POPULARITY
Featuring a beautiful new jam from BK geniuses mmeadows + Monica Martin; Victoria Reed and Erik Deutsch exploring jazz in outer space; the brilliance of Brittany Davis; fresh stuff from the trio of Todd Clouser, John Medeski and JT Bates; Venezuelan pianist Edward Simon in duo with the master, Art Lande; creative soundscapes courtesy of Martin Crane; downtown legend Jane Ira Bloom and her powerhouse quartet; and finally, 90s indie electronic legends Skylab.
Summary In this engaging conversation, Todd Clouser shares his unique journey in the welding industry, primarily as the unsung hero behind the camera at weld.com. He discusses the challenges and rewards of being a key player in content creation without seeking the spotlight. The conversation delves into the evolution of weld.com, the impact of their content on the welding community, and memorable projects that shaped their brand. Todd reflects on the learning experiences gained through his role and the collaborative efforts that have contributed to the success of weld.com. In this engaging conversation, Jason and Todd recount their adventurous road trip filled with unexpected challenges, humorous anecdotes, and meaningful connections with influencers in the welding and cooking community. They share their experiences with sponsorship attempts, the impact of energy drinks, and the joy of meeting fellow creators. The discussion also touches on the evolution of their content creation journey and the importance of in-person interactions in building relationships. Arc Junkies Podcast: Instagram: @Arcjunkiespodcast YouTube: https://www.youtube.com/@arcjunkiespodcast9253 Email: Show@arcjunkies.com LinkedIn: https://www.linkedin.com/in/jason-becker-45407b72?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BKipEwR3uQXCmCjaEfNzo6w%3D%3D Arc Junkies Website: https://arcjunkies.com Arc junkies Merch: https://shop.threadmob.com/arcjunkie/shop/home Underground Metal Works: https://www.underground-metalworks.com/ Friends of the Show: American Welding Society Conferences IEC Conference https://www.aws.org/community-and-events/conferences-and-events/iec/ Use BECKER at Checkout and get a free gift at the event. Outlaw Leather LLC Outlawleather.com Instagram: @outlawleatherusa Use ARCJUNKIES for 15% off all in-stock leather goods SendCutSend Instagram: @SendCutSend Save 15% off Online: https://sendcutsend.com/arcjunkies/ International Welding Bureau Internationalweldingbureau.com Everlast Welders Instagram: @everlastwelders YouTube: Everlast Welders Online: https://bit.ly/37xJstI Use Codeword ARCJUNKIES at checkout to get upgraded to a free Nova Foot Pedal and TIG Torch with the purchase of any machine that comes with a stock foot pedal and TIG Torch. ISOTUNES: Instagram: @isotunesaudio Online: https://shop.isotunes.com/arcjunkies10. Use ARCJUNKIES10 at checkout and save $10 on your purchase
In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities.=========================================Best Moments:(02:12) Measuring ROI for building an online brand as creators and marketers(16:38) Approach to audience segmentation when developing content(32:17) Should all B2B companies consider the media company approach?(42:03) Rapid-fire questions about video games=========================================Guest Bios:Todd Clouser is the head of audience marketing at Audience Plus, pioneering the industry's first owned media software for marketers.Obaid Durrani leads influencer and partnership content at Clay, which helps enrich data, automate personalized outreach, and implement ideas for GTM (Go-To-Market) strategies.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!
In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities.=========================================Best Moments:(02:12) Measuring ROI for building an online brand as creators and marketers(16:38) Approach to audience segmentation when developing content(32:17) Should all B2B companies consider the media company approach?(42:03) Rapid-fire questions about video games=========================================Guest Bios:Todd Clouser is the head of audience marketing at Audience Plus, pioneering the industry's first owned media software for marketers.Obaid Durrani leads influencer and partnership content at Clay, which helps enrich data, automate personalized outreach, and implement ideas for GTM (Go-To-Market) strategies.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!
Kevin and Amanda talk: Warren Haynes Soulshines Around The World No WARGASM for Ohio The Grateful Dead Go To College Plus our Archive Interview with Todd Clouser Ep 343 #ATJPod More: https://toddclouser.com/ @allthatjampod on IG, FB, and Twitter - www.allthatjampod.com - Subscribe - leave a review - tell a friend. Merch: https://t.co/QgtAisVtbV All That Jam is brought to you by Executive Producers Amanda Cadran and Kevin Hogan. Produced and edited by Amanda Cadran and Kevin Hogan. Mixed and Mastered by Kevin Hogan. Original Music by Aaron Gaul. Art by Amanda Cadran.
This week's guest is sometimes considered the worst marketer in the world. He went from shooting videos skateboarding as a child, to doing YouTube Full Time, to bringing his talents into the B2B SaaS world. This week's guest on The 20% Podcast is Todd Clouser. In this week's episode, we discussed: Re-Inventing An Old Industry with New Marketing Building Confidence On Video Create A TikTok To Build Confidence Getting Out of Your Comfort Zone Much More! Please enjoy this very special episode with Todd Clouser. ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!
Putting together an episode of Mondo Jazz feels like an experiment, requiring research and analysis leading to a synthesis of the most interesting specimens from the current world jazz flora. Here some of the most significant discoveries of the last week. The playlist features Todd Clouser; Shake Stew; Mike Reed; Hiromi pictured]; Kevin Sun; Weave4, Francesco Bigoni, Benoît Delbecq, Francesco Diodati, Steve Argüelles; Astghik Martirosyan; Jeremy Udden; Sunny Kim, Vardan Ovsepian, Ben Monder Detailed playlist at https://spinitron.com/RFB/pl/18087063/Mondo-Jazz (up to "The Totality of Silence"). Happy listening!
JT Bates is preparing for a show on Monday August 14 with Todd Clouser and John Medeski. JT Bates connected with Sean from the Afternoon Cruise to talk about what it's like to play with Medeski and Clouser and what they plan to bring to the stage of Icehouse on Monday, August 14.
JT Bates is preparing for a show on Monday August 14 with Todd Clouser and John Medeski. JT Bates connected with Sean from the Afternoon Cruise to talk about what it's like to play with Medeski and Clouser and what they plan to bring to the stage of Icehouse on Monday, August 14.
Featuring the brand new single from trombonist/vocalist to the starts Darius Cristian; another fresh beat from the Sex Mob/Scotty Hard collab “The Hard Way”; Harry Styles reinterpreted by Harrington, Gustin, and Zahn; brilliant Parisian chanteuse Melody Gardot; guitarist Todd Clouser and his Mexico City Experiment; visionary NYC artist Brandon Seabrook's latest release; downtown NYC legend Joan As Policewoman; Irish jazz guitar icon Louis Stewart; and finally, lo-fi symphonic beauty courtesy of L.Dre.
We caught up with Todd Clouser on working with Medeski Martin and Wood individually over the years @allthatjampod on IG, FB, and Twitter - www.allthatjampod.com - Subscribe - leave a review - tell a friend. All That Jam is brought to you by Executive Producers Amanda Cadran and Kevin Hogan. Produced and edited by Amanda Cadran and Kevin Hogan. Mixed and Mastered by Kevin Hogan. Original Music by Aaron Gaul. Art by Amanda Cadran.
Featuring a brand new joint from galactic harpist Brandee Younger with Pete Rock; an unreleased cut from the John Coltrane Quartet feat. Eric Dolphy live in 1961; the brilliant reinterpretation of “Harry's House” from Harrington, Gustin, and Zahn + an ambient solo release from Spencer Zahn on the keys; Freddie Bryant's tribute to the spirit and soul of Manhattan's Upper West Side; Todd Clouser and his recent release The Mexico City Experiment; a tribute to Ryuichi Sakamoto curated by Innaritu; and finally, The Beat live at the WOMAD fest in 1982.
We caught up with Ropeadope's Todd Clouser about his new album 'The Mexico City Experiment' out June 9, 2023 More: https://ropeadope.com/mex @allthatjampod on IG, FB, and Twitter - Subscribe - leave a review - tell a friend. All That Jam is brought to you by Executive Producers Amanda Cadran and Kevin Hogan. Produced and edited by Amanda Cadran and Kevin Hogan. Mixed and Mastered by Kevin Hogan. Original Music by Aaron Gaul. Art by Amanda Cadran.
In this episode, Todd Clouser and Tom Hunt discuss the rise of B2B creators as influential promoters. They emphasize blending informative and entertaining content, connecting with the audience, and intelligently promoting products. Todd shares expertise in team management and successful content series. Tune in for valuable insights on B2B influencer marketing.
Obaid Durrani is Head of Content at HockeyStack. He's also Creator Advisor at Cognism (a Series C startup) and he's the co-host of the Cheat Codes podcast with Todd Clouser who I also had on the show (check out Ep. 148). Prior, Obaid was Associate Creative Director at Refine Labs. Prior to that he bootstrapped a 5-person content + animation team to $420k ARR. In this episode we cover: What does “creative” mean to you; When Todd was on the show with me (Ep. 148) he talked about 3 content types. Can you help me understand what else is part of your "Easy Mode" framework to build a marketing content engine; Top 1-2 creative marketing ideas from your past experience; Where do you get your creative ideas. You can find Obaid on LinkedIn >> www.linkedin.com/in/obaid-khan-durrani Check out HockeyStack >> https://hockeystack.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message
Todd Clouser is The Worst Marketer In The World at Lavender. He's also Co-Host of the Cheat Codes podcast. Prior, Todd held marketing leadership roles at Refine Labs (demand strategy and research for B2B growth stage startups). Why would I bring on the worst marketer in the world? I guess a better question to ask is, why would you want to call yourself the worst marketer in the world? Well, maybe you should just listen to this episode. Will Allred (Co-Founder and COO at Lavender) joined me for Ep. 130 (this was before their next round of funding was announced) and it's called “How We Get 35%-50% Response Rates From Our Sales Emails.” About Lavender: founded in 2020, 18 people now, and on the funding side they've raised Series A ($13.2M total). A quick description: The #1 sales email assistant. Write better emails, get more replies. 9.9/10 on G2. 10k+ users. In this episode we cover: What does “creative” mean to you (HINT: there are 3 types of content and you have to think about the purpose of your content so that you pick the best type); A lot of people make educational content on LinkedIn but Todd makes entertaining content that actually gets people to chuckle and engage, what's Todd's creative process; How does that creative process translate into results; Top 1-2 creative marketing ideas from past roles; What's your advice for startups that want to push more on the creative side. You can find Todd on LinkedIn >> www.linkedin.com/in/toddclouser/ Check out Lavender >> www.lavender.ai/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message
Dave is joined by Obaid Durrani and Todd Clouser for a discussion about content and community for B2B SaaS. Obaid and Todd met while working together at Refine Labs and co-host the "Cheat Codes" podcast for B2B SaaS marketers. They help marketing leaders and creators craft their narrative, implement new processes, and refine their content engine to reflect their product, narrative, and objectives. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more
If you've spoken with a business development leader, Marketing Director, or Sales Manager recently, lead generation has likely been a topic of discussion – and rightfully so. Each year, untold millions, if not billions, of dollars are dedicated to lead generation. Yet, the money they spend doesn't always transfer into leads. The way customers buy is constantly changing and with rapid market developments. With that, the way that lead generation has been understood and modeled is becoming outdated and obsolete. Point blank: shoving money towards lead generation will no longer make customers run towards your product. In this episode of Evolved Sales Leader, Brand Marketing Manager at Refine Labs and renowned content creator, Todd Clouser, unpacks why lead generation is a thing of the past and how companies can adopt a demand generation model to innovate their revenue engine. Listen in as we discuss: The difference between demand generation and lead generation How a demand generation model focuses on today's customer Identifying department strengths to generate better leads for salespeople Creating content that will funnel demand from your customers Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.
If you've spoken with a business development leader, Marketing Director, or Sales Manager recently, lead generation has likely been a topic of discussion – and rightfully so. Each year, untold millions, if not billions, of dollars are dedicated to lead generation. Yet, the money they spend doesn't always transfer into leads.The way customers buy is constantly changing and with rapid market developments. With that, the way that lead generation has been understood and modeled is becoming outdated and obsolete. Point blank: shoving money towards lead generation will no longer make customers run towards your product.In this episode of Evolved Sales Leader, Brand Marketing Manager at Refine Labs and renowned content creator, Todd Clouser, unpacks why lead generation is a thing of the past and how companies can adopt a demand generation model to innovate their revenue engine.Listen in as we discuss:The difference between demand generation and lead generationHow a demand generation model focuses on today's customerIdentifying department strengths to generate better leads for salespeopleCreating content that will funnel demand from your customersCatch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.
In this round-table episode, we test a free trial of the popular note-taking app, Evernote. We'll dive into it all – first impressions, what they're doing right, and opportunities for improvement from a design and content point of view. Plus, the group shares what “marketing made me buy.”Cat Lim, Creative Director at Pyper Inc, Anna Gallese, Sales Readiness Program Manager at PandaDoc, and Todd Clouser, Lead Brand Marketing Manager at Refine Labs, join Travis in the studio for this marketing roundtable discussion.
In this month's Lessons from the Lab, we try the note-taking app Evernote. We'll dive into it all – first impressions, what they're doing right, and opportunities for improvement from a design and content point of view. Plus, the group shares what “marketing made me buy.” Cat Lim, Creative Director at Pyper Inc, Anna Gallese, Sales Readiness Program Manager at PandaDoc, and Todd Clouser, Lead Brand Marketing Manager at Refine Labs, join Travis in the studio for this marketing roundtable discussion.
In this month's Lessons from the Lab, we try the popular language learning app, Duolingo. We'll dive into first impressions, brand affinity, microtransactions, and the growing popularity of Kawaii illustrations in tech apps. Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Todd Clouser, Lead Brand Marketing Manager at Refine Labs, join Travis in the studio for this marketing roundtable discussion.
In this episode, Travis sits down with "Ya Boi Tucker" a ridiculous persona created by Senior Brand Marketing Manager, Todd Clouser, from Refine Labs.Together, Travis and Todd explore how Todd creates video content for Refine Labs to build an audience and brand awareness for the explosive marketing agency.Todd explains how he creates his TikToks, what goes into the overarching strategy, and how to make it a genuine channel for audience growth.
Community is a term that's used so often in marketing that is can sometimes feel a little meaningless. In real marketing terms, what is it? How can you build one? And what does it drive for your business?There may be nobody more qualified (and passionate) to talk to the topic than Todd Clouser, Lead Brand Marketing Manager at Refine Labs.
In this month's Lessons from the Lab, we try the popular language learning app, Duolingo. We'll dive into first impressions, brand affinity, microtransactions, and the growing popularity of Kawaii illustrations in tech apps. Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Todd Clouser, Lead Brand Marketing Manager at Refine Labs, join Travis in the studio for this marketing roundtable discussion.
The question that marketers have feared for years: Yeah, but how are we going to promote the content? The old answer was: Step 1: Put it in an ebook Step 2: Send it to our email list Step 3: Create an ad that sends new people to a landing page so we can get them in a nurture sequence. Step 4: Repeats from step one until they hit a lead score and can be sent to sales. In this episode we talk about the new way, how to find a company where you can implement the new way, and how to approach the interview to insure there are no red flags. Join the Discord group and our weekly meetup: https://discord.gg/WqaNskUn
Most B2B communities are filled with people that had high hopes when they joined, but 20 minutes after signing up, they never come back. In this episode Todd and Obaid talk about building communities (or groups) that people make checking part of their daily routine. Speaking of which, we just launched a new community for gamers who happen to do marketing or sales during the day. Join the Discord group and our weekly meetup: https://discord.gg/WqaNskUn
Hypothetical question: If you had unlimited marketing budget, how would that change what your current strategy looks like? It's easy to brush off as a silly question, but the fact of the matter is, if you have an idea for something that could be done with unlimited budget, there's a version of that that can be done on a much smaller budget. And the real question is, is that thing anywhere close to what you're currently doing? If the answer is "no", this episode is for you. Join the Discord group and our weekly meetup: https://discord.gg/WqaNskUn
Smarter Business Podcast - Business Advice with a Video Bent
We kick off 'TikTok' month with this livestream version of the July 1st episode of the Smarter Business Podcast, featuring Todd Clouser the Lead Brand Marketing Manager of Refine Labs.https://www.linkedin.com/company/refine-labs/https://www.tiktok.com/@todd_clouserSome of the videos Todd and I discuss:https://www.tiktok.com/@todd_clouser/video/7070228076461935914?is_from_webapp=1&sender_device=pc&web_id=7023767810343454214https://www.tiktok.com/@todd_clouser/video/7106467293831515438?is_from_webapp=1&sender_device=pc&web_id=7023767810343454214https://www.tiktok.com/@todd_clouser/video/7113932281613405482?is_from_webapp=1&sender_device=pc&web_id=7023767810343454214Primal Branding - https://amzn.to/3uiJqjQCatch every episode - http://smarterbusinesspodcast.com/________________SUBSCRIBE - https://www.youtube.com/channel/UChJkvh8iqYZcIIUjEaIm_rw/?sub_confirmation=1LinkedIn - https://www.linkedin.com/company/vidwheel/_______________https://vidwheel.com/creator-networkIf you had to create an engaging, professional marketing video for your business today, could you pull it off?If you're like many consultants and other business professionals, you'd probably feel completely overwhelmed. Even finding a starting point might seem impossible.And that's frustrating, because you know if you want to grow your business, video is an essential part of your marketing, sales, and communications strategies. What you don't know, though, is how to easily create marketing videos that:❓ Strengthen your brand ❓ Establish your authority, and ❓ Make people want to do business with you.That's the problem we help solve with the vidwheel Creator Network.What is the vidwheel Creator Network? It's a community where entrepreneurs and consultants representing all industries can come together to master the simple steps to stabilize and grow your business through video. From strategy to audio and lighting, staging, preparation, to feeling 100% natural in front of the camera, the vidwheel Creator Network is where you can learn it all. It is a supportive, energizing place to learn, share feedback, and grow alongside a community of professionals a lot like you!Our affordable membership package even includes a done-for-you equipment kit. A video studio-in-a-box for your home or office.We've curated these kits for simplicity, versatility, and video creation power. No guesswork. No bins full of equipment you bought but didn't need. It's the trifecta of video mastery:✅ Right training✅ Right equipment✅ Right communityIf this sounds like what you've been looking for, please take a moment to check out the vidwheel Creator Network at https://vidwheel.com/creator-network/.
Feat. the brand new joint from expat legend Todd Clouser (produced by Jesse Harris); avant garde exploration NYC style courtesy of Will Bernard's fresh release; Brooklyn chanteuse Sasha Dobson keeping it real; Paris meets NYC thanks to the drum-less trio Three of a Kind; the stunning sounds of saxophonist Mark Turner from his latest ECM release; Brooklyn meets Valencia (and a saw!) on Gillian Harwin's new record of jazz standards; master Ron Miles in duo with his soul brother Bill Frisell; the amazing Anoushka Shankar; and finally, John Scofield's seminal project UberJam.
Alice de Courcy, CMO @Cognism talks to Todd Clouser, Senior Brand Marketing Manager @ Refine Labs about driving demand to keep up with the modern buyer. Alice and Todd discuss growing an audience with the emergence of new channels like TokTok, the content creating process at Refine Labs, top metrics to measure demand and more.
Todd Clouser has quickly become one of the most recognisable faces in the B2B marketing community. How? One word: TikTok. But not in the way you probably imagine. He's not become a "Tok influencer" on the platform itself. No - he's leveraged TikTok style content to grow his following on LinkedIn. i.e. repurposing TikTok's onto LinkedIn. During this conversation - I chatted with Todd about his journey with TikTok and he's been able to leverage the platform to grow his LinkedIn following. We also chatted about the state of B2B creators and why Todd thinks creators are now some of the most important individuals inside a company.
One of the best strategies to build sales is to grow a community. And these days, what better way to build a following than sharing video content about your business on video sharing platforms dominating the space today: YouTube and TikTok. And boy, do people love watching videos from these sites. With 1.9 billion users, YouTube has become the world's second largest search engine and most visited site after Google. People would watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook videos combined. On the other hand, short-form video app TikTok has over 1 billion users and has become more popular than Instagram for Gen Z users in US. As of 2021, users worldwide spends approximately 19.6 hours per month on TikTok. While that sounds promising, it may pose more of a challenge to stand out from all that noise. So how do you build your own community on these platforms? Welcome to 'Video Made Simple' video podcast featuring marketers, entrepreneurs & clients who help take the mystery out of video and break through the monotony of day-to-day communication. In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by Todd Clouser (Senior Brand Manager at Refine Labs) to discuss how to build community on YouTube and TikTok, understanding your audience's intentions for using the platform for their needs, making use of thumbnails to grab attention, and understanding why attention is more important in creating video content and not duration. FOLLOW TODD CLOUSER or check out his TIKTOK account, or take a look at the YOUTUBE channel he helped build. DIY VIDEO PROGRAM Create your own videos with a push of a button. ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing. CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.
Pouyan, Corp, and Todd Clouser a.k.a. “The Boy” discuss being an SDR at a company without a business model, the importance of marketers understanding the sales experience, and Corp participates in a Marketing-Koumbaya- Moment.Follow Pouyan:https://twitter.com/psalehihttps://www.linkedin.com/company/scra...https://www.linkedin.com/in/pouyansal...https://www.Scratchpad.comFollow Corp:https://www.linkedin.com/company/corp...https://www.instagram.com/corporate.bro/https://www.CorporateBro.comFollow Todd:https://www.tiktok.com/@contentmarketingtoddhttps://www.linkedin.com/in/toddclouser/https://www.linkedin.com/company/refine-labs/
In recent years, nothing has sparked as much debate in the B2B marketing world as TikTok. The video-focused platform amounted to 1 billion users in 2021; however, B2B marketers are still weary of braving their way through this still unknown territory. Is it worth it? What does it bring to the table? Are B2B audiences even scrolling through TikTok? Todd Clouser wants to set the record straight. TikTok is definitely worth investing in, and in a year, everyone — yes, even B2B marketers — will be on there. In this week's episode, I interview Todd Clouser, Senior Brand Marketing Manager at Refine Labs, about how he got started on TikTok and how he's been using it to leverage his presence on other platforms. Join us as we discuss: Tips to get started on TikTok Leveraging TikTok content on LinkedIn Video experimentation and finding your content pillars How to include TikTok trends in your strategy Similarities and differences between TikTok and Youtube SDRs as B2B influencers Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.
The role of the SDR has been unchanged for years—using cold outreach to book meetings with account executives. And for years we've associated the role with annoying cold calls, invasive emails, and pitch slap DMs disguised as genuine connection requests. But with native digital, Gen Z'ers now entering the workforce there's an opportunity for companies to leverage SDRs in a whole new way. In this episode Todd Clouser, Senior Brand Marketer at Refine Labs, and Mateo Elvira, Founder at Elvira Media, discuss how the SDR role is evolving into a content creation role to build brand affinity.
Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.Morgan sits down with Todd Clouser (@toddclouser) to unpack content strategies for TikTok. They dive into repurposing content, creating engaging content, cadences, and converting your audience. As a long-time video creator and now Senior Brand Marketing Manager at Refine Labs, Todd shares his experience on different video platforms, why TikTok isn't anything like YouTube, and thinking through the ways the algorithm influences the content you should create. Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithVisit our site b2bpowerhour.com to learn more about our upcoming live shows, community, and more.
No matter the platform, people always respond to raw authenticity and a bit of humor. And at this very moment, there's no one more authentic than Todd Clouser, Senior Brand Marketing Manager at Refine Labs. Or his TikTok aliases, Yaboi Tucker, Boss Man, and Gregory.In this episode of Growth Marketing Camp, we are exploring the relationship between content creation and demand gen, and hopping on a TikTok train for B2B. Todd joins us to share tips on the easiest way to get started on TikTok (especially if you're camera shy), how to grow (& move) your audience from various social media platforms, and what inspires him to create content that breaks the LinkedIn algorithm. Tune in and enjoy!
No matter the platform, people always respond to raw authenticity and a bit of humor. And at this very moment, there's no one more authentic than Todd Clouser, Senior Brand Marketing Manager at Refine Labs. Or his TikTok aliases, Yaboi Tucker, Boss Man, and Gregory. In this episode of Growth Marketing Camp, we are exploring the relationship between content creation and demand gen, and hopping on a TikTok train for B2B. Todd joins us to share tips on the easiest way to get started on TikTok (especially if you're camera shy), how to grow (& move) your audience from various social media platforms, and what inspires him to create content that breaks the LinkedIn algorithm. Tune in and enjoy!
In this episode, Travis sits down with "Ya Boi Tucker" a ridiculous persona created by Senior Brand Marketing Manager, Todd Clouser, from Refine Labs. Together Travis and Todd explore how Todd creates video content for Refine Labs to build an audience and brand awareness for the explosive marketing agency. Todd explains how he creates his TikToks, what goes into the overarching strategy, and how to make it a genuine channel for audience growth.
In this episode, Joseph Lewin talks with Todd Clouser about Todd's content secret weapon. What do you do when someone writes a nasty comment on the content you worked so hard to create? Todd will give you the answer in this episode! Find Todd on LinkedIn: https://www.linkedin.com/in/toddclouser/ Find Todd on TikTok: https://www.tiktok.com/@todd_clouser Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.ly/3txeIlH
Tell me a platform where you can post 15 times and have 40,000 followers. Today's guest throws out a TikTok in five minutes before breakfast every morning — and has incontrovertible proof that it absolutely drove 100% of the preorders for a new product. In this episode, I interview Todd Clouser , Senior Brand Marketing Manager at Refine Labs, about the power of TikTok marketing in the trades. Join us as we discuss: - The potential for TikTok videos to educate students and new tradespeople - Stunning stats and anecdotes of Todd's TikTok success - How to cultivate relationships with TikTok influencers - Advice for getting started on TikTok Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website. Listening on a desktop & can't see the links? Just search for The Manufacturing Executive in your favorite podcast player.
Some B2B marketers think TikTok is a great social media platform for organic reach while others think it's only for young people. Didn't Facebook and Instagram start with just young people? Is TikTok the next platform for B2B marketing? Should you start a TikTok account? In this episode, Jesus brings on Todd Clouser who is the Senior Brand Marketing Manager at Refine Labs. Todd is active on TikTok and shares his experience as a content creator.
Digital Masters: Growth Marketing Strategy, Tactics & Technology
Subscribe to the Podcast https://sgplabs.com/subscribe - Content automation - How to use TikTok for B2B - Growing a YouTube channel in 2022
In 2014, a few early movers (including some savvy industrial companies) built huge followings on Instagram. When the rest of the pack tried to get in, it was a lot tougher. Is the same thing happening on TikTok in 2021? And if so, how can you be early this time? Todd Clouser is one of the few people that has *already* gone viral on TikTok on behalf of an industrial company. He joined us to talk about: What's the opportunity for industrial companies on TikTok? How to get started with TikTok Personal pages vs. company pages How to leverage the comments How to think about TikTok ads and sponsorships
Todd Clouser and Alex Mercado will be appearing in Madison Wisconsin at the Garver Patio on Friday, May 14th--in a show presented by Blue Stem Jazz. Downbeat magazine has called pianist Alex Mercado "one of the finest jazz musicians that Mexico has produced." The Philadelphia Inquirer says that guitarist Todd Clouser "spices the all american vibe of Bill Frisell with some Jimi Hendrix fire."
Featuring a brand new banger from Brooklyn's mmeadows (remixed by Kiwi super diva Kimbra); NOLA avant garde from drummer/composer/keyboardist Simon Lott and Context Killer; a trip to the tropics courtesy of keyboard wizard Frank LoCrasto; two of my mentors and fav peeps, master Charlie Hunter and genius Erin McKeown; CDMX artistry at it's finest from Todd Clouser and Emmanuel Chopis; and finally paying homage to the great Sharon Jones, powerhouse Freddie King, and the recently departed piano legend of my entire lifetime, Armando Anthony “Chick” Corea.
Oriundos de la CDMX, Doña Macabra nos presenta "Ahuehuete", sencillo producido por Todd Clouser. Empapado por los sonidos de la madrugada y sus seres, esta rola pasea por buena parte de sus influencias musicales.
¿Qué le servimos esta ocasión en el Bar Almohada? Para su cuarta emisión, nuestra carta de bebidas espirituosas incluye música de La Francachela, Tito Puente y Eddie Palmieri, Los Jubilados, Gorillaz, Mabiland y Liane La Havas. El ambiente lo ponen Alex Mercado, Todd Clouser y Jorge Servín con el tema de una película no realizada. Como plato fuerte para esta tarde cantinera, tenemos Cámara Borracha: el Cumbiero Intelectual nos recomienda y analiza la película ‘The Lure’, ópera prima de la directora polaca Agnieszka Smoczyńska. Un filme que los dejará boquiabiertos por su capacidad de mezclar muchísimas referencias culturales, artísticas e históricas. ¡Pase, pase, lo esperamos!
Originarios de Aguascalientes, La Pingo's Orquesta, conformada por Marco Gregorie, Claudio Gardea, Cristian Bautiusta, Edgar Estrada, José Guadalupe Lara y Gerardo Castmu, ha creado un sonido muy particular cuyo origen radica en la fusión de géneros y ritmos, siempre con el jazz y la improvisación como estandarte. En este episodio conversamos con Gerardo Castmu sobre el nuevo disco del grupo, que trabajaron con Todd Clouser. ******************** They are from Aguascalientes, La Pingo's Orquesta, formed by Marco Gregorie, Claudio Gardea, Cristian Bautiusta, Edgar Estrada, José Guadalupe Lara and Gerardo Castmu, has created a very particular sound whose origin are created in the fusion of genres and rhythms, always with jazz. and improvisation as a banner. In this episode we talk with Gerardo Castmu about the group's new album, which they worked with Todd Clouser. Enjoy it
In this episode we talk to Todd Clouser, Manager of Digital Marketing and Social Media at Weld.com. If you like this episode, you'll probably also love... ...this past episode: How to Produce Narrative Style Episodes on a Small Budget Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
This week on the How the Fxck podcast we have a KILLER interview with Todd Clouser. In the last few years, Todd has built up a Youtube channel with around 550,000 subscribers. And it's growing at a rate of 15-20k new subscribers per month. If you wanna know how to do this for your business, then you're in luck because Todd's come on the podcast to share his secrets in detail. We go over a 4-step process for getting a large reach from engaging content. 1. Identifying the best host and guests (tips on choosing a host and approaching influencers) 2. Content strategy (where you can get tips on how long to plan for and how to identify topics that people in your industry really want to hear about) 3. Execution 4. Leveraging YouTube's analytics Bonus: how you can promote your content so you get REACH and business growth. Learn marketing faster by connecting with me on LinkedIn /in/benjamingoodey Thanks for listening!
Episodio 23 del serial «El Rock Nuestro», conducido por Yoch S. Aural, producido por Roberto Cortez, para Rockanrolario. (31 de julio de 2020) Informativo Piden cancelar a Molotov por una portada publicada hace 27 años Solicitan que el 11 de agosto sea nombrado el Día de Gustavo Cerati La Pingo’s Orquesta y Todd Clouser se unen para grabar un disco Ponen en venta el auto de Jesús Corona para salir de los gastos tras accidente Son Rompe Pera representará a México en un festival en Budapest, Hungría Grupo de mexicanos en California hacen covers a clásicos del rock mexicano Estrenos Ágora – Coloso Flora Casanova – Dicen Vaya Futuro – El Abuelo Vinilo Versus – Canción de amor Ases Falsos – Vuela Vuela Blssom – Dímelo .documento- Quiero ir a una fiesta Julia de Castro – Ríndete Vox Fractal – Shimi Tusuy El Descubrimiento Los Hijos De Charlie La Encuesta ¿Qué opinas de la portada del disco "Donde jugarán las niñas" de Molotov?
A special episode dedicated to the longest-serving political prisoner in the world: Native American Indian activist Leonard Peltier. Inspired by the new podcast Leonard: Political Prisoner and from Erik's own interest and studies on the subject, this week's collection of music focuses on artists inspired by traditional and indigenous musics of the Americas. From the north, we'll go on a journey with activist Lyla June, jazz saxaphone master Jim Pepper, Oscar-winning composer Buffy Sainte-Marie, rock legend Robbie Robertson, and New Orleans Mardi Gras Indian music from the 79ers Gang and the Wild Tchoupitoulas. Heading down to Mexico, we'll hear Sylvana Estrada— a modern jazz and folk artist with traditional roots; Fuimos Venado—a contemporary band from Tijuana with deep roots in native folklore and healing (produced by Todd Clouser); and finally, the Mexican marimba legend of Chiapas, Zeferino Nandayapa. FREE LEONARD PELTIER!!
Todd Clouser of Weld.com joins Matt and MJ to share how he started Weld.com from an early 90s internet domain snap up without a direction to the world's most frequented welding YouTube channel, with more than half a million subscribers. Todd talks about the early days of Weld.com, how changing from short to long-form content became a turning point in the channel, ways to monetize without selling your soul, and how to do industrial affiliate marketing in a way that elevates your brand. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
El power trío mexicano A Love Electric, conformado por Aarón Cruz, Hernán Hecht y Todd Clouser, cumple 9 años de sonar y girar por México, Estados Unidos y Europa, compartiendo su música en la que confluyen el rock, la improvisación, el jazz y el blues. En este episodio conversamos con su fundador, Todd Clouser sobre este proyecto y su concierto de aniversario. ******************** The Mexican power trio A Love Electric, formed by Aaron Cruz, Hernán Hecht and Todd Clouser, turns 9 years of playing and touring Mexico, the United States and Europe, sharing his music in which rock, improvisation, jazz and the blues. In this episode we talked with its founder, Todd Clouser about this project and its anniversary concert. Enjoy it!
México es el país más peligroso de América Latina para ejercer el periodismo. La gran mayoría de los asesinatos de comunicadores quedan impunes. Muchos de los sobrevivientes deben vivir custodiados y encerrados en su casa por ejercer el oficio con dignidad. Ser periodista en México. O los que se animan a tocarle la panza a la bestia. Agradecimientos: Marco Coronel, periodista Humberto Padgett, periodista Vanessa Job, periodista Luis Knapp, abogado de la organización Artículo 19 Luciano Núñez, periodista Omar Morales, conductor del podcast Ruleta Rusa Y a todas las personas que hicieron posible este episodio. Músicas: Todd Clouser y Alex Mercado
Entrevista en vivo con Todd Clouser previo a su presentación en el Foro Alicia DF
Entrevista en vivo con Todd Clouser previo a su presentación en el Foro Alicia DF