonymous. We look forward to your questions.

Summary/AbstractNick believes that one of the most important things early career professionals can do to build their brand is to engage with like-minded people in their industry. He recommends finding content creators whose work you admire and adding value to their conversations on a daily basis. By doing this, you will organically drive people back to your own profile and begin to build a personal brand.Nick talks about how he built his large and engaged LinkedIn community. He says that consistency and generosity are key to success on the platform. He also advises other LinkedIn users to go into the world with a curious mindset in order to build their own communities.Nick and Jim also  discuss how LinkedIn can be used to build relationships and communities. Nick emphasizes the importance of helping others in their mission, rather than leveraging the conversation to help oneself.Timestamps00:00:00"Nick Bennett: Building Your Brand"00:02:43The Benefits of Social Media for Professional Networking00:04:13The Benefits of Consistency and Generosity in Building an Engaged Community00:07:29The Power of Generosity in Community Building00:09:01The Power of Being Authentic and Building a Community00:11:35The Benefits of Community in Professional Development00:13:21The Benefits of Following Early Career Professionals on Social Media00:16:13The Most Impactful People to Follow for Community Building Efforts00:17:49Sales Team Fans: A Conversation with Nick Bennett00:19:17Building Your Brand: The Key to Success on Social Media00:20:44The Power of Consistency in Leadership with Nick BennettMusic Credit: Maarten Schellekens - Riviera Follow us at: www.cascadingleadership.comlinkedin.com/in/drjimklinkedin.com/in/1lawrenceobrown

Summary/AbstractIn this episode, Dr. Jim and Nick Bennett discuss how to build an effective community, how to build authentic relationships, and how to execute a level of consistency in order to establish a cohesive, personal, professional brand.In March of 2020, Kyle Coleman, then-boss of LinkedIn user and field marketer Nick  challenged him and a few other of his direct reports to start posting on LinkedIn and see what would happen. Nick, being a competitive person, took him up on the offer.Nick began posting about his experiences in field marketing, and found that his posts began to gain traction. He never imagined that his posting on LinkedIn would take him  where it has today, but he is grateful to have started on the journey.In this conversation, the value of LinkedIn is discussed in terms of its ability to help build relationships and credibility. It is noted that LinkedIn can be leveraged in different ways depending on one's industry and the specific pain points they are looking to address. It is also mentioned that LinkedIn can be helpful for introverts in terms of building relationships and getting to know people on a deeper level.Nick talks about how he has built up his career over the last few years, and how he is now in a position where he can be selective about where he works. He talks about how his responsibility as a leader is to help his team members grow in their careers.Timestamps0:00:00Building Your Personal Brand with TikTok Famous Nick Bennett0:01:19The Journey to Becoming a Top LinkedIn Influencer0:02:57The Power of LinkedIn for Building Relationships and Sharing Your Expertise0:08:01The Benefits of Building a Strong Professional Network0:09:21The Importance of Building a Personal Brand0:10:37The Power of Personal Branding with Nick BennettMusic Credit: Maarten Schellekens - Riviera Follow us at: www.cascadingleadership.comlinkedin.com/in/drjimklinkedin.com/in/1lawrenceobrown

Welcome to the new and final episode of Rep Your Brand. This may be the show's final episode, but it is not Nick Bennett's last outing as the podcast host. Therefore, keep reading or tune in to the show to find out what's cooking in Nick Bennett's podcast kitchen.In this final episode, Nick shares what motivated him to start Rep Your Brand and what made him decide to end it. He also gives us a sneak peek into a new show that will be launched in December.

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Nick Bennett (Director of Evangelism & Customer Marketing @ Alyce) joined Chris live in the Boston studio last week to talk through what's changed with field marketing and in-person events. They talked through: optimizing your events for content, owning your own events, delivering an elevated experience by raising the bar, why marketers should make commission, and the state of evangelism. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.  On today's show the guys discuss the ethics of gifting for reviews on G2.   Sponsors:   If you're hiring, you need Indeed.  Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*  Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce.  Discussed in this episode:  Why ABM is misunderstood and wrongly used How to use content to scale your career The importance of having a strong POV